Dstillery Audiences

GERMANY CLUSTER

Audience Size: 30 Thousand Devices

Explore the Germany Cluster Audience

Below you'll find more information about the Germany Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 30 thousand unique devices whose actions qualify for the Germany Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Germany Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Germany Cluster audience is Spain Trip Planners.

Interest Composition Index
Spain Trip Planners 35.14% 16.00x
Readers of Spanish Content 26.85% 12.05x
Readers of Italian Content 25.03% 11.99x
Language Learners 33.29% 11.45x
United Arab Emirates Trip Planners 22.43% 10.05x
Classical Music Enthusiasts 21.89% 9.69x
Tennis Players 17.57% 9.33x
Audio Book Listeners 17.64% 9.20x
United Nations Donors 19.60% 8.98x
Business Travelers 17.44% 8.92x
Composition Percentage: The overlap percentage between the Germany Cluster audience and the Interest attribute.
Index: A comparison of the Germany Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Germany Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Germany Cluster audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.20% 3.64x
Mens Wearhouse 0.20% 2.45x
Gap 0.07% 1.13x
Jos A. Bank Clothiers 0.03% 0.59x
Lane Bryant 0.01% 0.51x
Carhartt 0.07% 0.41x
Ann Taylor 0.04% 0.34x
Composition Percentage: The overlap percentage between the Germany Cluster audience and the Location attribute.
Index: A comparison of the Germany Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Germany Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Germany Cluster audience is collinsdictionary.com.

Website Composition Index
collinsdictionary.com 19.45% 31.26x
yale.edu 4.36% 24.23x
jhu.edu 6.07% 23.60x
uchicago.edu 5.64% 23.29x
academia.edu 8.08% 23.11x
cambridge.org 16.89% 21.71x
oxforddictionaries.com 8.21% 19.75x
columbia.edu 4.02% 19.59x
economist.com 10.72% 18.52x
ssrn.com 3.37% 18.37x
Composition Percentage: The overlap percentage between the Germany Cluster audience and the Web attribute.
Index: A comparison of the Germany Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Germany Cluster audience is Foreign Language Education.

Content Affinity Composition Index
Foreign Language Education 5.43% 40.22x
Christian Youth 3.29% 34.10x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 9.71% 33.84x
French News & Gossip Cluster 3.58% 33.32x
Poland Cluster 2.70% 29.70x
Quebec Hunting & Outdoors Cluster 2.14% 28.27x
Brazil & Portugal News 1.99% 26.26x
Cheerleading 3.29% 25.83x
Russia Cluster 1.89% 20.44x
English as a Second Language 4.62% 20.31x
Composition Percentage: The overlap percentage between the Germany Cluster audience and the Content Affinity attribute.
Index: A comparison of the Germany Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Germany Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male