Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 77.7 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 77.7 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 62.30% 37.17x
Online Home Decor Shoppers 51.03% 34.43x
Home Decor Shoppers 74.21% 33.67x
Home Goods Supercenter Shoppers 68.80% 30.19x
Home Rug Shoppers 68.80% 30.19x
Discount Big Box Shoppers 56.45% 28.05x
Hardware Shoppers 48.75% 27.56x
Social Workers 54.17% 26.45x
Country Home Decorators 56.34% 25.69x
Home Goods Shoppers 65.98% 25.00x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 4.39x
Gap 0.05% 4.06x
Chicos 0.05% 3.72x
Michael Kors 0.02% 2.88x
Jos A. Bank Clothiers 0.03% 2.81x
Gymboree 0.03% 2.77x
Forever 21 0.02% 2.69x
J. Crew 0.02% 2.58x
Buckle 0.04% 2.51x
American Eagle Outfitters 0.03% 2.24x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is officedepot.com.

Website Composition Index
officedepot.com 10.44% 84.43x
imdb.com 6.31% 81.94x
hayneedle.com 16.72% 79.17x
hilton.com 5.81% 74.55x
hotwire.com 5.32% 67.59x
smarter.com 6.92% 65.62x
shop411.com 12.43% 65.21x
petmd.com 4.75% 64.97x
intelius.com 6.31% 63.44x
playjunkie.com 7.71% 63.15x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 1.70% 89.82x
Women Shoppers 2.94% 72.54x
Home Remodeling 0.95% 64.85x
Furniture & Home Improvement 5.69% 62.00x
Promo Codes 2.08% 57.05x
Toys Shopping 0.92% 48.94x
Shopping Catalogs 0.99% 44.20x
Home Remodeling 2.86% 41.39x
Pharmacy 0.90% 41.32x
Shoes & Accessories 0.71% 40.56x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female