Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 48.76% | 47.97x |
| Home Interior Design Enthusiasts | 69.70% | 47.69x |
| Home Custom Bedroom Decorators | 24.24% | 45.28x |
| Custom Home Lighting Shoppers | 24.24% | 45.28x |
| Kitchen & Bathroom Remodelers | 48.48% | 43.02x |
| Home Design Enthusiasts | 37.47% | 38.66x |
| Landscape Architects | 49.59% | 38.26x |
| Home DIY Enthusiasts | 40.77% | 37.75x |
| HGTV Enthusiasts | 49.86% | 33.80x |
| Online Home Decor Shoppers | 24.79% | 33.67x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.06% | 3.69x |
| Old Navy | 0.04% | 2.54x |
| Talbots | 0.02% | 1.96x |
| Express | 0.02% | 1.85x |
| Maurices | 0.02% | 1.66x |
| Carhartt | 0.05% | 0.80x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is kylieminteriors.ca.
| Website | Composition | Index |
| kylieminteriors.ca | 20.09% | 117.11x |
| chrislovesjulia.com | 22.05% | 103.79x |
| stylebyemilyhenderson.com | 29.92% | 101.27x |
| drivenbydecor.com | 13.28% | 90.49x |
| veranda.com | 17.53% | 90.09x |
| onekindesign.com | 15.56% | 88.76x |
| domino.com | 26.02% | 70.80x |
| remodelaholic.com | 10.31% | 66.05x |
| designingidea.com | 9.91% | 59.56x |
| mydomaine.com | 32.23% | 54.18x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 8.55% | 209.95x |
| DIY Decoration & Furniture | 15.28% | 100.22x |
| Design Software | 5.40% | 43.67x |
| Travel, Food, Fashion & Fitness | 4.43% | 37.59x |
| Canada Consumer Product Cluster | 1.82% | 28.89x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 1.71% | 28.56x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 38.19% | 21.40x |
| Female Lifestyle Content Readers | 2.51% | 21.38x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.19% | 21.21x |
| Home Decoration - Remodeling & Outdoors | 23.61% | 19.83x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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