Dstillery Audiences

FISHING

Audience Size: 269.7 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 269.7 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 68.02% 28.22x
Archery Enthusiasts 69.35% 27.23x
Outdoors Enthusiasts 79.96% 25.72x
Hunters 57.76% 20.07x
Fishing Enthusiasts 63.03% 19.08x
Meat Smokers Receipe Researchers 42.19% 18.64x
Pontoon Boat Researchers 57.59% 18.36x
Work Boots & Safety Footwear Shoppers 48.87% 18.04x
Xtreme Sports Fans 49.67% 17.62x
Beach House Second Home Owners 29.41% 17.31x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.11x
Eddie Bauer 0.02% 2.27x
H&M 0.03% 2.21x
Express 0.04% 2.02x
White House Black Market 0.04% 1.85x
American Eagle Outfitters 0.03% 1.75x
Banana Republic 0.03% 1.62x
Gymboree 0.03% 1.58x
Carhartt 0.35% 1.53x
Forever 21 0.02% 1.50x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is gameandfishmag.com.

Website Composition Index
gameandfishmag.com 16.84% 347.43x
walleye.com 6.34% 334.84x
majorleaguefishing.com 6.64% 317.77x
walleyecentral.com 30.47% 308.97x
outdoornews.com 21.44% 275.35x
michigan-sportsman.com 34.08% 260.35x
bassmaster.com 4.83% 248.23x
lake-link.com 56.89% 235.30x
lakeontariounited.com 7.09% 231.23x
ohiogamefishing.com 7.61% 194.97x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.47% 98.72x
Hunting 24.51% 77.60x
Yard Structures 0.27% 35.72x
Minnesota Community Business Cluster 2.37% 31.97x
Garden Power Equipment 4.98% 31.91x
Gun Enthusiast - Rifles & Ammo 14.25% 30.86x
Grilling 1.48% 30.35x
Gun Enthusiast - Hunting & Self Defense 20.36% 29.34x
Farming & Agriculture 0.64% 28.74x
Survival Guides 0.28% 25.93x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male