Dstillery Audiences

FOOD CLUSTER

Audience Size: 475.9 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 475.9 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 52.43% 28.02x
Home Kitchen Chefs 40.84% 24.01x
Cookie Eaters 49.26% 23.38x
Bargain Shopping Researchers 37.33% 22.63x
Supermarket Shoppers 54.02% 22.52x
Gourmet Food & Wine Researchers 43.61% 22.44x
Gluten-Free Recipe Researchers 42.21% 22.16x
Healthy Eaters 36.63% 21.97x
Home Coffee Makers 38.24% 21.82x
Nutrition Conscious Eaters 36.29% 21.54x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.87x
Uniqlo 0.02% 1.72x
Charlotte Russe 0.03% 1.54x
Eddie Bauer 0.02% 1.53x
Old Navy 0.10% 1.49x
The Childrens Place 0.08% 1.46x
Express Outlets 0.01% 1.40x
Lane Bryant 0.07% 1.39x
Joe's Jeans 0.01% 1.36x
The North Face 0.03% 1.35x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is breyers.com.

Website Composition Index
breyers.com 10.28% 238.30x
mrsdash.com 2.77% 237.98x
coca-colaproductfacts.com 2.60% 233.87x
coffee-mate.com 5.06% 227.85x
groceryeshop.us 2.52% 224.13x
krusteaz.com 4.89% 213.25x
bumblebee.com 7.58% 208.25x
countrycrock.com 5.22% 204.94x
annies.com 10.18% 201.71x
turkeyhill.com 6.11% 199.16x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.50% 52.58x
As Seen On TV Products 0.30% 42.48x
Healthy Eating Researchers 9.94% 33.15x
Nutrition & Diabetic Living 2.13% 32.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.90% 29.40x
Active Lifestyle Enthusiasts 0.27% 27.81x
Cosmetics Business 1.32% 26.26x
Consumer Packaged Goods 34.43% 25.81x
Vitamin Shoppers 12.00% 25.20x
Vegans & Animal Welfare 8.17% 24.74x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female