Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 113.3 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 20.08% | 40.60x |
| Credit Card Researchers | 65.09% | 37.99x |
| Unemployment Benefit Researchers | 24.53% | 32.79x |
| Identity Theft Protection Researchers | 32.65% | 28.81x |
| Retirees | 28.19% | 25.25x |
| Women’s Lifestyle Blogs Researchers | 9.97% | 25.22x |
| Small Business Opportunity Researchers | 13.43% | 24.64x |
| Executive Travelers | 7.31% | 22.13x |
| Grandparents | 11.70% | 21.60x |
| Luxury Second Home Owners | 10.37% | 19.78x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 3.00x |
| Lululemon | 0.01% | 1.96x |
| Urban Outfitters | 0.01% | 1.50x |
| Maurices | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is moneycrashers.com.
| Website | Composition | Index |
| moneycrashers.com | 30.12% | 186.64x |
| cheapism.com | 48.98% | 168.90x |
| savingtoinvest.com | 19.64% | 168.34x |
| gobankingrates.com | 89.95% | 87.91x |
| 247wallst.com | 2.18% | 42.79x |
| adimesaved.com | 2.16% | 41.85x |
| parentportfolio.com | 3.96% | 39.27x |
| houstoncasemanagers.com | 2.92% | 37.58x |
| lifeexact.com | 2.03% | 36.89x |
| gnd.com | 2.02% | 36.88x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 0.84% | 29.32x |
| Personal Investment & Advisor Researchers | 1.08% | 21.05x |
| Travel, Food, Fashion & Fitness | 1.21% | 20.13x |
| Southern California Tourism | 0.21% | 18.11x |
| Canada Tax and Finance Research Cluster | 0.47% | 17.39x |
| Perfume, Makeup & Cosmetics | 0.26% | 15.32x |
| Assorted Topics (Television, Origami, Men's Health) | 0.32% | 14.21x |
| Law School | 0.27% | 14.11x |
| Quebec Vacations | 0.63% | 14.08x |
| Assorted Topics (Events, Tickets, Fitness) | 3.50% | 13.80x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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