Dstillery Audiences

ENGINEERING

Audience Size: 186.9 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 186.9 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 93.91% 32.97x
GIS Users 56.63% 22.49x
Web Conferences and Remote Workers 54.31% 20.84x
Welding Tools and Supplies Shoppers 59.77% 20.70x
Enterprise Field Services Researchers 51.83% 18.26x
Plumbers 44.97% 17.96x
Product Manuals Researchers 43.12% 17.82x
Power Tools Shoppers 46.73% 17.81x
Online Calculator Users 48.32% 17.74x
Ink & Toner Shoppers 42.55% 17.16x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Talbots.

Location Composition Index
Talbots 0.01% 3.53x
American Apparel 0.01% 3.45x
The Childrens Place 0.01% 3.22x
Mens Wearhouse 0.01% 1.78x
Ralph Lauren 0.01% 1.59x
Carhartt 0.09% 1.04x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is solidworks.com.

Website Composition Index
solidworks.com 24.74% 460.81x
engineering.com 17.62% 425.69x
engineeringtoolbox.com 53.38% 406.61x
eaton.com 15.54% 315.10x
brighthubengineering.com 16.23% 310.36x
globalspec.com 10.53% 234.99x
coleparmer.com 8.55% 231.45x
digikey.com 8.61% 227.95x
te.com 7.69% 215.97x
hubbell.com 9.08% 179.72x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.41% 220.28x
Machines & Industrial Supplies 22.56% 190.98x
Electrical Engineering 16.78% 147.06x
Robotics 5.56% 144.75x
Electronic Cabling 3.04% 106.37x
Lighting & Power 8.10% 104.69x
Health & Safety Compliance 3.06% 103.85x
Paper & Packaging 1.16% 83.32x
Clean Energy 5.21% 74.85x
Design Software 18.08% 73.04x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male