Dstillery Audiences

ENGINEERING

Audience Size: 13.4 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 86.00% 25.89x
Welding Tools and Supplies Shoppers 56.67% 18.58x
Food Safety QA Professionals 32.67% 18.52x
GIS Users 43.33% 18.35x
Wood Carving Enthusiasts 33.33% 17.97x
Home Brewing Enthusiasts 29.33% 17.78x
Web Conferences and Remote Workers 42.00% 16.02x
Online Calculator Users 42.00% 15.44x
Model Aircraft and Rocket Hobbyists 54.00% 15.40x
Business Book Readers 39.33% 15.29x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Carhartt.

Location Composition Index
Carhartt 0.21% 3.73x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is convertunits.com.

Website Composition Index
convertunits.com 25.60% 41.05x
trumpexcel.com 15.96% 37.86x
garagejournal.com 16.05% 35.77x
mrexcel.com 13.89% 35.01x
exceljet.net 22.92% 28.57x
sciencing.com 33.78% 27.02x
thingiverse.com 9.93% 26.43x
academia.edu 14.82% 26.40x
finehomebuilding.com 8.30% 21.87x
bobistheoilguy.com 7.97% 17.97x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Power Tools.

Content Affinity Composition Index
Power Tools 8.38% 113.72x
Design Software 6.35% 54.57x
Data, Analytics & Coding 5.81% 38.69x
Woodwork 3.78% 20.09x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 3.11% 19.03x
Trucking 2.03% 18.06x
Math Reference 9.73% 17.90x
Science Education & Resources 4.05% 17.20x
University Research 10.54% 15.24x
Motorsport Equipment 2.16% 14.55x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male