Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 585.9 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 585.9 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 92.53% 31.46x
Horse Owners 62.16% 22.56x
Cattle Industry New Readers 51.51% 18.39x
Cattlemen and Pork Producers 38.99% 12.89x
Backyard Farmers 35.33% 12.67x
Horse Race Enthusiasts 34.08% 12.16x
Rodeo Enthusiasts 36.73% 12.11x
Animal Rights Researchers 31.28% 11.50x
Bird and Parrot Lovers 30.61% 10.90x
Washington County and Local Fair Visitors 35.36% 10.80x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.24x
Eddie Bauer 0.03% 1.48x
Buckle 0.24% 1.25x
Chicos 0.05% 1.12x
Mens Wearhouse 0.34% 1.02x
REI 0.01% 0.96x
Lululemon 0.03% 0.93x
White House Black Market 0.22% 0.92x
Jos A. Bank Clothiers 0.17% 0.88x
J. Crew 0.03% 0.86x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is adamshorsesupplies.com.

Website Composition Index
adamshorsesupplies.com 3.48% 403.20x
horsesidevetguide.com 6.71% 401.03x
dreamhorse.com 18.63% 385.43x
horsefeedblog.com 4.78% 382.22x
dressagetoday.com 8.05% 377.87x
practicalhorsemanmag.com 15.05% 371.19x
succeed-equine.com 3.42% 368.94x
usdf.org 3.31% 366.14x
horsesaddleshop.com 4.11% 365.91x
proequinegrooms.com 4.64% 363.66x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.27% 33.97x
Horse Racing 7.32% 32.35x
Farming & Agriculture 5.56% 31.64x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 27.02x
Homesteading 8.52% 23.80x
Pet Supplies 8.31% 19.24x
Construction Apparel 2.10% 17.74x
Custom T-Shirts 0.05% 14.66x
Lawns & Pest Control 8.83% 14.24x
Survival Guides 0.29% 13.80x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female