Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.3 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 34.37% 18.88x
Apartment Furniture Shoppers 32.37% 17.39x
Online Home Decor Shoppers 28.71% 16.60x
Bed & Bath Shoppers 30.68% 13.26x
Discount Big Box Shoppers 21.84% 12.65x
Hardware Shoppers 21.37% 12.40x
Kitchen and Bath Professionals 26.92% 11.56x
Chandelier and Lamp Shoppers 24.27% 11.48x
Budget Grocery Shoppers 21.69% 11.17x
Furniture Shoppers 50.71% 11.11x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Supreme.

Location Composition Index
Supreme 0.00% 1.43x
Saint Laurent Paris 0.01% 1.41x
Free People 0.02% 1.32x
LL Bean 0.01% 1.31x
Intermix 0.01% 1.31x
Ralph Lauren 0.01% 1.28x
Talbots 0.06% 1.24x
Tommy Bahama 0.03% 1.23x
Ann Taylor 0.02% 1.22x
LOFT 0.04% 1.21x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is homegallerystores.com.

Website Composition Index
homegallerystores.com 1.89% 71.09x
beyondstores.com 1.03% 65.81x
sleekmodernfurniture.com 1.06% 63.96x
inmod.com 1.07% 62.51x
totallyfurniture.com 3.00% 62.05x
overstock.com 60.02% 60.41x
futonland.com 1.28% 59.32x
homecinemacenter.com 1.72% 57.53x
ambfurniture.com 2.59% 57.31x
wolffurniture.com 1.85% 57.18x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.26% 19.74x
Furniture & Home Improvement 16.59% 14.85x
Home Office Products 0.57% 14.82x
Holiday Gifts 1.24% 13.75x
Home Remodeling 3.03% 13.02x
Home Remodeling 7.54% 12.57x
Shopping Catalogs 3.40% 12.38x
DIY Decoration & Furniture 2.73% 12.11x
Home Décor, Furniture, & Decorating 0.05% 12.10x
Concert Posters 0.86% 11.94x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female