Dstillery Audiences

FLORIDA NAPLES NEWS CLUSTER

Audience Size: 659.7 Thousand Devices

Explore the Florida Naples News Cluster Audience

Below you'll find more information about the Florida Naples News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 659.7 thousand unique devices whose actions qualify for the Florida Naples News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Naples News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Naples News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 49.17% 27.79x
Florida Trip Planners 53.84% 24.42x
Beach House Second Home Owners 28.90% 18.20x
Liberal News Readers 28.22% 17.58x
Financial News Readers 27.88% 17.07x
Orlando Activities Researchers 25.77% 17.02x
Financial Business Intelligence Researchers 28.62% 16.68x
Boston Trip Planners 25.71% 15.83x
Online Health Researchers 24.41% 15.63x
TV Advertising Professionals 25.45% 15.44x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Naples News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Naples News Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.73x
Michael Kors 0.01% 1.51x
Jos A. Bank Clothiers 0.01% 1.49x
Express 0.02% 1.30x
White House Black Market 0.02% 1.28x
LOFT 0.01% 1.16x
Aeropostale 0.02% 1.04x
Victoria's Secret 0.03% 1.03x
Banana Republic 0.01% 0.99x
The Childrens Place 0.02% 0.98x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Location attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Naples News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Naples News Cluster audience is abc-7.com.

Website Composition Index
abc-7.com 20.86% 179.89x
sarasotamagazine.com 1.81% 178.19x
fifthavenuesouth.com 1.27% 166.70x
fox4now.com 34.93% 158.13x
naplesnews.com 43.24% 133.72x
marconews.com 3.29% 120.11x
news-press.com 59.04% 108.17x
nbc-2.com 65.47% 107.88x
snntv.com 3.67% 107.78x
villages-news.com 28.15% 86.25x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Web attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Naples News Cluster audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 46.38% 20.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 20.05x
South Florida Cluster 50.48% 19.63x
Assorted Topics (Viral Media, Paid Traffic) 20.12% 17.40x
Florida Local News Cluster 60.85% 16.88x
Beach Vacations 0.62% 16.06x
Ireland Cluster 7.51% 16.05x
Local & Travel England - North Midlands 0.07% 15.27x
Franchising 0.04% 15.00x
Pre-Built Home Researchers 0.39% 14.55x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Naples News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male