Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 776.7 Thousand Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 776.7 thousand unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 48.18% 24.00x
Shelf-Stable Food Content Readers 27.96% 22.24x
Homeschooling Parents 53.56% 21.08x
Coupon Researchers 41.38% 20.51x
Involved Parents 44.76% 19.97x
Pantry Recipes Researchers 23.83% 19.40x
Hands-On Parents 55.07% 18.98x
Healthy Snacks Shoppers 37.81% 18.43x
Misc-Deal Seekers or Coupon Shoppers 33.13% 18.18x
Recipe Researchers 35.42% 18.02x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.16x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is icanteachmychild.com.

Website Composition Index
icanteachmychild.com 2.98% 77.60x
growingajeweledrose.com 5.26% 74.97x
eighteen25.com 1.75% 73.59x
modernparentsmessykids.com 1.74% 72.37x
notimeforflashcards.com 6.37% 71.30x
growinghandsonkids.com 1.70% 70.68x
blessedbeyondadoubt.com 1.28% 70.40x
handsonaswegrow.com 7.30% 69.57x
livingwellspendingless.com 1.06% 68.30x
happydealhappyday.com 1.05% 68.18x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.53% 50.34x
Scrapbooking & Home Art Projects 9.48% 38.86x
Mommy Bloggers 18.01% 33.06x
Coupons & Family 13.72% 32.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.64% 28.96x
Cakes & Sweets 2.11% 28.66x
Homeschooling 0.13% 27.40x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 27.29x
Female Lifestyle Content Readers 5.97% 26.26x
New Parents 4.73% 25.66x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female