Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 662.3 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Spanish Content.
| Interest | Composition | Index |
| Readers of Spanish Content | 78.42% | 30.65x |
| Readers of Hispanic Content | 71.27% | 29.47x |
| Readers of Costa Rican Content | 77.58% | 26.10x |
| Readers of South American Content | 88.91% | 25.74x |
| Readers of Russian Content | 54.57% | 25.08x |
| Readers of Panamanian Content | 84.46% | 24.69x |
| Readers of Puerto Rican Content | 78.57% | 24.17x |
| Readers of Honduran Content | 87.89% | 24.05x |
| Readers of El Salvadoran Content | 89.52% | 23.90x |
| Readers of Mexican Content | 86.32% | 23.86x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 0.51x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is donbalon.com.
| Website | Composition | Index |
| donbalon.com | 3.33% | 323.77x |
| noticias24.com | 2.59% | 314.63x |
| laverdadnoticias.com | 8.78% | 302.73x |
| periodistadigital.com | 6.51% | 296.58x |
| laiguana.tv | 2.58% | 293.47x |
| estrategiaynegocios.net | 2.78% | 293.17x |
| noticiaszmg.com | 5.16% | 291.43x |
| cibercuba.com | 7.84% | 282.64x |
| elcooperante.com | 3.10% | 282.52x |
| laprensagrafica.com | 33.76% | 277.78x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 36.63% | 132.60x |
| Peru Media | 32.92% | 118.16x |
| Spanish Lifestyle & Health | 12.47% | 100.45x |
| Spanish Health & Wellness | 25.23% | 85.64x |
| Latin American News | 57.81% | 82.50x |
| Spain News - Madrid & Seville | 56.96% | 82.06x |
| Cuba & Mexico Media | 3.37% | 72.11x |
| Mexico Cluster | 65.92% | 70.05x |
| Latin American Spanish Language News | 47.25% | 66.11x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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