Dstillery Audiences

GADGETS

Audience Size: 20.2 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 52.09% 21.95x
Ebay Shoppers 53.95% 21.72x
RC Helicopters and Drones Hobbyists 54.42% 20.12x
Electronics Shoppers 50.23% 19.72x
High End TV Shoppers 47.44% 19.41x
Mobile Phone Comparison Shoppers 47.44% 19.40x
Sale Seekers 43.72% 19.39x
Spy Gadgets Shoppers 49.30% 19.13x
Android Fans 45.58% 19.07x
Power Tools Shoppers 47.44% 18.82x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Aeropostale.

Location Composition Index
Aeropostale 0.07% 2.03x
Michael Kors 0.04% 1.91x
Brooks Brothers 0.05% 1.88x
Belk 0.02% 1.84x
Madewell 0.02% 1.81x
Old Navy 0.08% 1.76x
Forever 21 0.04% 1.76x
Uniqlo 0.02% 1.72x
Ann Taylor 0.03% 1.72x
Gymboree 0.04% 1.64x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is gsmarena.com.

Website Composition Index
gsmarena.com 18.36% 35.61x
lenovo.com 10.20% 34.05x
userbenchmark.com 8.61% 31.57x
easeus.com 11.74% 29.28x
dell.com 11.72% 29.14x
xda-developers.com 29.74% 28.28x
walmart.com 22.85% 27.56x
avsforum.com 9.98% 27.10x
trustedreviews.com 19.73% 26.57x
wondershare.com 17.13% 26.56x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 11.58% 220.91x
Assorted Topics (Power Trains, Drones, Web Design) 6.13% 56.48x
Mobile Phone Networks 6.71% 53.67x
Electrical Engineering 7.20% 46.30x
Phone & Computer Game Downloaders 3.79% 44.45x
Vaping 3.50% 43.78x
Clean Energy 3.70% 41.30x
Online Media Converters 4.77% 38.13x
Auto Body Upkeep & Repair Researchers 6.23% 37.92x
Amateur Radios 6.32% 36.57x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male