Explore the Hawaii News Audience
Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii News audience.
INTERESTS
The Hawaii News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 45.07% | 24.72x |
| Readers of Japanese Content | 18.79% | 12.80x |
| San Diego Activities Researchers | 18.49% | 12.00x |
| Competitive Sports Participants | 18.08% | 11.60x |
| Travel Reward Points Enthusiasts | 20.94% | 11.58x |
| Readers of Filipinos Content | 16.28% | 11.44x |
| Readers of South Asian Content | 15.78% | 11.40x |
| Oregon Ducks Fans | 15.54% | 11.30x |
| San Diego Events Researchers | 16.97% | 10.91x |
| San Francisco Activities Researchers | 16.97% | 10.91x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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APPAREL RETAILERS
The Hawaii News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii News audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 3.43x |
| Tommy Bahama | 0.05% | 1.96x |
| Patagonia | 0.02% | 1.84x |
| Intermix | 0.01% | 1.66x |
| Saint Laurent Paris | 0.01% | 1.53x |
| Coach | 0.08% | 1.52x |
| Uniqlo | 0.02% | 1.50x |
| REI | 0.02% | 1.30x |
| Lululemon | 0.06% | 1.29x |
| Bonobos | 0.07% | 1.25x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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WEBSITES
The Hawaii News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.
| Website | Composition | Index |
| mauiwatch.com | 1.53% | 239.43x |
| locationshawaii.com | 1.43% | 226.58x |
| hicentral.com | 1.39% | 219.54x |
| hawaiianelectric.com | 7.17% | 208.33x |
| hawaiidiscount.com | 2.90% | 204.46x |
| foodland.com | 4.16% | 204.22x |
| clarkhawaii.com | 1.53% | 192.23x |
| honolulumagazine.com | 14.76% | 191.77x |
| prideofmaui.com | 4.66% | 188.10x |
| hawaiilife.com | 3.94% | 187.94x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 2.19% | 14.51x |
| Southern California Cluster | 1.15% | 12.72x |
| Alaska Cluster | 3.02% | 12.69x |
| Smart Travel | 6.04% | 11.29x |
| Action Sports | 1.42% | 10.70x |
| Tahoe & Reno Tourism | 3.72% | 10.56x |
| Pac 12 Sports | 1.58% | 10.42x |
| Environmental Conservation | 0.06% | 10.23x |
| Mexico Travel | 0.49% | 9.65x |
| Asia Travel | 6.19% | 9.52x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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DEMOGRAPHICS
The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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