Dstillery Audiences

FASHION & RETAIL

Audience Size: 67.5 Thousand Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 52.78% 30.15x
Big Box Shoppers 54.32% 24.00x
Apartment Furniture Shoppers 42.59% 23.78x
Budget Grocery Shoppers 48.15% 23.51x
Orlando Activities Researchers 34.57% 23.28x
Wedding Registrants 44.60% 23.25x
Bargain Shopping Researchers 38.58% 22.61x
Online Home Decor Shoppers 37.50% 22.60x
Job Seekers 40.43% 22.50x
Discount Womens Shoes Shoppers 47.22% 22.47x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Maurices.

Location Composition Index
Maurices 0.02% 2.40x
Carhartt 0.03% 0.57x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is allhiphop.com.

Website Composition Index
allhiphop.com 7.37% 91.41x
theybf.com 11.33% 86.37x
popularsuperstars.com 20.26% 85.06x
dollartree.com 10.51% 75.92x
hellobeautiful.com 13.88% 74.67x
overstock.com 8.47% 73.44x
rickeysmileymorningshow.com 7.40% 72.54x
sandrarose.com 8.99% 70.38x
thejasminebrand.com 20.05% 67.00x
blackamericaweb.com 19.19% 64.05x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 15.92% 181.29x
Party Suppliers 3.81% 142.32x
Bridal Fashion 2.14% 121.35x
African-American Hair 5.19% 96.78x
Custom Gifts 1.32% 89.07x
Diamonds & Precious Metals 1.09% 68.01x
Vitamin Shoppers 1.09% 63.78x
Illinois 0.79% 53.44x
Perfume, Makeup & Cosmetics 0.91% 47.37x
Furniture Shopping 10.97% 44.47x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female