Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 3 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.19% 20.78x
Pantry Recipes Researchers 0.19% 20.41x
Parents with Kids 45.16% 19.49x
Homeschooling Parents 48.99% 18.78x
Involved Parents 44.83% 18.01x
Hands-On Parents 48.71% 17.89x
Coupon Researchers 38.17% 17.39x
Recipe Researchers 32.70% 15.68x
Healthy Snacks Shoppers 35.87% 15.48x
Working Parents 36.08% 15.46x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 5.14% 53.95x
eighteen25.com 2.19% 53.82x
happydealhappyday.com 1.12% 53.37x
gracefullittlehoneybee.com 4.47% 52.25x
modernparentsmessykids.com 2.15% 51.52x
icanteachmychild.com 3.80% 51.22x
thefrugalnavywife.com 2.61% 51.18x
simplelifeofafrugalwife.com 1.00% 50.89x
growinghandsonkids.com 1.56% 50.87x
motherrisingbirth.com 3.62% 50.59x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.51% 38.15x
Scrapbooking & Home Art Projects 10.30% 31.11x
Mommy Bloggers 15.40% 28.36x
Coupons & Family 13.75% 27.62x
Comedy Content 0.64% 26.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.09% 26.05x
Decoration & Fabric 0.03% 26.01x
Homeschooling 0.56% 22.82x
Female Lifestyle Content Readers 7.94% 22.33x
Home Decoration Content Readers 28.67% 20.52x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female