Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 90.97% | 30.04x |
| Farm Finance Researchers | 83.55% | 26.71x |
| Tractor Shoppers | 79.32% | 26.39x |
| Farmers | 80.86% | 25.63x |
| Cattlemen and Pork Producers | 79.34% | 25.50x |
| Mowing Equipment Shoppers | 65.05% | 23.02x |
| Farming Real Estate Researchers | 64.96% | 20.55x |
| Commercial Truck Researchers | 52.15% | 19.10x |
| North Midwest State Fair Visitors | 63.94% | 18.65x |
| Xtreme Sports Fans | 55.35% | 18.53x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.24x |
| Carhartt | 0.44% | 2.10x |
| Eddie Bauer | 0.02% | 1.56x |
| Brooks Brothers | 0.03% | 1.55x |
| Talbots | 0.03% | 1.39x |
| Buckle | 0.04% | 1.26x |
| American Eagle Outfitters | 0.04% | 1.18x |
| Johnston and Murphy | 0.01% | 1.17x |
| Ralph Lauren | 0.01% | 1.14x |
| Aeropostale | 0.04% | 1.12x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is agriculture.com.
| Website | Composition | Index |
| agriculture.com | 17.02% | 546.32x |
| agweb.com | 60.77% | 508.99x |
| bigiron.com | 31.98% | 454.00x |
| thecombineforum.com | 14.84% | 407.39x |
| haytalk.com | 12.07% | 368.73x |
| agupdate.com | 17.77% | 348.55x |
| agweek.com | 13.07% | 304.79x |
| ndsu.edu | 9.66% | 280.79x |
| farmshow.com | 8.20% | 251.12x |
| tractorpartsasap.com | 15.54% | 227.94x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.67% | 120.26x |
| Lawns & Pest Control | 24.59% | 55.33x |
| Garden Power Equipment | 36.43% | 50.42x |
| Auctions & Repossessions | 4.09% | 48.32x |
| Trucks | 10.82% | 39.26x |
| Equestrian Cluster | 14.85% | 38.13x |
| Homesteading | 11.82% | 37.97x |
| Grocery & Food Service | 5.73% | 36.55x |
| South Dakota Cluster | 17.49% | 34.87x |
| Home Improvement Contractor | 1.50% | 34.54x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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