Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.4 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 44.70% 21.78x
Hands-On Parents 48.42% 20.39x
Involved Parents 46.03% 20.17x
Coupon Researchers 39.85% 19.89x
Healthy Snacks Shoppers 35.44% 16.78x
Misc-Deal Seekers or Coupon Shoppers 29.95% 16.62x
Kitchen & Bathroom Remodelers 35.80% 16.58x
Cook at Home Parents 33.67% 15.97x
Recipe Researchers 34.16% 15.85x
Working Parents 35.14% 15.26x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.31x
Old Navy 0.05% 1.22x
Belk 0.01% 1.12x
Gymboree 0.02% 1.11x
Eddie Bauer 0.01% 1.10x
Carhartt 0.17% 1.10x
The North Face 0.02% 1.07x
LOFT 0.03% 1.01x
Kate Spade 0.01% 1.00x
Lane Bryant 0.02% 0.92x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is modernalternativepregnancy.com.

Website Composition Index
modernalternativepregnancy.com 0.65% 119.70x
chachingonashoestring.com 0.93% 119.50x
debtfreespending.com 0.65% 115.92x
oopseydaisyblog.com 1.27% 115.41x
simplyrebekah.com 0.96% 111.87x
eastandblog.com 0.38% 111.18x
laborteen.com 0.31% 111.08x
coffeeandcoos.com 0.45% 110.46x
aturtleslifeforme.com 1.83% 109.52x
oh-yellow.com 0.92% 109.23x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 12.85% 41.79x
Mommy Bloggers 13.51% 41.56x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.36% 38.75x
Coupons & Family 17.66% 38.57x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 24.90% 32.30x
Female Lifestyle Content Readers 7.66% 31.85x
Comedy Content 1.30% 30.82x
Home Decoration Content Readers 34.89% 28.03x
DIY Decoration & Furniture 5.24% 24.97x
Homeschooling 1.10% 24.18x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999