Dstillery Audiences

FOOD BLOGS

Audience Size: 15.5 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 20.02% 9.43x
Healthy Diet Recipe Researchers 18.39% 9.42x
Cooking Show Fans 18.84% 9.25x
Gourmet Food & Wine Researchers 17.27% 9.03x
Recipe Researchers 17.54% 8.96x
Shelf-Stable Food Content Readers 0.26% 8.89x
Home Kitchen Chefs 17.37% 8.85x
Healthy Snacks Shoppers 18.47% 8.77x
Mexican Food Shoppers 19.68% 8.62x
Malaysian Food Enthusiasts 17.48% 8.42x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.20x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is centslessdeals.com.

Website Composition Index
centslessdeals.com 1.80% 13.34x
auntbeesrecipes.com 2.17% 13.31x
numstheword.com 3.00% 13.21x
cincyshopper.com 4.59% 13.13x
cocoandash.com 1.16% 13.01x
melissassouthernstylekitchen.com 6.02% 13.00x
artandthekitchen.com 1.42% 12.94x
life-in-the-lofthouse.com 5.68% 12.92x
delightfulemade.com 1.00% 12.89x
graceandgoodeats.com 1.59% 12.87x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 9.11x
Low Carb Diets 4.11% 8.22x
Coupons & Family 3.97% 7.88x
Cakes & Sweets 1.59% 7.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.63% 7.34x
Female Lifestyle Content Readers 2.61% 7.33x
Consumer Packaged Goods 5.41% 7.33x
Mommy Bloggers 4.06% 7.15x
Home Decoration Content Readers 9.66% 6.86x
Scrapbooking & Home Art Projects 2.29% 6.79x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female