Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.6 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 29.62% 13.52x
ESPN Enthusiasts 28.22% 12.83x
Cleveland Cavaliers Fans 25.91% 12.68x
New England Patriots Fans 27.09% 11.65x
Boston Celtics Fans 27.26% 11.54x
Kansas City Chiefs Fans 27.41% 11.45x
Los Angeles Rams Fans 27.10% 11.45x
Oakland Raiders Fans 30.60% 11.34x
Cincinnati Bengals Fans 25.12% 11.14x
Cleveland Browns Fans 25.62% 11.14x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is The North Face.

Location Composition Index
The North Face 0.01% 1.22x
Brooks Brothers 0.02% 1.21x
Carhartt 0.27% 1.17x
Forever 21 0.03% 1.15x
Journeys 0.06% 1.13x
Gymboree 0.03% 1.13x
American Eagle Outfitters 0.03% 1.12x
The Childrens Place 0.05% 1.11x
Aeropostale 0.03% 1.08x
Buckle 0.03% 1.08x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 3.66% 47.42x
providr.com 5.66% 44.63x
footballmaven.io 2.12% 36.35x
kingjamesgospel.com 1.12% 35.94x
odometer.com 1.20% 34.99x
minq.com 2.08% 34.70x
totalprosports.com 60.03% 32.48x
guff.com 1.36% 31.96x
12up.com 70.26% 30.76x
viralmotion.net 1.12% 30.72x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.77% 18.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.13% 12.84x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 12.72x
Military & Law Enforcement 10.00% 11.33x
Consumer Rewards 0.10% 10.97x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.25% 10.17x
Cars, Travel & Food 0.09% 9.52x
Combat Sports 36.21% 9.47x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 9.43x
Right Wing Blogs - Conspiracy Theories 3.19% 9.35x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male