Dstillery Audiences

EXOTIC PETS

Audience Size: 156.1 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 156.1 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 78.38% 25.13x
Bird and Parrot Lovers 83.34% 23.57x
Reptile Enthusiasts 82.20% 21.18x
Koi Pond Enthusiasts 65.26% 17.22x
Animal Rights Researchers 51.11% 16.85x
Aquarium Trip Planners 53.28% 16.36x
Pet Health and Nutrition Researchers 51.23% 16.05x
Puppy and Dog Adopters 43.41% 15.02x
Dog Breed Researchers 39.76% 14.27x
Dog Lovers 40.05% 13.14x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 3.15x
Lululemon 0.01% 2.34x
Mens Wearhouse 0.04% 2.25x
Lane Bryant 0.02% 2.08x
Chicos 0.02% 2.03x
Aeropostale 0.02% 1.98x
American Eagle Outfitters 0.02% 1.96x
Buckle 0.02% 1.74x
The Childrens Place 0.02% 1.56x
Jos A. Bank Clothiers 0.01% 1.36x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is aquariacentral.com.

Website Composition Index
aquariacentral.com 13.10% 363.94x
monsterfishkeepers.com 13.72% 351.40x
reptilesmagazine.com 31.40% 325.67x
japanesefightingfish.org 12.10% 302.92x
theaquariumguide.com 13.36% 282.65x
fishforums.net 18.69% 271.64x
aquariumadvice.com 20.38% 247.96x
bhbreptiles.com 7.37% 224.36x
arachnoboards.com 8.83% 217.73x
fishlore.com 27.72% 207.50x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 8.53% 30.96x
Pet Supplies 4.77% 28.31x
Bird Watching 1.14% 28.20x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 27.43x
Vaping 1.12% 23.48x
Hobby Drones & Remote-Controlled Cars 0.71% 21.76x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 2.72% 20.77x
Gadgets 0.15% 20.59x
Marijuana 0.45% 18.19x
Nature & Wildlife 3.61% 17.52x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female