ENTERTAINMENT & VIRAL NEWS

Audience Size: 2.6 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	27.81%	11.89x
Financially Aware (COVID-19 related)	19.42%	11.79x
Pet Lovers	22.64%	11.75x
Retirees	17.98%	11.05x
Ancestry Researchers	26.59%	10.77x
Financial News Readers	13.71%	10.30x
Black Friday Comparison Shoppers	21.67%	10.08x
Winter Holiday Celebrators	19.71%	10.07x
Liberal News Readers	13.52%	9.78x
Hardware Shoppers	12.64%	9.68x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.33x
White House Black Market	0.03%	1.21x
Buckle	0.04%	1.17x
Chicos	0.03%	1.16x
American Eagle Outfitters	0.03%	1.16x
LOFT	0.02%	1.06x
Jos A. Bank Clothiers	0.02%	1.06x
Carhartt	0.24%	1.03x
Eddie Bauer	0.01%	1.03x
Dressbarn	0.02%	1.01x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is headcramp.com.

Website	Composition	Index
headcramp.com	2.61%	58.54x
blitzlift.com	1.37%	54.80x
dailysportx.com	11.53%	52.90x
trend-chaser.com	25.35%	48.50x
dailyforest.com	16.23%	48.37x
journalistate.com	6.65%	48.27x
mommything.com	1.46%	47.71x
gloriousa.com	23.32%	47.12x
thebrainypenny.com	1.17%	46.41x
lawyersblvd.com	1.40%	46.28x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Muscle Cars.

Content Affinity	Composition	Index
Muscle Cars	13.19%	19.82x
Natural & Healthy Living Researchers	0.18%	19.03x
Environmental Conservation	0.04%	13.86x
Comedy Content	0.31%	13.30x
Online Games for Kids	0.80%	12.75x
Humor & Entertainment	0.32%	12.27x
Discount Shopping	0.09%	11.67x
Right Wing Blogs - Political Activism	0.02%	11.08x
Assorted Topics (Conservative News, Politics, Viral Media)	3.00%	10.73x
Conscious Living	1.59%	10.26x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male