Dstillery Audiences

HAWAII NEWS

Audience Size: 311.1 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 311.1 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 76.30% 47.04x
Surfers 31.61% 16.14x
Readers of Japanese Content 18.85% 14.10x
Costco Deal Blog Readers 11.38% 13.69x
Luxury Travel Researchers 14.64% 13.36x
Luxury Second Home Owners 14.20% 12.82x
Travel Researchers 12.99% 12.75x
Readers of South Asian Content 12.89% 11.60x
Travel Book Readers 7.78% 10.70x
Readers of Filipinos Content 12.55% 10.58x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 5.67x
Hugo Boss 0.01% 3.64x
Patagonia 0.01% 2.64x
Gap 0.01% 2.63x
Lululemon 0.02% 2.59x
Chicos 0.02% 2.34x
LOFT 0.01% 1.98x
White House Black Market 0.01% 1.56x
Mens Wearhouse 0.01% 1.30x
Maurices 0.02% 1.03x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is honolulumagazine.com.

Website Composition Index
honolulumagazine.com 19.75% 329.94x
kitv.com 30.79% 317.15x
bigislandvideonews.com 10.73% 301.60x
hawaiilife.com 8.45% 284.04x
mauinews.com 11.06% 265.78x
mauinow.com 6.90% 263.46x
hawaiimagazine.com 19.43% 256.14x
westhawaiitoday.com 5.35% 254.08x
hawaiitribune-herald.com 6.64% 238.86x
hawaiiathletics.com 4.07% 233.33x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.20% 22.97x
Scuba Diving 0.07% 18.96x
Alaska Cluster 0.52% 14.31x
Southern California Tourism 0.15% 14.19x
San Francisco Bay Area Cluster 7.53% 12.39x
Central California Cluster 1.39% 11.38x
Northern California Cluster 5.19% 10.21x
Smart Travel 0.55% 9.86x
Local & Travel England - Northern England 0.15% 9.48x
Australia & New Zealand Media 0.85% 9.35x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male