Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 990.6 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 990.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 74.43% 30.74x
Home Interior Design Enthusiasts 65.07% 29.26x
Apartment Furniture Shoppers 62.42% 27.30x
Home Goods Shoppers 67.50% 27.18x
Furniture Shoppers 76.71% 23.78x
Custom Home Lighting Shoppers 42.50% 21.49x
Home Custom Bedroom Decorators 42.39% 21.46x
Home Decor Shoppers 49.14% 21.28x
Chandelier and Lamp Shoppers 49.94% 21.10x
Online Home Decor Shoppers 46.09% 19.77x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Armani.

Location Composition Index
Armani 0.05% 3.74x
Lorna Jane 0.01% 3.52x
Saint Laurent Paris 0.01% 3.16x
Uniqlo 0.03% 3.15x
Free People 0.04% 2.91x
Bonobos 0.02% 2.73x
Lululemon 0.07% 2.69x
Zara 0.04% 2.64x
Madewell 0.04% 2.53x
J. Crew 0.08% 2.47x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 2.08% 266.70x
rhmodern.com 6.68% 261.23x
interiorhomescapes.com 1.33% 254.90x
duralee.com 1.53% 249.41x
rhteen.com 5.93% 236.82x
easternaccents.com 1.16% 228.03x
jaysonhome.com 1.47% 228.02x
cb2.com 1.80% 202.46x
capitallightingfixture.com 2.28% 197.86x
uttermost.com 6.14% 196.13x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.96% 63.70x
Home Décor, Furniture, & Decorating 0.06% 63.32x
Office Furniture Design 1.95% 41.29x
Home Remodeling 5.86% 37.13x
Home Decoration - Crafts & Kids 3.23% 34.18x
DIY Decoration & Furniture 6.18% 33.94x
Home Remodeling 13.41% 32.35x
Bathrooms & Plumbing 5.73% 31.45x
Higher-End Fashion Brands 1.24% 26.86x
Painting & Renovation 3.87% 24.36x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female