Dstillery Audiences

FIRE FIGHTING

Audience Size: 18.3 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 99.32% 35.23x
Work Boots & Safety Footwear Shoppers 43.24% 15.29x
Law Enforcement Officers 34.46% 14.43x
Power Tools Shoppers 39.19% 14.37x
Gun Violence Researchers 28.38% 12.81x
GIS Users 35.14% 12.77x
Marines 27.70% 12.62x
Newly Recruited Military Personnel 37.16% 12.60x
Speedway Event Enthusiasts 37.16% 12.47x
Arizona Wildcats Fans 31.08% 12.07x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 2.32x
Madewell 0.02% 2.29x
Gap 0.01% 1.99x
Supreme 0.02% 1.91x
Maurices 0.04% 1.86x
Victoria's Secret 0.04% 1.64x
Dressbarn 0.01% 1.54x
Bonobos 0.01% 1.31x
Tommy Bahama 0.01% 1.31x
Uniqlo 0.01% 1.20x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is cityspark.com.

Website Composition Index
cityspark.com 10.20% 31.56x
commercialtrucktrader.com 13.02% 27.98x
speedsociety.com 8.83% 25.87x
lawofficer.com 8.32% 25.23x
ammoland.com 9.75% 25.02x
equipmenttrader.com 10.00% 23.09x
wearethemighty.com 15.74% 21.64x
fox43.com 8.59% 21.49x
fetchsport.com 7.98% 20.31x
lawenforcementtoday.com 23.94% 20.30x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 4.06% 25.29x
Design Software 5.41% 23.89x
Right Wing Blogs - Conspiracy Theories 4.81% 17.72x
Military & Law Enforcement 17.89% 16.21x
Gun Enthusiast - Hunting & Self Defense 11.43% 15.86x
Trucking 4.21% 15.34x
Online Ticket Buyers 1.50% 13.57x
Antiques & Auctions 1.65% 12.95x
Bulgaria Cluster 0.18% 12.94x
Power Tools 1.80% 12.76x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male