Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.1 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 74.83% 29.54x
Outdoors Enthusiasts 65.68% 23.50x
Archery Enthusiasts 54.93% 20.98x
Hunters 54.60% 19.40x
Off the Grid Living Enthusiasts 46.10% 18.07x
Blades and Hunting Knife Shoppers 64.61% 18.06x
Work Boots & Safety Footwear Shoppers 49.04% 17.52x
Model Aircraft and Rocket Hobbyists 51.67% 16.01x
Truck Shoppers 44.99% 15.57x
Jeep Vehicle Shoppers 41.84% 15.40x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Express.

Location Composition Index
Express 0.01% 1.77x
American Eagle Outfitters 0.01% 1.57x
Gap 0.01% 1.55x
Carhartt 0.27% 1.48x
Maurices 0.02% 1.31x
Mens Wearhouse 0.02% 1.26x
The Childrens Place 0.01% 1.02x
Journeys 0.01% 0.92x
Victoria's Secret 0.01% 0.83x
Topshop 0.01% 0.61x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is odinworks.com.

Website Composition Index
odinworks.com 1.31% 188.27x
griffinarmament.com 1.06% 187.19x
ar15part.com 2.04% 186.75x
righttobear.com 3.04% 186.67x
surplusammo.com 3.08% 185.46x
iammo.com 1.19% 185.39x
dawsonprecision.com 2.19% 185.37x
wingtactical.com 3.12% 185.35x
suarezinternational.com 2.15% 184.31x
kakindustry.com 1.23% 183.64x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 10.57% 65.61x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.13% 55.12x
Gun Enthusiast - Hunting & Self Defense 63.18% 52.04x
Airsoft & Paintball Equipment 1.13% 50.95x
Hunting 21.64% 42.48x
Texas Off-Roading 0.14% 37.02x
Rural Living 0.05% 27.41x
Construction Apparel 1.26% 25.63x
Fishing 7.73% 25.58x
Hobby Drones & Remote-Controlled Cars 0.99% 25.11x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male