Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 49.37% | 14.93x |
| Personal Investment Researchers | 48.76% | 13.89x |
| Gift Card Researchers | 43.01% | 12.99x |
| Tax Filers | 45.50% | 12.93x |
| Credit Score Researchers | 50.91% | 12.76x |
| Mortgage Researchers | 43.11% | 12.09x |
| Personal Stock Portfolio Managers | 40.85% | 12.09x |
| Online Legal Document Service Researchers | 41.24% | 12.07x |
| Executive Travelers | 47.39% | 11.98x |
| Tax Policy Researchers | 42.43% | 11.97x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.51x |
| Ann Taylor | 0.01% | 1.33x |
| Zara | 0.02% | 1.32x |
| Free People | 0.02% | 1.29x |
| Coach | 0.03% | 1.26x |
| Armani | 0.02% | 1.24x |
| H&M | 0.05% | 1.20x |
| Lane Bryant | 0.03% | 1.17x |
| Hollister | 0.04% | 1.17x |
| Victoria's Secret | 0.09% | 1.16x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 9.98% | 54.28x |
| irs.com | 2.74% | 52.87x |
| hrblock.com | 2.48% | 51.14x |
| wisebread.com | 5.34% | 44.23x |
| moneyning.com | 1.36% | 42.08x |
| chimebank.com | 4.67% | 40.98x |
| lowcards.com | 1.12% | 40.41x |
| transunion.com | 6.37% | 38.66x |
| moneytalksnews.com | 17.50% | 36.66x |
| gobankingrates.com | 25.76% | 36.14x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.14% | 19.25x |
| Personal Investment & Advisor Researchers | 8.02% | 14.58x |
| Accounting | 5.21% | 14.10x |
| Survey Websites | 0.05% | 14.00x |
| Job Interview Process | 0.96% | 13.45x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.08% | 13.05x |
| Law School | 9.58% | 12.57x |
| Environmentally Friendly Cars | 0.04% | 12.28x |
| Mortgages & Insurance | 4.70% | 12.07x |
| Credit Unions & Consumer Protection | 0.31% | 12.07x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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