Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 17.4 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Medicare Price Shoppers.

Interest Composition Index
Medicare Price Shoppers 13.13% 6.95x
Ancestry Researchers 13.07% 6.80x
UFC and MMA Fans 9.96% 6.06x
Retirees 9.67% 5.17x
Tea Party Policy Supporters 8.91% 5.12x
Country Music Fans 7.51% 4.84x
Solitaire Players 7.81% 4.65x
TV Junkies 5.98% 4.52x
Entertainment & Tabloid Magazine Readers 6.94% 4.44x
Finance Industry 7.31% 4.43x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location Composition Index
Belk 0.01% 1.20x
Carhartt 0.18% 1.12x
Dressbarn 0.03% 1.03x
Lane Bryant 0.03% 0.97x
Gymboree 0.02% 0.97x
Lorna Jane 0.00% 0.96x
Talbots 0.03% 0.94x
Chicos 0.03% 0.93x
Zumiez 0.02% 0.91x
Kate Spade 0.01% 0.89x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is mozotravel.com.

Website Composition Index
mozotravel.com 0.07% 21.72x
4-family.com 0.01% 21.55x
mozomotors.com 0.05% 21.41x
celebritymozo.com 0.02% 21.23x
politicaly.com 0.48% 21.19x
ozar.com 0.09% 21.18x
fresh-feed.com 0.01% 21.11x
stepoutside.org 0.01% 21.07x
viralmurphy.com 0.17% 21.06x
semesterz.com 0.24% 21.05x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.84% 8.93x
Muscle Cars 3.12% 8.28x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.62% 7.95x
Right Wing Blogs - Political Activism 2.26% 7.60x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 7.46x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 9.04% 6.86x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 5.11% 6.67x
Right Wing Blogs - Conspiracy Theories 4.45% 6.54x
Assorted Topics #11636 (Car News, Animals, Viral Media) 2.48% 6.27x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 18.78% 6.20x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000