Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 2.2 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 75.93% 32.82x
Hunters 52.73% 24.53x
Outdoors Enthusiasts 50.81% 22.96x
Archery Enthusiasts 41.75% 20.51x
Off the Grid Living Enthusiasts 36.39% 16.07x
Quads and ATV Enthusiasts 33.41% 14.72x
Truck Shoppers 29.01% 13.68x
Xtreme Sports Fans 28.11% 13.34x
Power Tools Shoppers 25.38% 13.30x
Jeep Vehicle Shoppers 24.16% 12.70x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.39x
Belk 0.02% 1.15x
Express Outlets 0.00% 1.09x
Dressbarn 0.04% 1.02x
Eddie Bauer 0.01% 0.97x
Columbia 0.01% 0.88x
Old Navy 0.05% 0.88x
Aeropostale 0.03% 0.83x
Chicos 0.04% 0.82x
American Eagle Outfitters 0.04% 0.78x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is rockyourglock.com.

Website Composition Index
rockyourglock.com 1.01% 158.56x
iammo.com 1.78% 157.97x
apexgunparts.com 2.34% 157.39x
griffinarmament.com 1.03% 156.21x
surplusammo.com 4.41% 155.50x
wingtactical.com 4.21% 155.01x
hogueinc.com 1.71% 154.61x
righttobear.com 3.62% 153.88x
radicalfirearms.com 1.35% 153.06x
redbarnarmory.com 1.37% 152.71x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 13.96% 38.37x
Gun Enthusiast - Hunting & Self Defense 63.50% 35.29x
Hunting 22.53% 33.43x
Airsoft & Paintball Equipment 1.92% 31.27x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 9.32% 29.26x
Survival Guides 0.96% 25.70x
Rural Living 0.27% 20.79x
Texas Off-Roading 0.21% 19.82x
Fishing 8.61% 18.28x
Recreational Motor Sport Enthusiasts 4.43% 17.19x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male