Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.5 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 67.70% 26.30x
ESPN Enthusiasts 55.15% 22.67x
NFL Fans 49.93% 21.42x
MLB Fans 49.22% 21.17x
Cincinnati Bengals Fans 45.23% 19.19x
Los Angeles Rams Fans 44.09% 18.94x
Daily Fantasy Sports Enthusiasts 56.31% 18.81x
San Francisco 49ers Fans 42.80% 18.69x
Sports Gamblers 49.62% 18.63x
NCAA Fans 39.90% 18.45x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.56x
Chicos 0.02% 1.40x
Jos A. Bank Clothiers 0.02% 1.36x
White House Black Market 0.02% 1.34x
Forever 21 0.01% 1.28x
Gymboree 0.02% 1.23x
Express 0.02% 1.19x
LOFT 0.02% 1.14x
Maurices 0.03% 1.05x
Gap 0.01% 1.00x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 10.84% 126.01x
thefantasyfootballers.com 11.31% 123.43x
fantasydata.com 6.28% 121.07x
draftsharks.com 1.10% 119.47x
fftoday.com 2.77% 119.39x
rotoballer.com 19.32% 118.66x
fantasyfootballnerd.com 2.04% 112.50x
fleaflicker.com 1.25% 109.43x
thespread.com 1.42% 107.96x
cheatsheetwarroom.com 2.39% 107.70x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.70% 24.47x
Horse Racing 0.56% 24.25x
Upstate New York State Athletics 0.06% 20.60x
College Sports 0.56% 19.67x
Electronic Document Assembly 0.02% 19.09x
Virginia Athletics 0.29% 19.06x
Illinois College Sports 0.49% 18.81x
Institutional Investing 0.11% 17.35x
Southeast College Athletics 1.37% 17.13x
New England & Ivy League Sports 0.98% 16.96x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male