Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 54.66% | 19.76x |
| Involved Parents | 54.58% | 19.14x |
| Coupon Researchers | 46.56% | 17.81x |
| Hands-On Parents | 56.12% | 17.76x |
| Homeschooling Parents | 55.74% | 17.52x |
| Essential Oils Enthusiasts | 0.08% | 16.99x |
| Misc-Deal Seekers or Coupon Shoppers | 39.60% | 15.98x |
| Healthy Snacks Shoppers | 42.74% | 15.66x |
| Working Parents | 44.52% | 15.57x |
| Cook at Home Parents | 41.76% | 15.35x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.31% | 1.30x |
| Belk | 0.01% | 1.30x |
| Dressbarn | 0.05% | 1.19x |
| Jos A. Bank Clothiers | 0.29% | 1.13x |
| Mens Wearhouse | 0.47% | 1.11x |
| White House Black Market | 0.32% | 1.09x |
| Express Outlets | 0.01% | 1.08x |
| Eddie Bauer | 0.03% | 1.05x |
| Talbots | 0.04% | 1.05x |
| Columbia | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.16% | 87.69x |
| growingajeweledrose.com | 6.01% | 84.07x |
| eighteen25.com | 2.92% | 83.12x |
| adebtfreestressfreelife.com | 1.61% | 82.15x |
| gracefullittlehoneybee.com | 5.50% | 80.55x |
| overthebigmoon.com | 4.54% | 78.85x |
| motherrisingbirth.com | 4.74% | 77.86x |
| thefrugalnavywife.com | 1.94% | 77.61x |
| modernparentsmessykids.com | 2.52% | 77.35x |
| theidearoom.net | 7.93% | 76.54x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.51% | 40.16x |
| Scrapbooking & Home Art Projects | 12.60% | 34.94x |
| Mommy Bloggers | 15.20% | 34.38x |
| Coupons & Family | 16.65% | 31.39x |
| Comedy Content | 1.15% | 29.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 21.55% | 28.17x |
| Female Lifestyle Content Readers | 9.90% | 25.05x |
| Homeschooling | 0.85% | 24.98x |
| Decoration & Fabric | 0.06% | 23.09x |
| DIY Decoration & Furniture | 5.48% | 22.88x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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