Explore the Grilling Audience
Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 240.9 thousand unique devices whose actions qualify for the Grilling audience.
INTERESTS
The Grilling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Grilling audience is Grill Masters.
| Interest | Composition | Index |
| Grill Masters | 86.59% | 31.98x |
| BBQ Recipe Researchers | 88.21% | 30.90x |
| BBQ Enthusiasts | 89.91% | 30.40x |
| Tailgate Enthusiasts | 59.24% | 22.97x |
| Home Brewing Enthusiasts | 60.83% | 22.48x |
| Craft Spirits Enthusiasts | 53.10% | 22.42x |
| Power Tools Shoppers | 52.63% | 20.46x |
| Home Coffee Makers | 47.58% | 20.00x |
| Beer Aficionados | 47.04% | 19.70x |
| Outdoors Enthusiasts | 58.76% | 19.59x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
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APPAREL RETAILERS
The Grilling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Grilling audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.90x |
| Tommy Bahama | 0.04% | 1.86x |
| Madewell | 0.03% | 1.72x |
| Carhartt | 0.28% | 1.47x |
| White House Black Market | 0.08% | 1.41x |
| J. Crew | 0.04% | 1.30x |
| Eddie Bauer | 0.03% | 1.27x |
| Uniqlo | 0.02% | 1.27x |
| Lane Bryant | 0.05% | 1.20x |
| Chicos | 0.06% | 1.17x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
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WEBSITES
The Grilling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Grilling audience is virtualweberbullet.com.
| Website | Composition | Index |
| virtualweberbullet.com | 14.11% | 547.16x |
| traegergrills.com | 21.36% | 438.08x |
| smoking-meat.com | 36.62% | 433.42x |
| rectecgrills.com | 17.01% | 399.76x |
| meatwave.com | 8.47% | 356.97x |
| bbqpitboys.com | 8.38% | 331.22x |
| thermoworks.com | 34.09% | 299.21x |
| lemproducts.com | 12.30% | 278.64x |
| waltonsinc.com | 5.82% | 239.79x |
| smoker-cooking.com | 12.86% | 237.67x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.33% | 53.32x |
| Chef & Restaurant Resources | 6.69% | 41.46x |
| Home Improvement Contractor | 2.33% | 41.24x |
| Mail Order Food | 3.79% | 38.51x |
| Survival Guides | 0.60% | 36.08x |
| Fishing | 11.56% | 30.66x |
| Cigars | 0.65% | 27.64x |
| Beer, Wine & Alcohol | 6.51% | 27.21x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.45% | 26.39x |
| Hunting | 15.36% | 25.35x |
Composition Percentage:
The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
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DEMOGRAPHICS
The Grilling audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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