Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 7.73% | 14.21x |
| Gourmet Food & Wine Researchers | 6.19% | 13.94x |
| Pre-Measured Grocery Shoppers | 8.32% | 13.47x |
| Cooking Show Fans | 6.32% | 13.19x |
| Home Kitchen Chefs | 7.56% | 13.16x |
| Home Design and Living Publication Readers | 7.90% | 12.82x |
| Healthy Eaters | 15.46% | 12.76x |
| Italian Food Enthusiasts | 7.54% | 12.57x |
| Nutrition Conscious Eaters | 13.49% | 11.60x |
| Healthy Diet Recipe Researchers | 7.07% | 11.46x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 1.29x |
| Maurices | 0.02% | 1.09x |
| Old Navy | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is food.com.
| Website | Composition | Index |
| food.com | 17.48% | 23.09x |
| epicurious.com | 26.42% | 21.10x |
| whiteonricecouple.com | 1.17% | 20.79x |
| yummly.com | 1.01% | 20.18x |
| showmetheyummy.com | 2.96% | 19.71x |
| foodrepublic.com | 1.12% | 19.43x |
| mykoreankitchen.com | 2.53% | 18.48x |
| foodandwine.com | 42.10% | 18.01x |
| iheartrecipes.com | 3.18% | 17.50x |
| amish365.com | 1.40% | 15.84x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.05% | 10.13x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.28% | 8.54x |
| Cooking Recipe & Ingredient Researchers | 15.36% | 8.42x |
| Vegetarian Diet | 2.08% | 8.39x |
| Grilling | 0.13% | 8.37x |
| Cakes & Sweets | 0.12% | 8.31x |
| Stay at Home Mom | 6.37% | 8.23x |
| Low Carb Diets | 1.01% | 7.95x |
| Canada Consumer Product Cluster | 0.32% | 7.87x |
| Consumer Packaged Goods | 7.91% | 7.56x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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