Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 520.2 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 60.41% | 24.33x |
| Executive Travelers | 51.63% | 22.16x |
| Gift Card Researchers | 51.73% | 21.28x |
| Personal Investment Researchers | 57.07% | 21.24x |
| Tax Filers | 50.42% | 20.80x |
| Personal Stock Portfolio Managers | 47.91% | 20.28x |
| Career Focused Individuals | 46.83% | 19.81x |
| Job Seekers | 45.98% | 19.25x |
| Orlando Activities Researchers | 42.83% | 19.18x |
| Auto Insurance Shoppers | 44.52% | 18.86x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 2.78x |
| J. Crew | 0.01% | 2.26x |
| Buckle | 0.02% | 1.80x |
| Maurices | 0.03% | 1.75x |
| Aeropostale | 0.01% | 1.61x |
| White House Black Market | 0.01% | 1.44x |
| LOFT | 0.01% | 1.37x |
| Banana Republic | 0.01% | 1.32x |
| Gap | 0.01% | 1.31x |
| Mens Wearhouse | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 4.39% | 232.39x |
| chimebank.com | 3.19% | 194.95x |
| moneytalksnews.com | 14.14% | 184.03x |
| intuit.com | 24.01% | 175.07x |
| transunion.com | 3.79% | 173.25x |
| gobankingrates.com | 17.17% | 166.19x |
| corporate-office-headquarters.com | 2.40% | 136.69x |
| thetaxadviser.com | 2.56% | 132.83x |
| nerdwallet.com | 64.70% | 117.38x |
| rothira.com | 2.61% | 117.22x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 6.76% | 37.61x |
| Credit Unions & Consumer Protection | 0.22% | 33.71x |
| Franchising | 0.12% | 32.73x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 30.79x |
| Insurance Cluster | 1.06% | 28.52x |
| Institutional Investing | 0.71% | 28.28x |
| Personal Investment & Advisor Researchers | 8.83% | 28.06x |
| Accounting | 4.41% | 27.60x |
| Law School | 6.30% | 26.18x |
| Home Improvement Contractor | 0.06% | 26.08x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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