ENTERTAINMENT & VIRAL NEWS

Audience Size: 15 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 15 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	15.70%	9.06x
Ancestry Researchers	13.14%	7.85x
Medicare Price Shoppers	25.78%	6.97x
UFC and MMA Fans	11.89%	6.84x
Retirees	10.41%	6.37x
Tea Party Policy Supporters	9.68%	5.83x
Country Music Fans	8.41%	5.75x
Solitaire Players	10.00%	5.37x
Retired Health Insurance Researchers	8.64%	5.32x
TV Junkies	6.78%	5.29x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	1.10x
Belk	0.01%	1.07x
Chicos	0.04%	1.03x
Dressbarn	0.04%	1.03x
Jos A. Bank Clothiers	0.14%	1.02x
Ralph Lauren	0.01%	0.99x
Carhartt	0.12%	0.98x
Lane Bryant	0.04%	0.98x
Mens Wearhouse	0.20%	0.97x
Express Outlets	0.00%	0.97x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website	Composition	Index
americasspotlight.com	1.38%	24.02x
frank151.com	1.20%	23.44x
activly.com	4.83%	23.20x
thebuzztube.com	7.36%	22.73x
naturalhealthyliving.net	1.76%	22.50x
sportsjamm.com	1.78%	21.92x
horizontimes.com	6.93%	21.84x
iflmylife.com	5.24%	21.80x
historyinorbit.com	19.49%	21.62x
tworeddots.com	5.40%	21.59x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.69%	10.75x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.65%	9.93x
Right Wing Blogs - Political Activism	1.72%	9.00x
Muscle Cars	4.24%	8.40x
Assorted Topics (Freebies, Gardens, Jewelry)	7.77%	7.54x
Cars, Travel & Food	0.35%	7.42x
Assorted Topics (Viral Media, Paid Traffic)	0.02%	7.28x
Assorted Topics (Car News, Animals, Viral Media)	2.31%	7.17x
Assorted Topics (Conservative News, Politics, Viral Media)	5.14%	7.03x
Right Wing Blogs - Conspiracy Theories	4.14%	6.95x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65 and Over

Gender

Male