Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 1.7 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 50.90% 22.45x
Personal Investment Researchers 48.14% 20.78x
Executive Travelers 40.07% 19.64x
Gift Card Researchers 43.56% 19.25x
Credit Score Researchers 46.74% 18.93x
Tax Filers 41.87% 18.90x
Personal Stock Portfolio Managers 37.77% 18.20x
Auto Insurance Shoppers 35.79% 17.47x
Retired Health Insurance Researchers 36.81% 17.19x
Business Filing Researchers 40.36% 17.09x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.79x
Old Navy 0.01% 1.21x
Victoria's Secret 0.01% 1.10x
Carhartt 0.16% 1.09x
Maurices 0.01% 1.06x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is irs.com.

Website Composition Index
irs.com 1.18% 93.90x
creditcards.com 8.10% 90.32x
hrblock.com 1.97% 86.02x
chimebank.com 4.03% 72.91x
wisebread.com 3.60% 71.24x
moneytalksnews.com 16.67% 66.92x
transunion.com 4.94% 66.60x
intuit.com 25.69% 64.17x
gobankingrates.com 22.83% 62.63x
moneyning.com 1.79% 54.50x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.27% 28.19x
Survey Websites 0.03% 21.73x
Environmentally Friendly Cars 0.04% 20.79x
Credit Unions & Consumer Protection 0.26% 20.64x
Personal Investment & Advisor Researchers 8.46% 20.57x
Franchising 0.19% 20.27x
Job Interview Process 0.64% 19.66x
Accounting 4.73% 19.42x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 19.20x
Insurance Cluster 1.65% 19.14x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male