Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 78.24% | 59.43x |
| Luxury Retail Researchers | 45.60% | 57.63x |
| Home Interior Design Enthusiasts | 67.36% | 52.92x |
| Home DIY Enthusiasts | 38.34% | 47.12x |
| Home Design Enthusiasts | 35.75% | 46.54x |
| Landscape Architects | 46.11% | 42.09x |
| Major Appliance Shoppers | 56.99% | 41.59x |
| Commercial Contractors & Designers | 59.07% | 39.22x |
| Online Home Decor Shoppers | 13.99% | 37.62x |
| HGTV Enthusiasts | 47.67% | 36.58x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.96x |
| Carhartt | 0.05% | 0.93x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is domino.com.
| Website | Composition | Index |
| domino.com | 26.19% | 81.88x |
| mydomaine.com | 29.13% | 67.80x |
| elledecor.com | 33.89% | 61.76x |
| livingetc.com | 16.13% | 56.43x |
| pinterest.com | 21.24% | 55.01x |
| homedit.com | 17.30% | 53.04x |
| homedecorbliss.com | 14.32% | 50.24x |
| sherwin-williams.com | 46.31% | 44.54x |
| julieblanner.com | 12.10% | 43.08x |
| architecturaldigest.com | 53.39% | 36.96x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 17.08% | 109.70x |
| Travel, Food, Fashion & Fitness | 4.42% | 46.71x |
| Design Software | 4.63% | 43.95x |
| Canadian Lifestyle | 2.88% | 24.57x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 34.77% | 24.05x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 6.17% | 21.45x |
| Los Angeles Tourism | 1.65% | 21.23x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.19% | 21.21x |
| Home Decoration - Remodeling & Outdoors | 22.84% | 21.03x |
| Home Decoration Content Readers | 16.98% | 20.74x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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