Dstillery Audiences

HAWAII NEWS

Audience Size: 972.7 Thousand Devices

Explore the Hawaii News Audience

Below you'll find more information about the Hawaii News audience, broken down in different categories based on their digital and physical behaviors. These are 972.7 thousand unique devices whose actions qualify for the Hawaii News audience.

Dstillery Crafted Audiences

INTERESTS

The Hawaii News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hawaii News audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 41.23% 15.16x
Readers of Japanese Content 28.30% 15.03x
Competitive Sports Participants 27.54% 13.72x
Readers of South Asian Content 24.34% 13.36x
Liberal News Readers 24.21% 13.10x
Readers of Filipinos Content 25.00% 13.03x
Financial Business Intelligence Researchers 23.17% 12.57x
Oregon Ducks Fans 26.24% 12.21x
Financial News Readers 22.62% 11.91x
Women’s Lifestyle Blogs Researchers 22.28% 11.81x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Interest attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hawaii News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hawaii News audience is Chicos.

Location Composition Index
Chicos 0.01% 1.80x
Maurices 0.02% 1.59x
Mens Wearhouse 0.01% 1.58x
Victoria's Secret 0.01% 1.58x
Carhartt 0.14% 1.33x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Location attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hawaii News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hawaii News audience is hawaiianelectric.com.

Website Composition Index
hawaiianelectric.com 2.71% 199.06x
hawaiiprepworld.com 1.16% 192.48x
foodland.com 1.70% 185.76x
honolulumagazine.com 5.36% 176.13x
mauiwatch.com 2.62% 172.25x
hawaiiantel.com 1.54% 168.20x
locationshawaii.com 1.69% 162.83x
bigislandvideonews.com 9.70% 158.31x
midweek.com 1.69% 156.28x
hawaiimagazine.com 8.53% 152.92x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Web attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hawaii News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 5.79% 16.20x
Local & Travel England - North Midlands 0.08% 15.73x
Environmental Conservation 0.08% 15.60x
Southern California Cluster 0.14% 15.55x
Smart Travel 5.15% 14.84x
Alaska Cluster 4.39% 14.68x
Pac 12 Sports 0.56% 14.15x
Action Sports 0.86% 13.63x
Northern California Cluster 10.85% 13.46x
Scuba Diving 0.09% 13.41x
Composition Percentage: The overlap percentage between the Hawaii News audience and the Content Affinity attribute.
Index: A comparison of the Hawaii News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hawaii News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male