Dstillery Audiences

FLOWER SHOPPING

Audience Size: 65.2 Thousand Devices

Explore the Flower Shopping Audience

Below you'll find more information about the Flower Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 65.2 thousand unique devices whose actions qualify for the Flower Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Flower Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower Shopping audience is Flower & Gift Basket Shoppers.

Interest Composition Index
Flower & Gift Basket Shoppers 61.85% 22.95x
Budget Grocery Shoppers 43.91% 18.94x
Retired Health Insurance Researchers 38.55% 16.65x
Retired Assisted Living Shoppers 40.52% 16.57x
Big Box Shoppers 42.58% 16.27x
Bargain Shopping Researchers 37.41% 16.05x
Senior Living Center Researchers 41.29% 15.77x
Home Medical Supplies Shoppers 40.75% 15.46x
Online Directory Searchers 38.79% 15.26x
Family Tree Enthusiasts 37.36% 15.21x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Interest attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower Shopping audience is Dressbarn.

Location Composition Index
Dressbarn 0.11% 2.59x
Ralph Lauren 0.03% 2.45x
Supreme 0.02% 2.17x
Lane Bryant 0.08% 1.96x
Brooks Brothers 0.05% 1.95x
Patagonia 0.02% 1.81x
Buckle 0.39% 1.81x
Levi Strauss 0.03% 1.79x
Calvin Klein 0.01% 1.75x
REI 0.03% 1.71x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Location attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower Shopping audience is dignitymemorial.com.

Website Composition Index
dignitymemorial.com 8.66% 61.78x
bbb.org 4.30% 46.67x
hallmark.com 3.57% 43.39x
toysrus.com 6.18% 41.64x
everplans.com 5.40% 40.63x
2017savings.com 4.71% 38.90x
homemetry.com 5.22% 38.73x
weddingwire.com 3.32% 35.16x
shopsales.us 5.11% 34.67x
dingit.tv 3.83% 34.66x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Web attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower Shopping audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 1.81% 35.53x
Discount Shopping 6.66% 30.31x
Home Decoration - Crafts & Kids 3.78% 30.10x
Shopping Catalogs 4.96% 29.41x
Mail Order Food 3.59% 28.74x
Custom Gifts 6.27% 28.71x
Senior Care 2.51% 26.83x
Home Office Products 0.60% 25.65x
Home Printing 0.82% 25.48x
Concert Posters 1.02% 25.25x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Content Affinity attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female