Explore the Fantasy Sports Audience
Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Fantasy Sports audience.
INTERESTS
The Fantasy Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 65.46% | 22.07x |
| ESPN Enthusiasts | 51.08% | 18.49x |
| Daily Fantasy Sports Enthusiasts | 62.73% | 17.94x |
| NFL Fans | 46.44% | 17.49x |
| MLB Fans | 42.94% | 16.80x |
| Cincinnati Bengals Fans | 44.90% | 16.55x |
| Sports Gamblers | 49.21% | 16.55x |
| Football Enthusiasts | 57.92% | 15.83x |
| Los Angeles Rams Fans | 42.66% | 15.61x |
| San Francisco 49ers Fans | 42.04% | 15.42x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Curious about what else the Fantasy Sports audience is interested in?
Sign Up
APPAREL RETAILERS
The Fantasy Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.32x |
| Maurices | 0.02% | 1.04x |
| Carhartt | 0.11% | 0.87x |
| The Childrens Place | 0.01% | 0.86x |
| Journeys | 0.01% | 0.79x |
| Old Navy | 0.01% | 0.79x |
| Victoria's Secret | 0.01% | 0.74x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Want to find more of the Fantasy Sports audience in the real world?
Sign Up
WEBSITES
The Fantasy Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.
| Website | Composition | Index |
| fantasysp.com | 14.08% | 102.11x |
| fantasydata.com | 5.31% | 101.50x |
| thefantasyfootballers.com | 15.56% | 98.81x |
| rotoballer.com | 18.28% | 97.87x |
| fftoday.com | 3.50% | 93.25x |
| cheatsheetwarroom.com | 2.88% | 92.09x |
| rotowire.com | 14.70% | 87.17x |
| thespread.com | 1.77% | 86.83x |
| fantasyfootballnerd.com | 3.44% | 85.91x |
| razzball.com | 3.19% | 85.41x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Want to see more of the websites the Fantasy Sports audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.21% | 22.36x |
| Florida College Athletics | 2.12% | 20.48x |
| Southeast College Athletics | 0.81% | 19.30x |
| Pac 12 Sports | 0.48% | 18.14x |
| College Sports | 0.62% | 17.96x |
| Virginia Athletics | 0.21% | 17.57x |
| Upstate New York State Athletics | 0.07% | 16.61x |
| New England & Ivy League Sports | 1.01% | 15.57x |
| Lacrosse College Athletics | 0.40% | 15.51x |
| Horse Racing | 0.90% | 15.19x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Want to see more of the Content Affinities the Fantasy Sports audience visits?
Sign Up
DEMOGRAPHICS
The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Fantasy Sports audience?
Sign Up