Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 144.1 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 144.1 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 92.11% 41.61x
Horse Owners 58.11% 26.82x
Cattle Industry News Readers 45.06% 16.86x
Bird and Parrot Lovers 35.30% 15.49x
Rodeo Enthusiasts 45.00% 14.11x
Farming Real Estate Researchers 32.07% 12.74x
Puppy and Dog Adopters 22.56% 12.68x
Horse Race Enthusiasts 32.57% 12.29x
Backyard Farmers 26.41% 11.41x
Pet Health and Nutrition Researchers 17.84% 11.05x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 7.01x
Brooks Brothers 0.03% 6.80x
Coach 0.01% 3.15x
Gap 0.03% 3.09x
Lululemon 0.01% 2.64x
Lane Bryant 0.02% 2.44x
Talbots 0.02% 2.28x
Jos A. Bank Clothiers 0.01% 2.02x
J. Crew 0.01% 1.96x
Banana Republic 0.02% 1.88x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is horseforum.com.

Website Composition Index
horseforum.com 38.15% 555.13x
chicksaddlery.com 33.21% 498.90x
equinenow.com 60.91% 359.80x
chronofhorse.com 20.50% 283.61x
horserookie.com 10.74% 280.01x
rods.com 16.41% 236.58x
ihearthorses.com 10.41% 210.08x
horseracingsense.com 12.52% 175.18x
horseyhooves.com 18.07% 97.42x
equibase.com 8.89% 71.58x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.23% 141.69x
Farming & Agriculture 0.93% 43.24x
Homesteading 6.05% 30.77x
Pet Supplies 0.18% 19.47x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.15% 18.23x
Survival Guides 0.11% 13.96x
Exotic Pets 0.79% 12.46x
Pet Adoption 3.75% 11.91x
Pet Forums 1.21% 10.77x
National Parks 0.09% 9.55x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female