Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 648.8 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 648.8 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 75.00% 71.46x
Jazz Music Fans 39.58% 34.64x
Guitar Music Researchers 62.50% 34.24x
Music Trivia Researchers 37.50% 33.89x
Audio Equipment Researchers 35.42% 33.58x
Headphone Shoppers 33.33% 29.57x
Grateful Dead Fans 35.42% 29.53x
Darts Enthusiasts 29.17% 25.64x
Lyrics Researchers 31.25% 24.27x
Hair Loss Prevention Researchers 25.00% 23.94x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Carhartt.

Location Composition Index
Carhartt 0.39% 2.39x
Mens Wearhouse 0.01% 1.08x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is jimdunlop.com.

Website Composition Index
jimdunlop.com 1.81% 208.24x
themusiczoo.com 3.35% 191.99x
everythingsg.com 1.46% 178.53x
taylorguitars.com 3.07% 176.20x
bassplayer.com 4.10% 169.10x
vintageandrare.com 2.05% 168.73x
gretsch-talk.com 3.04% 168.16x
marshallforum.com 5.13% 167.01x
squier-talk.com 3.76% 165.95x
strat-talk.com 10.95% 161.00x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.57% 43.64x
Live Music 17.80% 40.46x
Music Concerts 36.36% 40.17x
High-End Audio 6.82% 33.11x
Song Lyrics & Sheet Music 36.74% 25.45x
Woodwork 5.30% 25.12x
Online Ticket Buyers 4.55% 23.89x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.30% 23.38x
Collectibles - Toys & Collectibles 9.09% 20.42x
Ireland Cluster 5.30% 18.18x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male