Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 730.1 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 730.1 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 71.09% 29.70x
Outdoors Enthusiasts 71.48% 22.76x
Archery Enthusiasts 57.57% 22.45x
Hunters 59.00% 19.92x
Work Boots & Safety Footwear Shoppers 48.08% 17.17x
Off the Grid Living Enthusiasts 38.99% 17.04x
Marines 31.49% 15.82x
Jeep Vehicle Shoppers 39.53% 14.85x
Truck Shoppers 42.67% 14.17x
Xtreme Sports Fans 40.50% 14.08x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.84x
Carhartt 0.13% 1.81x
Victoria's Secret 0.01% 1.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gunsandammo.com.

Website Composition Index
gunsandammo.com 3.25% 226.06x
americanrifleman.org 4.20% 225.09x
shootingillustrated.com 3.66% 223.21x
sniperforums.com 5.46% 217.67x
rifleshootermag.com 4.89% 216.57x
shootingtimes.com 6.36% 213.26x
beretta.com 1.60% 208.50x
remington.com 2.93% 207.99x
gunmagwarehouse.com 2.03% 206.53x
grabagun.com 1.61% 205.68x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 39.75% 79.86x
Police Gear 3.01% 78.25x
Airsoft & Paintball Equipment 0.28% 56.11x
Hunting 17.50% 53.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.41% 52.48x
Sports - Golf, Hunting, Fishing 0.19% 37.59x
Survival Guides 0.39% 36.08x
Construction Apparel 0.16% 30.76x
Hobby Drones & Remote-Controlled Cars 0.20% 29.46x
Fishing 6.49% 28.96x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male