Dstillery Audiences

FLOWER SHOPPING

Audience Size: 36.6 Thousand Devices

Explore the Flower Shopping Audience

Below you'll find more information about the Flower Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Flower Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Flower Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower Shopping audience is Flower & Gift Basket Shoppers.

Interest Composition Index
Flower & Gift Basket Shoppers 71.76% 30.17x
Budget Grocery Shoppers 39.19% 17.33x
Retired Health Insurance Researchers 36.39% 16.99x
Generic Prescription Drug Shoppers 37.66% 16.97x
Big Box Shoppers 41.22% 16.93x
Online Directory Searchers 36.90% 16.83x
Retired Assisted Living Shoppers 36.64% 16.34x
Discount Big Box Shoppers 36.64% 15.99x
Heart Surgery Researchers 35.11% 15.93x
Bargain Shopping Researchers 34.10% 15.71x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Interest attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower Shopping audience is American Apparel.

Location Composition Index
American Apparel 0.05% 3.67x
Urban Outfitters 0.04% 2.23x
Supreme 0.02% 2.17x
Hollister 0.04% 2.14x
Topshop 0.03% 2.00x
Coach 0.02% 1.99x
Armani 0.03% 1.98x
Free People 0.02% 1.88x
Tommy Bahama 0.02% 1.86x
Patagonia 0.02% 1.85x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Location attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower Shopping audience is avasflowers.net.

Website Composition Index
avasflowers.net 65.05% 174.40x
blair.com 8.65% 32.78x
kraftrecipes.com 6.35% 27.93x
wellness.com 5.45% 27.20x
yellowpages.com 13.56% 25.72x
meredith.com 4.66% 25.71x
rehold.com 5.44% 25.33x
remax.com 7.13% 24.00x
steinmart.com 9.08% 23.40x
overstock.com 14.50% 23.36x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Web attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower Shopping audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 4.15% 38.29x
Shopping Catalogs 2.31% 29.72x
Home Decoration - Crafts & Kids 1.37% 29.67x
Party Suppliers 7.15% 29.32x
Bridal Fashion 1.31% 26.16x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.10% 25.63x
Ancestry & Memorial Researchers 3.63% 23.18x
Mail Order Food 1.95% 20.04x
Medical Supplies 2.05% 18.99x
Assorted Topics (Car News, Animals, Viral Media) 2.10% 17.63x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Content Affinity attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female