Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 43.13% | 29.09x |
| Homeschooling Parents | 50.13% | 24.21x |
| Involved Parents | 39.66% | 24.04x |
| Coupon Researchers | 33.48% | 23.34x |
| Hands-On Parents | 49.86% | 22.39x |
| Toy Blogs Readers | 47.41% | 21.98x |
| Misc-Deal Seekers or Coupon Shoppers | 23.69% | 21.01x |
| Shelf-Stable Food Content Readers | 15.45% | 19.42x |
| Kitchen & Bathroom Remodelers | 26.50% | 19.33x |
| Bargain Shopping Researchers | 21.72% | 18.59x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.72x |
| Maurices | 0.08% | 1.50x |
| Express | 0.05% | 1.40x |
| Brooks Brothers | 0.01% | 1.37x |
| Zumiez | 0.04% | 1.32x |
| J. Crew | 0.02% | 1.31x |
| Carhartt | 0.38% | 1.30x |
| Aeropostale | 0.04% | 1.22x |
| The Childrens Place | 0.06% | 1.21x |
| Lane Bryant | 0.03% | 1.18x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 3.15% | 94.29x |
| growingajeweledrose.com | 6.08% | 90.47x |
| eighteen25.com | 1.61% | 89.16x |
| notimeforflashcards.com | 5.59% | 87.72x |
| growinghandsonkids.com | 1.66% | 85.95x |
| motherrisingbirth.com | 1.95% | 85.03x |
| handsonaswegrow.com | 6.69% | 83.39x |
| teachpreschool.org | 1.14% | 83.36x |
| blessedbeyondadoubt.com | 1.21% | 81.20x |
| modernparentsmessykids.com | 1.67% | 80.68x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.36% | 42.25x |
| Scrapbooking & Home Art Projects | 8.67% | 38.12x |
| Mommy Bloggers | 15.64% | 34.08x |
| Coupons & Family | 13.49% | 32.94x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.02% | 31.43x |
| New Parents | 2.53% | 29.87x |
| Parenting & Children's Activities | 0.64% | 29.85x |
| Cakes & Sweets | 1.15% | 28.66x |
| Children's Learning Tools | 5.93% | 26.54x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 25.00x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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