Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.2 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is SEC Fans.

Interest Composition Index
SEC Fans 27.88% 10.79x
NFL Fans 26.61% 10.72x
Los Angeles Dodgers Fans 28.91% 10.64x
Cleveland Cavaliers Fans 24.71% 10.52x
Baltimore Ravens Fans 25.42% 9.89x
Oakland Raiders Fans 25.14% 9.88x
Dallas Cowboys Fans 27.30% 9.70x
Softball Enthusiasts 27.11% 9.66x
ESPN Enthusiasts 24.95% 9.53x
Boston Celtics Fans 24.12% 9.53x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Buckle.

Location Composition Index
Buckle 0.30% 1.19x
Lane Bryant 0.06% 1.15x
Journeys 0.06% 1.13x
Mens Wearhouse 0.53% 1.13x
Talbots 0.05% 1.11x
Dressbarn 0.05% 1.06x
Charlotte Russe 0.05% 1.03x
Jos A. Bank Clothiers 0.28% 1.03x
Johnston and Murphy 0.45% 1.03x
White House Black Market 0.32% 1.00x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 5.16% 62.93x
providr.com 18.53% 58.32x
jellyshare.com 1.74% 54.72x
memes.com 1.01% 52.78x
lakersdaily.com 1.04% 51.50x
odometer.com 5.99% 45.30x
usanewsflash.com 1.24% 44.52x
minq.com 9.50% 44.36x
auntyacid.com 4.25% 44.10x
reinventingaging.org 2.09% 43.39x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 3.13% 20.40x
Assorted Topics (Viral Media, Paid Traffic) 0.11% 14.66x
Natural & Healthy Living Researchers 1.26% 14.31x
Assorted Topics (Freebies, Gardens, Jewelry) 16.59% 12.51x
Right Wing Blogs - Conspiracy Theories 7.60% 12.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.50% 12.10x
Military & Law Enforcement 7.15% 12.08x
Consumer Rewards 0.27% 12.02x
Muscle Cars 8.86% 11.42x
Assorted Topics (Car News, Animals, Viral Media) 4.66% 11.05x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male