Dstillery Audiences

FASHION CLUSTER

Audience Size: 1.4 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 47.44% 20.00x
Womens Fashion Brands Shoppers 49.98% 18.55x
Hair Care Shoppers 31.39% 17.57x
Women's Fashion Magazine Readers 28.05% 16.45x
Wedding Registrants 25.23% 14.68x
Men's Shoe Shoppers 34.15% 14.46x
Luxury Second Home Owners 22.82% 13.87x
Thrift Store Shoppers 30.22% 13.50x
Landscape Architects 27.51% 13.46x
Luxury Retail Researchers 30.48% 13.13x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Supreme.

Location Composition Index
Supreme 0.02% 4.65x
Intermix 0.04% 4.57x
Joe's Jeans 0.02% 4.48x
Club Monaco 0.03% 3.94x
Saint Laurent Paris 0.03% 3.40x
Zara 0.09% 3.33x
Armani 0.07% 3.27x
Ralph Lauren 0.03% 3.17x
Calvin Klein 0.03% 3.12x
Lululemon 0.16% 2.91x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is intermixonline.com.

Website Composition Index
intermixonline.com 1.04% 231.67x
pursebop.com 1.85% 209.68x
loefflerrandall.com 2.33% 209.64x
tibi.com 1.98% 208.72x
shopredone.com 2.17% 194.13x
mango.com 1.60% 190.89x
yoogiscloset.com 4.71% 188.03x
coutureusa.com 1.60% 181.35x
motherdenim.com 3.23% 174.31x
diptyqueparis.com 2.18% 173.30x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 6.48% 39.40x
Hipster Clothing 2.12% 34.76x
Home Décor, Furniture, & Decorating 0.13% 31.38x
Travel, Food, Fashion & Fitness 5.98% 31.34x
Home Office Products 1.04% 27.15x
Retail Industry News 2.42% 24.98x
Local & Travel England - East Midlands 0.31% 24.50x
Perfume, Makeup & Cosmetics 3.06% 22.74x
Beauty & Cosmetics 6.34% 22.29x
Cosmetics Business 1.11% 19.94x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female