Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 92.86% | 37.75x |
| Farm Finance Researchers | 68.75% | 33.56x |
| Cattlemen and Pork Producers | 85.71% | 32.10x |
| Horse Owners | 55.36% | 29.46x |
| Beekeeping Enthusiasts | 29.46% | 27.28x |
| Getting Off the Grid Travelers | 40.18% | 26.29x |
| Wyoming Cowboys Fans | 39.29% | 25.88x |
| Dairy Industry New Readers | 52.68% | 25.72x |
| Horseback Riding Enthusiasts | 45.54% | 24.97x |
| Mowing Equipment Shoppers | 57.14% | 24.36x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.04% | 1.70x |
| The Childrens Place | 0.04% | 1.67x |
| Carhartt | 0.08% | 1.48x |
| Johnston and Murphy | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is desmoinesregister.com.
| Website | Composition | Index |
| desmoinesregister.com | 30.57% | 30.48x |
| commercialtrucktrader.com | 13.93% | 30.02x |
| kcci.com | 18.17% | 27.55x |
| rvtravel.com | 14.81% | 26.20x |
| bangordailynews.com | 16.94% | 25.81x |
| ap.org | 19.65% | 25.59x |
| desertsun.com | 15.65% | 22.41x |
| minnesota.cbslocal.com | 12.98% | 21.08x |
| startribune.com | 24.94% | 20.00x |
| oklahoman.com | 12.93% | 19.90x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 23.16% | 122.36x |
| Homesteading | 11.58% | 65.76x |
| North Dakota Cluster | 24.26% | 51.42x |
| South Dakota Cluster | 14.34% | 38.04x |
| Equestrian Cluster | 5.88% | 37.54x |
| Hunting | 8.27% | 33.95x |
| Nebraska Cluster | 18.93% | 25.82x |
| Nature & Wildlife | 4.78% | 24.40x |
| Iowa Cluster | 26.65% | 20.23x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 10.29% | 17.25x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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