Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.6 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 51.32% 18.23x
Homeschooling Parents 54.80% 17.05x
Involved Parents 51.35% 17.03x
Hands-On Parents 54.55% 16.56x
Coupon Researchers 44.53% 16.42x
Working Parents 41.67% 15.08x
Healthy Snacks Shoppers 40.01% 15.04x
Cook at Home Parents 39.71% 14.93x
Recipe Researchers 38.63% 14.51x
Misc-Deal Seekers or Coupon Shoppers 37.72% 14.47x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Belk.

Location Composition Index
Belk 0.01% 1.36x
Carhartt 0.30% 1.17x
Dressbarn 0.03% 1.15x
Chicos 0.04% 0.98x
Mens Wearhouse 0.05% 0.94x
Gymboree 0.04% 0.93x
White House Black Market 0.05% 0.93x
Journeys 0.08% 0.92x
Eddie Bauer 0.02% 0.92x
LOFT 0.05% 0.92x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 6.13% 67.01x
eighteen25.com 2.79% 66.79x
gracefullittlehoneybee.com 5.40% 66.14x
simplelifeofafrugalwife.com 1.17% 65.91x
adebtfreestressfreelife.com 1.21% 63.74x
happydealhappyday.com 1.23% 63.48x
icanteachmychild.com 4.28% 63.25x
modernparentsmessykids.com 2.48% 62.70x
motherrisingbirth.com 3.57% 62.67x
thefrugalnavywife.com 2.31% 62.54x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.48% 39.59x
Scrapbooking & Home Art Projects 11.46% 32.82x
Mommy Bloggers 14.55% 31.19x
Coupons & Family 15.70% 29.56x
Comedy Content 0.93% 28.75x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.98% 27.61x
Decoration & Fabric 0.05% 26.74x
Female Lifestyle Content Readers 9.12% 23.61x
Homeschooling 0.63% 22.93x
DIY Decoration & Furniture 4.50% 22.14x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female