Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 20 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 92.45% 32.00x
Farm Finance Researchers 78.49% 30.41x
Cattlemen and Pork Producers 82.26% 27.57x
Dairy Industry New Readers 63.77% 25.93x
Mowing Equipment Shoppers 71.32% 25.06x
Beekeeping Enthusiasts 51.70% 24.92x
Tractor Shoppers 74.34% 24.85x
Online Directory Searchers 53.58% 24.15x
Horseback Riding Enthusiasts 61.13% 23.84x
Rapid City Trip Planners 56.98% 23.82x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.

Location Composition Index
Chicos 0.02% 1.97x
Mens Wearhouse 0.02% 1.85x
Victoria's Secret 0.03% 1.83x
Journeys 0.02% 1.34x
Johnston and Murphy 0.01% 1.17x
Old Navy 0.02% 1.09x
Brooks Brothers 0.01% 0.96x
Carhartt 0.03% 0.89x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is tractorbynet.com.

Website Composition Index
tractorbynet.com 32.61% 92.26x
equipmenttrader.com 33.08% 81.68x
auctionzip.com 21.55% 62.04x
grandforksherald.com 21.93% 56.28x
inforum.com 27.96% 52.42x
rapidcityjournal.com 13.42% 52.38x
valleynewslive.com 13.44% 50.29x
1011now.com 14.00% 48.01x
argusleader.com 15.86% 46.66x
keloland.com 19.49% 45.41x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 12.57% 186.64x
Garden Power Equipment 31.08% 183.56x
Trucks 6.55% 143.07x
Homesteading 17.38% 73.42x
Equestrian Cluster 14.51% 68.23x
Oil & Energy 2.47% 59.79x
South Dakota Cluster 23.80% 51.33x
Horse Racing 2.07% 50.73x
North Dakota Cluster 33.02% 47.88x
Internet Radio 1.67% 44.46x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male