Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 542.4 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 542.4 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 90.48% 33.42x
Readers of South American Content 83.83% 31.12x
Readers of Panamanian Content 77.71% 30.22x
Readers of Nicaraguan Content 79.10% 29.47x
Readers of Guatemalan Content 83.26% 29.42x
Readers of Spanish Content 64.48% 28.74x
Readers of Caribbean Content 76.82% 27.98x
Readers of Cuban Content 61.26% 26.88x
Colombia Trip Planners 72.42% 25.52x
Readers of Colombian Content 72.00% 25.49x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Hollister.

Location Composition Index
Hollister 0.03% 2.27x
Zumiez 0.05% 2.00x
Hugo Boss 0.02% 1.88x
The Childrens Place 0.07% 1.74x
Abercrombie & Fitch 0.03% 1.72x
Forever 21 0.05% 1.69x
Aeropostale 0.05% 1.67x
Gap 0.14% 1.67x
Old Navy 0.07% 1.63x
Zara 0.03% 1.62x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 19.85% 498.29x
elsalvador.com 21.91% 451.62x
quien.com 7.39% 365.46x
diariogol.com 13.09% 337.30x
prensalibre.com 8.65% 324.13x
mundodeportivo.com 10.67% 319.38x
depor.com 8.69% 311.91x
playgroundmag.net 3.90% 303.17x
bolavip.com 4.60% 287.32x
anamariacanseco.com 3.65% 283.19x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 11.82% 142.75x
Central & South American News 16.80% 121.46x
Peru Media 14.33% 115.86x
Spain News - Madrid & Seville 24.75% 112.92x
Latin American News 19.33% 96.83x
Mexico Cluster 41.68% 81.97x
Spain News 54.40% 79.31x
Spanish Health & Wellness 30.21% 72.43x
Cuba & Mexico Media 6.10% 61.01x
Latin American Spanish Language News 12.42% 57.07x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female