Dstillery Audiences

ENGINEERING

Audience Size: 29.7 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 91.21% 27.67x
Web Conferences and Remote Workers 55.05% 20.53x
GIS Users 53.75% 20.01x
Welding Tools and Supplies Shoppers 60.59% 19.38x
Executive Travelers 32.90% 18.65x
Home Heating and Cooling Researchers 36.48% 16.48x
Home Brewing Enthusiasts 37.46% 16.22x
Moving Truck Rental Researchers 37.79% 15.81x
Ink & Toner Shoppers 41.37% 15.73x
Product Manuals Researchers 38.76% 15.62x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Journeys.

Location Composition Index
Journeys 0.02% 1.83x
Victoria's Secret 0.01% 1.77x
Gap 0.01% 1.63x
Carhartt 0.03% 1.18x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is instructables.com.

Website Composition Index
instructables.com 15.04% 59.76x
metric-conversions.org 8.98% 43.48x
mrexcel.com 12.30% 40.48x
makezine.com 7.04% 40.11x
sigmaaldrich.com 7.07% 38.67x
convertunits.com 31.49% 37.77x
nerdwallet.com 6.87% 37.44x
trumpexcel.com 14.41% 37.06x
intechopen.com 6.15% 36.06x
nature.com 12.35% 35.53x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 9.64% 260.71x
Home Furnishings 8.59% 109.14x
Power Tools 13.87% 100.28x
Medical Supplies and Information 5.48% 88.45x
Design Software 15.52% 68.81x
Data, Analytics & Coding 8.65% 43.95x
Science Education & Resources 9.25% 36.54x
Painting & Renovation 1.59% 31.41x
Private Aviation 2.77% 28.63x
Data Centers 1.25% 27.23x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male