Explore the Fantasy Sports Audience
Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.
INTERESTS
The Fantasy Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 53.12% | 32.98x |
| Daily Fantasy Sports Enthusiasts | 59.27% | 29.07x |
| NFL Fans | 37.91% | 24.32x |
| ESPN Enthusiasts | 37.12% | 24.08x |
| Sports Gamblers | 40.07% | 23.63x |
| Cincinnati Bengals Fans | 36.64% | 23.12x |
| Los Angeles Rams Fans | 32.91% | 21.83x |
| MLB Fans | 35.46% | 21.75x |
| Tennessee Titans Fans | 33.90% | 21.52x |
| San Francisco 49ers Fans | 31.69% | 21.16x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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APPAREL RETAILERS
The Fantasy Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.78x |
| Columbia | 0.02% | 1.43x |
| Madewell | 0.03% | 1.42x |
| LL Bean | 0.01% | 1.42x |
| Jos A. Bank Clothiers | 0.26% | 1.41x |
| Club Monaco | 0.01% | 1.40x |
| Armani | 0.04% | 1.38x |
| Tommy Bahama | 0.04% | 1.37x |
| Free People | 0.03% | 1.36x |
| The North Face | 0.04% | 1.36x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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WEBSITES
The Fantasy Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fantasy Sports audience is draftsharks.com.
| Website | Composition | Index |
| draftsharks.com | 1.99% | 170.18x |
| thefantasyfootballers.com | 11.55% | 169.09x |
| fantasysp.com | 11.15% | 166.36x |
| rotoballer.com | 11.38% | 164.24x |
| fantasyalarm.com | 2.63% | 161.49x |
| gridironexperts.com | 2.33% | 155.28x |
| fftoday.com | 4.02% | 154.38x |
| fantasyfootballnerd.com | 1.15% | 142.36x |
| dynastyfootballfactory.com | 1.26% | 138.56x |
| fleaflicker.com | 2.19% | 132.26x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fantasy Sports audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 1.06% | 18.69x |
| Illinois College Sports | 0.83% | 17.26x |
| Alternative Streaming Services | 0.48% | 16.95x |
| Florida College Athletics | 5.54% | 15.21x |
| Pac 12 Sports | 2.65% | 14.69x |
| Latest Sports News | 59.92% | 14.16x |
| Golf Travel & Gear | 11.95% | 14.15x |
| Southeast College Athletics | 2.38% | 13.95x |
| Virginia Athletics | 0.69% | 13.65x |
| Lacrosse College Athletics | 1.52% | 13.08x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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DEMOGRAPHICS
The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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