Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 900.6 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 900.6 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 73.76% 31.91x
Guitar Enthusiasts 71.28% 30.80x
Guitar Music Researchers 51.27% 22.36x
Jamband Fans 37.61% 17.53x
Metal and Rock Music Fans 38.18% 17.31x
Jazz Music Fans 39.27% 17.10x
Audio Equipment Researchers 35.94% 15.28x
Grateful Dead Fans 31.96% 14.59x
Music Trivia Researchers 27.46% 12.22x
Live Concert Fans 22.74% 10.61x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.86x
REI 0.03% 1.80x
American Apparel 0.06% 1.59x
Free People 0.04% 1.38x
Supreme 0.01% 1.33x
Mens Wearhouse 0.56% 1.21x
Jos A. Bank Clothiers 0.33% 1.19x
J. Crew 0.07% 1.18x
Bonobos 0.06% 1.17x
Journeys 0.07% 1.14x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.

Website Composition Index
tonereport.com 3.00% 263.02x
mojotone.com 4.33% 258.84x
warmoth.com 3.91% 257.06x
humbuckermusic.com 2.75% 255.65x
jimdunlop.com 5.02% 251.86x
soundpure.com 3.45% 244.43x
theguitarmagazine.com 2.02% 244.06x
vintageandrare.com 1.46% 243.43x
usacustomguitars.com 1.36% 239.37x
fender.com 2.15% 230.16x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 19.27% 58.78x
Professional Audio Visual 1.49% 32.50x
Live Music 18.01% 20.98x
Handyman Tools 0.04% 15.52x
Music Education 6.89% 15.48x
High-End Audio 8.42% 14.18x
Music Concerts 34.79% 13.37x
Song Lyrics & Sheet Music 38.83% 13.00x
Concert Posters 0.73% 11.35x
Electrical Engineering 2.84% 10.09x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male