Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1.9 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 61.96% 26.69x
Apartment Furniture Shoppers 49.48% 25.37x
Luxury Home Fixture Shoppers 55.63% 19.02x
Home Decor Shoppers 36.36% 18.63x
Online Home Decor Shoppers 32.49% 18.40x
Furniture and Appliances Industry 36.39% 17.97x
Chandelier and Lamp Shoppers 37.36% 16.48x
Kitchen and Bath Professionals 38.52% 15.26x
Parents of Teenagers Going to College 42.73% 15.21x
Home Design Enthusiasts 29.79% 15.20x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.84x
J. Crew 0.06% 2.48x
Intermix 0.02% 2.47x
Columbia 0.02% 2.32x
Armani 0.04% 2.29x
Patagonia 0.01% 2.23x
Free People 0.03% 2.22x
Lululemon 0.07% 2.20x
Tommy Bahama 0.04% 2.09x
American Apparel 0.05% 2.07x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is curreycodealers.com.

Website Composition Index
curreycodealers.com 1.36% 188.50x
bungalow5.com 0.75% 186.11x
wisteria.com 0.66% 169.88x
rhteen.com 4.94% 169.57x
duralee.com 1.43% 166.96x
interiorhomescapes.com 1.29% 164.91x
hekman.com 0.47% 160.84x
dwr.com 0.66% 152.86x
jaysonhome.com 1.99% 152.02x
easternaccents.com 0.90% 151.36x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.60% 40.07x
Office Furniture Design 1.66% 27.71x
Home Decoration - Crafts & Kids 4.20% 26.69x
DIY Decoration & Furniture 5.55% 26.45x
Home Décor, Furniture, & Decorating 0.13% 25.44x
Home Remodeling 6.03% 25.00x
Travel, Food, Fashion & Fitness 3.99% 23.03x
Higher-End Fashion Brands 4.30% 22.85x
Bathrooms & Plumbing 6.49% 22.56x
Home Remodeling 13.40% 22.02x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999