Dstillery Audiences

FISHING

Audience Size: 804.2 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 804.2 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Fishing Enthusiasts.

Interest Composition Index
Fishing Enthusiasts 73.53% 32.69x
Outdoors Enthusiasts 69.55% 30.51x
Archery Enthusiasts 49.73% 23.72x
Hunters 47.80% 21.59x
Fishing Equipment Shoppers 49.46% 19.10x
Gun Rights Advocates 39.83% 16.71x
Power Tools Shoppers 30.76% 15.65x
Grill Masters 31.85% 15.15x
Tractor Shoppers 32.44% 14.74x
Xtreme Sports Fans 31.99% 14.74x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 2.36x
Carhartt 0.27% 1.51x
Belk 0.02% 1.28x
Intermix 0.01% 1.23x
Chicos 0.05% 1.19x
Levi Strauss 0.01% 1.14x
Talbots 0.05% 1.11x
Gymboree 0.03% 1.04x
LOFT 0.04% 1.03x
Old Navy 0.05% 1.03x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is northlandtackle.com.

Website Composition Index
northlandtackle.com 3.41% 373.67x
lurepartsonline.com 2.53% 359.86x
jannsnetcraft.com 5.82% 358.44x
caddisflyshop.com 3.07% 351.07x
midcurrent.com 3.77% 343.27x
fishidy.com 4.63% 339.25x
jsflyfishing.com 2.83% 331.53x
bassfan.com 4.49% 328.73x
rapala.com 10.10% 328.49x
flyfisherman.com 6.76% 325.60x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 28.68% 42.56x
Rural Living 0.49% 37.45x
Boating & Yachts 35.85% 31.50x
Home Improvement Contractor 4.29% 25.05x
Grilling 6.09% 23.97x
Survival Guides 0.82% 22.18x
Construction Apparel 3.16% 18.44x
Gun Enthusiast - Rifles & Ammo 24.17% 18.28x
Power Tools 7.17% 17.75x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 5.64% 17.71x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male