Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 542.4 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 90.48% | 33.42x |
| Readers of South American Content | 83.83% | 31.12x |
| Readers of Panamanian Content | 77.71% | 30.22x |
| Readers of Nicaraguan Content | 79.10% | 29.47x |
| Readers of Guatemalan Content | 83.26% | 29.42x |
| Readers of Spanish Content | 64.48% | 28.74x |
| Readers of Caribbean Content | 76.82% | 27.98x |
| Readers of Cuban Content | 61.26% | 26.88x |
| Colombia Trip Planners | 72.42% | 25.52x |
| Readers of Colombian Content | 72.00% | 25.49x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.03% | 2.27x |
| Zumiez | 0.05% | 2.00x |
| Hugo Boss | 0.02% | 1.88x |
| The Childrens Place | 0.07% | 1.74x |
| Abercrombie & Fitch | 0.03% | 1.72x |
| Forever 21 | 0.05% | 1.69x |
| Aeropostale | 0.05% | 1.67x |
| Gap | 0.14% | 1.67x |
| Old Navy | 0.07% | 1.63x |
| Zara | 0.03% | 1.62x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.
| Website | Composition | Index |
| laprensagrafica.com | 19.85% | 498.29x |
| elsalvador.com | 21.91% | 451.62x |
| quien.com | 7.39% | 365.46x |
| diariogol.com | 13.09% | 337.30x |
| prensalibre.com | 8.65% | 324.13x |
| mundodeportivo.com | 10.67% | 319.38x |
| depor.com | 8.69% | 311.91x |
| playgroundmag.net | 3.90% | 303.17x |
| bolavip.com | 4.60% | 287.32x |
| anamariacanseco.com | 3.65% | 283.19x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 11.82% | 142.75x |
| Central & South American News | 16.80% | 121.46x |
| Peru Media | 14.33% | 115.86x |
| Spain News - Madrid & Seville | 24.75% | 112.92x |
| Latin American News | 19.33% | 96.83x |
| Mexico Cluster | 41.68% | 81.97x |
| Spain News | 54.40% | 79.31x |
| Spanish Health & Wellness | 30.21% | 72.43x |
| Cuba & Mexico Media | 6.10% | 61.01x |
| Latin American Spanish Language News | 12.42% | 57.07x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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