Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 205.1 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 44.00% | 22.98x |
| Executive Travelers | 37.68% | 21.96x |
| Gift Card Researchers | 37.06% | 20.39x |
| Career Focused Individuals | 33.80% | 20.35x |
| Tax Filers | 40.07% | 19.83x |
| Personal Investment Researchers | 39.62% | 19.75x |
| Personal Stock Portfolio Managers | 37.76% | 19.70x |
| Job Seekers | 32.14% | 19.17x |
| Orlando Activities Researchers | 27.17% | 18.94x |
| Retired Health Insurance Researchers | 36.50% | 17.86x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 3.99x |
| The Childrens Place | 0.01% | 2.47x |
| Carhartt | 0.02% | 0.38x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is intuit.com.
| Website | Composition | Index |
| intuit.com | 11.36% | 201.77x |
| nerdwallet.com | 33.55% | 158.32x |
| moneycrashers.com | 46.29% | 81.11x |
| gobankingrates.com | 33.94% | 74.98x |
| wageworks.com | 4.48% | 68.46x |
| cheapism.com | 43.49% | 65.53x |
| savingtoinvest.com | 13.68% | 61.71x |
| money.com | 6.11% | 56.62x |
| findlaw.com | 5.49% | 42.12x |
| businesswire.com | 3.80% | 38.48x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.29% | 37.13x |
| Insurance Cluster | 0.36% | 31.92x |
| Personal Finance Researchers | 4.52% | 29.41x |
| Mortgages & Insurance | 1.86% | 26.00x |
| Pre-Built Home Researchers | 0.34% | 25.11x |
| Law School | 3.28% | 24.82x |
| Mobile Phone Networks | 0.32% | 23.81x |
| Healthcare Jobs | 0.20% | 23.77x |
| Retail Industry News | 0.27% | 23.61x |
| Telescopes | 0.20% | 22.60x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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