Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 36.42% | 15.33x |
| ESPN Enthusiasts | 35.90% | 15.00x |
| Los Angeles Lakers Fans | 38.29% | 14.02x |
| Cleveland Cavaliers Fans | 28.95% | 13.49x |
| Boston Celtics Fans | 32.47% | 13.49x |
| Oakland Raiders Fans | 35.99% | 13.44x |
| New England Patriots Fans | 32.88% | 13.39x |
| Los Angeles Dodgers Fans | 37.64% | 13.33x |
| Kansas City Chiefs Fans | 33.59% | 13.06x |
| Los Angeles Rams Fans | 32.46% | 13.05x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.47x |
| Express | 0.01% | 1.42x |
| Buckle | 0.01% | 1.40x |
| Journeys | 0.01% | 1.32x |
| The Childrens Place | 0.01% | 1.29x |
| Maurices | 0.02% | 1.23x |
| White House Black Market | 0.01% | 1.23x |
| Mens Wearhouse | 0.02% | 1.20x |
| Old Navy | 0.02% | 1.15x |
| Lane Bryant | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is basketball.com.
| Website | Composition | Index |
| basketball.com | 1.03% | 49.24x |
| footballmaven.io | 1.90% | 46.45x |
| dailysnark.com | 13.55% | 46.31x |
| kingjamesgospel.com | 1.02% | 46.25x |
| clipperholics.com | 1.23% | 39.83x |
| soaringdownsouth.com | 1.01% | 39.56x |
| theballzone.com | 3.98% | 38.47x |
| goldengatesports.com | 1.66% | 38.02x |
| thebirdwrites.com | 1.49% | 37.83x |
| lasportshub.com | 4.01% | 37.38x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.21% | 12.57x |
| Fantasy Sports | 18.01% | 11.15x |
| Illinois College Sports | 0.17% | 10.99x |
| Military & Law Enforcement | 11.37% | 10.93x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 10.88x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.14% | 10.53x |
| Southeast College Athletics | 0.65% | 10.38x |
| Florida College Athletics | 1.70% | 10.11x |
| Combat Sports | 43.68% | 9.73x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.18% | 9.41x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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