Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 121.5 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 92.96% 45.61x
Horse Owners 91.47% 43.47x
Horse Race Enthusiasts 61.42% 28.94x
Cattle Industry News Readers 45.28% 16.67x
Bird and Parrot Lovers 35.68% 16.64x
Rodeo Enthusiasts 46.77% 14.37x
Backyard Farmers 28.48% 14.04x
Farming Real Estate Researchers 32.20% 13.93x
Puppy and Dog Adopters 22.93% 13.45x
Pet Health and Nutrition Researchers 16.80% 11.52x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 4.58x
Patagonia 0.02% 3.02x
Coach 0.01% 2.73x
Talbots 0.02% 2.28x
Lane Bryant 0.02% 2.19x
American Eagle Outfitters 0.03% 2.07x
Buckle 0.03% 1.95x
Lululemon 0.02% 1.85x
Maurices 0.03% 1.05x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is horseforum.com.

Website Composition Index
horseforum.com 38.06% 702.73x
chicksaddlery.com 33.10% 671.45x
equinenow.com 64.35% 463.90x
chronofhorse.com 18.27% 388.64x
rods.com 16.57% 308.22x
horseracingsense.com 14.37% 216.23x
horseyhooves.com 18.24% 109.60x
equibase.com 9.10% 87.75x
trailertrader.com 3.65% 65.13x
homesteadingtoday.com 5.80% 55.41x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.52% 36.75x
Homesteading 4.89% 27.79x
Pet Adoption 3.96% 16.01x
Exotic Pets 0.70% 13.35x
Pet Forums 1.04% 10.73x
Lawns & Pest Control 0.13% 9.89x
Garden Power Equipment 1.75% 9.22x
Diet & Weight Loss 0.22% 9.20x
Dental Health 0.08% 8.56x
Tiny & Modular Home Researchers 1.32% 7.68x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female