Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 42.47% | 17.74x |
| Personal Investment Researchers | 39.87% | 16.67x |
| Credit Score Researchers | 41.25% | 16.19x |
| Tax Filers | 36.07% | 16.02x |
| Gift Card Researchers | 36.27% | 15.67x |
| Personal Stock Portfolio Managers | 31.83% | 14.92x |
| Tax Policy Researchers | 36.21% | 14.75x |
| Mortgage Researchers | 37.78% | 14.26x |
| Retired Health Insurance Researchers | 30.00% | 14.18x |
| Online Legal Document Service Researchers | 36.71% | 14.08x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.44x |
| Brooks Brothers | 0.02% | 1.38x |
| Uniqlo | 0.01% | 1.37x |
| Tommy Bahama | 0.01% | 1.36x |
| Zara | 0.02% | 1.31x |
| Ann Taylor | 0.01% | 1.30x |
| Jos A. Bank Clothiers | 0.03% | 1.29x |
| Michael Kors | 0.03% | 1.27x |
| American Apparel | 0.02% | 1.27x |
| Urban Outfitters | 0.03% | 1.26x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 11.77% | 57.89x |
| irs.com | 3.57% | 56.99x |
| hrblock.com | 2.87% | 54.10x |
| equifax.com | 1.11% | 54.06x |
| wisebread.com | 6.26% | 47.29x |
| moneyning.com | 1.38% | 46.95x |
| transunion.com | 7.05% | 39.98x |
| chimebank.com | 5.00% | 39.51x |
| moneytalksnews.com | 16.70% | 39.14x |
| moneycrashers.com | 15.58% | 38.91x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.63% | 19.16x |
| Personal Investment & Advisor Researchers | 8.21% | 14.95x |
| Survey Websites | 0.05% | 14.14x |
| Accounting | 5.72% | 14.03x |
| Job Interview Process | 1.25% | 13.97x |
| Environmentally Friendly Cars | 0.05% | 13.24x |
| Law School | 10.38% | 12.95x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 12.84x |
| Low Budget Shoppers | 0.97% | 12.82x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.09% | 12.79x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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