Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 78 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 78 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 66.31% 39.85x
Home Interior Design Enthusiasts 65.48% 35.06x
Luxury Retail Researchers 56.23% 34.05x
Home DIY Enthusiasts 48.64% 28.63x
Kitchen & Bathroom Remodelers 51.36% 28.21x
Home Custom Bedroom Decorators 35.23% 27.75x
Custom Home Lighting Shoppers 35.23% 27.75x
Landscape Architects 50.53% 27.70x
Home Design Enthusiasts 42.59% 26.16x
HGTV Enthusiasts 54.45% 25.76x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 3.12x
H&M 0.02% 2.99x
Jos A. Bank Clothiers 0.02% 2.59x
Gap 0.02% 2.53x
Mens Wearhouse 0.04% 2.20x
Forever 21 0.01% 1.90x
Old Navy 0.04% 1.86x
Talbots 0.01% 1.82x
Hollister 0.01% 1.70x
Gymboree 0.01% 1.43x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 51.77% 511.62x
remodelista.com 50.55% 322.72x
arhaus.com 56.01% 316.68x
laurelberninteriors.com 19.05% 190.02x
chrislovesjulia.com 18.34% 135.02x
carlaaston.com 7.77% 123.16x
thecreativityexchange.com 11.55% 109.75x
kylieminteriors.ca 19.34% 103.71x
nestingwithgrace.com 6.26% 99.11x
westmagnoliacharm.com 7.29% 94.40x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.04% 161.04x
Home Remodeling 8.65% 141.84x
DIY Decoration & Furniture 13.60% 78.65x
Furniture Shopping 3.76% 68.21x
Painting & Renovation 1.83% 44.51x
Travel, Food, Fashion & Fitness 5.80% 42.73x
Mail Order Food 0.93% 34.40x
Design Software 5.42% 27.96x
Canada Shopping - Kitchenware 0.62% 26.92x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.88% 24.04x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female