Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 3.5 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 0.68% 20.36x
Shelf-Stable Food Content Readers 0.87% 18.88x
Parents with Kids 43.22% 18.21x
Homeschooling Parents 49.62% 17.72x
Involved Parents 42.95% 16.78x
Hands-On Parents 48.34% 16.63x
Coupon Researchers 37.41% 15.80x
Recipe Researchers 33.11% 14.51x
Healthy Snacks Shoppers 35.17% 14.37x
Working Parents 34.47% 14.35x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Chicos.

Location Composition Index
Chicos 0.01% 1.32x
Victoria's Secret 0.01% 1.26x
Maurices 0.02% 1.22x
Mens Wearhouse 0.01% 1.20x
Carhartt 0.17% 1.17x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 4.93% 45.44x
eighteen25.com 1.56% 45.18x
icanteachmychild.com 3.14% 44.52x
modernparentsmessykids.com 1.82% 44.08x
growinghandsonkids.com 1.24% 43.93x
gardenandtable.net 1.15% 43.44x
overthebigmoon.com 2.64% 43.17x
gracefullittlehoneybee.com 3.99% 43.14x
blessedbeyondadoubt.com 1.14% 42.42x
happydealhappyday.com 1.13% 41.71x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.48% 33.62x
Scrapbooking & Home Art Projects 10.32% 27.74x
Decoration & Fabric 0.02% 25.18x
Mommy Bloggers 17.71% 24.89x
Coupons & Family 13.43% 24.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.92% 22.83x
Comedy Content 0.57% 22.42x
Homeschooling 0.42% 20.78x
Female Lifestyle Content Readers 7.28% 19.70x
Children's Learning Tools 6.12% 19.19x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female