Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.

Interest Composition Index
Astronomy Enthusiasts 19.14% 12.37x
Cleveland Cavaliers Fans 15.93% 11.15x
Los Angeles Dodgers Fans 17.21% 10.81x
SEC Fans 15.27% 10.58x
NFL Fans 15.35% 10.42x
Baltimore Ravens Fans 14.77% 10.11x
Los Angeles Rams Fans 12.75% 9.98x
Softball Enthusiasts 16.28% 9.96x
Oakland Raiders Fans 13.18% 9.73x
Philadelphia Phillies Fans 15.45% 9.72x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.40% 1.05x
Jos A. Bank Clothiers 0.24% 1.00x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.

Website Composition Index
topmenmag.com 1.29% 79.77x
providr.com 28.12% 75.84x
memes.com 1.61% 73.10x
jellyshare.com 3.01% 69.77x
theclever.com 3.25% 57.75x
auntyacid.com 6.56% 56.54x
usanewsflash.com 1.91% 55.19x
odometer.com 9.23% 54.08x
sportsbreak.com 2.22% 53.54x
shared.us 1.03% 53.42x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 4.21% 22.85x
Assorted Topics (Freebies, Gardens, Jewelry) 19.08% 15.75x
Assorted Topics (Conservative News, Politics, Viral Media) 13.81% 14.62x
Right Wing Blogs - Conspiracy Theories 9.08% 14.59x
Assorted Topics (Car News, Animals, Viral Media) 4.92% 14.47x
Military & Law Enforcement 5.08% 14.19x
Muscle Cars 8.09% 14.05x
Liberal Media - Political Activism 4.12% 12.36x
Online Games for Kids 6.16% 12.11x
Conscious Living 5.56% 11.80x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female