Dstillery Audiences

GRILLING

Audience Size: 36.5 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 92.51% 53.90x
Grill Masters 82.41% 46.02x
BBQ Enthusiasts 93.16% 34.59x
Home Brewing Enthusiasts 55.37% 30.48x
Gourmet Food & Wine Researchers 35.50% 29.80x
BBQ Recipe Researchers 86.97% 28.40x
Craft Spirits Enthusiasts 43.00% 26.82x
Getting Off the Grid Travelers 51.47% 25.91x
Cooking Show Fans 35.83% 25.04x
Pressure Cooking Recipe Researchers 38.44% 23.03x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is J. Crew.

Location Composition Index
J. Crew 0.09% 5.77x
Old Navy 0.17% 3.74x
Express 0.12% 3.72x
Chicos 0.09% 3.09x
White House Black Market 0.06% 2.09x
Lane Bryant 0.05% 1.90x
Eddie Bauer 0.03% 1.89x
Michael Kors 0.03% 1.88x
Gap 0.03% 1.53x
Mens Wearhouse 0.06% 1.51x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smokingmeatforums.com.

Website Composition Index
smokingmeatforums.com 43.51% 219.45x
theonlinegrill.com 27.14% 194.18x
amazingribs.com 37.80% 185.80x
vindulge.com 37.28% 181.12x
smokedbbqsource.com 40.72% 161.09x
orwhateveryoudo.com 27.77% 156.64x
gimmesomegrilling.com 25.28% 151.85x
theblackpeppercorn.com 28.45% 102.61x
heygrillhey.com 70.36% 100.63x
weber.com 15.57% 78.50x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.68% 32.46x
Fishing 4.04% 25.39x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.62% 22.14x
Gun Enthusiast - Rifles & Ammo 4.62% 22.02x
Woodwork 4.27% 21.03x
Moving & Storage 0.49% 19.86x
Power Tools 1.68% 19.57x
Hunting 6.24% 17.84x
Trucking 2.43% 17.05x
Gun Enthusiast - Hunting & Self Defense 8.55% 16.74x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male