Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 45.08% | 25.29x |
| Coupon Researchers | 37.91% | 23.74x |
| Hands-On Parents | 50.67% | 23.64x |
| Involved Parents | 47.96% | 23.51x |
| Homeschooling Parents | 47.01% | 23.35x |
| Misc-Deal Seekers or Coupon Shoppers | 29.55% | 20.16x |
| Healthy Snacks Shoppers | 33.53% | 20.07x |
| Kitchen & Bathroom Remodelers | 34.17% | 20.03x |
| Recipe Researchers | 32.24% | 19.39x |
| Cook at Home Parents | 33.04% | 19.26x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.04% | 1.13x |
| Buckle | 0.09% | 1.12x |
| Jos A. Bank Clothiers | 0.23% | 1.08x |
| Chicos | 0.03% | 1.05x |
| Mens Wearhouse | 0.36% | 1.04x |
| Talbots | 0.03% | 1.00x |
| Coach | 0.03% | 0.99x |
| Dressbarn | 0.03% | 0.98x |
| Victoria's Secret | 0.04% | 0.98x |
| Banana Republic | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is oopseydaisyblog.com.
| Website | Composition | Index |
| oopseydaisyblog.com | 1.23% | 93.59x |
| getmyhometogether.com | 1.07% | 88.78x |
| growingajeweledrose.com | 7.42% | 81.00x |
| adebtfreestressfreelife.com | 2.06% | 80.05x |
| chiefhealth.us | 1.82% | 79.57x |
| savingandsimplicity.com | 1.09% | 79.46x |
| gracefullittlehoneybee.com | 5.45% | 79.46x |
| eighteen25.com | 3.61% | 79.24x |
| motherrisingbirth.com | 5.99% | 76.67x |
| oh-yellow.com | 1.16% | 76.36x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.46% | 40.78x |
| Scrapbooking & Home Art Projects | 13.90% | 36.80x |
| Mommy Bloggers | 16.01% | 35.88x |
| Coupons & Family | 17.19% | 33.96x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.37% | 29.97x |
| Comedy Content | 1.23% | 29.02x |
| Female Lifestyle Content Readers | 9.03% | 28.65x |
| Homeschooling | 0.88% | 24.90x |
| Home Decoration Content Readers | 37.60% | 24.22x |
| DIY Decoration & Furniture | 5.46% | 23.95x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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