Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 6.7 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 33.54% 20.99x
Ancestry Researchers 25.69% 17.37x
Pet Lovers 13.54% 14.71x
Retirees 15.08% 14.44x
Generic Prescription Drug Shoppers 17.69% 14.08x
Entertainment Industry Decision Makers 8.15% 14.08x
Home Medical Supplies Shoppers 19.23% 13.72x
Auto Insurance Shoppers 12.00% 13.57x
Liberal News Readers 8.77% 13.57x
Newly Recruited Military Personnel 16.77% 13.35x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.18x
The Childrens Place 0.02% 1.64x
Old Navy 0.03% 1.21x
Victoria's Secret 0.02% 1.15x
Maurices 0.02% 1.00x
Carhartt 0.16% 0.89x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 1.26% 25.37x
historyinorbit.com 2.28% 24.85x
newravel.com 4.32% 23.56x
cityofedmontonnews.com 1.11% 23.43x
thebuzztube.com 1.63% 23.28x
activly.com 1.10% 22.50x
scribol.com 20.87% 22.46x
fallbrook247.com 1.08% 22.40x
journalistate.com 13.87% 22.28x
joorala.com 3.63% 21.96x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.31% 19.63x
Assorted Topics (Car News, Animals, Viral Media) 1.14% 17.57x
Construction Apparel 0.37% 16.82x
Celebrity Gossip 0.65% 15.85x
Humor & Entertainment 0.40% 15.31x
Home Decoration - Crafts & Kids 0.25% 14.72x
Shopping Catalogs 0.52% 13.90x
Muscle Cars 17.60% 13.35x
Ancestry & Memorial Researchers 0.95% 13.04x
Horse Racing 0.77% 12.91x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female