Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 509.6 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.
| Interest | Composition | Index |
| Beauty & Skincare Buyers | 49.66% | 25.58x |
| Hair Color Shoppers | 48.73% | 24.35x |
| Adult Acne Sufferers | 39.50% | 22.77x |
| Trendy Shoe Shoppers | 36.55% | 22.67x |
| Womens Subscription Box Shoppers | 37.94% | 22.31x |
| Makeup Researchers | 40.16% | 21.84x |
| Hair Care Shoppers | 30.53% | 21.11x |
| Skin Disorder Researchers | 38.71% | 20.93x |
| Shapewear & Leggings Shoppers | 35.25% | 20.82x |
| Natural and Holistic Health Researchers | 32.54% | 20.65x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.01% | 2.56x |
| Belk | 0.02% | 2.31x |
| Topshop | 0.02% | 1.68x |
| Club Monaco | 0.03% | 1.64x |
| Supreme | 0.02% | 1.59x |
| Free People | 0.04% | 1.54x |
| Madewell | 0.04% | 1.48x |
| J. Crew | 0.09% | 1.44x |
| Kate Spade | 0.05% | 1.43x |
| Lululemon | 0.08% | 1.43x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.
| Website | Composition | Index |
| marlobeauty.com | 4.38% | 338.92x |
| salontoday.com | 3.69% | 310.06x |
| salonguys.com | 5.25% | 280.44x |
| sallyhansen.com | 3.01% | 272.06x |
| cosmoprofbeauty.com | 31.16% | 251.84x |
| cnd.com | 5.01% | 243.30x |
| samvilla.com | 4.24% | 230.99x |
| ulta.com | 4.08% | 230.45x |
| modernsalon.com | 25.99% | 217.12x |
| hairfinder.com | 9.03% | 199.28x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 10.98% | 46.62x |
| Dermatology | 14.64% | 36.38x |
| Hipster Clothing | 1.76% | 33.74x |
| Beach & Intimate Wear | 2.46% | 31.98x |
| Perfume, Makeup & Cosmetics | 3.40% | 31.09x |
| Teen Hair | 11.93% | 29.59x |
| Higher-End Fashion Brands | 3.02% | 28.64x |
| African-American Hair | 10.39% | 26.06x |
| Organic Beauty & Skincare Products | 4.66% | 24.06x |
| As Seen On TV Products | 0.16% | 23.67x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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