Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.6 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 33.80% 17.28x
Home Goods Supercenter Shoppers 33.81% 17.27x
Home Decor Shoppers 35.77% 16.19x
Apartment Furniture Shoppers 32.87% 14.53x
Online Home Decor Shoppers 28.83% 13.38x
Home Goods Shoppers 26.64% 12.24x
Department Store Shoppers 23.90% 12.14x
Bed & Bath Shoppers 28.69% 11.99x
Discount Big Box Shoppers 23.36% 11.37x
Home Interior Design Enthusiasts 23.60% 11.12x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Supreme.

Location Composition Index
Supreme 0.02% 1.54x
Belk 0.02% 1.36x
Intermix 0.01% 1.30x
LL Bean 0.01% 1.30x
Jos A. Bank Clothiers 0.39% 1.28x
Patagonia 0.02% 1.28x
The North Face 0.03% 1.27x
Johnston and Murphy 0.17% 1.25x
Madewell 0.04% 1.21x
Mens Wearhouse 0.60% 1.20x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.07% 43.05x
futonland.com 1.17% 39.63x
homecinemacenter.com 1.50% 39.29x
wolffurniture.com 1.39% 38.85x
dutchcrafters.com 3.00% 38.06x
overstock.com 71.01% 37.68x
themattressfactoryinc.com 1.27% 37.63x
personalcomfortbed.com 1.44% 34.97x
americansignaturefurniture.com 4.74% 34.76x
thedump.com 2.02% 34.10x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.89% 15.31x
Furniture & Home Improvement 12.48% 11.83x
Home Office Products 0.38% 11.78x
Holiday Gifts 0.97% 11.11x
Home Décor, Furniture, & Decorating 0.03% 10.64x
Shopping Catalogs 3.11% 10.53x
Home Remodeling 2.49% 10.34x
Home Remodeling 6.82% 10.22x
Discount Shopping 3.85% 9.51x
Office Furniture Design 0.31% 9.49x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female