Dstillery Audiences

GADGETS

Audience Size: 69.2 Thousand Devices

Explore the Gadgets Audience

Below you'll find more information about the Gadgets audience, broken down in different categories based on their digital and physical behaviors. These are 69.2 thousand unique devices whose actions qualify for the Gadgets audience.

Dstillery Crafted Audiences

INTERESTS

The Gadgets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gadgets audience is RC Helicopters and Drones Hobbyists.

Interest Composition Index
RC Helicopters and Drones Hobbyists 46.16% 24.37x
Model Aircraft and Rocket Hobbyists 43.06% 23.63x
Product Manuals Researchers 36.33% 22.90x
Electronics Shoppers 41.11% 22.50x
Ebay Shoppers 36.06% 22.01x
Mobile Phone Comparison Shoppers 32.85% 21.26x
Android Fans 32.53% 21.04x
High End TV Shoppers 39.48% 20.93x
Camera Shoppers 42.35% 20.18x
Sale Seekers 31.82% 20.11x
Composition Percentage: The overlap percentage between the Gadgets audience and the Interest attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gadgets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gadgets audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.47% 1.32x
Jos A. Bank Clothiers 0.22% 1.00x
Composition Percentage: The overlap percentage between the Gadgets audience and the Location attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gadgets audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gadgets audience is tomtop.com.

Website Composition Index
tomtop.com 61.74% 483.29x
robotshop.com 8.90% 101.82x
gearbest.com 21.14% 89.57x
digikey.com 9.42% 71.41x
asus.com 7.43% 69.93x
newegg.com 12.08% 65.41x
batteryuniversity.com 5.01% 61.13x
harborfreight.com 13.28% 52.28x
kodi.tv 7.13% 48.45x
androidheadlines.com 4.63% 48.30x
Composition Percentage: The overlap percentage between the Gadgets audience and the Web attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gadgets audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 11.82% 116.99x
Robotics 8.70% 75.72x
Electronic Cabling 4.24% 40.61x
Home Improvement Contractor 4.21% 36.89x
Professional Audio Visual 1.70% 34.58x
Mobile Phone Networks 8.54% 33.16x
Telescopes 2.82% 32.79x
Phone & Computer Game Downloaders 7.85% 31.17x
Airsoft & Paintball Equipment 1.66% 30.07x
Amateur Radios 7.78% 27.39x
Composition Percentage: The overlap percentage between the Gadgets audience and the Content Affinity attribute.
Index: A comparison of the Gadgets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gadgets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male