Dstillery Audiences

ENGLISH AS A SECOND LANGUAGE

Audience Size: 300.4 Thousand Devices

Explore the English as a Second Language Audience

Below you'll find more information about the English as a Second Language audience, broken down in different categories based on their digital and physical behaviors. These are 300.4 thousand unique devices whose actions qualify for the English as a Second Language audience.

Dstillery Crafted Audiences

INTERESTS

The English as a Second Language audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the English as a Second Language audience is Language Learners.

Interest Composition Index
Language Learners 46.06% 20.29x
Online Thesaurus Users 42.72% 19.46x
French Language Learners 35.89% 18.66x
Spanish Language Learners 32.06% 18.04x
Teaching Resources Researchers 35.60% 17.82x
Tutoring Resources Researchers 32.69% 17.82x
College Professors 31.43% 17.41x
Immigration Resource Researchers 29.04% 17.38x
Immigration Policy Researchers 29.03% 17.36x
United Nations Donors 30.77% 17.36x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Interest attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The English as a Second Language audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the English as a Second Language audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.00x
Saint Laurent Paris 0.02% 2.93x
Patagonia 0.03% 2.15x
Uniqlo 0.03% 2.06x
Topshop 0.03% 2.06x
Club Monaco 0.03% 1.94x
Hugo Boss 0.05% 1.77x
Forever 21 0.08% 1.67x
Johnston and Murphy 0.20% 1.60x
Express 0.12% 1.58x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Location attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Web Insights

WEBSITES

The English as a Second Language audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the English as a Second Language audience is britishcouncil.org.

Website Composition Index
britishcouncil.org 10.61% 411.16x
really-learn-english.com 7.38% 393.44x
myenglishpages.com 8.68% 391.74x
islcollective.com 13.72% 305.56x
verbix.com 5.57% 277.20x
foboko.com 5.37% 264.45x
engvid.com 8.69% 261.76x
ef.com 10.00% 248.92x
busyteacher.org 7.50% 224.33x
usingenglish.com 29.73% 222.74x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Web attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the English as a Second Language audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 1.52% 83.56x
Foreign Language Education 6.96% 58.99x
Youth Educational Resources 5.19% 43.70x
Home Décor, Furniture, & Decorating 0.09% 40.97x
Math Education 18.59% 30.53x
Discount Books 1.75% 29.19x
International Travel 1.71% 28.27x
Children's Health 5.54% 28.12x
Job Interview Process 4.24% 26.64x
Online Learning 0.45% 26.50x
Composition Percentage: The overlap percentage between the English as a Second Language audience and the Content Affinity attribute.
Index: A comparison of the English as a Second Language audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The English as a Second Language audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female