Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 170 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 90.97% 30.04x
Farm Finance Researchers 83.55% 26.71x
Tractor Shoppers 79.32% 26.39x
Farmers 80.86% 25.63x
Cattlemen and Pork Producers 79.34% 25.50x
Mowing Equipment Shoppers 65.05% 23.02x
Farming Real Estate Researchers 64.96% 20.55x
Commercial Truck Researchers 52.15% 19.10x
North Midwest State Fair Visitors 63.94% 18.65x
Xtreme Sports Fans 55.35% 18.53x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Belk.

Location Composition Index
Belk 0.02% 2.24x
Carhartt 0.44% 2.10x
Eddie Bauer 0.02% 1.56x
Brooks Brothers 0.03% 1.55x
Talbots 0.03% 1.39x
Buckle 0.04% 1.26x
American Eagle Outfitters 0.04% 1.18x
Johnston and Murphy 0.01% 1.17x
Ralph Lauren 0.01% 1.14x
Aeropostale 0.04% 1.12x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is agriculture.com.

Website Composition Index
agriculture.com 17.02% 546.32x
agweb.com 60.77% 508.99x
bigiron.com 31.98% 454.00x
thecombineforum.com 14.84% 407.39x
haytalk.com 12.07% 368.73x
agupdate.com 17.77% 348.55x
agweek.com 13.07% 304.79x
ndsu.edu 9.66% 280.79x
farmshow.com 8.20% 251.12x
tractorpartsasap.com 15.54% 227.94x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.67% 120.26x
Lawns & Pest Control 24.59% 55.33x
Garden Power Equipment 36.43% 50.42x
Auctions & Repossessions 4.09% 48.32x
Trucks 10.82% 39.26x
Equestrian Cluster 14.85% 38.13x
Homesteading 11.82% 37.97x
Grocery & Food Service 5.73% 36.55x
South Dakota Cluster 17.49% 34.87x
Home Improvement Contractor 1.50% 34.54x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male