Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 69.17% | 29.66x |
| Hunters | 50.74% | 23.42x |
| Outdoors Enthusiasts | 43.22% | 19.38x |
| Archery Enthusiasts | 33.79% | 16.47x |
| Off the Grid Living Enthusiasts | 32.73% | 14.34x |
| Quads and ATV Enthusiasts | 28.90% | 12.63x |
| Truck Shoppers | 24.79% | 11.60x |
| Power Tools Shoppers | 21.82% | 11.35x |
| Jeep Vehicle Shoppers | 20.97% | 10.93x |
| Tractor Shoppers | 23.01% | 10.69x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.41x |
| Carhartt | 0.25% | 1.32x |
| Eddie Bauer | 0.01% | 1.02x |
| REI | 0.02% | 0.99x |
| Dressbarn | 0.03% | 0.89x |
| LL Bean | 0.00% | 0.89x |
| Old Navy | 0.05% | 0.89x |
| Lane Bryant | 0.03% | 0.88x |
| Chicos | 0.04% | 0.88x |
| Gymboree | 0.02% | 0.81x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.
| Website | Composition | Index |
| sniperforums.com | 1.48% | 117.14x |
| personaldefenseworld.com | 3.64% | 111.83x |
| shootingtimes.com | 8.60% | 111.33x |
| all4shooters.com | 1.25% | 110.92x |
| rifleshootermag.com | 7.21% | 110.40x |
| gunboards.com | 1.18% | 110.19x |
| hogueinc.com | 1.22% | 109.82x |
| waltherarms.com | 1.10% | 109.73x |
| steyrarms.com | 1.14% | 109.61x |
| marlinowners.com | 2.43% | 109.33x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 46.66% | 35.29x |
| Police Gear | 11.61% | 31.93x |
| Hunting | 19.47% | 28.89x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 7.95% | 24.98x |
| Airsoft & Paintball Equipment | 1.50% | 24.33x |
| Survival Guides | 0.90% | 24.15x |
| Rural Living | 0.21% | 16.37x |
| Texas Off-Roading | 0.17% | 15.94x |
| Fishing | 7.45% | 15.83x |
| Military & Law Enforcement | 3.02% | 15.00x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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