Dstillery Audiences

GRILLING

Audience Size: 274.3 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 274.3 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 84.39% 30.11x
BBQ Recipe Researchers 87.61% 29.52x
BBQ Enthusiasts 88.77% 29.11x
Tailgate Enthusiasts 57.01% 20.76x
Home Brewing Enthusiasts 57.31% 20.34x
Craft Spirits Enthusiasts 49.77% 19.70x
Power Tools Shoppers 50.26% 17.96x
Outdoors Enthusiasts 55.37% 17.95x
Beer Aficionados 44.61% 17.75x
Home Coffee Makers 43.80% 17.63x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Belk.

Location Composition Index
Belk 0.02% 1.67x
LL Bean 0.01% 1.46x
Lane Bryant 0.07% 1.41x
Buckle 0.39% 1.39x
Columbia 0.02% 1.25x
Mens Wearhouse 0.63% 1.24x
White House Black Market 0.43% 1.20x
Saint Laurent Paris 0.01% 1.20x
Talbots 0.05% 1.19x
REI 0.02% 1.17x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is grillagrills.com.

Website Composition Index
grillagrills.com 12.08% 504.15x
howtobbqright.com 12.74% 494.83x
virtualweberbullet.com 14.25% 430.46x
smoking-meat.com 34.62% 361.87x
traegergrills.com 24.53% 341.11x
rectecgrills.com 16.86% 320.14x
grillgrate.com 6.56% 317.60x
meatwave.com 7.99% 301.82x
lemproducts.com 10.05% 268.57x
bbqpitboys.com 7.98% 267.99x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.37% 44.00x
Chef & Restaurant Resources 6.87% 32.88x
Home Improvement Contractor 2.77% 32.41x
Mail Order Food 4.01% 29.48x
Survival Guides 0.60% 26.60x
Hunting 13.52% 24.72x
Sports - Skiing, Snowboarding 0.04% 24.56x
Beer, Wine & Alcohol 6.73% 24.36x
Fishing 11.25% 24.19x
Cigars 0.67% 22.31x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male