Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.8 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 48.20% 20.26x
Homeschooling Parents 51.38% 19.06x
Involved Parents 48.16% 18.92x
Hands-On Parents 51.83% 18.21x
Coupon Researchers 42.04% 17.89x
Working Parents 39.97% 15.94x
Misc-Deal Seekers or Coupon Shoppers 34.99% 15.91x
Healthy Snacks Shoppers 38.59% 15.80x
Kitchen & Bathroom Remodelers 37.10% 15.77x
Recipe Researchers 36.37% 15.46x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Talbots.

Location Composition Index
Talbots 0.02% 1.17x
Carhartt 0.22% 1.17x
Dressbarn 0.02% 1.15x
Eddie Bauer 0.01% 1.13x
Aeropostale 0.03% 1.08x
Zumiez 0.03% 1.02x
The Childrens Place 0.04% 1.00x
J. Crew 0.02% 0.99x
Old Navy 0.04% 0.97x
Victoria's Secret 0.05% 0.96x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 5.75% 64.00x
simplelifeofafrugalwife.com 1.07% 61.93x
gracefullittlehoneybee.com 5.08% 61.67x
eighteen25.com 2.76% 60.53x
happydealhappyday.com 1.16% 60.15x
modernparentsmessykids.com 2.42% 59.88x
adebtfreestressfreelife.com 1.09% 59.81x
icanteachmychild.com 4.15% 59.67x
thefrugalnavywife.com 2.23% 59.08x
blessedbeyondadoubt.com 1.69% 58.55x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.52% 41.09x
Scrapbooking & Home Art Projects 10.86% 33.68x
Mommy Bloggers 14.66% 31.71x
Coupons & Family 15.25% 30.05x
Comedy Content 0.85% 29.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.08% 28.45x
Decoration & Fabric 0.03% 27.26x
Female Lifestyle Content Readers 8.82% 24.25x
Homeschooling 0.59% 23.77x
Home Decoration Content Readers 31.08% 22.51x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female