Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 269.6 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 269.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 82.23% 37.99x
Farm Finance Researchers 68.08% 29.82x
Tractor Shoppers 66.23% 27.90x
Cattlemen and Pork Producers 63.56% 27.56x
Farmers 66.07% 26.73x
Mowing Equipment Shoppers 46.17% 22.12x
Farming Real Estate Researchers 44.99% 20.61x
Commercial Truck Researchers 38.99% 18.12x
Food Safety QA Professionals 40.13% 17.57x
Horseback Riding Enthusiasts 40.40% 17.11x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.63x
Ann Taylor 0.04% 2.03x
Eddie Bauer 0.04% 1.85x
LL Bean 0.01% 1.81x
Tommy Bahama 0.04% 1.47x
Buckle 0.20% 1.44x
Club Monaco 0.02% 1.38x
Ralph Lauren 0.02% 1.35x
Abercrombie & Fitch 0.04% 1.31x
Chicos 0.07% 1.28x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is tsln.com.

Website Composition Index
tsln.com 14.75% 402.15x
thecombineforum.com 9.49% 368.03x
thefencepost.com 10.79% 338.68x
bigiron.com 26.62% 322.85x
beefmagazine.com 12.78% 289.28x
agriculture.com 17.31% 279.76x
agupdate.com 11.18% 273.46x
farmprogress.com 13.15% 253.41x
haytalk.com 8.26% 248.13x
agweb.com 72.13% 231.51x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.78% 64.16x
Garden Power Equipment 31.67% 28.52x
South Dakota Cluster 15.52% 28.35x
Assorted Topics (Animals, Clothing, Events, Education) 0.16% 28.17x
Auctions & Repossessions 3.46% 27.76x
Equestrian Cluster 14.65% 27.71x
Lawns & Pest Control 24.01% 26.60x
Trucks 9.45% 26.07x
Winnipeg Canada News 2.54% 24.84x
North Dakota Cluster 19.67% 24.16x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male