Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 64.59% | 33.74x |
| Home Interior Design Enthusiasts | 57.00% | 32.71x |
| Apartment Furniture Shoppers | 53.15% | 31.24x |
| Home Goods Shoppers | 55.38% | 30.87x |
| Home Custom Bedroom Decorators | 35.31% | 24.30x |
| Custom Home Lighting Shoppers | 36.85% | 23.97x |
| Home Decor Shoppers | 38.68% | 23.16x |
| Online Home Decor Shoppers | 37.23% | 23.14x |
| Chandelier and Lamp Shoppers | 37.95% | 22.97x |
| Luxury Home Fixture Shoppers | 55.17% | 22.27x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.13% | 2.26x |
| LOFT | 0.11% | 1.87x |
| Victoria's Secret | 0.11% | 1.80x |
| Jos A. Bank Clothiers | 0.48% | 1.80x |
| Johnston and Murphy | 0.11% | 1.78x |
| Mens Wearhouse | 0.58% | 1.33x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 1.66% | 195.72x |
| rhmodern.com | 5.67% | 193.36x |
| rhteen.com | 5.39% | 183.94x |
| interiorhomescapes.com | 1.36% | 183.26x |
| hinkleylighting.com | 1.10% | 180.37x |
| jaysonhome.com | 2.11% | 165.86x |
| arhaus.com | 8.81% | 159.20x |
| affordablelamps.com | 1.10% | 158.21x |
| easternaccents.com | 1.14% | 157.11x |
| furniturelandsouth.com | 2.23% | 156.68x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 1.57% | 29.80x |
| Home Decoration - Crafts & Kids | 4.09% | 28.29x |
| Higher-End Fashion Brands | 3.36% | 28.18x |
| Home Remodeling | 6.08% | 27.83x |
| DIY Decoration & Furniture | 6.32% | 26.99x |
| Home Remodeling | 14.02% | 24.12x |
| Bathrooms & Plumbing | 6.30% | 23.93x |
| Travel, Food, Fashion & Fitness | 4.78% | 22.32x |
| Parenting & Children's Activities | 6.43% | 20.87x |
| Painting & Renovation | 5.24% | 20.09x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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