Dstillery Audiences

EXOTIC PETS

Audience Size: 110.4 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 110.4 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 82.90% 33.97x
Home Aquarium Enthusiasts 79.19% 30.66x
Reptile Enthusiasts 83.74% 30.42x
Pet Health and Nutrition Researchers 48.95% 24.23x
Animal Rights Researchers 49.71% 22.30x
Koi Pond Enthusiasts 60.74% 21.30x
Aquarium Trip Planners 51.98% 20.89x
Puppy and Dog Adopters 41.45% 20.24x
Dog Lovers 34.96% 19.20x
Pet Lovers 36.31% 18.03x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Belk.

Location Composition Index
Belk 0.01% 3.70x
Zumiez 0.03% 3.64x
Victoria's Secret 0.05% 2.77x
White House Black Market 0.03% 2.45x
Gymboree 0.02% 2.08x
Old Navy 0.03% 2.08x
Chicos 0.02% 1.92x
Journeys 0.03% 1.49x
Carhartt 0.14% 1.21x
The Childrens Place 0.02% 1.16x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 35.98% 472.74x
fishforums.net 17.99% 379.82x
aquariumadvice.com 19.89% 345.83x
birdsnow.com 18.33% 340.82x
modestfish.com 18.63% 264.41x
fishlore.com 29.53% 252.00x
fishkeepingworld.com 28.31% 206.42x
buildyouraquarium.com 16.72% 195.58x
aquariumadviser.com 18.81% 193.99x
fishlab.com 17.11% 177.35x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.79% 50.35x
Pet Supplies 3.32% 48.04x
Pet Forums 6.86% 46.38x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.37% 43.30x
Vaping 0.65% 35.93x
Hobby Drones & Remote-Controlled Cars 0.42% 32.12x
Job Interview Process 0.29% 29.34x
Roleplay & Fantasy Games 0.34% 29.19x
Reproductive Health 0.39% 28.74x
Robotics 0.34% 28.16x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female