Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.4 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 37.85% 18.78x
Home Rug Shoppers 35.24% 18.19x
Home Goods Supercenter Shoppers 35.24% 18.19x
Apartment Furniture Shoppers 34.89% 17.52x
Online Home Decor Shoppers 31.48% 16.70x
Home Goods Shoppers 32.07% 14.38x
Bed & Bath Shoppers 32.36% 13.71x
Country Home Decorators 27.24% 13.09x
Discount Big Box Shoppers 24.08% 12.98x
Hardware Shoppers 23.52% 12.75x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.56x
LL Bean 0.01% 1.51x
Uniqlo 0.02% 1.46x
Tommy Bahama 0.03% 1.44x
Supreme 0.01% 1.43x
Zara 0.04% 1.39x
Joe's Jeans 0.01% 1.36x
Jos A. Bank Clothiers 0.19% 1.33x
Hugo Boss 0.02% 1.32x
Free People 0.02% 1.30x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is homegallerystores.com.

Website Composition Index
homegallerystores.com 1.44% 79.91x
totallyfurniture.com 3.32% 69.40x
inmod.com 1.11% 68.77x
futonland.com 1.30% 66.90x
overstock.com 58.49% 65.51x
wolffurniture.com 1.78% 64.26x
homecinemacenter.com 1.84% 63.80x
ambfurniture.com 2.97% 63.42x
dutchcrafters.com 3.42% 62.57x
themattressfactoryinc.com 1.66% 61.57x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.20% 20.60x
Home Office Products 0.58% 15.77x
Furniture & Home Improvement 16.13% 15.68x
Holiday Gifts 1.10% 14.86x
Home Décor, Furniture, & Decorating 0.05% 14.46x
Home Remodeling 2.99% 13.52x
Shopping Catalogs 3.44% 13.51x
Home Remodeling 7.55% 12.99x
Concert Posters 0.75% 12.66x
DIY Decoration & Furniture 2.83% 12.49x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female