Dstillery Audiences

EYE HEALTH & VISION

Audience Size: 14.8 Thousand Devices

Explore the Eye Health & Vision Audience

Below you'll find more information about the Eye Health & Vision audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Eye Health & Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Eye Health & Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eye Health & Vision audience is Professional Medical Journal Readers.

Interest Composition Index
Professional Medical Journal Readers 55.02% 29.53x
Foot Pain Sufferers 51.81% 28.58x
Medical Science Researchers 49.80% 27.18x
Eyeglasses Shoppers 63.05% 27.14x
Eyeglasses & Contact Lens Buyers 76.71% 26.66x
Wellness Enthusiasts 46.18% 26.53x
Online Health Researchers 40.56% 25.97x
Headache and Migraine Sufferers 43.78% 25.68x
Heartburn Sufferers 41.77% 25.46x
Doctors 52.61% 25.19x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Interest attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eye Health & Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eye Health & Vision audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.73x
Carhartt 0.14% 1.41x
Urban Outfitters 0.01% 0.98x
Topshop 0.01% 0.61x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Location attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eye Health & Vision audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eye Health & Vision audience is petmd.com.

Website Composition Index
petmd.com 15.50% 41.28x
nerdwallet.com 15.17% 36.49x
ampproject.org 19.01% 32.94x
barnesandnoble.com 18.05% 28.83x
instructables.com 16.05% 28.26x
healthprep.com 19.53% 27.64x
cvs.com 20.76% 26.16x
mumsnet.com 10.39% 25.57x
intelius.com 8.85% 25.13x
patient.info 15.17% 24.23x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Web attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eye Health & Vision audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 3.35% 75.82x
Diabetes Research 2.28% 60.94x
Natural Diet & Supplement Researchers 2.00% 46.11x
Pharmacy 4.57% 41.51x
Dental Health 1.93% 40.65x
Medical & Pharmaceutical Scholarship 8.42% 39.59x
Paleo & Keto Diet Enthusiasts 3.28% 38.66x
Medical Diagnostics 10.49% 37.38x
Healthcare - Dermatology & Aging 21.77% 35.93x
Back & Spine 6.28% 34.75x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Content Affinity attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eye Health & Vision audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female