Dstillery Audiences

EXOTIC PETS

Audience Size: 87.8 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 87.8 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 82.50% 31.72x
Reptile Enthusiasts 85.53% 28.56x
Home Aquarium Enthusiasts 78.18% 28.49x
Pet Health and Nutrition Researchers 50.06% 22.43x
Aquarium Trip Planners 53.21% 20.36x
Animal Rights Researchers 49.12% 18.86x
Koi Pond Enthusiasts 49.94% 16.78x
Puppy and Dog Adopters 37.46% 15.82x
Beekeeping Enthusiasts 28.47% 14.82x
Pet Lovers 32.91% 14.69x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is H&M.

Location Composition Index
H&M 0.05% 3.37x
American Eagle Outfitters 0.06% 2.54x
Lululemon 0.02% 2.17x
Kate Spade 0.01% 1.85x
Express 0.05% 1.84x
Forever 21 0.02% 1.78x
Brooks Brothers 0.01% 1.70x
Banana Republic 0.03% 1.64x
Journeys 0.06% 1.62x
Dressbarn 0.03% 1.58x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 47.78% 387.84x
aquariumadvice.com 24.46% 355.40x
beautyofbirds.com 20.10% 336.72x
modestfish.com 23.31% 311.30x
fishlab.com 20.37% 303.41x
buildyouraquarium.com 21.28% 303.30x
bettacarefishguide.com 16.17% 278.71x
aquariumsource.com 22.44% 275.42x
fishkeepingworld.com 30.86% 239.41x
fishlore.com 36.66% 234.78x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 7.01% 44.69x
Pet Supplies 0.92% 41.46x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.50% 32.09x
Homesteading 5.77% 24.24x
Nature & Wildlife 2.03% 23.37x
Lawns & Pest Control 0.50% 17.27x
Auto Tires & Parts Repair Researchers 0.20% 16.39x
Vegans & Animal Welfare 0.43% 15.85x
Crossfit & Obstacle Race Enthusiasts 0.18% 14.28x
Equestrian Cluster 2.84% 13.12x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female