Explore the Gun Enthusiast - Rifles & Ammo Audience
Below you'll find more information about the Gun Enthusiast - Rifles & Ammo audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Gun Enthusiast - Rifles & Ammo audience.
INTERESTS
The Gun Enthusiast - Rifles & Ammo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Gun Enthusiast - Rifles & Ammo audience is Gun Rights Advocates.
| Interest | Composition | Index |
| Gun Rights Advocates | 82.15% | 42.70x |
| Hunters | 60.20% | 32.88x |
| Outdoors Enthusiasts | 56.93% | 31.53x |
| Blades and Hunting Knife Shoppers | 53.44% | 30.39x |
| Archery Enthusiasts | 44.35% | 26.74x |
| Off the Grid Living Enthusiasts | 40.36% | 25.77x |
| Model Aircraft and Rocket Hobbyists | 42.73% | 22.60x |
| Quads and ATV Enthusiasts | 39.38% | 19.84x |
| Power Tools Shoppers | 32.32% | 19.01x |
| Truck Shoppers | 34.98% | 18.66x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Interest attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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APPAREL RETAILERS
The Gun Enthusiast - Rifles & Ammo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Gun Enthusiast - Rifles & Ammo audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.68x |
| REI | 0.02% | 1.21x |
| Belk | 0.01% | 1.19x |
| Buckle | 0.18% | 1.14x |
| Mens Wearhouse | 0.47% | 1.05x |
| American Eagle Outfitters | 0.10% | 1.04x |
| Jos A. Bank Clothiers | 0.28% | 1.00x |
| Chicos | 0.06% | 0.99x |
| Gymboree | 0.05% | 0.96x |
| Journeys | 0.05% | 0.96x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Location attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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WEBSITES
The Gun Enthusiast - Rifles & Ammo audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Gun Enthusiast - Rifles & Ammo audience is apexgunparts.com.
| Website | Composition | Index |
| apexgunparts.com | 1.75% | 190.67x |
| redbarnarmory.com | 1.52% | 186.51x |
| outdoorsportsusa.com | 1.56% | 185.86x |
| iammo.com | 2.36% | 184.70x |
| daytonatactical.com | 1.58% | 184.39x |
| polymer80.com | 2.18% | 182.93x |
| hogueinc.com | 1.30% | 182.63x |
| griffinarmament.com | 1.74% | 182.47x |
| manventureoutpost.com | 1.76% | 181.68x |
| wingtactical.com | 5.71% | 181.65x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Web attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Gun Enthusiast - Rifles & Ammo audience is Police Gear.
| Content Affinity | Composition | Index |
| Police Gear | 16.72% | 50.22x |
| Hunting | 22.44% | 43.60x |
| Gun Enthusiast - Hunting & Self Defense | 71.64% | 40.29x |
| Airsoft & Paintball Equipment | 2.17% | 38.85x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 11.60% | 38.50x |
| Survival Guides | 0.96% | 36.07x |
| Rural Living | 0.27% | 28.48x |
| Texas Off-Roading | 0.25% | 24.84x |
| Sports - Skiing, Snowboarding | 0.04% | 24.46x |
| Fishing | 9.58% | 20.80x |
Composition Percentage:
The overlap percentage between the Gun Enthusiast - Rifles & Ammo audience and the Content Affinity attribute.
Index: A comparison of the Gun Enthusiast - Rifles & Ammo audience to the internet population.
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DEMOGRAPHICS
The Gun Enthusiast - Rifles & Ammo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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