Dstillery Audiences

FIRE FIGHTING

Audience Size: 84.8 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 84.8 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 92.50% 35.73x
Law Enforcement Officers 44.10% 18.15x
Work Boots & Safety Footwear Shoppers 44.43% 17.28x
Power Tools Shoppers 38.70% 15.35x
Hunters 36.38% 13.79x
Truck Shoppers 36.16% 13.78x
Farming Simulator Video Game Fans 38.04% 13.74x
Outdoors Enthusiasts 35.83% 13.37x
Product Manuals Researchers 31.64% 13.34x
Commercial Truck Researchers 31.64% 13.27x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 75.07% 332.09x
ems1.com 24.36% 131.53x
nfpa.org 19.89% 120.86x
galls.com 22.76% 108.07x
broadcastify.com 8.09% 88.48x
lapolicegear.com 4.24% 71.62x
govdeals.com 9.02% 63.78x
odmp.org 6.96% 51.58x
policeone.com 16.39% 40.85x
lawofficer.com 4.74% 40.79x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 14.54% 68.68x
Amateur Radios 7.22% 41.77x
Auctions & Repossessions 2.21% 40.18x
Health & Safety Compliance 1.49% 38.10x
Trucks 6.62% 35.57x
Trucking 10.10% 23.27x
Auto Body Upkeep & Repair Researchers 3.61% 21.99x
Car Keys, Locks & Remotes 6.46% 21.41x
Electronic Cabling 0.90% 21.32x
Airsoft & Paintball Equipment 0.62% 20.76x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male