Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 1.1 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 69.37% 23.27x
Outdoors Enthusiasts 63.29% 18.86x
Hunters 56.57% 18.04x
Archery Enthusiasts 50.03% 17.45x
Off the Grid Living Enthusiasts 41.81% 15.69x
Work Boots & Safety Footwear Shoppers 47.62% 14.80x
Marines 37.93% 14.41x
Used Compact Pickup Intenders 34.05% 14.20x
Truck Shoppers 43.64% 13.57x
Jeep Vehicle Shoppers 41.79% 13.20x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.60x
Maurices 0.03% 1.31x
Mens Wearhouse 0.02% 1.21x
Chicos 0.01% 1.06x
Journeys 0.01% 0.88x
Old Navy 0.02% 0.85x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is dawsonprecision.com.

Website Composition Index
dawsonprecision.com 1.26% 134.04x
faxonfirearms.com 1.50% 133.98x
suarezinternational.com 1.23% 133.84x
coppercustom.com 1.19% 133.69x
eurooptic.com 5.13% 132.32x
shopwilsoncombat.com 2.16% 131.24x
moriartiarmaments.com 1.13% 131.24x
ar15part.com 1.15% 131.14x
eabco.net 1.13% 130.96x
wingtactical.com 1.75% 130.93x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.

Content Affinity Composition Index
Police Gear 7.67% 52.85x
Gun Enthusiast - Rifles & Ammo 43.76% 50.00x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.73% 45.06x
Airsoft & Paintball Equipment 0.80% 42.12x
Hunting 20.16% 37.91x
Texas Off-Roading 0.09% 32.86x
Survival Guides 0.45% 22.62x
Fishing 7.32% 20.99x
Right Wing Blogs - Political Activism 0.30% 20.98x
Hobby Drones & Remote-Controlled Cars 0.69% 20.80x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male