FLORIDA LOCAL NEWS CLUSTER

Audience Size: 3.2 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	38.67%	20.46x
Orlando Trip Planners	36.31%	18.67x
Orlando Activities Researchers	2.77%	15.84x
Florida Trip Planners	28.55%	14.42x
Florida Atlantic Coast Trip Planners	28.08%	13.15x
Financial Business Intelligence Researchers	12.23%	12.81x
Miami Trip Planners	18.61%	11.72x
Advertising Professionals	11.70%	11.66x
South Atlantic State Fair Visitors	32.44%	10.89x
TV Advertising Professionals	9.34%	10.67x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.08%	5.05x
Tommy Bahama	0.01%	1.85x
Jos A. Bank Clothiers	0.01%	1.36x
Michael Kors	0.01%	1.20x
LOFT	0.02%	1.18x
Old Navy	0.03%	1.12x
Mens Wearhouse	0.02%	1.11x
The Childrens Place	0.01%	1.09x
White House Black Market	0.02%	1.08x
Hollister	0.01%	1.07x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is baynews9.com.

Website	Composition	Index
baynews9.com	3.63%	52.96x
mysuncoast.com	7.11%	43.80x
mynews13.com	1.39%	43.58x
cltampa.com	13.13%	40.38x
tampaairport.com	2.15%	40.11x
wtsp.com	21.31%	39.85x
tbnweekly.com	1.33%	39.53x
suncoastnews.com	1.11%	38.76x
heraldtribune.com	12.80%	38.69x
abcactionnews.com	25.26%	37.87x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	6.36%	17.33x
Florida Jacksonville & Orlando Cluster	24.38%	14.44x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.47%	12.60x
South Florida Cluster	26.81%	12.37x
Australia & New Zealand Media	0.92%	10.13x
Northern California Cluster	4.88%	9.60x
Assorted Topics (Viral Media, Paid Traffic)	10.63%	9.55x
San Francisco Bay Area Cluster	5.62%	9.24x
Los Angeles News	13.73%	8.78x
Environmental Conservation	0.01%	8.67x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male