Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 911.9 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 911.9 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 90.45% 27.21x
Readers of Cuban Content 75.81% 27.19x
Readers of Spanish Content 75.91% 26.61x
Readers of El Salvadoran Content 91.44% 26.40x
Readers of South American Content 89.45% 25.66x
Readers of Panamanian Content 84.83% 25.25x
Readers of Guatemalan Content 88.78% 25.21x
Readers of Hispanic Content 69.29% 24.88x
Readers of Nicaraguan Content 84.35% 24.42x
Colombia Trip Planners 81.57% 24.16x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.46x
Hollister 0.05% 2.26x
Forever 21 0.05% 2.21x
H&M 0.06% 2.17x
Zumiez 0.06% 1.98x
Kate Spade 0.02% 1.91x
Ann Taylor 0.02% 1.84x
Aeropostale 0.05% 1.84x
REI 0.01% 1.78x
The Childrens Place 0.07% 1.77x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is noticias24.com.

Website Composition Index
noticias24.com 4.59% 265.83x
donbalon.com 4.29% 256.22x
soy502.com 13.71% 254.73x
futbolcentroamerica.com 5.37% 253.96x
periodistadigital.com 12.00% 251.04x
laprensagrafica.com 29.57% 249.77x
fichajes.com 2.66% 247.46x
elsalvador.com 42.38% 245.12x
laiguana.tv 1.43% 233.50x
cibercuba.com 12.89% 230.23x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 30.24% 105.76x
Spanish Lifestyle & Health 10.84% 89.12x
Peru Media 18.66% 86.53x
Latin American News 40.71% 78.36x
Spain News - Madrid & Seville 43.26% 76.86x
Mexico Cluster 60.06% 61.00x
England Tourism 0.45% 60.81x
Spanish Health & Wellness 22.08% 55.51x
Latin American Spanish Language News 29.20% 53.05x
Spain News 76.19% 46.38x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male