Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 37.51% | 15.90x |
| Credit Score Researchers | 34.11% | 14.42x |
| Personal Investment Researchers | 33.38% | 14.26x |
| Tax Filers | 29.87% | 14.13x |
| Tax Policy Researchers | 30.52% | 13.51x |
| Orlando Activities Researchers | 23.89% | 13.13x |
| Online Legal Document Service Researchers | 28.26% | 13.02x |
| Personal Stock Portfolio Managers | 26.51% | 12.94x |
| Retired Health Insurance Researchers | 22.76% | 12.69x |
| Mortgage Researchers | 30.34% | 12.66x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 1.44x |
| Supreme | 0.01% | 1.38x |
| Jos A. Bank Clothiers | 0.40% | 1.36x |
| Bonobos | 0.10% | 1.32x |
| Armani | 0.04% | 1.32x |
| Mens Wearhouse | 0.63% | 1.31x |
| Uniqlo | 0.02% | 1.29x |
| REI | 0.02% | 1.21x |
| Hugo Boss | 0.04% | 1.21x |
| White House Black Market | 0.34% | 1.19x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.
| Website | Composition | Index |
| bettercreditblog.org | 1.36% | 41.29x |
| irs.com | 5.97% | 37.29x |
| equifax.com | 1.38% | 37.05x |
| creditcards.com | 18.93% | 37.01x |
| compare.com | 1.23% | 34.89x |
| moneycrashers.com | 14.65% | 34.39x |
| hrblock.com | 4.33% | 34.17x |
| moneyning.com | 1.63% | 32.99x |
| wisebread.com | 9.76% | 30.74x |
| moneytalksnews.com | 16.48% | 27.92x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 8.79% | 14.97x |
| Washington D.C. Hotels | 0.01% | 11.83x |
| Job Interview Process | 1.86% | 11.63x |
| Low Budget Shoppers | 1.35% | 11.46x |
| Personal Investment & Advisor Researchers | 8.76% | 11.43x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.09% | 11.36x |
| Accounting | 6.04% | 10.94x |
| Credit Unions & Consumer Protection | 0.38% | 10.93x |
| Law School | 11.43% | 10.93x |
| Smart Travel | 6.26% | 10.63x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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