Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 253.8 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 253.8 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 53.86% 34.90x
Identity Theft Protection Researchers 17.72% 27.17x
Retirement Financial Account Researchers 26.85% 26.65x
Retirees 24.76% 23.02x
Vodka Enthusiasts 10.97% 22.87x
Custom Home Lighting Shoppers 3.78% 21.05x
Home Custom Bedroom Decorators 3.78% 21.03x
Women’s Lifestyle Blogs Researchers 13.63% 20.21x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 8.80% 19.76x
Small Business Opportunity Researchers 19.21% 19.49x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 2.70x
Coach 0.01% 2.55x
White House Black Market 0.03% 2.09x
J. Crew 0.02% 1.70x
Dressbarn 0.02% 1.64x
Talbots 0.02% 1.62x
The Childrens Place 0.01% 1.60x
Hollister 0.01% 1.55x
Jos A. Bank Clothiers 0.01% 1.48x
Michael Kors 0.01% 1.36x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is cheapism.com.

Website Composition Index
cheapism.com 57.09% 128.14x
nerdwallet.com 3.18% 128.09x
savingtoinvest.com 13.99% 115.62x
moneycrashers.com 29.81% 111.34x
wageworks.com 2.17% 83.11x
timecardcalculator.net 1.86% 73.74x
calculatehours.com 2.36% 67.14x
gobankingrates.com 89.91% 55.24x
hermoney.com 1.56% 43.72x
fingerlakes1.com 2.82% 43.06x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 0.95% 20.16x
Perfume, Makeup & Cosmetics 0.34% 18.81x
Travel, Food, Fashion & Fitness 1.67% 17.84x
Personal Investment & Advisor Researchers 1.43% 16.39x
Assorted Topics (Events, Tickets, Fitness) 5.40% 15.72x
Canada Tax and Finance Research Cluster 0.38% 12.59x
Beach Vacations 0.05% 12.02x
European Museums, Restaurants & Events 0.11% 11.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.52% 11.18x
Canada Consumer Product Cluster 0.50% 10.36x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male