Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 10.8 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 92.86% 37.75x
Farm Finance Researchers 68.75% 33.56x
Cattlemen and Pork Producers 85.71% 32.10x
Horse Owners 55.36% 29.46x
Beekeeping Enthusiasts 29.46% 27.28x
Getting Off the Grid Travelers 40.18% 26.29x
Wyoming Cowboys Fans 39.29% 25.88x
Dairy Industry New Readers 52.68% 25.72x
Horseback Riding Enthusiasts 45.54% 24.97x
Mowing Equipment Shoppers 57.14% 24.36x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 1.70x
The Childrens Place 0.04% 1.67x
Carhartt 0.08% 1.48x
Johnston and Murphy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is desmoinesregister.com.

Website Composition Index
desmoinesregister.com 30.57% 30.48x
commercialtrucktrader.com 13.93% 30.02x
kcci.com 18.17% 27.55x
rvtravel.com 14.81% 26.20x
bangordailynews.com 16.94% 25.81x
ap.org 19.65% 25.59x
desertsun.com 15.65% 22.41x
minnesota.cbslocal.com 12.98% 21.08x
startribune.com 24.94% 20.00x
oklahoman.com 12.93% 19.90x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 23.16% 122.36x
Homesteading 11.58% 65.76x
North Dakota Cluster 24.26% 51.42x
South Dakota Cluster 14.34% 38.04x
Equestrian Cluster 5.88% 37.54x
Hunting 8.27% 33.95x
Nebraska Cluster 18.93% 25.82x
Nature & Wildlife 4.78% 24.40x
Iowa Cluster 26.65% 20.23x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.29% 17.25x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male