Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 48.23% | 21.16x |
| Women's Fashion Magazine Readers | 46.39% | 20.44x |
| Trendy Shoe Shoppers | 43.87% | 19.99x |
| Wedding Registrants | 42.08% | 18.88x |
| Trendy Denim Shoppers | 48.29% | 18.65x |
| Womens Fashion Brands Shoppers | 49.01% | 18.20x |
| Home Interior Design Enthusiasts | 40.00% | 17.97x |
| Luxury Second Home Owners | 36.98% | 17.31x |
| Landscape Architects | 39.68% | 16.87x |
| Entertainment Industry Decision Makers | 34.48% | 16.87x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Armani.
| Location | Composition | Index |
| Armani | 0.05% | 3.98x |
| Uniqlo | 0.04% | 3.87x |
| Zara | 0.05% | 3.44x |
| Bonobos | 0.02% | 2.79x |
| Club Monaco | 0.02% | 2.54x |
| Patagonia | 0.01% | 2.46x |
| American Apparel | 0.04% | 2.41x |
| Madewell | 0.03% | 2.31x |
| Tommy Bahama | 0.02% | 2.27x |
| Hugo Boss | 0.04% | 2.22x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is tibi.com.
| Website | Composition | Index |
| tibi.com | 1.32% | 227.15x |
| pursebop.com | 1.58% | 204.76x |
| loefflerrandall.com | 2.02% | 186.08x |
| yoogiscloset.com | 2.42% | 171.25x |
| reebonz.com | 2.30% | 167.80x |
| blueandcream.com | 1.62% | 166.94x |
| sandro-paris.com | 5.20% | 157.68x |
| motherdenim.com | 1.86% | 151.31x |
| gilt.com | 1.12% | 150.02x |
| therealreal.com | 14.21% | 147.93x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 44.04x |
| Higher-End Fashion Brands | 2.01% | 43.51x |
| Mysticism | 0.62% | 39.02x |
| Travel, Food, Fashion & Fitness | 6.11% | 35.68x |
| Local & Travel England - East Midlands | 0.52% | 34.68x |
| Retail Industry News | 2.71% | 31.25x |
| Home Décor, Furniture, & Decorating | 0.03% | 30.96x |
| Beauty & Cosmetics | 4.15% | 26.53x |
| Perfume, Makeup & Cosmetics | 2.04% | 26.37x |
| Hipster Clothing | 0.97% | 24.63x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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