Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 620.9 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 71.51% | 29.76x |
| Outdoors Enthusiasts | 71.62% | 23.41x |
| Archery Enthusiasts | 59.36% | 23.16x |
| Hunters | 58.19% | 19.49x |
| Work Boots & Safety Footwear Shoppers | 48.49% | 17.73x |
| Off the Grid Living Enthusiasts | 38.47% | 17.02x |
| Marines | 33.27% | 16.40x |
| Jeep Vehicle Shoppers | 42.00% | 15.31x |
| Ebay Shoppers | 35.05% | 14.88x |
| Xtreme Sports Fans | 41.14% | 14.39x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.41% | 1.56x |
| H&M | 0.02% | 1.36x |
| Zumiez | 0.02% | 1.06x |
| The Childrens Place | 0.04% | 1.05x |
| Journeys | 0.04% | 1.03x |
| American Eagle Outfitters | 0.02% | 0.97x |
| Lane Bryant | 0.02% | 0.95x |
| Maurices | 0.04% | 0.92x |
| Dressbarn | 0.02% | 0.88x |
| Mens Wearhouse | 0.03% | 0.85x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is americanrifleman.org.
| Website | Composition | Index |
| americanrifleman.org | 2.52% | 280.07x |
| rifleshootermag.com | 3.84% | 271.84x |
| shootingtimes.com | 5.13% | 269.85x |
| sniperforums.com | 5.92% | 267.51x |
| go2gbo.com | 8.43% | 243.11x |
| longrangehunting.com | 17.06% | 239.64x |
| gunboards.com | 9.77% | 238.97x |
| xdtalk.com | 5.99% | 235.95x |
| marlinowners.com | 10.85% | 235.61x |
| 68forums.com | 2.76% | 233.37x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 37.50% | 97.24x |
| Police Gear | 2.48% | 90.03x |
| Airsoft & Paintball Equipment | 0.24% | 66.15x |
| Hunting | 18.27% | 59.36x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 6.00% | 58.61x |
| Sports - Golf, Hunting, Fishing | 0.20% | 49.96x |
| Survival Guides | 0.37% | 37.00x |
| Construction Apparel | 0.09% | 32.81x |
| Fishing | 6.47% | 30.75x |
| Car Keys, Locks & Remotes | 0.42% | 29.49x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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