Dstillery Audiences

FOOD BLOGS

Audience Size: 13.7 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 28.39% 9.68x
Cooking Show Fans 24.23% 9.40x
Gourmet Food & Wine Researchers 25.12% 8.86x
Mexican Food Shoppers 24.89% 8.76x
Home Kitchen Chefs 24.04% 8.75x
Recipe Researchers 25.54% 8.74x
Healthy Snacks Shoppers 25.70% 8.59x
Malaysian Food Enthusiasts 22.44% 8.41x
Louisiana Creole Food Enthusiasts 24.34% 8.07x
Home Design and Living Publication Readers 21.17% 7.86x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.21x
Lane Bryant 0.03% 1.08x
Dressbarn 0.02% 1.03x
Buckle 0.03% 1.02x
Chicos 0.04% 1.00x
Talbots 0.02% 0.99x
Eddie Bauer 0.01% 0.97x
Mens Wearhouse 0.04% 0.92x
White House Black Market 0.04% 0.92x
Old Navy 0.05% 0.90x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is centslessdeals.com.

Website Composition Index
centslessdeals.com 2.16% 16.42x
auntbeesrecipes.com 2.28% 16.21x
numstheword.com 2.85% 15.97x
cincyshopper.com 5.63% 15.89x
cocoandash.com 1.28% 15.89x
melissassouthernstylekitchen.com 6.55% 15.78x
beyondfrosting.com 2.60% 15.75x
life-in-the-lofthouse.com 6.49% 15.72x
artandthekitchen.com 1.66% 15.64x
365daysofbakingandmore.com 1.80% 15.61x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 9.50x
Low Carb Diets 3.74% 8.37x
Coupons & Family 4.29% 8.34x
Consumer Packaged Goods 6.46% 7.76x
Cakes & Sweets 1.98% 7.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.71% 7.42x
Female Lifestyle Content Readers 2.80% 7.40x
Home Decoration Content Readers 10.07% 7.05x
Mommy Bloggers 3.23% 7.02x
Kitchen Blog Readers 51.82% 6.94x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female