Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 583.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 77.64% | 33.05x |
| Home Interior Design Enthusiasts | 75.03% | 32.25x |
| Apartment Furniture Shoppers | 69.22% | 31.79x |
| Home Goods Shoppers | 76.57% | 28.31x |
| Furniture Shoppers | 84.03% | 25.83x |
| Home Custom Bedroom Decorators | 49.65% | 24.72x |
| Custom Home Lighting Shoppers | 49.65% | 24.72x |
| Home Decor Shoppers | 54.71% | 23.97x |
| Online Home Decor Shoppers | 49.60% | 23.36x |
| Landscape Architects | 46.59% | 22.33x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 4.44x |
| Lululemon | 0.03% | 4.20x |
| Hugo Boss | 0.02% | 4.19x |
| Kate Spade | 0.01% | 3.51x |
| J. Crew | 0.02% | 2.69x |
| White House Black Market | 0.02% | 2.07x |
| Michael Kors | 0.02% | 2.00x |
| Gap | 0.03% | 1.93x |
| Banana Republic | 0.02% | 1.91x |
| Urban Outfitters | 0.01% | 1.77x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is rhmodern.com.
| Website | Composition | Index |
| rhmodern.com | 5.60% | 345.39x |
| rhteen.com | 5.14% | 314.37x |
| uttermost.com | 5.49% | 266.49x |
| jonathanadler.com | 3.85% | 240.44x |
| theshadestore.com | 3.34% | 225.85x |
| restorationhardware.com | 39.99% | 207.86x |
| rugstudio.com | 5.34% | 204.45x |
| onekingslane.com | 22.21% | 203.69x |
| luxedecor.com | 10.02% | 203.34x |
| magnoliahomefurniture.com | 3.63% | 195.15x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.72% | 83.96x |
| Office Furniture Design | 1.73% | 62.72x |
| Home Remodeling | 5.06% | 49.79x |
| Home Remodeling | 12.41% | 44.73x |
| Home Decoration - Crafts & Kids | 2.76% | 43.62x |
| Bathrooms & Plumbing | 4.76% | 42.97x |
| DIY Decoration & Furniture | 7.60% | 36.21x |
| Higher-End Fashion Brands | 0.67% | 31.72x |
| Painting & Renovation | 3.72% | 29.41x |
| Cheerleading | 1.16% | 24.78x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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