Explore the Hawaii News Audience
Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hawaii News audience.
INTERESTS
The Hawaii News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 49.18% | 20.06x |
| Travel Reward Points Enthusiasts | 21.43% | 10.61x |
| Readers of Japanese Content | 19.59% | 10.53x |
| Surfers | 20.61% | 10.24x |
| Competitive Sports Participants | 16.83% | 10.03x |
| Readers of Filipinos Content | 16.54% | 9.45x |
| California Trip Planners | 23.94% | 9.13x |
| Liberal News Readers | 13.28% | 9.12x |
| Travel Book Readers | 18.37% | 8.96x |
| Oregon Ducks Fans | 16.21% | 8.82x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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APPAREL RETAILERS
The Hawaii News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii News audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 3.24x |
| Patagonia | 0.02% | 2.71x |
| Kate Spade | 0.03% | 2.19x |
| Levi Strauss | 0.02% | 1.72x |
| Michael Kors | 0.02% | 1.58x |
| Columbia | 0.01% | 1.54x |
| Tommy Bahama | 0.04% | 1.52x |
| Ann Taylor | 0.02% | 1.46x |
| Madewell | 0.02% | 1.44x |
| Zumiez | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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WEBSITES
The Hawaii News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.
| Website | Composition | Index |
| mauiwatch.com | 2.75% | 289.30x |
| hicentral.com | 1.44% | 289.00x |
| hawaiianelectric.com | 7.73% | 273.38x |
| locationshawaii.com | 2.97% | 261.30x |
| clarkhawaii.com | 1.65% | 259.92x |
| hawaiiantel.com | 1.92% | 255.45x |
| foodland.com | 4.99% | 254.86x |
| hawaiidiscount.com | 5.87% | 247.91x |
| moana-surfrider.com | 1.33% | 247.17x |
| westinkaanapali.com | 1.74% | 245.90x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 2.80% | 15.42x |
| Southern California Cluster | 1.66% | 12.52x |
| Alaska Cluster | 2.70% | 12.41x |
| Smart Travel | 6.93% | 11.76x |
| Pac 12 Sports | 1.98% | 11.50x |
| Mexico Travel | 0.78% | 10.87x |
| Weather Information | 1.52% | 10.69x |
| Tahoe & Reno Tourism | 3.39% | 10.69x |
| Travel Adventure | 12.53% | 10.22x |
| National Parks | 2.60% | 10.14x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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DEMOGRAPHICS
The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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