Dstillery Audiences

GRILLING

Audience Size: 91.7 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Meat Smokers Receipe Researchers.

Interest Composition Index
Meat Smokers Receipe Researchers 92.33% 32.40x
Grill Masters 87.97% 31.41x
BBQ Enthusiasts 88.82% 28.41x
BBQ Recipe Researchers 87.01% 25.45x
Home Brewing Enthusiasts 59.11% 21.90x
Craft Spirits Enthusiasts 55.80% 20.92x
Getting Off the Grid Travelers 58.89% 19.75x
Beer Aficionados 49.95% 19.26x
Darts Enthusiasts 53.99% 18.05x
Home Heating and Cooling Researchers 48.56% 18.03x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 3.37x
Lane Bryant 0.03% 2.57x
Hollister 0.02% 2.55x
The Childrens Place 0.04% 2.54x
Jos A. Bank Clothiers 0.02% 2.00x
Banana Republic 0.02% 1.89x
Gap 0.02% 1.67x
LOFT 0.02% 1.57x
Carhartt 0.30% 1.48x
Old Navy 0.03% 1.46x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is smoking-meat.com.

Website Composition Index
smoking-meat.com 58.73% 378.80x
thermoworks.com 45.05% 351.21x
bbqdryrubs.com 12.92% 222.33x
smokingmeatforums.com 48.64% 139.93x
vindulge.com 27.22% 136.25x
themountainkitchen.com 8.03% 132.82x
smokedbbqsource.com 36.51% 109.64x
jesspryles.com 18.50% 109.45x
amazingribs.com 51.08% 103.50x
tasteofartisan.com 7.49% 101.58x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Chef & Restaurant Resources.

Content Affinity Composition Index
Chef & Restaurant Resources 3.05% 50.84x
Beer, Wine & Alcohol 6.77% 34.95x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.79% 29.79x
Fishing 10.18% 29.20x
Mail Order Food 2.81% 28.08x
Hunting 14.11% 26.55x
Sports - Golf, Hunting, Fishing 0.34% 25.70x
Garden Power Equipment 9.69% 24.42x
Airsoft & Paintball Equipment 0.44% 23.47x
Lawns & Pest Control 4.99% 23.28x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male