Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 381.4 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 381.4 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Food Safety QA Professionals.

Interest Composition Index
Food Safety QA Professionals 57.36% 25.16x
Restaurant News Readers 38.45% 17.74x
Food Industry Professionals 79.23% 16.90x
Soda Drinkers 35.35% 16.62x
Professional Chefs 37.36% 15.23x
Food Safety Decision Makers 72.69% 15.14x
Media Buying Professionals 26.49% 13.75x
Enterprise Field Services Researchers 31.22% 13.58x
Advertising Professionals 26.76% 13.55x
Venture Capitalists 31.59% 12.99x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is American Apparel.

Location Composition Index
American Apparel 0.05% 2.88x
Forever 21 0.05% 2.25x
Chicos 0.05% 1.84x
American Eagle Outfitters 0.04% 1.56x
Lululemon 0.04% 1.55x
J. Crew 0.03% 1.49x
Zara 0.02% 1.46x
Gymboree 0.02% 1.40x
Zumiez 0.02% 1.37x
Talbots 0.03% 1.28x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodbusinessnews.net.

Website Composition Index
foodbusinessnews.net 7.85% 572.66x
foodsafetymagazine.com 5.93% 431.28x
bakeryandsnacks.com 7.55% 427.61x
foodnavigator.com 8.90% 421.00x
confectionerynews.com 5.50% 356.56x
andnowuknow.com 6.50% 340.95x
dairyfoods.com 6.10% 337.20x
foodnavigator-usa.com 19.82% 336.75x
restaurantbusinessonline.com 8.91% 333.17x
candyindustry.com 4.38% 326.76x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 5.53% 90.22x
Paper & Packaging 6.02% 74.94x
Franchising 1.89% 64.68x
Retail Industry News 5.92% 60.82x
Chemicals 2.18% 36.78x
Shipping & Logistics 2.44% 34.19x
Human Resources & Employee Management 3.53% 29.79x
Farming & Agriculture 4.70% 29.01x
Institutional Investing 3.98% 27.99x
Marketing Professionals 10.63% 26.48x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999