Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 43.65% | 15.66x |
| Shelf-Stable Food Content Readers | 27.27% | 15.40x |
| Homeschooling Parents | 46.49% | 15.16x |
| Pantry Recipes Researchers | 23.32% | 14.48x |
| Involved Parents | 40.70% | 14.19x |
| Coupon Researchers | 37.46% | 14.05x |
| Hands-On Parents | 46.41% | 13.54x |
| Recipe Researchers | 33.02% | 13.32x |
| Healthy Snacks Shoppers | 36.31% | 13.06x |
| Home and Garden TV Fans | 30.06% | 12.82x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.52x |
| Gap | 0.01% | 1.50x |
| Chicos | 0.01% | 1.29x |
| Dressbarn | 0.01% | 1.26x |
| Carhartt | 0.19% | 1.24x |
| Old Navy | 0.02% | 1.21x |
| The Childrens Place | 0.01% | 1.12x |
| Victoria's Secret | 0.01% | 0.95x |
| Journeys | 0.01% | 0.84x |
| Mens Wearhouse | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 4.46% | 46.57x |
| icanteachmychild.com | 2.89% | 45.53x |
| your-daily-plus.com | 1.33% | 44.52x |
| modernparentsmessykids.com | 1.86% | 44.48x |
| eighteen25.com | 1.54% | 44.38x |
| overthebigmoon.com | 2.46% | 43.63x |
| growinghandsonkids.com | 1.19% | 43.19x |
| blessedbeyondadoubt.com | 1.12% | 42.63x |
| handsonaswegrow.com | 5.83% | 42.00x |
| happydealhappyday.com | 1.16% | 41.88x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.47% | 27.22x |
| Scrapbooking & Home Art Projects | 9.71% | 22.48x |
| Coupons & Family | 13.45% | 20.30x |
| Mommy Bloggers | 18.97% | 18.49x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.52% | 17.80x |
| Homeschooling | 0.33% | 17.55x |
| Children's Learning Tools | 4.94% | 17.13x |
| Female Lifestyle Content Readers | 7.44% | 16.13x |
| Cakes & Sweets | 2.96% | 16.06x |
| Tattoos & Costumes | 0.18% | 16.00x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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