Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 98 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Farm Finance Researchers.
| Interest | Composition | Index |
| Farm Finance Researchers | 82.71% | 33.65x |
| Cattle Industry News Readers | 91.96% | 33.02x |
| Farmers | 80.60% | 28.89x |
| Tractor Shoppers | 81.71% | 28.74x |
| Cattlemen and Pork Producers | 81.21% | 28.11x |
| Farming Real Estate Researchers | 68.14% | 27.73x |
| Mowing Equipment Shoppers | 68.74% | 25.05x |
| Dairy Industry New Readers | 57.49% | 22.02x |
| Food Safety Decision Makers | 49.65% | 21.84x |
| Rapid City Trip Planners | 48.54% | 21.32x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 4.31x |
| American Eagle Outfitters | 0.02% | 3.82x |
| White House Black Market | 0.02% | 3.38x |
| Dressbarn | 0.02% | 3.16x |
| Belk | 0.01% | 2.90x |
| Carhartt | 0.32% | 2.56x |
| Johnston and Murphy | 0.01% | 1.17x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is agweb.com.
| Website | Composition | Index |
| agweb.com | 57.19% | 798.93x |
| agupdate.com | 24.63% | 384.55x |
| agweek.com | 19.91% | 307.82x |
| auctiontime.com | 35.17% | 278.96x |
| cmegroup.com | 15.01% | 232.81x |
| farmshow.com | 11.93% | 209.82x |
| tractorhouse.com | 49.24% | 187.50x |
| machinerytrader.com | 24.03% | 161.17x |
| deere.com | 12.78% | 156.51x |
| rfdtv.com | 7.70% | 148.01x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 20.05% | 85.97x |
| Garden Power Equipment | 36.33% | 83.22x |
| Auctions & Repossessions | 2.99% | 75.15x |
| Trucks | 9.29% | 66.56x |
| Grocery & Food Service | 4.94% | 61.74x |
| Equestrian Cluster | 15.12% | 47.86x |
| Homesteading | 15.38% | 41.35x |
| Machines & Industrial Supplies | 4.17% | 37.58x |
| South Dakota Cluster | 21.82% | 36.19x |
| North Dakota Cluster | 30.15% | 34.17x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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