Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 49.95% | 20.67x |
| Shelf-Stable Food Content Readers | 30.95% | 20.23x |
| Homeschooling Parents | 53.80% | 18.64x |
| Pantry Recipes Researchers | 27.38% | 17.92x |
| Coupon Researchers | 42.41% | 17.87x |
| Involved Parents | 46.34% | 17.58x |
| Hands-On Parents | 53.53% | 16.58x |
| Recipe Researchers | 38.20% | 16.51x |
| Healthy Snacks Shoppers | 40.14% | 16.40x |
| Healthy Diet Recipe Researchers | 41.53% | 16.34x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.52x |
| Chicos | 0.01% | 1.44x |
| Carhartt | 0.16% | 1.26x |
| Buckle | 0.01% | 1.21x |
| Maurices | 0.02% | 1.15x |
| Old Navy | 0.02% | 1.10x |
| Mens Wearhouse | 0.01% | 1.08x |
| Journeys | 0.01% | 0.94x |
| The Childrens Place | 0.01% | 0.92x |
| Victoria's Secret | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is your-daily-plus.com.
| Website | Composition | Index |
| your-daily-plus.com | 1.14% | 88.36x |
| icanteachmychild.com | 2.93% | 82.04x |
| momsneedtoknow.com | 1.39% | 81.26x |
| growingajeweledrose.com | 5.29% | 81.13x |
| modernparentsmessykids.com | 1.82% | 78.74x |
| eighteen25.com | 1.80% | 76.50x |
| blessedbeyondadoubt.com | 1.27% | 74.97x |
| beslimmer-beyou.com | 1.39% | 74.10x |
| thefrugalnavywife.com | 3.85% | 74.09x |
| growinghandsonkids.com | 1.40% | 73.91x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.49% | 42.95x |
| Scrapbooking & Home Art Projects | 9.57% | 33.40x |
| Coupons & Family | 13.42% | 29.84x |
| Mommy Bloggers | 18.47% | 27.83x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.30% | 27.40x |
| Homeschooling | 0.22% | 24.89x |
| Cakes & Sweets | 2.46% | 24.14x |
| Female Lifestyle Content Readers | 6.65% | 23.19x |
| New Parents | 6.20% | 22.90x |
| DIY Decoration & Furniture | 4.83% | 22.35x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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