Dstillery Audiences

FISHING

Audience Size: 596.4 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 596.4 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 82.59% 26.64x
Fishing Enthusiasts 78.91% 26.39x
Archery Enthusiasts 63.12% 23.09x
Hunters 59.09% 19.29x
Pontoon Boat Researchers 54.43% 18.85x
Power Tools Shoppers 43.63% 16.57x
Fishing Equipment Shoppers 49.70% 16.04x
Gun Rights Advocates 50.79% 15.99x
Xtreme Sports Fans 43.77% 15.69x
Off the Grid Living Enthusiasts 41.10% 15.40x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.47% 1.16x
Buckle 0.28% 1.12x
REI 0.01% 1.09x
Johnston and Murphy 0.52% 1.09x
Belk 0.01% 1.04x
White House Black Market 0.31% 0.99x
Michael Kors 0.04% 0.93x
Lane Bryant 0.04% 0.92x
Jos A. Bank Clothiers 0.22% 0.91x
Dressbarn 0.03% 0.86x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is lurepartsonline.com.

Website Composition Index
lurepartsonline.com 4.45% 383.69x
jannsnetcraft.com 7.56% 377.97x
fishidy.com 3.40% 367.24x
caddisflyshop.com 3.27% 360.16x
tridentflyfishing.com 5.09% 347.78x
jsflyfishing.com 3.19% 347.28x
tforods.com 4.08% 346.63x
flyfisherman.com 6.37% 333.95x
rapala.com 11.98% 331.22x
flwfishing.com 5.66% 331.02x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 27.58% 52.03x
Rural Living 0.33% 49.21x
Sports - Skiing, Snowboarding 0.05% 38.83x
Home Improvement Contractor 2.07% 31.81x
Survival Guides 0.55% 30.37x
Boating & Yachts 41.97% 30.31x
Golf & Boats 0.04% 29.31x
Grilling 4.91% 28.69x
Gun Enthusiast - Rifles & Ammo 19.64% 25.50x
Flags & Trump 0.14% 24.58x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male