Dstillery Audiences

FISHING

Audience Size: 275.9 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 275.9 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 70.32% 22.27x
Outdoors Enthusiasts 79.46% 22.01x
Archery Enthusiasts 68.22% 21.59x
Fishing Enthusiasts 69.39% 19.13x
Hunters 59.22% 17.39x
Pontoon Boat Researchers 58.95% 16.20x
Work Boots & Safety Footwear Shoppers 52.76% 15.39x
Xtreme Sports Fans 50.89% 15.35x
Used Compact Pickup Intenders 32.18% 14.85x
Product Manuals Researchers 39.08% 14.52x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Madewell.

Location Composition Index
Madewell 0.01% 3.21x
Eddie Bauer 0.01% 2.90x
Maurices 0.04% 1.86x
Dressbarn 0.02% 1.85x
Carhartt 0.35% 1.75x
Gap 0.02% 1.43x
White House Black Market 0.02% 1.36x
LOFT 0.01% 1.24x
Victoria's Secret 0.02% 1.11x
Aeropostale 0.01% 0.99x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is in-fisherman.com.

Website Composition Index
in-fisherman.com 16.33% 380.07x
majorleaguefishing.com 5.16% 274.27x
walleyecentral.com 23.27% 274.19x
gameandfishmag.com 25.49% 273.86x
midcurrent.com 5.49% 263.86x
netknots.com 9.98% 236.84x
outdoornews.com 19.66% 215.66x
michigan-sportsman.com 29.48% 206.98x
lakeontariounited.com 6.86% 193.76x
bassmaster.com 13.33% 174.89x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 29.83% 55.68x
Sports - Golf, Hunting, Fishing 0.46% 35.18x
Grilling 3.02% 29.05x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.10% 24.66x
Garden Power Equipment 9.34% 23.95x
Farming & Agriculture 1.54% 23.50x
Airsoft & Paintball Equipment 0.43% 22.98x
Boating & Yachts 40.72% 22.74x
Machines & Industrial Supplies 2.14% 22.65x
Gun Enthusiast - Rifles & Ammo 19.38% 22.11x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male