Dstillery Audiences

HAWAII NEWS

Audience Size: 810.4 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 810.4 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 55.14% 19.16x
Readers of Japanese Content 26.42% 14.43x
Competitive Sports Participants 22.88% 13.18x
Readers of South Asian Content 20.89% 12.00x
Liberal News Readers 19.75% 11.66x
Readers of Filipinos Content 20.71% 11.53x
Financial Business Intelligence Researchers 20.12% 11.48x
Oregon Ducks Fans 22.09% 10.90x
Financial News Readers 18.15% 10.78x
Costco Deal Blog Readers 19.34% 10.58x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.22x
White House Black Market 0.02% 1.95x
Forever 21 0.01% 1.78x
Zumiez 0.02% 1.54x
Old Navy 0.03% 1.50x
American Eagle Outfitters 0.02% 1.30x
Carhartt 0.17% 1.26x
Chicos 0.02% 1.24x
Buckle 0.02% 1.22x
Jos A. Bank Clothiers 0.01% 1.17x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauinow.com.

Website Composition Index
mauinow.com 2.21% 187.78x
locationshawaii.com 2.54% 171.78x
honolulumagazine.com 13.94% 170.99x
hawaiidiscount.com 2.86% 160.27x
bigislandvideonews.com 9.30% 152.23x
hawaii.edu 1.02% 150.35x
mauinews.com 13.35% 149.35x
hawaiilife.com 7.79% 149.24x
hawaiimagazine.com 16.05% 144.77x
hawaiibusiness.com 1.40% 140.47x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 1.98% 18.29x
Action Sports 0.51% 15.71x
Central California Cluster 3.12% 15.54x
Smart Travel 1.99% 15.31x
Mid-Atlantic Beaches 0.07% 13.84x
Environmental Conservation 0.06% 12.54x
San Diego Cluster 7.94% 12.41x
Australia & New Zealand Media 1.91% 12.25x
Assorted Topics (Power Trains, Drones, Web Design) 0.32% 12.05x
Scuba Diving 0.07% 12.00x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male