Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 538.7 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 538.7 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 43.66% 47.44x
Readers of Hispanic Content 67.61% 44.93x
Readers of Spanish Content 69.01% 44.49x
Readers of Costa Rican Content 69.01% 34.94x
Israel Trip Planners 56.34% 34.27x
Deodorant Shoppers 54.93% 33.51x
Readers of Puerto Rican Content 78.87% 31.26x
Readers of South American Content 84.51% 27.80x
Readers of Cuban Content 74.65% 26.06x
Readers of Panamanian Content 85.92% 25.84x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.26x
Carhartt 0.15% 1.65x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is periodistadigital.com.

Website Composition Index
periodistadigital.com 5.48% 293.65x
noticiaszmg.com 4.25% 293.30x
elcooperante.com 2.79% 291.74x
laprensagrafica.com 30.64% 280.71x
cibercuba.com 6.81% 280.57x
eleconomista.net 3.18% 276.02x
solonoticias.com 2.82% 275.84x
defensacentral.com 2.74% 269.80x
soy502.com 18.51% 267.86x
laverdadnoticias.com 8.88% 263.40x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 28.19% 162.47x
Peru Media 27.00% 139.64x
Spanish Health & Wellness 21.36% 107.02x
Spain News - Madrid & Seville 43.92% 86.10x
Latin American News 44.81% 84.22x
Mexico Cluster 55.49% 66.44x
Latin American Spanish Language News 36.20% 61.63x
England Tourism 0.45% 60.81x
Spain News 72.40% 50.01x
Sports - Climbing, Non-traditional 16.62% 47.32x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male