Explore the Food Blogs Audience
Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Food Blogs audience.
INTERESTS
The Food Blogs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.
| Interest | Composition | Index |
| Cook at Home Parents | 26.28% | 13.81x |
| Cooking Show Fans | 22.18% | 12.24x |
| Recipe Researchers | 24.04% | 12.06x |
| Healthy Snacks Shoppers | 22.60% | 11.67x |
| Gourmet Food & Wine Researchers | 20.43% | 11.62x |
| Mexican Food Shoppers | 25.56% | 11.17x |
| Louisiana Creole Food Enthusiasts | 23.35% | 10.87x |
| Home Kitchen Chefs | 19.25% | 10.80x |
| Coupon Researchers | 19.47% | 10.79x |
| Malaysian Food Enthusiasts | 22.82% | 10.58x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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APPAREL RETAILERS
The Food Blogs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Blogs audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.23% | 1.22x |
| Belk | 0.02% | 1.16x |
| Dressbarn | 0.04% | 0.99x |
| Lane Bryant | 0.03% | 0.98x |
| Chicos | 0.04% | 0.97x |
| Old Navy | 0.05% | 0.91x |
| REI | 0.01% | 0.88x |
| LL Bean | 0.00% | 0.87x |
| Kate Spade | 0.02% | 0.87x |
| The North Face | 0.02% | 0.87x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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WEBSITES
The Food Blogs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food Blogs audience is piarecipes.com.
| Website | Composition | Index |
| piarecipes.com | 0.24% | 41.85x |
| craftyrecipes.com | 0.20% | 39.92x |
| rickontherocks.com | 0.11% | 39.19x |
| foodfunandhappiness.com | 0.18% | 39.05x |
| dessertinspired.com | 0.07% | 39.00x |
| jamhands.net | 0.93% | 38.72x |
| cookingwithmelissa.com | 0.02% | 38.45x |
| cookingwithk.net | 1.08% | 38.44x |
| weightwatcherscooking.com | 0.40% | 38.31x |
| withablast.net | 1.13% | 38.17x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Blogs audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 6.11% | 13.32x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.13% | 13.03x |
| Low Carb Diets | 6.83% | 12.09x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 2.53% | 12.08x |
| Female Lifestyle Content Readers | 2.83% | 11.91x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 8.85% | 11.58x |
| Comedy Content | 0.47% | 11.50x |
| Cooking Blog Content Enthusiasts | 31.97% | 11.48x |
| Kitchen Blog Readers | 49.43% | 11.47x |
| Home Decoration Content Readers | 13.69% | 11.00x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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DEMOGRAPHICS
The Food Blogs audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000
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