ENTERTAINMENT & VIRAL NEWS

Audience Size: 6.7 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	33.54%	20.99x
Ancestry Researchers	25.69%	17.37x
Pet Lovers	13.54%	14.71x
Retirees	15.08%	14.44x
Generic Prescription Drug Shoppers	17.69%	14.08x
Entertainment Industry Decision Makers	8.15%	14.08x
Home Medical Supplies Shoppers	19.23%	13.72x
Auto Insurance Shoppers	12.00%	13.57x
Liberal News Readers	8.77%	13.57x
Newly Recruited Military Personnel	16.77%	13.35x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.03%	2.18x
The Childrens Place	0.02%	1.64x
Old Navy	0.03%	1.21x
Victoria's Secret	0.02%	1.15x
Maurices	0.02%	1.00x
Carhartt	0.16%	0.89x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website	Composition	Index
thebrofessional.net	1.26%	25.37x
historyinorbit.com	2.28%	24.85x
newravel.com	4.32%	23.56x
cityofedmontonnews.com	1.11%	23.43x
thebuzztube.com	1.63%	23.28x
activly.com	1.10%	22.50x
scribol.com	20.87%	22.46x
fallbrook247.com	1.08%	22.40x
journalistate.com	13.87%	22.28x
joorala.com	3.63%	21.96x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Discount Shopping.

Content Affinity	Composition	Index
Discount Shopping	0.31%	19.63x
Assorted Topics (Car News, Animals, Viral Media)	1.14%	17.57x
Construction Apparel	0.37%	16.82x
Celebrity Gossip	0.65%	15.85x
Humor & Entertainment	0.40%	15.31x
Home Decoration - Crafts & Kids	0.25%	14.72x
Shopping Catalogs	0.52%	13.90x
Muscle Cars	17.60%	13.35x
Ancestry & Memorial Researchers	0.95%	13.04x
Horse Racing	0.77%	12.91x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female