Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.5 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 52.50% 22.00x
Involved Parents 52.63% 20.30x
Homeschooling Parents 55.14% 19.54x
Coupon Researchers 45.05% 19.11x
Hands-On Parents 55.73% 19.00x
Misc-Deal Seekers or Coupon Shoppers 37.89% 17.42x
Working Parents 43.49% 17.12x
Healthy Snacks Shoppers 41.75% 16.79x
Kitchen & Bathroom Remodelers 40.02% 16.76x
Recipe Researchers 39.48% 16.68x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.43x
Buckle 0.06% 1.13x
Chicos 0.04% 1.08x
Madewell 0.01% 1.05x
Lane Bryant 0.04% 1.05x
Eddie Bauer 0.02% 1.04x
Bonobos 0.02% 1.04x
Talbots 0.03% 1.02x
Jos A. Bank Clothiers 0.05% 1.00x
Gymboree 0.04% 0.99x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is gracefullittlehoneybee.com.

Website Composition Index
gracefullittlehoneybee.com 5.39% 80.28x
adebtfreestressfreelife.com 1.37% 80.23x
eighteen25.com 2.91% 79.48x
motherrisingbirth.com 4.12% 79.30x
growingajeweledrose.com 6.24% 79.13x
overthebigmoon.com 4.16% 77.84x
stylevast.com 1.26% 77.39x
modernparentsmessykids.com 2.47% 77.36x
happydealhappyday.com 1.29% 77.03x
theidearoom.net 7.24% 76.12x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 43.92x
Scrapbooking & Home Art Projects 11.49% 38.05x
Mommy Bloggers 14.47% 36.45x
Coupons & Family 15.66% 34.07x
Comedy Content 1.01% 32.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.80% 31.45x
Decoration & Fabric 0.05% 27.09x
Female Lifestyle Content Readers 9.22% 27.09x
Homeschooling 0.73% 26.56x
DIY Decoration & Furniture 4.76% 25.32x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female