Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 309.8 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 42.30% | 19.91x |
| Executive Travelers | 33.56% | 18.51x |
| Personal Stock Portfolio Managers | 37.82% | 18.38x |
| Unemployment Benefit Researchers | 41.58% | 18.23x |
| Tax Filers | 37.98% | 16.82x |
| Career Focused Individuals | 30.21% | 16.80x |
| Financial News Readers | 29.74% | 15.96x |
| Gift Card Researchers | 33.56% | 15.91x |
| Retired Health Insurance Researchers | 34.75% | 15.60x |
| Job Seekers | 29.87% | 15.48x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Curious about what else the Finance & Accounting Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 3.18x |
| Forever 21 | 0.02% | 2.22x |
| Victoria's Secret | 0.05% | 1.91x |
| Gymboree | 0.02% | 1.90x |
| Aeropostale | 0.02% | 1.89x |
| Lane Bryant | 0.03% | 1.79x |
| Michael Kors | 0.01% | 1.66x |
| Banana Republic | 0.02% | 1.64x |
| Express | 0.02% | 1.58x |
| Chicos | 0.02% | 1.56x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to find more of the Finance & Accounting Cluster audience in the real world?
Sign Up
WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is intuit.com.
| Website | Composition | Index |
| intuit.com | 4.18% | 207.77x |
| nerdwallet.com | 13.15% | 152.13x |
| moneyning.com | 3.18% | 130.86x |
| moneycrashers.com | 44.16% | 95.01x |
| greenpath.com | 1.74% | 93.22x |
| savingtoinvest.com | 16.55% | 91.24x |
| wageworks.com | 3.95% | 88.45x |
| gobankingrates.com | 58.98% | 81.71x |
| cheapism.com | 52.28% | 77.85x |
| timecardcalculator.net | 1.50% | 66.89x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to see more of the websites the Finance & Accounting Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 3.30% | 27.28x |
| Personal Investment & Advisor Researchers | 6.00% | 22.85x |
| Insurance Cluster | 0.11% | 22.66x |
| Retail Industry News | 0.13% | 20.42x |
| Pre-Built Home Researchers | 0.08% | 19.78x |
| Law School | 2.12% | 18.77x |
| Accounting | 1.61% | 18.21x |
| Mortgages & Insurance | 0.87% | 17.67x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.12% | 17.54x |
| Business News & Information Readers | 0.22% | 17.30x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Want to see more of the Content Affinities the Finance & Accounting Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Finance & Accounting Cluster audience?
Sign Up