Dstillery Audiences

EXOTIC PETS

Audience Size: 41.1 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 41.1 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 76.01% 41.44x
Home Aquarium Enthusiasts 69.19% 38.44x
Reptile Enthusiasts 77.78% 36.82x
Pet Health and Nutrition Researchers 34.85% 27.35x
Aquarium Trip Planners 48.48% 24.77x
Pet Owners 43.18% 23.09x
Koi Pond Enthusiasts 49.49% 18.26x
Toy Poodle Content Readers 19.95% 17.61x
Home Brewing Enthusiasts 20.96% 17.20x
Beekeeping Enthusiasts 16.92% 15.66x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.05% 3.86x
Victoria's Secret 0.05% 3.57x
Chicos 0.05% 3.48x
Zumiez 0.07% 2.89x
Gymboree 0.05% 2.39x
Dressbarn 0.02% 1.95x
Talbots 0.02% 1.88x
Lululemon 0.02% 1.83x
H&M 0.02% 1.73x
White House Black Market 0.02% 1.73x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 54.23% 251.92x
everythingreptiles.com 29.08% 180.90x
neeness.com 9.42% 62.39x
petkeen.com 47.76% 54.01x
thesprucepets.com 65.97% 40.55x
petguide.com 5.19% 40.28x
thehappychickencoop.com 5.90% 38.37x
backyardchickens.com 10.67% 36.07x
mom.com 12.58% 30.37x
smartgardenguide.com 4.23% 29.93x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.17% 53.56x
Homesteading 3.20% 18.18x
Nature & Wildlife 3.10% 15.85x
Equestrian Cluster 2.12% 13.52x
Gun Enthusiast - Rifles & Ammo 0.99% 12.80x
Pet Adoption 3.00% 12.20x
Baby Names 4.93% 10.94x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.49% 10.94x
Pet Cluster 24.88% 9.46x
Fantasy Name Generators 3.99% 9.12x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female