Dstillery Audiences

FAMILY ON A BUDGET

Audience Size: 2.3 Million Devices

Explore the Family on a Budget Audience

Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Family on a Budget audience.

Dstillery Crafted Audiences

INTERESTS

The Family on a Budget audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.

Interest Composition Index
Parents with Kids 54.66% 19.76x
Involved Parents 54.58% 19.14x
Coupon Researchers 46.56% 17.81x
Hands-On Parents 56.12% 17.76x
Homeschooling Parents 55.74% 17.52x
Essential Oils Enthusiasts 0.08% 16.99x
Misc-Deal Seekers or Coupon Shoppers 39.60% 15.98x
Healthy Snacks Shoppers 42.74% 15.66x
Working Parents 44.52% 15.57x
Cook at Home Parents 41.76% 15.35x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family on a Budget audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family on a Budget audience is Buckle.

Location Composition Index
Buckle 0.31% 1.30x
Belk 0.01% 1.30x
Dressbarn 0.05% 1.19x
Jos A. Bank Clothiers 0.29% 1.13x
Mens Wearhouse 0.47% 1.11x
White House Black Market 0.32% 1.09x
Express Outlets 0.01% 1.08x
Eddie Bauer 0.03% 1.05x
Talbots 0.04% 1.05x
Columbia 0.01% 0.99x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family on a Budget audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family on a Budget audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.16% 87.69x
growingajeweledrose.com 6.01% 84.07x
eighteen25.com 2.92% 83.12x
adebtfreestressfreelife.com 1.61% 82.15x
gracefullittlehoneybee.com 5.50% 80.55x
overthebigmoon.com 4.54% 78.85x
motherrisingbirth.com 4.74% 77.86x
thefrugalnavywife.com 1.94% 77.61x
modernparentsmessykids.com 2.52% 77.35x
theidearoom.net 7.93% 76.54x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.51% 40.16x
Scrapbooking & Home Art Projects 12.60% 34.94x
Mommy Bloggers 15.20% 34.38x
Coupons & Family 16.65% 31.39x
Comedy Content 1.15% 29.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.55% 28.17x
Female Lifestyle Content Readers 9.90% 25.05x
Homeschooling 0.85% 24.98x
Decoration & Fabric 0.06% 23.09x
DIY Decoration & Furniture 5.48% 22.88x
Composition Percentage: The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family on a Budget audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female