Dstillery Audiences

GENERAL INTEREST

Audience Size: 13.1 Thousand Devices

Explore the General Interest Audience

Below you'll find more information about the General Interest audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the General Interest audience.

Dstillery Crafted Audiences

INTERESTS

The General Interest audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the General Interest audience is Ford Vehicle Shoppers.

Interest Composition Index
Ford Vehicle Shoppers 72.73% 33.17x
Competitive Car Brand Shoppers 75.00% 28.73x
Car Enthusiasts 62.12% 27.16x
Automotive News Readers 47.73% 26.17x
Detroit Trip Planners 56.82% 24.29x
Professional Sound Products Researchers 59.85% 22.84x
Car Buyers 52.27% 22.18x
Toyota Vehicle Shopper 54.55% 22.04x
Commercial Truck Researchers 52.27% 21.45x
Farm Finance Researchers 53.03% 20.87x
Composition Percentage: The overlap percentage between the General Interest audience and the Interest attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The General Interest audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the General Interest audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.07% 3.08x
Patagonia 0.03% 1.97x
Tommy Bahama 0.04% 1.91x
Express 0.05% 1.77x
Charlotte Russe 0.04% 1.25x
Mens Wearhouse 0.07% 1.14x
H&M 0.05% 1.04x
Carhartt 0.07% 0.69x
Composition Percentage: The overlap percentage between the General Interest audience and the Location attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Web Insights

WEBSITES

The General Interest audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the General Interest audience is gmauthority.com.

Website Composition Index
gmauthority.com 22.25% 55.93x
thetruthaboutcars.com 22.26% 50.14x
autoweek.com 26.29% 49.27x
motorauthority.com 24.06% 46.84x
greencarreports.com 17.86% 46.84x
topspeed.com 22.61% 41.06x
globenewswire.com 19.64% 38.92x
hotrod.com 19.15% 35.65x
metrotimes.com 13.98% 31.66x
corvetteforum.com 16.22% 30.26x
Composition Percentage: The overlap percentage between the General Interest audience and the Web attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the General Interest audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 13.33% 75.47x
Engineering 10.67% 58.88x
Trucks 9.93% 54.50x
Institutional Investing 4.15% 52.95x
Auto Body Upkeep & Repair Researchers 8.44% 52.67x
Auto Tires & Parts Repair Researchers 5.33% 51.03x
Trucking 20.30% 47.50x
Business News & Information Readers 18.52% 46.76x
Oil & Energy 6.37% 45.07x
Electrical Engineering 6.67% 44.60x
Composition Percentage: The overlap percentage between the General Interest audience and the Content Affinity attribute.
Index: A comparison of the General Interest audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The General Interest audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male