Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 33.09% | 12.91x |
| Cleveland Cavaliers Fans | 30.14% | 12.01x |
| ESPN Enthusiasts | 31.65% | 11.92x |
| Los Angeles Rams Fans | 29.05% | 11.28x |
| Oakland Raiders Fans | 29.90% | 11.26x |
| Kansas City Chiefs Fans | 28.82% | 11.16x |
| Boston Celtics Fans | 29.18% | 11.13x |
| San Francisco 49ers Fans | 28.59% | 11.11x |
| New England Patriots Fans | 28.44% | 11.02x |
| Cincinnati Bengals Fans | 27.22% | 10.99x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.33x |
| Lane Bryant | 0.05% | 1.32x |
| The Childrens Place | 0.10% | 1.19x |
| Journeys | 0.12% | 1.15x |
| Express | 0.09% | 1.14x |
| Hollister | 0.05% | 1.14x |
| Carhartt | 0.35% | 1.13x |
| Buckle | 0.06% | 1.13x |
| Aeropostale | 0.07% | 1.12x |
| Forever 21 | 0.05% | 1.11x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 2.01% | 54.85x |
| providr.com | 7.62% | 49.39x |
| odometer.com | 1.78% | 38.24x |
| footballmaven.io | 2.40% | 38.11x |
| minq.com | 2.87% | 37.89x |
| kingjamesgospel.com | 1.29% | 36.83x |
| guff.com | 2.06% | 36.69x |
| auntyacid.com | 1.39% | 35.91x |
| totalprosports.com | 57.57% | 34.92x |
| lakersdaily.com | 3.02% | 34.15x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 1.46% | 20.51x |
| Consumer Rewards | 0.15% | 12.94x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.26% | 12.72x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 12.53x |
| Military & Law Enforcement | 10.48% | 12.18x |
| Right Wing Blogs - Conspiracy Theories | 4.22% | 10.74x |
| Natural & Healthy Living Researchers | 0.77% | 10.48x |
| Cars, Travel & Food | 0.18% | 10.46x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 8.65% | 10.34x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.20% | 9.65x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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