Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 11.8 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 25.55% 10.06x
Gourmet Food & Wine Researchers 26.45% 10.05x
Home Kitchen Chefs 25.24% 9.79x
Nutrition Conscious Eaters 24.13% 9.30x
Healthy Eaters 23.60% 9.28x
Home Design and Living Publication Readers 22.13% 9.21x
Luxury Fitness Shoppers 23.23% 9.04x
Luxury Athletic Footwear Shoppers 23.23% 9.04x
Malaysian Food Enthusiasts 24.17% 9.02x
Recipe Researchers 24.46% 9.01x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.57x
Bonobos 0.12% 1.46x
Patagonia 0.01% 1.37x
Club Monaco 0.02% 1.34x
Jos A. Bank Clothiers 0.34% 1.27x
The North Face 0.02% 1.25x
REI 0.02% 1.21x
Lululemon 0.05% 1.20x
White House Black Market 0.37% 1.18x
Columbia 0.01% 1.18x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is bakingbites.com.

Website Composition Index
bakingbites.com 1.07% 19.94x
showmetheyummy.com 5.89% 19.33x
tastingtable.com 5.37% 18.87x
whiteonricecouple.com 1.73% 18.60x
mykoreankitchen.com 2.16% 17.92x
foodrepublic.com 4.09% 17.88x
epicurious.com 46.40% 17.83x
food52.com 1.71% 17.63x
honestcooking.com 1.41% 16.90x
iheartrecipes.com 5.27% 16.72x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 23.18% 8.30x
Vegetarian Diet 9.48% 7.80x
Consumer Packaged Goods 8.85% 7.77x
Low Carb Diets 4.45% 7.48x
Stay at Home Mom 12.51% 7.46x
Food Cluster 1.76% 7.23x
Cakes & Sweets 2.36% 7.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 7.18x
Assorted Topics (Family, Household Wellness, The Beach) 3.37% 7.13x
Grilling 1.49% 7.09x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female