Dstillery Audiences

FOOD CLUSTER

Audience Size: 406.4 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 406.4 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 51.61% 34.43x
Cookie Eaters 47.83% 28.24x
Bargain Shopping Researchers 38.21% 27.76x
Supermarket Shoppers 49.99% 27.57x
Home Kitchen Chefs 42.41% 26.69x
Gourmet Food & Wine Researchers 40.57% 26.64x
Home Coffee Makers 39.44% 26.43x
Weight Loss Researchers 41.44% 26.29x
Budget Grocery Shoppers 35.50% 25.81x
Luxury Athletic Footwear Shoppers 38.76% 25.57x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.03% 2.11x
Supreme 0.02% 1.55x
The North Face 0.03% 1.47x
Chicos 0.09% 1.45x
Club Monaco 0.02% 1.41x
Jos A. Bank Clothiers 0.43% 1.41x
Patagonia 0.02% 1.40x
Tommy Bahama 0.04% 1.33x
REI 0.02% 1.32x
LL Bean 0.01% 1.26x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is coffee-mate.com.

Website Composition Index
coffee-mate.com 4.32% 221.05x
krusteaz.com 4.12% 213.43x
breyers.com 10.46% 192.74x
countrycrock.com 5.21% 185.55x
bumblebee.com 8.41% 181.72x
annies.com 12.05% 168.42x
dole.com 8.03% 162.40x
icantbelieveitsnotbutter.com 4.35% 159.62x
beechnut.com 2.63% 158.36x
turkeyhill.com 7.90% 155.53x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.63% 54.96x
As Seen On TV Products 0.27% 38.48x
Healthy Eating Researchers 8.96% 35.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.76% 29.62x
Nutrition & Diabetic Living 2.41% 29.02x
Cosmetics Business 1.09% 27.29x
Active Lifestyle Enthusiasts 0.26% 26.80x
Consumer Packaged Goods 33.84% 26.66x
Vegans & Animal Welfare 7.27% 25.29x
Mail Order Food 3.91% 24.16x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female