Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 18.26% | 8.05x |
| Cooking Show Fans | 19.31% | 7.97x |
| Home Kitchen Chefs | 19.02% | 7.94x |
| Nutrition Conscious Eaters | 17.18% | 7.59x |
| Healthy Eaters | 17.54% | 7.53x |
| Home Design and Living Publication Readers | 15.80% | 7.47x |
| Luxury Athletic Footwear Shoppers | 16.46% | 7.39x |
| Luxury Fitness Shoppers | 16.46% | 7.39x |
| Recipe Researchers | 17.27% | 7.34x |
| Malaysian Food Enthusiasts | 19.06% | 7.33x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.27x |
| The North Face | 0.01% | 1.20x |
| Talbots | 0.02% | 1.18x |
| Urban Outfitters | 0.02% | 1.17x |
| American Apparel | 0.01% | 1.16x |
| Armani | 0.01% | 1.16x |
| Free People | 0.01% | 1.14x |
| Kate Spade | 0.01% | 1.13x |
| Chicos | 0.03% | 1.13x |
| Hugo Boss | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.
| Website | Composition | Index |
| showmetheyummy.com | 4.94% | 11.67x |
| tastingtable.com | 4.28% | 11.60x |
| whiteonricecouple.com | 1.37% | 11.44x |
| foodrepublic.com | 3.33% | 11.05x |
| epicurious.com | 42.87% | 10.96x |
| mykoreankitchen.com | 2.12% | 10.80x |
| yummly.com | 2.88% | 10.61x |
| iheartrecipes.com | 5.16% | 10.59x |
| foodandwine.com | 36.10% | 10.46x |
| emerils.com | 2.14% | 10.24x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 19.05% | 6.79x |
| Consumer Packaged Goods | 5.06% | 6.66x |
| Vegetarian Diet | 7.11% | 6.33x |
| Low Carb Diets | 2.80% | 6.30x |
| Cakes & Sweets | 1.46% | 6.28x |
| Grilling | 0.75% | 6.20x |
| Stay at Home Mom | 10.94% | 6.14x |
| Food Cluster | 0.71% | 6.05x |
| Vegans & Animal Welfare | 0.87% | 5.65x |
| Travel, Food, Fashion & Fitness | 1.08% | 5.65x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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