Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 198 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 76.80% | 26.78x |
| Apartment Furniture Shoppers | 77.79% | 26.30x |
| Home Interior Design Enthusiasts | 79.38% | 25.37x |
| Home Custom Bedroom Decorators | 56.88% | 21.83x |
| Custom Home Lighting Shoppers | 56.88% | 21.83x |
| Home Goods Shoppers | 77.50% | 20.41x |
| Home and Garden TV Fans | 35.27% | 20.13x |
| Home Decor Shoppers | 61.85% | 19.97x |
| Online Home Decor Shoppers | 55.29% | 19.61x |
| Furniture Shoppers | 84.10% | 19.57x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 3.07x |
| LOFT | 0.02% | 2.72x |
| Victoria's Secret | 0.02% | 2.04x |
| Maurices | 0.01% | 1.05x |
| Carhartt | 0.10% | 0.92x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is restorationhardware.com.
| Website | Composition | Index |
| restorationhardware.com | 30.16% | 451.09x |
| onekingslane.com | 17.14% | 434.63x |
| westelm.com | 12.65% | 388.76x |
| potterybarn.com | 18.50% | 350.47x |
| zgallerie.com | 13.20% | 319.49x |
| farrow-ball.com | 17.72% | 237.04x |
| arhaus.com | 28.35% | 182.78x |
| jossandmain.com | 8.97% | 159.80x |
| remodelista.com | 25.05% | 148.45x |
| theglampad.com | 3.55% | 138.62x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 1.24% | 97.29x |
| Home Remodeling | 3.81% | 72.38x |
| Home Remodeling | 11.30% | 66.76x |
| Bathrooms & Plumbing | 2.83% | 62.70x |
| Home Decoration - Crafts & Kids | 1.47% | 56.99x |
| Higher-End Fashion Brands | 0.37% | 43.39x |
| Holiday Gifts | 0.49% | 39.46x |
| DIY Decoration & Furniture | 10.54% | 38.98x |
| Cheerleading | 0.59% | 36.19x |
| Furniture Shopping | 27.29% | 33.95x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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