Dstillery Audiences

GENERAL INTEREST

Audience Size: 22.2 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 73.17% 27.36x
Competitive Car Brand Shoppers 71.34% 23.79x
Automotive News Readers 47.56% 22.75x
Car Enthusiasts 55.11% 22.16x
Professional Sound Products Researchers 63.54% 22.06x
Detroit Trip Planners 57.31% 21.47x
Toyota Vehicle Shopper 56.72% 19.64x
Car Buyers 51.46% 19.33x
Commercial Truck Researchers 48.75% 17.81x
Electric Vehicle Shoppers 45.61% 17.74x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is American Apparel.

Location Composition Index
American Apparel 0.08% 3.46x
Levi Strauss 0.07% 3.08x
Bonobos 0.17% 2.56x
Charlotte Russe 0.08% 2.22x
The Childrens Place 0.17% 2.15x
Patagonia 0.03% 1.97x
Kate Spade 0.04% 1.96x
Eddie Bauer 0.04% 1.93x
Madewell 0.04% 1.79x
Abercrombie & Fitch 0.04% 1.78x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is automobilemag.com.

Website Composition Index
automobilemag.com 12.78% 56.04x
trucktrend.com 13.70% 54.78x
thetruthaboutcars.com 13.91% 53.19x
detroit.cbslocal.com 15.02% 52.08x
fourwheeler.com 11.44% 50.25x
autoweek.com 27.15% 50.08x
motorauthority.com 17.52% 48.64x
metrotimes.com 11.74% 47.83x
greencarreports.com 13.75% 41.55x
topgear.com 9.10% 40.79x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 5.00% 102.27x
Chemicals 4.62% 90.12x
Cosmetics Business 2.97% 85.01x
Shipping & Logistics 3.77% 70.90x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 8.77% 43.29x
Retail Industry News 4.66% 41.98x
Engineering 14.79% 40.16x
Mobile Industry Information 5.38% 39.15x
Institutional Investing 5.89% 38.49x
Oil & Energy 8.27% 38.27x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male