Dstillery Audiences

GRILLING

Audience Size: 355.7 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 355.7 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 81.94% 43.73x
BBQ Recipe Researchers 85.88% 40.56x
BBQ Enthusiasts 85.32% 39.71x
Home Brewing Enthusiasts 47.20% 23.45x
Tailgate Enthusiasts 46.76% 22.84x
Craft Spirits Enthusiasts 38.81% 22.67x
Professional Chefs 42.01% 20.18x
Outdoors Enthusiasts 48.89% 20.03x
Beer Aficionados 36.46% 19.39x
Home Coffee Makers 33.69% 19.19x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Chicos.

Location Composition Index
Chicos 0.08% 1.62x
Aeropostale 0.04% 1.52x
Carhartt 0.22% 1.43x
Brooks Brothers 0.05% 1.36x
Belk 0.02% 1.30x
Madewell 0.03% 1.26x
REI 0.03% 1.20x
Dressbarn 0.06% 1.19x
Hollister 0.03% 1.17x
Coach 0.08% 1.16x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is firecraft.com.

Website Composition Index
firecraft.com 9.15% 589.64x
howtobbqright.com 14.45% 579.04x
grillagrills.com 11.61% 502.17x
virtualweberbullet.com 12.46% 475.67x
smoking-meat.com 26.08% 461.45x
sausagemaker.com 7.21% 386.99x
rectecgrills.com 12.97% 374.17x
meatwave.com 7.48% 353.75x
traegergrills.com 38.43% 334.60x
bbqpitboys.com 6.78% 319.01x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.42% 39.65x
Home Improvement Contractor 4.33% 34.22x
Chef & Restaurant Resources 7.73% 30.81x
Fishing 11.23% 27.75x
Hunting 14.42% 26.78x
Beer, Wine & Alcohol 6.04% 25.97x
Mail Order Food 4.95% 24.86x
Survival Guides 0.75% 24.59x
Woodwork 9.86% 22.37x
Cigars 0.75% 22.16x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male