Dstillery Audiences

FOOD CLUSTER

Audience Size: 541.8 Thousand Devices

Explore the Food Cluster Audience

Below you'll find more information about the Food Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 541.8 thousand unique devices whose actions qualify for the Food Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Food Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food Cluster audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 53.70% 24.82x
Home Kitchen Chefs 40.04% 20.96x
Cookie Eaters 50.73% 20.75x
Gourmet Food & Wine Researchers 37.97% 20.66x
Supermarket Shoppers 51.00% 20.43x
Bargain Shopping Researchers 36.49% 19.76x
Gluten-Free Recipe Researchers 41.31% 19.60x
Healthy Eaters 34.76% 19.39x
Nutrition Conscious Eaters 34.35% 19.16x
Junk Food Lovers 37.81% 18.47x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Interest attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.52x
Michael Kors 0.02% 1.39x
Kate Spade 0.02% 1.26x
Dressbarn 0.04% 1.18x
Talbots 0.05% 1.14x
Chicos 0.05% 1.08x
LOFT 0.04% 1.04x
Carhartt 0.19% 1.04x
Gap 0.09% 1.01x
Gymboree 0.03% 0.95x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Location attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food Cluster audience is eatyourbest.com.

Website Composition Index
eatyourbest.com 2.83% 234.38x
breyers.com 10.75% 218.39x
gortons.com 2.39% 211.38x
coca-colaproductfacts.com 3.07% 210.16x
mrsdash.com 2.90% 209.45x
groceryeshop.us 2.94% 196.04x
turkeyhill.com 6.11% 187.26x
coffee-mate.com 5.60% 186.94x
bumblebee.com 7.39% 186.23x
annies.com 9.79% 185.68x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Web attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food Cluster audience is Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 3.55% 47.37x
Healthy Eating Researchers 9.71% 28.79x
Nutrition & Diabetic Living 2.09% 26.34x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.89% 23.72x
Active Lifestyle Enthusiasts 0.25% 23.26x
Cosmetics Business 1.30% 22.85x
Grocery & Food Service 4.78% 22.52x
Consumer Packaged Goods 35.73% 21.84x
Vitamin Shoppers 11.67% 21.69x
Vegans & Animal Welfare 7.82% 19.79x
Composition Percentage: The overlap percentage between the Food Cluster audience and the Content Affinity attribute.
Index: A comparison of the Food Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female