FINANCE & ACCOUNTING CLUSTER

Audience Size: 540.2 Thousand Devices

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Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 540.2 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest	Composition	Index
Credit Card Researchers	40.93%	20.14x
Executive Travelers	35.86%	19.58x
Career Focused Individuals	33.81%	17.99x
Personal Stock Portfolio Managers	37.21%	17.65x
Tax Filers	38.34%	17.50x
Personal Investment Researchers	37.85%	17.21x
Gift Card Researchers	35.02%	17.15x
Orlando Activities Researchers	26.58%	16.57x
Job Seekers	32.23%	16.38x
Retired Health Insurance Researchers	35.54%	15.71x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.03%	2.40x
Jos A. Bank Clothiers	0.02%	2.31x
J. Crew	0.01%	1.76x
Gap	0.01%	1.50x
The Childrens Place	0.02%	1.43x
Buckle	0.02%	1.30x
Journeys	0.02%	1.14x
Victoria's Secret	0.02%	1.07x
Maurices	0.02%	0.99x
Express	0.01%	0.97x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is moneytalksnews.com.

Website	Composition	Index
moneytalksnews.com	4.69%	218.30x
intuit.com	8.96%	201.50x
nerdwallet.com	24.57%	142.97x
smartaboutmoney.org	2.22%	121.94x
moneyning.com	3.30%	117.94x
taxfoundation.org	1.86%	94.21x
greenpath.com	1.84%	85.65x
moneycrashers.com	45.37%	82.24x
wageworks.com	4.68%	79.38x
gobankingrates.com	44.49%	76.23x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.20%	32.77x
Insurance Cluster	0.26%	29.66x
Personal Finance Researchers	4.19%	28.20x
Mortgages & Insurance	1.53%	23.37x
Illinois	0.20%	22.51x
Pre-Built Home Researchers	0.21%	21.41x
Law School	2.98%	21.38x
Personal Investment & Advisor Researchers	7.15%	20.63x
Business News & Information Readers	0.58%	20.46x
Accounting	2.24%	20.44x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male