Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 12.4 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 16.99% 11.16x
Cooking Show Fans 17.07% 11.14x
Home Kitchen Chefs 17.06% 10.75x
Nutrition Conscious Eaters 15.98% 10.46x
Healthy Eaters 16.19% 10.40x
Home Design and Living Publication Readers 14.96% 10.40x
Wine Lovers 15.10% 10.22x
Luxury Fitness Shoppers 15.25% 10.11x
Italian Food Enthusiasts 16.98% 10.11x
Luxury Athletic Footwear Shoppers 15.31% 10.11x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.68x
Supreme 0.02% 1.59x
Bonobos 0.10% 1.51x
Patagonia 0.02% 1.39x
Jos A. Bank Clothiers 0.40% 1.28x
REI 0.02% 1.27x
Club Monaco 0.02% 1.24x
The North Face 0.03% 1.19x
American Apparel 0.05% 1.18x
Mens Wearhouse 0.59% 1.17x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is bakingbites.com.

Website Composition Index
bakingbites.com 1.28% 20.55x
thelittlekitchen.net 1.13% 20.35x
showmetheyummy.com 6.78% 19.84x
tastingtable.com 5.63% 19.43x
whiteonricecouple.com 1.64% 19.24x
foodrepublic.com 3.98% 18.74x
food.com 8.23% 18.67x
epicurious.com 47.89% 18.53x
mykoreankitchen.com 2.02% 18.47x
food52.com 2.22% 18.05x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 24.87% 8.53x
Vegetarian Diet 10.20% 8.02x
Consumer Packaged Goods 10.03% 7.90x
Stay at Home Mom 11.83% 7.68x
Assorted Topics (Family, Household Wellness, The Beach) 3.26% 7.65x
Low Carb Diets 4.92% 7.44x
Food Cluster 2.05% 7.38x
Cakes & Sweets 2.55% 7.27x
Mail Order Food 1.17% 7.22x
Grilling 1.62% 7.22x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female