ENTERTAINMENT & VIRAL NEWS

Audience Size: 9.6 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	30.37%	11.22x
Ancestry Researchers	26.28%	9.37x
Retirees	21.87%	8.19x
Medicare Price Shoppers	31.54%	7.80x
Generic Prescription Drug Shoppers	22.76%	7.54x
Tea Party Policy Supporters	19.06%	7.33x
UFC and MMA Fans	20.66%	7.29x
Country Music Fans	17.19%	7.24x
Retired Health Insurance Researchers	18.79%	7.23x
Kitchen Appliance Shoppers	19.67%	7.03x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.03%	1.13x
Carhartt	0.27%	1.11x
Dressbarn	0.03%	1.05x
Talbots	0.02%	1.04x
Chicos	0.04%	1.02x
Jos A. Bank Clothiers	0.03%	1.00x
Hollister	0.04%	0.98x
The Childrens Place	0.06%	0.98x
Mens Wearhouse	0.05%	0.97x
Express	0.06%	0.96x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website	Composition	Index
thebrofessional.net	3.73%	24.78x
historyinorbit.com	9.95%	24.16x
thebuzztube.com	4.18%	24.12x
iflmylife.com	2.16%	23.69x
healthypanda.net	1.40%	23.53x
omglane.com	2.25%	23.19x
stantondaily.com	4.25%	23.00x
bnqt.com	1.03%	22.34x
headcramp.com	10.25%	22.31x
tworeddots.com	3.68%	22.29x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.29%	13.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.47%	13.67x
Right Wing Blogs - Political Activism	0.87%	12.21x
Cars, Travel & Food	0.18%	10.62x
Assorted Topics (Cooking, Games, Viral Media)	0.05%	9.51x
Discount Shopping	1.25%	9.48x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	8.94x
Humor & Entertainment	0.62%	8.71x
Assorted Topics (Car News, Animals, Viral Media)	1.96%	8.59x
Celebrity Gossip	1.24%	8.19x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female