Dstillery Audiences

FISHING

Audience Size: 864.1 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 864.1 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Fishing Enthusiasts.

Interest Composition Index
Fishing Enthusiasts 73.76% 30.94x
Outdoors Enthusiasts 68.99% 29.11x
Archery Enthusiasts 47.18% 22.59x
Hunters 45.31% 20.61x
Fishing Equipment Shoppers 50.97% 17.90x
Gun Rights Advocates 37.73% 15.83x
Canoeing and Kayaking Enthusiasts 30.52% 14.97x
Grill Masters 30.92% 14.30x
Xtreme Sports Fans 29.87% 13.73x
Tractor Shoppers 31.42% 13.67x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.48x
Carhartt 0.25% 1.48x
Madewell 0.02% 1.29x
REI 0.02% 1.24x
Kate Spade 0.02% 1.20x
Eddie Bauer 0.01% 1.15x
The North Face 0.02% 1.14x
Gymboree 0.02% 1.12x
Lane Bryant 0.03% 1.09x
Journeys 0.02% 1.08x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is northlandtackle.com.

Website Composition Index
northlandtackle.com 3.75% 367.89x
jannsnetcraft.com 5.15% 361.48x
tridentflyfishing.com 3.49% 349.50x
jsflyfishing.com 2.52% 340.65x
midcurrent.com 4.06% 335.97x
fishidy.com 4.69% 335.19x
rapala.com 9.01% 334.40x
vexilar.com 1.97% 332.11x
bassfan.com 4.75% 329.67x
flyfisherman.com 6.73% 328.28x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 26.16% 42.13x
Rural Living 0.45% 35.93x
Boating & Yachts 35.63% 28.41x
Grilling 5.49% 22.48x
Home Improvement Contractor 4.35% 22.28x
Survival Guides 0.78% 21.25x
Construction Apparel 3.08% 19.00x
Gun Enthusiast - Rifles & Ammo 21.72% 18.67x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.69% 17.57x
Winter Sports & Gear 3.08% 17.03x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999