Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 269.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 82.23% | 37.99x |
| Farm Finance Researchers | 68.08% | 29.82x |
| Tractor Shoppers | 66.23% | 27.90x |
| Cattlemen and Pork Producers | 63.56% | 27.56x |
| Farmers | 66.07% | 26.73x |
| Mowing Equipment Shoppers | 46.17% | 22.12x |
| Farming Real Estate Researchers | 44.99% | 20.61x |
| Commercial Truck Researchers | 38.99% | 18.12x |
| Food Safety QA Professionals | 40.13% | 17.57x |
| Horseback Riding Enthusiasts | 40.40% | 17.11x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 2.63x |
| Ann Taylor | 0.04% | 2.03x |
| Eddie Bauer | 0.04% | 1.85x |
| LL Bean | 0.01% | 1.81x |
| Tommy Bahama | 0.04% | 1.47x |
| Buckle | 0.20% | 1.44x |
| Club Monaco | 0.02% | 1.38x |
| Ralph Lauren | 0.02% | 1.35x |
| Abercrombie & Fitch | 0.04% | 1.31x |
| Chicos | 0.07% | 1.28x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is tsln.com.
| Website | Composition | Index |
| tsln.com | 14.75% | 402.15x |
| thecombineforum.com | 9.49% | 368.03x |
| thefencepost.com | 10.79% | 338.68x |
| bigiron.com | 26.62% | 322.85x |
| beefmagazine.com | 12.78% | 289.28x |
| agriculture.com | 17.31% | 279.76x |
| agupdate.com | 11.18% | 273.46x |
| farmprogress.com | 13.15% | 253.41x |
| haytalk.com | 8.26% | 248.13x |
| agweb.com | 72.13% | 231.51x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.78% | 64.16x |
| Garden Power Equipment | 31.67% | 28.52x |
| South Dakota Cluster | 15.52% | 28.35x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.16% | 28.17x |
| Auctions & Repossessions | 3.46% | 27.76x |
| Equestrian Cluster | 14.65% | 27.71x |
| Lawns & Pest Control | 24.01% | 26.60x |
| Trucks | 9.45% | 26.07x |
| Winnipeg Canada News | 2.54% | 24.84x |
| North Dakota Cluster | 19.67% | 24.16x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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