Dstillery Audiences

GADGETS

Audience Size: 86.1 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 86.1 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is RC Helicopters and Drones Hobbyists.

Interest Composition Index
RC Helicopters and Drones Hobbyists 44.46% 20.17x
High End TV Shoppers 40.34% 18.92x
Ebay Shoppers 34.97% 18.43x
Mobile Phone Comparison Shoppers 33.64% 18.33x
Android Fans 31.44% 17.87x
Product Manuals Researchers 38.06% 17.82x
Sale Seekers 31.14% 17.63x
Electronics Shoppers 40.27% 17.54x
Camera Shoppers 42.90% 16.93x
Puzzle Enthusiasts 30.97% 16.36x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Zumiez.

Location Composition Index
Zumiez 0.07% 2.10x
Hollister 0.03% 1.61x
Tommy Bahama 0.03% 1.60x
Old Navy 0.09% 1.50x
Banana Republic 0.06% 1.42x
Mens Wearhouse 0.29% 1.32x
Zara 0.03% 1.30x
Express 0.03% 1.23x
REI 0.02% 1.20x
Journeys 0.05% 1.16x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 57.50% 483.89x
gearbest.com 17.69% 108.46x
robotshop.com 8.50% 102.19x
digikey.com 9.04% 71.55x
newegg.com 11.48% 67.52x
asus.com 7.54% 65.18x
batteryuniversity.com 4.44% 63.96x
oneplus.net 3.63% 58.10x
zeppy.io 3.14% 51.90x
androidheadlines.com 4.21% 51.03x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 10.94% 115.16x
Robotics 9.10% 81.34x
Electronic Cabling 4.36% 41.03x
Home Improvement Contractor 4.54% 35.86x
Professional Audio Visual 1.62% 33.31x
Telescopes 2.85% 33.28x
Mobile Phone Networks 8.35% 32.31x
Airsoft & Paintball Equipment 1.68% 31.85x
Phone & Computer Game Downloaders 8.11% 29.36x
Amateur Radios 7.40% 28.52x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male