Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 3.8 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 38.12% 22.70x
Hard Rock Hotel & Casino Trip Planners 24.94% 10.57x
Liberal News Readers 15.53% 10.29x
Conservative News Readers 15.88% 9.20x
Financial Business Intelligence Researchers 16.10% 9.16x
South Carolina Gamecocks Fans 16.85% 9.10x
TV Advertising Professionals 14.60% 9.07x
Entertainment Industry Decision Makers 14.29% 9.03x
South Atlantic Voters 20.22% 9.00x
Atlanta United Fans 18.86% 8.86x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location Composition Index
Belk 0.03% 1.98x
Tommy Bahama 0.05% 1.95x
Hollister 0.02% 1.50x
Gymboree 0.04% 1.29x
Columbia 0.01% 1.24x
Jos A. Bank Clothiers 0.18% 1.23x
Chicos 0.06% 1.16x
Brooks Brothers 0.04% 1.11x
Mens Wearhouse 0.23% 1.05x
Aeropostale 0.03% 1.02x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 5.24% 89.61x
amaliearena.com 1.88% 87.09x
baynews9.com 4.86% 86.33x
tecoenergy.com 4.73% 79.59x
floridastatefair.com 3.20% 78.21x
pinellascounty.org 5.73% 75.14x
tbo.com 10.46% 73.22x
tampaairport.com 3.45% 71.02x
mysuncoast.com 4.10% 68.58x
spcollege.edu 1.40% 65.85x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.90% 17.71x
Florida Jacksonville & Orlando Cluster 30.01% 15.62x
Assorted Topics (Viral Media, Paid Traffic) 5.06% 14.15x
South Florida Cluster 25.04% 12.18x
Fox News Content Consumers 9.65% 11.78x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.61x
Local & Travel England - North Midlands 0.03% 10.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 10.02x
Australia & New Zealand Media 2.66% 8.46x
Right Wing Blogs - Political Activism 1.74% 8.46x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male