Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.5 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 82.15% 42.70x
Hunters 60.20% 32.88x
Outdoors Enthusiasts 56.93% 31.53x
Blades and Hunting Knife Shoppers 53.44% 30.39x
Archery Enthusiasts 44.35% 26.74x
Off the Grid Living Enthusiasts 40.36% 25.77x
Model Aircraft and Rocket Hobbyists 42.73% 22.60x
Quads and ATV Enthusiasts 39.38% 19.84x
Power Tools Shoppers 32.32% 19.01x
Truck Shoppers 34.98% 18.66x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.68x
REI 0.02% 1.21x
Belk 0.01% 1.19x
Buckle 0.18% 1.14x
Mens Wearhouse 0.47% 1.05x
American Eagle Outfitters 0.10% 1.04x
Jos A. Bank Clothiers 0.28% 1.00x
Chicos 0.06% 0.99x
Gymboree 0.05% 0.96x
Journeys 0.05% 0.96x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.

Website Composition Index
apexgunparts.com 1.75% 190.67x
redbarnarmory.com 1.52% 186.51x
outdoorsportsusa.com 1.56% 185.86x
iammo.com 2.36% 184.70x
daytonatactical.com 1.58% 184.39x
polymer80.com 2.18% 182.93x
hogueinc.com 1.30% 182.63x
griffinarmament.com 1.74% 182.47x
manventureoutpost.com 1.76% 181.68x
wingtactical.com 5.71% 181.65x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 16.72% 50.22x
Hunting 22.44% 43.60x
Gun Enthusiast - Hunting & Self Defense 71.64% 40.29x
Airsoft & Paintball Equipment 2.17% 38.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 11.60% 38.50x
Survival Guides 0.96% 36.07x
Rural Living 0.27% 28.48x
Texas Off-Roading 0.25% 24.84x
Sports - Skiing, Snowboarding 0.04% 24.46x
Fishing 9.58% 20.80x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male