Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 29.43% | 15.29x |
| ESPN Enthusiasts | 32.86% | 13.74x |
| NFL Fans | 31.94% | 13.62x |
| Los Angeles Lakers Fans | 36.76% | 12.83x |
| Golden State Warriors Fans | 28.95% | 12.53x |
| San Francisco 49ers Fans | 27.47% | 12.45x |
| Las Vegas Raiders Fans | 31.42% | 12.36x |
| Boston Celtics Fans | 31.21% | 12.21x |
| San Antonio Spurs Fans | 31.82% | 12.21x |
| Kansas City Chiefs Fans | 29.53% | 12.14x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Curious about what else the Gossip & Rumors audience is interested in?
Sign Up
APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.04% | 1.23x |
| Chicos | 0.03% | 1.17x |
| Eddie Bauer | 0.01% | 1.08x |
| Hollister | 0.01% | 1.01x |
| The Childrens Place | 0.03% | 1.01x |
| Jos A. Bank Clothiers | 0.02% | 1.01x |
| Victoria's Secret | 0.03% | 0.99x |
| Lane Bryant | 0.02% | 0.98x |
| Zumiez | 0.02% | 0.96x |
| LOFT | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to find more of the Gossip & Rumors audience in the real world?
Sign Up
WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is opencourt-basketball.com.
| Website | Composition | Index |
| opencourt-basketball.com | 1.14% | 61.09x |
| dailysnark.com | 8.73% | 51.83x |
| bballrumors.com | 3.89% | 48.57x |
| cavaliersnation.com | 7.94% | 43.94x |
| fearthesword.com | 1.20% | 42.64x |
| kingjamesgospel.com | 1.00% | 41.48x |
| talkbasket.net | 3.84% | 40.44x |
| spacecityscoop.com | 2.76% | 40.36x |
| ahnfiredigital.com | 5.01% | 40.07x |
| the18.com | 4.94% | 39.50x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the websites the Gossip & Rumors audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 19.29x |
| Military & Law Enforcement | 12.63% | 12.50x |
| Memes & Comedy | 0.01% | 12.21x |
| Muscle Cars | 9.10% | 9.55x |
| Celebrity Gossip | 0.40% | 9.33x |
| Right Wing Blogs - Political Activism | 0.03% | 9.27x |
| Horse Racing | 0.13% | 9.12x |
| Upstate New York State Athletics | 0.02% | 8.61x |
| Latest Sports News | 59.43% | 8.38x |
| Combat Sports | 38.94% | 8.24x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the Content Affinities the Gossip & Rumors audience visits?
Sign Up
DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Gossip & Rumors audience?
Sign Up