Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Detroit Tigers Fans.
| Interest | Composition | Index |
| Detroit Tigers Fans | 28.10% | 12.11x |
| ESPN Enthusiasts | 22.46% | 11.85x |
| Tampa Bay Buccaneers Fans | 29.02% | 11.81x |
| Mens Fitness Publication Readers | 8.39% | 11.60x |
| Golden State Warriors Fans | 20.57% | 11.59x |
| Kansas City Chiefs Fans | 23.22% | 11.55x |
| Olympic Sports Enthusiasts | 33.21% | 11.37x |
| Los Angeles Rams Fans | 19.72% | 11.20x |
| San Antonio Spurs Fans | 28.03% | 11.11x |
| Cleveland Cavaliers Fans | 31.45% | 10.89x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Curious about what else the Gossip & Rumors audience is interested in?
Sign Up
APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.49x |
| Dressbarn | 0.02% | 1.23x |
| Chicos | 0.02% | 1.15x |
| Gap | 0.01% | 1.15x |
| Hollister | 0.01% | 1.14x |
| Michael Kors | 0.01% | 1.10x |
| Aeropostale | 0.02% | 1.04x |
| Old Navy | 0.03% | 1.02x |
| Zumiez | 0.03% | 1.00x |
| Journeys | 0.03% | 1.00x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to find more of the Gossip & Rumors audience in the real world?
Sign Up
WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is cavsnation.com.
| Website | Composition | Index |
| cavsnation.com | 3.84% | 44.80x |
| dailysnark.com | 7.07% | 44.39x |
| opencourt-basketball.com | 2.18% | 36.99x |
| cavaliersnation.com | 2.85% | 33.68x |
| ahnfiredigital.com | 3.68% | 32.34x |
| nflanalysis.net | 1.49% | 32.09x |
| bballrumors.com | 2.11% | 31.21x |
| dolphinnation.com | 1.48% | 31.07x |
| profootballrumors.com | 2.38% | 30.42x |
| totalprosports.com | 43.43% | 29.77x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the websites the Gossip & Rumors audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.
| Content Affinity | Composition | Index |
| Military & Law Enforcement | 6.92% | 7.69x |
| Celebrity Gossip | 0.14% | 7.01x |
| Australia & New Zealand Media | 0.63% | 6.91x |
| Latest Sports News | 44.95% | 6.86x |
| Muscle Cars | 2.43% | 6.83x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.43% | 6.78x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 4.08% | 6.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.22% | 6.66x |
| Local & Travel England - East Midlands | 0.03% | 6.40x |
| Nature & Wildlife | 1.24% | 6.30x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Want to see more of the Content Affinities the Gossip & Rumors audience visits?
Sign Up
DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Gossip & Rumors audience?
Sign Up