Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 299.4 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 299.4 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 67.64% 45.57x
Dairy Industry New Readers 61.06% 42.15x
Food Safety Decision Makers 52.18% 36.44x
Food Safety QA Professionals 51.26% 35.01x
Chicken Recipe Researchers 44.85% 33.16x
Restaurant News Readers 33.81% 23.63x
Soda Drinkers 30.80% 22.54x
Pizza Lovers 26.61% 20.70x
Professional Chefs 31.00% 20.52x
Farm Finance Researchers 28.90% 20.15x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Supreme.

Location Composition Index
Supreme 0.03% 3.54x
Everlane 0.02% 3.02x
Zara 0.07% 2.68x
Carhartt 0.01% 2.61x
Armani 0.07% 2.54x
Free People 0.05% 2.48x
Bonobos 0.16% 2.40x
Uniqlo 0.04% 2.29x
American Apparel 0.08% 2.24x
Levi Strauss 0.05% 1.96x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodsafetymagazine.com.

Website Composition Index
foodsafetymagazine.com 6.60% 347.39x
preparedfoods.com 5.85% 330.79x
bakeryandsnacks.com 8.19% 321.23x
foodnavigator.com 10.91% 306.03x
refrigeratedfrozenfood.com 6.16% 296.78x
restaurantbusinessonline.com 8.29% 283.23x
confectionerynews.com 6.14% 274.22x
delimarketnews.com 4.43% 262.63x
dairyfoods.com 7.16% 258.48x
candyindustry.com 5.36% 249.89x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 3.84% 95.00x
Paper & Packaging 4.79% 89.74x
Franchising 1.88% 65.22x
Retail Industry News 6.38% 55.86x
Shipping & Logistics 2.15% 38.89x
Barcode Site & App Users 0.26% 38.46x
Chemicals 1.96% 36.92x
Human Resources & Employee Management 3.07% 32.29x
Marketing Professionals 10.28% 29.39x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.09% 28.78x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male