Explore the Florida Local News Cluster Audience
Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Florida Local News Cluster audience.
INTERESTS
The Florida Local News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 38.12% | 22.70x |
| Hard Rock Hotel & Casino Trip Planners | 24.94% | 10.57x |
| Liberal News Readers | 15.53% | 10.29x |
| Conservative News Readers | 15.88% | 9.20x |
| Financial Business Intelligence Researchers | 16.10% | 9.16x |
| South Carolina Gamecocks Fans | 16.85% | 9.10x |
| TV Advertising Professionals | 14.60% | 9.07x |
| Entertainment Industry Decision Makers | 14.29% | 9.03x |
| South Atlantic Voters | 20.22% | 9.00x |
| Atlanta United Fans | 18.86% | 8.86x |
Composition Percentage:
The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
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APPAREL RETAILERS
The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.98x |
| Tommy Bahama | 0.05% | 1.95x |
| Hollister | 0.02% | 1.50x |
| Gymboree | 0.04% | 1.29x |
| Columbia | 0.01% | 1.24x |
| Jos A. Bank Clothiers | 0.18% | 1.23x |
| Chicos | 0.06% | 1.16x |
| Brooks Brothers | 0.04% | 1.11x |
| Mens Wearhouse | 0.23% | 1.05x |
| Aeropostale | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
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WEBSITES
The Florida Local News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.
| Website | Composition | Index |
| tampaelectric.com | 5.24% | 89.61x |
| amaliearena.com | 1.88% | 87.09x |
| baynews9.com | 4.86% | 86.33x |
| tecoenergy.com | 4.73% | 79.59x |
| floridastatefair.com | 3.20% | 78.21x |
| pinellascounty.org | 5.73% | 75.14x |
| tbo.com | 10.46% | 73.22x |
| tampaairport.com | 3.45% | 71.02x |
| mysuncoast.com | 4.10% | 68.58x |
| spcollege.edu | 1.40% | 65.85x |
Composition Percentage:
The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 9.90% | 17.71x |
| Florida Jacksonville & Orlando Cluster | 30.01% | 15.62x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.06% | 14.15x |
| South Florida Cluster | 25.04% | 12.18x |
| Fox News Content Consumers | 9.65% | 11.78x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 10.61x |
| Local & Travel England - North Midlands | 0.03% | 10.51x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.18% | 10.02x |
| Australia & New Zealand Media | 2.66% | 8.46x |
| Right Wing Blogs - Political Activism | 1.74% | 8.46x |
Composition Percentage:
The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
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DEMOGRAPHICS
The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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