Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.1 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 23.11% 15.32x
NFL Fans 26.91% 13.51x
ESPN Enthusiasts 27.09% 13.07x
Los Angeles Lakers Fans 31.64% 12.74x
San Francisco 49ers Fans 24.13% 12.64x
Golden State Warriors Fans 22.81% 12.56x
Kansas City Chiefs Fans 25.68% 12.36x
Olympic Sports Enthusiasts 26.39% 12.09x
Las Vegas Raiders Fans 27.18% 12.09x
Houston Texans Fans 24.43% 12.03x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is H&M.

Location Composition Index
H&M 0.02% 1.16x
The Childrens Place 0.06% 1.09x
Buckle 0.05% 1.06x
Chicos 0.03% 1.04x
White House Black Market 0.03% 1.04x
Zumiez 0.03% 1.03x
Talbots 0.02% 1.02x
Mens Wearhouse 0.04% 1.01x
Carhartt 0.32% 1.00x
Gymboree 0.03% 0.98x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is bballrumors.com.

Website Composition Index
bballrumors.com 2.63% 47.87x
dailysnark.com 13.11% 44.43x
opencourt-basketball.com 1.09% 41.15x
cavaliersnation.com 5.87% 40.86x
diply.net 1.26% 40.26x
spacecityscoop.com 1.84% 39.98x
fearthesword.com 1.01% 37.69x
ahnfiredigital.com 3.52% 37.57x
nflanalysis.net 1.57% 36.57x
talkbasket.net 2.38% 36.07x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 9.70% 11.15x
Right Wing Blogs - Political Activism 0.02% 9.29x
Muscle Cars 5.86% 8.65x
Celebrity Gossip 0.34% 8.26x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 5.13% 7.48x
Natural & Healthy Living Researchers 0.07% 7.47x
Combat Sports 37.17% 7.47x
Latest Sports News 53.89% 7.40x
Assorted Topics (Freebies, Gardens, Jewelry) 1.07% 7.20x
Mysticism 0.02% 7.00x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male