Dstillery Audiences

FARMING & AGRICULTURE

Audience Size: 24.5 Thousand Devices

Explore the Farming & Agriculture Audience

Below you'll find more information about the Farming & Agriculture audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Farming & Agriculture audience.

Dstillery Crafted Audiences

INTERESTS

The Farming & Agriculture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farming & Agriculture audience is Cattle Industry News Readers.

Interest Composition Index
Cattle Industry News Readers 85.32% 30.74x
Cattlemen and Pork Producers 78.17% 26.44x
Farm Finance Researchers 60.32% 23.40x
Tractor Shoppers 70.24% 22.28x
Farmers 61.90% 20.32x
Dairy Industry New Readers 49.21% 20.06x
Archery Enthusiasts 47.22% 19.53x
Horseback Riding Enthusiasts 50.79% 19.43x
Food Safety Decision Makers 49.21% 19.14x
Off the Grid Living Enthusiasts 43.65% 19.04x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Interest attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farming & Agriculture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farming & Agriculture audience is Maurices.

Location Composition Index
Maurices 0.12% 3.14x
Chicos 0.04% 1.99x
Victoria's Secret 0.04% 1.69x
Carhartt 0.36% 1.62x
The Childrens Place 0.04% 1.58x
Journeys 0.04% 1.57x
Johnston and Murphy 0.01% 1.17x
Old Navy 0.04% 1.14x
Brooks Brothers 0.01% 0.96x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Location attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farming & Agriculture audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farming & Agriculture audience is homesteadingtoday.com.

Website Composition Index
homesteadingtoday.com 24.17% 117.91x
tractorbynet.com 31.65% 73.22x
equipmenttrader.com 26.86% 70.32x
grandforksherald.com 18.54% 59.86x
mytractorforum.com 13.05% 53.81x
inforum.com 25.22% 53.52x
barchart.com 18.46% 52.52x
keloland.com 21.00% 46.87x
auctionzip.com 16.37% 45.46x
1011now.com 9.41% 41.87x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Web attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farming & Agriculture audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 18.51% 116.03x
Homesteading 16.98% 71.39x
Equestrian Cluster 12.45% 57.46x
South Dakota Cluster 17.62% 42.19x
North Dakota Cluster 24.58% 41.97x
Power Tools 3.88% 34.86x
Motorsports 1.13% 27.99x
Hunting 8.08% 25.13x
Nebraska Cluster 23.93% 23.62x
Nature & Wildlife 1.78% 20.44x
Composition Percentage: The overlap percentage between the Farming & Agriculture audience and the Content Affinity attribute.
Index: A comparison of the Farming & Agriculture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farming & Agriculture audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male