Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 6.6 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.

Interest Composition Index
Wine Lovers 12.83% 11.33x
Gourmet Food & Wine Researchers 11.79% 11.15x
Healthy Eaters 12.98% 10.97x
Cooking Show Fans 11.36% 10.85x
Pre-Measured Grocery Shoppers 12.88% 10.81x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 5.67% 10.79x
Home Kitchen Chefs 13.04% 10.59x
Home Design and Living Publication Readers 4.81% 10.48x
Shelf-Stable Food Content Readers 5.69% 10.46x
Home Coffee Makers 9.24% 10.32x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.45x
Talbots 0.02% 1.36x
J. Crew 0.01% 1.26x
Mens Wearhouse 0.02% 1.19x
Chicos 0.02% 1.15x
Lululemon 0.01% 1.12x
White House Black Market 0.02% 1.07x
LOFT 0.01% 1.06x
Journeys 0.03% 1.05x
Urban Outfitters 0.02% 1.04x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is food.com.

Website Composition Index
food.com 28.47% 18.99x
epicurious.com 28.71% 18.20x
yummly.com 1.06% 18.19x
showmetheyummy.com 2.91% 17.36x
foodrepublic.com 1.44% 17.18x
whiteonricecouple.com 1.29% 17.07x
mykoreankitchen.com 2.30% 16.73x
iheartrecipes.com 3.22% 15.96x
rachaelraymag.com 1.42% 15.95x
chowhound.com 2.48% 15.42x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.06% 8.56x
Assorted Topics (Family, Household Wellness, The Beach) 5.12% 8.29x
Cakes & Sweets 0.17% 7.97x
Cooking Recipe & Ingredient Researchers 17.71% 7.59x
Grilling 0.18% 7.49x
Vegetarian Diet 2.26% 7.45x
Stay at Home Mom 7.78% 7.24x
Canada Consumer Product Cluster 0.35% 7.11x
Consumer Packaged Goods 9.51% 6.96x
Low Carb Diets 1.20% 6.95x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female