Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 91.74% | 28.11x |
| Hunters | 70.56% | 23.46x |
| Outdoors Enthusiasts | 70.16% | 22.74x |
| Blades and Hunting Knife Shoppers | 65.51% | 22.11x |
| Off the Grid Living Enthusiasts | 52.47% | 20.25x |
| Archery Enthusiasts | 53.76% | 19.58x |
| Model Aircraft and Rocket Hobbyists | 57.31% | 17.71x |
| Quads and ATV Enthusiasts | 51.71% | 16.16x |
| Power Tools Shoppers | 44.46% | 15.88x |
| Truck Shoppers | 48.24% | 15.58x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.30% | 1.29x |
| Belk | 0.01% | 1.21x |
| REI | 0.02% | 1.16x |
| Mens Wearhouse | 0.46% | 1.07x |
| White House Black Market | 0.29% | 0.98x |
| Talbots | 0.04% | 0.97x |
| Jos A. Bank Clothiers | 0.24% | 0.96x |
| Lane Bryant | 0.04% | 0.95x |
| Old Navy | 0.08% | 0.91x |
| Chicos | 0.05% | 0.90x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is tomstactical.com.
| Website | Composition | Index |
| tomstactical.com | 1.24% | 211.54x |
| apexgunparts.com | 1.65% | 210.66x |
| guntecusa.com | 1.02% | 208.25x |
| redbarnarmory.com | 1.45% | 206.71x |
| outdoorsportsusa.com | 1.42% | 206.52x |
| daytonatactical.com | 1.42% | 205.08x |
| polymer80.com | 1.95% | 204.06x |
| hogueinc.com | 1.18% | 203.10x |
| manventureoutpost.com | 1.67% | 203.00x |
| odinworks.com | 2.71% | 202.16x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 17.91% | 53.10x |
| Hunting | 23.84% | 43.57x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 11.60% | 42.90x |
| Airsoft & Paintball Equipment | 2.26% | 40.66x |
| Gun Enthusiast - Hunting & Self Defense | 73.94% | 40.52x |
| Survival Guides | 0.91% | 40.37x |
| Rural Living | 0.26% | 31.06x |
| Sports - Skiing, Snowboarding | 0.05% | 25.90x |
| Texas Off-Roading | 0.25% | 25.24x |
| Home Improvement Contractor | 1.93% | 22.52x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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