Dstillery Audiences

EXOTIC PETS

Audience Size: 127.7 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 81.97% 29.35x
Home Aquarium Enthusiasts 74.29% 27.23x
Reptile Enthusiasts 81.58% 25.43x
Pet Health and Nutrition Researchers 45.91% 19.31x
Aquarium Trip Planners 51.63% 18.18x
Koi Pond Enthusiasts 53.00% 17.53x
Animal Rights Researchers 45.42% 16.80x
Dog Lovers 30.74% 14.99x
Puppy and Dog Adopters 35.27% 14.58x
Beekeeping Enthusiasts 29.36% 14.18x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Belk.

Location Composition Index
Belk 0.01% 3.70x
Forever 21 0.03% 3.04x
Lane Bryant 0.04% 2.49x
LOFT 0.03% 1.85x
Victoria's Secret 0.05% 1.77x
Dressbarn 0.02% 1.47x
Aeropostale 0.02% 1.39x
Maurices 0.04% 1.32x
Gymboree 0.01% 1.29x
The Childrens Place 0.03% 1.25x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is fishforums.net.

Website Composition Index
fishforums.net 20.27% 374.45x
reptilesmagazine.com 43.95% 349.34x
aquariumadvice.com 21.83% 322.63x
birdsnow.com 20.04% 318.45x
aquariadise.com 16.00% 312.10x
beautyofbirds.com 18.95% 294.21x
aquanswers.com 12.70% 273.39x
modestfish.com 22.81% 261.82x
oddlycutepets.com 11.70% 251.47x
aquariumsource.com 18.81% 247.82x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.69% 44.31x
Pet Forums 7.33% 40.56x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.84% 29.86x
Nature & Wildlife 1.75% 21.15x
Homesteading 5.64% 20.13x
Lawns & Pest Control 0.80% 17.06x
Vitamin Shoppers 0.14% 13.86x
Custom Gifts 0.14% 12.87x
Numerology & Astrology 0.66% 12.74x
Vegans & Animal Welfare 0.52% 12.27x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female