Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.6 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 44.07% 16.87x
Florida Trip Planners 33.80% 12.26x
South Atlantic State Fair Visitors 34.89% 11.15x
South Carolina Gamecocks Fans 25.99% 9.77x
Atlanta United Fans 27.92% 9.62x
Liberal News Readers 26.57% 9.31x
Conservative News Readers 25.65% 9.10x
Country Music Fans 22.61% 8.85x
Entertainment Industry Decision Makers 21.50% 8.64x
Hard Rock Hotel & Casino Trip Planners 26.99% 8.48x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.52x
Tommy Bahama 0.02% 1.41x
Talbots 0.03% 1.15x
Hollister 0.04% 1.12x
Jos A. Bank Clothiers 0.04% 1.06x
Chicos 0.04% 1.06x
Lane Bryant 0.03% 1.01x
LOFT 0.05% 1.01x
Journeys 0.07% 1.00x
Victoria's Secret 0.09% 0.99x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 2.89% 50.49x
amaliearena.com 1.05% 48.16x
tecoenergy.com 3.28% 47.36x
cltampa.com 4.02% 45.44x
pinellascounty.org 3.10% 44.42x
tbo.com 2.27% 42.67x
baynews9.com 13.34% 42.06x
myfoxhurricane.com 1.30% 42.00x
snntv.com 1.23% 41.28x
tbnweekly.com 1.31% 40.99x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.08% 15.86x
Florida Jacksonville & Orlando Cluster 33.97% 13.99x
Fox News Content Consumers 10.51% 12.90x
Assorted Topics (Viral Media, Paid Traffic) 11.44% 11.55x
South Florida Cluster 32.95% 11.32x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 11.15x
Local & Travel England - North Midlands 0.05% 11.08x
Right Wing Blogs - Political Activism 0.61% 10.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 10.24x
Environmental Conservation 0.05% 9.29x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female