Dstillery Audiences

FURNITURE & HOME IMPROVEMENT

Audience Size: 114.6 Thousand Devices

Explore the Furniture & Home Improvement Audience

Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.

Dstillery Crafted Audiences

INTERESTS

The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Furniture & Home Improvement audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 67.12% 37.16x
Home Interior Design Enthusiasts 65.93% 34.00x
Luxury Retail Researchers 58.88% 33.49x
Home Custom Bedroom Decorators 39.76% 28.41x
Custom Home Lighting Shoppers 39.76% 28.41x
Home DIY Enthusiasts 45.28% 26.11x
Kitchen & Bathroom Remodelers 49.45% 25.68x
Home Goods Shoppers 63.38% 25.37x
Landscape Architects 45.20% 25.26x
Furniture Shoppers 72.47% 25.17x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.19x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Web Insights

WEBSITES

The Furniture & Home Improvement audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Furniture & Home Improvement audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 38.40% 366.38x
arhaus.com 43.63% 264.73x
remodelista.com 41.76% 209.58x
industrywest.com 9.77% 186.53x
burkedecor.com 25.06% 179.22x
roomfortuesday.com 7.27% 163.40x
laurelberninteriors.com 17.20% 146.52x
mariakillam.com 5.76% 116.91x
curatedinterior.com 4.78% 109.58x
scandinaviandesigns.com 5.34% 108.71x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.74% 125.08x
Bathrooms & Plumbing 1.46% 117.22x
Home Remodeling 9.31% 112.78x
DIY Decoration & Furniture 11.80% 63.45x
Furniture Shopping 13.65% 52.81x
Painting & Renovation 1.96% 38.04x
Travel, Food, Fashion & Fitness 5.59% 33.21x
Custom Gifts 0.51% 32.88x
Pre-Built Home Researchers 0.51% 31.87x
Mail Order Food 1.25% 27.47x
Composition Percentage: The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female