Dstillery Audiences

GRILLING

Audience Size: 149.2 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 149.2 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 92.52% 40.66x
Grill Masters 86.32% 39.58x
BBQ Enthusiasts 88.18% 36.33x
BBQ Recipe Researchers 86.78% 32.27x
Home Brewing Enthusiasts 61.42% 27.05x
Craft Spirits Enthusiasts 52.80% 25.46x
Tailgate Enthusiasts 61.68% 25.02x
Getting Off the Grid Travelers 58.88% 24.47x
Power Tools Shoppers 56.41% 22.85x
Beer Aficionados 46.93% 22.43x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Talbots.

Location Composition Index
Talbots 0.02% 3.14x
Dressbarn 0.02% 2.42x
Eddie Bauer 0.01% 2.34x
H&M 0.01% 2.29x
American Eagle Outfitters 0.02% 2.26x
Maurices 0.02% 2.20x
Old Navy 0.03% 1.77x
Carhartt 0.27% 1.76x
Buckle 0.01% 1.67x
Gap 0.01% 1.66x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 44.98% 392.45x
lemproducts.com 14.72% 369.77x
thermoworks.com 40.84% 316.60x
lodgemfg.com 12.41% 240.93x
bbqdryrubs.com 12.81% 227.53x
pitboss-grills.com 13.58% 212.66x
smokedbbqsource.com 21.85% 185.02x
smoker-cooking.com 15.73% 176.86x
smokingmeatforums.com 41.00% 173.32x
vindulge.com 23.06% 164.19x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 5.42% 56.82x
Mail Order Food 3.95% 40.13x
Fishing 11.20% 38.39x
Cigars 0.55% 38.31x
Beer, Wine & Alcohol 7.12% 35.02x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.11% 33.60x
Power Tools 6.59% 29.20x
Hunting 16.33% 28.75x
Pool Cleaning 1.44% 28.23x
Lawns & Pest Control 7.93% 26.48x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male