Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 73.44% | 33.59x |
| Women's Fashion Magazine Readers | 56.25% | 31.28x |
| Hard Seltzer Aficionados | 31.25% | 31.05x |
| Trendy Shoe Shoppers | 51.56% | 28.75x |
| Women’s Fashion Blogs Readers | 56.25% | 28.31x |
| Wedding Registrants | 53.12% | 28.30x |
| Women’s Lifestyle Blogs Researchers | 46.88% | 26.77x |
| Women's Fitness Enthusiasts | 45.31% | 26.14x |
| Adult Acne Sufferers | 56.25% | 25.76x |
| Home Design Enthusiasts | 43.75% | 25.63x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Curious about what else the Hair & Beauty audience is interested in?
Sign Up
APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Armani.
| Location | Composition | Index |
| Armani | 0.02% | 2.26x |
| Supreme | 0.01% | 2.04x |
| Victoria's Secret | 0.03% | 1.63x |
| Free People | 0.02% | 1.50x |
| American Apparel | 0.02% | 1.31x |
| Maurices | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Want to find more of the Hair & Beauty audience in the real world?
Sign Up
WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is stylecraze.com.
| Website | Composition | Index |
| stylecraze.com | 41.05% | 51.42x |
| cvs.com | 27.75% | 50.99x |
| fashionista.com | 27.44% | 46.41x |
| theeverygirl.com | 27.03% | 44.50x |
| mumsnet.com | 22.12% | 43.85x |
| answers.yahoo.com | 22.79% | 42.75x |
| mediavine.com | 50.62% | 37.24x |
| hellogiggles.com | 32.97% | 37.11x |
| theashleysrealityroundup.com | 17.59% | 36.41x |
| oprah.com | 23.97% | 36.33x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Want to see more of the websites the Hair & Beauty audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 8.28% | 47.14x |
| Canada Consumer Product Cluster | 10.26% | 45.76x |
| Female Lifestyle Content Readers | 9.27% | 44.70x |
| Healthcare - Dermatology & Aging | 13.58% | 28.60x |
| DIY Decoration & Furniture | 4.64% | 24.52x |
| Canada Shopping - Lifestyle and Mommy Blogs | 4.64% | 21.76x |
| Low Carb Diets | 5.96% | 21.55x |
| Canadian Lifestyle | 5.63% | 20.44x |
| Dating & Relationships | 10.93% | 20.32x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.93% | 19.83x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Want to see more of the Content Affinities the Hair & Beauty audience visits?
Sign Up
DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Hair & Beauty audience?
Sign Up