Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 338 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 338 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Dairy Industry New Readers.

Interest Composition Index
Dairy Industry New Readers 62.18% 35.08x
Chicken Recipe Researchers 47.47% 31.50x
Food Safety QA Professionals 54.54% 29.03x
Restaurant News Readers 39.60% 20.86x
Food Industry Professionals 79.42% 20.70x
Soda Drinkers 34.03% 20.65x
Pizza Lovers 29.11% 19.60x
Professional Chefs 35.69% 18.67x
Food Safety Decision Makers 70.10% 17.77x
Farm Finance Researchers 31.80% 17.29x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.34x
Mens Wearhouse 0.33% 1.01x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodsafetymagazine.com.

Website Composition Index
foodsafetymagazine.com 6.88% 398.04x
bakeryandsnacks.com 7.50% 394.13x
foodnavigator.com 9.57% 375.31x
refrigeratedfrozenfood.com 5.47% 359.31x
restaurantbusinessonline.com 10.85% 325.30x
confectionerynews.com 5.57% 318.85x
dairyfoods.com 6.74% 317.87x
andnowuknow.com 6.96% 315.50x
candyindustry.com 4.99% 296.95x
fastcasual.com 7.78% 282.74x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 4.36% 94.11x
Paper & Packaging 4.95% 88.37x
Franchising 1.86% 69.07x
Retail Industry News 6.33% 62.06x
Chemicals 2.03% 39.28x
Shipping & Logistics 2.14% 37.81x
Human Resources & Employee Management 3.26% 33.71x
Marketing Professionals 10.62% 29.82x
Institutional Investing 4.24% 29.04x
Meeting Planning & Hotels 1.73% 27.41x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male