Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 11.8 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 21.45% 11.23x
Cooking Show Fans 22.50% 10.96x
Home Kitchen Chefs 18.17% 10.87x
Nutrition Conscious Eaters 17.48% 10.55x
Healthy Eaters 17.25% 10.52x
Italian Food Enthusiasts 19.22% 9.92x
Luxury Fitness Shoppers 17.93% 9.90x
Luxury Athletic Footwear Shoppers 18.14% 9.90x
Recipe Researchers 18.23% 9.72x
Home Kitchen Bakers 18.13% 9.50x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.54x
Joe's Jeans 0.01% 1.44x
Levi Strauss 0.02% 1.36x
Patagonia 0.02% 1.36x
Calvin Klein 0.01% 1.35x
Kate Spade 0.02% 1.32x
Uniqlo 0.02% 1.31x
Saint Laurent Paris 0.01% 1.31x
Urban Outfitters 0.07% 1.31x
Supreme 0.01% 1.30x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.

Website Composition Index
thelittlekitchen.net 1.28% 27.71x
tastingtable.com 4.93% 27.67x
whiteonricecouple.com 1.49% 26.61x
showmetheyummy.com 7.07% 26.32x
epicurious.com 41.96% 26.28x
mykoreankitchen.com 1.57% 25.83x
foodrepublic.com 3.21% 25.59x
iheartrecipes.com 5.95% 23.89x
foodandwine.com 39.92% 23.56x
laylita.com 1.81% 22.57x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 2.89% 9.87x
Cooking Recipe & Ingredient Researchers 25.37% 9.82x
Vegetarian Diet 10.49% 9.28x
Stay at Home Mom 9.61% 8.98x
Consumer Packaged Goods 11.98% 8.98x
Food Cluster 2.41% 8.68x
Cakes & Sweets 2.63% 8.41x
Mail Order Food 1.65% 8.29x
Grilling 1.69% 8.28x
Low Carb Diets 5.23% 8.25x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female