Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Hair Color Shoppers.
| Interest | Composition | Index |
| Hair Color Shoppers | 51.39% | 19.93x |
| Adult Acne Sufferers | 38.47% | 19.08x |
| Makeup Researchers | 39.66% | 18.30x |
| Trendy Shoe Shoppers | 34.03% | 18.06x |
| Hair Care Shoppers | 27.25% | 17.66x |
| Sun Protection Shoppers | 33.67% | 16.81x |
| Women's Fashion Magazine Readers | 24.69% | 16.15x |
| Womens Subscription Box Shoppers | 38.37% | 16.14x |
| Bargain Shopping Researchers | 26.14% | 16.08x |
| Soap Shoppers | 30.81% | 16.05x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.78x |
| Lane Bryant | 0.09% | 1.72x |
| Saint Laurent Paris | 0.01% | 1.62x |
| Aeropostale | 0.04% | 1.58x |
| Columbia | 0.02% | 1.52x |
| Michael Kors | 0.03% | 1.52x |
| Ann Taylor | 0.03% | 1.48x |
| Calvin Klein | 0.01% | 1.48x |
| Hugo Boss | 0.04% | 1.48x |
| Gymboree | 0.04% | 1.47x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.
| Website | Composition | Index |
| marlobeauty.com | 3.63% | 377.94x |
| salontoday.com | 3.02% | 310.77x |
| salonguys.com | 4.99% | 308.21x |
| cosmoprofbeauty.com | 29.59% | 298.99x |
| lavishlashes.com | 2.27% | 280.48x |
| keratincomplex.com | 2.23% | 278.06x |
| sallyhansen.com | 3.59% | 274.07x |
| cnd.com | 4.47% | 256.62x |
| cosmetology-license.com | 3.79% | 250.84x |
| modernsalon.com | 22.59% | 240.27x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 10.93% | 43.32x |
| Dermatology | 15.37% | 34.21x |
| Hipster Clothing | 1.80% | 31.81x |
| Beach & Intimate Wear | 2.72% | 28.95x |
| Perfume, Makeup & Cosmetics | 3.40% | 27.54x |
| Teen Hair | 11.10% | 27.18x |
| Higher-End Fashion Brands | 3.34% | 25.33x |
| African-American Hair | 9.99% | 24.87x |
| As Seen On TV Products | 0.16% | 23.41x |
| Organic Beauty & Skincare Products | 4.36% | 22.64x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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