Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 4.3 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 34.51% 14.51x
Personal Investment Researchers 29.22% 13.23x
Credit Score Researchers 30.32% 12.83x
Tax Filers 26.48% 12.44x
Tax Policy Researchers 27.22% 12.24x
Orlando Activities Researchers 22.60% 11.82x
Online Legal Document Service Researchers 26.14% 11.65x
Mortgage Researchers 27.03% 11.43x
Personal Stock Portfolio Managers 24.66% 11.38x
Retired Health Insurance Researchers 21.38% 11.12x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.41x
Patagonia 0.02% 1.36x
Jos A. Bank Clothiers 0.42% 1.33x
Topshop 0.02% 1.32x
LL Bean 0.01% 1.28x
Bonobos 0.07% 1.26x
Mens Wearhouse 0.63% 1.22x
Johnston and Murphy 0.17% 1.22x
Tommy Bahama 0.04% 1.21x
Eddie Bauer 0.04% 1.20x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.

Website Composition Index
bettercreditblog.org 1.49% 42.83x
equifax.com 1.39% 39.54x
irs.com 6.50% 38.99x
creditcards.com 20.74% 38.09x
compare.com 1.34% 36.15x
moneycrashers.com 15.96% 35.62x
moneyning.com 1.61% 35.22x
hrblock.com 4.66% 35.20x
wisebread.com 10.54% 31.79x
moneytalksnews.com 15.87% 29.86x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.77% 12.82x
Credit Unions & Consumer Protection 0.21% 11.08x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 10.46x
Job Interview Process 1.72% 10.24x
Accounting 4.03% 10.16x
Personal Investment & Advisor Researchers 8.35% 10.06x
Insurance Cluster 2.80% 9.85x
Low Budget Shoppers 1.53% 9.85x
Survey Websites 0.09% 9.82x
Law School 11.01% 9.72x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male