Dstillery Audiences

FIRE FIGHTING

Audience Size: 22 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 95.35% 39.48x
Law Enforcement Officers 50.00% 24.21x
Work Boots & Safety Footwear Shoppers 51.94% 21.10x
Power Tools Shoppers 46.51% 18.67x
First Aid Researchers 37.21% 18.65x
Product Manuals Researchers 39.15% 17.71x
Newly Recruited Military Personnel 42.25% 17.68x
Getting Off the Grid Travelers 37.60% 17.16x
Jeep Vehicle Shoppers 40.31% 16.56x
Marines 31.78% 16.45x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Old Navy.

Location Composition Index
Old Navy 0.08% 3.70x
Journeys 0.08% 3.53x
Michael Kors 0.02% 2.32x
Madewell 0.02% 2.29x
Forever 21 0.02% 2.12x
Gap 0.01% 1.99x
Banana Republic 0.02% 1.94x
Supreme 0.02% 1.91x
Maurices 0.04% 1.86x
Victoria's Secret 0.04% 1.64x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 12.96% 32.20x
autoanything.com 10.84% 28.48x
manualslib.com 10.48% 27.53x
cityspark.com 17.90% 27.32x
findlaw.com 7.28% 26.86x
americanmilitarynews.com 8.29% 26.73x
speedsociety.com 10.45% 26.37x
fox43.com 11.70% 26.06x
equipmenttrader.com 10.07% 25.87x
dailyarmy.com 7.83% 25.59x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 8.07% 131.51x
Trucks 3.21% 62.52x
Car Keys, Locks & Remotes 2.97% 46.02x
Auto Body Upkeep & Repair Researchers 1.65% 33.34x
Garden Power Equipment 6.01% 32.61x
Crossfit & Obstacle Race Enthusiasts 1.32% 27.84x
Power Tools 3.54% 26.75x
Design Software 4.78% 26.59x
Trucking 6.51% 24.75x
Custom Printing 1.15% 23.26x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male