Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 939.2 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 939.2 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 73.36% 35.41x
Guitar Enthusiasts 70.57% 35.18x
Jazz Music Fans 36.95% 17.14x
Audio Equipment Researchers 34.30% 16.91x
Jamband Fans 31.58% 16.58x
Grateful Dead Fans 29.29% 14.11x
Live Concert Fans 18.75% 11.61x
Home Theater Enthusiasts 21.95% 11.52x
Metal and Rock Music Fans 42.56% 11.18x
Classical Music Enthusiasts 22.62% 10.29x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.27x
H&M 0.03% 1.23x
LOFT 0.04% 1.22x
Patagonia 0.01% 1.12x
Intermix 0.01% 1.11x
Zara 0.02% 1.05x
Columbia 0.01% 1.04x
Forever 21 0.03% 1.00x
Aeropostale 0.03% 0.99x
Armani 0.02% 0.99x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 5.95% 369.03x
mojotone.com 4.44% 364.92x
warmoth.com 3.90% 360.08x
jimdunlop.com 5.14% 353.28x
soundpure.com 3.35% 349.98x
humbuckermusic.com 2.67% 349.54x
fender.com 4.29% 332.20x
vintageandrare.com 2.65% 329.48x
theguitarmagazine.com 4.11% 321.46x
marshallforum.com 3.08% 315.45x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 19.76% 73.93x
Professional Audio Visual 1.95% 38.57x
Live Music 12.93% 27.28x
Music Concerts 23.78% 18.80x
Song Lyrics & Sheet Music 31.24% 17.88x
Music Education 7.82% 17.79x
High-End Audio 8.94% 17.57x
Concert Posters 0.99% 13.88x
Christian Music 2.44% 12.10x
Music Magazines 31.23% 10.96x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male