Dstillery Audiences

GRILLING

Audience Size: 424.3 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 424.3 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 82.09% 38.58x
BBQ Recipe Researchers 86.10% 36.59x
BBQ Enthusiasts 85.23% 34.58x
Tailgate Enthusiasts 42.12% 21.26x
Home Brewing Enthusiasts 32.01% 21.14x
Outdoors Enthusiasts 43.28% 18.76x
Power Tools Shoppers 36.01% 18.10x
Professional Chefs 40.14% 17.88x
Beer Aficionados 32.64% 17.66x
Hunters 39.06% 17.43x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is REI.

Location Composition Index
REI 0.03% 1.59x
LOFT 0.06% 1.45x
Ann Taylor 0.03% 1.37x
Carhartt 0.28% 1.31x
Express 0.03% 1.22x
Charlotte Russe 0.03% 1.18x
Chicos 0.06% 1.15x
Hollister 0.02% 1.09x
Armani 0.02% 1.07x
The North Face 0.03% 1.05x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 9.36% 582.23x
firecraft.com 10.45% 501.00x
grillagrills.com 10.47% 439.37x
smoking-meat.com 24.77% 422.85x
virtualweberbullet.com 12.49% 411.04x
rectecgrills.com 11.54% 350.32x
sausagemaker.com 6.34% 344.22x
meatwave.com 7.46% 319.43x
bbqpitboys.com 6.59% 298.00x
traegergrills.com 43.37% 288.03x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.39% 29.77x
Home Improvement Contractor 4.63% 26.99x
Chef & Restaurant Resources 7.24% 25.00x
Fishing 11.29% 23.97x
Beer, Wine & Alcohol 5.58% 23.84x
Hunting 14.23% 21.12x
Cigars 0.80% 19.48x
Survival Guides 0.72% 19.46x
Mail Order Food 4.86% 19.17x
Homesteading 4.51% 18.85x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male