Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 268.8 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 268.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.

Interest Composition Index
Cattle Industry New Readers 77.25% 55.34x
Farm Finance Researchers 62.39% 43.48x
Farmers 61.96% 37.64x
Cattlemen and Pork Producers 59.34% 36.58x
Tractor Shoppers 60.66% 36.22x
Mowing Equipment Shoppers 40.35% 29.37x
Farming Real Estate Researchers 37.93% 27.09x
Food Safety QA Professionals 35.34% 24.12x
Dairy Industry New Readers 33.69% 23.24x
Commercial Truck Researchers 32.94% 23.03x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.50x
Buckle 0.22% 1.38x
Eddie Bauer 0.03% 1.32x
Columbia 0.01% 0.93x
White House Black Market 0.19% 0.92x
Mens Wearhouse 0.33% 0.90x
Johnston and Murphy 0.19% 0.85x
Jos A. Bank Clothiers 0.19% 0.84x
Levi Strauss 0.02% 0.83x
Ann Taylor 0.02% 0.81x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is progressivedairy.com.

Website Composition Index
progressivedairy.com 8.38% 424.44x
tsln.com 13.91% 403.72x
thefencepost.com 10.10% 340.30x
thecombineforum.com 10.06% 330.98x
beefmagazine.com 12.11% 298.07x
bigiron.com 27.71% 294.97x
agriculture.com 17.02% 287.20x
farmprogress.com 12.52% 263.91x
agupdate.com 12.05% 256.48x
agweb.com 70.94% 247.10x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.61% 66.31x
Assorted Topics (Animals, Clothing, Events, Education) 0.17% 42.29x
Lawns & Pest Control 23.52% 34.12x
Garden Power Equipment 29.73% 32.26x
Auctions & Repossessions 3.35% 31.67x
South Dakota Cluster 14.24% 29.70x
Equestrian Cluster 13.21% 29.37x
North Dakota Cluster 18.07% 27.15x
Homesteading 9.44% 26.84x
Trucks 9.09% 26.28x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male