Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 11.5 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 14.44% 8.69x
Home Kitchen Chefs 16.75% 8.63x
Cooking Show Fans 15.88% 8.57x
Nutrition Conscious Eaters 14.19% 8.35x
Healthy Eaters 15.04% 8.29x
Luxury Athletic Footwear Shoppers 13.99% 8.25x
Luxury Fitness Shoppers 13.99% 8.25x
Home Design and Living Publication Readers 12.59% 8.17x
Home Coffee Makers 15.26% 8.12x
Home Kitchen Bakers 17.37% 8.03x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.08x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is finecooking.com.

Website Composition Index
finecooking.com 1.30% 14.44x
geniuskitchen.com 1.32% 14.24x
tastingtable.com 4.24% 13.88x
showmetheyummy.com 4.22% 13.64x
foodrepublic.com 2.81% 13.49x
yummly.com 1.82% 13.42x
whiteonricecouple.com 1.29% 13.35x
epicurious.com 42.98% 13.06x
mykoreankitchen.com 3.56% 12.94x
101cookbooks.com 1.37% 12.61x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 21.93% 7.17x
Grilling 0.30% 7.00x
Cakes & Sweets 0.45% 6.97x
Consumer Packaged Goods 7.83% 6.96x
Vegans & Animal Welfare 0.33% 6.90x
Vegetarian Diet 5.40% 6.89x
Stay at Home Mom 9.72% 6.77x
Low Carb Diets 2.00% 6.66x
Assorted Topics (Family, Household Wellness, The Beach) 6.15% 6.62x
Chef & Restaurant Resources 0.06% 6.56x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female