Dstillery Audiences

FANTASY SPORTS

Audience Size: 2.3 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 50.31% 30.22x
Daily Fantasy Sports Enthusiasts 57.99% 28.31x
NFL Fans 35.86% 21.32x
Cincinnati Bengals Fans 34.78% 20.95x
Tampa Bay Buccaneers Fans 32.64% 19.28x
Los Angeles Rams Fans 30.80% 19.22x
Tennessee Titans Fans 34.03% 19.10x
San Francisco 49ers Fans 29.84% 18.88x
MLB Fans 31.35% 18.55x
New York Jets Fans 33.92% 18.53x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Supreme.

Location Composition Index
Supreme 0.01% 1.84x
Joe's Jeans 0.01% 1.79x
Saint Laurent Paris 0.02% 1.71x
Kate Spade 0.04% 1.65x
Uniqlo 0.02% 1.61x
Patagonia 0.02% 1.61x
Club Monaco 0.02% 1.56x
Lululemon 0.10% 1.51x
The North Face 0.04% 1.48x
REI 0.04% 1.47x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is rotoballer.com.

Website Composition Index
rotoballer.com 10.73% 148.51x
gridironexperts.com 2.46% 148.20x
thefantasyfootballers.com 13.78% 147.60x
draftsharks.com 2.39% 146.91x
fantasysp.com 12.95% 146.63x
fantasyalarm.com 2.12% 144.80x
fftoday.com 4.82% 133.69x
dynastyfootballfactory.com 1.25% 126.90x
fantasyfootballnerd.com 1.36% 121.40x
jimrome.com 1.74% 120.41x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.55% 16.07x
Alternative Streaming Services 0.54% 15.01x
Sports Apparel 0.99% 14.84x
Florida College Athletics 4.93% 13.76x
Pac 12 Sports 2.31% 13.50x
Southeast College Athletics 2.02% 13.08x
Virginia Athletics 0.58% 12.79x
Latest Sports News 58.92% 12.73x
Golf Travel & Gear 11.49% 12.61x
Horse Racing 1.74% 11.84x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male