Dstillery Audiences

GAMING CONTENT READERS

Audience Size: 13.3 Million Devices

Explore the Gaming Content Readers Audience

Below you'll find more information about the Gaming Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Gaming Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Gaming Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gaming Content Readers audience is Gamers.

Interest Composition Index
Gamers 22.72% 7.76x
PokemonGo Fans 24.48% 7.75x
Destiny Video Game Fans 25.33% 7.71x
Video Gamers 17.80% 7.71x
Video and Computer Gaming Enthusiasts 19.32% 7.69x
Nintendo Enthusiasts 22.92% 7.67x
eSports Enthusiasts 20.48% 7.32x
Xbox Enthusiasts 22.88% 7.24x
Movie and Game Review Readers 13.75% 7.04x
Virtual Reality Enthusiasts 19.20% 6.93x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Interest attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gaming Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gaming Content Readers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.26x
Hollister 0.02% 1.25x
Old Navy 0.05% 1.25x
H&M 0.02% 1.23x
Aeropostale 0.02% 1.20x
Forever 21 0.01% 1.20x
Buckle 0.03% 1.19x
Lane Bryant 0.02% 1.18x
J. Crew 0.01% 1.17x
Journeys 0.04% 1.16x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Location attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gaming Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gaming Content Readers audience is mynintendonews.com.

Website Composition Index
mynintendonews.com 1.58% 14.39x
gamingbolt.com 1.34% 14.32x
xboxachievements.com 1.47% 14.32x
destructoid.com 7.12% 14.27x
playstationtrophies.org 1.93% 14.27x
usgamer.net 8.42% 14.24x
gamersheroes.com 4.94% 14.23x
gameinformer.com 5.49% 14.22x
vg247.com 12.64% 14.21x
segmentnext.com 5.83% 14.18x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Web attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gaming Content Readers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 1.42% 7.62x
PC Gamers 8.15% 7.25x
Casual & Nintendo Gamers 23.02% 7.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.01% 6.97x
Anime 1.53% 6.79x
Collectibles - Toys & Collectibles 5.86% 6.57x
Roleplay & Fantasy Games 0.03% 6.53x
Magic & Games 3.86% 6.52x
Phone & Computer Game Downloaders 0.02% 6.06x
Technology News 11.11% 5.80x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gaming Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male