Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.7 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 62.84% 28.78x
Apartment Furniture Shoppers 50.46% 27.17x
Home Interior Design Enthusiasts 57.33% 26.05x
Home Goods Shoppers 55.18% 24.07x
Home Decor Shoppers 37.73% 20.26x
Online Home Decor Shoppers 36.05% 20.14x
Luxury Home Fixture Shoppers 56.01% 19.89x
Custom Home Lighting Shoppers 34.28% 19.88x
Home Custom Bedroom Decorators 34.28% 19.88x
Chandelier and Lamp Shoppers 37.80% 18.34x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.

Location Composition Index
Intermix 0.03% 3.59x
Everlane 0.01% 3.24x
Joe's Jeans 0.02% 2.77x
Armani 0.08% 2.75x
Patagonia 0.05% 2.71x
Ralph Lauren 0.03% 2.67x
Saint Laurent Paris 0.02% 2.62x
Club Monaco 0.02% 2.57x
Kate Spade 0.05% 2.49x
Levi Strauss 0.03% 2.42x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 1.48% 197.75x
rhmodern.com 5.19% 195.78x
rhteen.com 5.07% 186.01x
interiorhomescapes.com 1.23% 183.80x
hinkleylighting.com 1.23% 176.09x
jaysonhome.com 2.04% 165.44x
affordablelamps.com 1.22% 155.98x
easternaccents.com 1.05% 155.84x
arhaus.com 9.81% 155.59x
cb2.com 5.26% 155.31x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.55% 44.60x
Home Décor, Furniture, & Decorating 0.11% 35.83x
Office Furniture Design 1.55% 29.98x
Home Decoration - Crafts & Kids 4.23% 28.85x
Higher-End Fashion Brands 3.72% 28.15x
Home Remodeling 5.90% 28.13x
DIY Decoration & Furniture 6.04% 27.88x
Home Remodeling 13.49% 24.34x
Bathrooms & Plumbing 6.28% 24.17x
Travel, Food, Fashion & Fitness 4.58% 24.12x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female