Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 3 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 69.00% 31.33x
Hunters 53.59% 23.31x
Outdoors Enthusiasts 45.28% 19.14x
Blades and Hunting Knife Shoppers 41.44% 18.66x
Archery Enthusiasts 34.17% 17.11x
Off the Grid Living Enthusiasts 33.30% 14.77x
Quads and ATV Enthusiasts 30.57% 12.97x
Marines 20.11% 12.38x
Truck Shoppers 26.94% 11.87x
Jeep Vehicle Shoppers 22.99% 11.65x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.31x
Lane Bryant 0.05% 1.12x
LL Bean 0.01% 1.05x
Express Outlets 0.00% 0.98x
Belk 0.01% 0.96x
Chicos 0.04% 0.96x
Mens Wearhouse 0.20% 0.89x
Gymboree 0.02% 0.88x
Ralph Lauren 0.01% 0.87x
Columbia 0.01% 0.87x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.

Website Composition Index
sniperforums.com 1.52% 121.45x
gunboards.com 1.01% 116.10x
shootingtimes.com 8.24% 114.78x
apexgunparts.com 1.26% 114.73x
rifleshootermag.com 6.93% 114.45x
marlinowners.com 2.61% 113.66x
personaldefenseworld.com 2.79% 112.11x
rimfirecentral.com 5.09% 111.17x
xdtalk.com 1.44% 111.14x
go2gbo.com 2.03% 110.83x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 45.00% 40.08x
Police Gear 11.81% 34.14x
Hunting 17.71% 32.88x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.36% 26.98x
Airsoft & Paintball Equipment 1.41% 26.70x
Survival Guides 0.80% 26.14x
Rural Living 0.19% 17.96x
Fishing 6.86% 16.97x
Texas Off-Roading 0.16% 16.41x
Recreational Motor Sport Enthusiasts 3.67% 15.93x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male