Dstillery Audiences

EXOTIC PETS

Audience Size: 31.6 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 74.59% 52.74x
Reptile Enthusiasts 76.24% 47.50x
Home Aquarium Enthusiasts 84.82% 36.80x
Pet Lovers 69.31% 36.50x
Baby Products Buyers 53.80% 35.45x
Pet Health and Nutrition Researchers 27.06% 32.59x
Aquarium Trip Planners 47.52% 23.06x
San Diego Activities Researchers 20.13% 22.94x
Pet Owners 48.18% 22.34x
Zoo Visitors 49.50% 22.05x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.05% 3.86x
Victoria's Secret 0.05% 3.57x
Gymboree 0.05% 2.39x
American Eagle Outfitters 0.05% 2.21x
Gap 0.03% 1.97x
Dressbarn 0.02% 1.95x
LOFT 0.03% 1.92x
White House Black Market 0.02% 1.73x
Coach 0.01% 1.70x
Zumiez 0.05% 1.47x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is petkeen.com.

Website Composition Index
petkeen.com 44.93% 74.72x
thesprucepets.com 60.54% 52.77x
backyardchickens.com 8.64% 46.93x
mom.com 17.80% 42.04x
hepper.com 18.43% 39.73x
cuteness.com 13.80% 37.86x
thenest.com 9.21% 29.28x
americanlisted.com 6.67% 28.64x
birdwatchinghq.com 6.39% 28.45x
oodle.com 5.10% 26.08x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 3.28% 64.46x
Nature & Wildlife 2.13% 25.75x
Homesteading 2.13% 20.58x
Pet Adoption 2.49% 17.49x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.49% 14.66x
Equestrian Cluster 1.58% 14.62x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.36% 11.98x
Pet Cluster 17.50% 10.01x
Baby Names 3.52% 9.20x
Assorted Topics (Viral Media, Paid Traffic) 0.67% 9.01x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male