Dstillery Audiences

FIRE FIGHTING

Audience Size: 115.8 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 115.8 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 30.62% 14.06x
Commercial Truck Researchers 29.08% 13.28x
Quads and ATV Enthusiasts 30.22% 12.77x
Gun Rights Advocates 28.27% 12.25x
Law Enforcement Officers 47.92% 11.98x
Outdoors Enthusiasts 27.30% 11.90x
Jeep Vehicle Shoppers 24.48% 11.89x
Hunters 24.88% 11.69x
Dodge Vehicle Shoppers 25.98% 11.68x
Truck Drivers 23.35% 11.65x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.59x
Victoria's Secret 0.03% 0.65x
Zara 0.01% 0.60x
H&M 0.01% 0.58x
Zumiez 0.01% 0.38x
Old Navy 0.02% 0.36x
Gap 0.01% 0.12x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 40.70% 774.53x
ems1.com 10.14% 177.30x
nfpa.org 25.04% 144.02x
galls.com 25.69% 134.53x
lapolicegear.com 6.89% 109.64x
511tactical.com 8.67% 77.30x
officer.com 4.53% 70.72x
govdeals.com 10.37% 67.35x
4statetrucks.com 2.34% 52.97x
dieselpowerproducts.com 4.07% 49.70x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 19.47% 57.13x
Auctions & Repossessions 4.11% 35.62x
Amateur Radios 8.94% 33.28x
Trucks 10.51% 28.18x
Health & Safety Compliance 2.61% 24.51x
Trucking 15.42% 21.12x
Auto Body Upkeep & Repair Researchers 6.57% 18.43x
Military & Law Enforcement 2.77% 18.35x
Car Keys, Locks & Remotes 8.29% 18.13x
Power Tools 7.18% 17.18x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999