Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 911 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 72.19% | 26.26x |
| Outdoors Enthusiasts | 68.39% | 19.83x |
| Archery Enthusiasts | 54.89% | 19.45x |
| Used Compact Pickup Intenders | 37.74% | 19.42x |
| Hunters | 60.94% | 17.61x |
| Off the Grid Living Enthusiasts | 45.35% | 17.06x |
| Work Boots & Safety Footwear Shoppers | 51.91% | 16.64x |
| Marines | 38.87% | 16.62x |
| Jeep Vehicle Shoppers | 44.62% | 14.82x |
| Truck Shoppers | 47.07% | 14.53x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.86x |
| Carhartt | 0.27% | 1.64x |
| Chicos | 0.01% | 1.23x |
| The Childrens Place | 0.02% | 0.96x |
| Victoria's Secret | 0.01% | 0.81x |
| Old Navy | 0.02% | 0.78x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is brianenos.com.
| Website | Composition | Index |
| brianenos.com | 1.48% | 210.53x |
| righttobear.com | 1.22% | 210.49x |
| shopwilsoncombat.com | 1.54% | 210.48x |
| wingtactical.com | 1.22% | 210.10x |
| ssusa.org | 2.34% | 209.42x |
| berettausa.com | 1.56% | 208.72x |
| surplusammo.com | 1.20% | 208.61x |
| handgunsmag.com | 2.19% | 207.63x |
| gunsandammo.com | 7.43% | 206.92x |
| bravocompanyusa.com | 1.69% | 206.58x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 5.85% | 72.85x |
| Gun Enthusiast - Rifles & Ammo | 41.85% | 66.92x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.34% | 56.75x |
| Airsoft & Paintball Equipment | 0.63% | 54.90x |
| Hunting | 19.28% | 45.02x |
| Texas Off-Roading | 0.06% | 40.34x |
| Survival Guides | 0.42% | 30.65x |
| Fishing | 6.93% | 28.94x |
| Construction Apparel | 0.57% | 28.31x |
| Right Wing Blogs - Political Activism | 0.23% | 27.99x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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