Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 2.1 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 78.49% 33.82x
Hunters 54.31% 25.37x
Outdoors Enthusiasts 53.73% 23.28x
Archery Enthusiasts 42.78% 21.03x
Off the Grid Living Enthusiasts 38.98% 16.58x
Quads and ATV Enthusiasts 35.35% 14.85x
Truck Shoppers 30.52% 13.93x
Xtreme Sports Fans 28.33% 13.37x
Metal Detecting Enthusiasts 28.05% 12.97x
Jeep Vehicle Shoppers 26.05% 12.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.29x
Columbia 0.01% 1.27x
Journeys 0.02% 1.19x
Belk 0.01% 1.13x
Eddie Bauer 0.01% 1.07x
REI 0.01% 1.05x
Zumiez 0.02% 0.96x
Aeropostale 0.02% 0.96x
Gymboree 0.02% 0.89x
Lane Bryant 0.03% 0.86x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is operationparts.com.

Website Composition Index
operationparts.com 0.58% 183.52x
tomstactical.com 1.01% 183.47x
lonewolfdist.com 0.63% 183.16x
primaryarms.com 0.60% 182.98x
k-var.com 0.85% 179.97x
iammo.com 1.80% 179.20x
rockyourglock.com 1.35% 178.34x
jgsales.com 0.44% 178.17x
griffinarmament.com 1.08% 177.84x
odinworks.com 1.76% 177.62x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 14.50% 42.54x
Gun Enthusiast - Hunting & Self Defense 63.91% 39.53x
Hunting 22.13% 35.63x
Airsoft & Paintball Equipment 1.96% 34.25x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 8.96% 33.56x
Survival Guides 1.04% 28.26x
Rural Living 0.27% 21.72x
Texas Off-Roading 0.19% 19.19x
Fishing 9.44% 18.67x
Recreational Motor Sport Enthusiasts 4.84% 17.78x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000