Dstillery Audiences

GRILLING

Audience Size: 46.4 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 92.44% 40.12x
Grill Masters 87.33% 39.27x
BBQ Enthusiasts 91.56% 31.97x
BBQ Recipe Researchers 88.67% 27.52x
Home Brewing Enthusiasts 58.44% 24.74x
Craft Spirits Enthusiasts 48.89% 23.88x
Gourmet Food & Wine Researchers 41.56% 23.74x
Beer Aficionados 43.33% 22.76x
Getting Off the Grid Travelers 51.78% 21.63x
Cooking Show Fans 42.22% 21.49x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 3.68x
Talbots 0.03% 3.35x
Coach 0.01% 1.91x
Journeys 0.02% 1.79x
LOFT 0.02% 1.44x
Carhartt 0.12% 1.37x
The Childrens Place 0.02% 1.08x
Johnston and Murphy 0.02% 0.93x
Topshop 0.01% 0.53x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is barbecuebible.com.

Website Composition Index
barbecuebible.com 69.37% 438.07x
smokingmeatforums.com 50.38% 191.84x
amazingribs.com 47.61% 159.27x
vindulge.com 32.89% 158.54x
foodfirefriends.com 18.52% 151.92x
theonlinegrill.com 16.85% 142.79x
smokedbbqsource.com 45.72% 132.09x
orwhateveryoudo.com 19.15% 125.14x
saltpepperskillet.com 24.61% 109.05x
gimmesomegrilling.com 14.24% 107.75x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.82% 39.18x
Fishing 7.26% 32.38x
Hunting 8.76% 26.81x
Car Keys, Locks & Remotes 0.63% 23.73x
Lawns & Pest Control 1.11% 23.53x
Mail Order Food 0.92% 23.42x
Woodwork 5.71% 20.87x
Garden Power Equipment 3.19% 20.33x
Crossfit & Obstacle Race Enthusiasts 0.48% 18.78x
Motorsports 0.97% 18.09x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male