Dstillery Audiences

ENGINEERING

Audience Size: 48.1 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 94.77% 29.15x
Web Conferences and Remote Workers 63.00% 24.26x
GIS Users 61.55% 22.52x
Product Manuals Researchers 50.18% 21.21x
Welding Tools and Supplies Shoppers 65.88% 20.87x
Ink & Toner Shoppers 51.62% 20.27x
Home Heating and Cooling Researchers 43.32% 20.06x
Home Brewing Enthusiasts 47.47% 20.00x
Power Tools Shoppers 51.99% 19.97x
Moving Truck Rental Researchers 44.95% 19.58x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 2.14x
Old Navy 0.02% 1.88x
White House Black Market 0.01% 1.81x
Victoria's Secret 0.01% 1.77x
Gap 0.01% 1.63x
Carhartt 0.09% 1.38x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is practicalmachinist.com.

Website Composition Index
practicalmachinist.com 26.06% 145.12x
nfpa.org 12.45% 92.89x
electriciantalk.com 10.08% 85.83x
onlinelibrary.wiley.com 12.16% 80.97x
millerwelds.com 9.17% 73.82x
cornell.edu 11.05% 64.54x
businesswire.com 11.07% 54.43x
justanswer.com 12.17% 54.41x
manualslib.com 19.20% 52.46x
mrexcel.com 10.61% 49.69x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 18.95% 468.58x
Electrical Engineering 12.63% 266.42x
Lighting & Power 6.46% 245.90x
Clean Energy 3.68% 136.43x
Medical Supplies and Information 7.49% 112.19x
Power Tools 13.45% 100.31x
Amateur Radios 3.32% 95.14x
Home Furnishings 11.56% 90.03x
Design Software 16.17% 88.38x
Learning & Development Products 3.85% 76.16x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male