Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 1.8 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 45.54% 16.37x
ESPN Enthusiasts 46.10% 16.33x
Cleveland Cavaliers Fans 38.20% 16.11x
Kansas City Chiefs Fans 40.93% 14.21x
Boston Celtics Fans 41.69% 14.09x
Los Angeles Rams Fans 39.98% 13.98x
San Francisco 49ers Fans 39.38% 13.74x
Las Vegas Raiders Fans 42.15% 13.67x
New England Patriots Fans 41.80% 13.59x
SEC Fans 41.05% 13.49x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Maurices.

Location Composition Index
Maurices 0.02% 1.21x
American Eagle Outfitters 0.01% 1.17x
Carhartt 0.18% 1.15x
Mens Wearhouse 0.01% 0.97x
The Childrens Place 0.02% 0.96x
Old Navy 0.02% 0.84x
Journeys 0.01% 0.82x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 3.20% 96.36x
footballmaven.io 1.35% 75.80x
dailysnark.com 14.68% 70.46x
theballzone.com 4.05% 67.37x
lasportshub.com 3.14% 65.19x
basketball.com 1.74% 62.75x
goldengatesports.com 1.32% 61.79x
houseofhouston.com 1.22% 59.00x
totalprosports.com 58.50% 58.79x
empirewritesback.com 1.36% 58.58x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 17.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 15.20x
Illinois College Sports 0.15% 14.66x
Right Wing Blogs - Political Activism 0.12% 14.32x
Florida College Athletics 1.51% 13.51x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 13.13x
Southeast College Athletics 0.58% 12.94x
Military & Law Enforcement 18.77% 12.85x
Men's Fashion Shopping 0.03% 12.50x
Celebrity Gossip 0.79% 12.05x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male