Dstillery Audiences

ENGLISH AS A SECOND LANGUAGE

Audience Size: 422.3 Thousand Devices

Explore the English as a Second Language Audience

Below you'll find more information about the English as a Second Language audience, broken down in different categories based on their digital and physical behaviors. These are 422.3 thousand unique devices whose actions qualify for the English as a Second Language audience.

Dstillery Crafted Audiences

INTERESTS

The English as a Second Language audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the English as a Second Language audience is Language Learners.

Interest Composition Index
Language Learners 43.06% 15.28x
Charitable Donors 33.65% 12.40x
College Professors 29.48% 11.77x
Study Abroad Researchers 26.71% 11.48x
Parents of High School Students 35.77% 11.32x
Yale University Fans 26.36% 11.10x
Avid Readers 25.91% 11.00x
College Aspirants 25.11% 10.79x
Australia Trip Planners 21.78% 10.67x
Liberal Think Tank Readers 23.46% 10.56x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Interest attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The English as a Second Language audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the English as a Second Language audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 2.42x
Zara 0.04% 2.40x
Aeropostale 0.04% 1.97x
Tommy Bahama 0.03% 1.88x
The Childrens Place 0.05% 1.75x
Urban Outfitters 0.05% 1.72x
Armani 0.02% 1.63x
Michael Kors 0.02% 1.56x
Gap 0.09% 1.52x
H&M 0.04% 1.51x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Location attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Web Insights

WEBSITES

The English as a Second Language audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the English as a Second Language audience is onestopenglish.com.

Website Composition Index
onestopenglish.com 6.91% 489.10x
myenglishpages.com 10.22% 387.58x
really-learn-english.com 8.15% 352.94x
britishcouncil.org 21.17% 341.21x
islcollective.com 17.27% 278.20x
foboko.com 7.28% 242.04x
engvid.com 7.93% 239.89x
writeathome.com 3.16% 230.58x
verbix.com 7.46% 227.84x
ielts.org 5.66% 215.49x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Web attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the English as a Second Language audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 1.78% 77.37x
Foreign Language Education 6.33% 44.02x
Local & Travel England - East Midlands 0.47% 39.78x
Youth Educational Resources 6.45% 32.51x
Children's Health 6.96% 23.40x
Math Education 22.66% 22.12x
Visa & Immigration 2.95% 22.10x
Online Learning 0.58% 21.93x
International Travel 2.19% 20.95x
Job Interview Process 5.02% 20.89x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Content Affinity attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The English as a Second Language audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999