Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 512.3 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 512.3 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 83.59% 26.63x
Musical Instrument Purchasers 84.79% 26.23x
Jamband Fans 55.06% 23.85x
Classic Rock Fans 63.43% 19.77x
Metal and Rock Music Fans 58.68% 18.87x
Vinyl Record Collectors 58.91% 17.83x
Guitar Music Researchers 63.52% 16.10x
Audio Equipment Researchers 50.77% 15.87x
Jazz Music Fans 47.35% 13.55x
Grateful Dead Fans 37.31% 12.98x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.21x
Buckle 0.01% 1.20x
Aeropostale 0.01% 1.20x
Gap 0.01% 1.19x
Old Navy 0.02% 1.08x
Maurices 0.02% 0.98x
Journeys 0.02% 0.97x
Carhartt 0.15% 0.94x
Victoria's Secret 0.01% 0.69x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is bassplayer.com.

Website Composition Index
bassplayer.com 3.23% 263.44x
gretsch-talk.com 3.33% 251.79x
squier-talk.com 4.00% 247.27x
marshallforum.com 5.58% 246.13x
strat-talk.com 11.42% 242.43x
tdpri.com 24.49% 235.39x
guitarplayer.com 40.04% 234.87x
mylespaul.com 9.99% 228.48x
thegearpage.net 37.27% 215.05x
sevenstring.org 6.40% 214.65x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 14.40% 69.65x
Professional Audio Visual 0.39% 42.35x
Live Music 24.90% 29.32x
Music Education 2.44% 23.55x
Christian Music 0.44% 20.14x
Music Concerts 46.22% 20.04x
Concert Posters 0.16% 18.49x
Film Production 0.94% 16.56x
High-End Audio 6.43% 16.54x
Song Lyrics & Sheet Music 41.87% 15.25x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male