Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 357.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 93.58% | 33.41x |
| Readers of Spanish Content | 73.44% | 31.19x |
| Readers of Hispanic Content | 61.22% | 28.24x |
| Readers of Honduran Content | 90.11% | 27.09x |
| Readers of South American Content | 91.22% | 25.90x |
| Readers of Guatemalan Content | 88.86% | 25.48x |
| Readers of Costa Rican Content | 79.46% | 25.42x |
| Readers of El Salvadoran Content | 91.75% | 25.19x |
| Readers of Mexican Content | 86.96% | 24.80x |
| Readers of Panamanian Content | 88.83% | 24.37x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 2.74x |
| Buckle | 0.03% | 2.50x |
| Mens Wearhouse | 0.03% | 2.43x |
| Zumiez | 0.02% | 2.32x |
| Hollister | 0.02% | 2.30x |
| Aeropostale | 0.02% | 2.24x |
| The Childrens Place | 0.03% | 2.23x |
| H&M | 0.01% | 2.19x |
| Gap | 0.02% | 2.18x |
| LOFT | 0.02% | 2.03x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.
| Website | Composition | Index |
| laprensagrafica.com | 22.95% | 403.80x |
| soy502.com | 10.26% | 373.27x |
| diariogol.com | 8.10% | 344.31x |
| elsalvador.com | 35.14% | 341.22x |
| elgrafico.com | 7.84% | 335.35x |
| club-caza.com | 5.37% | 326.05x |
| vistazo.com | 6.40% | 319.64x |
| nacion.com | 7.16% | 300.55x |
| prensalibre.com | 51.11% | 282.69x |
| mibolsillo.com | 6.33% | 281.54x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 16.07% | 168.68x |
| Peru Media | 26.25% | 156.86x |
| Cuba & Mexico Media | 1.21% | 139.87x |
| Spanish Health & Wellness | 10.10% | 125.35x |
| Spanish Lifestyle & Health | 7.53% | 120.85x |
| Spain News - Madrid & Seville | 47.49% | 106.53x |
| Latin American News | 62.89% | 89.50x |
| Mexico Cluster | 62.45% | 88.89x |
| Latin American Spanish Language News | 41.26% | 80.53x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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