Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 774.8 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 774.8 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horse Owners.

Interest Composition Index
Horse Owners 51.85% 26.42x
Rodeo Enthusiasts 31.45% 14.32x
Horse Race Enthusiasts 30.02% 14.25x
Animal Rights Researchers 16.28% 9.98x
Tractor Shoppers 21.68% 9.81x
Pet Lovers 18.87% 8.95x
Pet Food Shoppers 19.47% 8.45x
Off the Grid Living Enthusiasts 19.55% 8.34x
Backyard Farmers 39.96% 8.06x
RC Helicopters and Drones Hobbyists 18.05% 7.91x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.98x
Lane Bryant 0.04% 1.25x
Ralph Lauren 0.01% 1.18x
Belk 0.02% 1.17x
Columbia 0.01% 1.10x
Eddie Bauer 0.01% 1.08x
Ann Taylor 0.01% 1.07x
Kate Spade 0.01% 1.05x
Gymboree 0.02% 1.01x
Tommy Bahama 0.02% 1.00x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is tacktrader.com.

Website Composition Index
tacktrader.com 3.02% 454.54x
stallionsnow.com 5.61% 453.45x
horsesidevetguide.com 5.81% 407.35x
dreamhorse.com 17.37% 404.90x
practicalhorsemanmag.com 10.13% 398.78x
dressagetoday.com 5.05% 395.58x
usdf.org 2.88% 389.85x
adamshorsesupplies.com 3.64% 389.42x
horsefeedblog.com 4.25% 383.05x
horsesaddleshop.com 3.70% 381.23x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 4.98% 33.49x
Farming & Agriculture 5.42% 30.38x
Rural Living 0.36% 27.13x
Homesteading 5.51% 23.02x
Pet Supplies 8.44% 17.03x
Construction Apparel 2.68% 15.63x
Lawns & Pest Control 8.69% 13.72x
Home Decoration - Crafts & Kids 1.81% 10.92x
Yard Structures 2.45% 10.75x
Survival Guides 0.40% 10.73x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female