Dstillery Audiences

FOOD BLOGS

Audience Size: 8.9 Million Devices

Explore the Food Blogs Audience

Below you'll find more information about the Food Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Food Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Food Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Blogs audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 26.28% 13.81x
Cooking Show Fans 22.18% 12.24x
Recipe Researchers 24.04% 12.06x
Healthy Snacks Shoppers 22.60% 11.67x
Gourmet Food & Wine Researchers 20.43% 11.62x
Mexican Food Shoppers 25.56% 11.17x
Louisiana Creole Food Enthusiasts 23.35% 10.87x
Home Kitchen Chefs 19.25% 10.80x
Coupon Researchers 19.47% 10.79x
Malaysian Food Enthusiasts 22.82% 10.58x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Interest attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Blogs audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.22x
Belk 0.02% 1.16x
Dressbarn 0.04% 0.99x
Lane Bryant 0.03% 0.98x
Chicos 0.04% 0.97x
Old Navy 0.05% 0.91x
REI 0.01% 0.88x
LL Bean 0.00% 0.87x
Kate Spade 0.02% 0.87x
The North Face 0.02% 0.87x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Location attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Blogs audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.24% 41.85x
craftyrecipes.com 0.20% 39.92x
rickontherocks.com 0.11% 39.19x
foodfunandhappiness.com 0.18% 39.05x
dessertinspired.com 0.07% 39.00x
jamhands.net 0.93% 38.72x
cookingwithmelissa.com 0.02% 38.45x
cookingwithk.net 1.08% 38.44x
weightwatcherscooking.com 0.40% 38.31x
withablast.net 1.13% 38.17x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Web attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Blogs audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 6.11% 13.32x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.13% 13.03x
Low Carb Diets 6.83% 12.09x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 2.53% 12.08x
Female Lifestyle Content Readers 2.83% 11.91x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 8.85% 11.58x
Comedy Content 0.47% 11.50x
Cooking Blog Content Enthusiasts 31.97% 11.48x
Kitchen Blog Readers 49.43% 11.47x
Home Decoration Content Readers 13.69% 11.00x
Composition Percentage: The overlap percentage between the Food Blogs audience and the Content Affinity attribute.
Index: A comparison of the Food Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Blogs audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000