Dstillery Audiences

FASHION CLUSTER

Audience Size: 426.7 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 426.7 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 61.00% 29.54x
Women’s Lifestyle Blogs Researchers 46.65% 25.43x
Women's Fashion Magazine Readers 46.90% 25.26x
Entertainment Industry Decision Makers 40.12% 22.35x
Wedding Registrants 42.84% 22.10x
Luxury Second Home Owners 37.61% 22.04x
Landscape Architects 42.46% 22.00x
Women's Fitness Enthusiasts 38.62% 21.82x
Entertainment & Tabloid Magazine Readers 41.66% 21.75x
TV Advertising Professionals 37.59% 21.52x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.20x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is wwd.com.

Website Composition Index
wwd.com 72.07% 124.01x
yoogiscloset.com 3.22% 111.98x
therealreal.com 4.20% 108.76x
motherdenim.com 2.60% 99.43x
ramybrook.com 1.22% 97.41x
schutz-shoes.com 1.82% 95.07x
yournextshoes.com 10.95% 90.78x
purseblog.com 4.92% 90.46x
maravipost.com 1.73% 69.72x
tatler.com 1.88% 66.82x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.14% 45.68x
Retail Industry News 0.56% 36.53x
Mysticism 0.36% 34.48x
Local & Travel England - East Midlands 0.32% 33.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 33.68x
Perfume, Makeup & Cosmetics 0.84% 30.90x
Beauty & Cosmetics 1.28% 30.64x
Hipster Clothing 0.11% 30.31x
Men's Dress Shirt Shopping 0.21% 28.72x
Travel, Food, Fashion & Fitness 4.76% 28.09x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female