Dstillery Audiences

FASHION CLUSTER

Audience Size: 1 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 48.23% 21.16x
Women's Fashion Magazine Readers 46.39% 20.44x
Trendy Shoe Shoppers 43.87% 19.99x
Wedding Registrants 42.08% 18.88x
Trendy Denim Shoppers 48.29% 18.65x
Womens Fashion Brands Shoppers 49.01% 18.20x
Home Interior Design Enthusiasts 40.00% 17.97x
Luxury Second Home Owners 36.98% 17.31x
Landscape Architects 39.68% 16.87x
Entertainment Industry Decision Makers 34.48% 16.87x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Armani.

Location Composition Index
Armani 0.05% 3.98x
Uniqlo 0.04% 3.87x
Zara 0.05% 3.44x
Bonobos 0.02% 2.79x
Club Monaco 0.02% 2.54x
Patagonia 0.01% 2.46x
American Apparel 0.04% 2.41x
Madewell 0.03% 2.31x
Tommy Bahama 0.02% 2.27x
Hugo Boss 0.04% 2.22x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is tibi.com.

Website Composition Index
tibi.com 1.32% 227.15x
pursebop.com 1.58% 204.76x
loefflerrandall.com 2.02% 186.08x
yoogiscloset.com 2.42% 171.25x
reebonz.com 2.30% 167.80x
blueandcream.com 1.62% 166.94x
sandro-paris.com 5.20% 157.68x
motherdenim.com 1.86% 151.31x
gilt.com 1.12% 150.02x
therealreal.com 14.21% 147.93x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 44.04x
Higher-End Fashion Brands 2.01% 43.51x
Mysticism 0.62% 39.02x
Travel, Food, Fashion & Fitness 6.11% 35.68x
Local & Travel England - East Midlands 0.52% 34.68x
Retail Industry News 2.71% 31.25x
Home Décor, Furniture, & Decorating 0.03% 30.96x
Beauty & Cosmetics 4.15% 26.53x
Perfume, Makeup & Cosmetics 2.04% 26.37x
Hipster Clothing 0.97% 24.63x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female