Dstillery Audiences

GENERAL INTEREST

Audience Size: 35.7 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 35.7 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 71.53% 31.03x
Professional Sound Products Researchers 61.19% 26.11x
Car Enthusiasts 45.76% 24.80x
Detroit Trip Planners 48.87% 23.96x
Automotive News Readers 40.68% 23.95x
Car Buyers 42.18% 22.28x
Toyota Vehicle Shopper 48.69% 21.54x
Electric Vehicle Shoppers 36.79% 19.84x
Commercial Truck Researchers 42.34% 18.82x
Land Rover Shoppers 42.39% 18.69x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is LOFT.

Location Composition Index
LOFT 0.16% 3.71x
Urban Outfitters 0.13% 3.24x
Victoria's Secret 0.18% 2.89x
Mens Wearhouse 0.31% 1.74x
Jos A. Bank Clothiers 0.16% 1.31x
Lululemon 0.05% 1.09x
Gap 0.05% 0.91x
Carhartt 0.05% 0.49x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is autonews.com.

Website Composition Index
autonews.com 20.31% 106.34x
carscoops.com 9.87% 67.38x
detroit.cbslocal.com 14.81% 66.46x
greencarreports.com 8.74% 54.51x
autoweek.com 26.03% 48.48x
trucktrend.com 12.63% 47.19x
detroitnews.com 27.86% 42.92x
motor1.com 15.01% 40.61x
hotrod.com 11.92% 40.48x
clickondetroit.com 22.69% 40.12x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.98% 97.64x
Paper & Packaging 5.39% 85.86x
Cosmetics Business 3.91% 77.75x
Shipping & Logistics 4.15% 69.40x
Retail Industry News 4.69% 51.07x
Oil & Energy 7.86% 46.40x
Institutional Investing 5.89% 44.16x
Motorcycles & Snowmobiles 10.11% 35.93x
Engineering 14.31% 35.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.74% 35.06x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male