Dstillery Audiences

GEORGIA CLUSTER

Audience Size: 4.7 Million Devices

Explore the Georgia Cluster Audience

Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Georgia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Georgia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 38.22% 17.85x
Atlanta United Fans 39.40% 16.51x
Atlanta Trip Planners 37.56% 13.20x
Liberal News Readers 22.98% 12.19x
South Carolina Gamecocks Fans 26.37% 11.79x
Tampa and St Petersburg Trip Planners 22.35% 11.39x
Financial Business Intelligence Researchers 20.97% 10.95x
Advertising Professionals 19.41% 10.72x
Financial News Readers 19.27% 10.66x
Media Buying Professionals 20.10% 10.61x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Georgia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.06x
Lane Bryant 0.01% 1.04x
White House Black Market 0.02% 1.04x
Gymboree 0.01% 1.03x
Jos A. Bank Clothiers 0.01% 1.00x
LOFT 0.01% 0.98x
Banana Republic 0.01% 0.97x
Victoria's Secret 0.02% 0.90x
American Eagle Outfitters 0.01% 0.84x
Gap 0.01% 0.83x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Georgia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Georgia Cluster audience is wsbradio.com.

Website Composition Index
wsbradio.com 3.01% 36.54x
gwinnettdailypost.com 8.10% 34.14x
fox5atlanta.com 11.83% 34.14x
atlantatrails.com 2.15% 33.74x
macon.com 8.07% 33.51x
onlineathens.com 6.70% 32.54x
cbs46.com 20.16% 32.34x
dawgnation.com 6.23% 32.24x
redandblack.com 2.42% 32.09x
13wmaz.com 13.94% 31.46x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Georgia Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 15.06x
Savannah Georgia News 9.82% 14.73x
Natural & Healthy Living Researchers 0.14% 9.81x
Australia & New Zealand Media 1.48% 9.35x
Public Policy Media 1.13% 9.35x
Assorted Topics (Viral Media, Paid Traffic) 11.96% 9.33x
Central California Cluster 1.88% 9.27x
Northern California Cluster 6.15% 9.03x
Mississippi News 7.81% 8.96x
Fox News Content Consumers 4.91% 8.94x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male