Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 2.4 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 56.19% 24.32x
Home Rug Shoppers 56.78% 23.41x
Home Goods Supercenter Shoppers 56.78% 23.41x
Apartment Furniture Shoppers 45.49% 21.27x
Home Goods Shoppers 50.30% 18.76x
Online Home Decor Shoppers 38.05% 18.45x
Furniture Shoppers 55.79% 17.26x
Country Home Decorators 36.96% 17.14x
Bed & Bath Shoppers 44.77% 16.88x
Discount Big Box Shoppers 37.92% 16.82x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 0.96x
Carhartt 0.11% 0.95x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.92% 80.99x
ambfurniture.com 2.39% 79.15x
homecinemacenter.com 1.53% 77.78x
futonland.com 1.36% 77.78x
americansignaturefurniture.com 3.68% 77.25x
dutchcrafters.com 2.53% 76.52x
wolffurniture.com 1.26% 76.27x
overstock.com 70.85% 75.25x
thedump.com 1.54% 73.10x
personalcomfortbed.com 1.62% 68.54x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.85% 30.09x
Home Office Products 0.20% 24.66x
Furniture & Home Improvement 9.08% 24.05x
Discount Shopping 0.89% 23.71x
Holiday Gifts 0.54% 19.62x
Shopping Catalogs 1.56% 19.14x
Home Remodeling 5.13% 18.93x
Home Remodeling 1.84% 18.64x
Bathrooms & Plumbing 1.85% 17.30x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.36% 17.15x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female