Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 3.2 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 35.30% 15.40x
Retirees 23.39% 12.51x
Ancestry Researchers 31.13% 12.30x
Financially Aware (COVID-19 related) 21.11% 11.88x
Financial News Readers 20.01% 11.86x
Pet Lovers 24.93% 11.85x
Liberal News Readers 19.43% 11.27x
Celebrity Gossip Fans 21.32% 10.81x
Auto Insurance Shoppers 19.39% 10.80x
Country Music Fans 22.06% 10.73x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.13x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is newravel.com.

Website Composition Index
newravel.com 2.10% 50.24x
scribol.com 5.77% 48.27x
lifestylogy.com 1.54% 46.21x
seniorglam.com 1.35% 45.14x
joorala.com 1.06% 44.69x
healevate.com 2.23% 44.58x
topixpassport.com 1.49% 43.53x
topixtempo.com 1.68% 43.17x
topix.net 2.29% 42.89x
topixrewind.com 2.41% 42.54x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 27.43x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 19.34x
Right Wing Blogs - Political Activism 0.08% 15.67x
Home Printing 0.01% 15.23x
Muscle Cars 21.23% 14.97x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.38x
Natural & Healthy Living Researchers 0.19% 13.12x
Celebrity Gossip 0.58% 12.70x
Cuba & Mexico Media 0.15% 12.53x
Holiday Gifts 0.04% 12.07x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female