Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 286.1 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 286.1 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 68.64% 31.48x
Dairy Industry New Readers 62.18% 28.27x
Food Safety Decision Makers 54.42% 24.44x
Chicken Recipe Researchers 47.79% 22.94x
Food Safety QA Professionals 49.76% 21.78x
Professional Chefs 35.96% 16.34x
Soda Drinkers 36.33% 16.28x
Restaurant News Readers 38.06% 15.93x
Pizza Lovers 32.92% 15.48x
Restaurant Supply Shoppers 33.08% 15.04x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Everlane.

Location Composition Index
Everlane 0.02% 3.87x
Zara 0.09% 3.28x
Club Monaco 0.04% 2.65x
Urban Outfitters 0.09% 1.90x
Supreme 0.02% 1.84x
The North Face 0.04% 1.78x
Tommy Bahama 0.05% 1.77x
J. Crew 0.11% 1.74x
Chicos 0.12% 1.70x
Columbia 0.02% 1.53x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodsafetymagazine.com.

Website Composition Index
foodsafetymagazine.com 6.59% 372.86x
bakeryandsnacks.com 7.79% 342.00x
foodnavigator.com 10.35% 320.10x
refrigeratedfrozenfood.com 5.88% 315.70x
restaurantbusinessonline.com 9.09% 298.45x
confectionerynews.com 5.93% 284.97x
dairyfoods.com 7.02% 273.25x
andnowuknow.com 7.52% 267.65x
candyindustry.com 5.20% 265.35x
fastcasual.com 7.86% 237.24x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 3.00% 81.88x
Cosmetics Business 2.50% 79.98x
Franchising 1.34% 45.90x
Retail Industry News 4.03% 42.19x
Barcode Site & App Users 0.15% 38.23x
Chemicals 1.20% 35.72x
Shipping & Logistics 1.39% 31.27x
Human Resources & Employee Management 1.94% 30.52x
Marketing Professionals 7.36% 25.12x
Work Productivity 3.41% 24.62x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male