Dstillery Audiences

FASHION & RETAIL

Audience Size: 47 Thousand Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 47 thousand unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Social Workers.

Interest Composition Index
Social Workers 53.43% 30.88x
Trendy Shoe Shoppers 53.73% 29.96x
Home Rug Shoppers 56.12% 23.86x
Home Goods Supercenter Shoppers 56.12% 23.86x
Big Box Shoppers 55.22% 23.74x
Discount Womens Shoes Shoppers 51.04% 23.74x
Apartment Furniture Shoppers 41.49% 23.32x
Wedding Registrants 43.58% 23.22x
Discount Big Box Shoppers 46.57% 23.04x
Online Home Decor Shoppers 38.51% 22.82x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Express.

Location Composition Index
Express 0.06% 3.71x
Victoria's Secret 0.08% 3.62x
The Childrens Place 0.06% 2.76x
Journeys 0.06% 2.56x
Chicos 0.03% 1.93x
White House Black Market 0.03% 1.89x
Mens Wearhouse 0.03% 1.50x
Old Navy 0.03% 1.11x
Carhartt 0.17% 1.04x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is dollartree.com.

Website Composition Index
dollartree.com 11.56% 89.79x
popularsuperstars.com 19.90% 84.18x
theybf.com 11.58% 81.83x
thereal.com 8.26% 72.48x
urbanbellemag.com 14.76% 72.02x
careerbuilder.com 8.52% 71.28x
manrepeller.com 7.58% 62.34x
hellobeautiful.com 15.43% 60.49x
sandrarose.com 9.33% 60.43x
blackamericaweb.com 18.27% 58.77x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 14.33% 236.37x
African-American Hair 4.13% 97.96x
Furniture Shopping 8.88% 56.63x
Career Cluster A 6.23% 41.18x
Promo Codes 1.49% 34.61x
South Africa News Cluster 4.80% 34.04x
Pharmacy 1.10% 32.10x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.81% 31.32x
Caribbean Cluster 7.72% 31.30x
Health Issues Cluster 7.61% 26.39x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female