Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.9 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 59.49% 23.68x
Daily Fantasy Sports Enthusiasts 64.34% 21.37x
ESPN Enthusiasts 42.32% 18.02x
Football Enthusiasts 54.57% 17.42x
NFL Fans 38.80% 16.27x
Sports Gamblers 43.20% 16.25x
MLB Fans 36.50% 16.13x
Cincinnati Bengals Fans 36.43% 15.09x
Los Angeles Rams Fans 34.10% 14.74x
San Francisco 49ers Fans 32.57% 14.67x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.25x
Coach 0.01% 1.21x
Chicos 0.02% 1.16x
H&M 0.01% 1.14x
Mens Wearhouse 0.04% 1.13x
Jos A. Bank Clothiers 0.02% 1.10x
Talbots 0.01% 1.10x
Banana Republic 0.02% 1.06x
Express 0.02% 1.05x
J. Crew 0.01% 1.05x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 11.90% 92.76x
fantasydata.com 8.19% 87.74x
rotoballer.com 24.21% 86.48x
thefantasyfootballers.com 18.70% 85.77x
draftsharks.com 1.55% 85.21x
fftoday.com 2.94% 84.73x
gridironexperts.com 1.26% 83.64x
cheatsheetwarroom.com 6.53% 80.36x
vegasinsider.com 3.77% 78.78x
faketeams.com 2.70% 76.43x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.09% 18.88x
Virginia Athletics 0.18% 17.86x
Illinois College Sports 0.44% 16.69x
College Sports 0.39% 16.63x
Horse Racing 0.22% 16.32x
Upstate New York State Athletics 0.04% 16.18x
Southeast College Athletics 1.11% 14.57x
Pac 12 Sports 1.30% 14.22x
New England & Ivy League Sports 0.73% 13.35x
Institutional Investing 0.03% 13.30x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male