Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 29.62% | 13.52x |
| ESPN Enthusiasts | 28.22% | 12.83x |
| Cleveland Cavaliers Fans | 25.91% | 12.68x |
| New England Patriots Fans | 27.09% | 11.65x |
| Boston Celtics Fans | 27.26% | 11.54x |
| Kansas City Chiefs Fans | 27.41% | 11.45x |
| Los Angeles Rams Fans | 27.10% | 11.45x |
| Oakland Raiders Fans | 30.60% | 11.34x |
| Cincinnati Bengals Fans | 25.12% | 11.14x |
| Cleveland Browns Fans | 25.62% | 11.14x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.22x |
| Brooks Brothers | 0.02% | 1.21x |
| Carhartt | 0.27% | 1.17x |
| Forever 21 | 0.03% | 1.15x |
| Journeys | 0.06% | 1.13x |
| Gymboree | 0.03% | 1.13x |
| American Eagle Outfitters | 0.03% | 1.12x |
| The Childrens Place | 0.05% | 1.11x |
| Aeropostale | 0.03% | 1.08x |
| Buckle | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 3.66% | 47.42x |
| providr.com | 5.66% | 44.63x |
| footballmaven.io | 2.12% | 36.35x |
| kingjamesgospel.com | 1.12% | 35.94x |
| odometer.com | 1.20% | 34.99x |
| minq.com | 2.08% | 34.70x |
| totalprosports.com | 60.03% | 32.48x |
| guff.com | 1.36% | 31.96x |
| 12up.com | 70.26% | 30.76x |
| viralmotion.net | 1.12% | 30.72x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.77% | 18.75x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.13% | 12.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 12.72x |
| Military & Law Enforcement | 10.00% | 11.33x |
| Consumer Rewards | 0.10% | 10.97x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.25% | 10.17x |
| Cars, Travel & Food | 0.09% | 9.52x |
| Combat Sports | 36.21% | 9.47x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 9.43x |
| Right Wing Blogs - Conspiracy Theories | 3.19% | 9.35x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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