Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 3.2 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 49.37% 14.93x
Personal Investment Researchers 48.76% 13.89x
Gift Card Researchers 43.01% 12.99x
Tax Filers 45.50% 12.93x
Credit Score Researchers 50.91% 12.76x
Mortgage Researchers 43.11% 12.09x
Personal Stock Portfolio Managers 40.85% 12.09x
Online Legal Document Service Researchers 41.24% 12.07x
Executive Travelers 47.39% 11.98x
Tax Policy Researchers 42.43% 11.97x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.51x
Ann Taylor 0.01% 1.33x
Zara 0.02% 1.32x
Free People 0.02% 1.29x
Coach 0.03% 1.26x
Armani 0.02% 1.24x
H&M 0.05% 1.20x
Lane Bryant 0.03% 1.17x
Hollister 0.04% 1.17x
Victoria's Secret 0.09% 1.16x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.

Website Composition Index
creditcards.com 9.98% 54.28x
irs.com 2.74% 52.87x
hrblock.com 2.48% 51.14x
wisebread.com 5.34% 44.23x
moneyning.com 1.36% 42.08x
chimebank.com 4.67% 40.98x
lowcards.com 1.12% 40.41x
transunion.com 6.37% 38.66x
moneytalksnews.com 17.50% 36.66x
gobankingrates.com 25.76% 36.14x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.14% 19.25x
Personal Investment & Advisor Researchers 8.02% 14.58x
Accounting 5.21% 14.10x
Survey Websites 0.05% 14.00x
Job Interview Process 0.96% 13.45x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.05x
Law School 9.58% 12.57x
Environmentally Friendly Cars 0.04% 12.28x
Mortgages & Insurance 4.70% 12.07x
Credit Unions & Consumer Protection 0.31% 12.07x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male