GUITARS & INSTRUMENTS

Audience Size: 725.4 Thousand Devices

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Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 725.4 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	77.30%	32.55x
Musical Instrument Purchasers	79.99%	31.44x
Classic Rock Fans	60.19%	25.12x
Metal and Rock Music Fans	53.92%	23.76x
Jamband Fans	55.66%	23.19x
Vinyl Record Collectors	52.42%	20.93x
Guitar Music Researchers	56.86%	17.16x
Audio Equipment Researchers	41.04%	16.08x
Jazz Music Fans	38.74%	14.21x
Music Trivia Researchers	31.90%	13.49x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.61x
Chicos	0.02%	1.41x
White House Black Market	0.02%	1.40x
Buckle	0.02%	1.13x
American Eagle Outfitters	0.01%	1.08x
Carhartt	0.15%	1.03x
LOFT	0.01%	0.96x
Victoria's Secret	0.02%	0.87x
Old Navy	0.02%	0.76x
Maurices	0.02%	0.74x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is everythingsg.com.

Website	Composition	Index
everythingsg.com	2.15%	228.85x
vintageandrare.com	2.86%	213.97x
marshallforum.com	5.34%	206.20x
squier-talk.com	4.07%	204.75x
gretsch-talk.com	3.68%	203.01x
jemsite.com	2.20%	200.19x
strat-talk.com	11.50%	194.04x
tdpri.com	23.46%	193.63x
premierguitar.com	15.16%	193.59x
mylespaul.com	9.54%	186.04x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity	Composition	Index
Music Production	9.22%	56.79x
Professional Audio Visual	0.08%	40.82x
Live Music	21.34%	35.33x
Music Education	0.78%	25.67x
Music Concerts	50.95%	21.48x
Christian Music	0.07%	21.45x
Assorted Topics (Power Trains, Drones, Web Design)	0.45%	16.36x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.43%	15.44x
High-End Audio	4.45%	14.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.48%	13.88x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male