Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 34.51% | 14.51x |
| Personal Investment Researchers | 29.22% | 13.23x |
| Credit Score Researchers | 30.32% | 12.83x |
| Tax Filers | 26.48% | 12.44x |
| Tax Policy Researchers | 27.22% | 12.24x |
| Orlando Activities Researchers | 22.60% | 11.82x |
| Online Legal Document Service Researchers | 26.14% | 11.65x |
| Mortgage Researchers | 27.03% | 11.43x |
| Personal Stock Portfolio Managers | 24.66% | 11.38x |
| Retired Health Insurance Researchers | 21.38% | 11.12x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 1.41x |
| Patagonia | 0.02% | 1.36x |
| Jos A. Bank Clothiers | 0.42% | 1.33x |
| Topshop | 0.02% | 1.32x |
| LL Bean | 0.01% | 1.28x |
| Bonobos | 0.07% | 1.26x |
| Mens Wearhouse | 0.63% | 1.22x |
| Johnston and Murphy | 0.17% | 1.22x |
| Tommy Bahama | 0.04% | 1.21x |
| Eddie Bauer | 0.04% | 1.20x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.
| Website | Composition | Index |
| bettercreditblog.org | 1.49% | 42.83x |
| equifax.com | 1.39% | 39.54x |
| irs.com | 6.50% | 38.99x |
| creditcards.com | 20.74% | 38.09x |
| compare.com | 1.34% | 36.15x |
| moneycrashers.com | 15.96% | 35.62x |
| moneyning.com | 1.61% | 35.22x |
| hrblock.com | 4.66% | 35.20x |
| wisebread.com | 10.54% | 31.79x |
| moneytalksnews.com | 15.87% | 29.86x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.77% | 12.82x |
| Credit Unions & Consumer Protection | 0.21% | 11.08x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.08% | 10.46x |
| Job Interview Process | 1.72% | 10.24x |
| Accounting | 4.03% | 10.16x |
| Personal Investment & Advisor Researchers | 8.35% | 10.06x |
| Insurance Cluster | 2.80% | 9.85x |
| Low Budget Shoppers | 1.53% | 9.85x |
| Survey Websites | 0.09% | 9.82x |
| Law School | 11.01% | 9.72x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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