Explore the Fire Fighting Audience
Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Fire Fighting audience.
INTERESTS
The Fire Fighting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fire Fighting audience is First Responders.
| Interest | Composition | Index |
| First Responders | 94.55% | 38.44x |
| Work Boots & Safety Footwear Shoppers | 42.73% | 17.03x |
| Law Enforcement Officers | 25.45% | 12.98x |
| Power Tools Shoppers | 28.18% | 12.17x |
| Scuba Diving Enthusiasts | 32.73% | 12.07x |
| Promotional Products Purchasers | 26.36% | 11.66x |
| Tailgate Enthusiasts | 28.18% | 11.52x |
| Utility Workwear Shoppers | 26.36% | 11.34x |
| RV Owners and Upgraders | 26.36% | 11.34x |
| Truck Shoppers | 31.82% | 11.32x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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APPAREL RETAILERS
The Fire Fighting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fire Fighting audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.29% | 4.92x |
| Journeys | 0.19% | 3.24x |
| Maurices | 0.19% | 2.52x |
| Madewell | 0.02% | 2.29x |
| Supreme | 0.02% | 1.91x |
| The Childrens Place | 0.10% | 1.89x |
| Buckle | 0.09% | 1.69x |
| Bonobos | 0.01% | 1.31x |
| Tommy Bahama | 0.01% | 1.31x |
| Victoria's Secret | 0.09% | 1.22x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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WEBSITES
The Fire Fighting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fire Fighting audience is lawenforcementtoday.com.
| Website | Composition | Index |
| lawenforcementtoday.com | 14.90% | 23.90x |
| governmentjobs.com | 24.76% | 21.12x |
| wearethemighty.com | 12.47% | 18.94x |
| cnsnews.com | 8.34% | 16.23x |
| wideopenspaces.com | 10.13% | 15.08x |
| taskandpurpose.com | 12.86% | 14.78x |
| bongino.com | 7.42% | 14.65x |
| ford-trucks.com | 11.54% | 13.93x |
| wfmz.com | 7.53% | 13.62x |
| wjla.com | 9.47% | 13.06x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fire Fighting audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 5.10% | 38.61x |
| Garden Power Equipment | 2.16% | 14.62x |
| Military & Law Enforcement | 12.75% | 14.55x |
| Bulgaria Cluster | 0.18% | 12.94x |
| Muscle Cars | 8.24% | 12.61x |
| Space & National Security | 3.92% | 12.40x |
| US Military Cluster | 3.14% | 12.28x |
| Gun Enthusiast - Rifles & Ammo | 2.55% | 11.71x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 3.33% | 11.65x |
| Fox News Content Consumers | 4.12% | 11.09x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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DEMOGRAPHICS
The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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