Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 15.70% 6.05x
Home Kitchen Chefs 16.37% 6.05x
Cooking Show Fans 14.66% 6.02x
Nutrition Conscious Eaters 15.33% 5.90x
Healthy Eaters 15.50% 5.88x
Home Design and Living Publication Readers 14.41% 5.82x
Luxury Fitness Shoppers 14.75% 5.82x
Luxury Athletic Footwear Shoppers 14.75% 5.82x
Home Kitchen Bakers 16.60% 5.74x
Italian Food Enthusiasts 15.79% 5.73x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.15x
Old Navy 0.02% 1.12x
Carhartt 0.15% 1.05x
Victoria's Secret 0.01% 1.02x
The Childrens Place 0.01% 0.97x
Maurices 0.01% 0.97x
Journeys 0.01% 0.96x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is showmetheyummy.com.

Website Composition Index
showmetheyummy.com 4.47% 9.56x
tastingtable.com 5.19% 9.49x
whiteonricecouple.com 1.41% 9.37x
foodrepublic.com 3.72% 9.31x
finecooking.com 3.83% 9.14x
epicurious.com 43.33% 9.12x
yummly.com 2.19% 9.10x
geniuskitchen.com 6.60% 8.96x
thelittlekitchen.net 1.27% 8.87x
iheartrecipes.com 4.57% 8.78x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.96% 5.22x
Cooking Recipe & Ingredient Researchers 26.44% 5.16x
Grilling 0.53% 5.11x
Vegetarian Diet 8.46% 5.07x
Consumer Packaged Goods 7.67% 5.01x
Stay at Home Mom 12.83% 4.96x
Food Cluster 0.24% 4.94x
Vegans & Animal Welfare 0.72% 4.91x
Low Carb Diets 3.59% 4.84x
Wine, Liquor & Mixology 5.27% 4.64x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female