Dstillery Audiences

FRANCHISING

Audience Size: 12 Thousand Devices

Explore the Franchising Audience

Below you'll find more information about the Franchising audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the Franchising audience.

Dstillery Crafted Audiences

INTERESTS

The Franchising audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franchising audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 78.69% 34.36x
Business Incorporating & LLC Filing Researchers 81.97% 27.86x
Business Filing Researchers 68.85% 26.14x
Restaurant News Readers 60.66% 24.71x
Budget Small Business Researchers 67.21% 23.79x
Business Decision Makers 49.18% 23.48x
Realtors & Real Estate Researchers 46.72% 22.66x
Pizza Lovers 54.10% 21.93x
Business Book Readers 51.64% 21.79x
Online Legal Document Service Researchers 54.10% 21.78x
Composition Percentage: The overlap percentage between the Franchising audience and the Interest attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franchising audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franchising audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.06% 3.73x
Bonobos 0.06% 3.36x
H&M 0.08% 2.87x
Journeys 0.05% 1.88x
American Eagle Outfitters 0.04% 1.85x
Zumiez 0.04% 1.67x
American Apparel 0.03% 1.51x
LOFT 0.04% 1.49x
Topshop 0.03% 1.46x
Mens Wearhouse 0.04% 1.39x
Composition Percentage: The overlap percentage between the Franchising audience and the Location attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franchising audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franchising audience is smallbiztrends.com.

Website Composition Index
smallbiztrends.com 32.66% 65.65x
hubspot.com 21.46% 51.04x
businesswire.com 30.22% 40.17x
buzzfile.com 25.32% 39.81x
owler.com 20.18% 36.31x
entrepreneur.com 32.25% 32.16x
corporationwiki.com 20.31% 30.73x
upcounsel.com 12.84% 28.76x
businessnewsdaily.com 12.68% 26.22x
monster.com 11.86% 25.98x
Composition Percentage: The overlap percentage between the Franchising audience and the Web attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franchising audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 10.17% 128.25x
Business News & Information Readers 18.62% 67.11x
Insurance Cluster 4.69% 55.35x
Work Productivity 4.38% 53.15x
Mortgages & Insurance 10.64% 41.03x
Marketing Professionals 4.69% 40.18x
Accounting 8.92% 36.84x
Startup Investment 9.23% 35.94x
Oil & Energy 4.23% 34.18x
Corporate Employment Pages 5.48% 34.16x
Composition Percentage: The overlap percentage between the Franchising audience and the Content Affinity attribute.
Index: A comparison of the Franchising audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franchising audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male