Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 3.4 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 24.92% 19.20x
Liberal News Readers 13.95% 13.32x
Florida Trip Planners 26.97% 12.85x
Orlando Activities Researchers 6.49% 12.34x
Financial Business Intelligence Researchers 14.27% 11.92x
Financial News Readers 11.69% 11.25x
Advertising Professionals 13.55% 10.98x
Streaming Radio Listeners 15.13% 10.67x
Law Enforcement Officers 18.60% 10.45x
TV Advertising Professionals 11.95% 10.40x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.31x
Talbots 0.01% 1.31x
LOFT 0.02% 1.23x
Chicos 0.02% 1.20x
Hollister 0.01% 1.18x
Michael Kors 0.01% 1.18x
Express 0.02% 1.16x
White House Black Market 0.02% 1.06x
Victoria's Secret 0.02% 0.95x
Mens Wearhouse 0.02% 0.95x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is baynews9.com.

Website Composition Index
baynews9.com 6.78% 38.55x
mysuncoast.com 6.69% 33.60x
mynews13.com 2.71% 32.14x
cltampa.com 12.07% 31.43x
tbnweekly.com 1.12% 31.20x
yourobserver.com 1.08% 29.99x
tampaairport.com 1.91% 29.98x
heraldtribune.com 11.67% 29.69x
myq105.com 1.39% 29.11x
fox13news.com 12.78% 28.93x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 6.85% 14.35x
Florida Jacksonville & Orlando Cluster 24.99% 12.74x
South Florida Cluster 30.10% 11.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.69% 10.91x
Australia & New Zealand Media 0.79% 9.76x
Northern California Cluster 5.84% 9.16x
Fox News Content Consumers 3.24% 9.08x
San Francisco Bay Area Cluster 7.75% 8.97x
Assorted Topics (Viral Media, Paid Traffic) 12.80% 8.83x
Central California Cluster 1.32% 8.79x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male