Dstillery Audiences

GENERAL INTEREST

Audience Size: 39.3 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 73.22% 30.81x
Professional Sound Products Researchers 61.56% 28.18x
Detroit Trip Planners 49.28% 23.74x
Car Enthusiasts 43.89% 23.01x
Car Buyers 40.83% 21.55x
Automotive News Readers 39.70% 21.33x
Toyota Vehicle Shopper 43.86% 20.72x
Enterprise Field Services Researchers 43.59% 19.54x
Truck Drivers 37.74% 18.56x
Commercial Truck Researchers 41.13% 18.50x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.12x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is ford.com.

Website Composition Index
ford.com 55.05% 379.15x
umich.edu 10.30% 79.71x
detroit.cbslocal.com 15.92% 68.32x
insideevs.com 8.68% 66.57x
motor1.com 9.93% 48.61x
michigan.org 7.94% 47.65x
iihs.org 6.59% 46.32x
autoweek.com 25.21% 46.31x
clickondetroit.com 20.86% 45.40x
trucktrend.com 12.61% 43.39x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 8.38% 43.99x
Institutional Investing 5.80% 41.21x
Mobile Industry Information 4.72% 35.17x
Engineering 14.13% 34.13x
Motorcycles & Snowmobiles 9.66% 33.98x
Detroit News 35.83% 31.59x
Trucks 11.29% 30.79x
Startup Investment 15.46% 27.91x
Grocery & Food Service 5.70% 26.83x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 22.58% 26.39x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male