Dstillery Audiences

GENERAL INTEREST

Audience Size: 18.4 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 73.75% 27.23x
Automotive News Readers 50.68% 24.30x
Competitive Car Brand Shoppers 74.05% 22.03x
Car Enthusiasts 61.00% 21.64x
Car Buyers 58.02% 18.86x
Buick Vehicle Shoppers 61.71% 18.81x
Toyota Vehicle Shopper 60.45% 18.40x
Detroit Trip Planners 59.03% 17.84x
Professional Sound Products Researchers 64.49% 17.64x
Commercial Truck Researchers 49.87% 17.62x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.15% 5.92x
Michael Kors 0.19% 5.61x
The Childrens Place 0.15% 3.26x
Levi Strauss 0.07% 3.08x
Hollister 0.05% 1.98x
Forever 21 0.05% 1.97x
Patagonia 0.03% 1.97x
Tommy Bahama 0.04% 1.91x
Hugo Boss 0.05% 1.90x
Gymboree 0.05% 1.90x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is autoweek.com.

Website Composition Index
autoweek.com 25.03% 50.89x
thetruthaboutcars.com 19.64% 47.11x
motorauthority.com 21.11% 44.86x
greencarreports.com 16.24% 43.09x
gmauthority.com 21.11% 42.40x
topgear.com 10.96% 39.64x
detroit.cbslocal.com 11.72% 38.34x
topspeed.com 19.81% 38.28x
fox2detroit.com 16.08% 36.30x
autowise.com 11.34% 35.22x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.59% 108.46x
Paper & Packaging 2.93% 98.02x
Shipping & Logistics 2.58% 65.15x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 10.88% 56.37x
Cosmetics Business 1.32% 51.17x
Engineering 11.99% 44.80x
Auto Tires & Parts Repair Researchers 5.67% 39.80x
Auto Body Upkeep & Repair Researchers 8.70% 39.41x
Oil & Energy 6.53% 38.92x
Institutional Investing 4.35% 38.29x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male