GERMANY CLUSTER

Audience Size: 15.7 Thousand Devices

View All Audiences

Explore the Germany Cluster Audience

Below you'll find more information about the Germany Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 thousand unique devices whose actions qualify for the Germany Cluster audience.

INTERESTS

The Germany Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Germany Cluster audience is Spain Trip Planners.

Interest	Composition	Index
Spain Trip Planners	60.40%	21.97x
Work Visa Researchers	50.34%	18.25x
Classical Music Enthusiasts	39.60%	15.90x
Online Grammar Tool Users	25.50%	14.49x
Travel Book Readers	25.50%	14.35x
Tokyo Trip Planners	33.56%	14.05x
Executive and C-Suite	21.48%	13.83x
Italy Trip Planners	34.90%	13.78x
Language Learners	50.34%	13.75x
Global Destinations Reopening Researchers	21.48%	13.37x

Composition Percentage: The overlap percentage between the Germany Cluster audience and the Interest attribute.

Index: A comparison of the Germany Cluster audience to the internet population.

APPAREL RETAILERS

The Germany Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Germany Cluster audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.07%	3.48x
Johnston and Murphy	0.09%	2.20x
Carhartt	0.07%	1.97x
Forever 21	0.03%	1.77x
Free People	0.03%	1.75x
Tommy Bahama	0.03%	1.69x
Coach	0.03%	1.48x
Charlotte Russe	0.03%	1.25x
Zumiez	0.03%	1.10x

Composition Percentage: The overlap percentage between the Germany Cluster audience and the Location attribute.

Index: A comparison of the Germany Cluster audience to the internet population.

WEBSITES

The Germany Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Germany Cluster audience is linguee.com.

Website	Composition	Index
linguee.com	23.64%	65.89x
dw.com	32.66%	47.26x
daringgourmet.com	14.38%	24.59x
collinsdictionary.com	28.45%	22.88x
euronews.com	10.23%	20.46x
wikiwand.com	9.12%	19.03x
cambridge.org	24.15%	17.94x
academia.edu	15.63%	17.56x
goal.com	7.99%	17.40x
nature.com	6.53%	16.26x

Composition Percentage: The overlap percentage between the Germany Cluster audience and the Web attribute.

Index: A comparison of the Germany Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Germany Cluster audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity	Composition	Index
Assorted Topics (Retail Products, Food Service, Package Delivery)	3.29%	86.93x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons)	12.58%	27.31x
International Travel	2.29%	21.00x
University Research	16.39%	15.41x
Smart Travel	1.52%	13.67x
Middle East News	3.68%	13.46x
NYC Tourist Attractions	2.41%	13.32x
Maps & Navigation	1.14%	12.88x
Poland Cluster	0.89%	11.69x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding)	27.45%	11.54x

Composition Percentage: The overlap percentage between the Germany Cluster audience and the Content Affinity attribute.

Index: A comparison of the Germany Cluster audience to the internet population.

DEMOGRAPHICS

The Germany Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male