Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 80.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Retail Job Seekers.
| Interest | Composition | Index |
| Retail Job Seekers | 56.14% | 20.24x |
| Adult Acne Sufferers | 51.98% | 20.14x |
| Beauty & Skincare Buyers | 58.12% | 19.94x |
| Womens Subscription Box Shoppers | 51.09% | 19.64x |
| Online Home Decor Shoppers | 41.29% | 18.74x |
| Skin Disorder Researchers | 51.58% | 18.14x |
| Gift Givers | 43.66% | 17.69x |
| Dance Clothing Shoppers | 49.80% | 17.65x |
| Cosmetic Surgery Intenders | 50.99% | 17.61x |
| Soap Shoppers | 46.73% | 17.39x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 3.74x |
| Old Navy | 0.04% | 2.53x |
| Armani | 0.02% | 2.26x |
| Supreme | 0.01% | 2.04x |
| Chicos | 0.02% | 2.01x |
| Mens Wearhouse | 0.02% | 1.55x |
| Free People | 0.02% | 1.50x |
| American Apparel | 0.02% | 1.31x |
| Carhartt | 0.18% | 1.25x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is sallybeauty.com.
| Website | Composition | Index |
| sallybeauty.com | 48.93% | 327.88x |
| thefashionspot.com | 17.78% | 124.80x |
| sephora.com | 7.08% | 86.47x |
| journeys.com | 3.92% | 62.02x |
| therighthairstyles.com | 10.44% | 56.85x |
| olaplex.com | 4.62% | 49.72x |
| wigsbuy.com | 4.57% | 49.11x |
| lovehairstyles.com | 5.85% | 48.90x |
| burlington.com | 4.59% | 47.74x |
| dollskill.com | 7.85% | 47.11x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Organic Beauty & Skincare Products.
| Content Affinity | Composition | Index |
| Organic Beauty & Skincare Products | 2.90% | 40.67x |
| Beach & Intimate Wear | 0.64% | 36.76x |
| Reproductive Health | 1.83% | 33.85x |
| Costumes | 0.43% | 32.78x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.79% | 31.06x |
| Higher-End Fashion Brands | 0.41% | 30.75x |
| Cosmetics Business | 0.55% | 30.00x |
| Cheerleading | 0.87% | 27.81x |
| Tattoos & Costumes | 0.32% | 25.64x |
| Homemade Jewelry & Crafts | 1.64% | 22.89x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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