Dstillery Audiences

FASHION & RETAIL

Audience Size: 3.5 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 18.21% 11.81x
Dance Clothing Shoppers 28.80% 11.29x
Intimates Shoppers 26.11% 10.46x
Womens Fashion Brands Shoppers 25.09% 9.78x
Shapewear & Leggings Shoppers 23.14% 9.77x
Patriotic Party Decoration Shoppers 21.05% 9.64x
Fragrance Shoppers 24.07% 9.59x
Teen Girl Clothing Shoppers 56.06% 9.41x
Pandora Jewelry Shoppers 27.25% 9.35x
Engagement Ring Shoppers 20.85% 9.06x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.07% 1.59x
Charlotte Russe 0.03% 1.56x
Belk 0.03% 1.54x
Michael Kors 0.02% 1.30x
Lane Bryant 0.05% 1.29x
Old Navy 0.07% 1.26x
Ann Taylor 0.02% 1.24x
Zumiez 0.03% 1.19x
Journeys 0.03% 1.18x
Forever 21 0.04% 1.16x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is makemechic.com.

Website Composition Index
makemechic.com 1.03% 88.15x
wetseal.com 1.25% 82.96x
urbanog.com 2.22% 77.37x
charlotterusse.com 7.10% 76.62x
dresswe.com 1.25% 75.06x
loveculture.com 3.61% 73.87x
gitionline.com 1.03% 73.69x
shopakira.com 2.37% 72.03x
shoespie.com 1.51% 67.81x
hotmiamistyles.com 2.93% 66.41x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.46% 23.38x
Quinceanera Planning 0.09% 19.83x
Bridal Fashion 3.04% 18.11x
Beach & Intimate Wear 1.99% 16.33x
African-American Hair 7.04% 15.60x
Higher-End Fashion Brands 2.66% 15.57x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.53% 14.62x
Costumes 1.10% 13.70x
Men's Fashion Shopping 0.21% 13.01x
Women Shoppers 13.37% 12.76x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female