Dstillery Audiences

HAIR & BEAUTY

Audience Size: 716.9 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 716.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Adult Acne Sufferers.

Interest Composition Index
Adult Acne Sufferers 40.05% 17.12x
Makeup Researchers 40.89% 16.74x
Womens Subscription Box Shoppers 36.31% 15.79x
Hair Care Shoppers 26.64% 15.35x
Sun Protection Shoppers 36.16% 15.18x
Soap Shoppers 31.02% 14.49x
Cosmetics and Beauty Shoppers 71.30% 14.39x
Women's Fashion Magazine Readers 24.07% 14.33x
Shapewear & Leggings Shoppers 33.85% 14.12x
Bargain Shopping Researchers 25.54% 14.07x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Journeys.

Location Composition Index
Journeys 0.04% 1.67x
Lane Bryant 0.06% 1.56x
Dressbarn 0.06% 1.50x
Belk 0.02% 1.40x
Hollister 0.02% 1.33x
H&M 0.04% 1.31x
Michael Kors 0.02% 1.30x
Saint Laurent Paris 0.01% 1.29x
Zara 0.03% 1.28x
The North Face 0.03% 1.27x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.

Website Composition Index
marlobeauty.com 3.28% 355.84x
salontoday.com 2.70% 296.74x
salonguys.com 4.58% 292.64x
cosmoprofbeauty.com 27.99% 280.86x
lavishlashes.com 2.16% 269.07x
keratincomplex.com 2.27% 264.23x
sallyhansen.com 4.58% 259.71x
short-hair-style.com 2.04% 244.91x
cosmetology-license.com 3.44% 236.96x
modernsalon.com 21.21% 235.66x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 11.61% 39.61x
Hipster Clothing 1.86% 29.76x
Dermatology 17.17% 28.79x
Beach & Intimate Wear 2.99% 24.48x
Perfume, Makeup & Cosmetics 3.37% 24.34x
African-American Hair 10.52% 23.31x
Teen Hair 11.80% 23.03x
Higher-End Fashion Brands 3.91% 22.86x
Organic Beauty & Skincare Products 4.44% 20.46x
As Seen On TV Products 0.16% 18.34x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female