Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.
| Interest | Composition | Index |
| Trendy Denim Shoppers | 47.32% | 22.62x |
| Womens Fashion Brands Shoppers | 48.24% | 21.28x |
| Hair Care Shoppers | 42.09% | 20.38x |
| Trendy Shoe Shoppers | 39.92% | 20.35x |
| Women's Fashion Magazine Readers | 39.61% | 19.23x |
| Home Interior Design Enthusiasts | 39.34% | 19.17x |
| Wedding Registrants | 35.34% | 17.62x |
| Luxury Second Home Owners | 31.68% | 16.44x |
| Luxury Retail Shoppers | 54.67% | 16.16x |
| Custom Home Lighting Shoppers | 28.69% | 15.97x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.04% | 6.18x |
| Supreme | 0.06% | 5.33x |
| Saint Laurent Paris | 0.05% | 3.91x |
| Club Monaco | 0.06% | 3.82x |
| Uniqlo | 0.08% | 3.60x |
| Calvin Klein | 0.02% | 3.51x |
| Bonobos | 0.28% | 3.19x |
| Armani | 0.10% | 3.11x |
| Topshop | 0.06% | 3.04x |
| Intermix | 0.04% | 2.80x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is yoogiscloset.com.
| Website | Composition | Index |
| yoogiscloset.com | 2.74% | 169.86x |
| shopredone.com | 1.04% | 169.41x |
| tibi.com | 1.90% | 165.98x |
| pursebop.com | 1.80% | 160.39x |
| motherdenim.com | 1.88% | 156.29x |
| loefflerrandall.com | 2.44% | 151.76x |
| diptyqueparis.com | 1.10% | 147.71x |
| neimanmarcus.com | 1.26% | 147.17x |
| reebonz.com | 2.54% | 135.80x |
| margauxny.com | 1.12% | 129.08x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 4.12% | 41.48x |
| Hipster Clothing | 1.66% | 32.70x |
| Watches & Jewelry | 0.04% | 32.66x |
| Mysticism | 0.68% | 30.89x |
| Travel, Food, Fashion & Fitness | 7.17% | 29.77x |
| Local & Travel England - East Midlands | 0.54% | 27.01x |
| Home Office Products | 0.77% | 26.04x |
| Perfume, Makeup & Cosmetics | 2.77% | 25.45x |
| Home Décor, Furniture, & Decorating | 0.05% | 24.91x |
| Retail Industry News | 2.97% | 24.49x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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