Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 911.9 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 90.45% | 27.21x |
| Readers of Cuban Content | 75.81% | 27.19x |
| Readers of Spanish Content | 75.91% | 26.61x |
| Readers of El Salvadoran Content | 91.44% | 26.40x |
| Readers of South American Content | 89.45% | 25.66x |
| Readers of Panamanian Content | 84.83% | 25.25x |
| Readers of Guatemalan Content | 88.78% | 25.21x |
| Readers of Hispanic Content | 69.29% | 24.88x |
| Readers of Nicaraguan Content | 84.35% | 24.42x |
| Colombia Trip Planners | 81.57% | 24.16x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 2.46x |
| Hollister | 0.05% | 2.26x |
| Forever 21 | 0.05% | 2.21x |
| H&M | 0.06% | 2.17x |
| Zumiez | 0.06% | 1.98x |
| Kate Spade | 0.02% | 1.91x |
| Ann Taylor | 0.02% | 1.84x |
| Aeropostale | 0.05% | 1.84x |
| REI | 0.01% | 1.78x |
| The Childrens Place | 0.07% | 1.77x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is noticias24.com.
| Website | Composition | Index |
| noticias24.com | 4.59% | 265.83x |
| donbalon.com | 4.29% | 256.22x |
| soy502.com | 13.71% | 254.73x |
| futbolcentroamerica.com | 5.37% | 253.96x |
| periodistadigital.com | 12.00% | 251.04x |
| laprensagrafica.com | 29.57% | 249.77x |
| fichajes.com | 2.66% | 247.46x |
| elsalvador.com | 42.38% | 245.12x |
| laiguana.tv | 1.43% | 233.50x |
| cibercuba.com | 12.89% | 230.23x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 30.24% | 105.76x |
| Spanish Lifestyle & Health | 10.84% | 89.12x |
| Peru Media | 18.66% | 86.53x |
| Latin American News | 40.71% | 78.36x |
| Spain News - Madrid & Seville | 43.26% | 76.86x |
| Mexico Cluster | 60.06% | 61.00x |
| England Tourism | 0.45% | 60.81x |
| Spanish Health & Wellness | 22.08% | 55.51x |
| Latin American Spanish Language News | 29.20% | 53.05x |
| Spain News | 76.19% | 46.38x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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