Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.2 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 34.50% 19.18x
Florida Trip Planners 32.92% 14.53x
Liberal News Readers 21.41% 13.06x
Financial Business Intelligence Researchers 20.38% 11.96x
Financial News Readers 19.94% 11.89x
Advertising Professionals 19.98% 11.34x
Orlando Activities Researchers 16.83% 11.32x
TV Advertising Professionals 19.30% 11.31x
South Carolina Gamecocks Fans 22.23% 11.24x
Cholesterol Researchers 17.38% 11.24x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 1.37x
LOFT 0.01% 1.23x
Express 0.02% 1.14x
Hollister 0.01% 1.11x
White House Black Market 0.01% 1.03x
Lane Bryant 0.01% 0.99x
Dressbarn 0.01% 0.96x
Journeys 0.02% 0.96x
Old Navy 0.02% 0.95x
Victoria's Secret 0.02% 0.92x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tbnweekly.com.

Website Composition Index
tbnweekly.com 2.21% 37.57x
snntv.com 1.25% 36.53x
baynews9.com 18.15% 35.41x
mysuncoast.com 10.91% 35.11x
tampaairport.com 1.05% 33.23x
theledger.com 10.41% 33.18x
cltampa.com 6.98% 32.97x
abcactionnews.com 33.66% 32.00x
heraldtribune.com 15.03% 31.57x
wftv.com 25.76% 30.36x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.75% 16.93x
Florida Jacksonville & Orlando Cluster 33.68% 14.78x
South Florida Cluster 33.47% 13.12x
Natural & Healthy Living Researchers 0.25% 11.88x
Fox News Content Consumers 6.66% 11.80x
Assorted Topics (Viral Media, Paid Traffic) 13.34% 11.63x
Theme Park Tourism 3.86% 11.29x
Right Wing Blogs - Political Activism 0.07% 10.95x
Australia & New Zealand Media 1.70% 10.62x
Central California Cluster 2.27% 10.46x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male