Dstillery Audiences

EXOTIC PETS

Audience Size: 57.5 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 57.5 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 77.76% 35.38x
Bird and Parrot Lovers 75.72% 35.35x
Reptile Enthusiasts 79.46% 31.90x
Pet Health and Nutrition Researchers 40.41% 25.32x
Aquarium Trip Planners 54.16% 23.15x
Koi Pond Enthusiasts 49.75% 18.09x
Toy Poodle Content Readers 25.98% 16.69x
Beekeeping Enthusiasts 20.20% 14.94x
Golden Retriever Content Readers 21.05% 14.42x
Puppy and Dog Adopters 25.98% 14.20x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Forever 21.

Location Composition Index
Forever 21 0.04% 3.51x
Jos A. Bank Clothiers 0.03% 2.82x
Banana Republic 0.03% 2.68x
Dressbarn 0.03% 2.67x
Journeys 0.05% 2.24x
Victoria's Secret 0.05% 2.05x
H&M 0.02% 1.95x
Madewell 0.01% 1.94x
Coach 0.01% 1.70x
Michael Kors 0.02% 1.64x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 51.09% 377.32x
fishlore.com 36.04% 282.93x
aquariumsource.com 30.00% 276.78x
fishkeepingworld.com 31.79% 236.82x
everythingreptiles.com 27.96% 178.03x
petsmart.com 7.91% 78.29x
petguide.com 6.78% 68.94x
petkeen.com 42.22% 45.04x
neeness.com 13.75% 40.95x
mom.com 22.11% 35.58x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.44% 56.23x
Homesteading 4.95% 26.72x
Nature & Wildlife 3.83% 20.39x
Numerology & Astrology 0.26% 16.00x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.95% 14.43x
Pet Adoption 3.87% 11.96x
Equestrian Cluster 2.26% 11.81x
Assorted Topics (Viral Media, Paid Traffic) 1.28% 11.76x
Writing & Publishing 0.23% 11.49x
Comedy Content 0.20% 10.91x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female