Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.1 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Detroit Tigers Fans.

Interest Composition Index
Detroit Tigers Fans 21.53% 13.00x
ESPN Enthusiasts 15.66% 12.33x
New England Patriots Fans 32.24% 12.07x
Tampa Bay Buccaneers Fans 21.16% 12.01x
Retired Government Employees 5.41% 11.99x
Toronto Raptors Fans 28.71% 11.97x
Streaming Radio Listeners 22.57% 11.13x
San Antonio Spurs Fans 19.80% 11.05x
Olympic Sports Enthusiasts 28.29% 10.88x
Mens Fitness Publication Readers 8.48% 10.53x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.35x
Maurices 0.02% 0.95x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 2.85% 47.71x
cavsnation.com 2.30% 45.11x
opencourt-basketball.com 1.96% 44.01x
bballrumors.com 1.81% 34.81x
diply.net 2.06% 34.72x
cavaliersnation.com 1.71% 31.88x
theballzone.com 1.34% 31.53x
ahnfiredigital.com 2.36% 30.65x
totalprosports.com 36.04% 29.09x
the18.com 4.41% 28.44x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.01% 9.86x
Military & Law Enforcement 4.80% 8.34x
Muscle Cars 1.41% 7.85x
Australia & New Zealand Media 0.96% 7.31x
Assorted Topics (Freebies, Gardens, Jewelry) 0.43% 6.90x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.00% 6.82x
Entertainment & Viral News 6.40% 6.64x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 3.68% 6.50x
Assorted Topics (Viral Media, Paid Traffic) 4.88% 6.43x
Celebrity Gossip 0.08% 6.32x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male