Dstillery Audiences

FIRE FIGHTING

Audience Size: 65.2 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 65.2 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is First Responders.

Interest Composition Index
First Responders 93.52% 37.48x
Law Enforcement Officers 45.77% 20.74x
Work Boots & Safety Footwear Shoppers 45.49% 18.53x
Power Tools Shoppers 40.00% 15.82x
Hunters 38.59% 14.32x
Getting Off the Grid Travelers 33.38% 14.11x
Farming Simulator Video Game Fans 39.44% 13.99x
Truck Shoppers 36.76% 13.94x
First Aid Researchers 32.68% 13.92x
Jeep Vehicle Shoppers 36.20% 13.50x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Hollister.

Location Composition Index
Hollister 0.02% 2.65x
Michael Kors 0.02% 2.32x
Madewell 0.02% 2.29x
Forever 21 0.02% 2.12x
Supreme 0.02% 1.91x
LOFT 0.01% 1.87x
Old Navy 0.03% 1.84x
Buckle 0.01% 1.80x
Express 0.01% 1.77x
Aeropostale 0.01% 1.57x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 79.94% 335.79x
galls.com 20.32% 141.66x
nfpa.org 22.31% 131.33x
ems1.com 29.69% 127.54x
govdeals.com 7.88% 83.48x
broadcastify.com 8.94% 75.91x
odmp.org 6.41% 69.69x
lawofficer.com 4.90% 55.53x
truckpaper.com 7.63% 46.19x
aliengearholsters.com 4.64% 44.77x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Police Gear.

Content Affinity Composition Index
Police Gear 12.73% 79.91x
Amateur Radios 5.84% 48.80x
Auctions & Repossessions 1.73% 44.31x
Health & Safety Compliance 1.17% 43.17x
Trucks 5.66% 40.91x
Airsoft & Paintball Equipment 0.56% 25.30x
Electronic Cabling 0.62% 23.91x
Car Keys, Locks & Remotes 5.16% 23.57x
Trucking 8.95% 22.38x
Auto Body Upkeep & Repair Researchers 2.93% 22.20x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male