Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 1.2 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 32.33% 21.04x
ESPN Enthusiasts 36.04% 19.92x
NFL Fans 35.67% 19.81x
Las Vegas Raiders Fans 34.89% 17.49x
Boston Celtics Fans 34.05% 17.30x
San Francisco 49ers Fans 31.23% 17.21x
Los Angeles Lakers Fans 39.23% 17.20x
Olympic Sports Enthusiasts 36.06% 17.05x
Kansas City Chiefs Fans 33.39% 16.95x
Los Angeles Rams Fans 31.57% 16.75x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Maurices.

Location Composition Index
Maurices 0.01% 2.15x
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 1.84% 88.49x
dailysnark.com 9.27% 70.02x
basketball.com 1.08% 67.01x
lasportshub.com 1.52% 61.61x
theballzone.com 2.98% 53.84x
sportsbreak.com 1.07% 52.63x
totalprosports.com 47.96% 49.71x
lakersnation.com 3.35% 47.88x
pelicandebrief.com 2.13% 47.09x
cavaliersnation.com 10.05% 46.86x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 21.42x
Right Wing Blogs - Political Activism 0.06% 17.34x
Military & Law Enforcement 15.25% 16.56x
Memes & Comedy 0.02% 14.28x
Tennis, Golf & Boxing 1.17% 14.17x
Celebrity Gossip 0.53% 13.88x
Horse Racing 0.32% 13.43x
Florida College Athletics 0.80% 13.10x
Fantasy Sports 15.37% 12.65x
Upstate New York State Athletics 0.03% 12.65x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male