Dstillery Audiences

FIRE FIGHTING

Audience Size: 120.4 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 120.4 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 44.25% 18.13x
Farming Simulator Video Game Fans 39.62% 13.91x
Commercial Truck Researchers 34.32% 13.36x
Power Tools Shoppers 31.45% 13.06x
Hunters 36.65% 12.65x
Truck Shoppers 33.95% 12.34x
Gun Rights Advocates 34.86% 11.95x
Quads and ATV Enthusiasts 33.84% 11.65x
Outdoors Enthusiasts 30.00% 11.39x
Jeep Vehicle Shoppers 28.43% 11.07x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Express Outlets.

Location Composition Index
Express Outlets 0.04% 3.48x
Uniqlo 0.02% 2.41x
Club Monaco 0.02% 2.37x
Forever 21 0.07% 2.07x
Belk 0.02% 2.00x
Supreme 0.02% 1.91x
Urban Outfitters 0.04% 1.64x
Zara 0.02% 1.51x
Lane Bryant 0.04% 1.41x
Brooks Brothers 0.02% 1.29x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 65.12% 449.75x
ems1.com 21.58% 174.86x
nfpa.org 14.55% 118.11x
511tactical.com 6.35% 85.98x
galls.com 24.96% 85.86x
timesreporter.com 3.72% 82.45x
broadcastify.com 6.78% 82.39x
rammount.com 3.60% 75.91x
policemag.com 5.37% 69.12x
lapolicegear.com 5.01% 54.72x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 16.46% 53.20x
Auctions & Repossessions 2.78% 32.64x
Amateur Radios 8.42% 30.56x
Flags & Trump 0.15% 30.01x
Trucks 8.07% 29.67x
Health & Safety Compliance 1.91% 29.00x
Trucking 11.28% 21.16x
Rural Living 0.12% 21.01x
Auto Body Upkeep & Repair Researchers 4.22% 19.17x
General Interest 0.27% 18.27x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male