Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.9 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 60.46% 27.79x
Apartment Furniture Shoppers 48.12% 25.64x
Luxury Home Fixture Shoppers 53.88% 19.27x
Home Decor Shoppers 35.04% 19.09x
Online Home Decor Shoppers 32.43% 18.60x
Chandelier and Lamp Shoppers 36.21% 16.99x
Kitchen and Bath Professionals 37.28% 15.87x
Men's Shoe Shoppers 34.33% 15.74x
Parents of Teenagers Going to College 42.55% 15.72x
Landscape Architects 31.03% 15.60x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.82x
Joe's Jeans 0.01% 2.68x
Intermix 0.02% 2.68x
Kate Spade 0.04% 2.35x
Ralph Lauren 0.02% 2.32x
Lululemon 0.10% 2.15x
Club Monaco 0.02% 2.12x
Armani 0.04% 2.11x
Zara 0.05% 2.05x
The North Face 0.05% 2.05x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is curreycodealers.com.

Website Composition Index
curreycodealers.com 1.06% 185.29x
madegoods.com 1.31% 175.23x
rhmodern.com 5.02% 174.94x
rhteen.com 5.01% 164.97x
interiorhomescapes.com 1.19% 162.61x
duralee.com 1.32% 161.97x
hinkleylighting.com 1.56% 149.74x
jaysonhome.com 2.02% 146.86x
capitallightingfixture.com 1.56% 142.07x
cb2.com 6.47% 137.71x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.50% 39.33x
Home Décor, Furniture, & Decorating 0.12% 27.86x
Office Furniture Design 1.51% 27.52x
Home Decoration - Crafts & Kids 4.24% 25.65x
DIY Decoration & Furniture 5.74% 25.49x
Home Remodeling 5.82% 24.98x
Higher-End Fashion Brands 4.04% 23.65x
Travel, Food, Fashion & Fitness 4.33% 22.59x
Bathrooms & Plumbing 6.19% 21.96x
Home Remodeling 13.07% 21.78x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female