Dstillery Audiences

FRANCHISING

Audience Size: 49.9 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 49.9 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Restaurant News Readers.

Interest Composition Index
Restaurant News Readers 47.93% 23.46x
Business Filing Researchers 50.24% 22.76x
Business Decision Makers 48.62% 22.42x
Budget Small Business Researchers 44.41% 20.69x
Entrepreneurs 78.45% 20.43x
Business Communication Product Researchers 44.41% 19.96x
Business News Readers 36.80% 18.69x
Online Legal Document Service Researchers 41.74% 18.67x
Venture Capitalists 42.72% 18.58x
Business Book Readers 38.65% 18.46x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.46x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is score.org.

Website Composition Index
score.org 7.87% 69.75x
smallbiztrends.com 11.93% 60.52x
merchantmaverick.com 5.67% 55.79x
bisnow.com 9.69% 52.64x
fitsmallbusiness.com 22.93% 50.64x
bizfilings.com 7.59% 50.02x
entrepreneur.com 23.65% 49.06x
businessnewsdaily.com 16.64% 42.85x
investorplace.com 6.40% 42.71x
prweb.com 16.92% 41.44x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 14.62% 68.86x
Real Estate Cluster 7.36% 56.95x
Human Resources & Employee Management 4.21% 38.21x
Institutional Investing 4.49% 31.95x
Work Productivity 7.97% 30.82x
Marketing Professionals 11.47% 30.18x
Business News & Information Readers 21.19% 28.86x
Writing Resources 6.20% 28.57x
Startup Investment 12.30% 22.21x
Mobile Industry Information 2.97% 22.13x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male