Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.6 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 43.89% 25.31x
Involved Parents 46.05% 24.38x
Hands-On Parents 47.93% 24.14x
Homeschooling Parents 45.72% 23.75x
Coupon Researchers 37.54% 23.00x
Animated GIF Searchers 5.19% 22.07x
Misc-Deal Seekers or Coupon Shoppers 29.31% 20.11x
Healthy Snacks Shoppers 32.54% 19.95x
Recipe Researchers 30.96% 19.56x
Kitchen & Bathroom Remodelers 33.89% 19.37x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Belk.

Location Composition Index
Belk 0.01% 1.38x
Buckle 0.19% 1.22x
Mens Wearhouse 0.49% 1.10x
Jos A. Bank Clothiers 0.30% 1.10x
Dressbarn 0.05% 1.07x
White House Black Market 0.21% 1.06x
Brooks Brothers 0.03% 1.02x
The Childrens Place 0.08% 1.01x
Chicos 0.05% 0.97x
Journeys 0.05% 0.95x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.49% 83.38x
eighteen25.com 3.17% 82.77x
growingajeweledrose.com 6.86% 82.43x
staynaturallyhealthy.com 1.14% 80.34x
adebtfreestressfreelife.com 1.88% 79.63x
gracefullittlehoneybee.com 5.38% 78.72x
savingandsimplicity.com 1.04% 77.75x
blessedbeyondadoubt.com 1.88% 77.59x
modernparentsmessykids.com 2.43% 76.84x
overthebigmoon.com 5.07% 76.10x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.51% 39.49x
Scrapbooking & Home Art Projects 13.28% 35.26x
Mommy Bloggers 15.61% 34.76x
Coupons & Family 17.32% 31.88x
Comedy Content 1.23% 28.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.00% 28.30x
Female Lifestyle Content Readers 9.79% 26.09x
Homeschooling 0.90% 25.05x
DIY Decoration & Furniture 5.65% 22.96x
Home Decoration Content Readers 37.14% 22.92x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female