Explore the Food & Recipe Content Enthusiasts Audience
Below you'll find more information about the Food & Recipe Content Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Food & Recipe Content Enthusiasts audience.
INTERESTS
The Food & Recipe Content Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Food & Recipe Content Enthusiasts audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 23.41% | 11.87x |
| Cooking Show Fans | 22.89% | 11.75x |
| Home Kitchen Chefs | 21.89% | 11.21x |
| Nutrition Conscious Eaters | 20.00% | 11.03x |
| Healthy Eaters | 20.00% | 10.96x |
| Italian Food Enthusiasts | 22.85% | 9.96x |
| Recipe Researchers | 21.11% | 9.85x |
| Home Kitchen Bakers | 21.36% | 9.51x |
| Cook at Home Parents | 19.70% | 9.39x |
| Malaysian Food Enthusiasts | 21.79% | 9.38x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Interest attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Food & Recipe Content Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Food & Recipe Content Enthusiasts audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.74x |
| Patagonia | 0.01% | 1.70x |
| Saint Laurent Paris | 0.01% | 1.43x |
| American Apparel | 0.03% | 1.39x |
| Calvin Klein | 0.01% | 1.36x |
| REI | 0.02% | 1.34x |
| Lorna Jane | 0.01% | 1.33x |
| Ralph Lauren | 0.01% | 1.31x |
| Kate Spade | 0.02% | 1.30x |
| Urban Outfitters | 0.05% | 1.30x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Location attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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WEBSITES
The Food & Recipe Content Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Food & Recipe Content Enthusiasts audience is thelittlekitchen.net.
| Website | Composition | Index |
| thelittlekitchen.net | 1.25% | 30.91x |
| whiteonricecouple.com | 1.53% | 29.84x |
| tastingtable.com | 5.61% | 29.66x |
| epicurious.com | 41.37% | 29.65x |
| showmetheyummy.com | 5.23% | 29.40x |
| mykoreankitchen.com | 1.57% | 28.81x |
| vietworldkitchen.com | 0.84% | 28.72x |
| foodlustpeoplelove.com | 0.02% | 28.70x |
| donalskehan.com | 0.02% | 28.40x |
| foodrepublic.com | 3.00% | 28.34x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Web attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Food & Recipe Content Enthusiasts audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 2.30% | 11.25x |
| Cooking Recipe & Ingredient Researchers | 26.41% | 10.06x |
| Vegetarian Diet | 9.76% | 9.56x |
| Consumer Packaged Goods | 14.76% | 8.77x |
| Mail Order Food | 1.54% | 8.67x |
| Food Cluster | 2.67% | 8.39x |
| Stay at Home Mom | 4.19% | 8.37x |
| Grilling | 2.04% | 8.34x |
| Cakes & Sweets | 2.61% | 8.31x |
| Home Cooking Researchers | 34.38% | 8.20x |
Composition Percentage:
The overlap percentage between the Food & Recipe Content Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Food & Recipe Content Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Food & Recipe Content Enthusiasts audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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