Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 14.8 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 92.02% 32.68x
Cattlemen and Pork Producers 85.29% 28.76x
Farm Finance Researchers 71.85% 27.90x
Beekeeping Enthusiasts 47.06% 25.38x
Tractor Shoppers 73.95% 24.69x
Archery Enthusiasts 57.98% 24.29x
Horseback Riding Enthusiasts 63.03% 24.18x
Getting Off the Grid Travelers 55.04% 24.06x
Off the Grid Living Enthusiasts 54.20% 23.41x
Dairy Industry New Readers 57.14% 23.02x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.

Location Composition Index
Chicos 0.02% 1.97x
Mens Wearhouse 0.02% 1.85x
Victoria's Secret 0.03% 1.83x
Journeys 0.02% 1.34x
Johnston and Murphy 0.01% 1.17x
Old Navy 0.02% 1.09x
Carhartt 0.04% 1.04x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is desmoinesregister.com.

Website Composition Index
desmoinesregister.com 28.04% 29.95x
fieldandstream.com 23.72% 24.74x
outdoorlife.com 29.52% 24.54x
ford-trucks.com 20.21% 24.49x
kcci.com 20.23% 21.59x
wideopenspaces.com 17.06% 20.02x
oklahoman.com 13.95% 19.49x
mentertained.com 17.98% 19.05x
sportsmansguide.com 18.95% 18.91x
m.ebay.com 19.46% 18.42x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 25.18% 169.40x
Lawns & Pest Control 8.00% 161.50x
Homesteading 18.43% 74.50x
Equestrian Cluster 14.27% 65.18x
South Dakota Cluster 21.33% 49.53x
North Dakota Cluster 28.86% 44.21x
Pet Supplies 1.57% 36.50x
Hunting 11.92% 35.84x
Minnesota Community Business Cluster 2.75% 32.79x
Power Tools 4.63% 32.71x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male