Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 15.80% | 9.05x |
| Home Kitchen Chefs | 18.04% | 9.00x |
| Cooking Show Fans | 16.94% | 8.96x |
| Nutrition Conscious Eaters | 15.39% | 8.68x |
| Healthy Eaters | 16.19% | 8.64x |
| Pantry Recipes Researchers | 8.98% | 8.54x |
| Luxury Athletic Footwear Shoppers | 15.48% | 8.53x |
| Luxury Fitness Shoppers | 15.48% | 8.53x |
| Home Design and Living Publication Readers | 13.27% | 8.51x |
| Shelf-Stable Food Content Readers | 9.05% | 8.48x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.17x |
| Chicos | 0.02% | 1.14x |
| White House Black Market | 0.02% | 1.14x |
| LOFT | 0.02% | 1.12x |
| Dressbarn | 0.01% | 1.10x |
| H&M | 0.01% | 1.10x |
| Talbots | 0.01% | 1.07x |
| Victoria's Secret | 0.03% | 1.07x |
| American Eagle Outfitters | 0.02% | 1.04x |
| Old Navy | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is finecooking.com.
| Website | Composition | Index |
| finecooking.com | 1.46% | 14.31x |
| showmetheyummy.com | 4.85% | 13.38x |
| tastingtable.com | 5.26% | 13.22x |
| yummly.com | 1.83% | 13.22x |
| foodrepublic.com | 3.24% | 13.05x |
| whiteonricecouple.com | 1.72% | 13.05x |
| mykoreankitchen.com | 4.20% | 12.90x |
| thefreshloaf.com | 1.56% | 12.62x |
| epicurious.com | 45.05% | 12.61x |
| foodnetwork.ca | 4.32% | 12.46x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 23.41% | 7.27x |
| Cakes & Sweets | 0.39% | 7.23x |
| Consumer Packaged Goods | 8.20% | 7.21x |
| Vegetarian Diet | 5.14% | 7.20x |
| Vegans & Animal Welfare | 0.30% | 7.16x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.43% | 7.05x |
| Low Carb Diets | 1.95% | 7.05x |
| Grilling | 0.34% | 6.97x |
| Stay at Home Mom | 10.25% | 6.96x |
| Chef & Restaurant Resources | 0.04% | 6.88x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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