Dstillery Audiences

FISHING

Audience Size: 580.6 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 580.6 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 81.89% 31.09x
Fishing Enthusiasts 77.34% 28.72x
Getting Off the Grid Travelers 42.59% 26.45x
Archery Enthusiasts 65.10% 25.51x
Hunters 61.60% 21.26x
Pontoon Boat Researchers 54.08% 20.20x
Power Tools Shoppers 44.00% 18.28x
Gun Rights Advocates 52.65% 18.05x
Xtreme Sports Fans 46.01% 17.57x
Fishing Equipment Shoppers 49.28% 17.51x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Carhartt.

Location Composition Index
Carhartt 0.55% 2.21x
Belk 0.02% 1.90x
Lane Bryant 0.03% 1.27x
Free People 0.02% 1.25x
Eddie Bauer 0.02% 1.24x
REI 0.01% 1.20x
American Eagle Outfitters 0.04% 1.18x
Mens Wearhouse 0.05% 1.07x
Old Navy 0.06% 1.06x
Gymboree 0.03% 1.04x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is jannsnetcraft.com.

Website Composition Index
jannsnetcraft.com 7.37% 411.85x
caddisflyshop.com 3.42% 391.16x
tforods.com 4.18% 384.32x
tridentflyfishing.com 5.37% 380.84x
jsflyfishing.com 3.39% 379.58x
flyfisherman.com 6.35% 368.54x
flwfishing.com 4.66% 368.31x
rapala.com 12.07% 360.24x
midcurrent.com 4.33% 355.26x
radvandamwarehouse.com 3.63% 352.33x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.30% 54.51x
Hunting 32.08% 51.83x
Sports - Skiing, Snowboarding 0.05% 46.42x
Home Improvement Contractor 1.75% 36.71x
Boating & Yachts 39.65% 35.87x
Survival Guides 0.52% 35.04x
Grilling 4.75% 33.21x
Golf & Boats 0.03% 33.13x
Gun Enthusiast - Rifles & Ammo 21.24% 27.77x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.19% 26.88x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male