Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 5.8 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 32.74% 13.76x
Personal Investment Researchers 30.02% 13.37x
Tax Filers 24.31% 11.84x
Tax Policy Researchers 26.76% 11.44x
Mortgage Researchers 24.62% 10.46x
Telecom Industry 18.40% 10.19x
Retired Budget Healthcare Shoppers 20.23% 10.02x
Retired Health Insurance Researchers 19.06% 9.77x
Auto Insurance Shoppers 20.42% 9.63x
Travel Reward Points Enthusiasts 21.06% 9.61x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.45x
Lorna Jane 0.00% 1.32x
Calvin Klein 0.01% 1.30x
Club Monaco 0.01% 1.30x
Intermix 0.01% 1.28x
American Apparel 0.03% 1.26x
Levi Strauss 0.01% 1.26x
Armani 0.02% 1.25x
Uniqlo 0.01% 1.25x
Forever 21 0.04% 1.24x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is readyforzero.com.

Website Composition Index
readyforzero.com 0.82% 55.36x
freecreditreport.com 0.06% 54.71x
asapcreditcard.com 0.05% 54.59x
savingtoinvest.com 0.38% 52.59x
policygenius.com 0.25% 51.85x
rapidtax.com 0.35% 51.81x
credible.com 0.06% 51.40x
learnvest.com 2.04% 49.63x
libertytax.com 0.78% 48.50x
equifax.com 1.65% 47.08x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.33% 13.78x
Smart Travel 6.61% 10.73x
Credit Unions & Consumer Protection 0.48% 10.68x
Survey Websites 0.08% 10.51x
Job Interview Process 2.45% 10.19x
Personal Investment & Advisor Researchers 8.81% 9.78x
Low Budget Shoppers 2.05% 9.76x
Law School 11.23% 9.68x
Insurance Cluster 3.40% 9.64x
Franchising 0.28% 9.46x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999