Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 68.65% | 35.68x |
| Hunters | 50.89% | 27.79x |
| Outdoors Enthusiasts | 41.48% | 22.97x |
| Blades and Hunting Knife Shoppers | 39.17% | 22.28x |
| Archery Enthusiasts | 31.95% | 19.26x |
| Off the Grid Living Enthusiasts | 30.00% | 19.16x |
| Model Aircraft and Rocket Hobbyists | 31.41% | 16.61x |
| Marines | 21.40% | 15.19x |
| Quads and ATV Enthusiasts | 29.64% | 14.93x |
| Law Enforcement Officers | 23.68% | 14.39x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.18% | 1.11x |
| Chicos | 0.06% | 1.06x |
| Mens Wearhouse | 0.47% | 1.05x |
| Jos A. Bank Clothiers | 0.29% | 1.04x |
| REI | 0.01% | 1.01x |
| Gymboree | 0.05% | 0.99x |
| Lane Bryant | 0.04% | 0.96x |
| American Eagle Outfitters | 0.09% | 0.94x |
| White House Black Market | 0.18% | 0.90x |
| Journeys | 0.05% | 0.90x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is sniperforums.com.
| Website | Composition | Index |
| sniperforums.com | 1.78% | 106.87x |
| rifleshootermag.com | 6.58% | 103.21x |
| gundigest.com | 2.91% | 102.82x |
| shootingtimes.com | 8.31% | 102.44x |
| gunboards.com | 1.08% | 101.83x |
| vedderholsters.com | 1.82% | 101.23x |
| marlinowners.com | 2.93% | 101.08x |
| freedommunitions.com | 2.56% | 100.98x |
| sportoptics.com | 1.16% | 100.82x |
| personaldefenseworld.com | 2.16% | 100.18x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 41.35% | 40.29x |
| Police Gear | 11.49% | 34.50x |
| Hunting | 16.62% | 32.29x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.34% | 27.69x |
| Survival Guides | 0.72% | 26.94x |
| Airsoft & Paintball Equipment | 1.42% | 25.40x |
| Rural Living | 0.17% | 18.40x |
| Texas Off-Roading | 0.17% | 16.45x |
| Sports - Skiing, Snowboarding | 0.03% | 15.94x |
| Fishing | 7.18% | 15.60x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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