Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 911 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 72.19% 26.26x
Outdoors Enthusiasts 68.39% 19.83x
Archery Enthusiasts 54.89% 19.45x
Used Compact Pickup Intenders 37.74% 19.42x
Hunters 60.94% 17.61x
Off the Grid Living Enthusiasts 45.35% 17.06x
Work Boots & Safety Footwear Shoppers 51.91% 16.64x
Marines 38.87% 16.62x
Jeep Vehicle Shoppers 44.62% 14.82x
Truck Shoppers 47.07% 14.53x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Maurices.

Location Composition Index
Maurices 0.03% 1.86x
Carhartt 0.27% 1.64x
Chicos 0.01% 1.23x
The Childrens Place 0.02% 0.96x
Victoria's Secret 0.01% 0.81x
Old Navy 0.02% 0.78x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is brianenos.com.

Website Composition Index
brianenos.com 1.48% 210.53x
righttobear.com 1.22% 210.49x
shopwilsoncombat.com 1.54% 210.48x
wingtactical.com 1.22% 210.10x
ssusa.org 2.34% 209.42x
berettausa.com 1.56% 208.72x
surplusammo.com 1.20% 208.61x
handgunsmag.com 2.19% 207.63x
gunsandammo.com 7.43% 206.92x
bravocompanyusa.com 1.69% 206.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.

Content Affinity Composition Index
Police Gear 5.85% 72.85x
Gun Enthusiast - Rifles & Ammo 41.85% 66.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.34% 56.75x
Airsoft & Paintball Equipment 0.63% 54.90x
Hunting 19.28% 45.02x
Texas Off-Roading 0.06% 40.34x
Survival Guides 0.42% 30.65x
Fishing 6.93% 28.94x
Construction Apparel 0.57% 28.31x
Right Wing Blogs - Political Activism 0.23% 27.99x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male