Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 78.49% | 33.82x |
| Hunters | 54.31% | 25.37x |
| Outdoors Enthusiasts | 53.73% | 23.28x |
| Archery Enthusiasts | 42.78% | 21.03x |
| Off the Grid Living Enthusiasts | 38.98% | 16.58x |
| Quads and ATV Enthusiasts | 35.35% | 14.85x |
| Truck Shoppers | 30.52% | 13.93x |
| Xtreme Sports Fans | 28.33% | 13.37x |
| Metal Detecting Enthusiasts | 28.05% | 12.97x |
| Jeep Vehicle Shoppers | 26.05% | 12.58x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.23% | 1.29x |
| Columbia | 0.01% | 1.27x |
| Journeys | 0.02% | 1.19x |
| Belk | 0.01% | 1.13x |
| Eddie Bauer | 0.01% | 1.07x |
| REI | 0.01% | 1.05x |
| Zumiez | 0.02% | 0.96x |
| Aeropostale | 0.02% | 0.96x |
| Gymboree | 0.02% | 0.89x |
| Lane Bryant | 0.03% | 0.86x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is operationparts.com.
| Website | Composition | Index |
| operationparts.com | 0.58% | 183.52x |
| tomstactical.com | 1.01% | 183.47x |
| lonewolfdist.com | 0.63% | 183.16x |
| primaryarms.com | 0.60% | 182.98x |
| k-var.com | 0.85% | 179.97x |
| iammo.com | 1.80% | 179.20x |
| rockyourglock.com | 1.35% | 178.34x |
| jgsales.com | 0.44% | 178.17x |
| griffinarmament.com | 1.08% | 177.84x |
| odinworks.com | 1.76% | 177.62x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 14.50% | 42.54x |
| Gun Enthusiast - Hunting & Self Defense | 63.91% | 39.53x |
| Hunting | 22.13% | 35.63x |
| Airsoft & Paintball Equipment | 1.96% | 34.25x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 8.96% | 33.56x |
| Survival Guides | 1.04% | 28.26x |
| Rural Living | 0.27% | 21.72x |
| Texas Off-Roading | 0.19% | 19.19x |
| Fishing | 9.44% | 18.67x |
| Recreational Motor Sport Enthusiasts | 4.84% | 17.78x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000
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