Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 18.07% | 8.70x |
| NFL Fans | 16.91% | 8.58x |
| Astronomy Enthusiasts | 18.05% | 8.26x |
| SEC Fans | 16.53% | 8.19x |
| Los Angeles Dodgers Fans | 18.43% | 8.16x |
| Baltimore Ravens Fans | 16.57% | 8.10x |
| Los Angeles Rams Fans | 14.54% | 7.91x |
| ESPN Enthusiasts | 15.10% | 7.74x |
| Boston Celtics Fans | 15.99% | 7.73x |
| Softball Enthusiasts | 16.42% | 7.59x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.08% | 1.24x |
| Dressbarn | 0.06% | 1.14x |
| Buckle | 0.20% | 1.12x |
| Hollister | 0.04% | 1.10x |
| Aeropostale | 0.07% | 1.10x |
| Jos A. Bank Clothiers | 0.33% | 1.09x |
| Lane Bryant | 0.05% | 1.07x |
| Old Navy | 0.11% | 1.07x |
| Mens Wearhouse | 0.54% | 1.06x |
| Brooks Brothers | 0.04% | 1.03x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.
| Website | Composition | Index |
| topmenmag.com | 1.08% | 62.88x |
| providr.com | 23.76% | 59.70x |
| memes.com | 1.35% | 57.61x |
| jellyshare.com | 2.52% | 54.82x |
| usanewsflash.com | 1.64% | 43.60x |
| odometer.com | 7.88% | 43.25x |
| auntyacid.com | 5.63% | 43.13x |
| minq.com | 12.68% | 42.52x |
| reinventingaging.org | 2.72% | 42.19x |
| theclever.com | 2.76% | 41.66x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 4.18% | 15.58x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.12% | 12.25x |
| Natural & Healthy Living Researchers | 1.49% | 11.57x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 20.04% | 10.32x |
| Assorted Topics (Car News, Animals, Viral Media) | 5.24% | 9.93x |
| Consumer Rewards | 0.40% | 9.86x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.64% | 9.85x |
| Military & Law Enforcement | 6.11% | 9.83x |
| Right Wing Blogs - Conspiracy Theories | 9.17% | 9.81x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 15.24% | 9.70x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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