Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Guitar Enthusiasts.
| Interest | Composition | Index |
| Guitar Enthusiasts | 66.61% | 33.49x |
| Musical Instrument Purchasers | 69.46% | 32.64x |
| Classic Rock Fans | 54.61% | 26.15x |
| Metal and Rock Music Fans | 44.56% | 25.08x |
| Jamband Fans | 46.03% | 24.99x |
| Vinyl Record Collectors | 41.40% | 19.67x |
| Audio Equipment Researchers | 31.03% | 14.99x |
| Guitar Music Researchers | 42.26% | 14.12x |
| Mens Fitness Publication Readers | 14.09% | 13.72x |
| Jazz Music Fans | 24.31% | 13.20x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.38x |
| H&M | 0.01% | 1.72x |
| Hollister | 0.01% | 1.65x |
| Zumiez | 0.01% | 1.42x |
| Gap | 0.01% | 1.26x |
| LOFT | 0.01% | 1.26x |
| Journeys | 0.02% | 1.14x |
| Chicos | 0.01% | 1.12x |
| Victoria's Secret | 0.02% | 1.10x |
| Buckle | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is premierguitar.com.
| Website | Composition | Index |
| premierguitar.com | 2.52% | 126.48x |
| vintageandrare.com | 1.71% | 124.51x |
| guitarscanada.com | 1.03% | 122.23x |
| everythingsg.com | 1.56% | 121.87x |
| jemsite.com | 1.23% | 115.98x |
| gretsch-talk.com | 2.55% | 110.13x |
| squier-talk.com | 2.77% | 108.30x |
| tonetopics.com | 1.56% | 107.81x |
| marshallforum.com | 3.97% | 107.14x |
| guitarplayer.com | 46.55% | 105.75x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 4.01% | 35.77x |
| Live Music | 15.77% | 30.92x |
| Music Education | 0.42% | 20.74x |
| Music Concerts | 43.32% | 20.23x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.13% | 11.92x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.60% | 10.43x |
| Watches Retail | 0.43% | 9.93x |
| High-End Audio | 2.26% | 9.79x |
| Song Lyrics & Sheet Music | 26.10% | 9.65x |
| Action Sports | 0.15% | 9.63x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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