Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 94.54% | 45.45x |
| Readers of El Salvadoran Content | 94.47% | 45.28x |
| Readers of Guatemalan Content | 89.27% | 41.68x |
| Readers of Nicaraguan Content | 84.60% | 41.65x |
| Readers of Panamanian Content | 83.30% | 40.51x |
| Readers of South American Content | 88.02% | 40.41x |
| Readers of Caribbean Content | 81.80% | 40.09x |
| Readers of Cuban Content | 70.88% | 38.23x |
| Readers of Spanish Content | 67.10% | 37.95x |
| Readers of Belizean Content | 81.13% | 37.62x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.64x |
| Aeropostale | 0.06% | 1.52x |
| Michael Kors | 0.05% | 1.43x |
| Topshop | 0.01% | 1.41x |
| Tommy Bahama | 0.03% | 1.40x |
| Hollister | 0.03% | 1.39x |
| Ralph Lauren | 0.01% | 1.35x |
| The Childrens Place | 0.08% | 1.35x |
| Gap | 0.09% | 1.35x |
| Zara | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.
| Website | Composition | Index |
| laprensagrafica.com | 25.95% | 321.73x |
| soy502.com | 9.01% | 318.12x |
| miamidiario.com | 4.46% | 306.04x |
| elgrafico.com | 4.01% | 296.61x |
| elsalvador.com | 36.00% | 292.02x |
| miamiactualidad.com | 2.79% | 291.84x |
| defensacentral.com | 2.19% | 290.04x |
| estrategiaynegocios.net | 4.57% | 288.62x |
| jwplayer.com | 2.37% | 283.97x |
| amplificalo.com | 2.30% | 281.83x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 20.80% | 104.27x |
| Spanish Lifestyle & Health | 9.07% | 103.14x |
| Peru Media | 16.28% | 101.99x |
| Latin American News | 32.42% | 88.83x |
| Spain News - Madrid & Seville | 33.25% | 88.57x |
| Mexico Cluster | 52.82% | 69.58x |
| Spanish Health & Wellness | 24.97% | 61.61x |
| England Tourism | 0.45% | 60.81x |
| Spain News | 63.04% | 59.78x |
| Latin American Spanish Language News | 18.60% | 52.76x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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