Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 41.88% | 20.69x |
| Hands-On Parents | 46.42% | 19.72x |
| Coupon Researchers | 37.26% | 19.37x |
| Involved Parents | 45.72% | 18.87x |
| Kitchen & Bathroom Remodelers | 33.58% | 16.30x |
| Healthy Snacks Shoppers | 33.46% | 16.09x |
| Misc-Deal Seekers or Coupon Shoppers | 27.88% | 16.06x |
| Recipe Researchers | 31.64% | 15.72x |
| Cook at Home Parents | 33.17% | 15.62x |
| Working Parents | 33.16% | 15.05x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.35x |
| Belk | 0.02% | 1.16x |
| Carhartt | 0.19% | 1.12x |
| Eddie Bauer | 0.01% | 1.00x |
| REI | 0.01% | 0.99x |
| Express | 0.02% | 0.98x |
| Victoria's Secret | 0.06% | 0.97x |
| Charlotte Russe | 0.02% | 0.97x |
| LL Bean | 0.00% | 0.96x |
| Lane Bryant | 0.03% | 0.95x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.
| Website | Composition | Index |
| oopseydaisyblog.com | 1.36% | 98.71x |
| eighteen25.com | 3.64% | 93.10x |
| growingajeweledrose.com | 8.00% | 91.21x |
| getmyhometogether.com | 1.66% | 90.12x |
| gracefullittlehoneybee.com | 6.21% | 89.34x |
| aturtleslifeforme.com | 1.79% | 88.55x |
| adebtfreestressfreelife.com | 2.15% | 87.61x |
| notimeforflashcards.com | 5.13% | 87.45x |
| thefrugalnavywife.com | 1.69% | 86.41x |
| motherrisingbirth.com | 6.43% | 86.32x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.40% | 36.34x |
| Scrapbooking & Home Art Projects | 13.38% | 35.73x |
| Mommy Bloggers | 14.39% | 35.23x |
| Coupons & Family | 17.79% | 33.14x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 24.51% | 28.64x |
| Female Lifestyle Content Readers | 7.94% | 28.28x |
| Comedy Content | 1.19% | 27.10x |
| Home Decoration Content Readers | 36.66% | 24.43x |
| DIY Decoration & Furniture | 5.18% | 23.00x |
| Homeschooling | 0.95% | 22.61x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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