Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 10.7 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 24.81% 11.54x
Ancestry Researchers 25.86% 9.83x
Retirees 19.17% 8.58x
Medicare Price Shoppers 29.03% 8.35x
Generic Prescription Drug Shoppers 19.00% 8.18x
UFC and MMA Fans 19.74% 7.94x
Tea Party Policy Supporters 18.52% 7.69x
Retired Health Insurance Researchers 16.39% 7.60x
Country Music Fans 16.59% 7.56x
Pet Lovers 18.16% 7.46x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.33x
Belk 0.01% 1.25x
Talbots 0.03% 1.15x
Chicos 0.04% 1.09x
Journeys 0.04% 1.06x
Tommy Bahama 0.02% 1.03x
Lane Bryant 0.03% 1.00x
Charlotte Russe 0.03% 0.99x
Brooks Brothers 0.02% 0.98x
Dressbarn 0.03% 0.97x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.00% 27.31x
thebuzztube.com 4.85% 26.37x
thebrofessional.net 4.85% 26.33x
buzzdrives.com 2.29% 25.93x
tworeddots.com 3.69% 25.88x
sportsjamm.com 1.18% 25.81x
historyinorbit.com 12.21% 25.78x
activly.com 3.31% 25.75x
newravel.com 7.94% 25.61x
iflmylife.com 3.48% 25.26x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.36% 13.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.53% 13.55x
Right Wing Blogs - Political Activism 1.26% 11.97x
Cars, Travel & Food 0.23% 10.49x
Discount Shopping 1.44% 9.34x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 9.09x
Humor & Entertainment 0.65% 8.83x
Assorted Topics (Car News, Animals, Viral Media) 2.78% 8.59x
Celebrity Gossip 1.24% 8.42x
Right Wing Blogs - Conspiracy Theories 3.97% 8.40x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female