Dstillery Audiences

FIRE FIGHTING

Audience Size: 19.2 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 98.05% 37.93x
Law Enforcement Officers 40.49% 18.75x
Work Boots & Safety Footwear Shoppers 45.85% 17.58x
Marines 29.27% 14.92x
First Aid Researchers 30.73% 14.62x
Power Tools Shoppers 37.07% 14.60x
Newly Recruited Military Personnel 38.54% 14.18x
Off the Grid Living Enthusiasts 31.22% 13.93x
Gun Violence Researchers 28.78% 13.45x
Military Servicemembers & Veterans 35.61% 12.88x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Journeys.

Location Composition Index
Journeys 0.08% 3.53x
Michael Kors 0.02% 2.32x
Madewell 0.02% 2.29x
Gap 0.01% 1.99x
Supreme 0.02% 1.91x
Maurices 0.04% 1.86x
Carhartt 0.10% 1.73x
Victoria's Secret 0.04% 1.64x
Dressbarn 0.01% 1.54x
Bonobos 0.01% 1.31x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 12.93% 30.24x
cityspark.com 13.50% 29.19x
warhistoryonline.com 7.50% 24.93x
equipmenttrader.com 9.95% 24.62x
speedsociety.com 9.80% 24.09x
wnd.com 7.56% 23.71x
gunbroker.com 7.11% 23.62x
fox43.com 9.40% 23.41x
altdriver.com 6.85% 23.16x
lawofficer.com 8.22% 23.04x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 4.65% 30.46x
Motorsports 1.41% 25.30x
Design Software 4.76% 20.95x
Trucking 5.41% 20.17x
Power Tools 2.70% 18.55x
Military & Law Enforcement 20.32% 17.63x
Right Wing Blogs - Conspiracy Theories 4.54% 16.66x
Home Furnishings 1.62% 16.42x
Gun Enthusiast - Hunting & Self Defense 12.86% 15.61x
Gun Enthusiast - Rifles & Ammo 7.57% 13.90x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male