Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 27.88% | 10.79x |
| NFL Fans | 26.61% | 10.72x |
| Los Angeles Dodgers Fans | 28.91% | 10.64x |
| Cleveland Cavaliers Fans | 24.71% | 10.52x |
| Baltimore Ravens Fans | 25.42% | 9.89x |
| Oakland Raiders Fans | 25.14% | 9.88x |
| Dallas Cowboys Fans | 27.30% | 9.70x |
| Softball Enthusiasts | 27.11% | 9.66x |
| ESPN Enthusiasts | 24.95% | 9.53x |
| Boston Celtics Fans | 24.12% | 9.53x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Curious about what else the Gossip & Rumors audience is interested in?
Sign Up
APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.30% | 1.19x |
| Lane Bryant | 0.06% | 1.15x |
| Journeys | 0.06% | 1.13x |
| Mens Wearhouse | 0.53% | 1.13x |
| Talbots | 0.05% | 1.11x |
| Dressbarn | 0.05% | 1.06x |
| Charlotte Russe | 0.05% | 1.03x |
| Jos A. Bank Clothiers | 0.28% | 1.03x |
| Johnston and Murphy | 0.45% | 1.03x |
| White House Black Market | 0.32% | 1.00x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to find more of the Gossip & Rumors audience in the real world?
Sign Up
WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 5.16% | 62.93x |
| providr.com | 18.53% | 58.32x |
| jellyshare.com | 1.74% | 54.72x |
| memes.com | 1.01% | 52.78x |
| lakersdaily.com | 1.04% | 51.50x |
| odometer.com | 5.99% | 45.30x |
| usanewsflash.com | 1.24% | 44.52x |
| minq.com | 9.50% | 44.36x |
| auntyacid.com | 4.25% | 44.10x |
| reinventingaging.org | 2.09% | 43.39x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the websites the Gossip & Rumors audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 3.13% | 20.40x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.11% | 14.66x |
| Natural & Healthy Living Researchers | 1.26% | 14.31x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 16.59% | 12.51x |
| Right Wing Blogs - Conspiracy Theories | 7.60% | 12.15x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.50% | 12.10x |
| Military & Law Enforcement | 7.15% | 12.08x |
| Consumer Rewards | 0.27% | 12.02x |
| Muscle Cars | 8.86% | 11.42x |
| Assorted Topics (Car News, Animals, Viral Media) | 4.66% | 11.05x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the Content Affinities the Gossip & Rumors audience visits?
Sign Up
DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Gossip & Rumors audience?
Sign Up