Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 1.7 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Winter Holiday Celebrators.

Interest Composition Index
Winter Holiday Celebrators 23.45% 11.89x
Pet Lovers 21.46% 11.29x
Ikea Enthusiasts 24.30% 10.88x
Ancestry Researchers 27.00% 10.50x
Retirees 14.69% 10.49x
Financially Aware (COVID-19 related) 16.29% 10.20x
Coachella Enthusiasts 21.25% 10.12x
Flower Delivery Shoppers 12.15% 9.87x
Automotive Racing Enthusiasts 20.32% 9.77x
Travel Insurance and Safety Researchers 36.00% 9.76x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Journeys.

Location Composition Index
Journeys 0.03% 1.29x
Chicos 0.02% 1.28x
Eddie Bauer 0.01% 1.27x
Maurices 0.04% 1.22x
Lane Bryant 0.01% 1.16x
Carhartt 0.15% 1.14x
Buckle 0.01% 1.12x
LOFT 0.01% 1.07x
Old Navy 0.02% 1.04x
The Childrens Place 0.02% 1.02x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is gloriousa.com.

Website Composition Index
gloriousa.com 17.28% 54.46x
dailysportx.com 9.73% 52.67x
journalistate.com 5.18% 51.63x
trend-chaser.com 15.14% 49.48x
cleverst.com 21.14% 47.83x
interesticle.com 43.46% 46.55x
rocketgeeks.com 1.92% 46.15x
fetchsport.com 2.31% 42.56x
articlesvally.com 11.30% 41.73x
learnitwise.com 5.49% 39.81x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 8.75% 17.57x
Natural & Healthy Living Researchers 0.07% 15.70x
Comedy Content 0.27% 15.48x
Online Games for Kids 0.72% 13.55x
Discount Shopping 0.06% 11.72x
Environmental Conservation 0.03% 11.71x
Right Wing Blogs - Political Activism 0.02% 11.61x
Humor & Entertainment 0.25% 11.60x
Nutrition & Diabetic Living 0.05% 10.94x
Mysticism 0.02% 10.47x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female