Dstillery Audiences

ENGINEERING

Audience Size: 21.2 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 93.36% 28.79x
Welding Tools and Supplies Shoppers 62.39% 20.39x
GIS Users 56.19% 19.33x
Web Conferences and Remote Workers 61.06% 18.69x
Executive Travelers 31.86% 17.95x
Home Heating and Cooling Researchers 36.73% 17.93x
Plumbers 44.69% 16.12x
Power Tools Shoppers 40.27% 15.69x
Product Manuals Researchers 40.71% 15.49x
Pilots 30.53% 15.31x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Journeys.

Location Composition Index
Journeys 0.02% 1.83x
Victoria's Secret 0.01% 1.77x
Gap 0.01% 1.63x
Carhartt 0.17% 1.39x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is mrexcel.com.

Website Composition Index
mrexcel.com 13.23% 48.19x
trumpexcel.com 15.67% 44.33x
convertunits.com 30.61% 42.31x
exceljet.net 24.83% 40.51x
garagejournal.com 17.03% 39.01x
nature.com 10.86% 37.09x
owler.com 9.15% 34.10x
thingiverse.com 12.80% 32.27x
finehomebuilding.com 11.30% 32.03x
academia.edu 21.95% 30.93x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 6.80% 127.19x
Power Tools 14.73% 117.63x
Medical Supplies and Information 4.05% 83.23x
Design Software 14.04% 68.30x
Data, Analytics & Coding 7.24% 39.81x
Painting & Renovation 1.55% 34.32x
Science Education & Resources 6.80% 33.91x
Startup Investment 1.72% 27.92x
Private Aviation 2.41% 26.47x
Math Reference 11.37% 25.44x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male