Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.4 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 33.17% 16.80x
NFL Fans 36.51% 15.66x
ESPN Enthusiasts 37.50% 15.41x
Las Vegas Raiders Fans 34.92% 14.13x
Los Angeles Lakers Fans 39.85% 14.11x
Boston Celtics Fans 34.51% 14.10x
Kansas City Chiefs Fans 34.00% 13.96x
San Francisco 49ers Fans 31.71% 13.85x
Olympic Sports Enthusiasts 37.75% 13.69x
Los Angeles Rams Fans 31.82% 13.67x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Gap.

Location Composition Index
Gap 0.02% 1.27x
Victoria's Secret 0.03% 1.20x
The Childrens Place 0.02% 1.09x
Maurices 0.03% 1.06x
American Eagle Outfitters 0.02% 1.04x
Mens Wearhouse 0.02% 1.04x
Journeys 0.02% 1.02x
Chicos 0.02% 1.02x
Express 0.02% 1.00x
Zumiez 0.01% 0.99x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 1.40% 71.38x
dailysnark.com 7.73% 59.20x
lasportshub.com 1.08% 54.83x
fearthesword.com 1.30% 45.28x
totalprosports.com 44.61% 44.99x
cavaliersnation.com 9.01% 44.94x
talkbasket.net 5.77% 43.49x
pelicandebrief.com 1.92% 43.29x
thebirdwrites.com 1.64% 42.27x
clipsnation.com 2.76% 41.52x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 16.67x
Military & Law Enforcement 14.60% 13.18x
Memes & Comedy 0.02% 11.60x
Celebrity Gossip 0.55% 11.31x
Fantasy Sports 14.91% 10.95x
Right Wing Blogs - Political Activism 0.04% 10.75x
Muscle Cars 11.92% 10.29x
Florida College Athletics 0.71% 10.22x
Horse Racing 0.23% 10.12x
Tennis, Golf & Boxing 0.96% 10.06x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male