Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 727.2 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 727.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 77.90% 29.17x
Readers of Cuban Content 76.70% 28.56x
Readers of Hispanic Content 70.75% 26.40x
Readers of South American Content 89.15% 26.38x
Readers of Panamanian Content 83.98% 26.06x
Readers of Costa Rican Content 75.84% 25.54x
Readers of Honduran Content 88.86% 25.11x
Readers of Caribbean Content 81.88% 24.66x
Readers of Puerto Rican Content 77.65% 24.37x
Readers of Mexican Content 85.57% 24.16x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 2.00x
Forever 21 0.02% 1.60x
Dressbarn 0.02% 1.60x
Gymboree 0.02% 1.58x
Michael Kors 0.02% 1.57x
Armani 0.01% 1.51x
Hollister 0.02% 1.48x
Journeys 0.04% 1.45x
Hugo Boss 0.01% 1.43x
Gap 0.03% 1.37x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is donbalon.com.

Website Composition Index
donbalon.com 4.68% 293.25x
noticias24.com 3.59% 278.10x
periodistadigital.com 9.20% 262.89x
transponder1200.com 2.52% 251.85x
estrategiaynegocios.net 3.95% 251.27x
miamidiario.com 9.58% 249.15x
laprensagrafica.com 34.24% 248.89x
cibercuba.com 10.48% 248.88x
noticiaszmg.com 7.56% 248.59x
laverdadnoticias.com 12.06% 248.46x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 33.54% 132.38x
Peru Media 25.73% 110.57x
Spanish Lifestyle & Health 11.92% 107.60x
Latin American News 47.00% 94.36x
Spain News - Madrid & Seville 51.09% 88.58x
Mexico Cluster 63.75% 73.95x
Spanish Health & Wellness 23.36% 72.24x
Cuba & Mexico Media 2.92% 65.92x
England Tourism 0.45% 60.81x
Latin American Spanish Language News 38.37% 59.01x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male