Explore the Equestrian Cluster Audience
Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 781.9 thousand unique devices whose actions qualify for the Equestrian Cluster audience.
INTERESTS
The Equestrian Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equestrian Cluster audience is Horse Owners.
| Interest | Composition | Index |
| Horse Owners | 53.21% | 26.76x |
| Horse Race Enthusiasts | 30.47% | 14.50x |
| Tractor Shoppers | 21.85% | 9.53x |
| Pet Lovers | 18.65% | 8.72x |
| Pet Food Shoppers | 19.29% | 8.22x |
| Off the Grid Living Enthusiasts | 19.38% | 8.05x |
| Backyard Farmers | 39.56% | 7.92x |
| RC Helicopters and Drones Hobbyists | 18.17% | 7.58x |
| Xtreme Sports Fans | 16.36% | 7.54x |
| Dog Lovers | 12.00% | 7.28x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Curious about what else the Equestrian Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.27% | 1.95x |
| Lane Bryant | 0.03% | 1.19x |
| Abercrombie & Fitch | 0.01% | 1.08x |
| Chicos | 0.03% | 1.01x |
| Aeropostale | 0.02% | 1.01x |
| Gymboree | 0.02% | 0.92x |
| Kate Spade | 0.01% | 0.88x |
| Old Navy | 0.03% | 0.79x |
| Free People | 0.01% | 0.73x |
| Forever 21 | 0.02% | 0.73x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Want to find more of the Equestrian Cluster audience in the real world?
Sign Up
WEBSITES
The Equestrian Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Equestrian Cluster audience is tacktrader.com.
| Website | Composition | Index |
| tacktrader.com | 3.21% | 477.49x |
| stallionsnow.com | 5.71% | 477.08x |
| horsesidevetguide.com | 5.89% | 427.21x |
| dreamhorse.com | 17.53% | 425.32x |
| dressagetoday.com | 4.26% | 423.31x |
| practicalhorsemanmag.com | 9.63% | 418.40x |
| adamshorsesupplies.com | 3.35% | 408.94x |
| usdf.org | 2.92% | 405.20x |
| horsefeedblog.com | 4.20% | 401.05x |
| horseforum.com | 15.45% | 381.94x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Want to see more of the websites the Equestrian Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 4.83% | 32.74x |
| Farming & Agriculture | 5.18% | 31.97x |
| Rural Living | 0.33% | 26.49x |
| Homesteading | 5.23% | 22.50x |
| Pet Supplies | 8.49% | 17.18x |
| Construction Apparel | 2.56% | 15.80x |
| Lawns & Pest Control | 9.06% | 13.18x |
| Custom T-Shirts | 0.11% | 11.06x |
| Survival Guides | 0.40% | 10.79x |
| Home Decoration - Crafts & Kids | 1.66% | 10.55x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Want to see more of the Content Affinities the Equestrian Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Equestrian Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000
Interested in seeing other demographic characteristics of the Equestrian Cluster audience?
Sign Up