Dstillery Audiences

FOOD CLUSTER

Audience Size: 196.8 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 63.40% 23.82x
Bargain Shopping Researchers 57.88% 20.29x
Supermarket Shoppers 62.95% 20.06x
Gourmet Food & Wine Researchers 55.76% 19.67x
Cooking Show Fans 50.55% 19.61x
Home Kitchen Chefs 53.80% 19.57x
Home Design and Living Publication Readers 52.08% 19.34x
Tea Drinkers 47.87% 19.34x
Healthy Eaters 54.94% 19.23x
Luxury Fitness Shoppers 54.14% 19.19x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.67x
Columbia 0.01% 1.66x
Free People 0.02% 1.48x
Mens Wearhouse 0.07% 1.45x
Eddie Bauer 0.02% 1.36x
Ann Taylor 0.01% 1.33x
Lululemon 0.03% 1.23x
Gymboree 0.04% 1.22x
The Childrens Place 0.07% 1.22x
Carhartt 0.28% 1.20x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is breyers.com.

Website Composition Index
breyers.com 8.87% 279.88x
bumblebee.com 9.45% 271.09x
turkeyhill.com 9.79% 258.17x
annies.com 13.13% 249.76x
dole.com 9.47% 239.80x
fairlife.com 9.71% 196.05x
icantbelieveitsnotbutter.com 5.72% 187.99x
dove.com 5.81% 185.48x
krusteaz.com 5.16% 175.43x
reynoldskitchens.com 20.80% 151.94x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.50% 89.96x
As Seen On TV Products 0.13% 50.52x
Healthy Eating Researchers 5.61% 44.97x
Cosmetics Business 0.89% 34.80x
Consumer Rewards 0.36% 34.59x
Consumer Packaged Goods 28.75% 34.51x
Nutrition & Diabetic Living 1.93% 30.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.93% 30.41x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.31% 29.65x
Paleo & Keto Diet Enthusiasts 12.00% 29.38x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female