FLORIDA LOCAL NEWS CLUSTER

Audience Size: 3.3 Million Devices

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Explore the Florida Local News Cluster Audience

Below you'll find more information about the Florida Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Florida Local News Cluster audience.

INTERESTS

The Florida Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Local News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	42.20%	25.67x
Hard Rock Hotel & Casino Trip Planners	26.64%	11.39x
Liberal News Readers	14.21%	10.45x
South Atlantic Voters	21.84%	9.93x
Florida Gators Fans	7.26%	9.81x
Financial Business Intelligence Researchers	15.04%	9.64x
South Carolina Gamecocks Fans	15.14%	9.47x
Palm Beach Trip Planners	14.64%	9.36x
Florida State Seminoles Fans	15.94%	9.33x
Space Travel Enthusiasts	14.24%	9.24x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Local News Cluster audience is Belk.

Location	Composition	Index
Belk	0.04%	2.53x
Tommy Bahama	0.04%	1.59x
Hollister	0.02%	1.34x
Columbia	0.01%	1.24x
Gymboree	0.03%	1.23x
Brooks Brothers	0.04%	1.20x
Charlotte Russe	0.02%	1.12x
Abercrombie & Fitch	0.02%	1.06x
Chicos	0.05%	1.05x
Ann Taylor	0.02%	0.99x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Location attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

WEBSITES

The Florida Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Local News Cluster audience is sdhc.k12.fl.us.

Website	Composition	Index
sdhc.k12.fl.us	0.43%	107.86x
pinellas-park.com	0.21%	107.08x
tampagov.net	0.39%	105.67x
largo.com	0.63%	101.02x
shopinternationalplaza.com	0.34%	100.72x
hcso.tampa.fl.us	0.23%	100.60x
mysdhc.org	1.06%	99.51x
hcplc.org	0.53%	99.36x
brandonhonda.com	0.30%	99.11x
suntoyota.com	0.33%	97.75x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Web attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Local News Cluster audience is Florida Naples News Cluster.

Content Affinity	Composition	Index
Florida Naples News Cluster	10.75%	19.28x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.36%	16.29x
Florida Jacksonville & Orlando Cluster	31.31%	15.86x
South Florida Cluster	24.67%	12.78x
Fox News Content Consumers	8.26%	11.84x
Local & Travel England - North Midlands	0.03%	10.30x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.20%	9.34x
North Carolina News	9.77%	8.31x
Theme Park Tourism	4.06%	8.29x
Australia & New Zealand Media	2.74%	8.11x

Composition Percentage: The overlap percentage between the Florida Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Local News Cluster audience resonates most for the following age and income brackets.

Age

65+

Income

Under $25,000