Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 359.5 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 359.5 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 93.99% 34.22x
Readers of Spanish Content 78.90% 32.83x
Readers of Hispanic Content 64.71% 31.80x
Readers of Honduran Content 91.70% 28.07x
Readers of South American Content 93.57% 26.40x
Readers of Costa Rican Content 84.49% 26.01x
Israel Trip Planners 64.35% 24.56x
Readers of Caribbean Content 83.54% 24.38x
Readers of Panamanian Content 90.25% 24.33x
Readers of Mexican Content 90.44% 24.04x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Coach.

Location Composition Index
Coach 0.02% 6.37x
Zumiez 0.01% 2.91x
Express 0.01% 2.26x
Aeropostale 0.01% 2.03x
Victoria's Secret 0.02% 1.77x
The Childrens Place 0.01% 1.47x
Journeys 0.01% 1.27x
Carhartt 0.03% 0.54x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is soy502.com.

Website Composition Index
soy502.com 13.08% 437.95x
crhoy.com 9.04% 436.80x
laprensagrafica.com 23.45% 426.75x
elcomercio.com 9.37% 375.97x
midiario.com 5.44% 375.23x
noticialdia.com 5.23% 369.16x
chapintv.com 7.20% 368.12x
miamidiario.com 12.98% 364.65x
elsalvador.com 43.44% 362.01x
diariogol.com 18.72% 360.64x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 23.51% 197.93x
Peru Media 27.92% 174.16x
Spanish Health & Wellness 15.46% 143.12x
Spanish Lifestyle & Health 11.42% 136.67x
Cuba & Mexico Media 2.54% 133.52x
Spain News - Madrid & Seville 52.29% 115.69x
Latin American News 62.10% 105.96x
Latin American Spanish Language News 41.30% 89.97x
Mexico Cluster 64.35% 87.52x
Spain News 76.69% 62.36x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male