Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.19% | 20.78x |
| Pantry Recipes Researchers | 0.19% | 20.41x |
| Parents with Kids | 45.16% | 19.49x |
| Homeschooling Parents | 48.99% | 18.78x |
| Involved Parents | 44.83% | 18.01x |
| Hands-On Parents | 48.71% | 17.89x |
| Coupon Researchers | 38.17% | 17.39x |
| Recipe Researchers | 32.70% | 15.68x |
| Healthy Snacks Shoppers | 35.87% | 15.48x |
| Working Parents | 36.08% | 15.46x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 5.14% | 53.95x |
| eighteen25.com | 2.19% | 53.82x |
| happydealhappyday.com | 1.12% | 53.37x |
| gracefullittlehoneybee.com | 4.47% | 52.25x |
| modernparentsmessykids.com | 2.15% | 51.52x |
| icanteachmychild.com | 3.80% | 51.22x |
| thefrugalnavywife.com | 2.61% | 51.18x |
| simplelifeofafrugalwife.com | 1.00% | 50.89x |
| growinghandsonkids.com | 1.56% | 50.87x |
| motherrisingbirth.com | 3.62% | 50.59x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.51% | 38.15x |
| Scrapbooking & Home Art Projects | 10.30% | 31.11x |
| Mommy Bloggers | 15.40% | 28.36x |
| Coupons & Family | 13.75% | 27.62x |
| Comedy Content | 0.64% | 26.16x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.09% | 26.05x |
| Decoration & Fabric | 0.03% | 26.01x |
| Homeschooling | 0.56% | 22.82x |
| Female Lifestyle Content Readers | 7.94% | 22.33x |
| Home Decoration Content Readers | 28.67% | 20.52x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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