Dstillery Audiences

FOOD BLOGS

Audience Size: 13.2 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 18.76% 6.46x
Shelf-Stable Food Content Readers 11.42% 6.45x
Cooking Show Fans 15.69% 6.44x
Cook at Home Parents 19.04% 6.40x
Recipe Researchers 15.70% 6.33x
Gourmet Food & Wine Researchers 16.31% 6.29x
Healthy Snacks Shoppers 17.38% 6.25x
Home Kitchen Chefs 16.82% 6.21x
Pantry Recipes Researchers 9.96% 6.19x
Malaysian Food Enthusiasts 15.37% 6.12x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Maurices.

Location Composition Index
Maurices 0.02% 1.15x
Dressbarn 0.01% 1.15x
Carhartt 0.17% 1.13x
Old Navy 0.02% 1.08x
Victoria's Secret 0.01% 1.07x
Mens Wearhouse 0.01% 1.00x
Journeys 0.01% 0.97x
The Childrens Place 0.01% 0.90x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is withablast.net.

Website Composition Index
withablast.net 1.48% 10.83x
thetwobiteclub.com 1.19% 10.77x
ourtableforseven.com 1.04% 10.77x
auntbeesrecipes.com 2.66% 10.72x
snappygourmet.com 3.03% 10.70x
centslessdeals.com 3.21% 10.69x
beyondfrosting.com 3.46% 10.67x
thisgrandmaisfun.com 2.17% 10.66x
delightfulemade.com 1.70% 10.66x
numstheword.com 4.92% 10.65x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 6.24x
Low Carb Diets 4.39% 5.91x
Cakes & Sweets 1.05% 5.72x
Coupons & Family 3.78% 5.71x
Mommy Bloggers 5.75% 5.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.46% 5.55x
Female Lifestyle Content Readers 2.52% 5.46x
Assorted Topics (Family, Household Wellness, The Beach) 4.82% 5.34x
Scrapbooking & Home Art Projects 2.30% 5.33x
Home Decoration Content Readers 10.20% 5.09x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female