ENTERTAINMENT & VIRAL NEWS

Audience Size: 4.9 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	29.34%	11.48x
Financially Aware (COVID-19 related)	19.12%	8.32x
Ancestry Researchers	30.27%	8.11x
Retirees	23.56%	7.99x
Financial News Readers	18.93%	7.63x
Pet Lovers	23.59%	7.46x
Liberal News Readers	18.41%	7.16x
Country Music Fans	21.34%	7.13x
Conservative News Readers	20.54%	7.04x
Celebrity Gossip Fans	20.33%	6.94x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Maurices.

Location	Composition	Index
Maurices	0.02%	1.27x
Old Navy	0.02%	1.26x
Carhartt	0.18%	1.21x
Dressbarn	0.01%	1.19x
Chicos	0.01%	1.14x
White House Black Market	0.01%	1.12x
Mens Wearhouse	0.01%	1.05x
The Childrens Place	0.01%	1.02x
Journeys	0.01%	0.99x
Express	0.01%	0.98x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is historyinorbit.com.

Website	Composition	Index
historyinorbit.com	1.03%	31.11x
newravel.com	3.39%	29.93x
scribol.com	15.07%	28.79x
headcramp.com	8.75%	28.62x
joorala.com	2.81%	27.89x
journalistate.com	12.57%	27.69x
ridiculouslyextraordinary.com	1.91%	27.67x
gnd.com	1.72%	27.22x
lifestylogy.com	2.42%	27.15x
90skidsonly.com	2.20%	26.39x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.12%	15.70x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.03%	13.12x
Assorted Topics (Viral Media, Paid Traffic)	0.02%	12.74x
Right Wing Blogs - Political Activism	0.13%	10.92x
Muscle Cars	20.22%	8.57x
Celebrity Gossip	0.74%	8.57x
Assorted Topics (Safari, Health, Wellness, Sports)	0.01%	7.92x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.10%	7.70x
Assorted Topics (Car News, Animals, Viral Media)	0.72%	7.55x
Right Wing Blogs - Pro-gun & Pro-life	2.63%	7.47x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male