Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 127.7 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 90.97% 34.63x
Farm Finance Researchers 84.17% 33.13x
Farmers 81.31% 30.09x
Cattlemen and Pork Producers 79.23% 29.96x
Tractor Shoppers 79.69% 29.71x
Mowing Equipment Shoppers 66.72% 26.22x
Farming Real Estate Researchers 68.19% 25.49x
Dairy Industry New Readers 56.45% 22.39x
Archery Enthusiasts 49.65% 21.69x
Commercial Truck Researchers 52.82% 21.67x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Belk.

Location Composition Index
Belk 0.01% 2.90x
Ralph Lauren 0.01% 2.66x
Carhartt 0.21% 2.32x
Eddie Bauer 0.01% 1.63x
Aeropostale 0.02% 1.62x
American Eagle Outfitters 0.01% 1.36x
Johnston and Murphy 0.01% 1.17x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is agweb.com.

Website Composition Index
agweb.com 60.10% 616.32x
bigiron.com 31.18% 603.77x
agupdate.com 21.78% 352.68x
agweek.com 14.82% 307.05x
tractorpartsasap.com 15.25% 292.02x
equipmentfacts.com 11.88% 281.24x
farmshow.com 10.19% 224.40x
auctiontime.com 36.44% 205.40x
missouri.edu 9.08% 203.96x
marketbook.ca 10.14% 185.14x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 21.74% 72.58x
Garden Power Equipment 36.43% 71.89x
Auctions & Repossessions 3.16% 59.04x
Trucks 9.65% 52.97x
Grocery & Food Service 5.51% 51.81x
Homesteading 12.99% 45.97x
Equestrian Cluster 14.39% 45.40x
South Dakota Cluster 20.13% 37.14x
North Dakota Cluster 27.10% 33.16x
Machines & Industrial Supplies 4.41% 29.28x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male