Dstillery Audiences

FOOD CLUSTER

Audience Size: 93.5 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 93.5 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 59.62% 26.78x
Bargain Shopping Researchers 53.44% 25.79x
Healthy Eaters 52.23% 24.74x
Supermarket Shoppers 54.66% 24.35x
Weight Loss Researchers 52.23% 24.17x
Home Design and Living Publication Readers 48.08% 23.97x
Food Delivery Service Users 2.85% 23.93x
Nutrition Conscious Eaters 50.00% 23.78x
Gourmet Food & Wine Researchers 49.49% 23.76x
Luxury Athletic Footwear Shoppers 48.79% 23.33x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.11x
Brooks Brothers 0.01% 2.82x
Jos A. Bank Clothiers 0.02% 2.53x
Mens Wearhouse 0.02% 2.06x
Maurices 0.02% 1.90x
Buckle 0.03% 1.44x
Lane Bryant 0.01% 1.39x
Carhartt 0.19% 1.27x
Eddie Bauer 0.01% 1.09x
Aeropostale 0.03% 1.06x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is reynoldskitchens.com.

Website Composition Index
reynoldskitchens.com 21.33% 262.09x
hiddenvalley.com 5.19% 84.80x
recipe4living.com 4.56% 67.53x
kraftrecipes.com 16.66% 63.58x
foodnavigator-usa.com 3.25% 58.69x
wearychef.com 3.09% 57.20x
littledebbie.com 3.10% 53.07x
diabetesforecast.org 2.79% 48.86x
familycircle.com 4.57% 47.98x
whfoods.com 4.83% 47.75x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.30% 145.36x
Healthy Eating Researchers 4.54% 52.91x
Grocery & Food Service 4.03% 46.83x
Vitamin Shoppers 5.48% 42.81x
Cosmetics Business 0.71% 39.87x
Chef & Restaurant Resources 2.91% 37.98x
Paleo & Keto Diet Enthusiasts 8.65% 34.94x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.53% 34.49x
Diabetes Research 5.11% 34.35x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.57% 33.26x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female