Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 64.69% 26.83x
ESPN Enthusiasts 51.69% 22.43x
MLB Fans 44.56% 21.15x
NFL Fans 45.99% 20.75x
Daily Fantasy Sports Enthusiasts 57.46% 20.23x
Cincinnati Bengals Fans 43.02% 19.42x
College Football Fans 43.74% 18.75x
Sports Gamblers 50.88% 18.62x
San Francisco 49ers Fans 40.10% 18.36x
Los Angeles Rams Fans 41.61% 18.28x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.80x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is thefantasyfootballers.com.

Website Composition Index
thefantasyfootballers.com 10.70% 113.66x
fantasysp.com 11.08% 113.12x
fftoday.com 2.77% 112.10x
rotoballer.com 19.06% 111.44x
fantasydata.com 5.77% 110.93x
thespread.com 1.51% 102.51x
scoresandodds.com 1.02% 101.69x
cheatsheetwarroom.com 2.08% 101.46x
fantasyfootballnerd.com 2.19% 101.03x
fleaflicker.com 1.26% 100.87x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 23.40x
Florida College Athletics 1.64% 23.10x
Horse Racing 0.65% 21.67x
College Sports 0.55% 18.31x
Tennis, Golf & Boxing 1.79% 17.73x
Virginia Athletics 0.24% 17.63x
Illinois College Sports 0.43% 16.98x
Apartment & Community Real Estate Researchers 0.01% 16.93x
New England & Ivy League Sports 0.90% 15.98x
Electronic Document Assembly 0.02% 15.54x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male