Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 56.6 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 93.58% 28.96x
Farm Finance Researchers 83.24% 27.07x
Tractor Shoppers 79.32% 24.48x
Farmers 77.72% 23.37x
Cattlemen and Pork Producers 81.82% 23.10x
Mowing Equipment Shoppers 71.66% 22.08x
Farming Real Estate Researchers 68.09% 21.39x
Dairy Industry New Readers 59.71% 20.57x
Rapid City Trip Planners 54.37% 20.15x
Archery Enthusiasts 55.79% 19.46x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 5.21x
Old Navy 0.05% 2.92x
Belk 0.01% 2.90x
Maurices 0.03% 2.11x
Carhartt 0.31% 2.02x
Journeys 0.03% 1.93x
White House Black Market 0.02% 1.92x
Victoria's Secret 0.03% 1.83x
Chicos 0.01% 1.42x
Johnston and Murphy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is auctiontime.com.

Website Composition Index
auctiontime.com 33.07% 340.70x
tractorhouse.com 46.69% 231.57x
machinerytrader.com 22.53% 196.54x
truckpaper.com 21.05% 166.28x
agdaily.com 16.09% 141.59x
mitchellrepublic.com 12.36% 125.45x
ksfy.com 11.51% 106.60x
nextechclassifieds.com 8.93% 97.56x
aberdeennews.com 8.56% 95.46x
greentractortalk.com 10.25% 95.25x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 19.89% 92.70x
Garden Power Equipment 35.84% 90.30x
Auctions & Repossessions 2.49% 77.32x
Grocery & Food Service 5.17% 68.24x
Trucks 8.40% 68.09x
Equestrian Cluster 15.62% 48.67x
Machines & Industrial Supplies 4.17% 42.50x
Homesteading 17.97% 38.36x
North Dakota Cluster 33.42% 34.14x
South Dakota Cluster 24.45% 33.02x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male