Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 25.85% | 11.73x |
| Los Angeles Dodgers Fans | 30.49% | 11.19x |
| Cleveland Cavaliers Fans | 22.82% | 10.91x |
| SEC Fans | 25.87% | 10.80x |
| Baltimore Ravens Fans | 26.97% | 10.78x |
| Philadelphia Phillies Fans | 27.37% | 10.76x |
| Oakland Raiders Fans | 25.46% | 10.74x |
| ESPN Enthusiasts | 23.81% | 10.72x |
| New England Patriots Fans | 23.94% | 10.71x |
| Dallas Cowboys Fans | 27.09% | 10.60x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.06% | 1.38x |
| Carhartt | 0.09% | 1.36x |
| Dressbarn | 0.05% | 1.28x |
| Aeropostale | 0.07% | 1.27x |
| The Childrens Place | 0.10% | 1.25x |
| Journeys | 0.06% | 1.23x |
| Zumiez | 0.08% | 1.23x |
| Eddie Bauer | 0.03% | 1.20x |
| Gymboree | 0.05% | 1.18x |
| Brooks Brothers | 0.03% | 1.17x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 3.05% | 52.65x |
| providr.com | 10.69% | 48.41x |
| auto123.com | 1.02% | 43.56x |
| cad-comic.com | 2.95% | 38.36x |
| totalprosports.com | 59.73% | 36.03x |
| 12up.com | 69.22% | 34.66x |
| auntyacid.com | 2.27% | 32.88x |
| minq.com | 5.01% | 32.44x |
| odometer.com | 3.09% | 32.19x |
| guff.com | 3.71% | 32.12x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 1.99% | 18.88x |
| Military & Law Enforcement | 8.86% | 12.42x |
| Natural & Healthy Living Researchers | 0.91% | 12.07x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.31% | 11.83x |
| Right Wing Blogs - Conspiracy Theories | 5.23% | 11.07x |
| Consumer Rewards | 0.16% | 11.06x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.08% | 11.01x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 12.12% | 10.59x |
| Muscle Cars | 7.69% | 9.92x |
| Combat Sports | 35.33% | 9.78x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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