Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 662.3 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 662.3 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 78.42% 30.65x
Readers of Hispanic Content 71.27% 29.47x
Readers of Costa Rican Content 77.58% 26.10x
Readers of South American Content 88.91% 25.74x
Readers of Russian Content 54.57% 25.08x
Readers of Panamanian Content 84.46% 24.69x
Readers of Puerto Rican Content 78.57% 24.17x
Readers of Honduran Content 87.89% 24.05x
Readers of El Salvadoran Content 89.52% 23.90x
Readers of Mexican Content 86.32% 23.86x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.51x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is donbalon.com.

Website Composition Index
donbalon.com 3.33% 323.77x
noticias24.com 2.59% 314.63x
laverdadnoticias.com 8.78% 302.73x
periodistadigital.com 6.51% 296.58x
laiguana.tv 2.58% 293.47x
estrategiaynegocios.net 2.78% 293.17x
noticiaszmg.com 5.16% 291.43x
cibercuba.com 7.84% 282.64x
elcooperante.com 3.10% 282.52x
laprensagrafica.com 33.76% 277.78x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 36.63% 132.60x
Peru Media 32.92% 118.16x
Spanish Lifestyle & Health 12.47% 100.45x
Spanish Health & Wellness 25.23% 85.64x
Latin American News 57.81% 82.50x
Spain News - Madrid & Seville 56.96% 82.06x
Cuba & Mexico Media 3.37% 72.11x
Mexico Cluster 65.92% 70.05x
Latin American Spanish Language News 47.25% 66.11x
England Tourism 0.45% 60.81x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male