Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 7 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 28.93% 14.39x
Florida Trip Planners 28.52% 11.79x
Liberal News Readers 17.66% 8.98x
South Atlantic State Fair Visitors 24.53% 8.92x
Conservative News Readers 17.14% 8.14x
Financial Business Intelligence Researchers 16.19% 8.05x
Financial News Readers 15.95% 8.04x
Hard Rock Hotel & Casino Trip Planners 22.42% 8.01x
Country Music Fans 16.75% 7.92x
South Carolina Gamecocks Fans 18.09% 7.90x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.01x
Old Navy 0.01% 0.93x
Carhartt 0.14% 0.71x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website Composition Index
tampaelectric.com 1.01% 31.16x
tecoenergy.com 1.14% 30.76x
cltampa.com 3.33% 28.96x
pinellascounty.org 1.22% 28.94x
baynews9.com 13.16% 26.67x
snntv.com 1.38% 26.48x
tbnweekly.com 2.33% 25.89x
mysuncoast.com 12.93% 25.27x
tampaairport.com 1.29% 24.62x
fox13news.com 17.13% 23.70x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.89% 11.82x
Florida Jacksonville & Orlando Cluster 34.66% 10.81x
South Florida Cluster 32.87% 9.28x
Fox News Content Consumers 7.70% 9.16x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.15x
Right Wing Blogs - Political Activism 0.16% 8.72x
Assorted Topics (Viral Media, Paid Traffic) 11.02% 8.47x
Local & Travel England - North Midlands 0.04% 7.79x
Theme Park Tourism 4.32% 7.67x
Environmental Conservation 0.03% 7.22x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female