Dstillery Audiences

FASHION CLUSTER

Audience Size: 824.8 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 824.8 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 57.07% 22.40x
Hair Care Shoppers 47.98% 19.21x
Women’s Lifestyle Blogs Researchers 45.20% 19.06x
Women's Fashion Magazine Readers 47.58% 18.10x
Entertainment Industry Decision Makers 39.72% 16.71x
Wedding Registrants 43.35% 16.59x
Landscape Architects 39.81% 16.11x
Entertainment & Tabloid Magazine Readers 40.57% 16.01x
TV Advertising Professionals 36.88% 16.00x
Celebrity Gossip Fans 41.40% 15.72x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is H&M.

Location Composition Index
H&M 0.01% 3.09x
Forever 21 0.01% 2.71x
LOFT 0.02% 2.58x
Banana Republic 0.02% 2.55x
Jos A. Bank Clothiers 0.02% 2.54x
Gymboree 0.01% 2.53x
Victoria's Secret 0.02% 2.14x
White House Black Market 0.02% 2.07x
Gap 0.01% 1.75x
Buckle 0.01% 1.74x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is sandro-paris.com.

Website Composition Index
sandro-paris.com 1.20% 123.48x
fendi.com 2.99% 117.56x
buyma.us 3.18% 110.97x
mcmworldwide.com 2.45% 103.54x
therealreal.com 5.60% 101.01x
vince.com 2.77% 100.05x
us.christianlouboutin.com 4.20% 94.08x
wwd.com 62.37% 89.44x
yoogiscloset.com 2.91% 83.97x
diesel.com 1.01% 78.22x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.39% 33.33x
Retail Industry News 1.22% 26.28x
Hipster Clothing 0.30% 23.13x
Local & Travel England - East Midlands 0.44% 23.06x
Beauty & Cosmetics 2.41% 22.82x
Mysticism 0.53% 21.10x
Travel, Food, Fashion & Fitness 6.79% 19.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.30% 19.57x
Cosmetics Business 0.38% 19.17x
Men's Dress Shirt Shopping 0.49% 18.11x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female