Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 1.7 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 59.51% 26.09x
Home Goods Supercenter Shoppers 58.42% 25.57x
Home Rug Shoppers 58.42% 25.57x
Apartment Furniture Shoppers 48.89% 21.97x
Home Goods Shoppers 49.98% 19.18x
Online Home Decor Shoppers 41.44% 18.92x
Furniture Shoppers 56.52% 18.31x
Discount Big Box Shoppers 41.52% 18.12x
Country Home Decorators 41.27% 17.60x
Budget Grocery Shoppers 39.23% 17.35x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.27x
Mens Wearhouse 0.01% 1.26x
Carhartt 0.13% 0.98x
Maurices 0.01% 0.97x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.97% 116.40x
ambfurniture.com 2.44% 114.38x
homecinemacenter.com 1.58% 112.78x
futonland.com 1.37% 111.87x
americansignaturefurniture.com 3.86% 111.70x
wolffurniture.com 1.32% 110.92x
dutchcrafters.com 2.50% 110.42x
overstock.com 67.64% 108.61x
thedump.com 1.60% 106.47x
themattressfactoryinc.com 1.01% 105.78x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.78% 38.59x
Home Office Products 0.19% 31.95x
Furniture & Home Improvement 8.35% 28.28x
Discount Shopping 0.77% 27.92x
Holiday Gifts 0.51% 24.49x
Home Remodeling 1.73% 22.83x
Home Remodeling 4.88% 21.82x
Bathrooms & Plumbing 1.62% 21.48x
Shopping Catalogs 1.61% 20.71x
Home Improvement Contractor 0.11% 19.59x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female