Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 64.01% 24.79x
ESPN Enthusiasts 51.04% 20.88x
Daily Fantasy Sports Enthusiasts 56.72% 20.22x
NFL Fans 44.66% 19.79x
MLB Fans 41.41% 18.93x
Cincinnati Bengals Fans 42.76% 18.48x
Sports Gamblers 48.03% 18.45x
College Football Fans 42.83% 17.58x
Los Angeles Rams Fans 41.08% 17.51x
Kansas City Chiefs Fans 39.91% 17.33x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Carhartt.

Location Composition Index
Carhartt 0.07% 0.99x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is rotoballer.com.

Website Composition Index
rotoballer.com 17.40% 98.82x
thefantasyfootballers.com 13.23% 98.71x
fantasysp.com 12.06% 97.96x
fftoday.com 3.21% 97.18x
fantasydata.com 5.65% 96.32x
thespread.com 1.72% 89.42x
cheatsheetwarroom.com 2.24% 88.14x
fantasyfootballnerd.com 2.79% 87.35x
fantasysharks.com 1.60% 84.30x
scoresandodds.com 1.23% 83.35x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.69% 23.26x
Upstate New York State Athletics 0.06% 21.86x
Southeast College Athletics 0.80% 20.83x
Virginia Athletics 0.18% 20.59x
College Sports 0.49% 19.89x
Illinois College Sports 0.22% 19.88x
Horse Racing 0.73% 18.40x
New England & Ivy League Sports 0.76% 17.32x
Pac 12 Sports 0.66% 17.03x
Lacrosse College Athletics 0.30% 16.85x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male