ENTERTAINMENT & VIRAL NEWS

Audience Size: 1.7 Million Devices

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Explore the Entertainment & Viral News Audience

Below you'll find more information about the Entertainment & Viral News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Entertainment & Viral News audience.

INTERESTS

The Entertainment & Viral News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entertainment & Viral News audience is Winter Holiday Celebrators.

Interest	Composition	Index
Winter Holiday Celebrators	23.45%	11.89x
Pet Lovers	21.46%	11.29x
Ikea Enthusiasts	24.30%	10.88x
Ancestry Researchers	27.00%	10.50x
Retirees	14.69%	10.49x
Financially Aware (COVID-19 related)	16.29%	10.20x
Coachella Enthusiasts	21.25%	10.12x
Flower Delivery Shoppers	12.15%	9.87x
Automotive Racing Enthusiasts	20.32%	9.77x
Travel Insurance and Safety Researchers	36.00%	9.76x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Interest attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

APPAREL RETAILERS

The Entertainment & Viral News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entertainment & Viral News audience is Journeys.

Location	Composition	Index
Journeys	0.03%	1.29x
Chicos	0.02%	1.28x
Eddie Bauer	0.01%	1.27x
Maurices	0.04%	1.22x
Lane Bryant	0.01%	1.16x
Carhartt	0.15%	1.14x
Buckle	0.01%	1.12x
LOFT	0.01%	1.07x
Old Navy	0.02%	1.04x
The Childrens Place	0.02%	1.02x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Location attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

WEBSITES

The Entertainment & Viral News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entertainment & Viral News audience is gloriousa.com.

Website	Composition	Index
gloriousa.com	17.28%	54.46x
dailysportx.com	9.73%	52.67x
journalistate.com	5.18%	51.63x
trend-chaser.com	15.14%	49.48x
cleverst.com	21.14%	47.83x
interesticle.com	43.46%	46.55x
rocketgeeks.com	1.92%	46.15x
fetchsport.com	2.31%	42.56x
articlesvally.com	11.30%	41.73x
learnitwise.com	5.49%	39.81x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Web attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entertainment & Viral News audience is Muscle Cars.

Content Affinity	Composition	Index
Muscle Cars	8.75%	17.57x
Natural & Healthy Living Researchers	0.07%	15.70x
Comedy Content	0.27%	15.48x
Online Games for Kids	0.72%	13.55x
Discount Shopping	0.06%	11.72x
Environmental Conservation	0.03%	11.71x
Right Wing Blogs - Political Activism	0.02%	11.61x
Humor & Entertainment	0.25%	11.60x
Nutrition & Diabetic Living	0.05%	10.94x
Mysticism	0.02%	10.47x

Composition Percentage: The overlap percentage between the Entertainment & Viral News audience and the Content Affinity attribute.

Index: A comparison of the Entertainment & Viral News audience to the internet population.

DEMOGRAPHICS

The Entertainment & Viral News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female