Dstillery Audiences

FIRE FIGHTING

Audience Size: 112.6 Thousand Devices

Explore the Fire Fighting Audience

Below you'll find more information about the Fire Fighting audience, broken down in different categories based on their digital and physical behaviors. These are 112.6 thousand unique devices whose actions qualify for the Fire Fighting audience.

Dstillery Crafted Audiences

INTERESTS

The Fire Fighting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fire Fighting audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 31.63% 24.23x
Farming Simulator Video Game Fans 28.58% 17.88x
Power Tools Shoppers 23.83% 16.99x
Commercial Truck Researchers 24.26% 16.97x
Truck Shoppers 25.19% 15.65x
Diesel Vehicle Shoppers 24.49% 14.97x
Hunters 23.49% 14.70x
Gun Rights Advocates 24.20% 14.28x
Quads and ATV Enthusiasts 23.12% 14.22x
Jeep Vehicle Shoppers 21.37% 14.04x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Interest attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fire Fighting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fire Fighting audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.69x
Express Outlets 0.03% 2.52x
Columbia 0.03% 2.41x
The North Face 0.04% 2.13x
Eddie Bauer 0.05% 1.93x
Supreme 0.02% 1.77x
Talbots 0.08% 1.70x
Journeys 0.08% 1.41x
Belk 0.02% 1.36x
Levi Strauss 0.03% 1.30x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Location attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fire Fighting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fire Fighting audience is firerescue1.com.

Website Composition Index
firerescue1.com 60.41% 414.28x
msasafety.com 8.88% 181.39x
ems1.com 19.42% 137.98x
nfpa.org 14.63% 109.67x
galls.com 26.62% 81.99x
buytwowayradios.com 3.50% 73.31x
511tactical.com 8.56% 66.14x
broadcastify.com 7.48% 65.31x
officer.com 4.44% 62.78x
rammount.com 3.88% 59.00x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Web attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fire Fighting audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.29% 160.36x
Italy Cluster 1.88% 97.40x
Police Gear 17.38% 52.95x
Amateur Radios 9.42% 29.28x
Auctions & Repossessions 3.09% 29.23x
Health & Safety Compliance 2.45% 29.07x
Flags & Trump 0.20% 27.58x
Trucks 9.14% 26.41x
Rural Living 0.20% 21.85x
Trucking 13.57% 19.17x
Composition Percentage: The overlap percentage between the Fire Fighting audience and the Content Affinity attribute.
Index: A comparison of the Fire Fighting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fire Fighting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male