Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 9.5 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 27.70% 12.62x
Ancestry Researchers 25.01% 10.26x
Retirees 19.68% 9.12x
Medicare Price Shoppers 28.62% 8.83x
Generic Prescription Drug Shoppers 19.60% 8.64x
Kitchen Appliance Shoppers 17.34% 7.79x
Retired Health Insurance Researchers 16.96% 7.78x
Financial News Readers 15.36% 7.74x
Country Music Fans 16.65% 7.72x
Tea Party Policy Supporters 18.29% 7.67x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.18x
Gymboree 0.02% 1.13x
Jos A. Bank Clothiers 0.02% 1.13x
Buckle 0.02% 1.12x
Dressbarn 0.02% 1.10x
Talbots 0.02% 1.10x
Carhartt 0.19% 1.09x
Zumiez 0.03% 1.05x
LOFT 0.03% 1.04x
Chicos 0.02% 1.02x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 2.66% 24.64x
historyinorbit.com 8.38% 24.07x
thebuzztube.com 3.68% 23.92x
healthypanda.net 1.28% 23.47x
omglane.com 1.96% 23.15x
stantondaily.com 3.54% 22.81x
historicalhistory.com 1.30% 22.32x
newravel.com 7.49% 22.26x
tworeddots.com 2.98% 22.21x
dailyspikes.com 1.14% 22.08x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.15% 15.16x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.37% 14.88x
Right Wing Blogs - Political Activism 0.53% 12.96x
Cars, Travel & Food 0.11% 10.94x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 10.63x
Discount Shopping 0.83% 10.32x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.78x
Humor & Entertainment 0.52% 9.40x
Assorted Topics (Car News, Animals, Viral Media) 1.66% 9.04x
Celebrity Gossip 1.09% 8.52x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female