Dstillery Audiences

GRILLING

Audience Size: 16.1 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 89.38% 72.30x
BBQ Recipe Researchers 84.07% 67.28x
Grill Masters 69.03% 40.34x
Wine Lovers 27.43% 34.44x
Whiskey Enthusiasts 30.09% 32.30x
Gourmet Food & Wine Researchers 23.89% 31.01x
BBQ Enthusiasts 86.73% 28.16x
Getting Off the Grid Travelers 38.05% 27.13x
Beer Aficionados 24.78% 25.56x
Pressure Cooking Recipe Researchers 28.32% 25.06x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.88x
Mens Wearhouse 0.04% 1.65x
Johnston and Murphy 0.02% 0.93x
Topshop 0.01% 0.53x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is heygrillhey.com.

Website Composition Index
heygrillhey.com 65.81% 151.60x
chilipeppermadness.com 17.26% 45.30x
temeculablogs.com 14.96% 35.46x
bigoven.com 10.96% 32.55x
daringgourmet.com 14.31% 30.73x
littlesunnykitchen.com 12.36% 30.19x
thechunkychef.com 24.74% 25.56x
thekitchenmagpie.com 11.72% 25.09x
foodiecrush.com 15.40% 24.92x
izzycooking.com 8.66% 24.90x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Fishing.

Content Affinity Composition Index
Fishing 3.82% 26.14x
Hunting 5.65% 22.03x
Moving & Storage 0.49% 19.86x
Low Carb Diets 2.99% 18.88x
Assorted Topics (Family, Household Wellness, The Beach) 9.14% 17.22x
Woodwork 1.99% 15.57x
Cooking Recipe & Ingredient Researchers 31.73% 15.05x
Wine, Liquor & Mixology 4.49% 13.74x
Canada Culture and Tourism 2.49% 13.44x
Eye Health & Vision 0.28% 12.96x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male