Dstillery Audiences

FOOD BLOGS

Audience Size: 9.7 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 20.06% 9.74x
Cook at Home Parents 21.05% 9.74x
Shelf-Stable Food Content Readers 10.71% 9.60x
Cooking Show Fans 18.84% 9.58x
Gourmet Food & Wine Researchers 16.54% 9.45x
Recipe Researchers 17.20% 9.35x
Home Kitchen Chefs 18.28% 9.26x
Healthy Snacks Shoppers 19.42% 9.23x
Mexican Food Shoppers 22.19% 8.69x
Malaysian Food Enthusiasts 18.25% 8.67x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is auntbeesrecipes.com.

Website Composition Index
auntbeesrecipes.com 1.45% 16.33x
centslessdeals.com 2.47% 16.08x
numstheword.com 3.27% 16.01x
chocolatechocolateandmore.com 2.99% 15.91x
beyondfrosting.com 1.87% 15.88x
flouronmyface.com 1.52% 15.80x
artandthekitchen.com 1.07% 15.76x
anaffairfromtheheart.com 5.03% 15.63x
carlsbadcravings.com 9.02% 15.62x
melissassouthernstylekitchen.com 6.34% 15.61x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 8.51x
Low Carb Diets 2.25% 8.36x
Cakes & Sweets 0.44% 8.26x
Coupons & Family 2.74% 8.05x
Consumer Packaged Goods 8.05% 7.25x
Stay at Home Mom 10.08% 7.16x
Assorted Topics (Family, Household Wellness, The Beach) 7.12% 7.15x
Cooking Recipe & Ingredient Researchers 21.78% 7.07x
Female Lifestyle Content Readers 1.40% 7.06x
Mommy Bloggers 3.15% 6.95x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female