Dstillery Audiences

FASHION & RETAIL

Audience Size: 2.8 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 28.69% 17.09x
Teen Girl Clothing Shoppers 45.05% 15.14x
Dance Clothing Shoppers 28.70% 15.00x
Shapewear & Leggings Shoppers 23.59% 13.17x
Intimates Shoppers 26.87% 13.11x
Sleepwear Shoppers 23.19% 12.53x
Womens Fashion Brands Shoppers 24.52% 12.39x
Women's Swimsuit Shoppers 22.75% 12.34x
Trendy Shoe Shoppers 18.81% 12.12x
Leather Goods Shoppers 19.44% 12.04x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Topshop.

Location Composition Index
Topshop 0.01% 1.63x
The Childrens Place 0.04% 1.38x
Lane Bryant 0.05% 1.36x
Michael Kors 0.02% 1.36x
Journeys 0.03% 1.25x
Buckle 0.10% 1.21x
Mens Wearhouse 0.45% 1.20x
Charlotte Russe 0.02% 1.19x
Supreme 0.01% 1.17x
Zumiez 0.04% 1.16x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is shopakira.com.

Website Composition Index
shopakira.com 1.61% 75.50x
loveculture.com 2.73% 75.17x
charlotterusse.com 4.72% 75.05x
dresswe.com 1.49% 73.59x
withchic.com 1.21% 69.29x
urbanog.com 1.95% 69.00x
shoespie.com 2.61% 68.61x
tidebuy.com 7.57% 65.77x
hotmiamistyles.com 3.20% 61.43x
ericdress.com 25.68% 60.25x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.53% 26.68x
Bridal Fashion 3.31% 20.47x
Beach & Intimate Wear 1.64% 20.31x
Quinceanera Planning 0.10% 18.65x
Higher-End Fashion Brands 2.06% 17.80x
African-American Hair 6.76% 17.22x
Men's Fashion Shopping 0.26% 16.65x
Costumes 0.89% 16.64x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.48% 16.28x
Women Shoppers 14.18% 14.65x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female