Dstillery Audiences

HAWAII NEWS

Audience Size: 964.6 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 964.6 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 50.56% 21.41x
Readers of Japanese Content 19.96% 11.35x
Travel Reward Points Enthusiasts 22.83% 11.30x
San Diego Activities Researchers 22.23% 10.83x
Competitive Sports Participants 18.59% 10.71x
Readers of Filipinos Content 16.58% 10.14x
Surfers 22.21% 10.01x
San Francisco Activities Researchers 21.11% 9.85x
San Diego Events Researchers 21.11% 9.85x
Liberal News Readers 13.95% 9.75x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.88x
Saint Laurent Paris 0.03% 3.80x
Joe's Jeans 0.02% 2.91x
Columbia 0.03% 2.72x
Tommy Bahama 0.04% 2.12x
Kate Spade 0.03% 1.97x
Patagonia 0.03% 1.92x
Hollister 0.04% 1.74x
Michael Kors 0.04% 1.74x
Uniqlo 0.02% 1.64x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.

Website Composition Index
mauiwatch.com 2.44% 328.55x
locationshawaii.com 2.59% 298.97x
hawaiianelectric.com 7.93% 296.55x
hawaiiantel.com 1.74% 296.34x
foodland.com 4.48% 290.64x
hawaiidiscount.com 5.19% 276.73x
clarkhawaii.com 1.66% 275.98x
honolulumagazine.com 14.73% 264.42x
civilbeat.org 1.95% 256.66x
prideofmaui.com 7.22% 255.92x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.73% 17.47x
Southern California Cluster 1.52% 14.31x
Alaska Cluster 2.76% 13.70x
Smart Travel 6.65% 12.90x
Mexico Travel 0.71% 11.50x
Weather Information 1.62% 11.38x
Action Sports 1.86% 11.08x
Pac 12 Sports 1.98% 10.95x
Environmental Conservation 0.05% 10.84x
Asia Travel 5.15% 10.84x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male