Dstillery Audiences

GROCERY & FOOD SERVICE

Audience Size: 379.2 Thousand Devices

Explore the Grocery & Food Service Audience

Below you'll find more information about the Grocery & Food Service audience, broken down in different categories based on their digital and physical behaviors. These are 379.2 thousand unique devices whose actions qualify for the Grocery & Food Service audience.

Dstillery Crafted Audiences

INTERESTS

The Grocery & Food Service audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Grocery & Food Service audience is Dairy Industry New Readers.

Interest Composition Index
Dairy Industry New Readers 61.54% 27.05x
Chicken Recipe Researchers 48.34% 25.03x
Food Safety QA Professionals 54.19% 24.46x
Restaurant News Readers 38.88% 18.83x
Food Industry Professionals 78.26% 16.75x
Soda Drinkers 35.38% 16.48x
Professional Chefs 36.21% 16.01x
Pizza Lovers 30.60% 15.18x
Food Safety Decision Makers 69.70% 14.90x
Advertising Professionals 28.19% 14.19x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Interest attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Grocery & Food Service audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Grocery & Food Service audience is Intermix.

Location Composition Index
Intermix 0.02% 3.27x
Madewell 0.04% 2.55x
The North Face 0.04% 2.21x
Ralph Lauren 0.01% 2.02x
Club Monaco 0.01% 1.87x
American Apparel 0.05% 1.87x
Patagonia 0.02% 1.76x
LOFT 0.06% 1.67x
J. Crew 0.05% 1.64x
Lululemon 0.07% 1.60x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Location attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Web Insights

WEBSITES

The Grocery & Food Service audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Grocery & Food Service audience is foodnavigator.com.

Website Composition Index
foodnavigator.com 8.87% 429.09x
bakeryandsnacks.com 7.31% 423.56x
foodsafetymagazine.com 6.26% 406.42x
confectionerynews.com 5.25% 349.82x
andnowuknow.com 6.27% 346.78x
dairyfoods.com 6.37% 345.99x
fastcasual.com 7.46% 324.77x
foodnavigator-usa.com 20.78% 321.32x
candyindustry.com 4.43% 319.73x
restaurantbusinessonline.com 12.48% 310.13x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Web attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Grocery & Food Service audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 4.83% 91.67x
Paper & Packaging 5.57% 84.20x
Franchising 1.98% 72.75x
Retail Industry News 6.15% 64.30x
Chemicals 2.11% 39.60x
Shipping & Logistics 2.42% 38.60x
Barcode Site & App Users 0.24% 35.27x
Human Resources & Employee Management 3.44% 33.05x
Institutional Investing 4.18% 30.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.03% 29.26x
Composition Percentage: The overlap percentage between the Grocery & Food Service audience and the Content Affinity attribute.
Index: A comparison of the Grocery & Food Service audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Grocery & Food Service audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male