Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 776.7 thousand unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 48.18% | 24.00x |
| Shelf-Stable Food Content Readers | 27.96% | 22.24x |
| Homeschooling Parents | 53.56% | 21.08x |
| Coupon Researchers | 41.38% | 20.51x |
| Involved Parents | 44.76% | 19.97x |
| Pantry Recipes Researchers | 23.83% | 19.40x |
| Hands-On Parents | 55.07% | 18.98x |
| Healthy Snacks Shoppers | 37.81% | 18.43x |
| Misc-Deal Seekers or Coupon Shoppers | 33.13% | 18.18x |
| Recipe Researchers | 35.42% | 18.02x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.16x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 2.98% | 77.60x |
| growingajeweledrose.com | 5.26% | 74.97x |
| eighteen25.com | 1.75% | 73.59x |
| modernparentsmessykids.com | 1.74% | 72.37x |
| notimeforflashcards.com | 6.37% | 71.30x |
| growinghandsonkids.com | 1.70% | 70.68x |
| blessedbeyondadoubt.com | 1.28% | 70.40x |
| handsonaswegrow.com | 7.30% | 69.57x |
| livingwellspendingless.com | 1.06% | 68.30x |
| happydealhappyday.com | 1.05% | 68.18x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.53% | 50.34x |
| Scrapbooking & Home Art Projects | 9.48% | 38.86x |
| Mommy Bloggers | 18.01% | 33.06x |
| Coupons & Family | 13.72% | 32.61x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.64% | 28.96x |
| Cakes & Sweets | 2.11% | 28.66x |
| Homeschooling | 0.13% | 27.40x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.12% | 27.29x |
| Female Lifestyle Content Readers | 5.97% | 26.26x |
| New Parents | 4.73% | 25.66x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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