Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 44.70% | 21.78x |
| Hands-On Parents | 48.42% | 20.39x |
| Involved Parents | 46.03% | 20.17x |
| Coupon Researchers | 39.85% | 19.89x |
| Healthy Snacks Shoppers | 35.44% | 16.78x |
| Misc-Deal Seekers or Coupon Shoppers | 29.95% | 16.62x |
| Kitchen & Bathroom Remodelers | 35.80% | 16.58x |
| Cook at Home Parents | 33.67% | 15.97x |
| Recipe Researchers | 34.16% | 15.85x |
| Working Parents | 35.14% | 15.26x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Curious about what else the Family on a Budget audience is interested in?
Sign Up
APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.01% | 1.31x |
| Old Navy | 0.05% | 1.22x |
| Belk | 0.01% | 1.12x |
| Gymboree | 0.02% | 1.11x |
| Eddie Bauer | 0.01% | 1.10x |
| Carhartt | 0.17% | 1.10x |
| The North Face | 0.02% | 1.07x |
| LOFT | 0.03% | 1.01x |
| Kate Spade | 0.01% | 1.00x |
| Lane Bryant | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to find more of the Family on a Budget audience in the real world?
Sign Up
WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is modernalternativepregnancy.com.
| Website | Composition | Index |
| modernalternativepregnancy.com | 0.65% | 119.70x |
| chachingonashoestring.com | 0.93% | 119.50x |
| debtfreespending.com | 0.65% | 115.92x |
| oopseydaisyblog.com | 1.27% | 115.41x |
| simplyrebekah.com | 0.96% | 111.87x |
| eastandblog.com | 0.38% | 111.18x |
| laborteen.com | 0.31% | 111.08x |
| coffeeandcoos.com | 0.45% | 110.46x |
| aturtleslifeforme.com | 1.83% | 109.52x |
| oh-yellow.com | 0.92% | 109.23x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the websites the Family on a Budget audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 12.85% | 41.79x |
| Mommy Bloggers | 13.51% | 41.56x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.36% | 38.75x |
| Coupons & Family | 17.66% | 38.57x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 24.90% | 32.30x |
| Female Lifestyle Content Readers | 7.66% | 31.85x |
| Comedy Content | 1.30% | 30.82x |
| Home Decoration Content Readers | 34.89% | 28.03x |
| DIY Decoration & Furniture | 5.24% | 24.97x |
| Homeschooling | 1.10% | 24.18x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the Content Affinities the Family on a Budget audience visits?
Sign Up
DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
Interested in seeing other demographic characteristics of the Family on a Budget audience?
Sign Up