Explore the Family on a Budget Audience
Below you'll find more information about the Family on a Budget audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Family on a Budget audience.
INTERESTS
The Family on a Budget audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family on a Budget audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 48.20% | 20.26x |
| Homeschooling Parents | 51.38% | 19.06x |
| Involved Parents | 48.16% | 18.92x |
| Hands-On Parents | 51.83% | 18.21x |
| Coupon Researchers | 42.04% | 17.89x |
| Working Parents | 39.97% | 15.94x |
| Misc-Deal Seekers or Coupon Shoppers | 34.99% | 15.91x |
| Healthy Snacks Shoppers | 38.59% | 15.80x |
| Kitchen & Bathroom Remodelers | 37.10% | 15.77x |
| Recipe Researchers | 36.37% | 15.46x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Interest attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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APPAREL RETAILERS
The Family on a Budget audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family on a Budget audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.17x |
| Carhartt | 0.22% | 1.17x |
| Dressbarn | 0.02% | 1.15x |
| Eddie Bauer | 0.01% | 1.13x |
| Aeropostale | 0.03% | 1.08x |
| Zumiez | 0.03% | 1.02x |
| The Childrens Place | 0.04% | 1.00x |
| J. Crew | 0.02% | 0.99x |
| Old Navy | 0.04% | 0.97x |
| Victoria's Secret | 0.05% | 0.96x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Location attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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WEBSITES
The Family on a Budget audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family on a Budget audience is growingajeweledrose.com.
| Website | Composition | Index |
| growingajeweledrose.com | 5.75% | 64.00x |
| simplelifeofafrugalwife.com | 1.07% | 61.93x |
| gracefullittlehoneybee.com | 5.08% | 61.67x |
| eighteen25.com | 2.76% | 60.53x |
| happydealhappyday.com | 1.16% | 60.15x |
| modernparentsmessykids.com | 2.42% | 59.88x |
| adebtfreestressfreelife.com | 1.09% | 59.81x |
| icanteachmychild.com | 4.15% | 59.67x |
| thefrugalnavywife.com | 2.23% | 59.08x |
| blessedbeyondadoubt.com | 1.69% | 58.55x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Web attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family on a Budget audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.52% | 41.09x |
| Scrapbooking & Home Art Projects | 10.86% | 33.68x |
| Mommy Bloggers | 14.66% | 31.71x |
| Coupons & Family | 15.25% | 30.05x |
| Comedy Content | 0.85% | 29.16x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 17.08% | 28.45x |
| Decoration & Fabric | 0.03% | 27.26x |
| Female Lifestyle Content Readers | 8.82% | 24.25x |
| Homeschooling | 0.59% | 23.77x |
| Home Decoration Content Readers | 31.08% | 22.51x |
Composition Percentage:
The overlap percentage between the Family on a Budget audience and the Content Affinity attribute.
Index: A comparison of the Family on a Budget audience to the internet population.
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DEMOGRAPHICS
The Family on a Budget audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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