Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 781.9 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 781.9 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horse Owners.

Interest Composition Index
Horse Owners 53.21% 26.76x
Horse Race Enthusiasts 30.47% 14.50x
Tractor Shoppers 21.85% 9.53x
Pet Lovers 18.65% 8.72x
Pet Food Shoppers 19.29% 8.22x
Off the Grid Living Enthusiasts 19.38% 8.05x
Backyard Farmers 39.56% 7.92x
RC Helicopters and Drones Hobbyists 18.17% 7.58x
Xtreme Sports Fans 16.36% 7.54x
Dog Lovers 12.00% 7.28x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.95x
Lane Bryant 0.03% 1.19x
Abercrombie & Fitch 0.01% 1.08x
Chicos 0.03% 1.01x
Aeropostale 0.02% 1.01x
Gymboree 0.02% 0.92x
Kate Spade 0.01% 0.88x
Old Navy 0.03% 0.79x
Free People 0.01% 0.73x
Forever 21 0.02% 0.73x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is tacktrader.com.

Website Composition Index
tacktrader.com 3.21% 477.49x
stallionsnow.com 5.71% 477.08x
horsesidevetguide.com 5.89% 427.21x
dreamhorse.com 17.53% 425.32x
dressagetoday.com 4.26% 423.31x
practicalhorsemanmag.com 9.63% 418.40x
adamshorsesupplies.com 3.35% 408.94x
usdf.org 2.92% 405.20x
horsefeedblog.com 4.20% 401.05x
horseforum.com 15.45% 381.94x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 4.83% 32.74x
Farming & Agriculture 5.18% 31.97x
Rural Living 0.33% 26.49x
Homesteading 5.23% 22.50x
Pet Supplies 8.49% 17.18x
Construction Apparel 2.56% 15.80x
Lawns & Pest Control 9.06% 13.18x
Custom T-Shirts 0.11% 11.06x
Survival Guides 0.40% 10.79x
Home Decoration - Crafts & Kids 1.66% 10.55x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000