Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 1.9 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 84.18% 29.06x
Getting Off the Grid Travelers 64.44% 26.78x
Hunters 59.72% 23.11x
Outdoors Enthusiasts 61.10% 22.89x
Archery Enthusiasts 45.32% 19.79x
Off the Grid Living Enthusiasts 41.32% 18.87x
Blades and Hunting Knife Shoppers 57.49% 16.85x
Work Boots & Safety Footwear Shoppers 43.84% 16.80x
Marines 33.11% 15.71x
Truck Shoppers 39.22% 15.13x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.81x
Maurices 0.01% 1.27x
Chicos 0.01% 1.21x
Old Navy 0.01% 1.07x
Journeys 0.01% 1.06x
The Childrens Place 0.01% 1.03x
Mens Wearhouse 0.02% 0.92x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gundigest.com.

Website Composition Index
gundigest.com 1.15% 114.18x
rifleshootermag.com 5.57% 113.46x
kakindustry.com 1.01% 112.65x
freedommunitions.com 1.13% 112.38x
shootingtimes.com 7.46% 111.86x
weatherby.com 1.28% 111.76x
dawsonprecision.com 1.80% 110.79x
vizardsgunsandammo.com 1.40% 110.44x
coppercustom.com 1.63% 110.16x
odinworks.com 1.05% 109.95x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 41.26% 52.69x
Police Gear 9.89% 47.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.31% 41.53x
Hunting 21.55% 37.94x
Airsoft & Paintball Equipment 1.06% 36.55x
Survival Guides 0.45% 27.81x
Texas Off-Roading 0.14% 27.24x
Fishing 7.11% 24.37x
Rural Living 0.07% 23.83x
Trucking 8.85% 20.71x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male