Explore the Hawaii News Audience
Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 311.1 thousand unique devices whose actions qualify for the Hawaii News audience.
INTERESTS
The Hawaii News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 76.30% | 47.04x |
| Surfers | 31.61% | 16.14x |
| Readers of Japanese Content | 18.85% | 14.10x |
| Costco Deal Blog Readers | 11.38% | 13.69x |
| Luxury Travel Researchers | 14.64% | 13.36x |
| Luxury Second Home Owners | 14.20% | 12.82x |
| Travel Researchers | 12.99% | 12.75x |
| Readers of South Asian Content | 12.89% | 11.60x |
| Travel Book Readers | 7.78% | 10.70x |
| Readers of Filipinos Content | 12.55% | 10.58x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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APPAREL RETAILERS
The Hawaii News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hawaii News audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 5.67x |
| Hugo Boss | 0.01% | 3.64x |
| Patagonia | 0.01% | 2.64x |
| Gap | 0.01% | 2.63x |
| Lululemon | 0.02% | 2.59x |
| Chicos | 0.02% | 2.34x |
| LOFT | 0.01% | 1.98x |
| White House Black Market | 0.01% | 1.56x |
| Mens Wearhouse | 0.01% | 1.30x |
| Maurices | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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WEBSITES
The Hawaii News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hawaii News audience is honolulumagazine.com.
| Website | Composition | Index |
| honolulumagazine.com | 19.75% | 329.94x |
| kitv.com | 30.79% | 317.15x |
| bigislandvideonews.com | 10.73% | 301.60x |
| hawaiilife.com | 8.45% | 284.04x |
| mauinews.com | 11.06% | 265.78x |
| mauinow.com | 6.90% | 263.46x |
| hawaiimagazine.com | 19.43% | 256.14x |
| westhawaiitoday.com | 5.35% | 254.08x |
| hawaiitribune-herald.com | 6.64% | 238.86x |
| hawaiiathletics.com | 4.07% | 233.33x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hawaii News audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 0.20% | 22.97x |
| Scuba Diving | 0.07% | 18.96x |
| Alaska Cluster | 0.52% | 14.31x |
| Southern California Tourism | 0.15% | 14.19x |
| San Francisco Bay Area Cluster | 7.53% | 12.39x |
| Central California Cluster | 1.39% | 11.38x |
| Northern California Cluster | 5.19% | 10.21x |
| Smart Travel | 0.55% | 9.86x |
| Local & Travel England - Northern England | 0.15% | 9.48x |
| Australia & New Zealand Media | 0.85% | 9.35x |
Composition Percentage:
The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
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DEMOGRAPHICS
The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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