Dstillery Audiences

FASHION CLUSTER

Audience Size: 987.7 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 987.7 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 57.46% 27.43x
Hair Care Shoppers 48.62% 24.46x
Women's Fashion Magazine Readers 47.87% 23.34x
Women’s Lifestyle Blogs Researchers 45.02% 23.05x
Wedding Registrants 43.20% 20.95x
Trendy Shoe Shoppers 42.64% 20.14x
Women's Fitness Enthusiasts 37.50% 19.34x
Entertainment Industry Decision Makers 38.09% 19.32x
Luxury Second Home Owners 36.33% 19.22x
Landscape Architects 39.03% 19.14x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 2.86x
H&M 0.01% 2.61x
LOFT 0.01% 2.09x
Express 0.01% 2.00x
Chicos 0.01% 1.60x
Victoria's Secret 0.02% 1.56x
The Childrens Place 0.01% 1.55x
Journeys 0.01% 1.26x
Mens Wearhouse 0.02% 1.17x
Old Navy 0.01% 1.11x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is pursebop.com.

Website Composition Index
pursebop.com 1.16% 169.33x
loefflerrandall.com 1.12% 157.84x
reebonz.com 1.25% 144.45x
sandro-paris.com 2.58% 139.83x
fendi.com 5.65% 124.87x
missoma.com 1.62% 120.61x
buyma.us 5.85% 119.20x
therealreal.com 10.11% 117.70x
vince.com 5.43% 109.71x
yoogiscloset.com 2.72% 108.92x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.92% 44.29x
Local & Travel England - East Midlands 0.82% 33.81x
Mysticism 0.61% 33.37x
Travel, Food, Fashion & Fitness 6.61% 30.13x
Retail Industry News 1.80% 29.99x
Beauty & Cosmetics 3.27% 27.57x
Hipster Clothing 0.59% 27.10x
Instagram Management 0.21% 25.53x
Cosmetics Business 0.47% 22.88x
Perfume, Makeup & Cosmetics 1.99% 21.83x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female