Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 217.3 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 217.3 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 79.92% 26.78x
Dairy Industry New Readers 75.07% 24.09x
Chicken Recipe Researchers 56.52% 21.96x
Food Safety Decision Makers 69.10% 21.79x
Food Safety QA Professionals 61.76% 20.84x
Soda Drinkers 40.65% 15.65x
Restaurant News Readers 42.66% 14.25x
Farm Finance Researchers 44.02% 14.07x
Professional Chefs 39.13% 13.37x
Advertising Professionals 34.93% 13.28x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Express Outlets.

Location Composition Index
Express Outlets 0.03% 4.15x
Intermix 0.01% 3.39x
Columbia 0.02% 3.00x
Armani 0.04% 2.76x
Kate Spade 0.04% 2.46x
Ralph Lauren 0.03% 2.43x
Patagonia 0.01% 2.19x
Madewell 0.04% 2.12x
J. Crew 0.07% 2.03x
Free People 0.04% 2.01x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodnavigator.com.

Website Composition Index
foodnavigator.com 11.12% 418.71x
andnowuknow.com 8.77% 366.75x
freshplaza.com 9.12% 298.09x
fastcasual.com 7.43% 290.82x
foodnavigator-usa.com 27.85% 289.83x
bevindustry.com 7.15% 283.73x
beveragedaily.com 11.38% 272.69x
performancefoodservice.com 6.34% 215.09x
usfoods.com 4.93% 208.21x
restaurantnews.com 5.94% 182.69x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 3.65% 112.60x
Cosmetics Business 3.00% 110.54x
Franchising 1.46% 70.21x
Retail Industry News 5.34% 63.78x
Shipping & Logistics 2.03% 48.63x
Chemicals 1.67% 47.03x
Barcode Site & App Users 0.21% 45.12x
Farming & Agriculture 4.48% 36.55x
Marketing Professionals 7.55% 33.50x
Institutional Investing 3.72% 30.96x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male