Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 581.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Hair Color Shoppers.
| Interest | Composition | Index |
| Hair Color Shoppers | 49.44% | 23.79x |
| Trendy Shoe Shoppers | 34.78% | 21.60x |
| Adult Acne Sufferers | 39.71% | 21.18x |
| Womens Subscription Box Shoppers | 37.30% | 20.82x |
| Makeup Researchers | 41.32% | 19.99x |
| Hair Care Shoppers | 29.14% | 19.98x |
| Sun Protection Shoppers | 32.79% | 19.86x |
| Shapewear & Leggings Shoppers | 34.72% | 19.25x |
| Bargain Shopping Researchers | 26.47% | 19.18x |
| Skin Disorder Researchers | 37.78% | 19.03x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.11% | 1.53x |
| Mens Wearhouse | 0.52% | 1.38x |
| Jos A. Bank Clothiers | 0.25% | 1.08x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.
| Website | Composition | Index |
| marlobeauty.com | 4.04% | 347.47x |
| salontoday.com | 3.39% | 308.98x |
| salonguys.com | 5.22% | 284.06x |
| cosmoprofbeauty.com | 30.17% | 267.72x |
| sallyhansen.com | 3.28% | 267.71x |
| cnd.com | 4.80% | 246.62x |
| cosmetology-license.com | 4.33% | 234.94x |
| modernsalon.com | 24.46% | 222.08x |
| ulta.com | 4.44% | 219.66x |
| samvilla.com | 3.54% | 215.25x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 10.83% | 45.39x |
| Dermatology | 14.95% | 34.71x |
| Beach & Intimate Wear | 2.58% | 30.31x |
| Hipster Clothing | 1.76% | 30.09x |
| Perfume, Makeup & Cosmetics | 3.32% | 28.41x |
| Teen Hair | 11.44% | 28.18x |
| Higher-End Fashion Brands | 3.22% | 27.01x |
| African-American Hair | 10.21% | 25.22x |
| Organic Beauty & Skincare Products | 4.53% | 22.98x |
| Reproductive Health | 6.79% | 21.00x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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