Dstillery Audiences

EXOTIC PETS

Audience Size: 601.8 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 601.8 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 66.84% 38.47x
Reptile Enthusiasts 66.89% 37.14x
Bird and Parrot Lovers 50.26% 29.93x
Koi Pond Enthusiasts 47.64% 28.68x
Animal Rights Researchers 32.11% 18.76x
Aquarium Trip Planners 30.76% 17.19x
Pet Lovers 26.23% 15.35x
Pet Owners 28.43% 14.99x
Dog Breed Researchers 24.31% 14.42x
Bird Watching Enthusiasts 19.54% 13.59x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.66x
REI 0.02% 1.39x
Gymboree 0.02% 1.37x
Journeys 0.03% 1.23x
Supreme 0.01% 1.16x
The Childrens Place 0.03% 1.11x
Abercrombie & Fitch 0.02% 1.11x
Mens Wearhouse 0.42% 1.09x
Aeropostale 0.01% 1.07x
Hollister 0.03% 1.07x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.51% 389.91x
saltwateraquarium.com 3.49% 386.15x
thereeftank.com 6.86% 381.04x
tfhmagazine.com 4.07% 370.84x
fluvalaquatics.com 3.73% 363.67x
exo-terra.com 4.39% 360.07x
cichlid-forum.com 4.16% 359.00x
aquabid.com 4.20% 354.98x
tropicalfishkeeping.com 9.68% 339.58x
kingsnake.com 3.26% 335.86x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.48% 20.96x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 20.80x
Bird Watching 1.80% 20.47x
Pet Supplies 7.93% 17.27x
Homesteading 4.90% 16.91x
Custom T-Shirts 0.06% 14.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.74% 13.76x
Environmental Conservation 0.07% 13.75x
Rural Living 0.12% 13.02x
Marijuana 1.55% 12.78x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female