Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 553.3 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 553.3 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 93.68% 28.40x
Horse Owners 65.59% 20.29x
Cattle Industry New Readers 55.14% 16.78x
Backyard Farmers 37.36% 13.14x
Cattlemen and Pork Producers 42.65% 12.37x
Rodeo Enthusiasts 40.08% 11.75x
Animal Rights Researchers 33.01% 11.40x
Horse Race Enthusiasts 35.65% 10.99x
Puppy and Dog Adopters 30.85% 10.94x
Bird and Parrot Lovers 33.84% 10.83x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is REI.

Location Composition Index
REI 0.02% 2.11x
Carhartt 0.39% 2.00x
Buckle 0.04% 1.26x
Aeropostale 0.04% 1.19x
Chicos 0.03% 1.17x
Talbots 0.02% 1.03x
Lane Bryant 0.02% 0.97x
Dressbarn 0.02% 0.97x
Old Navy 0.05% 0.97x
Zumiez 0.04% 0.96x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 4.53% 425.92x
dreamhorse.com 16.13% 397.96x
horsesidevetguide.com 5.84% 395.14x
horsefeedblog.com 4.49% 377.87x
proequinegrooms.com 4.54% 364.40x
horseclicks.com 25.78% 360.36x
horsesaddleshop.com 5.45% 354.94x
aqha.com 4.89% 351.84x
horseloverz.com 4.92% 350.09x
practicalhorsemanmag.com 14.48% 347.79x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.21% 43.17x
Horse Racing 6.64% 39.94x
Farming & Agriculture 4.59% 39.47x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 32.32x
Homesteading 8.43% 27.84x
Custom T-Shirts 0.06% 22.97x
Pet Supplies 7.18% 22.57x
Construction Apparel 1.92% 20.05x
Lawns & Pest Control 7.00% 16.85x
Survival Guides 0.23% 15.04x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female