Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 81.94% | 25.11x |
| Hunters | 60.10% | 19.98x |
| Outdoors Enthusiasts | 51.72% | 16.77x |
| Blades and Hunting Knife Shoppers | 47.21% | 15.93x |
| Off the Grid Living Enthusiasts | 37.70% | 14.55x |
| Archery Enthusiasts | 38.60% | 14.06x |
| Model Aircraft and Rocket Hobbyists | 41.19% | 12.73x |
| Quads and ATV Enthusiasts | 38.31% | 11.97x |
| Marines | 29.65% | 11.92x |
| Law Enforcement Officers | 31.54% | 11.47x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.34x |
| REI | 0.02% | 1.24x |
| Buckle | 0.27% | 1.20x |
| Mens Wearhouse | 0.43% | 1.05x |
| Dressbarn | 0.04% | 0.98x |
| Chicos | 0.05% | 0.96x |
| Jos A. Bank Clothiers | 0.24% | 0.96x |
| White House Black Market | 0.27% | 0.95x |
| Lane Bryant | 0.04% | 0.95x |
| Journeys | 0.04% | 0.95x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gundigest.com.
| Website | Composition | Index |
| gundigest.com | 2.29% | 101.06x |
| sniperforums.com | 2.27% | 100.23x |
| rifleshootermag.com | 6.27% | 100.16x |
| vedderholsters.com | 1.46% | 100.08x |
| freedommunitions.com | 2.02% | 99.65x |
| shootingtimes.com | 8.07% | 99.45x |
| personaldefenseworld.com | 1.56% | 98.30x |
| rimfirecentral.com | 5.53% | 97.47x |
| spikestactical.com | 1.05% | 96.98x |
| marlinowners.com | 3.61% | 96.04x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 37.60% | 40.52x |
| Police Gear | 11.14% | 33.02x |
| Hunting | 16.79% | 30.69x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 7.52% | 27.83x |
| Survival Guides | 0.62% | 27.46x |
| Airsoft & Paintball Equipment | 1.37% | 24.61x |
| Rural Living | 0.15% | 17.48x |
| Texas Off-Roading | 0.16% | 15.76x |
| Fishing | 7.12% | 15.31x |
| Sports - Skiing, Snowboarding | 0.03% | 15.05x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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