Dstillery Audiences

FOOD CLUSTER

Audience Size: 60.4 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 60.4 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 2.92% 23.36x
Gourmet Food & Wine Researchers 50.44% 22.19x
Luxury Fitness Shoppers 49.05% 21.96x
Luxury Athletic Footwear Shoppers 49.05% 21.96x
Tea Drinkers 46.01% 21.91x
Cooking Show Fans 48.29% 19.90x
Gluten-Free Recipe Researchers 48.16% 19.27x
Sinus Researchers 41.44% 18.52x
Healthy Snacks Shoppers 44.74% 18.06x
Arthritis Sufferers 44.49% 17.95x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Maurices.

Location Composition Index
Maurices 0.05% 3.44x
Express Outlets 0.01% 3.11x
Lane Bryant 0.02% 3.10x
Brooks Brothers 0.01% 2.82x
Mens Wearhouse 0.02% 2.06x
Banana Republic 0.01% 1.97x
Gap 0.01% 1.96x
Talbots 0.01% 1.93x
American Eagle Outfitters 0.01% 1.85x
LOFT 0.01% 1.83x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 12.66% 66.65x
familycircle.com 4.39% 51.59x
whfoods.com 4.60% 51.14x
benjerry.com 5.38% 49.26x
goya.com 4.36% 47.48x
mysavings.com 5.12% 41.91x
wilton.com 5.88% 41.76x
dunkindonuts.com 3.45% 40.65x
geniuskitchen.com 35.17% 40.09x
hsn.com 3.38% 38.89x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 3.64% 47.01x
Cosmetics Business 0.78% 43.02x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.62% 39.51x
Dermatology 2.40% 34.85x
Mail Order Food 3.06% 32.12x
Reproductive Health 1.54% 28.55x
Vegans & Animal Welfare 3.87% 28.46x
Cooking Recipe & Ingredient Researchers 53.33% 28.04x
Nutrition & Diabetic Living 0.96% 26.01x
Cardiac & Other Health Research 2.20% 24.82x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female