Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 61.96% | 26.69x |
| Apartment Furniture Shoppers | 49.48% | 25.37x |
| Luxury Home Fixture Shoppers | 55.63% | 19.02x |
| Home Decor Shoppers | 36.36% | 18.63x |
| Online Home Decor Shoppers | 32.49% | 18.40x |
| Furniture and Appliances Industry | 36.39% | 17.97x |
| Chandelier and Lamp Shoppers | 37.36% | 16.48x |
| Kitchen and Bath Professionals | 38.52% | 15.26x |
| Parents of Teenagers Going to College | 42.73% | 15.21x |
| Home Design Enthusiasts | 29.79% | 15.20x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 2.84x |
| J. Crew | 0.06% | 2.48x |
| Intermix | 0.02% | 2.47x |
| Columbia | 0.02% | 2.32x |
| Armani | 0.04% | 2.29x |
| Patagonia | 0.01% | 2.23x |
| Free People | 0.03% | 2.22x |
| Lululemon | 0.07% | 2.20x |
| Tommy Bahama | 0.04% | 2.09x |
| American Apparel | 0.05% | 2.07x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is curreycodealers.com.
| Website | Composition | Index |
| curreycodealers.com | 1.36% | 188.50x |
| bungalow5.com | 0.75% | 186.11x |
| wisteria.com | 0.66% | 169.88x |
| rhteen.com | 4.94% | 169.57x |
| duralee.com | 1.43% | 166.96x |
| interiorhomescapes.com | 1.29% | 164.91x |
| hekman.com | 0.47% | 160.84x |
| dwr.com | 0.66% | 152.86x |
| jaysonhome.com | 1.99% | 152.02x |
| easternaccents.com | 0.90% | 151.36x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 1.60% | 40.07x |
| Office Furniture Design | 1.66% | 27.71x |
| Home Decoration - Crafts & Kids | 4.20% | 26.69x |
| DIY Decoration & Furniture | 5.55% | 26.45x |
| Home Décor, Furniture, & Decorating | 0.13% | 25.44x |
| Home Remodeling | 6.03% | 25.00x |
| Travel, Food, Fashion & Fitness | 3.99% | 23.03x |
| Higher-End Fashion Brands | 4.30% | 22.85x |
| Bathrooms & Plumbing | 6.49% | 22.56x |
| Home Remodeling | 13.40% | 22.02x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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