Dstillery Audiences

FOOD BLOGS

Audience Size: 11.1 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 23.18% 11.07x
Cooking Show Fans 21.21% 10.56x
Recipe Researchers 23.43% 9.93x
Mexican Food Shoppers 21.76% 9.87x
Gourmet Food & Wine Researchers 22.88% 9.87x
Healthy Snacks Shoppers 22.99% 9.69x
Malaysian Food Enthusiasts 20.40% 9.53x
Home Kitchen Chefs 21.38% 9.51x
Louisiana Creole Food Enthusiasts 20.16% 9.28x
Home Design and Living Publication Readers 18.11% 8.98x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Belk.

Location Composition Index
Belk 0.02% 1.20x
Buckle 0.25% 1.13x
Jos A. Bank Clothiers 0.31% 1.08x
Mens Wearhouse 0.50% 1.06x
Lane Bryant 0.05% 1.03x
White House Black Market 0.29% 1.01x
Eddie Bauer 0.03% 1.00x
REI 0.02% 0.98x
Dressbarn 0.05% 0.97x
Talbots 0.05% 0.97x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is centslessdeals.com.

Website Composition Index
centslessdeals.com 3.14% 18.74x
numstheword.com 2.79% 18.70x
auntbeesrecipes.com 3.49% 18.64x
artandthekitchen.com 2.15% 18.42x
melissassouthernstylekitchen.com 7.40% 18.37x
thetwobiteclub.com 1.21% 18.31x
thecookinchicks.com 3.85% 18.28x
writtenreality.com 1.08% 18.24x
delightfulemade.com 1.16% 18.21x
thebestblogrecipes.com 2.02% 18.15x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 9.75x
Coupons & Family 5.17% 9.06x
Low Carb Diets 5.94% 8.81x
Consumer Packaged Goods 10.57% 8.36x
Cakes & Sweets 2.91% 8.15x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.75% 8.04x
Female Lifestyle Content Readers 3.34% 8.02x
Assorted Topics (Family, Household Wellness, The Beach) 3.88% 7.93x
Mommy Bloggers 3.75% 7.91x
Kitchen Blog Readers 53.81% 7.85x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female