Dstillery Audiences

FASHION CLUSTER

Audience Size: 626.7 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 626.7 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 43.61% 31.89x
Trendy Shoe Shoppers 16.47% 30.41x
Women's Fashion Magazine Readers 30.25% 29.99x
Women’s Lifestyle Blogs Researchers 22.68% 29.12x
Custom Home Lighting Shoppers 6.41% 27.85x
Home Custom Bedroom Decorators 6.41% 27.84x
Women's Fitness Enthusiasts 19.65% 26.78x
Entertainment & Tabloid Magazine Readers 39.02% 24.38x
Women's Health Researchers 18.58% 24.11x
Mens Fitness Publication Readers 18.18% 24.07x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.70x
Jos A. Bank Clothiers 0.01% 1.45x
Mens Wearhouse 0.02% 1.40x
H&M 0.02% 1.39x
Old Navy 0.03% 1.28x
Dressbarn 0.01% 1.25x
Express 0.02% 1.24x
Zumiez 0.03% 1.07x
Urban Outfitters 0.02% 1.00x
American Eagle Outfitters 0.02% 0.98x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is wwd.com.

Website Composition Index
wwd.com 78.13% 106.72x
yoogiscloset.com 1.97% 96.88x
yournextshoes.com 19.28% 86.28x
redcarpet-fashionawards.com 5.39% 76.83x
therealreal.com 2.36% 67.58x
gofugyourself.com 7.62% 64.58x
purseblog.com 3.13% 61.04x
whatkatewore.com 1.31% 57.53x
thereal.com 1.20% 46.55x
crfashionbook.com 1.40% 45.95x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.15% 29.01x
Perfume, Makeup & Cosmetics 0.45% 24.79x
Dermatology 0.04% 23.26x
African-American Hair 0.16% 23.09x
Travel, Food, Fashion & Fitness 2.01% 21.27x
Retail Industry News 0.05% 19.78x
Celebrity Gossip 0.32% 15.27x
Beauty & Cosmetics 0.19% 15.22x
Quebec Vacations 0.99% 13.98x
Women Shoppers 0.05% 13.63x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female