Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 45.54% | 16.37x |
| ESPN Enthusiasts | 46.10% | 16.33x |
| Cleveland Cavaliers Fans | 38.20% | 16.11x |
| Kansas City Chiefs Fans | 40.93% | 14.21x |
| Boston Celtics Fans | 41.69% | 14.09x |
| Los Angeles Rams Fans | 39.98% | 13.98x |
| San Francisco 49ers Fans | 39.38% | 13.74x |
| Las Vegas Raiders Fans | 42.15% | 13.67x |
| New England Patriots Fans | 41.80% | 13.59x |
| SEC Fans | 41.05% | 13.49x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.21x |
| American Eagle Outfitters | 0.01% | 1.17x |
| Carhartt | 0.18% | 1.15x |
| Mens Wearhouse | 0.01% | 0.97x |
| The Childrens Place | 0.02% | 0.96x |
| Old Navy | 0.02% | 0.84x |
| Journeys | 0.01% | 0.82x |
| Victoria's Secret | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 3.20% | 96.36x |
| footballmaven.io | 1.35% | 75.80x |
| dailysnark.com | 14.68% | 70.46x |
| theballzone.com | 4.05% | 67.37x |
| lasportshub.com | 3.14% | 65.19x |
| basketball.com | 1.74% | 62.75x |
| goldengatesports.com | 1.32% | 61.79x |
| houseofhouston.com | 1.22% | 59.00x |
| totalprosports.com | 58.50% | 58.79x |
| empirewritesback.com | 1.36% | 58.58x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.07% | 17.78x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.14% | 15.20x |
| Illinois College Sports | 0.15% | 14.66x |
| Right Wing Blogs - Political Activism | 0.12% | 14.32x |
| Florida College Athletics | 1.51% | 13.51x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 13.13x |
| Southeast College Athletics | 0.58% | 12.94x |
| Military & Law Enforcement | 18.77% | 12.85x |
| Men's Fashion Shopping | 0.03% | 12.50x |
| Celebrity Gossip | 0.79% | 12.05x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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