Dstillery Audiences

GOSSIP & RUMORS

Audience Size: 3.4 Million Devices

Explore the Gossip & Rumors Audience

Below you'll find more information about the Gossip & Rumors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Gossip & Rumors audience.

Dstillery Crafted Audiences

INTERESTS

The Gossip & Rumors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gossip & Rumors audience is Astronomy Enthusiasts.

Interest Composition Index
Astronomy Enthusiasts 22.19% 11.26x
Muscle Car Shoppers 20.99% 8.89x
Cleveland Cavaliers Fans 14.00% 8.58x
Ancestry Researchers 16.08% 8.30x
UFC and MMA Fans 13.69% 8.12x
SEC Fans 15.49% 7.92x
NFL Fans 12.39% 7.86x
Newly Recruited Military Personnel 15.73% 7.69x
Atlanta United Fans 16.13% 7.64x
Comedy Fans 14.40% 7.62x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Interest attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gossip & Rumors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gossip & Rumors audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.20x
Belk 0.02% 1.15x
The North Face 0.02% 1.01x
Charlotte Russe 0.02% 1.01x
The Childrens Place 0.05% 0.97x
Dressbarn 0.04% 0.94x
Hugo Boss 0.01% 0.93x
Lane Bryant 0.04% 0.93x
Gymboree 0.03% 0.92x
Talbots 0.05% 0.92x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Location attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gossip & Rumors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gossip & Rumors audience is topmenmag.com.

Website Composition Index
topmenmag.com 2.03% 80.89x
providr.com 42.14% 78.34x
hiphopmyway.com 1.20% 76.40x
memes.com 2.43% 75.77x
jellyshare.com 4.61% 75.74x
thekicker.com 1.31% 73.75x
celebritytoob.com 1.27% 71.62x
theclever.com 4.94% 70.58x
autoinfo.com 1.12% 68.78x
awm.com 3.32% 65.06x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Web attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gossip & Rumors audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 5.54% 22.07x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 13.27% 17.40x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 22.04% 17.36x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.02% 17.12x
Military & Law Enforcement 3.38% 16.78x
Muscle Cars 7.51% 16.36x
Right Wing Blogs - Conspiracy Theories 10.62% 15.83x
Natural & Healthy Living Researchers 1.24% 14.88x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.53% 14.65x
Assorted Topics #11636 (Car News, Animals, Viral Media) 5.68% 14.61x
Composition Percentage: The overlap percentage between the Gossip & Rumors audience and the Content Affinity attribute.
Index: A comparison of the Gossip & Rumors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gossip & Rumors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male