Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 2.6 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 27.81% 11.89x
Financially Aware (COVID-19 related) 19.42% 11.79x
Pet Lovers 22.64% 11.75x
Retirees 17.98% 11.05x
Ancestry Researchers 26.59% 10.77x
Financial News Readers 13.71% 10.30x
Black Friday Comparison Shoppers 21.67% 10.08x
Winter Holiday Celebrators 19.71% 10.07x
Liberal News Readers 13.52% 9.78x
Hardware Shoppers 12.64% 9.68x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Talbots.

Location Composition Index
Talbots 0.02% 1.33x
White House Black Market 0.03% 1.21x
Buckle 0.04% 1.17x
Chicos 0.03% 1.16x
American Eagle Outfitters 0.03% 1.16x
LOFT 0.02% 1.06x
Jos A. Bank Clothiers 0.02% 1.06x
Carhartt 0.24% 1.03x
Eddie Bauer 0.01% 1.03x
Dressbarn 0.02% 1.01x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is headcramp.com.

Website Composition Index
headcramp.com 2.61% 58.54x
blitzlift.com 1.37% 54.80x
dailysportx.com 11.53% 52.90x
trend-chaser.com 25.35% 48.50x
dailyforest.com 16.23% 48.37x
journalistate.com 6.65% 48.27x
mommything.com 1.46% 47.71x
gloriousa.com 23.32% 47.12x
thebrainypenny.com 1.17% 46.41x
lawyersblvd.com 1.40% 46.28x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 13.19% 19.82x
Natural & Healthy Living Researchers 0.18% 19.03x
Environmental Conservation 0.04% 13.86x
Comedy Content 0.31% 13.30x
Online Games for Kids 0.80% 12.75x
Humor & Entertainment 0.32% 12.27x
Discount Shopping 0.09% 11.67x
Right Wing Blogs - Political Activism 0.02% 11.08x
Assorted Topics (Conservative News, Politics, Viral Media) 3.00% 10.73x
Conscious Living 1.59% 10.26x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male