Dstillery Audiences

FIRE FIGHTING

Audience Size: 124.2 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 29.32% 13.89x
Power Tools Shoppers 26.23% 13.81x
Farming Simulator Video Game Fans 31.19% 13.44x
Commercial Truck Researchers 27.43% 12.90x
Quads and ATV Enthusiasts 28.30% 12.52x
Law Enforcement Officers 47.36% 12.07x
Jeep Vehicle Shoppers 22.28% 11.76x
Gun Rights Advocates 26.58% 11.54x
Dodge Vehicle Shoppers 25.14% 11.48x
Hunters 24.35% 11.38x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Carhartt.

Location Composition Index
Carhartt 0.39% 2.16x
Lululemon 0.06% 1.34x
Coach 0.05% 0.95x
Old Navy 0.04% 0.80x
Victoria's Secret 0.05% 0.71x
The Childrens Place 0.02% 0.57x
Chicos 0.02% 0.55x
American Eagle Outfitters 0.02% 0.50x
Gap 0.03% 0.36x
Talbots 0.01% 0.18x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 45.70% 652.82x
ems1.com 12.02% 167.49x
nfpa.org 23.00% 132.11x
galls.com 26.13% 118.32x
lapolicegear.com 5.70% 103.67x
policemag.com 3.71% 76.30x
broadcastify.com 4.91% 74.31x
511tactical.com 9.31% 66.57x
govdeals.com 10.38% 63.21x
officer.com 5.01% 61.20x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 18.81% 51.70x
Auctions & Repossessions 3.92% 34.19x
Amateur Radios 9.17% 31.84x
Trucks 10.04% 27.36x
Health & Safety Compliance 2.42% 25.38x
Trucking 14.82% 19.95x
Military & Law Enforcement 3.62% 18.00x
Auto Body Upkeep & Repair Researchers 6.19% 17.62x
Car Keys, Locks & Remotes 8.33% 16.82x
Power Tools 6.64% 16.43x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male