Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 18.9 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 18.26% 8.05x
Cooking Show Fans 19.31% 7.97x
Home Kitchen Chefs 19.02% 7.94x
Nutrition Conscious Eaters 17.18% 7.59x
Healthy Eaters 17.54% 7.53x
Home Design and Living Publication Readers 15.80% 7.47x
Luxury Athletic Footwear Shoppers 16.46% 7.39x
Luxury Fitness Shoppers 16.46% 7.39x
Recipe Researchers 17.27% 7.34x
Malaysian Food Enthusiasts 19.06% 7.33x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.01% 1.27x
The North Face 0.01% 1.20x
Talbots 0.02% 1.18x
Urban Outfitters 0.02% 1.17x
American Apparel 0.01% 1.16x
Armani 0.01% 1.16x
Free People 0.01% 1.14x
Kate Spade 0.01% 1.13x
Chicos 0.03% 1.13x
Hugo Boss 0.01% 1.12x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.

Website Composition Index
showmetheyummy.com 4.94% 11.67x
tastingtable.com 4.28% 11.60x
whiteonricecouple.com 1.37% 11.44x
foodrepublic.com 3.33% 11.05x
epicurious.com 42.87% 10.96x
mykoreankitchen.com 2.12% 10.80x
yummly.com 2.88% 10.61x
iheartrecipes.com 5.16% 10.59x
foodandwine.com 36.10% 10.46x
emerils.com 2.14% 10.24x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 19.05% 6.79x
Consumer Packaged Goods 5.06% 6.66x
Vegetarian Diet 7.11% 6.33x
Low Carb Diets 2.80% 6.30x
Cakes & Sweets 1.46% 6.28x
Grilling 0.75% 6.20x
Stay at Home Mom 10.94% 6.14x
Food Cluster 0.71% 6.05x
Vegans & Animal Welfare 0.87% 5.65x
Travel, Food, Fashion & Fitness 1.08% 5.65x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female