Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.5 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 34.86% 17.66x
Hard Rock Hotel & Casino Trip Planners 20.79% 9.54x
Atlanta United Fans 19.02% 9.26x
Liberal News Readers 16.50% 9.12x
South Carolina Gamecocks Fans 16.98% 8.88x
Conservative News Readers 17.51% 8.45x
Entertainment Industry Decision Makers 14.11% 8.09x
Palm Beach Trip Planners 16.79% 8.09x
Financial Business Intelligence Researchers 15.63% 8.00x
Arizona Wildcats Fans 15.12% 7.82x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.57x
Tommy Bahama 0.05% 1.41x
Jos A. Bank Clothiers 0.36% 1.18x
Hollister 0.06% 1.14x
Charlotte Russe 0.06% 1.14x
Express Outlets 0.01% 1.10x
Lane Bryant 0.06% 1.07x
Buckle 0.25% 1.07x
White House Black Market 0.32% 1.06x
Mens Wearhouse 0.52% 1.04x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 4.08% 44.35x
amaliearena.com 1.30% 44.00x
floridastatefair.com 1.67% 43.70x
cltampa.com 3.59% 40.51x
baynews9.com 8.94% 40.15x
tecoenergy.com 4.17% 38.90x
pinellascounty.org 4.35% 38.35x
tampaairport.com 1.66% 38.30x
strazcenter.org 1.09% 38.06x
tbo.com 5.11% 37.78x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.25% 13.92x
Florida Jacksonville & Orlando Cluster 30.16% 12.21x
Assorted Topics (Viral Media, Paid Traffic) 7.64% 10.02x
South Florida Cluster 28.27% 9.98x
Fox News Content Consumers 13.87% 8.86x
Local & Travel England - North Midlands 0.03% 8.78x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 8.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 8.49x
Right Wing Blogs - Political Activism 1.26% 7.54x
Natural & Healthy Living Researchers 0.68% 7.46x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female