Dstillery Audiences

ENGINEERING

Audience Size: 13.6 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 85.59% 26.38x
Contractors & Construction Professionals 49.15% 25.21x
Business Incorporating & LLC Filing Researchers 33.05% 22.36x
Food Safety QA Professionals 31.36% 20.84x
Welding Tools and Supplies Shoppers 55.93% 19.66x
New Homeowners 29.66% 19.37x
Wood Carving Enthusiasts 32.20% 19.17x
Home Brewing Enthusiasts 22.03% 18.08x
Tax Policy Researchers 51.69% 17.83x
Accounting & CPA Continuing Education Researchers 59.32% 17.30x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.94x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is convertunits.com.

Website Composition Index
convertunits.com 23.89% 46.39x
garagejournal.com 16.04% 41.74x
trumpexcel.com 16.07% 41.45x
sciencing.com 31.07% 32.32x
exceljet.net 22.50% 31.03x
academia.edu 13.44% 30.07x
bobistheoilguy.com 7.86% 20.33x
inchcalculator.com 16.55% 19.89x
omnicalculator.com 34.44% 18.92x
tractorbynet.com 7.24% 17.57x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Design Software.

Content Affinity Composition Index
Design Software 6.69% 65.14x
Data, Analytics & Coding 4.35% 32.43x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 3.89% 27.53x
Motorsport Equipment 2.95% 22.97x
Woodwork 2.95% 21.44x
Math Reference 6.84% 20.61x
University Research 10.42% 19.70x
Science Education & Resources 3.27% 19.09x
Recreational Motor Sport Enthusiasts 1.56% 15.01x
Garden Power Equipment 2.49% 13.15x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male