Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 30.57% | 13.74x |
| Personal Investment Researchers | 28.79% | 13.30x |
| Tax Filers | 23.71% | 11.95x |
| Tax Policy Researchers | 25.02% | 11.58x |
| Online Legal Document Service Researchers | 23.51% | 10.59x |
| Mortgage Researchers | 23.51% | 10.52x |
| Retired Budget Healthcare Shoppers | 20.12% | 10.02x |
| Retired Health Insurance Researchers | 18.88% | 9.84x |
| Auto Insurance Shoppers | 19.78% | 9.73x |
| Travel Reward Points Enthusiasts | 19.67% | 9.66x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Curious about what else the Finance & Accounting Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.58x |
| Joe's Jeans | 0.00% | 1.31x |
| Columbia | 0.01% | 1.27x |
| Free People | 0.02% | 1.24x |
| Michael Kors | 0.02% | 1.23x |
| The North Face | 0.02% | 1.20x |
| Urban Outfitters | 0.04% | 1.18x |
| Levi Strauss | 0.01% | 1.17x |
| Banana Republic | 0.04% | 1.16x |
| American Apparel | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to find more of the Finance & Accounting Cluster audience in the real world?
Sign Up
WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.
| Website | Composition | Index |
| learnvest.com | 1.66% | 47.02x |
| equifax.com | 1.49% | 43.74x |
| bettercreditblog.org | 1.59% | 43.71x |
| moneyning.com | 1.32% | 40.08x |
| irs.com | 10.15% | 38.58x |
| creditcards.com | 22.31% | 37.30x |
| compare.com | 1.77% | 34.00x |
| moneycrashers.com | 21.97% | 33.91x |
| moneytalksnews.com | 13.13% | 33.72x |
| transunion.com | 7.97% | 31.94x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to see more of the websites the Finance & Accounting Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 8.25% | 13.70x |
| Smart Travel | 6.31% | 10.70x |
| Credit Unions & Consumer Protection | 0.43% | 10.41x |
| Job Interview Process | 2.30% | 10.29x |
| Survey Websites | 0.07% | 10.20x |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.10% | 9.94x |
| Law School | 11.02% | 9.77x |
| Personal Investment & Advisor Researchers | 8.85% | 9.75x |
| Franchising | 0.28% | 9.69x |
| Insurance Cluster | 3.35% | 9.63x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to see more of the Content Affinities the Finance & Accounting Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other demographic characteristics of the Finance & Accounting Cluster audience?
Sign Up