Dstillery Audiences

ENGINEERING

Audience Size: 271.1 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 271.1 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 94.15% 31.46x
GIS Users 53.61% 21.69x
Welding Tools and Supplies Shoppers 57.36% 20.30x
Web Conferences and Remote Workers 50.13% 17.61x
Plumbers 43.70% 17.17x
Enterprise Field Services Researchers 49.91% 16.92x
Power Tools Shoppers 42.64% 16.92x
Model Aircraft and Rocket Hobbyists 54.01% 16.82x
Product Manuals Researchers 39.05% 16.46x
Online Calculator Users 45.77% 15.80x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Talbots.

Location Composition Index
Talbots 0.02% 4.30x
American Apparel 0.01% 3.45x
Lululemon 0.01% 3.09x
Chicos 0.02% 2.87x
Jos A. Bank Clothiers 0.01% 2.67x
Banana Republic 0.01% 1.60x
Ralph Lauren 0.01% 1.59x
Gap 0.01% 1.52x
LOFT 0.01% 1.45x
Carhartt 0.10% 1.38x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is asme.org.

Website Composition Index
asme.org 14.50% 403.82x
solidworks.com 25.12% 357.62x
ansi.org 8.83% 329.64x
engineering.com 18.84% 302.48x
engineeringtoolbox.com 55.48% 288.02x
brighthubengineering.com 14.70% 264.26x
mmsonline.com 5.82% 223.90x
sae.org 8.08% 219.22x
baldor.com 5.03% 213.04x
dwyer-inst.com 3.91% 193.28x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.52% 165.73x
Machines & Industrial Supplies 23.29% 149.84x
Robotics 5.59% 116.36x
Electrical Engineering 17.99% 115.73x
Health & Safety Compliance 3.32% 84.58x
Lighting & Power 8.48% 84.45x
Electronic Cabling 3.28% 77.87x
Paper & Packaging 1.29% 65.61x
Design Software 18.38% 65.46x
Clean Energy 5.43% 60.66x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male