ENTERTAINMENT & VIRAL NEWS

Audience Size: 12.2 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	15.31%	10.86x
Ancestry Researchers	14.51%	9.26x
Medicare Price Shoppers	27.98%	7.83x
UFC and MMA Fans	12.68%	7.75x
Retirees	11.16%	7.68x
Tea Party Policy Supporters	9.27%	6.91x
Country Music Fans	8.67%	6.70x
TV Game Show Fans	9.19%	6.65x
Retired Health Insurance Researchers	9.08%	6.63x
Solitaire Players	9.68%	6.48x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.18x
Jos A. Bank Clothiers	0.30%	1.15x
Mens Wearhouse	0.47%	1.13x
Buckle	0.16%	1.05x
Talbots	0.03%	0.97x
White House Black Market	0.18%	0.97x
Lane Bryant	0.03%	0.95x
Chicos	0.05%	0.93x
The Childrens Place	0.07%	0.93x
Johnston and Murphy	0.11%	0.92x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website	Composition	Index
americasspotlight.com	1.28%	23.20x
activly.com	4.18%	22.95x
frank151.com	1.07%	22.54x
thebuzztube.com	6.48%	22.50x
naturalhealthyliving.net	1.57%	22.15x
thebrofessional.net	7.36%	22.01x
tworeddots.com	4.80%	21.75x
thegrizzled.com	2.00%	21.74x
poplyft.com	1.28%	21.69x
historyinorbit.com	16.50%	21.52x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.53%	10.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.64%	10.26x
Right Wing Blogs - Political Activism	1.57%	9.09x
Cars, Travel & Food	0.30%	7.88x
Muscle Cars	5.02%	7.56x
Humor & Entertainment	0.73%	7.04x
Celebrity Gossip	1.37%	6.95x
Assorted Topics (Car News, Animals, Viral Media)	2.62%	6.94x
Right Wing Blogs - Conspiracy Theories	4.23%	6.79x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	6.78x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female