HAWAII NEWS

Audience Size: 943.6 Thousand Devices

View All Audiences

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 943.6 thousand unique devices whose actions qualify for the Hawaii News audience.

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest	Composition	Index
Hawaii Trip Planners	53.77%	14.97x
Readers of Japanese Content	34.33%	11.92x
Readers of Filipinos Content	30.42%	10.90x
Competitive Sports Participants	34.97%	10.86x
Readers of South Asian Content	29.16%	10.83x
Oregon Ducks Fans	29.88%	10.75x
Liberal News Readers	29.43%	10.31x
Arizona Wildcats Fans	27.30%	10.20x
Entertainment Industry Decision Makers	24.20%	9.73x
Financial Business Intelligence Researchers	28.60%	9.62x

Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.

Index: A comparison of the Hawaii News audience to the internet population.

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	4.65x
Tommy Bahama	0.02%	2.43x
Saint Laurent Paris	0.01%	2.13x
Armani	0.03%	2.10x
Kate Spade	0.03%	2.06x
Patagonia	0.01%	2.04x
Lululemon	0.05%	1.88x
Columbia	0.01%	1.86x
Hugo Boss	0.03%	1.71x
REI	0.01%	1.50x

Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.

Index: A comparison of the Hawaii News audience to the internet population.

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is pearlridgeonline.com.

Website	Composition	Index
pearlridgeonline.com	2.03%	246.02x
hawaiiprepworld.com	1.25%	221.47x
mauiwatch.com	1.36%	220.42x
hawaiianelectric.com	6.01%	217.23x
foodland.com	3.74%	203.21x
clarkhawaii.com	1.11%	200.29x
citymill.com	1.11%	196.37x
honolulumagazine.com	11.41%	194.27x
locationshawaii.com	1.60%	188.80x
prideofmaui.com	1.38%	186.58x

Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.

Index: A comparison of the Hawaii News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.07%	15.27x
Alaska Cluster	3.48%	15.24x
San Francisco Tourism	0.98%	13.98x
Local & Travel England - Northern England	0.14%	12.91x
Southern California Cluster	0.51%	12.87x
Pac 12 Sports	1.11%	12.64x
Tahoe & Reno Tourism	4.20%	12.49x
Central California Cluster	7.83%	12.25x
Environmental Conservation	0.07%	12.23x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.38%	12.22x

Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.

Index: A comparison of the Hawaii News audience to the internet population.

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male