Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 33.80% | 14.58x |
| Personal Investment Researchers | 31.69% | 13.54x |
| Tax Filers | 26.26% | 12.99x |
| Tax Policy Researchers | 28.03% | 12.44x |
| Orlando Activities Researchers | 21.36% | 11.57x |
| Mortgage Researchers | 26.59% | 11.31x |
| Retired Budget Healthcare Shoppers | 20.39% | 11.30x |
| Retired Health Insurance Researchers | 19.72% | 11.10x |
| Online Legal Document Service Researchers | 27.15% | 10.90x |
| Texas Activity Researchers | 18.60% | 10.65x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.78x |
| Levi Strauss | 0.02% | 1.59x |
| Saint Laurent Paris | 0.01% | 1.54x |
| Armani | 0.03% | 1.51x |
| Zara | 0.04% | 1.48x |
| Uniqlo | 0.02% | 1.45x |
| Intermix | 0.01% | 1.39x |
| Joe's Jeans | 0.01% | 1.39x |
| Ann Taylor | 0.03% | 1.38x |
| H&M | 0.05% | 1.36x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is learnvest.com.
| Website | Composition | Index |
| learnvest.com | 1.35% | 55.80x |
| equifax.com | 1.45% | 49.89x |
| bettercreditblog.org | 1.69% | 49.71x |
| irs.com | 8.41% | 48.11x |
| moneyning.com | 1.35% | 45.45x |
| creditcards.com | 24.21% | 42.91x |
| compare.com | 1.66% | 41.71x |
| moneycrashers.com | 20.27% | 40.80x |
| hrblock.com | 6.12% | 39.37x |
| moneytalksnews.com | 13.63% | 38.98x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 8.43% | 14.11x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.09% | 11.51x |
| Smart Travel | 6.13% | 11.33x |
| Job Interview Process | 2.10% | 11.24x |
| Credit Unions & Consumer Protection | 0.42% | 11.08x |
| Law School | 11.08% | 10.92x |
| Survey Websites | 0.07% | 10.71x |
| Personal Investment & Advisor Researchers | 8.82% | 10.41x |
| Low Budget Shoppers | 1.81% | 10.09x |
| Franchising | 0.27% | 9.97x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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