Dstillery Audiences

FIRE FIGHTING

Audience Size: 92.1 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 92.1 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 78.01% 32.79x
Law Enforcement Officers 43.99% 18.12x
Power Tools Shoppers 39.33% 16.59x
Truck Shoppers 39.87% 14.80x
Farming Simulator Video Game Fans 41.39% 14.74x
Product Manuals Researchers 33.26% 14.47x
Outdoors Enthusiasts 38.14% 14.18x
Jeep Vehicle Shoppers 35.75% 13.95x
Gun Rights Advocates 40.20% 13.81x
Hunters 36.40% 13.61x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Supreme.

Location Composition Index
Supreme 0.02% 1.91x
Chicos 0.05% 1.80x
Belk 0.01% 1.76x
Talbots 0.03% 1.60x
Urban Outfitters 0.03% 1.55x
Ralph Lauren 0.01% 1.41x
Banana Republic 0.05% 1.39x
Carhartt 0.31% 1.39x
H&M 0.04% 1.37x
REI 0.01% 1.36x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 69.44% 383.18x
ems1.com 19.63% 145.23x
nfpa.org 18.60% 120.74x
galls.com 25.78% 101.83x
511tactical.com 6.21% 93.95x
broadcastify.com 8.01% 88.21x
policemag.com 4.58% 79.30x
lapolicegear.com 5.11% 67.04x
govdeals.com 10.19% 61.30x
odmp.org 7.48% 47.45x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 16.62% 65.30x
Auctions & Repossessions 2.99% 45.16x
Amateur Radios 8.41% 39.72x
Trucks 7.92% 36.11x
Health & Safety Compliance 1.76% 36.05x
General Interest 0.31% 27.77x
Trucking 11.93% 24.78x
Auto Body Upkeep & Repair Researchers 4.49% 23.38x
Home Improvement Contractor 0.55% 22.89x
Power Tools 5.59% 21.62x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male