Dstillery Audiences

FASHION CLUSTER

Audience Size: 610.9 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 610.9 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 65.14% 24.52x
Women’s Lifestyle Blogs Researchers 52.54% 21.36x
Women's Fashion Magazine Readers 52.97% 21.06x
Entertainment Industry Decision Makers 45.70% 19.14x
Women's Fitness Enthusiasts 45.31% 18.76x
Wedding Registrants 47.94% 18.70x
Landscape Architects 45.58% 18.70x
Entertainment & Tabloid Magazine Readers 46.02% 18.67x
Luxury Second Home Owners 43.34% 18.45x
TV Advertising Professionals 42.36% 18.40x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 7.48x
Kate Spade 0.01% 4.96x
Banana Republic 0.03% 4.09x
Michael Kors 0.02% 3.36x
LOFT 0.02% 2.46x
White House Black Market 0.02% 2.42x
Gymboree 0.01% 2.41x
Express 0.02% 2.16x
Gap 0.01% 1.50x
Victoria's Secret 0.01% 1.13x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is fendi.com.

Website Composition Index
fendi.com 2.20% 216.86x
buyma.us 2.28% 203.28x
mcmworldwide.com 1.89% 193.54x
vince.com 1.92% 178.02x
us.christianlouboutin.com 2.98% 173.32x
therealreal.com 4.83% 153.08x
wwd.com 65.09% 149.60x
yoogiscloset.com 3.24% 136.73x
mmlafleur.com 1.47% 136.57x
motherdenim.com 2.86% 112.11x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.28% 47.02x
Retail Industry News 0.88% 33.95x
Local & Travel England - East Midlands 0.42% 33.10x
Mysticism 0.51% 32.45x
Beauty & Cosmetics 1.82% 29.25x
Hipster Clothing 0.17% 28.48x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 28.23x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.25% 28.06x
Men's Dress Shirt Shopping 0.34% 26.34x
Cosmetics Business 0.32% 26.16x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female