Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 505.5 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 66.68% | 28.07x |
| Outdoors Enthusiasts | 66.37% | 22.48x |
| Archery Enthusiasts | 50.29% | 20.98x |
| Hunters | 55.90% | 18.76x |
| Work Boots & Safety Footwear Shoppers | 43.54% | 16.44x |
| Off the Grid Living Enthusiasts | 37.89% | 16.04x |
| Marines | 31.12% | 15.19x |
| Jeep Vehicle Shoppers | 36.38% | 14.46x |
| Truck Shoppers | 39.29% | 13.86x |
| Tractor Shoppers | 37.76% | 13.53x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.14% | 1.86x |
| The Childrens Place | 0.01% | 1.84x |
| Maurices | 0.01% | 1.45x |
| Victoria's Secret | 0.01% | 1.24x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is americanrifleman.org.
| Website | Composition | Index |
| americanrifleman.org | 6.09% | 178.64x |
| gunsandammo.com | 4.51% | 176.22x |
| shootingillustrated.com | 5.30% | 174.99x |
| sniperforums.com | 4.89% | 172.96x |
| rifleshootermag.com | 5.72% | 168.06x |
| shootingtimes.com | 7.51% | 167.50x |
| nrafamily.org | 1.82% | 164.07x |
| beretta.com | 2.35% | 163.76x |
| remington.com | 4.26% | 161.24x |
| gunboards.com | 8.69% | 160.52x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 3.78% | 70.81x |
| Gun Enthusiast - Rifles & Ammo | 38.77% | 67.20x |
| Airsoft & Paintball Equipment | 0.37% | 52.37x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.92% | 49.49x |
| Hunting | 17.24% | 44.78x |
| Sports - Golf, Hunting, Fishing | 0.22% | 32.07x |
| Rural Living | 0.05% | 30.70x |
| Survival Guides | 0.35% | 28.58x |
| Fishing | 5.95% | 27.32x |
| Construction Apparel | 0.29% | 27.15x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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