Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.4 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 33.09% 12.91x
Cleveland Cavaliers Fans 30.14% 12.01x
ESPN Enthusiasts 31.65% 11.92x
Los Angeles Rams Fans 29.05% 11.28x
Oakland Raiders Fans 29.90% 11.26x
Kansas City Chiefs Fans 28.82% 11.16x
Boston Celtics Fans 29.18% 11.13x
San Francisco 49ers Fans 28.59% 11.11x
New England Patriots Fans 28.44% 11.02x
Cincinnati Bengals Fans 27.22% 10.99x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.33x
Lane Bryant 0.05% 1.32x
The Childrens Place 0.10% 1.19x
Journeys 0.12% 1.15x
Express 0.09% 1.14x
Hollister 0.05% 1.14x
Carhartt 0.35% 1.13x
Buckle 0.06% 1.13x
Aeropostale 0.07% 1.12x
Forever 21 0.05% 1.11x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 2.01% 54.85x
providr.com 7.62% 49.39x
odometer.com 1.78% 38.24x
footballmaven.io 2.40% 38.11x
minq.com 2.87% 37.89x
kingjamesgospel.com 1.29% 36.83x
guff.com 2.06% 36.69x
auntyacid.com 1.39% 35.91x
totalprosports.com 57.57% 34.92x
lakersdaily.com 3.02% 34.15x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 1.46% 20.51x
Consumer Rewards 0.15% 12.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.26% 12.72x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 12.53x
Military & Law Enforcement 10.48% 12.18x
Right Wing Blogs - Conspiracy Theories 4.22% 10.74x
Natural & Healthy Living Researchers 0.77% 10.48x
Cars, Travel & Food 0.18% 10.46x
Assorted Topics (Freebies, Gardens, Jewelry) 8.65% 10.34x
Assorted Topics (Car News, Animals, Viral Media) 2.20% 9.65x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male