Dstillery Audiences

GUN ENTHUSIAST - RIFLES & AMMO

Audience Size: 1.2 Million Devices

Explore the Gun Enthusiast - Rifles & Ammo Audience

Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.

Dstillery Crafted Audiences

INTERESTS

The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 93.36% 29.24x
Outdoors Enthusiasts 72.02% 24.01x
Hunters 70.70% 23.27x
Blades and Hunting Knife Shoppers 66.97% 22.38x
Off the Grid Living Enthusiasts 54.73% 20.95x
Archery Enthusiasts 55.43% 20.82x
Model Aircraft and Rocket Hobbyists 59.33% 18.72x
Power Tools Shoppers 44.67% 17.37x
Quads and ATV Enthusiasts 52.11% 17.10x
Truck Shoppers 49.61% 16.59x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.80x
Buckle 0.05% 1.08x
Lane Bryant 0.04% 1.01x
Eddie Bauer 0.02% 0.99x
Journeys 0.05% 0.87x
Madewell 0.01% 0.87x
American Eagle Outfitters 0.04% 0.86x
Mens Wearhouse 0.05% 0.84x
Dressbarn 0.03% 0.82x
Zumiez 0.04% 0.78x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Web Insights

WEBSITES

The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.

Website Composition Index
apexgunparts.com 1.29% 239.54x
daytonatactical.com 1.11% 233.19x
polymer80.com 1.53% 232.33x
manventureoutpost.com 1.38% 230.30x
redbarnarmory.com 1.34% 229.32x
keltecweapons.com 1.05% 226.69x
odinworks.com 2.71% 226.07x
iammo.com 2.59% 223.95x
griffinarmament.com 2.06% 223.21x
surplusammo.com 6.47% 221.83x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.

Content Affinity Composition Index
Police Gear 18.32% 58.11x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 10.52% 50.91x
Airsoft & Paintball Equipment 2.12% 47.19x
Survival Guides 0.77% 46.42x
Gun Enthusiast - Hunting & Self Defense 74.09% 45.45x
Hunting 25.79% 42.55x
Rural Living 0.22% 35.09x
Texas Off-Roading 0.24% 30.44x
Sports - Skiing, Snowboarding 0.04% 29.43x
Home Improvement Contractor 1.52% 27.00x
Composition Percentage: The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male