Dstillery Audiences

HAWAII NEWS

Audience Size: 1.1 Million Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 48.08% 19.79x
Surfers 21.58% 10.48x
Readers of Japanese Content 18.80% 10.19x
Travel Reward Points Enthusiasts 21.35% 10.06x
Competitive Sports Participants 16.63% 9.60x
Readers of Filipinos Content 15.55% 9.32x
California Trip Planners 24.22% 8.87x
Liberal News Readers 12.30% 8.83x
Readers of South Asian Content 15.58% 8.68x
Oregon Ducks Fans 16.31% 8.48x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.04x
Patagonia 0.02% 2.43x
Tommy Bahama 0.05% 2.22x
Columbia 0.02% 2.04x
Hollister 0.02% 1.78x
Kate Spade 0.03% 1.52x
Coach 0.06% 1.43x
Abercrombie & Fitch 0.02% 1.39x
Hugo Boss 0.02% 1.30x
Express 0.03% 1.27x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is hicentral.com.

Website Composition Index
hicentral.com 1.43% 297.38x
mauiwatch.com 2.72% 289.37x
hawaiianelectric.com 7.46% 280.10x
hawaiistateparks.org 1.42% 276.37x
clarkhawaii.com 1.59% 267.81x
locationshawaii.com 3.02% 262.74x
hawaiiantel.com 1.89% 257.39x
foodland.com 4.49% 256.34x
hawaiiathletics.com 1.35% 253.61x
hawaiidiscount.com 5.75% 248.77x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.81% 15.09x
Pac 12 Sports 1.93% 12.31x
Alaska Cluster 2.32% 11.86x
Southern California Cluster 1.67% 11.80x
Smart Travel 6.85% 11.42x
Caribbean Vacation 2.20% 10.93x
Weather Information 1.42% 10.46x
Tahoe & Reno Tourism 3.20% 10.32x
Action Sports 1.93% 10.31x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.72% 10.16x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000