Dstillery Audiences

FANTASY SPORTS

Audience Size: 2.7 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 60.41% 25.21x
ESPN Enthusiasts 50.75% 21.18x
NFL Fans 45.23% 20.52x
Daily Fantasy Sports Enthusiasts 53.75% 20.14x
MLB Fans 42.90% 19.62x
Cincinnati Bengals Fans 41.95% 19.09x
Sports Gamblers 46.51% 18.52x
Los Angeles Rams Fans 41.84% 18.29x
College Football Fans 42.18% 18.28x
Football Enthusiasts 51.27% 17.73x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.91x
Chicos 0.01% 1.49x
Old Navy 0.02% 1.38x
Carhartt 0.14% 1.09x
Journeys 0.01% 1.03x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 9.25% 81.62x
gridironexperts.com 1.05% 80.22x
thefantasyfootballers.com 15.52% 79.47x
rotoballer.com 9.48% 77.58x
playerprofiler.com 1.99% 76.24x
fantasydata.com 1.16% 76.12x
fftoday.com 2.79% 73.74x
cheatsheetwarroom.com 1.10% 72.14x
nflweather.com 1.67% 71.19x
docsports.com 1.07% 70.28x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.39% 20.71x
Florida College Athletics 3.63% 16.69x
Pac 12 Sports 0.86% 15.46x
Southeast College Athletics 1.23% 15.39x
Virginia Athletics 0.37% 14.50x
Upstate New York State Athletics 0.15% 14.11x
College Sports 1.13% 13.85x
Horse Racing 1.74% 13.40x
Tennis, Golf & Boxing 5.65% 13.28x
Golf Travel & Gear 9.31% 13.11x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male