ENTERTAINMENT & VIRAL NEWS

Audience Size: 3 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	32.68%	12.99x
Financially Aware (COVID-19 related)	21.13%	11.63x
Pet Lovers	26.55%	11.10x
Retirees	23.16%	11.06x
Ancestry Researchers	29.69%	11.00x
Financial News Readers	19.28%	10.53x
Liberal News Readers	19.36%	10.12x
Generic Prescription Drug Shoppers	21.13%	9.74x
Country Music Fans	21.55%	9.65x
Celebrity Gossip Fans	19.70%	9.62x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.02%	1.27x
Eddie Bauer	0.01%	1.23x
H&M	0.01%	1.18x
Carhartt	0.20%	0.99x
Mens Wearhouse	0.03%	0.98x
Maurices	0.03%	0.95x
The Childrens Place	0.02%	0.91x
American Eagle Outfitters	0.02%	0.87x
Express	0.02%	0.87x
Victoria's Secret	0.03%	0.87x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is newravel.com.

Website	Composition	Index
newravel.com	1.26%	54.20x
scribol.com	2.48%	52.79x
headcramp.com	3.73%	47.77x
healevate.com	1.14%	47.70x
lifedaily.com	1.02%	46.80x
blitzlift.com	2.33%	46.22x
topixoffbeat.com	2.33%	45.52x
dailysportx.com	13.57%	44.73x
greeningz.com	3.78%	44.00x
dailyforest.com	16.51%	42.66x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	20.05x
Muscle Cars	17.32%	16.90x
Natural & Healthy Living Researchers	0.26%	15.45x
Cuba & Mexico Media	0.09%	13.68x
Holiday Gifts	0.02%	13.45x
Home Decoration - Crafts & Kids	0.03%	13.13x
Pharmacy	0.28%	12.94x
Right Wing Blogs - Political Activism	0.04%	12.17x
Concert Posters	0.01%	12.08x
Online Games for Kids	1.04%	11.63x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female