Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 60.46% | 27.79x |
| Apartment Furniture Shoppers | 48.12% | 25.64x |
| Luxury Home Fixture Shoppers | 53.88% | 19.27x |
| Home Decor Shoppers | 35.04% | 19.09x |
| Online Home Decor Shoppers | 32.43% | 18.60x |
| Chandelier and Lamp Shoppers | 36.21% | 16.99x |
| Kitchen and Bath Professionals | 37.28% | 15.87x |
| Men's Shoe Shoppers | 34.33% | 15.74x |
| Parents of Teenagers Going to College | 42.55% | 15.72x |
| Landscape Architects | 31.03% | 15.60x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 2.82x |
| Joe's Jeans | 0.01% | 2.68x |
| Intermix | 0.02% | 2.68x |
| Kate Spade | 0.04% | 2.35x |
| Ralph Lauren | 0.02% | 2.32x |
| Lululemon | 0.10% | 2.15x |
| Club Monaco | 0.02% | 2.12x |
| Armani | 0.04% | 2.11x |
| Zara | 0.05% | 2.05x |
| The North Face | 0.05% | 2.05x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is curreycodealers.com.
| Website | Composition | Index |
| curreycodealers.com | 1.06% | 185.29x |
| madegoods.com | 1.31% | 175.23x |
| rhmodern.com | 5.02% | 174.94x |
| rhteen.com | 5.01% | 164.97x |
| interiorhomescapes.com | 1.19% | 162.61x |
| duralee.com | 1.32% | 161.97x |
| hinkleylighting.com | 1.56% | 149.74x |
| jaysonhome.com | 2.02% | 146.86x |
| capitallightingfixture.com | 1.56% | 142.07x |
| cb2.com | 6.47% | 137.71x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 1.50% | 39.33x |
| Home Décor, Furniture, & Decorating | 0.12% | 27.86x |
| Office Furniture Design | 1.51% | 27.52x |
| Home Decoration - Crafts & Kids | 4.24% | 25.65x |
| DIY Decoration & Furniture | 5.74% | 25.49x |
| Home Remodeling | 5.82% | 24.98x |
| Higher-End Fashion Brands | 4.04% | 23.65x |
| Travel, Food, Fashion & Fitness | 4.33% | 22.59x |
| Bathrooms & Plumbing | 6.19% | 21.96x |
| Home Remodeling | 13.07% | 21.78x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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