Dstillery Audiences

FISHING

Audience Size: 683 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 683 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Fishing Enthusiasts.

Interest Composition Index
Fishing Enthusiasts 74.91% 39.50x
Outdoors Enthusiasts 71.26% 38.05x
Archery Enthusiasts 50.46% 30.39x
Pontoon Boat Researchers 43.51% 25.85x
Hunters 47.77% 25.83x
Fishing Equipment Shoppers 47.29% 23.64x
Gun Rights Advocates 39.78% 20.31x
Power Tools Shoppers 32.11% 19.94x
Off the Grid Living Enthusiasts 30.97% 19.23x
Bigfoot Folklore Enthusiasts 27.87% 19.00x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Belk.

Location Composition Index
Belk 0.01% 1.91x
Chicos 0.05% 1.54x
Ann Taylor 0.02% 1.46x
Free People 0.02% 1.45x
Columbia 0.01% 1.22x
Gymboree 0.02% 1.15x
Lane Bryant 0.04% 1.14x
Mens Wearhouse 0.39% 1.10x
Buckle 0.08% 1.08x
Dressbarn 0.03% 1.07x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is lurepartsonline.com.

Website Composition Index
lurepartsonline.com 4.01% 349.24x
jannsnetcraft.com 7.32% 339.91x
caddisflyshop.com 3.39% 331.41x
vexilar.com 2.88% 319.74x
bassfan.com 5.09% 318.90x
jsflyfishing.com 3.39% 317.34x
fishidy.com 4.24% 316.72x
flyfisherman.com 6.79% 310.09x
rapala.com 12.05% 305.51x
midcurrent.com 4.31% 302.60x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 26.53% 51.75x
Rural Living 0.40% 43.15x
Boating & Yachts 39.18% 30.27x
Home Improvement Contractor 3.06% 27.93x
Grilling 5.41% 26.32x
Survival Guides 0.71% 25.97x
Gun Enthusiast - Rifles & Ammo 22.35% 21.29x
Construction Apparel 2.79% 20.59x
Flags & Trump 0.14% 20.24x
Power Tools 6.30% 19.55x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male