Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 9.6 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 30.37% 11.22x
Ancestry Researchers 26.28% 9.37x
Retirees 21.87% 8.19x
Medicare Price Shoppers 31.54% 7.80x
Generic Prescription Drug Shoppers 22.76% 7.54x
Tea Party Policy Supporters 19.06% 7.33x
UFC and MMA Fans 20.66% 7.29x
Country Music Fans 17.19% 7.24x
Retired Health Insurance Researchers 18.79% 7.23x
Kitchen Appliance Shoppers 19.67% 7.03x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.13x
Carhartt 0.27% 1.11x
Dressbarn 0.03% 1.05x
Talbots 0.02% 1.04x
Chicos 0.04% 1.02x
Jos A. Bank Clothiers 0.03% 1.00x
Hollister 0.04% 0.98x
The Childrens Place 0.06% 0.98x
Mens Wearhouse 0.05% 0.97x
Express 0.06% 0.96x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 3.73% 24.78x
historyinorbit.com 9.95% 24.16x
thebuzztube.com 4.18% 24.12x
iflmylife.com 2.16% 23.69x
healthypanda.net 1.40% 23.53x
omglane.com 2.25% 23.19x
stantondaily.com 4.25% 23.00x
bnqt.com 1.03% 22.34x
headcramp.com 10.25% 22.31x
tworeddots.com 3.68% 22.29x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.29% 13.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.47% 13.67x
Right Wing Blogs - Political Activism 0.87% 12.21x
Cars, Travel & Food 0.18% 10.62x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 9.51x
Discount Shopping 1.25% 9.48x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 8.94x
Humor & Entertainment 0.62% 8.71x
Assorted Topics (Car News, Animals, Viral Media) 1.96% 8.59x
Celebrity Gossip 1.24% 8.19x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female