Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 357.8 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 357.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 93.58% 33.41x
Readers of Spanish Content 73.44% 31.19x
Readers of Hispanic Content 61.22% 28.24x
Readers of Honduran Content 90.11% 27.09x
Readers of South American Content 91.22% 25.90x
Readers of Guatemalan Content 88.86% 25.48x
Readers of Costa Rican Content 79.46% 25.42x
Readers of El Salvadoran Content 91.75% 25.19x
Readers of Mexican Content 86.96% 24.80x
Readers of Panamanian Content 88.83% 24.37x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Gymboree.

Location Composition Index
Gymboree 0.02% 2.74x
Buckle 0.03% 2.50x
Mens Wearhouse 0.03% 2.43x
Zumiez 0.02% 2.32x
Hollister 0.02% 2.30x
Aeropostale 0.02% 2.24x
The Childrens Place 0.03% 2.23x
H&M 0.01% 2.19x
Gap 0.02% 2.18x
LOFT 0.02% 2.03x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 22.95% 403.80x
soy502.com 10.26% 373.27x
diariogol.com 8.10% 344.31x
elsalvador.com 35.14% 341.22x
elgrafico.com 7.84% 335.35x
club-caza.com 5.37% 326.05x
vistazo.com 6.40% 319.64x
nacion.com 7.16% 300.55x
prensalibre.com 51.11% 282.69x
mibolsillo.com 6.33% 281.54x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 16.07% 168.68x
Peru Media 26.25% 156.86x
Cuba & Mexico Media 1.21% 139.87x
Spanish Health & Wellness 10.10% 125.35x
Spanish Lifestyle & Health 7.53% 120.85x
Spain News - Madrid & Seville 47.49% 106.53x
Latin American News 62.89% 89.50x
Mexico Cluster 62.45% 88.89x
Latin American Spanish Language News 41.26% 80.53x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male