Dstillery Audiences

HAWAII NEWS

Audience Size: 1 Million Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 49.18% 20.06x
Travel Reward Points Enthusiasts 21.43% 10.61x
Readers of Japanese Content 19.59% 10.53x
Surfers 20.61% 10.24x
Competitive Sports Participants 16.83% 10.03x
Readers of Filipinos Content 16.54% 9.45x
California Trip Planners 23.94% 9.13x
Liberal News Readers 13.28% 9.12x
Travel Book Readers 18.37% 8.96x
Oregon Ducks Fans 16.21% 8.82x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.24x
Patagonia 0.02% 2.71x
Kate Spade 0.03% 2.19x
Levi Strauss 0.02% 1.72x
Michael Kors 0.02% 1.58x
Columbia 0.01% 1.54x
Tommy Bahama 0.04% 1.52x
Ann Taylor 0.02% 1.46x
Madewell 0.02% 1.44x
Zumiez 0.04% 1.34x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.

Website Composition Index
mauiwatch.com 2.75% 289.30x
hicentral.com 1.44% 289.00x
hawaiianelectric.com 7.73% 273.38x
locationshawaii.com 2.97% 261.30x
clarkhawaii.com 1.65% 259.92x
hawaiiantel.com 1.92% 255.45x
foodland.com 4.99% 254.86x
hawaiidiscount.com 5.87% 247.91x
moana-surfrider.com 1.33% 247.17x
westinkaanapali.com 1.74% 245.90x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.80% 15.42x
Southern California Cluster 1.66% 12.52x
Alaska Cluster 2.70% 12.41x
Smart Travel 6.93% 11.76x
Pac 12 Sports 1.98% 11.50x
Mexico Travel 0.78% 10.87x
Weather Information 1.52% 10.69x
Tahoe & Reno Tourism 3.39% 10.69x
Travel Adventure 12.53% 10.22x
National Parks 2.60% 10.14x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male