Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 282.5 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 282.5 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 61.95% 26.76x
Farmers 65.29% 26.04x
Food Safety QA Professionals 39.13% 17.14x
Horse Owners 33.29% 16.58x
Commercial Truck Researchers 34.91% 15.33x
Truck Drivers 29.98% 14.38x
Xtreme Sports Fans 31.24% 14.26x
Foreman and Construction Managers 32.71% 13.78x
Archery Enthusiasts 26.76% 12.72x
Lawn and Home Pest Control Researchers 26.41% 12.28x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.

Location Composition Index
Carhartt 0.34% 2.61x
Old Navy 0.03% 0.74x
Forever 21 0.02% 0.71x
Lululemon 0.02% 0.69x
Lane Bryant 0.01% 0.61x
Hugo Boss 0.00% 0.58x
Brooks Brothers 0.01% 0.58x
Coach 0.02% 0.55x
Banana Republic 0.01% 0.46x
LOFT 0.01% 0.44x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is thecattlesite.com.

Website Composition Index
thecattlesite.com 12.22% 629.47x
tsln.com 12.36% 558.11x
thecombineforum.com 9.04% 487.60x
bigiron.com 21.13% 471.87x
thepigsite.com 9.85% 414.18x
thefencepost.com 9.62% 410.67x
agweek.com 7.97% 367.66x
agweb.com 62.02% 366.18x
agriculture.com 8.96% 354.05x
beefmagazine.com 7.18% 328.31x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 26.90% 39.12x
Homesteading 8.05% 34.61x
Auctions & Repossessions 3.82% 33.12x
Equestrian Cluster 14.03% 31.97x
South Dakota Cluster 10.63% 31.26x
Garden Power Equipment 29.81% 30.79x
Grocery & Food Service 6.30% 29.01x
North Dakota Cluster 11.71% 27.35x
Trucks 9.33% 25.01x
Winnipeg Canada News 3.49% 23.27x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999