Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 200.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 77.22% | 35.53x |
| Readers of Argentinian Content | 97.37% | 33.27x |
| Readers of Hispanic Content | 75.15% | 30.11x |
| Readers of South American Content | 88.13% | 28.95x |
| Readers of Cuban Content | 82.17% | 28.89x |
| Readers of Costa Rican Content | 80.66% | 28.69x |
| Readers of Puerto Rican Content | 84.19% | 28.65x |
| Readers of Honduran Content | 94.80% | 26.89x |
| Readers of Spanish Content | 87.63% | 26.12x |
| Latin TV Enthusiasts | 97.63% | 25.60x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Armani.
| Location | Composition | Index |
| Armani | 0.01% | 2.92x |
| Kate Spade | 0.01% | 2.47x |
| Old Navy | 0.05% | 2.12x |
| Dressbarn | 0.02% | 1.80x |
| Banana Republic | 0.01% | 1.64x |
| Aeropostale | 0.03% | 1.58x |
| Eddie Bauer | 0.02% | 1.50x |
| H&M | 0.02% | 1.32x |
| Lululemon | 0.02% | 1.30x |
| American Apparel | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.
| Website | Composition | Index |
| laprensagrafica.com | 45.57% | 533.26x |
| elsalvador.com | 33.25% | 525.89x |
| futbolcentroamerica.com | 15.76% | 437.10x |
| quien.com | 21.00% | 383.63x |
| telva.com | 10.34% | 382.22x |
| vanidades.com | 12.93% | 381.37x |
| prensalibre.com | 63.00% | 381.20x |
| ambito.com | 9.72% | 380.03x |
| televisa.com | 10.50% | 370.23x |
| independentespanol.com | 19.44% | 359.37x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 8.93% | 223.02x |
| Central & South American News | 12.99% | 222.35x |
| Peru Media | 18.31% | 203.83x |
| Spain News - Madrid & Seville | 47.01% | 140.61x |
| Spanish Health & Wellness | 7.57% | 135.77x |
| Mexico Cluster | 53.64% | 123.15x |
| Sports - Climbing, Non-traditional | 31.14% | 108.05x |
| Latin American News | 70.41% | 102.09x |
| Latin American Spanish Language News | 35.06% | 84.55x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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