Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.3 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 94.37% 28.30x
Getting Off the Grid Travelers 79.08% 26.26x
Outdoors Enthusiasts 72.88% 21.82x
Hunters 67.95% 21.73x
Archery Enthusiasts 55.43% 20.04x
Blades and Hunting Knife Shoppers 65.49% 20.03x
Off the Grid Living Enthusiasts 52.63% 18.54x
Model Aircraft and Rocket Hobbyists 59.03% 16.98x
Quads and ATV Enthusiasts 49.41% 16.07x
Truck Shoppers 47.61% 15.40x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.66x
Belk 0.01% 1.51x
REI 0.01% 1.07x
Buckle 0.04% 1.02x
Lane Bryant 0.03% 0.97x
Journeys 0.07% 0.96x
Chicos 0.03% 0.93x
Dressbarn 0.02% 0.92x
Jos A. Bank Clothiers 0.03% 0.84x
Mens Wearhouse 0.04% 0.80x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is polymer80.com.

Website Composition Index
polymer80.com 1.15% 191.61x
odinworks.com 2.43% 189.34x
iammo.com 2.16% 188.33x
griffinarmament.com 1.90% 188.29x
righttobear.com 5.61% 187.36x
surplusammo.com 5.68% 186.30x
wingtactical.com 5.98% 185.26x
ar15part.com 3.65% 184.75x
oakhillguns.com 1.21% 184.49x
radicalfirearms.com 1.65% 183.76x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 16.42% 55.23x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.40% 46.90x
Gun Enthusiast - Hunting & Self Defense 71.33% 46.11x
Airsoft & Paintball Equipment 1.88% 43.05x
Survival Guides 0.60% 39.80x
Hunting 26.45% 39.03x
Rural Living 0.16% 32.36x
Texas Off-Roading 0.21% 29.65x
Fishing 9.35% 26.22x
Home Improvement Contractor 0.80% 23.53x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male