Dstillery Audiences

GADGETS

Audience Size: 57.3 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 23.73x
Model Aircraft and Rocket Hobbyists 45.31% 20.11x
RC Helicopters and Drones Hobbyists 47.91% 19.61x
Electronics Shoppers 43.41% 19.57x
Product Manuals Researchers 40.04% 18.98x
Camera Shoppers 44.47% 18.26x
High End TV Shoppers 41.17% 18.06x
Sale Seekers 35.16% 17.44x
Ebay Shoppers 39.78% 17.31x
Laptop Researchers 35.79% 16.92x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Carhartt.

Location Composition Index
Carhartt 0.02% 6.56x
Express Outlets 0.05% 5.56x
Tommy Bahama 0.15% 4.90x
Columbia 0.05% 3.57x
Lorna Jane 0.02% 3.52x
Calvin Klein 0.02% 3.13x
Topshop 0.04% 2.91x
Club Monaco 0.05% 2.48x
Intermix 0.02% 2.43x
Charlotte Russe 0.11% 2.36x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 63.43% 432.62x
robotshop.com 9.05% 92.21x
gearbest.com 23.00% 80.88x
asus.com 7.23% 65.30x
digikey.com 9.25% 63.11x
batteryuniversity.com 5.34% 52.96x
newegg.com 12.33% 51.30x
harborfreight.com 12.87% 47.74x
kodi.tv 7.09% 44.55x
mouser.com 10.98% 41.36x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 12.78% 101.39x
Robotics 9.74% 74.05x
Content Streamers & Downloaders 0.55% 55.97x
Electronic Cabling 4.07% 54.99x
Handyman Tools 0.11% 43.78x
Assorted Topics (Insurance, Travel, Viral Media) 0.11% 34.96x
Home Improvement Contractor 4.62% 33.85x
Electrical Engineering 9.16% 32.53x
Professional Audio Visual 1.47% 31.95x
Home Décor, Furniture, & Decorating 0.07% 29.67x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male