Dstillery Audiences

GADGETS

Audience Size: 91.2 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 91.2 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is RC Helicopters and Drones Hobbyists.

Interest Composition Index
RC Helicopters and Drones Hobbyists 47.22% 19.60x
High End TV Shoppers 40.10% 19.44x
Mobile Phone Comparison Shoppers 34.88% 18.08x
Sale Seekers 30.37% 17.44x
Android Fans 32.24% 17.27x
Telecom Industry 29.21% 16.14x
Camera Shoppers 43.43% 16.04x
IT Decision Makers 28.46% 15.95x
Home Networking Researchers 37.57% 15.85x
Sony Fans 36.06% 15.74x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.19x
Gap 0.08% 1.13x
Forever 21 0.02% 0.71x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 60.33% 436.07x
robotshop.com 9.21% 109.05x
17track.net 5.34% 76.82x
3dprint.com 4.24% 75.36x
newegg.com 15.13% 67.37x
batteryuniversity.com 4.73% 65.69x
digikey.com 11.77% 62.35x
crutchfield.com 5.20% 54.95x
mouser.com 10.70% 54.17x
phandroid.com 3.35% 53.77x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 11.25% 127.85x
Robotics 9.80% 77.47x
Electronic Cabling 5.14% 39.55x
Airsoft & Paintball Equipment 1.74% 30.53x
Mobile Phone Networks 8.62% 29.07x
Amateur Radios 7.78% 28.94x
Home Improvement Contractor 5.63% 28.83x
Telescopes 2.90% 27.39x
Phone & Computer Game Downloaders 9.20% 26.94x
High-End Audio 12.89% 26.23x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.