FLORIDA NAPLES NEWS CLUSTER

Audience Size: 606.4 Thousand Devices

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Explore the Florida Naples News Cluster Audience

Below you'll find more information about the Florida Naples News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 606.4 thousand unique devices whose actions qualify for the Florida Naples News Cluster audience.

INTERESTS

The Florida Naples News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Naples News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	48.36%	24.63x
Florida Trip Planners	54.48%	22.46x
Beach House Second Home Owners	27.84%	16.20x
Orlando Activities Researchers	24.15%	16.00x
Liberal News Readers	28.41%	15.89x
Financial News Readers	27.06%	15.63x
Financial Business Intelligence Researchers	27.31%	15.34x
Boston Trip Planners	25.29%	14.48x
Cholesterol Researchers	22.95%	14.28x
Competitive Sports Participants	25.18%	14.23x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Naples News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Naples News Cluster audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.02%	2.29x
Carhartt	0.06%	0.90x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Location attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

WEBSITES

The Florida Naples News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Naples News Cluster audience is abc-7.com.

Website	Composition	Index
abc-7.com	20.58%	191.83x
fifthavenuesouth.com	1.55%	159.40x
naplesnews.com	42.41%	131.19x
marconews.com	3.15%	124.82x
fox4now.com	37.12%	120.98x
news-press.com	58.17%	118.37x
nbc-2.com	69.29%	110.51x
snntv.com	3.64%	105.13x
villages-news.com	25.80%	96.85x
news965.com	1.33%	74.64x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Web attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Naples News Cluster audience is Beach Vacations.

Content Affinity	Composition	Index
Beach Vacations	0.36%	18.91x
Florida Jacksonville & Orlando Cluster	43.12%	18.67x
South Florida Cluster	49.86%	18.38x
Assorted Topics (Viral Media, Paid Traffic)	18.83%	16.42x
Cuba & Mexico Media	0.19%	16.18x
Florida Local News Cluster	60.90%	15.47x
Horse Racing	0.48%	14.59x
Ireland Cluster	5.71%	14.43x
Alaska Cluster	1.77%	14.34x
Environmental Conservation	0.06%	14.15x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Naples News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male