Dstillery Audiences

FLOWER SHOPPING

Audience Size: 38.8 Thousand Devices

Explore the Flower Shopping Audience

Below you'll find more information about the Flower Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the Flower Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Flower Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower Shopping audience is Flower & Gift Basket Shoppers.

Interest Composition Index
Flower & Gift Basket Shoppers 64.26% 24.37x
Budget Grocery Shoppers 41.69% 19.63x
Retired Assisted Living Shoppers 38.63% 17.88x
Retired Health Insurance Researchers 37.87% 17.55x
Big Box Shoppers 41.66% 17.01x
Home Medical Supplies Shoppers 40.43% 16.98x
Bargain Shopping Researchers 34.81% 16.89x
Legal Advice Researchers 35.96% 16.44x
Online Directory Searchers 36.90% 16.33x
Generic Prescription Drug Shoppers 37.79% 16.26x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Interest attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower Shopping audience is REI.

Location Composition Index
REI 0.03% 3.53x
Ralph Lauren 0.03% 2.45x
Supreme 0.02% 2.17x
Mens Wearhouse 0.16% 2.15x
Topshop 0.03% 2.00x
Kate Spade 0.03% 1.98x
Patagonia 0.02% 1.85x
Levi Strauss 0.02% 1.76x
Calvin Klein 0.01% 1.75x
Old Navy 0.09% 1.64x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Location attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower Shopping audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 15.05% 24.85x
walmart.com 33.06% 21.01x
informationvine.com 12.07% 20.80x
vrbo.com 13.10% 20.09x
yellowpages.com 22.38% 20.02x
steinmart.com 10.94% 18.81x
remax.com 11.27% 18.74x
southwest.com 9.51% 17.58x
radaris.com 10.47% 16.16x
shop411.com 9.88% 15.92x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Web attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower Shopping audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 5.70% 36.86x
Holiday Gifts 1.43% 35.44x
Shopping Catalogs 4.35% 34.93x
Custom Gifts 5.95% 33.48x
Home Decoration - Crafts & Kids 3.34% 33.47x
Home Office Products 0.57% 33.19x
Mail Order Food 3.01% 32.36x
Home Printing 0.67% 28.27x
Senior Care 1.93% 27.81x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.68% 26.18x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Content Affinity attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female