Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 25.6 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 92.57% 31.65x
Cattlemen and Pork Producers 86.14% 27.20x
Farm Finance Researchers 65.35% 23.87x
Horseback Riding Enthusiasts 64.36% 23.57x
Beekeeping Enthusiasts 48.51% 23.43x
Tractor Shoppers 70.79% 23.24x
Getting Off the Grid Travelers 56.44% 22.99x
Dairy Industry New Readers 58.42% 21.68x
Archery Enthusiasts 56.93% 21.15x
Off the Grid Living Enthusiasts 50.50% 20.86x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Chicos.

Location Composition Index
Chicos 0.02% 1.97x
Victoria's Secret 0.03% 1.83x
Journeys 0.02% 1.34x
Johnston and Murphy 0.01% 1.17x
Carhartt 0.14% 1.15x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is homesteadingtoday.com.

Website Composition Index
homesteadingtoday.com 30.95% 120.65x
tractorbynet.com 36.04% 73.28x
equipmenttrader.com 30.65% 70.77x
mytractorforum.com 14.39% 54.00x
thehappychickencoop.com 12.70% 51.82x
grandforksherald.com 17.37% 48.24x
auctionzip.com 18.40% 47.71x
inforum.com 21.82% 43.74x
backyardchickens.com 20.56% 43.58x
rapidcityjournal.com 9.97% 42.42x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 22.08% 138.32x
Lawns & Pest Control 5.52% 118.15x
Homesteading 21.09% 75.29x
Equestrian Cluster 16.20% 68.62x
South Dakota Cluster 18.01% 41.68x
North Dakota Cluster 25.61% 39.61x
Hunting 10.86% 33.59x
Minnesota Community Business Cluster 2.53% 33.39x
Power Tools 4.43% 31.58x
Fishing 6.61% 28.79x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male