Dstillery Audiences

FASHION CLUSTER

Audience Size: 957.6 Thousand Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 957.6 thousand unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 49.06% 19.97x
Women's Fashion Magazine Readers 47.49% 19.17x
Wedding Registrants 43.66% 17.27x
Trendy Shoe Shoppers 45.34% 17.11x
Trendy Denim Shoppers 46.56% 16.06x
Womens Fashion Brands Shoppers 48.05% 15.85x
Entertainment Industry Decision Makers 35.58% 15.66x
Celebrity Gossip Fans 37.89% 15.65x
Women's Fitness Enthusiasts 37.63% 15.65x
Luxury Second Home Owners 38.19% 15.63x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 3.94x
Intermix 0.02% 3.43x
Calvin Klein 0.01% 3.41x
Saint Laurent Paris 0.02% 3.18x
Armani 0.05% 2.91x
Kate Spade 0.06% 2.85x
American Apparel 0.06% 2.77x
Madewell 0.05% 2.62x
Zara 0.05% 2.54x
Uniqlo 0.03% 2.47x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is pursebop.com.

Website Composition Index
pursebop.com 1.40% 182.98x
loefflerrandall.com 1.71% 164.68x
reebonz.com 1.97% 152.07x
blueandcream.com 1.29% 148.72x
sandro-paris.com 4.17% 143.15x
yoogiscloset.com 2.71% 132.67x
therealreal.com 12.66% 127.21x
motherdenim.com 1.90% 124.31x
fendi.com 8.07% 122.38x
buyma.us 8.11% 117.40x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 1.69% 39.16x
Watches & Jewelry 0.03% 34.84x
Mysticism 0.65% 34.62x
Travel, Food, Fashion & Fitness 6.02% 32.09x
Local & Travel England - East Midlands 0.57% 30.53x
Retail Industry News 2.27% 27.11x
Home Décor, Furniture, & Decorating 0.02% 24.85x
Beauty & Cosmetics 3.89% 24.01x
Hipster Clothing 0.83% 23.40x
Perfume, Makeup & Cosmetics 2.12% 20.74x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female