Dstillery Audiences

GUITARS & INSTRUMENTS

Audience Size: 277.4 Thousand Devices

Explore the Guitars & Instruments Audience

Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 277.4 thousand unique devices whose actions qualify for the Guitars & Instruments audience.

Dstillery Crafted Audiences

INTERESTS

The Guitars & Instruments audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.

Interest Composition Index
Musical Instrument Purchasers 80.62% 36.68x
Guitar Enthusiasts 79.44% 36.54x
Classic Rock Fans 59.35% 27.62x
Jamband Fans 56.39% 27.17x
Metal and Rock Music Fans 53.31% 26.55x
Vinyl Record Collectors 53.82% 24.14x
Guitar Music Researchers 59.33% 19.61x
Audio Equipment Researchers 46.34% 19.52x
Music Trivia Researchers 36.34% 17.30x
Jazz Music Fans 44.36% 16.78x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.10x
Carhartt 0.13% 1.27x
Maurices 0.02% 1.10x
Old Navy 0.02% 1.09x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Web Insights

WEBSITES

The Guitars & Instruments audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Guitars & Instruments audience is marshallforum.com.

Website Composition Index
marshallforum.com 5.68% 262.65x
tdpri.com 25.74% 256.09x
guitarplayer.com 35.76% 249.77x
strat-talk.com 11.83% 247.31x
mylespaul.com 9.94% 237.58x
thegearpage.net 39.61% 232.04x
sevenstring.org 6.34% 214.39x
premierguitar.com 20.60% 204.40x
sweetwater.com 19.81% 166.84x
talkbass.com 10.74% 142.02x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.

Content Affinity Composition Index
Music Production 12.07% 79.01x
Professional Audio Visual 0.22% 56.06x
Live Music 22.29% 38.61x
Music Education 1.72% 32.31x
Christian Music 0.25% 26.98x
Music Concerts 46.15% 25.76x
London Tourism & Events 0.11% 23.46x
Assorted Topics (Power Trains, Drones, Web Design) 1.01% 18.83x
Song Lyrics & Sheet Music 37.06% 18.44x
Concert Posters 0.07% 18.44x
Composition Percentage: The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male