Dstillery Audiences

GRILLING

Audience Size: 332.6 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 332.6 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is BBQ Recipe Researchers.

Interest Composition Index
BBQ Recipe Researchers 84.31% 48.45x
BBQ Enthusiasts 84.23% 47.37x
Grill Masters 78.87% 46.24x
Tailgate Enthusiasts 46.60% 28.29x
Home Brewing Enthusiasts 45.68% 27.22x
Craft Spirits Enthusiasts 38.69% 26.39x
Outdoors Enthusiasts 43.99% 24.36x
Beer Aficionados 33.72% 23.58x
Power Tools Shoppers 39.46% 23.22x
Professional Chefs 40.35% 22.70x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Columbia.

Location Composition Index
Columbia 0.03% 2.11x
Belk 0.02% 1.58x
Tommy Bahama 0.05% 1.46x
Buckle 0.28% 1.39x
Eddie Bauer 0.04% 1.33x
Ann Taylor 0.04% 1.31x
Jos A. Bank Clothiers 0.42% 1.24x
Johnston and Murphy 0.19% 1.17x
Mens Wearhouse 0.63% 1.15x
REI 0.02% 1.08x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is howtobbqright.com.

Website Composition Index
howtobbqright.com 13.45% 503.72x
grillagrills.com 13.63% 425.70x
virtualweberbullet.com 13.98% 380.89x
sausagemaker.com 6.56% 338.34x
smoking-meat.com 31.45% 334.05x
traegergrills.com 29.74% 301.44x
grillgrate.com 5.77% 300.21x
rectecgrills.com 15.74% 290.73x
meatwave.com 7.85% 276.85x
lemproducts.com 9.73% 248.48x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.37% 39.53x
Home Improvement Contractor 3.37% 31.89x
Chef & Restaurant Resources 7.39% 31.59x
Mail Order Food 4.51% 27.91x
Sports - Skiing, Snowboarding 0.05% 27.02x
Survival Guides 0.70% 26.12x
Hunting 13.31% 25.85x
Fishing 10.98% 23.85x
Beer, Wine & Alcohol 6.43% 23.02x
Cigars 0.73% 22.53x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male