Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 12.6 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 47.24% 37.17x
Home Decor Shoppers 55.12% 31.56x
Luxury Retail Researchers 40.16% 31.50x
Online Home Decor Shoppers 30.71% 29.27x
Home Custom Bedroom Decorators 23.62% 29.13x
Custom Home Lighting Shoppers 23.62% 29.13x
Country Home Decorators 47.24% 26.87x
Home Interior Design Enthusiasts 37.80% 26.25x
Home Exterior Design Enthusiasts 37.01% 26.18x
Hardware Shoppers 33.86% 25.83x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 3.61x
White House Black Market 0.03% 1.95x
Chicos 0.03% 1.85x
Express 0.02% 1.44x
Carhartt 0.16% 1.23x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is wayfair.com.

Website Composition Index
wayfair.com 98.53% 64.05x
huffingtonpost.ca 18.10% 45.26x
ratemds.com 15.44% 37.36x
thisoldhouse.com 17.77% 37.18x
diynetwork.com 16.97% 32.54x
homestratosphere.com 17.76% 29.76x
nextluxury.com 11.64% 27.11x
oprahmag.com 22.84% 25.74x
mydomaine.com 16.19% 25.68x
redflagdeals.com 21.47% 25.61x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 6.12% 66.01x
DIY Decoration & Furniture 5.96% 40.34x
Canada Culture and Tourism 22.22% 39.84x
Canada Business Cluster 13.20% 35.30x
Canadian Lifestyle 5.31% 33.22x
Appliances & Reviews 9.82% 30.91x
Quebec Vacations 3.54% 26.93x
Institutional Investing 0.24% 24.21x
Canadian News 6.76% 20.16x
Design Software 2.42% 18.29x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female