Dstillery Audiences

GENERAL INTEREST

Audience Size: 12 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 12 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 73.04% 30.46x
Competitive Car Brand Shoppers 70.95% 25.90x
Automotive News Readers 47.44% 25.08x
Professional Sound Products Researchers 62.67% 24.06x
Car Enthusiasts 54.91% 24.03x
Detroit Trip Planners 55.25% 22.27x
Toyota Vehicle Shopper 56.87% 21.55x
Car Buyers 51.75% 21.25x
Buick Vehicle Shoppers 58.02% 19.49x
Land Rover Shoppers 48.17% 19.01x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.07% 3.08x
Lululemon 0.09% 2.96x
Carhartt 0.13% 2.43x
Lane Bryant 0.09% 2.42x
Michael Kors 0.09% 2.41x
Patagonia 0.03% 1.97x
Chicos 0.09% 1.95x
Eddie Bauer 0.04% 1.93x
Tommy Bahama 0.04% 1.91x
Abercrombie & Fitch 0.04% 1.78x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is detroitnews.com.

Website Composition Index
detroitnews.com 37.78% 25.68x
businesswire.com 31.03% 22.46x
motortrend.com 34.61% 21.51x
autoblog.com 35.47% 19.83x
thedrive.com 27.05% 16.07x
fortune.com 34.41% 15.74x
freep.com 49.92% 15.65x
mlive.com 32.04% 15.21x
money.cnn.com 36.68% 14.45x
fool.com 24.28% 14.38x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 4.61% 118.87x
Chemicals 4.18% 97.03x
Cosmetics Business 2.35% 77.99x
Shipping & Logistics 3.41% 76.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 9.17% 52.05x
Engineering 13.48% 40.67x
Mobile Industry Information 4.69% 39.85x
Retail Industry News 3.58% 38.76x
Auto Body Upkeep & Repair Researchers 8.79% 38.16x
Trucks 10.84% 38.14x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male