Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 33.17% | 16.80x |
| NFL Fans | 36.51% | 15.66x |
| ESPN Enthusiasts | 37.50% | 15.41x |
| Las Vegas Raiders Fans | 34.92% | 14.13x |
| Los Angeles Lakers Fans | 39.85% | 14.11x |
| Boston Celtics Fans | 34.51% | 14.10x |
| Kansas City Chiefs Fans | 34.00% | 13.96x |
| San Francisco 49ers Fans | 31.71% | 13.85x |
| Olympic Sports Enthusiasts | 37.75% | 13.69x |
| Los Angeles Rams Fans | 31.82% | 13.67x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.27x |
| Victoria's Secret | 0.03% | 1.20x |
| The Childrens Place | 0.02% | 1.09x |
| Maurices | 0.03% | 1.06x |
| American Eagle Outfitters | 0.02% | 1.04x |
| Mens Wearhouse | 0.02% | 1.04x |
| Journeys | 0.02% | 1.02x |
| Chicos | 0.02% | 1.02x |
| Express | 0.02% | 1.00x |
| Zumiez | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 1.40% | 71.38x |
| dailysnark.com | 7.73% | 59.20x |
| lasportshub.com | 1.08% | 54.83x |
| fearthesword.com | 1.30% | 45.28x |
| totalprosports.com | 44.61% | 44.99x |
| cavaliersnation.com | 9.01% | 44.94x |
| talkbasket.net | 5.77% | 43.49x |
| pelicandebrief.com | 1.92% | 43.29x |
| thebirdwrites.com | 1.64% | 42.27x |
| clipsnation.com | 2.76% | 41.52x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 16.67x |
| Military & Law Enforcement | 14.60% | 13.18x |
| Memes & Comedy | 0.02% | 11.60x |
| Celebrity Gossip | 0.55% | 11.31x |
| Fantasy Sports | 14.91% | 10.95x |
| Right Wing Blogs - Political Activism | 0.04% | 10.75x |
| Muscle Cars | 11.92% | 10.29x |
| Florida College Athletics | 0.71% | 10.22x |
| Horse Racing | 0.23% | 10.12x |
| Tennis, Golf & Boxing | 0.96% | 10.06x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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