Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.

Interest Composition Index
NFL Fans 40.09% 14.86x
ESPN Enthusiasts 39.66% 14.86x
Cleveland Cavaliers Fans 31.81% 13.10x
Los Angeles Rams Fans 35.07% 12.87x
Kansas City Chiefs Fans 35.79% 12.78x
New England Patriots Fans 34.87% 12.67x
Boston Celtics Fans 34.43% 12.65x
Las Vegas Raiders Fans 37.92% 12.55x
Los Angeles Lakers Fans 38.64% 12.44x
San Francisco 49ers Fans 34.95% 12.35x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.41x
Buckle 0.01% 1.35x
Old Navy 0.02% 1.17x
Journeys 0.02% 1.17x
Express 0.01% 1.13x
White House Black Market 0.01% 1.10x
Victoria's Secret 0.01% 1.05x
Carhartt 0.17% 1.04x
Lane Bryant 0.01% 1.02x
Maurices 0.02% 1.02x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 2.32% 61.41x
basketball.com 1.26% 50.27x
dailysnark.com 13.48% 49.34x
footballmaven.io 1.84% 48.90x
theballzone.com 4.68% 43.10x
clipperholics.com 1.21% 41.59x
soaringdownsouth.com 1.04% 41.29x
lasportshub.com 3.85% 39.99x
cavaliersnation.com 4.98% 39.86x
goldengatesports.com 1.63% 39.75x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 13.36x
Illinois College Sports 0.20% 13.04x
Right Wing Blogs - Political Activism 0.16% 11.56x
Florida College Athletics 1.80% 10.87x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 10.83x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.17% 10.75x
Southeast College Athletics 0.67% 10.73x
Military & Law Enforcement 17.78% 9.90x
Fantasy Sports 20.21% 9.68x
Pac 12 Sports 0.37% 9.49x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male