Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 448.5 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 448.5 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 90.52% 35.07x
Horse Owners 60.17% 23.58x
Cattle Industry News Readers 53.73% 19.55x
Farming Real Estate Researchers 34.76% 14.50x
Cattlemen and Pork Producers 39.48% 14.39x
Bird and Parrot Lovers 37.58% 13.86x
Backyard Farmers 35.35% 13.81x
Animal Rights Researchers 33.73% 13.33x
Horse Race Enthusiasts 31.17% 12.73x
Rodeo Enthusiasts 37.97% 12.50x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.31% 2.25x
Maurices 0.01% 1.29x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 8.61% 498.91x
dreamhorse.com 10.93% 468.46x
horseclicks.com 18.03% 423.70x
dressagetoday.com 8.93% 397.16x
practicalhorsemanmag.com 18.25% 382.25x
bigdweb.com 10.51% 368.27x
eventingnation.com 5.90% 366.23x
equisearch.com 22.92% 365.73x
holistichorse.com 4.05% 359.00x
equusmagazine.com 25.87% 341.35x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.15% 65.58x
Horse Racing 5.88% 51.81x
Farming & Agriculture 3.74% 48.59x
Homesteading 9.91% 29.81x
Pet Supplies 5.73% 28.97x
Construction Apparel 1.47% 27.69x
Lawns & Pest Control 5.21% 20.47x
Texas Off-Roading 0.08% 20.24x
Home Decoration - Crafts & Kids 0.96% 18.62x
Yard Structures 1.62% 15.84x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female