FASHION CLUSTER

Audience Size: 634.8 Thousand Devices

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Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 634.8 thousand unique devices whose actions qualify for the Fashion Cluster audience.

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Women’s Fashion Blogs Readers.

Interest	Composition	Index
Women’s Fashion Blogs Readers	50.91%	34.49x
Women’s Lifestyle Blogs Researchers	31.83%	29.56x
Women's Fashion Magazine Readers	36.48%	29.50x
Wedding Registrants	32.80%	26.17x
Trendy Shoe Shoppers	23.42%	25.44x
Women's Fitness Enthusiasts	25.85%	25.20x
Home Custom Bedroom Decorators	13.32%	25.01x
Custom Home Lighting Shoppers	13.32%	25.01x
Landscape Architects	31.44%	24.28x
Women's Health Researchers	25.05%	23.73x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is LOFT.

Location	Composition	Index
LOFT	0.02%	2.32x
Old Navy	0.03%	1.65x
Chicos	0.01%	1.56x
Buckle	0.02%	1.48x
Express	0.01%	1.46x
Zumiez	0.01%	1.43x
Mens Wearhouse	0.02%	1.36x
Victoria's Secret	0.02%	1.33x
The Childrens Place	0.02%	1.30x
Maurices	0.02%	0.97x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is therealreal.com.

Website	Composition	Index
therealreal.com	2.32%	100.01x
wwd.com	75.09%	93.47x
yoogiscloset.com	2.83%	89.26x
yournextshoes.com	21.64%	74.76x
purseblog.com	4.06%	63.96x
redcarpet-fashionawards.com	6.94%	62.59x
gofugyourself.com	8.64%	55.73x
whatkatewore.com	1.33%	52.43x
laineygossip.com	7.22%	42.56x
tamaratattles.com	4.27%	39.16x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Local & Travel England - East Midlands.

Content Affinity	Composition	Index
Local & Travel England - East Midlands	0.17%	36.93x
Perfume, Makeup & Cosmetics	0.48%	28.79x
Travel, Food, Fashion & Fitness	2.99%	25.36x
Retail Industry News	0.09%	24.90x
Cosmetics Business	0.12%	21.54x
Beauty & Cosmetics	0.31%	19.17x
African-American Hair	0.23%	18.38x
Celebrity Gossip	0.54%	16.63x
Canada Consumer Product Cluster	1.01%	16.03x
Dermatology	0.03%	15.52x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female