GUITARS & INSTRUMENTS

Audience Size: 708.6 Thousand Devices

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Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 708.6 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	77.49%	31.01x
Musical Instrument Purchasers	78.77%	30.61x
Classic Rock Fans	64.40%	24.39x
Metal and Rock Music Fans	54.87%	23.76x
Jamband Fans	58.04%	23.67x
Vinyl Record Collectors	53.67%	19.95x
Guitar Music Researchers	55.64%	17.30x
Audio Equipment Researchers	40.38%	15.86x
Jazz Music Fans	41.51%	14.90x
Music Trivia Researchers	31.60%	12.91x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	2.03x
LOFT	0.03%	1.80x
Express	0.03%	1.52x
Chicos	0.03%	1.51x
Talbots	0.02%	1.43x
The Childrens Place	0.03%	1.35x
Banana Republic	0.02%	1.32x
Journeys	0.03%	1.32x
Jos A. Bank Clothiers	0.02%	1.30x
Gymboree	0.01%	1.17x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is everythingsg.com.

Website	Composition	Index
everythingsg.com	1.99%	213.07x
vintageandrare.com	2.63%	203.19x
guitarscanada.com	1.49%	202.51x
squier-talk.com	3.59%	193.89x
marshallforum.com	4.75%	193.36x
gretsch-talk.com	3.24%	193.20x
premierguitar.com	10.44%	192.67x
jemsite.com	1.94%	189.62x
strat-talk.com	9.97%	184.88x
tdpri.com	20.36%	183.73x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity	Composition	Index
Music Production	7.47%	54.15x
Live Music	20.59%	35.93x
Music Education	0.58%	26.78x
Music Concerts	51.33%	23.08x
Christian Music	0.04%	22.99x
Professional Audio Visual	0.03%	16.92x
Assorted Topics (Power Trains, Drones, Web Design)	0.39%	14.65x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.24%	14.47x
High-End Audio	3.81%	13.58x
Song Lyrics & Sheet Music	32.50%	13.53x

Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.

Index: A comparison of the Guitars & Instruments audience to the internet population.

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male