Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.6 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 62.16% 27.66x
Daily Fantasy Sports Enthusiasts 64.77% 21.83x
ESPN Enthusiasts 43.97% 20.76x
NFL Fans 40.38% 18.71x
MLB Fans 36.81% 18.00x
Sports Gamblers 45.85% 17.81x
Cincinnati Bengals Fans 37.22% 17.67x
Football Enthusiasts 55.20% 17.65x
San Francisco 49ers Fans 33.45% 16.76x
Los Angeles Rams Fans 34.59% 16.60x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.69x
H&M 0.02% 1.38x
Gap 0.04% 1.36x
White House Black Market 0.04% 1.34x
Chicos 0.03% 1.29x
Gymboree 0.03% 1.29x
Banana Republic 0.03% 1.19x
Coach 0.01% 1.18x
Talbots 0.02% 1.18x
Maurices 0.06% 1.15x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 10.95% 106.90x
draftsharks.com 1.30% 100.90x
fantasydata.com 8.13% 99.79x
gridironexperts.com 1.14% 98.48x
rotoballer.com 26.78% 97.24x
fftoday.com 2.91% 97.09x
thefantasyfootballers.com 20.50% 97.05x
cheatsheetwarroom.com 5.11% 92.48x
vegasinsider.com 2.40% 87.99x
razzball.com 3.83% 86.75x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.04% 18.10x
Illinois College Sports 0.60% 18.00x
Virginia Athletics 0.15% 17.45x
College Sports 0.36% 17.17x
Pac 12 Sports 1.56% 15.43x
Southeast College Athletics 1.34% 15.35x
Upstate New York State Athletics 0.04% 15.02x
Horse Racing 0.11% 14.75x
Golf Travel & Gear 5.31% 13.90x
New England & Ivy League Sports 0.82% 13.03x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male