Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 926.4 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 926.4 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 79.06% 31.62x
Guitar Enthusiasts 77.61% 30.72x
Classic Rock Fans 50.49% 20.53x
Guitar Music Researchers 60.04% 20.26x
Metal and Rock Music Fans 47.17% 19.52x
Jamband Fans 47.79% 19.44x
Vinyl Record Collectors 47.53% 18.90x
Jazz Music Fans 44.39% 17.48x
Audio Equipment Researchers 42.08% 17.16x
Grateful Dead Fans 35.41% 13.89x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.98x
Coach 0.03% 1.62x
Kate Spade 0.01% 1.50x
Madewell 0.01% 1.48x
Jos A. Bank Clothiers 0.03% 1.39x
Mens Wearhouse 0.04% 1.30x
LOFT 0.04% 1.27x
Gap 0.04% 1.23x
Hollister 0.02% 1.19x
Forever 21 0.02% 1.18x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 1.43% 256.88x
mojotone.com 2.85% 256.74x
warmoth.com 2.71% 255.58x
humbuckermusic.com 1.81% 253.62x
jimdunlop.com 3.34% 246.81x
soundpure.com 2.11% 244.40x
wildwoodguitars.com 1.59% 234.45x
thetubestore.com 1.83% 225.29x
nstuffmusic.com 1.53% 222.48x
themusiczoo.com 6.16% 219.71x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 17.30% 77.65x
Professional Audio Visual 1.03% 40.03x
Live Music 20.29% 26.93x
Music Education 4.54% 20.13x
Music Concerts 36.46% 18.77x
High-End Audio 7.31% 17.24x
Concert Posters 0.44% 16.43x
Song Lyrics & Sheet Music 39.44% 16.42x
Christian Music 1.12% 15.65x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 14.12x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male