Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 268.4 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 268.4 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Industry Professionals.

Interest Composition Index
Food Industry Professionals 78.93% 29.63x
Dairy Industry New Readers 72.79% 26.75x
Food Safety Decision Makers 65.36% 24.74x
Chicken Recipe Researchers 55.24% 22.46x
Food Safety QA Professionals 61.72% 22.02x
Soda Drinkers 40.68% 16.75x
Restaurant News Readers 42.38% 15.10x
Farm Finance Researchers 41.83% 15.00x
Advertising Professionals 33.64% 14.69x
Media Buying Professionals 33.46% 14.39x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Supreme.

Location Composition Index
Supreme 0.02% 3.40x
Lorna Jane 0.01% 2.58x
Bonobos 0.16% 2.41x
Club Monaco 0.02% 2.18x
American Apparel 0.05% 2.11x
Uniqlo 0.03% 2.04x
Ralph Lauren 0.01% 1.40x
White House Black Market 0.38% 1.37x
Topshop 0.02% 1.36x
Madewell 0.01% 1.34x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is bakeryandsnacks.com.

Website Composition Index
bakeryandsnacks.com 8.05% 419.71x
foodnavigator.com 11.59% 400.09x
dairyfoods.com 7.24% 351.08x
andnowuknow.com 8.65% 331.04x
bevindustry.com 7.44% 286.66x
fastcasual.com 7.58% 276.86x
foodnavigator-usa.com 28.16% 275.39x
freshplaza.com 9.12% 269.78x
beveragedaily.com 11.37% 264.93x
performancefoodservice.com 6.00% 189.86x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 3.34% 106.71x
Paper & Packaging 4.42% 104.12x
Franchising 1.62% 66.77x
Retail Industry News 6.09% 60.87x
Barcode Site & App Users 0.26% 45.34x
Shipping & Logistics 2.18% 45.26x
Chemicals 1.96% 42.17x
Marketing Professionals 9.00% 31.72x
Farming & Agriculture 4.71% 30.80x
Human Resources & Employee Management 2.44% 30.32x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male