Dstillery Audiences

HAWAII NEWS

Audience Size: 950.3 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 950.3 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 53.58% 17.65x
Readers of Japanese Content 29.25% 11.84x
Competitive Sports Participants 26.47% 10.95x
Readers of South Asian Content 24.40% 10.62x
Readers of Filipinos Content 25.45% 10.59x
Liberal News Readers 23.05% 10.43x
Oregon Ducks Fans 25.19% 10.38x
San Diego Activities Researchers 26.40% 9.96x
Travel Reward Points Enthusiasts 26.56% 9.81x
Arizona Wildcats Fans 24.12% 9.73x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.69x
Tommy Bahama 0.05% 2.11x
Intermix 0.01% 2.04x
Patagonia 0.02% 1.78x
Zumiez 0.10% 1.56x
REI 0.02% 1.45x
Coach 0.07% 1.42x
Armani 0.03% 1.34x
Bonobos 0.09% 1.31x
Kate Spade 0.03% 1.26x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is pearlridgeonline.com.

Website Composition Index
pearlridgeonline.com 2.13% 258.32x
hawaiiprepworld.com 1.35% 242.50x
hicentral.com 1.37% 223.45x
hawaiianelectric.com 6.96% 214.18x
hawaiidiscount.com 2.11% 213.76x
foodland.com 3.93% 213.61x
honolulumagazine.com 14.35% 202.93x
midweek.com 1.39% 200.92x
prideofmaui.com 2.98% 199.77x
bigislandvideonews.com 4.93% 198.41x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 3.48% 13.95x
San Francisco Tourism 1.68% 13.83x
Southern California Cluster 0.85% 12.47x
Tahoe & Reno Tourism 4.10% 11.31x
Local & Travel England - North Midlands 0.04% 11.28x
Smart Travel 5.85% 11.24x
Action Sports 1.29% 11.17x
Pac 12 Sports 1.30% 10.96x
Central California Cluster 6.74% 10.62x
Environmental Conservation 0.06% 10.59x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male