Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 1.3 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 43.13% 29.09x
Homeschooling Parents 50.13% 24.21x
Involved Parents 39.66% 24.04x
Coupon Researchers 33.48% 23.34x
Hands-On Parents 49.86% 22.39x
Toy Blogs Readers 47.41% 21.98x
Misc-Deal Seekers or Coupon Shoppers 23.69% 21.01x
Shelf-Stable Food Content Readers 15.45% 19.42x
Kitchen & Bathroom Remodelers 26.50% 19.33x
Bargain Shopping Researchers 21.72% 18.59x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is REI.

Location Composition Index
REI 0.01% 1.72x
Maurices 0.08% 1.50x
Express 0.05% 1.40x
Brooks Brothers 0.01% 1.37x
Zumiez 0.04% 1.32x
J. Crew 0.02% 1.31x
Carhartt 0.38% 1.30x
Aeropostale 0.04% 1.22x
The Childrens Place 0.06% 1.21x
Lane Bryant 0.03% 1.18x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 3.15% 94.29x
growingajeweledrose.com 6.08% 90.47x
eighteen25.com 1.61% 89.16x
notimeforflashcards.com 5.59% 87.72x
growinghandsonkids.com 1.66% 85.95x
motherrisingbirth.com 1.95% 85.03x
handsonaswegrow.com 6.69% 83.39x
teachpreschool.org 1.14% 83.36x
blessedbeyondadoubt.com 1.21% 81.20x
modernparentsmessykids.com 1.67% 80.68x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 42.25x
Scrapbooking & Home Art Projects 8.67% 38.12x
Mommy Bloggers 15.64% 34.08x
Coupons & Family 13.49% 32.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.02% 31.43x
New Parents 2.53% 29.87x
Parenting & Children's Activities 0.64% 29.85x
Cakes & Sweets 1.15% 28.66x
Children's Learning Tools 5.93% 26.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 25.00x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female