Dstillery Audiences

GAMING CONTENT READERS

Audience Size: 12.5 Million Devices

Explore the Gaming Content Readers Audience

Below you'll find more information about the Gaming Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the Gaming Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Gaming Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gaming Content Readers audience is Gamers.

Interest Composition Index
Gamers 26.15% 10.57x
Video Gamers 24.38% 10.53x
PokemonGo Fans 25.86% 10.50x
Video and Computer Gaming Enthusiasts 22.75% 10.40x
Nintendo Enthusiasts 24.73% 10.34x
Destiny Video Game Fans 23.69% 10.17x
eSports Enthusiasts 20.89% 10.11x
Xbox Enthusiasts 25.59% 9.94x
PlayStation Enthusiasts 25.33% 9.54x
Diablo Video Game Fans 20.26% 9.27x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Interest attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gaming Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gaming Content Readers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.20x
REI 0.02% 1.18x
Topshop 0.02% 1.16x
Buckle 0.26% 1.14x
Mens Wearhouse 0.55% 1.11x
Bonobos 0.09% 1.10x
Zumiez 0.09% 1.10x
Eddie Bauer 0.03% 1.08x
Urban Outfitters 0.06% 1.07x
Hugo Boss 0.03% 1.06x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Location attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gaming Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gaming Content Readers audience is gamersheroes.com.

Website Composition Index
gamersheroes.com 8.61% 18.79x
rpgsite.net 4.68% 18.77x
gonintendo.com 1.95% 18.73x
dualshockers.com 4.36% 18.68x
hardcoregamer.com 1.23% 18.67x
gematsu.com 3.91% 18.64x
primagames.com 5.09% 18.41x
playstationtrophies.org 1.58% 18.39x
pushsquare.com 7.88% 18.30x
xboxachievements.com 1.42% 18.26x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Web attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gaming Content Readers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.11% 10.41x
PC Gamers 11.39% 9.37x
Casual & Nintendo Gamers 34.29% 8.93x
Magic & Games 2.88% 8.07x
Roleplay & Fantasy Games 0.46% 8.05x
Collectibles - Toys & Collectibles 10.28% 7.78x
Anime 3.91% 7.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.45% 7.41x
RPG & MMO Video Game Fans 14.28% 6.90x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 6.51x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gaming Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male