Dstillery Audiences

ENGINEERING

Audience Size: 130.5 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 130.5 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Electric Vehicle Shoppers.

Interest Composition Index
Electric Vehicle Shoppers 28.91% 11.75x
Mazda Vehicle Shoppers 27.89% 11.52x
Tech News Enthusiasts 22.74% 10.62x
Resume Writing Researchers 26.51% 10.61x
Market Intelligence Researchers 21.60% 10.53x
Tesla Enthusiasts 22.62% 9.33x
Remdesivir Information Researchers 1.22% 9.16x
Business News Readers 20.04% 9.08x
College Students 20.58% 8.94x
Executive and C-Suite 16.32% 8.89x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 4.91x
American Eagle Outfitters 0.02% 4.09x
Zumiez 0.01% 3.60x
American Apparel 0.01% 3.45x
Mens Wearhouse 0.02% 3.44x
Talbots 0.01% 3.21x
LOFT 0.01% 2.78x
Dressbarn 0.01% 2.74x
Old Navy 0.02% 2.11x
Journeys 0.01% 1.90x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is solidworks.com.

Website Composition Index
solidworks.com 24.57% 495.69x
engineeringtoolbox.com 50.96% 463.16x
eaton.com 15.20% 355.13x
brighthubengineering.com 16.18% 316.82x
globalspec.com 9.94% 258.93x
hubbell.com 8.93% 202.09x
mouser.com 14.53% 179.94x
scitation.org 6.43% 147.38x
acs.org 9.63% 114.45x
ascelibrary.org 5.16% 112.13x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 2.87% 115.39x
Paper & Packaging 1.17% 96.68x
General Interest 0.41% 61.04x
Assorted Topics (Business Support ToolsForm Templates) 0.51% 37.53x
Professional Audio Visual 0.42% 32.44x
Electronic Document Assembly 0.28% 30.49x
Auctions & Repossessions 1.09% 28.90x
Computer Printers 0.31% 26.87x
International Development & Health 1.21% 26.57x
Job Interview Process 0.79% 25.68x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male