Dstillery Audiences

EYE HEALTH & VISION

Audience Size: 44.9 Thousand Devices

Explore the Eye Health & Vision Audience

Below you'll find more information about the Eye Health & Vision audience, broken down in different categories based on their digital and physical behaviors. These are 44.9 thousand unique devices whose actions qualify for the Eye Health & Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Eye Health & Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eye Health & Vision audience is Eyeglasses & Contact Lens Buyers.

Interest Composition Index
Eyeglasses & Contact Lens Buyers 78.19% 20.06x
Professional Medical Journal Readers 59.16% 19.48x
Eyeglasses Shoppers 60.79% 18.64x
Foot Pain Sufferers 55.92% 17.79x
Dermatologists 51.28% 17.06x
Online Health Researchers 43.16% 17.05x
Medical Science Researchers 50.12% 17.02x
Wellness Enthusiasts 50.12% 16.76x
Doctors 54.76% 16.74x
Heart Surgery Researchers 48.03% 16.74x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Interest attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eye Health & Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eye Health & Vision audience is Journeys.

Location Composition Index
Journeys 0.04% 2.93x
Patagonia 0.01% 2.73x
Chicos 0.02% 1.96x
Express 0.02% 1.94x
Aeropostale 0.01% 1.76x
Victoria's Secret 0.02% 1.38x
Old Navy 0.02% 1.32x
Carhartt 0.17% 1.19x
Maurices 0.02% 1.19x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Location attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eye Health & Vision audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eye Health & Vision audience is aao.org.

Website Composition Index
aao.org 61.66% 419.90x
zennioptical.com 29.16% 200.68x
jamanetwork.com 11.17% 70.93x
rarediseases.org 7.58% 66.05x
aafp.org 11.98% 57.04x
cedars-sinai.org 6.57% 56.71x
aad.org 9.48% 54.50x
labtestsonline.org 8.62% 54.34x
alberta.ca 10.69% 50.94x
cancer.org 12.42% 48.91x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Web attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eye Health & Vision audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.73% 54.39x
Arthritis & Bones 4.77% 52.51x
Disease Cluster 3.12% 51.39x
Cardiac & Other Health Research 2.56% 46.98x
Diabetes Research 3.42% 41.79x
Natural Diet & Supplement Researchers 2.73% 33.82x
Dermatology 1.30% 31.15x
California Universities 2.30% 28.83x
Medical & Pharmaceutical Scholarship 11.62% 28.73x
Dental Health 2.60% 28.35x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Content Affinity attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eye Health & Vision audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female