Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 922.2 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 922.2 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 79.14% 29.95x
Guitar Enthusiasts 76.49% 29.16x
Guitar Music Researchers 59.51% 20.02x
Classic Rock Fans 47.66% 18.49x
Jamband Fans 44.01% 17.96x
Metal and Rock Music Fans 44.89% 17.92x
Jazz Music Fans 45.56% 17.21x
Audio Equipment Researchers 42.22% 15.88x
Grateful Dead Fans 37.41% 13.67x
Music Trivia Researchers 33.30% 13.02x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.50x
REI 0.02% 1.36x
Club Monaco 0.01% 1.34x
Ralph Lauren 0.01% 1.33x
Bonobos 0.09% 1.31x
Talbots 0.04% 1.23x
Chicos 0.06% 1.23x
Lululemon 0.04% 1.22x
Zara 0.03% 1.19x
Kate Spade 0.02% 1.17x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 1.86% 298.03x
mojotone.com 3.86% 291.28x
warmoth.com 3.61% 289.06x
humbuckermusic.com 2.50% 286.54x
jimdunlop.com 4.65% 280.98x
soundpure.com 3.03% 275.24x
wildwoodguitars.com 2.03% 256.18x
thetubestore.com 2.55% 254.76x
digitech.com 1.64% 252.73x
nstuffmusic.com 1.88% 252.19x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 17.46% 77.58x
Professional Audio Visual 1.38% 34.49x
Live Music 19.46% 24.47x
Handyman Tools 0.03% 18.85x
Music Concerts 33.33% 18.79x
Music Education 5.63% 18.63x
High-End Audio 7.37% 18.13x
Concert Posters 0.56% 16.62x
Song Lyrics & Sheet Music 37.73% 16.48x
Christian Music 1.50% 13.51x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male