Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 212 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 89.08% 32.97x
Farm Finance Researchers 79.75% 30.41x
Tractor Shoppers 76.59% 27.21x
Cattlemen and Pork Producers 74.54% 27.01x
Farmers 78.43% 26.94x
Mowing Equipment Shoppers 59.70% 22.86x
Farming Real Estate Researchers 58.61% 22.82x
Commercial Truck Researchers 50.18% 19.54x
North Midwest State Fair Visitors 61.28% 19.44x
Food Safety Decision Makers 48.65% 19.18x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.

Location Composition Index
Carhartt 0.44% 2.27x
Buckle 0.04% 1.42x
Johnston and Murphy 0.01% 1.17x
American Eagle Outfitters 0.03% 1.17x
American Apparel 0.01% 1.10x
White House Black Market 0.03% 0.96x
Lane Bryant 0.02% 0.89x
Michael Kors 0.02% 0.78x
The Childrens Place 0.03% 0.76x
Gymboree 0.02% 0.73x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is agriculture.com.

Website Composition Index
agriculture.com 16.36% 512.81x
agweb.com 60.72% 489.95x
bigiron.com 31.79% 404.42x
thecombineforum.com 13.06% 393.20x
haytalk.com 10.54% 382.56x
producer.com 8.90% 367.79x
agupdate.com 15.47% 363.56x
agweek.com 12.86% 302.60x
ndsu.edu 9.55% 248.83x
noble.org 6.16% 235.33x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.64% 115.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.19% 79.19x
Lawns & Pest Control 23.75% 52.87x
Garden Power Equipment 33.09% 47.43x
Auctions & Repossessions 3.71% 43.66x
Trucks 10.13% 37.24x
Homesteading 10.74% 37.09x
Equestrian Cluster 14.05% 36.81x
South Dakota Cluster 17.05% 34.68x
Grocery & Food Service 5.64% 34.40x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male