Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 12.2 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 15.31% 10.86x
Ancestry Researchers 14.51% 9.26x
Medicare Price Shoppers 27.98% 7.83x
UFC and MMA Fans 12.68% 7.75x
Retirees 11.16% 7.68x
Tea Party Policy Supporters 9.27% 6.91x
Country Music Fans 8.67% 6.70x
TV Game Show Fans 9.19% 6.65x
Retired Health Insurance Researchers 9.08% 6.63x
Solitaire Players 9.68% 6.48x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location Composition Index
Belk 0.01% 1.18x
Jos A. Bank Clothiers 0.30% 1.15x
Mens Wearhouse 0.47% 1.13x
Buckle 0.16% 1.05x
Talbots 0.03% 0.97x
White House Black Market 0.18% 0.97x
Lane Bryant 0.03% 0.95x
Chicos 0.05% 0.93x
The Childrens Place 0.07% 0.93x
Johnston and Murphy 0.11% 0.92x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.28% 23.20x
activly.com 4.18% 22.95x
frank151.com 1.07% 22.54x
thebuzztube.com 6.48% 22.50x
naturalhealthyliving.net 1.57% 22.15x
thebrofessional.net 7.36% 22.01x
tworeddots.com 4.80% 21.75x
thegrizzled.com 2.00% 21.74x
poplyft.com 1.28% 21.69x
historyinorbit.com 16.50% 21.52x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.53% 10.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.64% 10.26x
Right Wing Blogs - Political Activism 1.57% 9.09x
Cars, Travel & Food 0.30% 7.88x
Muscle Cars 5.02% 7.56x
Humor & Entertainment 0.73% 7.04x
Celebrity Gossip 1.37% 6.95x
Assorted Topics (Car News, Animals, Viral Media) 2.62% 6.94x
Right Wing Blogs - Conspiracy Theories 4.23% 6.79x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 6.78x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female