Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 359.9 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Beauty & Skincare Buyers.
| Interest | Composition | Index |
| Beauty & Skincare Buyers | 59.92% | 19.65x |
| Trendy Shoe Shoppers | 47.28% | 18.56x |
| Hair Color Shoppers | 58.07% | 18.49x |
| Cosmetics and Beauty Shoppers | 72.08% | 18.17x |
| Womens Subscription Box Shoppers | 47.55% | 17.24x |
| Adult Acne Sufferers | 48.62% | 17.20x |
| Bargain Shopping Researchers | 39.86% | 17.10x |
| Hair Care Shoppers | 41.18% | 17.05x |
| Shapewear & Leggings Shoppers | 46.16% | 16.91x |
| Makeup Researchers | 50.07% | 16.33x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 2.00x |
| Lululemon | 0.07% | 1.69x |
| Buckle | 0.35% | 1.47x |
| Eddie Bauer | 0.04% | 1.45x |
| Madewell | 0.03% | 1.40x |
| Bonobos | 0.10% | 1.37x |
| Coach | 0.07% | 1.33x |
| Club Monaco | 0.01% | 1.30x |
| Mens Wearhouse | 0.54% | 1.29x |
| White House Black Market | 0.38% | 1.27x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is salonguys.com.
| Website | Composition | Index |
| salonguys.com | 5.29% | 340.26x |
| cnd.com | 5.19% | 307.63x |
| cosmoprofbeauty.com | 32.69% | 294.57x |
| samvilla.com | 5.05% | 291.12x |
| cosmetology-license.com | 5.05% | 284.83x |
| modernsalon.com | 27.36% | 254.28x |
| nailsmag.com | 8.84% | 237.69x |
| hairfinder.com | 8.94% | 235.64x |
| estheticianedu.org | 4.07% | 207.72x |
| revelnail.com | 4.25% | 200.23x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 9.83% | 49.86x |
| Dermatology | 11.42% | 41.68x |
| Beach & Intimate Wear | 1.85% | 35.42x |
| Hipster Clothing | 1.42% | 34.90x |
| Teen Hair | 12.25% | 34.81x |
| Perfume, Makeup & Cosmetics | 2.96% | 33.73x |
| African-American Hair | 9.96% | 28.21x |
| Higher-End Fashion Brands | 1.95% | 27.73x |
| Organic Beauty & Skincare Products | 4.29% | 27.16x |
| Reproductive Health | 4.94% | 23.90x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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