Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 224.8 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 224.8 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 91.59% 34.44x
Horse Owners 59.13% 21.82x
Cattle Industry News Readers 52.94% 17.94x
Bird and Parrot Lovers 38.29% 14.00x
Backyard Farmers 35.22% 13.56x
Animal Rights Researchers 32.41% 13.28x
Puppy and Dog Adopters 30.70% 13.12x
Cattlemen and Pork Producers 38.56% 12.72x
Farming Real Estate Researchers 35.40% 12.64x
Horse Race Enthusiasts 34.49% 12.62x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.53x
Mens Wearhouse 0.01% 1.35x
Carhartt 0.14% 1.31x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is practicalhorsemanmag.com.

Website Composition Index
practicalhorsemanmag.com 20.89% 644.58x
equisearch.com 24.02% 613.26x
horseforum.com 31.61% 554.33x
equusmagazine.com 31.21% 523.27x
horseandrider.com 22.28% 446.51x
chronofhorse.com 16.94% 434.71x
chicksaddlery.com 31.07% 400.44x
equinenow.com 56.84% 321.68x
theplaidhorse.com 8.48% 282.20x
horserookie.com 5.64% 237.74x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 3.54% 75.17x
Farming & Agriculture 2.11% 68.40x
Pet Supplies 2.67% 37.78x
Construction Apparel 0.51% 36.31x
Homesteading 8.83% 35.98x
Home Decoration - Crafts & Kids 0.32% 26.64x
Lawns & Pest Control 1.93% 24.37x
Garden Power Equipment 3.65% 19.16x
Yard Structures 0.48% 18.37x
Bird Watching 0.26% 15.94x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female