Explore the Finance & Accounting Cluster Audience
Below you'll find more information about the Finance & Accounting Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Finance & Accounting Cluster audience.
INTERESTS
The Finance & Accounting Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finance & Accounting Cluster audience is Credit Card Researchers.
| Interest | Composition | Index |
| Credit Card Researchers | 43.44% | 17.16x |
| Credit Score Researchers | 41.66% | 15.71x |
| Personal Investment Researchers | 40.33% | 15.67x |
| Tax Filers | 36.99% | 15.32x |
| Tax Policy Researchers | 36.85% | 14.23x |
| Personal Stock Portfolio Managers | 32.28% | 14.22x |
| Mortgage Researchers | 38.00% | 13.81x |
| Orlando Activities Researchers | 30.42% | 13.65x |
| Retired Health Insurance Researchers | 30.91% | 13.61x |
| Online Legal Document Service Researchers | 37.16% | 13.60x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Interest attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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APPAREL RETAILERS
The Finance & Accounting Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finance & Accounting Cluster audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.66x |
| Bonobos | 0.11% | 1.47x |
| Topshop | 0.03% | 1.44x |
| Jos A. Bank Clothiers | 0.33% | 1.36x |
| Mens Wearhouse | 0.54% | 1.32x |
| White House Black Market | 0.42% | 1.31x |
| Uniqlo | 0.02% | 1.22x |
| Madewell | 0.01% | 1.21x |
| Johnston and Murphy | 0.59% | 1.19x |
| Buckle | 0.30% | 1.19x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Location attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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WEBSITES
The Finance & Accounting Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Finance & Accounting Cluster audience is bettercreditblog.org.
| Website | Composition | Index |
| bettercreditblog.org | 1.04% | 60.30x |
| creditcards.com | 14.95% | 54.84x |
| irs.com | 4.59% | 54.41x |
| equifax.com | 1.24% | 52.96x |
| hrblock.com | 3.59% | 50.80x |
| moneycrashers.com | 11.99% | 46.98x |
| moneyning.com | 1.52% | 46.20x |
| wisebread.com | 7.85% | 44.84x |
| moneytalksnews.com | 16.86% | 38.63x |
| transunion.com | 7.92% | 37.67x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Web attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finance & Accounting Cluster audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 8.21% | 18.28x |
| Personal Investment & Advisor Researchers | 8.68% | 14.23x |
| Low Budget Shoppers | 1.09% | 13.90x |
| Accounting | 6.02% | 13.70x |
| Job Interview Process | 1.51% | 13.60x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.08% | 13.55x |
| Environmentally Friendly Cars | 0.07% | 12.83x |
| Survey Websites | 0.06% | 12.78x |
| Law School | 10.80% | 12.75x |
| Credit Unions & Consumer Protection | 0.40% | 12.27x |
Composition Percentage:
The overlap percentage between the Finance & Accounting Cluster audience and the Content Affinity attribute.
Index: A comparison of the Finance & Accounting Cluster audience to the internet population.
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DEMOGRAPHICS
The Finance & Accounting Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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