Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 16.99% | 11.16x |
| Cooking Show Fans | 17.07% | 11.14x |
| Home Kitchen Chefs | 17.06% | 10.75x |
| Nutrition Conscious Eaters | 15.98% | 10.46x |
| Healthy Eaters | 16.19% | 10.40x |
| Home Design and Living Publication Readers | 14.96% | 10.40x |
| Wine Lovers | 15.10% | 10.22x |
| Luxury Fitness Shoppers | 15.25% | 10.11x |
| Italian Food Enthusiasts | 16.98% | 10.11x |
| Luxury Athletic Footwear Shoppers | 15.31% | 10.11x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.68x |
| Supreme | 0.02% | 1.59x |
| Bonobos | 0.10% | 1.51x |
| Patagonia | 0.02% | 1.39x |
| Jos A. Bank Clothiers | 0.40% | 1.28x |
| REI | 0.02% | 1.27x |
| Club Monaco | 0.02% | 1.24x |
| The North Face | 0.03% | 1.19x |
| American Apparel | 0.05% | 1.18x |
| Mens Wearhouse | 0.59% | 1.17x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is bakingbites.com.
| Website | Composition | Index |
| bakingbites.com | 1.28% | 20.55x |
| thelittlekitchen.net | 1.13% | 20.35x |
| showmetheyummy.com | 6.78% | 19.84x |
| tastingtable.com | 5.63% | 19.43x |
| whiteonricecouple.com | 1.64% | 19.24x |
| foodrepublic.com | 3.98% | 18.74x |
| food.com | 8.23% | 18.67x |
| epicurious.com | 47.89% | 18.53x |
| mykoreankitchen.com | 2.02% | 18.47x |
| food52.com | 2.22% | 18.05x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 24.87% | 8.53x |
| Vegetarian Diet | 10.20% | 8.02x |
| Consumer Packaged Goods | 10.03% | 7.90x |
| Stay at Home Mom | 11.83% | 7.68x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.26% | 7.65x |
| Low Carb Diets | 4.92% | 7.44x |
| Food Cluster | 2.05% | 7.38x |
| Cakes & Sweets | 2.55% | 7.27x |
| Mail Order Food | 1.17% | 7.22x |
| Grilling | 1.62% | 7.22x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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