Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 583.6 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 583.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 77.64% 33.05x
Home Interior Design Enthusiasts 75.03% 32.25x
Apartment Furniture Shoppers 69.22% 31.79x
Home Goods Shoppers 76.57% 28.31x
Furniture Shoppers 84.03% 25.83x
Home Custom Bedroom Decorators 49.65% 24.72x
Custom Home Lighting Shoppers 49.65% 24.72x
Home Decor Shoppers 54.71% 23.97x
Online Home Decor Shoppers 49.60% 23.36x
Landscape Architects 46.59% 22.33x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 4.44x
Lululemon 0.03% 4.20x
Hugo Boss 0.02% 4.19x
Kate Spade 0.01% 3.51x
J. Crew 0.02% 2.69x
White House Black Market 0.02% 2.07x
Michael Kors 0.02% 2.00x
Gap 0.03% 1.93x
Banana Republic 0.02% 1.91x
Urban Outfitters 0.01% 1.77x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is rhmodern.com.

Website Composition Index
rhmodern.com 5.60% 345.39x
rhteen.com 5.14% 314.37x
uttermost.com 5.49% 266.49x
jonathanadler.com 3.85% 240.44x
theshadestore.com 3.34% 225.85x
restorationhardware.com 39.99% 207.86x
rugstudio.com 5.34% 204.45x
onekingslane.com 22.21% 203.69x
luxedecor.com 10.02% 203.34x
magnoliahomefurniture.com 3.63% 195.15x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.72% 83.96x
Office Furniture Design 1.73% 62.72x
Home Remodeling 5.06% 49.79x
Home Remodeling 12.41% 44.73x
Home Decoration - Crafts & Kids 2.76% 43.62x
Bathrooms & Plumbing 4.76% 42.97x
DIY Decoration & Furniture 7.60% 36.21x
Higher-End Fashion Brands 0.67% 31.72x
Painting & Renovation 3.72% 29.41x
Cheerleading 1.16% 24.78x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female