Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 9.4 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Wine Lovers.

Interest Composition Index
Wine Lovers 12.04% 9.69x
Gourmet Food & Wine Researchers 11.43% 9.65x
Cooking Show Fans 11.57% 9.48x
Pre-Measured Grocery Shoppers 12.77% 9.30x
Nutrition Conscious Eaters 9.40% 9.28x
Home Kitchen Chefs 11.65% 9.28x
Healthy Eaters 9.18% 9.24x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 6.90% 9.19x
Home Design and Living Publication Readers 6.79% 9.12x
Italian Food Enthusiasts 11.90% 9.12x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.17x
Mens Wearhouse 0.02% 1.07x
White House Black Market 0.01% 1.07x
Jos A. Bank Clothiers 0.01% 1.06x
Gap 0.01% 1.05x
Chicos 0.01% 1.05x
Lane Bryant 0.01% 1.03x
Old Navy 0.02% 1.02x
Banana Republic 0.01% 1.02x
Buckle 0.01% 1.02x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is yummly.com.

Website Composition Index
yummly.com 1.23% 14.11x
epicurious.com 32.14% 13.68x
whiteonricecouple.com 1.18% 13.60x
showmetheyummy.com 3.50% 13.54x
foodrepublic.com 1.71% 13.30x
food.com 45.33% 13.12x
mykoreankitchen.com 2.29% 13.10x
iheartrecipes.com 3.95% 12.49x
amish365.com 1.80% 11.79x
myfoodandfamily.com 1.53% 11.72x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 6.64% 7.51x
Cakes & Sweets 0.24% 7.36x
Vegans & Animal Welfare 0.09% 7.27x
Vegetarian Diet 2.88% 7.06x
Cooking Recipe & Ingredient Researchers 20.09% 7.06x
Grilling 0.20% 6.94x
Stay at Home Mom 9.21% 6.80x
Low Carb Diets 1.33% 6.80x
Canada Consumer Product Cluster 0.42% 6.67x
Consumer Packaged Goods 10.22% 6.63x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female