Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 90.97% | 34.63x |
| Farm Finance Researchers | 84.17% | 33.13x |
| Farmers | 81.31% | 30.09x |
| Cattlemen and Pork Producers | 79.23% | 29.96x |
| Tractor Shoppers | 79.69% | 29.71x |
| Mowing Equipment Shoppers | 66.72% | 26.22x |
| Farming Real Estate Researchers | 68.19% | 25.49x |
| Dairy Industry New Readers | 56.45% | 22.39x |
| Archery Enthusiasts | 49.65% | 21.69x |
| Commercial Truck Researchers | 52.82% | 21.67x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Curious about what else the Farming & Agriculture audience is interested in?
Sign Up
APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.90x |
| Ralph Lauren | 0.01% | 2.66x |
| Carhartt | 0.21% | 2.32x |
| Eddie Bauer | 0.01% | 1.63x |
| Aeropostale | 0.02% | 1.62x |
| American Eagle Outfitters | 0.01% | 1.36x |
| Johnston and Murphy | 0.01% | 1.17x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Want to find more of the Farming & Agriculture audience in the real world?
Sign Up
WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is agweb.com.
| Website | Composition | Index |
| agweb.com | 60.10% | 616.32x |
| bigiron.com | 31.18% | 603.77x |
| agupdate.com | 21.78% | 352.68x |
| agweek.com | 14.82% | 307.05x |
| tractorpartsasap.com | 15.25% | 292.02x |
| equipmentfacts.com | 11.88% | 281.24x |
| farmshow.com | 10.19% | 224.40x |
| auctiontime.com | 36.44% | 205.40x |
| missouri.edu | 9.08% | 203.96x |
| marketbook.ca | 10.14% | 185.14x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Want to see more of the websites the Farming & Agriculture audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 21.74% | 72.58x |
| Garden Power Equipment | 36.43% | 71.89x |
| Auctions & Repossessions | 3.16% | 59.04x |
| Trucks | 9.65% | 52.97x |
| Grocery & Food Service | 5.51% | 51.81x |
| Homesteading | 12.99% | 45.97x |
| Equestrian Cluster | 14.39% | 45.40x |
| South Dakota Cluster | 20.13% | 37.14x |
| North Dakota Cluster | 27.10% | 33.16x |
| Machines & Industrial Supplies | 4.41% | 29.28x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Want to see more of the Content Affinities the Farming & Agriculture audience visits?
Sign Up
DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Farming & Agriculture audience?
Sign Up