Dstillery Audiences

HAWAII NEWS

Audience Size: 1.1 Million Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 41.83% 15.74x
Readers of Japanese Content 28.43% 13.95x
Competitive Sports Participants 27.14% 13.13x
Readers of South Asian Content 24.65% 12.43x
Readers of Filipinos Content 25.29% 12.34x
Liberal News Readers 24.03% 12.27x
Oregon Ducks Fans 25.68% 11.69x
Financial Business Intelligence Researchers 23.60% 11.52x
Financial News Readers 22.39% 11.30x
Women’s Lifestyle Blogs Researchers 22.01% 11.27x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Buckle.

Location Composition Index
Buckle 0.01% 2.42x
LOFT 0.01% 2.04x
Old Navy 0.01% 1.71x
Victoria's Secret 0.01% 1.21x
Carhartt 0.10% 1.13x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is pearlridgeonline.com.

Website Composition Index
pearlridgeonline.com 1.28% 201.62x
hawaiianelectric.com 3.68% 181.22x
hawaiiprepworld.com 1.13% 178.16x
foodland.com 2.29% 169.56x
honolulumagazine.com 7.10% 160.69x
mauiwatch.com 1.99% 157.13x
hawaiiantel.com 1.34% 153.94x
bigislandvideonews.com 7.14% 153.59x
locationshawaii.com 1.42% 150.20x
midweek.com 1.50% 144.97x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 4.05% 15.19x
Central California Cluster 6.01% 15.15x
Local & Travel England - North Midlands 0.06% 14.28x
San Francisco Tourism 0.55% 14.25x
Southern California Cluster 0.24% 13.82x
Smart Travel 5.79% 13.45x
Pac 12 Sports 0.74% 13.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.24% 12.84x
Northern California Cluster 10.36% 12.56x
Action Sports 0.91% 12.48x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male