Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.4 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 43.65% 15.66x
Shelf-Stable Food Content Readers 27.27% 15.40x
Homeschooling Parents 46.49% 15.16x
Pantry Recipes Researchers 23.32% 14.48x
Involved Parents 40.70% 14.19x
Coupon Researchers 37.46% 14.05x
Hands-On Parents 46.41% 13.54x
Recipe Researchers 33.02% 13.32x
Healthy Snacks Shoppers 36.31% 13.06x
Home and Garden TV Fans 30.06% 12.82x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.

Location Composition Index
Maurices 0.02% 1.52x
Gap 0.01% 1.50x
Chicos 0.01% 1.29x
Dressbarn 0.01% 1.26x
Carhartt 0.19% 1.24x
Old Navy 0.02% 1.21x
The Childrens Place 0.01% 1.12x
Victoria's Secret 0.01% 0.95x
Journeys 0.01% 0.84x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 4.46% 46.57x
icanteachmychild.com 2.89% 45.53x
your-daily-plus.com 1.33% 44.52x
modernparentsmessykids.com 1.86% 44.48x
eighteen25.com 1.54% 44.38x
overthebigmoon.com 2.46% 43.63x
growinghandsonkids.com 1.19% 43.19x
blessedbeyondadoubt.com 1.12% 42.63x
handsonaswegrow.com 5.83% 42.00x
happydealhappyday.com 1.16% 41.88x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.47% 27.22x
Scrapbooking & Home Art Projects 9.71% 22.48x
Coupons & Family 13.45% 20.30x
Mommy Bloggers 18.97% 18.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.52% 17.80x
Homeschooling 0.33% 17.55x
Children's Learning Tools 4.94% 17.13x
Female Lifestyle Content Readers 7.44% 16.13x
Cakes & Sweets 2.96% 16.06x
Tattoos & Costumes 0.18% 16.00x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female