Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 12.74% | 6.56x |
| Home Kitchen Chefs | 13.34% | 6.55x |
| Cooking Show Fans | 13.17% | 6.50x |
| Nutrition Conscious Eaters | 12.87% | 6.36x |
| Healthy Eaters | 13.04% | 6.34x |
| Home Design and Living Publication Readers | 11.71% | 6.30x |
| Luxury Fitness Shoppers | 12.51% | 6.26x |
| Luxury Athletic Footwear Shoppers | 12.51% | 6.26x |
| Wine Lovers | 11.41% | 6.21x |
| Home Kitchen Bakers | 13.51% | 6.20x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.15x |
| Victoria's Secret | 0.01% | 1.10x |
| Mens Wearhouse | 0.01% | 1.07x |
| Carhartt | 0.15% | 1.06x |
| Maurices | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.
| Website | Composition | Index |
| showmetheyummy.com | 4.26% | 9.69x |
| tastingtable.com | 4.71% | 9.55x |
| whiteonricecouple.com | 1.20% | 9.48x |
| foodrepublic.com | 3.47% | 9.34x |
| epicurious.com | 41.44% | 9.17x |
| yummly.com | 2.54% | 9.04x |
| iheartrecipes.com | 4.49% | 8.80x |
| finecooking.com | 4.28% | 8.75x |
| geniuskitchen.com | 8.27% | 8.74x |
| foodandwine.com | 37.49% | 8.56x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 22.33% | 5.62x |
| Cakes & Sweets | 0.99% | 5.50x |
| Consumer Packaged Goods | 5.75% | 5.45x |
| Vegetarian Diet | 7.35% | 5.39x |
| Grilling | 0.48% | 5.32x |
| Stay at Home Mom | 11.58% | 5.25x |
| Food Cluster | 0.31% | 5.19x |
| Low Carb Diets | 2.97% | 5.19x |
| Vegans & Animal Welfare | 0.68% | 5.16x |
| Wine, Liquor & Mixology | 4.13% | 4.89x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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