Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.9 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 65.46% 22.07x
ESPN Enthusiasts 51.08% 18.49x
Daily Fantasy Sports Enthusiasts 62.73% 17.94x
NFL Fans 46.44% 17.49x
MLB Fans 42.94% 16.80x
Cincinnati Bengals Fans 44.90% 16.55x
Sports Gamblers 49.21% 16.55x
Football Enthusiasts 57.92% 15.83x
Los Angeles Rams Fans 42.66% 15.61x
San Francisco 49ers Fans 42.04% 15.42x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.32x
Maurices 0.02% 1.04x
Carhartt 0.11% 0.87x
The Childrens Place 0.01% 0.86x
Journeys 0.01% 0.79x
Old Navy 0.01% 0.79x
Victoria's Secret 0.01% 0.74x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 14.08% 102.11x
fantasydata.com 5.31% 101.50x
thefantasyfootballers.com 15.56% 98.81x
rotoballer.com 18.28% 97.87x
fftoday.com 3.50% 93.25x
cheatsheetwarroom.com 2.88% 92.09x
rotowire.com 14.70% 87.17x
thespread.com 1.77% 86.83x
fantasyfootballnerd.com 3.44% 85.91x
razzball.com 3.19% 85.41x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.21% 22.36x
Florida College Athletics 2.12% 20.48x
Southeast College Athletics 0.81% 19.30x
Pac 12 Sports 0.48% 18.14x
College Sports 0.62% 17.96x
Virginia Athletics 0.21% 17.57x
Upstate New York State Athletics 0.07% 16.61x
New England & Ivy League Sports 1.01% 15.57x
Lacrosse College Athletics 0.40% 15.51x
Horse Racing 0.90% 15.19x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male