Dstillery Audiences

GENERAL INTEREST

Audience Size: 42.9 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 73.29% 29.78x
Professional Sound Products Researchers 62.81% 27.19x
Detroit Trip Planners 49.07% 23.58x
Car Enthusiasts 40.58% 21.18x
Car Buyers 38.20% 19.30x
Enterprise Field Services Researchers 42.54% 18.50x
Toyota Vehicle Shopper 43.58% 18.14x
Automotive Industry 33.77% 17.75x
Commercial Truck Researchers 39.01% 17.15x
Truck Drivers 35.57% 17.08x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Carhartt.

Location Composition Index
Carhartt 0.12% 0.90x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is ford.com.

Website Composition Index
ford.com 55.28% 361.87x
umich.edu 10.31% 77.23x
detroit.cbslocal.com 16.24% 70.19x
chevrolet.com 8.06% 62.34x
news.pickuptrucks.com 7.10% 60.17x
autoguide.com 6.38% 52.12x
clickondetroit.com 19.87% 47.22x
detroitnews.com 14.64% 46.75x
boeing.com 8.84% 46.17x
iihs.org 6.24% 45.98x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 8.70% 41.32x
Institutional Investing 5.65% 39.73x
Detroit News 35.89% 32.43x
Engineering 14.56% 32.34x
Mobile Industry Information 4.34% 30.70x
Motorcycles & Snowmobiles 7.43% 28.06x
Trucks 10.36% 27.77x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 19.88% 26.40x
Human Resources & Employee Management 3.07% 25.92x
Business News & Information Readers 17.72% 25.06x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999