Dstillery Audiences

FINANCE & ACCOUNTING CLUSTER

Audience Size: 3.8 Million Devices

Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 42.47% 17.74x
Personal Investment Researchers 39.87% 16.67x
Credit Score Researchers 41.25% 16.19x
Tax Filers 36.07% 16.02x
Gift Card Researchers 36.27% 15.67x
Personal Stock Portfolio Managers 31.83% 14.92x
Tax Policy Researchers 36.21% 14.75x
Mortgage Researchers 37.78% 14.26x
Retired Health Insurance Researchers 30.00% 14.18x
Online Legal Document Service Researchers 36.71% 14.08x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.44x
Brooks Brothers 0.02% 1.38x
Uniqlo 0.01% 1.37x
Tommy Bahama 0.01% 1.36x
Zara 0.02% 1.31x
Ann Taylor 0.01% 1.30x
Jos A. Bank Clothiers 0.03% 1.29x
Michael Kors 0.03% 1.27x
American Apparel 0.02% 1.27x
Urban Outfitters 0.03% 1.26x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is creditcards.com.

Website Composition Index
creditcards.com 11.77% 57.89x
irs.com 3.57% 56.99x
hrblock.com 2.87% 54.10x
equifax.com 1.11% 54.06x
wisebread.com 6.26% 47.29x
moneyning.com 1.38% 46.95x
transunion.com 7.05% 39.98x
chimebank.com 5.00% 39.51x
moneytalksnews.com 16.70% 39.14x
moneycrashers.com 15.58% 38.91x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 7.63% 19.16x
Personal Investment & Advisor Researchers 8.21% 14.95x
Survey Websites 0.05% 14.14x
Accounting 5.72% 14.03x
Job Interview Process 1.25% 13.97x
Environmentally Friendly Cars 0.05% 13.24x
Law School 10.38% 12.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 12.84x
Low Budget Shoppers 0.97% 12.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 12.79x
Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male