Dstillery Audiences

ENGINEERING

Audience Size: 796.1 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 796.1 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 79.12% 33.39x
Enterprise Field Services Researchers 31.25% 13.89x
GIS Users 32.78% 13.70x
Foreman and Construction Managers 29.53% 12.73x
Contractors & Construction Professionals 23.23% 12.19x
Project Managers 28.18% 11.41x
Pilots 20.37% 11.39x
Smart Home Product Researchers 27.99% 11.29x
Cloud Storage Provider Researchers 27.03% 11.27x
Truck Drivers 22.32% 10.95x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 2.10x
Talbots 0.03% 1.64x
Lululemon 0.02% 1.30x
The North Face 0.01% 1.22x
Banana Republic 0.02% 1.20x
Gymboree 0.01% 1.20x
Tommy Bahama 0.01% 1.19x
Michael Kors 0.01% 1.16x
J. Crew 0.01% 1.15x
Lane Bryant 0.02% 1.12x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is tlv.com.

Website Composition Index
tlv.com 2.70% 386.68x
javelin-tech.com 8.12% 386.54x
engineersedge.com 6.66% 373.20x
eng-tips.com 7.56% 356.55x
3ds.com 4.11% 294.22x
ptc.com 2.68% 293.07x
qualitymag.com 3.99% 287.95x
twi-global.com 4.26% 284.65x
hexagonmi.com 1.84% 270.02x
accessengineeringlibrary.com 3.71% 268.16x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.56% 76.94x
Machines & Industrial Supplies 24.15% 68.79x
Robotics 7.23% 57.20x
Health & Safety Compliance 5.54% 52.06x
Electrical Engineering 22.13% 49.51x
Electronic Cabling 4.80% 36.91x
Design Software 18.63% 36.06x
Lighting & Power 7.96% 35.82x
Paper & Packaging 2.84% 35.37x
General Interest 0.80% 32.34x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999