Dstillery Audiences

HAIR & BEAUTY

Audience Size: 359.9 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 359.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.

Interest Composition Index
Beauty & Skincare Buyers 59.92% 19.65x
Trendy Shoe Shoppers 47.28% 18.56x
Hair Color Shoppers 58.07% 18.49x
Cosmetics and Beauty Shoppers 72.08% 18.17x
Womens Subscription Box Shoppers 47.55% 17.24x
Adult Acne Sufferers 48.62% 17.20x
Bargain Shopping Researchers 39.86% 17.10x
Hair Care Shoppers 41.18% 17.05x
Shapewear & Leggings Shoppers 46.16% 16.91x
Makeup Researchers 50.07% 16.33x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Supreme.

Location Composition Index
Supreme 0.01% 2.00x
Lululemon 0.07% 1.69x
Buckle 0.35% 1.47x
Eddie Bauer 0.04% 1.45x
Madewell 0.03% 1.40x
Bonobos 0.10% 1.37x
Coach 0.07% 1.33x
Club Monaco 0.01% 1.30x
Mens Wearhouse 0.54% 1.29x
White House Black Market 0.38% 1.27x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is salonguys.com.

Website Composition Index
salonguys.com 5.29% 340.26x
cnd.com 5.19% 307.63x
cosmoprofbeauty.com 32.69% 294.57x
samvilla.com 5.05% 291.12x
cosmetology-license.com 5.05% 284.83x
modernsalon.com 27.36% 254.28x
nailsmag.com 8.84% 237.69x
hairfinder.com 8.94% 235.64x
estheticianedu.org 4.07% 207.72x
revelnail.com 4.25% 200.23x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 9.83% 49.86x
Dermatology 11.42% 41.68x
Beach & Intimate Wear 1.85% 35.42x
Hipster Clothing 1.42% 34.90x
Teen Hair 12.25% 34.81x
Perfume, Makeup & Cosmetics 2.96% 33.73x
African-American Hair 9.96% 28.21x
Higher-End Fashion Brands 1.95% 27.73x
Organic Beauty & Skincare Products 4.29% 27.16x
Reproductive Health 4.94% 23.90x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female