Dstillery Audiences

FOOD BLOGS

Audience Size: 9.9 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 9.9 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 15.67% 10.30x
Cook at Home Parents 18.34% 10.27x
Cooking Show Fans 14.92% 10.03x
Gourmet Food & Wine Researchers 12.37% 10.00x
Recipe Researchers 14.22% 9.96x
Dessert/Sweets Bakers 18.56% 9.90x
Shelf-Stable Food Content Readers 8.26% 9.78x
Healthy Snacks Shoppers 17.05% 9.73x
Home Kitchen Chefs 14.48% 9.70x
Bargain Shopping Researchers 11.53% 9.15x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Maurices.

Location Composition Index
Maurices 0.06% 1.25x
Belk 0.01% 1.21x
Carhartt 0.32% 1.17x
Dressbarn 0.02% 1.06x
Old Navy 0.05% 1.05x
Lane Bryant 0.03% 1.04x
Buckle 0.04% 1.03x
The Childrens Place 0.04% 1.00x
Zumiez 0.02% 0.98x
American Eagle Outfitters 0.03% 0.98x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is auntbeesrecipes.com.

Website Composition Index
auntbeesrecipes.com 1.06% 17.57x
centslessdeals.com 2.60% 17.30x
numstheword.com 3.40% 16.89x
cincyshopper.com 4.81% 16.83x
melissassouthernstylekitchen.com 7.18% 16.78x
beyondfrosting.com 1.65% 16.70x
life-in-the-lofthouse.com 6.85% 16.67x
carlsbadcravings.com 7.06% 16.59x
artandthekitchen.com 1.28% 16.51x
snappygourmet.com 1.60% 16.46x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 9.47x
Low Carb Diets 1.80% 8.70x
Cakes & Sweets 0.34% 8.63x
Coupons & Family 3.41% 8.41x
Assorted Topics (Family, Household Wellness, The Beach) 7.24% 7.74x
Mommy Bloggers 3.37% 7.42x
Stay at Home Mom 9.81% 7.21x
Female Lifestyle Content Readers 0.95% 7.10x
Home Decoration Content Readers 6.88% 7.07x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.88% 7.04x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female