Dstillery Audiences

FRANCHISING

Audience Size: 51.1 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 51.1 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Restaurant News Readers.

Interest Composition Index
Restaurant News Readers 48.56% 22.32x
Business Filing Researchers 49.22% 21.62x
Business Decision Makers 48.62% 21.20x
Entrepreneurs 77.53% 19.62x
Budget Small Business Researchers 43.38% 18.83x
Business Communication Product Researchers 43.77% 18.09x
Business News Readers 36.64% 18.01x
Finance Continuing Education Researchers 33.86% 17.10x
Venture Capitalists 40.99% 16.78x
Enterprise Field Services Researchers 38.75% 16.78x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.13x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is showcase.com.

Website Composition Index
showcase.com 10.31% 102.61x
bplans.com 9.20% 90.25x
smallbiztrends.com 7.58% 75.14x
score.org 7.59% 68.72x
fitsmallbusiness.com 19.28% 54.96x
entrepreneur.com 22.55% 53.28x
bisnow.com 9.31% 51.66x
bizfilings.com 7.30% 48.01x
businessnewsdaily.com 16.47% 40.33x
investorplace.com 7.17% 39.41x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 14.06% 64.68x
Real Estate Cluster 7.11% 54.51x
Human Resources & Employee Management 3.87% 32.73x
Institutional Investing 4.34% 30.52x
Writing Resources 6.25% 28.10x
Work Productivity 7.65% 27.97x
Marketing Professionals 11.06% 27.56x
Business News & Information Readers 19.39% 27.44x
Mortgages & Insurance 12.44% 20.45x
Accounting 12.58% 20.23x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999