Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 987.7 thousand unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.
| Interest | Composition | Index |
| Women’s Fashion Blogs Readers | 57.46% | 27.43x |
| Hair Care Shoppers | 48.62% | 24.46x |
| Women's Fashion Magazine Readers | 47.87% | 23.34x |
| Women’s Lifestyle Blogs Researchers | 45.02% | 23.05x |
| Wedding Registrants | 43.20% | 20.95x |
| Trendy Shoe Shoppers | 42.64% | 20.14x |
| Women's Fitness Enthusiasts | 37.50% | 19.34x |
| Entertainment Industry Decision Makers | 38.09% | 19.32x |
| Luxury Second Home Owners | 36.33% | 19.22x |
| Landscape Architects | 39.03% | 19.14x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.86x |
| H&M | 0.01% | 2.61x |
| LOFT | 0.01% | 2.09x |
| Express | 0.01% | 2.00x |
| Chicos | 0.01% | 1.60x |
| Victoria's Secret | 0.02% | 1.56x |
| The Childrens Place | 0.01% | 1.55x |
| Journeys | 0.01% | 1.26x |
| Mens Wearhouse | 0.02% | 1.17x |
| Old Navy | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is pursebop.com.
| Website | Composition | Index |
| pursebop.com | 1.16% | 169.33x |
| loefflerrandall.com | 1.12% | 157.84x |
| reebonz.com | 1.25% | 144.45x |
| sandro-paris.com | 2.58% | 139.83x |
| fendi.com | 5.65% | 124.87x |
| missoma.com | 1.62% | 120.61x |
| buyma.us | 5.85% | 119.20x |
| therealreal.com | 10.11% | 117.70x |
| vince.com | 5.43% | 109.71x |
| yoogiscloset.com | 2.72% | 108.92x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.92% | 44.29x |
| Local & Travel England - East Midlands | 0.82% | 33.81x |
| Mysticism | 0.61% | 33.37x |
| Travel, Food, Fashion & Fitness | 6.61% | 30.13x |
| Retail Industry News | 1.80% | 29.99x |
| Beauty & Cosmetics | 3.27% | 27.57x |
| Hipster Clothing | 0.59% | 27.10x |
| Instagram Management | 0.21% | 25.53x |
| Cosmetics Business | 0.47% | 22.88x |
| Perfume, Makeup & Cosmetics | 1.99% | 21.83x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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