Dstillery Audiences

ENGINEERING

Audience Size: 647.2 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 647.2 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 84.58% 36.69x
Welding Tools and Supplies Shoppers 36.99% 20.60x
Model Aircraft and Rocket Hobbyists 35.54% 19.57x
GIS Users 33.71% 18.25x
Power Tools Shoppers 26.55% 16.55x
Automotive Service Professionals 25.63% 15.17x
Product Manuals Researchers 23.72% 15.00x
Plumbers 24.53% 14.87x
Smart Home Product Researchers 27.07% 14.71x
Light Bulb Shoppers 23.30% 14.56x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.23% 1.02x
Jos A. Bank Clothiers 0.14% 0.99x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is javelin-tech.com.

Website Composition Index
javelin-tech.com 4.88% 422.38x
engineersedge.com 6.86% 369.50x
eng-tips.com 4.11% 368.93x
3ds.com 2.59% 314.75x
qualitymag.com 4.27% 280.15x
automationworld.com 3.18% 271.68x
galvanizeit.org 3.25% 264.78x
hexagonmi.com 2.16% 256.34x
assemblymag.com 4.43% 249.73x
ptonline.com 5.11% 247.84x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.44% 86.02x
Machines & Industrial Supplies 23.17% 74.99x
Robotics 7.13% 62.05x
Electrical Engineering 21.01% 57.03x
Health & Safety Compliance 4.45% 54.01x
Lighting & Power 8.04% 42.45x
Electronic Cabling 4.29% 41.04x
Paper & Packaging 2.17% 38.72x
Design Software 17.10% 38.49x
Power Tools 11.59% 34.96x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male