Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 189.2 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 189.2 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 64.55% 48.31x
Online Home Decor Shoppers 60.00% 46.77x
Hardware Shoppers 51.82% 44.63x
Home Decor Shoppers 70.00% 44.32x
Home Custom Bedroom Decorators 46.36% 39.86x
Custom Home Lighting Shoppers 46.36% 39.86x
Home Rug Shoppers 62.73% 39.61x
Home Goods Supercenter Shoppers 62.73% 39.61x
Home Buyers 53.64% 39.45x
Discount Big Box Shoppers 54.55% 38.96x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.74x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is overstock.com.

Website Composition Index
overstock.com 69.00% 446.62x
rotita.com 4.25% 150.45x
meredith.com 6.19% 141.51x
blair.com 8.56% 130.75x
shein.com 4.90% 109.67x
shopping.net 9.19% 104.66x
answersite.com 4.42% 99.62x
360daily.com 2.80% 95.93x
haband.com 2.77% 85.17x
theweb.com 3.83% 82.69x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 5.94% 36.24x
Appliances & Reviews 18.97% 35.78x
Senior Care 0.13% 31.49x
Assorted Topics (Events, Tickets, Fitness) 7.47% 29.45x
Food Cluster 0.29% 28.91x
Hair & Beauty 0.35% 26.77x
Arts & Crafts 0.29% 26.67x
Finance & Accounting Cluster 7.28% 25.79x
Charity Walks 2.87% 25.57x
Child Development 2.87% 25.00x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female