Explore the Georgia Cluster Audience
Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Georgia Cluster audience.
INTERESTS
The Georgia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Georgia Cluster audience is Atlanta United Fans.
| Interest | Composition | Index |
| Atlanta United Fans | 31.98% | 19.96x |
| Georgia Activities Researchers | 30.56% | 19.60x |
| Atlanta Trip Planners | 38.94% | 15.19x |
| Georgia Trip Planners | 32.27% | 14.37x |
| South Carolina Gamecocks Fans | 17.65% | 12.27x |
| Tampa and St Petersburg Trip Planners | 15.73% | 11.75x |
| Liberal News Readers | 14.11% | 11.22x |
| Atlanta Falcons Fans | 17.66% | 10.64x |
| SEC Fans | 14.29% | 10.12x |
| Entertainment Industry Decision Makers | 13.56% | 10.08x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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APPAREL RETAILERS
The Georgia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.35x |
| Topshop | 0.01% | 1.81x |
| Jos A. Bank Clothiers | 0.36% | 1.63x |
| Mens Wearhouse | 0.45% | 1.26x |
| Free People | 0.02% | 1.24x |
| Buckle | 0.10% | 1.22x |
| White House Black Market | 0.08% | 1.21x |
| Madewell | 0.02% | 1.16x |
| Johnston and Murphy | 0.07% | 1.08x |
| Tommy Bahama | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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WEBSITES
The Georgia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Georgia Cluster audience is accessatlanta.com.
| Website | Composition | Index |
| accessatlanta.com | 1.71% | 53.52x |
| infiniteenergycenter.com | 1.11% | 50.97x |
| atlantatrails.com | 1.16% | 50.87x |
| georgiamls.com | 4.24% | 48.16x |
| atlantahumane.org | 1.55% | 47.94x |
| myajc.com | 5.56% | 47.75x |
| whatnowatlanta.com | 1.52% | 47.49x |
| mdjonline.com | 4.70% | 47.12x |
| atlantamagazine.com | 5.56% | 47.11x |
| unionrecorder.com | 1.01% | 46.96x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Georgia Cluster audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 6.67% | 16.45x |
| South Carolina Travel | 0.30% | 13.98x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.03% | 10.52x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 9.92x |
| Alabama News | 18.19% | 8.52x |
| Southeast College Athletics | 1.46% | 8.29x |
| Fox News Content Consumers | 7.97% | 8.20x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.38% | 8.10x |
| Local & Travel England - North Midlands | 0.02% | 8.01x |
| South Carolina News | 10.21% | 7.72x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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DEMOGRAPHICS
The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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