Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 764 Thousand Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 764 thousand unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 77.89% 26.12x
Outdoors Enthusiasts 67.83% 20.22x
Archery Enthusiasts 57.09% 19.91x
Hunters 53.64% 17.11x
Off the Grid Living Enthusiasts 45.03% 16.90x
Work Boots & Safety Footwear Shoppers 51.68% 16.06x
Used Compact Pickup Intenders 36.07% 15.05x
Truck Shoppers 46.37% 14.42x
Xtreme Sports Fans 45.22% 13.92x
Blades and Hunting Knife Shoppers 60.12% 13.92x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.59x
Mens Wearhouse 0.02% 1.34x
Maurices 0.02% 1.28x
Chicos 0.01% 1.09x
Journeys 0.02% 1.01x
Lane Bryant 0.01% 0.95x
Old Navy 0.01% 0.75x
Victoria's Secret 0.01% 0.74x
Topshop 0.01% 0.61x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is ar15part.com.

Website Composition Index
ar15part.com 1.70% 193.54x
surplusammo.com 2.48% 192.85x
righttobear.com 2.53% 192.63x
dawsonprecision.com 1.81% 192.10x
wingtactical.com 2.56% 191.89x
suarezinternational.com 1.76% 191.89x
eabco.net 1.63% 188.16x
shopwilsoncombat.com 3.09% 187.84x
preppergunshop.com 4.29% 187.22x
seekinsprecision.com 1.30% 186.77x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 9.18% 63.27x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 6.67% 52.46x
Gun Enthusiast - Hunting & Self Defense 61.37% 50.00x
Airsoft & Paintball Equipment 0.93% 49.31x
Hunting 20.45% 38.47x
Texas Off-Roading 0.10% 37.44x
Hobby Drones & Remote-Controlled Cars 0.86% 25.68x
Construction Apparel 0.99% 24.72x
Trucking 9.64% 22.55x
Fishing 7.78% 22.31x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male