Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.7 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 80.23% 41.32x
Hunters 58.61% 31.34x
Outdoors Enthusiasts 56.44% 29.00x
Blades and Hunting Knife Shoppers 51.75% 28.72x
Archery Enthusiasts 44.09% 25.80x
Off the Grid Living Enthusiasts 38.92% 23.30x
Model Aircraft and Rocket Hobbyists 39.06% 21.48x
Quads and ATV Enthusiasts 37.84% 18.46x
Power Tools Shoppers 28.94% 18.02x
Metal Detecting Enthusiasts 27.62% 17.58x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 1.00x
Jos A. Bank Clothiers 0.20% 0.92x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.

Website Composition Index
apexgunparts.com 1.87% 186.24x
iammo.com 2.23% 182.90x
redbarnarmory.com 1.53% 182.75x
outdoorsportsusa.com 1.72% 181.39x
griffinarmament.com 1.45% 180.98x
wingtactical.com 5.25% 180.78x
daytonatactical.com 1.71% 180.03x
surplusammo.com 5.62% 179.82x
righttobear.com 4.95% 179.38x
hogueinc.com 1.38% 178.42x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 15.72% 46.55x
Hunting 21.92% 41.06x
Gun Enthusiast - Hunting & Self Defense 69.47% 39.30x
Airsoft & Paintball Equipment 2.02% 36.60x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 11.14% 34.71x
Fishing 8.81% 20.64x
Recreational Motor Sport Enthusiasts 4.86% 19.58x
Home Improvement Contractor 2.19% 19.17x
Construction Apparel 2.67% 18.83x
Trucking 12.66% 18.19x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male