Explore the Exotic Pets Audience
Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 57.5 thousand unique devices whose actions qualify for the Exotic Pets audience.
INTERESTS
The Exotic Pets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.
| Interest | Composition | Index |
| Home Aquarium Enthusiasts | 77.76% | 35.38x |
| Bird and Parrot Lovers | 75.72% | 35.35x |
| Reptile Enthusiasts | 79.46% | 31.90x |
| Pet Health and Nutrition Researchers | 40.41% | 25.32x |
| Aquarium Trip Planners | 54.16% | 23.15x |
| Koi Pond Enthusiasts | 49.75% | 18.09x |
| Toy Poodle Content Readers | 25.98% | 16.69x |
| Beekeeping Enthusiasts | 20.20% | 14.94x |
| Golden Retriever Content Readers | 21.05% | 14.42x |
| Puppy and Dog Adopters | 25.98% | 14.20x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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APPAREL RETAILERS
The Exotic Pets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Exotic Pets audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.04% | 3.51x |
| Jos A. Bank Clothiers | 0.03% | 2.82x |
| Banana Republic | 0.03% | 2.68x |
| Dressbarn | 0.03% | 2.67x |
| Journeys | 0.05% | 2.24x |
| Victoria's Secret | 0.05% | 2.05x |
| H&M | 0.02% | 1.95x |
| Madewell | 0.01% | 1.94x |
| Coach | 0.01% | 1.70x |
| Michael Kors | 0.02% | 1.64x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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WEBSITES
The Exotic Pets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.
| Website | Composition | Index |
| reptilesmagazine.com | 51.09% | 377.32x |
| fishlore.com | 36.04% | 282.93x |
| aquariumsource.com | 30.00% | 276.78x |
| fishkeepingworld.com | 31.79% | 236.82x |
| everythingreptiles.com | 27.96% | 178.03x |
| petsmart.com | 7.91% | 78.29x |
| petguide.com | 6.78% | 68.94x |
| petkeen.com | 42.22% | 45.04x |
| neeness.com | 13.75% | 40.95x |
| mom.com | 22.11% | 35.58x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 5.44% | 56.23x |
| Homesteading | 4.95% | 26.72x |
| Nature & Wildlife | 3.83% | 20.39x |
| Numerology & Astrology | 0.26% | 16.00x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.95% | 14.43x |
| Pet Adoption | 3.87% | 11.96x |
| Equestrian Cluster | 2.26% | 11.81x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.28% | 11.76x |
| Writing & Publishing | 0.23% | 11.49x |
| Comedy Content | 0.20% | 10.91x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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DEMOGRAPHICS
The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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