Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 228.9 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 228.9 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 88.62% 31.01x
Farm Finance Researchers 78.29% 28.06x
Farmers 77.26% 25.28x
Tractor Shoppers 76.23% 24.43x
Cattlemen and Pork Producers 73.58% 24.28x
Mowing Equipment Shoppers 57.81% 20.88x
Farming Real Estate Researchers 56.85% 20.29x
North Midwest State Fair Visitors 58.99% 18.56x
Commercial Truck Researchers 49.14% 18.10x
Food Safety Decision Makers 46.89% 17.75x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.66x
Buckle 0.31% 1.48x
White House Black Market 0.30% 1.15x
Johnston and Murphy 0.44% 1.08x
Brooks Brothers 0.02% 1.04x
Talbots 0.03% 0.94x
Mens Wearhouse 0.30% 0.89x
Lane Bryant 0.03% 0.78x
Forever 21 0.03% 0.75x
Bonobos 0.05% 0.74x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is beefmagazine.com.

Website Composition Index
beefmagazine.com 11.24% 461.28x
agriculture.com 17.33% 431.73x
farmprogress.com 11.51% 408.42x
agweb.com 66.52% 394.93x
thecombineforum.com 11.75% 376.40x
bigiron.com 30.89% 369.94x
agupdate.com 14.45% 334.65x
haytalk.com 10.15% 323.47x
producer.com 9.70% 302.18x
agweek.com 12.56% 290.66x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.61% 89.00x
Assorted Topics (Animals, Clothing, Events, Education) 0.21% 71.00x
Lawns & Pest Control 23.89% 43.44x
Garden Power Equipment 31.56% 41.03x
Auctions & Repossessions 3.67% 38.67x
Equestrian Cluster 13.51% 34.79x
South Dakota Cluster 16.30% 32.40x
Trucks 9.61% 32.13x
Homesteading 10.46% 31.71x
North Dakota Cluster 20.74% 31.48x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male