Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 5.1 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 38.60% 16.84x
South Atlantic State Fair Visitors 33.74% 11.09x
Atlanta United Fans 24.50% 9.54x
Liberal News Readers 19.55% 9.21x
South Carolina Gamecocks Fans 22.30% 9.07x
Hard Rock Hotel & Casino Trip Planners 25.54% 9.00x
Conservative News Readers 20.92% 8.57x
Financial Business Intelligence Researchers 17.56% 8.19x
Palm Beach Trip Planners 21.76% 8.16x
Financial News Readers 16.92% 8.04x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.51x
Belk 0.02% 1.47x
Jos A. Bank Clothiers 0.30% 1.16x
White House Black Market 0.38% 1.13x
Buckle 0.29% 1.10x
Charlotte Russe 0.05% 1.09x
Mens Wearhouse 0.45% 1.06x
Johnston and Murphy 0.53% 1.03x
Hollister 0.04% 0.98x
Chicos 0.05% 0.96x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 3.39% 49.63x
floridastatefair.com 1.22% 47.89x
amaliearena.com 1.06% 47.71x
cltampa.com 3.82% 46.53x
baynews9.com 11.75% 44.04x
pinellascounty.org 3.58% 42.99x
tbo.com 3.25% 42.93x
tecoenergy.com 3.74% 42.86x
tampaairport.com 1.13% 42.20x
peoplesgas.com 1.06% 41.47x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.71% 14.97x
Florida Jacksonville & Orlando Cluster 32.65% 12.84x
Assorted Topics (Viral Media, Paid Traffic) 8.84% 10.90x
South Florida Cluster 31.64% 10.70x
Fox News Content Consumers 13.49% 10.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 9.68x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 9.27x
Local & Travel England - North Midlands 0.03% 9.22x
Right Wing Blogs - Political Activism 1.04% 8.42x
Environmental Conservation 0.04% 7.97x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female