
Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
Interest | Composition | Index |
Cattle Industry News Readers | 88.00% | 35.30x |
Cattlemen and Pork Producers | 82.22% | 30.93x |
Farm Finance Researchers | 62.22% | 28.53x |
Farmers | 70.67% | 24.20x |
Tractor Shoppers | 66.22% | 23.54x |
Dairy Industry New Readers | 49.78% | 23.45x |
Food Safety Decision Makers | 54.67% | 23.24x |
Beekeeping Enthusiasts | 30.22% | 22.19x |
Wyoming Cowboys Fans | 37.33% | 21.12x |
Chicken Recipe Researchers | 33.78% | 20.67x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.
Location | Composition | Index |
Maurices | 0.09% | 3.81x |
Journeys | 0.04% | 1.72x |
Mens Wearhouse | 0.04% | 1.70x |
Victoria's Secret | 0.04% | 1.69x |
The Childrens Place | 0.04% | 1.67x |
Old Navy | 0.04% | 1.55x |
Johnston and Murphy | 0.01% | 1.17x |
Carhartt | 0.13% | 0.97x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is barchart.com.
Website | Composition | Index |
barchart.com | 22.05% | 60.76x |
equipmenttrader.com | 24.37% | 58.30x |
tractorbynet.com | 28.11% | 56.67x |
inforum.com | 20.03% | 45.39x |
auctionzip.com | 16.58% | 43.77x |
wibw.com | 9.50% | 38.74x |
kwwl.com | 9.50% | 38.09x |
keloland.com | 19.46% | 37.16x |
billingsgazette.com | 10.14% | 36.13x |
thegazette.com | 9.49% | 34.35x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
Content Affinity | Composition | Index |
Garden Power Equipment | 19.04% | 103.38x |
Homesteading | 11.55% | 62.48x |
Equestrian Cluster | 8.21% | 42.85x |
North Dakota Cluster | 22.02% | 41.74x |
South Dakota Cluster | 13.45% | 31.03x |
Hunting | 8.57% | 28.87x |
Nature & Wildlife | 4.51% | 24.05x |
Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 12.64% | 21.68x |
Nebraska Cluster | 17.15% | 20.94x |
Power Tools | 1.44% | 19.35x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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