Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 75.5 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 73.64% 40.43x
Luxury Retail Researchers 69.93% 36.69x
Home Interior Design Enthusiasts 75.02% 34.42x
Home Custom Bedroom Decorators 48.15% 33.52x
Custom Home Lighting Shoppers 48.15% 33.51x
Online Home Decor Shoppers 47.79% 28.41x
Landscape Architects 52.80% 28.14x
Home Goods Shoppers 71.97% 27.63x
Home DIY Enthusiasts 49.89% 26.70x
Home Decor Shoppers 58.90% 26.55x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is J. Crew.

Location Composition Index
J. Crew 0.04% 11.47x
White House Black Market 0.03% 4.38x
LOFT 0.02% 3.92x
Jos A. Bank Clothiers 0.01% 3.45x
Aeropostale 0.01% 2.14x
Express 0.01% 1.89x
Chicos 0.01% 1.83x
Victoria's Secret 0.01% 1.24x
Carhartt 0.06% 0.77x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 27.53% 337.72x
arhaus.com 36.69% 240.11x
remodelista.com 32.01% 197.96x
laurelberninteriors.com 16.00% 136.21x
burkedecor.com 25.51% 129.76x
carlaaston.com 6.39% 94.42x
overstock.com 15.29% 91.20x
chrislovesjulia.com 12.77% 89.70x
stylebyemilyhenderson.com 21.09% 86.06x
thecreativityexchange.com 9.75% 85.12x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.58% 126.32x
Home Remodeling 10.30% 110.87x
Bathrooms & Plumbing 2.24% 106.70x
Home Decoration - Crafts & Kids 1.02% 89.12x
DIY Decoration & Furniture 11.03% 60.17x
Furniture Shopping 21.72% 53.03x
Custom Gifts 1.26% 47.17x
Painting & Renovation 2.43% 39.95x
Pre-Built Home Researchers 0.94% 35.91x
Mail Order Food 1.76% 32.89x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female