Dstillery Audiences

GEORGIA CLUSTER

Audience Size: 4.3 Million Devices

Explore the Georgia Cluster Audience

Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Georgia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Georgia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Georgia Cluster audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 39.89% 18.90x
Atlanta United Fans 40.81% 17.49x
Atlanta Trip Planners 39.77% 14.06x
Liberal News Readers 24.60% 13.09x
South Carolina Gamecocks Fans 28.13% 13.00x
Tampa and St Petersburg Trip Planners 25.24% 12.29x
Financial Business Intelligence Researchers 22.62% 11.73x
Financial News Readers 21.65% 11.64x
Law Enforcement Officers 25.38% 11.14x
Media Buying Professionals 21.66% 11.12x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Georgia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.15x
Buckle 0.01% 1.08x
Carhartt 0.11% 0.91x
Maurices 0.01% 0.85x
Victoria's Secret 0.01% 0.84x
Journeys 0.01% 0.80x
The Childrens Place 0.01% 0.76x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Georgia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Georgia Cluster audience is wsbradio.com.

Website Composition Index
wsbradio.com 3.68% 38.12x
gwinnettdailypost.com 8.90% 36.39x
atlantatrails.com 1.89% 36.23x
macon.com 8.01% 36.20x
fox5atlanta.com 14.87% 35.72x
gainesvilletimes.com 1.83% 34.68x
redandblack.com 2.90% 34.20x
onlineathens.com 6.74% 34.09x
mdjonline.com 7.78% 33.96x
41nbc.com 1.45% 33.65x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Georgia Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 16.95x
Savannah Georgia News 11.26% 16.48x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.43x
Right Wing Blogs - Political Activism 0.07% 10.80x
Fox News Content Consumers 6.12% 10.66x
Assorted Topics (Viral Media, Paid Traffic) 12.34% 10.56x
Central California Cluster 2.33% 10.38x
Local & Travel England - North Midlands 0.05% 10.32x
Public Policy Media 1.53% 10.29x
Mississippi News 8.60% 10.27x
Composition Percentage: The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male