
Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
Interest | Composition | Index |
Luxury Retail Researchers | 48.76% | 47.97x |
Home Interior Design Enthusiasts | 69.70% | 47.69x |
Home Custom Bedroom Decorators | 24.24% | 45.28x |
Custom Home Lighting Shoppers | 24.24% | 45.28x |
Kitchen & Bathroom Remodelers | 48.48% | 43.02x |
Home Design Enthusiasts | 37.47% | 38.66x |
Landscape Architects | 49.59% | 38.26x |
Home DIY Enthusiasts | 40.77% | 37.75x |
HGTV Enthusiasts | 49.86% | 33.80x |
Online Home Decor Shoppers | 24.79% | 33.67x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Curious about what else the Furniture & Home Improvement audience is interested in?
Sign Up

APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Victoria's Secret.
Location | Composition | Index |
Victoria's Secret | 0.06% | 3.69x |
Old Navy | 0.04% | 2.54x |
Talbots | 0.02% | 1.96x |
Express | 0.02% | 1.85x |
Maurices | 0.02% | 1.66x |
Carhartt | 0.05% | 0.80x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to find more of the Furniture & Home Improvement audience in the real world?
Sign Up

WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is kylieminteriors.ca.
Website | Composition | Index |
kylieminteriors.ca | 20.09% | 117.11x |
chrislovesjulia.com | 22.05% | 103.79x |
stylebyemilyhenderson.com | 29.92% | 101.27x |
drivenbydecor.com | 13.28% | 90.49x |
veranda.com | 17.53% | 90.09x |
onekindesign.com | 15.56% | 88.76x |
domino.com | 26.02% | 70.80x |
remodelaholic.com | 10.31% | 66.05x |
designingidea.com | 9.91% | 59.56x |
mydomaine.com | 32.23% | 54.18x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to see more of the websites the Furniture & Home Improvement audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
Content Affinity | Composition | Index |
Home Remodeling | 8.55% | 209.95x |
DIY Decoration & Furniture | 15.28% | 100.22x |
Design Software | 5.40% | 43.67x |
Travel, Food, Fashion & Fitness | 4.43% | 37.59x |
Canada Consumer Product Cluster | 1.82% | 28.89x |
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 1.71% | 28.56x |
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 38.19% | 21.40x |
Female Lifestyle Content Readers | 2.51% | 21.38x |
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.19% | 21.21x |
Home Decoration - Remodeling & Outdoors | 23.61% | 19.83x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Want to see more of the Content Affinities the Furniture & Home Improvement audience visits?
Sign Up

DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Furniture & Home Improvement audience?
Sign Up