Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 255.2 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 255.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 64.74% 33.66x
Readers of Argentinian Content 97.23% 29.15x
Readers of South American Content 83.74% 27.91x
Readers of Cuban Content 72.43% 27.90x
Readers of Puerto Rican Content 77.01% 27.35x
Readers of Caribbean Content 89.31% 23.52x
Latin TV Enthusiasts 97.23% 23.25x
Mexico Trip Planners 55.06% 21.37x
Readers of Hispanic Content 62.44% 19.76x
Israel Trip Planners 61.28% 19.45x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.72x
Old Navy 0.03% 2.70x
H&M 0.01% 2.17x
Lane Bryant 0.01% 1.55x
LOFT 0.02% 1.02x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is elsalvador.com.

Website Composition Index
elsalvador.com 28.08% 442.14x
laprensagrafica.com 52.64% 438.80x
soy502.com 9.38% 401.43x
independentespanol.com 11.93% 326.73x
ngenespanol.com 6.85% 325.13x
prensalibre.com 65.58% 323.50x
mdzol.com 19.52% 317.04x
caraotadigital.net 6.84% 307.24x
siempreauto.com 6.78% 303.00x
tunota.com 6.17% 299.95x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 4.33% 204.22x
Central & South American News 10.63% 200.47x
Peru Media 16.27% 159.72x
Spain News - Madrid & Seville 42.59% 121.44x
Sports - Climbing, Non-traditional 29.78% 118.86x
Spanish Health & Wellness 4.69% 110.25x
Latin American News 59.77% 104.71x
Mexico Cluster 45.66% 83.54x
Latin American Spanish Language News 27.83% 63.15x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male