Dstillery Audiences

GRILLING

Audience Size: 61 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 61 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 96.96% 32.19x
Grill Masters 91.68% 31.62x
BBQ Enthusiasts 90.72% 25.85x
Home Brewing Enthusiasts 65.76% 23.78x
BBQ Recipe Researchers 88.00% 23.17x
Craft Spirits Enthusiasts 63.04% 23.15x
Beer Aficionados 55.84% 21.55x
Getting Off the Grid Travelers 62.72% 20.94x
Home Heating and Cooling Researchers 53.76% 20.02x
Gourmet Food & Wine Researchers 50.40% 19.50x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Talbots.

Location Composition Index
Talbots 0.03% 3.35x
Lane Bryant 0.03% 2.58x
Zumiez 0.03% 2.46x
White House Black Market 0.03% 2.37x
Chicos 0.03% 2.16x
Michael Kors 0.02% 1.98x
J. Crew 0.02% 1.91x
Coach 0.01% 1.91x
Carhartt 0.35% 1.85x
LOFT 0.03% 1.74x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 62.89% 679.40x
smokingmeatforums.com 48.72% 220.91x
vindulge.com 27.34% 206.22x
jesspryles.com 19.08% 176.76x
smokedbbqsource.com 38.72% 172.77x
amazingribs.com 49.44% 172.59x
smoker-cooking.com 18.54% 171.07x
foodfirefriends.com 18.17% 168.34x
seriouslysmoked.com 13.34% 163.36x
girlscangrill.com 15.31% 156.70x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 2.22% 74.64x
Beer, Wine & Alcohol 5.52% 39.46x
Mail Order Food 2.28% 36.98x
Fishing 8.92% 35.88x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.39% 35.41x
Lawns & Pest Control 3.89% 33.70x
Construction Apparel 0.71% 33.45x
Lighting & Power 1.20% 32.01x
Hunting 13.39% 30.62x
Yard Structures 1.17% 30.22x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male