Dstillery Audiences

FISHING

Audience Size: 420 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 420 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 78.21% 27.98x
Getting Off the Grid Travelers 69.19% 27.31x
Archery Enthusiasts 67.98% 25.96x
Fishing Enthusiasts 69.10% 23.77x
Hunters 59.65% 21.20x
Pontoon Boat Researchers 57.18% 20.06x
Work Boots & Safety Footwear Shoppers 51.79% 18.50x
Xtreme Sports Fans 49.92% 17.72x
Meat Smokers Receipe Researchers 44.03% 17.65x
Tractor Shoppers 49.82% 17.53x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.56x
Carhartt 0.35% 1.96x
Maurices 0.03% 1.85x
Talbots 0.01% 1.59x
American Eagle Outfitters 0.01% 1.58x
White House Black Market 0.01% 1.40x
Victoria's Secret 0.02% 1.37x
Johnston and Murphy 0.01% 0.69x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is rapala.com.

Website Composition Index
rapala.com 8.16% 390.53x
in-fisherman.com 19.22% 375.66x
reedssports.com 4.52% 345.99x
stcroixrods.com 5.02% 300.94x
gameandfishmag.com 27.50% 277.07x
bassfan.com 3.39% 264.66x
midcurrent.com 5.09% 259.79x
walleyecentral.com 23.61% 258.59x
orvis.com 3.14% 254.02x
fishingworks.com 3.08% 236.55x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 31.92% 62.66x
Grilling 3.19% 35.74x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.01% 30.98x
Boating & Yachts 40.29% 29.17x
Sports - Golf, Hunting, Fishing 0.35% 26.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.06% 25.77x
Garden Power Equipment 11.22% 25.71x
Gun Enthusiast - Rifles & Ammo 21.06% 25.58x
Police Gear 3.82% 23.70x
Gun Enthusiast - Hunting & Self Defense 28.67% 23.61x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male