Dstillery Audiences

ENGINEERING

Audience Size: 79.7 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 79.7 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 94.95% 24.33x
Web Conferences and Remote Workers 63.06% 19.23x
GIS Users 56.32% 18.85x
Product Manuals Researchers 44.28% 18.74x
Power Tools Shoppers 46.93% 17.41x
Welding Tools and Supplies Shoppers 65.34% 15.68x
Home Brewing Enthusiasts 36.34% 15.42x
Ink & Toner Shoppers 50.78% 15.13x
Enterprise Field Services Researchers 54.39% 14.82x
Laptop Researchers 37.67% 14.44x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 3.99x
Mens Wearhouse 0.02% 2.14x
American Eagle Outfitters 0.01% 2.00x
Express 0.01% 1.81x
White House Black Market 0.01% 1.81x
Chicos 0.01% 1.72x
Buckle 0.01% 1.65x
Gap 0.01% 1.63x
The Childrens Place 0.01% 1.48x
Lane Bryant 0.01% 1.48x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is engineeringtoolbox.com.

Website Composition Index
engineeringtoolbox.com 49.02% 720.93x
thefabricator.com 10.95% 140.22x
practicalmachinist.com 25.73% 109.09x
extendoffice.com 14.61% 102.10x
tips.net 7.27% 100.39x
lincolnelectric.com 6.16% 93.13x
slideplayer.com 8.53% 91.27x
theconstructor.org 6.37% 87.06x
aqua-calc.com 6.68% 77.26x
batteryuniversity.com 5.72% 75.32x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 21.29% 260.89x
Robotics 5.01% 189.96x
Electrical Engineering 14.56% 176.08x
Electronic Cabling 2.48% 135.73x
Health & Safety Compliance 2.74% 131.58x
Lighting & Power 7.19% 129.42x
Clean Energy 5.17% 97.22x
Medical Supplies and Information 9.00% 78.85x
Power Tools 13.71% 76.65x
Design Software 18.18% 72.20x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male