Dstillery Audiences

EXOTIC PETS

Audience Size: 511.5 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 511.5 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 74.15% 25.90x
Reptile Enthusiasts 75.47% 25.57x
Bird and Parrot Lovers 59.53% 21.06x
Koi Pond Enthusiasts 57.58% 20.21x
Animal Rights Researchers 41.38% 15.08x
Pet Health and Nutrition Researchers 40.77% 14.24x
Aquarium Trip Planners 39.43% 14.08x
Pet Lovers 33.05% 12.65x
Pet Owners 35.18% 12.51x
Dog Breed Researchers 33.17% 12.26x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Supreme.

Location Composition Index
Supreme 0.01% 1.69x
Mens Wearhouse 0.55% 1.24x
Buckle 0.29% 1.20x
Abercrombie & Fitch 0.04% 1.10x
REI 0.02% 1.10x
Lane Bryant 0.05% 1.09x
White House Black Market 0.33% 1.08x
Dressbarn 0.05% 1.07x
Charlotte Russe 0.05% 1.06x
Ralph Lauren 0.01% 1.04x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.53% 419.89x
premiumaquatics.com 4.80% 405.89x
thereeftank.com 7.48% 397.25x
exo-terra.com 4.73% 381.70x
aquabid.com 4.12% 375.26x
cichlid-forum.com 5.04% 375.25x
tropicalfishkeeping.com 10.59% 357.81x
kingsnake.com 3.52% 354.31x
saltwaterfish.com 11.30% 346.42x
thatpetplace.com 12.56% 328.62x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 23.77x
Pet Forums 5.66% 21.18x
Bird Watching 1.92% 19.21x
Pet Supplies 7.62% 16.63x
Homesteading 5.91% 15.95x
Custom T-Shirts 0.04% 13.52x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.74% 12.97x
Marijuana 1.30% 12.87x
Rural Living 0.11% 12.56x
Environmental Conservation 0.07% 11.71x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female