Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Detroit Tigers Fans.

Interest Composition Index
Detroit Tigers Fans 28.10% 12.11x
ESPN Enthusiasts 22.46% 11.85x
Tampa Bay Buccaneers Fans 29.02% 11.81x
Mens Fitness Publication Readers 8.39% 11.60x
Golden State Warriors Fans 20.57% 11.59x
Kansas City Chiefs Fans 23.22% 11.55x
Olympic Sports Enthusiasts 33.21% 11.37x
Los Angeles Rams Fans 19.72% 11.20x
San Antonio Spurs Fans 28.03% 11.11x
Cleveland Cavaliers Fans 31.45% 10.89x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.49x
Dressbarn 0.02% 1.23x
Chicos 0.02% 1.15x
Gap 0.01% 1.15x
Hollister 0.01% 1.14x
Michael Kors 0.01% 1.10x
Aeropostale 0.02% 1.04x
Old Navy 0.03% 1.02x
Zumiez 0.03% 1.00x
Journeys 0.03% 1.00x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is cavsnation.com.

Website Composition Index
cavsnation.com 3.84% 44.80x
dailysnark.com 7.07% 44.39x
opencourt-basketball.com 2.18% 36.99x
cavaliersnation.com 2.85% 33.68x
ahnfiredigital.com 3.68% 32.34x
nflanalysis.net 1.49% 32.09x
bballrumors.com 2.11% 31.21x
dolphinnation.com 1.48% 31.07x
profootballrumors.com 2.38% 30.42x
totalprosports.com 43.43% 29.77x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 6.92% 7.69x
Celebrity Gossip 0.14% 7.01x
Australia & New Zealand Media 0.63% 6.91x
Latest Sports News 44.95% 6.86x
Muscle Cars 2.43% 6.83x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.43% 6.78x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 4.08% 6.72x
Assorted Topics (Television, Origami, Men's Health) 0.22% 6.66x
Local & Travel England - East Midlands 0.03% 6.40x
Nature & Wildlife 1.24% 6.30x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male