Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 250.6 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 250.6 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 93.55% 25.02x
Horse Owners 64.53% 18.33x
Cattle Industry News Readers 57.18% 14.86x
Animal Rights Researchers 33.27% 12.09x
Puppy and Dog Adopters 30.99% 11.78x
Farming Real Estate Researchers 40.54% 11.29x
Bird and Parrot Lovers 44.55% 11.24x
Cattlemen and Pork Producers 44.79% 11.23x
Backyard Farmers 41.25% 11.20x
Rodeo Enthusiasts 39.17% 11.04x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.32% 2.10x
H&M 0.01% 2.00x
Journeys 0.03% 1.73x
Lane Bryant 0.02% 1.69x
Buckle 0.02% 1.45x
White House Black Market 0.02% 1.41x
Aeropostale 0.01% 1.28x
LOFT 0.01% 1.22x
Dressbarn 0.01% 1.16x
Maurices 0.02% 1.04x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is horseclicks.com.

Website Composition Index
horseclicks.com 17.62% 560.95x
practicalhorsemanmag.com 20.76% 504.13x
equisearch.com 25.42% 476.58x
stablemanagement.com 11.76% 446.64x
horseforum.com 28.95% 445.58x
equusmagazine.com 30.80% 424.26x
horseandrider.com 22.31% 369.12x
cowboyway.com 7.83% 352.85x
chronofhorse.com 15.60% 349.79x
chicksaddlery.com 27.42% 339.24x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 4.88% 55.55x
Farming & Agriculture 2.90% 50.88x
Pet Supplies 4.40% 29.86x
Construction Apparel 0.98% 29.50x
Homesteading 11.09% 25.73x
Lawns & Pest Control 3.45% 19.22x
Yard Structures 1.12% 18.00x
Home Decoration - Crafts & Kids 0.54% 17.81x
Auctions & Repossessions 0.40% 15.00x
Holiday Gifts 0.21% 14.47x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female