Dstillery Audiences

FOOD BLOGS

Audience Size: 10.5 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 34.63% 12.45x
Cooking Show Fans 30.83% 11.82x
Gourmet Food & Wine Researchers 29.14% 11.27x
Recipe Researchers 30.03% 11.14x
Home Kitchen Chefs 28.66% 10.90x
Healthy Snacks Shoppers 29.73% 10.85x
Mexican Food Shoppers 31.13% 10.81x
Malaysian Food Enthusiasts 28.92% 10.47x
Home Design and Living Publication Readers 23.46% 10.13x
Louisiana Creole Food Enthusiasts 28.90% 10.03x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Buckle.

Location Composition Index
Buckle 0.31% 1.23x
Belk 0.01% 1.11x
Jos A. Bank Clothiers 0.26% 1.10x
White House Black Market 0.34% 1.08x
Mens Wearhouse 0.43% 1.06x
Johnston and Murphy 0.49% 1.02x
Bonobos 0.07% 0.93x
REI 0.01% 0.91x
Lane Bryant 0.04% 0.90x
Chicos 0.05% 0.90x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is auntbeesrecipes.com.

Website Composition Index
auntbeesrecipes.com 2.99% 23.79x
centslessdeals.com 3.10% 23.75x
numstheword.com 2.80% 23.39x
artandthekitchen.com 1.96% 23.39x
thetwobiteclub.com 1.11% 23.38x
melissassouthernstylekitchen.com 7.34% 23.29x
thecookinchicks.com 3.90% 23.28x
keyingredient.com 4.93% 23.27x
cocoandash.com 1.53% 23.14x
chocolatechocolateandmore.com 2.81% 22.86x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 11.79x
Coupons & Family 5.01% 10.64x
Low Carb Diets 5.09% 10.55x
Consumer Packaged Goods 9.34% 9.97x
Cakes & Sweets 2.64% 9.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.03% 9.32x
Female Lifestyle Content Readers 3.29% 9.30x
Assorted Topics (Family, Household Wellness, The Beach) 4.11% 9.18x
Kitchen Blog Readers 53.21% 9.12x
Comedy Content 0.30% 9.09x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female