Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 163.8 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 66.64% | 37.45x |
| Luxury Retail Researchers | 59.60% | 32.94x |
| Home Interior Design Enthusiasts | 66.73% | 32.58x |
| Home Custom Bedroom Decorators | 40.31% | 28.54x |
| Custom Home Lighting Shoppers | 40.31% | 28.53x |
| Kitchen & Bathroom Remodelers | 54.28% | 27.52x |
| Landscape Architects | 51.22% | 27.51x |
| Home DIY Enthusiasts | 48.33% | 27.43x |
| Home Design Enthusiasts | 45.63% | 26.73x |
| Kitchen Stove Shoppers | 51.40% | 24.90x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 3.78x |
| Chicos | 0.04% | 2.96x |
| Banana Republic | 0.03% | 2.45x |
| LOFT | 0.03% | 2.41x |
| Buckle | 0.03% | 1.98x |
| Journeys | 0.03% | 1.47x |
| White House Black Market | 0.02% | 1.45x |
| Victoria's Secret | 0.02% | 0.92x |
| Carhartt | 0.09% | 0.67x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.
| Website | Composition | Index |
| farrow-ball.com | 40.55% | 321.49x |
| arhaus.com | 46.84% | 233.79x |
| beckiowens.com | 8.66% | 233.73x |
| lampsplus.com | 8.21% | 230.00x |
| burkedecor.com | 22.64% | 211.32x |
| remodelista.com | 47.94% | 197.84x |
| industrywest.com | 10.85% | 193.35x |
| hellolovelystudio.com | 8.97% | 179.86x |
| theglampad.com | 6.10% | 167.11x |
| roomfortuesday.com | 9.50% | 159.86x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.53% | 143.06x |
| Home Remodeling | 9.54% | 119.58x |
| DIY Decoration & Furniture | 13.51% | 71.46x |
| Furniture Shopping | 8.69% | 55.47x |
| Custom Gifts | 0.51% | 49.14x |
| Painting & Renovation | 2.11% | 41.02x |
| Travel, Food, Fashion & Fitness | 6.22% | 35.44x |
| Lighting & Power | 0.36% | 31.51x |
| Pre-Built Home Researchers | 0.29% | 30.76x |
| Mail Order Food | 1.10% | 29.93x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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