Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 228.9 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 88.62% | 31.01x |
| Farm Finance Researchers | 78.29% | 28.06x |
| Farmers | 77.26% | 25.28x |
| Tractor Shoppers | 76.23% | 24.43x |
| Cattlemen and Pork Producers | 73.58% | 24.28x |
| Mowing Equipment Shoppers | 57.81% | 20.88x |
| Farming Real Estate Researchers | 56.85% | 20.29x |
| North Midwest State Fair Visitors | 58.99% | 18.56x |
| Commercial Truck Researchers | 49.14% | 18.10x |
| Food Safety Decision Makers | 46.89% | 17.75x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.03% | 1.66x |
| Buckle | 0.31% | 1.48x |
| White House Black Market | 0.30% | 1.15x |
| Johnston and Murphy | 0.44% | 1.08x |
| Brooks Brothers | 0.02% | 1.04x |
| Talbots | 0.03% | 0.94x |
| Mens Wearhouse | 0.30% | 0.89x |
| Lane Bryant | 0.03% | 0.78x |
| Forever 21 | 0.03% | 0.75x |
| Bonobos | 0.05% | 0.74x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is beefmagazine.com.
| Website | Composition | Index |
| beefmagazine.com | 11.24% | 461.28x |
| agriculture.com | 17.33% | 431.73x |
| farmprogress.com | 11.51% | 408.42x |
| agweb.com | 66.52% | 394.93x |
| thecombineforum.com | 11.75% | 376.40x |
| bigiron.com | 30.89% | 369.94x |
| agupdate.com | 14.45% | 334.65x |
| haytalk.com | 10.15% | 323.47x |
| producer.com | 9.70% | 302.18x |
| agweek.com | 12.56% | 290.66x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.61% | 89.00x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.21% | 71.00x |
| Lawns & Pest Control | 23.89% | 43.44x |
| Garden Power Equipment | 31.56% | 41.03x |
| Auctions & Repossessions | 3.67% | 38.67x |
| Equestrian Cluster | 13.51% | 34.79x |
| South Dakota Cluster | 16.30% | 32.40x |
| Trucks | 9.61% | 32.13x |
| Homesteading | 10.46% | 31.71x |
| North Dakota Cluster | 20.74% | 31.48x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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