Dstillery Audiences

FASHION & RETAIL

Audience Size: 2.6 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 30.21% 18.13x
Teen Girl Clothing Shoppers 40.66% 17.06x
Dance Clothing Shoppers 29.40% 15.07x
Shapewear & Leggings Shoppers 23.26% 13.74x
Intimates Shoppers 26.38% 13.60x
Sleepwear Shoppers 23.31% 12.65x
Womens Fashion Brands Shoppers 24.09% 12.41x
Leather Goods Shoppers 20.66% 12.30x
Women's Swimsuit Shoppers 22.81% 12.18x
Trendy Shoe Shoppers 19.36% 12.01x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Topshop.

Location Composition Index
Topshop 0.02% 1.41x
Buckle 0.21% 1.26x
Mens Wearhouse 0.57% 1.24x
Aeropostale 0.06% 1.22x
The Childrens Place 0.10% 1.22x
Ann Taylor 0.03% 1.21x
Forever 21 0.06% 1.20x
Jos A. Bank Clothiers 0.34% 1.18x
Old Navy 0.10% 1.17x
Belk 0.01% 1.17x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is shopakira.com.

Website Composition Index
shopakira.com 1.35% 82.01x
dresswe.com 1.49% 81.68x
loveculture.com 2.34% 81.12x
charlotterusse.com 4.01% 80.92x
shoespie.com 3.04% 76.64x
withchic.com 1.15% 74.96x
tidebuy.com 8.87% 73.63x
urbanog.com 1.87% 73.06x
shoedazzle.com 2.09% 67.64x
hotmiamistyles.com 3.29% 65.72x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.37% 26.21x
Bridal Fashion 3.19% 21.61x
Beach & Intimate Wear 1.60% 20.79x
Quinceanera Planning 0.09% 19.18x
Higher-End Fashion Brands 1.88% 17.78x
African-American Hair 7.06% 17.69x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.47% 17.36x
Men's Fashion Shopping 0.29% 17.05x
Costumes 0.86% 16.85x
Women Shoppers 15.52% 14.83x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female