Dstillery Audiences

FOOD BLOGS

Audience Size: 9.5 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 21.46% 10.35x
Healthy Diet Recipe Researchers 19.88% 10.33x
Cooking Show Fans 17.83% 10.20x
Shelf-Stable Food Content Readers 10.04% 10.10x
Gourmet Food & Wine Researchers 16.53% 10.02x
Recipe Researchers 16.52% 10.01x
Healthy Snacks Shoppers 19.24% 9.86x
Home Kitchen Chefs 17.92% 9.80x
Malaysian Food Enthusiasts 18.50% 9.25x
Mexican Food Shoppers 22.09% 9.23x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.19x
Maurices 0.05% 1.19x
Lululemon 0.01% 1.18x
Carhartt 0.30% 1.16x
Eddie Bauer 0.01% 1.16x
Buckle 0.03% 1.13x
Mens Wearhouse 0.04% 1.11x
Express 0.03% 1.08x
American Eagle Outfitters 0.03% 1.07x
Aeropostale 0.02% 1.07x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is auntbeesrecipes.com.

Website Composition Index
auntbeesrecipes.com 1.43% 18.05x
centslessdeals.com 2.72% 17.59x
chocolatechocolateandmore.com 2.49% 17.56x
beyondfrosting.com 1.73% 17.43x
numstheword.com 3.43% 17.42x
artandthekitchen.com 1.07% 17.32x
carlsbadcravings.com 8.58% 17.10x
anaffairfromtheheart.com 4.86% 17.01x
melissassouthernstylekitchen.com 7.23% 16.99x
baking-sense.com 1.28% 16.93x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 9.03x
Low Carb Diets 2.25% 8.92x
Cakes & Sweets 0.41% 8.77x
Coupons & Family 2.92% 8.62x
Mommy Bloggers 3.26% 7.82x
Assorted Topics (Family, Household Wellness, The Beach) 8.00% 7.80x
Stay at Home Mom 10.68% 7.53x
Consumer Packaged Goods 8.46% 7.52x
Female Lifestyle Content Readers 1.35% 7.34x
Cooking Recipe & Ingredient Researchers 22.70% 7.30x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female