Dstillery Audiences

GRILLING

Audience Size: 131.6 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 131.6 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 91.48% 39.81x
Grill Masters 85.59% 38.53x
BBQ Enthusiasts 89.17% 36.18x
BBQ Recipe Researchers 87.02% 31.26x
Home Brewing Enthusiasts 58.84% 25.44x
Craft Spirits Enthusiasts 51.83% 24.29x
Getting Off the Grid Travelers 55.81% 23.58x
Tailgate Enthusiasts 58.36% 23.35x
Home Heating and Cooling Researchers 46.18% 21.94x
Beer Aficionados 46.26% 21.63x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 2.93x
H&M 0.01% 2.29x
Lane Bryant 0.02% 2.24x
Zumiez 0.02% 2.21x
Gap 0.02% 2.09x
Talbots 0.02% 2.00x
White House Black Market 0.02% 1.70x
Mens Wearhouse 0.02% 1.54x
Carhartt 0.29% 1.49x
Ralph Lauren 0.01% 1.29x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 55.27% 361.78x
thermoworks.com 44.59% 334.88x
pitboss-grills.com 11.47% 250.44x
bbqdryrubs.com 12.83% 213.47x
smokingmeatforums.com 46.21% 142.57x
vindulge.com 24.79% 140.04x
themountainkitchen.com 7.26% 131.97x
jesspryles.com 16.17% 113.79x
smokedbbqsource.com 31.26% 112.88x
blackstoneproducts.com 4.42% 106.40x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 4.39% 62.56x
Beer, Wine & Alcohol 6.86% 37.08x
Mail Order Food 3.52% 36.19x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.52% 35.11x
Cigars 0.36% 34.53x
Fishing 10.48% 34.50x
Hunting 15.49% 30.56x
Power Tools 5.60% 28.17x
Construction Apparel 1.33% 27.59x
Garden Power Equipment 11.44% 26.42x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male