Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 20.7 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 12.74% 6.56x
Home Kitchen Chefs 13.34% 6.55x
Cooking Show Fans 13.17% 6.50x
Nutrition Conscious Eaters 12.87% 6.36x
Healthy Eaters 13.04% 6.34x
Home Design and Living Publication Readers 11.71% 6.30x
Luxury Fitness Shoppers 12.51% 6.26x
Luxury Athletic Footwear Shoppers 12.51% 6.26x
Wine Lovers 11.41% 6.21x
Home Kitchen Bakers 13.51% 6.20x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.15x
Victoria's Secret 0.01% 1.10x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.15% 1.06x
Maurices 0.01% 0.97x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.

Website Composition Index
showmetheyummy.com 4.26% 9.69x
tastingtable.com 4.71% 9.55x
whiteonricecouple.com 1.20% 9.48x
foodrepublic.com 3.47% 9.34x
epicurious.com 41.44% 9.17x
yummly.com 2.54% 9.04x
iheartrecipes.com 4.49% 8.80x
finecooking.com 4.28% 8.75x
geniuskitchen.com 8.27% 8.74x
foodandwine.com 37.49% 8.56x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 22.33% 5.62x
Cakes & Sweets 0.99% 5.50x
Consumer Packaged Goods 5.75% 5.45x
Vegetarian Diet 7.35% 5.39x
Grilling 0.48% 5.32x
Stay at Home Mom 11.58% 5.25x
Food Cluster 0.31% 5.19x
Low Carb Diets 2.97% 5.19x
Vegans & Animal Welfare 0.68% 5.16x
Wine, Liquor & Mixology 4.13% 4.89x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female