Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 300.1 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 300.1 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 81.73% 39.78x
Farmers 63.89% 27.86x
Tractor Shoppers 63.23% 27.29x
Mowing Equipment Shoppers 40.62% 21.43x
Food Safety QA Professionals 40.15% 18.51x
Dairy Industry New Readers 38.74% 17.89x
Horse Owners 31.37% 16.45x
Commercial Truck Researchers 36.35% 16.12x
Chicken Recipe Researchers 27.56% 15.10x
Xtreme Sports Fans 34.31% 15.05x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.

Location Composition Index
Carhartt 0.21% 2.09x
The North Face 0.03% 1.70x
Ralph Lauren 0.01% 1.45x
Madewell 0.02% 1.39x
Gymboree 0.03% 1.35x
Columbia 0.01% 1.28x
Eddie Bauer 0.01% 1.14x
LOFT 0.04% 1.10x
Dressbarn 0.04% 1.10x
Chicos 0.04% 1.06x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is tsln.com.

Website Composition Index
tsln.com 15.01% 480.47x
bigiron.com 24.46% 447.98x
thefencepost.com 12.34% 419.20x
agupdate.com 8.63% 374.05x
worthingtonagparts.com 5.51% 327.24x
agweb.com 64.50% 316.55x
agweek.com 9.33% 315.07x
beefmagazine.com 15.76% 286.16x
agriculture.com 19.75% 276.29x
farmshow.com 6.57% 256.40x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.67% 63.73x
Lawns & Pest Control 22.65% 43.33x
Garden Power Equipment 28.13% 35.93x
Homesteading 7.94% 34.45x
Auctions & Repossessions 3.55% 33.45x
Equestrian Cluster 13.60% 32.94x
South Dakota Cluster 11.44% 30.31x
North Dakota Cluster 13.73% 27.58x
Grocery & Food Service 5.63% 27.52x
Trucks 9.12% 27.30x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male