Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 679.2 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 94.54% 45.45x
Readers of El Salvadoran Content 94.47% 45.28x
Readers of Guatemalan Content 89.27% 41.68x
Readers of Nicaraguan Content 84.60% 41.65x
Readers of Panamanian Content 83.30% 40.51x
Readers of South American Content 88.02% 40.41x
Readers of Caribbean Content 81.80% 40.09x
Readers of Cuban Content 70.88% 38.23x
Readers of Spanish Content 67.10% 37.95x
Readers of Belizean Content 81.13% 37.62x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.64x
Aeropostale 0.06% 1.52x
Michael Kors 0.05% 1.43x
Topshop 0.01% 1.41x
Tommy Bahama 0.03% 1.40x
Hollister 0.03% 1.39x
Ralph Lauren 0.01% 1.35x
The Childrens Place 0.08% 1.35x
Gap 0.09% 1.35x
Zara 0.02% 1.33x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 25.95% 321.73x
soy502.com 9.01% 318.12x
miamidiario.com 4.46% 306.04x
elgrafico.com 4.01% 296.61x
elsalvador.com 36.00% 292.02x
miamiactualidad.com 2.79% 291.84x
defensacentral.com 2.19% 290.04x
estrategiaynegocios.net 4.57% 288.62x
jwplayer.com 2.37% 283.97x
amplificalo.com 2.30% 281.83x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 20.80% 104.27x
Spanish Lifestyle & Health 9.07% 103.14x
Peru Media 16.28% 101.99x
Latin American News 32.42% 88.83x
Spain News - Madrid & Seville 33.25% 88.57x
Mexico Cluster 52.82% 69.58x
Spanish Health & Wellness 24.97% 61.61x
England Tourism 0.45% 60.81x
Spain News 63.04% 59.78x
Latin American Spanish Language News 18.60% 52.76x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male