Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 5.9 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 30.57% 13.74x
Personal Investment Researchers 28.79% 13.30x
Tax Filers 23.71% 11.95x
Tax Policy Researchers 25.02% 11.58x
Online Legal Document Service Researchers 23.51% 10.59x
Mortgage Researchers 23.51% 10.52x
Retired Budget Healthcare Shoppers 20.12% 10.02x
Retired Health Insurance Researchers 18.88% 9.84x
Auto Insurance Shoppers 19.78% 9.73x
Travel Reward Points Enthusiasts 19.67% 9.66x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Everlane.

Location Composition Index
Everlane 0.00% 1.58x
Joe's Jeans 0.00% 1.31x
Columbia 0.01% 1.27x
Free People 0.02% 1.24x
Michael Kors 0.02% 1.23x
The North Face 0.02% 1.20x
Urban Outfitters 0.04% 1.18x
Levi Strauss 0.01% 1.17x
Banana Republic 0.04% 1.16x
American Apparel 0.03% 1.16x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.

Website Composition Index
learnvest.com 1.66% 47.02x
equifax.com 1.49% 43.74x
bettercreditblog.org 1.59% 43.71x
moneyning.com 1.32% 40.08x
irs.com 10.15% 38.58x
creditcards.com 22.31% 37.30x
compare.com 1.77% 34.00x
moneycrashers.com 21.97% 33.91x
moneytalksnews.com 13.13% 33.72x
transunion.com 7.97% 31.94x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.25% 13.70x
Smart Travel 6.31% 10.70x
Credit Unions & Consumer Protection 0.43% 10.41x
Job Interview Process 2.30% 10.29x
Survey Websites 0.07% 10.20x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 9.94x
Law School 11.02% 9.77x
Personal Investment & Advisor Researchers 8.85% 9.75x
Franchising 0.28% 9.69x
Insurance Cluster 3.35% 9.63x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female