Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 320.7 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 320.7 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 94.46% 34.92x
Readers of Spanish Content 74.59% 32.42x
Readers of Hispanic Content 62.45% 30.84x
Readers of Honduran Content 91.18% 27.42x
Readers of South American Content 92.07% 26.70x
Readers of Costa Rican Content 79.43% 25.45x
Readers of Panamanian Content 89.81% 24.75x
Readers of El Salvadoran Content 92.10% 24.68x
Readers of Mexican Content 88.50% 23.96x
Readers of Guatemalan Content 90.54% 23.84x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.45x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is soy502.com.

Website Composition Index
soy502.com 11.42% 443.51x
laprensagrafica.com 25.95% 437.09x
laverdadnoticias.com 9.29% 409.38x
elcomercio.com 6.64% 396.24x
elsalvador.com 37.89% 391.16x
diariogol.com 13.17% 389.42x
miamidiario.com 9.16% 358.39x
transponder1200.com 6.92% 352.90x
vistazo.com 9.60% 347.73x
futbolcentroamerica.com 15.20% 332.13x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 19.38% 182.15x
Peru Media 26.43% 167.88x
Spanish Lifestyle & Health 8.55% 145.46x
Spanish Health & Wellness 11.97% 141.79x
Cuba & Mexico Media 1.73% 140.97x
Spain News - Madrid & Seville 48.94% 110.47x
Latin American News 62.65% 98.08x
Mexico Cluster 63.53% 88.30x
Latin American Spanish Language News 40.12% 85.29x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male