Dstillery Audiences

FASHION CLUSTER

Audience Size: 1 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 44.67% 20.46x
Womens Fashion Brands Shoppers 46.06% 19.79x
Hair Care Shoppers 39.90% 19.22x
Trendy Shoe Shoppers 36.87% 18.13x
Women's Fashion Magazine Readers 37.41% 18.05x
Home Interior Design Enthusiasts 36.17% 17.03x
Wedding Registrants 32.27% 16.63x
Luxury Second Home Owners 29.16% 14.56x
Landscape Architects 32.07% 14.29x
Men's Shoe Shoppers 31.90% 13.72x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Everlane.

Location Composition Index
Everlane 0.04% 6.86x
Supreme 0.07% 5.05x
Intermix 0.04% 3.86x
Uniqlo 0.06% 3.01x
Calvin Klein 0.01% 2.81x
Bonobos 0.17% 2.58x
Topshop 0.04% 2.54x
Levi Strauss 0.05% 2.46x
Club Monaco 0.04% 2.35x
Saint Laurent Paris 0.02% 2.24x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is yoogiscloset.com.

Website Composition Index
yoogiscloset.com 3.15% 179.44x
shopredone.com 1.20% 178.49x
tibi.com 2.02% 175.59x
pursebop.com 1.87% 173.50x
motherdenim.com 2.18% 166.11x
loefflerrandall.com 2.51% 163.33x
coutureusa.com 1.01% 161.84x
neimanmarcus.com 1.38% 159.32x
diptyqueparis.com 1.27% 156.54x
blueandcream.com 2.19% 138.08x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 4.24% 35.44x
Watches & Jewelry 0.07% 33.54x
Hipster Clothing 1.68% 29.14x
Mysticism 0.90% 28.94x
Travel, Food, Fashion & Fitness 7.14% 24.22x
Local & Travel England - East Midlands 0.64% 24.15x
Perfume, Makeup & Cosmetics 3.04% 20.21x
Beauty & Cosmetics 5.85% 19.89x
Washington D.C. Hotels 0.02% 19.72x
Home Office Products 0.63% 19.66x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female