Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 653 Thousand Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 41.07% 33.16x
Misc-Deal Seekers or Coupon Shoppers 24.99% 33.07x
Stay-at-Home Parents 59.24% 28.85x
Toy Blogs Readers 33.37% 27.91x
Kids Crafts Researchers 39.91% 27.54x
Dessert/Sweets Bakers 23.02% 25.00x
Home Kitchen Chefs 14.21% 22.67x
Homemade Gifts Crafters 42.69% 22.65x
Hands-On Parents 48.13% 22.35x
Healthy Diet Recipe Researchers 14.46% 22.20x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.

Location Composition Index
Maurices 0.03% 1.26x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.48% 123.20x
growingajeweledrose.com 6.33% 118.85x
eighteen25.com 1.71% 115.33x
handsonaswegrow.com 4.62% 114.18x
notimeforflashcards.com 5.51% 110.64x
pennypinchinmom.com 2.36% 106.01x
growinghandsonkids.com 1.46% 105.61x
aturtleslifeforme.com 1.24% 104.60x
unoriginalmom.com 2.50% 102.97x
overthebigmoon.com 2.82% 102.42x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 58.38x
Scrapbooking & Home Art Projects 8.00% 44.26x
Coupons & Family 11.87% 41.86x
Parenting & Children's Activities 0.31% 41.63x
Cakes & Sweets 0.58% 40.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.86% 38.63x
Mommy Bloggers 16.10% 37.02x
Home Decoration Content Readers 17.67% 31.42x
Parenting Blogs 1.90% 30.95x
Low Carb Diets 3.55% 28.40x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female