Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 963.1 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 963.1 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 78.92% 28.10x
Guitar Enthusiasts 76.44% 27.81x
Guitar Music Researchers 59.81% 18.84x
Classic Rock Fans 48.35% 18.59x
Metal and Rock Music Fans 44.67% 17.72x
Jamband Fans 45.24% 17.57x
Vinyl Record Collectors 48.04% 16.36x
Jazz Music Fans 44.98% 15.18x
Audio Equipment Researchers 43.46% 14.94x
Grateful Dead Fans 35.84% 12.28x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Belk.

Location Composition Index
Belk 0.01% 1.47x
REI 0.01% 1.44x
Talbots 0.03% 1.30x
Carhartt 0.27% 1.07x
Eddie Bauer 0.02% 1.06x
Banana Republic 0.06% 1.05x
White House Black Market 0.05% 1.04x
Dressbarn 0.03% 1.04x
Chicos 0.04% 1.03x
Madewell 0.02% 1.01x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 1.54% 252.20x
mojotone.com 3.31% 250.83x
warmoth.com 3.11% 249.58x
humbuckermusic.com 2.09% 248.13x
jimdunlop.com 3.87% 241.31x
soundpure.com 2.45% 238.57x
wildwoodguitars.com 1.77% 224.96x
haloguitars.com 1.17% 221.82x
thetubestore.com 2.12% 219.02x
nstuffmusic.com 1.73% 217.54x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 17.38% 70.50x
Professional Audio Visual 1.10% 33.02x
Live Music 19.74% 23.86x
Music Concerts 34.21% 18.36x
Music Education 4.92% 17.59x
High-End Audio 7.08% 15.64x
Song Lyrics & Sheet Music 38.32% 15.19x
Concert Posters 0.46% 13.76x
Christian Music 1.21% 13.12x
Handyman Tools 0.01% 13.00x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male