Dstillery Audiences

FASHION & RETAIL

Audience Size: 1.3 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 43.70% 16.28x
Teen Girl Clothing Shoppers 49.71% 15.20x
Dance Clothing Shoppers 39.35% 14.66x
Shapewear & Leggings Shoppers 32.68% 13.10x
Leather Goods Shoppers 29.67% 12.19x
Trendy Shoe Shoppers 27.09% 12.14x
Intimates Shoppers 34.32% 11.77x
Womens Fashion Brands Shoppers 31.88% 11.76x
Patriotic Party Decoration Shoppers 31.97% 11.71x
Sleepwear Shoppers 31.41% 11.23x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.04% 1.48x
Bonobos 0.02% 1.40x
The North Face 0.02% 1.36x
Express 0.03% 1.36x
Forever 21 0.05% 1.35x
The Childrens Place 0.08% 1.33x
Dressbarn 0.04% 1.32x
Hugo Boss 0.03% 1.32x
Uniqlo 0.01% 1.31x
Lane Bryant 0.04% 1.31x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is dresswe.com.

Website Composition Index
dresswe.com 2.02% 115.25x
charlotterusse.com 1.91% 100.36x
loveculture.com 1.39% 98.65x
shoespie.com 3.62% 92.79x
romwe.com 21.18% 92.57x
hotmiamistyles.com 3.44% 88.29x
tidebuy.com 7.93% 87.75x
shoedazzle.com 1.38% 78.87x
urbanog.com 1.70% 78.60x
agacistore.com 2.70% 78.09x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.12% 30.13x
Bridal Fashion 2.51% 28.65x
Beach & Intimate Wear 1.09% 28.26x
Quinceanera Planning 0.10% 25.03x
Men's Fashion Shopping 0.28% 23.26x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.31% 22.99x
Higher-End Fashion Brands 1.12% 22.24x
African-American Hair 6.37% 21.85x
Women Shoppers 15.47% 18.86x
Costumes 0.73% 17.51x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female