Dstillery Audiences

GADGETS

Audience Size: 40.2 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.86% 21.18x
Electronics Shoppers 50.51% 21.05x
Ebay Shoppers 51.61% 20.93x
High End TV Shoppers 50.26% 20.68x
RC Helicopters and Drones Hobbyists 57.85% 20.49x
Power Tools Shoppers 47.51% 19.74x
Camera Shoppers 50.16% 19.40x
Camera Review Readers 41.93% 19.02x
Sale Seekers 40.73% 18.90x
Android Fans 44.58% 18.87x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is American Apparel.

Location Composition Index
American Apparel 0.05% 2.38x
American Eagle Outfitters 0.08% 2.03x
Aeropostale 0.08% 1.88x
Belk 0.02% 1.84x
Kate Spade 0.04% 1.83x
Madewell 0.02% 1.81x
Forever 21 0.05% 1.67x
Mens Wearhouse 0.08% 1.64x
Zara 0.02% 1.64x
Free People 0.03% 1.63x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is gearbest.com.

Website Composition Index
gearbest.com 27.56% 94.13x
oreillyauto.com 7.34% 49.70x
mouser.com 10.19% 45.90x
cheaperthandirt.com 10.09% 40.84x
gsmarena.com 15.14% 38.17x
grabagun.com 5.26% 37.82x
howardforums.com 5.43% 37.34x
versus.com 5.77% 35.47x
userbenchmark.com 7.15% 34.37x
avsforum.com 9.54% 34.25x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 13.02% 170.55x
Robotics 8.74% 107.18x
Home Improvement Contractor 3.20% 67.14x
Electronic Cabling 3.75% 48.64x
Assorted Topics (Power Trains, Drones, Web Design) 5.13% 48.22x
Airsoft & Paintball Equipment 2.03% 46.48x
Phone & Computer Game Downloaders 7.33% 46.21x
Mobile Phone Networks 7.98% 42.37x
Discount Shopping 5.56% 41.34x
Telescopes 2.35% 39.55x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male