Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 95.47% | 32.77x |
| Readers of Spanish Content | 73.02% | 32.59x |
| Readers of Hispanic Content | 61.44% | 27.09x |
| Readers of Costa Rican Content | 80.57% | 26.34x |
| Readers of Honduran Content | 92.55% | 26.30x |
| Readers of South American Content | 93.01% | 24.86x |
| Readers of Mexican Content | 90.61% | 24.16x |
| Readers of El Salvadoran Content | 93.70% | 23.45x |
| Readers of Guatemalan Content | 91.30% | 23.08x |
| Readers of Panamanian Content | 89.96% | 22.72x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.03% | 3.92x |
| Michael Kors | 0.02% | 3.22x |
| Banana Republic | 0.03% | 2.69x |
| Gap | 0.02% | 2.05x |
| Gymboree | 0.02% | 2.02x |
| Journeys | 0.04% | 1.91x |
| Forever 21 | 0.01% | 1.87x |
| Zumiez | 0.02% | 1.66x |
| American Eagle Outfitters | 0.02% | 1.64x |
| Hollister | 0.01% | 1.57x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.
| Website | Composition | Index |
| laprensagrafica.com | 20.56% | 465.80x |
| elgrafico.com | 9.62% | 417.06x |
| soy502.com | 13.33% | 395.44x |
| elsalvador.com | 35.70% | 387.50x |
| prensalibre.com | 49.63% | 351.38x |
| hipertextual.com | 6.54% | 339.28x |
| futbolcentroamerica.com | 23.98% | 335.35x |
| diariolasamericas.com | 9.97% | 309.59x |
| tycsports.com | 10.54% | 306.64x |
| eldesmarque.com | 9.63% | 305.00x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 14.39% | 170.04x |
| Peru Media | 23.65% | 166.71x |
| Spanish Lifestyle & Health | 6.87% | 131.50x |
| Cuba & Mexico Media | 0.55% | 121.41x |
| Spain News - Madrid & Seville | 46.31% | 110.64x |
| Spanish Health & Wellness | 9.63% | 106.40x |
| Mexico Cluster | 62.42% | 94.39x |
| Latin American News | 64.91% | 91.30x |
| Latin American Spanish Language News | 39.28% | 81.53x |
| England Tourism | 0.45% | 60.81x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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