Dstillery Audiences

HAWAII NEWS

Audience Size: 574.9 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 574.9 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 52.54% 18.62x
Readers of Japanese Content 28.29% 15.43x
Competitive Sports Participants 25.02% 14.58x
Readers of South Asian Content 23.51% 13.40x
Readers of Filipinos Content 23.74% 12.86x
Financial Business Intelligence Researchers 22.02% 12.68x
Liberal News Readers 21.79% 12.64x
Financial News Readers 20.49% 12.14x
Oregon Ducks Fans 24.60% 11.96x
Advertising Professionals 20.19% 11.61x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.32x
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauinow.com.

Website Composition Index
mauinow.com 3.35% 239.73x
locationshawaii.com 2.43% 220.17x
honolulumagazine.com 12.20% 219.11x
hawaiidiscount.com 1.87% 192.99x
bigislandvideonews.com 11.87% 189.38x
mauinews.com 13.55% 188.76x
hawaiilife.com 7.67% 180.23x
hawaiimagazine.com 10.68% 179.08x
thegardenisland.com 15.74% 177.37x
kitv.com 46.64% 175.88x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 2.79% 22.26x
Central California Cluster 3.54% 18.64x
Smart Travel 2.05% 18.19x
Action Sports 0.71% 18.02x
San Francisco Tourism 0.09% 17.69x
Australia & New Zealand Media 2.22% 14.85x
San Diego Cluster 9.18% 14.43x
Assorted Topics (Power Trains, Drones, Web Design) 0.49% 14.38x
Northern California Cluster 9.13% 13.90x
Tahoe & Reno Tourism 2.86% 13.72x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male