Dstillery Audiences

EXOTIC PETS

Audience Size: 595 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 595 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Reptile Enthusiasts.

Interest Composition Index
Reptile Enthusiasts 66.46% 38.27x
Home Aquarium Enthusiasts 67.15% 36.98x
Bird and Parrot Lovers 49.40% 30.09x
Koi Pond Enthusiasts 46.79% 28.45x
Animal Rights Researchers 31.60% 18.88x
Aquarium Trip Planners 30.59% 16.50x
Pet Owners 25.50% 15.59x
Pet Lovers 24.10% 15.57x
Dog Breed Researchers 22.65% 14.41x
Dog Lovers 21.61% 14.12x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.54x
Brooks Brothers 0.05% 1.28x
Supreme 0.01% 1.23x
Mens Wearhouse 0.59% 1.23x
Intermix 0.01% 1.21x
Old Navy 0.11% 1.20x
LOFT 0.09% 1.15x
REI 0.02% 1.15x
Zumiez 0.08% 1.12x
Lane Bryant 0.05% 1.12x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.41% 392.11x
thereeftank.com 6.93% 381.65x
tfhmagazine.com 3.35% 377.33x
exo-terra.com 4.43% 364.74x
cichlid-forum.com 4.47% 359.60x
aquabid.com 4.06% 358.40x
tropicalfishkeeping.com 9.91% 340.99x
kingsnake.com 3.32% 334.71x
saltwaterfish.com 10.95% 329.58x
aquaticplantcentral.com 3.88% 311.05x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 21.36x
Bird Watching 1.91% 19.30x
Pet Forums 4.97% 19.28x
Pet Supplies 7.86% 16.29x
Homesteading 5.29% 16.01x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.75% 12.81x
Marijuana 1.45% 12.28x
Environmental Conservation 0.06% 11.29x
Vaping 1.83% 11.23x
Pet Adoption 8.94% 10.84x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female