Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 781.3 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 80.53% | 22.23x |
| Home Interior Design Enthusiasts | 73.88% | 21.71x |
| Home Goods Shoppers | 74.84% | 21.67x |
| Apartment Furniture Shoppers | 72.04% | 21.10x |
| Furniture Shoppers | 84.44% | 17.84x |
| Chandelier and Lamp Shoppers | 55.47% | 16.81x |
| Custom Home Lighting Shoppers | 51.17% | 16.69x |
| Home Custom Bedroom Decorators | 51.18% | 16.68x |
| Home Decor Shoppers | 59.60% | 16.44x |
| Kitchen and Bath Professionals | 53.30% | 16.24x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 3.79x |
| Armani | 0.05% | 3.46x |
| Intermix | 0.01% | 3.26x |
| Lululemon | 0.08% | 2.78x |
| Kate Spade | 0.05% | 2.78x |
| Madewell | 0.04% | 2.65x |
| Ralph Lauren | 0.03% | 2.60x |
| Free People | 0.04% | 2.52x |
| Tommy Bahama | 0.03% | 2.45x |
| LL Bean | 0.01% | 2.29x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 1.79% | 281.12x |
| rhmodern.com | 6.20% | 275.29x |
| rhteen.com | 5.58% | 249.00x |
| jaysonhome.com | 1.58% | 216.85x |
| uttermost.com | 5.85% | 209.69x |
| capitallightingfixture.com | 2.18% | 207.29x |
| cb2.com | 1.56% | 205.44x |
| leeindustries.com | 1.60% | 202.50x |
| jonathanadler.com | 4.11% | 192.17x |
| theshadestore.com | 3.77% | 178.33x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.87% | 64.30x |
| Home Décor, Furniture, & Decorating | 0.04% | 60.42x |
| Office Furniture Design | 1.74% | 44.62x |
| Home Remodeling | 5.61% | 38.63x |
| Home Decoration - Crafts & Kids | 3.05% | 33.90x |
| Home Remodeling | 12.90% | 33.59x |
| Bathrooms & Plumbing | 5.25% | 32.20x |
| DIY Decoration & Furniture | 6.38% | 31.83x |
| Higher-End Fashion Brands | 1.00% | 26.57x |
| Painting & Renovation | 3.63% | 23.33x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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