Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 3.1 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 69.17% 29.66x
Hunters 50.74% 23.42x
Outdoors Enthusiasts 43.22% 19.38x
Archery Enthusiasts 33.79% 16.47x
Off the Grid Living Enthusiasts 32.73% 14.34x
Quads and ATV Enthusiasts 28.90% 12.63x
Truck Shoppers 24.79% 11.60x
Power Tools Shoppers 21.82% 11.35x
Jeep Vehicle Shoppers 20.97% 10.93x
Tractor Shoppers 23.01% 10.69x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Belk.

Location Composition Index
Belk 0.02% 1.41x
Carhartt 0.25% 1.32x
Eddie Bauer 0.01% 1.02x
REI 0.02% 0.99x
Dressbarn 0.03% 0.89x
LL Bean 0.00% 0.89x
Old Navy 0.05% 0.89x
Lane Bryant 0.03% 0.88x
Chicos 0.04% 0.88x
Gymboree 0.02% 0.81x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.48% 117.14x
personaldefenseworld.com 3.64% 111.83x
shootingtimes.com 8.60% 111.33x
all4shooters.com 1.25% 110.92x
rifleshootermag.com 7.21% 110.40x
gunboards.com 1.18% 110.19x
hogueinc.com 1.22% 109.82x
waltherarms.com 1.10% 109.73x
steyrarms.com 1.14% 109.61x
marlinowners.com 2.43% 109.33x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 46.66% 35.29x
Police Gear 11.61% 31.93x
Hunting 19.47% 28.89x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.95% 24.98x
Airsoft & Paintball Equipment 1.50% 24.33x
Survival Guides 0.90% 24.15x
Rural Living 0.21% 16.37x
Texas Off-Roading 0.17% 15.94x
Fishing 7.45% 15.83x
Military & Law Enforcement 3.02% 15.00x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male