Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.5 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 64.59% 33.74x
Home Interior Design Enthusiasts 57.00% 32.71x
Apartment Furniture Shoppers 53.15% 31.24x
Home Goods Shoppers 55.38% 30.87x
Home Custom Bedroom Decorators 35.31% 24.30x
Custom Home Lighting Shoppers 36.85% 23.97x
Home Decor Shoppers 38.68% 23.16x
Online Home Decor Shoppers 37.23% 23.14x
Chandelier and Lamp Shoppers 37.95% 22.97x
Luxury Home Fixture Shoppers 55.17% 22.27x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lululemon.

Location Composition Index
Lululemon 0.13% 2.26x
LOFT 0.11% 1.87x
Victoria's Secret 0.11% 1.80x
Jos A. Bank Clothiers 0.48% 1.80x
Johnston and Murphy 0.11% 1.78x
Mens Wearhouse 0.58% 1.33x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 1.66% 195.72x
rhmodern.com 5.67% 193.36x
rhteen.com 5.39% 183.94x
interiorhomescapes.com 1.36% 183.26x
hinkleylighting.com 1.10% 180.37x
jaysonhome.com 2.11% 165.86x
arhaus.com 8.81% 159.20x
affordablelamps.com 1.10% 158.21x
easternaccents.com 1.14% 157.11x
furniturelandsouth.com 2.23% 156.68x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 1.57% 29.80x
Home Decoration - Crafts & Kids 4.09% 28.29x
Higher-End Fashion Brands 3.36% 28.18x
Home Remodeling 6.08% 27.83x
DIY Decoration & Furniture 6.32% 26.99x
Home Remodeling 14.02% 24.12x
Bathrooms & Plumbing 6.30% 23.93x
Travel, Food, Fashion & Fitness 4.78% 22.32x
Parenting & Children's Activities 6.43% 20.87x
Painting & Renovation 5.24% 20.09x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female