Dstillery Audiences

HAIR & BEAUTY

Audience Size: 37 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 68.33% 19.33x
Trendy Shoe Shoppers 55.11% 18.63x
Womens Subscription Box Shoppers 45.89% 17.80x
Big Box Shoppers 44.39% 16.96x
Bargain Shopping Researchers 47.63% 16.90x
Beauty & Skincare Buyers 52.62% 16.57x
Shapewear & Leggings Shoppers 42.39% 16.51x
Gift Card Researchers 49.13% 16.32x
Orlando Activities Researchers 43.89% 16.20x
Apartment Furniture Shoppers 47.13% 15.91x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 3.17x
Victoria's Secret 0.05% 2.91x
Armani 0.02% 2.26x
Supreme 0.01% 2.04x
White House Black Market 0.02% 1.91x
Journeys 0.03% 1.56x
Mens Wearhouse 0.02% 1.54x
Free People 0.02% 1.50x
Carhartt 0.23% 1.39x
Old Navy 0.03% 1.39x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is totalbeauty.com.

Website Composition Index
totalbeauty.com 17.92% 63.57x
riteaid.com 8.15% 57.84x
aad.org 9.75% 56.05x
theskincareedit.com 10.43% 55.71x
bellatory.com 20.16% 55.67x
nyandcompany.com 7.84% 51.06x
steinmart.com 9.48% 45.08x
stayglam.com 7.43% 44.91x
ewg.org 5.71% 42.40x
walmart.com 10.28% 40.59x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Dermatology.

Content Affinity Composition Index
Dermatology 3.86% 90.19x
Beauty & Cosmetics 6.72% 81.00x
African-American Hair 7.22% 55.33x
Teen Hair 10.23% 52.43x
Vitamin Shoppers 3.36% 49.09x
Organic Beauty & Skincare Products 2.11% 39.61x
Reproductive Health 1.15% 35.73x
Perfume, Makeup & Cosmetics 2.41% 34.75x
Women Shoppers 9.52% 31.14x
Food Cluster 0.95% 29.87x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female