Dstillery Audiences

EYE HEALTH & VISION

Audience Size: 439.2 Thousand Devices

Explore the Eye Health & Vision Audience

Below you'll find more information about the Eye Health & Vision audience, broken down in different categories based on their digital and physical behaviors. These are 439.2 thousand unique devices whose actions qualify for the Eye Health & Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Eye Health & Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eye Health & Vision audience is Eyeglasses & Contact Lens Buyers.

Interest Composition Index
Eyeglasses & Contact Lens Buyers 72.78% 31.77x
Eyeglasses Shoppers 45.43% 23.68x
Heart Surgery Researchers 35.49% 21.97x
Foot Pain Sufferers 36.71% 21.23x
Doctors 43.45% 19.86x
Gastrointestinal Researchers 36.75% 19.55x
Eye Health Researchers 32.70% 19.52x
Arthritis Sufferers 37.07% 19.21x
Sinus Researchers 32.18% 18.70x
Retired Budget Healthcare Shoppers 31.92% 18.61x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Interest attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eye Health & Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eye Health & Vision audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.66x
Levi Strauss 0.02% 1.61x
Chicos 0.07% 1.58x
Armani 0.04% 1.58x
Victoria's Secret 0.12% 1.55x
Tommy Bahama 0.03% 1.54x
Madewell 0.03% 1.47x
Columbia 0.01% 1.35x
Hollister 0.03% 1.34x
American Eagle Outfitters 0.06% 1.34x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Location attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eye Health & Vision audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eye Health & Vision audience is lasik.com.

Website Composition Index
lasik.com 3.38% 292.48x
lensesrx.com 4.35% 281.59x
aapos.org 17.43% 248.83x
brightfocus.org 15.64% 230.14x
bettereyewear.com 7.49% 227.29x
vintandyork.com 12.33% 222.96x
firmoo.com 29.35% 214.47x
pearlevision.com 4.32% 183.48x
jcpenneyoptical.com 8.64% 153.49x
zennioptical.com 18.61% 151.19x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Web attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eye Health & Vision audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.11% 27.96x
Reproductive Health 9.12% 24.83x
Dermatology 10.93% 24.35x
Dental Health 7.63% 23.84x
As Seen On TV Products 0.16% 22.39x
Cardiac & Other Health Research 9.85% 21.97x
Disease Cluster 5.69% 21.88x
Natural Diet & Supplement Researchers 9.90% 19.38x
Nutrition & Diabetic Living 1.22% 18.47x
Perfume, Makeup & Cosmetics 2.26% 18.29x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Content Affinity attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eye Health & Vision audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female