Dstillery Audiences

GRILLING

Audience Size: 47.2 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 92.86% 45.56x
Grill Masters 84.66% 43.06x
BBQ Enthusiasts 92.44% 35.27x
BBQ Recipe Researchers 91.18% 29.94x
Craft Spirits Enthusiasts 52.94% 27.00x
Gourmet Food & Wine Researchers 41.81% 25.93x
Home Brewing Enthusiasts 54.83% 24.57x
Cooking Show Fans 41.60% 24.11x
Getting Off the Grid Travelers 54.20% 23.97x
Beer Aficionados 43.07% 22.83x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Gymboree.

Location Composition Index
Gymboree 0.08% 3.90x
H&M 0.04% 2.72x
Maurices 0.13% 2.46x
The Childrens Place 0.08% 2.21x
Talbots 0.03% 2.15x
Victoria's Secret 0.08% 1.98x
Coach 0.01% 1.91x
Journeys 0.06% 1.52x
Eddie Bauer 0.02% 1.41x
J. Crew 0.02% 1.36x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 76.16% 698.23x
barbecuebible.com 72.72% 488.57x
smokingmeatforums.com 48.99% 207.85x
amazingribs.com 45.20% 166.34x
theonlinegrill.com 23.25% 165.87x
vindulge.com 37.36% 164.25x
foodfirefriends.com 21.17% 152.94x
smokedbbqsource.com 46.08% 148.18x
saltpepperskillet.com 22.04% 126.45x
orwhateveryoudo.com 22.88% 126.44x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.47% 43.35x
Fishing 5.88% 28.01x
Hunting 7.37% 23.88x
Woodwork 5.00% 21.04x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.07% 20.32x
Motorsports 0.89% 19.92x
Moving & Storage 0.49% 19.86x
Gun Enthusiast - Rifles & Ammo 6.90% 17.94x
Homesteading 4.49% 17.54x
Gun Enthusiast - Hunting & Self Defense 10.80% 17.34x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male