Dstillery Audiences

GRILLING

Audience Size: 427.8 Thousand Devices

Explore the Grilling Audience

Below you'll find more information about the Grilling audience, broken down in different categories based on their digital and physical behaviors. These are 427.8 thousand unique devices whose actions qualify for the Grilling audience.

Dstillery Crafted Audiences

INTERESTS

The Grilling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grilling audience is Grill Masters.

Interest Composition Index
Grill Masters 84.86% 38.88x
BBQ Recipe Researchers 87.41% 37.31x
BBQ Enthusiasts 86.56% 33.86x
Tailgate Enthusiasts 41.78% 20.58x
Outdoors Enthusiasts 43.43% 18.15x
Beer Aficionados 31.80% 17.60x
Hunters 38.09% 17.16x
Reusable Drinkware Shoppers 39.91% 16.94x
Professional Chefs 41.19% 16.72x
Fishing Enthusiasts 35.96% 14.94x
Composition Percentage: The overlap percentage between the Grilling audience and the Interest attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grilling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grilling audience is Hollister.

Location Composition Index
Hollister 0.02% 1.37x
Gymboree 0.03% 1.19x
Carhartt 0.23% 1.17x
Charlotte Russe 0.02% 1.12x
LOFT 0.03% 0.98x
Talbots 0.03% 0.94x
American Eagle Outfitters 0.04% 0.92x
Tommy Bahama 0.02% 0.89x
Lane Bryant 0.03% 0.88x
Chicos 0.03% 0.86x
Composition Percentage: The overlap percentage between the Grilling audience and the Location attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grilling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grilling audience is thesmokerking.com.

Website Composition Index
thesmokerking.com 11.25% 581.02x
firecraft.com 11.61% 496.34x
smoking-meat.com 23.48% 493.18x
grillagrills.com 9.51% 479.45x
virtualweberbullet.com 12.27% 448.86x
rectecgrills.com 10.76% 374.08x
sausagemaker.com 4.82% 352.90x
meatwave.com 7.66% 322.88x
bbqpitboys.com 6.78% 311.02x
traegergrills.com 50.23% 274.83x
Composition Percentage: The overlap percentage between the Grilling audience and the Web attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grilling audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.34% 27.36x
Home Improvement Contractor 5.05% 25.89x
Beer, Wine & Alcohol 5.42% 25.42x
Chef & Restaurant Resources 6.63% 25.35x
Mail Order Food 4.03% 22.74x
Fishing 11.37% 22.48x
Survival Guides 0.79% 21.49x
Hunting 13.20% 21.25x
Woodwork 9.25% 19.44x
Cigars 0.85% 18.93x
Composition Percentage: The overlap percentage between the Grilling audience and the Content Affinity attribute.
Index: A comparison of the Grilling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grilling audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999