Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 621.9 thousand unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 84.28% | 28.13x |
| Archery Enthusiasts | 64.81% | 21.41x |
| Outdoors Enthusiasts | 73.91% | 21.02x |
| Used Compact Pickup Intenders | 43.50% | 19.45x |
| Work Boots & Safety Footwear Shoppers | 58.11% | 17.46x |
| Off the Grid Living Enthusiasts | 51.37% | 17.39x |
| Hunters | 58.49% | 16.29x |
| Xtreme Sports Fans | 51.29% | 15.42x |
| Jeep Vehicle Shoppers | 47.98% | 15.36x |
| Blades and Hunting Knife Shoppers | 58.14% | 15.25x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.72x |
| Maurices | 0.03% | 1.55x |
| Carhartt | 0.24% | 1.48x |
| Banana Republic | 0.01% | 1.22x |
| Buckle | 0.01% | 1.12x |
| Victoria's Secret | 0.02% | 1.07x |
| Mens Wearhouse | 0.01% | 1.00x |
| Old Navy | 0.02% | 0.99x |
| The Childrens Place | 0.01% | 0.87x |
| Journeys | 0.01% | 0.67x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is preppergunshop.com.
| Website | Composition | Index |
| preppergunshop.com | 3.14% | 312.71x |
| outdoorlimited.com | 3.67% | 307.38x |
| kygunco.com | 3.04% | 302.53x |
| mcarbo.com | 2.92% | 297.51x |
| armsunlimited.com | 3.34% | 294.68x |
| bravocompanyusa.com | 2.40% | 294.17x |
| armslist.com | 3.99% | 292.19x |
| grabagun.com | 7.90% | 288.28x |
| cdnnsports.com | 3.50% | 273.61x |
| theakforum.net | 3.78% | 272.66x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 7.28% | 86.71x |
| Gun Enthusiast - Hunting & Self Defense | 60.16% | 65.82x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 6.29% | 65.61x |
| Airsoft & Paintball Equipment | 0.77% | 64.02x |
| Hunting | 20.10% | 45.97x |
| Construction Apparel | 0.73% | 34.30x |
| Hobby Drones & Remote-Controlled Cars | 0.66% | 33.29x |
| Sports - Golf, Hunting, Fishing | 0.28% | 30.99x |
| Fishing | 7.45% | 29.97x |
| Survival Guides | 0.41% | 28.53x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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