Dstillery Audiences

HAIR & BEAUTY

Audience Size: 734 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 734 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Adult Acne Sufferers.

Interest Composition Index
Adult Acne Sufferers 40.48% 16.95x
Makeup Researchers 41.93% 16.65x
Womens Subscription Box Shoppers 36.14% 15.71x
Sun Protection Shoppers 37.63% 15.19x
Hair Care Shoppers 25.74% 14.65x
Soap Shoppers 30.69% 14.16x
Bargain Shopping Researchers 24.22% 14.13x
Cosmetics and Beauty Shoppers 73.43% 14.03x
Women's Fashion Magazine Readers 23.14% 13.77x
Women's Fitness Enthusiasts 22.98% 13.61x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Belk.

Location Composition Index
Belk 0.02% 1.80x
Zumiez 0.03% 1.64x
Dressbarn 0.05% 1.44x
Charlotte Russe 0.02% 1.41x
Chicos 0.05% 1.39x
Aeropostale 0.03% 1.33x
Talbots 0.04% 1.28x
Zara 0.02% 1.24x
Victoria's Secret 0.07% 1.20x
Forever 21 0.04% 1.20x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.

Website Composition Index
marlobeauty.com 3.10% 370.10x
salontoday.com 2.48% 304.96x
salonguys.com 4.27% 302.19x
cosmoprofbeauty.com 26.44% 287.30x
lavishlashes.com 2.13% 271.79x
keratincomplex.com 2.32% 259.56x
sallyhansen.com 5.42% 255.55x
modernsalon.com 20.58% 243.80x
short-hair-style.com 2.20% 243.47x
revelnail.com 2.44% 240.00x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 12.03% 40.01x
Hipster Clothing 1.82% 29.84x
Dermatology 17.55% 28.97x
Perfume, Makeup & Cosmetics 3.05% 26.11x
Beach & Intimate Wear 3.03% 23.82x
African-American Hair 10.68% 23.20x
Teen Hair 11.95% 23.11x
Higher-End Fashion Brands 4.17% 22.12x
Organic Beauty & Skincare Products 4.30% 19.88x
As Seen On TV Products 0.16% 18.09x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999