Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 13.3 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 14.31% 11.14x
Ancestry Researchers 14.09% 9.35x
Medicare Price Shoppers 27.31% 8.17x
UFC and MMA Fans 12.50% 8.16x
Retirees 10.99% 7.71x
Tea Party Policy Supporters 9.69% 6.98x
Country Music Fans 9.01% 6.80x
Retired Health Insurance Researchers 8.75% 6.63x
Solitaire Players 9.31% 6.50x
Budget Grocery Shoppers 8.58% 6.46x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.09x
Jos A. Bank Clothiers 0.22% 1.05x
Mens Wearhouse 0.35% 1.03x
Buckle 0.07% 0.95x
Chicos 0.03% 0.93x
Lane Bryant 0.03% 0.91x
Talbots 0.02% 0.89x
Old Navy 0.04% 0.87x
White House Black Market 0.05% 0.85x
Gymboree 0.01% 0.84x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.35% 21.37x
activly.com 4.58% 20.87x
frank151.com 1.15% 20.65x
thebuzztube.com 7.15% 20.42x
naturalhealthyliving.net 1.69% 20.22x
tworeddots.com 5.18% 19.68x
poplyft.com 1.41% 19.64x
historyinorbit.com 18.13% 19.50x
sportsjamm.com 1.72% 19.36x
thebrofessional.net 8.35% 19.34x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.56% 11.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.63% 10.33x
Right Wing Blogs - Political Activism 1.59% 9.13x
Muscle Cars 4.53% 8.16x
Cars, Travel & Food 0.31% 7.87x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 7.22x
Assorted Topics (Car News, Animals, Viral Media) 2.37% 7.20x
Humor & Entertainment 0.71% 7.11x
Assorted Topics (Freebies, Gardens, Jewelry) 8.24% 7.06x
Right Wing Blogs - Conspiracy Theories 4.11% 6.95x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female