FLORIDA LOCAL NEWS CLUSTER

Audience Size: 6.6 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	31.23%	15.04x
Florida Trip Planners	27.88%	12.06x
South Atlantic State Fair Visitors	25.45%	9.64x
Liberal News Readers	19.03%	9.00x
South Carolina Gamecocks Fans	19.45%	8.66x
Conservative News Readers	18.86%	8.29x
Country Music Fans	17.99%	8.27x
Atlanta United Fans	19.78%	8.17x
Financial Business Intelligence Researchers	17.41%	8.14x
Financial News Readers	16.70%	8.09x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.19x
Chicos	0.02%	1.13x
Old Navy	0.03%	1.12x
Jos A. Bank Clothiers	0.01%	1.09x
White House Black Market	0.01%	0.98x
Aeropostale	0.01%	0.97x
Michael Kors	0.01%	0.93x
Dressbarn	0.01%	0.84x
LOFT	0.01%	0.83x
The Childrens Place	0.02%	0.82x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website	Composition	Index
tampaelectric.com	1.47%	33.68x
tecoenergy.com	1.67%	32.81x
cltampa.com	3.51%	31.25x
pinellascounty.org	1.70%	30.80x
baynews9.com	11.47%	29.29x
tbo.com	1.14%	29.19x
snntv.com	1.32%	28.34x
tbnweekly.com	1.77%	26.73x
mysuncoast.com	12.30%	26.58x
strazcenter.org	1.15%	26.49x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	9.21%	12.38x
Florida Jacksonville & Orlando Cluster	30.54%	11.56x
Fox News Content Consumers	8.08%	10.14x
Assorted Topics (Viral Media, Paid Traffic)	10.48%	9.38x
South Florida Cluster	30.80%	9.37x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	9.01x
Local & Travel England - North Midlands	0.04%	9.00x
Right Wing Blogs - Political Activism	0.19%	8.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.03%	8.36x
Australia & New Zealand Media	2.06%	7.49x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female