Dstillery Audiences

FOOD BLOGS

Audience Size: 12.3 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 24.78% 11.09x
Cooking Show Fans 21.87% 10.33x
Recipe Researchers 20.58% 10.10x
Gourmet Food & Wine Researchers 19.78% 9.85x
Healthy Snacks Shoppers 19.84% 9.83x
Mexican Food Shoppers 23.23% 9.60x
Malaysian Food Enthusiasts 18.84% 9.44x
Home Kitchen Chefs 17.31% 9.35x
Louisiana Creole Food Enthusiasts 19.49% 9.34x
Coupon Researchers 16.71% 8.90x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.17x
Carhartt 0.24% 1.17x
Lane Bryant 0.05% 1.06x
Belk 0.01% 1.01x
Gymboree 0.03% 1.00x
Chicos 0.05% 0.98x
Mens Wearhouse 0.20% 0.96x
Jos A. Bank Clothiers 0.14% 0.96x
Dressbarn 0.04% 0.93x
Old Navy 0.05% 0.93x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is numstheword.com.

Website Composition Index
numstheword.com 2.76% 29.19x
centslessdeals.com 3.17% 28.59x
auntbeesrecipes.com 4.35% 28.44x
delightfulemade.com 1.32% 28.20x
thetwobiteclub.com 1.41% 27.87x
life-in-the-lofthouse.com 8.53% 27.65x
melissassouthernstylekitchen.com 7.03% 27.59x
writtenreality.com 1.30% 27.37x
thecookinchicks.com 3.58% 27.27x
amandascookin.com 4.62% 27.23x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 11.01x
Coupons & Family 5.27% 10.41x
Low Carb Diets 6.38% 9.68x
Assorted Topics (Family, Household Wellness, The Beach) 2.82% 9.38x
Female Lifestyle Content Readers 2.75% 9.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.25% 9.27x
Cakes & Sweets 2.99% 9.13x
Kitchen Blog Readers 49.41% 8.96x
Consumer Packaged Goods 12.74% 8.94x
Cooking Blog Content Enthusiasts 33.87% 8.83x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female