Dstillery Audiences

FOOD & RECIPE CONTENT ENTHUSIASTS

Audience Size: 12.7 Million Devices

Explore the Food & Recipe Content Enthusiasts Audience

Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 15.80% 9.05x
Home Kitchen Chefs 18.04% 9.00x
Cooking Show Fans 16.94% 8.96x
Nutrition Conscious Eaters 15.39% 8.68x
Healthy Eaters 16.19% 8.64x
Pantry Recipes Researchers 8.98% 8.54x
Luxury Athletic Footwear Shoppers 15.48% 8.53x
Luxury Fitness Shoppers 15.48% 8.53x
Home Design and Living Publication Readers 13.27% 8.51x
Shelf-Stable Food Content Readers 9.05% 8.48x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.17x
Chicos 0.02% 1.14x
White House Black Market 0.02% 1.14x
LOFT 0.02% 1.12x
Dressbarn 0.01% 1.10x
H&M 0.01% 1.10x
Talbots 0.01% 1.07x
Victoria's Secret 0.03% 1.07x
American Eagle Outfitters 0.02% 1.04x
Old Navy 0.03% 1.02x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is finecooking.com.

Website Composition Index
finecooking.com 1.46% 14.31x
showmetheyummy.com 4.85% 13.38x
tastingtable.com 5.26% 13.22x
yummly.com 1.83% 13.22x
foodrepublic.com 3.24% 13.05x
whiteonricecouple.com 1.72% 13.05x
mykoreankitchen.com 4.20% 12.90x
thefreshloaf.com 1.56% 12.62x
epicurious.com 45.05% 12.61x
foodnetwork.ca 4.32% 12.46x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Cooking Recipe & Ingredient Researchers.

Content Affinity Composition Index
Cooking Recipe & Ingredient Researchers 23.41% 7.27x
Cakes & Sweets 0.39% 7.23x
Consumer Packaged Goods 8.20% 7.21x
Vegetarian Diet 5.14% 7.20x
Vegans & Animal Welfare 0.30% 7.16x
Assorted Topics (Family, Household Wellness, The Beach) 7.43% 7.05x
Low Carb Diets 1.95% 7.05x
Grilling 0.34% 6.97x
Stay at Home Mom 10.25% 6.96x
Chef & Restaurant Resources 0.04% 6.88x
Composition Percentage: The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Food & Recipe Content Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female