Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 5.7 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.

Interest Composition Index
Wine Lovers 7.73% 14.21x
Gourmet Food & Wine Researchers 6.19% 13.94x
Pre-Measured Grocery Shoppers 8.32% 13.47x
Cooking Show Fans 6.32% 13.19x
Home Kitchen Chefs 7.56% 13.16x
Home Design and Living Publication Readers 7.90% 12.82x
Healthy Eaters 15.46% 12.76x
Italian Food Enthusiasts 7.54% 12.57x
Nutrition Conscious Eaters 13.49% 11.60x
Healthy Diet Recipe Researchers 7.07% 11.46x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.29x
Maurices 0.02% 1.09x
Old Navy 0.01% 1.03x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is food.com.

Website Composition Index
food.com 17.48% 23.09x
epicurious.com 26.42% 21.10x
whiteonricecouple.com 1.17% 20.79x
yummly.com 1.01% 20.18x
showmetheyummy.com 2.96% 19.71x
foodrepublic.com 1.12% 19.43x
mykoreankitchen.com 2.53% 18.48x
foodandwine.com 42.10% 18.01x
iheartrecipes.com 3.18% 17.50x
amish365.com 1.40% 15.84x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.05% 10.13x
Assorted Topics (Family, Household Wellness, The Beach) 4.28% 8.54x
Cooking Recipe & Ingredient Researchers 15.36% 8.42x
Vegetarian Diet 2.08% 8.39x
Grilling 0.13% 8.37x
Cakes & Sweets 0.12% 8.31x
Stay at Home Mom 6.37% 8.23x
Low Carb Diets 1.01% 7.95x
Canada Consumer Product Cluster 0.32% 7.87x
Consumer Packaged Goods 7.91% 7.56x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female