Dstillery Audiences

FASHION & RETAIL

Audience Size: 2.1 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 41.73% 15.05x
Teen Girl Clothing Shoppers 50.00% 13.65x
Dance Clothing Shoppers 39.33% 13.06x
Shapewear & Leggings Shoppers 32.35% 11.90x
Intimates Shoppers 34.04% 11.32x
Leather Goods Shoppers 29.55% 10.80x
Womens Fashion Brands Shoppers 31.99% 10.54x
Sleepwear Shoppers 31.41% 10.54x
Trendy Shoe Shoppers 27.92% 10.45x
Patriotic Party Decoration Shoppers 32.65% 10.24x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Supreme.

Location Composition Index
Supreme 0.01% 1.52x
Topshop 0.02% 1.36x
Buckle 0.31% 1.35x
Charlotte Russe 0.06% 1.30x
Bonobos 0.09% 1.27x
Uniqlo 0.02% 1.27x
Mens Wearhouse 0.53% 1.27x
Zara 0.02% 1.22x
Jos A. Bank Clothiers 0.30% 1.22x
Express 0.09% 1.21x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is shopakira.com.

Website Composition Index
shopakira.com 1.04% 94.38x
charlotterusse.com 2.79% 91.61x
loveculture.com 1.82% 91.52x
dresswe.com 1.60% 88.66x
withchic.com 1.06% 86.97x
shoespie.com 3.51% 86.88x
tidebuy.com 9.04% 85.82x
maykool.com 5.85% 78.70x
urbanog.com 1.71% 78.32x
shoedazzle.com 1.82% 77.41x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.22% 28.06x
Bridal Fashion 2.91% 23.73x
Beach & Intimate Wear 1.34% 23.10x
Quinceanera Planning 0.10% 20.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.42% 19.03x
Higher-End Fashion Brands 1.48% 18.92x
Men's Fashion Shopping 0.30% 18.86x
African-American Hair 6.91% 18.50x
Costumes 0.76% 17.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.84% 16.09x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female