Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 36.6 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 93.73% 28.46x
Farm Finance Researchers 84.20% 28.45x
Cattlemen and Pork Producers 82.83% 24.71x
Tractor Shoppers 79.29% 23.14x
Mowing Equipment Shoppers 75.20% 23.07x
Farmers 77.93% 22.74x
Dairy Industry New Readers 63.76% 22.39x
Rapid City Trip Planners 60.49% 21.79x
Beekeeping Enthusiasts 49.59% 21.79x
Archery Enthusiasts 61.04% 21.63x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 5.21x
Maurices 0.05% 3.89x
Carhartt 0.23% 2.02x
Chicos 0.02% 1.97x
Mens Wearhouse 0.02% 1.85x
Victoria's Secret 0.03% 1.83x
Journeys 0.02% 1.34x
Johnston and Murphy 0.01% 1.17x
Old Navy 0.02% 1.09x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is psu.edu.

Website Composition Index
psu.edu 16.29% 115.58x
tractorbynet.com 30.18% 114.03x
homesteadingtoday.com 20.56% 95.94x
equipmenttrader.com 32.46% 90.89x
whotv.com 13.05% 79.89x
postbulletin.com 15.15% 70.72x
kfyrtv.com 14.55% 70.17x
bismarcktribune.com 11.15% 69.70x
kxnet.com 10.41% 67.69x
wcfcourier.com 12.40% 66.05x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 34.95% 146.99x
Lawns & Pest Control 15.71% 144.75x
Grocery & Food Service 4.66% 108.09x
Trucks 7.27% 104.85x
Machines & Industrial Supplies 3.43% 64.10x
Equestrian Cluster 14.33% 63.66x
Homesteading 18.42% 61.06x
Oil & Energy 3.12% 47.61x
South Dakota Cluster 25.13% 46.95x
North Dakota Cluster 34.39% 45.64x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male