Dstillery Audiences

HAWAII NEWS

Audience Size: 547.9 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 547.9 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 59.39% 19.24x
Readers of Japanese Content 25.84% 13.94x
Competitive Sports Participants 21.00% 12.53x
Readers of South Asian Content 18.35% 11.01x
Costco Deal Blog Readers 18.21% 11.00x
Readers of Filipinos Content 18.56% 10.77x
Oregon Ducks Fans 21.19% 10.75x
Liberal News Readers 17.24% 10.71x
Social Distancing Content Readers 14.64% 10.64x
Financial Business Intelligence Researchers 17.38% 10.40x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is H&M.

Location Composition Index
H&M 0.01% 2.15x
Banana Republic 0.02% 2.14x
Maurices 0.03% 1.79x
Old Navy 0.03% 1.70x
Lane Bryant 0.02% 1.70x
Aeropostale 0.01% 1.45x
Victoria's Secret 0.02% 1.36x
Dressbarn 0.01% 1.31x
Journeys 0.02% 1.30x
Mens Wearhouse 0.02% 1.19x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is locationshawaii.com.

Website Composition Index
locationshawaii.com 2.93% 262.46x
honolulumagazine.com 17.30% 257.00x
hawaiidiscount.com 2.58% 236.05x
hawaiilife.com 8.45% 223.92x
mauinews.com 12.92% 217.08x
hawaiibusiness.com 2.46% 216.19x
hawaiimagazine.com 18.14% 209.91x
kitv.com 45.60% 204.90x
beatofhawaii.com 13.60% 200.27x
bigislandvideonews.com 11.64% 198.87x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.06% 17.96x
Scuba Diving 0.10% 15.89x
Smart Travel 1.36% 15.02x
Alaska Cluster 1.19% 14.75x
Central California Cluster 2.61% 14.08x
Action Sports 0.30% 13.64x
Southern California Tourism 0.21% 13.12x
Mid-Atlantic Beaches 0.04% 13.10x
San Francisco Tourism 0.07% 12.90x
San Diego Cluster 6.44% 11.90x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male