Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 282.5 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 61.95% | 26.76x |
| Farmers | 65.29% | 26.04x |
| Food Safety QA Professionals | 39.13% | 17.14x |
| Horse Owners | 33.29% | 16.58x |
| Commercial Truck Researchers | 34.91% | 15.33x |
| Truck Drivers | 29.98% | 14.38x |
| Xtreme Sports Fans | 31.24% | 14.26x |
| Foreman and Construction Managers | 32.71% | 13.78x |
| Archery Enthusiasts | 26.76% | 12.72x |
| Lawn and Home Pest Control Researchers | 26.41% | 12.28x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.34% | 2.61x |
| Old Navy | 0.03% | 0.74x |
| Forever 21 | 0.02% | 0.71x |
| Lululemon | 0.02% | 0.69x |
| Lane Bryant | 0.01% | 0.61x |
| Hugo Boss | 0.00% | 0.58x |
| Brooks Brothers | 0.01% | 0.58x |
| Coach | 0.02% | 0.55x |
| Banana Republic | 0.01% | 0.46x |
| LOFT | 0.01% | 0.44x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is thecattlesite.com.
| Website | Composition | Index |
| thecattlesite.com | 12.22% | 629.47x |
| tsln.com | 12.36% | 558.11x |
| thecombineforum.com | 9.04% | 487.60x |
| bigiron.com | 21.13% | 471.87x |
| thepigsite.com | 9.85% | 414.18x |
| thefencepost.com | 9.62% | 410.67x |
| agweek.com | 7.97% | 367.66x |
| agweb.com | 62.02% | 366.18x |
| agriculture.com | 8.96% | 354.05x |
| beefmagazine.com | 7.18% | 328.31x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 26.90% | 39.12x |
| Homesteading | 8.05% | 34.61x |
| Auctions & Repossessions | 3.82% | 33.12x |
| Equestrian Cluster | 14.03% | 31.97x |
| South Dakota Cluster | 10.63% | 31.26x |
| Garden Power Equipment | 29.81% | 30.79x |
| Grocery & Food Service | 6.30% | 29.01x |
| North Dakota Cluster | 11.71% | 27.35x |
| Trucks | 9.33% | 25.01x |
| Winnipeg Canada News | 3.49% | 23.27x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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