Explore the Equestrian Cluster Audience
Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 553.3 thousand unique devices whose actions qualify for the Equestrian Cluster audience.
INTERESTS
The Equestrian Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.
| Interest | Composition | Index |
| Horseback Riding Enthusiasts | 93.68% | 28.40x |
| Horse Owners | 65.59% | 20.29x |
| Cattle Industry New Readers | 55.14% | 16.78x |
| Backyard Farmers | 37.36% | 13.14x |
| Cattlemen and Pork Producers | 42.65% | 12.37x |
| Rodeo Enthusiasts | 40.08% | 11.75x |
| Animal Rights Researchers | 33.01% | 11.40x |
| Horse Race Enthusiasts | 35.65% | 10.99x |
| Puppy and Dog Adopters | 30.85% | 10.94x |
| Bird and Parrot Lovers | 33.84% | 10.83x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
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APPAREL RETAILERS
The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 2.11x |
| Carhartt | 0.39% | 2.00x |
| Buckle | 0.04% | 1.26x |
| Aeropostale | 0.04% | 1.19x |
| Chicos | 0.03% | 1.17x |
| Talbots | 0.02% | 1.03x |
| Lane Bryant | 0.02% | 0.97x |
| Dressbarn | 0.02% | 0.97x |
| Old Navy | 0.05% | 0.97x |
| Zumiez | 0.04% | 0.96x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
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WEBSITES
The Equestrian Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.
| Website | Composition | Index |
| stallionsnow.com | 4.53% | 425.92x |
| dreamhorse.com | 16.13% | 397.96x |
| horsesidevetguide.com | 5.84% | 395.14x |
| horsefeedblog.com | 4.49% | 377.87x |
| proequinegrooms.com | 4.54% | 364.40x |
| horseclicks.com | 25.78% | 360.36x |
| horsesaddleshop.com | 5.45% | 354.94x |
| aqha.com | 4.89% | 351.84x |
| horseloverz.com | 4.92% | 350.09x |
| practicalhorsemanmag.com | 14.48% | 347.79x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.21% | 43.17x |
| Horse Racing | 6.64% | 39.94x |
| Farming & Agriculture | 4.59% | 39.47x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 32.32x |
| Homesteading | 8.43% | 27.84x |
| Custom T-Shirts | 0.06% | 22.97x |
| Pet Supplies | 7.18% | 22.57x |
| Construction Apparel | 1.92% | 20.05x |
| Lawns & Pest Control | 7.00% | 16.85x |
| Survival Guides | 0.23% | 15.04x |
Composition Percentage:
The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
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DEMOGRAPHICS
The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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