Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 277.8 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 90.88% 33.85x
Horse Owners 55.32% 21.87x
Cattle Industry News Readers 47.08% 16.34x
Bird and Parrot Lovers 33.71% 12.48x
Rodeo Enthusiasts 38.71% 12.05x
Horse Race Enthusiasts 31.95% 11.66x
Farming Real Estate Researchers 31.65% 11.58x
Animal Rights Researchers 27.66% 11.12x
Puppy and Dog Adopters 25.05% 10.89x
Cattlemen and Pork Producers 33.04% 10.81x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.55x
Maurices 0.06% 1.86x
Zumiez 0.03% 1.75x
Buckle 0.03% 1.67x
Carhartt 0.31% 1.54x
Old Navy 0.05% 1.49x
Gap 0.02% 1.37x
American Eagle Outfitters 0.02% 1.22x
Gymboree 0.02% 1.18x
Chicos 0.02% 1.17x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 12.47% 670.65x
horseclicks.com 10.56% 570.24x
practicalhorsemanmag.com 20.12% 530.07x
equisearch.com 23.02% 496.27x
stablemanagement.com 11.87% 463.93x
equusmagazine.com 30.12% 440.32x
horseforum.com 38.26% 431.21x
horseandrider.com 22.09% 388.44x
chicksaddlery.com 30.29% 373.03x
cowboyway.com 7.01% 343.68x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 1.60% 72.35x
Farming & Agriculture 1.54% 69.53x
Homesteading 7.95% 28.94x
Pet Supplies 1.05% 28.43x
Yard Structures 0.16% 21.18x
Trucks 0.33% 14.72x
Garden Power Equipment 2.20% 14.13x
Auctions & Repossessions 0.06% 13.94x
Bird Watching 0.10% 13.24x
Exotic Pets 1.28% 12.16x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female