Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 1 Million Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 66.61% 33.49x
Musical Instrument Purchasers 69.46% 32.64x
Classic Rock Fans 54.61% 26.15x
Metal and Rock Music Fans 44.56% 25.08x
Jamband Fans 46.03% 24.99x
Vinyl Record Collectors 41.40% 19.67x
Audio Equipment Researchers 31.03% 14.99x
Guitar Music Researchers 42.26% 14.12x
Mens Fitness Publication Readers 14.09% 13.72x
Jazz Music Fans 24.31% 13.20x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Talbots.

Location Composition Index
Talbots 0.01% 2.38x
H&M 0.01% 1.72x
Hollister 0.01% 1.65x
Zumiez 0.01% 1.42x
Gap 0.01% 1.26x
LOFT 0.01% 1.26x
Journeys 0.02% 1.14x
Chicos 0.01% 1.12x
Victoria's Secret 0.02% 1.10x
Buckle 0.01% 1.10x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is premierguitar.com.

Website Composition Index
premierguitar.com 2.52% 126.48x
vintageandrare.com 1.71% 124.51x
guitarscanada.com 1.03% 122.23x
everythingsg.com 1.56% 121.87x
jemsite.com 1.23% 115.98x
gretsch-talk.com 2.55% 110.13x
squier-talk.com 2.77% 108.30x
tonetopics.com 1.56% 107.81x
marshallforum.com 3.97% 107.14x
guitarplayer.com 46.55% 105.75x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 4.01% 35.77x
Live Music 15.77% 30.92x
Music Education 0.42% 20.74x
Music Concerts 43.32% 20.23x
Assorted Topics (Power Trains, Drones, Web Design) 0.13% 11.92x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.60% 10.43x
Watches Retail 0.43% 9.93x
High-End Audio 2.26% 9.79x
Song Lyrics & Sheet Music 26.10% 9.65x
Action Sports 0.15% 9.63x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male