Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 800.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Cuban Content.
| Interest | Composition | Index |
| Readers of Cuban Content | 78.27% | 28.47x |
| Readers of Honduran Content | 90.20% | 27.42x |
| Readers of Hispanic Content | 70.91% | 26.95x |
| Readers of Spanish Content | 80.57% | 26.55x |
| Readers of South American Content | 90.08% | 25.53x |
| Readers of El Salvadoran Content | 91.28% | 25.50x |
| Readers of Guatemalan Content | 88.71% | 25.19x |
| Readers of Panamanian Content | 85.70% | 25.07x |
| Readers of Caribbean Content | 82.96% | 24.77x |
| Readers of Nicaraguan Content | 84.75% | 24.16x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 2.91x |
| Uniqlo | 0.02% | 2.82x |
| Aeropostale | 0.06% | 1.87x |
| Hollister | 0.05% | 1.87x |
| Zara | 0.02% | 1.84x |
| Gap | 0.08% | 1.78x |
| Ralph Lauren | 0.01% | 1.71x |
| The Childrens Place | 0.08% | 1.70x |
| Gymboree | 0.04% | 1.68x |
| Zumiez | 0.07% | 1.65x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is donbalon.com.
| Website | Composition | Index |
| donbalon.com | 5.82% | 271.69x |
| noticias24.com | 4.12% | 269.84x |
| periodistadigital.com | 10.76% | 254.20x |
| futbolcentroamerica.com | 6.77% | 247.84x |
| cibercuba.com | 11.70% | 241.88x |
| elsalvador.com | 42.71% | 238.62x |
| israelnoticias.com | 2.32% | 236.83x |
| laprensagrafica.com | 34.11% | 235.47x |
| soy502.com | 14.83% | 235.30x |
| estrategiaynegocios.net | 4.63% | 232.35x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 34.55% | 119.59x |
| Spanish Lifestyle & Health | 12.14% | 100.16x |
| Peru Media | 23.19% | 99.70x |
| Latin American News | 45.83% | 88.87x |
| Spain News - Madrid & Seville | 49.41% | 85.73x |
| Mexico Cluster | 65.19% | 71.21x |
| Spanish Health & Wellness | 24.59% | 61.84x |
| Latin American Spanish Language News | 35.53% | 61.82x |
| England Tourism | 0.45% | 60.81x |
| Cuba & Mexico Media | 2.89% | 52.43x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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