Dstillery Audiences

HAIR & BEAUTY

Audience Size: 235.5 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 235.5 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.

Interest Composition Index
Beauty & Skincare Buyers 62.91% 17.23x
Cosmetics and Beauty Shoppers 72.59% 17.05x
Shapewear & Leggings Shoppers 50.00% 16.98x
Trendy Shoe Shoppers 53.07% 16.97x
Adult Acne Sufferers 48.60% 16.91x
Hair Color Shoppers 59.07% 16.71x
Natural and Holistic Health Researchers 45.40% 16.47x
Womens Subscription Box Shoppers 49.53% 16.34x
Hair Care Shoppers 45.59% 16.15x
Bargain Shopping Researchers 45.17% 15.83x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Belk.

Location Composition Index
Belk 0.02% 3.27x
Columbia 0.01% 2.39x
Armani 0.03% 2.17x
Abercrombie & Fitch 0.01% 2.08x
Supreme 0.01% 2.04x
Dressbarn 0.04% 1.85x
Zara 0.03% 1.73x
Forever 21 0.04% 1.48x
Madewell 0.02% 1.46x
Tommy Bahama 0.01% 1.42x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.

Website Composition Index
cosmoprofbeauty.com 37.89% 342.77x
modernsalon.com 28.46% 335.56x
nailsmag.com 10.83% 295.54x
hairfinder.com 7.55% 282.03x
minervabeauty.com 4.95% 219.77x
thehairstyler.com 8.99% 197.10x
sallybeauty.com 56.05% 175.12x
sleekshop.com 4.16% 172.93x
thefashionspot.com 12.27% 114.58x
imabeautygeek.com 2.41% 91.72x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 8.18% 52.84x
Dermatology 7.71% 49.73x
Teen Hair 11.16% 39.31x
As Seen On TV Products 0.10% 36.98x
Hipster Clothing 1.16% 34.52x
Beach & Intimate Wear 1.06% 32.90x
African-American Hair 9.02% 32.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.32% 31.12x
Organic Beauty & Skincare Products 3.27% 27.43x
Perfume, Makeup & Cosmetics 2.63% 26.14x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female