Dstillery Audiences

GENERAL INTEREST

Audience Size: 31.2 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 72.20% 36.60x
Car Enthusiasts 45.23% 31.21x
Professional Sound Products Researchers 60.66% 30.84x
Detroit Trip Planners 49.68% 29.94x
Automotive News Readers 40.81% 29.77x
Competitive Car Brand Shoppers 69.56% 28.39x
Car Buyers 43.57% 27.38x
Toyota Vehicle Shopper 46.49% 25.91x
Electric Vehicle Shoppers 36.51% 24.83x
Commercial Truck Researchers 41.64% 24.51x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.12% 2.18x
Mens Wearhouse 0.58% 1.80x
Buckle 0.12% 1.70x
White House Black Market 0.06% 1.00x
Jos A. Bank Clothiers 0.18% 0.91x
Carhartt 0.05% 0.49x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is autonews.com.

Website Composition Index
autonews.com 20.25% 120.20x
carscoops.com 11.16% 65.72x
detroit.cbslocal.com 15.09% 55.24x
metrotimes.com 8.30% 50.03x
thetruthaboutcars.com 10.09% 49.59x
motorauthority.com 12.71% 47.95x
iihs.org 7.43% 45.15x
autoguide.com 7.45% 44.88x
trucktrend.com 13.33% 42.59x
autoweek.com 27.31% 41.01x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 5.34% 97.36x
Chemicals 4.85% 94.79x
Shipping & Logistics 3.84% 69.86x
Retail Industry News 4.69% 46.61x
Oil & Energy 8.19% 44.86x
Institutional Investing 5.58% 38.97x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 6.17% 37.57x
Engineering 14.33% 36.47x
Mobile Industry Information 4.63% 35.04x
Motorcycles & Snowmobiles 11.29% 33.68x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male