Dstillery Audiences

FASHION CLUSTER

Audience Size: 1.2 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 49.51% 19.94x
Womens Fashion Brands Shoppers 52.43% 18.65x
Hair Care Shoppers 31.20% 17.50x
Women's Fashion Magazine Readers 28.03% 16.44x
Men's Shoe Shoppers 35.98% 15.53x
Wedding Registrants 25.00% 14.46x
Luxury Second Home Owners 22.83% 14.02x
Thrift Store Shoppers 31.65% 13.93x
Luxury Retail Researchers 31.75% 13.74x
Landscape Architects 28.51% 13.35x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.03% 4.74x
Intermix 0.03% 4.47x
Club Monaco 0.02% 3.74x
Hugo Boss 0.04% 3.73x
Calvin Klein 0.02% 3.69x
Patagonia 0.02% 3.42x
American Apparel 0.08% 3.35x
Zara 0.06% 3.28x
Armani 0.05% 3.24x
Ralph Lauren 0.02% 3.06x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is intermixonline.com.

Website Composition Index
intermixonline.com 1.43% 253.42x
tibi.com 2.14% 234.91x
pursebop.com 2.06% 231.56x
loefflerrandall.com 2.58% 230.33x
soludos.com 1.08% 217.97x
marissacollections.com 0.85% 210.05x
mango.com 2.21% 208.47x
yoogiscloset.com 5.29% 200.36x
oliviapalermo.com 0.97% 197.21x
shopredone.com 2.91% 192.77x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 7.71% 40.97x
Hipster Clothing 2.30% 37.69x
Travel, Food, Fashion & Fitness 5.98% 34.51x
Home Décor, Furniture, & Decorating 0.17% 33.02x
Home Office Products 1.14% 28.70x
Retail Industry News 2.68% 27.57x
Perfume, Makeup & Cosmetics 3.13% 26.83x
Local & Travel England - East Midlands 0.30% 25.37x
Beauty & Cosmetics 6.85% 22.79x
Cosmetics Business 1.31% 21.35x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999