Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 276.2 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 276.2 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 78.25% 31.68x
Dairy Industry New Readers 72.71% 27.74x
Food Safety Decision Makers 65.65% 25.88x
Food Safety QA Professionals 60.72% 23.25x
Chicken Recipe Researchers 54.31% 22.75x
Soda Drinkers 38.13% 17.18x
Farm Finance Researchers 40.54% 15.46x
Restaurant News Readers 39.66% 15.44x
Media Buying Professionals 31.56% 14.70x
Professional Chefs 37.82% 14.61x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.36x
Jos A. Bank Clothiers 0.04% 2.01x
Uniqlo 0.01% 1.95x
Ralph Lauren 0.01% 1.81x
Armani 0.02% 1.77x
J. Crew 0.04% 1.66x
Hugo Boss 0.03% 1.64x
Tommy Bahama 0.01% 1.62x
Madewell 0.02% 1.59x
Gymboree 0.04% 1.54x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodnavigator.com.

Website Composition Index
foodnavigator.com 11.70% 408.10x
dairyfoods.com 7.18% 364.65x
andnowuknow.com 8.78% 354.75x
bevindustry.com 7.23% 296.54x
foodnavigator-usa.com 28.21% 285.89x
freshplaza.com 9.08% 280.15x
fastcasual.com 7.36% 275.47x
beveragedaily.com 11.71% 263.39x
performancefoodservice.com 6.09% 197.74x
sysco.com 4.05% 195.14x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 4.01% 113.60x
Cosmetics Business 3.21% 106.49x
Franchising 1.49% 69.96x
Retail Industry News 5.54% 63.94x
Barcode Site & App Users 0.24% 47.44x
Shipping & Logistics 1.96% 46.10x
Chemicals 1.86% 45.90x
Farming & Agriculture 4.37% 34.40x
Marketing Professionals 8.18% 33.07x
Institutional Investing 3.95% 30.13x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male