Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 62.84% | 28.78x |
| Apartment Furniture Shoppers | 50.46% | 27.17x |
| Home Interior Design Enthusiasts | 57.33% | 26.05x |
| Home Goods Shoppers | 55.18% | 24.07x |
| Home Decor Shoppers | 37.73% | 20.26x |
| Online Home Decor Shoppers | 36.05% | 20.14x |
| Luxury Home Fixture Shoppers | 56.01% | 19.89x |
| Custom Home Lighting Shoppers | 34.28% | 19.88x |
| Home Custom Bedroom Decorators | 34.28% | 19.88x |
| Chandelier and Lamp Shoppers | 37.80% | 18.34x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.03% | 3.59x |
| Everlane | 0.01% | 3.24x |
| Joe's Jeans | 0.02% | 2.77x |
| Armani | 0.08% | 2.75x |
| Patagonia | 0.05% | 2.71x |
| Ralph Lauren | 0.03% | 2.67x |
| Saint Laurent Paris | 0.02% | 2.62x |
| Club Monaco | 0.02% | 2.57x |
| Kate Spade | 0.05% | 2.49x |
| Levi Strauss | 0.03% | 2.42x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 1.48% | 197.75x |
| rhmodern.com | 5.19% | 195.78x |
| rhteen.com | 5.07% | 186.01x |
| interiorhomescapes.com | 1.23% | 183.80x |
| hinkleylighting.com | 1.23% | 176.09x |
| jaysonhome.com | 2.04% | 165.44x |
| affordablelamps.com | 1.22% | 155.98x |
| easternaccents.com | 1.05% | 155.84x |
| arhaus.com | 9.81% | 155.59x |
| cb2.com | 5.26% | 155.31x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 1.55% | 44.60x |
| Home Décor, Furniture, & Decorating | 0.11% | 35.83x |
| Office Furniture Design | 1.55% | 29.98x |
| Home Decoration - Crafts & Kids | 4.23% | 28.85x |
| Higher-End Fashion Brands | 3.72% | 28.15x |
| Home Remodeling | 5.90% | 28.13x |
| DIY Decoration & Furniture | 6.04% | 27.88x |
| Home Remodeling | 13.49% | 24.34x |
| Bathrooms & Plumbing | 6.28% | 24.17x |
| Travel, Food, Fashion & Fitness | 4.58% | 24.12x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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