Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 253.8 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 53.86% | 34.90x |
| Identity Theft Protection Researchers | 17.72% | 27.17x |
| Retirement Financial Account Researchers | 26.85% | 26.65x |
| Retirees | 24.76% | 23.02x |
| Vodka Enthusiasts | 10.97% | 22.87x |
| Custom Home Lighting Shoppers | 3.78% | 21.05x |
| Home Custom Bedroom Decorators | 3.78% | 21.03x |
| Women’s Lifestyle Blogs Researchers | 13.63% | 20.21x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 8.80% | 19.76x |
| Small Business Opportunity Researchers | 19.21% | 19.49x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 2.70x |
| Coach | 0.01% | 2.55x |
| White House Black Market | 0.03% | 2.09x |
| J. Crew | 0.02% | 1.70x |
| Dressbarn | 0.02% | 1.64x |
| Talbots | 0.02% | 1.62x |
| The Childrens Place | 0.01% | 1.60x |
| Hollister | 0.01% | 1.55x |
| Jos A. Bank Clothiers | 0.01% | 1.48x |
| Michael Kors | 0.01% | 1.36x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is cheapism.com.
| Website | Composition | Index |
| cheapism.com | 57.09% | 128.14x |
| nerdwallet.com | 3.18% | 128.09x |
| savingtoinvest.com | 13.99% | 115.62x |
| moneycrashers.com | 29.81% | 111.34x |
| wageworks.com | 2.17% | 83.11x |
| timecardcalculator.net | 1.86% | 73.74x |
| calculatehours.com | 2.36% | 67.14x |
| gobankingrates.com | 89.91% | 55.24x |
| hermoney.com | 1.56% | 43.72x |
| fingerlakes1.com | 2.82% | 43.06x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 0.95% | 20.16x |
| Perfume, Makeup & Cosmetics | 0.34% | 18.81x |
| Travel, Food, Fashion & Fitness | 1.67% | 17.84x |
| Personal Investment & Advisor Researchers | 1.43% | 16.39x |
| Assorted Topics (Events, Tickets, Fitness) | 5.40% | 15.72x |
| Canada Tax and Finance Research Cluster | 0.38% | 12.59x |
| Beach Vacations | 0.05% | 12.02x |
| European Museums, Restaurants & Events | 0.11% | 11.62x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.52% | 11.18x |
| Canada Consumer Product Cluster | 0.50% | 10.36x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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