Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 781.3 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 781.3 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 80.53% 22.23x
Home Interior Design Enthusiasts 73.88% 21.71x
Home Goods Shoppers 74.84% 21.67x
Apartment Furniture Shoppers 72.04% 21.10x
Furniture Shoppers 84.44% 17.84x
Chandelier and Lamp Shoppers 55.47% 16.81x
Custom Home Lighting Shoppers 51.17% 16.69x
Home Custom Bedroom Decorators 51.18% 16.68x
Home Decor Shoppers 59.60% 16.44x
Kitchen and Bath Professionals 53.30% 16.24x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.79x
Armani 0.05% 3.46x
Intermix 0.01% 3.26x
Lululemon 0.08% 2.78x
Kate Spade 0.05% 2.78x
Madewell 0.04% 2.65x
Ralph Lauren 0.03% 2.60x
Free People 0.04% 2.52x
Tommy Bahama 0.03% 2.45x
LL Bean 0.01% 2.29x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 1.79% 281.12x
rhmodern.com 6.20% 275.29x
rhteen.com 5.58% 249.00x
jaysonhome.com 1.58% 216.85x
uttermost.com 5.85% 209.69x
capitallightingfixture.com 2.18% 207.29x
cb2.com 1.56% 205.44x
leeindustries.com 1.60% 202.50x
jonathanadler.com 4.11% 192.17x
theshadestore.com 3.77% 178.33x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.87% 64.30x
Home Décor, Furniture, & Decorating 0.04% 60.42x
Office Furniture Design 1.74% 44.62x
Home Remodeling 5.61% 38.63x
Home Decoration - Crafts & Kids 3.05% 33.90x
Home Remodeling 12.90% 33.59x
Bathrooms & Plumbing 5.25% 32.20x
DIY Decoration & Furniture 6.38% 31.83x
Higher-End Fashion Brands 1.00% 26.57x
Painting & Renovation 3.63% 23.33x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female