Dstillery Audiences

FRANCHISING

Audience Size: 43.3 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 43.3 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 65.25% 38.55x
Business Incorporating & LLC Filing Researchers 68.10% 28.43x
Restaurant News Readers 49.16% 26.59x
Pizza Lovers 38.86% 26.40x
Business Decision Makers 47.79% 26.22x
Business Filing Researchers 53.27% 25.20x
Business Book Readers 39.36% 25.15x
Online Legal Document Service Researchers 42.25% 24.06x
Venture Capitalists 41.34% 23.25x
Private Jet Traveler 36.17% 22.06x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Gap.

Location Composition Index
Gap 0.09% 2.15x
Chicos 0.07% 1.90x
White House Black Market 0.14% 1.78x
Victoria's Secret 0.09% 1.71x
Mens Wearhouse 0.55% 1.35x
LOFT 0.07% 1.33x
Jos A. Bank Clothiers 0.32% 1.26x
Buckle 0.09% 1.01x
Johnston and Murphy 0.07% 0.97x
Lululemon 0.05% 0.94x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is pehub.com.

Website Composition Index
pehub.com 6.99% 57.72x
score.org 8.36% 54.90x
smallbiztrends.com 19.27% 53.27x
businessnewsdaily.com 13.53% 46.99x
merchantmaverick.com 6.67% 46.24x
bisnow.com 10.54% 41.94x
wordstream.com 5.26% 41.74x
upcounsel.com 6.76% 39.72x
bizfilings.com 7.62% 39.05x
entrepreneur.com 24.89% 37.57x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 14.62% 71.14x
Retail Industry News 6.84% 67.90x
Meeting Planning & Hotels 3.92% 63.34x
Real Estate Cluster 8.03% 59.02x
Cosmetics Business 2.55% 56.16x
French Education 3.39% 54.02x
Human Resources & Employee Management 4.04% 42.11x
Paper & Packaging 2.25% 41.02x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.29% 35.09x
Mexico Travel 1.72% 32.40x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male