Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 1.8 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 30.13% 14.24x
Cold and Flu Prevention Researchers 36.23% 14.00x
Louisiana Activities Researchers 27.51% 12.65x
Medical Consultation Researchers 27.35% 12.34x
Retirees 26.11% 12.20x
Retired Assisted Living Shoppers 26.42% 11.74x
Pharmacy Shoppers 25.87% 11.65x
Ocean Activists 25.36% 11.65x
Heartburn Sufferers 24.45% 11.62x
Country Music Fans 25.19% 11.58x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.57x
Aeropostale 0.02% 1.52x
Chicos 0.02% 1.32x
Lane Bryant 0.01% 1.25x
Express 0.02% 1.19x
Forever 21 0.01% 1.16x
Carhartt 0.19% 1.16x
Journeys 0.02% 1.15x
Victoria's Secret 0.03% 1.13x
Buckle 0.01% 1.08x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is usinlupus.com.

Website Composition Index
usinlupus.com 5.43% 93.54x
asthma.com 2.05% 84.53x
mydenturecare.com 1.05% 79.15x
prolia.com 2.55% 76.59x
flonase.com 8.21% 75.56x
att.net 64.17% 49.19x
powerball.com 21.34% 33.17x
fiercefifties.com 1.45% 28.62x
m.topix.com 1.43% 26.16x
tamaratattles.com 2.76% 26.15x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.45% 23.13x
As Seen On TV Products 0.02% 19.37x
Disease Cluster 1.76% 12.32x
Diabetes Research 2.28% 12.13x
Reproductive Health 0.99% 12.06x
Cardiac & Other Health Research 1.48% 11.91x
Food Cluster 1.07% 11.68x
Consumer Packaged Goods 8.56% 11.59x
Vitamin Shoppers 1.94% 11.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.37x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female