Dstillery Audiences

FANTASY SPORTS

Audience Size: 2 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 53.12% 32.98x
Daily Fantasy Sports Enthusiasts 59.27% 29.07x
NFL Fans 37.91% 24.32x
ESPN Enthusiasts 37.12% 24.08x
Sports Gamblers 40.07% 23.63x
Cincinnati Bengals Fans 36.64% 23.12x
Los Angeles Rams Fans 32.91% 21.83x
MLB Fans 35.46% 21.75x
Tennessee Titans Fans 33.90% 21.52x
San Francisco 49ers Fans 31.69% 21.16x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Supreme.

Location Composition Index
Supreme 0.02% 1.78x
Columbia 0.02% 1.43x
Madewell 0.03% 1.42x
LL Bean 0.01% 1.42x
Jos A. Bank Clothiers 0.26% 1.41x
Club Monaco 0.01% 1.40x
Armani 0.04% 1.38x
Tommy Bahama 0.04% 1.37x
Free People 0.03% 1.36x
The North Face 0.04% 1.36x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is draftsharks.com.

Website Composition Index
draftsharks.com 1.99% 170.18x
thefantasyfootballers.com 11.55% 169.09x
fantasysp.com 11.15% 166.36x
rotoballer.com 11.38% 164.24x
fantasyalarm.com 2.63% 161.49x
gridironexperts.com 2.33% 155.28x
fftoday.com 4.02% 154.38x
fantasyfootballnerd.com 1.15% 142.36x
dynastyfootballfactory.com 1.26% 138.56x
fleaflicker.com 2.19% 132.26x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 1.06% 18.69x
Illinois College Sports 0.83% 17.26x
Alternative Streaming Services 0.48% 16.95x
Florida College Athletics 5.54% 15.21x
Pac 12 Sports 2.65% 14.69x
Latest Sports News 59.92% 14.16x
Golf Travel & Gear 11.95% 14.15x
Southeast College Athletics 2.38% 13.95x
Virginia Athletics 0.69% 13.65x
Lacrosse College Athletics 1.52% 13.08x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male