Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 17.3 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 12.61% 7.91x
Ancestry Researchers 12.14% 6.83x
Medicare Price Shoppers 24.16% 6.22x
UFC and MMA Fans 10.35% 6.06x
Retirees 9.57% 5.44x
Tea Party Policy Supporters 8.86% 5.18x
Country Music Fans 7.67% 4.99x
Solitaire Players 7.91% 4.83x
TV Junkies 6.32% 4.60x
Conservative News Readers 7.67% 4.56x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Belk.

Location Composition Index
Belk 0.02% 1.13x
Carhartt 0.21% 1.05x
Express Outlets 0.00% 1.02x
Chicos 0.04% 1.02x
Lane Bryant 0.03% 0.99x
Gymboree 0.03% 0.98x
Aeropostale 0.03% 0.98x
LL Bean 0.00% 0.97x
Dressbarn 0.03% 0.96x
LOFT 0.03% 0.93x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is frank151.com.

Website Composition Index
frank151.com 1.34% 20.44x
americasspotlight.com 1.50% 20.42x
activly.com 5.23% 19.54x
braincharm.com 3.06% 19.06x
dailyforest.com 4.16% 18.98x
iflmylife.com 5.80% 18.90x
thebrofessional.net 7.27% 18.87x
horizontimes.com 7.79% 18.74x
tworeddots.com 5.79% 18.64x
naturalhealthyliving.net 1.95% 18.63x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.75% 9.01x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.64% 8.29x
Muscle Cars 3.53% 7.92x
Right Wing Blogs - Political Activism 1.86% 7.75x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 7.34x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 8.11% 6.62x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 4.89% 6.46x
Right Wing Blogs - Conspiracy Theories 4.11% 6.33x
Assorted Topics #11636 (Car News, Animals, Viral Media) 2.35% 6.18x
Celebrity Gossip & Viral News 20.60% 6.06x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male