Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 67.12% | 37.16x |
| Home Interior Design Enthusiasts | 65.93% | 34.00x |
| Luxury Retail Researchers | 58.88% | 33.49x |
| Home Custom Bedroom Decorators | 39.76% | 28.41x |
| Custom Home Lighting Shoppers | 39.76% | 28.41x |
| Home DIY Enthusiasts | 45.28% | 26.11x |
| Kitchen & Bathroom Remodelers | 49.45% | 25.68x |
| Home Goods Shoppers | 63.38% | 25.37x |
| Landscape Architects | 45.20% | 25.26x |
| Furniture Shoppers | 72.47% | 25.17x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.
| Website | Composition | Index |
| farrow-ball.com | 38.40% | 366.38x |
| arhaus.com | 43.63% | 264.73x |
| remodelista.com | 41.76% | 209.58x |
| industrywest.com | 9.77% | 186.53x |
| burkedecor.com | 25.06% | 179.22x |
| roomfortuesday.com | 7.27% | 163.40x |
| laurelberninteriors.com | 17.20% | 146.52x |
| mariakillam.com | 5.76% | 116.91x |
| curatedinterior.com | 4.78% | 109.58x |
| scandinaviandesigns.com | 5.34% | 108.71x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.74% | 125.08x |
| Bathrooms & Plumbing | 1.46% | 117.22x |
| Home Remodeling | 9.31% | 112.78x |
| DIY Decoration & Furniture | 11.80% | 63.45x |
| Furniture Shopping | 13.65% | 52.81x |
| Painting & Renovation | 1.96% | 38.04x |
| Travel, Food, Fashion & Fitness | 5.59% | 33.21x |
| Custom Gifts | 0.51% | 32.88x |
| Pre-Built Home Researchers | 0.51% | 31.87x |
| Mail Order Food | 1.25% | 27.47x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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