Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 323.1 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Shoppers.
| Interest | Composition | Index |
| Luxury Retail Shoppers | 60.61% | 38.56x |
| Chandelier and Lamp Shoppers | 45.45% | 28.73x |
| Parents of Teenagers Going to College | 57.58% | 24.75x |
| Christmas Decorations Shoppers | 42.42% | 23.58x |
| Stay-at-Home Parents | 33.33% | 20.21x |
| Pre-Measured Grocery Shoppers | 36.36% | 20.15x |
| Sightseeing Travelers | 30.30% | 19.22x |
| Luxury Home Fixture Shoppers | 48.48% | 19.10x |
| Business Incorporating & LLC Filing Researchers | 30.30% | 18.97x |
| Oral Hygiene Shoppers | 30.30% | 18.72x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 4.51x |
| Chicos | 0.02% | 3.09x |
| American Eagle Outfitters | 0.01% | 1.83x |
| Maurices | 0.02% | 1.74x |
| Old Navy | 0.02% | 1.46x |
| The Childrens Place | 0.01% | 1.37x |
| Carhartt | 0.04% | 0.38x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is restorationhardware.com.
| Website | Composition | Index |
| restorationhardware.com | 34.94% | 283.82x |
| onekingslane.com | 19.83% | 274.18x |
| luxedecor.com | 8.48% | 271.54x |
| rugstudio.com | 4.61% | 271.36x |
| westelm.com | 15.85% | 248.69x |
| potterybarn.com | 23.41% | 227.23x |
| rhbabyandchild.com | 3.93% | 226.68x |
| pbteen.com | 5.25% | 209.44x |
| zgallerie.com | 15.59% | 201.70x |
| sisalrugs.com | 3.04% | 147.76x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.62% | 113.81x |
| Furniture Shopping | 39.87% | 50.52x |
| Fashion Cluster | 13.07% | 38.13x |
| Higher-End Fashion Brands | 0.49% | 36.15x |
| Holiday Gifts | 0.67% | 33.57x |
| Travel Adventure | 9.80% | 28.60x |
| New York City Real Estate Research Cluster | 9.15% | 25.16x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 9.15% | 23.66x |
| San Francisco Tourism | 0.53% | 23.22x |
| Concert Posters | 0.31% | 23.07x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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