ENTERTAINMENT & VIRAL NEWS

Audience Size: 3.2 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	34.50%	14.03x
Retirees	21.37%	11.68x
Ancestry Researchers	29.48%	11.66x
Pet Lovers	22.15%	11.00x
Financial News Readers	18.22%	10.87x
Financially Aware (COVID-19 related)	19.62%	10.68x
Liberal News Readers	16.76%	10.23x
Country Music Fans	20.12%	10.15x
Auto Insurance Shoppers	17.32%	10.05x
Celebrity Gossip Fans	19.36%	10.00x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.32x
Carhartt	0.12%	1.10x
Journeys	0.02%	1.10x
Maurices	0.02%	1.08x
Buckle	0.01%	1.04x
Mens Wearhouse	0.01%	1.04x
Old Navy	0.01%	0.97x
The Childrens Place	0.01%	0.95x
Victoria's Secret	0.02%	0.94x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is newravel.com.

Website	Composition	Index
newravel.com	2.56%	43.29x
headcramp.com	6.73%	41.92x
scribol.com	8.09%	40.84x
lifestylogy.com	1.84%	39.68x
joorala.com	1.72%	39.21x
healevate.com	2.70%	38.08x
seniorglam.com	1.48%	37.84x
purevolume.com	1.32%	36.67x
topixpassport.com	1.94%	36.66x
journalistate.com	10.77%	36.49x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.05%	22.93x
Assorted Topics (Viral Media, Paid Traffic)	0.01%	19.25x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	18.60x
Right Wing Blogs - Political Activism	0.09%	13.92x
Muscle Cars	21.05%	12.46x
Celebrity Gossip	0.61%	12.16x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.07%	10.82x
Holiday Gifts	0.06%	10.58x
Natural & Healthy Living Researchers	0.23%	10.57x
Ireland Cluster	4.86%	10.55x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female