Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.3 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 31.94% 15.85x
Hard Rock Hotel & Casino Trip Planners 18.25% 8.48x
Liberal News Readers 16.18% 8.12x
Atlanta United Fans 18.11% 8.09x
South Carolina Gamecocks Fans 16.42% 7.71x
Financial Business Intelligence Researchers 15.56% 7.43x
Conservative News Readers 16.26% 7.42x
Palm Beach Trip Planners 16.27% 7.24x
TV Advertising Professionals 14.83% 6.99x
Entertainment Industry Decision Makers 14.29% 6.95x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.38x
Belk 0.02% 1.24x
Johnston and Murphy 0.17% 1.24x
Jos A. Bank Clothiers 0.37% 1.21x
Aeropostale 0.06% 1.06x
Buckle 0.18% 1.05x
Mens Wearhouse 0.52% 1.04x
Hollister 0.03% 1.02x
LOFT 0.08% 1.02x
Talbots 0.05% 1.00x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 4.19% 49.42x
amaliearena.com 1.42% 48.77x
floridastatefair.com 1.92% 48.12x
baynews9.com 6.58% 45.95x
tecoenergy.com 4.09% 44.28x
cltampa.com 2.44% 44.17x
pinellascounty.org 4.61% 42.79x
strazcenter.org 1.14% 42.25x
tampaairport.com 1.98% 41.82x
tbo.com 6.11% 41.11x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.41% 11.62x
Florida Jacksonville & Orlando Cluster 30.38% 10.39x
South Florida Cluster 28.86% 8.59x
Assorted Topics (Viral Media, Paid Traffic) 7.41% 8.30x
Fox News Content Consumers 14.46% 7.56x
Local & Travel England - North Midlands 0.04% 7.55x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 7.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 7.10x
Natural & Healthy Living Researchers 0.79% 6.12x
Military & Law Enforcement 3.79% 6.10x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female