Explore the English as a Second Language Audience
Below you'll find more information about the English as a Second Language audience, broken down in different categories based on their digital and physical behaviors. These are 422.3 thousand unique devices whose actions qualify for the English as a Second Language audience.
INTERESTS
The English as a Second Language audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the English as a Second Language audience is Language Learners.
| Interest | Composition | Index |
| Language Learners | 43.06% | 15.28x |
| Charitable Donors | 33.65% | 12.40x |
| College Professors | 29.48% | 11.77x |
| Study Abroad Researchers | 26.71% | 11.48x |
| Parents of High School Students | 35.77% | 11.32x |
| Yale University Fans | 26.36% | 11.10x |
| Avid Readers | 25.91% | 11.00x |
| College Aspirants | 25.11% | 10.79x |
| Australia Trip Planners | 21.78% | 10.67x |
| Liberal Think Tank Readers | 23.46% | 10.56x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Interest attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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APPAREL RETAILERS
The English as a Second Language audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the English as a Second Language audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 2.42x |
| Zara | 0.04% | 2.40x |
| Aeropostale | 0.04% | 1.97x |
| Tommy Bahama | 0.03% | 1.88x |
| The Childrens Place | 0.05% | 1.75x |
| Urban Outfitters | 0.05% | 1.72x |
| Armani | 0.02% | 1.63x |
| Michael Kors | 0.02% | 1.56x |
| Gap | 0.09% | 1.52x |
| H&M | 0.04% | 1.51x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Location attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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WEBSITES
The English as a Second Language audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the English as a Second Language audience is onestopenglish.com.
| Website | Composition | Index |
| onestopenglish.com | 6.91% | 489.10x |
| myenglishpages.com | 10.22% | 387.58x |
| really-learn-english.com | 8.15% | 352.94x |
| britishcouncil.org | 21.17% | 341.21x |
| islcollective.com | 17.27% | 278.20x |
| foboko.com | 7.28% | 242.04x |
| engvid.com | 7.93% | 239.89x |
| writeathome.com | 3.16% | 230.58x |
| verbix.com | 7.46% | 227.84x |
| ielts.org | 5.66% | 215.49x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Web attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the English as a Second Language audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 1.78% | 77.37x |
| Foreign Language Education | 6.33% | 44.02x |
| Local & Travel England - East Midlands | 0.47% | 39.78x |
| Youth Educational Resources | 6.45% | 32.51x |
| Children's Health | 6.96% | 23.40x |
| Math Education | 22.66% | 22.12x |
| Visa & Immigration | 2.95% | 22.10x |
| Online Learning | 0.58% | 21.93x |
| International Travel | 2.19% | 20.95x |
| Job Interview Process | 5.02% | 20.89x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Content Affinity attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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DEMOGRAPHICS
The English as a Second Language audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999
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