Explore the Fantasy Sports Audience
Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fantasy Sports audience.
INTERESTS
The Fantasy Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 67.70% | 26.30x |
| ESPN Enthusiasts | 55.15% | 22.67x |
| NFL Fans | 49.93% | 21.42x |
| MLB Fans | 49.22% | 21.17x |
| Cincinnati Bengals Fans | 45.23% | 19.19x |
| Los Angeles Rams Fans | 44.09% | 18.94x |
| Daily Fantasy Sports Enthusiasts | 56.31% | 18.81x |
| San Francisco 49ers Fans | 42.80% | 18.69x |
| Sports Gamblers | 49.62% | 18.63x |
| NCAA Fans | 39.90% | 18.45x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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APPAREL RETAILERS
The Fantasy Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fantasy Sports audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.56x |
| Chicos | 0.02% | 1.40x |
| Jos A. Bank Clothiers | 0.02% | 1.36x |
| White House Black Market | 0.02% | 1.34x |
| Forever 21 | 0.01% | 1.28x |
| Gymboree | 0.02% | 1.23x |
| Express | 0.02% | 1.19x |
| LOFT | 0.02% | 1.14x |
| Maurices | 0.03% | 1.05x |
| Gap | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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WEBSITES
The Fantasy Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.
| Website | Composition | Index |
| fantasysp.com | 10.84% | 126.01x |
| thefantasyfootballers.com | 11.31% | 123.43x |
| fantasydata.com | 6.28% | 121.07x |
| draftsharks.com | 1.10% | 119.47x |
| fftoday.com | 2.77% | 119.39x |
| rotoballer.com | 19.32% | 118.66x |
| fantasyfootballnerd.com | 2.04% | 112.50x |
| fleaflicker.com | 1.25% | 109.43x |
| thespread.com | 1.42% | 107.96x |
| cheatsheetwarroom.com | 2.39% | 107.70x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fantasy Sports audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 1.70% | 24.47x |
| Horse Racing | 0.56% | 24.25x |
| Upstate New York State Athletics | 0.06% | 20.60x |
| College Sports | 0.56% | 19.67x |
| Electronic Document Assembly | 0.02% | 19.09x |
| Virginia Athletics | 0.29% | 19.06x |
| Illinois College Sports | 0.49% | 18.81x |
| Institutional Investing | 0.11% | 17.35x |
| Southeast College Athletics | 1.37% | 17.13x |
| New England & Ivy League Sports | 0.98% | 16.96x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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DEMOGRAPHICS
The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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