Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 2 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 79.29% 35.82x
Hunters 58.36% 25.25x
Outdoors Enthusiasts 56.51% 23.77x
Blades and Hunting Knife Shoppers 52.34% 23.44x
Archery Enthusiasts 44.58% 22.21x
Off the Grid Living Enthusiasts 39.79% 17.57x
Quads and ATV Enthusiasts 37.49% 15.82x
Truck Shoppers 33.47% 14.67x
Jeep Vehicle Shoppers 28.35% 14.29x
Welding Tools and Supplies Shoppers 31.77% 14.29x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.27x
LL Bean 0.01% 1.12x
Lane Bryant 0.05% 1.03x
Free People 0.02% 1.00x
REI 0.02% 1.00x
Belk 0.01% 0.99x
Chicos 0.04% 0.97x
Dressbarn 0.04% 0.96x
Mens Wearhouse 0.21% 0.93x
Gymboree 0.03% 0.91x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.

Website Composition Index
apexgunparts.com 1.95% 182.36x
iammo.com 1.95% 181.52x
griffinarmament.com 1.17% 178.98x
redbarnarmory.com 1.46% 178.40x
wingtactical.com 4.74% 178.36x
surplusammo.com 5.00% 177.23x
daytonatactical.com 1.86% 177.13x
hogueinc.com 1.44% 177.03x
righttobear.com 4.33% 176.12x
radicalfirearms.com 1.53% 175.50x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 15.18% 43.89x
Hunting 21.69% 40.28x
Gun Enthusiast - Hunting & Self Defense 66.93% 40.08x
Airsoft & Paintball Equipment 1.92% 36.39x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 10.43% 33.65x
Survival Guides 0.92% 30.28x
Rural Living 0.26% 24.52x
Texas Off-Roading 0.21% 21.72x
Fishing 8.51% 21.03x
Recreational Motor Sport Enthusiasts 4.58% 19.86x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male