Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 52.50% | 22.00x |
| Involved Parents | 52.63% | 20.30x |
| Homeschooling Parents | 55.14% | 19.54x |
| Coupon Researchers | 45.05% | 19.11x |
| Hands-On Parents | 55.73% | 19.00x |
| Misc-Deal Seekers or Coupon Shoppers | 37.89% | 17.42x |
| Working Parents | 43.49% | 17.12x |
| Healthy Snacks Shoppers | 41.75% | 16.79x |
| Kitchen & Bathroom Remodelers | 40.02% | 16.76x |
| Recipe Researchers | 39.48% | 16.68x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.43x |
| Buckle | 0.06% | 1.13x |
| Chicos | 0.04% | 1.08x |
| Madewell | 0.01% | 1.05x |
| Lane Bryant | 0.04% | 1.05x |
| Eddie Bauer | 0.02% | 1.04x |
| Bonobos | 0.02% | 1.04x |
| Talbots | 0.03% | 1.02x |
| Jos A. Bank Clothiers | 0.05% | 1.00x |
| Gymboree | 0.04% | 0.99x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is gracefullittlehoneybee.com.
| Website | Composition | Index |
| gracefullittlehoneybee.com | 5.39% | 80.28x |
| adebtfreestressfreelife.com | 1.37% | 80.23x |
| eighteen25.com | 2.91% | 79.48x |
| motherrisingbirth.com | 4.12% | 79.30x |
| growingajeweledrose.com | 6.24% | 79.13x |
| overthebigmoon.com | 4.16% | 77.84x |
| stylevast.com | 1.26% | 77.39x |
| modernparentsmessykids.com | 2.47% | 77.36x |
| happydealhappyday.com | 1.29% | 77.03x |
| theidearoom.net | 7.24% | 76.12x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.46% | 43.92x |
| Scrapbooking & Home Art Projects | 11.49% | 38.05x |
| Mommy Bloggers | 14.47% | 36.45x |
| Coupons & Family | 15.66% | 34.07x |
| Comedy Content | 1.01% | 32.99x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.80% | 31.45x |
| Decoration & Fabric | 0.05% | 27.09x |
| Female Lifestyle Content Readers | 9.22% | 27.09x |
| Homeschooling | 0.73% | 26.56x |
| DIY Decoration & Furniture | 4.76% | 25.32x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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