Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.68% | 20.36x |
| Shelf-Stable Food Content Readers | 0.87% | 18.88x |
| Parents with Kids | 43.22% | 18.21x |
| Homeschooling Parents | 49.62% | 17.72x |
| Involved Parents | 42.95% | 16.78x |
| Hands-On Parents | 48.34% | 16.63x |
| Coupon Researchers | 37.41% | 15.80x |
| Recipe Researchers | 33.11% | 14.51x |
| Healthy Snacks Shoppers | 35.17% | 14.37x |
| Working Parents | 34.47% | 14.35x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.32x |
| Victoria's Secret | 0.01% | 1.26x |
| Maurices | 0.02% | 1.22x |
| Mens Wearhouse | 0.01% | 1.20x |
| Carhartt | 0.17% | 1.17x |
| Old Navy | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 4.93% | 45.44x |
| eighteen25.com | 1.56% | 45.18x |
| icanteachmychild.com | 3.14% | 44.52x |
| modernparentsmessykids.com | 1.82% | 44.08x |
| growinghandsonkids.com | 1.24% | 43.93x |
| gardenandtable.net | 1.15% | 43.44x |
| overthebigmoon.com | 2.64% | 43.17x |
| gracefullittlehoneybee.com | 3.99% | 43.14x |
| blessedbeyondadoubt.com | 1.14% | 42.42x |
| happydealhappyday.com | 1.13% | 41.71x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.48% | 33.62x |
| Scrapbooking & Home Art Projects | 10.32% | 27.74x |
| Decoration & Fabric | 0.02% | 25.18x |
| Mommy Bloggers | 17.71% | 24.89x |
| Coupons & Family | 13.43% | 24.83x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.92% | 22.83x |
| Comedy Content | 0.57% | 22.42x |
| Homeschooling | 0.42% | 20.78x |
| Female Lifestyle Content Readers | 7.28% | 19.70x |
| Children's Learning Tools | 6.12% | 19.19x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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