Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 14.36% | 10.27x |
| Home Kitchen Chefs | 17.02% | 10.18x |
| Cooking Show Fans | 16.65% | 10.11x |
| Nutrition Conscious Eaters | 14.10% | 9.67x |
| Healthy Eaters | 14.66% | 9.63x |
| Shelf-Stable Food Content Readers | 8.50% | 9.54x |
| Luxury Fitness Shoppers | 13.96% | 9.53x |
| Luxury Athletic Footwear Shoppers | 13.97% | 9.53x |
| Home Design and Living Publication Readers | 11.98% | 9.41x |
| Pantry Recipes Researchers | 9.12% | 9.39x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.24x |
| Talbots | 0.01% | 1.23x |
| Dressbarn | 0.02% | 1.18x |
| Jos A. Bank Clothiers | 0.01% | 1.16x |
| Carhartt | 0.17% | 1.06x |
| Buckle | 0.02% | 1.02x |
| Mens Wearhouse | 0.02% | 1.01x |
| LOFT | 0.01% | 1.00x |
| Banana Republic | 0.01% | 0.99x |
| White House Black Market | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is yummly.com.
| Website | Composition | Index |
| yummly.com | 1.54% | 16.48x |
| tastingtable.com | 3.89% | 16.38x |
| whiteonricecouple.com | 1.32% | 16.34x |
| showmetheyummy.com | 3.73% | 16.09x |
| mykoreankitchen.com | 2.73% | 15.88x |
| foodrepublic.com | 2.24% | 15.87x |
| epicurious.com | 39.07% | 15.60x |
| foodnetwork.ca | 1.67% | 15.42x |
| therealfoodrds.com | 1.16% | 14.39x |
| food.com | 54.54% | 14.36x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.47% | 7.94x |
| Cakes & Sweets | 0.32% | 7.91x |
| Cooking Recipe & Ingredient Researchers | 22.58% | 7.86x |
| Vegetarian Diet | 4.03% | 7.82x |
| Grilling | 0.29% | 7.75x |
| Consumer Packaged Goods | 7.92% | 7.70x |
| Custom Gifts | 0.02% | 7.66x |
| Vegans & Animal Welfare | 0.17% | 7.64x |
| Canada Consumer Product Cluster | 0.99% | 7.60x |
| Low Carb Diets | 1.67% | 7.58x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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