Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 10.9 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 25.15% 9.81x
Ancestry Researchers 23.54% 8.58x
Medicare Price Shoppers 29.06% 7.49x
UFC and MMA Fans 19.18% 7.28x
Retirees 18.58% 7.19x
Tea Party Policy Supporters 16.95% 6.53x
Country Music Fans 15.00% 6.39x
Retired Health Insurance Researchers 15.63% 6.38x
Budget Grocery Shoppers 14.73% 6.18x
Home Medical Supplies Shoppers 15.54% 6.03x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location Composition Index
Belk 0.01% 1.18x
Buckle 0.24% 1.14x
Jos A. Bank Clothiers 0.26% 1.14x
Mens Wearhouse 0.44% 1.13x
White House Black Market 0.29% 1.08x
Dressbarn 0.04% 1.02x
Johnston and Murphy 0.37% 1.01x
Talbots 0.03% 1.01x
Chicos 0.05% 0.99x
Lane Bryant 0.04% 0.95x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.15% 23.95x
activly.com 3.74% 23.75x
thebuzztube.com 5.68% 23.18x
thebrofessional.net 5.84% 22.99x
poplyft.com 1.10% 22.87x
newravel.com 8.94% 22.83x
thegrizzled.com 1.79% 22.75x
tworeddots.com 4.30% 22.61x
sportsjamm.com 1.40% 22.49x
buzzdrives.com 2.61% 22.49x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 11.31x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.61% 10.80x
Right Wing Blogs - Political Activism 1.47% 9.60x
Cars, Travel & Food 0.28% 8.39x
Celebrity Gossip 1.33% 7.51x
Muscle Cars 5.71% 7.36x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 7.36x
Discount Shopping 1.74% 7.30x
Humor & Entertainment 0.73% 7.25x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 7.06x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female