Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 14.81% | 8.75x |
| Home Kitchen Chefs | 16.24% | 8.72x |
| Cooking Show Fans | 15.75% | 8.64x |
| Nutrition Conscious Eaters | 14.87% | 8.45x |
| Healthy Eaters | 14.97% | 8.43x |
| Luxury Fitness Shoppers | 15.10% | 8.34x |
| Luxury Athletic Footwear Shoppers | 15.09% | 8.34x |
| Home Design and Living Publication Readers | 12.91% | 8.30x |
| Home Coffee Makers | 16.14% | 8.17x |
| Home Kitchen Bakers | 17.20% | 8.12x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.11x |
| White House Black Market | 0.01% | 1.11x |
| Carhartt | 0.11% | 1.02x |
| Maurices | 0.01% | 0.98x |
| Buckle | 0.01% | 0.95x |
| Victoria's Secret | 0.02% | 0.95x |
| Express | 0.01% | 0.94x |
| Journeys | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is finecooking.com.
| Website | Composition | Index |
| finecooking.com | 1.84% | 13.95x |
| geniuskitchen.com | 2.55% | 13.63x |
| tastingtable.com | 4.41% | 13.57x |
| foodrepublic.com | 2.90% | 13.30x |
| showmetheyummy.com | 4.28% | 13.14x |
| whiteonricecouple.com | 1.20% | 13.05x |
| yummly.com | 1.89% | 12.89x |
| epicurious.com | 42.57% | 12.75x |
| mykoreankitchen.com | 3.68% | 12.58x |
| 101cookbooks.com | 1.53% | 12.37x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.
| Content Affinity | Composition | Index |
| Cooking Recipe & Ingredient Researchers | 22.00% | 7.29x |
| Grilling | 0.35% | 7.20x |
| Cakes & Sweets | 0.58% | 7.06x |
| Vegetarian Diet | 5.99% | 6.97x |
| Vegans & Animal Welfare | 0.42% | 6.94x |
| Consumer Packaged Goods | 7.74% | 6.90x |
| Stay at Home Mom | 10.09% | 6.87x |
| Food Cluster | 0.09% | 6.85x |
| Low Carb Diets | 2.34% | 6.75x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.73% | 6.54x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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