Dstillery Audiences

FISHING

Audience Size: 216.5 Thousand Devices

Explore the Fishing Audience

Below you'll find more information about the Fishing audience, broken down in different categories based on their digital and physical behaviors. These are 216.5 thousand unique devices whose actions qualify for the Fishing audience.

Dstillery Crafted Audiences

INTERESTS

The Fishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fishing audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 69.27% 33.45x
Archery Enthusiasts 72.09% 33.22x
Outdoors Enthusiasts 81.48% 29.54x
Fishing Enthusiasts 66.53% 23.93x
Hunters 59.47% 22.89x
Pontoon Boat Researchers 58.80% 22.67x
Meat Smokers Receipe Researchers 44.02% 22.49x
Work Boots & Safety Footwear Shoppers 50.58% 21.52x
Xtreme Sports Fans 50.33% 21.04x
Home Brewing Enthusiasts 39.62% 20.92x
Composition Percentage: The overlap percentage between the Fishing audience and the Interest attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fishing audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 3.64x
Carhartt 0.16% 2.62x
LOFT 0.01% 2.61x
Chicos 0.01% 1.79x
Express 0.01% 1.11x
Journeys 0.01% 1.09x
Johnston and Murphy 0.01% 0.69x
Composition Percentage: The overlap percentage between the Fishing audience and the Location attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fishing audience is walleyecentral.com.

Website Composition Index
walleyecentral.com 27.22% 385.96x
gameandfishmag.com 20.88% 383.51x
outdoornews.com 23.10% 314.89x
lake-link.com 53.80% 293.74x
michigan-sportsman.com 34.49% 290.37x
bassmaster.com 6.83% 286.35x
usangler.com 6.02% 232.20x
ohiogamefishing.com 6.90% 231.65x
topozone.com 19.34% 189.87x
aa-fishing.com 5.38% 186.57x
Composition Percentage: The overlap percentage between the Fishing audience and the Web attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fishing audience is Hunting.

Content Affinity Composition Index
Hunting 28.24% 86.19x
Grilling 1.51% 40.42x
Garden Power Equipment 5.20% 39.70x
Yard Structures 0.49% 38.91x
Machines & Industrial Supplies 0.81% 38.22x
Minnesota Community Business Cluster 2.90% 35.61x
Farming & Agriculture 0.78% 35.46x
Gun Enthusiast - Rifles & Ammo 16.89% 33.61x
Boating & Yachts 35.04% 33.51x
Gun Enthusiast - Hunting & Self Defense 24.03% 31.69x
Composition Percentage: The overlap percentage between the Fishing audience and the Content Affinity attribute.
Index: A comparison of the Fishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fishing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male