Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 18.8 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 16.70% 7.92x
Home Kitchen Chefs 17.69% 7.85x
Cooking Show Fans 17.87% 7.81x
Nutrition Conscious Eaters 16.34% 7.53x
Healthy Eaters 16.35% 7.48x
Home Design and Living Publication Readers 15.56% 7.40x
Luxury Athletic Footwear Shoppers 15.41% 7.35x
Luxury Fitness Shoppers 15.41% 7.35x
Recipe Researchers 15.19% 7.28x
Cook at Home Parents 17.28% 7.24x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.

Website Composition Index
showmetheyummy.com 4.67% 11.04x
tastingtable.com 4.35% 10.92x
whiteonricecouple.com 1.27% 10.87x
foodrepublic.com 3.33% 10.45x
epicurious.com 42.16% 10.38x
iheartrecipes.com 4.81% 10.09x
yummly.com 2.79% 10.05x
mykoreankitchen.com 2.68% 9.99x
emerils.com 2.00% 9.76x
foodandwine.com 36.65% 9.66x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 19.62% 6.72x
Consumer Packaged Goods 4.88% 6.61x
Cakes & Sweets 1.34% 6.33x
Vegetarian Diet 7.26% 6.29x
Grilling 0.65% 6.24x
Low Carb Diets 2.96% 6.08x
Stay at Home Mom 11.48% 6.08x
Food Cluster 0.55% 6.05x
Vegans & Animal Welfare 0.83% 5.79x
Travel, Food, Fashion & Fitness 1.20% 5.59x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female