Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 78 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 66.31% | 39.85x |
| Home Interior Design Enthusiasts | 65.48% | 35.06x |
| Luxury Retail Researchers | 56.23% | 34.05x |
| Home DIY Enthusiasts | 48.64% | 28.63x |
| Kitchen & Bathroom Remodelers | 51.36% | 28.21x |
| Home Custom Bedroom Decorators | 35.23% | 27.75x |
| Custom Home Lighting Shoppers | 35.23% | 27.75x |
| Landscape Architects | 50.53% | 27.70x |
| Home Design Enthusiasts | 42.59% | 26.16x |
| HGTV Enthusiasts | 54.45% | 25.76x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Curious about what else the Furniture & Home Improvement audience is interested in?
Sign Up
APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.03% | 3.12x |
| H&M | 0.02% | 2.99x |
| Jos A. Bank Clothiers | 0.02% | 2.59x |
| Gap | 0.02% | 2.53x |
| Mens Wearhouse | 0.04% | 2.20x |
| Forever 21 | 0.01% | 1.90x |
| Old Navy | 0.04% | 1.86x |
| Talbots | 0.01% | 1.82x |
| Hollister | 0.01% | 1.70x |
| Gymboree | 0.01% | 1.43x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to find more of the Furniture & Home Improvement audience in the real world?
Sign Up
WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.
| Website | Composition | Index |
| farrow-ball.com | 51.77% | 511.62x |
| remodelista.com | 50.55% | 322.72x |
| arhaus.com | 56.01% | 316.68x |
| laurelberninteriors.com | 19.05% | 190.02x |
| chrislovesjulia.com | 18.34% | 135.02x |
| carlaaston.com | 7.77% | 123.16x |
| thecreativityexchange.com | 11.55% | 109.75x |
| kylieminteriors.ca | 19.34% | 103.71x |
| nestingwithgrace.com | 6.26% | 99.11x |
| westmagnoliacharm.com | 7.29% | 94.40x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to see more of the websites the Furniture & Home Improvement audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.04% | 161.04x |
| Home Remodeling | 8.65% | 141.84x |
| DIY Decoration & Furniture | 13.60% | 78.65x |
| Furniture Shopping | 3.76% | 68.21x |
| Painting & Renovation | 1.83% | 44.51x |
| Travel, Food, Fashion & Fitness | 5.80% | 42.73x |
| Mail Order Food | 0.93% | 34.40x |
| Design Software | 5.42% | 27.96x |
| Canada Shopping - Kitchenware | 0.62% | 26.92x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 1.88% | 24.04x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to see more of the Content Affinities the Furniture & Home Improvement audience visits?
Sign Up
DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Furniture & Home Improvement audience?
Sign Up