Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 81.26% | 49.46x |
| Archery Enthusiasts | 73.08% | 36.51x |
| Outdoors Enthusiasts | 79.05% | 35.80x |
| Ebay Shoppers | 52.64% | 30.00x |
| Marines | 30.32% | 25.26x |
| Off the Grid Living Enthusiasts | 39.52% | 24.34x |
| Leather Goods Shoppers | 65.42% | 22.51x |
| Subaru Vehicle Shoppers | 30.32% | 22.29x |
| Competitive Car Brand Shoppers | 58.94% | 22.25x |
| Wood Carving Enthusiasts | 39.35% | 21.38x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 2.03x |
| Gap | 0.01% | 1.92x |
| Dressbarn | 0.02% | 1.90x |
| Lululemon | 0.02% | 1.86x |
| H&M | 0.02% | 1.83x |
| Eddie Bauer | 0.01% | 1.78x |
| LOFT | 0.02% | 1.77x |
| American Eagle Outfitters | 0.01% | 1.59x |
| Zumiez | 0.03% | 1.58x |
| Mens Wearhouse | 0.02% | 1.55x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is sportsmansguide.com.
| Website | Composition | Index |
| sportsmansguide.com | 55.67% | 596.57x |
| eurooptic.com | 34.05% | 350.67x |
| silencershop.com | 29.30% | 336.83x |
| thefirearmblog.com | 38.18% | 306.77x |
| 24hourcampfire.com | 25.66% | 294.34x |
| classicfirearms.com | 52.80% | 255.41x |
| ammoland.com | 40.89% | 253.99x |
| ammoseek.com | 53.26% | 200.12x |
| rokslide.com | 14.03% | 145.85x |
| thehighroad.org | 37.64% | 144.88x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Gun Enthusiast - Hunting & Self Defense.
| Content Affinity | Composition | Index |
| Gun Enthusiast - Hunting & Self Defense | 73.19% | 172.37x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 7.02% | 153.82x |
| Hunting | 19.79% | 80.74x |
| Fishing | 7.09% | 42.64x |
| Power Tools | 2.18% | 39.01x |
| Trucking | 2.92% | 38.51x |
| Recreational Motor Sport Enthusiasts | 3.19% | 30.57x |
| Bags & Luggage | 1.41% | 28.59x |
| US Military Cluster | 1.68% | 26.62x |
| Garden Power Equipment | 4.67% | 24.56x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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