Dstillery Audiences

FOOD CLUSTER

Audience Size: 170.8 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 170.8 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 63.56% 27.63x
Bargain Shopping Researchers 52.72% 25.59x
Supermarket Shoppers 60.31% 24.36x
Gourmet Food & Wine Researchers 54.12% 23.59x
Budget Grocery Shoppers 50.04% 23.57x
Home Coffee Makers 51.45% 23.53x
Home Kitchen Chefs 53.06% 23.28x
Healthy Eaters 51.72% 23.19x
Luxury Fitness Shoppers 51.68% 23.04x
Luxury Athletic Footwear Shoppers 51.68% 23.03x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.87x
White House Black Market 0.11% 1.63x
Lululemon 0.05% 1.59x
Bonobos 0.03% 1.50x
The North Face 0.02% 1.45x
Brooks Brothers 0.03% 1.28x
Uniqlo 0.02% 1.23x
Talbots 0.03% 1.23x
Gymboree 0.05% 1.22x
Buckle 0.07% 1.19x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 30.90% 51.47x
amyshealthybaking.com 7.07% 51.31x
diabetes.org 6.69% 45.99x
whfoods.com 8.33% 45.03x
emerils.com 7.66% 42.43x
thehealthyfoodie.com 5.80% 41.74x
joann.com 6.09% 41.44x
crock-pot.com 6.12% 40.48x
whatsgabycooking.com 6.45% 40.01x
superhealthykids.com 7.61% 39.25x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.27% 84.56x
As Seen On TV Products 0.24% 64.10x
Healthy Eating Researchers 7.06% 46.82x
Active Lifestyle Enthusiasts 0.24% 37.90x
Consumer Packaged Goods 31.22% 37.07x
Cosmetics Business 1.11% 36.77x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.51% 35.22x
Nutrition & Diabetic Living 2.28% 34.54x
Mail Order Food 3.18% 34.12x
Consumer Rewards 0.47% 32.39x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female