FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.1 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	34.05%	17.35x
Florida Trip Planners	31.49%	12.98x
Liberal News Readers	21.22%	11.87x
Financial Business Intelligence Researchers	19.78%	11.11x
Financial News Readers	18.62%	10.76x
Media Buying Professionals	18.48%	10.45x
Advertising Professionals	18.57%	10.44x
Orlando Activities Researchers	15.64%	10.36x
South Atlantic State Fair Visitors	31.37%	10.33x
TV Advertising Professionals	18.42%	10.26x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.01%	2.15x
Carhartt	0.05%	0.72x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tbnweekly.com.

Website	Composition	Index
tbnweekly.com	1.99%	35.87x
snntv.com	1.23%	35.42x
baynews9.com	17.59%	35.05x
mysuncoast.com	10.45%	34.91x
cltampa.com	8.27%	32.89x
theledger.com	9.21%	32.43x
yourobserver.com	1.21%	31.33x
fox13news.com	13.57%	31.29x
heraldtribune.com	15.73%	31.08x
tampaairport.com	1.19%	30.20x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	9.20%	15.47x
Florida Jacksonville & Orlando Cluster	30.46%	13.19x
South Florida Cluster	31.51%	11.62x
Natural & Healthy Living Researchers	0.16%	11.34x
Assorted Topics (Viral Media, Paid Traffic)	12.17%	10.62x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.03%	10.31x
Australia & New Zealand Media	1.47%	9.96x
Fox News Content Consumers	5.35%	9.96x
Central California Cluster	1.81%	9.61x
Assorted Topics (Freebies, Gardens, Jewelry)	2.95%	9.41x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male