ENTERTAINMENT & VIRAL NEWS

Audience Size: 13.3 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	14.31%	11.14x
Ancestry Researchers	14.09%	9.35x
Medicare Price Shoppers	27.31%	8.17x
UFC and MMA Fans	12.50%	8.16x
Retirees	10.99%	7.71x
Tea Party Policy Supporters	9.69%	6.98x
Country Music Fans	9.01%	6.80x
Retired Health Insurance Researchers	8.75%	6.63x
Solitaire Players	9.31%	6.50x
Budget Grocery Shoppers	8.58%	6.46x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.03%	1.09x
Jos A. Bank Clothiers	0.22%	1.05x
Mens Wearhouse	0.35%	1.03x
Buckle	0.07%	0.95x
Chicos	0.03%	0.93x
Lane Bryant	0.03%	0.91x
Talbots	0.02%	0.89x
Old Navy	0.04%	0.87x
White House Black Market	0.05%	0.85x
Gymboree	0.01%	0.84x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website	Composition	Index
americasspotlight.com	1.35%	21.37x
activly.com	4.58%	20.87x
frank151.com	1.15%	20.65x
thebuzztube.com	7.15%	20.42x
naturalhealthyliving.net	1.69%	20.22x
tworeddots.com	5.18%	19.68x
poplyft.com	1.41%	19.64x
historyinorbit.com	18.13%	19.50x
sportsjamm.com	1.72%	19.36x
thebrofessional.net	8.35%	19.34x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.56%	11.06x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.63%	10.33x
Right Wing Blogs - Political Activism	1.59%	9.13x
Muscle Cars	4.53%	8.16x
Cars, Travel & Food	0.31%	7.87x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	7.22x
Assorted Topics (Car News, Animals, Viral Media)	2.37%	7.20x
Humor & Entertainment	0.71%	7.11x
Assorted Topics (Freebies, Gardens, Jewelry)	8.24%	7.06x
Right Wing Blogs - Conspiracy Theories	4.11%	6.95x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female