Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 1.3 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 35.67% 18.37x
NFL Fans 39.44% 17.48x
ESPN Enthusiasts 41.75% 17.08x
Boston Celtics Fans 36.72% 15.56x
Kansas City Chiefs Fans 35.71% 15.50x
Las Vegas Raiders Fans 37.81% 15.23x
Los Angeles Rams Fans 35.39% 15.08x
Los Angeles Lakers Fans 41.99% 14.99x
San Francisco 49ers Fans 35.78% 14.89x
Olympic Sports Enthusiasts 39.86% 14.75x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.37x
Carhartt 0.07% 0.97x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 2.22% 87.40x
dailysnark.com 11.95% 66.17x
lasportshub.com 2.22% 62.00x
basketball.com 1.45% 61.31x
empirewritesback.com 1.03% 57.07x
clipperholics.com 1.19% 54.97x
slamonline.com 3.52% 52.75x
totalprosports.com 52.05% 51.45x
lakersnation.com 4.39% 51.02x
theballzone.com 3.84% 50.61x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 21.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 20.25x
Right Wing Blogs - Political Activism 0.10% 17.01x
Men's Fashion Shopping 0.02% 16.95x
Military & Law Enforcement 17.39% 14.64x
Florida College Athletics 1.05% 14.38x
Upstate New York State Athletics 0.03% 12.93x
Tennis, Golf & Boxing 1.67% 12.61x
Celebrity Gossip 0.60% 12.53x
College Sports 0.30% 12.08x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male