Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 15.70% | 6.05x |
| Home Kitchen Chefs | 16.37% | 6.05x |
| Cooking Show Fans | 14.66% | 6.02x |
| Nutrition Conscious Eaters | 15.33% | 5.90x |
| Healthy Eaters | 15.50% | 5.88x |
| Home Design and Living Publication Readers | 14.41% | 5.82x |
| Luxury Fitness Shoppers | 14.75% | 5.82x |
| Luxury Athletic Footwear Shoppers | 14.75% | 5.82x |
| Home Kitchen Bakers | 16.60% | 5.74x |
| Italian Food Enthusiasts | 15.79% | 5.73x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.15x |
| Old Navy | 0.02% | 1.12x |
| Carhartt | 0.15% | 1.05x |
| Victoria's Secret | 0.01% | 1.02x |
| The Childrens Place | 0.01% | 0.97x |
| Maurices | 0.01% | 0.97x |
| Journeys | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.
| Website | Composition | Index |
| showmetheyummy.com | 4.47% | 9.56x |
| tastingtable.com | 5.19% | 9.49x |
| whiteonricecouple.com | 1.41% | 9.37x |
| foodrepublic.com | 3.72% | 9.31x |
| finecooking.com | 3.83% | 9.14x |
| epicurious.com | 43.33% | 9.12x |
| yummly.com | 2.19% | 9.10x |
| geniuskitchen.com | 6.60% | 8.96x |
| thelittlekitchen.net | 1.27% | 8.87x |
| iheartrecipes.com | 4.57% | 8.78x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.96% | 5.22x |
| Cooking Recipe & Ingredient Researchers | 26.44% | 5.16x |
| Grilling | 0.53% | 5.11x |
| Vegetarian Diet | 8.46% | 5.07x |
| Consumer Packaged Goods | 7.67% | 5.01x |
| Stay at Home Mom | 12.83% | 4.96x |
| Food Cluster | 0.24% | 4.94x |
| Vegans & Animal Welfare | 0.72% | 4.91x |
| Low Carb Diets | 3.59% | 4.84x |
| Wine, Liquor & Mixology | 5.27% | 4.64x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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