Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 375.4 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 375.4 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 78.57% 64.94x
Horse Owners 38.10% 31.90x
Cattle Industry News Readers 38.10% 27.09x
Ebay Shoppers 28.57% 22.10x
Farming Real Estate Researchers 33.33% 21.28x
Work Boots & Safety Footwear Shoppers 28.57% 21.09x
Tractor Shoppers 30.95% 20.29x
Bird and Parrot Lovers 26.19% 20.18x
Antiquing Enthusiasts 23.81% 19.85x
Backyard Farmers 23.81% 19.43x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.53% 2.53x
Banana Republic 0.01% 2.50x
Gap 0.01% 2.07x
Maurices 0.02% 1.28x
The Childrens Place 0.01% 1.26x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 9.07% 470.94x
dreamhorse.com 8.59% 446.29x
horseclicks.com 21.97% 396.15x
dressagetoday.com 9.06% 384.16x
practicalhorsemanmag.com 19.36% 366.13x
bigdweb.com 8.34% 350.95x
eventingnation.com 4.78% 350.75x
equisearch.com 24.28% 344.31x
horseforum.com 28.22% 322.72x
stablemanagement.com 11.33% 322.50x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.06% 18.67x
Home Decoration - Crafts & Kids 0.80% 17.96x
Motorcycles & Snowmobiles 4.86% 13.04x
Bird Watching 0.45% 12.14x
Pet Adoption 5.95% 11.95x
Gun Enthusiast - Rifles & Ammo 5.41% 11.49x
Holiday Gifts 0.21% 10.79x
Home Improvement Contractor 0.05% 10.53x
Home Decoration - Remodeling & Outdoors 12.97% 10.40x
Environmental Conservation 0.05% 9.93x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female