Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 32.08% | 14.55x |
| ESPN Enthusiasts | 32.60% | 13.60x |
| Cleveland Cavaliers Fans | 27.32% | 13.44x |
| Oakland Raiders Fans | 32.31% | 12.82x |
| Los Angeles Lakers Fans | 32.93% | 12.67x |
| Los Angeles Rams Fans | 28.87% | 12.63x |
| Los Angeles Dodgers Fans | 37.38% | 12.62x |
| New England Patriots Fans | 28.73% | 12.55x |
| Boston Celtics Fans | 30.05% | 12.54x |
| Kansas City Chiefs Fans | 29.50% | 12.47x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.52x |
| Express | 0.01% | 1.29x |
| The Childrens Place | 0.01% | 1.09x |
| Carhartt | 0.15% | 1.06x |
| Old Navy | 0.01% | 1.03x |
| Victoria's Secret | 0.01% | 1.02x |
| Mens Wearhouse | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 4.52% | 48.62x |
| providr.com | 3.91% | 43.85x |
| kingjamesgospel.com | 1.15% | 40.91x |
| footballmaven.io | 2.15% | 40.29x |
| totalprosports.com | 60.15% | 35.13x |
| theballzone.com | 3.32% | 35.09x |
| cavaliersnation.com | 3.60% | 34.95x |
| basketball.com | 1.25% | 34.18x |
| soaringdownsouth.com | 1.01% | 33.70x |
| clipperholics.com | 1.39% | 33.61x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.32% | 15.06x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 11.95x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 11.87x |
| Military & Law Enforcement | 9.83% | 11.32x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.20% | 10.53x |
| Fantasy Sports | 18.04% | 9.80x |
| Illinois College Sports | 0.18% | 9.64x |
| Combat Sports | 41.26% | 9.64x |
| Scuba Diving | 0.09% | 8.71x |
| Southeast College Athletics | 0.69% | 8.68x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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