Dstillery Audiences

GEORGIA CLUSTER

Audience Size: 2.3 Million Devices

Explore the Georgia Cluster Audience

Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Georgia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Georgia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 33.90% 26.86x
Atlanta United Fans 35.00% 21.14x
Financial Business Intelligence Researchers 9.82% 11.58x
Georgia County and Local Fair Visitors 41.83% 11.11x
Advertising Professionals 9.48% 10.67x
TV Advertising Professionals 7.35% 10.38x
Breast Cancer Fund Raisers 5.44% 9.84x
Atlanta Falcons Fans 20.65% 9.77x
Entertainment Industry Decision Makers 7.93% 9.73x
Celebrity Gossip Fans 15.11% 9.39x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Georgia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Georgia Cluster audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.23x
Chicos 0.02% 1.29x
Michael Kors 0.01% 1.27x
Lululemon 0.01% 1.15x
Talbots 0.01% 1.14x
LOFT 0.01% 1.10x
White House Black Market 0.01% 1.04x
Buckle 0.02% 1.00x
Express 0.02% 0.98x
Aeropostale 0.01% 0.95x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Georgia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Georgia Cluster audience is wsbradio.com.

Website Composition Index
wsbradio.com 1.54% 56.85x
gwinnettdailypost.com 7.01% 50.79x
dawsonnews.com 1.73% 49.84x
cbs46.com 17.46% 49.72x
mdjonline.com 2.93% 49.68x
whatnowatlanta.com 4.09% 49.62x
dawgnation.com 4.68% 48.30x
fox5atlanta.com 19.16% 47.17x
atlantatrails.com 1.64% 46.97x
redandblack.com 2.75% 45.05x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Georgia Cluster audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 9.17% 17.84x
Environmental Conservation 0.01% 8.95x
Australia & New Zealand Media 0.82% 8.67x
San Francisco Bay Area Cluster 4.89% 8.11x
Central California Cluster 0.97% 7.98x
Liberal Media - Political Activism 1.00% 7.84x
Lawns & Pest Control 0.10% 7.76x
Northern California Cluster 3.89% 7.74x
Alabama News 25.08% 7.60x
Assorted Topics (Viral Media, Paid Traffic) 8.31% 7.54x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male