ENTERTAINMENT & VIRAL NEWS

Audience Size: 17.3 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	12.61%	7.91x
Ancestry Researchers	12.14%	6.83x
Medicare Price Shoppers	24.16%	6.22x
UFC and MMA Fans	10.35%	6.06x
Retirees	9.57%	5.44x
Tea Party Policy Supporters	8.86%	5.18x
Country Music Fans	7.67%	4.99x
Solitaire Players	7.91%	4.83x
TV Junkies	6.32%	4.60x
Conservative News Readers	7.67%	4.56x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location	Composition	Index
Belk	0.02%	1.13x
Carhartt	0.21%	1.05x
Express Outlets	0.00%	1.02x
Chicos	0.04%	1.02x
Lane Bryant	0.03%	0.99x
Gymboree	0.03%	0.98x
Aeropostale	0.03%	0.98x
LL Bean	0.00%	0.97x
Dressbarn	0.03%	0.96x
LOFT	0.03%	0.93x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is frank151.com.

Website	Composition	Index
frank151.com	1.34%	20.44x
americasspotlight.com	1.50%	20.42x
activly.com	5.23%	19.54x
braincharm.com	3.06%	19.06x
dailyforest.com	4.16%	18.98x
iflmylife.com	5.80%	18.90x
thebrofessional.net	7.27%	18.87x
horizontimes.com	7.79%	18.74x
tworeddots.com	5.79%	18.64x
naturalhealthyliving.net	1.95%	18.63x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	0.75%	9.01x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.64%	8.29x
Muscle Cars	3.53%	7.92x
Right Wing Blogs - Political Activism	1.86%	7.75x
Assorted Topics #11524 (Viral Media, Paid Traffic)	0.01%	7.34x
Assorted Topics #11132 (Freebies, Gardens, Jewelry)	8.11%	6.62x
Assorted Topics #11657 (Conservative News, Politics, Viral Media)	4.89%	6.46x
Right Wing Blogs - Conspiracy Theories	4.11%	6.33x
Assorted Topics #11636 (Car News, Animals, Viral Media)	2.35%	6.18x
Celebrity Gossip & Viral News	20.60%	6.06x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65 and Over

Gender

Male