Dstillery Audiences

HAIR & BEAUTY

Audience Size: 509.6 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 509.6 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.

Interest Composition Index
Beauty & Skincare Buyers 49.66% 25.58x
Hair Color Shoppers 48.73% 24.35x
Adult Acne Sufferers 39.50% 22.77x
Trendy Shoe Shoppers 36.55% 22.67x
Womens Subscription Box Shoppers 37.94% 22.31x
Makeup Researchers 40.16% 21.84x
Hair Care Shoppers 30.53% 21.11x
Skin Disorder Researchers 38.71% 20.93x
Shapewear & Leggings Shoppers 35.25% 20.82x
Natural and Holistic Health Researchers 32.54% 20.65x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.56x
Belk 0.02% 2.31x
Topshop 0.02% 1.68x
Club Monaco 0.03% 1.64x
Supreme 0.02% 1.59x
Free People 0.04% 1.54x
Madewell 0.04% 1.48x
J. Crew 0.09% 1.44x
Kate Spade 0.05% 1.43x
Lululemon 0.08% 1.43x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.

Website Composition Index
marlobeauty.com 4.38% 338.92x
salontoday.com 3.69% 310.06x
salonguys.com 5.25% 280.44x
sallyhansen.com 3.01% 272.06x
cosmoprofbeauty.com 31.16% 251.84x
cnd.com 5.01% 243.30x
samvilla.com 4.24% 230.99x
ulta.com 4.08% 230.45x
modernsalon.com 25.99% 217.12x
hairfinder.com 9.03% 199.28x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 10.98% 46.62x
Dermatology 14.64% 36.38x
Hipster Clothing 1.76% 33.74x
Beach & Intimate Wear 2.46% 31.98x
Perfume, Makeup & Cosmetics 3.40% 31.09x
Teen Hair 11.93% 29.59x
Higher-End Fashion Brands 3.02% 28.64x
African-American Hair 10.39% 26.06x
Organic Beauty & Skincare Products 4.66% 24.06x
As Seen On TV Products 0.16% 23.67x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female