Explore the Farming & Agriculture Audience
Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 292.4 thousand unique devices whose actions qualify for the Farming & Agriculture audience.
INTERESTS
The Farming & Agriculture audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry New Readers.
| Interest | Composition | Index |
| Cattle Industry New Readers | 81.34% | 48.65x |
| Farm Finance Researchers | 64.63% | 35.12x |
| Cattlemen and Pork Producers | 63.09% | 32.99x |
| Farmers | 64.52% | 31.95x |
| Tractor Shoppers | 63.64% | 29.85x |
| Mowing Equipment Shoppers | 39.92% | 26.25x |
| Food Safety QA Professionals | 40.47% | 21.53x |
| Dairy Industry New Readers | 37.77% | 21.30x |
| Horseback Riding Enthusiasts | 38.91% | 20.59x |
| Farming Simulator Video Game Fans | 35.76% | 19.72x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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APPAREL RETAILERS
The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.11% | 2.15x |
| Mens Wearhouse | 0.23% | 0.86x |
| Jos A. Bank Clothiers | 0.12% | 0.74x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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WEBSITES
The Farming & Agriculture audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farming & Agriculture audience is tsln.com.
| Website | Composition | Index |
| tsln.com | 16.91% | 483.98x |
| thecombineforum.com | 8.68% | 472.63x |
| thefencepost.com | 12.54% | 411.69x |
| bigiron.com | 25.39% | 397.34x |
| agupdate.com | 10.06% | 351.74x |
| haytalk.com | 6.38% | 349.14x |
| beefmagazine.com | 14.67% | 330.28x |
| agriculture.com | 18.49% | 314.78x |
| agweb.com | 67.98% | 293.02x |
| farmprogress.com | 14.98% | 276.81x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 23.12% | 37.85x |
| Garden Power Equipment | 27.87% | 33.26x |
| Equestrian Cluster | 13.40% | 31.34x |
| Auctions & Repossessions | 3.43% | 31.12x |
| South Dakota Cluster | 12.47% | 30.30x |
| Homesteading | 8.47% | 28.81x |
| Winnipeg Canada News | 2.50% | 28.02x |
| North Dakota Cluster | 15.47% | 26.79x |
| Trucks | 8.85% | 25.79x |
| Grocery & Food Service | 5.35% | 25.74x |
Composition Percentage:
The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
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DEMOGRAPHICS
The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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