Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 70.08% | 35.80x |
| Hunters | 52.19% | 28.23x |
| Outdoors Enthusiasts | 43.16% | 23.05x |
| Blades and Hunting Knife Shoppers | 39.82% | 22.54x |
| Archery Enthusiasts | 32.86% | 19.79x |
| Off the Grid Living Enthusiasts | 30.58% | 18.99x |
| Model Aircraft and Rocket Hobbyists | 29.95% | 17.41x |
| Quads and ATV Enthusiasts | 30.13% | 15.03x |
| Marines | 20.54% | 14.98x |
| Welding Tools and Supplies Shoppers | 23.95% | 14.34x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.03x |
| Buckle | 0.08% | 1.03x |
| Mens Wearhouse | 0.37% | 1.01x |
| Chicos | 0.03% | 0.96x |
| Dressbarn | 0.03% | 0.95x |
| White House Black Market | 0.06% | 0.93x |
| Jos A. Bank Clothiers | 0.21% | 0.93x |
| Talbots | 0.03% | 0.91x |
| Michael Kors | 0.01% | 0.90x |
| REI | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.
| Website | Composition | Index |
| sniperforums.com | 1.61% | 103.41x |
| apexgunparts.com | 1.12% | 98.98x |
| rifleshootermag.com | 6.73% | 98.27x |
| shootingtimes.com | 8.23% | 98.01x |
| marlinowners.com | 2.70% | 97.66x |
| gundigest.com | 3.49% | 96.86x |
| rimfirecentral.com | 5.38% | 95.39x |
| sportoptics.com | 1.36% | 95.21x |
| personaldefenseworld.com | 2.47% | 95.09x |
| vedderholsters.com | 2.13% | 95.03x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 42.91% | 40.88x |
| Police Gear | 11.41% | 35.02x |
| Hunting | 16.95% | 33.07x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.38% | 27.37x |
| Survival Guides | 0.74% | 27.09x |
| Airsoft & Paintball Equipment | 1.40% | 26.29x |
| Rural Living | 0.17% | 18.61x |
| Fishing | 6.87% | 16.49x |
| Texas Off-Roading | 0.16% | 16.47x |
| Recreational Motor Sport Enthusiasts | 3.69% | 15.26x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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