Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 543.1 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 543.1 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 64.60% 32.00x
Archery Enthusiasts 54.48% 24.71x
Outdoors Enthusiasts 69.69% 23.61x
Hunters 57.31% 18.96x
Work Boots & Safety Footwear Shoppers 40.26% 16.61x
Off the Grid Living Enthusiasts 31.06% 16.04x
Marines 25.80% 15.94x
Model Aircraft and Rocket Hobbyists 51.40% 15.56x
Ebay Shoppers 31.11% 15.49x
Jeep Vehicle Shoppers 36.21% 15.39x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Maurices.

Location Composition Index
Maurices 0.08% 1.86x
Carhartt 0.39% 1.65x
Eddie Bauer 0.01% 1.52x
Dressbarn 0.02% 1.29x
Buckle 0.03% 1.21x
The Childrens Place 0.03% 1.11x
Old Navy 0.04% 1.09x
Journeys 0.04% 1.07x
Express 0.03% 1.04x
American Eagle Outfitters 0.02% 0.99x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 6.58% 299.71x
shootingtimes.com 3.99% 290.59x
rifleshootermag.com 3.50% 285.05x
go2gbo.com 10.71% 273.06x
longrangehunting.com 22.32% 261.02x
gunboards.com 10.35% 258.92x
vedderholsters.com 2.53% 258.20x
68forums.com 2.89% 256.38x
marlinowners.com 13.16% 255.84x
xdtalk.com 5.69% 255.53x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 26.18% 125.07x
Police Gear 1.16% 100.47x
Sports - Golf, Hunting, Fishing 0.22% 70.11x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.81% 65.79x
Hunting 19.57% 55.96x
Survival Guides 0.35% 46.17x
Fishing 5.59% 35.05x
Trucking 3.64% 25.63x
Power Tools 2.11% 24.62x
Recreational Motor Sport Enthusiasts 2.30% 22.24x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male