Explore the Fishing Audience
Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 420 thousand unique devices whose actions qualify for the Fishing audience.
INTERESTS
The Fishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 78.21% | 27.98x |
| Getting Off the Grid Travelers | 69.19% | 27.31x |
| Archery Enthusiasts | 67.98% | 25.96x |
| Fishing Enthusiasts | 69.10% | 23.77x |
| Hunters | 59.65% | 21.20x |
| Pontoon Boat Researchers | 57.18% | 20.06x |
| Work Boots & Safety Footwear Shoppers | 51.79% | 18.50x |
| Xtreme Sports Fans | 49.92% | 17.72x |
| Meat Smokers Receipe Researchers | 44.03% | 17.65x |
| Tractor Shoppers | 49.82% | 17.53x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
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APPAREL RETAILERS
The Fishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fishing audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 2.56x |
| Carhartt | 0.35% | 1.96x |
| Maurices | 0.03% | 1.85x |
| Talbots | 0.01% | 1.59x |
| American Eagle Outfitters | 0.01% | 1.58x |
| White House Black Market | 0.01% | 1.40x |
| Victoria's Secret | 0.02% | 1.37x |
| Johnston and Murphy | 0.01% | 0.69x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
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WEBSITES
The Fishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fishing audience is rapala.com.
| Website | Composition | Index |
| rapala.com | 8.16% | 390.53x |
| in-fisherman.com | 19.22% | 375.66x |
| reedssports.com | 4.52% | 345.99x |
| stcroixrods.com | 5.02% | 300.94x |
| gameandfishmag.com | 27.50% | 277.07x |
| bassfan.com | 3.39% | 264.66x |
| midcurrent.com | 5.09% | 259.79x |
| walleyecentral.com | 23.61% | 258.59x |
| orvis.com | 3.14% | 254.02x |
| fishingworks.com | 3.08% | 236.55x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fishing audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 31.92% | 62.66x |
| Grilling | 3.19% | 35.74x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.01% | 30.98x |
| Boating & Yachts | 40.29% | 29.17x |
| Sports - Golf, Hunting, Fishing | 0.35% | 26.66x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.06% | 25.77x |
| Garden Power Equipment | 11.22% | 25.71x |
| Gun Enthusiast - Rifles & Ammo | 21.06% | 25.58x |
| Police Gear | 3.82% | 23.70x |
| Gun Enthusiast - Hunting & Self Defense | 28.67% | 23.61x |
Composition Percentage:
The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
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DEMOGRAPHICS
The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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