Dstillery Audiences

EXOTIC PETS

Audience Size: 450.9 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 450.9 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 76.30% 26.65x
Reptile Enthusiasts 78.58% 25.95x
Bird and Parrot Lovers 62.68% 21.34x
Koi Pond Enthusiasts 61.67% 20.19x
Animal Rights Researchers 43.37% 16.11x
Pet Health and Nutrition Researchers 42.63% 16.01x
Aquarium Trip Planners 43.86% 15.57x
Puppy and Dog Adopters 36.81% 14.13x
Pet Lovers 34.63% 13.77x
Dog Breed Researchers 34.15% 13.50x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.29x
REI 0.02% 1.61x
The North Face 0.02% 1.50x
Patagonia 0.01% 1.34x
Carhartt 0.41% 1.32x
Express 0.09% 1.13x
Eddie Bauer 0.02% 1.12x
Aeropostale 0.06% 1.06x
Old Navy 0.08% 1.05x
Dressbarn 0.03% 1.04x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is 3reef.com.

Website Composition Index
3reef.com 6.56% 450.92x
premiumaquatics.com 5.45% 429.38x
exo-terra.com 4.98% 414.34x
thereeftank.com 6.86% 413.19x
saltwaterfish.com 11.38% 367.42x
cichlid-forum.com 6.38% 362.60x
tropicalfishkeeping.com 11.39% 359.83x
thatpetplace.com 10.97% 359.30x
animal-world.com 13.63% 346.38x
liveaquaria.com 17.70% 346.28x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 31.38x
Pet Forums 5.65% 26.47x
Bird Watching 1.53% 22.07x
Pet Supplies 6.59% 19.48x
Homesteading 5.71% 18.34x
Custom T-Shirts 0.05% 16.88x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.78% 15.30x
Marijuana 1.06% 14.87x
Vaping 1.62% 13.20x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 3.02% 13.18x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female