Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 255.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 64.74% | 33.66x |
| Readers of Argentinian Content | 97.23% | 29.15x |
| Readers of South American Content | 83.74% | 27.91x |
| Readers of Cuban Content | 72.43% | 27.90x |
| Readers of Puerto Rican Content | 77.01% | 27.35x |
| Readers of Caribbean Content | 89.31% | 23.52x |
| Latin TV Enthusiasts | 97.23% | 23.25x |
| Mexico Trip Planners | 55.06% | 21.37x |
| Readers of Hispanic Content | 62.44% | 19.76x |
| Israel Trip Planners | 61.28% | 19.45x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 2.72x |
| Old Navy | 0.03% | 2.70x |
| H&M | 0.01% | 2.17x |
| Lane Bryant | 0.01% | 1.55x |
| LOFT | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is elsalvador.com.
| Website | Composition | Index |
| elsalvador.com | 28.08% | 442.14x |
| laprensagrafica.com | 52.64% | 438.80x |
| soy502.com | 9.38% | 401.43x |
| independentespanol.com | 11.93% | 326.73x |
| ngenespanol.com | 6.85% | 325.13x |
| prensalibre.com | 65.58% | 323.50x |
| mdzol.com | 19.52% | 317.04x |
| caraotadigital.net | 6.84% | 307.24x |
| siempreauto.com | 6.78% | 303.00x |
| tunota.com | 6.17% | 299.95x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 4.33% | 204.22x |
| Central & South American News | 10.63% | 200.47x |
| Peru Media | 16.27% | 159.72x |
| Spain News - Madrid & Seville | 42.59% | 121.44x |
| Sports - Climbing, Non-traditional | 29.78% | 118.86x |
| Spanish Health & Wellness | 4.69% | 110.25x |
| Latin American News | 59.77% | 104.71x |
| Mexico Cluster | 45.66% | 83.54x |
| Latin American Spanish Language News | 27.83% | 63.15x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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