Dstillery Audiences

FASHION & RETAIL

Audience Size: 132.9 Thousand Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 132.9 thousand unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 49.30% 27.36x
Leather Goods Shoppers 57.74% 23.87x
Big Box Shoppers 51.44% 23.77x
Budget Grocery Shoppers 47.22% 23.50x
Apartment Furniture Shoppers 41.13% 22.58x
Dance Clothing Shoppers 64.97% 22.41x
Patriotic Party Decoration Shoppers 53.45% 21.87x
Shapewear & Leggings Shoppers 53.25% 21.58x
Wig Shoppers 66.04% 21.55x
Online Home Decor Shoppers 35.57% 21.14x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Forever 21.

Location Composition Index
Forever 21 0.01% 3.31x
Coach 0.01% 3.31x
Old Navy 0.04% 3.15x
Mens Wearhouse 0.03% 3.11x
Gap 0.02% 2.97x
LOFT 0.02% 2.94x
Banana Republic 0.02% 2.82x
H&M 0.01% 2.74x
American Eagle Outfitters 0.02% 2.39x
Hollister 0.01% 2.22x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is tbdress.com.

Website Composition Index
tbdress.com 49.19% 766.92x
ericdress.com 44.22% 727.82x
rosewe.com 26.70% 560.48x
shein.com 23.36% 440.36x
ashleystewart.com 10.57% 258.10x
nyandcompany.com 14.01% 176.14x
gitionline.com 8.55% 152.37x
dollskill.com 6.34% 147.95x
avenue.com 5.17% 128.89x
steinmart.com 13.54% 125.53x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 17.91% 121.28x
Bridal Fashion 2.41% 113.38x
Party Suppliers 4.91% 84.93x
African-American Hair 5.77% 81.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.44% 51.94x
Construction Apparel 0.69% 51.13x
Vitamin Shoppers 1.56% 49.07x
Cheerleading 0.33% 47.99x
Custom Gifts 1.28% 47.84x
Hair & Beauty 0.86% 46.84x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female