Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 6.1 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 24.66% 10.75x
Cooking Show Fans 24.02% 10.71x
Home Kitchen Chefs 24.00% 10.53x
Nutrition Conscious Eaters 22.40% 9.97x
Healthy Eaters 22.16% 9.94x
Home Design and Living Publication Readers 20.67% 9.74x
Luxury Fitness Shoppers 21.68% 9.67x
Luxury Athletic Footwear Shoppers 21.68% 9.67x
Malaysian Food Enthusiasts 23.40% 9.65x
Recipe Researchers 22.83% 9.65x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.38x
REI 0.02% 1.37x
Armani 0.02% 1.24x
Madewell 0.01% 1.24x
Brooks Brothers 0.03% 1.22x
Lululemon 0.04% 1.20x
J. Crew 0.02% 1.20x
Chicos 0.05% 1.20x
Carhartt 0.07% 1.20x
Free People 0.02% 1.19x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.

Website Composition Index
showmetheyummy.com 5.17% 18.63x
tastingtable.com 4.73% 18.47x
whiteonricecouple.com 1.68% 18.11x
food52.com 1.14% 17.58x
mykoreankitchen.com 2.08% 17.51x
epicurious.com 43.97% 17.25x
foodrepublic.com 3.76% 17.18x
honestcooking.com 1.11% 16.85x
yummly.com 3.84% 16.61x
ifoodblogger.com 1.28% 16.45x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 21.00% 8.93x
Consumer Packaged Goods 7.18% 8.52x
Vegetarian Diet 8.26% 8.26x
Low Carb Diets 3.54% 8.12x
Stay at Home Mom 11.66% 8.02x
Cakes & Sweets 2.00% 7.77x
Grilling 1.19% 7.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 7.73x
Food Cluster 1.27% 7.72x
Mail Order Food 0.67% 7.23x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female