Dstillery Audiences

FASHION & RETAIL

Audience Size: 1.1 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 52.93% 19.25x
Dance Clothing Shoppers 48.46% 17.89x
Teen Girl Clothing Shoppers 55.60% 16.99x
Shapewear & Leggings Shoppers 41.03% 16.42x
Leather Goods Shoppers 38.44% 15.69x
Patriotic Party Decoration Shoppers 39.59% 15.29x
Trendy Shoe Shoppers 33.15% 15.21x
Womens Fashion Brands Shoppers 38.81% 14.65x
Bed & Bath Shoppers 36.73% 13.79x
Big Box Shoppers 32.86% 13.68x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is dresswe.com.

Website Composition Index
dresswe.com 1.27% 156.97x
loveculture.com 1.16% 152.71x
shoespie.com 3.78% 151.99x
tidebuy.com 8.99% 148.95x
hotmiamistyles.com 3.05% 130.82x
shoedazzle.com 1.51% 128.55x
urbanog.com 1.85% 127.11x
romwe.com 13.33% 122.87x
ezpopsy.com 1.77% 122.67x
maykool.com 6.48% 121.89x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.03% 45.90x
Quinceanera Planning 0.10% 45.65x
Men's Fashion Shopping 0.32% 42.01x
Bridal Fashion 2.65% 40.15x
Beach & Intimate Wear 0.88% 39.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.99% 36.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.22% 36.11x
African-American Hair 6.85% 31.78x
Higher-End Fashion Brands 0.65% 30.44x
Women Shoppers 17.43% 29.27x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female