Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.2 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 91.74% 28.11x
Hunters 70.56% 23.46x
Outdoors Enthusiasts 70.16% 22.74x
Blades and Hunting Knife Shoppers 65.51% 22.11x
Off the Grid Living Enthusiasts 52.47% 20.25x
Archery Enthusiasts 53.76% 19.58x
Model Aircraft and Rocket Hobbyists 57.31% 17.71x
Quads and ATV Enthusiasts 51.71% 16.16x
Power Tools Shoppers 44.46% 15.88x
Truck Shoppers 48.24% 15.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Buckle.

Location Composition Index
Buckle 0.30% 1.29x
Belk 0.01% 1.21x
REI 0.02% 1.16x
Mens Wearhouse 0.46% 1.07x
White House Black Market 0.29% 0.98x
Talbots 0.04% 0.97x
Jos A. Bank Clothiers 0.24% 0.96x
Lane Bryant 0.04% 0.95x
Old Navy 0.08% 0.91x
Chicos 0.05% 0.90x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is tomstactical.com.

Website Composition Index
tomstactical.com 1.24% 211.54x
apexgunparts.com 1.65% 210.66x
guntecusa.com 1.02% 208.25x
redbarnarmory.com 1.45% 206.71x
outdoorsportsusa.com 1.42% 206.52x
daytonatactical.com 1.42% 205.08x
polymer80.com 1.95% 204.06x
hogueinc.com 1.18% 203.10x
manventureoutpost.com 1.67% 203.00x
odinworks.com 2.71% 202.16x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 17.91% 53.10x
Hunting 23.84% 43.57x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 11.60% 42.90x
Airsoft & Paintball Equipment 2.26% 40.66x
Gun Enthusiast - Hunting & Self Defense 73.94% 40.52x
Survival Guides 0.91% 40.37x
Rural Living 0.26% 31.06x
Sports - Skiing, Snowboarding 0.05% 25.90x
Texas Off-Roading 0.25% 25.24x
Home Improvement Contractor 1.93% 22.52x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male