Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.
| Interest | Composition | Index |
| Women’s Fashion Blogs Readers | 57.96% | 26.13x |
| Hair Care Shoppers | 48.19% | 22.10x |
| Women’s Lifestyle Blogs Researchers | 46.59% | 21.37x |
| Women's Fashion Magazine Readers | 47.68% | 20.81x |
| Wedding Registrants | 42.86% | 18.84x |
| Landscape Architects | 38.60% | 18.59x |
| Entertainment Industry Decision Makers | 39.65% | 18.44x |
| Trendy Shoe Shoppers | 39.98% | 18.15x |
| TV Advertising Professionals | 37.58% | 18.00x |
| Celebrity Gossip Fans | 41.13% | 17.60x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.54x |
| Jos A. Bank Clothiers | 0.01% | 2.53x |
| Mens Wearhouse | 0.02% | 2.16x |
| Journeys | 0.01% | 1.76x |
| Victoria's Secret | 0.01% | 1.59x |
| Chicos | 0.01% | 1.53x |
| The Childrens Place | 0.01% | 1.42x |
| Old Navy | 0.01% | 1.09x |
| Maurices | 0.01% | 0.99x |
| Carhartt | 0.11% | 0.90x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is sandro-paris.com.
| Website | Composition | Index |
| sandro-paris.com | 1.65% | 136.86x |
| fendi.com | 3.98% | 126.85x |
| missoma.com | 1.12% | 120.73x |
| buyma.us | 4.19% | 120.24x |
| therealreal.com | 7.10% | 112.43x |
| mcmworldwide.com | 3.27% | 108.67x |
| vince.com | 3.65% | 108.12x |
| yoogiscloset.com | 2.72% | 94.37x |
| wwd.com | 57.87% | 88.63x |
| diesel.com | 1.32% | 80.03x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.59% | 41.96x |
| Local & Travel England - East Midlands | 0.78% | 34.75x |
| Retail Industry News | 1.40% | 30.27x |
| Hipster Clothing | 0.44% | 27.68x |
| Beauty & Cosmetics | 2.68% | 26.22x |
| Mysticism | 0.51% | 25.57x |
| Travel, Food, Fashion & Fitness | 6.61% | 24.77x |
| Cosmetics Business | 0.41% | 22.35x |
| Instagram Management | 0.13% | 21.93x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.41% | 21.06x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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