Dstillery Audiences

FRANCHISING

Audience Size: 37.7 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 74.03% 25.72x
Business Incorporating & LLC Filing Researchers 75.17% 21.91x
Executive Travelers 0.05% 20.82x
Restaurant News Readers 55.23% 18.59x
Business Filing Researchers 62.03% 18.29x
Business Decision Makers 51.13% 18.03x
Pizza Lovers 48.00% 17.83x
Business Book Readers 48.16% 17.15x
Online Legal Document Service Researchers 50.46% 17.05x
Venture Capitalists 50.83% 16.15x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Everlane.

Location Composition Index
Everlane 0.02% 15.38x
Carhartt 0.02% 5.91x
Joe's Jeans 0.02% 4.95x
Chicos 0.26% 4.79x
Lorna Jane 0.03% 4.72x
Free People 0.08% 4.35x
LL Bean 0.03% 4.14x
Ralph Lauren 0.05% 4.03x
Club Monaco 0.05% 3.62x
Saint Laurent Paris 0.03% 3.40x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 8.98% 56.77x
score.org 8.50% 55.35x
smallbiztrends.com 23.47% 51.94x
merchantmaverick.com 7.02% 48.92x
chainstoreage.com 6.68% 47.27x
bisnow.com 11.36% 44.12x
bizfilings.com 7.46% 41.62x
entrepreneur.com 25.78% 40.25x
crunchbase.com 8.69% 40.12x
ripoffreport.com 5.36% 39.89x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 3.14% 913.40x
Handyman Tools 2.14% 622.80x
Rural Living 5.05% 355.39x
Quinceanera Planning 0.76% 156.84x
Washington D.C. Hotels 0.05% 65.05x
Grocery & Food Service 12.81% 62.22x
Real Estate Cluster 7.89% 58.98x
Retail Industry News 6.35% 55.23x
Meeting Planning & Hotels 3.26% 54.44x
Cosmetics Business 1.62% 43.61x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male