Dstillery Audiences

FISHING

Audience Size: 131.9 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 131.9 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 59.01% 35.91x
Archery Enthusiasts 65.22% 32.58x
Outdoors Enthusiasts 55.36% 25.07x
Beach House Second Home Owners 14.44% 23.03x
Vacation Rental Accommodation Researchers 14.75% 22.31x
Meat Smokers Receipe Researchers 33.23% 22.25x
Xtreme Sports Fans 45.42% 17.70x
BBQ Recipe Researchers 27.64% 17.44x
Wood Carving Enthusiasts 31.60% 17.17x
Pontoon Boat Researchers 50.93% 17.16x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 4.32x
Gap 0.03% 4.20x
Madewell 0.01% 3.72x
H&M 0.03% 2.79x
Hollister 0.02% 2.27x
Dressbarn 0.02% 1.84x
Aeropostale 0.02% 1.83x
Lululemon 0.02% 1.80x
Maurices 0.05% 1.79x
Old Navy 0.03% 1.77x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is walleyecentral.com.

Website Composition Index
walleyecentral.com 27.66% 510.58x
michigan-sportsman.com 19.23% 478.79x
outdoornews.com 15.03% 388.48x
lake-link.com 50.89% 328.96x
topozone.com 23.35% 235.36x
usangler.com 8.88% 209.41x
sportfishingbuddy.com 9.16% 194.67x
hookandbullet.com 26.43% 162.95x
ifish.net 11.07% 161.50x
freshwaterfishingadvice.com 6.29% 153.72x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 19.59% 79.90x
Gun Enthusiast - Rifles & Ammo 3.34% 42.64x
Minnesota Community Business Cluster 0.62% 31.53x
Gun Enthusiast - Hunting & Self Defense 12.96% 30.53x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.11% 24.24x
All-Terrain Vehicles 11.82% 24.14x
Boating & Yachts 30.15% 23.36x
Garden Power Equipment 4.30% 22.61x
Grilling 0.51% 21.20x
Power Tools 1.09% 19.48x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male