Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 46.48% | 21.05x |
| Coupon Researchers | 39.63% | 20.38x |
| Hands-On Parents | 51.21% | 20.21x |
| Involved Parents | 49.79% | 19.02x |
| Misc-Deal Seekers or Coupon Shoppers | 30.58% | 17.22x |
| Healthy Snacks Shoppers | 35.46% | 16.96x |
| Kitchen & Bathroom Remodelers | 36.14% | 16.91x |
| Recipe Researchers | 34.45% | 16.33x |
| Working Parents | 36.11% | 16.00x |
| Cook at Home Parents | 36.02% | 15.57x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.30x |
| Carhartt | 0.22% | 1.13x |
| Gymboree | 0.03% | 1.02x |
| Saint Laurent Paris | 0.01% | 1.01x |
| Aeropostale | 0.02% | 1.00x |
| Joe's Jeans | 0.00% | 0.98x |
| Dressbarn | 0.04% | 0.98x |
| Mens Wearhouse | 0.19% | 0.97x |
| Belk | 0.01% | 0.96x |
| Madewell | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.
| Website | Composition | Index |
| oopseydaisyblog.com | 1.44% | 114.82x |
| getmyhometogether.com | 1.33% | 108.73x |
| growingajeweledrose.com | 7.65% | 104.71x |
| adebtfreestressfreelife.com | 2.14% | 101.89x |
| eighteen25.com | 3.74% | 101.77x |
| gracefullittlehoneybee.com | 5.85% | 101.19x |
| motherrisingbirth.com | 6.22% | 98.09x |
| savingandsimplicity.com | 1.17% | 97.17x |
| thefrugalnavywife.com | 1.70% | 96.48x |
| aturtleslifeforme.com | 1.73% | 96.39x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.44% | 41.35x |
| Mommy Bloggers | 15.48% | 37.41x |
| Scrapbooking & Home Art Projects | 14.18% | 37.36x |
| Coupons & Family | 17.77% | 35.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 24.24% | 31.01x |
| Female Lifestyle Content Readers | 8.83% | 29.92x |
| Comedy Content | 1.28% | 29.14x |
| Home Decoration Content Readers | 37.59% | 25.37x |
| Homeschooling | 0.93% | 24.91x |
| DIY Decoration & Furniture | 5.44% | 24.04x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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