FLORIDA LOCAL NEWS CLUSTER

Audience Size: 5.3 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	38.95%	17.86x
South Atlantic State Fair Visitors	33.48%	11.35x
Atlanta United Fans	25.60%	10.28x
Liberal News Readers	19.89%	10.11x
South Carolina Gamecocks Fans	22.51%	10.00x
Conservative News Readers	21.53%	9.46x
Hard Rock Hotel & Casino Trip Planners	25.59%	9.20x
Financial Business Intelligence Researchers	18.36%	8.91x
Financial News Readers	17.44%	8.86x
Country Music Fans	20.34%	8.77x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location	Composition	Index
Belk	0.02%	1.76x
Talbots	0.03%	1.23x
Chicos	0.04%	1.20x
Tommy Bahama	0.01%	1.14x
Dressbarn	0.03%	1.11x
Hollister	0.03%	1.05x
Jos A. Bank Clothiers	0.03%	1.05x
White House Black Market	0.04%	1.03x
Lane Bryant	0.03%	1.02x
Journeys	0.07%	1.02x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is tampaelectric.com.

Website	Composition	Index
tampaelectric.com	3.27%	50.99x
floridastatefair.com	1.06%	49.44x
amaliearena.com	1.08%	48.74x
cltampa.com	3.93%	48.62x
baynews9.com	12.64%	45.75x
tbo.com	2.54%	44.58x
tecoenergy.com	3.69%	44.51x
pinellascounty.org	3.27%	44.24x
snntv.com	1.01%	43.72x
tbnweekly.com	1.17%	43.26x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	9.66%	16.03x
Florida Jacksonville & Orlando Cluster	32.89%	13.67x
Fox News Content Consumers	12.12%	12.13x
Assorted Topics (Viral Media, Paid Traffic)	9.70%	11.77x
South Florida Cluster	31.51%	11.53x
Assorted Topics (Viral Media, Paid Traffic)	0.08%	10.37x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.07%	10.36x
Local & Travel England - North Midlands	0.04%	10.26x
Right Wing Blogs - Political Activism	0.89%	9.88x
Environmental Conservation	0.05%	9.18x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female