Dstillery Audiences

ENGINEERING

Audience Size: 544.8 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 544.8 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 90.69% 30.75x
GIS Users 40.96% 17.10x
Welding Tools and Supplies Shoppers 45.99% 17.00x
Model Aircraft and Rocket Hobbyists 48.97% 16.48x
Enterprise Field Services Researchers 39.11% 14.33x
Power Tools Shoppers 33.01% 13.71x
Plumbers 33.11% 13.17x
Smart Home Product Researchers 32.96% 13.09x
Online Calculator Users 30.44% 13.01x
Automotive Service Professionals 32.56% 12.98x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 2.26x
Urban Outfitters 0.02% 2.07x
American Eagle Outfitters 0.03% 1.84x
Free People 0.01% 1.47x
Old Navy 0.04% 1.39x
Hugo Boss 0.01% 1.31x
Dressbarn 0.01% 1.31x
H&M 0.02% 1.30x
Banana Republic 0.03% 1.29x
Journeys 0.04% 1.21x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is engineersedge.com.

Website Composition Index
engineersedge.com 6.99% 401.02x
qualitymag.com 5.08% 294.33x
scientific.net 4.10% 293.95x
asme.org 16.00% 272.47x
ptonline.com 5.48% 268.07x
galvanizeit.org 2.67% 265.30x
assemblymag.com 5.76% 263.93x
compositesworld.com 4.72% 248.13x
robotics.org 2.34% 243.60x
solidworks.com 27.05% 239.81x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.09% 100.87x
Machines & Industrial Supplies 22.18% 91.75x
Robotics 6.05% 74.20x
Electrical Engineering 19.06% 67.39x
Health & Safety Compliance 3.67% 55.62x
Lighting & Power 7.93% 52.62x
Handyman Tools 0.06% 50.50x
Electronic Cabling 3.66% 47.46x
Paper & Packaging 1.66% 47.14x
Design Software 15.30% 43.37x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male