Explore the Fire Fighting Audience
Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 115.8 thousand unique devices whose actions qualify for the Fire Fighting audience.
INTERESTS
The Fire Fighting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fire Fighting audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 30.62% | 14.06x |
| Commercial Truck Researchers | 29.08% | 13.28x |
| Quads and ATV Enthusiasts | 30.22% | 12.77x |
| Gun Rights Advocates | 28.27% | 12.25x |
| Law Enforcement Officers | 47.92% | 11.98x |
| Outdoors Enthusiasts | 27.30% | 11.90x |
| Jeep Vehicle Shoppers | 24.48% | 11.89x |
| Hunters | 24.88% | 11.69x |
| Dodge Vehicle Shoppers | 25.98% | 11.68x |
| Truck Drivers | 23.35% | 11.65x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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APPAREL RETAILERS
The Fire Fighting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fire Fighting audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.59x |
| Victoria's Secret | 0.03% | 0.65x |
| Zara | 0.01% | 0.60x |
| H&M | 0.01% | 0.58x |
| Zumiez | 0.01% | 0.38x |
| Old Navy | 0.02% | 0.36x |
| Gap | 0.01% | 0.12x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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WEBSITES
The Fire Fighting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.
| Website | Composition | Index |
| firerescue1.com | 40.70% | 774.53x |
| ems1.com | 10.14% | 177.30x |
| nfpa.org | 25.04% | 144.02x |
| galls.com | 25.69% | 134.53x |
| lapolicegear.com | 6.89% | 109.64x |
| 511tactical.com | 8.67% | 77.30x |
| officer.com | 4.53% | 70.72x |
| govdeals.com | 10.37% | 67.35x |
| 4statetrucks.com | 2.34% | 52.97x |
| dieselpowerproducts.com | 4.07% | 49.70x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 19.47% | 57.13x |
| Auctions & Repossessions | 4.11% | 35.62x |
| Amateur Radios | 8.94% | 33.28x |
| Trucks | 10.51% | 28.18x |
| Health & Safety Compliance | 2.61% | 24.51x |
| Trucking | 15.42% | 21.12x |
| Auto Body Upkeep & Repair Researchers | 6.57% | 18.43x |
| Military & Law Enforcement | 2.77% | 18.35x |
| Car Keys, Locks & Remotes | 8.29% | 18.13x |
| Power Tools | 7.18% | 17.18x |
Composition Percentage:
The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
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DEMOGRAPHICS
The Fire Fighting audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999
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