Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 24.66% | 10.75x |
| Cooking Show Fans | 24.02% | 10.71x |
| Home Kitchen Chefs | 24.00% | 10.53x |
| Nutrition Conscious Eaters | 22.40% | 9.97x |
| Healthy Eaters | 22.16% | 9.94x |
| Home Design and Living Publication Readers | 20.67% | 9.74x |
| Luxury Fitness Shoppers | 21.68% | 9.67x |
| Luxury Athletic Footwear Shoppers | 21.68% | 9.67x |
| Malaysian Food Enthusiasts | 23.40% | 9.65x |
| Recipe Researchers | 22.83% | 9.65x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.38x |
| REI | 0.02% | 1.37x |
| Armani | 0.02% | 1.24x |
| Madewell | 0.01% | 1.24x |
| Brooks Brothers | 0.03% | 1.22x |
| Lululemon | 0.04% | 1.20x |
| J. Crew | 0.02% | 1.20x |
| Chicos | 0.05% | 1.20x |
| Carhartt | 0.07% | 1.20x |
| Free People | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.
| Website | Composition | Index |
| showmetheyummy.com | 5.17% | 18.63x |
| tastingtable.com | 4.73% | 18.47x |
| whiteonricecouple.com | 1.68% | 18.11x |
| food52.com | 1.14% | 17.58x |
| mykoreankitchen.com | 2.08% | 17.51x |
| epicurious.com | 43.97% | 17.25x |
| foodrepublic.com | 3.76% | 17.18x |
| honestcooking.com | 1.11% | 16.85x |
| yummly.com | 3.84% | 16.61x |
| ifoodblogger.com | 1.28% | 16.45x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 21.00% | 8.93x |
| Consumer Packaged Goods | 7.18% | 8.52x |
| Vegetarian Diet | 8.26% | 8.26x |
| Low Carb Diets | 3.54% | 8.12x |
| Stay at Home Mom | 11.66% | 8.02x |
| Cakes & Sweets | 2.00% | 7.77x |
| Grilling | 1.19% | 7.76x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 7.73x |
| Food Cluster | 1.27% | 7.72x |
| Mail Order Food | 0.67% | 7.23x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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