Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 3.6 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 43.44% 17.16x
Credit Score Researchers 41.66% 15.71x
Personal Investment Researchers 40.33% 15.67x
Tax Filers 36.99% 15.32x
Tax Policy Researchers 36.85% 14.23x
Personal Stock Portfolio Managers 32.28% 14.22x
Mortgage Researchers 38.00% 13.81x
Orlando Activities Researchers 30.42% 13.65x
Retired Health Insurance Researchers 30.91% 13.61x
Online Legal Document Service Researchers 37.16% 13.60x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Supreme.

Location Composition Index
Supreme 0.01% 1.66x
Bonobos 0.11% 1.47x
Topshop 0.03% 1.44x
Jos A. Bank Clothiers 0.33% 1.36x
Mens Wearhouse 0.54% 1.32x
White House Black Market 0.42% 1.31x
Uniqlo 0.02% 1.22x
Madewell 0.01% 1.21x
Johnston and Murphy 0.59% 1.19x
Buckle 0.30% 1.19x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.

Website Composition Index
bettercreditblog.org 1.04% 60.30x
creditcards.com 14.95% 54.84x
irs.com 4.59% 54.41x
equifax.com 1.24% 52.96x
hrblock.com 3.59% 50.80x
moneycrashers.com 11.99% 46.98x
moneyning.com 1.52% 46.20x
wisebread.com 7.85% 44.84x
moneytalksnews.com 16.86% 38.63x
transunion.com 7.92% 37.67x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.21% 18.28x
Personal Investment & Advisor Researchers 8.68% 14.23x
Low Budget Shoppers 1.09% 13.90x
Accounting 6.02% 13.70x
Job Interview Process 1.51% 13.60x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.08% 13.55x
Environmentally Friendly Cars 0.07% 12.83x
Survey Websites 0.06% 12.78x
Law School 10.80% 12.75x
Credit Unions & Consumer Protection 0.40% 12.27x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male