Explore the Fantasy Sports Audience
Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.
INTERESTS
The Fantasy Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.
| Interest | Composition | Index |
| Fantasy Football Enthusiasts | 57.74% | 24.76x |
| Daily Fantasy Sports Enthusiasts | 57.63% | 23.14x |
| ESPN Enthusiasts | 43.08% | 19.39x |
| Football Enthusiasts | 46.78% | 18.74x |
| NFL Fans | 41.19% | 18.70x |
| Cincinnati Bengals Fans | 39.19% | 18.16x |
| Sports Gamblers | 42.19% | 17.49x |
| MLB Fans | 37.10% | 16.89x |
| Los Angeles Rams Fans | 37.32% | 16.69x |
| Tampa Bay Buccaneers Fans | 38.73% | 16.65x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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APPAREL RETAILERS
The Fantasy Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 1.88x |
| Patagonia | 0.01% | 1.85x |
| Bonobos | 0.03% | 1.62x |
| The North Face | 0.02% | 1.58x |
| Madewell | 0.02% | 1.57x |
| Brooks Brothers | 0.04% | 1.55x |
| Lululemon | 0.05% | 1.55x |
| Urban Outfitters | 0.06% | 1.52x |
| Hugo Boss | 0.05% | 1.52x |
| Free People | 0.03% | 1.51x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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WEBSITES
The Fantasy Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fantasy Sports audience is fantasysp.com.
| Website | Composition | Index |
| fantasysp.com | 12.62% | 90.27x |
| thefantasyfootballers.com | 20.79% | 86.30x |
| gridironexperts.com | 1.70% | 85.15x |
| cheatsheetwarroom.com | 1.61% | 83.46x |
| rotoballer.com | 4.78% | 82.63x |
| fftoday.com | 2.83% | 80.79x |
| rtsports.com | 1.35% | 76.10x |
| rotowire.com | 11.79% | 75.72x |
| fleaflicker.com | 2.38% | 72.06x |
| thespread.com | 2.65% | 70.62x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.43% | 16.76x |
| Sports Apparel | 0.46% | 15.66x |
| Pac 12 Sports | 1.20% | 12.23x |
| Florida College Athletics | 3.73% | 12.12x |
| Southeast College Athletics | 1.40% | 12.03x |
| Golf Travel & Gear | 9.19% | 11.38x |
| Virginia Athletics | 0.40% | 10.96x |
| Alternative Streaming Services | 0.17% | 10.58x |
| Upstate New York State Athletics | 0.15% | 10.29x |
| Sports News & Apparel | 10.37% | 10.07x |
Composition Percentage:
The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
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DEMOGRAPHICS
The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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