FASHION CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fashion Cluster audience.

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest	Composition	Index
Trendy Denim Shoppers	47.27%	25.96x
Womens Fashion Brands Shoppers	48.23%	23.91x
Hair Care Shoppers	34.30%	23.52x
Women's Fashion Magazine Readers	31.76%	21.83x
Trendy Shoe Shoppers	35.03%	21.77x
Home Interior Design Enthusiasts	37.21%	21.36x
Wedding Registrants	28.87%	19.27x
Luxury Second Home Owners	25.33%	17.97x
Landscape Architects	30.35%	17.33x
Home Custom Bedroom Decorators	24.71%	17.01x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is American Apparel.

Location	Composition	Index
American Apparel	0.11%	3.15x
Armani	0.11%	3.01x
Gap	0.14%	2.96x
Lululemon	0.16%	2.79x
Victoria's Secret	0.14%	2.41x
H&M	0.12%	2.08x
LOFT	0.11%	1.93x
Johnston and Murphy	0.11%	1.75x
Mens Wearhouse	0.59%	1.37x
Jos A. Bank Clothiers	0.35%	1.33x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is tibi.com.

Website	Composition	Index
tibi.com	1.98%	206.86x
pursebop.com	1.79%	205.04x
shopredone.com	1.44%	204.72x
yoogiscloset.com	3.51%	202.07x
loefflerrandall.com	2.45%	194.33x
motherdenim.com	2.54%	187.77x
coutureusa.com	1.11%	185.55x
mango.com	1.07%	184.53x
diptyqueparis.com	1.47%	179.90x
neimanmarcus.com	1.55%	179.31x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity	Composition	Index
Higher-End Fashion Brands	5.04%	42.29x
Hipster Clothing	2.01%	34.31x
Travel, Food, Fashion & Fitness	6.53%	30.50x
Retail Industry News	2.63%	25.80x
Perfume, Makeup & Cosmetics	2.87%	24.52x
Beauty & Cosmetics	5.68%	23.79x
Beach & Intimate Wear	1.90%	22.35x
Art News & Products	2.94%	18.59x
Dermatology	7.85%	18.22x
European Museums, Restaurants & Events	4.30%	17.87x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female