Dstillery Audiences

FISHING

Audience Size: 522.9 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 522.9 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 83.58% 27.29x
Archery Enthusiasts 65.42% 25.68x
Getting Off the Grid Travelers 70.51% 25.63x
Fishing Enthusiasts 76.87% 24.82x
Hunters 63.10% 21.35x
Pontoon Boat Researchers 54.28% 18.95x
Gun Rights Advocates 55.13% 17.07x
Meat Smokers Receipe Researchers 46.94% 17.03x
Power Tools Shoppers 45.34% 16.78x
Tractor Shoppers 49.06% 16.32x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Carhartt.

Location Composition Index
Carhartt 0.53% 1.90x
Eddie Bauer 0.02% 1.25x
American Apparel 0.02% 1.01x
Dressbarn 0.03% 0.98x
The North Face 0.01% 0.90x
Jos A. Bank Clothiers 0.03% 0.85x
Buckle 0.04% 0.82x
Mens Wearhouse 0.05% 0.81x
Lane Bryant 0.03% 0.80x
Forever 21 0.03% 0.79x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is jannsnetcraft.com.

Website Composition Index
jannsnetcraft.com 7.02% 385.07x
tridentflyfishing.com 5.12% 359.63x
tforods.com 3.93% 359.60x
rapala.com 11.61% 349.69x
flwfishing.com 4.12% 339.40x
flyfisherman.com 6.24% 337.63x
radvandamwarehouse.com 3.55% 332.16x
majorleaguefishing.com 5.38% 328.12x
mudhole.com 7.08% 324.30x
worldfishingnetwork.com 4.41% 319.62x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.29% 51.85x
Hunting 34.22% 49.29x
Sports - Skiing, Snowboarding 0.05% 41.71x
Boating & Yachts 38.93% 34.64x
Golf & Boats 0.03% 34.08x
Home Improvement Contractor 1.41% 32.65x
Grilling 4.82% 32.43x
Survival Guides 0.52% 31.93x
Gun Enthusiast - Rifles & Ammo 22.57% 25.64x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.31% 25.27x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male