Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 74.83% | 29.54x |
| Outdoors Enthusiasts | 65.68% | 23.50x |
| Archery Enthusiasts | 54.93% | 20.98x |
| Hunters | 54.60% | 19.40x |
| Off the Grid Living Enthusiasts | 46.10% | 18.07x |
| Blades and Hunting Knife Shoppers | 64.61% | 18.06x |
| Work Boots & Safety Footwear Shoppers | 49.04% | 17.52x |
| Model Aircraft and Rocket Hobbyists | 51.67% | 16.01x |
| Truck Shoppers | 44.99% | 15.57x |
| Jeep Vehicle Shoppers | 41.84% | 15.40x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 1.77x |
| American Eagle Outfitters | 0.01% | 1.57x |
| Gap | 0.01% | 1.55x |
| Carhartt | 0.27% | 1.48x |
| Maurices | 0.02% | 1.31x |
| Mens Wearhouse | 0.02% | 1.26x |
| The Childrens Place | 0.01% | 1.02x |
| Journeys | 0.01% | 0.92x |
| Victoria's Secret | 0.01% | 0.83x |
| Topshop | 0.01% | 0.61x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is odinworks.com.
| Website | Composition | Index |
| odinworks.com | 1.31% | 188.27x |
| griffinarmament.com | 1.06% | 187.19x |
| ar15part.com | 2.04% | 186.75x |
| righttobear.com | 3.04% | 186.67x |
| surplusammo.com | 3.08% | 185.46x |
| iammo.com | 1.19% | 185.39x |
| dawsonprecision.com | 2.19% | 185.37x |
| wingtactical.com | 3.12% | 185.35x |
| suarezinternational.com | 2.15% | 184.31x |
| kakindustry.com | 1.23% | 183.64x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 10.57% | 65.61x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 7.13% | 55.12x |
| Gun Enthusiast - Hunting & Self Defense | 63.18% | 52.04x |
| Airsoft & Paintball Equipment | 1.13% | 50.95x |
| Hunting | 21.64% | 42.48x |
| Texas Off-Roading | 0.14% | 37.02x |
| Rural Living | 0.05% | 27.41x |
| Construction Apparel | 1.26% | 25.63x |
| Fishing | 7.73% | 25.58x |
| Hobby Drones & Remote-Controlled Cars | 0.99% | 25.11x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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