Dstillery Audiences

FOOD BLOGS

Audience Size: 11.1 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 23.27% 11.46x
Cooking Show Fans 20.35% 10.47x
Recipe Researchers 20.05% 10.42x
Gourmet Food & Wine Researchers 17.43% 10.12x
Healthy Snacks Shoppers 19.92% 10.02x
Mexican Food Shoppers 22.86% 9.69x
Louisiana Creole Food Enthusiasts 19.74% 9.52x
Home Kitchen Chefs 16.87% 9.42x
Malaysian Food Enthusiasts 20.33% 9.27x
Coupon Researchers 16.85% 9.16x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Belk.

Location Composition Index
Belk 0.02% 1.14x
Carhartt 0.21% 1.11x
LL Bean 0.01% 1.11x
Chicos 0.05% 0.99x
Lane Bryant 0.04% 0.94x
American Eagle Outfitters 0.05% 0.91x
Michael Kors 0.01% 0.90x
The North Face 0.02% 0.89x
Old Navy 0.05% 0.88x
Dressbarn 0.03% 0.85x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is withablast.net.

Website Composition Index
withablast.net 1.05% 29.49x
cookingwithk.net 1.21% 29.42x
dishesanddustbunnies.com 1.12% 28.93x
thebakerupstairs.com 1.01% 28.74x
centslessdeals.com 3.55% 28.22x
numstheword.com 3.31% 28.11x
auntbeesrecipes.com 5.27% 27.60x
thetwobiteclub.com 1.61% 27.36x
life-in-the-lofthouse.com 9.72% 27.09x
thebestblogrecipes.com 3.13% 26.93x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.12% 11.40x
Coupons & Family 5.72% 10.65x
Low Carb Diets 6.18% 10.00x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 2.57% 9.72x
Female Lifestyle Content Readers 2.69% 9.57x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 8.06% 9.42x
Cakes & Sweets 3.27% 9.25x
Cooking Blog Content Enthusiasts 33.10% 9.10x
Kitchen Blog Readers 50.17% 9.10x
Comedy Content 0.40% 8.99x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female