Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 50.90% | 22.45x |
| Personal Investment Researchers | 48.14% | 20.78x |
| Executive Travelers | 40.07% | 19.64x |
| Gift Card Researchers | 43.56% | 19.25x |
| Credit Score Researchers | 46.74% | 18.93x |
| Tax Filers | 41.87% | 18.90x |
| Personal Stock Portfolio Managers | 37.77% | 18.20x |
| Auto Insurance Shoppers | 35.79% | 17.47x |
| Retired Health Insurance Researchers | 36.81% | 17.19x |
| Business Filing Researchers | 40.36% | 17.09x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.79x |
| Old Navy | 0.01% | 1.21x |
| Victoria's Secret | 0.01% | 1.10x |
| Carhartt | 0.16% | 1.09x |
| Maurices | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is irs.com.
| Website | Composition | Index |
| irs.com | 1.18% | 93.90x |
| creditcards.com | 8.10% | 90.32x |
| hrblock.com | 1.97% | 86.02x |
| chimebank.com | 4.03% | 72.91x |
| wisebread.com | 3.60% | 71.24x |
| moneytalksnews.com | 16.67% | 66.92x |
| transunion.com | 4.94% | 66.60x |
| intuit.com | 25.69% | 64.17x |
| gobankingrates.com | 22.83% | 62.63x |
| moneyning.com | 1.79% | 54.50x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.27% | 28.19x |
| Survey Websites | 0.03% | 21.73x |
| Environmentally Friendly Cars | 0.04% | 20.79x |
| Credit Unions & Consumer Protection | 0.26% | 20.64x |
| Personal Investment & Advisor Researchers | 8.46% | 20.57x |
| Franchising | 0.19% | 20.27x |
| Job Interview Process | 0.64% | 19.66x |
| Accounting | 4.73% | 19.42x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 19.20x |
| Insurance Cluster | 1.65% | 19.14x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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