
Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Family on a Budget audience.

INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
Interest | Composition | Index |
Parents with Kids | 40.19% | 30.31x |
Coupon Researchers | 28.19% | 24.73x |
Homeschooling Parents | 50.44% | 23.41x |
Involved Parents | 34.87% | 22.97x |
Kids Crafts Researchers | 47.95% | 22.22x |
Toy Blogs Readers | 44.42% | 21.64x |
Hands-On Parents | 48.98% | 21.64x |
Misc-Deal Seekers or Coupon Shoppers | 35.03% | 20.81x |
Kitchen & Bathroom Remodelers | 22.18% | 20.37x |
Bargain Shopping Researchers | 15.83% | 18.53x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Curious about what else the Family on a Budget audience is interested in?
Sign Up

APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Buckle.
Location | Composition | Index |
Buckle | 0.02% | 1.75x |
Lane Bryant | 0.02% | 1.71x |
Maurices | 0.05% | 1.51x |
Carhartt | 0.19% | 1.39x |
Gymboree | 0.02% | 1.28x |
Old Navy | 0.03% | 1.23x |
Jos A. Bank Clothiers | 0.01% | 1.23x |
Aeropostale | 0.02% | 1.17x |
Dressbarn | 0.01% | 1.15x |
White House Black Market | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to find more of the Family on a Budget audience in the real world?
Sign Up

WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
Website | Composition | Index |
icanteachmychild.com | 3.26% | 92.87x |
growingajeweledrose.com | 5.85% | 92.65x |
eighteen25.com | 1.56% | 89.22x |
notimeforflashcards.com | 5.67% | 86.01x |
handsonaswegrow.com | 6.18% | 85.23x |
teachpreschool.org | 1.12% | 83.37x |
growinghandsonkids.com | 1.66% | 83.23x |
motherrisingbirth.com | 1.55% | 83.00x |
blessedbeyondadoubt.com | 1.11% | 82.39x |
overthebigmoon.com | 3.47% | 77.53x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the websites the Family on a Budget audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
Content Affinity | Composition | Index |
Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.45% | 44.26x |
Scrapbooking & Home Art Projects | 9.49% | 38.88x |
Mommy Bloggers | 17.01% | 33.35x |
Coupons & Family | 13.32% | 33.06x |
Cakes & Sweets | 0.98% | 31.27x |
Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.65% | 30.86x |
New Parents | 1.90% | 28.61x |
Parenting & Children's Activities | 0.43% | 28.56x |
Children's Learning Tools | 6.71% | 24.65x |
Home Decoration Content Readers | 23.81% | 24.60x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the Content Affinities the Family on a Budget audience visits?
Sign Up

DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Family on a Budget audience?
Sign Up