Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Detroit Tigers Fans.
| Interest | Composition | Index |
| Detroit Tigers Fans | 21.53% | 13.00x |
| ESPN Enthusiasts | 15.66% | 12.33x |
| New England Patriots Fans | 32.24% | 12.07x |
| Tampa Bay Buccaneers Fans | 21.16% | 12.01x |
| Retired Government Employees | 5.41% | 11.99x |
| Toronto Raptors Fans | 28.71% | 11.97x |
| Streaming Radio Listeners | 22.57% | 11.13x |
| San Antonio Spurs Fans | 19.80% | 11.05x |
| Olympic Sports Enthusiasts | 28.29% | 10.88x |
| Mens Fitness Publication Readers | 8.48% | 10.53x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.02% | 1.35x |
| Maurices | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 2.85% | 47.71x |
| cavsnation.com | 2.30% | 45.11x |
| opencourt-basketball.com | 1.96% | 44.01x |
| bballrumors.com | 1.81% | 34.81x |
| diply.net | 2.06% | 34.72x |
| cavaliersnation.com | 1.71% | 31.88x |
| theballzone.com | 1.34% | 31.53x |
| ahnfiredigital.com | 2.36% | 30.65x |
| totalprosports.com | 36.04% | 29.09x |
| the18.com | 4.41% | 28.44x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.01% | 9.86x |
| Military & Law Enforcement | 4.80% | 8.34x |
| Muscle Cars | 1.41% | 7.85x |
| Australia & New Zealand Media | 0.96% | 7.31x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.43% | 6.90x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.00% | 6.82x |
| Entertainment & Viral News | 6.40% | 6.64x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 3.68% | 6.50x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.88% | 6.43x |
| Celebrity Gossip | 0.08% | 6.32x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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