Dstillery Audiences

FIRE FIGHTING

Audience Size: 133.5 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Farming Simulator Video Game Fans.

Interest Composition Index
Farming Simulator Video Game Fans 34.04% 13.22x
Truck Shoppers 30.22% 13.19x
Power Tools Shoppers 28.19% 13.10x
Commercial Truck Researchers 28.68% 12.72x
Quads and ATV Enthusiasts 29.43% 12.23x
Gun Rights Advocates 27.23% 11.56x
Jeep Vehicle Shoppers 23.92% 11.49x
Law Enforcement Officers 48.64% 11.46x
Hunters 25.97% 11.22x
Dodge Vehicle Shoppers 26.23% 11.10x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.63x
Talbots 0.07% 1.45x
Free People 0.02% 1.38x
Aeropostale 0.03% 1.36x
Uniqlo 0.02% 1.32x
Eddie Bauer 0.02% 1.29x
Express 0.03% 1.28x
Lululemon 0.06% 1.26x
Coach 0.07% 1.23x
Journeys 0.03% 1.14x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 50.10% 674.24x
ems1.com 14.52% 171.32x
nfpa.org 20.64% 145.97x
galls.com 24.86% 124.89x
lapolicegear.com 4.32% 115.98x
policemag.com 3.82% 78.88x
broadcastify.com 6.45% 75.46x
511tactical.com 9.34% 73.62x
govdeals.com 10.09% 64.42x
officer.com 5.41% 62.29x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 1.88% 97.40x
Police Gear 18.83% 52.01x
Serbia & Albania Cluster 1.49% 36.99x
Auctions & Repossessions 3.58% 32.30x
Amateur Radios 8.58% 31.51x
Trucks 9.68% 27.73x
Health & Safety Compliance 2.38% 26.36x
Trucking 14.64% 20.40x
Military & Law Enforcement 4.83% 17.74x
Auto Body Upkeep & Repair Researchers 5.81% 17.58x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male