Explore the Grilling Audience
Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 204.7 thousand unique devices whose actions qualify for the Grilling audience.
INTERESTS
The Grilling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grilling audience is Grill Masters.
| Interest | Composition | Index |
| Grill Masters | 87.41% | 31.28x |
| Meat Smokers Receipe Researchers | 93.33% | 30.75x |
| BBQ Enthusiasts | 89.61% | 30.53x |
| BBQ Recipe Researchers | 87.50% | 29.46x |
| Home Brewing Enthusiasts | 63.35% | 21.26x |
| Tailgate Enthusiasts | 61.27% | 20.44x |
| Craft Spirits Enthusiasts | 56.67% | 19.97x |
| Getting Off the Grid Travelers | 58.45% | 19.41x |
| Power Tools Shoppers | 55.72% | 18.69x |
| Outdoors Enthusiasts | 60.45% | 18.10x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Curious about what else the Grilling audience is interested in?
Sign Up
APPAREL RETAILERS
The Grilling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grilling audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.07% | 1.76x |
| REI | 0.02% | 1.74x |
| Belk | 0.01% | 1.72x |
| Hollister | 0.06% | 1.56x |
| Forever 21 | 0.06% | 1.56x |
| Lane Bryant | 0.05% | 1.51x |
| Carhartt | 0.41% | 1.47x |
| Hugo Boss | 0.03% | 1.37x |
| Old Navy | 0.08% | 1.22x |
| Chicos | 0.05% | 1.14x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Want to find more of the Grilling audience in the real world?
Sign Up
WEBSITES
The Grilling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grilling audience is rectecgrills.com.
| Website | Composition | Index |
| rectecgrills.com | 14.92% | 474.30x |
| traegergrills.com | 16.41% | 431.66x |
| smoking-meat.com | 40.81% | 369.04x |
| meatwave.com | 8.56% | 350.13x |
| lemproducts.com | 14.79% | 278.46x |
| waltonsinc.com | 6.72% | 254.66x |
| thermoworks.com | 37.92% | 245.97x |
| smokedmeatsunday.com | 5.46% | 204.82x |
| lodgemfg.com | 12.82% | 193.80x |
| bbqdryrubs.com | 11.14% | 193.22x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Want to see more of the websites the Grilling audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.31% | 62.87x |
| Chef & Restaurant Resources | 6.33% | 43.35x |
| Home Improvement Contractor | 1.47% | 43.06x |
| Fishing | 11.66% | 32.70x |
| Mail Order Food | 4.07% | 30.96x |
| Survival Guides | 0.45% | 30.04x |
| Cigars | 0.61% | 28.91x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.46% | 27.24x |
| Beer, Wine & Alcohol | 6.48% | 26.98x |
| Power Tools | 7.16% | 24.63x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Want to see more of the Content Affinities the Grilling audience visits?
Sign Up
DEMOGRAPHICS
The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Grilling audience?
Sign Up