Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 942.5 Thousand Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 40.19% 30.31x
Coupon Researchers 28.19% 24.73x
Homeschooling Parents 50.44% 23.41x
Involved Parents 34.87% 22.97x
Kids Crafts Researchers 47.95% 22.22x
Toy Blogs Readers 44.42% 21.64x
Hands-On Parents 48.98% 21.64x
Misc-Deal Seekers or Coupon Shoppers 35.03% 20.81x
Kitchen & Bathroom Remodelers 22.18% 20.37x
Bargain Shopping Researchers 15.83% 18.53x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Buckle.

Location Composition Index
Buckle 0.02% 1.75x
Lane Bryant 0.02% 1.71x
Maurices 0.05% 1.51x
Carhartt 0.19% 1.39x
Gymboree 0.02% 1.28x
Old Navy 0.03% 1.23x
Jos A. Bank Clothiers 0.01% 1.23x
Aeropostale 0.02% 1.17x
Dressbarn 0.01% 1.15x
White House Black Market 0.02% 1.10x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.26% 92.87x
growingajeweledrose.com 5.85% 92.65x
eighteen25.com 1.56% 89.22x
notimeforflashcards.com 5.67% 86.01x
handsonaswegrow.com 6.18% 85.23x
teachpreschool.org 1.12% 83.37x
growinghandsonkids.com 1.66% 83.23x
motherrisingbirth.com 1.55% 83.00x
blessedbeyondadoubt.com 1.11% 82.39x
overthebigmoon.com 3.47% 77.53x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 44.26x
Scrapbooking & Home Art Projects 9.49% 38.88x
Mommy Bloggers 17.01% 33.35x
Coupons & Family 13.32% 33.06x
Cakes & Sweets 0.98% 31.27x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.65% 30.86x
New Parents 1.90% 28.61x
Parenting & Children's Activities 0.43% 28.56x
Children's Learning Tools 6.71% 24.65x
Home Decoration Content Readers 23.81% 24.60x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female