Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.5 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 42.73% 17.52x
Home Rug Shoppers 42.71% 17.52x
Home Decor Shoppers 43.59% 17.04x
Apartment Furniture Shoppers 38.61% 15.08x
Home Goods Shoppers 38.11% 14.07x
Online Home Decor Shoppers 34.21% 13.29x
Furniture Shoppers 45.15% 12.77x
Bed & Bath Shoppers 36.81% 12.60x
Home Interior Design Enthusiasts 30.17% 12.40x
Department Store Shoppers 29.24% 11.83x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Supreme.

Location Composition Index
Supreme 0.01% 1.81x
Bonobos 0.13% 1.63x
Jos A. Bank Clothiers 0.35% 1.41x
Topshop 0.03% 1.39x
Saint Laurent Paris 0.01% 1.38x
White House Black Market 0.44% 1.35x
Johnston and Murphy 0.66% 1.31x
Mens Wearhouse 0.53% 1.26x
Lululemon 0.05% 1.20x
Ann Taylor 0.03% 1.20x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.05% 50.91x
ambfurniture.com 2.12% 48.75x
homecinemacenter.com 1.28% 48.39x
futonland.com 1.16% 47.51x
wolffurniture.com 1.19% 46.52x
dutchcrafters.com 2.68% 45.92x
americansignaturefurniture.com 4.18% 44.88x
thedump.com 1.54% 44.75x
overstock.com 75.87% 44.28x
dealbeds.com 2.63% 40.35x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.01% 18.55x
Furniture & Home Improvement 10.34% 15.25x
Home Office Products 0.29% 14.69x
Home Décor, Furniture, & Decorating 0.02% 14.27x
Holiday Gifts 0.57% 13.21x
Shopping Catalogs 1.86% 13.13x
Discount Shopping 2.25% 12.30x
Home Remodeling 5.69% 11.76x
Home Remodeling 2.13% 11.70x
Mail Order Food 1.12% 10.90x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female