Dstillery Audiences

GADGETS

Audience Size: 31.7 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 53.81% 18.64x
RC Helicopters and Drones Hobbyists 59.34% 17.69x
High End TV Shoppers 53.22% 17.33x
Power Tools Shoppers 50.58% 16.97x
Ebay Shoppers 58.22% 16.80x
Model Aircraft and Rocket Hobbyists 56.42% 16.23x
Android Fans 46.25% 16.15x
Metal Detecting Enthusiasts 46.10% 15.98x
Electronics Shoppers 53.00% 15.95x
Mobile Phone Comparison Shoppers 48.09% 15.88x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.06% 2.03x
Gymboree 0.06% 1.96x
Brooks Brothers 0.05% 1.88x
Belk 0.02% 1.84x
Madewell 0.02% 1.81x
Uniqlo 0.02% 1.72x
Ann Taylor 0.03% 1.72x
Old Navy 0.09% 1.69x
Johnston and Murphy 0.02% 1.52x
Forever 21 0.06% 1.48x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is gearbest.com.

Website Composition Index
gearbest.com 27.93% 111.03x
mouser.com 9.77% 51.97x
cheaperthandirt.com 9.64% 39.37x
saferwholesale.com 8.68% 35.36x
gsmarena.com 16.02% 34.83x
geforce.com 5.26% 33.02x
everymac.com 6.19% 32.63x
howardforums.com 5.32% 32.57x
apkpure.com 8.55% 32.23x
westmarine.com 5.90% 31.36x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 13.58% 179.96x
Robotics 7.68% 107.59x
Home Improvement Contractor 2.08% 61.01x
Airsoft & Paintball Equipment 2.11% 48.42x
Phone & Computer Game Downloaders 6.62% 47.23x
Assorted Topics (Power Trains, Drones, Web Design) 5.38% 47.01x
Mobile Phone Networks 7.77% 43.25x
Electronic Cabling 2.83% 42.64x
Discount Shopping 4.66% 42.30x
Professional Audio Visual 1.12% 36.05x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male