Dstillery Audiences

HAIR & BEAUTY

Audience Size: 120.5 Thousand Devices

Explore the Hair & Beauty Audience

Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Hair & Beauty audience.

Dstillery Crafted Audiences

INTERESTS

The Hair & Beauty audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 65.59% 27.90x
Trendy Shoe Shoppers 53.96% 25.42x
Hair Care Shoppers 45.64% 22.47x
Bargain Shopping Researchers 45.64% 22.02x
Adult Acne Sufferers 50.24% 21.74x
Cosmetics and Beauty Shoppers 73.26% 21.67x
Womens Subscription Box Shoppers 52.58% 21.16x
Beauty & Skincare Buyers 59.53% 20.97x
Orlando Activities Researchers 40.79% 20.46x
Retail Job Seekers 56.22% 20.46x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hair & Beauty audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 2.29x
Armani 0.02% 2.26x
Supreme 0.01% 2.04x
Chicos 0.01% 1.52x
Free People 0.02% 1.50x
Maurices 0.02% 1.41x
American Apparel 0.02% 1.31x
Carhartt 0.14% 0.89x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hair & Beauty audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.

Website Composition Index
cosmoprofbeauty.com 39.27% 650.51x
modernsalon.com 28.55% 623.81x
sallybeauty.com 52.40% 293.54x
thehairstyler.com 10.47% 174.89x
thefashionspot.com 15.86% 130.09x
sephora.com 7.59% 82.39x
musingsofamuse.com 3.61% 77.07x
short-haircut.com 3.79% 73.88x
fentybeauty.com 3.68% 70.24x
curlynikki.com 2.94% 65.49x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 7.80% 73.22x
Dermatology 5.82% 72.67x
Hipster Clothing 1.01% 58.35x
Teen Hair 11.38% 51.95x
African-American Hair 9.10% 47.41x
Beach & Intimate Wear 0.80% 42.29x
Organic Beauty & Skincare Products 3.25% 41.81x
Vitamin Shoppers 4.71% 36.84x
Reproductive Health 2.16% 34.05x
Higher-End Fashion Brands 0.49% 31.52x
Composition Percentage: The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female