Dstillery Audiences

ENGINEERING

Audience Size: 733.8 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 733.8 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 83.64% 30.72x
Welding Tools and Supplies Shoppers 38.08% 17.00x
GIS Users 34.57% 14.33x
Power Tools Shoppers 28.92% 13.18x
Enterprise Field Services Researchers 33.83% 13.15x
Foreman and Construction Managers 30.51% 12.27x
Contractors & Construction Professionals 24.96% 12.18x
Automotive Service Professionals 28.74% 12.11x
Product Manuals Researchers 26.42% 11.92x
Smart Home Product Researchers 29.84% 11.77x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Madewell.

Location Composition Index
Madewell 0.02% 1.97x
Michael Kors 0.02% 1.56x
Eddie Bauer 0.01% 1.45x
Joe's Jeans 0.00% 1.43x
Free People 0.02% 1.42x
Express 0.02% 1.35x
Columbia 0.01% 1.31x
Hugo Boss 0.01% 1.21x
Intermix 0.01% 1.17x
Mens Wearhouse 0.14% 1.15x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is javelin-tech.com.

Website Composition Index
javelin-tech.com 6.03% 439.09x
engineersedge.com 6.09% 409.77x
eng-tips.com 4.75% 399.98x
twi-global.com 2.70% 353.87x
3ds.com 2.88% 335.12x
qualitymag.com 3.96% 306.26x
accessengineeringlibrary.com 3.75% 298.03x
gegridsolutions.com 2.14% 284.38x
hexagonmi.com 1.94% 282.85x
ptonline.com 4.65% 269.46x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.44% 83.15x
Machines & Industrial Supplies 24.10% 73.88x
Robotics 7.32% 62.45x
Electrical Engineering 20.73% 55.61x
Health & Safety Compliance 4.98% 55.03x
Handyman Tools 0.12% 46.71x
Electronic Cabling 4.61% 41.25x
Lighting & Power 8.12% 40.92x
Design Software 18.28% 38.69x
Paper & Packaging 2.52% 38.10x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male