Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 32.33% | 21.04x |
| ESPN Enthusiasts | 36.04% | 19.92x |
| NFL Fans | 35.67% | 19.81x |
| Las Vegas Raiders Fans | 34.89% | 17.49x |
| Boston Celtics Fans | 34.05% | 17.30x |
| San Francisco 49ers Fans | 31.23% | 17.21x |
| Los Angeles Lakers Fans | 39.23% | 17.20x |
| Olympic Sports Enthusiasts | 36.06% | 17.05x |
| Kansas City Chiefs Fans | 33.39% | 16.95x |
| Los Angeles Rams Fans | 31.57% | 16.75x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Curious about what else the Gossip & Rumors audience is interested in?
Sign Up
APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 2.15x |
| Carhartt | 0.06% | 1.06x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to find more of the Gossip & Rumors audience in the real world?
Sign Up
WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 1.84% | 88.49x |
| dailysnark.com | 9.27% | 70.02x |
| basketball.com | 1.08% | 67.01x |
| lasportshub.com | 1.52% | 61.61x |
| theballzone.com | 2.98% | 53.84x |
| sportsbreak.com | 1.07% | 52.63x |
| totalprosports.com | 47.96% | 49.71x |
| lakersnation.com | 3.35% | 47.88x |
| pelicandebrief.com | 2.13% | 47.09x |
| cavaliersnation.com | 10.05% | 46.86x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the websites the Gossip & Rumors audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 21.42x |
| Right Wing Blogs - Political Activism | 0.06% | 17.34x |
| Military & Law Enforcement | 15.25% | 16.56x |
| Memes & Comedy | 0.02% | 14.28x |
| Tennis, Golf & Boxing | 1.17% | 14.17x |
| Celebrity Gossip | 0.53% | 13.88x |
| Horse Racing | 0.32% | 13.43x |
| Florida College Athletics | 0.80% | 13.10x |
| Fantasy Sports | 15.37% | 12.65x |
| Upstate New York State Athletics | 0.03% | 12.65x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the Content Affinities the Gossip & Rumors audience visits?
Sign Up
DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Gossip & Rumors audience?
Sign Up