Dstillery Audiences

FISHING

Audience Size: 689.5 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 689.5 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Fishing Enthusiasts.

Interest Composition Index
Fishing Enthusiasts 73.21% 38.44x
Outdoors Enthusiasts 68.52% 37.94x
Archery Enthusiasts 49.64% 29.93x
Hunters 45.95% 25.09x
Pontoon Boat Researchers 43.26% 25.00x
Fishing Equipment Shoppers 46.61% 20.88x
Gun Rights Advocates 38.03% 19.77x
Power Tools Shoppers 31.93% 18.79x
Off the Grid Living Enthusiasts 29.26% 18.68x
Bigfoot Folklore Enthusiasts 25.98% 18.01x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.48x
Express Outlets 0.01% 1.32x
Dressbarn 0.05% 1.19x
Mens Wearhouse 0.54% 1.18x
Ralph Lauren 0.02% 1.15x
Chicos 0.07% 1.15x
Buckle 0.18% 1.12x
Eddie Bauer 0.03% 1.09x
Belk 0.01% 1.08x
Lane Bryant 0.04% 1.07x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is lurepartsonline.com.

Website Composition Index
lurepartsonline.com 4.16% 341.38x
jannsnetcraft.com 7.39% 332.52x
vexilar.com 2.37% 323.00x
caddisflyshop.com 3.28% 320.16x
fishidy.com 3.90% 318.38x
jsflyfishing.com 3.25% 315.00x
bassfan.com 4.55% 306.38x
feather-craft.com 2.23% 301.62x
midcurrent.com 4.27% 299.30x
rapala.com 11.79% 297.71x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 25.56% 49.66x
Rural Living 0.38% 41.07x
Sports - Skiing, Snowboarding 0.06% 33.42x
Boating & Yachts 41.64% 25.88x
Home Improvement Contractor 2.73% 25.86x
Survival Guides 0.68% 25.57x
Grilling 5.36% 23.85x
Golf & Boats 0.03% 23.76x
Gun Enthusiast - Rifles & Ammo 21.35% 20.80x
Handyman Tools 0.04% 19.54x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male