Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 221.8 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 221.8 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 91.72% 33.43x
Horse Owners 57.25% 22.65x
Cattle Industry News Readers 47.87% 16.87x
Rodeo Enthusiasts 40.87% 12.78x
Bird and Parrot Lovers 33.92% 12.68x
Farming Real Estate Researchers 33.11% 11.79x
Horse Race Enthusiasts 30.93% 11.49x
Animal Rights Researchers 29.35% 11.32x
Backyard Farmers 29.18% 10.87x
Cattlemen and Pork Producers 33.92% 10.86x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.85x
Maurices 0.07% 1.81x
Michael Kors 0.01% 1.41x
Express 0.03% 1.34x
White House Black Market 0.02% 1.17x
Zumiez 0.01% 0.88x
Mens Wearhouse 0.03% 0.86x
The Childrens Place 0.02% 0.80x
Buckle 0.02% 0.80x
Aeropostale 0.01% 0.80x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is practicalhorsemanmag.com.

Website Composition Index
practicalhorsemanmag.com 18.15% 650.04x
equisearch.com 20.31% 601.95x
equusmagazine.com 29.21% 523.11x
horseforum.com 38.86% 511.33x
horseandrider.com 20.71% 453.58x
chicksaddlery.com 32.20% 441.61x
equinenow.com 56.94% 321.30x
theplaidhorse.com 10.88% 288.45x
helpfulhorsehints.com 9.79% 281.50x
horserookie.com 10.07% 260.40x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.14% 83.66x
Farming & Agriculture 1.39% 59.50x
Homesteading 7.59% 31.15x
Pet Supplies 0.63% 26.69x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 25.32x
Survival Guides 0.13% 13.39x
Bird Watching 0.08% 13.29x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.22% 12.99x
Exotic Pets 1.11% 12.63x
Garden Power Equipment 1.86% 11.86x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female