Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 69.00% | 31.33x |
| Hunters | 53.59% | 23.31x |
| Outdoors Enthusiasts | 45.28% | 19.14x |
| Blades and Hunting Knife Shoppers | 41.44% | 18.66x |
| Archery Enthusiasts | 34.17% | 17.11x |
| Off the Grid Living Enthusiasts | 33.30% | 14.77x |
| Quads and ATV Enthusiasts | 30.57% | 12.97x |
| Marines | 20.11% | 12.38x |
| Truck Shoppers | 26.94% | 11.87x |
| Jeep Vehicle Shoppers | 22.99% | 11.65x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 1.31x |
| Lane Bryant | 0.05% | 1.12x |
| LL Bean | 0.01% | 1.05x |
| Express Outlets | 0.00% | 0.98x |
| Belk | 0.01% | 0.96x |
| Chicos | 0.04% | 0.96x |
| Mens Wearhouse | 0.20% | 0.89x |
| Gymboree | 0.02% | 0.88x |
| Ralph Lauren | 0.01% | 0.87x |
| Columbia | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.
| Website | Composition | Index |
| sniperforums.com | 1.52% | 121.45x |
| gunboards.com | 1.01% | 116.10x |
| shootingtimes.com | 8.24% | 114.78x |
| apexgunparts.com | 1.26% | 114.73x |
| rifleshootermag.com | 6.93% | 114.45x |
| marlinowners.com | 2.61% | 113.66x |
| personaldefenseworld.com | 2.79% | 112.11x |
| rimfirecentral.com | 5.09% | 111.17x |
| xdtalk.com | 1.44% | 111.14x |
| go2gbo.com | 2.03% | 110.83x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 45.00% | 40.08x |
| Police Gear | 11.81% | 34.14x |
| Hunting | 17.71% | 32.88x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.36% | 26.98x |
| Airsoft & Paintball Equipment | 1.41% | 26.70x |
| Survival Guides | 0.80% | 26.14x |
| Rural Living | 0.19% | 17.96x |
| Fishing | 6.86% | 16.97x |
| Texas Off-Roading | 0.16% | 16.41x |
| Recreational Motor Sport Enthusiasts | 3.67% | 15.93x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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