Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Homeschooling Parents.
| Interest | Composition | Index |
| Homeschooling Parents | 41.07% | 33.16x |
| Misc-Deal Seekers or Coupon Shoppers | 24.99% | 33.07x |
| Stay-at-Home Parents | 59.24% | 28.85x |
| Toy Blogs Readers | 33.37% | 27.91x |
| Kids Crafts Researchers | 39.91% | 27.54x |
| Dessert/Sweets Bakers | 23.02% | 25.00x |
| Home Kitchen Chefs | 14.21% | 22.67x |
| Homemade Gifts Crafters | 42.69% | 22.65x |
| Hands-On Parents | 48.13% | 22.35x |
| Healthy Diet Recipe Researchers | 14.46% | 22.20x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Curious about what else the Family on a Budget audience is interested in?
Sign Up
APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.26x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to find more of the Family on a Budget audience in the real world?
Sign Up
WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.
| Website | Composition | Index |
| icanteachmychild.com | 2.48% | 123.20x |
| growingajeweledrose.com | 6.33% | 118.85x |
| eighteen25.com | 1.71% | 115.33x |
| handsonaswegrow.com | 4.62% | 114.18x |
| notimeforflashcards.com | 5.51% | 110.64x |
| pennypinchinmom.com | 2.36% | 106.01x |
| growinghandsonkids.com | 1.46% | 105.61x |
| aturtleslifeforme.com | 1.24% | 104.60x |
| unoriginalmom.com | 2.50% | 102.97x |
| overthebigmoon.com | 2.82% | 102.42x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the websites the Family on a Budget audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.36% | 58.38x |
| Scrapbooking & Home Art Projects | 8.00% | 44.26x |
| Coupons & Family | 11.87% | 41.86x |
| Parenting & Children's Activities | 0.31% | 41.63x |
| Cakes & Sweets | 0.58% | 40.71x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.86% | 38.63x |
| Mommy Bloggers | 16.10% | 37.02x |
| Home Decoration Content Readers | 17.67% | 31.42x |
| Parenting Blogs | 1.90% | 30.95x |
| Low Carb Diets | 3.55% | 28.40x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Want to see more of the Content Affinities the Family on a Budget audience visits?
Sign Up
DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Family on a Budget audience?
Sign Up