Dstillery Audiences

FRANCHISING

Audience Size: 15.5 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 72.86% 30.02x
Business Incorporating & LLC Filing Researchers 73.47% 26.11x
Business Filing Researchers 59.11% 22.26x
Restaurant News Readers 55.23% 21.29x
Business Decision Makers 46.81% 19.72x
Business Book Readers 45.75% 19.54x
Pizza Lovers 48.40% 19.31x
Online Legal Document Service Researchers 49.32% 18.61x
Budget Small Business Researchers 53.58% 17.96x
Real Estate Decision Makers 49.54% 17.53x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Bonobos.

Location Composition Index
Bonobos 0.06% 3.36x
J. Crew 0.06% 3.35x
White House Black Market 0.20% 2.97x
American Apparel 0.06% 2.65x
Johnston and Murphy 0.31% 2.59x
Urban Outfitters 0.08% 2.58x
H&M 0.11% 2.51x
Hugo Boss 0.06% 2.14x
LOFT 0.11% 2.13x
Mens Wearhouse 0.17% 1.96x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is score.org.

Website Composition Index
score.org 8.39% 58.95x
smallbiztrends.com 24.16% 55.69x
businessnewsdaily.com 7.74% 44.95x
bisnow.com 10.75% 43.92x
bizfilings.com 6.86% 42.96x
prweb.com 14.52% 42.31x
crunchbase.com 7.69% 41.96x
fundera.com 7.27% 40.38x
entrepreneur.com 24.95% 39.18x
fitsmallbusiness.com 31.89% 38.72x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 7.50% 69.88x
Grocery & Food Service 11.69% 69.34x
Retail Industry News 5.38% 58.23x
Meeting Planning & Hotels 2.68% 52.93x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.67% 46.07x
Paper & Packaging 1.67% 43.18x
Cosmetics Business 1.23% 40.79x
Human Resources & Employee Management 2.76% 35.42x
Institutional Investing 4.85% 35.18x
Writing Resources 4.18% 30.81x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male