Dstillery Audiences

FANTASY SPORTS

Audience Size: 2.8 Million Devices

Explore the Fantasy Sports Audience

Below you'll find more information about the Fantasy Sports audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Fantasy Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Sports audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 56.79% 23.22x
Daily Fantasy Sports Enthusiasts 58.64% 22.20x
ESPN Enthusiasts 43.21% 17.66x
Football Enthusiasts 45.43% 17.53x
NFL Fans 41.03% 17.34x
Cincinnati Bengals Fans 39.22% 16.68x
Sports Gamblers 41.64% 16.17x
MLB Fans 37.38% 15.78x
Tampa Bay Buccaneers Fans 37.97% 15.65x
Tennessee Titans Fans 38.11% 15.56x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Interest attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Sports audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.66x
Club Monaco 0.02% 1.54x
Brooks Brothers 0.05% 1.53x
Supreme 0.01% 1.44x
Jos A. Bank Clothiers 0.41% 1.42x
Saint Laurent Paris 0.01% 1.40x
Intermix 0.01% 1.38x
Free People 0.03% 1.36x
Columbia 0.02% 1.35x
American Apparel 0.04% 1.32x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Location attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Sports audience is rotoballer.com.

Website Composition Index
rotoballer.com 7.60% 93.60x
fantasysp.com 9.42% 92.56x
fantasyalarm.com 1.75% 91.76x
thefantasyfootballers.com 13.33% 88.25x
gridironexperts.com 2.38% 87.97x
fftoday.com 3.52% 84.61x
playerprofiler.com 2.44% 83.70x
cheatsheetwarroom.com 1.84% 82.77x
rotowire.com 12.94% 79.65x
faketeams.com 1.96% 79.31x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Web attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.52% 16.00x
Sports Apparel 0.57% 14.51x
Pac 12 Sports 1.42% 12.02x
Alternative Streaming Services 0.22% 11.93x
Southeast College Athletics 1.64% 11.79x
Florida College Athletics 4.11% 11.77x
Virginia Athletics 0.47% 11.15x
Upstate New York State Athletics 0.15% 10.82x
Golf Travel & Gear 10.21% 10.23x
Sports News & Apparel 11.13% 9.65x
Composition Percentage: The overlap percentage between the Fantasy Sports audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male