Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 49.47% | 26.52x |
| Homeschooling Parents | 53.01% | 22.31x |
| Involved Parents | 45.53% | 21.83x |
| Hands-On Parents | 53.35% | 20.75x |
| Coupon Researchers | 37.66% | 20.53x |
| Shelf-Stable Food Content Readers | 19.73% | 20.39x |
| Misc-Deal Seekers or Coupon Shoppers | 30.04% | 18.86x |
| Bargain Shopping Researchers | 28.25% | 18.01x |
| Kitchen & Bathroom Remodelers | 31.66% | 17.41x |
| Healthy Snacks Shoppers | 32.68% | 16.94x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.05% | 1.54x |
| Express | 0.04% | 1.41x |
| Carhartt | 0.35% | 1.35x |
| Maurices | 0.06% | 1.32x |
| Lane Bryant | 0.03% | 1.29x |
| Old Navy | 0.05% | 1.27x |
| Dressbarn | 0.03% | 1.25x |
| J. Crew | 0.02% | 1.21x |
| Buckle | 0.03% | 1.18x |
| Mens Wearhouse | 0.04% | 1.08x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 3.19% | 97.84x |
| growingajeweledrose.com | 5.28% | 97.30x |
| eighteen25.com | 1.45% | 91.09x |
| handsonaswegrow.com | 6.65% | 90.60x |
| notimeforflashcards.com | 5.77% | 89.10x |
| motherrisingbirth.com | 2.58% | 88.32x |
| modernparentsmessykids.com | 1.75% | 87.99x |
| growinghandsonkids.com | 1.62% | 86.75x |
| blessedbeyondadoubt.com | 1.05% | 83.29x |
| kristendukephotography.com | 1.31% | 82.40x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 8.06% | 41.46x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.24% | 38.92x |
| Mommy Bloggers | 14.72% | 35.23x |
| Coupons & Family | 11.41% | 33.59x |
| Homeschooling | 0.05% | 33.27x |
| New Parents | 4.07% | 31.44x |
| Parenting & Children's Activities | 1.46% | 31.31x |
| Children's Learning Tools | 6.10% | 30.21x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.12% | 29.72x |
| Cub & Girl Scouts | 0.06% | 27.94x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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