Dstillery Audiences

HAWAII NEWS

Audience Size: 971.1 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 971.1 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 49.48% 24.46x
Travel Reward Points Enthusiasts 21.49% 12.35x
Readers of Japanese Content 19.04% 12.30x
San Diego Activities Researchers 20.72% 12.10x
Competitive Sports Participants 18.01% 11.52x
San Diego Events Researchers 19.54% 11.04x
San Francisco Activities Researchers 19.53% 11.03x
Readers of Filipinos Content 16.60% 10.95x
Surfers 20.33% 10.82x
Readers of South Asian Content 16.49% 10.72x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.32% 0.95x
Jos A. Bank Clothiers 0.20% 0.95x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.

Website Composition Index
mauiwatch.com 2.03% 292.47x
locationshawaii.com 2.03% 276.78x
hicentral.com 1.50% 270.42x
hawaiianelectric.com 7.70% 257.02x
foodland.com 4.45% 249.17x
hawaiidiscount.com 4.09% 248.84x
clarkhawaii.com 1.66% 241.22x
honolulumagazine.com 15.18% 231.29x
hawaiilife.com 5.21% 226.42x
bigislandvideonews.com 8.05% 223.51x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.49% 16.25x
Alaska Cluster 2.90% 13.37x
Smart Travel 6.47% 12.08x
Action Sports 1.69% 10.98x
Tahoe & Reno Tourism 3.60% 10.77x
Pac 12 Sports 1.83% 10.62x
Southern California Tourism 4.04% 9.99x
Asia Travel 5.72% 9.68x
National Parks 2.38% 9.63x
European Museums, Restaurants & Events 2.30% 9.55x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male