Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 98 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 98 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 82.71% 33.65x
Cattle Industry News Readers 91.96% 33.02x
Farmers 80.60% 28.89x
Tractor Shoppers 81.71% 28.74x
Cattlemen and Pork Producers 81.21% 28.11x
Farming Real Estate Researchers 68.14% 27.73x
Mowing Equipment Shoppers 68.74% 25.05x
Dairy Industry New Readers 57.49% 22.02x
Food Safety Decision Makers 49.65% 21.84x
Rapid City Trip Planners 48.54% 21.32x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.

Location Composition Index
Maurices 0.05% 4.31x
American Eagle Outfitters 0.02% 3.82x
White House Black Market 0.02% 3.38x
Dressbarn 0.02% 3.16x
Belk 0.01% 2.90x
Carhartt 0.32% 2.56x
Johnston and Murphy 0.01% 1.17x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is agweb.com.

Website Composition Index
agweb.com 57.19% 798.93x
agupdate.com 24.63% 384.55x
agweek.com 19.91% 307.82x
auctiontime.com 35.17% 278.96x
cmegroup.com 15.01% 232.81x
farmshow.com 11.93% 209.82x
tractorhouse.com 49.24% 187.50x
machinerytrader.com 24.03% 161.17x
deere.com 12.78% 156.51x
rfdtv.com 7.70% 148.01x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 20.05% 85.97x
Garden Power Equipment 36.33% 83.22x
Auctions & Repossessions 2.99% 75.15x
Trucks 9.29% 66.56x
Grocery & Food Service 4.94% 61.74x
Equestrian Cluster 15.12% 47.86x
Homesteading 15.38% 41.35x
Machines & Industrial Supplies 4.17% 37.58x
South Dakota Cluster 21.82% 36.19x
North Dakota Cluster 30.15% 34.17x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male