Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 74.23% | 28.13x |
| Home Interior Design Enthusiasts | 66.40% | 27.30x |
| Apartment Furniture Shoppers | 64.62% | 25.26x |
| Home Goods Shoppers | 68.02% | 25.12x |
| Furniture Shoppers | 77.33% | 21.89x |
| Custom Home Lighting Shoppers | 44.59% | 20.29x |
| Home Custom Bedroom Decorators | 44.57% | 20.28x |
| Home Decor Shoppers | 51.10% | 20.00x |
| Chandelier and Lamp Shoppers | 50.34% | 19.82x |
| Online Home Decor Shoppers | 49.08% | 19.08x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.03% | 3.72x |
| Supreme | 0.03% | 3.55x |
| Bonobos | 0.28% | 3.07x |
| Everlane | 0.02% | 2.99x |
| Topshop | 0.06% | 2.64x |
| Lorna Jane | 0.01% | 2.59x |
| Armani | 0.06% | 2.55x |
| Madewell | 0.03% | 2.42x |
| Patagonia | 0.02% | 2.35x |
| Saint Laurent Paris | 0.02% | 2.35x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 2.04% | 243.58x |
| rhmodern.com | 6.32% | 240.64x |
| interiorhomescapes.com | 1.49% | 229.94x |
| duralee.com | 1.62% | 227.69x |
| rhteen.com | 5.62% | 225.70x |
| jaysonhome.com | 1.27% | 213.53x |
| easternaccents.com | 1.32% | 202.30x |
| furniturelandsouth.com | 1.34% | 192.18x |
| cb2.com | 2.41% | 189.69x |
| arhaus.com | 5.87% | 188.21x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 1.14% | 57.99x |
| Home Décor, Furniture, & Decorating | 0.07% | 56.51x |
| Office Furniture Design | 2.01% | 38.92x |
| Home Remodeling | 6.14% | 33.73x |
| Home Decoration - Crafts & Kids | 3.58% | 32.93x |
| DIY Decoration & Furniture | 6.50% | 32.29x |
| Home Remodeling | 14.31% | 29.60x |
| Bathrooms & Plumbing | 6.05% | 28.81x |
| Higher-End Fashion Brands | 1.59% | 27.86x |
| Painting & Renovation | 4.06% | 24.04x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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