Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.9 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 18.07% 8.70x
NFL Fans 16.91% 8.58x
Astronomy Enthusiasts 18.05% 8.26x
SEC Fans 16.53% 8.19x
Los Angeles Dodgers Fans 18.43% 8.16x
Baltimore Ravens Fans 16.57% 8.10x
Los Angeles Rams Fans 14.54% 7.91x
ESPN Enthusiasts 15.10% 7.74x
Boston Celtics Fans 15.99% 7.73x
Softball Enthusiasts 16.42% 7.59x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Journeys.

Location Composition Index
Journeys 0.08% 1.24x
Dressbarn 0.06% 1.14x
Buckle 0.20% 1.12x
Hollister 0.04% 1.10x
Aeropostale 0.07% 1.10x
Jos A. Bank Clothiers 0.33% 1.09x
Lane Bryant 0.05% 1.07x
Old Navy 0.11% 1.07x
Mens Wearhouse 0.54% 1.06x
Brooks Brothers 0.04% 1.03x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.

Website Composition Index
topmenmag.com 1.08% 62.88x
providr.com 23.76% 59.70x
memes.com 1.35% 57.61x
jellyshare.com 2.52% 54.82x
usanewsflash.com 1.64% 43.60x
odometer.com 7.88% 43.25x
auntyacid.com 5.63% 43.13x
minq.com 12.68% 42.52x
reinventingaging.org 2.72% 42.19x
theclever.com 2.76% 41.66x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 4.18% 15.58x
Assorted Topics (Viral Media, Paid Traffic) 0.12% 12.25x
Natural & Healthy Living Researchers 1.49% 11.57x
Assorted Topics (Freebies, Gardens, Jewelry) 20.04% 10.32x
Assorted Topics (Car News, Animals, Viral Media) 5.24% 9.93x
Consumer Rewards 0.40% 9.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.64% 9.85x
Military & Law Enforcement 6.11% 9.83x
Right Wing Blogs - Conspiracy Theories 9.17% 9.81x
Assorted Topics (Conservative News, Politics, Viral Media) 15.24% 9.70x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female