Dstillery Audiences

GRILLING

Audience Size: 21.8 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 90.74% 52.73x
BBQ Recipe Researchers 87.50% 48.89x
Grill Masters 70.83% 42.37x
BBQ Enthusiasts 85.65% 31.47x
Whiskey Enthusiasts 35.19% 24.00x
Gourmet Food & Wine Researchers 32.41% 22.87x
Airfrying Enthusiasts 43.98% 22.49x
Getting Off the Grid Travelers 42.59% 22.37x
Wine Lovers 31.48% 22.13x
Home Design and Living Publication Readers 14.81% 21.73x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Maurices.

Location Composition Index
Maurices 0.12% 3.26x
Old Navy 0.07% 3.00x
Chicos 0.04% 1.69x
Mens Wearhouse 0.04% 1.65x
Journeys 0.04% 1.63x
Victoria's Secret 0.04% 1.49x
Carhartt 0.20% 1.40x
Johnston and Murphy 0.02% 0.93x
Topshop 0.01% 0.53x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smokedbbqsource.com.

Website Composition Index
smokedbbqsource.com 38.46% 146.36x
heygrillhey.com 66.66% 117.42x
honest-food.net 16.44% 67.86x
bestbeefrecipes.com 12.09% 47.37x
chilipeppermadness.com 16.93% 39.95x
sweetcsdesigns.com 15.06% 38.85x
houseofnasheats.com 12.48% 37.93x
houseofyumm.com 10.37% 36.05x
leitesculinaria.com 13.40% 34.09x
101cookingfortwo.com 9.99% 31.66x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Hunting.

Content Affinity Composition Index
Hunting 6.76% 23.14x
Fishing 4.09% 21.85x
Moving & Storage 0.49% 19.86x
Trucking 2.17% 19.63x
Power Tools 1.42% 19.38x
Gun Enthusiast - Rifles & Ammo 2.25% 16.82x
Gun Enthusiast - Hunting & Self Defense 7.92% 16.20x
Woodwork 2.84% 15.41x
Wine, Liquor & Mixology 7.67% 14.71x
Garden Power Equipment 2.92% 13.65x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male