Dstillery Audiences

HAIR & BEAUTY

Audience Size: 679.2 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Hair Color Shoppers.

Interest Composition Index
Hair Color Shoppers 51.39% 19.93x
Adult Acne Sufferers 38.47% 19.08x
Makeup Researchers 39.66% 18.30x
Trendy Shoe Shoppers 34.03% 18.06x
Hair Care Shoppers 27.25% 17.66x
Sun Protection Shoppers 33.67% 16.81x
Women's Fashion Magazine Readers 24.69% 16.15x
Womens Subscription Box Shoppers 38.37% 16.14x
Bargain Shopping Researchers 26.14% 16.08x
Soap Shoppers 30.81% 16.05x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.78x
Lane Bryant 0.09% 1.72x
Saint Laurent Paris 0.01% 1.62x
Aeropostale 0.04% 1.58x
Columbia 0.02% 1.52x
Michael Kors 0.03% 1.52x
Ann Taylor 0.03% 1.48x
Calvin Klein 0.01% 1.48x
Hugo Boss 0.04% 1.48x
Gymboree 0.04% 1.47x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.

Website Composition Index
marlobeauty.com 3.63% 377.94x
salontoday.com 3.02% 310.77x
salonguys.com 4.99% 308.21x
cosmoprofbeauty.com 29.59% 298.99x
lavishlashes.com 2.27% 280.48x
keratincomplex.com 2.23% 278.06x
sallyhansen.com 3.59% 274.07x
cnd.com 4.47% 256.62x
cosmetology-license.com 3.79% 250.84x
modernsalon.com 22.59% 240.27x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 10.93% 43.32x
Dermatology 15.37% 34.21x
Hipster Clothing 1.80% 31.81x
Beach & Intimate Wear 2.72% 28.95x
Perfume, Makeup & Cosmetics 3.40% 27.54x
Teen Hair 11.10% 27.18x
Higher-End Fashion Brands 3.34% 25.33x
African-American Hair 9.99% 24.87x
As Seen On TV Products 0.16% 23.41x
Organic Beauty & Skincare Products 4.36% 22.64x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female