Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 480.1 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 480.1 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 91.29% 36.16x
Horse Owners 61.76% 25.35x
Cattle Industry New Readers 54.38% 20.07x
Cattlemen and Pork Producers 40.77% 14.94x
Backyard Farmers 36.32% 14.68x
Bird and Parrot Lovers 36.42% 14.34x
Farming Real Estate Researchers 36.79% 13.70x
Animal Rights Researchers 33.56% 13.48x
Rodeo Enthusiasts 39.20% 13.08x
Horse Race Enthusiasts 33.29% 13.00x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.24% 2.01x
Buckle 0.01% 1.49x
Dressbarn 0.01% 1.44x
Old Navy 0.02% 1.30x
Chicos 0.01% 0.99x
Mens Wearhouse 0.04% 0.86x
Victoria's Secret 0.02% 0.73x
The Childrens Place 0.01% 0.71x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 6.27% 472.44x
dreamhorse.com 13.24% 439.17x
horsesidevetguide.com 5.01% 430.84x
horseclicks.com 21.38% 397.43x
horseloverz.com 4.07% 392.18x
horsesaddleshop.com 4.47% 392.15x
aqha.com 4.04% 381.53x
dressagetoday.com 8.65% 371.85x
practicalhorsemanmag.com 16.82% 360.27x
equisearch.com 21.04% 347.81x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.14% 52.58x
Horse Racing 6.37% 48.21x
Farming & Agriculture 4.00% 44.78x
Homesteading 8.96% 32.19x
Pet Supplies 6.24% 26.32x
Construction Apparel 1.65% 25.58x
Lawns & Pest Control 5.92% 19.28x
Texas Off-Roading 0.10% 18.53x
Home Decoration - Crafts & Kids 1.10% 17.47x
Yard Structures 1.82% 14.46x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female