Dstillery Audiences

FISHING

Audience Size: 173.3 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 173.3 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 63.78% 36.48x
Archery Enthusiasts 69.07% 33.18x
Outdoors Enthusiasts 56.74% 28.77x
Meat Smokers Receipe Researchers 34.81% 22.37x
Fishing Enthusiasts 63.61% 21.18x
Beach House Second Home Owners 17.57% 20.20x
Hunters 55.70% 19.46x
Pontoon Boat Researchers 51.99% 18.21x
Xtreme Sports Fans 45.44% 18.02x
Work Boots & Safety Footwear Shoppers 40.92% 17.75x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Belk.

Location Composition Index
Belk 0.02% 3.21x
Ralph Lauren 0.01% 3.18x
Urban Outfitters 0.02% 2.88x
Brooks Brothers 0.01% 2.75x
Coach 0.01% 1.90x
Talbots 0.02% 1.66x
Lane Bryant 0.02% 1.58x
Maurices 0.05% 1.57x
Old Navy 0.03% 1.37x
Carhartt 0.19% 1.13x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is walleyecentral.com.

Website Composition Index
walleyecentral.com 27.94% 405.29x
gameandfishmag.com 12.68% 388.89x
outdoornews.com 16.92% 332.57x
majorleaguefishing.com 10.26% 332.17x
michigan-sportsman.com 31.28% 327.35x
lake-link.com 49.61% 303.14x
fleetfarm.com 6.59% 230.08x
usangler.com 9.15% 218.48x
sportfishingbuddy.com 7.94% 200.47x
theflyfishingforum.com 6.15% 198.87x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 24.00% 80.15x
Gun Enthusiast - Rifles & Ammo 5.91% 38.91x
Gun Enthusiast - Hunting & Self Defense 16.48% 33.70x
Boating & Yachts 31.13% 28.00x
Minnesota Community Business Cluster 0.65% 27.32x
Garden Power Equipment 4.82% 26.19x
Machines & Industrial Supplies 0.15% 24.86x
Power Tools 1.81% 23.91x
All-Terrain Vehicles 14.22% 23.19x
Grilling 0.64% 22.53x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male