Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.6 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 35.77% 13.07x
Florida Trip Planners 33.91% 10.08x
Liberal News Readers 22.66% 8.81x
South Carolina Gamecocks Fans 18.74% 8.25x
Financial News Readers 20.33% 8.19x
Financial Business Intelligence Researchers 21.29% 8.14x
Atlanta United Fans 19.15% 7.95x
Conservative News Readers 22.75% 7.80x
South Atlantic State Fair Visitors 31.95% 7.78x
TV Advertising Professionals 20.82% 7.78x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.62x
Jos A. Bank Clothiers 0.01% 1.28x
Talbots 0.01% 1.24x
Express 0.02% 1.15x
Gymboree 0.01% 1.10x
Mens Wearhouse 0.02% 1.09x
Dressbarn 0.01% 1.05x
Lane Bryant 0.01% 1.03x
Aeropostale 0.01% 1.00x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is cltampa.com.

Website Composition Index
cltampa.com 4.69% 31.64x
snntv.com 1.49% 30.12x
tbnweekly.com 2.33% 29.45x
mysuncoast.com 11.43% 28.90x
baynews9.com 16.01% 28.52x
tampaairport.com 1.13% 27.99x
fox13news.com 15.86% 27.33x
theledger.com 11.84% 26.74x
heraldtribune.com 16.40% 26.13x
news965.com 1.48% 26.10x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.58% 11.65x
Florida Jacksonville & Orlando Cluster 36.99% 10.25x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 9.92x
South Florida Cluster 36.53% 9.13x
Fox News Content Consumers 7.38% 8.62x
Theme Park Tourism 4.65% 8.18x
Assorted Topics (Viral Media, Paid Traffic) 14.00% 8.05x
Right Wing Blogs - Political Activism 0.09% 8.03x
Local & Travel England - North Midlands 0.05% 7.87x
Natural & Healthy Living Researchers 0.30% 7.70x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male