Dstillery Audiences

HAWAII NEWS

Audience Size: 525.7 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 525.7 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 50.33% 24.98x
Readers of Japanese Content 23.59% 22.02x
Competitive Sports Participants 23.35% 21.70x
Liberal News Readers 18.84% 20.60x
Readers of South Asian Content 21.03% 19.87x
Readers of Filipinos Content 20.74% 19.53x
Financial Business Intelligence Researchers 18.36% 18.75x
Financial News Readers 17.41% 18.42x
Costco Deal Blog Readers 19.25% 18.16x
Advertising Professionals 18.78% 17.90x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 4.56x
Zumiez 0.02% 3.89x
Aeropostale 0.02% 3.60x
American Eagle Outfitters 0.02% 2.79x
H&M 0.01% 2.79x
Victoria's Secret 0.03% 2.66x
Hollister 0.01% 2.35x
Buckle 0.02% 2.34x
Journeys 0.02% 2.21x
LOFT 0.01% 2.13x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauinow.com.

Website Composition Index
mauinow.com 5.59% 255.26x
honolulumagazine.com 8.90% 244.68x
hawaiimagazine.com 3.70% 238.00x
locationshawaii.com 2.38% 237.42x
mauinews.com 14.44% 208.87x
bigislandvideonews.com 12.93% 197.75x
thegardenisland.com 15.86% 195.07x
kitv.com 50.48% 192.30x
hawaiilife.com 6.51% 183.11x
hawaiitribune-herald.com 9.32% 171.20x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 3.50% 32.68x
Central California Cluster 4.41% 31.63x
San Francisco Tourism 0.16% 27.15x
Smart Travel 2.54% 26.62x
Action Sports 0.67% 25.34x
Australia & New Zealand Media 2.13% 24.15x
Northern California Cluster 8.60% 22.92x
Weather Information 0.28% 21.88x
San Diego Cluster 9.11% 20.60x
San Francisco Bay Area Cluster 13.21% 20.15x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male