Explore the Furniture & Home Improvement Audience
Below you'll find more information about the Furniture & Home Improvement audience, broken down in different categories based on their digital and physical behaviors. These are 990.6 thousand unique devices whose actions qualify for the Furniture & Home Improvement audience.
INTERESTS
The Furniture & Home Improvement audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Furniture & Home Improvement audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 74.43% | 30.74x |
| Home Interior Design Enthusiasts | 65.07% | 29.26x |
| Apartment Furniture Shoppers | 62.42% | 27.30x |
| Home Goods Shoppers | 67.50% | 27.18x |
| Furniture Shoppers | 76.71% | 23.78x |
| Custom Home Lighting Shoppers | 42.50% | 21.49x |
| Home Custom Bedroom Decorators | 42.39% | 21.46x |
| Home Decor Shoppers | 49.14% | 21.28x |
| Chandelier and Lamp Shoppers | 49.94% | 21.10x |
| Online Home Decor Shoppers | 46.09% | 19.77x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Interest attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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APPAREL RETAILERS
The Furniture & Home Improvement audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Furniture & Home Improvement audience is Armani.
| Location | Composition | Index |
| Armani | 0.05% | 3.74x |
| Lorna Jane | 0.01% | 3.52x |
| Saint Laurent Paris | 0.01% | 3.16x |
| Uniqlo | 0.03% | 3.15x |
| Free People | 0.04% | 2.91x |
| Bonobos | 0.02% | 2.73x |
| Lululemon | 0.07% | 2.69x |
| Zara | 0.04% | 2.64x |
| Madewell | 0.04% | 2.53x |
| J. Crew | 0.08% | 2.47x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Location attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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WEBSITES
The Furniture & Home Improvement audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Furniture & Home Improvement audience is madegoods.com.
| Website | Composition | Index |
| madegoods.com | 2.08% | 266.70x |
| rhmodern.com | 6.68% | 261.23x |
| interiorhomescapes.com | 1.33% | 254.90x |
| duralee.com | 1.53% | 249.41x |
| rhteen.com | 5.93% | 236.82x |
| easternaccents.com | 1.16% | 228.03x |
| jaysonhome.com | 1.47% | 228.02x |
| cb2.com | 1.80% | 202.46x |
| capitallightingfixture.com | 2.28% | 197.86x |
| uttermost.com | 6.14% | 196.13x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Web attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Furniture & Home Improvement audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.96% | 63.70x |
| Home Décor, Furniture, & Decorating | 0.06% | 63.32x |
| Office Furniture Design | 1.95% | 41.29x |
| Home Remodeling | 5.86% | 37.13x |
| Home Decoration - Crafts & Kids | 3.23% | 34.18x |
| DIY Decoration & Furniture | 6.18% | 33.94x |
| Home Remodeling | 13.41% | 32.35x |
| Bathrooms & Plumbing | 5.73% | 31.45x |
| Higher-End Fashion Brands | 1.24% | 26.86x |
| Painting & Renovation | 3.87% | 24.36x |
Composition Percentage:
The overlap percentage between the Furniture & Home Improvement audience and the Content Affinity attribute.
Index: A comparison of the Furniture & Home Improvement audience to the internet population.
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DEMOGRAPHICS
The Furniture & Home Improvement audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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