Explore the Exotic Pets Audience
Below you'll find more information about the Exotic Pets audience, broken down in different categories based on their digital and physical behaviors. These are 666.8 thousand unique devices whose actions qualify for the Exotic Pets audience.
INTERESTS
The Exotic Pets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Exotic Pets audience is Home Aquarium Enthusiasts.
| Interest | Composition | Index |
| Home Aquarium Enthusiasts | 65.42% | 28.94x |
| Animal Rights Researchers | 23.03% | 14.23x |
| Pet Lovers | 26.33% | 12.59x |
| Aquarium Trip Planners | 31.16% | 12.58x |
| Dog Lovers | 19.73% | 11.75x |
| Dog Breed Researchers | 18.52% | 10.98x |
| Animal Humane Society Helpers | 17.57% | 10.38x |
| Bird Watching Enthusiasts | 20.28% | 10.36x |
| Pet Food Shoppers | 23.10% | 10.11x |
| Lawn & Garden Enthusiasts | 19.41% | 9.45x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Interest attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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APPAREL RETAILERS
The Exotic Pets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Exotic Pets audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.91x |
| Hugo Boss | 0.02% | 1.38x |
| Lane Bryant | 0.05% | 1.25x |
| Calvin Klein | 0.01% | 1.23x |
| Madewell | 0.02% | 1.20x |
| Old Navy | 0.07% | 1.20x |
| Dressbarn | 0.05% | 1.16x |
| Saint Laurent Paris | 0.01% | 1.13x |
| Levi Strauss | 0.01% | 1.13x |
| The Childrens Place | 0.05% | 1.10x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Location attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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WEBSITES
The Exotic Pets audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Exotic Pets audience is saltwateraquarium.com.
| Website | Composition | Index |
| saltwateraquarium.com | 5.37% | 435.49x |
| 3reef.com | 6.23% | 434.65x |
| thereeftank.com | 6.24% | 426.83x |
| premiumaquatics.com | 4.17% | 424.03x |
| cichlid-forum.com | 3.47% | 421.22x |
| tfhmagazine.com | 6.47% | 413.48x |
| exo-terra.com | 4.16% | 407.63x |
| aquabid.com | 4.33% | 398.37x |
| tropicalfishkeeping.com | 8.37% | 384.44x |
| kingsnake.com | 3.14% | 377.04x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Web attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Exotic Pets audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 3.66% | 20.54x |
| Bird Watching | 2.06% | 18.82x |
| Homesteading | 4.10% | 17.14x |
| Pet Supplies | 8.23% | 16.61x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.82% | 12.73x |
| Marijuana | 1.83% | 12.01x |
| Vaping | 1.84% | 11.56x |
| Lawns & Pest Control | 7.27% | 11.48x |
| Rural Living | 0.15% | 11.06x |
| Nature & Wildlife | 7.29% | 10.84x |
Composition Percentage:
The overlap percentage between the Exotic Pets audience and the Content Affinity attribute.
Index: A comparison of the Exotic Pets audience to the internet population.
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DEMOGRAPHICS
The Exotic Pets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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