Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 2.4 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 45.67% 20.81x
Personal Investment Researchers 44.94% 18.96x
Gift Card Researchers 38.78% 17.96x
Executive Travelers 38.96% 17.46x
Credit Score Researchers 45.92% 17.41x
Tax Filers 39.50% 17.41x
Personal Stock Portfolio Managers 36.10% 16.86x
Auto Insurance Shoppers 33.77% 15.95x
Tax Policy Researchers 37.83% 15.82x
Online Legal Document Service Researchers 38.89% 15.77x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 1.50x
Old Navy 0.01% 1.27x
The Childrens Place 0.01% 1.17x
Carhartt 0.12% 1.02x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.

Website Composition Index
creditcards.com 9.23% 67.04x
irs.com 1.67% 66.58x
hrblock.com 2.15% 63.65x
wisebread.com 4.62% 54.03x
chimebank.com 4.37% 52.41x
lowcards.com 1.03% 51.95x
transunion.com 5.48% 48.64x
moneytalksnews.com 17.52% 47.69x
intuit.com 27.24% 45.90x
gobankingrates.com 24.54% 45.39x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.30% 24.26x
Personal Investment & Advisor Researchers 8.09% 18.57x
Accounting 4.90% 17.40x
Job Interview Process 0.80% 17.34x
Survey Websites 0.03% 17.00x
Credit Unions & Consumer Protection 0.29% 16.71x
Environmentally Friendly Cars 0.04% 16.52x
Law School 9.09% 16.01x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 15.92x
Insurance Cluster 1.92% 15.84x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male