Dstillery Audiences

FISHING

Audience Size: 431.5 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 431.5 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 83.25% 31.20x
Getting Off the Grid Travelers 72.32% 30.05x
Archery Enthusiasts 68.78% 30.04x
Fishing Enthusiasts 73.72% 27.99x
Hunters 62.23% 24.09x
Pontoon Boat Researchers 57.09% 21.83x
Meat Smokers Receipe Researchers 46.91% 20.62x
Work Boots & Safety Footwear Shoppers 53.09% 20.35x
Xtreme Sports Fans 51.80% 19.24x
Tractor Shoppers 51.27% 19.12x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Carhartt.

Location Composition Index
Carhartt 0.27% 2.02x
Chicos 0.01% 1.66x
Old Navy 0.02% 1.40x
The Childrens Place 0.01% 1.12x
Zara 0.01% 1.11x
Johnston and Murphy 0.01% 0.69x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is jannsnetcraft.com.

Website Composition Index
jannsnetcraft.com 5.99% 434.40x
rapala.com 10.26% 395.99x
flyfisherman.com 5.31% 385.47x
mudhole.com 5.95% 370.13x
in-fisherman.com 25.83% 361.53x
majorleaguefishing.com 5.35% 341.60x
reedssports.com 5.77% 328.92x
bassfan.com 3.63% 297.19x
midcurrent.com 4.84% 292.49x
stcroixrods.com 6.57% 282.44x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 34.64% 60.99x
Rural Living 0.15% 55.15x
Grilling 3.91% 38.39x
Boating & Yachts 40.09% 38.38x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.68% 30.76x
Flags & Trump 0.11% 28.45x
Gun Enthusiast - Rifles & Ammo 22.13% 28.26x
Survival Guides 0.43% 26.44x
Garden Power Equipment 12.85% 25.35x
Gun Enthusiast - Hunting & Self Defense 30.94% 24.37x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male