Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 18.2 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 18.2 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 18.79% 7.63x
Cooking Show Fans 18.50% 7.61x
Home Kitchen Chefs 18.72% 7.54x
Nutrition Conscious Eaters 18.16% 7.13x
Healthy Eaters 17.94% 7.12x
Home Design and Living Publication Readers 16.76% 7.04x
Malaysian Food Enthusiasts 17.84% 6.98x
Luxury Fitness Shoppers 17.23% 6.96x
Luxury Athletic Footwear Shoppers 17.24% 6.96x
Recipe Researchers 18.39% 6.91x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.26x
REI 0.01% 1.26x
Urban Outfitters 0.04% 1.16x
Ann Taylor 0.02% 1.14x
Jos A. Bank Clothiers 0.04% 1.13x
Talbots 0.03% 1.11x
The North Face 0.02% 1.11x
Lululemon 0.04% 1.09x
American Apparel 0.02% 1.09x
Ralph Lauren 0.01% 1.07x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is tastingtable.com.

Website Composition Index
tastingtable.com 4.21% 12.00x
showmetheyummy.com 5.02% 12.00x
whiteonricecouple.com 1.39% 11.88x
foodrepublic.com 3.27% 11.40x
epicurious.com 43.42% 11.25x
mykoreankitchen.com 1.89% 11.24x
yummly.com 3.01% 11.02x
foodandwine.com 36.24% 10.76x
iheartrecipes.com 5.38% 10.75x
recipe4living.com 1.14% 10.65x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 18.80% 6.43x
Consumer Packaged Goods 5.50% 6.25x
Low Carb Diets 2.71% 6.03x
Vegetarian Diet 7.01% 5.96x
Cakes & Sweets 1.58% 5.87x
Stay at Home Mom 10.53% 5.83x
Grilling 0.85% 5.75x
Food Cluster 0.85% 5.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 5.46x
Travel, Food, Fashion & Fitness 1.00% 5.36x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female