Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 12 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 18.63% 10.43x
Cooking Show Fans 20.49% 10.16x
Home Kitchen Chefs 18.39% 9.90x
Nutrition Conscious Eaters 16.92% 9.71x
Healthy Eaters 16.85% 9.67x
Italian Food Enthusiasts 19.61% 8.98x
Recipe Researchers 17.61% 8.83x
Home Kitchen Bakers 17.93% 8.67x
Malaysian Food Enthusiasts 19.11% 8.41x
Home Design and Living Publication Readers 28.87% 8.30x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.47x
Joe's Jeans 0.01% 1.37x
Club Monaco 0.01% 1.32x
Free People 0.02% 1.30x
Madewell 0.02% 1.29x
Urban Outfitters 0.05% 1.26x
REI 0.02% 1.25x
American Apparel 0.03% 1.24x
Lorna Jane 0.01% 1.23x
Everlane 0.00% 1.22x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.

Website Composition Index
thelittlekitchen.net 1.35% 24.99x
tastingtable.com 5.19% 24.87x
whiteonricecouple.com 1.43% 24.73x
epicurious.com 42.44% 24.31x
showmetheyummy.com 6.62% 23.74x
foodrepublic.com 2.95% 23.67x
mykoreankitchen.com 1.47% 23.61x
foodandwine.com 39.69% 21.93x
iheartrecipes.com 6.14% 21.25x
laylita.com 1.70% 21.14x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 2.50% 9.48x
Cooking Recipe & Ingredient Researchers 25.52% 8.76x
Vegetarian Diet 9.58% 8.32x
Consumer Packaged Goods 12.92% 7.90x
Stay at Home Mom 7.46% 7.85x
Food Cluster 2.43% 7.61x
Cakes & Sweets 2.64% 7.47x
Low Carb Diets 4.60% 7.45x
Grilling 1.85% 7.30x
Travel, Food, Fashion & Fitness 1.39% 7.27x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female