Dstillery Audiences

FLORIDA LOCAL NEWS CLUSTER

Audience Size: 4.1 Million Devices

Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Florida Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 34.05% 17.35x
Florida Trip Planners 31.49% 12.98x
Liberal News Readers 21.22% 11.87x
Financial Business Intelligence Researchers 19.78% 11.11x
Financial News Readers 18.62% 10.76x
Media Buying Professionals 18.48% 10.45x
Advertising Professionals 18.57% 10.44x
Orlando Activities Researchers 15.64% 10.36x
South Atlantic State Fair Visitors 31.37% 10.33x
TV Advertising Professionals 18.42% 10.26x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 2.15x
Carhartt 0.05% 0.72x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tbnweekly.com.

Website Composition Index
tbnweekly.com 1.99% 35.87x
snntv.com 1.23% 35.42x
baynews9.com 17.59% 35.05x
mysuncoast.com 10.45% 34.91x
cltampa.com 8.27% 32.89x
theledger.com 9.21% 32.43x
yourobserver.com 1.21% 31.33x
fox13news.com 13.57% 31.29x
heraldtribune.com 15.73% 31.08x
tampaairport.com 1.19% 30.20x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.20% 15.47x
Florida Jacksonville & Orlando Cluster 30.46% 13.19x
South Florida Cluster 31.51% 11.62x
Natural & Healthy Living Researchers 0.16% 11.34x
Assorted Topics (Viral Media, Paid Traffic) 12.17% 10.62x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 10.31x
Australia & New Zealand Media 1.47% 9.96x
Fox News Content Consumers 5.35% 9.96x
Central California Cluster 1.81% 9.61x
Assorted Topics (Freebies, Gardens, Jewelry) 2.95% 9.41x
Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male