Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 58.5 Thousand Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 81.26% 49.46x
Archery Enthusiasts 73.08% 36.51x
Outdoors Enthusiasts 79.05% 35.80x
Ebay Shoppers 52.64% 30.00x
Marines 30.32% 25.26x
Off the Grid Living Enthusiasts 39.52% 24.34x
Leather Goods Shoppers 65.42% 22.51x
Subaru Vehicle Shoppers 30.32% 22.29x
Competitive Car Brand Shoppers 58.94% 22.25x
Wood Carving Enthusiasts 39.35% 21.38x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Express.

Location Composition Index
Express 0.03% 2.03x
Gap 0.01% 1.92x
Dressbarn 0.02% 1.90x
Lululemon 0.02% 1.86x
H&M 0.02% 1.83x
Eddie Bauer 0.01% 1.78x
LOFT 0.02% 1.77x
American Eagle Outfitters 0.01% 1.59x
Zumiez 0.03% 1.58x
Mens Wearhouse 0.02% 1.55x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 55.67% 596.57x
eurooptic.com 34.05% 350.67x
silencershop.com 29.30% 336.83x
thefirearmblog.com 38.18% 306.77x
24hourcampfire.com 25.66% 294.34x
classicfirearms.com 52.80% 255.41x
ammoland.com 40.89% 253.99x
ammoseek.com 53.26% 200.12x
rokslide.com 14.03% 145.85x
thehighroad.org 37.64% 144.88x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Gun Enthusiast - Hunting & Self Defense.

Content Affinity Composition Index
Gun Enthusiast - Hunting & Self Defense 73.19% 172.37x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.02% 153.82x
Hunting 19.79% 80.74x
Fishing 7.09% 42.64x
Power Tools 2.18% 39.01x
Trucking 2.92% 38.51x
Recreational Motor Sport Enthusiasts 3.19% 30.57x
Bags & Luggage 1.41% 28.59x
US Military Cluster 1.68% 26.62x
Garden Power Equipment 4.67% 24.56x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male