Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 520.2 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 520.2 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 60.41% 24.33x
Executive Travelers 51.63% 22.16x
Gift Card Researchers 51.73% 21.28x
Personal Investment Researchers 57.07% 21.24x
Tax Filers 50.42% 20.80x
Personal Stock Portfolio Managers 47.91% 20.28x
Career Focused Individuals 46.83% 19.81x
Job Seekers 45.98% 19.25x
Orlando Activities Researchers 42.83% 19.18x
Auto Insurance Shoppers 44.52% 18.86x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.78x
J. Crew 0.01% 2.26x
Buckle 0.02% 1.80x
Maurices 0.03% 1.75x
Aeropostale 0.01% 1.61x
White House Black Market 0.01% 1.44x
LOFT 0.01% 1.37x
Banana Republic 0.01% 1.32x
Gap 0.01% 1.31x
Mens Wearhouse 0.01% 1.26x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.

Website Composition Index
creditcards.com 4.39% 232.39x
chimebank.com 3.19% 194.95x
moneytalksnews.com 14.14% 184.03x
intuit.com 24.01% 175.07x
transunion.com 3.79% 173.25x
gobankingrates.com 17.17% 166.19x
corporate-office-headquarters.com 2.40% 136.69x
thetaxadviser.com 2.56% 132.83x
nerdwallet.com 64.70% 117.38x
rothira.com 2.61% 117.22x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 6.76% 37.61x
Credit Unions & Consumer Protection 0.22% 33.71x
Franchising 0.12% 32.73x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 30.79x
Insurance Cluster 1.06% 28.52x
Institutional Investing 0.71% 28.28x
Personal Investment & Advisor Researchers 8.83% 28.06x
Accounting 4.41% 27.60x
Law School 6.30% 26.18x
Home Improvement Contractor 0.06% 26.08x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male