FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.2 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	34.50%	19.18x
Florida Trip Planners	32.92%	14.53x
Liberal News Readers	21.41%	13.06x
Financial Business Intelligence Researchers	20.38%	11.96x
Financial News Readers	19.94%	11.89x
Advertising Professionals	19.98%	11.34x
Orlando Activities Researchers	16.83%	11.32x
TV Advertising Professionals	19.30%	11.31x
South Carolina Gamecocks Fans	22.23%	11.24x
Cholesterol Researchers	17.38%	11.24x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.37x
LOFT	0.01%	1.23x
Express	0.02%	1.14x
Hollister	0.01%	1.11x
White House Black Market	0.01%	1.03x
Lane Bryant	0.01%	0.99x
Dressbarn	0.01%	0.96x
Journeys	0.02%	0.96x
Old Navy	0.02%	0.95x
Victoria's Secret	0.02%	0.92x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tbnweekly.com.

Website	Composition	Index
tbnweekly.com	2.21%	37.57x
snntv.com	1.25%	36.53x
baynews9.com	18.15%	35.41x
mysuncoast.com	10.91%	35.11x
tampaairport.com	1.05%	33.23x
theledger.com	10.41%	33.18x
cltampa.com	6.98%	32.97x
abcactionnews.com	33.66%	32.00x
heraldtribune.com	15.03%	31.57x
wftv.com	25.76%	30.36x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	9.75%	16.93x
Florida Jacksonville & Orlando Cluster	33.68%	14.78x
South Florida Cluster	33.47%	13.12x
Natural & Healthy Living Researchers	0.25%	11.88x
Fox News Content Consumers	6.66%	11.80x
Assorted Topics (Viral Media, Paid Traffic)	13.34%	11.63x
Theme Park Tourism	3.86%	11.29x
Right Wing Blogs - Political Activism	0.07%	10.95x
Australia & New Zealand Media	1.70%	10.62x
Central California Cluster	2.27%	10.46x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male