Dstillery Audiences

GAMING CONTENT READERS

Audience Size: 13.5 Million Devices

Explore the Gaming Content Readers Audience

Below you'll find more information about the Gaming Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 million unique devices whose actions qualify for the Gaming Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Gaming Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gaming Content Readers audience is Gamers.

Interest Composition Index
Gamers 33.00% 11.10x
Video Gamers 29.28% 10.97x
PokemonGo Fans 32.74% 10.95x
Video and Computer Gaming Enthusiasts 28.62% 10.71x
Nintendo Enthusiasts 31.74% 10.64x
Destiny Video Game Fans 31.36% 10.18x
eSports Enthusiasts 28.53% 10.17x
Xbox Enthusiasts 31.42% 9.86x
PlayStation Enthusiasts 30.74% 9.47x
Movie and Game Review Readers 22.67% 9.33x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Interest attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gaming Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gaming Content Readers audience is Buckle.

Location Composition Index
Buckle 0.30% 1.18x
Topshop 0.02% 1.15x
Patagonia 0.01% 1.13x
Bonobos 0.09% 1.13x
Mens Wearhouse 0.47% 1.13x
REI 0.01% 1.11x
Zumiez 0.07% 1.11x
Aeropostale 0.06% 1.10x
Journeys 0.05% 1.10x
White House Black Market 0.35% 1.09x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Location attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gaming Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gaming Content Readers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.39% 21.21x
rpgsite.net 4.47% 21.10x
gamersheroes.com 8.19% 20.97x
gematsu.com 3.40% 20.91x
playstationtrophies.org 1.46% 20.65x
pushsquare.com 7.49% 20.58x
dualshockers.com 4.74% 20.57x
vg247.com 19.40% 20.57x
xboxachievements.com 1.40% 20.56x
primagames.com 5.11% 20.54x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Web attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gaming Content Readers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.19% 10.99x
PC Gamers 11.27% 9.59x
Casual & Nintendo Gamers 32.76% 9.34x
Roleplay & Fantasy Games 0.40% 8.77x
Collectibles - Toys & Collectibles 10.32% 8.40x
Magic & Games 2.85% 8.25x
Anime 4.23% 7.94x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.42% 7.82x
Assorted Topics (Toys, T-Shirts, Volvos) 0.11% 7.45x
Content Streamers & Downloaders 0.03% 7.06x
Composition Percentage: The overlap percentage between the Gaming Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Gaming Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gaming Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male