Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 965.4 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 965.4 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 55.05% 20.73x
Personal Investment Researchers 51.68% 19.01x
Executive Travelers 45.87% 18.88x
Gift Card Researchers 47.50% 17.69x
Tax Filers 45.04% 17.39x
Personal Stock Portfolio Managers 40.96% 17.18x
Career Focused Individuals 41.35% 16.07x
Credit Score Researchers 51.14% 16.06x
Auto Insurance Shoppers 39.42% 15.90x
Orlando Activities Researchers 39.70% 15.81x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.52x
Gap 0.01% 1.50x
Maurices 0.02% 1.43x
Journeys 0.01% 1.11x
Carhartt 0.13% 0.96x
Victoria's Secret 0.01% 0.92x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.

Website Composition Index
creditcards.com 6.99% 105.53x
hrblock.com 1.90% 101.55x
chimebank.com 3.75% 88.38x
moneytalksnews.com 15.62% 81.71x
transunion.com 4.37% 79.02x
wisebread.com 2.21% 77.90x
intuit.com 24.96% 77.43x
gobankingrates.com 18.93% 74.35x
corporate-office-headquarters.com 2.82% 63.98x
moneyning.com 2.00% 61.63x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.68% 28.40x
Franchising 0.18% 21.98x
Credit Unions & Consumer Protection 0.26% 21.93x
Insurance Cluster 1.55% 20.84x
Personal Investment & Advisor Researchers 9.20% 20.22x
Accounting 4.81% 19.94x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 19.93x
Job Interview Process 0.57% 19.82x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 19.64x
Survey Websites 0.02% 19.64x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male