Dstillery Audiences

HAIR & BEAUTY

Audience Size: 581.9 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 581.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Hair Color Shoppers.

Interest Composition Index
Hair Color Shoppers 49.44% 23.79x
Trendy Shoe Shoppers 34.78% 21.60x
Adult Acne Sufferers 39.71% 21.18x
Womens Subscription Box Shoppers 37.30% 20.82x
Makeup Researchers 41.32% 19.99x
Hair Care Shoppers 29.14% 19.98x
Sun Protection Shoppers 32.79% 19.86x
Shapewear & Leggings Shoppers 34.72% 19.25x
Bargain Shopping Researchers 26.47% 19.18x
Skin Disorder Researchers 37.78% 19.03x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Buckle.

Location Composition Index
Buckle 0.11% 1.53x
Mens Wearhouse 0.52% 1.38x
Jos A. Bank Clothiers 0.25% 1.08x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.

Website Composition Index
marlobeauty.com 4.04% 347.47x
salontoday.com 3.39% 308.98x
salonguys.com 5.22% 284.06x
cosmoprofbeauty.com 30.17% 267.72x
sallyhansen.com 3.28% 267.71x
cnd.com 4.80% 246.62x
cosmetology-license.com 4.33% 234.94x
modernsalon.com 24.46% 222.08x
ulta.com 4.44% 219.66x
samvilla.com 3.54% 215.25x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 10.83% 45.39x
Dermatology 14.95% 34.71x
Beach & Intimate Wear 2.58% 30.31x
Hipster Clothing 1.76% 30.09x
Perfume, Makeup & Cosmetics 3.32% 28.41x
Teen Hair 11.44% 28.18x
Higher-End Fashion Brands 3.22% 27.01x
African-American Hair 10.21% 25.22x
Organic Beauty & Skincare Products 4.53% 22.98x
Reproductive Health 6.79% 21.00x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female