Dstillery Audiences

FASHION & RETAIL

Audience Size: 3.2 Million Devices

Explore the Fashion & Retail Audience

Below you'll find more information about the Fashion & Retail audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fashion & Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Fashion & Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fashion & Retail audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 30.04% 13.58x
Dance Clothing Shoppers 30.29% 12.67x
Intimates Shoppers 28.00% 11.56x
Shapewear & Leggings Shoppers 24.92% 11.00x
Sleepwear Shoppers 25.09% 10.63x
Patriotic Party Decoration Shoppers 23.77% 10.42x
Womens Fashion Brands Shoppers 27.40% 10.23x
Women's Swimsuit Shoppers 25.37% 10.05x
Trendy Shoe Shoppers 20.67% 9.98x
Leather Goods Shoppers 21.03% 9.87x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Interest attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fashion & Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fashion & Retail audience is Everlane.

Location Composition Index
Everlane 0.01% 1.64x
Express Outlets 0.01% 1.46x
Hollister 0.02% 1.41x
Charlotte Russe 0.03% 1.40x
The Childrens Place 0.08% 1.38x
Aeropostale 0.03% 1.33x
Brooks Brothers 0.05% 1.31x
LL Bean 0.01% 1.31x
Michael Kors 0.02% 1.31x
Abercrombie & Fitch 0.05% 1.26x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Location attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fashion & Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fashion & Retail audience is wetseal.com.

Website Composition Index
wetseal.com 1.03% 100.27x
charlotterusse.com 5.81% 94.49x
shopakira.com 1.92% 90.60x
dresswe.com 1.42% 90.39x
loveculture.com 3.17% 89.89x
urbanog.com 2.02% 87.83x
withchic.com 1.32% 83.71x
shoespie.com 2.00% 81.07x
tidebuy.com 7.13% 80.21x
maykool.com 4.84% 79.67x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Web attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fashion & Retail audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 1.52% 25.74x
Bridal Fashion 3.40% 19.57x
Beach & Intimate Wear 1.93% 19.11x
Quinceanera Planning 0.10% 18.92x
Higher-End Fashion Brands 2.44% 17.23x
African-American Hair 7.10% 16.87x
Costumes 1.07% 15.85x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.57% 14.92x
Men's Fashion Shopping 0.23% 14.73x
Women Shoppers 13.90% 14.18x
Composition Percentage: The overlap percentage between the Fashion & Retail audience and the Content Affinity attribute.
Index: A comparison of the Fashion & Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fashion & Retail audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female