Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 150.4 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 150.4 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 76.90% 31.61x
Dairy Industry New Readers 73.01% 28.96x
Food Safety Decision Makers 67.48% 28.37x
Chicken Recipe Researchers 58.82% 26.26x
Food Safety QA Professionals 61.02% 23.71x
Soda Drinkers 39.05% 17.88x
Farm Finance Researchers 44.88% 17.67x
Advertising Professionals 35.28% 17.42x
Professional Chefs 41.43% 17.07x
Media Buying Professionals 35.09% 16.66x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Free People.

Location Composition Index
Free People 0.02% 2.63x
Ann Taylor 0.02% 2.62x
Coach 0.01% 2.60x
Mens Wearhouse 0.02% 1.74x
Carhartt 0.13% 1.53x
Zara 0.01% 1.49x
Aeropostale 0.01% 1.39x
Gymboree 0.01% 1.09x
Michael Kors 0.01% 1.03x
Jos A. Bank Clothiers 0.01% 0.87x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodnavigator-usa.com.

Website Composition Index
foodnavigator-usa.com 27.11% 375.36x
usfoods.com 7.40% 206.05x
seafoodsource.com 6.35% 186.84x
foodsafetynews.com 18.10% 186.14x
supermarketnews.com 3.96% 110.13x
newfoodeconomy.org 5.53% 102.32x
smartbrief.com 6.32% 94.88x
pehub.com 5.24% 80.58x
retailwire.com 3.20% 66.80x
fao.org 4.50% 66.40x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 2.97% 158.00x
Cosmetics Business 2.82% 136.20x
Franchising 1.37% 102.63x
Retail Industry News 5.48% 91.18x
Chemicals 1.41% 68.95x
Shipping & Logistics 2.06% 67.28x
Farming & Agriculture 4.55% 51.81x
Marketing Professionals 7.14% 47.27x
Institutional Investing 3.45% 43.99x
Business News & Information Readers 16.96% 42.82x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male