Dstillery Audiences

GADGETS

Audience Size: 14.5 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 14.5 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 56.79% 23.44x
Sale Seekers 50.00% 23.03x
Product Manuals Researchers 55.56% 22.86x
High End TV Shoppers 52.47% 21.97x
Android Fans 50.00% 20.75x
RC Helicopters and Drones Hobbyists 56.17% 20.60x
Big Box Shoppers 49.38% 20.58x
Mobile Phone Comparison Shoppers 50.00% 20.30x
Discount Big Box Shoppers 45.06% 20.19x
Electronics Shoppers 50.62% 20.14x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Aeropostale.

Location Composition Index
Aeropostale 0.07% 2.03x
Michael Kors 0.04% 1.91x
Brooks Brothers 0.05% 1.88x
Belk 0.02% 1.84x
Madewell 0.02% 1.81x
Forever 21 0.04% 1.76x
Uniqlo 0.02% 1.72x
Ann Taylor 0.03% 1.72x
Gymboree 0.04% 1.64x
Lululemon 0.03% 1.59x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is gsmarena.com.

Website Composition Index
gsmarena.com 19.38% 35.92x
wondershare.com 16.61% 35.57x
walmart.com 17.20% 33.86x
sweetwater.com 15.78% 32.54x
xda-developers.com 30.32% 30.55x
usa.canon.com 11.03% 30.52x
androidpolice.com 23.56% 28.75x
trustedreviews.com 20.08% 28.43x
manualslib.com 36.83% 27.93x
avsforum.com 10.16% 27.34x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 7.18% 66.16x
Mobile Phone Networks 6.40% 63.31x
Electrical Engineering 6.66% 56.80x
Clean Energy 3.52% 49.04x
Online Media Converters 4.18% 45.26x
Amateur Radios 6.01% 44.72x
Auto Body Upkeep & Repair Researchers 5.74% 41.20x
Lighting & Power 3.26% 40.78x
Electronic Accessories 18.28% 39.36x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.22% 38.21x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male