Dstillery Audiences

FOOD CLUSTER

Audience Size: 557.5 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 557.5 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 57.58% 23.26x
Home Kitchen Chefs 39.23% 19.69x
Cookie Eaters 54.06% 19.65x
Gourmet Food & Wine Researchers 38.87% 19.32x
Supermarket Shoppers 50.29% 19.25x
Bargain Shopping Researchers 32.97% 18.89x
Gluten-Free Recipe Researchers 41.54% 18.47x
Healthy Eaters 33.74% 18.12x
Nutrition Conscious Eaters 33.23% 17.96x
Junk Food Lovers 37.12% 17.49x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 1.57x
Hollister 0.01% 1.44x
The North Face 0.02% 1.41x
Belk 0.02% 1.37x
Charlotte Russe 0.02% 1.32x
Eddie Bauer 0.01% 1.32x
Chicos 0.04% 1.31x
Dressbarn 0.04% 1.26x
Lane Bryant 0.04% 1.24x
Forever 21 0.04% 1.21x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is eatyourbest.com.

Website Composition Index
eatyourbest.com 2.97% 234.78x
icantbelieveitsnotbutter.com 4.29% 218.03x
mrsdash.com 2.93% 212.55x
breyers.com 11.54% 209.40x
gortons.com 2.39% 205.48x
coca-colaproductfacts.com 3.47% 195.82x
countrycrock.com 5.52% 184.02x
turkeyhill.com 6.21% 183.74x
annies.com 9.69% 182.62x
dole.com 6.51% 181.46x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.52% 45.59x
Healthy Eating Researchers 9.36% 26.87x
Nutrition & Diabetic Living 2.04% 24.84x
Active Lifestyle Enthusiasts 0.24% 23.80x
Cosmetics Business 1.37% 22.42x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.89% 22.03x
Grocery & Food Service 4.67% 21.49x
Consumer Packaged Goods 36.03% 21.41x
Vitamin Shoppers 11.40% 20.95x
Vegetarian Diet 21.16% 20.73x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999