Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 2.4 Million Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 81.94% 25.11x
Hunters 60.10% 19.98x
Outdoors Enthusiasts 51.72% 16.77x
Blades and Hunting Knife Shoppers 47.21% 15.93x
Off the Grid Living Enthusiasts 37.70% 14.55x
Archery Enthusiasts 38.60% 14.06x
Model Aircraft and Rocket Hobbyists 41.19% 12.73x
Quads and ATV Enthusiasts 38.31% 11.97x
Marines 29.65% 11.92x
Law Enforcement Officers 31.54% 11.47x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Belk.

Location Composition Index
Belk 0.01% 1.34x
REI 0.02% 1.24x
Buckle 0.27% 1.20x
Mens Wearhouse 0.43% 1.05x
Dressbarn 0.04% 0.98x
Chicos 0.05% 0.96x
Jos A. Bank Clothiers 0.24% 0.96x
White House Black Market 0.27% 0.95x
Lane Bryant 0.04% 0.95x
Journeys 0.04% 0.95x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gundigest.com.

Website Composition Index
gundigest.com 2.29% 101.06x
sniperforums.com 2.27% 100.23x
rifleshootermag.com 6.27% 100.16x
vedderholsters.com 1.46% 100.08x
freedommunitions.com 2.02% 99.65x
shootingtimes.com 8.07% 99.45x
personaldefenseworld.com 1.56% 98.30x
rimfirecentral.com 5.53% 97.47x
spikestactical.com 1.05% 96.98x
marlinowners.com 3.61% 96.04x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 37.60% 40.52x
Police Gear 11.14% 33.02x
Hunting 16.79% 30.69x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.52% 27.83x
Survival Guides 0.62% 27.46x
Airsoft & Paintball Equipment 1.37% 24.61x
Rural Living 0.15% 17.48x
Texas Off-Roading 0.16% 15.76x
Fishing 7.12% 15.31x
Sports - Skiing, Snowboarding 0.03% 15.05x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male