Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 80.23% | 41.32x |
| Hunters | 58.61% | 31.34x |
| Outdoors Enthusiasts | 56.44% | 29.00x |
| Blades and Hunting Knife Shoppers | 51.75% | 28.72x |
| Archery Enthusiasts | 44.09% | 25.80x |
| Off the Grid Living Enthusiasts | 38.92% | 23.30x |
| Model Aircraft and Rocket Hobbyists | 39.06% | 21.48x |
| Quads and ATV Enthusiasts | 37.84% | 18.46x |
| Power Tools Shoppers | 28.94% | 18.02x |
| Metal Detecting Enthusiasts | 27.62% | 17.58x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.35% | 1.00x |
| Jos A. Bank Clothiers | 0.20% | 0.92x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.
| Website | Composition | Index |
| apexgunparts.com | 1.87% | 186.24x |
| iammo.com | 2.23% | 182.90x |
| redbarnarmory.com | 1.53% | 182.75x |
| outdoorsportsusa.com | 1.72% | 181.39x |
| griffinarmament.com | 1.45% | 180.98x |
| wingtactical.com | 5.25% | 180.78x |
| daytonatactical.com | 1.71% | 180.03x |
| surplusammo.com | 5.62% | 179.82x |
| righttobear.com | 4.95% | 179.38x |
| hogueinc.com | 1.38% | 178.42x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 15.72% | 46.55x |
| Hunting | 21.92% | 41.06x |
| Gun Enthusiast - Hunting & Self Defense | 69.47% | 39.30x |
| Airsoft & Paintball Equipment | 2.02% | 36.60x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 11.14% | 34.71x |
| Fishing | 8.81% | 20.64x |
| Recreational Motor Sport Enthusiasts | 4.86% | 19.58x |
| Home Improvement Contractor | 2.19% | 19.17x |
| Construction Apparel | 2.67% | 18.83x |
| Trucking | 12.66% | 18.19x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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