Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 540.2 Thousand Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 540.2 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 40.93% 20.14x
Executive Travelers 35.86% 19.58x
Career Focused Individuals 33.81% 17.99x
Personal Stock Portfolio Managers 37.21% 17.65x
Tax Filers 38.34% 17.50x
Personal Investment Researchers 37.85% 17.21x
Gift Card Researchers 35.02% 17.15x
Orlando Activities Researchers 26.58% 16.57x
Job Seekers 32.23% 16.38x
Retired Health Insurance Researchers 35.54% 15.71x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 2.40x
Jos A. Bank Clothiers 0.02% 2.31x
J. Crew 0.01% 1.76x
Gap 0.01% 1.50x
The Childrens Place 0.02% 1.43x
Buckle 0.02% 1.30x
Journeys 0.02% 1.14x
Victoria's Secret 0.02% 1.07x
Maurices 0.02% 0.99x
Express 0.01% 0.97x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is moneytalksnews.com.

Website Composition Index
moneytalksnews.com 4.69% 218.30x
intuit.com 8.96% 201.50x
nerdwallet.com 24.57% 142.97x
smartaboutmoney.org 2.22% 121.94x
moneyning.com 3.30% 117.94x
taxfoundation.org 1.86% 94.21x
greenpath.com 1.84% 85.65x
moneycrashers.com 45.37% 82.24x
wageworks.com 4.68% 79.38x
gobankingrates.com 44.49% 76.23x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.20% 32.77x
Insurance Cluster 0.26% 29.66x
Personal Finance Researchers 4.19% 28.20x
Mortgages & Insurance 1.53% 23.37x
Illinois 0.20% 22.51x
Pre-Built Home Researchers 0.21% 21.41x
Law School 2.98% 21.38x
Personal Investment & Advisor Researchers 7.15% 20.63x
Business News & Information Readers 0.58% 20.46x
Accounting 2.24% 20.44x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male