Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 545.2 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 545.2 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 92.78% 35.16x
Readers of Guatemalan Content 86.98% 31.13x
Readers of Nicaraguan Content 83.50% 31.09x
Readers of South American Content 86.32% 30.64x
Readers of Cuban Content 64.27% 29.08x
Readers of Panamanian Content 83.58% 28.88x
Readers of Caribbean Content 81.54% 28.81x
Readers of Spanish Content 62.18% 28.07x
Readers of Hispanic Content 53.33% 27.73x
Colombia Trip Planners 75.37% 27.38x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.10% 2.13x
Hugo Boss 0.04% 1.94x
Intermix 0.01% 1.87x
Aeropostale 0.03% 1.62x
Forever 21 0.07% 1.60x
Express Outlets 0.01% 1.51x
Gap 0.10% 1.51x
Hollister 0.03% 1.50x
Calvin Klein 0.01% 1.46x
American Apparel 0.04% 1.41x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is laprensagrafica.com.

Website Composition Index
laprensagrafica.com 21.76% 515.56x
elsalvador.com 27.25% 448.55x
prensalibre.com 10.70% 346.05x
quien.com 6.71% 335.46x
diariogol.com 15.19% 316.26x
lopezdoriga.com 5.66% 314.61x
playgroundmag.net 3.15% 300.26x
guatevision.com 3.04% 295.06x
nuevamujer.com 5.18% 280.23x
periodistadigital.com 10.94% 270.17x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 10.41% 154.01x
Peru Media 14.58% 118.25x
Central & South American News 16.74% 115.50x
Spain News - Madrid & Seville 25.63% 107.17x
Latin American News 22.36% 102.99x
Mexico Cluster 40.95% 81.73x
Spain News 51.52% 78.34x
Spanish Health & Wellness 28.34% 77.35x
Latin American Spanish Language News 11.37% 69.57x
Cuba & Mexico Media 5.29% 66.48x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female