Dstillery Audiences

FASHION & RETAIL

Audience Size: 1.4 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 51.25% 18.30x
Dance Clothing Shoppers 46.35% 16.58x
Teen Girl Clothing Shoppers 53.90% 16.24x
Shapewear & Leggings Shoppers 40.26% 15.36x
Patriotic Party Decoration Shoppers 35.95% 14.54x
Leather Goods Shoppers 36.17% 14.54x
Trendy Shoe Shoppers 31.84% 14.19x
Womens Fashion Brands Shoppers 37.25% 13.73x
Intimates Shoppers 37.66% 13.10x
Bed & Bath Shoppers 36.22% 13.10x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.73x
Forever 21 0.03% 1.62x
Michael Kors 0.03% 1.46x
Urban Outfitters 0.02% 1.41x
Hollister 0.02% 1.37x
Aeropostale 0.03% 1.35x
Armani 0.01% 1.34x
Old Navy 0.05% 1.34x
Coach 0.02% 1.33x
Free People 0.01% 1.32x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is dresswe.com.

Website Composition Index
dresswe.com 1.32% 130.58x
loveculture.com 1.23% 128.31x
shoespie.com 3.65% 124.19x
tidebuy.com 8.87% 124.08x
shoedazzle.com 1.47% 107.89x
hotmiamistyles.com 3.06% 107.33x
urbanog.com 1.87% 105.25x
agacistore.com 2.51% 103.53x
maykool.com 6.39% 101.16x
romwe.com 13.95% 101.12x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.10% 38.70x
Quinceanera Planning 0.11% 36.42x
Bridal Fashion 2.60% 36.41x
Beach & Intimate Wear 0.98% 35.06x
Men's Fashion Shopping 0.32% 33.84x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.28% 32.27x
Higher-End Fashion Brands 0.85% 28.20x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.98% 27.92x
African-American Hair 6.80% 27.89x
Women Shoppers 17.05% 24.79x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female