Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 3.4 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 41.05% 23.69x
Hard Rock Hotel & Casino Trip Planners 25.34% 10.91x
Liberal News Readers 14.88% 10.56x
Financial Business Intelligence Researchers 14.96% 9.88x
South Atlantic Voters 21.49% 9.28x
South Carolina Gamecocks Fans 16.77% 9.26x
TV Advertising Professionals 14.57% 9.10x
Conservative News Readers 15.65% 9.10x
Financial News Readers 13.44% 9.04x
Space Travel Enthusiasts 16.38% 9.04x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location Composition Index
Belk 0.03% 2.07x
Hollister 0.03% 1.87x
Tommy Bahama 0.05% 1.73x
Charlotte Russe 0.03% 1.37x
Gymboree 0.04% 1.33x
Abercrombie & Fitch 0.03% 1.30x
Brooks Brothers 0.04% 1.16x
Chicos 0.05% 1.12x
Victoria's Secret 0.08% 1.11x
Express 0.03% 1.10x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 5.89% 89.86x
baynews9.com 5.91% 87.93x
amaliearena.com 2.32% 85.63x
floridastatefair.com 2.04% 81.95x
tecoenergy.com 4.51% 80.18x
pinellascounty.org 6.60% 78.52x
mysuncoast.com 3.78% 73.39x
tbo.com 15.01% 70.47x
tampaairport.com 4.24% 69.80x
spcollege.edu 1.63% 68.07x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.44% 18.45x
Florida Jacksonville & Orlando Cluster 30.91% 15.67x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.88% 15.06x
South Florida Cluster 24.99% 12.47x
Fox News Content Consumers 8.90% 11.63x
Local & Travel England - North Midlands 0.03% 10.95x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.65x
Cuba & Mexico Media 0.82% 8.23x
Australia & New Zealand Media 2.77% 8.21x
North Carolina News 9.47% 8.04x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male