Dstillery Audiences

FISHING

Audience Size: 752.3 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 752.3 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Fishing Enthusiasts.

Interest Composition Index
Fishing Enthusiasts 76.03% 32.36x
Outdoors Enthusiasts 72.87% 29.69x
Archery Enthusiasts 51.99% 24.25x
Hunters 50.04% 21.07x
Pontoon Boat Researchers 43.51% 20.80x
Fishing Equipment Shoppers 49.45% 20.36x
Gun Rights Advocates 41.66% 17.25x
Grill Masters 32.39% 16.04x
Power Tools Shoppers 34.50% 15.63x
Bigfoot Folklore Enthusiasts 31.29% 15.29x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is The North Face.

Location Composition Index
The North Face 0.04% 1.72x
Carhartt 0.33% 1.67x
Express Outlets 0.01% 1.66x
Kate Spade 0.02% 1.47x
LL Bean 0.01% 1.35x
Columbia 0.01% 1.27x
American Eagle Outfitters 0.06% 1.22x
Dressbarn 0.05% 1.13x
Belk 0.02% 1.10x
Free People 0.02% 1.09x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is lurepartsonline.com.

Website Composition Index
lurepartsonline.com 3.50% 425.16x
jannsnetcraft.com 6.72% 422.03x
caddisflyshop.com 3.33% 414.79x
fishidy.com 4.45% 407.96x
bassfan.com 4.84% 398.74x
jsflyfishing.com 3.26% 394.71x
flyfisherman.com 6.78% 384.81x
rapala.com 11.20% 383.62x
midcurrent.com 3.98% 378.65x
vexilar.com 3.43% 378.60x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 27.85% 48.55x
Rural Living 0.46% 39.99x
Boating & Yachts 36.53% 33.28x
Sports - Skiing, Snowboarding 0.08% 31.73x
Home Improvement Contractor 3.87% 28.18x
Grilling 5.78% 26.46x
Survival Guides 0.78% 23.85x
Handyman Tools 0.06% 21.30x
Gun Enthusiast - Rifles & Ammo 23.95% 20.25x
Construction Apparel 3.17% 19.74x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male