Explore the Food Blogs Audience
Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Food Blogs audience.
INTERESTS
The Food Blogs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.
| Interest | Composition | Index |
| Healthy Diet Recipe Researchers | 11.61% | 13.21x |
| Cooking Show Fans | 9.95% | 13.10x |
| Healthy Snacks Shoppers | 21.41% | 12.81x |
| Home Kitchen Chefs | 11.35% | 12.70x |
| Cook at Home Parents | 15.85% | 12.67x |
| Recipe Researchers | 11.65% | 12.56x |
| Dessert/Sweets Bakers | 13.98% | 12.50x |
| Gourmet Food & Wine Researchers | 9.60% | 12.46x |
| Home Kitchen Bakers | 23.00% | 12.06x |
| Sweet Tooths | 22.34% | 11.80x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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APPAREL RETAILERS
The Food Blogs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food Blogs audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.36x |
| Buckle | 0.02% | 1.22x |
| Gymboree | 0.02% | 1.11x |
| Journeys | 0.02% | 1.10x |
| Express | 0.01% | 1.06x |
| Urban Outfitters | 0.01% | 1.04x |
| Zumiez | 0.02% | 1.02x |
| American Eagle Outfitters | 0.02% | 0.98x |
| Chicos | 0.01% | 0.96x |
| Old Navy | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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WEBSITES
The Food Blogs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food Blogs audience is withablast.net.
| Website | Composition | Index |
| withablast.net | 1.00% | 23.35x |
| artandthekitchen.com | 1.30% | 23.28x |
| thecookinchicks.com | 4.65% | 23.27x |
| centslessdeals.com | 2.37% | 23.14x |
| cincyshopper.com | 3.43% | 22.88x |
| numstheword.com | 3.43% | 22.81x |
| 365daysofbakingandmore.com | 3.54% | 22.59x |
| anaffairfromtheheart.com | 5.09% | 22.38x |
| chocolatechocolateandmore.com | 1.08% | 22.38x |
| melissassouthernstylekitchen.com | 8.76% | 22.35x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 11.28x |
| Cakes & Sweets | 0.19% | 10.63x |
| Coupons & Family | 3.36% | 10.48x |
| Low Carb Diets | 1.63% | 10.31x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.12% | 9.66x |
| Mommy Bloggers | 4.18% | 8.72x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.42% | 8.67x |
| Canada Shopping - Kitchenware | 0.07% | 8.57x |
| Stay at Home Mom | 8.08% | 8.38x |
| Kitchen Blog Readers | 51.95% | 8.29x |
Composition Percentage:
The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
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DEMOGRAPHICS
The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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