Dstillery Audiences

FOOD BLOGS

Audience Size: 5.7 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 11.61% 13.21x
Cooking Show Fans 9.95% 13.10x
Healthy Snacks Shoppers 21.41% 12.81x
Home Kitchen Chefs 11.35% 12.70x
Cook at Home Parents 15.85% 12.67x
Recipe Researchers 11.65% 12.56x
Dessert/Sweets Bakers 13.98% 12.50x
Gourmet Food & Wine Researchers 9.60% 12.46x
Home Kitchen Bakers 23.00% 12.06x
Sweet Tooths 22.34% 11.80x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Maurices.

Location Composition Index
Maurices 0.05% 1.36x
Buckle 0.02% 1.22x
Gymboree 0.02% 1.11x
Journeys 0.02% 1.10x
Express 0.01% 1.06x
Urban Outfitters 0.01% 1.04x
Zumiez 0.02% 1.02x
American Eagle Outfitters 0.02% 0.98x
Chicos 0.01% 0.96x
Old Navy 0.02% 0.96x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is withablast.net.

Website Composition Index
withablast.net 1.00% 23.35x
artandthekitchen.com 1.30% 23.28x
thecookinchicks.com 4.65% 23.27x
centslessdeals.com 2.37% 23.14x
cincyshopper.com 3.43% 22.88x
numstheword.com 3.43% 22.81x
365daysofbakingandmore.com 3.54% 22.59x
anaffairfromtheheart.com 5.09% 22.38x
chocolatechocolateandmore.com 1.08% 22.38x
melissassouthernstylekitchen.com 8.76% 22.35x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 11.28x
Cakes & Sweets 0.19% 10.63x
Coupons & Family 3.36% 10.48x
Low Carb Diets 1.63% 10.31x
Assorted Topics (Family, Household Wellness, The Beach) 5.12% 9.66x
Mommy Bloggers 4.18% 8.72x
Assorted Topics (Car News, Animals, Viral Media) 0.42% 8.67x
Canada Shopping - Kitchenware 0.07% 8.57x
Stay at Home Mom 8.08% 8.38x
Kitchen Blog Readers 51.95% 8.29x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female