Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 303.5 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 95.47% 32.77x
Readers of Spanish Content 73.02% 32.59x
Readers of Hispanic Content 61.44% 27.09x
Readers of Costa Rican Content 80.57% 26.34x
Readers of Honduran Content 92.55% 26.30x
Readers of South American Content 93.01% 24.86x
Readers of Mexican Content 90.61% 24.16x
Readers of El Salvadoran Content 93.70% 23.45x
Readers of Guatemalan Content 91.30% 23.08x
Readers of Panamanian Content 89.96% 22.72x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is J. Crew.

Location Composition Index
J. Crew 0.03% 3.92x
Michael Kors 0.02% 3.22x
Banana Republic 0.03% 2.69x
Gap 0.02% 2.05x
Gymboree 0.02% 2.02x
Journeys 0.04% 1.91x
Forever 21 0.01% 1.87x
Zumiez 0.02% 1.66x
American Eagle Outfitters 0.02% 1.64x
Hollister 0.01% 1.57x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 20.56% 465.80x
elgrafico.com 9.62% 417.06x
soy502.com 13.33% 395.44x
elsalvador.com 35.70% 387.50x
prensalibre.com 49.63% 351.38x
hipertextual.com 6.54% 339.28x
futbolcentroamerica.com 23.98% 335.35x
diariolasamericas.com 9.97% 309.59x
tycsports.com 10.54% 306.64x
eldesmarque.com 9.63% 305.00x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 14.39% 170.04x
Peru Media 23.65% 166.71x
Spanish Lifestyle & Health 6.87% 131.50x
Cuba & Mexico Media 0.55% 121.41x
Spain News - Madrid & Seville 46.31% 110.64x
Spanish Health & Wellness 9.63% 106.40x
Mexico Cluster 62.42% 94.39x
Latin American News 64.91% 91.30x
Latin American Spanish Language News 39.28% 81.53x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male