Explore the Gossip & Rumors Audience
Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Gossip & Rumors audience.
INTERESTS
The Gossip & Rumors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gossip & Rumors audience is Tampa Bay Buccaneers Fans.
| Interest | Composition | Index |
| Tampa Bay Buccaneers Fans | 28.48% | 11.51x |
| Detroit Tigers Fans | 27.65% | 11.46x |
| Cleveland Cavaliers Fans | 29.99% | 11.15x |
| Golden State Warriors Fans | 20.52% | 11.11x |
| ESPN Enthusiasts | 22.32% | 11.05x |
| Kansas City Chiefs Fans | 23.14% | 11.02x |
| Beijing 2022 Winter Olympics Digital Spectators | 27.37% | 10.89x |
| San Antonio Spurs Fans | 26.42% | 10.88x |
| Olympic Sports Enthusiasts | 22.03% | 10.68x |
| Los Angeles Lakers Fans | 28.78% | 10.65x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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APPAREL RETAILERS
The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.30x |
| Forever 21 | 0.01% | 1.28x |
| Buckle | 0.02% | 1.22x |
| Chicos | 0.02% | 1.19x |
| LOFT | 0.02% | 1.17x |
| White House Black Market | 0.02% | 1.17x |
| Aeropostale | 0.02% | 1.12x |
| The Childrens Place | 0.03% | 1.12x |
| Lane Bryant | 0.01% | 1.09x |
| Victoria's Secret | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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WEBSITES
The Gossip & Rumors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gossip & Rumors audience is dailysnark.com.
| Website | Composition | Index |
| dailysnark.com | 11.21% | 34.95x |
| cavaliersnation.com | 3.52% | 29.18x |
| opencourt-basketball.com | 1.57% | 28.90x |
| bballrumors.com | 2.13% | 27.23x |
| ahnfiredigital.com | 4.09% | 25.14x |
| dolphinnation.com | 1.87% | 25.04x |
| nflanalysis.net | 2.18% | 24.69x |
| totalprosports.com | 51.55% | 24.54x |
| bluemanhoop.com | 1.85% | 24.29x |
| raisingzona.com | 1.71% | 24.08x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Military & Law Enforcement.
| Content Affinity | Composition | Index |
| Military & Law Enforcement | 7.86% | 8.12x |
| Celebrity Gossip | 0.23% | 7.17x |
| Latest Sports News | 48.48% | 6.67x |
| Muscle Cars | 3.25% | 6.52x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.78% | 6.48x |
| Combat Sports | 39.42% | 6.28x |
| Fantasy Sports | 7.09% | 6.25x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 4.23% | 6.04x |
| Fashion Cluster | 4.28% | 5.89x |
| Assorted Topics (Television, Origami, Men's Health) | 0.25% | 5.88x |
Composition Percentage:
The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
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DEMOGRAPHICS
The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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