Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 22.19% | 11.26x |
| Muscle Car Shoppers | 20.99% | 8.89x |
| Cleveland Cavaliers Fans | 14.00% | 8.58x |
| Ancestry Researchers | 16.08% | 8.30x |
| UFC and MMA Fans | 13.69% | 8.12x |
| SEC Fans | 15.49% | 7.92x |
| NFL Fans | 12.39% | 7.86x |
| Newly Recruited Military Personnel | 15.73% | 7.69x |
| Atlanta United Fans | 16.13% | 7.64x |
| Comedy Fans | 14.40% | 7.62x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.24% | 1.20x |
| Belk | 0.02% | 1.15x |
| The North Face | 0.02% | 1.01x |
| Charlotte Russe | 0.02% | 1.01x |
| The Childrens Place | 0.05% | 0.97x |
| Dressbarn | 0.04% | 0.94x |
| Hugo Boss | 0.01% | 0.93x |
| Lane Bryant | 0.04% | 0.93x |
| Gymboree | 0.03% | 0.92x |
| Talbots | 0.05% | 0.92x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.
| Website | Composition | Index |
| topmenmag.com | 2.03% | 80.89x |
| providr.com | 42.14% | 78.34x |
| hiphopmyway.com | 1.20% | 76.40x |
| memes.com | 2.43% | 75.77x |
| jellyshare.com | 4.61% | 75.74x |
| thekicker.com | 1.31% | 73.75x |
| celebritytoob.com | 1.27% | 71.62x |
| theclever.com | 4.94% | 70.58x |
| autoinfo.com | 1.12% | 68.78x |
| awm.com | 3.32% | 65.06x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 5.54% | 22.07x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 13.27% | 17.40x |
| Assorted Topics #11132 (Freebies, Gardens, Jewelry) | 22.04% | 17.36x |
| Assorted Topics #11524 (Viral Media, Paid Traffic) | 0.02% | 17.12x |
| Military & Law Enforcement | 3.38% | 16.78x |
| Muscle Cars | 7.51% | 16.36x |
| Right Wing Blogs - Conspiracy Theories | 10.62% | 15.83x |
| Natural & Healthy Living Researchers | 1.24% | 14.88x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.53% | 14.65x |
| Assorted Topics #11636 (Car News, Animals, Viral Media) | 5.68% | 14.61x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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