Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 35.67% | 18.37x |
| NFL Fans | 39.44% | 17.48x |
| ESPN Enthusiasts | 41.75% | 17.08x |
| Boston Celtics Fans | 36.72% | 15.56x |
| Kansas City Chiefs Fans | 35.71% | 15.50x |
| Las Vegas Raiders Fans | 37.81% | 15.23x |
| Los Angeles Rams Fans | 35.39% | 15.08x |
| Los Angeles Lakers Fans | 41.99% | 14.99x |
| San Francisco 49ers Fans | 35.78% | 14.89x |
| Olympic Sports Enthusiasts | 39.86% | 14.75x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.37x |
| Carhartt | 0.07% | 0.97x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 2.22% | 87.40x |
| dailysnark.com | 11.95% | 66.17x |
| lasportshub.com | 2.22% | 62.00x |
| basketball.com | 1.45% | 61.31x |
| empirewritesback.com | 1.03% | 57.07x |
| clipperholics.com | 1.19% | 54.97x |
| slamonline.com | 3.52% | 52.75x |
| totalprosports.com | 52.05% | 51.45x |
| lakersnation.com | 4.39% | 51.02x |
| theballzone.com | 3.84% | 50.61x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 21.00x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 20.25x |
| Right Wing Blogs - Political Activism | 0.10% | 17.01x |
| Men's Fashion Shopping | 0.02% | 16.95x |
| Military & Law Enforcement | 17.39% | 14.64x |
| Florida College Athletics | 1.05% | 14.38x |
| Upstate New York State Athletics | 0.03% | 12.93x |
| Tennis, Golf & Boxing | 1.67% | 12.61x |
| Celebrity Gossip | 0.60% | 12.53x |
| College Sports | 0.30% | 12.08x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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