Dstillery Audiences

FANTASY SPORTS

Audience Size: 2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 60.79% 20.45x
ESPN Enthusiasts 48.26% 17.92x
Daily Fantasy Sports Enthusiasts 54.85% 16.98x
NFL Fans 45.47% 16.62x
MLB Fans 43.34% 16.28x
Football Enthusiasts 53.40% 15.87x
Sports Gamblers 44.54% 15.42x
Cincinnati Bengals Fans 42.65% 15.16x
Los Angeles Rams Fans 41.56% 14.76x
College Football Fans 42.90% 14.72x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.54x
Banana Republic 0.01% 1.53x
LOFT 0.01% 1.35x
The Childrens Place 0.02% 1.30x
Dressbarn 0.01% 1.30x
Victoria's Secret 0.02% 1.25x
Journeys 0.02% 1.21x
Mens Wearhouse 0.02% 1.19x
Express 0.01% 1.17x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 8.52% 73.90x
playerprofiler.com 1.23% 72.27x
thefantasyfootballers.com 13.66% 69.99x
rotoballer.com 13.42% 69.82x
fantasydata.com 6.35% 68.95x
bangthebook.com 1.33% 67.32x
thespread.com 1.75% 65.56x
fftoday.com 2.99% 65.32x
rotowire.com 14.01% 61.93x
cheatsheetwarroom.com 3.55% 60.79x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.29% 19.33x
Florida College Athletics 2.83% 17.16x
Southeast College Athletics 0.97% 15.52x
Pac 12 Sports 0.60% 15.33x
Virginia Athletics 0.28% 14.36x
College Sports 0.86% 14.34x
Upstate New York State Athletics 0.10% 13.05x
Lacrosse College Athletics 0.58% 12.91x
New England & Ivy League Sports 1.44% 12.84x
Horse Racing 1.26% 12.74x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male