Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 113.3 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 113.3 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 20.08% 40.60x
Credit Card Researchers 65.09% 37.99x
Unemployment Benefit Researchers 24.53% 32.79x
Identity Theft Protection Researchers 32.65% 28.81x
Retirees 28.19% 25.25x
Women’s Lifestyle Blogs Researchers 9.97% 25.22x
Small Business Opportunity Researchers 13.43% 24.64x
Executive Travelers 7.31% 22.13x
Grandparents 11.70% 21.60x
Luxury Second Home Owners 10.37% 19.78x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.03% 3.00x
Lululemon 0.01% 1.96x
Urban Outfitters 0.01% 1.50x
Maurices 0.02% 1.11x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is moneycrashers.com.

Website Composition Index
moneycrashers.com 30.12% 186.64x
cheapism.com 48.98% 168.90x
savingtoinvest.com 19.64% 168.34x
gobankingrates.com 89.95% 87.91x
247wallst.com 2.18% 42.79x
adimesaved.com 2.16% 41.85x
parentportfolio.com 3.96% 39.27x
houstoncasemanagers.com 2.92% 37.58x
lifeexact.com 2.03% 36.89x
gnd.com 2.02% 36.88x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 0.84% 29.32x
Personal Investment & Advisor Researchers 1.08% 21.05x
Travel, Food, Fashion & Fitness 1.21% 20.13x
Southern California Tourism 0.21% 18.11x
Canada Tax and Finance Research Cluster 0.47% 17.39x
Perfume, Makeup & Cosmetics 0.26% 15.32x
Assorted Topics (Television, Origami, Men's Health) 0.32% 14.21x
Law School 0.27% 14.11x
Quebec Vacations 0.63% 14.08x
Assorted Topics (Events, Tickets, Fitness) 3.50% 13.80x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male