Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 43.89% | 25.31x |
| Involved Parents | 46.05% | 24.38x |
| Hands-On Parents | 47.93% | 24.14x |
| Homeschooling Parents | 45.72% | 23.75x |
| Coupon Researchers | 37.54% | 23.00x |
| Animated GIF Searchers | 5.19% | 22.07x |
| Misc-Deal Seekers or Coupon Shoppers | 29.31% | 20.11x |
| Healthy Snacks Shoppers | 32.54% | 19.95x |
| Recipe Researchers | 30.96% | 19.56x |
| Kitchen & Bathroom Remodelers | 33.89% | 19.37x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.38x |
| Buckle | 0.19% | 1.22x |
| Mens Wearhouse | 0.49% | 1.10x |
| Jos A. Bank Clothiers | 0.30% | 1.10x |
| Dressbarn | 0.05% | 1.07x |
| White House Black Market | 0.21% | 1.06x |
| Brooks Brothers | 0.03% | 1.02x |
| The Childrens Place | 0.08% | 1.01x |
| Chicos | 0.05% | 0.97x |
| Journeys | 0.05% | 0.95x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is chiefhealth.us.
| Website | Composition | Index |
| chiefhealth.us | 1.49% | 83.38x |
| eighteen25.com | 3.17% | 82.77x |
| growingajeweledrose.com | 6.86% | 82.43x |
| staynaturallyhealthy.com | 1.14% | 80.34x |
| adebtfreestressfreelife.com | 1.88% | 79.63x |
| gracefullittlehoneybee.com | 5.38% | 78.72x |
| savingandsimplicity.com | 1.04% | 77.75x |
| blessedbeyondadoubt.com | 1.88% | 77.59x |
| modernparentsmessykids.com | 2.43% | 76.84x |
| overthebigmoon.com | 5.07% | 76.10x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.51% | 39.49x |
| Scrapbooking & Home Art Projects | 13.28% | 35.26x |
| Mommy Bloggers | 15.61% | 34.76x |
| Coupons & Family | 17.32% | 31.88x |
| Comedy Content | 1.23% | 28.70x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.00% | 28.30x |
| Female Lifestyle Content Readers | 9.79% | 26.09x |
| Homeschooling | 0.90% | 25.05x |
| DIY Decoration & Furniture | 5.65% | 22.96x |
| Home Decoration Content Readers | 37.14% | 22.92x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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