Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.8 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 25.85% 11.73x
Los Angeles Dodgers Fans 30.49% 11.19x
Cleveland Cavaliers Fans 22.82% 10.91x
SEC Fans 25.87% 10.80x
Baltimore Ravens Fans 26.97% 10.78x
Philadelphia Phillies Fans 27.37% 10.76x
Oakland Raiders Fans 25.46% 10.74x
ESPN Enthusiasts 23.81% 10.72x
New England Patriots Fans 23.94% 10.71x
Dallas Cowboys Fans 27.09% 10.60x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.38x
Carhartt 0.09% 1.36x
Dressbarn 0.05% 1.28x
Aeropostale 0.07% 1.27x
The Childrens Place 0.10% 1.25x
Journeys 0.06% 1.23x
Zumiez 0.08% 1.23x
Eddie Bauer 0.03% 1.20x
Gymboree 0.05% 1.18x
Brooks Brothers 0.03% 1.17x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 3.05% 52.65x
providr.com 10.69% 48.41x
auto123.com 1.02% 43.56x
cad-comic.com 2.95% 38.36x
totalprosports.com 59.73% 36.03x
12up.com 69.22% 34.66x
auntyacid.com 2.27% 32.88x
minq.com 5.01% 32.44x
odometer.com 3.09% 32.19x
guff.com 3.71% 32.12x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 1.99% 18.88x
Military & Law Enforcement 8.86% 12.42x
Natural & Healthy Living Researchers 0.91% 12.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.31% 11.83x
Right Wing Blogs - Conspiracy Theories 5.23% 11.07x
Consumer Rewards 0.16% 11.06x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 11.01x
Assorted Topics (Freebies, Gardens, Jewelry) 12.12% 10.59x
Muscle Cars 7.69% 9.92x
Combat Sports 35.33% 9.78x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male