Dstillery Audiences

HAIR & BEAUTY

Audience Size: 10.4 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 65.26% 30.61x
Trendy Shoe Shoppers 52.58% 28.38x
Home Remodelers 43.19% 26.03x
Online Home Decor Shoppers 42.25% 25.54x
Bargain Shopping Researchers 41.31% 25.21x
Orlando Activities Researchers 38.03% 25.12x
Women's Fashion Magazine Readers 43.66% 24.71x
Apartment Furniture Shoppers 44.60% 24.54x
Women's Health Researchers 39.44% 23.98x
Gift Card Researchers 45.54% 23.98x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.04% 3.17x
Armani 0.02% 2.26x
Supreme 0.01% 2.04x
Carhartt 0.19% 1.96x
Victoria's Secret 0.03% 1.63x
Free People 0.02% 1.50x
American Apparel 0.02% 1.31x
Maurices 0.02% 1.14x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is ampproject.org.

Website Composition Index
ampproject.org 22.91% 39.70x
stylecraze.com 26.35% 38.77x
instructables.com 20.40% 35.91x
therighthairstyles.com 16.62% 33.71x
barnesandnoble.com 20.71% 33.07x
latest-hairstyles.com 18.55% 30.11x
cvs.com 23.40% 29.48x
hellogiggles.com 18.41% 28.95x
thezoereport.com 23.84% 27.35x
theeverygirl.com 12.87% 26.32x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 7.04% 98.13x
Teen Hair 11.17% 93.83x
Canada Shopping - General Commerce 3.29% 65.33x
Canadian Healthcare 3.66% 52.41x
Fashion & Retail 6.29% 45.55x
Women Shoppers 6.76% 44.76x
Party Suppliers 2.63% 44.29x
Canada Shopping - Kitchenware 2.35% 41.22x
Pet Supplies 2.63% 37.65x
Travel, Food, Fashion & Fitness 6.48% 36.90x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female