Dstillery Audiences

FRANCHISING

Audience Size: 46 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 46 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Restaurant News Readers.

Interest Composition Index
Restaurant News Readers 47.86% 24.37x
Business Decision Makers 49.48% 22.17x
Business Filing Researchers 54.97% 21.69x
Pizza Lovers 38.94% 21.08x
Entrepreneurs 77.72% 20.02x
Budget Small Business Researchers 50.50% 19.69x
Business Book Readers 44.28% 19.53x
Online Legal Document Service Researchers 44.53% 19.09x
Business Communication Product Researchers 50.78% 18.77x
Business News Readers 37.72% 18.37x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.13% 3.58x
J. Crew 0.08% 2.41x
Talbots 0.10% 2.11x
Journeys 0.08% 2.05x
Chicos 0.08% 1.87x
Urban Outfitters 0.08% 1.59x
Lululemon 0.09% 1.56x
Dressbarn 0.06% 1.45x
H&M 0.06% 1.40x
Lane Bryant 0.06% 1.26x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is nrn.com.

Website Composition Index
nrn.com 12.61% 109.66x
score.org 8.01% 68.71x
smallbiztrends.com 16.08% 58.86x
bisnow.com 10.32% 54.09x
entrepreneur.com 23.46% 49.44x
businessnewsdaily.com 15.36% 49.16x
bizfilings.com 7.53% 48.18x
investorplace.com 5.32% 47.35x
fitsmallbusiness.com 25.96% 46.99x
wordstream.com 6.29% 44.70x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 6.96% 75.72x
Grocery & Food Service 15.03% 73.42x
Meeting Planning & Hotels 4.69% 72.70x
Real Estate Cluster 7.42% 59.76x
Cosmetics Business 2.85% 56.60x
French Education 3.39% 54.02x
Human Resources & Employee Management 4.51% 45.12x
Paper & Packaging 2.81% 44.71x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.51% 44.01x
Marketing Professionals 11.71% 33.57x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male