Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 439.7 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 76.89% | 35.37x |
| Home Interior Design Enthusiasts | 76.01% | 34.46x |
| Apartment Furniture Shoppers | 70.73% | 33.56x |
| Home Goods Shoppers | 76.43% | 30.22x |
| Furniture Shoppers | 82.73% | 27.16x |
| Home Custom Bedroom Decorators | 51.50% | 26.65x |
| Custom Home Lighting Shoppers | 51.50% | 26.65x |
| Home Decor Shoppers | 56.37% | 24.86x |
| Online Home Decor Shoppers | 51.31% | 24.14x |
| Landscape Architects | 47.38% | 23.87x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 3.39x |
| Mens Wearhouse | 0.02% | 2.53x |
| Chicos | 0.01% | 2.47x |
| Old Navy | 0.01% | 2.27x |
| Carhartt | 0.08% | 0.74x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is rhteen.com.
| Website | Composition | Index |
| rhteen.com | 4.66% | 406.39x |
| uttermost.com | 4.96% | 340.46x |
| restorationhardware.com | 37.22% | 269.85x |
| onekingslane.com | 21.03% | 262.05x |
| rugstudio.com | 4.99% | 259.72x |
| luxedecor.com | 9.33% | 259.11x |
| decorativefabricsdirect.com | 2.92% | 248.87x |
| magnoliahomefurniture.com | 3.36% | 247.71x |
| westelm.com | 17.35% | 238.12x |
| goinglighting.com | 3.18% | 235.27x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.65% | 102.53x |
| Office Furniture Design | 1.46% | 73.28x |
| Home Remodeling | 4.75% | 59.51x |
| Home Remodeling | 12.17% | 52.27x |
| Home Decoration - Crafts & Kids | 2.61% | 52.04x |
| Bathrooms & Plumbing | 4.07% | 49.52x |
| DIY Decoration & Furniture | 8.72% | 34.51x |
| Higher-End Fashion Brands | 0.53% | 34.44x |
| Painting & Renovation | 3.75% | 30.25x |
| Cheerleading | 1.07% | 30.18x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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