Dstillery Audiences

GRILLING

Audience Size: 240.9 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 240.9 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 86.59% 31.98x
BBQ Recipe Researchers 88.21% 30.90x
BBQ Enthusiasts 89.91% 30.40x
Tailgate Enthusiasts 59.24% 22.97x
Home Brewing Enthusiasts 60.83% 22.48x
Craft Spirits Enthusiasts 53.10% 22.42x
Power Tools Shoppers 52.63% 20.46x
Home Coffee Makers 47.58% 20.00x
Beer Aficionados 47.04% 19.70x
Outdoors Enthusiasts 58.76% 19.59x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Columbia.

Location Composition Index
Columbia 0.02% 1.90x
Tommy Bahama 0.04% 1.86x
Madewell 0.03% 1.72x
Carhartt 0.28% 1.47x
White House Black Market 0.08% 1.41x
J. Crew 0.04% 1.30x
Eddie Bauer 0.03% 1.27x
Uniqlo 0.02% 1.27x
Lane Bryant 0.05% 1.20x
Chicos 0.06% 1.17x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is virtualweberbullet.com.

Website Composition Index
virtualweberbullet.com 14.11% 547.16x
traegergrills.com 21.36% 438.08x
smoking-meat.com 36.62% 433.42x
rectecgrills.com 17.01% 399.76x
meatwave.com 8.47% 356.97x
bbqpitboys.com 8.38% 331.22x
thermoworks.com 34.09% 299.21x
lemproducts.com 12.30% 278.64x
waltonsinc.com 5.82% 239.79x
smoker-cooking.com 12.86% 237.67x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.33% 53.32x
Chef & Restaurant Resources 6.69% 41.46x
Home Improvement Contractor 2.33% 41.24x
Mail Order Food 3.79% 38.51x
Survival Guides 0.60% 36.08x
Fishing 11.56% 30.66x
Cigars 0.65% 27.64x
Beer, Wine & Alcohol 6.51% 27.21x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.45% 26.39x
Hunting 15.36% 25.35x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male