Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 200.2 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 200.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 77.22% 35.53x
Readers of Argentinian Content 97.37% 33.27x
Readers of Hispanic Content 75.15% 30.11x
Readers of South American Content 88.13% 28.95x
Readers of Cuban Content 82.17% 28.89x
Readers of Costa Rican Content 80.66% 28.69x
Readers of Puerto Rican Content 84.19% 28.65x
Readers of Honduran Content 94.80% 26.89x
Readers of Spanish Content 87.63% 26.12x
Latin TV Enthusiasts 97.63% 25.60x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Armani.

Location Composition Index
Armani 0.01% 2.92x
Kate Spade 0.01% 2.47x
Old Navy 0.05% 2.12x
Dressbarn 0.02% 1.80x
Banana Republic 0.01% 1.64x
Aeropostale 0.03% 1.58x
Eddie Bauer 0.02% 1.50x
H&M 0.02% 1.32x
Lululemon 0.02% 1.30x
American Apparel 0.01% 1.27x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 45.57% 533.26x
elsalvador.com 33.25% 525.89x
futbolcentroamerica.com 15.76% 437.10x
quien.com 21.00% 383.63x
telva.com 10.34% 382.22x
vanidades.com 12.93% 381.37x
prensalibre.com 63.00% 381.20x
ambito.com 9.72% 380.03x
televisa.com 10.50% 370.23x
independentespanol.com 19.44% 359.37x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.93% 223.02x
Central & South American News 12.99% 222.35x
Peru Media 18.31% 203.83x
Spain News - Madrid & Seville 47.01% 140.61x
Spanish Health & Wellness 7.57% 135.77x
Mexico Cluster 53.64% 123.15x
Sports - Climbing, Non-traditional 31.14% 108.05x
Latin American News 70.41% 102.09x
Latin American Spanish Language News 35.06% 84.55x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male