Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 65.26% | 30.61x |
| Trendy Shoe Shoppers | 52.58% | 28.38x |
| Home Remodelers | 43.19% | 26.03x |
| Online Home Decor Shoppers | 42.25% | 25.54x |
| Bargain Shopping Researchers | 41.31% | 25.21x |
| Orlando Activities Researchers | 38.03% | 25.12x |
| Women's Fashion Magazine Readers | 43.66% | 24.71x |
| Apartment Furniture Shoppers | 44.60% | 24.54x |
| Women's Health Researchers | 39.44% | 23.98x |
| Gift Card Researchers | 45.54% | 23.98x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.04% | 3.17x |
| Armani | 0.02% | 2.26x |
| Supreme | 0.01% | 2.04x |
| Carhartt | 0.19% | 1.96x |
| Victoria's Secret | 0.03% | 1.63x |
| Free People | 0.02% | 1.50x |
| American Apparel | 0.02% | 1.31x |
| Maurices | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is ampproject.org.
| Website | Composition | Index |
| ampproject.org | 22.91% | 39.70x |
| stylecraze.com | 26.35% | 38.77x |
| instructables.com | 20.40% | 35.91x |
| therighthairstyles.com | 16.62% | 33.71x |
| barnesandnoble.com | 20.71% | 33.07x |
| latest-hairstyles.com | 18.55% | 30.11x |
| cvs.com | 23.40% | 29.48x |
| hellogiggles.com | 18.41% | 28.95x |
| thezoereport.com | 23.84% | 27.35x |
| theeverygirl.com | 12.87% | 26.32x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 7.04% | 98.13x |
| Teen Hair | 11.17% | 93.83x |
| Canada Shopping - General Commerce | 3.29% | 65.33x |
| Canadian Healthcare | 3.66% | 52.41x |
| Fashion & Retail | 6.29% | 45.55x |
| Women Shoppers | 6.76% | 44.76x |
| Party Suppliers | 2.63% | 44.29x |
| Canada Shopping - Kitchenware | 2.35% | 41.22x |
| Pet Supplies | 2.63% | 37.65x |
| Travel, Food, Fashion & Fitness | 6.48% | 36.90x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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