ENTERTAINMENT & VIRAL NEWS

Audience Size: 1.3 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Pet Lovers.

Interest	Composition	Index
Pet Lovers	21.38%	13.85x
Winter Holiday Celebrators	26.46%	13.57x
Comedy Fans	32.08%	13.27x
Entrepreneurs	24.85%	12.47x
Coachella Enthusiasts	25.55%	12.35x
Pet Owners	22.50%	12.03x
Earth Day Researchers	18.79%	11.92x
Flower Delivery Shoppers	10.56%	11.79x
Women’s Fashion Blogs Readers	13.05%	11.73x
Ikea Enthusiasts	25.89%	11.52x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.03%	1.61x
Old Navy	0.03%	1.41x
Gap	0.01%	1.37x
Victoria's Secret	0.02%	1.27x
Journeys	0.03%	1.24x
Buckle	0.02%	1.19x
White House Black Market	0.02%	1.17x
Gymboree	0.02%	1.09x
Maurices	0.03%	1.07x
Aeropostale	0.02%	1.07x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is gloriousa.com.

Website	Composition	Index
gloriousa.com	15.04%	81.75x
dailysportx.com	8.31%	75.22x
cleverst.com	18.50%	72.59x
interesticle.com	37.53%	72.54x
journalistate.com	5.22%	70.99x
trend-chaser.com	12.13%	69.05x
dailyforest.com	25.12%	61.13x
medicaregranny.com	4.37%	59.79x
articlesvally.com	9.19%	59.77x
bukisa.com	1.24%	54.73x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Natural & Healthy Living Researchers.

Content Affinity	Composition	Index
Natural & Healthy Living Researchers	0.06%	23.61x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	22.38x
Muscle Cars	6.93%	19.77x
Right Wing Blogs - Political Activism	0.02%	18.09x
Discount Shopping	0.05%	17.05x
Comedy Content	0.20%	16.75x
Online Games for Kids	0.66%	15.99x
Saskatchewan Media & Retail Cluster	0.02%	13.40x
Assorted Topics (Car News, Animals, Viral Media)	0.67%	13.03x
Nutrition & Diabetic Living	0.03%	12.89x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female