Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 89.08% | 32.97x |
| Farm Finance Researchers | 79.75% | 30.41x |
| Tractor Shoppers | 76.59% | 27.21x |
| Cattlemen and Pork Producers | 74.54% | 27.01x |
| Farmers | 78.43% | 26.94x |
| Mowing Equipment Shoppers | 59.70% | 22.86x |
| Farming Real Estate Researchers | 58.61% | 22.82x |
| Commercial Truck Researchers | 50.18% | 19.54x |
| North Midwest State Fair Visitors | 61.28% | 19.44x |
| Food Safety Decision Makers | 48.65% | 19.18x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.44% | 2.27x |
| Buckle | 0.04% | 1.42x |
| Johnston and Murphy | 0.01% | 1.17x |
| American Eagle Outfitters | 0.03% | 1.17x |
| American Apparel | 0.01% | 1.10x |
| White House Black Market | 0.03% | 0.96x |
| Lane Bryant | 0.02% | 0.89x |
| Michael Kors | 0.02% | 0.78x |
| The Childrens Place | 0.03% | 0.76x |
| Gymboree | 0.02% | 0.73x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is agriculture.com.
| Website | Composition | Index |
| agriculture.com | 16.36% | 512.81x |
| agweb.com | 60.72% | 489.95x |
| bigiron.com | 31.79% | 404.42x |
| thecombineforum.com | 13.06% | 393.20x |
| haytalk.com | 10.54% | 382.56x |
| producer.com | 8.90% | 367.79x |
| agupdate.com | 15.47% | 363.56x |
| agweek.com | 12.86% | 302.60x |
| ndsu.edu | 9.55% | 248.83x |
| noble.org | 6.16% | 235.33x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.64% | 115.70x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.19% | 79.19x |
| Lawns & Pest Control | 23.75% | 52.87x |
| Garden Power Equipment | 33.09% | 47.43x |
| Auctions & Repossessions | 3.71% | 43.66x |
| Trucks | 10.13% | 37.24x |
| Homesteading | 10.74% | 37.09x |
| Equestrian Cluster | 14.05% | 36.81x |
| South Dakota Cluster | 17.05% | 34.68x |
| Grocery & Food Service | 5.64% | 34.40x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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