FANTASY SPORTS

Audience Size: 2.4 Million Devices

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Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Fantasy Sports audience.

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	47.39%	30.43x
Daily Fantasy Sports Enthusiasts	58.51%	28.28x
Cincinnati Bengals Fans	31.23%	20.60x
NFL Fans	31.37%	20.39x
Tennessee Titans Fans	31.00%	18.59x
Tampa Bay Buccaneers Fans	30.32%	18.25x
Los Angeles Rams Fans	27.21%	18.22x
New York Jets Fans	29.71%	18.09x
Jacksonville Jaguars Fans	26.98%	17.72x
MLB Fans	27.57%	17.62x

Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.

Index: A comparison of the Fantasy Sports audience to the internet population.

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is American Apparel.

Location	Composition	Index
American Apparel	0.05%	1.69x
Patagonia	0.01%	1.65x
Saint Laurent Paris	0.01%	1.64x
Club Monaco	0.01%	1.55x
Hugo Boss	0.02%	1.53x
H&M	0.05%	1.46x
Urban Outfitters	0.07%	1.43x
Abercrombie & Fitch	0.02%	1.39x
Free People	0.02%	1.39x
Talbots	0.06%	1.39x

Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.

Index: A comparison of the Fantasy Sports audience to the internet population.

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is gridironexperts.com.

Website	Composition	Index
gridironexperts.com	2.89%	142.63x
rotoballer.com	10.82%	140.38x
fantasyalarm.com	2.14%	139.16x
thefantasyfootballers.com	15.97%	137.83x
draftsharks.com	2.61%	137.07x
fantasysp.com	13.64%	136.98x
eatdrinkandsleepfootball.com	0.79%	136.75x
profootballfocus.com	0.46%	135.32x
fantasydata.com	0.51%	135.19x
edraft.com	0.54%	130.46x

Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.

Index: A comparison of the Fantasy Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.35%	16.16x
Sports Apparel	0.85%	14.44x
Alternative Streaming Services	0.61%	13.25x
Florida College Athletics	4.20%	12.27x
Latest Sports News	55.42%	12.27x
Pac 12 Sports	1.92%	12.05x
Southeast College Athletics	1.72%	11.53x
Virginia Athletics	0.51%	11.30x
Horse Racing	1.62%	10.97x
Golf Travel & Gear	11.55%	10.82x

Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.

Index: A comparison of the Fantasy Sports audience to the internet population.

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age and income brackets.

Age

45-54

Income

Over $250,000