Dstillery Audiences

FASHION CLUSTER

Audience Size: 1 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 57.96% 26.13x
Hair Care Shoppers 48.19% 22.10x
Women’s Lifestyle Blogs Researchers 46.59% 21.37x
Women's Fashion Magazine Readers 47.68% 20.81x
Wedding Registrants 42.86% 18.84x
Landscape Architects 38.60% 18.59x
Entertainment Industry Decision Makers 39.65% 18.44x
Trendy Shoe Shoppers 39.98% 18.15x
TV Advertising Professionals 37.58% 18.00x
Celebrity Gossip Fans 41.13% 17.60x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Gap.

Location Composition Index
Gap 0.01% 2.54x
Jos A. Bank Clothiers 0.01% 2.53x
Mens Wearhouse 0.02% 2.16x
Journeys 0.01% 1.76x
Victoria's Secret 0.01% 1.59x
Chicos 0.01% 1.53x
The Childrens Place 0.01% 1.42x
Old Navy 0.01% 1.09x
Maurices 0.01% 0.99x
Carhartt 0.11% 0.90x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is sandro-paris.com.

Website Composition Index
sandro-paris.com 1.65% 136.86x
fendi.com 3.98% 126.85x
missoma.com 1.12% 120.73x
buyma.us 4.19% 120.24x
therealreal.com 7.10% 112.43x
mcmworldwide.com 3.27% 108.67x
vince.com 3.65% 108.12x
yoogiscloset.com 2.72% 94.37x
wwd.com 57.87% 88.63x
diesel.com 1.32% 80.03x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.59% 41.96x
Local & Travel England - East Midlands 0.78% 34.75x
Retail Industry News 1.40% 30.27x
Hipster Clothing 0.44% 27.68x
Beauty & Cosmetics 2.68% 26.22x
Mysticism 0.51% 25.57x
Travel, Food, Fashion & Fitness 6.61% 24.77x
Cosmetics Business 0.41% 22.35x
Instagram Management 0.13% 21.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.41% 21.06x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female