FASHION CLUSTER

Audience Size: 947.2 Thousand Devices

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Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 947.2 thousand unique devices whose actions qualify for the Fashion Cluster audience.

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest	Composition	Index
Women’s Fashion Blogs Readers	57.50%	27.47x
Women’s Lifestyle Blogs Researchers	43.72%	23.88x
Women's Fashion Magazine Readers	44.44%	22.82x
Landscape Architects	39.67%	20.20x
Wedding Registrants	40.73%	20.09x
Luxury Second Home Owners	36.13%	19.86x
Women's Fitness Enthusiasts	37.32%	19.55x
Entertainment Industry Decision Makers	37.03%	19.53x
Entertainment & Tabloid Magazine Readers	38.78%	19.33x
Mens Fitness Publication Readers	34.89%	19.07x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Free People.

Location	Composition	Index
Free People	0.01%	5.71x
Gymboree	0.02%	2.59x
Express	0.02%	2.01x
Michael Kors	0.01%	2.00x
Gap	0.02%	1.86x
J. Crew	0.01%	1.82x
Aeropostale	0.02%	1.70x
The Childrens Place	0.03%	1.66x
Journeys	0.03%	1.60x
Forever 21	0.01%	1.58x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is motherdenim.com.

Website	Composition	Index
motherdenim.com	1.29%	116.83x
yoogiscloset.com	3.64%	106.96x
wwd.com	75.91%	99.27x
therealreal.com	5.46%	93.99x
schutz-shoes.com	3.08%	92.02x
yournextshoes.com	11.59%	81.71x
purseblog.com	4.35%	73.56x
tatler.com	1.05%	62.51x
manrepeller.com	4.30%	58.41x
redcarpet-fashionawards.com	5.35%	57.00x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.29%	34.25x
Retail Industry News	0.31%	29.68x
Hipster Clothing	0.04%	29.25x
Mysticism	0.21%	28.24x
Perfume, Makeup & Cosmetics	0.55%	27.35x
Cosmetics Business	0.24%	26.00x
Men's Dress Shirt Shopping	0.10%	25.68x
Travel, Food, Fashion & Fitness	4.37%	24.73x
Beauty & Cosmetics	0.85%	24.67x
Fashion & Retail	0.81%	21.84x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female