Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 900.6 thousand unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 73.76% | 31.91x |
| Guitar Enthusiasts | 71.28% | 30.80x |
| Guitar Music Researchers | 51.27% | 22.36x |
| Jamband Fans | 37.61% | 17.53x |
| Metal and Rock Music Fans | 38.18% | 17.31x |
| Jazz Music Fans | 39.27% | 17.10x |
| Audio Equipment Researchers | 35.94% | 15.28x |
| Grateful Dead Fans | 31.96% | 14.59x |
| Music Trivia Researchers | 27.46% | 12.22x |
| Live Concert Fans | 22.74% | 10.61x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.86x |
| REI | 0.03% | 1.80x |
| American Apparel | 0.06% | 1.59x |
| Free People | 0.04% | 1.38x |
| Supreme | 0.01% | 1.33x |
| Mens Wearhouse | 0.56% | 1.21x |
| Jos A. Bank Clothiers | 0.33% | 1.19x |
| J. Crew | 0.07% | 1.18x |
| Bonobos | 0.06% | 1.17x |
| Journeys | 0.07% | 1.14x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.
| Website | Composition | Index |
| tonereport.com | 3.00% | 263.02x |
| mojotone.com | 4.33% | 258.84x |
| warmoth.com | 3.91% | 257.06x |
| humbuckermusic.com | 2.75% | 255.65x |
| jimdunlop.com | 5.02% | 251.86x |
| soundpure.com | 3.45% | 244.43x |
| theguitarmagazine.com | 2.02% | 244.06x |
| vintageandrare.com | 1.46% | 243.43x |
| usacustomguitars.com | 1.36% | 239.37x |
| fender.com | 2.15% | 230.16x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 19.27% | 58.78x |
| Professional Audio Visual | 1.49% | 32.50x |
| Live Music | 18.01% | 20.98x |
| Handyman Tools | 0.04% | 15.52x |
| Music Education | 6.89% | 15.48x |
| High-End Audio | 8.42% | 14.18x |
| Music Concerts | 34.79% | 13.37x |
| Song Lyrics & Sheet Music | 38.83% | 13.00x |
| Concert Posters | 0.73% | 11.35x |
| Electrical Engineering | 2.84% | 10.09x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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