Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 867.4 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 867.4 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 76.76% 35.92x
Guitar Enthusiasts 74.36% 35.74x
Jazz Music Fans 37.82% 17.87x
Audio Equipment Researchers 35.30% 17.19x
Jamband Fans 31.36% 16.55x
Grateful Dead Fans 28.92% 14.42x
Live Concert Fans 19.01% 11.88x
Home Theater Enthusiasts 22.88% 11.82x
Metal and Rock Music Fans 41.94% 11.39x
Beer Aficionados 17.50% 10.04x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.53x
Ralph Lauren 0.01% 1.50x
Ann Taylor 0.02% 1.44x
Club Monaco 0.01% 1.35x
REI 0.02% 1.32x
American Apparel 0.03% 1.31x
Free People 0.02% 1.31x
Columbia 0.01% 1.24x
Zumiez 0.02% 1.22x
Hugo Boss 0.01% 1.17x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is mojotone.com.

Website Composition Index
mojotone.com 4.51% 420.09x
tonereport.com 6.86% 419.80x
warmoth.com 3.93% 415.55x
jimdunlop.com 5.28% 408.72x
soundpure.com 3.53% 401.63x
humbuckermusic.com 2.86% 391.21x
fender.com 5.65% 380.84x
vintageandrare.com 2.89% 374.24x
marshallforum.com 3.07% 363.57x
thetubestore.com 3.06% 361.72x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 20.08% 81.79x
Professional Audio Visual 2.16% 41.95x
Live Music 12.50% 29.29x
Music Concerts 22.55% 19.59x
Music Education 8.08% 19.12x
Song Lyrics & Sheet Music 29.89% 19.00x
High-End Audio 9.05% 18.42x
Concert Posters 1.17% 15.05x
Christian Music 2.62% 12.12x
Music Magazines 29.37% 11.85x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999