Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 93.58% | 28.96x |
| Farm Finance Researchers | 83.24% | 27.07x |
| Tractor Shoppers | 79.32% | 24.48x |
| Farmers | 77.72% | 23.37x |
| Cattlemen and Pork Producers | 81.82% | 23.10x |
| Mowing Equipment Shoppers | 71.66% | 22.08x |
| Farming Real Estate Researchers | 68.09% | 21.39x |
| Dairy Industry New Readers | 59.71% | 20.57x |
| Rapid City Trip Planners | 54.37% | 20.15x |
| Archery Enthusiasts | 55.79% | 19.46x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 5.21x |
| Old Navy | 0.05% | 2.92x |
| Belk | 0.01% | 2.90x |
| Maurices | 0.03% | 2.11x |
| Carhartt | 0.31% | 2.02x |
| Journeys | 0.03% | 1.93x |
| White House Black Market | 0.02% | 1.92x |
| Victoria's Secret | 0.03% | 1.83x |
| Chicos | 0.01% | 1.42x |
| Johnston and Murphy | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is auctiontime.com.
| Website | Composition | Index |
| auctiontime.com | 33.07% | 340.70x |
| tractorhouse.com | 46.69% | 231.57x |
| machinerytrader.com | 22.53% | 196.54x |
| truckpaper.com | 21.05% | 166.28x |
| agdaily.com | 16.09% | 141.59x |
| mitchellrepublic.com | 12.36% | 125.45x |
| ksfy.com | 11.51% | 106.60x |
| nextechclassifieds.com | 8.93% | 97.56x |
| aberdeennews.com | 8.56% | 95.46x |
| greentractortalk.com | 10.25% | 95.25x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 19.89% | 92.70x |
| Garden Power Equipment | 35.84% | 90.30x |
| Auctions & Repossessions | 2.49% | 77.32x |
| Grocery & Food Service | 5.17% | 68.24x |
| Trucks | 8.40% | 68.09x |
| Equestrian Cluster | 15.62% | 48.67x |
| Machines & Industrial Supplies | 4.17% | 42.50x |
| Homesteading | 17.97% | 38.36x |
| North Dakota Cluster | 33.42% | 34.14x |
| South Dakota Cluster | 24.45% | 33.02x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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