Dstillery Audiences

FANTASY SPORTS

Audience Size: 831.6 Thousand Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 831.6 thousand unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 69.65% 30.22x
ESPN Enthusiasts 49.01% 23.69x
Daily Fantasy Sports Enthusiasts 65.15% 21.77x
NFL Fans 50.52% 20.12x
Baltimore Ravens Fans 47.25% 18.76x
Cincinnati Bengals Fans 36.87% 18.40x
Football Enthusiasts 61.12% 18.32x
College Football Fans 44.63% 18.22x
Sports Gamblers 50.10% 18.18x
New York Jets Fans 41.60% 18.17x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.26x
Forever 21 0.02% 1.83x
Eddie Bauer 0.01% 1.44x
Gap 0.02% 1.30x
J. Crew 0.01% 1.29x
Buckle 0.02% 1.26x
Banana Republic 0.02% 1.24x
White House Black Market 0.02% 1.23x
Old Navy 0.03% 1.17x
H&M 0.01% 1.15x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 9.72% 143.30x
draftsharks.com 1.35% 141.07x
fftoday.com 2.13% 137.07x
thefantasyfootballers.com 15.60% 131.66x
rotoballer.com 26.56% 130.49x
fantasydata.com 8.00% 124.80x
cheatsheetwarroom.com 4.32% 121.94x
gridironexperts.com 1.06% 121.41x
faketeams.com 2.73% 119.14x
vegasinsider.com 1.40% 117.71x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.24% 23.40x
College Sports 0.45% 23.09x
Illinois College Sports 0.90% 21.91x
Florida College Athletics 1.57% 20.15x
Pac 12 Sports 2.01% 18.56x
Southeast College Athletics 2.24% 18.11x
Upstate New York State Athletics 0.05% 16.17x
New England & Ivy League Sports 1.06% 15.12x
Golf Travel & Gear 5.86% 14.39x
Texas University Athletics 6.58% 13.53x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male