Explore the Gaming Content Readers Audience
Below you'll find more information about the Gaming Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Gaming Content Readers audience.
INTERESTS
The Gaming Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gaming Content Readers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 22.72% | 7.76x |
| PokemonGo Fans | 24.48% | 7.75x |
| Destiny Video Game Fans | 25.33% | 7.71x |
| Video Gamers | 17.80% | 7.71x |
| Video and Computer Gaming Enthusiasts | 19.32% | 7.69x |
| Nintendo Enthusiasts | 22.92% | 7.67x |
| eSports Enthusiasts | 20.48% | 7.32x |
| Xbox Enthusiasts | 22.88% | 7.24x |
| Movie and Game Review Readers | 13.75% | 7.04x |
| Virtual Reality Enthusiasts | 19.20% | 6.93x |
Composition Percentage:
The overlap percentage between the Gaming Content Readers audience and the Interest attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
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APPAREL RETAILERS
The Gaming Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gaming Content Readers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.02% | 1.26x |
| Hollister | 0.02% | 1.25x |
| Old Navy | 0.05% | 1.25x |
| H&M | 0.02% | 1.23x |
| Aeropostale | 0.02% | 1.20x |
| Forever 21 | 0.01% | 1.20x |
| Buckle | 0.03% | 1.19x |
| Lane Bryant | 0.02% | 1.18x |
| J. Crew | 0.01% | 1.17x |
| Journeys | 0.04% | 1.16x |
Composition Percentage:
The overlap percentage between the Gaming Content Readers audience and the Location attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
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WEBSITES
The Gaming Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gaming Content Readers audience is mynintendonews.com.
| Website | Composition | Index |
| mynintendonews.com | 1.58% | 14.39x |
| gamingbolt.com | 1.34% | 14.32x |
| xboxachievements.com | 1.47% | 14.32x |
| destructoid.com | 7.12% | 14.27x |
| playstationtrophies.org | 1.93% | 14.27x |
| usgamer.net | 8.42% | 14.24x |
| gamersheroes.com | 4.94% | 14.23x |
| gameinformer.com | 5.49% | 14.22x |
| vg247.com | 12.64% | 14.21x |
| segmentnext.com | 5.83% | 14.18x |
Composition Percentage:
The overlap percentage between the Gaming Content Readers audience and the Web attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gaming Content Readers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 1.42% | 7.62x |
| PC Gamers | 8.15% | 7.25x |
| Casual & Nintendo Gamers | 23.02% | 7.08x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.01% | 6.97x |
| Anime | 1.53% | 6.79x |
| Collectibles - Toys & Collectibles | 5.86% | 6.57x |
| Roleplay & Fantasy Games | 0.03% | 6.53x |
| Magic & Games | 3.86% | 6.52x |
| Phone & Computer Game Downloaders | 0.02% | 6.06x |
| Technology News | 11.11% | 5.80x |
Composition Percentage:
The overlap percentage between the Gaming Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
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DEMOGRAPHICS
The Gaming Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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