Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 68.33% | 19.33x |
| Trendy Shoe Shoppers | 55.11% | 18.63x |
| Womens Subscription Box Shoppers | 45.89% | 17.80x |
| Big Box Shoppers | 44.39% | 16.96x |
| Bargain Shopping Researchers | 47.63% | 16.90x |
| Beauty & Skincare Buyers | 52.62% | 16.57x |
| Shapewear & Leggings Shoppers | 42.39% | 16.51x |
| Gift Card Researchers | 49.13% | 16.32x |
| Orlando Activities Researchers | 43.89% | 16.20x |
| Apartment Furniture Shoppers | 47.13% | 15.91x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.04% | 3.17x |
| Victoria's Secret | 0.05% | 2.91x |
| Armani | 0.02% | 2.26x |
| Supreme | 0.01% | 2.04x |
| White House Black Market | 0.02% | 1.91x |
| Journeys | 0.03% | 1.56x |
| Mens Wearhouse | 0.02% | 1.54x |
| Free People | 0.02% | 1.50x |
| Carhartt | 0.23% | 1.39x |
| Old Navy | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is totalbeauty.com.
| Website | Composition | Index |
| totalbeauty.com | 17.92% | 63.57x |
| riteaid.com | 8.15% | 57.84x |
| aad.org | 9.75% | 56.05x |
| theskincareedit.com | 10.43% | 55.71x |
| bellatory.com | 20.16% | 55.67x |
| nyandcompany.com | 7.84% | 51.06x |
| steinmart.com | 9.48% | 45.08x |
| stayglam.com | 7.43% | 44.91x |
| ewg.org | 5.71% | 42.40x |
| walmart.com | 10.28% | 40.59x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 3.86% | 90.19x |
| Beauty & Cosmetics | 6.72% | 81.00x |
| African-American Hair | 7.22% | 55.33x |
| Teen Hair | 10.23% | 52.43x |
| Vitamin Shoppers | 3.36% | 49.09x |
| Organic Beauty & Skincare Products | 2.11% | 39.61x |
| Reproductive Health | 1.15% | 35.73x |
| Perfume, Makeup & Cosmetics | 2.41% | 34.75x |
| Women Shoppers | 9.52% | 31.14x |
| Food Cluster | 0.95% | 29.87x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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