Explore the Hair & Beauty Audience
Below you'll find more information about the Hair & Beauty audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Hair & Beauty audience.
INTERESTS
The Hair & Beauty audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hair & Beauty audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 65.59% | 27.90x |
| Trendy Shoe Shoppers | 53.96% | 25.42x |
| Hair Care Shoppers | 45.64% | 22.47x |
| Bargain Shopping Researchers | 45.64% | 22.02x |
| Adult Acne Sufferers | 50.24% | 21.74x |
| Cosmetics and Beauty Shoppers | 73.26% | 21.67x |
| Womens Subscription Box Shoppers | 52.58% | 21.16x |
| Beauty & Skincare Buyers | 59.53% | 20.97x |
| Orlando Activities Researchers | 40.79% | 20.46x |
| Retail Job Seekers | 56.22% | 20.46x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Interest attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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APPAREL RETAILERS
The Hair & Beauty audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hair & Beauty audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 2.29x |
| Armani | 0.02% | 2.26x |
| Supreme | 0.01% | 2.04x |
| Chicos | 0.01% | 1.52x |
| Free People | 0.02% | 1.50x |
| Maurices | 0.02% | 1.41x |
| American Apparel | 0.02% | 1.31x |
| Carhartt | 0.14% | 0.89x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Location attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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WEBSITES
The Hair & Beauty audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hair & Beauty audience is cosmoprofbeauty.com.
| Website | Composition | Index |
| cosmoprofbeauty.com | 39.27% | 650.51x |
| modernsalon.com | 28.55% | 623.81x |
| sallybeauty.com | 52.40% | 293.54x |
| thehairstyler.com | 10.47% | 174.89x |
| thefashionspot.com | 15.86% | 130.09x |
| sephora.com | 7.59% | 82.39x |
| musingsofamuse.com | 3.61% | 77.07x |
| short-haircut.com | 3.79% | 73.88x |
| fentybeauty.com | 3.68% | 70.24x |
| curlynikki.com | 2.94% | 65.49x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Web attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hair & Beauty audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 7.80% | 73.22x |
| Dermatology | 5.82% | 72.67x |
| Hipster Clothing | 1.01% | 58.35x |
| Teen Hair | 11.38% | 51.95x |
| African-American Hair | 9.10% | 47.41x |
| Beach & Intimate Wear | 0.80% | 42.29x |
| Organic Beauty & Skincare Products | 3.25% | 41.81x |
| Vitamin Shoppers | 4.71% | 36.84x |
| Reproductive Health | 2.16% | 34.05x |
| Higher-End Fashion Brands | 0.49% | 31.52x |
Composition Percentage:
The overlap percentage between the Hair & Beauty audience and the Content Affinity attribute.
Index: A comparison of the Hair & Beauty audience to the internet population.
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DEMOGRAPHICS
The Hair & Beauty audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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