Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 197.7 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.
| Interest | Composition | Index |
| Beauty & Skincare Buyers | 59.66% | 21.09x |
| Trendy Shoe Shoppers | 46.42% | 20.80x |
| Cosmetics and Beauty Shoppers | 70.57% | 20.01x |
| Womens Subscription Box Shoppers | 47.04% | 19.07x |
| Adult Acne Sufferers | 46.90% | 18.98x |
| Bargain Shopping Researchers | 38.99% | 18.93x |
| Hair Color Shoppers | 57.93% | 18.87x |
| Shapewear & Leggings Shoppers | 46.12% | 18.49x |
| Hair Care Shoppers | 39.81% | 18.48x |
| Skin Disorder Researchers | 50.07% | 18.24x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 4.06x |
| Supreme | 0.01% | 2.04x |
| Kate Spade | 0.03% | 1.78x |
| White House Black Market | 0.10% | 1.51x |
| Gymboree | 0.06% | 1.50x |
| Armani | 0.03% | 1.45x |
| Bonobos | 0.03% | 1.45x |
| Carhartt | 0.08% | 1.41x |
| Buckle | 0.08% | 1.39x |
| Belk | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.
| Website | Composition | Index |
| cosmoprofbeauty.com | 34.79% | 328.14x |
| modernsalon.com | 28.68% | 291.23x |
| sallybeauty.com | 56.69% | 147.13x |
| gurl.com | 6.26% | 61.48x |
| rue21.com | 5.85% | 60.34x |
| totalbeauty.com | 15.44% | 53.36x |
| sephora.com | 8.68% | 48.85x |
| short-haircut.com | 4.98% | 46.97x |
| theskincareedit.com | 5.88% | 46.68x |
| bellatory.com | 14.60% | 45.92x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 9.00% | 55.33x |
| Dermatology | 9.43% | 48.18x |
| Teen Hair | 11.47% | 39.35x |
| Beach & Intimate Wear | 1.46% | 37.72x |
| Hipster Clothing | 1.29% | 34.71x |
| Perfume, Makeup & Cosmetics | 2.51% | 34.64x |
| African-American Hair | 9.39% | 32.22x |
| Higher-End Fashion Brands | 1.53% | 30.50x |
| As Seen On TV Products | 0.11% | 29.66x |
| Organic Beauty & Skincare Products | 3.70% | 29.64x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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