Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 1.7 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.95% 20.67x
Shelf-Stable Food Content Readers 30.95% 20.23x
Homeschooling Parents 53.80% 18.64x
Pantry Recipes Researchers 27.38% 17.92x
Coupon Researchers 42.41% 17.87x
Involved Parents 46.34% 17.58x
Hands-On Parents 53.53% 16.58x
Recipe Researchers 38.20% 16.51x
Healthy Snacks Shoppers 40.14% 16.40x
Healthy Diet Recipe Researchers 41.53% 16.34x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.52x
Chicos 0.01% 1.44x
Carhartt 0.16% 1.26x
Buckle 0.01% 1.21x
Maurices 0.02% 1.15x
Old Navy 0.02% 1.10x
Mens Wearhouse 0.01% 1.08x
Journeys 0.01% 0.94x
The Childrens Place 0.01% 0.92x
Victoria's Secret 0.01% 0.84x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is your-daily-plus.com.

Website Composition Index
your-daily-plus.com 1.14% 88.36x
icanteachmychild.com 2.93% 82.04x
momsneedtoknow.com 1.39% 81.26x
growingajeweledrose.com 5.29% 81.13x
modernparentsmessykids.com 1.82% 78.74x
eighteen25.com 1.80% 76.50x
blessedbeyondadoubt.com 1.27% 74.97x
beslimmer-beyou.com 1.39% 74.10x
thefrugalnavywife.com 3.85% 74.09x
growinghandsonkids.com 1.40% 73.91x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.49% 42.95x
Scrapbooking & Home Art Projects 9.57% 33.40x
Coupons & Family 13.42% 29.84x
Mommy Bloggers 18.47% 27.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.30% 27.40x
Homeschooling 0.22% 24.89x
Cakes & Sweets 2.46% 24.14x
Female Lifestyle Content Readers 6.65% 23.19x
New Parents 6.20% 22.90x
DIY Decoration & Furniture 4.83% 22.35x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female