FLORIDA LOCAL NEWS CLUSTER

Audience Size: 5 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	31.92%	16.27x
Florida Trip Planners	29.95%	12.20x
Liberal News Readers	20.50%	10.87x
Financial Business Intelligence Researchers	19.67%	10.27x
Financial News Readers	18.09%	10.01x
South Atlantic State Fair Visitors	29.77%	9.92x
Advertising Professionals	17.75%	9.80x
TV Advertising Professionals	17.60%	9.67x
Media Buying Professionals	18.20%	9.61x
Cholesterol Researchers	16.17%	9.53x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.14x
LOFT	0.02%	1.14x
Forever 21	0.01%	1.05x
Jos A. Bank Clothiers	0.01%	1.03x
White House Black Market	0.02%	1.02x
Chicos	0.02%	1.02x
Aeropostale	0.01%	1.00x
Lane Bryant	0.02%	1.00x
Gymboree	0.01%	0.99x
Dressbarn	0.01%	0.98x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is mysuncoast.com.

Website	Composition	Index
mysuncoast.com	9.60%	32.11x
baynews9.com	16.99%	31.86x
tbnweekly.com	1.93%	31.85x
snntv.com	1.10%	31.25x
cltampa.com	9.34%	30.14x
theledger.com	8.39%	28.54x
tampaairport.com	1.61%	28.47x
yourobserver.com	1.30%	28.27x
fox13news.com	12.98%	28.26x
heraldtribune.com	15.36%	27.73x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	8.90%	14.17x
Florida Jacksonville & Orlando Cluster	31.01%	11.86x
South Florida Cluster	33.37%	10.46x
Natural & Healthy Living Researchers	0.14%	9.90x
Assorted Topics (Viral Media, Paid Traffic)	12.23%	9.54x
Australia & New Zealand Media	1.43%	9.04x
Fox News Content Consumers	4.92%	8.95x
Assorted Topics (Freebies, Gardens, Jewelry)	2.11%	8.80x
Cuba & Mexico Media	0.08%	8.50x
Northern California Cluster	5.76%	8.46x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male