Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 20.78% | 12.01x |
| Cleveland Cavaliers Fans | 14.38% | 10.17x |
| Los Angeles Dodgers Fans | 16.64% | 9.58x |
| SEC Fans | 16.57% | 9.52x |
| Muscle Car Shoppers | 19.65% | 9.43x |
| NFL Fans | 13.49% | 9.18x |
| Softball Enthusiasts | 17.76% | 8.98x |
| Ancestry Researchers | 14.50% | 8.96x |
| Philadelphia Phillies Fans | 16.05% | 8.83x |
| UFC and MMA Fans | 14.59% | 8.69x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.03% | 1.26x |
| Belk | 0.01% | 1.14x |
| Charlotte Russe | 0.02% | 1.10x |
| Dressbarn | 0.05% | 1.10x |
| Aeropostale | 0.03% | 1.09x |
| Journeys | 0.05% | 1.07x |
| Carhartt | 0.15% | 1.04x |
| Mens Wearhouse | 0.25% | 1.03x |
| Columbia | 0.01% | 1.00x |
| American Eagle Outfitters | 0.05% | 0.99x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.
| Website | Composition | Index |
| topmenmag.com | 1.50% | 85.55x |
| providr.com | 31.73% | 81.03x |
| memes.com | 1.84% | 78.20x |
| thekicker.com | 1.02% | 77.34x |
| jellyshare.com | 3.47% | 76.74x |
| theclever.com | 3.71% | 66.37x |
| reinventingaging.org | 3.28% | 60.36x |
| auntyacid.com | 7.40% | 59.65x |
| totalprosports.com | 32.19% | 58.53x |
| usanewsflash.com | 2.09% | 58.33x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 4.60% | 24.03x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 19.10% | 18.54x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 17.89x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 12.68% | 17.34x |
| Natural & Healthy Living Researchers | 1.39% | 16.31x |
| Right Wing Blogs - Conspiracy Theories | 9.46% | 15.88x |
| Assorted Topics (Car News, Animals, Viral Media) | 5.03% | 15.61x |
| Military & Law Enforcement | 4.25% | 15.47x |
| Muscle Cars | 7.53% | 14.91x |
| Scuba Diving | 0.26% | 13.77x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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