Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 323.1 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 323.1 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Shoppers.

Interest Composition Index
Luxury Retail Shoppers 60.61% 38.56x
Chandelier and Lamp Shoppers 45.45% 28.73x
Parents of Teenagers Going to College 57.58% 24.75x
Christmas Decorations Shoppers 42.42% 23.58x
Stay-at-Home Parents 33.33% 20.21x
Pre-Measured Grocery Shoppers 36.36% 20.15x
Sightseeing Travelers 30.30% 19.22x
Luxury Home Fixture Shoppers 48.48% 19.10x
Business Incorporating & LLC Filing Researchers 30.30% 18.97x
Oral Hygiene Shoppers 30.30% 18.72x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Coach.

Location Composition Index
Coach 0.01% 4.51x
Chicos 0.02% 3.09x
American Eagle Outfitters 0.01% 1.83x
Maurices 0.02% 1.74x
Old Navy 0.02% 1.46x
The Childrens Place 0.01% 1.37x
Carhartt 0.04% 0.38x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 34.94% 283.82x
onekingslane.com 19.83% 274.18x
luxedecor.com 8.48% 271.54x
rugstudio.com 4.61% 271.36x
westelm.com 15.85% 248.69x
potterybarn.com 23.41% 227.23x
rhbabyandchild.com 3.93% 226.68x
pbteen.com 5.25% 209.44x
zgallerie.com 15.59% 201.70x
sisalrugs.com 3.04% 147.76x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.62% 113.81x
Furniture Shopping 39.87% 50.52x
Fashion Cluster 13.07% 38.13x
Higher-End Fashion Brands 0.49% 36.15x
Holiday Gifts 0.67% 33.57x
Travel Adventure 9.80% 28.60x
New York City Real Estate Research Cluster 9.15% 25.16x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.15% 23.66x
San Francisco Tourism 0.53% 23.22x
Concert Posters 0.31% 23.07x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female