Dstillery Audiences

EXOTIC PETS

Audience Size: 107.3 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 107.3 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 81.67% 30.03x
Home Aquarium Enthusiasts 77.60% 27.77x
Reptile Enthusiasts 82.85% 27.01x
Aquarium Trip Planners 52.92% 19.76x
Pet Health and Nutrition Researchers 46.58% 19.65x
Koi Pond Enthusiasts 56.29% 18.57x
Animal Rights Researchers 45.09% 18.13x
Puppy and Dog Adopters 36.57% 15.44x
Dog Lovers 30.82% 15.26x
Pet Lovers 32.11% 14.13x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Maurices.

Location Composition Index
Maurices 0.03% 5.06x
Belk 0.01% 3.70x
Victoria's Secret 0.02% 3.61x
Old Navy 0.02% 3.15x
Journeys 0.02% 2.73x
Gymboree 0.02% 2.08x
Carhartt 0.09% 2.00x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 38.92% 439.11x
fishforums.net 19.68% 372.52x
birdsnow.com 19.13% 338.50x
beautyofbirds.com 15.92% 332.15x
aquariumadvice.com 21.02% 330.56x
modestfish.com 21.38% 260.98x
aquariumsource.com 14.78% 256.97x
bettacarefishguide.com 13.13% 248.42x
buildyouraquarium.com 19.23% 225.57x
fishlore.com 33.63% 221.85x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.56% 53.54x
Pet Forums 6.47% 39.50x
Pet Supplies 1.73% 35.56x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 1.08% 27.81x
Vaping 0.30% 24.95x
Lawns & Pest Control 1.27% 23.51x
Nature & Wildlife 1.57% 21.50x
Homesteading 4.91% 20.05x
Reproductive Health 0.17% 17.80x
Eye Health & Vision 0.26% 14.72x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female