Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 2.8 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 71.93% 30.81x
Hunters 52.47% 24.36x
Outdoors Enthusiasts 45.47% 19.59x
Archery Enthusiasts 34.09% 16.66x
Off the Grid Living Enthusiasts 34.78% 14.71x
Quads and ATV Enthusiasts 30.46% 12.72x
Truck Shoppers 25.94% 11.77x
Jeep Vehicle Shoppers 22.47% 10.79x
Metal Detecting Enthusiasts 23.44% 10.77x
Tractor Shoppers 23.85% 10.59x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Belk.

Location Composition Index
Belk 0.02% 1.38x
Carhartt 0.24% 1.33x
Columbia 0.01% 1.18x
Eddie Bauer 0.01% 1.11x
REI 0.01% 1.07x
Gymboree 0.02% 0.91x
Dressbarn 0.03% 0.91x
Chicos 0.03% 0.90x
Madewell 0.01% 0.89x
Lorna Jane 0.00% 0.88x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.57% 129.35x
sinclairintl.com 0.63% 129.26x
lonewolfdist.com 0.44% 128.88x
operationparts.com 0.40% 128.52x
brunoshooters.com 0.41% 127.67x
k-var.com 0.60% 127.29x
primaryarms.com 0.42% 126.82x
ballisticproducts.com 0.57% 126.79x
blade-tech.com 0.41% 126.62x
nrapublications.org 0.70% 126.26x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 45.98% 39.53x
Police Gear 11.85% 34.77x
Hunting 19.00% 30.60x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 7.49% 28.06x
Survival Guides 0.97% 26.45x
Airsoft & Paintball Equipment 1.50% 26.29x
Rural Living 0.22% 17.61x
Military & Law Enforcement 2.49% 16.49x
Fishing 8.16% 16.15x
Texas Off-Roading 0.16% 15.77x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000