Explore the Hawaii News Audience
Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii News audience.
INTERESTS
The Hawaii News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 48.08% | 19.79x |
| Surfers | 21.58% | 10.48x |
| Readers of Japanese Content | 18.80% | 10.19x |
| Travel Reward Points Enthusiasts | 21.35% | 10.06x |
| Competitive Sports Participants | 16.63% | 9.60x |
| Readers of Filipinos Content | 15.55% | 9.32x |
| California Trip Planners | 24.22% | 8.87x |
| Liberal News Readers | 12.30% | 8.83x |
| Readers of South Asian Content | 15.58% | 8.68x |
| Oregon Ducks Fans | 16.31% | 8.48x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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APPAREL RETAILERS
The Hawaii News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii News audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 3.04x |
| Patagonia | 0.02% | 2.43x |
| Tommy Bahama | 0.05% | 2.22x |
| Columbia | 0.02% | 2.04x |
| Hollister | 0.02% | 1.78x |
| Kate Spade | 0.03% | 1.52x |
| Coach | 0.06% | 1.43x |
| Abercrombie & Fitch | 0.02% | 1.39x |
| Hugo Boss | 0.02% | 1.30x |
| Express | 0.03% | 1.27x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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WEBSITES
The Hawaii News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii News audience is hicentral.com.
| Website | Composition | Index |
| hicentral.com | 1.43% | 297.38x |
| mauiwatch.com | 2.72% | 289.37x |
| hawaiianelectric.com | 7.46% | 280.10x |
| hawaiistateparks.org | 1.42% | 276.37x |
| clarkhawaii.com | 1.59% | 267.81x |
| locationshawaii.com | 3.02% | 262.74x |
| hawaiiantel.com | 1.89% | 257.39x |
| foodland.com | 4.49% | 256.34x |
| hawaiiathletics.com | 1.35% | 253.61x |
| hawaiidiscount.com | 5.75% | 248.77x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 2.81% | 15.09x |
| Pac 12 Sports | 1.93% | 12.31x |
| Alaska Cluster | 2.32% | 11.86x |
| Southern California Cluster | 1.67% | 11.80x |
| Smart Travel | 6.85% | 11.42x |
| Caribbean Vacation | 2.20% | 10.93x |
| Weather Information | 1.42% | 10.46x |
| Tahoe & Reno Tourism | 3.20% | 10.32x |
| Action Sports | 1.93% | 10.31x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 2.72% | 10.16x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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DEMOGRAPHICS
The Hawaii News audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000
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