Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 25.55% | 10.06x |
| Gourmet Food & Wine Researchers | 26.45% | 10.05x |
| Home Kitchen Chefs | 25.24% | 9.79x |
| Nutrition Conscious Eaters | 24.13% | 9.30x |
| Healthy Eaters | 23.60% | 9.28x |
| Home Design and Living Publication Readers | 22.13% | 9.21x |
| Luxury Fitness Shoppers | 23.23% | 9.04x |
| Luxury Athletic Footwear Shoppers | 23.23% | 9.04x |
| Malaysian Food Enthusiasts | 24.17% | 9.02x |
| Recipe Researchers | 24.46% | 9.01x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.57x |
| Bonobos | 0.12% | 1.46x |
| Patagonia | 0.01% | 1.37x |
| Club Monaco | 0.02% | 1.34x |
| Jos A. Bank Clothiers | 0.34% | 1.27x |
| The North Face | 0.02% | 1.25x |
| REI | 0.02% | 1.21x |
| Lululemon | 0.05% | 1.20x |
| White House Black Market | 0.37% | 1.18x |
| Columbia | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is bakingbites.com.
| Website | Composition | Index |
| bakingbites.com | 1.07% | 19.94x |
| showmetheyummy.com | 5.89% | 19.33x |
| tastingtable.com | 5.37% | 18.87x |
| whiteonricecouple.com | 1.73% | 18.60x |
| mykoreankitchen.com | 2.16% | 17.92x |
| foodrepublic.com | 4.09% | 17.88x |
| epicurious.com | 46.40% | 17.83x |
| food52.com | 1.71% | 17.63x |
| honestcooking.com | 1.41% | 16.90x |
| iheartrecipes.com | 5.27% | 16.72x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 23.18% | 8.30x |
| Vegetarian Diet | 9.48% | 7.80x |
| Consumer Packaged Goods | 8.85% | 7.77x |
| Low Carb Diets | 4.45% | 7.48x |
| Stay at Home Mom | 12.51% | 7.46x |
| Food Cluster | 1.76% | 7.23x |
| Cakes & Sweets | 2.36% | 7.22x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 7.18x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.37% | 7.13x |
| Grilling | 1.49% | 7.09x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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