Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 8.9 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 30.26% 12.11x
Ancestry Researchers 24.14% 10.15x
Retirees 18.41% 8.94x
Generic Prescription Drug Shoppers 18.84% 8.36x
Medicare Price Shoppers 28.60% 8.09x
Pet Lovers 16.52% 7.84x
Kitchen Appliance Shoppers 17.74% 7.63x
Country Music Fans 15.54% 7.61x
Financial News Readers 14.91% 7.53x
Conservative News Readers 15.92% 7.46x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.12x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website Composition Index
thebrofessional.net 2.15% 24.19x
historyinorbit.com 6.66% 23.76x
thebuzztube.com 3.27% 23.44x
healthypanda.net 1.14% 23.13x
omglane.com 1.64% 22.82x
stantondaily.com 2.97% 22.34x
historicalhistory.com 1.18% 22.15x
newravel.com 6.70% 21.99x
dailyspikes.com 1.03% 21.96x
tworeddots.com 2.35% 21.75x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.28% 15.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.44x
Right Wing Blogs - Political Activism 0.26% 12.07x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.96x
Discount Shopping 0.36% 9.42x
Cars, Travel & Food 0.03% 9.11x
Humor & Entertainment 0.44% 8.78x
Assorted Topics (Car News, Animals, Viral Media) 1.32% 8.73x
England Tourism 0.01% 8.36x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 8.27x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female