Dstillery Audiences

HAIR & BEAUTY

Audience Size: 80.9 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 80.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Retail Job Seekers.

Interest Composition Index
Retail Job Seekers 56.14% 20.24x
Adult Acne Sufferers 51.98% 20.14x
Beauty & Skincare Buyers 58.12% 19.94x
Womens Subscription Box Shoppers 51.09% 19.64x
Online Home Decor Shoppers 41.29% 18.74x
Skin Disorder Researchers 51.58% 18.14x
Gift Givers 43.66% 17.69x
Dance Clothing Shoppers 49.80% 17.65x
Cosmetic Surgery Intenders 50.99% 17.61x
Soap Shoppers 46.73% 17.39x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Express.

Location Composition Index
Express 0.03% 3.74x
Old Navy 0.04% 2.53x
Armani 0.02% 2.26x
Supreme 0.01% 2.04x
Chicos 0.02% 2.01x
Mens Wearhouse 0.02% 1.55x
Free People 0.02% 1.50x
American Apparel 0.02% 1.31x
Carhartt 0.18% 1.25x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is sallybeauty.com.

Website Composition Index
sallybeauty.com 48.93% 327.88x
thefashionspot.com 17.78% 124.80x
sephora.com 7.08% 86.47x
journeys.com 3.92% 62.02x
therighthairstyles.com 10.44% 56.85x
olaplex.com 4.62% 49.72x
wigsbuy.com 4.57% 49.11x
lovehairstyles.com 5.85% 48.90x
burlington.com 4.59% 47.74x
dollskill.com 7.85% 47.11x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 2.90% 40.67x
Beach & Intimate Wear 0.64% 36.76x
Reproductive Health 1.83% 33.85x
Costumes 0.43% 32.78x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.79% 31.06x
Higher-End Fashion Brands 0.41% 30.75x
Cosmetics Business 0.55% 30.00x
Cheerleading 0.87% 27.81x
Tattoos & Costumes 0.32% 25.64x
Homemade Jewelry & Crafts 1.64% 22.89x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female