Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.
| Interest | Composition | Index |
| Trendy Denim Shoppers | 44.67% | 20.46x |
| Womens Fashion Brands Shoppers | 46.06% | 19.79x |
| Hair Care Shoppers | 39.90% | 19.22x |
| Trendy Shoe Shoppers | 36.87% | 18.13x |
| Women's Fashion Magazine Readers | 37.41% | 18.05x |
| Home Interior Design Enthusiasts | 36.17% | 17.03x |
| Wedding Registrants | 32.27% | 16.63x |
| Luxury Second Home Owners | 29.16% | 14.56x |
| Landscape Architects | 32.07% | 14.29x |
| Men's Shoe Shoppers | 31.90% | 13.72x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.04% | 6.86x |
| Supreme | 0.07% | 5.05x |
| Intermix | 0.04% | 3.86x |
| Uniqlo | 0.06% | 3.01x |
| Calvin Klein | 0.01% | 2.81x |
| Bonobos | 0.17% | 2.58x |
| Topshop | 0.04% | 2.54x |
| Levi Strauss | 0.05% | 2.46x |
| Club Monaco | 0.04% | 2.35x |
| Saint Laurent Paris | 0.02% | 2.24x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is yoogiscloset.com.
| Website | Composition | Index |
| yoogiscloset.com | 3.15% | 179.44x |
| shopredone.com | 1.20% | 178.49x |
| tibi.com | 2.02% | 175.59x |
| pursebop.com | 1.87% | 173.50x |
| motherdenim.com | 2.18% | 166.11x |
| loefflerrandall.com | 2.51% | 163.33x |
| coutureusa.com | 1.01% | 161.84x |
| neimanmarcus.com | 1.38% | 159.32x |
| diptyqueparis.com | 1.27% | 156.54x |
| blueandcream.com | 2.19% | 138.08x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 4.24% | 35.44x |
| Watches & Jewelry | 0.07% | 33.54x |
| Hipster Clothing | 1.68% | 29.14x |
| Mysticism | 0.90% | 28.94x |
| Travel, Food, Fashion & Fitness | 7.14% | 24.22x |
| Local & Travel England - East Midlands | 0.64% | 24.15x |
| Perfume, Makeup & Cosmetics | 3.04% | 20.21x |
| Beauty & Cosmetics | 5.85% | 19.89x |
| Washington D.C. Hotels | 0.02% | 19.72x |
| Home Office Products | 0.63% | 19.66x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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