Dstillery Audiences

FASHION CLUSTER

Audience Size: 947.2 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 947.2 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 57.50% 27.47x
Women’s Lifestyle Blogs Researchers 43.72% 23.88x
Women's Fashion Magazine Readers 44.44% 22.82x
Landscape Architects 39.67% 20.20x
Wedding Registrants 40.73% 20.09x
Luxury Second Home Owners 36.13% 19.86x
Women's Fitness Enthusiasts 37.32% 19.55x
Entertainment Industry Decision Makers 37.03% 19.53x
Entertainment & Tabloid Magazine Readers 38.78% 19.33x
Mens Fitness Publication Readers 34.89% 19.07x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Free People.

Location Composition Index
Free People 0.01% 5.71x
Gymboree 0.02% 2.59x
Express 0.02% 2.01x
Michael Kors 0.01% 2.00x
Gap 0.02% 1.86x
J. Crew 0.01% 1.82x
Aeropostale 0.02% 1.70x
The Childrens Place 0.03% 1.66x
Journeys 0.03% 1.60x
Forever 21 0.01% 1.58x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is motherdenim.com.

Website Composition Index
motherdenim.com 1.29% 116.83x
yoogiscloset.com 3.64% 106.96x
wwd.com 75.91% 99.27x
therealreal.com 5.46% 93.99x
schutz-shoes.com 3.08% 92.02x
yournextshoes.com 11.59% 81.71x
purseblog.com 4.35% 73.56x
tatler.com 1.05% 62.51x
manrepeller.com 4.30% 58.41x
redcarpet-fashionawards.com 5.35% 57.00x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.29% 34.25x
Retail Industry News 0.31% 29.68x
Hipster Clothing 0.04% 29.25x
Mysticism 0.21% 28.24x
Perfume, Makeup & Cosmetics 0.55% 27.35x
Cosmetics Business 0.24% 26.00x
Men's Dress Shirt Shopping 0.10% 25.68x
Travel, Food, Fashion & Fitness 4.37% 24.73x
Beauty & Cosmetics 0.85% 24.67x
Fashion & Retail 0.81% 21.84x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female