Dstillery Audiences

GADGETS

Audience Size: 97.7 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 97.7 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is RC Helicopters and Drones Hobbyists.

Interest Composition Index
RC Helicopters and Drones Hobbyists 43.78% 19.22x
High End TV Shoppers 38.44% 18.70x
Mobile Phone Comparison Shoppers 32.79% 17.32x
Sale Seekers 28.31% 17.25x
Product Manuals Researchers 36.65% 17.03x
Android Fans 30.77% 16.83x
Electronics Shoppers 41.22% 16.47x
Camera Shoppers 40.96% 16.42x
Home Networking Researchers 35.29% 16.01x
IT Decision Makers 28.06% 15.28x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Gap.

Location Composition Index
Gap 0.09% 1.04x
Carhartt 0.18% 0.98x
Victoria's Secret 0.04% 0.61x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is geekbuying.com.

Website Composition Index
geekbuying.com 39.80% 763.46x
tomtop.com 58.20% 416.52x
itechdeals.com 5.98% 114.72x
gearbest.com 11.80% 105.33x
robotshop.com 8.78% 96.25x
17track.net 4.08% 74.01x
3dprint.com 3.99% 68.97x
digikey.com 10.06% 65.36x
newegg.com 12.68% 64.09x
batteryuniversity.com 4.54% 62.33x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 11.00% 106.74x
Robotics 9.12% 74.65x
Electronic Cabling 4.42% 36.45x
Mobile Phone Networks 8.67% 29.02x
Home Improvement Contractor 4.97% 29.00x
Telescopes 2.84% 27.75x
Airsoft & Paintball Equipment 1.67% 27.09x
Amateur Radios 7.66% 26.58x
Phone & Computer Game Downloaders 8.79% 25.66x
Electrical Engineering 9.95% 25.31x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male