Dstillery Audiences

GRILLING

Audience Size: 204.7 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 204.7 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 87.41% 31.28x
Meat Smokers Receipe Researchers 93.33% 30.75x
BBQ Enthusiasts 89.61% 30.53x
BBQ Recipe Researchers 87.50% 29.46x
Home Brewing Enthusiasts 63.35% 21.26x
Tailgate Enthusiasts 61.27% 20.44x
Craft Spirits Enthusiasts 56.67% 19.97x
Getting Off the Grid Travelers 58.45% 19.41x
Power Tools Shoppers 55.72% 18.69x
Outdoors Enthusiasts 60.45% 18.10x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Buckle.

Location Composition Index
Buckle 0.07% 1.76x
REI 0.02% 1.74x
Belk 0.01% 1.72x
Hollister 0.06% 1.56x
Forever 21 0.06% 1.56x
Lane Bryant 0.05% 1.51x
Carhartt 0.41% 1.47x
Hugo Boss 0.03% 1.37x
Old Navy 0.08% 1.22x
Chicos 0.05% 1.14x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is rectecgrills.com.

Website Composition Index
rectecgrills.com 14.92% 474.30x
traegergrills.com 16.41% 431.66x
smoking-meat.com 40.81% 369.04x
meatwave.com 8.56% 350.13x
lemproducts.com 14.79% 278.46x
waltonsinc.com 6.72% 254.66x
thermoworks.com 37.92% 245.97x
smokedmeatsunday.com 5.46% 204.82x
lodgemfg.com 12.82% 193.80x
bbqdryrubs.com 11.14% 193.22x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.31% 62.87x
Chef & Restaurant Resources 6.33% 43.35x
Home Improvement Contractor 1.47% 43.06x
Fishing 11.66% 32.70x
Mail Order Food 4.07% 30.96x
Survival Guides 0.45% 30.04x
Cigars 0.61% 28.91x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.46% 27.24x
Beer, Wine & Alcohol 6.48% 26.98x
Power Tools 7.16% 24.63x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male