Dstillery Audiences

FOOD CLUSTER

Audience Size: 302.9 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 302.9 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 62.28% 24.82x
Bargain Shopping Researchers 51.96% 22.30x
Supermarket Shoppers 60.25% 21.57x
Budget Grocery Shoppers 48.55% 20.93x
Home Coffee Makers 50.52% 20.87x
Gourmet Food & Wine Researchers 54.04% 20.66x
Cookie Eaters 54.87% 20.63x
Weight Loss Researchers 52.01% 20.42x
Luxury Athletic Footwear Shoppers 51.00% 20.38x
Luxury Fitness Shoppers 50.99% 20.37x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.13x
Ralph Lauren 0.02% 1.39x
Urban Outfitters 0.06% 1.38x
Old Navy 0.13% 1.36x
Mens Wearhouse 0.57% 1.31x
LOFT 0.09% 1.31x
White House Black Market 0.38% 1.22x
Bonobos 0.09% 1.21x
Buckle 0.30% 1.19x
Jos A. Bank Clothiers 0.30% 1.17x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is countrycrock.com.

Website Composition Index
countrycrock.com 5.08% 237.71x
breyers.com 9.93% 225.30x
chickenofthesea.com 6.20% 219.21x
bumblebee.com 8.95% 215.51x
icantbelieveitsnotbutter.com 4.25% 198.42x
annies.com 13.03% 196.29x
dole.com 8.59% 195.22x
turkeyhill.com 8.92% 193.63x
tyson.com 4.91% 184.41x
degreedeodorant.com 3.07% 169.18x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 4.28% 70.32x
As Seen On TV Products 0.24% 46.07x
Healthy Eating Researchers 7.82% 40.45x
Cosmetics Business 1.08% 30.95x
Nutrition & Diabetic Living 2.50% 30.71x
Consumer Packaged Goods 32.47% 30.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.59% 30.19x
Active Lifestyle Enthusiasts 0.25% 29.79x
Vegans & Animal Welfare 6.41% 28.76x
Mail Order Food 3.58% 28.64x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female