Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.5 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 71.49% 26.97x
Daily Fantasy Sports Enthusiasts 65.90% 22.64x
ESPN Enthusiasts 31.69% 16.82x
Super Bowl Bracket Projection Enthusiasts 43.85% 15.99x
NFL Fans 38.78% 15.82x
Football Enthusiasts 53.94% 15.49x
Baltimore Ravens Fans 37.80% 15.40x
Olympic Sports Enthusiasts 44.40% 15.05x
Sports Gamblers 38.79% 14.56x
Houston Texans Fans 34.69% 14.43x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.99x
Michael Kors 0.01% 1.77x
Gap 0.01% 1.64x
Buckle 0.03% 1.60x
LOFT 0.02% 1.57x
J. Crew 0.01% 1.56x
Lane Bryant 0.01% 1.45x
American Eagle Outfitters 0.02% 1.36x
H&M 0.02% 1.29x
Mens Wearhouse 0.01% 1.29x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 9.73% 98.69x
rotoballer.com 27.18% 92.40x
draftsharks.com 1.62% 90.83x
fantasydata.com 7.17% 90.07x
cheatsheetwarroom.com 8.02% 82.65x
thefantasyfootballers.com 19.34% 79.25x
fleaflicker.com 1.12% 76.55x
razzball.com 3.47% 75.86x
rotowire.com 21.82% 75.47x
rotoworld.com 1.22% 71.87x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is College Sports.

Content Affinity Composition Index
College Sports 0.24% 15.90x
Illinois College Sports 0.51% 15.09x
Florida College Athletics 0.86% 14.54x
Southeast College Athletics 1.26% 12.96x
Virginia Athletics 0.10% 12.80x
Pac 12 Sports 1.16% 12.46x
New England & Ivy League Sports 0.58% 11.09x
Horse Racing 0.07% 10.29x
Golf Travel & Gear 4.22% 10.28x
Texas University Athletics 3.97% 9.43x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male