Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 12.04% | 9.69x |
| Gourmet Food & Wine Researchers | 11.43% | 9.65x |
| Cooking Show Fans | 11.57% | 9.48x |
| Pre-Measured Grocery Shoppers | 12.77% | 9.30x |
| Nutrition Conscious Eaters | 9.40% | 9.28x |
| Home Kitchen Chefs | 11.65% | 9.28x |
| Healthy Eaters | 9.18% | 9.24x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 6.90% | 9.19x |
| Home Design and Living Publication Readers | 6.79% | 9.12x |
| Italian Food Enthusiasts | 11.90% | 9.12x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 1.17x |
| Mens Wearhouse | 0.02% | 1.07x |
| White House Black Market | 0.01% | 1.07x |
| Jos A. Bank Clothiers | 0.01% | 1.06x |
| Gap | 0.01% | 1.05x |
| Chicos | 0.01% | 1.05x |
| Lane Bryant | 0.01% | 1.03x |
| Old Navy | 0.02% | 1.02x |
| Banana Republic | 0.01% | 1.02x |
| Buckle | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is yummly.com.
| Website | Composition | Index |
| yummly.com | 1.23% | 14.11x |
| epicurious.com | 32.14% | 13.68x |
| whiteonricecouple.com | 1.18% | 13.60x |
| showmetheyummy.com | 3.50% | 13.54x |
| foodrepublic.com | 1.71% | 13.30x |
| food.com | 45.33% | 13.12x |
| mykoreankitchen.com | 2.29% | 13.10x |
| iheartrecipes.com | 3.95% | 12.49x |
| amish365.com | 1.80% | 11.79x |
| myfoodandfamily.com | 1.53% | 11.72x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 6.64% | 7.51x |
| Cakes & Sweets | 0.24% | 7.36x |
| Vegans & Animal Welfare | 0.09% | 7.27x |
| Vegetarian Diet | 2.88% | 7.06x |
| Cooking Recipe & Ingredient Researchers | 20.09% | 7.06x |
| Grilling | 0.20% | 6.94x |
| Stay at Home Mom | 9.21% | 6.80x |
| Low Carb Diets | 1.33% | 6.80x |
| Canada Consumer Product Cluster | 0.42% | 6.67x |
| Consumer Packaged Goods | 10.22% | 6.63x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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