Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 65.01% | 27.47x |
| Outdoors Enthusiasts | 61.95% | 22.12x |
| Hunters | 56.42% | 20.94x |
| Archery Enthusiasts | 46.92% | 19.15x |
| Off the Grid Living Enthusiasts | 41.15% | 17.80x |
| Work Boots & Safety Footwear Shoppers | 42.96% | 17.49x |
| Marines | 32.84% | 16.20x |
| Truck Shoppers | 40.08% | 15.20x |
| Blades and Hunting Knife Shoppers | 53.28% | 14.87x |
| Quads and ATV Enthusiasts | 39.76% | 14.85x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.70x |
| Carhartt | 0.26% | 1.54x |
| Maurices | 0.02% | 1.47x |
| American Eagle Outfitters | 0.01% | 1.46x |
| Lane Bryant | 0.01% | 1.21x |
| Buckle | 0.01% | 1.20x |
| The Childrens Place | 0.01% | 1.20x |
| Journeys | 0.01% | 1.07x |
| Victoria's Secret | 0.01% | 0.90x |
| Old Navy | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is rifleshootermag.com.
| Website | Composition | Index |
| rifleshootermag.com | 4.51% | 125.87x |
| dawsonprecision.com | 1.44% | 124.91x |
| weatherby.com | 1.03% | 124.63x |
| shootingtimes.com | 6.09% | 123.90x |
| faxonfirearms.com | 1.67% | 123.82x |
| coppercustom.com | 1.31% | 123.72x |
| seekinsprecision.com | 1.05% | 123.50x |
| vizardsgunsandammo.com | 1.09% | 123.34x |
| suarezinternational.com | 1.40% | 123.19x |
| eurooptic.com | 5.79% | 123.04x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 8.37% | 52.50x |
| Gun Enthusiast - Rifles & Ammo | 42.95% | 52.03x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.84% | 45.37x |
| Airsoft & Paintball Equipment | 0.89% | 40.37x |
| Hunting | 20.26% | 39.98x |
| Texas Off-Roading | 0.10% | 28.45x |
| Rural Living | 0.05% | 23.80x |
| Survival Guides | 0.43% | 23.71x |
| Fishing | 7.15% | 23.56x |
| Trucking | 8.59% | 21.48x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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