FLORIDA NAPLES NEWS CLUSTER

Audience Size: 784.7 Thousand Devices

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Explore the Florida Naples News Cluster Audience

Below you'll find more information about the Florida Naples News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 784.7 thousand unique devices whose actions qualify for the Florida Naples News Cluster audience.

INTERESTS

The Florida Naples News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Florida Naples News Cluster audience is Tampa and St Petersburg Trip Planners.

Interest	Composition	Index
Tampa and St Petersburg Trip Planners	46.03%	25.15x
Florida Trip Planners	51.44%	21.05x
Beach House Second Home Owners	26.76%	15.76x
Orlando Activities Researchers	23.59%	15.59x
Liberal News Readers	26.09%	15.40x
Financial News Readers	25.33%	15.04x
Financial Business Intelligence Researchers	25.84%	14.75x
Cholesterol Researchers	21.66%	13.87x
Boston Trip Planners	23.99%	13.85x
TV Advertising Professionals	22.44%	13.71x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Interest attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

APPAREL RETAILERS

The Florida Naples News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Florida Naples News Cluster audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	2.23x
Chicos	0.03%	1.76x
J. Crew	0.02%	1.54x
Talbots	0.01%	1.14x
Hollister	0.01%	1.06x
Mens Wearhouse	0.03%	1.06x
Victoria's Secret	0.03%	1.00x
Banana Republic	0.02%	0.97x
Aeropostale	0.02%	0.96x
Buckle	0.02%	0.93x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Location attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

WEBSITES

The Florida Naples News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Florida Naples News Cluster audience is abc-7.com.

Website	Composition	Index
abc-7.com	21.00%	137.41x
fifthavenuesouth.com	1.55%	132.29x
naplesnews.com	43.01%	107.00x
fox4now.com	36.55%	104.12x
news-press.com	57.99%	98.22x
snntv.com	3.45%	88.32x
nbc-2.com	69.93%	87.42x
marconews.com	3.47%	83.58x
news965.com	1.39%	81.34x
villages-news.com	25.51%	81.29x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Web attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Florida Naples News Cluster audience is Beach Vacations.

Content Affinity	Composition	Index
Beach Vacations	0.32%	16.94x
Florida Jacksonville & Orlando Cluster	43.21%	16.72x
South Florida Cluster	51.09%	15.92x
Assorted Topics (Viral Media, Paid Traffic)	19.38%	15.22x
Cuba & Mexico Media	0.13%	14.95x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.10%	14.78x
Environmental Conservation	0.07%	14.29x
Florida Local News Cluster	61.40%	14.18x
Local & Travel England - North Midlands	0.08%	13.83x
Alaska Cluster	1.44%	13.29x

Composition Percentage: The overlap percentage between the Florida Naples News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Florida Naples News Cluster audience to the internet population.

DEMOGRAPHICS

The Florida Naples News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male