Dstillery Audiences

FASHION & RETAIL

Audience Size: 668.6 Thousand Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 668.6 thousand unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 56.36% 21.11x
Dance Clothing Shoppers 52.96% 19.77x
Leather Goods Shoppers 43.95% 18.15x
Shapewear & Leggings Shoppers 43.13% 17.80x
Trendy Shoe Shoppers 36.02% 17.47x
Patriotic Party Decoration Shoppers 43.59% 17.29x
Big Box Shoppers 37.81% 15.90x
Teen Girl Clothing Shoppers 55.83% 15.89x
Budget Grocery Shoppers 33.05% 15.61x
Womens Fashion Brands Shoppers 41.12% 15.21x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.74x
Journeys 0.01% 1.41x
Maurices 0.01% 0.88x
Carhartt 0.11% 0.87x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is shoespie.com.

Website Composition Index
shoespie.com 4.14% 237.07x
tidebuy.com 9.58% 229.21x
hotmiamistyles.com 3.08% 200.63x
shoedazzle.com 1.53% 199.02x
urbanog.com 1.83% 195.40x
romwe.com 11.29% 188.87x
ezpopsy.com 1.91% 187.32x
maykool.com 6.67% 184.93x
tbdress.com 43.93% 182.56x
ericdress.com 38.40% 175.19x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.12% 65.96x
Men's Fashion Shopping 0.35% 61.62x
Hipster Clothing 0.92% 58.75x
Beach & Intimate Wear 0.96% 53.79x
Bridal Fashion 2.69% 53.67x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.01% 52.80x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 48.69x
Higher-End Fashion Brands 0.57% 40.58x
Women Shoppers 18.13% 40.45x
African-American Hair 7.19% 39.87x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female