Dstillery Audiences

FIRE FIGHTING

Audience Size: 13.3 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 97.28% 36.56x
Work Boots & Safety Footwear Shoppers 42.18% 15.27x
Scuba Diving Enthusiasts 34.69% 12.13x
Law Enforcement Officers 26.53% 12.08x
GIS Users 29.25% 11.66x
Truck Shoppers 34.01% 11.12x
Newly Recruited Military Personnel 29.93% 11.04x
First Aid Researchers 22.45% 10.96x
Military Servicemembers & Veterans 31.29% 10.90x
Promotional Products Purchasers 27.21% 10.74x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Madewell.

Location Composition Index
Madewell 0.02% 2.29x
Carhartt 0.44% 1.91x
Supreme 0.02% 1.91x
Maurices 0.07% 1.86x
Bonobos 0.01% 1.31x
Tommy Bahama 0.01% 1.31x
Uniqlo 0.01% 1.20x
Zara 0.01% 0.95x
Free People 0.01% 0.87x
Hugo Boss 0.01% 0.80x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 12.76% 28.67x
equipmenttrader.com 9.29% 24.14x
lawenforcementtoday.com 19.51% 23.31x
wearethemighty.com 13.93% 21.61x
govsalaries.com 9.39% 18.55x
governmentjobs.com 21.73% 18.41x
wideopenspaces.com 12.52% 17.96x
sportsmansguide.com 10.77% 17.46x
tractorbynet.com 7.58% 17.32x
taskandpurpose.com 14.39% 16.57x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Design Software.

Content Affinity Composition Index
Design Software 4.18% 21.48x
Power Tools 2.01% 18.07x
Military & Law Enforcement 14.86% 14.98x
Online Games for Kids 1.08% 13.95x
Garden Power Equipment 2.17% 13.61x
Gun Enthusiast - Rifles & Ammo 4.33% 13.14x
Bulgaria Cluster 0.18% 12.94x
Trucking 2.48% 12.16x
Gun Enthusiast - Hunting & Self Defense 6.97% 12.13x
Upstate New York Travel Cluster 4.80% 11.92x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male