Dstillery Audiences

FASHION & RETAIL

Audience Size: 1.6 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 47.03% 16.29x
Dance Clothing Shoppers 42.78% 14.20x
Teen Girl Clothing Shoppers 53.57% 13.58x
Shapewear & Leggings Shoppers 36.93% 13.40x
Leather Goods Shoppers 32.72% 12.07x
Trendy Shoe Shoppers 30.72% 11.59x
Intimates Shoppers 35.80% 11.52x
Womens Fashion Brands Shoppers 34.45% 11.36x
Patriotic Party Decoration Shoppers 35.84% 11.31x
Sleepwear Shoppers 32.55% 10.68x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Express.

Location Composition Index
Express 0.09% 1.37x
Brooks Brothers 0.03% 1.32x
Aeropostale 0.06% 1.29x
J. Crew 0.05% 1.28x
Michael Kors 0.05% 1.27x
Banana Republic 0.08% 1.26x
Mens Wearhouse 0.07% 1.25x
The Childrens Place 0.09% 1.25x
Zumiez 0.08% 1.25x
Kate Spade 0.03% 1.24x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is dresswe.com.

Website Composition Index
dresswe.com 1.34% 112.72x
loveculture.com 1.25% 110.39x
charlotterusse.com 1.22% 109.50x
tidebuy.com 8.68% 107.21x
shoespie.com 3.51% 106.56x
shoedazzle.com 1.39% 93.18x
hotmiamistyles.com 2.98% 91.20x
urbanog.com 1.89% 90.53x
agacistore.com 2.45% 89.67x
maykool.com 6.27% 87.27x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.11% 31.37x
Bridal Fashion 2.41% 30.54x
Beach & Intimate Wear 1.03% 29.11x
Quinceanera Planning 0.10% 28.05x
Men's Fashion Shopping 0.31% 26.45x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.28% 24.83x
Higher-End Fashion Brands 0.98% 22.64x
African-American Hair 6.50% 22.42x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.99% 21.33x
Women Shoppers 16.56% 19.65x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female