Dstillery Audiences

FASHION CLUSTER

Audience Size: 1 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 47.32% 22.62x
Womens Fashion Brands Shoppers 48.24% 21.28x
Hair Care Shoppers 42.09% 20.38x
Trendy Shoe Shoppers 39.92% 20.35x
Women's Fashion Magazine Readers 39.61% 19.23x
Home Interior Design Enthusiasts 39.34% 19.17x
Wedding Registrants 35.34% 17.62x
Luxury Second Home Owners 31.68% 16.44x
Luxury Retail Shoppers 54.67% 16.16x
Custom Home Lighting Shoppers 28.69% 15.97x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Everlane.

Location Composition Index
Everlane 0.04% 6.18x
Supreme 0.06% 5.33x
Saint Laurent Paris 0.05% 3.91x
Club Monaco 0.06% 3.82x
Uniqlo 0.08% 3.60x
Calvin Klein 0.02% 3.51x
Bonobos 0.28% 3.19x
Armani 0.10% 3.11x
Topshop 0.06% 3.04x
Intermix 0.04% 2.80x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is yoogiscloset.com.

Website Composition Index
yoogiscloset.com 2.74% 169.86x
shopredone.com 1.04% 169.41x
tibi.com 1.90% 165.98x
pursebop.com 1.80% 160.39x
motherdenim.com 1.88% 156.29x
loefflerrandall.com 2.44% 151.76x
diptyqueparis.com 1.10% 147.71x
neimanmarcus.com 1.26% 147.17x
reebonz.com 2.54% 135.80x
margauxny.com 1.12% 129.08x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 4.12% 41.48x
Hipster Clothing 1.66% 32.70x
Watches & Jewelry 0.04% 32.66x
Mysticism 0.68% 30.89x
Travel, Food, Fashion & Fitness 7.17% 29.77x
Local & Travel England - East Midlands 0.54% 27.01x
Home Office Products 0.77% 26.04x
Perfume, Makeup & Cosmetics 2.77% 25.45x
Home Décor, Furniture, & Decorating 0.05% 24.91x
Retail Industry News 2.97% 24.49x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female