Dstillery Audiences

ENTERTAINMENT & VIRAL NEWS

Audience Size: 3 Million Devices

Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Entertainment & Viral News audience.

Dstillery Crafted Audiences

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 37.29% 14.92x
Retirees 24.68% 12.50x
Financially Aware (COVID-19 related) 23.02% 12.27x
Ancestry Researchers 32.08% 12.05x
Pet Lovers 26.64% 12.03x
Financial News Readers 21.12% 11.93x
Liberal News Readers 20.53% 11.42x
Auto Insurance Shoppers 20.16% 10.92x
Celebrity Gossip Fans 21.39% 10.79x
Cholesterol Researchers 17.07% 10.72x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.21x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is newravel.com.

Website Composition Index
newravel.com 1.69% 53.91x
scribol.com 4.46% 51.64x
lifestylogy.com 1.26% 50.30x
seniorglam.com 1.10% 49.14x
healevate.com 1.78% 47.79x
topixpassport.com 1.15% 47.48x
topix.net 1.64% 46.70x
topixtempo.com 1.14% 46.65x
topixrewind.com 1.66% 46.54x
topixpawsome.com 1.32% 45.81x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.01% 27.29x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 20.02x
Muscle Cars 20.27% 16.91x
Natural & Healthy Living Researchers 0.17% 14.97x
Chat Rooms 0.01% 13.99x
Pharmacy 0.54% 13.75x
Cuba & Mexico Media 0.13% 13.74x
Holiday Gifts 0.03% 13.10x
Right Wing Blogs - Political Activism 0.05% 13.08x
Celebrity Gossip 0.59% 13.02x
Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.
Index: A comparison of the Entertainment & Viral News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male