Dstillery Audiences

EXOTIC PETS

Audience Size: 679 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 679 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 64.55% 27.61x
Pet Lovers 25.89% 12.18x
Dog Lovers 18.30% 11.16x
Bird Watching Enthusiasts 19.66% 10.02x
Pet Food Shoppers 22.85% 9.79x
Piercing Fans 25.83% 9.07x
Lawn & Garden Enthusiasts 19.30% 8.98x
Pet Owners 42.51% 8.91x
Off the Grid Living Enthusiasts 21.15% 8.83x
Backyard Farmers 40.43% 8.14x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is The North Face.

Location Composition Index
The North Face 0.03% 1.45x
Abercrombie & Fitch 0.02% 1.34x
Columbia 0.01% 1.30x
Lane Bryant 0.04% 1.21x
Ralph Lauren 0.01% 1.18x
Express 0.03% 1.15x
Zumiez 0.03% 1.14x
Zara 0.02% 1.14x
Forever 21 0.04% 1.09x
Dressbarn 0.04% 1.08x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.02% 457.36x
thereeftank.com 6.23% 447.43x
saltwateraquarium.com 6.64% 446.79x
cichlid-forum.com 3.41% 440.47x
exo-terra.com 3.96% 431.05x
tfhmagazine.com 8.03% 419.43x
aquabid.com 4.35% 417.32x
saltwaterfish.com 8.80% 413.20x
tropicalfishkeeping.com 7.89% 406.84x
kingsnake.com 3.16% 394.20x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 3.11% 20.01x
Bird Watching 2.10% 18.05x
Homesteading 3.89% 16.72x
Pet Supplies 7.97% 16.11x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.77% 11.69x
Marijuana 1.77% 11.49x
Vaping 1.81% 11.39x
Hobby Drones & Remote-Controlled Cars 0.95% 10.75x
Lawns & Pest Control 7.38% 10.73x
Assorted Topics #11458 (Forum Hosting, Website Creation, Celebrity Photos, Humor) 3.30% 10.49x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999