Dstillery Audiences

FASHION CLUSTER

Audience Size: 906.9 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 906.9 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 49.01% 20.75x
Women's Fashion Magazine Readers 46.80% 19.93x
Trendy Shoe Shoppers 46.68% 19.61x
Trendy Denim Shoppers 51.60% 19.20x
Womens Fashion Brands Shoppers 52.27% 18.59x
Wedding Registrants 42.25% 18.37x
Home Interior Design Enthusiasts 43.26% 17.77x
Luxury Second Home Owners 37.72% 16.83x
Luxury Retail Shoppers 57.75% 16.18x
Landscape Architects 41.07% 16.09x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Supreme.

Location Composition Index
Supreme 0.04% 6.36x
Everlane 0.03% 5.22x
Calvin Klein 0.01% 3.52x
Club Monaco 0.05% 3.48x
Bonobos 0.29% 3.34x
Armani 0.08% 3.34x
Topshop 0.07% 3.34x
Uniqlo 0.05% 3.21x
Saint Laurent Paris 0.02% 3.01x
J. Crew 0.05% 2.69x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is tibi.com.

Website Composition Index
tibi.com 1.71% 215.13x
yoogiscloset.com 2.01% 214.54x
pursebop.com 1.59% 208.47x
loefflerrandall.com 2.12% 197.68x
motherdenim.com 1.30% 196.54x
neimanmarcus.com 1.07% 186.43x
reebonz.com 2.39% 178.28x
blueandcream.com 1.83% 161.52x
gilt.com 1.79% 155.88x
sandro-paris.com 5.68% 151.43x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 2.62% 45.85x
Watches & Jewelry 0.04% 42.00x
Mysticism 0.65% 36.26x
Travel, Food, Fashion & Fitness 6.60% 34.38x
Home Décor, Furniture, & Decorating 0.04% 34.07x
Local & Travel England - East Midlands 0.50% 31.37x
Hipster Clothing 1.16% 31.26x
Retail Industry News 3.05% 30.50x
Perfume, Makeup & Cosmetics 2.20% 29.70x
Beauty & Cosmetics 4.69% 27.23x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female