Dstillery Audiences

FANTASY SPORTS

Audience Size: 2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 57.74% 24.76x
Daily Fantasy Sports Enthusiasts 57.63% 23.14x
ESPN Enthusiasts 43.08% 19.39x
Football Enthusiasts 46.78% 18.74x
NFL Fans 41.19% 18.70x
Cincinnati Bengals Fans 39.19% 18.16x
Sports Gamblers 42.19% 17.49x
MLB Fans 37.10% 16.89x
Los Angeles Rams Fans 37.32% 16.69x
Tampa Bay Buccaneers Fans 38.73% 16.65x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.88x
Patagonia 0.01% 1.85x
Bonobos 0.03% 1.62x
The North Face 0.02% 1.58x
Madewell 0.02% 1.57x
Brooks Brothers 0.04% 1.55x
Lululemon 0.05% 1.55x
Urban Outfitters 0.06% 1.52x
Hugo Boss 0.05% 1.52x
Free People 0.03% 1.51x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 12.62% 90.27x
thefantasyfootballers.com 20.79% 86.30x
gridironexperts.com 1.70% 85.15x
cheatsheetwarroom.com 1.61% 83.46x
rotoballer.com 4.78% 82.63x
fftoday.com 2.83% 80.79x
rtsports.com 1.35% 76.10x
rotowire.com 11.79% 75.72x
fleaflicker.com 2.38% 72.06x
thespread.com 2.65% 70.62x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.43% 16.76x
Sports Apparel 0.46% 15.66x
Pac 12 Sports 1.20% 12.23x
Florida College Athletics 3.73% 12.12x
Southeast College Athletics 1.40% 12.03x
Golf Travel & Gear 9.19% 11.38x
Virginia Athletics 0.40% 10.96x
Alternative Streaming Services 0.17% 10.58x
Upstate New York State Athletics 0.15% 10.29x
Sports News & Apparel 10.37% 10.07x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male