Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 74.9 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 74.9 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 90.81% 64.84x
Horse Owners 91.92% 37.53x
Horse Race Enthusiasts 65.23% 26.40x
Bird and Parrot Lovers 31.45% 21.32x
Cattle Industry News Readers 39.76% 20.52x
Farming Real Estate Researchers 31.12% 18.06x
Animal Humane Society Helpers 28.02% 15.13x
Veterinarians 15.50% 14.18x
Backyard Farmers 30.90% 14.10x
Rodeo Enthusiasts 59.91% 13.29x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.63x
American Apparel 0.02% 3.43x
Old Navy 0.02% 2.75x
Coach 0.01% 2.73x
Talbots 0.02% 2.28x
Mens Wearhouse 0.01% 1.95x
Maurices 0.02% 1.51x
Zumiez 0.01% 1.09x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is equinenow.com.

Website Composition Index
equinenow.com 67.04% 623.33x
equibase.com 8.80% 106.08x
homesteadingtoday.com 4.06% 67.29x
tractorsupply.com 6.95% 56.36x
oodle.com 10.39% 53.12x
horseyhooves.com 20.82% 46.26x
hobbyfarms.com 3.06% 43.54x
backyardchickens.com 7.56% 41.09x
neeness.com 2.31% 38.05x
landandfarm.com 2.41% 36.12x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Homesteading.

Content Affinity Composition Index
Homesteading 3.19% 31.25x
Pet Adoption 2.76% 19.69x
Exotic Pets 0.55% 14.35x
Pet Forums 0.55% 10.93x
Garden Power Equipment 1.09% 9.49x
Minnesota Community Business Cluster 0.15% 8.88x
Furniture & Home Improvement 0.11% 8.08x
Vancouver British Columbia Research Cluster 0.50% 7.83x
Shopping Catalogs 0.11% 7.50x
Nature & Wildlife 0.59% 7.43x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female