Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 19.14% | 12.37x |
| Cleveland Cavaliers Fans | 15.93% | 11.15x |
| Los Angeles Dodgers Fans | 17.21% | 10.81x |
| SEC Fans | 15.27% | 10.58x |
| NFL Fans | 15.35% | 10.42x |
| Baltimore Ravens Fans | 14.77% | 10.11x |
| Los Angeles Rams Fans | 12.75% | 9.98x |
| Softball Enthusiasts | 16.28% | 9.96x |
| Oakland Raiders Fans | 13.18% | 9.73x |
| Philadelphia Phillies Fans | 15.45% | 9.72x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.40% | 1.05x |
| Jos A. Bank Clothiers | 0.24% | 1.00x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.
| Website | Composition | Index |
| topmenmag.com | 1.29% | 79.77x |
| providr.com | 28.12% | 75.84x |
| memes.com | 1.61% | 73.10x |
| jellyshare.com | 3.01% | 69.77x |
| theclever.com | 3.25% | 57.75x |
| auntyacid.com | 6.56% | 56.54x |
| usanewsflash.com | 1.91% | 55.19x |
| odometer.com | 9.23% | 54.08x |
| sportsbreak.com | 2.22% | 53.54x |
| shared.us | 1.03% | 53.42x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 4.21% | 22.85x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 19.08% | 15.75x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 13.81% | 14.62x |
| Right Wing Blogs - Conspiracy Theories | 9.08% | 14.59x |
| Assorted Topics (Car News, Animals, Viral Media) | 4.92% | 14.47x |
| Military & Law Enforcement | 5.08% | 14.19x |
| Muscle Cars | 8.09% | 14.05x |
| Liberal Media - Political Activism | 4.12% | 12.36x |
| Online Games for Kids | 6.16% | 12.11x |
| Conscious Living | 5.56% | 11.80x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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