Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.3 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.

Interest Composition Index
Astronomy Enthusiasts 20.78% 12.01x
Cleveland Cavaliers Fans 14.38% 10.17x
Los Angeles Dodgers Fans 16.64% 9.58x
SEC Fans 16.57% 9.52x
Muscle Car Shoppers 19.65% 9.43x
NFL Fans 13.49% 9.18x
Softball Enthusiasts 17.76% 8.98x
Ancestry Researchers 14.50% 8.96x
Philadelphia Phillies Fans 16.05% 8.83x
UFC and MMA Fans 14.59% 8.69x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Hollister.

Location Composition Index
Hollister 0.03% 1.26x
Belk 0.01% 1.14x
Charlotte Russe 0.02% 1.10x
Dressbarn 0.05% 1.10x
Aeropostale 0.03% 1.09x
Journeys 0.05% 1.07x
Carhartt 0.15% 1.04x
Mens Wearhouse 0.25% 1.03x
Columbia 0.01% 1.00x
American Eagle Outfitters 0.05% 0.99x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.

Website Composition Index
topmenmag.com 1.50% 85.55x
providr.com 31.73% 81.03x
memes.com 1.84% 78.20x
thekicker.com 1.02% 77.34x
jellyshare.com 3.47% 76.74x
theclever.com 3.71% 66.37x
reinventingaging.org 3.28% 60.36x
auntyacid.com 7.40% 59.65x
totalprosports.com 32.19% 58.53x
usanewsflash.com 2.09% 58.33x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 4.60% 24.03x
Assorted Topics (Freebies, Gardens, Jewelry) 19.10% 18.54x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 17.89x
Assorted Topics (Conservative News, Politics, Viral Media) 12.68% 17.34x
Natural & Healthy Living Researchers 1.39% 16.31x
Right Wing Blogs - Conspiracy Theories 9.46% 15.88x
Assorted Topics (Car News, Animals, Viral Media) 5.03% 15.61x
Military & Law Enforcement 4.25% 15.47x
Muscle Cars 7.53% 14.91x
Scuba Diving 0.26% 13.77x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male