Dstillery Audiences

FOOD BLOGS

Audience Size: 6.5 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 14.59% 10.90x
Cooking Show Fans 15.02% 10.78x
Cook at Home Parents 16.21% 10.75x
Recipe Researchers 15.31% 10.38x
Dessert/Sweets Bakers 17.29% 10.37x
Gourmet Food & Wine Researchers 14.65% 10.33x
Healthy Snacks Shoppers 15.72% 10.32x
Home Kitchen Chefs 15.71% 10.32x
Shelf-Stable Food Content Readers 6.82% 10.09x
Holiday Ham Recipe Researchers 12.50% 9.96x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Maurices.

Location Composition Index
Maurices 0.05% 1.33x
Carhartt 0.19% 1.22x
Chicos 0.02% 1.14x
Hollister 0.01% 1.07x
Lane Bryant 0.01% 1.06x
Buckle 0.02% 1.05x
American Eagle Outfitters 0.02% 1.00x
H&M 0.01% 0.99x
Mens Wearhouse 0.02% 0.98x
Gymboree 0.02% 0.97x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is auntbeesrecipes.com.

Website Composition Index
auntbeesrecipes.com 1.02% 18.05x
centslessdeals.com 2.59% 17.92x
artandthekitchen.com 1.32% 17.75x
cincyshopper.com 4.37% 17.49x
melissassouthernstylekitchen.com 7.64% 17.46x
numstheword.com 3.57% 17.46x
withablast.net 1.07% 17.34x
beyondfrosting.com 1.79% 17.24x
life-in-the-lofthouse.com 7.17% 17.20x
chocolatechocolateandmore.com 1.44% 17.19x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 9.82x
Cakes & Sweets 0.29% 9.28x
Low Carb Diets 1.74% 8.82x
Coupons & Family 3.53% 8.81x
Assorted Topics (Family, Household Wellness, The Beach) 6.98% 8.15x
Mommy Bloggers 3.85% 7.59x
Kitchen Blog Readers 53.01% 7.26x
Stay at Home Mom 9.84% 7.24x
Home Decoration Content Readers 6.80% 7.08x
Assorted Topics (Car News, Animals, Viral Media) 0.41% 7.00x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female