Explore the Grilling Audience
Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Grilling audience.
INTERESTS
The Grilling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grilling audience is BBQ Recipe Researchers.
| Interest | Composition | Index |
| BBQ Recipe Researchers | 100.00% | 38.53x |
| Cord Cutters | 25.83% | 11.61x |
| Apartment Furniture Shoppers | 20.66% | 10.85x |
| Market Intelligence Researchers | 22.52% | 10.71x |
| Beer Lovers | 30.00% | 10.66x |
| Tattoo Fans | 30.00% | 10.53x |
| North Midwest State Fair Visitors | 25.00% | 9.83x |
| Fireworks Enthusiasts | 25.00% | 9.79x |
| Online Auto Shoppers | 25.00% | 9.58x |
| Hematologists | 16.94% | 9.27x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
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APPAREL RETAILERS
The Grilling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grilling audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.04% | 3.68x |
| Talbots | 0.03% | 3.35x |
| Zumiez | 0.03% | 2.46x |
| Coach | 0.01% | 1.91x |
| Journeys | 0.02% | 1.79x |
| Old Navy | 0.02% | 1.72x |
| Gap | 0.02% | 1.46x |
| LOFT | 0.02% | 1.44x |
| Banana Republic | 0.02% | 1.39x |
| White House Black Market | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
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WEBSITES
The Grilling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grilling audience is smokingmeatforums.com.
| Website | Composition | Index |
| smokingmeatforums.com | 50.36% | 193.95x |
| amazingribs.com | 48.46% | 161.65x |
| smokedbbqsource.com | 42.05% | 152.96x |
| saltpepperskillet.com | 25.30% | 89.58x |
| theblackpeppercorn.com | 30.12% | 71.16x |
| weber.com | 23.47% | 67.64x |
| heygrillhey.com | 69.50% | 61.56x |
| foxvalleyfoodie.com | 12.55% | 51.95x |
| keviniscooking.com | 13.80% | 48.27x |
| honest-food.net | 22.15% | 46.18x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grilling audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.79% | 37.73x |
| Farming & Agriculture | 0.83% | 29.80x |
| Gun Enthusiast - Hunting & Self Defense | 19.54% | 28.80x |
| Amateur Radios | 0.71% | 27.11x |
| Auto Body Upkeep & Repair Researchers | 1.00% | 24.68x |
| Cooking Recipe & Ingredient Researchers | 52.87% | 23.05x |
| Consumer Packaged Goods | 17.24% | 22.38x |
| Electrical Engineering | 0.91% | 22.07x |
| Auto Tires & Parts Repair Researchers | 0.62% | 21.36x |
| Motorsports | 1.08% | 20.21x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
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DEMOGRAPHICS
The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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