Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 902.9 Thousand Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 902.9 thousand unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Stay-at-Home Parents.

Interest Composition Index
Stay-at-Home Parents 52.28% 30.87x
Homeschooling Parents 46.22% 26.53x
Involved Parents 26.18% 25.81x
Misc-Deal Seekers or Coupon Shoppers 32.05% 25.02x
Hands-On Parents 42.76% 24.81x
Kids Crafts Researchers 42.39% 23.95x
Toy Blogs Readers 39.32% 22.89x
Parents with Kids 36.55% 21.41x
Bargain Shopping Researchers 10.53% 21.14x
Sweet Tooths 37.56% 20.49x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Maurices.

Location Composition Index
Maurices 0.05% 1.56x
Buckle 0.03% 1.47x
H&M 0.02% 1.34x
Journeys 0.03% 1.31x
LOFT 0.01% 1.27x
Hollister 0.01% 1.25x
White House Black Market 0.02% 1.23x
Victoria's Secret 0.02% 1.21x
American Eagle Outfitters 0.02% 1.17x
Chicos 0.01% 0.99x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.

Website Composition Index
growingajeweledrose.com 4.92% 113.80x
icanteachmychild.com 2.85% 110.02x
handsonaswegrow.com 5.03% 101.58x
notimeforflashcards.com 4.58% 99.53x
motherrisingbirth.com 1.35% 98.86x
eighteen25.com 1.63% 93.74x
momsneedtoknow.com 1.13% 93.11x
overthebigmoon.com 2.79% 92.75x
pennypinchinmom.com 2.99% 91.24x
growinghandsonkids.com 1.36% 91.21x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 52.15x
Scrapbooking & Home Art Projects 7.76% 43.64x
Coupons & Family 12.42% 37.23x
Parenting & Children's Activities 0.40% 36.60x
Mommy Bloggers 15.63% 36.51x
Cakes & Sweets 0.75% 36.41x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.07% 33.75x
New Parents 1.63% 32.50x
Children's Learning Tools 4.87% 26.51x
Home Decoration Content Readers 21.58% 26.46x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female