Dstillery Audiences

HAWAII NEWS

Audience Size: 415.7 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 415.7 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 58.60% 22.16x
Readers of Japanese Content 23.33% 14.43x
Costco Deal Blog Readers 14.90% 12.98x
Competitive Sports Participants 16.00% 12.76x
Luxury Second Home Owners 13.98% 12.27x
Readers of South Asian Content 15.48% 11.11x
Liberal News Readers 11.98% 10.54x
Oregon Ducks Fans 16.45% 10.48x
Financial Business Intelligence Researchers 13.35% 10.44x
Surfers 29.53% 10.26x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is H&M.

Location Composition Index
H&M 0.01% 1.94x
Gymboree 0.01% 1.87x
Banana Republic 0.01% 1.34x
Victoria's Secret 0.02% 1.27x
American Eagle Outfitters 0.01% 1.22x
White House Black Market 0.01% 1.19x
Chicos 0.01% 1.16x
Carhartt 0.13% 1.14x
Express 0.01% 1.08x
Buckle 0.01% 1.01x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is honolulumagazine.com.

Website Composition Index
honolulumagazine.com 20.24% 255.34x
kitv.com 39.01% 235.70x
hawaiilife.com 8.97% 223.89x
hawaiibusiness.com 3.57% 223.82x
bigislandvideonews.com 12.19% 223.66x
hawaiimagazine.com 20.20% 205.43x
mauinews.com 11.92% 203.62x
westhawaiitoday.com 6.12% 193.59x
beatofhawaii.com 13.75% 184.14x
hawaiitribune-herald.com 7.40% 179.36x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.05% 17.63x
Southern California Tourism 0.18% 16.43x
Action Sports 0.24% 15.15x
Alaska Cluster 0.70% 14.07x
Central California Cluster 1.98% 12.98x
Scuba Diving 0.07% 12.89x
Smart Travel 0.86% 11.67x
San Francisco Bay Area Cluster 10.02% 11.48x
Assorted Topics (Power Trains, Drones, Web Design) 0.12% 10.81x
San Diego Cluster 4.97% 10.69x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male