ENTERTAINMENT & VIRAL NEWS

Audience Size: 10.7 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	24.81%	11.54x
Ancestry Researchers	25.86%	9.83x
Retirees	19.17%	8.58x
Medicare Price Shoppers	29.03%	8.35x
Generic Prescription Drug Shoppers	19.00%	8.18x
UFC and MMA Fans	19.74%	7.94x
Tea Party Policy Supporters	18.52%	7.69x
Retired Health Insurance Researchers	16.39%	7.60x
Country Music Fans	16.59%	7.56x
Pet Lovers	18.16%	7.46x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Carhartt.

Location	Composition	Index
Carhartt	0.07%	1.33x
Belk	0.01%	1.25x
Talbots	0.03%	1.15x
Chicos	0.04%	1.09x
Journeys	0.04%	1.06x
Tommy Bahama	0.02%	1.03x
Lane Bryant	0.03%	1.00x
Charlotte Russe	0.03%	0.99x
Brooks Brothers	0.02%	0.98x
Dressbarn	0.03%	0.97x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is americasspotlight.com.

Website	Composition	Index
americasspotlight.com	1.00%	27.31x
thebuzztube.com	4.85%	26.37x
thebrofessional.net	4.85%	26.33x
buzzdrives.com	2.29%	25.93x
tworeddots.com	3.69%	25.88x
sportsjamm.com	1.18%	25.81x
historyinorbit.com	12.21%	25.78x
activly.com	3.31%	25.75x
newravel.com	7.94%	25.61x
iflmylife.com	3.48%	25.26x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.36%	13.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.53%	13.55x
Right Wing Blogs - Political Activism	1.26%	11.97x
Cars, Travel & Food	0.23%	10.49x
Discount Shopping	1.44%	9.34x
Assorted Topics (Cooking, Games, Viral Media)	0.06%	9.09x
Humor & Entertainment	0.65%	8.83x
Assorted Topics (Car News, Animals, Viral Media)	2.78%	8.59x
Celebrity Gossip	1.24%	8.42x
Right Wing Blogs - Conspiracy Theories	3.97%	8.40x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female