Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 242.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Spanish Content.
| Interest | Composition | Index |
| Readers of Spanish Content | 73.93% | 43.91x |
| Readers of Hispanic Content | 67.96% | 38.83x |
| Readers of Argentinian Content | 97.19% | 36.80x |
| Readers of Mexican Content | 76.13% | 35.72x |
| Readers of Puerto Rican Content | 81.63% | 32.81x |
| Readers of South American Content | 83.63% | 30.12x |
| Latin TV Enthusiasts | 98.23% | 29.92x |
| Readers of Cuban Content | 78.86% | 29.40x |
| Readers of Honduran Content | 95.11% | 28.94x |
| Readers of Caribbean Content | 86.68% | 28.15x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 5.36x |
| Belk | 0.02% | 3.73x |
| Forever 21 | 0.02% | 3.06x |
| LOFT | 0.02% | 2.66x |
| Jos A. Bank Clothiers | 0.02% | 1.90x |
| Gap | 0.02% | 1.77x |
| White House Black Market | 0.02% | 1.61x |
| The Childrens Place | 0.02% | 1.36x |
| Banana Republic | 0.01% | 1.35x |
| American Eagle Outfitters | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is soy502.com.
| Website | Composition | Index |
| soy502.com | 14.41% | 489.10x |
| elgrafico.com | 10.26% | 456.23x |
| elsalvador.com | 32.97% | 442.40x |
| laprensagrafica.com | 46.10% | 436.21x |
| futbolcentroamerica.com | 18.78% | 369.19x |
| prensalibre.com | 62.58% | 341.32x |
| cronista.com | 7.72% | 331.53x |
| levante-emv.com | 8.32% | 331.23x |
| cadenaser.com | 7.69% | 327.50x |
| unotv.com | 13.77% | 324.55x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 15.37% | 204.11x |
| Peru Media | 20.51% | 196.39x |
| Spanish Lifestyle & Health | 10.37% | 180.93x |
| Spain News - Madrid & Seville | 48.04% | 126.84x |
| Spanish Health & Wellness | 8.30% | 121.51x |
| Mexico Cluster | 61.34% | 119.71x |
| Latin American Spanish Language News | 41.08% | 104.58x |
| Latin American News | 71.48% | 92.83x |
| Sports - Climbing, Non-traditional | 31.90% | 87.95x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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