ENTERTAINMENT & VIRAL NEWS

Audience Size: 9.5 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	27.70%	12.62x
Ancestry Researchers	25.01%	10.26x
Retirees	19.68%	9.12x
Medicare Price Shoppers	28.62%	8.83x
Generic Prescription Drug Shoppers	19.60%	8.64x
Kitchen Appliance Shoppers	17.34%	7.79x
Retired Health Insurance Researchers	16.96%	7.78x
Financial News Readers	15.36%	7.74x
Country Music Fans	16.65%	7.72x
Tea Party Policy Supporters	18.29%	7.67x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.02%	1.18x
Gymboree	0.02%	1.13x
Jos A. Bank Clothiers	0.02%	1.13x
Buckle	0.02%	1.12x
Dressbarn	0.02%	1.10x
Talbots	0.02%	1.10x
Carhartt	0.19%	1.09x
Zumiez	0.03%	1.05x
LOFT	0.03%	1.04x
Chicos	0.02%	1.02x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is thebrofessional.net.

Website	Composition	Index
thebrofessional.net	2.66%	24.64x
historyinorbit.com	8.38%	24.07x
thebuzztube.com	3.68%	23.92x
healthypanda.net	1.28%	23.47x
omglane.com	1.96%	23.15x
stantondaily.com	3.54%	22.81x
historicalhistory.com	1.30%	22.32x
newravel.com	7.49%	22.26x
tworeddots.com	2.98%	22.21x
dailyspikes.com	1.14%	22.08x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.15%	15.16x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.37%	14.88x
Right Wing Blogs - Political Activism	0.53%	12.96x
Cars, Travel & Food	0.11%	10.94x
Assorted Topics (Cooking, Games, Viral Media)	0.02%	10.63x
Discount Shopping	0.83%	10.32x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	9.78x
Humor & Entertainment	0.52%	9.40x
Assorted Topics (Car News, Animals, Viral Media)	1.66%	9.04x
Celebrity Gossip	1.09%	8.52x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female