Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 300.9 thousand unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 26.54% | 23.65x |
| Small Business Opportunity Researchers | 28.01% | 19.43x |
| Personal Stock Portfolio Managers | 26.04% | 18.79x |
| Credit Card Researchers | 27.91% | 18.71x |
| Unemployment Benefit Researchers | 26.01% | 17.82x |
| Retirees | 24.79% | 16.87x |
| Financial News Readers | 17.41% | 15.81x |
| Executive Travelers | 15.73% | 15.55x |
| Vodka Enthusiasts | 14.35% | 15.41x |
| Grandparents | 20.49% | 15.37x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 2.22x |
| American Eagle Outfitters | 0.02% | 1.67x |
| Forever 21 | 0.01% | 1.46x |
| LOFT | 0.02% | 1.46x |
| Victoria's Secret | 0.03% | 1.45x |
| Gymboree | 0.01% | 1.44x |
| J. Crew | 0.01% | 1.42x |
| Lane Bryant | 0.02% | 1.37x |
| Zumiez | 0.01% | 1.28x |
| Express | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is nerdwallet.com.
| Website | Composition | Index |
| nerdwallet.com | 3.99% | 108.11x |
| moneyning.com | 1.95% | 104.84x |
| moneycrashers.com | 33.40% | 91.90x |
| savingtoinvest.com | 17.53% | 87.65x |
| cheapism.com | 55.63% | 86.84x |
| wageworks.com | 2.82% | 74.30x |
| timecardcalculator.net | 1.72% | 64.40x |
| gobankingrates.com | 82.67% | 63.24x |
| calculatehours.com | 2.22% | 60.77x |
| investedwallet.com | 1.92% | 38.50x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 2.81% | 20.61x |
| Personal Finance Researchers | 1.45% | 19.80x |
| Travel, Food, Fashion & Fitness | 1.95% | 16.41x |
| Perfume, Makeup & Cosmetics | 0.26% | 15.30x |
| Assorted Topics (Events, Tickets, Fitness) | 4.32% | 14.24x |
| Nutrition & Diabetic Living | 0.08% | 14.19x |
| Healthcare Jobs | 0.11% | 13.74x |
| Law School | 0.78% | 12.43x |
| Retail Industry News | 0.05% | 12.42x |
| Corporate Employment Pages | 0.31% | 12.33x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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