Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.7 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 30.19% 20.43x
Home Goods Supercenter Shoppers 30.21% 20.42x
Home Decor Shoppers 32.23% 19.35x
Apartment Furniture Shoppers 30.25% 17.83x
Online Home Decor Shoppers 26.96% 16.80x
Home Goods Shoppers 27.02% 15.10x
Bed & Bath Shoppers 27.17% 14.12x
Country Home Decorators 21.75% 13.60x
Home Interior Design Enthusiasts 23.54% 13.55x
Discount Big Box Shoppers 20.84% 13.30x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.34x
Mens Wearhouse 0.44% 1.18x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is homegallerystores.com.

Website Composition Index
homegallerystores.com 1.05% 60.71x
totallyfurniture.com 3.14% 54.95x
inmod.com 1.01% 54.63x
futonland.com 1.18% 51.71x
homecinemacenter.com 1.57% 50.75x
wolffurniture.com 1.50% 50.12x
ambfurniture.com 2.65% 50.05x
dutchcrafters.com 3.09% 48.48x
themattressfactoryinc.com 1.41% 48.29x
overstock.com 67.36% 47.68x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.61% 18.04x
Furniture & Home Improvement 13.66% 14.39x
Shopping Catalogs 2.72% 12.10x
Home Remodeling 2.62% 12.01x
Home Remodeling 6.82% 11.73x
Discount Shopping 3.50% 11.16x
DIY Decoration & Furniture 2.57% 10.98x
Bathrooms & Plumbing 2.77% 10.53x
Custom Gifts 2.93% 10.49x
Promo Codes 6.12% 10.43x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female