Dstillery Audiences

FANTASY SPORTS

Audience Size: 1.8 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 54.02% 36.04x
Daily Fantasy Sports Enthusiasts 53.67% 32.40x
ESPN Enthusiasts 38.41% 27.72x
NFL Fans 38.71% 27.24x
Cincinnati Bengals Fans 34.40% 25.75x
MLB Fans 38.37% 25.59x
Football Enthusiasts 41.01% 25.50x
Los Angeles Rams Fans 31.46% 24.85x
Sports Gamblers 40.69% 24.83x
Tampa Bay Buccaneers Fans 33.51% 24.42x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is LL Bean.

Location Composition Index
LL Bean 0.02% 1.81x
Club Monaco 0.03% 1.77x
Everlane 0.01% 1.75x
Bonobos 0.12% 1.68x
Supreme 0.02% 1.65x
Patagonia 0.03% 1.64x
Saint Laurent Paris 0.02% 1.64x
Hugo Boss 0.05% 1.56x
Jos A. Bank Clothiers 0.56% 1.55x
The North Face 0.04% 1.54x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is draftsharks.com.

Website Composition Index
draftsharks.com 1.48% 149.41x
fantasysp.com 9.03% 148.16x
thefantasyfootballers.com 9.95% 144.50x
rotoballer.com 12.33% 142.72x
fantasyalarm.com 3.30% 140.01x
gridironexperts.com 2.36% 135.79x
fftoday.com 3.58% 132.68x
dynastyfootballfactory.com 1.29% 125.79x
fantasyfootballnerd.com 1.02% 124.32x
rtsports.com 1.29% 118.05x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.81% 20.88x
Sports Apparel 1.03% 19.96x
Alternative Streaming Services 0.38% 17.66x
Pac 12 Sports 2.48% 16.41x
Southeast College Athletics 2.52% 15.30x
Florida College Athletics 5.88% 15.24x
Virginia Athletics 0.72% 14.97x
Upstate New York State Athletics 0.23% 13.76x
Lacrosse College Athletics 1.43% 13.15x
Golf Travel & Gear 13.47% 13.06x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male