Dstillery Audiences

FISHING

Audience Size: 195.3 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 195.3 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 70.34% 31.14x
Archery Enthusiasts 71.39% 30.21x
Outdoors Enthusiasts 79.23% 26.46x
Meat Smokers Receipe Researchers 39.89% 20.95x
Hunters 56.42% 19.63x
Work Boots & Safety Footwear Shoppers 49.63% 19.43x
Beach House Second Home Owners 27.51% 19.38x
Fishing Enthusiasts 63.31% 19.28x
Xtreme Sports Fans 51.77% 18.80x
Pontoon Boat Researchers 58.81% 18.76x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.11x
Maurices 0.10% 2.37x
Eddie Bauer 0.02% 2.34x
Jos A. Bank Clothiers 0.04% 1.99x
Kate Spade 0.01% 1.83x
Forever 21 0.02% 1.72x
Chicos 0.04% 1.63x
Carhartt 0.32% 1.36x
Journeys 0.04% 1.31x
American Eagle Outfitters 0.03% 1.30x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is gameandfishmag.com.

Website Composition Index
gameandfishmag.com 11.86% 448.92x
walleyecentral.com 31.39% 396.88x
outdoornews.com 21.02% 337.43x
majorleaguefishing.com 9.34% 335.41x
michigan-sportsman.com 34.30% 304.90x
lake-link.com 57.93% 298.67x
lakeontariounited.com 7.24% 282.12x
ohiogamefishing.com 7.53% 238.62x
usangler.com 7.25% 230.82x
texasfishingforum.com 6.15% 208.80x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 24.33% 74.97x
Gun Enthusiast - Rifles & Ammo 11.66% 35.58x
Gun Enthusiast - Hunting & Self Defense 18.39% 32.11x
Minnesota Community Business Cluster 1.51% 28.61x
Garden Power Equipment 4.57% 28.42x
Grilling 1.13% 26.74x
Power Tools 2.91% 26.28x
Auto Body Upkeep & Repair Researchers 0.39% 26.27x
Bird Watching 0.14% 25.86x
Boating & Yachts 36.82% 25.65x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male