Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 31.46% | 17.37x |
| Tax Filers | 25.10% | 15.16x |
| Personal Investment Researchers | 29.01% | 14.88x |
| Tax Policy Researchers | 26.30% | 14.62x |
| Orlando Activities Researchers | 20.24% | 14.01x |
| Online Legal Document Service Researchers | 25.07% | 13.63x |
| Retired Budget Healthcare Shoppers | 19.42% | 13.59x |
| Retired Health Insurance Researchers | 18.42% | 13.58x |
| Mortgage Researchers | 25.79% | 13.33x |
| Online Bank Researchers | 24.46% | 13.05x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.30% | 1.30x |
| Mens Wearhouse | 0.45% | 1.20x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.
| Website | Composition | Index |
| learnvest.com | 1.14% | 49.97x |
| bettercreditblog.org | 1.73% | 48.32x |
| equifax.com | 1.43% | 46.13x |
| irs.com | 7.35% | 45.13x |
| creditcards.com | 23.26% | 42.73x |
| compare.com | 1.49% | 41.17x |
| moneyning.com | 1.54% | 40.65x |
| moneycrashers.com | 18.03% | 40.18x |
| hrblock.com | 5.30% | 39.61x |
| wisebread.com | 11.50% | 36.30x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 8.62% | 14.04x |
| Smart Travel | 6.17% | 11.51x |
| Low Budget Shoppers | 1.56% | 11.39x |
| Job Interview Process | 1.99% | 11.39x |
| Law School | 10.96% | 11.14x |
| Personal Investment & Advisor Researchers | 8.74% | 10.89x |
| Insurance Cluster | 3.28% | 10.11x |
| Reproductive Health | 3.27% | 10.10x |
| Accounting | 5.89% | 9.97x |
| Mobile Phone Networks | 2.53% | 9.82x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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