Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 2.8 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 70.08% 35.80x
Hunters 52.19% 28.23x
Outdoors Enthusiasts 43.16% 23.05x
Blades and Hunting Knife Shoppers 39.82% 22.54x
Archery Enthusiasts 32.86% 19.79x
Off the Grid Living Enthusiasts 30.58% 18.99x
Model Aircraft and Rocket Hobbyists 29.95% 17.41x
Quads and ATV Enthusiasts 30.13% 15.03x
Marines 20.54% 14.98x
Welding Tools and Supplies Shoppers 23.95% 14.34x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is The North Face.

Location Composition Index
The North Face 0.01% 1.03x
Buckle 0.08% 1.03x
Mens Wearhouse 0.37% 1.01x
Chicos 0.03% 0.96x
Dressbarn 0.03% 0.95x
White House Black Market 0.06% 0.93x
Jos A. Bank Clothiers 0.21% 0.93x
Talbots 0.03% 0.91x
Michael Kors 0.01% 0.90x
REI 0.01% 0.90x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.61% 103.41x
apexgunparts.com 1.12% 98.98x
rifleshootermag.com 6.73% 98.27x
shootingtimes.com 8.23% 98.01x
marlinowners.com 2.70% 97.66x
gundigest.com 3.49% 96.86x
rimfirecentral.com 5.38% 95.39x
sportoptics.com 1.36% 95.21x
personaldefenseworld.com 2.47% 95.09x
vedderholsters.com 2.13% 95.03x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 42.91% 40.88x
Police Gear 11.41% 35.02x
Hunting 16.95% 33.07x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.38% 27.37x
Survival Guides 0.74% 27.09x
Airsoft & Paintball Equipment 1.40% 26.29x
Rural Living 0.17% 18.61x
Fishing 6.87% 16.49x
Texas Off-Roading 0.16% 16.47x
Recreational Motor Sport Enthusiasts 3.69% 15.26x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male