Dstillery Audiences

FOOD BLOGS

Audience Size: 10.8 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 21.35% 9.54x
Cooking Show Fans 20.19% 9.19x
Recipe Researchers 19.71% 8.81x
Gourmet Food & Wine Researchers 19.45% 8.73x
Healthy Snacks Shoppers 18.82% 8.68x
Mexican Food Shoppers 19.54% 8.57x
Home Kitchen Chefs 17.79% 8.38x
Malaysian Food Enthusiasts 18.99% 8.28x
Louisiana Creole Food Enthusiasts 17.55% 8.24x
Home Design and Living Publication Readers 16.68% 7.99x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Belk.

Location Composition Index
Belk 0.02% 1.25x
Jos A. Bank Clothiers 0.32% 1.08x
Buckle 0.18% 1.05x
Mens Wearhouse 0.51% 1.05x
Lane Bryant 0.04% 1.00x
Dressbarn 0.05% 0.96x
White House Black Market 0.20% 0.94x
Supreme 0.01% 0.94x
Chicos 0.07% 0.93x
Old Navy 0.09% 0.93x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is withablast.net.

Website Composition Index
withablast.net 1.00% 20.96x
numstheword.com 2.75% 20.33x
centslessdeals.com 3.20% 20.20x
auntbeesrecipes.com 3.71% 20.16x
thetwobiteclub.com 1.27% 19.85x
artandthekitchen.com 2.28% 19.81x
delightfulemade.com 1.18% 19.71x
melissassouthernstylekitchen.com 7.46% 19.70x
writtenreality.com 1.12% 19.57x
thebestblogrecipes.com 2.15% 19.56x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 8.06x
Coupons & Family 5.19% 7.62x
Low Carb Diets 6.18% 7.36x
Mommy Bloggers 3.60% 7.04x
Cakes & Sweets 3.09% 6.98x
Consumer Packaged Goods 12.29% 6.86x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.68% 6.82x
Assorted Topics (Family, Household Wellness, The Beach) 3.83% 6.82x
Female Lifestyle Content Readers 3.12% 6.81x
Scrapbooking & Home Art Projects 2.85% 6.74x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female