Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 1.3 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Pet Lovers.

Interest Composition Index
Pet Lovers 21.38% 13.85x
Winter Holiday Celebrators 26.46% 13.57x
Comedy Fans 32.08% 13.27x
Entrepreneurs 24.85% 12.47x
Coachella Enthusiasts 25.55% 12.35x
Pet Owners 22.50% 12.03x
Earth Day Researchers 18.79% 11.92x
Flower Delivery Shoppers 10.56% 11.79x
Women’s Fashion Blogs Readers 13.05% 11.73x
Ikea Enthusiasts 25.89% 11.52x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 1.61x
Old Navy 0.03% 1.41x
Gap 0.01% 1.37x
Victoria's Secret 0.02% 1.27x
Journeys 0.03% 1.24x
Buckle 0.02% 1.19x
White House Black Market 0.02% 1.17x
Gymboree 0.02% 1.09x
Maurices 0.03% 1.07x
Aeropostale 0.02% 1.07x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is gloriousa.com.

Website Composition Index
gloriousa.com 15.04% 81.75x
dailysportx.com 8.31% 75.22x
cleverst.com 18.50% 72.59x
interesticle.com 37.53% 72.54x
journalistate.com 5.22% 70.99x
trend-chaser.com 12.13% 69.05x
dailyforest.com 25.12% 61.13x
medicaregranny.com 4.37% 59.79x
articlesvally.com 9.19% 59.77x
bukisa.com 1.24% 54.73x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.06% 23.61x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 22.38x
Muscle Cars 6.93% 19.77x
Right Wing Blogs - Political Activism 0.02% 18.09x
Discount Shopping 0.05% 17.05x
Comedy Content 0.20% 16.75x
Online Games for Kids 0.66% 15.99x
Saskatchewan Media & Retail Cluster 0.02% 13.40x
Assorted Topics (Car News, Animals, Viral Media) 0.67% 13.03x
Nutrition & Diabetic Living 0.03% 12.89x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female