Dstillery Audiences

FANTASY SPORTS

Audience Size: 3.2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 62.68% 20.14x
Daily Fantasy Sports Enthusiasts 56.94% 17.69x
ESPN Enthusiasts 50.94% 17.12x
NFL Fans 47.58% 16.47x
Cincinnati Bengals Fans 43.97% 16.07x
Football Enthusiasts 51.25% 15.99x
Sports Gamblers 47.81% 15.52x
Los Angeles Rams Fans 42.10% 14.92x
MLB Fans 44.03% 14.88x
Tampa Bay Buccaneers Fans 42.70% 14.84x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.49x
Club Monaco 0.01% 1.43x
Patagonia 0.01% 1.41x
Tommy Bahama 0.02% 1.37x
Jos A. Bank Clothiers 0.05% 1.32x
Eddie Bauer 0.02% 1.30x
Coach 0.04% 1.30x
Madewell 0.02% 1.29x
Free People 0.03% 1.28x
White House Black Market 0.06% 1.25x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.

Website Composition Index
fantasysp.com 10.70% 74.72x
gridironexperts.com 1.23% 73.15x
thefantasyfootballers.com 18.46% 72.19x
rotoballer.com 8.68% 71.49x
playerprofiler.com 2.29% 67.62x
cheatsheetwarroom.com 1.23% 66.71x
fftoday.com 3.15% 66.16x
fantasycpr.com 1.21% 63.08x
docsports.com 1.36% 62.80x
rotowire.com 11.44% 62.55x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.38% 16.79x
Sports Apparel 0.61% 12.98x
Southeast College Athletics 1.29% 12.86x
Florida College Athletics 3.73% 12.84x
Pac 12 Sports 1.05% 12.02x
Virginia Athletics 0.38% 11.87x
Golf Travel & Gear 8.77% 11.14x
Upstate New York State Athletics 0.15% 10.85x
College Sports 1.18% 10.82x
Horse Racing 1.75% 10.53x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male