Dstillery Audiences

EXOTIC PETS

Audience Size: 666.8 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 666.8 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 65.42% 28.94x
Animal Rights Researchers 23.03% 14.23x
Pet Lovers 26.33% 12.59x
Aquarium Trip Planners 31.16% 12.58x
Dog Lovers 19.73% 11.75x
Dog Breed Researchers 18.52% 10.98x
Animal Humane Society Helpers 17.57% 10.38x
Bird Watching Enthusiasts 20.28% 10.36x
Pet Food Shoppers 23.10% 10.11x
Lawn & Garden Enthusiasts 19.41% 9.45x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is REI.

Location Composition Index
REI 0.03% 1.91x
Hugo Boss 0.02% 1.38x
Lane Bryant 0.05% 1.25x
Calvin Klein 0.01% 1.23x
Madewell 0.02% 1.20x
Old Navy 0.07% 1.20x
Dressbarn 0.05% 1.16x
Saint Laurent Paris 0.01% 1.13x
Levi Strauss 0.01% 1.13x
The Childrens Place 0.05% 1.10x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is saltwateraquarium.com.

Website Composition Index
saltwateraquarium.com 5.37% 435.49x
3reef.com 6.23% 434.65x
thereeftank.com 6.24% 426.83x
premiumaquatics.com 4.17% 424.03x
cichlid-forum.com 3.47% 421.22x
tfhmagazine.com 6.47% 413.48x
exo-terra.com 4.16% 407.63x
aquabid.com 4.33% 398.37x
tropicalfishkeeping.com 8.37% 384.44x
kingsnake.com 3.14% 377.04x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 3.66% 20.54x
Bird Watching 2.06% 18.82x
Homesteading 4.10% 17.14x
Pet Supplies 8.23% 16.61x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 12.73x
Marijuana 1.83% 12.01x
Vaping 1.84% 11.56x
Lawns & Pest Control 7.27% 11.48x
Rural Living 0.15% 11.06x
Nature & Wildlife 7.29% 10.84x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female