Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.3 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 29.85% 16.82x
Florida Trip Planners 29.42% 12.00x
Liberal News Readers 19.89% 11.17x
Financial Business Intelligence Researchers 18.53% 10.76x
Financial News Readers 17.00% 10.31x
Advertising Professionals 17.36% 9.97x
Orlando Activities Researchers 13.40% 9.88x
Media Buying Professionals 17.72% 9.87x
TV Advertising Professionals 16.12% 9.75x
Law Enforcement Officers 21.48% 9.75x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.42x
Talbots 0.02% 1.21x
Hollister 0.02% 1.20x
Jos A. Bank Clothiers 0.02% 1.17x
Lane Bryant 0.02% 1.14x
Chicos 0.03% 1.13x
Mens Wearhouse 0.04% 1.09x
Journeys 0.03% 1.05x
Michael Kors 0.01% 1.02x
Banana Republic 0.02% 1.02x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is baynews9.com.

Website Composition Index
baynews9.com 14.71% 33.95x
tbnweekly.com 1.72% 32.71x
mysuncoast.com 9.29% 32.53x
myq105.com 1.79% 32.34x
cltampa.com 9.99% 31.84x
tampaairport.com 1.65% 30.23x
theledger.com 8.23% 29.14x
yourobserver.com 1.43% 28.32x
heraldtribune.com 15.48% 28.18x
abcactionnews.com 28.48% 27.95x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 8.35% 13.79x
Florida Jacksonville & Orlando Cluster 29.15% 12.08x
South Florida Cluster 33.91% 10.58x
Natural & Healthy Living Researchers 0.13% 9.85x
Australia & New Zealand Media 1.19% 9.51x
Fox News Content Consumers 4.26% 9.37x
Assorted Topics (Viral Media, Paid Traffic) 12.11% 9.31x
Assorted Topics (Freebies, Gardens, Jewelry) 1.58% 9.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 8.66x
Central California Cluster 1.69% 8.46x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male