Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 15.99% | 13.12x |
| Cleveland Cavaliers Fans | 15.24% | 12.96x |
| Los Angeles Rams Fans | 13.92% | 12.39x |
| ESPN Enthusiasts | 14.58% | 12.08x |
| Los Angeles Dodgers Fans | 17.43% | 11.98x |
| Boston Celtics Fans | 15.94% | 11.93x |
| San Antonio Spurs Fans | 14.83% | 11.82x |
| NBA Fans | 15.28% | 11.67x |
| Oakland Raiders Fans | 14.85% | 11.58x |
| Astronomy Enthusiasts | 14.96% | 11.45x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.21x |
| Buckle | 0.24% | 1.14x |
| Aeropostale | 0.07% | 1.13x |
| Charlotte Russe | 0.06% | 1.12x |
| Mens Wearhouse | 0.53% | 1.09x |
| Gymboree | 0.07% | 1.08x |
| Journeys | 0.06% | 1.08x |
| Express Outlets | 0.01% | 1.08x |
| The North Face | 0.02% | 1.08x |
| Jos A. Bank Clothiers | 0.32% | 1.07x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 6.38% | 58.89x |
| memes.com | 1.25% | 52.46x |
| providr.com | 21.93% | 51.65x |
| jellyshare.com | 2.26% | 51.39x |
| usanewsflash.com | 1.53% | 41.73x |
| odometer.com | 7.27% | 41.73x |
| minq.com | 11.62% | 40.86x |
| reinventingaging.org | 2.53% | 40.55x |
| auntyacid.com | 5.21% | 40.39x |
| totalprosports.com | 37.25% | 39.74x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 3.47% | 21.32x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 15.01x |
| Natural & Healthy Living Researchers | 1.32% | 14.85x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 17.51% | 13.40x |
| Right Wing Blogs - Conspiracy Theories | 8.08% | 13.12x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.58% | 12.71x |
| Consumer Rewards | 0.31% | 12.61x |
| Military & Law Enforcement | 6.27% | 12.38x |
| Muscle Cars | 8.57% | 12.36x |
| Assorted Topics (Car News, Animals, Viral Media) | 4.72% | 12.28x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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