Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 963.1 thousand unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 78.92% | 28.10x |
| Guitar Enthusiasts | 76.44% | 27.81x |
| Guitar Music Researchers | 59.81% | 18.84x |
| Classic Rock Fans | 48.35% | 18.59x |
| Metal and Rock Music Fans | 44.67% | 17.72x |
| Jamband Fans | 45.24% | 17.57x |
| Vinyl Record Collectors | 48.04% | 16.36x |
| Jazz Music Fans | 44.98% | 15.18x |
| Audio Equipment Researchers | 43.46% | 14.94x |
| Grateful Dead Fans | 35.84% | 12.28x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.47x |
| REI | 0.01% | 1.44x |
| Talbots | 0.03% | 1.30x |
| Carhartt | 0.27% | 1.07x |
| Eddie Bauer | 0.02% | 1.06x |
| Banana Republic | 0.06% | 1.05x |
| White House Black Market | 0.05% | 1.04x |
| Dressbarn | 0.03% | 1.04x |
| Chicos | 0.04% | 1.03x |
| Madewell | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.
| Website | Composition | Index |
| tonereport.com | 1.54% | 252.20x |
| mojotone.com | 3.31% | 250.83x |
| warmoth.com | 3.11% | 249.58x |
| humbuckermusic.com | 2.09% | 248.13x |
| jimdunlop.com | 3.87% | 241.31x |
| soundpure.com | 2.45% | 238.57x |
| wildwoodguitars.com | 1.77% | 224.96x |
| haloguitars.com | 1.17% | 221.82x |
| thetubestore.com | 2.12% | 219.02x |
| nstuffmusic.com | 1.73% | 217.54x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 17.38% | 70.50x |
| Professional Audio Visual | 1.10% | 33.02x |
| Live Music | 19.74% | 23.86x |
| Music Concerts | 34.21% | 18.36x |
| Music Education | 4.92% | 17.59x |
| High-End Audio | 7.08% | 15.64x |
| Song Lyrics & Sheet Music | 38.32% | 15.19x |
| Concert Posters | 0.46% | 13.76x |
| Christian Music | 1.21% | 13.12x |
| Handyman Tools | 0.01% | 13.00x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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