Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.4 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 43.39% 19.25x
Home Rug Shoppers 43.39% 19.25x
Home Decor Shoppers 45.18% 18.61x
Apartment Furniture Shoppers 38.67% 16.36x
Home Goods Shoppers 39.30% 15.45x
Online Home Decor Shoppers 33.68% 14.34x
Furniture Shoppers 46.40% 13.88x
Bed & Bath Shoppers 37.63% 13.67x
Home Interior Design Enthusiasts 30.53% 13.49x
Discount Big Box Shoppers 29.43% 12.88x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.50x
Armani 0.02% 1.49x
Brooks Brothers 0.02% 1.46x
Ann Taylor 0.01% 1.44x
J. Crew 0.04% 1.37x
Madewell 0.02% 1.30x
Jos A. Bank Clothiers 0.03% 1.30x
American Apparel 0.02% 1.30x
Ralph Lauren 0.01% 1.29x
Michael Kors 0.03% 1.28x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is ambfurniture.com.

Website Composition Index
ambfurniture.com 2.16% 54.19x
totallyfurniture.com 3.54% 54.02x
dutchcrafters.com 2.38% 53.08x
homecinemacenter.com 1.38% 52.71x
futonland.com 1.24% 52.65x
americansignaturefurniture.com 3.57% 52.36x
wolffurniture.com 1.20% 51.88x
thedump.com 1.33% 51.20x
overstock.com 74.88% 49.92x
personalcomfortbed.com 1.50% 43.69x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.98% 20.59x
Furniture & Home Improvement 9.94% 16.76x
Home Office Products 0.26% 16.65x
Home Décor, Furniture, & Decorating 0.01% 15.45x
Shopping Catalogs 1.73% 14.45x
Holiday Gifts 0.58% 14.34x
Discount Shopping 2.00% 14.22x
Home Remodeling 5.46% 12.92x
Home Remodeling 2.05% 12.77x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.17% 12.42x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female