Dstillery Audiences

FIRE FIGHTING

Audience Size: 120.9 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 120.9 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Farming Simulator Video Game Fans.

Interest Composition Index
Farming Simulator Video Game Fans 30.62% 16.99x
Power Tools Shoppers 25.76% 16.11x
Commercial Truck Researchers 26.84% 15.34x
Truck Shoppers 29.71% 14.18x
Law Enforcement Officers 49.22% 13.73x
Gun Rights Advocates 26.03% 13.46x
Model Building Hobbyists 22.06% 13.44x
Quads and ATV Enthusiasts 27.35% 13.40x
Hunters 24.93% 13.39x
Product Manuals Researchers 20.84% 13.22x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Carhartt.

Location Composition Index
Carhartt 0.12% 2.66x
Mens Wearhouse 0.31% 0.93x
Jos A. Bank Clothiers 0.16% 0.79x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 57.64% 537.42x
ems1.com 17.24% 166.21x
nfpa.org 18.48% 142.65x
galls.com 26.38% 109.18x
rammount.com 3.52% 79.68x
broadcastify.com 6.92% 79.50x
511tactical.com 9.12% 77.94x
policemag.com 4.28% 71.73x
officer.com 5.10% 68.38x
govdeals.com 11.01% 56.20x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 1.88% 97.40x
Police Gear 17.85% 52.87x
Amateur Radios 9.05% 31.87x
Auctions & Repossessions 3.36% 30.47x
Health & Safety Compliance 2.32% 28.20x
Trucks 8.96% 26.10x
Trucking 13.58% 19.51x
Military & Law Enforcement 6.49% 18.12x
Auto Body Upkeep & Repair Researchers 5.32% 17.78x
Power Tools 5.46% 16.48x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male