Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 439.7 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 439.7 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 76.89% 35.37x
Home Interior Design Enthusiasts 76.01% 34.46x
Apartment Furniture Shoppers 70.73% 33.56x
Home Goods Shoppers 76.43% 30.22x
Furniture Shoppers 82.73% 27.16x
Home Custom Bedroom Decorators 51.50% 26.65x
Custom Home Lighting Shoppers 51.50% 26.65x
Home Decor Shoppers 56.37% 24.86x
Online Home Decor Shoppers 51.31% 24.14x
Landscape Architects 47.38% 23.87x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 3.39x
Mens Wearhouse 0.02% 2.53x
Chicos 0.01% 2.47x
Old Navy 0.01% 2.27x
Carhartt 0.08% 0.74x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is rhteen.com.

Website Composition Index
rhteen.com 4.66% 406.39x
uttermost.com 4.96% 340.46x
restorationhardware.com 37.22% 269.85x
onekingslane.com 21.03% 262.05x
rugstudio.com 4.99% 259.72x
luxedecor.com 9.33% 259.11x
decorativefabricsdirect.com 2.92% 248.87x
magnoliahomefurniture.com 3.36% 247.71x
westelm.com 17.35% 238.12x
goinglighting.com 3.18% 235.27x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.65% 102.53x
Office Furniture Design 1.46% 73.28x
Home Remodeling 4.75% 59.51x
Home Remodeling 12.17% 52.27x
Home Decoration - Crafts & Kids 2.61% 52.04x
Bathrooms & Plumbing 4.07% 49.52x
DIY Decoration & Furniture 8.72% 34.51x
Higher-End Fashion Brands 0.53% 34.44x
Painting & Renovation 3.75% 30.25x
Cheerleading 1.07% 30.18x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female