Dstillery Audiences

GOSSIP & ENTERTAINMENT

Audience Size: 800.8 Thousand Devices

Explore the Gossip & Entertainment Audience

Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 800.8 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Entertainment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 78.27% 28.47x
Readers of Honduran Content 90.20% 27.42x
Readers of Hispanic Content 70.91% 26.95x
Readers of Spanish Content 80.57% 26.55x
Readers of South American Content 90.08% 25.53x
Readers of El Salvadoran Content 91.28% 25.50x
Readers of Guatemalan Content 88.71% 25.19x
Readers of Panamanian Content 85.70% 25.07x
Readers of Caribbean Content 82.96% 24.77x
Readers of Nicaraguan Content 84.75% 24.16x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.91x
Uniqlo 0.02% 2.82x
Aeropostale 0.06% 1.87x
Hollister 0.05% 1.87x
Zara 0.02% 1.84x
Gap 0.08% 1.78x
Ralph Lauren 0.01% 1.71x
The Childrens Place 0.08% 1.70x
Gymboree 0.04% 1.68x
Zumiez 0.07% 1.65x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Entertainment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Entertainment audience is donbalon.com.

Website Composition Index
donbalon.com 5.82% 271.69x
noticias24.com 4.12% 269.84x
periodistadigital.com 10.76% 254.20x
futbolcentroamerica.com 6.77% 247.84x
cibercuba.com 11.70% 241.88x
elsalvador.com 42.71% 238.62x
israelnoticias.com 2.32% 236.83x
laprensagrafica.com 34.11% 235.47x
soy502.com 14.83% 235.30x
estrategiaynegocios.net 4.63% 232.35x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 34.55% 119.59x
Spanish Lifestyle & Health 12.14% 100.16x
Peru Media 23.19% 99.70x
Latin American News 45.83% 88.87x
Spain News - Madrid & Seville 49.41% 85.73x
Mexico Cluster 65.19% 71.21x
Spanish Health & Wellness 24.59% 61.84x
Latin American Spanish Language News 35.53% 61.82x
England Tourism 0.45% 60.81x
Cuba & Mexico Media 2.89% 52.43x
Composition Percentage: The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male