Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 1.3 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.42% 25.29x
Homeschooling Parents 53.22% 21.90x
Involved Parents 44.97% 21.02x
Shelf-Stable Food Content Readers 22.09% 19.81x
Hands-On Parents 53.78% 19.67x
Coupon Researchers 37.08% 19.66x
Misc-Deal Seekers or Coupon Shoppers 31.27% 17.53x
Bargain Shopping Researchers 28.05% 17.01x
Kitchen & Bathroom Remodelers 31.40% 16.14x
Healthy Snacks Shoppers 33.70% 16.01x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.23% 89.43x
growingajeweledrose.com 5.74% 86.60x
eighteen25.com 1.54% 86.43x
modernparentsmessykids.com 1.73% 83.82x
handsonaswegrow.com 8.00% 82.72x
notimeforflashcards.com 7.21% 82.04x
growinghandsonkids.com 1.92% 81.50x
blessedbeyondadoubt.com 1.16% 80.72x
motherrisingbirth.com 2.64% 78.37x
overthebigmoon.com 3.19% 75.88x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 41.64x
Scrapbooking & Home Art Projects 8.51% 39.75x
Mommy Bloggers 15.39% 34.00x
Coupons & Family 10.81% 31.76x
New Parents 4.21% 28.90x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.89% 28.15x
Homeschooling 0.07% 27.48x
Parenting & Children's Activities 1.54% 26.87x
Cakes & Sweets 1.39% 26.03x
Children's Learning Tools 7.82% 25.94x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female