Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 205.1 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 205.1 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 44.00% 22.98x
Executive Travelers 37.68% 21.96x
Gift Card Researchers 37.06% 20.39x
Career Focused Individuals 33.80% 20.35x
Tax Filers 40.07% 19.83x
Personal Investment Researchers 39.62% 19.75x
Personal Stock Portfolio Managers 37.76% 19.70x
Job Seekers 32.14% 19.17x
Orlando Activities Researchers 27.17% 18.94x
Retired Health Insurance Researchers 36.50% 17.86x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Express.

Location Composition Index
Express 0.01% 3.99x
The Childrens Place 0.01% 2.47x
Carhartt 0.02% 0.38x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is intuit.com.

Website Composition Index
intuit.com 11.36% 201.77x
nerdwallet.com 33.55% 158.32x
moneycrashers.com 46.29% 81.11x
gobankingrates.com 33.94% 74.98x
wageworks.com 4.48% 68.46x
cheapism.com 43.49% 65.53x
savingtoinvest.com 13.68% 61.71x
money.com 6.11% 56.62x
findlaw.com 5.49% 42.12x
businesswire.com 3.80% 38.48x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.29% 37.13x
Insurance Cluster 0.36% 31.92x
Personal Finance Researchers 4.52% 29.41x
Mortgages & Insurance 1.86% 26.00x
Pre-Built Home Researchers 0.34% 25.11x
Law School 3.28% 24.82x
Mobile Phone Networks 0.32% 23.81x
Healthcare Jobs 0.20% 23.77x
Retail Industry News 0.27% 23.61x
Telescopes 0.20% 22.60x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male