Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 92.45% | 32.00x |
| Farm Finance Researchers | 78.49% | 30.41x |
| Cattlemen and Pork Producers | 82.26% | 27.57x |
| Dairy Industry New Readers | 63.77% | 25.93x |
| Mowing Equipment Shoppers | 71.32% | 25.06x |
| Beekeeping Enthusiasts | 51.70% | 24.92x |
| Tractor Shoppers | 74.34% | 24.85x |
| Online Directory Searchers | 53.58% | 24.15x |
| Horseback Riding Enthusiasts | 61.13% | 23.84x |
| Rapid City Trip Planners | 56.98% | 23.82x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.97x |
| Mens Wearhouse | 0.02% | 1.85x |
| Victoria's Secret | 0.03% | 1.83x |
| Journeys | 0.02% | 1.34x |
| Johnston and Murphy | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.09x |
| Brooks Brothers | 0.01% | 0.96x |
| Carhartt | 0.03% | 0.89x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is tractorbynet.com.
| Website | Composition | Index |
| tractorbynet.com | 32.61% | 92.26x |
| equipmenttrader.com | 33.08% | 81.68x |
| auctionzip.com | 21.55% | 62.04x |
| grandforksherald.com | 21.93% | 56.28x |
| inforum.com | 27.96% | 52.42x |
| rapidcityjournal.com | 13.42% | 52.38x |
| valleynewslive.com | 13.44% | 50.29x |
| 1011now.com | 14.00% | 48.01x |
| argusleader.com | 15.86% | 46.66x |
| keloland.com | 19.49% | 45.41x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 12.57% | 186.64x |
| Garden Power Equipment | 31.08% | 183.56x |
| Trucks | 6.55% | 143.07x |
| Homesteading | 17.38% | 73.42x |
| Equestrian Cluster | 14.51% | 68.23x |
| Oil & Energy | 2.47% | 59.79x |
| South Dakota Cluster | 23.80% | 51.33x |
| Horse Racing | 2.07% | 50.73x |
| North Dakota Cluster | 33.02% | 47.88x |
| Internet Radio | 1.67% | 44.46x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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