Explore the English as a Second Language Audience
Below you'll find more information about the English as a Second Language audience, broken down in different categories based on their digital and physical behaviors. These are 35.9 thousand unique devices whose actions qualify for the English as a Second Language audience.
INTERESTS
The English as a Second Language audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the English as a Second Language audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 52.26% | 26.55x |
| K12 Education Resource Researchers | 68.05% | 25.08x |
| Online Education Resource Researchers | 44.36% | 18.23x |
| Tutoring Resources Researchers | 42.48% | 18.12x |
| Online Test Prep Resource Readers | 53.76% | 17.64x |
| Spanish Language Learners | 44.36% | 17.59x |
| Work Visa Researchers | 50.00% | 16.67x |
| Resume Writing Researchers | 39.10% | 16.36x |
| Ivy League College Researchers | 29.70% | 16.25x |
| Immigration Resource Researchers | 40.60% | 16.06x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Interest attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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APPAREL RETAILERS
The English as a Second Language audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the English as a Second Language audience is Free People.
| Location | Composition | Index |
| Free People | 0.01% | 2.25x |
| Carhartt | 0.18% | 1.76x |
| Coach | 0.01% | 1.37x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Location attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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WEBSITES
The English as a Second Language audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the English as a Second Language audience is fluentu.com.
| Website | Composition | Index |
| fluentu.com | 24.04% | 132.95x |
| grammarist.com | 13.66% | 60.03x |
| readingrockets.org | 14.21% | 58.24x |
| macmillandictionary.com | 35.61% | 56.40x |
| educationworld.com | 9.56% | 52.07x |
| lexico.com | 21.78% | 51.85x |
| linguee.com | 15.29% | 51.41x |
| hinative.com | 17.52% | 49.59x |
| softschools.com | 12.29% | 48.06x |
| wordreference.com | 46.68% | 44.01x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Web attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the English as a Second Language audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 15.10% | 62.52x |
| MBA Education | 3.53% | 59.97x |
| Teaching Tools for Kids | 18.21% | 48.33x |
| Education Cluster | 2.26% | 47.59x |
| Math Education | 17.50% | 45.01x |
| Historical Information - Museums & Libraries | 3.11% | 44.10x |
| K-12 Teacher Resources | 16.73% | 41.08x |
| School Curriculum | 4.80% | 39.40x |
| University Research | 38.25% | 39.32x |
| Child Development | 3.32% | 36.64x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Content Affinity attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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DEMOGRAPHICS
The English as a Second Language audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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