Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 92.02% | 32.68x |
| Cattlemen and Pork Producers | 85.29% | 28.76x |
| Farm Finance Researchers | 71.85% | 27.90x |
| Beekeeping Enthusiasts | 47.06% | 25.38x |
| Tractor Shoppers | 73.95% | 24.69x |
| Archery Enthusiasts | 57.98% | 24.29x |
| Horseback Riding Enthusiasts | 63.03% | 24.18x |
| Getting Off the Grid Travelers | 55.04% | 24.06x |
| Off the Grid Living Enthusiasts | 54.20% | 23.41x |
| Dairy Industry New Readers | 57.14% | 23.02x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.97x |
| Mens Wearhouse | 0.02% | 1.85x |
| Victoria's Secret | 0.03% | 1.83x |
| Journeys | 0.02% | 1.34x |
| Johnston and Murphy | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.09x |
| Carhartt | 0.04% | 1.04x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is desmoinesregister.com.
| Website | Composition | Index |
| desmoinesregister.com | 28.04% | 29.95x |
| fieldandstream.com | 23.72% | 24.74x |
| outdoorlife.com | 29.52% | 24.54x |
| ford-trucks.com | 20.21% | 24.49x |
| kcci.com | 20.23% | 21.59x |
| wideopenspaces.com | 17.06% | 20.02x |
| oklahoman.com | 13.95% | 19.49x |
| mentertained.com | 17.98% | 19.05x |
| sportsmansguide.com | 18.95% | 18.91x |
| m.ebay.com | 19.46% | 18.42x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 25.18% | 169.40x |
| Lawns & Pest Control | 8.00% | 161.50x |
| Homesteading | 18.43% | 74.50x |
| Equestrian Cluster | 14.27% | 65.18x |
| South Dakota Cluster | 21.33% | 49.53x |
| North Dakota Cluster | 28.86% | 44.21x |
| Pet Supplies | 1.57% | 36.50x |
| Hunting | 11.92% | 35.84x |
| Minnesota Community Business Cluster | 2.75% | 32.79x |
| Power Tools | 4.63% | 32.71x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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