Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 23.11% | 15.32x |
| NFL Fans | 26.91% | 13.51x |
| ESPN Enthusiasts | 27.09% | 13.07x |
| Los Angeles Lakers Fans | 31.64% | 12.74x |
| San Francisco 49ers Fans | 24.13% | 12.64x |
| Golden State Warriors Fans | 22.81% | 12.56x |
| Kansas City Chiefs Fans | 25.68% | 12.36x |
| Olympic Sports Enthusiasts | 26.39% | 12.09x |
| Las Vegas Raiders Fans | 27.18% | 12.09x |
| Houston Texans Fans | 24.43% | 12.03x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.16x |
| The Childrens Place | 0.06% | 1.09x |
| Buckle | 0.05% | 1.06x |
| Chicos | 0.03% | 1.04x |
| White House Black Market | 0.03% | 1.04x |
| Zumiez | 0.03% | 1.03x |
| Talbots | 0.02% | 1.02x |
| Mens Wearhouse | 0.04% | 1.01x |
| Carhartt | 0.32% | 1.00x |
| Gymboree | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is bballrumors.com.
| Website | Composition | Index |
| bballrumors.com | 2.63% | 47.87x |
| dailysnark.com | 13.11% | 44.43x |
| opencourt-basketball.com | 1.09% | 41.15x |
| cavaliersnation.com | 5.87% | 40.86x |
| diply.net | 1.26% | 40.26x |
| spacecityscoop.com | 1.84% | 39.98x |
| fearthesword.com | 1.01% | 37.69x |
| ahnfiredigital.com | 3.52% | 37.57x |
| nflanalysis.net | 1.57% | 36.57x |
| talkbasket.net | 2.38% | 36.07x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.
| Content Affinity | Composition | Index |
| Military & Law Enforcement | 9.70% | 11.15x |
| Right Wing Blogs - Political Activism | 0.02% | 9.29x |
| Muscle Cars | 5.86% | 8.65x |
| Celebrity Gossip | 0.34% | 8.26x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 5.13% | 7.48x |
| Natural & Healthy Living Researchers | 0.07% | 7.47x |
| Combat Sports | 37.17% | 7.47x |
| Latest Sports News | 53.89% | 7.40x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.07% | 7.20x |
| Mysticism | 0.02% | 7.00x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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