Dstillery Audiences

ENGINEERING

Audience Size: 13.4 Thousand Devices

Explore the Engineering Audience

Below you'll find more information about the Engineering audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Engineering audience.

Dstillery Crafted Audiences

INTERESTS

The Engineering audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engineering audience is Civil Engineers.

Interest Composition Index
Civil Engineers 88.24% 27.17x
Welding Tools and Supplies Shoppers 66.39% 22.94x
GIS Users 52.10% 21.50x
Web Conferences and Remote Workers 52.94% 18.80x
Model Aircraft and Rocket Hobbyists 57.14% 16.78x
Online Calculator Users 47.90% 16.08x
Power Tools Shoppers 34.45% 14.79x
Home Heating and Cooling Researchers 26.05% 14.67x
Mountain Biking Enthusiasts 29.41% 14.44x
Contractors & Construction Professionals 31.93% 13.25x
Composition Percentage: The overlap percentage between the Engineering audience and the Interest attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engineering audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engineering audience is Carhartt.

Location Composition Index
Carhartt 0.45% 3.48x
Victoria's Secret 0.01% 1.77x
Composition Percentage: The overlap percentage between the Engineering audience and the Location attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engineering audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engineering audience is convertunits.com.

Website Composition Index
convertunits.com 28.76% 43.00x
garagejournal.com 17.42% 41.68x
exceljet.net 22.84% 37.51x
academia.edu 17.17% 31.69x
sciencing.com 37.63% 28.94x
techrepublic.com 11.47% 26.25x
tractorbynet.com 8.89% 22.77x
diychatroom.com 9.42% 21.78x
thisoldhouse.com 9.66% 20.20x
omnicalculator.com 29.81% 19.71x
Composition Percentage: The overlap percentage between the Engineering audience and the Web attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engineering audience is Power Tools.

Content Affinity Composition Index
Power Tools 11.28% 129.06x
Design Software 6.65% 50.10x
Data, Analytics & Coding 6.80% 48.94x
Math Reference 9.58% 21.50x
Routers, Switches & Networking 5.41% 21.50x
Woodwork 4.33% 21.28x
Motorsport Equipment 3.25% 21.23x
Computers & Accessories 17.00% 20.21x
Science Education & Resources 3.55% 18.96x
Trucking 2.78% 18.67x
Composition Percentage: The overlap percentage between the Engineering audience and the Content Affinity attribute.
Index: A comparison of the Engineering audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engineering audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male