Dstillery Audiences

FRANCHISING

Audience Size: 20 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 79.05% 32.74x
Business Incorporating & LLC Filing Researchers 77.14% 28.10x
Business Filing Researchers 66.67% 27.66x
Restaurant News Readers 56.19% 22.03x
Online Legal Document Service Researchers 53.81% 21.45x
Finance Continuing Education Researchers 52.86% 21.30x
Budget Small Business Researchers 56.19% 21.14x
Pizza Lovers 54.29% 21.12x
Real Estate Decision Makers 50.95% 20.94x
Business Decision Makers 49.52% 20.81x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is fitsmallbusiness.com.

Website Composition Index
fitsmallbusiness.com 30.69% 60.00x
smallbiztrends.com 29.72% 58.78x
globenewswire.com 20.34% 39.52x
pressdemocrat.com 16.28% 37.94x
hubspot.com 23.24% 35.01x
entrepreneur.com 29.10% 34.93x
owler.com 19.30% 34.02x
streetinsider.com 10.15% 31.05x
businesswire.com 32.24% 28.90x
businessnewsdaily.com 10.61% 27.98x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 11.12% 101.34x
Real Estate Cluster 6.42% 88.43x
Retail Industry News 5.18% 83.02x
Institutional Investing 5.08% 61.28x
Human Resources & Employee Management 2.49% 49.60x
Business News & Information Readers 20.33% 49.21x
Writing Resources 3.45% 41.07x
Work Productivity 4.41% 38.13x
Mortgages & Insurance 11.12% 36.62x
Accounting 9.68% 33.39x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male