Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.9 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 15.99% 13.12x
Cleveland Cavaliers Fans 15.24% 12.96x
Los Angeles Rams Fans 13.92% 12.39x
ESPN Enthusiasts 14.58% 12.08x
Los Angeles Dodgers Fans 17.43% 11.98x
Boston Celtics Fans 15.94% 11.93x
San Antonio Spurs Fans 14.83% 11.82x
NBA Fans 15.28% 11.67x
Oakland Raiders Fans 14.85% 11.58x
Astronomy Enthusiasts 14.96% 11.45x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Belk.

Location Composition Index
Belk 0.02% 1.21x
Buckle 0.24% 1.14x
Aeropostale 0.07% 1.13x
Charlotte Russe 0.06% 1.12x
Mens Wearhouse 0.53% 1.09x
Gymboree 0.07% 1.08x
Journeys 0.06% 1.08x
Express Outlets 0.01% 1.08x
The North Face 0.02% 1.08x
Jos A. Bank Clothiers 0.32% 1.07x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 6.38% 58.89x
memes.com 1.25% 52.46x
providr.com 21.93% 51.65x
jellyshare.com 2.26% 51.39x
usanewsflash.com 1.53% 41.73x
odometer.com 7.27% 41.73x
minq.com 11.62% 40.86x
reinventingaging.org 2.53% 40.55x
auntyacid.com 5.21% 40.39x
totalprosports.com 37.25% 39.74x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 3.47% 21.32x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 15.01x
Natural & Healthy Living Researchers 1.32% 14.85x
Assorted Topics (Freebies, Gardens, Jewelry) 17.51% 13.40x
Right Wing Blogs - Conspiracy Theories 8.08% 13.12x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.58% 12.71x
Consumer Rewards 0.31% 12.61x
Military & Law Enforcement 6.27% 12.38x
Muscle Cars 8.57% 12.36x
Assorted Topics (Car News, Animals, Viral Media) 4.72% 12.28x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female