Dstillery Audiences

FIRE FIGHTING

Audience Size: 92.2 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 92.2 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 46.58% 16.16x
Power Tools Shoppers 38.47% 14.24x
Truck Shoppers 39.82% 13.66x
Farming Simulator Video Game Fans 38.27% 13.07x
Commercial Truck Researchers 35.48% 12.99x
Diesel Vehicle Shoppers 38.28% 12.58x
Gun Rights Advocates 40.33% 12.49x
Quads and ATV Enthusiasts 37.24% 12.41x
Product Manuals Researchers 31.84% 12.29x
Hunters 35.94% 12.16x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.29x
Bonobos 0.02% 2.14x
Zara 0.04% 2.02x
Supreme 0.02% 1.91x
Charlotte Russe 0.01% 1.83x
Carhartt 0.47% 1.55x
Jos A. Bank Clothiers 0.05% 1.45x
Armani 0.02% 1.16x
Chicos 0.05% 1.15x
Journeys 0.11% 1.11x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 64.12% 423.76x
ems1.com 17.80% 152.55x
nfpa.org 17.62% 123.71x
galls.com 28.35% 96.86x
511tactical.com 6.81% 88.16x
broadcastify.com 8.14% 87.84x
policemag.com 5.12% 76.41x
lapolicegear.com 5.80% 62.46x
govdeals.com 11.19% 58.26x
glock.com 3.18% 54.86x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 18.49% 58.80x
Flags & Trump 0.21% 37.91x
Auctions & Repossessions 3.03% 35.87x
Amateur Radios 9.66% 35.47x
Trucks 9.13% 33.15x
Health & Safety Compliance 2.03% 32.90x
Trucking 12.90% 22.91x
Auto Body Upkeep & Repair Researchers 5.10% 21.99x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.33% 21.74x
Home Improvement Contractor 0.88% 20.27x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male