Explore the Georgia Cluster Audience
Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Georgia Cluster audience.
INTERESTS
The Georgia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.
| Interest | Composition | Index |
| Georgia Activities Researchers | 39.89% | 18.90x |
| Atlanta United Fans | 40.81% | 17.49x |
| Atlanta Trip Planners | 39.77% | 14.06x |
| Liberal News Readers | 24.60% | 13.09x |
| South Carolina Gamecocks Fans | 28.13% | 13.00x |
| Tampa and St Petersburg Trip Planners | 25.24% | 12.29x |
| Financial Business Intelligence Researchers | 22.62% | 11.73x |
| Financial News Readers | 21.65% | 11.64x |
| Law Enforcement Officers | 25.38% | 11.14x |
| Media Buying Professionals | 21.66% | 11.12x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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APPAREL RETAILERS
The Georgia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.15x |
| Buckle | 0.01% | 1.08x |
| Carhartt | 0.11% | 0.91x |
| Maurices | 0.01% | 0.85x |
| Victoria's Secret | 0.01% | 0.84x |
| Journeys | 0.01% | 0.80x |
| The Childrens Place | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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WEBSITES
The Georgia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Georgia Cluster audience is wsbradio.com.
| Website | Composition | Index |
| wsbradio.com | 3.68% | 38.12x |
| gwinnettdailypost.com | 8.90% | 36.39x |
| atlantatrails.com | 1.89% | 36.23x |
| macon.com | 8.01% | 36.20x |
| fox5atlanta.com | 14.87% | 35.72x |
| gainesvilletimes.com | 1.83% | 34.68x |
| redandblack.com | 2.90% | 34.20x |
| onlineathens.com | 6.74% | 34.09x |
| mdjonline.com | 7.78% | 33.96x |
| 41nbc.com | 1.45% | 33.65x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Georgia Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 16.95x |
| Savannah Georgia News | 11.26% | 16.48x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 12.43x |
| Right Wing Blogs - Political Activism | 0.07% | 10.80x |
| Fox News Content Consumers | 6.12% | 10.66x |
| Assorted Topics (Viral Media, Paid Traffic) | 12.34% | 10.56x |
| Central California Cluster | 2.33% | 10.38x |
| Local & Travel England - North Midlands | 0.05% | 10.32x |
| Public Policy Media | 1.53% | 10.29x |
| Mississippi News | 8.60% | 10.27x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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DEMOGRAPHICS
The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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