Dstillery Audiences

EXOTIC PETS

Audience Size: 635.1 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 635.1 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 66.95% 32.01x
Reptile Enthusiasts 66.57% 29.68x
Bird and Parrot Lovers 50.95% 24.86x
Koi Pond Enthusiasts 47.69% 23.97x
Animal Rights Researchers 32.27% 16.18x
Aquarium Trip Planners 31.40% 14.31x
Pet Lovers 25.19% 14.15x
Dog Lovers 20.69% 12.71x
Dog Breed Researchers 24.98% 12.44x
Bird Watching Enthusiasts 19.94% 11.76x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.44x
Belk 0.02% 1.29x
Uniqlo 0.02% 1.22x
Hollister 0.03% 1.21x
Lorna Jane 0.01% 1.19x
Levi Strauss 0.01% 1.18x
Aeropostale 0.03% 1.16x
Madewell 0.02% 1.12x
Mens Wearhouse 0.27% 1.10x
J. Crew 0.04% 1.07x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.59% 487.44x
saltwateraquarium.com 4.15% 486.58x
thereeftank.com 6.68% 475.62x
tfhmagazine.com 4.87% 460.25x
exo-terra.com 4.30% 453.13x
aquabid.com 4.14% 444.64x
fluvalaquatics.com 4.86% 427.35x
tropicalfishkeeping.com 9.31% 419.63x
saltwaterfish.com 10.62% 414.12x
thatpetplace.com 12.98% 393.61x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.07% 23.11x
Bird Watching 1.84% 20.84x
Homesteading 4.34% 18.80x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 18.72x
Pet Supplies 8.21% 17.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 14.22x
Environmental Conservation 0.06% 14.11x
Lawns & Pest Control 6.75% 12.92x
Custom T-Shirts 0.08% 12.92x
Marijuana 1.67% 12.89x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female