Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 49.42% | 25.29x |
| Homeschooling Parents | 53.22% | 21.90x |
| Involved Parents | 44.97% | 21.02x |
| Shelf-Stable Food Content Readers | 22.09% | 19.81x |
| Hands-On Parents | 53.78% | 19.67x |
| Coupon Researchers | 37.08% | 19.66x |
| Misc-Deal Seekers or Coupon Shoppers | 31.27% | 17.53x |
| Bargain Shopping Researchers | 28.05% | 17.01x |
| Kitchen & Bathroom Remodelers | 31.40% | 16.14x |
| Healthy Snacks Shoppers | 33.70% | 16.01x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 3.23% | 89.43x |
| growingajeweledrose.com | 5.74% | 86.60x |
| eighteen25.com | 1.54% | 86.43x |
| modernparentsmessykids.com | 1.73% | 83.82x |
| handsonaswegrow.com | 8.00% | 82.72x |
| notimeforflashcards.com | 7.21% | 82.04x |
| growinghandsonkids.com | 1.92% | 81.50x |
| blessedbeyondadoubt.com | 1.16% | 80.72x |
| motherrisingbirth.com | 2.64% | 78.37x |
| overthebigmoon.com | 3.19% | 75.88x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 41.64x |
| Scrapbooking & Home Art Projects | 8.51% | 39.75x |
| Mommy Bloggers | 15.39% | 34.00x |
| Coupons & Family | 10.81% | 31.76x |
| New Parents | 4.21% | 28.90x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.89% | 28.15x |
| Homeschooling | 0.07% | 27.48x |
| Parenting & Children's Activities | 1.54% | 26.87x |
| Cakes & Sweets | 1.39% | 26.03x |
| Children's Learning Tools | 7.82% | 25.94x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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