Dstillery Audiences

GUN ENTHUSIAST - HUNTING & SELF DEFENSE

Audience Size: 620.9 Thousand Devices

Explore the Gun Enthusiast - Hunting & Self Defense Audience

Below you'll find more information about the Gun Enthusiast - Hunting & Self Defense audience, broken down in different categories based on their digital and physical behaviors. These are 620.9 thousand unique devices whose actions qualify for the Gun Enthusiast - Hunting & Self Defense audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Hunting & Self Defense audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Hunting & Self Defense audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 71.51% 29.76x
Outdoors Enthusiasts 71.62% 23.41x
Archery Enthusiasts 59.36% 23.16x
Hunters 58.19% 19.49x
Work Boots & Safety Footwear Shoppers 48.49% 17.73x
Off the Grid Living Enthusiasts 38.47% 17.02x
Marines 33.27% 16.40x
Jeep Vehicle Shoppers 42.00% 15.31x
Ebay Shoppers 35.05% 14.88x
Xtreme Sports Fans 41.14% 14.39x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Hunting & Self Defense audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Hunting & Self Defense audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.56x
H&M 0.02% 1.36x
Zumiez 0.02% 1.06x
The Childrens Place 0.04% 1.05x
Journeys 0.04% 1.03x
American Eagle Outfitters 0.02% 0.97x
Lane Bryant 0.02% 0.95x
Maurices 0.04% 0.92x
Dressbarn 0.02% 0.88x
Mens Wearhouse 0.03% 0.85x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Hunting & Self Defense audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Hunting & Self Defense audience is americanrifleman.org.

Website Composition Index
americanrifleman.org 2.52% 280.07x
rifleshootermag.com 3.84% 271.84x
shootingtimes.com 5.13% 269.85x
sniperforums.com 5.92% 267.51x
go2gbo.com 8.43% 243.11x
longrangehunting.com 17.06% 239.64x
gunboards.com 9.77% 238.97x
xdtalk.com 5.99% 235.95x
marlinowners.com 10.85% 235.61x
68forums.com 2.76% 233.37x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Hunting & Self Defense audience is Gun Enthusiast - Rifles & Ammo.

Content Affinity Composition Index
Gun Enthusiast - Rifles & Ammo 37.50% 97.24x
Police Gear 2.48% 90.03x
Airsoft & Paintball Equipment 0.24% 66.15x
Hunting 18.27% 59.36x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.00% 58.61x
Sports - Golf, Hunting, Fishing 0.20% 49.96x
Survival Guides 0.37% 37.00x
Construction Apparel 0.09% 32.81x
Fishing 6.47% 30.75x
Car Keys, Locks & Remotes 0.42% 29.49x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Hunting & Self Defense audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Hunting & Self Defense audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Hunting & Self Defense audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male