ENTERTAINMENT & VIRAL NEWS

Audience Size: 10.9 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	25.15%	9.81x
Ancestry Researchers	23.54%	8.58x
Medicare Price Shoppers	29.06%	7.49x
UFC and MMA Fans	19.18%	7.28x
Retirees	18.58%	7.19x
Tea Party Policy Supporters	16.95%	6.53x
Country Music Fans	15.00%	6.39x
Retired Health Insurance Researchers	15.63%	6.38x
Budget Grocery Shoppers	14.73%	6.18x
Home Medical Supplies Shoppers	15.54%	6.03x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.18x
Buckle	0.24%	1.14x
Jos A. Bank Clothiers	0.26%	1.14x
Mens Wearhouse	0.44%	1.13x
White House Black Market	0.29%	1.08x
Dressbarn	0.04%	1.02x
Johnston and Murphy	0.37%	1.01x
Talbots	0.03%	1.01x
Chicos	0.05%	0.99x
Lane Bryant	0.04%	0.95x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website	Composition	Index
americasspotlight.com	1.15%	23.95x
activly.com	3.74%	23.75x
thebuzztube.com	5.68%	23.18x
thebrofessional.net	5.84%	22.99x
poplyft.com	1.10%	22.87x
newravel.com	8.94%	22.83x
thegrizzled.com	1.79%	22.75x
tworeddots.com	4.30%	22.61x
sportsjamm.com	1.40%	22.49x
buzzdrives.com	2.61%	22.49x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.46%	11.31x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.61%	10.80x
Right Wing Blogs - Political Activism	1.47%	9.60x
Cars, Travel & Food	0.28%	8.39x
Celebrity Gossip	1.33%	7.51x
Muscle Cars	5.71%	7.36x
Assorted Topics (Viral Media, Paid Traffic)	0.05%	7.36x
Discount Shopping	1.74%	7.30x
Humor & Entertainment	0.73%	7.25x
Assorted Topics (Cooking, Games, Viral Media)	0.07%	7.06x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female