Dstillery Audiences

GRILLING

Audience Size: 332.9 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is BBQ Recipe Researchers.

Interest Composition Index
BBQ Recipe Researchers 83.46% 50.31x
Grill Masters 79.42% 48.26x
BBQ Enthusiasts 84.93% 45.06x
Tailgate Enthusiasts 45.41% 28.99x
Home Brewing Enthusiasts 45.65% 28.29x
Craft Spirits Enthusiasts 38.61% 27.04x
Outdoors Enthusiasts 46.41% 24.78x
Power Tools Shoppers 39.40% 24.47x
Beer Aficionados 34.98% 23.58x
Professional Chefs 41.17% 22.89x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Talbots.

Location Composition Index
Talbots 0.05% 1.58x
Belk 0.01% 1.57x
Dressbarn 0.05% 1.43x
Tommy Bahama 0.02% 1.34x
Columbia 0.01% 1.25x
Ralph Lauren 0.01% 1.24x
Bonobos 0.04% 1.23x
Free People 0.02% 1.19x
Lane Bryant 0.05% 1.14x
Jos A. Bank Clothiers 0.30% 1.11x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is firecraft.com.

Website Composition Index
firecraft.com 8.02% 506.41x
howtobbqright.com 14.25% 490.81x
grillagrills.com 13.31% 396.29x
virtualweberbullet.com 12.75% 390.22x
smoking-meat.com 27.81% 369.46x
sausagemaker.com 6.97% 337.26x
rectecgrills.com 14.41% 304.28x
traegergrills.com 34.20% 289.09x
meatwave.com 7.46% 284.68x
bbqpitboys.com 7.00% 261.97x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.40% 43.59x
Home Improvement Contractor 3.67% 33.53x
Chef & Restaurant Resources 7.71% 32.64x
Mail Order Food 4.72% 27.71x
Hunting 13.78% 26.89x
Fishing 10.97% 26.32x
Survival Guides 0.72% 26.17x
Beer, Wine & Alcohol 6.18% 24.61x
Cigars 0.71% 22.90x
Power Tools 7.25% 22.49x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male