Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 242.8 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 242.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 73.93% 43.91x
Readers of Hispanic Content 67.96% 38.83x
Readers of Argentinian Content 97.19% 36.80x
Readers of Mexican Content 76.13% 35.72x
Readers of Puerto Rican Content 81.63% 32.81x
Readers of South American Content 83.63% 30.12x
Latin TV Enthusiasts 98.23% 29.92x
Readers of Cuban Content 78.86% 29.40x
Readers of Honduran Content 95.11% 28.94x
Readers of Caribbean Content 86.68% 28.15x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Madewell.

Location Composition Index
Madewell 0.01% 5.36x
Belk 0.02% 3.73x
Forever 21 0.02% 3.06x
LOFT 0.02% 2.66x
Jos A. Bank Clothiers 0.02% 1.90x
Gap 0.02% 1.77x
White House Black Market 0.02% 1.61x
The Childrens Place 0.02% 1.36x
Banana Republic 0.01% 1.35x
American Eagle Outfitters 0.01% 1.27x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is soy502.com.

Website Composition Index
soy502.com 14.41% 489.10x
elgrafico.com 10.26% 456.23x
elsalvador.com 32.97% 442.40x
laprensagrafica.com 46.10% 436.21x
futbolcentroamerica.com 18.78% 369.19x
prensalibre.com 62.58% 341.32x
cronista.com 7.72% 331.53x
levante-emv.com 8.32% 331.23x
cadenaser.com 7.69% 327.50x
unotv.com 13.77% 324.55x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 15.37% 204.11x
Peru Media 20.51% 196.39x
Spanish Lifestyle & Health 10.37% 180.93x
Spain News - Madrid & Seville 48.04% 126.84x
Spanish Health & Wellness 8.30% 121.51x
Mexico Cluster 61.34% 119.71x
Latin American Spanish Language News 41.08% 104.58x
Latin American News 71.48% 92.83x
Sports - Climbing, Non-traditional 31.90% 87.95x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male