Dstillery Audiences

HAIR & BEAUTY

Audience Size: 168.3 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 168.3 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 65.17% 26.27x
Trendy Shoe Shoppers 50.43% 23.14x
Beauty & Skincare Buyers 58.35% 21.40x
Cosmetics and Beauty Shoppers 71.62% 21.04x
Womens Subscription Box Shoppers 50.61% 20.96x
Adult Acne Sufferers 50.00% 20.40x
Hair Care Shoppers 43.92% 20.09x
Natural and Holistic Health Researchers 46.01% 20.06x
Shapewear & Leggings Shoppers 49.63% 19.86x
Bargain Shopping Researchers 42.08% 19.83x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Belk.

Location Composition Index
Belk 0.01% 3.79x
Kate Spade 0.01% 3.32x
Armani 0.02% 2.26x
Talbots 0.02% 2.17x
Supreme 0.01% 2.04x
Dressbarn 0.02% 1.75x
White House Black Market 0.02% 1.58x
Buckle 0.02% 1.55x
Free People 0.02% 1.50x
Carhartt 0.21% 1.49x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.

Website Composition Index
cosmoprofbeauty.com 38.90% 474.91x
modernsalon.com 28.93% 461.09x
sallybeauty.com 54.24% 223.50x
thehairstyler.com 9.55% 180.33x
thefashionspot.com 14.46% 124.10x
paulmitchell.com 4.02% 115.16x
katvondbeauty.com 3.02% 92.24x
xojane.com 3.13% 86.94x
olaplex.com 2.77% 83.66x
truthinaging.com 2.97% 77.39x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 7.92% 65.29x
Dermatology 6.47% 62.22x
Hipster Clothing 1.16% 51.74x
Teen Hair 10.85% 45.02x
African-American Hair 9.13% 42.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 38.15x
Organic Beauty & Skincare Products 3.51% 37.36x
Beach & Intimate Wear 0.75% 34.09x
Vitamin Shoppers 5.30% 31.22x
Cosmetics Business 0.62% 29.33x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female