Dstillery Audiences

GEORGIA CLUSTER

Audience Size: 4 Million Devices

Explore the Georgia Cluster Audience

Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Georgia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Georgia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 37.71% 18.55x
Atlanta United Fans 39.90% 16.60x
Atlanta Trip Planners 38.28% 13.69x
Liberal News Readers 22.96% 12.84x
South Carolina Gamecocks Fans 26.72% 12.34x
Tampa and St Petersburg Trip Planners 23.26% 11.85x
Financial Business Intelligence Researchers 20.71% 11.63x
Financial News Readers 19.66% 11.36x
Media Buying Professionals 19.82% 11.20x
Advertising Professionals 19.83% 11.15x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Georgia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.91x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Georgia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Georgia Cluster audience is wsbradio.com.

Website Composition Index
wsbradio.com 3.41% 36.41x
gwinnettdailypost.com 8.40% 36.01x
fox5atlanta.com 13.00% 35.58x
macon.com 7.72% 35.47x
atlantatrails.com 1.93% 35.37x
mdjonline.com 7.99% 34.26x
onlineathens.com 6.54% 33.91x
41nbc.com 1.64% 33.78x
redandblack.com 2.72% 33.03x
dawgnation.com 7.36% 32.57x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Georgia Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 17.77x
Savannah Georgia News 9.93% 15.61x
Central California Cluster 1.90% 10.11x
Natural & Healthy Living Researchers 0.14% 10.04x
Australia & New Zealand Media 1.48% 10.03x
Assorted Topics (Viral Media, Paid Traffic) 11.39% 9.94x
Public Policy Media 1.22% 9.80x
Fox News Content Consumers 5.10% 9.49x
Mississippi News 7.96% 9.43x
Northern California Cluster 6.01% 9.27x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male