Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 78.44% | 30.22x |
| Guitar Enthusiasts | 75.70% | 29.67x |
| Guitar Music Researchers | 59.15% | 20.09x |
| Classic Rock Fans | 48.02% | 18.76x |
| Jamband Fans | 43.89% | 18.59x |
| Metal and Rock Music Fans | 44.55% | 18.32x |
| Jazz Music Fans | 44.44% | 17.14x |
| Audio Equipment Researchers | 41.75% | 16.35x |
| Grateful Dead Fans | 35.23% | 13.87x |
| Music Trivia Researchers | 32.37% | 13.28x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.45x |
| REI | 0.01% | 1.33x |
| Urban Outfitters | 0.03% | 1.32x |
| Chicos | 0.04% | 1.30x |
| Dressbarn | 0.02% | 1.29x |
| Lululemon | 0.03% | 1.29x |
| Eddie Bauer | 0.02% | 1.26x |
| Journeys | 0.06% | 1.23x |
| Zumiez | 0.04% | 1.19x |
| White House Black Market | 0.04% | 1.16x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.
| Website | Composition | Index |
| tonereport.com | 1.57% | 295.89x |
| mojotone.com | 3.62% | 288.12x |
| humbuckermusic.com | 2.31% | 284.84x |
| warmoth.com | 3.41% | 284.84x |
| jimdunlop.com | 4.28% | 277.37x |
| soundpure.com | 2.79% | 273.47x |
| squier-talk.com | 2.70% | 249.89x |
| nstuffmusic.com | 1.85% | 248.74x |
| thetubestore.com | 2.31% | 248.43x |
| wildwoodguitars.com | 1.93% | 248.33x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 17.09% | 77.70x |
| Professional Audio Visual | 1.20% | 34.40x |
| Live Music | 19.85% | 24.63x |
| Music Concerts | 33.51% | 19.57x |
| High-End Audio | 6.90% | 18.14x |
| Music Education | 5.24% | 18.08x |
| Handyman Tools | 0.02% | 17.98x |
| Song Lyrics & Sheet Music | 36.87% | 16.73x |
| Concert Posters | 0.46% | 16.13x |
| Christian Music | 1.35% | 13.97x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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