Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.7 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 45.08% 25.29x
Coupon Researchers 37.91% 23.74x
Hands-On Parents 50.67% 23.64x
Involved Parents 47.96% 23.51x
Homeschooling Parents 47.01% 23.35x
Misc-Deal Seekers or Coupon Shoppers 29.55% 20.16x
Healthy Snacks Shoppers 33.53% 20.07x
Kitchen & Bathroom Remodelers 34.17% 20.03x
Recipe Researchers 32.24% 19.39x
Cook at Home Parents 33.04% 19.26x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.13x
Buckle 0.09% 1.12x
Jos A. Bank Clothiers 0.23% 1.08x
Chicos 0.03% 1.05x
Mens Wearhouse 0.36% 1.04x
Talbots 0.03% 1.00x
Coach 0.03% 0.99x
Dressbarn 0.03% 0.98x
Victoria's Secret 0.04% 0.98x
Banana Republic 0.02% 0.97x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.

Website Composition Index
oopseydaisyblog.com 1.23% 93.59x
getmyhometogether.com 1.07% 88.78x
growingajeweledrose.com 7.42% 81.00x
adebtfreestressfreelife.com 2.06% 80.05x
chiefhealth.us 1.82% 79.57x
savingandsimplicity.com 1.09% 79.46x
gracefullittlehoneybee.com 5.45% 79.46x
eighteen25.com 3.61% 79.24x
motherrisingbirth.com 5.99% 76.67x
oh-yellow.com 1.16% 76.36x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 40.78x
Scrapbooking & Home Art Projects 13.90% 36.80x
Mommy Bloggers 16.01% 35.88x
Coupons & Family 17.19% 33.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.37% 29.97x
Comedy Content 1.23% 29.02x
Female Lifestyle Content Readers 9.03% 28.65x
Homeschooling 0.88% 24.90x
Home Decoration Content Readers 37.60% 24.22x
DIY Decoration & Furniture 5.46% 23.95x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female