Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 374.7 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 374.7 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 92.82% 34.78x
Horse Owners 61.30% 24.12x
Cattle Industry New Readers 51.07% 19.41x
Cattlemen and Pork Producers 38.61% 13.80x
Backyard Farmers 35.14% 13.68x
Horse Race Enthusiasts 33.40% 13.15x
Rodeo Enthusiasts 37.13% 12.65x
Animal Rights Researchers 30.90% 12.31x
Farming Real Estate Researchers 32.75% 11.81x
Puppy and Dog Adopters 28.37% 11.71x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.10% 2.24x
Belk 0.01% 1.54x
Dressbarn 0.03% 1.18x
Kate Spade 0.02% 1.13x
Bonobos 0.01% 1.03x
Talbots 0.02% 1.02x
White House Black Market 0.06% 1.01x
Buckle 0.04% 0.95x
Chicos 0.03% 0.95x
Armani 0.01% 0.92x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is dreamhorse.com.

Website Composition Index
dreamhorse.com 18.47% 400.32x
horseclicks.com 27.94% 362.75x
bigdweb.com 14.78% 318.89x
horseforum.com 19.38% 317.21x
equisearch.com 16.14% 317.12x
equusmagazine.com 18.93% 296.92x
equinenow.com 42.27% 261.43x
horseandrider.com 12.46% 249.81x
paulickreport.com 8.97% 70.85x
cacklehatchery.com 2.77% 46.55x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.27% 43.78x
Horse Racing 6.98% 37.58x
Farming & Agriculture 5.03% 36.24x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 31.76x
Homesteading 8.26% 26.69x
Pet Supplies 7.74% 21.57x
Construction Apparel 1.88% 19.57x
Custom T-Shirts 0.04% 16.17x
Lawns & Pest Control 8.00% 16.00x
Survival Guides 0.26% 15.88x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female