Dstillery Audiences

FASHION CLUSTER

Audience Size: 634.8 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 634.8 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 50.91% 34.49x
Women’s Lifestyle Blogs Researchers 31.83% 29.56x
Women's Fashion Magazine Readers 36.48% 29.50x
Wedding Registrants 32.80% 26.17x
Trendy Shoe Shoppers 23.42% 25.44x
Women's Fitness Enthusiasts 25.85% 25.20x
Home Custom Bedroom Decorators 13.32% 25.01x
Custom Home Lighting Shoppers 13.32% 25.01x
Landscape Architects 31.44% 24.28x
Women's Health Researchers 25.05% 23.73x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is LOFT.

Location Composition Index
LOFT 0.02% 2.32x
Old Navy 0.03% 1.65x
Chicos 0.01% 1.56x
Buckle 0.02% 1.48x
Express 0.01% 1.46x
Zumiez 0.01% 1.43x
Mens Wearhouse 0.02% 1.36x
Victoria's Secret 0.02% 1.33x
The Childrens Place 0.02% 1.30x
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is therealreal.com.

Website Composition Index
therealreal.com 2.32% 100.01x
wwd.com 75.09% 93.47x
yoogiscloset.com 2.83% 89.26x
yournextshoes.com 21.64% 74.76x
purseblog.com 4.06% 63.96x
redcarpet-fashionawards.com 6.94% 62.59x
gofugyourself.com 8.64% 55.73x
whatkatewore.com 1.33% 52.43x
laineygossip.com 7.22% 42.56x
tamaratattles.com 4.27% 39.16x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.17% 36.93x
Perfume, Makeup & Cosmetics 0.48% 28.79x
Travel, Food, Fashion & Fitness 2.99% 25.36x
Retail Industry News 0.09% 24.90x
Cosmetics Business 0.12% 21.54x
Beauty & Cosmetics 0.31% 19.17x
African-American Hair 0.23% 18.38x
Celebrity Gossip 0.54% 16.63x
Canada Consumer Product Cluster 1.01% 16.03x
Dermatology 0.03% 15.52x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female