Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 18.4 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 78.24% 59.43x
Luxury Retail Researchers 45.60% 57.63x
Home Interior Design Enthusiasts 67.36% 52.92x
Home DIY Enthusiasts 38.34% 47.12x
Home Design Enthusiasts 35.75% 46.54x
Landscape Architects 46.11% 42.09x
Major Appliance Shoppers 56.99% 41.59x
Commercial Contractors & Designers 59.07% 39.22x
Online Home Decor Shoppers 13.99% 37.62x
HGTV Enthusiasts 47.67% 36.58x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Talbots.

Location Composition Index
Talbots 0.02% 1.96x
Carhartt 0.05% 0.93x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is domino.com.

Website Composition Index
domino.com 26.19% 81.88x
mydomaine.com 29.13% 67.80x
elledecor.com 33.89% 61.76x
livingetc.com 16.13% 56.43x
pinterest.com 21.24% 55.01x
homedit.com 17.30% 53.04x
homedecorbliss.com 14.32% 50.24x
sherwin-williams.com 46.31% 44.54x
julieblanner.com 12.10% 43.08x
architecturaldigest.com 53.39% 36.96x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 17.08% 109.70x
Travel, Food, Fashion & Fitness 4.42% 46.71x
Design Software 4.63% 43.95x
Canadian Lifestyle 2.88% 24.57x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 34.77% 24.05x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 6.17% 21.45x
Los Angeles Tourism 1.65% 21.23x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.19% 21.21x
Home Decoration - Remodeling & Outdoors 22.84% 21.03x
Home Decoration Content Readers 16.98% 20.74x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female