Explore the Fantasy Sports Audience
Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.
INTERESTS
The Fantasy Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 60.79% | 20.45x |
| ESPN Enthusiasts | 48.26% | 17.92x |
| Daily Fantasy Sports Enthusiasts | 54.85% | 16.98x |
| NFL Fans | 45.47% | 16.62x |
| MLB Fans | 43.34% | 16.28x |
| Football Enthusiasts | 53.40% | 15.87x |
| Sports Gamblers | 44.54% | 15.42x |
| Cincinnati Bengals Fans | 42.65% | 15.16x |
| Los Angeles Rams Fans | 41.56% | 14.76x |
| College Football Fans | 42.90% | 14.72x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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APPAREL RETAILERS
The Fantasy Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fantasy Sports audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.54x |
| Banana Republic | 0.01% | 1.53x |
| LOFT | 0.01% | 1.35x |
| The Childrens Place | 0.02% | 1.30x |
| Dressbarn | 0.01% | 1.30x |
| Victoria's Secret | 0.02% | 1.25x |
| Journeys | 0.02% | 1.21x |
| Mens Wearhouse | 0.02% | 1.19x |
| Express | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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WEBSITES
The Fantasy Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.
| Website | Composition | Index |
| fantasysp.com | 8.52% | 73.90x |
| playerprofiler.com | 1.23% | 72.27x |
| thefantasyfootballers.com | 13.66% | 69.99x |
| rotoballer.com | 13.42% | 69.82x |
| fantasydata.com | 6.35% | 68.95x |
| bangthebook.com | 1.33% | 67.32x |
| thespread.com | 1.75% | 65.56x |
| fftoday.com | 2.99% | 65.32x |
| rotowire.com | 14.01% | 61.93x |
| cheatsheetwarroom.com | 3.55% | 60.79x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.29% | 19.33x |
| Florida College Athletics | 2.83% | 17.16x |
| Southeast College Athletics | 0.97% | 15.52x |
| Pac 12 Sports | 0.60% | 15.33x |
| Virginia Athletics | 0.28% | 14.36x |
| College Sports | 0.86% | 14.34x |
| Upstate New York State Athletics | 0.10% | 13.05x |
| Lacrosse College Athletics | 0.58% | 12.91x |
| New England & Ivy League Sports | 1.44% | 12.84x |
| Horse Racing | 1.26% | 12.74x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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DEMOGRAPHICS
The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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