Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.2 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Tampa Bay Buccaneers Fans.

Interest Composition Index
Tampa Bay Buccaneers Fans 28.48% 11.51x
Detroit Tigers Fans 27.65% 11.46x
Cleveland Cavaliers Fans 29.99% 11.15x
Golden State Warriors Fans 20.52% 11.11x
ESPN Enthusiasts 22.32% 11.05x
Kansas City Chiefs Fans 23.14% 11.02x
Beijing 2022 Winter Olympics Digital Spectators 27.37% 10.89x
San Antonio Spurs Fans 26.42% 10.88x
Olympic Sports Enthusiasts 22.03% 10.68x
Los Angeles Lakers Fans 28.78% 10.65x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.30x
Forever 21 0.01% 1.28x
Buckle 0.02% 1.22x
Chicos 0.02% 1.19x
LOFT 0.02% 1.17x
White House Black Market 0.02% 1.17x
Aeropostale 0.02% 1.12x
The Childrens Place 0.03% 1.12x
Lane Bryant 0.01% 1.09x
Victoria's Secret 0.03% 1.08x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.

Website Composition Index
dailysnark.com 11.21% 34.95x
cavaliersnation.com 3.52% 29.18x
opencourt-basketball.com 1.57% 28.90x
bballrumors.com 2.13% 27.23x
ahnfiredigital.com 4.09% 25.14x
dolphinnation.com 1.87% 25.04x
nflanalysis.net 2.18% 24.69x
totalprosports.com 51.55% 24.54x
bluemanhoop.com 1.85% 24.29x
raisingzona.com 1.71% 24.08x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 7.86% 8.12x
Celebrity Gossip 0.23% 7.17x
Latest Sports News 48.48% 6.67x
Muscle Cars 3.25% 6.52x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.78% 6.48x
Combat Sports 39.42% 6.28x
Fantasy Sports 7.09% 6.25x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 4.23% 6.04x
Fashion Cluster 4.28% 5.89x
Assorted Topics (Television, Origami, Men's Health) 0.25% 5.88x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male