Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 226.5 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 226.5 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 89.96% 34.87x
Horse Owners 55.80% 21.52x
Cattle Industry News Readers 47.66% 17.27x
Bird and Parrot Lovers 33.43% 12.75x
Animal Rights Researchers 29.41% 12.03x
Backyard Farmers 30.25% 11.85x
Rodeo Enthusiasts 38.84% 11.81x
Horse Race Enthusiasts 32.14% 11.67x
Farming Real Estate Researchers 32.03% 11.67x
Puppy and Dog Adopters 25.78% 11.50x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.87x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is practicalhorsemanmag.com.

Website Composition Index
practicalhorsemanmag.com 20.25% 608.17x
equisearch.com 23.11% 577.02x
horseforum.com 34.50% 511.93x
equusmagazine.com 29.90% 503.48x
horseandrider.com 22.24% 428.16x
chicksaddlery.com 30.70% 420.57x
chronofhorse.com 18.19% 401.95x
equinenow.com 57.18% 306.70x
theplaidhorse.com 10.18% 304.16x
horserookie.com 7.18% 249.51x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 2.31% 67.94x
Farming & Agriculture 1.60% 61.82x
Construction Apparel 0.38% 46.18x
Pet Supplies 1.88% 37.36x
Homesteading 7.38% 30.52x
Home Decoration - Crafts & Kids 0.17% 24.45x
Lawns & Pest Control 1.11% 20.18x
Bird Watching 0.19% 18.08x
Garden Power Equipment 2.53% 16.60x
Trucks 0.54% 15.86x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female