Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 11.9 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 19.49% 12.02x
Gourmet Food & Wine Researchers 20.80% 11.91x
Home Kitchen Chefs 18.16% 11.66x
Nutrition Conscious Eaters 17.53% 11.32x
Healthy Eaters 17.60% 11.29x
Luxury Fitness Shoppers 16.54% 10.96x
Luxury Athletic Footwear Shoppers 16.67% 10.96x
Home Design and Living Publication Readers 19.22% 10.91x
Wine Lovers 17.37% 10.81x
Italian Food Enthusiasts 19.10% 10.78x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.49x
Intermix 0.01% 1.47x
Supreme 0.02% 1.45x
Bonobos 0.04% 1.39x
Saint Laurent Paris 0.01% 1.39x
Club Monaco 0.01% 1.39x
American Apparel 0.04% 1.35x
Lululemon 0.07% 1.33x
Zara 0.02% 1.30x
The North Face 0.02% 1.29x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.

Website Composition Index
thelittlekitchen.net 1.22% 21.13x
bakingbites.com 1.43% 21.00x
tastingtable.com 5.39% 20.34x
whiteonricecouple.com 1.53% 20.30x
showmetheyummy.com 7.19% 20.28x
mykoreankitchen.com 1.75% 19.74x
epicurious.com 47.25% 19.23x
foodrepublic.com 3.83% 19.00x
food52.com 2.75% 17.98x
foodandwine.com 41.02% 17.91x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 24.80% 9.26x
Assorted Topics (Family, Household Wellness, The Beach) 3.08% 8.84x
Vegetarian Diet 10.29% 8.64x
Consumer Packaged Goods 10.68% 8.51x
Stay at Home Mom 10.93% 8.28x
Food Cluster 2.16% 7.98x
Cakes & Sweets 2.59% 7.86x
Mail Order Food 1.33% 7.80x
Low Carb Diets 5.11% 7.79x
Grilling 1.60% 7.77x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female