Explore the Fishing Audience
Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 580.6 thousand unique devices whose actions qualify for the Fishing audience.
INTERESTS
The Fishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 81.89% | 31.09x |
| Fishing Enthusiasts | 77.34% | 28.72x |
| Getting Off the Grid Travelers | 42.59% | 26.45x |
| Archery Enthusiasts | 65.10% | 25.51x |
| Hunters | 61.60% | 21.26x |
| Pontoon Boat Researchers | 54.08% | 20.20x |
| Power Tools Shoppers | 44.00% | 18.28x |
| Gun Rights Advocates | 52.65% | 18.05x |
| Xtreme Sports Fans | 46.01% | 17.57x |
| Fishing Equipment Shoppers | 49.28% | 17.51x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Curious about what else the Fishing audience is interested in?
Sign Up
APPAREL RETAILERS
The Fishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.55% | 2.21x |
| Belk | 0.02% | 1.90x |
| Lane Bryant | 0.03% | 1.27x |
| Free People | 0.02% | 1.25x |
| Eddie Bauer | 0.02% | 1.24x |
| REI | 0.01% | 1.20x |
| American Eagle Outfitters | 0.04% | 1.18x |
| Mens Wearhouse | 0.05% | 1.07x |
| Old Navy | 0.06% | 1.06x |
| Gymboree | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Want to find more of the Fishing audience in the real world?
Sign Up
WEBSITES
The Fishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing audience is jannsnetcraft.com.
| Website | Composition | Index |
| jannsnetcraft.com | 7.37% | 411.85x |
| caddisflyshop.com | 3.42% | 391.16x |
| tforods.com | 4.18% | 384.32x |
| tridentflyfishing.com | 5.37% | 380.84x |
| jsflyfishing.com | 3.39% | 379.58x |
| flyfisherman.com | 6.35% | 368.54x |
| flwfishing.com | 4.66% | 368.31x |
| rapala.com | 12.07% | 360.24x |
| midcurrent.com | 4.33% | 355.26x |
| radvandamwarehouse.com | 3.63% | 352.33x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Want to see more of the websites the Fishing audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.30% | 54.51x |
| Hunting | 32.08% | 51.83x |
| Sports - Skiing, Snowboarding | 0.05% | 46.42x |
| Home Improvement Contractor | 1.75% | 36.71x |
| Boating & Yachts | 39.65% | 35.87x |
| Survival Guides | 0.52% | 35.04x |
| Grilling | 4.75% | 33.21x |
| Golf & Boats | 0.03% | 33.13x |
| Gun Enthusiast - Rifles & Ammo | 21.24% | 27.77x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.19% | 26.88x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Want to see more of the Content Affinities the Fishing audience visits?
Sign Up
DEMOGRAPHICS
The Fishing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Fishing audience?
Sign Up