Dstillery Audiences

ENGINEERING

Audience Size: 525.2 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 525.2 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 87.68% 36.56x
GIS Users 40.89% 21.21x
Model Aircraft and Rocket Hobbyists 43.68% 19.39x
Welding Tools and Supplies Shoppers 42.72% 18.97x
Enterprise Field Services Researchers 38.94% 18.06x
Power Tools Shoppers 35.46% 16.42x
Product Manuals Researchers 33.44% 15.86x
Automotive Service Professionals 31.67% 15.69x
Pilots 33.44% 15.13x
Plumbers 33.20% 15.00x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.77x
LL Bean 0.02% 2.17x
Forever 21 0.09% 1.87x
H&M 0.11% 1.69x
Levi Strauss 0.02% 1.60x
Hugo Boss 0.04% 1.54x
Dressbarn 0.07% 1.54x
Columbia 0.02% 1.30x
Buckle 0.19% 1.23x
Patagonia 0.02% 1.21x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is javelin-tech.com.

Website Composition Index
javelin-tech.com 4.06% 378.20x
engineersedge.com 7.49% 334.75x
eng-tips.com 3.73% 328.63x
qualitymag.com 4.52% 254.06x
automationworld.com 2.75% 252.75x
galvanizeit.org 2.93% 241.13x
hexagonmi.com 2.40% 240.61x
assemblymag.com 4.94% 229.49x
ptonline.com 5.41% 226.05x
robotics.org 2.19% 219.48x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.89% 115.93x
Machines & Industrial Supplies 22.08% 83.24x
Electrical Engineering 21.24% 75.43x
Robotics 9.43% 71.66x
Handyman Tools 0.17% 67.65x
Health & Safety Compliance 2.92% 62.65x
Electronic Cabling 3.70% 50.09x
Paper & Packaging 1.75% 47.95x
Lighting & Power 7.67% 47.17x
General Interest 0.88% 47.00x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male