Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 734 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Adult Acne Sufferers.
| Interest | Composition | Index |
| Adult Acne Sufferers | 40.48% | 16.95x |
| Makeup Researchers | 41.93% | 16.65x |
| Womens Subscription Box Shoppers | 36.14% | 15.71x |
| Sun Protection Shoppers | 37.63% | 15.19x |
| Hair Care Shoppers | 25.74% | 14.65x |
| Soap Shoppers | 30.69% | 14.16x |
| Bargain Shopping Researchers | 24.22% | 14.13x |
| Cosmetics and Beauty Shoppers | 73.43% | 14.03x |
| Women's Fashion Magazine Readers | 23.14% | 13.77x |
| Women's Fitness Enthusiasts | 22.98% | 13.61x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.80x |
| Zumiez | 0.03% | 1.64x |
| Dressbarn | 0.05% | 1.44x |
| Charlotte Russe | 0.02% | 1.41x |
| Chicos | 0.05% | 1.39x |
| Aeropostale | 0.03% | 1.33x |
| Talbots | 0.04% | 1.28x |
| Zara | 0.02% | 1.24x |
| Victoria's Secret | 0.07% | 1.20x |
| Forever 21 | 0.04% | 1.20x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is marlobeauty.com.
| Website | Composition | Index |
| marlobeauty.com | 3.10% | 370.10x |
| salontoday.com | 2.48% | 304.96x |
| salonguys.com | 4.27% | 302.19x |
| cosmoprofbeauty.com | 26.44% | 287.30x |
| lavishlashes.com | 2.13% | 271.79x |
| keratincomplex.com | 2.32% | 259.56x |
| sallyhansen.com | 5.42% | 255.55x |
| modernsalon.com | 20.58% | 243.80x |
| short-hair-style.com | 2.20% | 243.47x |
| revelnail.com | 2.44% | 240.00x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 12.03% | 40.01x |
| Hipster Clothing | 1.82% | 29.84x |
| Dermatology | 17.55% | 28.97x |
| Perfume, Makeup & Cosmetics | 3.05% | 26.11x |
| Beach & Intimate Wear | 3.03% | 23.82x |
| African-American Hair | 10.68% | 23.20x |
| Teen Hair | 11.95% | 23.11x |
| Higher-End Fashion Brands | 4.17% | 22.12x |
| Organic Beauty & Skincare Products | 4.30% | 19.88x |
| As Seen On TV Products | 0.16% | 18.09x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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