Dstillery Audiences

FOOD CLUSTER

Audience Size: 30.2 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 4.01% 23.79x
Bargain Shopping Researchers 61.20% 21.29x
Cooking Show Fans 40.13% 20.70x
Weight Loss Researchers 61.20% 20.43x
Orlando Activities Researchers 53.51% 19.58x
Tea Drinkers 43.81% 19.42x
Chicken Recipe Researchers 42.81% 19.12x
Home and Garden TV Fans 35.45% 19.11x
Milk and Dairy Shoppers 40.80% 19.09x
Ice Cream Shoppers 63.55% 18.90x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.11x
Brooks Brothers 0.01% 2.82x
Talbots 0.01% 1.93x
LOFT 0.01% 1.83x
Victoria's Secret 0.03% 1.71x
Mens Wearhouse 0.02% 1.58x
Old Navy 0.03% 1.57x
Maurices 0.03% 1.53x
Carhartt 0.19% 1.05x
Levi Strauss 0.01% 0.95x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 30.81% 61.30x
traderjoes.com 12.36% 50.11x
bk.com 14.35% 44.83x
heart.org 8.14% 41.91x
dollartree.com 19.09% 41.32x
culvers.com 7.18% 39.72x
walmart.com 10.82% 39.12x
crackerbarrel.com 10.92% 37.61x
tastykitchen.com 8.45% 36.84x
familydollar.com 6.19% 36.52x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 3.34% 53.32x
Healthy Eating Researchers 3.60% 52.13x
Vitamin Shoppers 3.73% 51.38x
Toys Shopping 3.66% 44.92x
Diabetes Research 3.66% 41.58x
Dermatology 1.83% 39.95x
Chef & Restaurant Resources 1.83% 39.93x
Natural Diet & Supplement Researchers 3.01% 35.18x
Paleo & Keto Diet Enthusiasts 5.95% 34.74x
Organic Beauty & Skincare Products 1.83% 32.52x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female