FASHION CLUSTER

Audience Size: 824.8 Thousand Devices

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Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 824.8 thousand unique devices whose actions qualify for the Fashion Cluster audience.

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest	Composition	Index
Women’s Fashion Blogs Readers	57.07%	22.40x
Hair Care Shoppers	47.98%	19.21x
Women’s Lifestyle Blogs Researchers	45.20%	19.06x
Women's Fashion Magazine Readers	47.58%	18.10x
Entertainment Industry Decision Makers	39.72%	16.71x
Wedding Registrants	43.35%	16.59x
Landscape Architects	39.81%	16.11x
Entertainment & Tabloid Magazine Readers	40.57%	16.01x
TV Advertising Professionals	36.88%	16.00x
Celebrity Gossip Fans	41.40%	15.72x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is H&M.

Location	Composition	Index
H&M	0.01%	3.09x
Forever 21	0.01%	2.71x
LOFT	0.02%	2.58x
Banana Republic	0.02%	2.55x
Jos A. Bank Clothiers	0.02%	2.54x
Gymboree	0.01%	2.53x
Victoria's Secret	0.02%	2.14x
White House Black Market	0.02%	2.07x
Gap	0.01%	1.75x
Buckle	0.01%	1.74x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is sandro-paris.com.

Website	Composition	Index
sandro-paris.com	1.20%	123.48x
fendi.com	2.99%	117.56x
buyma.us	3.18%	110.97x
mcmworldwide.com	2.45%	103.54x
therealreal.com	5.60%	101.01x
vince.com	2.77%	100.05x
us.christianlouboutin.com	4.20%	94.08x
wwd.com	62.37%	89.44x
yoogiscloset.com	2.91%	83.97x
diesel.com	1.01%	78.22x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity	Composition	Index
Higher-End Fashion Brands	0.39%	33.33x
Retail Industry News	1.22%	26.28x
Hipster Clothing	0.30%	23.13x
Local & Travel England - East Midlands	0.44%	23.06x
Beauty & Cosmetics	2.41%	22.82x
Mysticism	0.53%	21.10x
Travel, Food, Fashion & Fitness	6.79%	19.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.30%	19.57x
Cosmetics Business	0.38%	19.17x
Men's Dress Shirt Shopping	0.49%	18.11x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female