Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 93.73% | 28.46x |
| Farm Finance Researchers | 84.20% | 28.45x |
| Cattlemen and Pork Producers | 82.83% | 24.71x |
| Tractor Shoppers | 79.29% | 23.14x |
| Mowing Equipment Shoppers | 75.20% | 23.07x |
| Farmers | 77.93% | 22.74x |
| Dairy Industry New Readers | 63.76% | 22.39x |
| Rapid City Trip Planners | 60.49% | 21.79x |
| Beekeeping Enthusiasts | 49.59% | 21.79x |
| Archery Enthusiasts | 61.04% | 21.63x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 5.21x |
| Maurices | 0.05% | 3.89x |
| Carhartt | 0.23% | 2.02x |
| Chicos | 0.02% | 1.97x |
| Mens Wearhouse | 0.02% | 1.85x |
| Victoria's Secret | 0.03% | 1.83x |
| Journeys | 0.02% | 1.34x |
| Johnston and Murphy | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.09x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is psu.edu.
| Website | Composition | Index |
| psu.edu | 16.29% | 115.58x |
| tractorbynet.com | 30.18% | 114.03x |
| homesteadingtoday.com | 20.56% | 95.94x |
| equipmenttrader.com | 32.46% | 90.89x |
| whotv.com | 13.05% | 79.89x |
| postbulletin.com | 15.15% | 70.72x |
| kfyrtv.com | 14.55% | 70.17x |
| bismarcktribune.com | 11.15% | 69.70x |
| kxnet.com | 10.41% | 67.69x |
| wcfcourier.com | 12.40% | 66.05x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 34.95% | 146.99x |
| Lawns & Pest Control | 15.71% | 144.75x |
| Grocery & Food Service | 4.66% | 108.09x |
| Trucks | 7.27% | 104.85x |
| Machines & Industrial Supplies | 3.43% | 64.10x |
| Equestrian Cluster | 14.33% | 63.66x |
| Homesteading | 18.42% | 61.06x |
| Oil & Energy | 3.12% | 47.61x |
| South Dakota Cluster | 25.13% | 46.95x |
| North Dakota Cluster | 34.39% | 45.64x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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