Dstillery Audiences

FISHING

Audience Size: 186 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 186 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 67.80% 46.17x
Archery Enthusiasts 67.66% 41.89x
Outdoors Enthusiasts 79.94% 41.05x
Work Boots & Safety Footwear Shoppers 51.27% 30.96x
Meat Smokers Receipe Researchers 42.66% 30.42x
Hunters 58.47% 30.09x
Fishing Enthusiasts 67.09% 28.98x
Product Manuals Researchers 43.08% 27.96x
Beach House Second Home Owners 28.81% 27.45x
Xtreme Sports Fans 50.85% 26.88x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Aeropostale.

Location Composition Index
Aeropostale 0.06% 5.03x
Zumiez 0.04% 4.08x
Victoria's Secret 0.07% 3.72x
American Eagle Outfitters 0.03% 2.60x
White House Black Market 0.03% 2.55x
Maurices 0.04% 2.47x
Journeys 0.04% 2.32x
Buckle 0.03% 2.18x
Carhartt 0.30% 2.15x
Chicos 0.01% 1.42x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is walleyecentral.com.

Website Composition Index
walleyecentral.com 22.86% 405.61x
gameandfishmag.com 23.53% 368.52x
outdoornews.com 22.92% 312.48x
lake-link.com 52.28% 283.32x
michigan-sportsman.com 33.05% 275.81x
bassmaster.com 9.58% 272.49x
americanhunter.org 6.41% 209.95x
theflyfishingforum.com 6.93% 206.71x
topozone.com 17.54% 193.00x
texasfishingforum.com 5.33% 191.63x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 29.66% 105.75x
Grilling 2.06% 61.57x
Garden Power Equipment 6.74% 54.41x
Machines & Industrial Supplies 1.71% 51.01x
Lawns & Pest Control 2.50% 45.60x
Lighting & Power 0.88% 45.05x
Farming & Agriculture 0.94% 45.01x
Minnesota Community Business Cluster 3.97% 44.43x
Boating & Yachts 34.37% 43.83x
Gun Enthusiast - Rifles & Ammo 16.45% 40.84x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male