Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 902.9 thousand unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Stay-at-Home Parents.
| Interest | Composition | Index |
| Stay-at-Home Parents | 52.28% | 30.87x |
| Homeschooling Parents | 46.22% | 26.53x |
| Involved Parents | 26.18% | 25.81x |
| Misc-Deal Seekers or Coupon Shoppers | 32.05% | 25.02x |
| Hands-On Parents | 42.76% | 24.81x |
| Kids Crafts Researchers | 42.39% | 23.95x |
| Toy Blogs Readers | 39.32% | 22.89x |
| Parents with Kids | 36.55% | 21.41x |
| Bargain Shopping Researchers | 10.53% | 21.14x |
| Sweet Tooths | 37.56% | 20.49x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Curious about what else the Family on a Budget audience is interested in?
Sign Up
APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.56x |
| Buckle | 0.03% | 1.47x |
| H&M | 0.02% | 1.34x |
| Journeys | 0.03% | 1.31x |
| LOFT | 0.01% | 1.27x |
| Hollister | 0.01% | 1.25x |
| White House Black Market | 0.02% | 1.23x |
| Victoria's Secret | 0.02% | 1.21x |
| American Eagle Outfitters | 0.02% | 1.17x |
| Chicos | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to find more of the Family on a Budget audience in the real world?
Sign Up
WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 4.92% | 113.80x |
| icanteachmychild.com | 2.85% | 110.02x |
| handsonaswegrow.com | 5.03% | 101.58x |
| notimeforflashcards.com | 4.58% | 99.53x |
| motherrisingbirth.com | 1.35% | 98.86x |
| eighteen25.com | 1.63% | 93.74x |
| momsneedtoknow.com | 1.13% | 93.11x |
| overthebigmoon.com | 2.79% | 92.75x |
| pennypinchinmom.com | 2.99% | 91.24x |
| growinghandsonkids.com | 1.36% | 91.21x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the websites the Family on a Budget audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.40% | 52.15x |
| Scrapbooking & Home Art Projects | 7.76% | 43.64x |
| Coupons & Family | 12.42% | 37.23x |
| Parenting & Children's Activities | 0.40% | 36.60x |
| Mommy Bloggers | 15.63% | 36.51x |
| Cakes & Sweets | 0.75% | 36.41x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.07% | 33.75x |
| New Parents | 1.63% | 32.50x |
| Children's Learning Tools | 4.87% | 26.51x |
| Home Decoration Content Readers | 21.58% | 26.46x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the Content Affinities the Family on a Budget audience visits?
Sign Up
DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Family on a Budget audience?
Sign Up