Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 747.2 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 747.2 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horse Owners.

Interest Composition Index
Horse Owners 51.50% 27.12x
Cattle Industry New Readers 41.73% 20.40x
Horse Race Enthusiasts 29.17% 15.23x
Rodeo Enthusiasts 34.01% 14.21x
Animal Rights Researchers 22.26% 11.18x
Bird and Parrot Lovers 21.49% 10.51x
Tractor Shoppers 23.40% 10.15x
Pet Lovers 17.91% 10.08x
Pet Food Shoppers 18.82% 9.32x
Backyard Farmers 38.37% 9.02x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.67x
Carhartt 0.18% 1.61x
LL Bean 0.01% 1.12x
Ralph Lauren 0.01% 1.09x
Madewell 0.02% 1.05x
Chicos 0.04% 1.02x
Aeropostale 0.02% 0.91x
Dressbarn 0.03% 0.90x
Express 0.02% 0.90x
Jos A. Bank Clothiers 0.11% 0.89x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 4.82% 496.03x
horsesidevetguide.com 5.69% 442.81x
dreamhorse.com 17.09% 439.40x
practicalhorsemanmag.com 10.88% 430.67x
dressagetoday.com 5.89% 428.75x
adamshorsesupplies.com 3.61% 425.63x
horsefeedblog.com 4.11% 423.02x
usdf.org 2.94% 421.89x
horsesaddleshop.com 3.65% 413.24x
horseforum.com 14.30% 396.93x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 5.42% 37.42x
Farming & Agriculture 5.57% 32.94x
Rural Living 0.32% 30.59x
Homesteading 5.69% 24.67x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 20.73x
Pet Supplies 8.52% 18.60x
Construction Apparel 2.70% 17.76x
Lawns & Pest Control 8.19% 15.66x
Home Décor, Furniture, & Decorating 0.04% 14.22x
Custom T-Shirts 0.08% 13.59x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female