Dstillery Audiences

FURNITURE SHOPPING

Audience Size: 173.6 Thousand Devices

Explore the Furniture Shopping Audience

Below you'll find more information about the Furniture Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Furniture Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture Shopping audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 59.83% 35.02x
Home Decor Shoppers 73.84% 32.57x
Online Home Decor Shoppers 50.70% 31.16x
Home Rug Shoppers 69.36% 29.74x
Home Goods Supercenter Shoppers 69.36% 29.73x
Discount Big Box Shoppers 52.27% 26.49x
Budget Grocery Shoppers 52.03% 24.99x
Country Home Decorators 55.41% 24.68x
Hardware Shoppers 45.35% 24.54x
Home Exterior Design Enthusiasts 45.35% 23.51x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Interest attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture Shopping audience is Gymboree.

Location Composition Index
Gymboree 0.01% 4.26x
Chicos 0.01% 3.76x
Carhartt 0.04% 0.71x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Location attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture Shopping audience is overstock.com.

Website Composition Index
overstock.com 64.56% 775.58x
blair.com 6.55% 183.28x
steinmart.com 5.95% 131.81x
shopping.net 7.22% 130.47x
theweb.com 3.40% 110.30x
shutterfly.com 2.79% 82.02x
nyandcompany.com 2.66% 78.65x
radaris.com 2.76% 78.30x
homeadvisor.com 2.27% 74.72x
justanswer.com 6.50% 74.70x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Web attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture Shopping audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.77% 83.23x
Custom Gifts 0.86% 73.86x
Party Suppliers 1.19% 68.28x
Chef & Restaurant Resources 0.39% 61.41x
Home Remodeling 1.19% 61.20x
Yard Structures 0.54% 60.15x
Promo Codes 2.92% 60.07x
Women Shoppers 3.94% 57.37x
Furniture & Home Improvement 6.15% 55.00x
Fashion & Retail 2.44% 52.69x
Composition Percentage: The overlap percentage between the Furniture Shopping audience and the Content Affinity attribute.
Index: A comparison of the Furniture Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture Shopping audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female