Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 19.49% | 12.02x |
| Gourmet Food & Wine Researchers | 20.80% | 11.91x |
| Home Kitchen Chefs | 18.16% | 11.66x |
| Nutrition Conscious Eaters | 17.53% | 11.32x |
| Healthy Eaters | 17.60% | 11.29x |
| Luxury Fitness Shoppers | 16.54% | 10.96x |
| Luxury Athletic Footwear Shoppers | 16.67% | 10.96x |
| Home Design and Living Publication Readers | 19.22% | 10.91x |
| Wine Lovers | 17.37% | 10.81x |
| Italian Food Enthusiasts | 19.10% | 10.78x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 1.49x |
| Intermix | 0.01% | 1.47x |
| Supreme | 0.02% | 1.45x |
| Bonobos | 0.04% | 1.39x |
| Saint Laurent Paris | 0.01% | 1.39x |
| Club Monaco | 0.01% | 1.39x |
| American Apparel | 0.04% | 1.35x |
| Lululemon | 0.07% | 1.33x |
| Zara | 0.02% | 1.30x |
| The North Face | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.
| Website | Composition | Index |
| thelittlekitchen.net | 1.22% | 21.13x |
| bakingbites.com | 1.43% | 21.00x |
| tastingtable.com | 5.39% | 20.34x |
| whiteonricecouple.com | 1.53% | 20.30x |
| showmetheyummy.com | 7.19% | 20.28x |
| mykoreankitchen.com | 1.75% | 19.74x |
| epicurious.com | 47.25% | 19.23x |
| foodrepublic.com | 3.83% | 19.00x |
| food52.com | 2.75% | 17.98x |
| foodandwine.com | 41.02% | 17.91x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 24.80% | 9.26x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.08% | 8.84x |
| Vegetarian Diet | 10.29% | 8.64x |
| Consumer Packaged Goods | 10.68% | 8.51x |
| Stay at Home Mom | 10.93% | 8.28x |
| Food Cluster | 2.16% | 7.98x |
| Cakes & Sweets | 2.59% | 7.86x |
| Mail Order Food | 1.33% | 7.80x |
| Low Carb Diets | 5.11% | 7.79x |
| Grilling | 1.60% | 7.77x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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