Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 34.3 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 48.76% 47.97x
Home Interior Design Enthusiasts 69.70% 47.69x
Home Custom Bedroom Decorators 24.24% 45.28x
Custom Home Lighting Shoppers 24.24% 45.28x
Kitchen & Bathroom Remodelers 48.48% 43.02x
Home Design Enthusiasts 37.47% 38.66x
Landscape Architects 49.59% 38.26x
Home DIY Enthusiasts 40.77% 37.75x
HGTV Enthusiasts 49.86% 33.80x
Online Home Decor Shoppers 24.79% 33.67x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.06% 3.69x
Old Navy 0.04% 2.54x
Talbots 0.02% 1.96x
Express 0.02% 1.85x
Maurices 0.02% 1.66x
Carhartt 0.05% 0.80x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is kylieminteriors.ca.

Website Composition Index
kylieminteriors.ca 20.09% 117.11x
chrislovesjulia.com 22.05% 103.79x
stylebyemilyhenderson.com 29.92% 101.27x
drivenbydecor.com 13.28% 90.49x
veranda.com 17.53% 90.09x
onekindesign.com 15.56% 88.76x
domino.com 26.02% 70.80x
remodelaholic.com 10.31% 66.05x
designingidea.com 9.91% 59.56x
mydomaine.com 32.23% 54.18x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 8.55% 209.95x
DIY Decoration & Furniture 15.28% 100.22x
Design Software 5.40% 43.67x
Travel, Food, Fashion & Fitness 4.43% 37.59x
Canada Consumer Product Cluster 1.82% 28.89x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.71% 28.56x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 38.19% 21.40x
Female Lifestyle Content Readers 2.51% 21.38x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.19% 21.21x
Home Decoration - Remodeling & Outdoors 23.61% 19.83x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female