Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 300.9 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 300.9 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 26.54% 23.65x
Small Business Opportunity Researchers 28.01% 19.43x
Personal Stock Portfolio Managers 26.04% 18.79x
Credit Card Researchers 27.91% 18.71x
Unemployment Benefit Researchers 26.01% 17.82x
Retirees 24.79% 16.87x
Financial News Readers 17.41% 15.81x
Executive Travelers 15.73% 15.55x
Vodka Enthusiasts 14.35% 15.41x
Grandparents 20.49% 15.37x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Hollister.

Location Composition Index
Hollister 0.02% 2.22x
American Eagle Outfitters 0.02% 1.67x
Forever 21 0.01% 1.46x
LOFT 0.02% 1.46x
Victoria's Secret 0.03% 1.45x
Gymboree 0.01% 1.44x
J. Crew 0.01% 1.42x
Lane Bryant 0.02% 1.37x
Zumiez 0.01% 1.28x
Express 0.02% 1.25x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 3.99% 108.11x
moneyning.com 1.95% 104.84x
moneycrashers.com 33.40% 91.90x
savingtoinvest.com 17.53% 87.65x
cheapism.com 55.63% 86.84x
wageworks.com 2.82% 74.30x
timecardcalculator.net 1.72% 64.40x
gobankingrates.com 82.67% 63.24x
calculatehours.com 2.22% 60.77x
investedwallet.com 1.92% 38.50x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 2.81% 20.61x
Personal Finance Researchers 1.45% 19.80x
Travel, Food, Fashion & Fitness 1.95% 16.41x
Perfume, Makeup & Cosmetics 0.26% 15.30x
Assorted Topics (Events, Tickets, Fitness) 4.32% 14.24x
Nutrition & Diabetic Living 0.08% 14.19x
Healthcare Jobs 0.11% 13.74x
Law School 0.78% 12.43x
Retail Industry News 0.05% 12.42x
Corporate Employment Pages 0.31% 12.33x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male