Dstillery Audiences

HAIR & BEAUTY

Audience Size: 197.7 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 197.7 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.

Interest Composition Index
Beauty & Skincare Buyers 59.66% 21.09x
Trendy Shoe Shoppers 46.42% 20.80x
Cosmetics and Beauty Shoppers 70.57% 20.01x
Womens Subscription Box Shoppers 47.04% 19.07x
Adult Acne Sufferers 46.90% 18.98x
Bargain Shopping Researchers 38.99% 18.93x
Hair Color Shoppers 57.93% 18.87x
Shapewear & Leggings Shoppers 46.12% 18.49x
Hair Care Shoppers 39.81% 18.48x
Skin Disorder Researchers 50.07% 18.24x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 4.06x
Supreme 0.01% 2.04x
Kate Spade 0.03% 1.78x
White House Black Market 0.10% 1.51x
Gymboree 0.06% 1.50x
Armani 0.03% 1.45x
Bonobos 0.03% 1.45x
Carhartt 0.08% 1.41x
Buckle 0.08% 1.39x
Belk 0.01% 1.39x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.

Website Composition Index
cosmoprofbeauty.com 34.79% 328.14x
modernsalon.com 28.68% 291.23x
sallybeauty.com 56.69% 147.13x
gurl.com 6.26% 61.48x
rue21.com 5.85% 60.34x
totalbeauty.com 15.44% 53.36x
sephora.com 8.68% 48.85x
short-haircut.com 4.98% 46.97x
theskincareedit.com 5.88% 46.68x
bellatory.com 14.60% 45.92x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 9.00% 55.33x
Dermatology 9.43% 48.18x
Teen Hair 11.47% 39.35x
Beach & Intimate Wear 1.46% 37.72x
Hipster Clothing 1.29% 34.71x
Perfume, Makeup & Cosmetics 2.51% 34.64x
African-American Hair 9.39% 32.22x
Higher-End Fashion Brands 1.53% 30.50x
As Seen On TV Products 0.11% 29.66x
Organic Beauty & Skincare Products 3.70% 29.64x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female