ENTERTAINMENT & VIRAL NEWS

Audience Size: 17.4 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Medicare Price Shoppers.

Interest	Composition	Index
Medicare Price Shoppers	13.13%	6.95x
Ancestry Researchers	13.07%	6.80x
UFC and MMA Fans	9.96%	6.06x
Retirees	9.67%	5.17x
Tea Party Policy Supporters	8.91%	5.12x
Country Music Fans	7.51%	4.84x
Solitaire Players	7.81%	4.65x
TV Junkies	5.98%	4.52x
Entertainment & Tabloid Magazine Readers	6.94%	4.44x
Finance Industry	7.31%	4.43x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.20x
Carhartt	0.18%	1.12x
Dressbarn	0.03%	1.03x
Lane Bryant	0.03%	0.97x
Gymboree	0.02%	0.97x
Lorna Jane	0.00%	0.96x
Talbots	0.03%	0.94x
Chicos	0.03%	0.93x
Zumiez	0.02%	0.91x
Kate Spade	0.01%	0.89x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is mozotravel.com.

Website	Composition	Index
mozotravel.com	0.07%	21.72x
4-family.com	0.01%	21.55x
mozomotors.com	0.05%	21.41x
celebritymozo.com	0.02%	21.23x
politicaly.com	0.48%	21.19x
ozar.com	0.09%	21.18x
fresh-feed.com	0.01%	21.11x
stepoutside.org	0.01%	21.07x
viralmurphy.com	0.17%	21.06x
semesterz.com	0.24%	21.05x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	0.84%	8.93x
Muscle Cars	3.12%	8.28x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.62%	7.95x
Right Wing Blogs - Political Activism	2.26%	7.60x
Assorted Topics #11524 (Viral Media, Paid Traffic)	0.01%	7.46x
Assorted Topics #11132 (Freebies, Gardens, Jewelry)	9.04%	6.86x
Assorted Topics #11657 (Conservative News, Politics, Viral Media)	5.11%	6.67x
Right Wing Blogs - Conspiracy Theories	4.45%	6.54x
Assorted Topics #11636 (Car News, Animals, Viral Media)	2.48%	6.27x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation)	18.78%	6.20x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age and income brackets.

Age

65+

Income

Under $25,000