Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 668.5 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 668.5 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 87.75% 48.19x
Horse Owners 53.57% 33.34x
Cattle Industry New Readers 41.55% 25.73x
Cattlemen and Pork Producers 31.11% 16.68x
Rodeo Enthusiasts 28.98% 16.53x
Horse Race Enthusiasts 28.75% 16.28x
Backyard Farmers 27.77% 15.33x
Animal Rights Researchers 23.05% 13.78x
Bird and Parrot Lovers 22.33% 13.60x
Veterinarians 20.90% 13.49x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.61x
Gymboree 0.05% 1.28x
Madewell 0.03% 1.13x
Lane Bryant 0.04% 1.10x
Buckle 0.15% 1.08x
Mens Wearhouse 0.40% 1.05x
Ralph Lauren 0.01% 1.04x
Journeys 0.05% 1.02x
White House Black Market 0.17% 1.01x
Talbots 0.03% 0.99x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 3.13% 417.92x
horsesidevetguide.com 6.83% 369.53x
adamshorsesupplies.com 3.80% 366.35x
dreamhorse.com 18.20% 364.89x
practicalhorsemanmag.com 14.00% 355.40x
horsefeedblog.com 4.74% 354.44x
dressagetoday.com 7.53% 353.74x
usdf.org 3.39% 347.46x
succeed-equine.com 3.44% 341.68x
proequinegrooms.com 4.15% 335.94x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.30% 31.89x
Farming & Agriculture 5.65% 29.14x
Horse Racing 7.23% 28.80x
Homesteading 7.53% 22.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 21.62x
Pet Supplies 8.55% 17.73x
Construction Apparel 2.33% 16.81x
Home Décor, Furniture, & Decorating 0.03% 13.70x
Lawns & Pest Control 9.15% 13.35x
Survival Guides 0.34% 12.77x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female