Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 73.64% | 40.43x |
| Luxury Retail Researchers | 69.93% | 36.69x |
| Home Interior Design Enthusiasts | 75.02% | 34.42x |
| Home Custom Bedroom Decorators | 48.15% | 33.52x |
| Custom Home Lighting Shoppers | 48.15% | 33.51x |
| Online Home Decor Shoppers | 47.79% | 28.41x |
| Landscape Architects | 52.80% | 28.14x |
| Home Goods Shoppers | 71.97% | 27.63x |
| Home DIY Enthusiasts | 49.89% | 26.70x |
| Home Decor Shoppers | 58.90% | 26.55x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.04% | 11.47x |
| White House Black Market | 0.03% | 4.38x |
| LOFT | 0.02% | 3.92x |
| Jos A. Bank Clothiers | 0.01% | 3.45x |
| Aeropostale | 0.01% | 2.14x |
| Express | 0.01% | 1.89x |
| Chicos | 0.01% | 1.83x |
| Victoria's Secret | 0.01% | 1.24x |
| Carhartt | 0.06% | 0.77x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.
| Website | Composition | Index |
| farrow-ball.com | 27.53% | 337.72x |
| arhaus.com | 36.69% | 240.11x |
| remodelista.com | 32.01% | 197.96x |
| laurelberninteriors.com | 16.00% | 136.21x |
| burkedecor.com | 25.51% | 129.76x |
| carlaaston.com | 6.39% | 94.42x |
| overstock.com | 15.29% | 91.20x |
| chrislovesjulia.com | 12.77% | 89.70x |
| stylebyemilyhenderson.com | 21.09% | 86.06x |
| thecreativityexchange.com | 9.75% | 85.12x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 3.58% | 126.32x |
| Home Remodeling | 10.30% | 110.87x |
| Bathrooms & Plumbing | 2.24% | 106.70x |
| Home Decoration - Crafts & Kids | 1.02% | 89.12x |
| DIY Decoration & Furniture | 11.03% | 60.17x |
| Furniture Shopping | 21.72% | 53.03x |
| Custom Gifts | 1.26% | 47.17x |
| Painting & Renovation | 2.43% | 39.95x |
| Pre-Built Home Researchers | 0.94% | 35.91x |
| Mail Order Food | 1.76% | 32.89x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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