Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 10.2 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 14.36% 10.27x
Home Kitchen Chefs 17.02% 10.18x
Cooking Show Fans 16.65% 10.11x
Nutrition Conscious Eaters 14.10% 9.67x
Healthy Eaters 14.66% 9.63x
Shelf-Stable Food Content Readers 8.50% 9.54x
Luxury Fitness Shoppers 13.96% 9.53x
Luxury Athletic Footwear Shoppers 13.97% 9.53x
Home Design and Living Publication Readers 11.98% 9.41x
Pantry Recipes Researchers 9.12% 9.39x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.24x
Talbots 0.01% 1.23x
Dressbarn 0.02% 1.18x
Jos A. Bank Clothiers 0.01% 1.16x
Carhartt 0.17% 1.06x
Buckle 0.02% 1.02x
Mens Wearhouse 0.02% 1.01x
LOFT 0.01% 1.00x
Banana Republic 0.01% 0.99x
White House Black Market 0.01% 0.97x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is yummly.com.

Website Composition Index
yummly.com 1.54% 16.48x
tastingtable.com 3.89% 16.38x
whiteonricecouple.com 1.32% 16.34x
showmetheyummy.com 3.73% 16.09x
mykoreankitchen.com 2.73% 15.88x
foodrepublic.com 2.24% 15.87x
epicurious.com 39.07% 15.60x
foodnetwork.ca 1.67% 15.42x
therealfoodrds.com 1.16% 14.39x
food.com 54.54% 14.36x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 7.47% 7.94x
Cakes & Sweets 0.32% 7.91x
Cooking Recipe & Ingredient Researchers 22.58% 7.86x
Vegetarian Diet 4.03% 7.82x
Grilling 0.29% 7.75x
Consumer Packaged Goods 7.92% 7.70x
Custom Gifts 0.02% 7.66x
Vegans & Animal Welfare 0.17% 7.64x
Canada Consumer Product Cluster 0.99% 7.60x
Low Carb Diets 1.67% 7.58x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female