Explore the Gossip & Entertainment Audience
Below you'll find more information about the Gossip & Entertainment audience, broken down in different categories based on their digital and physical behaviors. These are 359.5 thousand unique devices whose actions qualify for the Gossip & Entertainment audience.
INTERESTS
The Gossip & Entertainment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Entertainment audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 93.99% | 34.22x |
| Readers of Spanish Content | 78.90% | 32.83x |
| Readers of Hispanic Content | 64.71% | 31.80x |
| Readers of Honduran Content | 91.70% | 28.07x |
| Readers of South American Content | 93.57% | 26.40x |
| Readers of Costa Rican Content | 84.49% | 26.01x |
| Israel Trip Planners | 64.35% | 24.56x |
| Readers of Caribbean Content | 83.54% | 24.38x |
| Readers of Panamanian Content | 90.25% | 24.33x |
| Readers of Mexican Content | 90.44% | 24.04x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Interest attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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APPAREL RETAILERS
The Gossip & Entertainment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Entertainment audience is Coach.
| Location | Composition | Index |
| Coach | 0.02% | 6.37x |
| Zumiez | 0.01% | 2.91x |
| Express | 0.01% | 2.26x |
| Aeropostale | 0.01% | 2.03x |
| Victoria's Secret | 0.02% | 1.77x |
| The Childrens Place | 0.01% | 1.47x |
| Journeys | 0.01% | 1.27x |
| Carhartt | 0.03% | 0.54x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Location attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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WEBSITES
The Gossip & Entertainment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Entertainment audience is soy502.com.
| Website | Composition | Index |
| soy502.com | 13.08% | 437.95x |
| crhoy.com | 9.04% | 436.80x |
| laprensagrafica.com | 23.45% | 426.75x |
| elcomercio.com | 9.37% | 375.97x |
| midiario.com | 5.44% | 375.23x |
| noticialdia.com | 5.23% | 369.16x |
| chapintv.com | 7.20% | 368.12x |
| miamidiario.com | 12.98% | 364.65x |
| elsalvador.com | 43.44% | 362.01x |
| diariogol.com | 18.72% | 360.64x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Web attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Entertainment audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 23.51% | 197.93x |
| Peru Media | 27.92% | 174.16x |
| Spanish Health & Wellness | 15.46% | 143.12x |
| Spanish Lifestyle & Health | 11.42% | 136.67x |
| Cuba & Mexico Media | 2.54% | 133.52x |
| Spain News - Madrid & Seville | 52.29% | 115.69x |
| Latin American News | 62.10% | 105.96x |
| Latin American Spanish Language News | 41.30% | 89.97x |
| Mexico Cluster | 64.35% | 87.52x |
| Spain News | 76.69% | 62.36x |
Composition Percentage:
The overlap percentage between the Gossip & Entertainment audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Entertainment audience to the internet population.
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DEMOGRAPHICS
The Gossip & Entertainment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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