Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 3.4 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 60.31% 16.61x
Home Rug Shoppers 57.93% 16.50x
Home Goods Supercenter Shoppers 57.95% 16.50x
Apartment Furniture Shoppers 50.88% 14.88x
Home Goods Shoppers 49.92% 14.43x
Online Home Decor Shoppers 43.23% 13.18x
Bed & Bath Shoppers 46.46% 13.06x
Furniture Shoppers 59.11% 12.47x
Country Home Decorators 37.52% 12.45x
Home Interior Design Enthusiasts 40.52% 11.89x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Armani.

Location Composition Index
Armani 0.02% 1.59x
Ralph Lauren 0.02% 1.53x
Ann Taylor 0.02% 1.42x
Lululemon 0.04% 1.40x
Bonobos 0.01% 1.38x
Club Monaco 0.01% 1.36x
The North Face 0.02% 1.33x
Chicos 0.05% 1.32x
American Apparel 0.02% 1.32x
LOFT 0.06% 1.29x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.88% 61.26x
ambfurniture.com 2.39% 59.77x
americansignaturefurniture.com 3.45% 59.02x
futonland.com 1.35% 58.86x
homecinemacenter.com 1.55% 58.54x
dutchcrafters.com 2.47% 58.16x
wolffurniture.com 1.22% 57.93x
overstock.com 72.22% 57.08x
thedump.com 1.48% 54.76x
personalcomfortbed.com 1.64% 50.80x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.00% 22.19x
Home Office Products 0.24% 17.73x
Furniture & Home Improvement 9.49% 17.71x
Discount Shopping 1.76% 15.92x
Shopping Catalogs 1.74% 14.96x
Holiday Gifts 0.61% 14.64x
Home Décor, Furniture, & Decorating 0.01% 14.09x
Home Remodeling 2.02% 13.87x
Home Remodeling 5.29% 13.78x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.08% 13.19x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female