Dstillery Audiences

FLOWER SHOPPING

Audience Size: 117.5 Thousand Devices

Explore the Flower Shopping Audience

Below you'll find more information about the Flower Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 117.5 thousand unique devices whose actions qualify for the Flower Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Flower Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flower Shopping audience is Flower & Gift Basket Shoppers.

Interest Composition Index
Flower & Gift Basket Shoppers 58.84% 30.97x
Budget Grocery Shoppers 31.06% 16.24x
Online Directory Searchers 27.01% 14.66x
Home Decor Shoppers 25.15% 14.02x
Retired Assisted Living Shoppers 25.46% 14.02x
Retired Health Insurance Researchers 26.18% 13.85x
Senior Living Center Researchers 31.16% 13.83x
Retirees 25.48% 13.71x
Discount Big Box Shoppers 23.12% 13.59x
Casual Dining Restaurant Researchers 31.48% 13.56x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Interest attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flower Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flower Shopping audience is Talbots.

Location Composition Index
Talbots 0.07% 1.59x
American Eagle Outfitters 0.05% 1.09x
Carhartt 0.15% 0.84x
Victoria's Secret 0.05% 0.78x
Coach 0.03% 0.69x
Old Navy 0.03% 0.52x
Gap 0.03% 0.40x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Location attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Flower Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Flower Shopping audience is flowershopping.com.

Website Composition Index
flowershopping.com 33.61% 669.55x
avasflowers.net 46.10% 380.52x
ediblearrangements.com 2.53% 57.40x
belk.com 2.06% 46.40x
olivegarden.com 2.68% 45.06x
pier1.com 2.07% 44.86x
dignitymemorial.com 10.74% 44.60x
save-on-crafts.com 2.89% 42.58x
dressbarn.com 2.46% 40.65x
countyoffice.org 2.05% 39.53x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Web attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flower Shopping audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.15% 23.85x
Home Decoration - Crafts & Kids 3.94% 23.83x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.20% 20.50x
Shopping Catalogs 5.62% 20.45x
Custom Gifts 7.30% 19.13x
Discount Shopping 8.91% 18.90x
Mail Order Food 4.73% 18.69x
Bird Watching 2.02% 18.43x
Home Printing 0.99% 16.65x
Senior Care 2.85% 16.17x
Composition Percentage: The overlap percentage between the Flower Shopping audience and the Content Affinity attribute.
Index: A comparison of the Flower Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flower Shopping audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female