Dstillery Audiences

GADGETS

Audience Size: 55.8 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 23.73x
Electronics Shoppers 45.26% 21.17x
Model Aircraft and Rocket Hobbyists 48.41% 20.43x
Product Manuals Researchers 42.38% 20.21x
RC Helicopters and Drones Hobbyists 49.69% 20.01x
Ebay Shoppers 42.85% 19.58x
High End TV Shoppers 43.89% 19.17x
Camera Shoppers 47.11% 18.99x
Puzzle Enthusiasts 38.54% 18.31x
Android Fans 37.59% 18.02x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 7.27x
Express Outlets 0.05% 5.56x
Lorna Jane 0.02% 3.52x
Calvin Klein 0.02% 3.46x
Ralph Lauren 0.04% 2.39x
Saint Laurent Paris 0.02% 2.26x
Journeys 0.12% 2.25x
LL Bean 0.02% 2.19x
REI 0.03% 1.80x
Free People 0.04% 1.71x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 63.53% 417.61x
robotshop.com 9.00% 86.59x
gearbest.com 24.51% 75.15x
asus.com 6.91% 62.93x
digikey.com 8.97% 57.24x
batteryuniversity.com 5.33% 47.98x
harborfreight.com 12.05% 46.67x
kodi.tv 7.01% 43.00x
newegg.com 12.52% 39.87x
tanga.com 3.65% 39.77x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 12.10% 114.63x
Handyman Tools 0.16% 80.76x
Robotics 9.31% 77.78x
Content Streamers & Downloaders 0.39% 62.39x
Home Improvement Contractor 4.17% 41.56x
Electronic Cabling 4.49% 40.47x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.30% 38.71x
Phone & Computer Game Downloaders 7.74% 33.55x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 33.17x
Professional Audio Visual 1.70% 32.88x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male