Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.5 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Sports Gamblers.

Interest Composition Index
Sports Gamblers 77.59% 22.90x
ESPN Enthusiasts 26.07% 20.59x
Fantasy Football Enthusiasts 73.83% 19.37x
NFL Fans 35.47% 19.04x
Daily Fantasy Sports Enthusiasts 68.73% 18.80x
Baltimore Ravens Fans 34.97% 18.49x
Olympic Sports Enthusiasts 47.46% 18.04x
Los Angeles Chargers Fans 33.07% 17.22x
San Francisco 49ers Fans 34.45% 17.01x
Houston Texans Fans 32.20% 16.99x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Maurices.

Location Composition Index
Maurices 0.02% 0.91x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 10.40% 100.42x
rotoballer.com 22.49% 96.94x
fantasydata.com 6.21% 93.80x
cheatsheetwarroom.com 3.93% 89.15x
thehuddle.com 3.99% 73.58x
baseball.cbssports.com 1.66% 69.93x
gridironexperts.com 1.27% 67.89x
collegefootballnews.com 26.67% 65.94x
thefantasyfootballers.com 21.07% 65.62x
fantasypros.com 52.45% 65.33x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is College Sports.

Content Affinity Composition Index
College Sports 0.19% 14.05x
Illinois College Sports 0.46% 14.01x
Florida College Athletics 0.55% 13.84x
Virginia Athletics 0.08% 13.70x
Southeast College Athletics 1.09% 12.51x
Pac 12 Sports 1.24% 11.56x
Texas University Athletics 3.72% 11.02x
Golf Travel & Gear 2.78% 10.88x
Horse Racing 0.05% 9.50x
New England & Ivy League Sports 0.43% 8.77x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male