Dstillery Audiences

FLORIDA NAPLES NEWS CLUSTER

Audience Size: 545.5 Thousand Devices

Explore the Florida Naples News Cluster Audience

Below you'll find more information about the Florida Naples News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 545.5 thousand unique devices whose actions qualify for the Florida Naples News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Florida Naples News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Naples News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 45.12% 25.69x
Florida Trip Planners 52.37% 21.31x
Orlando Activities Researchers 18.75% 16.26x
Beach House Second Home Owners 24.10% 15.67x
Liberal News Readers 24.81% 14.73x
Financial Business Intelligence Researchers 25.29% 14.62x
Financial News Readers 22.84% 14.36x
South Carolina Gamecocks Fans 28.76% 13.64x
Medical Advice Researchers 19.10% 13.55x
Online Health Researchers 19.39% 13.52x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Interest attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Florida Naples News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Naples News Cluster audience is Express.

Location Composition Index
Express 0.03% 1.50x
Chicos 0.02% 1.49x
White House Black Market 0.02% 1.48x
LOFT 0.02% 1.35x
Banana Republic 0.02% 1.21x
Lane Bryant 0.02% 1.12x
J. Crew 0.01% 1.09x
Talbots 0.01% 1.07x
Old Navy 0.03% 1.04x
Mens Wearhouse 0.03% 1.04x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Location attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Florida Naples News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Naples News Cluster audience is abc-7.com.

Website Composition Index
abc-7.com 17.92% 197.66x
fox4now.com 34.68% 142.24x
naplesnews.com 48.15% 126.46x
news-press.com 59.04% 121.91x
villages-news.com 18.00% 106.99x
nbc-2.com 66.03% 105.80x
marconews.com 4.35% 90.70x
snntv.com 2.38% 82.31x
recordstar.com 1.09% 80.65x
businessobserverfl.com 2.62% 80.26x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Web attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Naples News Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.30% 64.95x
Environmental Conservation 0.06% 19.70x
Florida Jacksonville & Orlando Cluster 41.75% 18.56x
Local & Travel England - North Midlands 0.09% 17.34x
Assorted Topics (Viral Media, Paid Traffic) 21.37% 17.24x
South Florida Cluster 50.15% 16.87x
Beach Vacations 0.17% 15.28x
Natural & Healthy Living Researchers 0.19% 15.26x
Central California Cluster 2.56% 14.16x
Cuba & Mexico Media 0.05% 14.14x
Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Florida Naples News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Florida Naples News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male