Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 4.9 Million Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 30.97% 17.23x
Home Goods Supercenter Shoppers 31.00% 17.22x
Home Decor Shoppers 35.09% 15.93x
Apartment Furniture Shoppers 32.86% 14.15x
Online Home Decor Shoppers 28.66% 12.92x
Home Goods Shoppers 27.94% 12.78x
Bed & Bath Shoppers 29.18% 11.69x
Department Store Shoppers 23.09% 11.56x
Home Interior Design Enthusiasts 23.58% 11.49x
Furniture Shoppers 39.71% 11.43x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Everlane.

Location Composition Index
Everlane 0.01% 1.74x
Supreme 0.02% 1.63x
Bonobos 0.11% 1.41x
Intermix 0.02% 1.36x
Jos A. Bank Clothiers 0.40% 1.35x
Patagonia 0.02% 1.30x
Topshop 0.02% 1.29x
White House Black Market 0.37% 1.27x
Armani 0.04% 1.25x
Mens Wearhouse 0.60% 1.24x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is totallyfurniture.com.

Website Composition Index
totallyfurniture.com 3.01% 38.29x
ambfurniture.com 2.31% 35.51x
homecinemacenter.com 1.38% 35.43x
futonland.com 1.16% 35.43x
wolffurniture.com 1.31% 34.71x
dutchcrafters.com 2.85% 34.07x
themattressfactoryinc.com 1.15% 33.69x
overstock.com 72.89% 32.78x
americansignaturefurniture.com 4.56% 31.99x
thedump.com 1.94% 30.93x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.30% 15.56x
Home Office Products 0.37% 12.54x
Furniture & Home Improvement 11.81% 12.45x
Home Décor, Furniture, & Decorating 0.03% 12.36x
Holiday Gifts 0.72% 11.41x
Shopping Catalogs 2.24% 10.91x
Home Remodeling 2.38% 10.10x
Home Remodeling 6.28% 10.09x
Discount Shopping 2.76% 10.08x
Concert Posters 0.46% 9.37x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female