Dstillery Audiences

GEORGIA CLUSTER

Audience Size: 7.1 Million Devices

Explore the Georgia Cluster Audience

Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Georgia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Georgia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 34.72% 15.21x
Atlanta United Fans 36.16% 15.05x
Atlanta Trip Planners 36.02% 13.08x
Georgia County and Local Fair Visitors 31.35% 10.13x
South Carolina Gamecocks Fans 22.59% 9.87x
Georgia Trip Planners 31.74% 9.65x
Liberal News Readers 18.90% 9.61x
Tampa and St Petersburg Trip Planners 19.10% 9.50x
Financial News Readers 16.96% 8.55x
Financial Business Intelligence Researchers 16.99% 8.45x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Georgia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.50x
Carhartt 0.13% 0.81x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Georgia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Georgia Cluster audience is georgiamls.com.

Website Composition Index
georgiamls.com 1.30% 30.29x
choa.org 1.24% 29.22x
unionrecorder.com 1.11% 27.39x
gainesvilletimes.com 2.30% 27.27x
atlantahumane.org 1.01% 27.24x
gwinnettdailypost.com 9.24% 27.20x
mdjonline.com 8.64% 27.10x
41nbc.com 2.22% 27.04x
whatnowatlanta.com 2.05% 26.72x
atlantatrails.com 1.79% 26.70x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Georgia Cluster audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 13.62% 13.05x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 11.16x
Fox News Content Consumers 6.93% 8.25x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 8.10x
South Carolina Travel 0.05% 8.03x
Southeast College Athletics 0.53% 7.92x
Assorted Topics (Viral Media, Paid Traffic) 10.00% 7.68x
Local & Travel England - North Midlands 0.04% 7.65x
Right Wing Blogs - Political Activism 0.14% 7.59x
Mississippi News 8.05% 7.41x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male