Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 20.97% | 11.12x |
| Muscle Car Shoppers | 20.72% | 7.99x |
| Ancestry Researchers | 15.85% | 7.98x |
| Cleveland Cavaliers Fans | 12.13% | 7.91x |
| UFC and MMA Fans | 12.79% | 7.54x |
| Comedy Fans | 14.02% | 7.38x |
| Philadelphia Phillies Fans | 14.44% | 7.30x |
| Disney Fans | 16.23% | 7.29x |
| NFL Fans | 10.84% | 7.18x |
| Cat Lovers | 15.82% | 7.11x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.13x |
| Gymboree | 0.03% | 1.04x |
| American Eagle Outfitters | 0.04% | 0.96x |
| Old Navy | 0.05% | 0.95x |
| Belk | 0.01% | 0.95x |
| Eddie Bauer | 0.01% | 0.94x |
| Journeys | 0.02% | 0.93x |
| Lane Bryant | 0.03% | 0.90x |
| Dressbarn | 0.03% | 0.89x |
| H&M | 0.03% | 0.87x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is winbuzzer.com.
| Website | Composition | Index |
| winbuzzer.com | 0.11% | 79.68x |
| topmenmag.com | 2.45% | 70.45x |
| providr.com | 48.79% | 70.36x |
| urbanleak.com | 0.37% | 69.89x |
| hiphopmyway.com | 1.35% | 69.78x |
| arcgames.com | 0.11% | 69.34x |
| jellyshare.com | 5.30% | 69.22x |
| theclever.com | 5.73% | 68.85x |
| viralitytoday.com | 0.50% | 67.07x |
| thekicker.com | 1.45% | 66.94x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 6.04% | 20.30x |
| Military & Law Enforcement | 2.81% | 18.61x |
| Muscle Cars | 6.97% | 18.52x |
| Assorted Topics #11132 (Freebies, Gardens, Jewelry) | 22.63% | 17.17x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 13.05% | 17.01x |
| Right Wing Blogs - Conspiracy Theories | 10.86% | 15.97x |
| Conscious Living | 4.04% | 15.95x |
| Natural & Healthy Living Researchers | 1.16% | 14.87x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.51% | 14.84x |
| Assorted Topics #11636 (Car News, Animals, Viral Media) | 5.58% | 14.11x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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