Dstillery Audiences

FASHION & RETAIL

Audience Size: 263.2 Thousand Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 263.2 thousand unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 58.38% 19.45x
Wig Shoppers 59.95% 18.65x
Leather Goods Shoppers 50.29% 18.24x
Shapewear & Leggings Shoppers 45.44% 17.50x
Big Box Shoppers 45.92% 17.12x
Trendy Shoe Shoppers 48.18% 16.37x
Gift Givers 37.68% 15.28x
Budget Grocery Shoppers 46.68% 15.03x
Patriotic Party Decoration Shoppers 52.55% 15.00x
Personalized Gift Shoppers 41.84% 14.85x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 3.65x
Hollister 0.01% 2.12x
Zumiez 0.01% 1.68x
Buckle 0.01% 1.59x
Old Navy 0.02% 1.50x
Victoria's Secret 0.02% 1.33x
Express 0.01% 1.15x
Maurices 0.02% 1.14x
Chicos 0.01% 1.11x
The Childrens Place 0.01% 0.97x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is tidebuy.com.

Website Composition Index
tidebuy.com 9.98% 446.95x
romwe.com 10.51% 363.51x
tbdress.com 45.62% 353.38x
ericdress.com 40.49% 338.56x
rosewholesale.com 6.89% 303.13x
stylewe.com 9.71% 299.55x
rosewe.com 25.88% 274.43x
zaful.com 9.53% 274.37x
milanoo.com 7.43% 263.14x
shein.com 24.08% 213.61x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.36% 94.30x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.15% 92.30x
Hipster Clothing 0.74% 75.48x
Beach & Intimate Wear 0.82% 69.26x
Bridal Fashion 2.70% 66.12x
Women Shoppers 18.57% 58.64x
African-American Hair 6.80% 50.29x
Higher-End Fashion Brands 0.45% 50.24x
Costumes 0.34% 48.77x
Party Suppliers 6.27% 43.10x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female