Dstillery Audiences

FRANCO-AFRICAN CLUSTER

Audience Size: 46.3 Thousand Devices

Explore the Franco-African Cluster Audience

Below you'll find more information about the Franco-African Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 46.3 thousand unique devices whose actions qualify for the Franco-African Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Franco-African Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Franco-African Cluster audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 40.00% 14.59x
Readers of Jamaican Content 24.60% 14.29x
French Language Learners 25.13% 10.22x
FC Barcelona Fans 18.39% 9.82x
Readers of Dominican Republic Content 25.68% 9.74x
United Nations Donors 15.74% 7.27x
Miami Trip Planners 16.95% 7.20x
Charitable Donors 18.12% 6.59x
Tennis Players 11.49% 6.46x
Caribbean Trip Planners 15.42% 6.40x
Composition Percentage: The overlap percentage between the Franco-African Cluster audience and the Interest attribute.
Index: A comparison of the Franco-African Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Franco-African Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Franco-African Cluster audience is Coach.

Location Composition Index
Coach 0.17% 3.10x
Forever 21 0.13% 2.93x
Journeys 0.11% 2.87x
H&M 0.11% 2.62x
The Childrens Place 0.11% 2.22x
Gap 0.15% 2.20x
Dressbarn 0.08% 2.17x
Talbots 0.08% 1.89x
Old Navy 0.11% 1.85x
Victoria's Secret 0.13% 1.71x
Composition Percentage: The overlap percentage between the Franco-African Cluster audience and the Location attribute.
Index: A comparison of the Franco-African Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Franco-African Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Franco-African Cluster audience is journaldemontreal.com.

Website Composition Index
journaldemontreal.com 11.96% 82.79x
jamaicaobserver.com 6.94% 63.32x
tva.canoe.ca 5.74% 50.58x
marfeel.com 5.27% 42.94x
duproprio.com 8.27% 40.06x
readersdigest.ca 4.57% 39.55x
iga.net 5.86% 37.04x
onlineradiobox.com 8.60% 35.06x
fido.ca 4.95% 26.02x
soscuisine.com 2.75% 24.81x
Composition Percentage: The overlap percentage between the Franco-African Cluster audience and the Web attribute.
Index: A comparison of the Franco-African Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Franco-African Cluster audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 23.87% 234.04x
French Education 8.28% 142.76x
Quebec Job Seeker Cluster 8.20% 66.95x
Quebec Hunting & Outdoors Cluster 3.08% 45.77x
Canada Online Shopping Cluster 8.41% 45.64x
South Africa News Cluster 7.86% 44.76x
Quebec Real Estate 5.99% 35.46x
Canadian Lifestyle 11.89% 34.39x
Internet Radio 5.18% 32.77x
French Canadian Cluster 18.35% 31.54x
Composition Percentage: The overlap percentage between the Franco-African Cluster audience and the Content Affinity attribute.
Index: A comparison of the Franco-African Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Franco-African Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male