Dstillery Audiences

GADGETS

Audience Size: 46.5 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.27% 19.61x
Electronics Shoppers 50.42% 19.14x
Ebay Shoppers 49.93% 19.04x
High End TV Shoppers 49.80% 18.77x
RC Helicopters and Drones Hobbyists 57.20% 18.69x
Camera Shoppers 51.70% 17.84x
Model Aircraft and Rocket Hobbyists 55.73% 17.75x
Power Tools Shoppers 46.26% 17.57x
Puzzle Enthusiasts 48.24% 17.28x
Android Fans 43.74% 17.19x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is REI.

Location Composition Index
REI 0.04% 2.57x
Ralph Lauren 0.02% 2.00x
Columbia 0.02% 1.97x
Belk 0.02% 1.84x
Kate Spade 0.04% 1.83x
Club Monaco 0.02% 1.77x
Patagonia 0.02% 1.74x
American Apparel 0.04% 1.56x
Uniqlo 0.02% 1.52x
Carhartt 0.02% 1.43x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 66.35% 607.40x
gearbest.com 26.44% 111.97x
digikey.com 8.08% 73.45x
harborfreight.com 10.25% 71.93x
kodi.tv 6.51% 57.52x
rapidtables.com 5.19% 45.81x
mouser.com 10.63% 45.23x
androidheadlines.com 4.87% 44.02x
sportsmanswarehouse.com 5.43% 41.23x
oreillyauto.com 7.86% 40.76x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 12.65% 148.37x
Robotics 9.11% 93.34x
Home Improvement Contractor 3.60% 55.28x
Electronic Cabling 4.44% 48.39x
Airsoft & Paintball Equipment 2.11% 44.64x
Phone & Computer Game Downloaders 7.36% 40.73x
Canadian Construction & Renovation Research Cluster 1.07% 39.02x
Mobile Phone Networks 8.21% 37.94x
Professional Audio Visual 1.49% 37.27x
Assorted Topics (Power Trains, Drones, Web Design) 4.59% 36.60x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male