Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 4.2 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 37.51% 15.90x
Credit Score Researchers 34.11% 14.42x
Personal Investment Researchers 33.38% 14.26x
Tax Filers 29.87% 14.13x
Tax Policy Researchers 30.52% 13.51x
Orlando Activities Researchers 23.89% 13.13x
Online Legal Document Service Researchers 28.26% 13.02x
Personal Stock Portfolio Managers 26.51% 12.94x
Retired Health Insurance Researchers 22.76% 12.69x
Mortgage Researchers 30.34% 12.66x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Topshop.

Location Composition Index
Topshop 0.02% 1.44x
Supreme 0.01% 1.38x
Jos A. Bank Clothiers 0.40% 1.36x
Bonobos 0.10% 1.32x
Armani 0.04% 1.32x
Mens Wearhouse 0.63% 1.31x
Uniqlo 0.02% 1.29x
REI 0.02% 1.21x
Hugo Boss 0.04% 1.21x
White House Black Market 0.34% 1.19x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.

Website Composition Index
bettercreditblog.org 1.36% 41.29x
irs.com 5.97% 37.29x
equifax.com 1.38% 37.05x
creditcards.com 18.93% 37.01x
compare.com 1.23% 34.89x
moneycrashers.com 14.65% 34.39x
hrblock.com 4.33% 34.17x
moneyning.com 1.63% 32.99x
wisebread.com 9.76% 30.74x
moneytalksnews.com 16.48% 27.92x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.79% 14.97x
Washington D.C. Hotels 0.01% 11.83x
Job Interview Process 1.86% 11.63x
Low Budget Shoppers 1.35% 11.46x
Personal Investment & Advisor Researchers 8.76% 11.43x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 11.36x
Accounting 6.04% 10.94x
Credit Unions & Consumer Protection 0.38% 10.93x
Law School 11.43% 10.93x
Smart Travel 6.26% 10.63x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male