Dstillery Audiences

ENGINEERING

Audience Size: 514.8 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 514.8 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 91.00% 30.06x
GIS Users 42.96% 17.05x
Welding Tools and Supplies Shoppers 48.43% 16.73x
Model Aircraft and Rocket Hobbyists 51.02% 16.26x
Enterprise Field Services Researchers 41.07% 14.47x
Power Tools Shoppers 36.84% 13.99x
Smart Home Product Researchers 35.87% 13.45x
Plumbers 35.02% 13.16x
Automotive Service Professionals 35.23% 13.16x
Online Calculator Users 33.12% 12.93x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is REI.

Location Composition Index
REI 0.02% 2.33x
Zara 0.02% 1.66x
Jos A. Bank Clothiers 0.22% 1.52x
Bonobos 0.07% 1.50x
White House Black Market 0.25% 1.31x
LOFT 0.05% 1.26x
Armani 0.02% 1.20x
Michael Kors 0.03% 1.17x
Buckle 0.17% 1.16x
Hugo Boss 0.02% 1.15x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is engineersedge.com.

Website Composition Index
engineersedge.com 7.47% 396.60x
scientific.net 3.70% 294.89x
qualitymag.com 4.94% 285.87x
ptonline.com 5.61% 266.09x
assemblymag.com 5.73% 260.57x
asme.org 17.49% 258.40x
compositesworld.com 4.87% 246.83x
robotics.org 2.37% 239.21x
pfonline.com 5.59% 235.30x
solidworks.com 26.73% 232.70x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.40% 94.47x
Machines & Industrial Supplies 24.36% 87.49x
Robotics 6.65% 68.14x
Electrical Engineering 20.51% 64.46x
Handyman Tools 0.09% 60.75x
Health & Safety Compliance 4.21% 56.82x
Lighting & Power 8.54% 51.07x
Paper & Packaging 2.05% 48.36x
Electronic Cabling 4.24% 46.25x
Design Software 15.50% 43.54x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male