Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 18.63% | 10.43x |
| Cooking Show Fans | 20.49% | 10.16x |
| Home Kitchen Chefs | 18.39% | 9.90x |
| Nutrition Conscious Eaters | 16.92% | 9.71x |
| Healthy Eaters | 16.85% | 9.67x |
| Italian Food Enthusiasts | 19.61% | 8.98x |
| Recipe Researchers | 17.61% | 8.83x |
| Home Kitchen Bakers | 17.93% | 8.67x |
| Malaysian Food Enthusiasts | 19.11% | 8.41x |
| Home Design and Living Publication Readers | 28.87% | 8.30x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.47x |
| Joe's Jeans | 0.01% | 1.37x |
| Club Monaco | 0.01% | 1.32x |
| Free People | 0.02% | 1.30x |
| Madewell | 0.02% | 1.29x |
| Urban Outfitters | 0.05% | 1.26x |
| REI | 0.02% | 1.25x |
| American Apparel | 0.03% | 1.24x |
| Lorna Jane | 0.01% | 1.23x |
| Everlane | 0.00% | 1.22x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.
| Website | Composition | Index |
| thelittlekitchen.net | 1.35% | 24.99x |
| tastingtable.com | 5.19% | 24.87x |
| whiteonricecouple.com | 1.43% | 24.73x |
| epicurious.com | 42.44% | 24.31x |
| showmetheyummy.com | 6.62% | 23.74x |
| foodrepublic.com | 2.95% | 23.67x |
| mykoreankitchen.com | 1.47% | 23.61x |
| foodandwine.com | 39.69% | 21.93x |
| iheartrecipes.com | 6.14% | 21.25x |
| laylita.com | 1.70% | 21.14x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 2.50% | 9.48x |
| Cooking Recipe & Ingredient Researchers | 25.52% | 8.76x |
| Vegetarian Diet | 9.58% | 8.32x |
| Consumer Packaged Goods | 12.92% | 7.90x |
| Stay at Home Mom | 7.46% | 7.85x |
| Food Cluster | 2.43% | 7.61x |
| Cakes & Sweets | 2.64% | 7.47x |
| Low Carb Diets | 4.60% | 7.45x |
| Grilling | 1.85% | 7.30x |
| Travel, Food, Fashion & Fitness | 1.39% | 7.27x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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