Dstillery Audiences

FOOD BLOGS

Audience Size: 11.7 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 21.17% 12.19x
Cooking Show Fans 19.31% 11.56x
Recipe Researchers 19.11% 11.07x
Healthy Snacks Shoppers 18.17% 10.86x
Mexican Food Shoppers 20.73% 10.81x
Gourmet Food & Wine Researchers 19.20% 10.75x
Malaysian Food Enthusiasts 17.45% 10.56x
Louisiana Creole Food Enthusiasts 17.88% 10.42x
Home Kitchen Chefs 16.27% 10.37x
Cookie Recipe Researchers 16.15% 9.91x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.06x
Mens Wearhouse 0.36% 1.00x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is withablast.net.

Website Composition Index
withablast.net 1.02% 26.41x
numstheword.com 2.79% 25.72x
centslessdeals.com 3.25% 25.42x
auntbeesrecipes.com 4.03% 25.37x
delightfulemade.com 1.25% 25.06x
thetwobiteclub.com 1.37% 24.95x
melissassouthernstylekitchen.com 7.41% 24.71x
artandthekitchen.com 2.49% 24.68x
thebestblogrecipes.com 2.43% 24.53x
life-in-the-lofthouse.com 8.43% 24.48x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 5.13% 9.91x
Low Carb Diets 6.28% 9.32x
Assorted Topics (Family, Household Wellness, The Beach) 3.18% 8.93x
Female Lifestyle Content Readers 2.84% 8.92x
Consumer Packaged Goods 11.55% 8.81x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.03% 8.79x
Cakes & Sweets 2.95% 8.76x
Kitchen Blog Readers 52.04% 8.56x
Home Decoration Content Readers 13.02% 8.24x
Mommy Bloggers 3.65% 8.16x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female