FASHION CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fashion Cluster audience.

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest	Composition	Index
Trendy Denim Shoppers	49.51%	19.94x
Womens Fashion Brands Shoppers	52.43%	18.65x
Hair Care Shoppers	31.20%	17.50x
Women's Fashion Magazine Readers	28.03%	16.44x
Men's Shoe Shoppers	35.98%	15.53x
Wedding Registrants	25.00%	14.46x
Luxury Second Home Owners	22.83%	14.02x
Thrift Store Shoppers	31.65%	13.93x
Luxury Retail Researchers	31.75%	13.74x
Landscape Architects	28.51%	13.35x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.03%	4.74x
Intermix	0.03%	4.47x
Club Monaco	0.02%	3.74x
Hugo Boss	0.04%	3.73x
Calvin Klein	0.02%	3.69x
Patagonia	0.02%	3.42x
American Apparel	0.08%	3.35x
Zara	0.06%	3.28x
Armani	0.05%	3.24x
Ralph Lauren	0.02%	3.06x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is intermixonline.com.

Website	Composition	Index
intermixonline.com	1.43%	253.42x
tibi.com	2.14%	234.91x
pursebop.com	2.06%	231.56x
loefflerrandall.com	2.58%	230.33x
soludos.com	1.08%	217.97x
marissacollections.com	0.85%	210.05x
mango.com	2.21%	208.47x
yoogiscloset.com	5.29%	200.36x
oliviapalermo.com	0.97%	197.21x
shopredone.com	2.91%	192.77x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity	Composition	Index
Higher-End Fashion Brands	7.71%	40.97x
Hipster Clothing	2.30%	37.69x
Travel, Food, Fashion & Fitness	5.98%	34.51x
Home Décor, Furniture, & Decorating	0.17%	33.02x
Home Office Products	1.14%	28.70x
Retail Industry News	2.68%	27.57x
Perfume, Makeup & Cosmetics	3.13%	26.83x
Local & Travel England - East Midlands	0.30%	25.37x
Beauty & Cosmetics	6.85%	22.79x
Cosmetics Business	1.31%	21.35x

Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.

Index: A comparison of the Fashion Cluster audience to the internet population.

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age and income brackets.

Age

18-24

Income

$100,000-$149,999