Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 1 Million Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 74.23% 28.13x
Home Interior Design Enthusiasts 66.40% 27.30x
Apartment Furniture Shoppers 64.62% 25.26x
Home Goods Shoppers 68.02% 25.12x
Furniture Shoppers 77.33% 21.89x
Custom Home Lighting Shoppers 44.59% 20.29x
Home Custom Bedroom Decorators 44.57% 20.28x
Home Decor Shoppers 51.10% 20.00x
Chandelier and Lamp Shoppers 50.34% 19.82x
Online Home Decor Shoppers 49.08% 19.08x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Intermix.

Location Composition Index
Intermix 0.03% 3.72x
Supreme 0.03% 3.55x
Bonobos 0.28% 3.07x
Everlane 0.02% 2.99x
Topshop 0.06% 2.64x
Lorna Jane 0.01% 2.59x
Armani 0.06% 2.55x
Madewell 0.03% 2.42x
Patagonia 0.02% 2.35x
Saint Laurent Paris 0.02% 2.35x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.

Website Composition Index
madegoods.com 2.04% 243.58x
rhmodern.com 6.32% 240.64x
interiorhomescapes.com 1.49% 229.94x
duralee.com 1.62% 227.69x
rhteen.com 5.62% 225.70x
jaysonhome.com 1.27% 213.53x
easternaccents.com 1.32% 202.30x
furniturelandsouth.com 1.34% 192.18x
cb2.com 2.41% 189.69x
arhaus.com 5.87% 188.21x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 1.14% 57.99x
Home Décor, Furniture, & Decorating 0.07% 56.51x
Office Furniture Design 2.01% 38.92x
Home Remodeling 6.14% 33.73x
Home Decoration - Crafts & Kids 3.58% 32.93x
DIY Decoration & Furniture 6.50% 32.29x
Home Remodeling 14.31% 29.60x
Bathrooms & Plumbing 6.05% 28.81x
Higher-End Fashion Brands 1.59% 27.86x
Painting & Renovation 4.06% 24.04x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female