Dstillery Audiences

ENGINEERING

Audience Size: 384.1 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 384.1 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 94.38% 23.77x
Welding Tools and Supplies Shoppers 54.00% 16.82x
Model Aircraft and Rocket Hobbyists 54.25% 15.60x
GIS Users 53.50% 14.52x
Power Tools Shoppers 40.70% 13.65x
Plumbers 41.59% 12.68x
Automotive Service Professionals 39.55% 12.65x
Product Manuals Researchers 36.50% 12.64x
Home Heating and Cooling Researchers 37.57% 12.30x
Enterprise Field Services Researchers 53.91% 12.01x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.59x
H&M 0.04% 1.56x
Hollister 0.03% 1.56x
Jos A. Bank Clothiers 0.03% 1.55x
Urban Outfitters 0.03% 1.52x
Ann Taylor 0.01% 1.45x
Lululemon 0.03% 1.44x
Dressbarn 0.02% 1.44x
Chicos 0.03% 1.37x
Mens Wearhouse 0.04% 1.36x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is engineersedge.com.

Website Composition Index
engineersedge.com 6.96% 463.55x
qualitymag.com 5.14% 352.10x
ptonline.com 5.51% 314.27x
asme.org 15.17% 312.70x
assemblymag.com 5.89% 310.11x
solidworks.com 25.84% 285.27x
compositesworld.com 4.80% 283.53x
pfonline.com 5.64% 270.28x
bsigroup.com 5.53% 252.15x
ansi.org 9.34% 247.06x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.99% 120.42x
Machines & Industrial Supplies 23.59% 106.47x
Robotics 6.07% 85.04x
Electrical Engineering 18.90% 82.13x
Health & Safety Compliance 3.73% 64.38x
Lighting & Power 8.64% 61.11x
Electronic Cabling 3.66% 55.10x
Paper & Packaging 1.60% 53.35x
Design Software 17.08% 52.10x
General Interest 0.60% 44.80x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male