Dstillery Audiences

GRILLING

Audience Size: 27.1 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is BBQ Recipe Researchers.

Interest Composition Index
BBQ Recipe Researchers 100.00% 38.53x
Cord Cutters 25.83% 11.61x
Apartment Furniture Shoppers 20.66% 10.85x
Market Intelligence Researchers 22.52% 10.71x
Beer Lovers 30.00% 10.66x
Tattoo Fans 30.00% 10.53x
North Midwest State Fair Visitors 25.00% 9.83x
Fireworks Enthusiasts 25.00% 9.79x
Online Auto Shoppers 25.00% 9.58x
Hematologists 16.94% 9.27x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 3.68x
Talbots 0.03% 3.35x
Zumiez 0.03% 2.46x
Coach 0.01% 1.91x
Journeys 0.02% 1.79x
Old Navy 0.02% 1.72x
Gap 0.02% 1.46x
LOFT 0.02% 1.44x
Banana Republic 0.02% 1.39x
White House Black Market 0.02% 1.19x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smokingmeatforums.com.

Website Composition Index
smokingmeatforums.com 50.36% 193.95x
amazingribs.com 48.46% 161.65x
smokedbbqsource.com 42.05% 152.96x
saltpepperskillet.com 25.30% 89.58x
theblackpeppercorn.com 30.12% 71.16x
weber.com 23.47% 67.64x
heygrillhey.com 69.50% 61.56x
foxvalleyfoodie.com 12.55% 51.95x
keviniscooking.com 13.80% 48.27x
honest-food.net 22.15% 46.18x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.79% 37.73x
Farming & Agriculture 0.83% 29.80x
Gun Enthusiast - Hunting & Self Defense 19.54% 28.80x
Amateur Radios 0.71% 27.11x
Auto Body Upkeep & Repair Researchers 1.00% 24.68x
Cooking Recipe & Ingredient Researchers 52.87% 23.05x
Consumer Packaged Goods 17.24% 22.38x
Electrical Engineering 0.91% 22.07x
Auto Tires & Parts Repair Researchers 0.62% 21.36x
Motorsports 1.08% 20.21x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male