Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 6.7 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 22.34% 27.34x
Florida Trip Planners 20.96% 18.43x
Liberal News Readers 11.51% 17.81x
Readers of South Asian Content 12.54% 16.96x
Country Music Fans 14.43% 16.32x
Financial Business Intelligence Researchers 11.68% 16.26x
Streaming Radio Listeners 15.46% 16.17x
Entertainment & Tabloid Magazine Readers 12.71% 15.87x
Conservative News Readers 14.60% 15.44x
Readers of Japanese Content 11.17% 15.32x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is LOFT.

Location Composition Index
LOFT 0.05% 4.70x
Victoria's Secret 0.07% 4.07x
Chicos 0.05% 3.59x
Old Navy 0.05% 1.61x
Express 0.01% 1.29x
Journeys 0.02% 1.07x
Lane Bryant 0.01% 1.06x
Mens Wearhouse 0.01% 0.98x
Maurices 0.01% 0.64x
Carhartt 0.10% 0.48x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is cltampa.com.

Website Composition Index
cltampa.com 3.87% 23.41x
baynews9.com 14.36% 21.90x
snntv.com 1.44% 21.85x
tbnweekly.com 2.29% 21.58x
mysuncoast.com 11.94% 20.72x
tampaairport.com 1.16% 20.65x
newschief.com 1.03% 20.41x
theledger.com 11.50% 19.32x
heraldtribune.com 16.04% 19.15x
fox13news.com 17.68% 18.85x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 8.68% 17.02x
Florida Jacksonville & Orlando Cluster 29.96% 16.41x
Natural & Healthy Living Researchers 0.41% 15.03x
Assorted Topics (Viral Media, Paid Traffic) 11.24% 14.91x
Central California Cluster 3.20% 14.72x
Northern California Cluster 7.76% 14.20x
Fox News Content Consumers 8.41% 14.19x
Middle East News 2.79% 13.70x
South Florida Cluster 30.41% 13.52x
Assorted Topics (Power Trains, Drones, Web Design) 0.54% 12.41x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female