Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 505.5 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 505.5 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 66.68% 28.07x
Outdoors Enthusiasts 66.37% 22.48x
Archery Enthusiasts 50.29% 20.98x
Hunters 55.90% 18.76x
Work Boots & Safety Footwear Shoppers 43.54% 16.44x
Off the Grid Living Enthusiasts 37.89% 16.04x
Marines 31.12% 15.19x
Jeep Vehicle Shoppers 36.38% 14.46x
Truck Shoppers 39.29% 13.86x
Tractor Shoppers 37.76% 13.53x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.86x
The Childrens Place 0.01% 1.84x
Maurices 0.01% 1.45x
Victoria's Secret 0.01% 1.24x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is americanrifleman.org.

Website Composition Index
americanrifleman.org 6.09% 178.64x
gunsandammo.com 4.51% 176.22x
shootingillustrated.com 5.30% 174.99x
sniperforums.com 4.89% 172.96x
rifleshootermag.com 5.72% 168.06x
shootingtimes.com 7.51% 167.50x
nrafamily.org 1.82% 164.07x
beretta.com 2.35% 163.76x
remington.com 4.26% 161.24x
gunboards.com 8.69% 160.52x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Police Gear.

Content Affinity Composition Index
Police Gear 3.78% 70.81x
Gun Enthusiast - Rifles & Ammo 38.77% 67.20x
Airsoft & Paintball Equipment 0.37% 52.37x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.92% 49.49x
Hunting 17.24% 44.78x
Sports - Golf, Hunting, Fishing 0.22% 32.07x
Rural Living 0.05% 30.70x
Survival Guides 0.35% 28.58x
Fishing 5.95% 27.32x
Construction Apparel 0.29% 27.15x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male