Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 300.1 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 81.73% | 39.78x |
| Farmers | 63.89% | 27.86x |
| Tractor Shoppers | 63.23% | 27.29x |
| Mowing Equipment Shoppers | 40.62% | 21.43x |
| Food Safety QA Professionals | 40.15% | 18.51x |
| Dairy Industry New Readers | 38.74% | 17.89x |
| Horse Owners | 31.37% | 16.45x |
| Commercial Truck Researchers | 36.35% | 16.12x |
| Chicken Recipe Researchers | 27.56% | 15.10x |
| Xtreme Sports Fans | 34.31% | 15.05x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 2.09x |
| The North Face | 0.03% | 1.70x |
| Ralph Lauren | 0.01% | 1.45x |
| Madewell | 0.02% | 1.39x |
| Gymboree | 0.03% | 1.35x |
| Columbia | 0.01% | 1.28x |
| Eddie Bauer | 0.01% | 1.14x |
| LOFT | 0.04% | 1.10x |
| Dressbarn | 0.04% | 1.10x |
| Chicos | 0.04% | 1.06x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is tsln.com.
| Website | Composition | Index |
| tsln.com | 15.01% | 480.47x |
| bigiron.com | 24.46% | 447.98x |
| thefencepost.com | 12.34% | 419.20x |
| agupdate.com | 8.63% | 374.05x |
| worthingtonagparts.com | 5.51% | 327.24x |
| agweb.com | 64.50% | 316.55x |
| agweek.com | 9.33% | 315.07x |
| beefmagazine.com | 15.76% | 286.16x |
| agriculture.com | 19.75% | 276.29x |
| farmshow.com | 6.57% | 256.40x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.67% | 63.73x |
| Lawns & Pest Control | 22.65% | 43.33x |
| Garden Power Equipment | 28.13% | 35.93x |
| Homesteading | 7.94% | 34.45x |
| Auctions & Repossessions | 3.55% | 33.45x |
| Equestrian Cluster | 13.60% | 32.94x |
| South Dakota Cluster | 11.44% | 30.31x |
| North Dakota Cluster | 13.73% | 27.58x |
| Grocery & Food Service | 5.63% | 27.52x |
| Trucks | 9.12% | 27.30x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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