Explore the Georgia Cluster Audience
Below you'll find more information about the Georgia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Georgia Cluster audience.
INTERESTS
The Georgia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Georgia Cluster audience is Atlanta United Fans.
| Interest | Composition | Index |
| Atlanta United Fans | 30.68% | 18.93x |
| Georgia Activities Researchers | 28.99% | 18.15x |
| Atlanta Trip Planners | 31.97% | 15.94x |
| Georgia Trip Planners | 31.15% | 13.11x |
| South Carolina Gamecocks Fans | 17.62% | 11.62x |
| Tampa and St Petersburg Trip Planners | 15.41% | 11.21x |
| Atlanta Falcons Fans | 15.60% | 10.58x |
| Liberal News Readers | 14.78% | 10.58x |
| SEC Fans | 14.44% | 9.86x |
| Entertainment Industry Decision Makers | 12.26% | 9.61x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Interest attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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APPAREL RETAILERS
The Georgia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Georgia Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.34x |
| Jos A. Bank Clothiers | 0.44% | 1.57x |
| Topshop | 0.02% | 1.52x |
| Mens Wearhouse | 0.56% | 1.24x |
| Buckle | 0.19% | 1.17x |
| Johnston and Murphy | 0.15% | 1.13x |
| Free People | 0.02% | 1.12x |
| White House Black Market | 0.23% | 1.12x |
| Levi Strauss | 0.02% | 1.10x |
| Gymboree | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Location attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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WEBSITES
The Georgia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Georgia Cluster audience is accessatlanta.com.
| Website | Composition | Index |
| accessatlanta.com | 1.30% | 51.54x |
| whatnowatlanta.com | 1.32% | 46.67x |
| myajc.com | 4.37% | 46.55x |
| georgiamls.com | 4.32% | 46.40x |
| atlantahumane.org | 1.42% | 46.34x |
| atlantamagazine.com | 4.30% | 46.29x |
| unionrecorder.com | 1.20% | 45.65x |
| mdjonline.com | 5.35% | 45.27x |
| gainesvilletimes.com | 1.31% | 45.17x |
| visitathensga.com | 1.01% | 44.68x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Web attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Georgia Cluster audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 7.60% | 15.12x |
| South Carolina Travel | 0.25% | 12.34x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.95% | 9.50x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.14% | 9.49x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.44% | 8.67x |
| Southeast College Athletics | 1.36% | 8.27x |
| Alabama News | 20.69% | 8.04x |
| Local & Travel England - North Midlands | 0.03% | 7.63x |
| South Carolina News | 11.77% | 7.40x |
| Mississippi News | 4.71% | 7.37x |
Composition Percentage:
The overlap percentage between the Georgia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Georgia Cluster audience to the internet population.
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DEMOGRAPHICS
The Georgia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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