Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.8 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.48% 21.05x
Coupon Researchers 39.63% 20.38x
Hands-On Parents 51.21% 20.21x
Involved Parents 49.79% 19.02x
Misc-Deal Seekers or Coupon Shoppers 30.58% 17.22x
Healthy Snacks Shoppers 35.46% 16.96x
Kitchen & Bathroom Remodelers 36.14% 16.91x
Recipe Researchers 34.45% 16.33x
Working Parents 36.11% 16.00x
Cook at Home Parents 36.02% 15.57x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.30x
Carhartt 0.22% 1.13x
Gymboree 0.03% 1.02x
Saint Laurent Paris 0.01% 1.01x
Aeropostale 0.02% 1.00x
Joe's Jeans 0.00% 0.98x
Dressbarn 0.04% 0.98x
Mens Wearhouse 0.19% 0.97x
Belk 0.01% 0.96x
Madewell 0.02% 0.96x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.

Website Composition Index
oopseydaisyblog.com 1.44% 114.82x
getmyhometogether.com 1.33% 108.73x
growingajeweledrose.com 7.65% 104.71x
adebtfreestressfreelife.com 2.14% 101.89x
eighteen25.com 3.74% 101.77x
gracefullittlehoneybee.com 5.85% 101.19x
motherrisingbirth.com 6.22% 98.09x
savingandsimplicity.com 1.17% 97.17x
thefrugalnavywife.com 1.70% 96.48x
aturtleslifeforme.com 1.73% 96.39x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 41.35x
Mommy Bloggers 15.48% 37.41x
Scrapbooking & Home Art Projects 14.18% 37.36x
Coupons & Family 17.77% 35.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.24% 31.01x
Female Lifestyle Content Readers 8.83% 29.92x
Comedy Content 1.28% 29.14x
Home Decoration Content Readers 37.59% 25.37x
Homeschooling 0.93% 24.91x
DIY Decoration & Furniture 5.44% 24.04x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female