Explore the Fashion Cluster Audience
Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 957.6 thousand unique devices whose actions qualify for the Fashion Cluster audience.
INTERESTS
The Fashion Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fashion Cluster audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 49.06% | 19.97x |
| Women's Fashion Magazine Readers | 47.49% | 19.17x |
| Wedding Registrants | 43.66% | 17.27x |
| Trendy Shoe Shoppers | 45.34% | 17.11x |
| Trendy Denim Shoppers | 46.56% | 16.06x |
| Womens Fashion Brands Shoppers | 48.05% | 15.85x |
| Entertainment Industry Decision Makers | 35.58% | 15.66x |
| Celebrity Gossip Fans | 37.89% | 15.65x |
| Women's Fitness Enthusiasts | 37.63% | 15.65x |
| Luxury Second Home Owners | 38.19% | 15.63x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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APPAREL RETAILERS
The Fashion Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.03% | 3.94x |
| Intermix | 0.02% | 3.43x |
| Calvin Klein | 0.01% | 3.41x |
| Saint Laurent Paris | 0.02% | 3.18x |
| Armani | 0.05% | 2.91x |
| Kate Spade | 0.06% | 2.85x |
| American Apparel | 0.06% | 2.77x |
| Madewell | 0.05% | 2.62x |
| Zara | 0.05% | 2.54x |
| Uniqlo | 0.03% | 2.47x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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WEBSITES
The Fashion Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fashion Cluster audience is pursebop.com.
| Website | Composition | Index |
| pursebop.com | 1.40% | 182.98x |
| loefflerrandall.com | 1.71% | 164.68x |
| reebonz.com | 1.97% | 152.07x |
| blueandcream.com | 1.29% | 148.72x |
| sandro-paris.com | 4.17% | 143.15x |
| yoogiscloset.com | 2.71% | 132.67x |
| therealreal.com | 12.66% | 127.21x |
| motherdenim.com | 1.90% | 124.31x |
| fendi.com | 8.07% | 122.38x |
| buyma.us | 8.11% | 117.40x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 1.69% | 39.16x |
| Watches & Jewelry | 0.03% | 34.84x |
| Mysticism | 0.65% | 34.62x |
| Travel, Food, Fashion & Fitness | 6.02% | 32.09x |
| Local & Travel England - East Midlands | 0.57% | 30.53x |
| Retail Industry News | 2.27% | 27.11x |
| Home Décor, Furniture, & Decorating | 0.02% | 24.85x |
| Beauty & Cosmetics | 3.89% | 24.01x |
| Hipster Clothing | 0.83% | 23.40x |
| Perfume, Makeup & Cosmetics | 2.12% | 20.74x |
Composition Percentage:
The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
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DEMOGRAPHICS
The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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