Explore the English as a Second Language Audience
Below you'll find more information about the English as a Second Language audience, broken down in different categories based on their digital and physical behaviors. These are 300.4 thousand unique devices whose actions qualify for the English as a Second Language audience.
INTERESTS
The English as a Second Language audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the English as a Second Language audience is Language Learners.
| Interest | Composition | Index |
| Language Learners | 46.06% | 20.29x |
| Online Thesaurus Users | 42.72% | 19.46x |
| French Language Learners | 35.89% | 18.66x |
| Spanish Language Learners | 32.06% | 18.04x |
| Teaching Resources Researchers | 35.60% | 17.82x |
| Tutoring Resources Researchers | 32.69% | 17.82x |
| College Professors | 31.43% | 17.41x |
| Immigration Resource Researchers | 29.04% | 17.38x |
| Immigration Policy Researchers | 29.03% | 17.36x |
| United Nations Donors | 30.77% | 17.36x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Interest attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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APPAREL RETAILERS
The English as a Second Language audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the English as a Second Language audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 4.00x |
| Saint Laurent Paris | 0.02% | 2.93x |
| Patagonia | 0.03% | 2.15x |
| Uniqlo | 0.03% | 2.06x |
| Topshop | 0.03% | 2.06x |
| Club Monaco | 0.03% | 1.94x |
| Hugo Boss | 0.05% | 1.77x |
| Forever 21 | 0.08% | 1.67x |
| Johnston and Murphy | 0.20% | 1.60x |
| Express | 0.12% | 1.58x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Location attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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WEBSITES
The English as a Second Language audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the English as a Second Language audience is britishcouncil.org.
| Website | Composition | Index |
| britishcouncil.org | 10.61% | 411.16x |
| really-learn-english.com | 7.38% | 393.44x |
| myenglishpages.com | 8.68% | 391.74x |
| islcollective.com | 13.72% | 305.56x |
| verbix.com | 5.57% | 277.20x |
| foboko.com | 5.37% | 264.45x |
| engvid.com | 8.69% | 261.76x |
| ef.com | 10.00% | 248.92x |
| busyteacher.org | 7.50% | 224.33x |
| usingenglish.com | 29.73% | 222.74x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Web attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the English as a Second Language audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 1.52% | 83.56x |
| Foreign Language Education | 6.96% | 58.99x |
| Youth Educational Resources | 5.19% | 43.70x |
| Home Décor, Furniture, & Decorating | 0.09% | 40.97x |
| Math Education | 18.59% | 30.53x |
| Discount Books | 1.75% | 29.19x |
| International Travel | 1.71% | 28.27x |
| Children's Health | 5.54% | 28.12x |
| Job Interview Process | 4.24% | 26.64x |
| Online Learning | 0.45% | 26.50x |
Composition Percentage:
The overlap percentage between the English as a Second Language audience and the Content Affinity attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
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DEMOGRAPHICS
The English as a Second Language audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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