Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 268.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 77.25% | 55.34x |
| Farm Finance Researchers | 62.39% | 43.48x |
| Farmers | 61.96% | 37.64x |
| Cattlemen and Pork Producers | 59.34% | 36.58x |
| Tractor Shoppers | 60.66% | 36.22x |
| Mowing Equipment Shoppers | 40.35% | 29.37x |
| Farming Real Estate Researchers | 37.93% | 27.09x |
| Food Safety QA Professionals | 35.34% | 24.12x |
| Dairy Industry New Readers | 33.69% | 23.24x |
| Commercial Truck Researchers | 32.94% | 23.03x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.50x |
| Buckle | 0.22% | 1.38x |
| Eddie Bauer | 0.03% | 1.32x |
| Columbia | 0.01% | 0.93x |
| White House Black Market | 0.19% | 0.92x |
| Mens Wearhouse | 0.33% | 0.90x |
| Johnston and Murphy | 0.19% | 0.85x |
| Jos A. Bank Clothiers | 0.19% | 0.84x |
| Levi Strauss | 0.02% | 0.83x |
| Ann Taylor | 0.02% | 0.81x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is progressivedairy.com.
| Website | Composition | Index |
| progressivedairy.com | 8.38% | 424.44x |
| tsln.com | 13.91% | 403.72x |
| thefencepost.com | 10.10% | 340.30x |
| thecombineforum.com | 10.06% | 330.98x |
| beefmagazine.com | 12.11% | 298.07x |
| bigiron.com | 27.71% | 294.97x |
| agriculture.com | 17.02% | 287.20x |
| farmprogress.com | 12.52% | 263.91x |
| agupdate.com | 12.05% | 256.48x |
| agweb.com | 70.94% | 247.10x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.61% | 66.31x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.17% | 42.29x |
| Lawns & Pest Control | 23.52% | 34.12x |
| Garden Power Equipment | 29.73% | 32.26x |
| Auctions & Repossessions | 3.35% | 31.67x |
| South Dakota Cluster | 14.24% | 29.70x |
| Equestrian Cluster | 13.21% | 29.37x |
| North Dakota Cluster | 18.07% | 27.15x |
| Homesteading | 9.44% | 26.84x |
| Trucks | 9.09% | 26.28x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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