Dstillery Audiences

ENGINEERING

Audience Size: 36.2 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 90.56% 29.86x
Web Conferences and Remote Workers 55.16% 21.35x
Welding Tools and Supplies Shoppers 61.06% 20.69x
GIS Users 52.21% 20.41x
Home Heating and Cooling Researchers 36.87% 18.01x
Home Brewing Enthusiasts 37.76% 17.72x
Moving Truck Rental Researchers 38.64% 17.60x
Executive Travelers 31.27% 17.57x
First Aid Researchers 35.99% 17.13x
Product Manuals Researchers 39.82% 17.10x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Journeys.

Location Composition Index
Journeys 0.02% 1.83x
White House Black Market 0.01% 1.81x
Victoria's Secret 0.01% 1.77x
Gap 0.01% 1.63x
Carhartt 0.03% 1.11x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is practicalmachinist.com.

Website Composition Index
practicalmachinist.com 25.48% 142.52x
nfpa.org 12.30% 79.93x
millerwelds.com 11.08% 79.28x
instructables.com 19.53% 53.09x
hilton.com 9.56% 43.68x
metric-conversions.org 8.98% 41.72x
techonthenet.com 6.08% 40.41x
jlconline.com 6.23% 39.60x
pirate4x4.com 6.11% 38.90x
mrexcel.com 11.22% 38.25x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 10.12% 258.99x
Medical Supplies and Information 6.97% 110.85x
Home Furnishings 10.29% 104.15x
Learning & Development Products 2.99% 95.23x
Power Tools 13.61% 93.40x
Oil & Energy 2.60% 79.03x
Design Software 15.71% 69.19x
Trucks 2.21% 64.65x
Auto Body Upkeep & Repair Researchers 1.94% 57.50x
Business News & Information Readers 2.60% 57.40x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male