Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 264.1 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 264.1 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 53.45% 25.98x
Executive Travelers 47.02% 24.15x
Personal Investment Researchers 49.79% 23.15x
Gift Card Researchers 46.37% 23.12x
Career Focused Individuals 42.36% 22.44x
Tax Filers 46.22% 22.16x
Job Seekers 40.30% 21.79x
Orlando Activities Researchers 35.16% 21.58x
Personal Stock Portfolio Managers 44.16% 21.33x
Retired Health Insurance Researchers 43.08% 20.44x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 2.98x
Maurices 0.01% 1.49x
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is moneytalksnews.com.

Website Composition Index
moneytalksnews.com 10.75% 217.30x
intuit.com 19.45% 212.23x
nerdwallet.com 50.07% 141.71x
journalofaccountancy.com 2.42% 123.02x
moneyning.com 2.70% 111.09x
gobankingrates.com 23.34% 102.05x
taxfoundation.org 4.94% 101.78x
smartaboutmoney.org 2.24% 94.50x
elderlawanswers.com 1.56% 74.00x
fitsmallbusiness.com 4.63% 70.40x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.19% 44.10x
Personal Finance Researchers 5.68% 40.59x
Institutional Investing 0.48% 38.09x
Insurance Cluster 0.63% 32.78x
Law School 4.69% 30.48x
Retail Industry News 0.46% 30.00x
Accounting 3.64% 29.41x
Mortgages & Insurance 2.54% 28.56x
Personal Investment & Advisor Researchers 8.34% 27.60x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.51% 27.28x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male