Dstillery Audiences

FASHION CLUSTER

Audience Size: 1.3 Million Devices

Explore the Fashion Cluster Audience

Below you'll find more information about the Fashion Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Fashion Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion Cluster audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 48.86% 21.22x
Hair Care Shoppers 31.43% 20.11x
Womens Fashion Brands Shoppers 50.46% 19.82x
Women's Fashion Magazine Readers 29.09% 18.78x
Trendy Shoe Shoppers 34.44% 18.03x
Home Interior Design Enthusiasts 38.75% 17.65x
Wedding Registrants 26.21% 16.52x
Luxury Second Home Owners 24.12% 15.49x
Men's Shoe Shoppers 35.28% 14.85x
Landscape Architects 29.74% 14.73x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Interest attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion Cluster audience is Everlane.

Location Composition Index
Everlane 0.02% 6.16x
Joe's Jeans 0.03% 4.45x
Club Monaco 0.04% 4.08x
Supreme 0.04% 4.07x
Intermix 0.04% 4.07x
Saint Laurent Paris 0.04% 3.77x
Armani 0.10% 3.60x
American Apparel 0.13% 3.44x
Patagonia 0.06% 3.30x
Zara 0.09% 3.20x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Location attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion Cluster audience is pursebop.com.

Website Composition Index
pursebop.com 1.83% 220.62x
tibi.com 1.91% 215.64x
loefflerrandall.com 2.34% 212.46x
shopredone.com 1.67% 210.25x
yoogiscloset.com 4.16% 204.34x
mango.com 1.24% 194.33x
coutureusa.com 1.26% 192.79x
motherdenim.com 2.92% 187.92x
diptyqueparis.com 1.69% 185.24x
neimanmarcus.com 1.79% 176.69x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Web attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion Cluster audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 5.74% 43.50x
Watches & Jewelry 0.06% 42.56x
Hipster Clothing 2.08% 36.90x
Home Décor, Furniture, & Decorating 0.10% 33.02x
Travel, Food, Fashion & Fitness 6.20% 32.66x
Local & Travel England - East Midlands 0.38% 29.37x
Home Office Products 1.02% 29.32x
Retail Industry News 2.49% 27.13x
Mysticism 0.47% 26.73x
Perfume, Makeup & Cosmetics 3.12% 25.25x
Composition Percentage: The overlap percentage between the Fashion Cluster audience and the Content Affinity attribute.
Index: A comparison of the Fashion Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female