Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.6 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 33.27% 17.97x
Apartment Furniture Shoppers 30.95% 16.81x
Online Home Decor Shoppers 27.25% 16.16x
Bed & Bath Shoppers 29.45% 12.46x
Discount Big Box Shoppers 20.70% 11.88x
Hardware Shoppers 21.20% 11.76x
Kitchen and Bath Professionals 26.09% 10.84x
Chandelier and Lamp Shoppers 23.72% 10.73x
Furniture Shoppers 49.37% 10.48x
Budget Grocery Shoppers 19.98% 10.44x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Columbia.

Location Composition Index
Columbia 0.01% 1.48x
Chicos 0.05% 1.32x
Abercrombie & Fitch 0.02% 1.26x
Intermix 0.01% 1.26x
Joe's Jeans 0.00% 1.23x
Tommy Bahama 0.03% 1.22x
LL Bean 0.00% 1.21x
Club Monaco 0.01% 1.21x
Armani 0.02% 1.20x
Kate Spade 0.02% 1.19x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is homefurnituremart.com.

Website Composition Index
homefurnituremart.com 0.34% 73.50x
dynamichomedecor.com 0.17% 71.69x
homegallerystores.com 2.10% 69.09x
theaterseat.com 0.19% 67.99x
zurifurniture.com 0.26% 67.00x
truthincraft.com 0.70% 66.80x
ashleyfurniturehomestore.com 0.26% 66.61x
1stopbedrooms.com 0.10% 66.07x
decormarket.com 0.77% 65.74x
directsourcefurniture.com 0.08% 65.63x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.02% 19.35x
Furniture & Home Improvement 15.87% 14.82x
Home Office Products 0.55% 14.47x
Holiday Gifts 1.05% 13.37x
Home Remodeling 2.89% 12.30x
Home Remodeling 7.16% 12.03x
Shopping Catalogs 3.05% 11.99x
DIY Decoration & Furniture 2.45% 11.89x
Concert Posters 0.88% 11.52x
Promo Codes 6.51% 10.92x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999