Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.9 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.

Interest Composition Index
Astronomy Enthusiasts 20.97% 11.12x
Muscle Car Shoppers 20.72% 7.99x
Ancestry Researchers 15.85% 7.98x
Cleveland Cavaliers Fans 12.13% 7.91x
UFC and MMA Fans 12.79% 7.54x
Comedy Fans 14.02% 7.38x
Philadelphia Phillies Fans 14.44% 7.30x
Disney Fans 16.23% 7.29x
NFL Fans 10.84% 7.18x
Cat Lovers 15.82% 7.11x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.13x
Gymboree 0.03% 1.04x
American Eagle Outfitters 0.04% 0.96x
Old Navy 0.05% 0.95x
Belk 0.01% 0.95x
Eddie Bauer 0.01% 0.94x
Journeys 0.02% 0.93x
Lane Bryant 0.03% 0.90x
Dressbarn 0.03% 0.89x
H&M 0.03% 0.87x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.11% 79.68x
topmenmag.com 2.45% 70.45x
providr.com 48.79% 70.36x
urbanleak.com 0.37% 69.89x
hiphopmyway.com 1.35% 69.78x
arcgames.com 0.11% 69.34x
jellyshare.com 5.30% 69.22x
theclever.com 5.73% 68.85x
viralitytoday.com 0.50% 67.07x
thekicker.com 1.45% 66.94x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 6.04% 20.30x
Military & Law Enforcement 2.81% 18.61x
Muscle Cars 6.97% 18.52x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 22.63% 17.17x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 13.05% 17.01x
Right Wing Blogs - Conspiracy Theories 10.86% 15.97x
Conscious Living 4.04% 15.95x
Natural & Healthy Living Researchers 1.16% 14.87x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.51% 14.84x
Assorted Topics #11636 (Car News, Animals, Viral Media) 5.58% 14.11x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999