Dstillery Audiences

FIRE FIGHTING

Audience Size: 10.5 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 94.55% 38.44x
Work Boots & Safety Footwear Shoppers 42.73% 17.03x
Law Enforcement Officers 25.45% 12.98x
Power Tools Shoppers 28.18% 12.17x
Scuba Diving Enthusiasts 32.73% 12.07x
Promotional Products Purchasers 26.36% 11.66x
Tailgate Enthusiasts 28.18% 11.52x
Utility Workwear Shoppers 26.36% 11.34x
RV Owners and Upgraders 26.36% 11.34x
Truck Shoppers 31.82% 11.32x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Old Navy.

Location Composition Index
Old Navy 0.29% 4.92x
Journeys 0.19% 3.24x
Maurices 0.19% 2.52x
Madewell 0.02% 2.29x
Supreme 0.02% 1.91x
The Childrens Place 0.10% 1.89x
Buckle 0.09% 1.69x
Bonobos 0.01% 1.31x
Tommy Bahama 0.01% 1.31x
Victoria's Secret 0.09% 1.22x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is lawenforcementtoday.com.

Website Composition Index
lawenforcementtoday.com 14.90% 23.90x
governmentjobs.com 24.76% 21.12x
wearethemighty.com 12.47% 18.94x
cnsnews.com 8.34% 16.23x
wideopenspaces.com 10.13% 15.08x
taskandpurpose.com 12.86% 14.78x
bongino.com 7.42% 14.65x
ford-trucks.com 11.54% 13.93x
wfmz.com 7.53% 13.62x
wjla.com 9.47% 13.06x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Design Software.

Content Affinity Composition Index
Design Software 5.10% 38.61x
Garden Power Equipment 2.16% 14.62x
Military & Law Enforcement 12.75% 14.55x
Bulgaria Cluster 0.18% 12.94x
Muscle Cars 8.24% 12.61x
Space & National Security 3.92% 12.40x
US Military Cluster 3.14% 12.28x
Gun Enthusiast - Rifles & Ammo 2.55% 11.71x
Assorted Topics (Conservative News, Politics, Viral Media) 3.33% 11.65x
Fox News Content Consumers 4.12% 11.09x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male