Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 5.6 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 33.80% 14.58x
Personal Investment Researchers 31.69% 13.54x
Tax Filers 26.26% 12.99x
Tax Policy Researchers 28.03% 12.44x
Orlando Activities Researchers 21.36% 11.57x
Mortgage Researchers 26.59% 11.31x
Retired Budget Healthcare Shoppers 20.39% 11.30x
Retired Health Insurance Researchers 19.72% 11.10x
Online Legal Document Service Researchers 27.15% 10.90x
Texas Activity Researchers 18.60% 10.65x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Everlane.

Location Composition Index
Everlane 0.01% 1.78x
Levi Strauss 0.02% 1.59x
Saint Laurent Paris 0.01% 1.54x
Armani 0.03% 1.51x
Zara 0.04% 1.48x
Uniqlo 0.02% 1.45x
Intermix 0.01% 1.39x
Joe's Jeans 0.01% 1.39x
Ann Taylor 0.03% 1.38x
H&M 0.05% 1.36x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.

Website Composition Index
learnvest.com 1.35% 55.80x
equifax.com 1.45% 49.89x
bettercreditblog.org 1.69% 49.71x
irs.com 8.41% 48.11x
moneyning.com 1.35% 45.45x
creditcards.com 24.21% 42.91x
compare.com 1.66% 41.71x
moneycrashers.com 20.27% 40.80x
hrblock.com 6.12% 39.37x
moneytalksnews.com 13.63% 38.98x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.43% 14.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 11.51x
Smart Travel 6.13% 11.33x
Job Interview Process 2.10% 11.24x
Credit Unions & Consumer Protection 0.42% 11.08x
Law School 11.08% 10.92x
Survey Websites 0.07% 10.71x
Personal Investment & Advisor Researchers 8.82% 10.41x
Low Budget Shoppers 1.81% 10.09x
Franchising 0.27% 9.97x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male