Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 51.32% | 18.23x |
| Homeschooling Parents | 54.80% | 17.05x |
| Involved Parents | 51.35% | 17.03x |
| Hands-On Parents | 54.55% | 16.56x |
| Coupon Researchers | 44.53% | 16.42x |
| Working Parents | 41.67% | 15.08x |
| Healthy Snacks Shoppers | 40.01% | 15.04x |
| Cook at Home Parents | 39.71% | 14.93x |
| Recipe Researchers | 38.63% | 14.51x |
| Misc-Deal Seekers or Coupon Shoppers | 37.72% | 14.47x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.36x |
| Carhartt | 0.30% | 1.17x |
| Dressbarn | 0.03% | 1.15x |
| Chicos | 0.04% | 0.98x |
| Mens Wearhouse | 0.05% | 0.94x |
| Gymboree | 0.04% | 0.93x |
| White House Black Market | 0.05% | 0.93x |
| Journeys | 0.08% | 0.92x |
| Eddie Bauer | 0.02% | 0.92x |
| LOFT | 0.05% | 0.92x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 6.13% | 67.01x |
| eighteen25.com | 2.79% | 66.79x |
| gracefullittlehoneybee.com | 5.40% | 66.14x |
| simplelifeofafrugalwife.com | 1.17% | 65.91x |
| adebtfreestressfreelife.com | 1.21% | 63.74x |
| happydealhappyday.com | 1.23% | 63.48x |
| icanteachmychild.com | 4.28% | 63.25x |
| modernparentsmessykids.com | 2.48% | 62.70x |
| motherrisingbirth.com | 3.57% | 62.67x |
| thefrugalnavywife.com | 2.31% | 62.54x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.48% | 39.59x |
| Scrapbooking & Home Art Projects | 11.46% | 32.82x |
| Mommy Bloggers | 14.55% | 31.19x |
| Coupons & Family | 15.70% | 29.56x |
| Comedy Content | 0.93% | 28.75x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.98% | 27.61x |
| Decoration & Fabric | 0.05% | 26.74x |
| Female Lifestyle Content Readers | 9.12% | 23.61x |
| Homeschooling | 0.63% | 22.93x |
| DIY Decoration & Furniture | 4.50% | 22.14x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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