Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 4.9 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 31.46% 17.37x
Tax Filers 25.10% 15.16x
Personal Investment Researchers 29.01% 14.88x
Tax Policy Researchers 26.30% 14.62x
Orlando Activities Researchers 20.24% 14.01x
Online Legal Document Service Researchers 25.07% 13.63x
Retired Budget Healthcare Shoppers 19.42% 13.59x
Retired Health Insurance Researchers 18.42% 13.58x
Mortgage Researchers 25.79% 13.33x
Online Bank Researchers 24.46% 13.05x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.30x
Mens Wearhouse 0.45% 1.20x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.

Website Composition Index
learnvest.com 1.14% 49.97x
bettercreditblog.org 1.73% 48.32x
equifax.com 1.43% 46.13x
irs.com 7.35% 45.13x
creditcards.com 23.26% 42.73x
compare.com 1.49% 41.17x
moneyning.com 1.54% 40.65x
moneycrashers.com 18.03% 40.18x
hrblock.com 5.30% 39.61x
wisebread.com 11.50% 36.30x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.62% 14.04x
Smart Travel 6.17% 11.51x
Low Budget Shoppers 1.56% 11.39x
Job Interview Process 1.99% 11.39x
Law School 10.96% 11.14x
Personal Investment & Advisor Researchers 8.74% 10.89x
Insurance Cluster 3.28% 10.11x
Reproductive Health 3.27% 10.10x
Accounting 5.89% 9.97x
Mobile Phone Networks 2.53% 9.82x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male