Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.
| Interest | Composition | Index |
| Cattle Industry News Readers | 85.32% | 30.74x |
| Cattlemen and Pork Producers | 78.17% | 26.44x |
| Farm Finance Researchers | 60.32% | 23.40x |
| Tractor Shoppers | 70.24% | 22.28x |
| Farmers | 61.90% | 20.32x |
| Dairy Industry New Readers | 49.21% | 20.06x |
| Archery Enthusiasts | 47.22% | 19.53x |
| Horseback Riding Enthusiasts | 50.79% | 19.43x |
| Food Safety Decision Makers | 49.21% | 19.14x |
| Off the Grid Living Enthusiasts | 43.65% | 19.04x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.12% | 3.14x |
| Chicos | 0.04% | 1.99x |
| Victoria's Secret | 0.04% | 1.69x |
| Carhartt | 0.36% | 1.62x |
| The Childrens Place | 0.04% | 1.58x |
| Journeys | 0.04% | 1.57x |
| Johnston and Murphy | 0.01% | 1.17x |
| Old Navy | 0.04% | 1.14x |
| Brooks Brothers | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is homesteadingtoday.com.
| Website | Composition | Index |
| homesteadingtoday.com | 24.17% | 117.91x |
| tractorbynet.com | 31.65% | 73.22x |
| equipmenttrader.com | 26.86% | 70.32x |
| grandforksherald.com | 18.54% | 59.86x |
| mytractorforum.com | 13.05% | 53.81x |
| inforum.com | 25.22% | 53.52x |
| barchart.com | 18.46% | 52.52x |
| keloland.com | 21.00% | 46.87x |
| auctionzip.com | 16.37% | 45.46x |
| 1011now.com | 9.41% | 41.87x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 18.51% | 116.03x |
| Homesteading | 16.98% | 71.39x |
| Equestrian Cluster | 12.45% | 57.46x |
| South Dakota Cluster | 17.62% | 42.19x |
| North Dakota Cluster | 24.58% | 41.97x |
| Power Tools | 3.88% | 34.86x |
| Motorsports | 1.13% | 27.99x |
| Hunting | 8.08% | 25.13x |
| Nebraska Cluster | 23.93% | 23.62x |
| Nature & Wildlife | 1.78% | 20.44x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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