Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 92.57% | 31.65x |
| Cattlemen and Pork Producers | 86.14% | 27.20x |
| Farm Finance Researchers | 65.35% | 23.87x |
| Horseback Riding Enthusiasts | 64.36% | 23.57x |
| Beekeeping Enthusiasts | 48.51% | 23.43x |
| Tractor Shoppers | 70.79% | 23.24x |
| Getting Off the Grid Travelers | 56.44% | 22.99x |
| Dairy Industry New Readers | 58.42% | 21.68x |
| Archery Enthusiasts | 56.93% | 21.15x |
| Off the Grid Living Enthusiasts | 50.50% | 20.86x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.97x |
| Victoria's Secret | 0.03% | 1.83x |
| Journeys | 0.02% | 1.34x |
| Johnston and Murphy | 0.01% | 1.17x |
| Carhartt | 0.14% | 1.15x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is homesteadingtoday.com.
| Website | Composition | Index |
| homesteadingtoday.com | 30.95% | 120.65x |
| tractorbynet.com | 36.04% | 73.28x |
| equipmenttrader.com | 30.65% | 70.77x |
| mytractorforum.com | 14.39% | 54.00x |
| thehappychickencoop.com | 12.70% | 51.82x |
| grandforksherald.com | 17.37% | 48.24x |
| auctionzip.com | 18.40% | 47.71x |
| inforum.com | 21.82% | 43.74x |
| backyardchickens.com | 20.56% | 43.58x |
| rapidcityjournal.com | 9.97% | 42.42x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 22.08% | 138.32x |
| Lawns & Pest Control | 5.52% | 118.15x |
| Homesteading | 21.09% | 75.29x |
| Equestrian Cluster | 16.20% | 68.62x |
| South Dakota Cluster | 18.01% | 41.68x |
| North Dakota Cluster | 25.61% | 39.61x |
| Hunting | 10.86% | 33.59x |
| Minnesota Community Business Cluster | 2.53% | 33.39x |
| Power Tools | 4.43% | 31.58x |
| Fishing | 6.61% | 28.79x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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