Dstillery Audiences

FOOD CLUSTER

Audience Size: 434.3 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 434.3 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 52.50% 33.78x
Cookie Eaters 48.16% 28.86x
Bargain Shopping Researchers 38.08% 28.37x
Supermarket Shoppers 50.23% 27.37x
Home Kitchen Chefs 42.26% 27.08x
Home Coffee Makers 39.33% 26.57x
Budget Grocery Shoppers 35.30% 26.47x
Luxury Athletic Footwear Shoppers 39.57% 25.97x
Luxury Fitness Shoppers 39.23% 25.95x
Gourmet Food & Wine Researchers 44.37% 25.35x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.11x
Jos A. Bank Clothiers 0.34% 1.40x
Michael Kors 0.02% 1.31x
Chicos 0.05% 1.30x
Ann Taylor 0.02% 1.29x
Columbia 0.01% 1.27x
Victoria's Secret 0.06% 1.22x
American Apparel 0.04% 1.19x
Banana Republic 0.03% 1.18x
Hugo Boss 0.03% 1.16x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is coffee-mate.com.

Website Composition Index
coffee-mate.com 4.64% 200.96x
coca-colaproductfacts.com 2.31% 196.85x
groceryeshop.us 2.34% 195.20x
breyers.com 10.22% 190.66x
krusteaz.com 4.49% 189.92x
wildblueberries.com 2.25% 178.19x
bumblebee.com 7.90% 175.37x
annies.com 10.71% 169.29x
countrycrock.com 5.24% 166.20x
turkeyhill.com 6.81% 157.70x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.61% 55.24x
As Seen On TV Products 0.27% 41.81x
Healthy Eating Researchers 9.69% 34.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.84% 30.43x
Nutrition & Diabetic Living 2.22% 30.23x
Cosmetics Business 1.29% 28.37x
Active Lifestyle Enthusiasts 0.26% 28.17x
Consumer Packaged Goods 33.84% 26.94x
Vegans & Animal Welfare 7.80% 25.64x
Vitamin Shoppers 11.70% 24.83x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female