Dstillery Audiences

FOOD CLUSTER

Audience Size: 13.7 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 54.30% 33.14x
Weight Loss Researchers 56.29% 32.08x
Healthy Eaters 56.95% 31.83x
Wellness Enthusiasts 54.30% 31.20x
Gourmet Food & Wine Researchers 52.98% 31.03x
Home Remodelers 49.67% 29.93x
Supermarket Shoppers 58.28% 29.85x
Home Design and Living Publication Readers 46.36% 29.78x
Luxury Fitness Shoppers 54.97% 29.61x
Luxury Athletic Footwear Shoppers 54.97% 29.61x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.11x
Talbots 0.01% 1.93x
Old Navy 0.04% 1.78x
Maurices 0.03% 1.53x
Levi Strauss 0.01% 0.95x
Carhartt 0.13% 0.90x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is ampproject.org.

Website Composition Index
ampproject.org 23.67% 38.52x
petmd.com 14.02% 35.37x
barnesandnoble.com 23.06% 35.20x
rachaelrayshow.com 17.22% 32.25x
instructables.com 19.07% 31.96x
officedepot.com 13.60% 30.76x
cvs.com 24.77% 29.94x
cookingchanneltv.com 11.57% 29.31x
shewearsmanyhats.com 13.75% 29.22x
lowcarbmaven.com 11.02% 29.18x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 5.34% 62.82x
Cakes & Sweets 3.97% 47.96x
Promo Codes 3.42% 37.67x
Nature & Wildlife 2.74% 34.19x
Pet Supplies 2.19% 31.35x
Women Shoppers 4.65% 30.80x
Medical Diagnostics 8.48% 30.22x
Low Carb Diets 9.71% 27.65x
Pharmacy 3.01% 27.35x
Child Development 3.97% 27.17x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female