Dstillery Audiences

FASHION CLUSTER

Audience Size: 382.8 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 382.8 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 58.89% 35.09x
Women’s Lifestyle Blogs Researchers 45.51% 29.33x
Women's Fashion Magazine Readers 45.99% 27.73x
Luxury Second Home Owners 37.22% 25.41x
Entertainment Industry Decision Makers 38.16% 25.26x
Landscape Architects 40.11% 25.11x
TV Advertising Professionals 35.53% 24.77x
Women's Fitness Enthusiasts 38.03% 24.73x
Entertainment & Tabloid Magazine Readers 39.60% 24.63x
Mens Fitness Publication Readers 35.32% 24.58x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.64x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is wwd.com.

Website Composition Index
wwd.com 75.33% 119.64x
motherdenim.com 1.66% 116.81x
yoogiscloset.com 3.55% 113.04x
schutz-shoes.com 2.49% 98.44x
therealreal.com 5.12% 94.23x
yournextshoes.com 10.78% 90.81x
purseblog.com 4.80% 87.70x
maravipost.com 1.25% 74.35x
tatler.com 1.36% 71.51x
redcarpet-fashionawards.com 5.70% 67.34x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.47% 49.55x
Local & Travel England - East Midlands 0.29% 41.78x
Cosmetics Business 0.28% 38.67x
Perfume, Makeup & Cosmetics 0.62% 38.38x
Men's Dress Shirt Shopping 0.16% 36.17x
Travel, Food, Fashion & Fitness 4.56% 32.99x
Beauty & Cosmetics 1.07% 32.59x
Diamonds & Precious Metals 0.41% 31.39x
Mysticism 0.24% 31.32x
Fashion & Retail 1.42% 27.92x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female