Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 12.83% | 11.33x |
| Gourmet Food & Wine Researchers | 11.79% | 11.15x |
| Healthy Eaters | 12.98% | 10.97x |
| Cooking Show Fans | 11.36% | 10.85x |
| Pre-Measured Grocery Shoppers | 12.88% | 10.81x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 5.67% | 10.79x |
| Home Kitchen Chefs | 13.04% | 10.59x |
| Home Design and Living Publication Readers | 4.81% | 10.48x |
| Shelf-Stable Food Content Readers | 5.69% | 10.46x |
| Home Coffee Makers | 9.24% | 10.32x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.45x |
| Talbots | 0.02% | 1.36x |
| J. Crew | 0.01% | 1.26x |
| Mens Wearhouse | 0.02% | 1.19x |
| Chicos | 0.02% | 1.15x |
| Lululemon | 0.01% | 1.12x |
| White House Black Market | 0.02% | 1.07x |
| LOFT | 0.01% | 1.06x |
| Journeys | 0.03% | 1.05x |
| Urban Outfitters | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is food.com.
| Website | Composition | Index |
| food.com | 28.47% | 18.99x |
| epicurious.com | 28.71% | 18.20x |
| yummly.com | 1.06% | 18.19x |
| showmetheyummy.com | 2.91% | 17.36x |
| foodrepublic.com | 1.44% | 17.18x |
| whiteonricecouple.com | 1.29% | 17.07x |
| mykoreankitchen.com | 2.30% | 16.73x |
| iheartrecipes.com | 3.22% | 15.96x |
| rachaelraymag.com | 1.42% | 15.95x |
| chowhound.com | 2.48% | 15.42x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.06% | 8.56x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.12% | 8.29x |
| Cakes & Sweets | 0.17% | 7.97x |
| Cooking Recipe & Ingredient Researchers | 17.71% | 7.59x |
| Grilling | 0.18% | 7.49x |
| Vegetarian Diet | 2.26% | 7.45x |
| Stay at Home Mom | 7.78% | 7.24x |
| Canada Consumer Product Cluster | 0.35% | 7.11x |
| Consumer Packaged Goods | 9.51% | 6.96x |
| Low Carb Diets | 1.20% | 6.95x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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