Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 626.7 thousand unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.
| Interest | Composition | Index |
| Women’s Fashion Blogs Readers | 43.61% | 31.89x |
| Trendy Shoe Shoppers | 16.47% | 30.41x |
| Women's Fashion Magazine Readers | 30.25% | 29.99x |
| Women’s Lifestyle Blogs Researchers | 22.68% | 29.12x |
| Custom Home Lighting Shoppers | 6.41% | 27.85x |
| Home Custom Bedroom Decorators | 6.41% | 27.84x |
| Women's Fitness Enthusiasts | 19.65% | 26.78x |
| Entertainment & Tabloid Magazine Readers | 39.02% | 24.38x |
| Women's Health Researchers | 18.58% | 24.11x |
| Mens Fitness Publication Readers | 18.18% | 24.07x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 1.70x |
| Jos A. Bank Clothiers | 0.01% | 1.45x |
| Mens Wearhouse | 0.02% | 1.40x |
| H&M | 0.02% | 1.39x |
| Old Navy | 0.03% | 1.28x |
| Dressbarn | 0.01% | 1.25x |
| Express | 0.02% | 1.24x |
| Zumiez | 0.03% | 1.07x |
| Urban Outfitters | 0.02% | 1.00x |
| American Eagle Outfitters | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is wwd.com.
| Website | Composition | Index |
| wwd.com | 78.13% | 106.72x |
| yoogiscloset.com | 1.97% | 96.88x |
| yournextshoes.com | 19.28% | 86.28x |
| redcarpet-fashionawards.com | 5.39% | 76.83x |
| therealreal.com | 2.36% | 67.58x |
| gofugyourself.com | 7.62% | 64.58x |
| purseblog.com | 3.13% | 61.04x |
| whatkatewore.com | 1.31% | 57.53x |
| thereal.com | 1.20% | 46.55x |
| crfashionbook.com | 1.40% | 45.95x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.15% | 29.01x |
| Perfume, Makeup & Cosmetics | 0.45% | 24.79x |
| Dermatology | 0.04% | 23.26x |
| African-American Hair | 0.16% | 23.09x |
| Travel, Food, Fashion & Fitness | 2.01% | 21.27x |
| Retail Industry News | 0.05% | 19.78x |
| Celebrity Gossip | 0.32% | 15.27x |
| Beauty & Cosmetics | 0.19% | 15.22x |
| Quebec Vacations | 0.99% | 13.98x |
| Women Shoppers | 0.05% | 13.63x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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