Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 3 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 32.68% 12.99x
Financially Aware (COVID-19 related) 21.13% 11.63x
Pet Lovers 26.55% 11.10x
Retirees 23.16% 11.06x
Ancestry Researchers 29.69% 11.00x
Financial News Readers 19.28% 10.53x
Liberal News Readers 19.36% 10.12x
Generic Prescription Drug Shoppers 21.13% 9.74x
Country Music Fans 21.55% 9.65x
Celebrity Gossip Fans 19.70% 9.62x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.27x
Eddie Bauer 0.01% 1.23x
H&M 0.01% 1.18x
Carhartt 0.20% 0.99x
Mens Wearhouse 0.03% 0.98x
Maurices 0.03% 0.95x
The Childrens Place 0.02% 0.91x
American Eagle Outfitters 0.02% 0.87x
Express 0.02% 0.87x
Victoria's Secret 0.03% 0.87x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is newravel.com.

Website Composition Index
newravel.com 1.26% 54.20x
scribol.com 2.48% 52.79x
headcramp.com 3.73% 47.77x
healevate.com 1.14% 47.70x
lifedaily.com 1.02% 46.80x
blitzlift.com 2.33% 46.22x
topixoffbeat.com 2.33% 45.52x
dailysportx.com 13.57% 44.73x
greeningz.com 3.78% 44.00x
dailyforest.com 16.51% 42.66x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 20.05x
Muscle Cars 17.32% 16.90x
Natural & Healthy Living Researchers 0.26% 15.45x
Cuba & Mexico Media 0.09% 13.68x
Holiday Gifts 0.02% 13.45x
Home Decoration - Crafts & Kids 0.03% 13.13x
Pharmacy 0.28% 12.94x
Right Wing Blogs - Political Activism 0.04% 12.17x
Concert Posters 0.01% 12.08x
Online Games for Kids 1.04% 11.63x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female