Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 163.8 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 163.8 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 66.64% 37.45x
Luxury Retail Researchers 59.60% 32.94x
Home Interior Design Enthusiasts 66.73% 32.58x
Home Custom Bedroom Decorators 40.31% 28.54x
Custom Home Lighting Shoppers 40.31% 28.53x
Kitchen & Bathroom Remodelers 54.28% 27.52x
Landscape Architects 51.22% 27.51x
Home DIY Enthusiasts 48.33% 27.43x
Home Design Enthusiasts 45.63% 26.73x
Kitchen Stove Shoppers 51.40% 24.90x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lululemon.

Location Composition Index
Lululemon 0.02% 3.78x
Chicos 0.04% 2.96x
Banana Republic 0.03% 2.45x
LOFT 0.03% 2.41x
Buckle 0.03% 1.98x
Journeys 0.03% 1.47x
White House Black Market 0.02% 1.45x
Victoria's Secret 0.02% 0.92x
Carhartt 0.09% 0.67x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 40.55% 321.49x
arhaus.com 46.84% 233.79x
beckiowens.com 8.66% 233.73x
lampsplus.com 8.21% 230.00x
burkedecor.com 22.64% 211.32x
remodelista.com 47.94% 197.84x
industrywest.com 10.85% 193.35x
hellolovelystudio.com 8.97% 179.86x
theglampad.com 6.10% 167.11x
roomfortuesday.com 9.50% 159.86x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.53% 143.06x
Home Remodeling 9.54% 119.58x
DIY Decoration & Furniture 13.51% 71.46x
Furniture Shopping 8.69% 55.47x
Custom Gifts 0.51% 49.14x
Painting & Renovation 2.11% 41.02x
Travel, Food, Fashion & Fitness 6.22% 35.44x
Lighting & Power 0.36% 31.51x
Pre-Built Home Researchers 0.29% 30.76x
Mail Order Food 1.10% 29.93x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female