Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 2.6 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 68.65% 35.68x
Hunters 50.89% 27.79x
Outdoors Enthusiasts 41.48% 22.97x
Blades and Hunting Knife Shoppers 39.17% 22.28x
Archery Enthusiasts 31.95% 19.26x
Off the Grid Living Enthusiasts 30.00% 19.16x
Model Aircraft and Rocket Hobbyists 31.41% 16.61x
Marines 21.40% 15.19x
Quads and ATV Enthusiasts 29.64% 14.93x
Law Enforcement Officers 23.68% 14.39x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Buckle.

Location Composition Index
Buckle 0.18% 1.11x
Chicos 0.06% 1.06x
Mens Wearhouse 0.47% 1.05x
Jos A. Bank Clothiers 0.29% 1.04x
REI 0.01% 1.01x
Gymboree 0.05% 0.99x
Lane Bryant 0.04% 0.96x
American Eagle Outfitters 0.09% 0.94x
White House Black Market 0.18% 0.90x
Journeys 0.05% 0.90x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.78% 106.87x
rifleshootermag.com 6.58% 103.21x
gundigest.com 2.91% 102.82x
shootingtimes.com 8.31% 102.44x
gunboards.com 1.08% 101.83x
vedderholsters.com 1.82% 101.23x
marlinowners.com 2.93% 101.08x
freedommunitions.com 2.56% 100.98x
sportoptics.com 1.16% 100.82x
personaldefenseworld.com 2.16% 100.18x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 41.35% 40.29x
Police Gear 11.49% 34.50x
Hunting 16.62% 32.29x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.34% 27.69x
Survival Guides 0.72% 26.94x
Airsoft & Paintball Equipment 1.42% 25.40x
Rural Living 0.17% 18.40x
Texas Off-Roading 0.17% 16.45x
Sports - Skiing, Snowboarding 0.03% 15.94x
Fishing 7.18% 15.60x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male