Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.9 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 36.42% 15.33x
ESPN Enthusiasts 35.90% 15.00x
Los Angeles Lakers Fans 38.29% 14.02x
Cleveland Cavaliers Fans 28.95% 13.49x
Boston Celtics Fans 32.47% 13.49x
Oakland Raiders Fans 35.99% 13.44x
New England Patriots Fans 32.88% 13.39x
Los Angeles Dodgers Fans 37.64% 13.33x
Kansas City Chiefs Fans 33.59% 13.06x
Los Angeles Rams Fans 32.46% 13.05x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.47x
Express 0.01% 1.42x
Buckle 0.01% 1.40x
Journeys 0.01% 1.32x
The Childrens Place 0.01% 1.29x
Maurices 0.02% 1.23x
White House Black Market 0.01% 1.23x
Mens Wearhouse 0.02% 1.20x
Old Navy 0.02% 1.15x
Lane Bryant 0.01% 1.15x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is basketball.com.

Website Composition Index
basketball.com 1.03% 49.24x
footballmaven.io 1.90% 46.45x
dailysnark.com 13.55% 46.31x
kingjamesgospel.com 1.02% 46.25x
clipperholics.com 1.23% 39.83x
soaringdownsouth.com 1.01% 39.56x
theballzone.com 3.98% 38.47x
goldengatesports.com 1.66% 38.02x
thebirdwrites.com 1.49% 37.83x
lasportshub.com 4.01% 37.38x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.21% 12.57x
Fantasy Sports 18.01% 11.15x
Illinois College Sports 0.17% 10.99x
Military & Law Enforcement 11.37% 10.93x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.88x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 10.53x
Southeast College Athletics 0.65% 10.38x
Florida College Athletics 1.70% 10.11x
Combat Sports 43.68% 9.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.18% 9.41x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male