Dstillery Audiences

HAIR & BEAUTY

Audience Size: 10.2 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 73.44% 33.59x
Women's Fashion Magazine Readers 56.25% 31.28x
Hard Seltzer Aficionados 31.25% 31.05x
Trendy Shoe Shoppers 51.56% 28.75x
Women’s Fashion Blogs Readers 56.25% 28.31x
Wedding Registrants 53.12% 28.30x
Women’s Lifestyle Blogs Researchers 46.88% 26.77x
Women's Fitness Enthusiasts 45.31% 26.14x
Adult Acne Sufferers 56.25% 25.76x
Home Design Enthusiasts 43.75% 25.63x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Armani.

Location Composition Index
Armani 0.02% 2.26x
Supreme 0.01% 2.04x
Victoria's Secret 0.03% 1.63x
Free People 0.02% 1.50x
American Apparel 0.02% 1.31x
Maurices 0.02% 1.14x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is stylecraze.com.

Website Composition Index
stylecraze.com 41.05% 51.42x
cvs.com 27.75% 50.99x
fashionista.com 27.44% 46.41x
theeverygirl.com 27.03% 44.50x
mumsnet.com 22.12% 43.85x
answers.yahoo.com 22.79% 42.75x
mediavine.com 50.62% 37.24x
hellogiggles.com 32.97% 37.11x
theashleysrealityroundup.com 17.59% 36.41x
oprah.com 23.97% 36.33x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 8.28% 47.14x
Canada Consumer Product Cluster 10.26% 45.76x
Female Lifestyle Content Readers 9.27% 44.70x
Healthcare - Dermatology & Aging 13.58% 28.60x
DIY Decoration & Furniture 4.64% 24.52x
Canada Shopping - Lifestyle and Mommy Blogs 4.64% 21.76x
Low Carb Diets 5.96% 21.55x
Canadian Lifestyle 5.63% 20.44x
Dating & Relationships 10.93% 20.32x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.93% 19.83x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female