Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 75.93% | 32.82x |
| Hunters | 52.73% | 24.53x |
| Outdoors Enthusiasts | 50.81% | 22.96x |
| Archery Enthusiasts | 41.75% | 20.51x |
| Off the Grid Living Enthusiasts | 36.39% | 16.07x |
| Quads and ATV Enthusiasts | 33.41% | 14.72x |
| Truck Shoppers | 29.01% | 13.68x |
| Xtreme Sports Fans | 28.11% | 13.34x |
| Power Tools Shoppers | 25.38% | 13.30x |
| Jeep Vehicle Shoppers | 24.16% | 12.70x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.39x |
| Belk | 0.02% | 1.15x |
| Express Outlets | 0.00% | 1.09x |
| Dressbarn | 0.04% | 1.02x |
| Eddie Bauer | 0.01% | 0.97x |
| Columbia | 0.01% | 0.88x |
| Old Navy | 0.05% | 0.88x |
| Aeropostale | 0.03% | 0.83x |
| Chicos | 0.04% | 0.82x |
| American Eagle Outfitters | 0.04% | 0.78x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is rockyourglock.com.
| Website | Composition | Index |
| rockyourglock.com | 1.01% | 158.56x |
| iammo.com | 1.78% | 157.97x |
| apexgunparts.com | 2.34% | 157.39x |
| griffinarmament.com | 1.03% | 156.21x |
| surplusammo.com | 4.41% | 155.50x |
| wingtactical.com | 4.21% | 155.01x |
| hogueinc.com | 1.71% | 154.61x |
| righttobear.com | 3.62% | 153.88x |
| radicalfirearms.com | 1.35% | 153.06x |
| redbarnarmory.com | 1.37% | 152.71x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 13.96% | 38.37x |
| Gun Enthusiast - Hunting & Self Defense | 63.50% | 35.29x |
| Hunting | 22.53% | 33.43x |
| Airsoft & Paintball Equipment | 1.92% | 31.27x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 9.32% | 29.26x |
| Survival Guides | 0.96% | 25.70x |
| Rural Living | 0.27% | 20.79x |
| Texas Off-Roading | 0.21% | 19.82x |
| Fishing | 8.61% | 18.28x |
| Recreational Motor Sport Enthusiasts | 4.43% | 17.19x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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