Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 2.3 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 85.43% 25.62x
Getting Off the Grid Travelers 64.10% 21.29x
Hunters 63.17% 20.20x
Outdoors Enthusiasts 61.23% 18.33x
Archery Enthusiasts 44.29% 16.02x
Blades and Hunting Knife Shoppers 50.74% 15.52x
Off the Grid Living Enthusiasts 43.13% 15.19x
Model Aircraft and Rocket Hobbyists 46.62% 13.41x
Quads and ATV Enthusiasts 40.50% 13.17x
Truck Shoppers 38.92% 12.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.57x
Belk 0.01% 1.56x
REI 0.01% 1.10x
Buckle 0.04% 1.06x
Jos A. Bank Clothiers 0.03% 1.00x
Eddie Bauer 0.01% 0.97x
Journeys 0.07% 0.94x
Chicos 0.03% 0.94x
Lane Bryant 0.02% 0.89x
White House Black Market 0.04% 0.87x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gundigest.com.

Website Composition Index
gundigest.com 1.38% 104.85x
freedommunitions.com 1.31% 103.61x
weatherby.com 1.56% 102.35x
rifleshootermag.com 6.75% 102.06x
vortexoptics.com 3.68% 100.50x
shootingtimes.com 9.04% 100.26x
kakindustry.com 1.12% 99.52x
pewpewtactical.com 6.46% 98.93x
sniperforums.com 3.58% 98.78x
coppercustom.com 1.84% 98.18x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 39.46% 46.11x
Police Gear 10.99% 36.95x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.62% 33.04x
Hunting 21.23% 31.33x
Survival Guides 0.45% 29.98x
Airsoft & Paintball Equipment 1.24% 28.33x
Rural Living 0.10% 21.10x
Fishing 7.27% 20.39x
Texas Off-Roading 0.13% 19.27x
Trucking 9.20% 16.94x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male