Dstillery Audiences

HAWAII NEWS

Audience Size: 1.1 Million Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 45.07% 24.72x
Readers of Japanese Content 18.79% 12.80x
San Diego Activities Researchers 18.49% 12.00x
Competitive Sports Participants 18.08% 11.60x
Travel Reward Points Enthusiasts 20.94% 11.58x
Readers of Filipinos Content 16.28% 11.44x
Readers of South Asian Content 15.78% 11.40x
Oregon Ducks Fans 15.54% 11.30x
San Diego Events Researchers 16.97% 10.91x
San Francisco Activities Researchers 16.97% 10.91x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.43x
Tommy Bahama 0.05% 1.96x
Patagonia 0.02% 1.84x
Intermix 0.01% 1.66x
Saint Laurent Paris 0.01% 1.53x
Coach 0.08% 1.52x
Uniqlo 0.02% 1.50x
REI 0.02% 1.30x
Lululemon 0.06% 1.29x
Bonobos 0.07% 1.25x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is mauiwatch.com.

Website Composition Index
mauiwatch.com 1.53% 239.43x
locationshawaii.com 1.43% 226.58x
hicentral.com 1.39% 219.54x
hawaiianelectric.com 7.17% 208.33x
hawaiidiscount.com 2.90% 204.46x
foodland.com 4.16% 204.22x
clarkhawaii.com 1.53% 192.23x
honolulumagazine.com 14.76% 191.77x
prideofmaui.com 4.66% 188.10x
hawaiilife.com 3.94% 187.94x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.19% 14.51x
Southern California Cluster 1.15% 12.72x
Alaska Cluster 3.02% 12.69x
Smart Travel 6.04% 11.29x
Action Sports 1.42% 10.70x
Tahoe & Reno Tourism 3.72% 10.56x
Pac 12 Sports 1.58% 10.42x
Environmental Conservation 0.06% 10.23x
Mexico Travel 0.49% 9.65x
Asia Travel 6.19% 9.52x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male