Dstillery Audiences

FISHING

Audience Size: 98.4 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 98.4 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 59.48% 53.41x
Scuba Diving Enthusiasts 36.25% 38.45x
Outdoors Enthusiasts 56.31% 38.13x
Fishing Equipment Shoppers 75.77% 29.49x
Meat Smokers Receipe Researchers 26.12% 28.44x
Beach House Second Home Owners 48.76% 26.78x
Archery Enthusiasts 73.49% 23.61x
Hunters 71.90% 23.48x
Work Hard, Play Hard Travelers 17.18% 21.67x
Wood Carving Enthusiasts 24.03% 20.65x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 2.80x
Buckle 0.02% 2.73x
Hollister 0.02% 2.27x
Old Navy 0.02% 2.17x
American Eagle Outfitters 0.01% 1.94x
Express 0.04% 1.78x
Chicos 0.03% 1.68x
Journeys 0.01% 1.61x
Zumiez 0.01% 1.31x
Johnston and Murphy 0.01% 0.69x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is lake-link.com.

Website Composition Index
lake-link.com 45.06% 445.69x
topozone.com 19.19% 269.18x
hookandbullet.com 20.59% 233.98x
eregulations.com 37.39% 195.23x
ifish.net 9.68% 189.16x
archerytalk.com 16.69% 135.43x
refugeforums.com 7.36% 133.86x
wired2fish.com 12.16% 121.24x
longrangehunting.com 6.55% 113.15x
boatsafe.com 6.65% 104.89x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 24.34% 96.95x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.07% 32.25x
Grilling 0.46% 28.84x
Boating & Yachts 25.98% 28.80x
All-Terrain Vehicles 9.64% 27.59x
Garden Power Equipment 2.99% 25.48x
Farming & Agriculture 0.24% 22.35x
Power Tools 0.77% 21.68x
Minnesota Community Business Cluster 0.38% 21.52x
Recreational Motor Sport Enthusiasts 1.17% 20.37x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male