Dstillery Audiences

FOOD CLUSTER

Audience Size: 134.3 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 134.3 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 62.19% 26.61x
Bargain Shopping Researchers 55.22% 26.03x
Gourmet Food & Wine Researchers 53.30% 25.27x
Luxury Fitness Shoppers 52.81% 25.18x
Luxury Athletic Footwear Shoppers 52.81% 25.18x
Nutrition Conscious Eaters 53.94% 24.86x
Healthy Eaters 54.23% 24.81x
Weight Loss Researchers 54.09% 24.73x
Home Design and Living Publication Readers 51.95% 24.71x
Supermarket Shoppers 58.14% 24.55x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.11x
Brooks Brothers 0.01% 2.82x
Forever 21 0.02% 2.10x
Lululemon 0.01% 2.02x
Gymboree 0.01% 1.74x
Talbots 0.01% 1.68x
Michael Kors 0.01% 1.53x
Buckle 0.03% 1.44x
Lane Bryant 0.01% 1.39x
Jos A. Bank Clothiers 0.01% 1.31x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is annies.com.

Website Composition Index
annies.com 13.90% 344.13x
fairlife.com 10.53% 255.26x
clifbar.com 11.66% 208.83x
reynoldskitchens.com 21.05% 198.21x
bistromd.com 8.76% 178.53x
ediblecommunities.com 11.87% 176.20x
krusteaz.com 5.47% 135.87x
stouffers.com 3.52% 73.82x
hiddenvalley.com 5.60% 68.47x
suave.com 2.68% 68.09x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.40% 118.92x
Healthy Eating Researchers 4.93% 51.32x
Grocery & Food Service 4.43% 40.37x
Cosmetics Business 0.82% 38.45x
Vitamin Shoppers 6.43% 37.88x
Consumer Packaged Goods 25.70% 34.80x
Vegans & Animal Welfare 4.90% 34.19x
Nutrition & Diabetic Living 1.71% 33.99x
Paleo & Keto Diet Enthusiasts 9.90% 33.47x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 2.00% 32.24x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female