Dstillery Audiences

EXOTIC PETS

Audience Size: 319.8 Thousand Devices

Explore the Exotic Pets Audience

Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 319.8 thousand unique devices whose actions qualify for the Exotic Pets audience.

Dstillery Crafted Audiences

INTERESTS

The Exotic Pets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 75.13% 27.87x
Reptile Enthusiasts 77.36% 27.29x
Bird and Parrot Lovers 61.31% 22.40x
Koi Pond Enthusiasts 58.81% 22.39x
Animal Rights Researchers 42.30% 16.85x
Pet Health and Nutrition Researchers 41.48% 16.42x
Aquarium Trip Planners 41.88% 15.86x
Puppy and Dog Adopters 35.56% 14.68x
Dog Breed Researchers 33.98% 14.15x
Pet Lovers 33.56% 13.77x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exotic Pets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exotic Pets audience is The North Face.

Location Composition Index
The North Face 0.02% 1.66x
Carhartt 0.09% 1.49x
Eddie Bauer 0.03% 1.36x
Bonobos 0.03% 1.32x
Coach 0.05% 1.23x
Chicos 0.06% 1.23x
Lululemon 0.04% 1.22x
Mens Wearhouse 0.11% 1.15x
J. Crew 0.02% 1.12x
Express 0.03% 1.06x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exotic Pets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exotic Pets audience is reptilesmagazine.com.

Website Composition Index
reptilesmagazine.com 33.73% 206.62x
lafeber.com 13.06% 200.14x
fishlore.com 13.03% 195.40x
aquariumadviser.com 12.64% 173.65x
fishkeepingworld.com 15.26% 156.89x
petsuppliesplus.com 7.36% 86.41x
petguide.com 6.08% 43.62x
petclassifieds.us 3.59% 38.69x
thesprucepets.com 49.43% 35.37x
petplace.com 6.51% 32.57x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exotic Pets audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 27.61x
Pet Forums 5.60% 26.36x
Bird Watching 1.76% 23.74x
Pet Supplies 6.91% 19.28x
Homesteading 5.72% 18.49x
Custom T-Shirts 0.05% 17.36x
Marijuana 1.09% 14.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 14.24x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 3.35% 13.57x
Vaping 1.64% 13.36x
Composition Percentage: The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exotic Pets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female