Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 212.4 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 212.4 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 90.98% 39.07x
Horse Owners 55.23% 24.33x
Cattle Industry News Readers 45.19% 17.04x
Bird and Parrot Lovers 32.94% 13.80x
Rodeo Enthusiasts 41.40% 13.72x
Horse Race Enthusiasts 31.03% 12.56x
Farming Real Estate Researchers 31.31% 12.53x
Puppy and Dog Adopters 24.72% 11.87x
Veterinarians 23.18% 11.37x
Animal Rights Researchers 26.21% 11.20x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 2.95x
Carhartt 0.43% 1.66x
Maurices 0.07% 1.42x
Dressbarn 0.03% 1.35x
Express 0.03% 1.02x
The Childrens Place 0.04% 0.93x
Hollister 0.02% 0.92x
Lane Bryant 0.02% 0.91x
Mens Wearhouse 0.03% 0.83x
Zumiez 0.02% 0.78x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is practicalhorsemanmag.com.

Website Composition Index
practicalhorsemanmag.com 17.05% 684.52x
equisearch.com 18.50% 626.23x
equusmagazine.com 28.42% 546.92x
horseforum.com 37.88% 544.05x
horseandrider.com 19.54% 464.71x
chicksaddlery.com 34.52% 454.87x
equinenow.com 56.21% 334.89x
theplaidhorse.com 9.85% 330.36x
helpfulhorsehints.com 10.04% 288.93x
chronofhorse.com 20.96% 276.23x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.78% 111.13x
Farming & Agriculture 1.11% 53.98x
Homesteading 6.01% 33.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 25.32x
Pet Supplies 0.26% 21.73x
Exotic Pets 0.87% 13.12x
Pet Forums 1.39% 11.53x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 11.25x
Pet Adoption 4.06% 10.47x
Garden Power Equipment 1.53% 10.33x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female