Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 920 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 920 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 64.10% 21.62x
Home Goods Supercenter Shoppers 63.03% 20.63x
Home Rug Shoppers 63.02% 20.63x
Apartment Furniture Shoppers 52.12% 19.87x
Online Home Decor Shoppers 43.26% 17.12x
Discount Big Box Shoppers 44.88% 16.34x
Home Goods Shoppers 53.19% 16.17x
Country Home Decorators 45.71% 15.77x
Furniture Shoppers 60.17% 15.75x
Budget Grocery Shoppers 43.76% 15.36x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Lululemon.

Location Composition Index
Lululemon 0.01% 3.40x
Gap 0.02% 2.48x
Dressbarn 0.02% 2.04x
Jos A. Bank Clothiers 0.01% 1.67x
Chicos 0.01% 1.53x
Express 0.01% 1.37x
Mens Wearhouse 0.02% 1.28x
The Childrens Place 0.01% 1.25x
Victoria's Secret 0.01% 1.17x
Carhartt 0.13% 0.98x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is decormarket.com.

Website Composition Index
decormarket.com 1.05% 156.69x
totallyfurniture.com 4.25% 152.22x
ambfurniture.com 2.56% 149.95x
homecinemacenter.com 1.68% 147.44x
futonland.com 1.47% 146.97x
americansignaturefurniture.com 4.04% 146.81x
wolffurniture.com 1.36% 146.09x
dutchcrafters.com 2.40% 144.12x
overstock.com 64.03% 140.98x
thedump.com 1.66% 140.02x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.58% 42.01x
Home Office Products 0.15% 30.03x
Furniture & Home Improvement 8.47% 29.56x
Holiday Gifts 0.50% 27.61x
Discount Shopping 0.61% 27.29x
Home Remodeling 1.70% 24.68x
Home Improvement Contractor 0.11% 24.62x
Bathrooms & Plumbing 1.52% 24.26x
Home Remodeling 5.05% 23.28x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 22.28x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female