FINANCE & ACCOUNTING CLUSTER

Audience Size: 5.8 Million Devices

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Explore the Finance & Accounting Cluster Audience

Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.

INTERESTS

The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.

Interest	Composition	Index
Credit Card Researchers	32.74%	13.76x
Personal Investment Researchers	30.02%	13.37x
Tax Filers	24.31%	11.84x
Tax Policy Researchers	26.76%	11.44x
Mortgage Researchers	24.62%	10.46x
Telecom Industry	18.40%	10.19x
Retired Budget Healthcare Shoppers	20.23%	10.02x
Retired Health Insurance Researchers	19.06%	9.77x
Auto Insurance Shoppers	20.42%	9.63x
Travel Reward Points Enthusiasts	21.06%	9.61x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

APPAREL RETAILERS

The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.00%	1.45x
Lorna Jane	0.00%	1.32x
Calvin Klein	0.01%	1.30x
Club Monaco	0.01%	1.30x
Intermix	0.01%	1.28x
American Apparel	0.03%	1.26x
Levi Strauss	0.01%	1.26x
Armani	0.02%	1.25x
Uniqlo	0.01%	1.25x
Forever 21	0.04%	1.24x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

WEBSITES

The Finance & Accounting Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Finance & Accounting Cluster audience is readyforzero.com.

Website	Composition	Index
readyforzero.com	0.82%	55.36x
freecreditreport.com	0.06%	54.71x
asapcreditcard.com	0.05%	54.59x
savingtoinvest.com	0.38%	52.59x
policygenius.com	0.25%	51.85x
rapidtax.com	0.35%	51.81x
credible.com	0.06%	51.40x
learnvest.com	2.04%	49.63x
libertytax.com	0.78%	48.50x
equifax.com	1.65%	47.08x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.

Content Affinity	Composition	Index
Personal Finance Researchers	8.33%	13.78x
Smart Travel	6.61%	10.73x
Credit Unions & Consumer Protection	0.48%	10.68x
Survey Websites	0.08%	10.51x
Job Interview Process	2.45%	10.19x
Personal Investment & Advisor Researchers	8.81%	9.78x
Low Budget Shoppers	2.05%	9.76x
Law School	11.23%	9.68x
Insurance Cluster	3.40%	9.64x
Franchising	0.28%	9.46x

Composition Percentage: The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.

Index: A comparison of the Finance & Accounting Cluster audience to the internet population.

DEMOGRAPHICS

The Finance & Accounting Cluster audience resonates most for the following age and income brackets.

Age

25-34

Income

$50,000-$74,999