Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 519 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 519 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 69.37% 25.72x
Apartment Furniture Shoppers 59.95% 24.41x
Home Rug Shoppers 68.92% 24.03x
Home Goods Supercenter Shoppers 68.92% 24.03x
Online Home Decor Shoppers 48.03% 21.40x
Discount Big Box Shoppers 50.50% 20.63x
Country Home Decorators 52.81% 19.14x
Budget Grocery Shoppers 49.95% 19.12x
Work Hard, Play Hard Travelers 50.20% 18.75x
Home Goods Shoppers 59.73% 18.43x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 2.45x
White House Black Market 0.01% 1.68x
Banana Republic 0.01% 1.57x
Gap 0.01% 1.56x
American Eagle Outfitters 0.01% 1.51x
Mens Wearhouse 0.02% 1.45x
LOFT 0.01% 1.40x
Buckle 0.01% 1.22x
Maurices 0.02% 1.19x
Chicos 0.01% 1.13x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.77% 365.29x
americansignaturefurniture.com 3.48% 348.16x
overstock.com 65.06% 330.15x
dealbeds.com 3.99% 324.15x
goodbed.com 4.31% 285.47x
jossandmain.com 5.61% 165.87x
modlily.com 2.00% 115.28x
liligal.com 1.68% 110.45x
rotita.com 4.26% 108.85x
meredith.com 5.93% 107.38x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.33% 74.46x
Home Office Products 0.11% 49.76x
Furniture & Home Improvement 7.25% 42.80x
Holiday Gifts 0.38% 42.60x
Home Improvement Contractor 0.09% 40.77x
Bathrooms & Plumbing 1.25% 38.30x
Home Remodeling 1.49% 37.15x
Home Remodeling 4.37% 33.64x
Promo Codes 4.28% 32.62x
Discount Shopping 0.64% 32.51x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female