Dstillery Audiences

HAWAII NEWS

Audience Size: 636.8 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 636.8 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 32.64% 12.77x
Competitive Sports Participants 29.92% 11.92x
Hawaii Trip Planners 43.48% 11.82x
Readers of South Asian Content 28.21% 11.41x
Readers of Filipinos Content 28.69% 10.91x
Liberal News Readers 27.79% 10.90x
Oregon Ducks Fans 28.50% 10.63x
Financial Business Intelligence Researchers 26.26% 10.62x
Financial News Readers 25.31% 10.52x
Advertising Professionals 25.47% 9.68x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.98x
Express 0.01% 1.54x
Carhartt 0.13% 1.15x
Mens Wearhouse 0.01% 1.13x
Victoria's Secret 0.01% 1.11x
Journeys 0.01% 1.10x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is hawaiianelectric.com.

Website Composition Index
hawaiianelectric.com 2.10% 200.76x
honolulumagazine.com 4.34% 179.31x
mauiwatch.com 2.64% 178.40x
hawaiiantel.com 1.60% 174.61x
locationshawaii.com 1.91% 166.69x
mauinow.com 9.64% 165.08x
bigislandvideonews.com 11.34% 165.07x
midweek.com 1.71% 163.72x
hawaiimagazine.com 7.16% 156.04x
hawaiipacifichealth.org 1.17% 144.37x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.11% 15.71x
Alaska Cluster 4.78% 14.45x
Central California Cluster 6.00% 14.32x
Smart Travel 4.72% 13.89x
Action Sports 0.93% 13.87x
Scuba Diving 0.07% 13.09x
Local & Travel England - North Midlands 0.09% 12.92x
Pac 12 Sports 0.50% 12.79x
Local & Travel England - Northern England 0.26% 12.27x
Northern California Cluster 12.02% 11.90x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male