Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.1 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 32.36% 23.37x
Hard Rock Hotel & Casino Trip Planners 20.54% 11.62x
Liberal News Readers 14.43% 10.79x
South Carolina Gamecocks Fans 14.90% 9.99x
Atlanta United Fans 16.28% 9.95x
Conservative News Readers 14.51% 9.95x
Entertainment Industry Decision Makers 13.53% 9.66x
South Atlantic Voters 16.86% 9.66x
Financial Business Intelligence Researchers 14.94% 9.50x
Palm Beach Trip Planners 16.17% 9.40x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.21x
Mens Wearhouse 0.39% 1.05x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is amaliearena.com.

Website Composition Index
amaliearena.com 1.70% 68.56x
tampaelectric.com 4.65% 68.14x
floridastatefair.com 2.42% 67.00x
baynews9.com 6.63% 63.42x
tecoenergy.com 4.34% 60.47x
pinellascounty.org 5.18% 59.50x
tampaairport.com 2.58% 58.59x
tbo.com 7.93% 58.35x
peoplesgas.com 1.45% 52.81x
mysuncoast.com 5.34% 51.83x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.56% 15.64x
Florida Jacksonville & Orlando Cluster 29.29% 14.06x
Assorted Topics (Viral Media, Paid Traffic) 5.89% 12.15x
South Florida Cluster 25.60% 11.28x
Fox News Content Consumers 10.42% 10.67x
Liberal Media - Political Activism 2.63% 7.89x
Australia & New Zealand Media 2.61% 7.78x
Theme Park Tourism 4.57% 7.46x
Right Wing Blogs - Conspiracy Theories 4.63% 7.44x
Conscious Living 3.34% 7.08x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female