Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 105.8 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 105.8 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 76.07% 31.54x
Food Safety Decision Makers 65.54% 28.82x
Dairy Industry New Readers 72.41% 27.73x
Chicken Recipe Researchers 59.91% 25.46x
Food Safety QA Professionals 60.45% 22.64x
Farm Finance Researchers 45.36% 18.45x
Soda Drinkers 41.16% 17.61x
Budget Small Business Researchers 40.09% 16.86x
Advertising Professionals 35.27% 16.83x
Executive Travelers 34.11% 16.72x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is LOFT.

Location Composition Index
LOFT 0.02% 3.86x
White House Black Market 0.02% 3.32x
Free People 0.02% 2.63x
Ann Taylor 0.02% 2.62x
Coach 0.01% 2.60x
Victoria's Secret 0.02% 2.32x
Old Navy 0.02% 1.86x
Aeropostale 0.01% 1.39x
Carhartt 0.13% 1.10x
Michael Kors 0.01% 1.03x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodnavigator-usa.com.

Website Composition Index
foodnavigator-usa.com 25.56% 499.89x
foodsafetynews.com 20.36% 213.37x
smartbrief.com 5.85% 108.24x
agweb.com 5.31% 74.23x
chainstoreage.com 3.78% 74.22x
fao.org 4.71% 71.76x
franchising.com 3.54% 59.47x
crunchbase.com 3.93% 59.12x
qsrmagazine.com 8.51% 58.12x
nrf.com 3.18% 57.34x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 2.62% 205.60x
Cosmetics Business 2.55% 140.52x
Franchising 1.23% 130.97x
Retail Industry News 5.37% 116.43x
Chemicals 1.30% 91.91x
Shipping & Logistics 1.98% 77.67x
Farming & Agriculture 4.48% 61.74x
Marketing Professionals 6.82% 57.86x
Business News & Information Readers 15.38% 54.85x
Institutional Investing 3.03% 53.95x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male