Explore the Gun Enthusiast - Hunting & Self Defense Audience
Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 730.1 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.
INTERESTS
The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 71.09% | 29.70x |
| Outdoors Enthusiasts | 71.48% | 22.76x |
| Archery Enthusiasts | 57.57% | 22.45x |
| Hunters | 59.00% | 19.92x |
| Work Boots & Safety Footwear Shoppers | 48.08% | 17.17x |
| Off the Grid Living Enthusiasts | 38.99% | 17.04x |
| Marines | 31.49% | 15.82x |
| Jeep Vehicle Shoppers | 39.53% | 14.85x |
| Truck Shoppers | 42.67% | 14.17x |
| Xtreme Sports Fans | 40.50% | 14.08x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.84x |
| Carhartt | 0.13% | 1.81x |
| Victoria's Secret | 0.01% | 1.58x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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WEBSITES
The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is gunsandammo.com.
| Website | Composition | Index |
| gunsandammo.com | 3.25% | 226.06x |
| americanrifleman.org | 4.20% | 225.09x |
| shootingillustrated.com | 3.66% | 223.21x |
| sniperforums.com | 5.46% | 217.67x |
| rifleshootermag.com | 4.89% | 216.57x |
| shootingtimes.com | 6.36% | 213.26x |
| beretta.com | 1.60% | 208.50x |
| remington.com | 2.93% | 207.99x |
| gunmagwarehouse.com | 2.03% | 206.53x |
| grabagun.com | 1.61% | 205.68x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Rifles & Ammo | 39.75% | 79.86x |
| Police Gear | 3.01% | 78.25x |
| Airsoft & Paintball Equipment | 0.28% | 56.11x |
| Hunting | 17.50% | 53.56x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.41% | 52.48x |
| Sports - Golf, Hunting, Fishing | 0.19% | 37.59x |
| Survival Guides | 0.39% | 36.08x |
| Construction Apparel | 0.16% | 30.76x |
| Hobby Drones & Remote-Controlled Cars | 0.20% | 29.46x |
| Fishing | 6.49% | 28.96x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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