Dstillery Audiences

EYE HEALTH & VISION

Audience Size: 499.2 Thousand Devices

Explore the Eye Health & Vision Audience

Below you'll find more information about the Eye Health & Vision audience, broken down in different categories based on their digital and physical behaviors. These are 499.2 thousand unique devices whose actions qualify for the Eye Health & Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Eye Health & Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eye Health & Vision audience is Eyeglasses & Contact Lens Buyers.

Interest Composition Index
Eyeglasses & Contact Lens Buyers 71.78% 28.79x
Eyeglasses Shoppers 44.94% 21.54x
Eye Health Researchers 29.90% 18.10x
Doctors 42.08% 17.75x
Medical Consultation Researchers 36.12% 17.42x
Gastrointestinal Researchers 36.35% 16.75x
Arthritis Sufferers 35.89% 16.67x
Pharmacy Shoppers 29.81% 16.36x
Sinus Researchers 30.88% 16.33x
Medical Science Researchers 34.67% 16.06x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Interest attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eye Health & Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eye Health & Vision audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.33x
Express 0.03% 1.28x
Hollister 0.02% 1.27x
American Apparel 0.04% 1.25x
Michael Kors 0.02% 1.21x
Belk 0.02% 1.18x
The North Face 0.02% 1.13x
Free People 0.02% 1.11x
American Eagle Outfitters 0.06% 1.11x
Eddie Bauer 0.01% 1.10x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Location attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eye Health & Vision audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eye Health & Vision audience is lensesrx.com.

Website Composition Index
lensesrx.com 3.84% 312.35x
lasik.com 4.00% 263.72x
blindness.org 2.54% 222.50x
brightfocus.org 13.36% 216.79x
aapos.org 17.49% 215.83x
vintandyork.com 12.00% 204.73x
bettereyewear.com 7.58% 197.48x
firmoo.com 32.61% 186.37x
mauijim.com 2.43% 166.23x
pearlevision.com 4.89% 163.41x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Web attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eye Health & Vision audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 9.73% 24.64x
Reproductive Health 9.12% 21.39x
Dental Health 7.32% 20.92x
Dermatology 11.45% 19.86x
Disease Cluster 5.19% 19.28x
Cardiac & Other Health Research 9.49% 18.94x
Natural Diet & Supplement Researchers 9.73% 16.90x
Back & Spine 15.97% 16.50x
Healthy Eating Researchers 5.39% 16.07x
Perfume, Makeup & Cosmetics 2.15% 15.96x
Composition Percentage: The overlap percentage between the Eye Health & Vision audience and the Content Affinity attribute.
Index: A comparison of the Eye Health & Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eye Health & Vision audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female