Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 66.93% | 28.97x |
| Home Interior Design Enthusiasts | 61.12% | 28.78x |
| Home Goods Shoppers | 59.32% | 27.25x |
| Apartment Furniture Shoppers | 58.91% | 26.03x |
| Custom Home Lighting Shoppers | 39.76% | 20.65x |
| Home Custom Bedroom Decorators | 39.20% | 20.63x |
| Luxury Home Fixture Shoppers | 49.50% | 20.22x |
| Online Home Decor Shoppers | 42.05% | 19.51x |
| Home Decor Shoppers | 42.86% | 19.39x |
| Chandelier and Lamp Shoppers | 40.36% | 19.09x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.04% | 3.70x |
| Calvin Klein | 0.02% | 3.61x |
| Saint Laurent Paris | 0.03% | 2.69x |
| Levi Strauss | 0.05% | 2.68x |
| Bonobos | 0.17% | 2.65x |
| Topshop | 0.04% | 2.56x |
| Supreme | 0.03% | 2.37x |
| Club Monaco | 0.04% | 2.32x |
| Patagonia | 0.04% | 2.18x |
| Ralph Lauren | 0.04% | 2.17x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 1.71% | 166.57x |
| rhmodern.com | 5.92% | 163.67x |
| rhteen.com | 5.35% | 156.82x |
| interiorhomescapes.com | 1.37% | 155.40x |
| jaysonhome.com | 1.80% | 144.12x |
| mcgeeandco.com | 2.29% | 136.68x |
| arhaus.com | 7.80% | 135.95x |
| easternaccents.com | 1.18% | 134.61x |
| furniturelandsouth.com | 2.01% | 132.57x |
| cb2.com | 4.24% | 132.52x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 1.22% | 38.21x |
| Home Décor, Furniture, & Decorating | 0.08% | 32.89x |
| Office Furniture Design | 0.93% | 28.59x |
| Home Remodeling | 6.21% | 25.78x |
| Home Decoration - Crafts & Kids | 4.80% | 25.40x |
| Higher-End Fashion Brands | 2.95% | 24.64x |
| DIY Decoration & Furniture | 7.56% | 23.46x |
| Home Remodeling | 14.80% | 22.16x |
| Bathrooms & Plumbing | 5.85% | 20.32x |
| Washington D.C. Hotels | 0.02% | 19.38x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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