Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 1.6 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 65.01% 27.47x
Outdoors Enthusiasts 61.95% 22.12x
Hunters 56.42% 20.94x
Archery Enthusiasts 46.92% 19.15x
Off the Grid Living Enthusiasts 41.15% 17.80x
Work Boots & Safety Footwear Shoppers 42.96% 17.49x
Marines 32.84% 16.20x
Truck Shoppers 40.08% 15.20x
Blades and Hunting Knife Shoppers 53.28% 14.87x
Quads and ATV Enthusiasts 39.76% 14.85x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.70x
Carhartt 0.26% 1.54x
Maurices 0.02% 1.47x
American Eagle Outfitters 0.01% 1.46x
Lane Bryant 0.01% 1.21x
Buckle 0.01% 1.20x
The Childrens Place 0.01% 1.20x
Journeys 0.01% 1.07x
Victoria's Secret 0.01% 0.90x
Old Navy 0.01% 0.83x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is rifleshootermag.com.

Website Composition Index
rifleshootermag.com 4.51% 125.87x
dawsonprecision.com 1.44% 124.91x
weatherby.com 1.03% 124.63x
shootingtimes.com 6.09% 123.90x
faxonfirearms.com 1.67% 123.82x
coppercustom.com 1.31% 123.72x
seekinsprecision.com 1.05% 123.50x
vizardsgunsandammo.com 1.09% 123.34x
suarezinternational.com 1.40% 123.19x
eurooptic.com 5.79% 123.04x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.

Content Affinity Composition Index
Police Gear 8.37% 52.50x
Gun Enthusiast - Rifles & Ammo 42.95% 52.03x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.84% 45.37x
Airsoft & Paintball Equipment 0.89% 40.37x
Hunting 20.26% 39.98x
Texas Off-Roading 0.10% 28.45x
Rural Living 0.05% 23.80x
Survival Guides 0.43% 23.71x
Fishing 7.15% 23.56x
Trucking 8.59% 21.48x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male