Dstillery Audiences

FASHION CLUSTER

Audience Size: 665 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 665 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 58.78% 29.60x
Instagram Influencers 51.11% 27.97x
Women's Fashion Magazine Readers 44.65% 25.74x
Women’s Lifestyle Blogs Researchers 43.65% 25.27x
Wedding Registrants 42.06% 22.84x
Landscape Architects 41.07% 22.40x
Women's Fitness Enthusiasts 37.67% 22.32x
Luxury Second Home Owners 36.64% 21.53x
Entertainment Industry Decision Makers 37.62% 21.03x
Mens Fitness Publication Readers 35.45% 20.99x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is H&M.

Location Composition Index
H&M 0.02% 2.86x
J. Crew 0.01% 1.85x
Lululemon 0.01% 1.79x
Hollister 0.01% 1.47x
Forever 21 0.01% 1.38x
Zumiez 0.02% 1.37x
Express 0.02% 1.36x
Mens Wearhouse 0.03% 1.34x
The Childrens Place 0.02% 1.22x
Gap 0.02% 1.21x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is schutz-shoes.com.

Website Composition Index
schutz-shoes.com 2.13% 131.28x
yoogiscloset.com 3.57% 111.96x
wwd.com 75.75% 110.01x
therealreal.com 5.17% 99.54x
yournextshoes.com 14.16% 87.77x
purseblog.com 3.91% 76.08x
muji.us 2.31% 71.49x
redcarpet-fashionawards.com 7.18% 67.29x
manrepeller.com 2.48% 64.39x
farfetch.com 2.70% 60.07x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.25% 33.19x
Perfume, Makeup & Cosmetics 0.55% 30.44x
Men's Dress Shirt Shopping 0.06% 29.65x
Mysticism 0.13% 29.56x
Retail Industry News 0.17% 29.12x
Travel, Food, Fashion & Fitness 3.58% 26.33x
Beauty & Cosmetics 0.63% 25.63x
Cosmetics Business 0.14% 24.23x
Canada Shopping - General Commerce 0.22% 23.86x
Fashion & Retail 0.24% 22.15x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female