Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 40.19% | 30.31x |
| Coupon Researchers | 28.19% | 24.73x |
| Homeschooling Parents | 50.44% | 23.41x |
| Involved Parents | 34.87% | 22.97x |
| Kids Crafts Researchers | 47.95% | 22.22x |
| Toy Blogs Readers | 44.42% | 21.64x |
| Hands-On Parents | 48.98% | 21.64x |
| Misc-Deal Seekers or Coupon Shoppers | 35.03% | 20.81x |
| Kitchen & Bathroom Remodelers | 22.18% | 20.37x |
| Bargain Shopping Researchers | 15.83% | 18.53x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 1.75x |
| Lane Bryant | 0.02% | 1.71x |
| Maurices | 0.05% | 1.51x |
| Carhartt | 0.19% | 1.39x |
| Gymboree | 0.02% | 1.28x |
| Old Navy | 0.03% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.23x |
| Aeropostale | 0.02% | 1.17x |
| Dressbarn | 0.01% | 1.15x |
| White House Black Market | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 3.26% | 92.87x |
| growingajeweledrose.com | 5.85% | 92.65x |
| eighteen25.com | 1.56% | 89.22x |
| notimeforflashcards.com | 5.67% | 86.01x |
| handsonaswegrow.com | 6.18% | 85.23x |
| teachpreschool.org | 1.12% | 83.37x |
| growinghandsonkids.com | 1.66% | 83.23x |
| motherrisingbirth.com | 1.55% | 83.00x |
| blessedbeyondadoubt.com | 1.11% | 82.39x |
| overthebigmoon.com | 3.47% | 77.53x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.45% | 44.26x |
| Scrapbooking & Home Art Projects | 9.49% | 38.88x |
| Mommy Bloggers | 17.01% | 33.35x |
| Coupons & Family | 13.32% | 33.06x |
| Cakes & Sweets | 0.98% | 31.27x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.65% | 30.86x |
| New Parents | 1.90% | 28.61x |
| Parenting & Children's Activities | 0.43% | 28.56x |
| Children's Learning Tools | 6.71% | 24.65x |
| Home Decoration Content Readers | 23.81% | 24.60x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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