Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 198 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 198 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 76.80% 26.78x
Apartment Furniture Shoppers 77.79% 26.30x
Home Interior Design Enthusiasts 79.38% 25.37x
Home Custom Bedroom Decorators 56.88% 21.83x
Custom Home Lighting Shoppers 56.88% 21.83x
Home Goods Shoppers 77.50% 20.41x
Home and Garden TV Fans 35.27% 20.13x
Home Decor Shoppers 61.85% 19.97x
Online Home Decor Shoppers 55.29% 19.61x
Furniture Shoppers 84.10% 19.57x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Buckle.

Location Composition Index
Buckle 0.02% 3.07x
LOFT 0.02% 2.72x
Victoria's Secret 0.02% 2.04x
Maurices 0.01% 1.05x
Carhartt 0.10% 0.92x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 30.16% 451.09x
onekingslane.com 17.14% 434.63x
westelm.com 12.65% 388.76x
potterybarn.com 18.50% 350.47x
zgallerie.com 13.20% 319.49x
farrow-ball.com 17.72% 237.04x
arhaus.com 28.35% 182.78x
jossandmain.com 8.97% 159.80x
remodelista.com 25.05% 148.45x
theglampad.com 3.55% 138.62x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 1.24% 97.29x
Home Remodeling 3.81% 72.38x
Home Remodeling 11.30% 66.76x
Bathrooms & Plumbing 2.83% 62.70x
Home Decoration - Crafts & Kids 1.47% 56.99x
Higher-End Fashion Brands 0.37% 43.39x
Holiday Gifts 0.49% 39.46x
DIY Decoration & Furniture 10.54% 38.98x
Cheerleading 0.59% 36.19x
Furniture Shopping 27.29% 33.95x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female