Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 965.4 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 55.05% | 20.73x |
| Personal Investment Researchers | 51.68% | 19.01x |
| Executive Travelers | 45.87% | 18.88x |
| Gift Card Researchers | 47.50% | 17.69x |
| Tax Filers | 45.04% | 17.39x |
| Personal Stock Portfolio Managers | 40.96% | 17.18x |
| Career Focused Individuals | 41.35% | 16.07x |
| Credit Score Researchers | 51.14% | 16.06x |
| Auto Insurance Shoppers | 39.42% | 15.90x |
| Orlando Activities Researchers | 39.70% | 15.81x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.52x |
| Gap | 0.01% | 1.50x |
| Maurices | 0.02% | 1.43x |
| Journeys | 0.01% | 1.11x |
| Carhartt | 0.13% | 0.96x |
| Victoria's Secret | 0.01% | 0.92x |
| Old Navy | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 6.99% | 105.53x |
| hrblock.com | 1.90% | 101.55x |
| chimebank.com | 3.75% | 88.38x |
| moneytalksnews.com | 15.62% | 81.71x |
| transunion.com | 4.37% | 79.02x |
| wisebread.com | 2.21% | 77.90x |
| intuit.com | 24.96% | 77.43x |
| gobankingrates.com | 18.93% | 74.35x |
| corporate-office-headquarters.com | 2.82% | 63.98x |
| moneyning.com | 2.00% | 61.63x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.68% | 28.40x |
| Franchising | 0.18% | 21.98x |
| Credit Unions & Consumer Protection | 0.26% | 21.93x |
| Insurance Cluster | 1.55% | 20.84x |
| Personal Investment & Advisor Researchers | 9.20% | 20.22x |
| Accounting | 4.81% | 19.94x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.14% | 19.93x |
| Job Interview Process | 0.57% | 19.82x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 19.64x |
| Survey Websites | 0.02% | 19.64x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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