Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.8 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 41.88% 20.69x
Hands-On Parents 46.42% 19.72x
Coupon Researchers 37.26% 19.37x
Involved Parents 45.72% 18.87x
Kitchen & Bathroom Remodelers 33.58% 16.30x
Healthy Snacks Shoppers 33.46% 16.09x
Misc-Deal Seekers or Coupon Shoppers 27.88% 16.06x
Recipe Researchers 31.64% 15.72x
Cook at Home Parents 33.17% 15.62x
Working Parents 33.16% 15.05x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.35x
Belk 0.02% 1.16x
Carhartt 0.19% 1.12x
Eddie Bauer 0.01% 1.00x
REI 0.01% 0.99x
Express 0.02% 0.98x
Victoria's Secret 0.06% 0.97x
Charlotte Russe 0.02% 0.97x
LL Bean 0.00% 0.96x
Lane Bryant 0.03% 0.95x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.

Website Composition Index
oopseydaisyblog.com 1.36% 98.71x
eighteen25.com 3.64% 93.10x
growingajeweledrose.com 8.00% 91.21x
getmyhometogether.com 1.66% 90.12x
gracefullittlehoneybee.com 6.21% 89.34x
aturtleslifeforme.com 1.79% 88.55x
adebtfreestressfreelife.com 2.15% 87.61x
notimeforflashcards.com 5.13% 87.45x
thefrugalnavywife.com 1.69% 86.41x
motherrisingbirth.com 6.43% 86.32x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.40% 36.34x
Scrapbooking & Home Art Projects 13.38% 35.73x
Mommy Bloggers 14.39% 35.23x
Coupons & Family 17.79% 33.14x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 24.51% 28.64x
Female Lifestyle Content Readers 7.94% 28.28x
Comedy Content 1.19% 27.10x
Home Decoration Content Readers 36.66% 24.43x
DIY Decoration & Furniture 5.18% 23.00x
Homeschooling 0.95% 22.61x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female