Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 867.4 thousand unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 76.76% | 35.92x |
| Guitar Enthusiasts | 74.36% | 35.74x |
| Jazz Music Fans | 37.82% | 17.87x |
| Audio Equipment Researchers | 35.30% | 17.19x |
| Jamband Fans | 31.36% | 16.55x |
| Grateful Dead Fans | 28.92% | 14.42x |
| Live Concert Fans | 19.01% | 11.88x |
| Home Theater Enthusiasts | 22.88% | 11.82x |
| Metal and Rock Music Fans | 41.94% | 11.39x |
| Beer Aficionados | 17.50% | 10.04x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.53x |
| Ralph Lauren | 0.01% | 1.50x |
| Ann Taylor | 0.02% | 1.44x |
| Club Monaco | 0.01% | 1.35x |
| REI | 0.02% | 1.32x |
| American Apparel | 0.03% | 1.31x |
| Free People | 0.02% | 1.31x |
| Columbia | 0.01% | 1.24x |
| Zumiez | 0.02% | 1.22x |
| Hugo Boss | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is mojotone.com.
| Website | Composition | Index |
| mojotone.com | 4.51% | 420.09x |
| tonereport.com | 6.86% | 419.80x |
| warmoth.com | 3.93% | 415.55x |
| jimdunlop.com | 5.28% | 408.72x |
| soundpure.com | 3.53% | 401.63x |
| humbuckermusic.com | 2.86% | 391.21x |
| fender.com | 5.65% | 380.84x |
| vintageandrare.com | 2.89% | 374.24x |
| marshallforum.com | 3.07% | 363.57x |
| thetubestore.com | 3.06% | 361.72x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 20.08% | 81.79x |
| Professional Audio Visual | 2.16% | 41.95x |
| Live Music | 12.50% | 29.29x |
| Music Concerts | 22.55% | 19.59x |
| Music Education | 8.08% | 19.12x |
| Song Lyrics & Sheet Music | 29.89% | 19.00x |
| High-End Audio | 9.05% | 18.42x |
| Concert Posters | 1.17% | 15.05x |
| Christian Music | 2.62% | 12.12x |
| Music Magazines | 29.37% | 11.85x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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