Dstillery Audiences

ENGINEERING

Audience Size: 539.4 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 539.4 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 87.90% 32.29x
Welding Tools and Supplies Shoppers 42.06% 18.46x
Model Aircraft and Rocket Hobbyists 41.98% 17.71x
GIS Users 37.95% 17.45x
Power Tools Shoppers 31.73% 14.81x
Enterprise Field Services Researchers 37.19% 14.78x
Smart Home Product Researchers 30.89% 14.26x
Automotive Service Professionals 29.94% 14.00x
Product Manuals Researchers 27.99% 13.35x
Plumbers 31.05% 13.34x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.78x
Bonobos 0.06% 1.41x
REI 0.01% 1.35x
Armani 0.02% 1.33x
Zara 0.02% 1.29x
Jos A. Bank Clothiers 0.21% 1.22x
American Apparel 0.02% 1.10x
Johnston and Murphy 0.21% 1.09x
Mens Wearhouse 0.31% 1.08x
Levi Strauss 0.02% 1.07x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is javelin-tech.com.

Website Composition Index
javelin-tech.com 3.60% 344.73x
engineersedge.com 7.61% 304.78x
eng-tips.com 3.30% 299.55x
accessengineeringlibrary.com 3.36% 255.65x
automationworld.com 2.45% 236.33x
element.com 2.62% 234.81x
scientific.net 3.51% 230.32x
qualitymag.com 4.68% 226.89x
galvanizeit.org 2.68% 224.92x
hexagonmi.com 2.51% 215.21x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.57% 82.65x
Machines & Industrial Supplies 25.19% 75.58x
Robotics 7.26% 60.66x
Electrical Engineering 21.48% 57.58x
Handyman Tools 0.10% 52.97x
Health & Safety Compliance 4.53% 51.92x
Lighting & Power 8.67% 43.00x
Paper & Packaging 2.26% 40.47x
Electronic Cabling 4.48% 40.41x
Design Software 16.79% 38.52x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male