Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 309.8 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 309.8 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 42.30% 19.91x
Executive Travelers 33.56% 18.51x
Personal Stock Portfolio Managers 37.82% 18.38x
Unemployment Benefit Researchers 41.58% 18.23x
Tax Filers 37.98% 16.82x
Career Focused Individuals 30.21% 16.80x
Financial News Readers 29.74% 15.96x
Gift Card Researchers 33.56% 15.91x
Retired Health Insurance Researchers 34.75% 15.60x
Job Seekers 29.87% 15.48x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.18x
Forever 21 0.02% 2.22x
Victoria's Secret 0.05% 1.91x
Gymboree 0.02% 1.90x
Aeropostale 0.02% 1.89x
Lane Bryant 0.03% 1.79x
Michael Kors 0.01% 1.66x
Banana Republic 0.02% 1.64x
Express 0.02% 1.58x
Chicos 0.02% 1.56x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is intuit.com.

Website Composition Index
intuit.com 4.18% 207.77x
nerdwallet.com 13.15% 152.13x
moneyning.com 3.18% 130.86x
moneycrashers.com 44.16% 95.01x
greenpath.com 1.74% 93.22x
savingtoinvest.com 16.55% 91.24x
wageworks.com 3.95% 88.45x
gobankingrates.com 58.98% 81.71x
cheapism.com 52.28% 77.85x
timecardcalculator.net 1.50% 66.89x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 3.30% 27.28x
Personal Investment & Advisor Researchers 6.00% 22.85x
Insurance Cluster 0.11% 22.66x
Retail Industry News 0.13% 20.42x
Pre-Built Home Researchers 0.08% 19.78x
Law School 2.12% 18.77x
Accounting 1.61% 18.21x
Mortgages & Insurance 0.87% 17.67x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 17.54x
Business News & Information Readers 0.22% 17.30x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male