Dstillery Audiences

EXOTIC PETS

Audience Size: 263.5 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 263.5 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 79.91% 31.58x
Bird and Parrot Lovers 79.15% 31.20x
Reptile Enthusiasts 80.12% 28.18x
Koi Pond Enthusiasts 64.68% 23.77x
Aquarium Trip Planners 53.57% 21.01x
Pet Health and Nutrition Researchers 45.53% 20.88x
Animal Rights Researchers 48.45% 20.39x
Puppy and Dog Adopters 41.81% 18.31x
Pet Lovers 36.22% 17.20x
Dog Lovers 35.97% 17.16x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 2.92x
J. Crew 0.01% 2.66x
Talbots 0.02% 2.52x
White House Black Market 0.01% 1.71x
The Childrens Place 0.02% 1.54x
Aeropostale 0.01% 1.53x
Lane Bryant 0.01% 1.50x
Carhartt 0.27% 1.50x
Maurices 0.03% 1.48x
Victoria's Secret 0.02% 1.39x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is liveaquaria.com.

Website Composition Index
liveaquaria.com 12.39% 561.13x
animal-world.com 11.30% 547.77x
fishtanksdirect.com 11.15% 527.59x
backwaterreptiles.com 13.01% 522.37x
tropicalfishkeeping.com 16.00% 469.01x
cichlid-forum.com 9.60% 450.42x
aqueon.com 9.13% 388.17x
aquaticplantcentral.com 6.98% 364.25x
lafeber.com 11.71% 349.12x
reptilesmagazine.com 29.42% 323.37x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 7.65% 33.18x
Bird Watching 1.16% 31.27x
Pet Supplies 5.28% 28.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.68% 25.98x
Gadgets 0.23% 25.17x
Hobby Drones & Remote-Controlled Cars 0.87% 22.31x
Vaping 1.29% 22.19x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 2.78% 19.73x
Marijuana 0.63% 19.67x
Nature & Wildlife 4.56% 19.34x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female