Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 20.4 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 88.00% 35.30x
Cattlemen and Pork Producers 82.22% 30.93x
Farm Finance Researchers 62.22% 28.53x
Farmers 70.67% 24.20x
Tractor Shoppers 66.22% 23.54x
Dairy Industry New Readers 49.78% 23.45x
Food Safety Decision Makers 54.67% 23.24x
Beekeeping Enthusiasts 30.22% 22.19x
Wyoming Cowboys Fans 37.33% 21.12x
Chicken Recipe Researchers 33.78% 20.67x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.

Location Composition Index
Maurices 0.09% 3.81x
Journeys 0.04% 1.72x
Mens Wearhouse 0.04% 1.70x
Victoria's Secret 0.04% 1.69x
The Childrens Place 0.04% 1.67x
Old Navy 0.04% 1.55x
Johnston and Murphy 0.01% 1.17x
Carhartt 0.13% 0.97x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is barchart.com.

Website Composition Index
barchart.com 22.05% 60.76x
equipmenttrader.com 24.37% 58.30x
tractorbynet.com 28.11% 56.67x
inforum.com 20.03% 45.39x
auctionzip.com 16.58% 43.77x
wibw.com 9.50% 38.74x
kwwl.com 9.50% 38.09x
keloland.com 19.46% 37.16x
billingsgazette.com 10.14% 36.13x
thegazette.com 9.49% 34.35x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 19.04% 103.38x
Homesteading 11.55% 62.48x
Equestrian Cluster 8.21% 42.85x
North Dakota Cluster 22.02% 41.74x
South Dakota Cluster 13.45% 31.03x
Hunting 8.57% 28.87x
Nature & Wildlife 4.51% 24.05x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.64% 21.68x
Nebraska Cluster 17.15% 20.94x
Power Tools 1.44% 19.35x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male