Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 1 Million Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 78.44% 30.22x
Guitar Enthusiasts 75.70% 29.67x
Guitar Music Researchers 59.15% 20.09x
Classic Rock Fans 48.02% 18.76x
Jamband Fans 43.89% 18.59x
Metal and Rock Music Fans 44.55% 18.32x
Jazz Music Fans 44.44% 17.14x
Audio Equipment Researchers 41.75% 16.35x
Grateful Dead Fans 35.23% 13.87x
Music Trivia Researchers 32.37% 13.28x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is The North Face.

Location Composition Index
The North Face 0.01% 1.45x
REI 0.01% 1.33x
Urban Outfitters 0.03% 1.32x
Chicos 0.04% 1.30x
Dressbarn 0.02% 1.29x
Lululemon 0.03% 1.29x
Eddie Bauer 0.02% 1.26x
Journeys 0.06% 1.23x
Zumiez 0.04% 1.19x
White House Black Market 0.04% 1.16x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 1.57% 295.89x
mojotone.com 3.62% 288.12x
humbuckermusic.com 2.31% 284.84x
warmoth.com 3.41% 284.84x
jimdunlop.com 4.28% 277.37x
soundpure.com 2.79% 273.47x
squier-talk.com 2.70% 249.89x
nstuffmusic.com 1.85% 248.74x
thetubestore.com 2.31% 248.43x
wildwoodguitars.com 1.93% 248.33x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 17.09% 77.70x
Professional Audio Visual 1.20% 34.40x
Live Music 19.85% 24.63x
Music Concerts 33.51% 19.57x
High-End Audio 6.90% 18.14x
Music Education 5.24% 18.08x
Handyman Tools 0.02% 17.98x
Song Lyrics & Sheet Music 36.87% 16.73x
Concert Posters 0.46% 16.13x
Christian Music 1.35% 13.97x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male