Dstillery Audiences

HAWAII NEWS

Audience Size: 642.6 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 642.6 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 52.38% 19.13x
Readers of Japanese Content 29.73% 13.70x
Competitive Sports Participants 27.41% 12.66x
Readers of South Asian Content 25.30% 12.30x
Readers of Filipinos Content 26.22% 12.22x
Liberal News Readers 24.35% 12.12x
Oregon Ducks Fans 26.04% 11.80x
Financial Business Intelligence Researchers 22.90% 11.25x
Arizona Wildcats Fans 24.83% 11.14x
Financial News Readers 22.11% 11.09x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Intermix.

Location Composition Index
Intermix 0.02% 3.19x
Tommy Bahama 0.06% 2.91x
Saint Laurent Paris 0.01% 2.64x
Armani 0.03% 1.91x
Coach 0.07% 1.85x
Columbia 0.01% 1.70x
Charlotte Russe 0.05% 1.66x
Zumiez 0.08% 1.64x
Hollister 0.05% 1.51x
Gymboree 0.05% 1.47x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is honolulumagazine.com.

Website Composition Index
honolulumagazine.com 14.03% 215.10x
hawaiimagazine.com 19.85% 171.11x
kitv.com 36.27% 162.07x
mauinews.com 10.87% 156.39x
polynesia.com 6.10% 155.75x
thegardenisland.com 10.12% 153.56x
westhawaiitoday.com 7.28% 152.82x
khon2.com 40.99% 149.93x
hawaiitribune-herald.com 8.80% 148.68x
hawaii-guide.com 12.49% 135.63x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.06% 16.35x
Alaska Cluster 3.57% 15.59x
San Francisco Tourism 1.37% 15.25x
Southern California Cluster 0.70% 14.23x
Environmental Conservation 0.07% 14.15x
Action Sports 1.14% 12.79x
Local & Travel England - Northern England 0.11% 12.72x
Pac 12 Sports 1.24% 12.61x
Tahoe & Reno Tourism 4.10% 12.60x
Smart Travel 5.59% 12.56x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male