Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.2 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 95.40% 32.93x
Getting Off the Grid Travelers 75.31% 31.30x
Outdoors Enthusiasts 68.20% 25.56x
Archery Enthusiasts 53.60% 23.41x
Hunters 59.93% 23.20x
Off the Grid Living Enthusiasts 46.59% 21.28x
Blades and Hunting Knife Shoppers 71.18% 20.87x
Work Boots & Safety Footwear Shoppers 49.45% 18.95x
Model Aircraft and Rocket Hobbyists 56.64% 17.17x
Truck Shoppers 44.34% 17.11x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.78x
Zumiez 0.01% 1.57x
Buckle 0.01% 1.39x
Maurices 0.01% 1.33x
Chicos 0.01% 1.17x
Mens Wearhouse 0.02% 0.91x
Victoria's Secret 0.01% 0.83x
Topshop 0.01% 0.61x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is odinworks.com.

Website Composition Index
odinworks.com 1.75% 183.11x
griffinarmament.com 1.41% 182.13x
righttobear.com 4.09% 181.38x
iammo.com 1.58% 181.01x
ar15part.com 2.71% 180.72x
dawsonprecision.com 2.93% 180.32x
wingtactical.com 4.29% 180.05x
surplusammo.com 4.14% 179.90x
agencyarms.com 1.05% 179.60x
suarezinternational.com 2.91% 178.99x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 13.42% 64.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.26% 54.31x
Gun Enthusiast - Hunting & Self Defense 66.89% 52.69x
Airsoft & Paintball Equipment 1.47% 50.76x
Hunting 24.75% 43.58x
Texas Off-Roading 0.18% 36.34x
Rural Living 0.10% 34.89x
Survival Guides 0.50% 30.93x
Fishing 8.25% 28.26x
Recreational Motor Sport Enthusiasts 3.85% 24.95x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male