Dstillery Audiences

FANTASY SPORTS

Audience Size: 2.2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 64.10% 24.86x
ESPN Enthusiasts 53.97% 22.55x
NFL Fans 50.73% 21.35x
MLB Fans 47.11% 20.93x
Daily Fantasy Sports Enthusiasts 54.16% 19.51x
Cincinnati Bengals Fans 47.48% 19.31x
College Football Fans 47.64% 19.20x
Sports Gamblers 48.46% 19.00x
Los Angeles Rams Fans 47.21% 18.98x
San Francisco 49ers Fans 46.60% 18.31x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.14x
Old Navy 0.01% 1.06x
Victoria's Secret 0.01% 1.03x
Carhartt 0.16% 1.01x
Maurices 0.01% 0.96x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 8.26% 97.39x
gridironexperts.com 1.05% 95.25x
thefantasyfootballers.com 14.57% 93.84x
playerprofiler.com 1.78% 92.57x
rotoballer.com 9.92% 91.93x
fantasydata.com 2.24% 91.36x
fftoday.com 2.69% 88.05x
nflweather.com 1.45% 86.25x
thespread.com 2.28% 85.49x
bangthebook.com 1.75% 83.67x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.36% 23.94x
Florida College Athletics 3.43% 20.46x
Southeast College Athletics 1.16% 18.45x
Pac 12 Sports 0.73% 18.42x
Virginia Athletics 0.35% 17.31x
Upstate New York State Athletics 0.14% 17.11x
College Sports 1.06% 16.56x
Horse Racing 1.63% 15.70x
Tennis, Golf & Boxing 5.29% 15.61x
New England & Ivy League Sports 1.75% 14.58x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male