Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 361.2 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 361.2 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 60.65% 31.86x
Outdoors Enthusiasts 71.35% 28.95x
Archery Enthusiasts 52.42% 23.44x
Hunters 52.09% 16.88x
Ebay Shoppers 31.62% 15.28x
Model Aircraft and Rocket Hobbyists 54.83% 14.98x
Marines 22.53% 14.68x
Jeep Vehicle Shoppers 33.94% 14.44x
Wood Carving Enthusiasts 28.63% 14.41x
Competitive Car Brand Shoppers 39.65% 14.35x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 2.59x
Forever 21 0.02% 2.18x
Chicos 0.03% 2.11x
Brooks Brothers 0.01% 2.07x
Talbots 0.02% 1.81x
Zumiez 0.04% 1.77x
Aeropostale 0.02% 1.61x
Jos A. Bank Clothiers 0.01% 1.51x
Carhartt 0.19% 1.45x
Michael Kors 0.01% 1.36x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 6.64% 319.61x
go2gbo.com 11.15% 296.31x
longrangehunting.com 22.09% 281.18x
marlinowners.com 14.03% 275.41x
gunboards.com 11.57% 269.71x
xdtalk.com 5.79% 266.14x
rimfirecentral.com 23.48% 265.79x
rugerforum.net 23.80% 264.72x
24hourcampfire.com 27.34% 252.68x
shootersforum.com 14.75% 250.48x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 19.06% 142.38x
Police Gear 1.01% 101.45x
Sports - Golf, Hunting, Fishing 0.28% 74.83x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.23% 64.57x
Hunting 17.81% 61.00x
Survival Guides 0.32% 39.15x
Fishing 5.94% 31.77x
Auto Tires & Parts Repair Researchers 0.07% 25.55x
Trucking 2.57% 23.29x
Power Tools 1.66% 22.71x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male