Explore the Hawaii News Audience
Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 810.4 thousand unique devices whose actions qualify for the Hawaii News audience.
INTERESTS
The Hawaii News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 55.14% | 19.16x |
| Readers of Japanese Content | 26.42% | 14.43x |
| Competitive Sports Participants | 22.88% | 13.18x |
| Readers of South Asian Content | 20.89% | 12.00x |
| Liberal News Readers | 19.75% | 11.66x |
| Readers of Filipinos Content | 20.71% | 11.53x |
| Financial Business Intelligence Researchers | 20.12% | 11.48x |
| Oregon Ducks Fans | 22.09% | 10.90x |
| Financial News Readers | 18.15% | 10.78x |
| Costco Deal Blog Readers | 19.34% | 10.58x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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APPAREL RETAILERS
The Hawaii News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii News audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.22x |
| White House Black Market | 0.02% | 1.95x |
| Forever 21 | 0.01% | 1.78x |
| Zumiez | 0.02% | 1.54x |
| Old Navy | 0.03% | 1.50x |
| American Eagle Outfitters | 0.02% | 1.30x |
| Carhartt | 0.17% | 1.26x |
| Chicos | 0.02% | 1.24x |
| Buckle | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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WEBSITES
The Hawaii News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii News audience is mauinow.com.
| Website | Composition | Index |
| mauinow.com | 2.21% | 187.78x |
| locationshawaii.com | 2.54% | 171.78x |
| honolulumagazine.com | 13.94% | 170.99x |
| hawaiidiscount.com | 2.86% | 160.27x |
| bigislandvideonews.com | 9.30% | 152.23x |
| hawaii.edu | 1.02% | 150.35x |
| mauinews.com | 13.35% | 149.35x |
| hawaiilife.com | 7.79% | 149.24x |
| hawaiimagazine.com | 16.05% | 144.77x |
| hawaiibusiness.com | 1.40% | 140.47x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 1.98% | 18.29x |
| Action Sports | 0.51% | 15.71x |
| Central California Cluster | 3.12% | 15.54x |
| Smart Travel | 1.99% | 15.31x |
| Mid-Atlantic Beaches | 0.07% | 13.84x |
| Environmental Conservation | 0.06% | 12.54x |
| San Diego Cluster | 7.94% | 12.41x |
| Australia & New Zealand Media | 1.91% | 12.25x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.32% | 12.05x |
| Scuba Diving | 0.07% | 12.00x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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DEMOGRAPHICS
The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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