Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 2.6 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 29.43% 15.29x
ESPN Enthusiasts 32.86% 13.74x
NFL Fans 31.94% 13.62x
Los Angeles Lakers Fans 36.76% 12.83x
Golden State Warriors Fans 28.95% 12.53x
San Francisco 49ers Fans 27.47% 12.45x
Las Vegas Raiders Fans 31.42% 12.36x
Boston Celtics Fans 31.21% 12.21x
San Antonio Spurs Fans 31.82% 12.21x
Kansas City Chiefs Fans 29.53% 12.14x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 1.23x
Chicos 0.03% 1.17x
Eddie Bauer 0.01% 1.08x
Hollister 0.01% 1.01x
The Childrens Place 0.03% 1.01x
Jos A. Bank Clothiers 0.02% 1.01x
Victoria's Secret 0.03% 0.99x
Lane Bryant 0.02% 0.98x
Zumiez 0.02% 0.96x
LOFT 0.02% 0.95x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.

Website Composition Index
opencourt-basketball.com 1.14% 61.09x
dailysnark.com 8.73% 51.83x
bballrumors.com 3.89% 48.57x
cavaliersnation.com 7.94% 43.94x
fearthesword.com 1.20% 42.64x
kingjamesgospel.com 1.00% 41.48x
talkbasket.net 3.84% 40.44x
spacecityscoop.com 2.76% 40.36x
ahnfiredigital.com 5.01% 40.07x
the18.com 4.94% 39.50x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 19.29x
Military & Law Enforcement 12.63% 12.50x
Memes & Comedy 0.01% 12.21x
Muscle Cars 9.10% 9.55x
Celebrity Gossip 0.40% 9.33x
Right Wing Blogs - Political Activism 0.03% 9.27x
Horse Racing 0.13% 9.12x
Upstate New York State Athletics 0.02% 8.61x
Latest Sports News 59.43% 8.38x
Combat Sports 38.94% 8.24x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male