Dstillery Audiences

FRANCHISING

Audience Size: 29.5 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 29.5 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 76.74% 26.64x
Business Incorporating & LLC Filing Researchers 77.27% 21.29x
Restaurant News Readers 56.37% 18.87x
Business Filing Researchers 64.94% 18.35x
Pizza Lovers 49.85% 18.16x
Online Legal Document Service Researchers 51.70% 17.31x
Business Decision Makers 50.41% 16.91x
Business Book Readers 48.36% 16.26x
Venture Capitalists 51.70% 16.04x
Real Estate Decision Makers 52.53% 16.01x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Free People.

Location Composition Index
Free People 0.10% 4.77x
Jos A. Bank Clothiers 0.13% 3.88x
Johnston and Murphy 0.06% 3.73x
Bonobos 0.06% 3.36x
H&M 0.13% 2.74x
Journeys 0.23% 2.59x
Forever 21 0.10% 2.54x
Dressbarn 0.07% 2.39x
Hollister 0.10% 2.37x
American Eagle Outfitters 0.10% 1.99x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is fundera.com.

Website Composition Index
fundera.com 9.85% 55.93x
smallbiztrends.com 25.69% 53.49x
fitsmallbusiness.com 30.71% 43.10x
prweb.com 13.61% 42.34x
bisnow.com 10.50% 41.37x
pressdemocrat.com 16.52% 38.09x
century21.com 8.27% 36.92x
entrepreneur.com 25.31% 35.34x
businessnewsdaily.com 8.63% 31.85x
owler.com 15.91% 31.85x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 11.02% 70.21x
Real Estate Cluster 6.42% 65.45x
Retail Industry News 4.93% 58.91x
Meeting Planning & Hotels 2.28% 46.27x
Paper & Packaging 1.29% 39.85x
Cosmetics Business 1.06% 39.01x
Institutional Investing 4.33% 36.07x
Human Resources & Employee Management 2.25% 31.73x
Business News & Information Readers 19.55% 31.16x
Assorted Topics (Business Support ToolsForm Templates) 1.12% 29.84x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male