Explore the Guitars & Instruments Audience
Below you'll find more information about the Guitars & Instruments audience, broken down in different categories based on their digital and physical behaviors. These are 922.2 thousand unique devices whose actions qualify for the Guitars & Instruments audience.
INTERESTS
The Guitars & Instruments audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Guitars & Instruments audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 79.14% | 29.95x |
| Guitar Enthusiasts | 76.49% | 29.16x |
| Guitar Music Researchers | 59.51% | 20.02x |
| Classic Rock Fans | 47.66% | 18.49x |
| Jamband Fans | 44.01% | 17.96x |
| Metal and Rock Music Fans | 44.89% | 17.92x |
| Jazz Music Fans | 45.56% | 17.21x |
| Audio Equipment Researchers | 42.22% | 15.88x |
| Grateful Dead Fans | 37.41% | 13.67x |
| Music Trivia Researchers | 33.30% | 13.02x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Interest attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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APPAREL RETAILERS
The Guitars & Instruments audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Guitars & Instruments audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.50x |
| REI | 0.02% | 1.36x |
| Club Monaco | 0.01% | 1.34x |
| Ralph Lauren | 0.01% | 1.33x |
| Bonobos | 0.09% | 1.31x |
| Talbots | 0.04% | 1.23x |
| Chicos | 0.06% | 1.23x |
| Lululemon | 0.04% | 1.22x |
| Zara | 0.03% | 1.19x |
| Kate Spade | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Location attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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WEBSITES
The Guitars & Instruments audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Guitars & Instruments audience is tonereport.com.
| Website | Composition | Index |
| tonereport.com | 1.86% | 298.03x |
| mojotone.com | 3.86% | 291.28x |
| warmoth.com | 3.61% | 289.06x |
| humbuckermusic.com | 2.50% | 286.54x |
| jimdunlop.com | 4.65% | 280.98x |
| soundpure.com | 3.03% | 275.24x |
| wildwoodguitars.com | 2.03% | 256.18x |
| thetubestore.com | 2.55% | 254.76x |
| digitech.com | 1.64% | 252.73x |
| nstuffmusic.com | 1.88% | 252.19x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Web attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Guitars & Instruments audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 17.46% | 77.58x |
| Professional Audio Visual | 1.38% | 34.49x |
| Live Music | 19.46% | 24.47x |
| Handyman Tools | 0.03% | 18.85x |
| Music Concerts | 33.33% | 18.79x |
| Music Education | 5.63% | 18.63x |
| High-End Audio | 7.37% | 18.13x |
| Concert Posters | 0.56% | 16.62x |
| Song Lyrics & Sheet Music | 37.73% | 16.48x |
| Christian Music | 1.50% | 13.51x |
Composition Percentage:
The overlap percentage between the Guitars & Instruments audience and the Content Affinity attribute.
Index: A comparison of the Guitars & Instruments audience to the internet population.
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DEMOGRAPHICS
The Guitars & Instruments audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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