Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 1.3 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.47% 26.52x
Homeschooling Parents 53.01% 22.31x
Involved Parents 45.53% 21.83x
Hands-On Parents 53.35% 20.75x
Coupon Researchers 37.66% 20.53x
Shelf-Stable Food Content Readers 19.73% 20.39x
Misc-Deal Seekers or Coupon Shoppers 30.04% 18.86x
Bargain Shopping Researchers 28.25% 18.01x
Kitchen & Bathroom Remodelers 31.66% 17.41x
Healthy Snacks Shoppers 32.68% 16.94x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.05% 1.54x
Express 0.04% 1.41x
Carhartt 0.35% 1.35x
Maurices 0.06% 1.32x
Lane Bryant 0.03% 1.29x
Old Navy 0.05% 1.27x
Dressbarn 0.03% 1.25x
J. Crew 0.02% 1.21x
Buckle 0.03% 1.18x
Mens Wearhouse 0.04% 1.08x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.19% 97.84x
growingajeweledrose.com 5.28% 97.30x
eighteen25.com 1.45% 91.09x
handsonaswegrow.com 6.65% 90.60x
notimeforflashcards.com 5.77% 89.10x
motherrisingbirth.com 2.58% 88.32x
modernparentsmessykids.com 1.75% 87.99x
growinghandsonkids.com 1.62% 86.75x
blessedbeyondadoubt.com 1.05% 83.29x
kristendukephotography.com 1.31% 82.40x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 8.06% 41.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 38.92x
Mommy Bloggers 14.72% 35.23x
Coupons & Family 11.41% 33.59x
Homeschooling 0.05% 33.27x
New Parents 4.07% 31.44x
Parenting & Children's Activities 1.46% 31.31x
Children's Learning Tools 6.10% 30.21x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.12% 29.72x
Cub & Girl Scouts 0.06% 27.94x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female