Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.3 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 59.09% 28.79x
Luxury Retail Researchers 68.37% 27.76x
Home Goods Shoppers 58.66% 26.83x
Apartment Furniture Shoppers 58.73% 25.29x
Custom Home Lighting Shoppers 37.86% 21.07x
Home Custom Bedroom Decorators 37.82% 21.06x
Furniture Shoppers 72.99% 21.01x
Chandelier and Lamp Shoppers 40.85% 19.75x
Home Decor Shoppers 43.26% 19.63x
Online Home Decor Shoppers 42.72% 19.25x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Everlane.

Location Composition Index
Everlane 0.02% 2.96x
Supreme 0.03% 2.87x
Patagonia 0.05% 2.71x
Bonobos 0.24% 2.62x
Club Monaco 0.04% 2.58x
Intermix 0.04% 2.40x
Ralph Lauren 0.04% 2.35x
Saint Laurent Paris 0.03% 2.20x
Lululemon 0.14% 2.18x
Topshop 0.04% 2.17x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 1.82% 158.84x
rhmodern.com 5.96% 156.66x
interiorhomescapes.com 1.41% 149.73x
rhteen.com 5.41% 149.21x
duralee.com 1.55% 147.68x
jaysonhome.com 1.64% 140.17x
mcgeeandco.com 2.11% 133.62x
arhaus.com 7.03% 130.84x
easternaccents.com 1.21% 129.80x
furniturelandsouth.com 1.83% 127.63x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.32% 44.40x
Home Décor, Furniture, & Decorating 0.09% 43.96x
Office Furniture Design 1.83% 29.98x
Home Decoration - Crafts & Kids 4.03% 27.25x
Higher-End Fashion Brands 2.67% 26.83x
Home Remodeling 6.27% 26.62x
DIY Decoration & Furniture 6.78% 25.88x
Home Remodeling 14.72% 23.63x
Bathrooms & Plumbing 6.27% 22.95x
Parenting & Children's Activities 5.81% 20.51x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female