Dstillery Audiences

ENGINEERING

Audience Size: 706.4 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 706.4 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 79.88% 35.06x
GIS Users 35.45% 15.13x
Enterprise Field Services Researchers 32.56% 14.83x
Power Tools Shoppers 27.17% 13.90x
Foreman and Construction Managers 30.04% 13.52x
Contractors & Construction Professionals 24.58% 13.17x
Automotive Service Professionals 24.91% 12.62x
Smart Home Product Researchers 29.00% 12.39x
Product Manuals Researchers 26.10% 12.23x
Pilots 21.93% 12.14x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Free People.

Location Composition Index
Free People 0.02% 1.82x
Eddie Bauer 0.01% 1.79x
Hugo Boss 0.01% 1.62x
Abercrombie & Fitch 0.02% 1.45x
American Eagle Outfitters 0.04% 1.35x
Michael Kors 0.01% 1.30x
REI 0.01% 1.28x
Express 0.02% 1.24x
Victoria's Secret 0.05% 1.23x
Aeropostale 0.02% 1.23x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is javelin-tech.com.

Website Composition Index
javelin-tech.com 8.10% 402.00x
engineersedge.com 6.49% 392.90x
eng-tips.com 6.54% 377.75x
twi-global.com 3.76% 318.88x
ptc.com 2.27% 316.88x
3ds.com 3.61% 312.10x
qualitymag.com 3.93% 307.43x
accessengineeringlibrary.com 3.62% 285.96x
assemblymag.com 3.52% 266.22x
automationworld.com 3.94% 264.22x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.63% 84.03x
Machines & Industrial Supplies 24.51% 73.71x
Robotics 7.40% 60.59x
Health & Safety Compliance 5.37% 56.34x
Electrical Engineering 21.88% 55.66x
Electronic Cabling 4.92% 40.61x
Lighting & Power 8.39% 39.38x
Design Software 18.91% 39.21x
Paper & Packaging 2.81% 38.57x
General Interest 0.80% 34.13x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male