Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 10.3 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 23.41% 11.87x
Cooking Show Fans 22.89% 11.75x
Home Kitchen Chefs 21.89% 11.21x
Nutrition Conscious Eaters 20.00% 11.03x
Healthy Eaters 20.00% 10.96x
Italian Food Enthusiasts 22.85% 9.96x
Recipe Researchers 21.11% 9.85x
Home Kitchen Bakers 21.36% 9.51x
Cook at Home Parents 19.70% 9.39x
Malaysian Food Enthusiasts 21.79% 9.38x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.74x
Patagonia 0.01% 1.70x
Saint Laurent Paris 0.01% 1.43x
American Apparel 0.03% 1.39x
Calvin Klein 0.01% 1.36x
REI 0.02% 1.34x
Lorna Jane 0.01% 1.33x
Ralph Lauren 0.01% 1.31x
Kate Spade 0.02% 1.30x
Urban Outfitters 0.05% 1.30x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.

Website Composition Index
thelittlekitchen.net 1.25% 30.91x
whiteonricecouple.com 1.53% 29.84x
tastingtable.com 5.61% 29.66x
epicurious.com 41.37% 29.65x
showmetheyummy.com 5.23% 29.40x
mykoreankitchen.com 1.57% 28.81x
vietworldkitchen.com 0.84% 28.72x
foodlustpeoplelove.com 0.02% 28.70x
donalskehan.com 0.02% 28.40x
foodrepublic.com 3.00% 28.34x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 2.30% 11.25x
Cooking Recipe & Ingredient Researchers 26.41% 10.06x
Vegetarian Diet 9.76% 9.56x
Consumer Packaged Goods 14.76% 8.77x
Mail Order Food 1.54% 8.67x
Food Cluster 2.67% 8.39x
Stay at Home Mom 4.19% 8.37x
Grilling 2.04% 8.34x
Cakes & Sweets 2.61% 8.31x
Home Cooking Researchers 34.38% 8.20x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999