Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 512.3 thousand unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.
| Interest | Composition | Index |
| Guitar Enthusiasts | 83.59% | 26.63x |
| Musical Instrument Purchasers | 84.79% | 26.23x |
| Jamband Fans | 55.06% | 23.85x |
| Classic Rock Fans | 63.43% | 19.77x |
| Metal and Rock Music Fans | 58.68% | 18.87x |
| Vinyl Record Collectors | 58.91% | 17.83x |
| Guitar Music Researchers | 63.52% | 16.10x |
| Audio Equipment Researchers | 50.77% | 15.87x |
| Jazz Music Fans | 47.35% | 13.55x |
| Grateful Dead Fans | 37.31% | 12.98x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.21x |
| Buckle | 0.01% | 1.20x |
| Aeropostale | 0.01% | 1.20x |
| Gap | 0.01% | 1.19x |
| Old Navy | 0.02% | 1.08x |
| Maurices | 0.02% | 0.98x |
| Journeys | 0.02% | 0.97x |
| Carhartt | 0.15% | 0.94x |
| Victoria's Secret | 0.01% | 0.69x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is bassplayer.com.
| Website | Composition | Index |
| bassplayer.com | 3.23% | 263.44x |
| gretsch-talk.com | 3.33% | 251.79x |
| squier-talk.com | 4.00% | 247.27x |
| marshallforum.com | 5.58% | 246.13x |
| strat-talk.com | 11.42% | 242.43x |
| tdpri.com | 24.49% | 235.39x |
| guitarplayer.com | 40.04% | 234.87x |
| mylespaul.com | 9.99% | 228.48x |
| thegearpage.net | 37.27% | 215.05x |
| sevenstring.org | 6.40% | 214.65x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 14.40% | 69.65x |
| Professional Audio Visual | 0.39% | 42.35x |
| Live Music | 24.90% | 29.32x |
| Music Education | 2.44% | 23.55x |
| Christian Music | 0.44% | 20.14x |
| Music Concerts | 46.22% | 20.04x |
| Concert Posters | 0.16% | 18.49x |
| Film Production | 0.94% | 16.56x |
| High-End Audio | 6.43% | 16.54x |
| Song Lyrics & Sheet Music | 41.87% | 15.25x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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