Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 69.37% | 23.27x |
| Outdoors Enthusiasts | 63.29% | 18.86x |
| Hunters | 56.57% | 18.04x |
| Archery Enthusiasts | 50.03% | 17.45x |
| Off the Grid Living Enthusiasts | 41.81% | 15.69x |
| Work Boots & Safety Footwear Shoppers | 47.62% | 14.80x |
| Marines | 37.93% | 14.41x |
| Used Compact Pickup Intenders | 34.05% | 14.20x |
| Truck Shoppers | 43.64% | 13.57x |
| Jeep Vehicle Shoppers | 41.79% | 13.20x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 1.60x |
| Maurices | 0.03% | 1.31x |
| Mens Wearhouse | 0.02% | 1.21x |
| Chicos | 0.01% | 1.06x |
| Journeys | 0.01% | 0.88x |
| Old Navy | 0.02% | 0.85x |
| Victoria's Secret | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is dawsonprecision.com.
| Website | Composition | Index |
| dawsonprecision.com | 1.26% | 134.04x |
| faxonfirearms.com | 1.50% | 133.98x |
| suarezinternational.com | 1.23% | 133.84x |
| coppercustom.com | 1.19% | 133.69x |
| eurooptic.com | 5.13% | 132.32x |
| shopwilsoncombat.com | 2.16% | 131.24x |
| moriartiarmaments.com | 1.13% | 131.24x |
| ar15part.com | 1.15% | 131.14x |
| eabco.net | 1.13% | 130.96x |
| wingtactical.com | 1.75% | 130.93x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 7.67% | 52.85x |
| Gun Enthusiast - Rifles & Ammo | 43.76% | 50.00x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.73% | 45.06x |
| Airsoft & Paintball Equipment | 0.80% | 42.12x |
| Hunting | 20.16% | 37.91x |
| Texas Off-Roading | 0.09% | 32.86x |
| Survival Guides | 0.45% | 22.62x |
| Fishing | 7.32% | 20.99x |
| Right Wing Blogs - Political Activism | 0.30% | 20.98x |
| Hobby Drones & Remote-Controlled Cars | 0.69% | 20.80x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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