Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.9 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 52.51% 38.32x
Daily Fantasy Sports Enthusiasts 55.05% 34.90x
ESPN Enthusiasts 37.39% 27.97x
NFL Fans 38.37% 27.42x
Cincinnati Bengals Fans 34.35% 26.80x
MLB Fans 35.74% 26.46x
Sports Gamblers 39.61% 26.42x
Football Enthusiasts 39.34% 26.25x
Los Angeles Rams Fans 30.82% 25.92x
Tampa Bay Buccaneers Fans 33.05% 24.88x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.18x
REI 0.04% 1.94x
Patagonia 0.04% 1.93x
Supreme 0.03% 1.87x
Intermix 0.02% 1.78x
Ann Taylor 0.03% 1.76x
Banana Republic 0.06% 1.72x
The North Face 0.03% 1.64x
Gap 0.08% 1.61x
Eddie Bauer 0.03% 1.61x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is draftsharks.com.

Website Composition Index
draftsharks.com 1.70% 139.63x
fantasysp.com 10.11% 138.27x
thefantasyfootballers.com 10.20% 137.98x
rotoballer.com 12.11% 134.15x
fantasyalarm.com 3.15% 130.88x
fftoday.com 3.66% 125.79x
gridironexperts.com 2.38% 124.22x
fantasyfootballnerd.com 1.03% 117.54x
dynastyfootballfactory.com 1.31% 112.17x
razzball.com 6.02% 110.05x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.96% 19.01x
Illinois College Sports 0.83% 18.82x
Alternative Streaming Services 0.41% 17.43x
Pac 12 Sports 2.50% 15.04x
Florida College Athletics 5.70% 14.13x
Southeast College Athletics 2.46% 13.95x
Golf Travel & Gear 12.73% 13.30x
Virginia Athletics 0.70% 13.20x
Latest Sports News 61.31% 13.19x
Upstate New York State Athletics 0.24% 12.38x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male