Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 95.40% | 32.93x |
| Getting Off the Grid Travelers | 75.31% | 31.30x |
| Outdoors Enthusiasts | 68.20% | 25.56x |
| Archery Enthusiasts | 53.60% | 23.41x |
| Hunters | 59.93% | 23.20x |
| Off the Grid Living Enthusiasts | 46.59% | 21.28x |
| Blades and Hunting Knife Shoppers | 71.18% | 20.87x |
| Work Boots & Safety Footwear Shoppers | 49.45% | 18.95x |
| Model Aircraft and Rocket Hobbyists | 56.64% | 17.17x |
| Truck Shoppers | 44.34% | 17.11x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.78x |
| Zumiez | 0.01% | 1.57x |
| Buckle | 0.01% | 1.39x |
| Maurices | 0.01% | 1.33x |
| Chicos | 0.01% | 1.17x |
| Mens Wearhouse | 0.02% | 0.91x |
| Victoria's Secret | 0.01% | 0.83x |
| Topshop | 0.01% | 0.61x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is odinworks.com.
| Website | Composition | Index |
| odinworks.com | 1.75% | 183.11x |
| griffinarmament.com | 1.41% | 182.13x |
| righttobear.com | 4.09% | 181.38x |
| iammo.com | 1.58% | 181.01x |
| ar15part.com | 2.71% | 180.72x |
| dawsonprecision.com | 2.93% | 180.32x |
| wingtactical.com | 4.29% | 180.05x |
| surplusammo.com | 4.14% | 179.90x |
| agencyarms.com | 1.05% | 179.60x |
| suarezinternational.com | 2.91% | 178.99x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 13.42% | 64.56x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.26% | 54.31x |
| Gun Enthusiast - Hunting & Self Defense | 66.89% | 52.69x |
| Airsoft & Paintball Equipment | 1.47% | 50.76x |
| Hunting | 24.75% | 43.58x |
| Texas Off-Roading | 0.18% | 36.34x |
| Rural Living | 0.10% | 34.89x |
| Survival Guides | 0.50% | 30.93x |
| Fishing | 8.25% | 28.26x |
| Recreational Motor Sport Enthusiasts | 3.85% | 24.95x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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