Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 11.9 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 14.81% 8.75x
Home Kitchen Chefs 16.24% 8.72x
Cooking Show Fans 15.75% 8.64x
Nutrition Conscious Eaters 14.87% 8.45x
Healthy Eaters 14.97% 8.43x
Luxury Fitness Shoppers 15.10% 8.34x
Luxury Athletic Footwear Shoppers 15.09% 8.34x
Home Design and Living Publication Readers 12.91% 8.30x
Home Coffee Makers 16.14% 8.17x
Home Kitchen Bakers 17.20% 8.12x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.11x
White House Black Market 0.01% 1.11x
Carhartt 0.11% 1.02x
Maurices 0.01% 0.98x
Buckle 0.01% 0.95x
Victoria's Secret 0.02% 0.95x
Express 0.01% 0.94x
Journeys 0.01% 0.89x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is finecooking.com.

Website Composition Index
finecooking.com 1.84% 13.95x
geniuskitchen.com 2.55% 13.63x
tastingtable.com 4.41% 13.57x
foodrepublic.com 2.90% 13.30x
showmetheyummy.com 4.28% 13.14x
whiteonricecouple.com 1.20% 13.05x
yummly.com 1.89% 12.89x
epicurious.com 42.57% 12.75x
mykoreankitchen.com 3.68% 12.58x
101cookbooks.com 1.53% 12.37x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 22.00% 7.29x
Grilling 0.35% 7.20x
Cakes & Sweets 0.58% 7.06x
Vegetarian Diet 5.99% 6.97x
Vegans & Animal Welfare 0.42% 6.94x
Consumer Packaged Goods 7.74% 6.90x
Stay at Home Mom 10.09% 6.87x
Food Cluster 0.09% 6.85x
Low Carb Diets 2.34% 6.75x
Assorted Topics (Family, Household Wellness, The Beach) 4.73% 6.54x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female