Dstillery Audiences

FIRE FIGHTING

Audience Size: 107.5 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 46.30% 18.10x
Farming Simulator Video Game Fans 42.13% 14.02x
Commercial Truck Researchers 36.72% 13.52x
Power Tools Shoppers 34.83% 13.23x
Hunters 38.52% 12.58x
Truck Shoppers 37.32% 12.35x
Gun Rights Advocates 38.82% 12.22x
Quads and ATV Enthusiasts 36.30% 11.83x
Diesel Vehicle Shoppers 35.71% 11.43x
Jeep Vehicle Shoppers 31.60% 11.19x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Express Outlets.

Location Composition Index
Express Outlets 0.04% 3.48x
Intermix 0.02% 2.81x
Uniqlo 0.03% 1.92x
Supreme 0.02% 1.91x
Aeropostale 0.08% 1.70x
REI 0.02% 1.28x
White House Black Market 0.39% 1.20x
Free People 0.02% 1.14x
Talbots 0.04% 1.12x
Forever 21 0.05% 1.11x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 63.28% 480.43x
ems1.com 21.86% 169.97x
nfpa.org 12.17% 129.28x
galls.com 25.57% 97.95x
511tactical.com 7.77% 88.41x
broadcastify.com 7.31% 80.36x
rammount.com 3.90% 76.41x
policemag.com 4.73% 69.39x
lapolicegear.com 4.23% 62.77x
govdeals.com 11.57% 54.08x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 1.88% 97.40x
Police Gear 17.78% 57.74x
Auctions & Repossessions 3.14% 33.11x
Amateur Radios 9.21% 31.39x
Health & Safety Compliance 2.20% 29.67x
Trucks 8.80% 29.41x
Flags & Trump 0.12% 21.89x
Trucking 12.47% 20.74x
Auto Body Upkeep & Repair Researchers 4.82% 19.71x
Rural Living 0.13% 19.35x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male