Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 40.09% | 14.86x |
| ESPN Enthusiasts | 39.66% | 14.86x |
| Cleveland Cavaliers Fans | 31.81% | 13.10x |
| Los Angeles Rams Fans | 35.07% | 12.87x |
| Kansas City Chiefs Fans | 35.79% | 12.78x |
| New England Patriots Fans | 34.87% | 12.67x |
| Boston Celtics Fans | 34.43% | 12.65x |
| Las Vegas Raiders Fans | 37.92% | 12.55x |
| Los Angeles Lakers Fans | 38.64% | 12.44x |
| San Francisco 49ers Fans | 34.95% | 12.35x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 1.41x |
| Buckle | 0.01% | 1.35x |
| Old Navy | 0.02% | 1.17x |
| Journeys | 0.02% | 1.17x |
| Express | 0.01% | 1.13x |
| White House Black Market | 0.01% | 1.10x |
| Victoria's Secret | 0.01% | 1.05x |
| Carhartt | 0.17% | 1.04x |
| Lane Bryant | 0.01% | 1.02x |
| Maurices | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 2.32% | 61.41x |
| basketball.com | 1.26% | 50.27x |
| dailysnark.com | 13.48% | 49.34x |
| footballmaven.io | 1.84% | 48.90x |
| theballzone.com | 4.68% | 43.10x |
| clipperholics.com | 1.21% | 41.59x |
| soaringdownsouth.com | 1.04% | 41.29x |
| lasportshub.com | 3.85% | 39.99x |
| cavaliersnation.com | 4.98% | 39.86x |
| goldengatesports.com | 1.63% | 39.75x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 13.36x |
| Illinois College Sports | 0.20% | 13.04x |
| Right Wing Blogs - Political Activism | 0.16% | 11.56x |
| Florida College Athletics | 1.80% | 10.87x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 10.83x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.17% | 10.75x |
| Southeast College Athletics | 0.67% | 10.73x |
| Military & Law Enforcement | 17.78% | 9.90x |
| Fantasy Sports | 20.21% | 9.68x |
| Pac 12 Sports | 0.37% | 9.49x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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