Dstillery Audiences

GENERAL INTEREST

Audience Size: 27.8 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 27.8 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 69.43% 36.63x
Competitive Car Brand Shoppers 64.06% 33.82x
Automotive News Readers 42.12% 31.10x
Car Enthusiasts 46.34% 31.08x
Professional Sound Products Researchers 58.70% 30.82x
Detroit Trip Planners 49.74% 29.12x
Toyota Vehicle Shopper 47.34% 26.68x
Car Buyers 45.15% 26.54x
Commercial Truck Researchers 40.97% 24.97x
Electric Vehicle Shoppers 36.27% 24.59x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Supreme.

Location Composition Index
Supreme 0.02% 26.02x
Express Outlets 0.11% 13.43x
Joe's Jeans 0.03% 6.87x
Club Monaco 0.03% 5.51x
Lorna Jane 0.03% 5.44x
Intermix 0.03% 5.38x
LL Bean 0.04% 5.37x
Saint Laurent Paris 0.03% 5.12x
Calvin Klein 0.03% 5.04x
Carhartt 0.04% 4.88x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is carscoops.com.

Website Composition Index
carscoops.com 12.09% 65.70x
automobilemag.com 10.60% 59.03x
detroit.cbslocal.com 15.23% 54.71x
thetruthaboutcars.com 11.89% 51.08x
trucktrend.com 13.87% 50.90x
metrotimes.com 10.54% 47.76x
motorauthority.com 14.84% 45.06x
autoweek.com 27.80% 44.95x
fourwheeler.com 11.37% 44.28x
autoguide.com 8.37% 43.35x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 2.91% 1252.34x
As Seen On TV Products 5.21% 536.27x
Decoration & Fabric 1.57% 408.20x
Custom T-Shirts 1.83% 218.44x
Quinceanera Planning 0.94% 194.62x
Environmentally Friendly Cars 0.70% 94.92x
Paper & Packaging 4.85% 91.61x
Chemicals 4.22% 82.09x
Cosmetics Business 3.11% 77.58x
Handyman Tools 0.15% 74.83x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male