Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.3 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 66.93% 28.97x
Home Interior Design Enthusiasts 61.12% 28.78x
Home Goods Shoppers 59.32% 27.25x
Apartment Furniture Shoppers 58.91% 26.03x
Custom Home Lighting Shoppers 39.76% 20.65x
Home Custom Bedroom Decorators 39.20% 20.63x
Luxury Home Fixture Shoppers 49.50% 20.22x
Online Home Decor Shoppers 42.05% 19.51x
Home Decor Shoppers 42.86% 19.39x
Chandelier and Lamp Shoppers 40.36% 19.09x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.

Location Composition Index
Intermix 0.04% 3.70x
Calvin Klein 0.02% 3.61x
Saint Laurent Paris 0.03% 2.69x
Levi Strauss 0.05% 2.68x
Bonobos 0.17% 2.65x
Topshop 0.04% 2.56x
Supreme 0.03% 2.37x
Club Monaco 0.04% 2.32x
Patagonia 0.04% 2.18x
Ralph Lauren 0.04% 2.17x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 1.71% 166.57x
rhmodern.com 5.92% 163.67x
rhteen.com 5.35% 156.82x
interiorhomescapes.com 1.37% 155.40x
jaysonhome.com 1.80% 144.12x
mcgeeandco.com 2.29% 136.68x
arhaus.com 7.80% 135.95x
easternaccents.com 1.18% 134.61x
furniturelandsouth.com 2.01% 132.57x
cb2.com 4.24% 132.52x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.22% 38.21x
Home Décor, Furniture, & Decorating 0.08% 32.89x
Office Furniture Design 0.93% 28.59x
Home Remodeling 6.21% 25.78x
Home Decoration - Crafts & Kids 4.80% 25.40x
Higher-End Fashion Brands 2.95% 24.64x
DIY Decoration & Furniture 7.56% 23.46x
Home Remodeling 14.80% 22.16x
Bathrooms & Plumbing 5.85% 20.32x
Washington D.C. Hotels 0.02% 19.38x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female