Dstillery Audiences

FASHION & RETAIL

Audience Size: 3.5 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 29.58% 11.20x
Intimates Shoppers 27.72% 10.63x
Womens Fashion Brands Shoppers 26.55% 10.07x
Fragrance Shoppers 24.87% 9.63x
Pandora Jewelry Shoppers 27.85% 9.62x
Teen Girl Clothing Shoppers 58.18% 9.53x
Shapewear & Leggings Shoppers 23.62% 9.44x
Patriotic Party Decoration Shoppers 22.06% 9.42x
Engagement Ring Shoppers 21.75% 9.14x
Jewelry & Watch Shoppers 18.52% 9.07x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.42x
Old Navy 0.07% 1.30x
Lane Bryant 0.04% 1.26x
Zumiez 0.03% 1.19x
Eddie Bauer 0.01% 1.17x
Charlotte Russe 0.02% 1.16x
Aeropostale 0.03% 1.15x
Gap 0.10% 1.14x
Belk 0.02% 1.12x
Forever 21 0.04% 1.12x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is makemechic.com.

Website Composition Index
makemechic.com 1.28% 94.68x
wetseal.com 1.57% 89.22x
kamishade.com 0.38% 88.66x
choies.com 0.34% 87.15x
emmacloth.com 0.27% 82.91x
dresswe.com 1.37% 82.27x
oasap.com 0.89% 82.26x
charlotterusse.com 8.75% 82.10x
urbanog.com 2.58% 81.98x
599fashion.com 0.39% 81.33x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.54% 25.29x
Quinceanera Planning 0.09% 19.89x
Bridal Fashion 3.27% 19.16x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.58% 17.27x
Beach & Intimate Wear 2.09% 16.82x
Higher-End Fashion Brands 2.96% 16.26x
African-American Hair 7.20% 15.87x
Costumes 1.15% 13.72x
Men's Fashion Shopping 0.21% 13.64x
Beauty & Cosmetics 3.94% 13.38x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000