Dstillery Audiences

FIRE FIGHTING

Audience Size: 109.4 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 109.4 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 37.87% 16.91x
Farming Simulator Video Game Fans 34.85% 14.33x
Commercial Truck Researchers 29.04% 13.50x
Power Tools Shoppers 28.61% 13.25x
Hunters 28.54% 12.11x
Truck Shoppers 28.87% 12.07x
Diesel Vehicle Shoppers 27.95% 11.96x
Quads and ATV Enthusiasts 27.80% 11.64x
Gun Rights Advocates 29.02% 11.35x
Jeep Vehicle Shoppers 25.99% 11.23x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Supreme.

Location Composition Index
Supreme 0.07% 5.79x
Patagonia 0.07% 4.53x
LL Bean 0.02% 2.69x
Carhartt 0.12% 2.66x
Eddie Bauer 0.07% 2.25x
Express Outlets 0.02% 2.11x
The North Face 0.05% 1.87x
Topshop 0.02% 1.77x
Hugo Boss 0.05% 1.54x
Urban Outfitters 0.07% 1.50x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 59.85% 452.73x
ems1.com 18.87% 147.94x
nfpa.org 15.82% 119.49x
galls.com 26.56% 88.53x
buytwowayradios.com 3.56% 76.23x
511tactical.com 8.57% 68.53x
broadcastify.com 7.04% 67.33x
officer.com 4.77% 63.28x
rammount.com 3.70% 62.96x
policemag.com 4.53% 58.15x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.29% 160.36x
Italy Cluster 1.88% 97.40x
Police Gear 17.35% 39.77x
Health & Safety Compliance 1.71% 36.78x
Auctions & Repossessions 3.26% 26.18x
Amateur Radios 9.38% 25.28x
Trucks 8.38% 23.12x
Rural Living 0.26% 21.42x
Sports - Skiing, Snowboarding 0.05% 20.28x
Flags & Trump 0.19% 20.07x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male