Dstillery Audiences

FRANCHISING

Audience Size: 26.7 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 76.69% 32.27x
Business Incorporating & LLC Filing Researchers 77.44% 27.60x
Business Filing Researchers 64.29% 26.80x
Business Book Readers 50.75% 22.65x
Restaurant News Readers 56.39% 22.48x
Budget Small Business Researchers 54.14% 21.92x
Pizza Lovers 54.14% 21.90x
Real Estate Decision Makers 50.00% 21.61x
Executive Travelers 46.24% 21.59x
Finance Continuing Education Researchers 46.62% 20.96x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Michael Kors.

Location Composition Index
Michael Kors 0.11% 5.01x
J. Crew 0.08% 3.78x
Johnston and Murphy 0.06% 3.73x
Jos A. Bank Clothiers 0.08% 3.40x
Bonobos 0.06% 3.36x
Buckle 0.08% 3.27x
H&M 0.08% 2.87x
The Childrens Place 0.11% 2.72x
Dressbarn 0.07% 2.39x
Mens Wearhouse 0.08% 2.20x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is smallbiztrends.com.

Website Composition Index
smallbiztrends.com 27.46% 55.44x
prweb.com 13.82% 49.96x
fitsmallbusiness.com 30.55% 49.61x
bisnow.com 10.78% 48.05x
pressdemocrat.com 16.14% 38.91x
entrepreneur.com 27.26% 36.00x
oberlo.com 6.58% 35.10x
globenewswire.com 20.31% 33.40x
owler.com 17.62% 33.23x
streetinsider.com 9.26% 33.01x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 6.83% 83.49x
Grocery & Food Service 10.65% 82.97x
Retail Industry News 5.48% 77.78x
Institutional Investing 5.03% 52.23x
Meeting Planning & Hotels 2.18% 51.70x
Business News & Information Readers 20.63% 41.66x
Mortgages & Insurance 11.93% 35.03x
Human Resources & Employee Management 2.03% 34.88x
Work Productivity 4.13% 30.73x
Insurance Cluster 4.73% 30.33x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male