Dstillery Audiences

EQUESTRIAN CLUSTER

Audience Size: 682.5 Thousand Devices

Explore the Equestrian Cluster Audience

Below you'll find more information about the Equestrian Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 682.5 thousand unique devices whose actions qualify for the Equestrian Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Equestrian Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equestrian Cluster audience is Horseback Riding Enthusiasts.

Interest Composition Index
Horseback Riding Enthusiasts 88.54% 48.42x
Horse Owners 54.38% 32.97x
Cattle Industry New Readers 41.41% 25.36x
Horse Race Enthusiasts 28.20% 17.47x
Rodeo Enthusiasts 31.01% 16.82x
Cattlemen and Pork Producers 31.05% 16.33x
Backyard Farmers 28.52% 14.54x
Veterinarians 23.75% 14.32x
Animal Rights Researchers 23.42% 13.70x
Farming Real Estate Researchers 4.86% 13.42x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Interest attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equestrian Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equestrian Cluster audience is Belk.

Location Composition Index
Belk 0.01% 2.18x
Madewell 0.02% 1.25x
Eddie Bauer 0.01% 1.18x
Coach 0.03% 1.10x
Bonobos 0.03% 1.10x
Gymboree 0.01% 0.98x
Mens Wearhouse 0.30% 0.96x
J. Crew 0.02% 0.96x
The Childrens Place 0.02% 0.94x
Buckle 0.06% 0.93x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Location attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Equestrian Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Equestrian Cluster audience is stallionsnow.com.

Website Composition Index
stallionsnow.com 3.92% 412.69x
dreamhorse.com 18.24% 362.36x
horsesidevetguide.com 6.61% 362.20x
dressagetoday.com 7.01% 360.79x
practicalhorsemanmag.com 13.13% 356.58x
adamshorsesupplies.com 3.85% 355.26x
horsefeedblog.com 4.58% 349.27x
usdf.org 3.36% 344.46x
proequinegrooms.com 3.20% 339.84x
succeed-equine.com 3.41% 333.91x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Web attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equestrian Cluster audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 6.62% 32.51x
Farming & Agriculture 5.65% 31.63x
Rural Living 0.29% 31.59x
Homesteading 6.80% 23.48x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 23.42x
Pet Supplies 8.44% 18.39x
Construction Apparel 2.41% 17.78x
Lawns & Pest Control 8.78% 14.62x
Custom T-Shirts 0.05% 13.91x
Survival Guides 0.35% 12.90x
Composition Percentage: The overlap percentage between the Equestrian Cluster audience and the Content Affinity attribute.
Index: A comparison of the Equestrian Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equestrian Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female