Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 148.7 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 148.7 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 35.47% 14.09x
Louisiana Activities Researchers 33.93% 12.91x
Retirees 32.18% 12.46x
TV Advertising Professionals 28.03% 12.16x
Ocean Activists 29.75% 12.12x
Cold and Flu Prevention Researchers 36.60% 12.08x
Oncologists 37.54% 11.98x
Medical Consultation Researchers 32.24% 11.88x
Texas Activity Researchers 29.53% 11.82x
Heartburn Sufferers 28.70% 11.79x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.64x
Zumiez 0.01% 1.60x
White House Black Market 0.02% 1.55x
Maurices 0.03% 1.47x
Buckle 0.01% 1.44x
Gap 0.01% 1.36x
LOFT 0.01% 1.34x
Victoria's Secret 0.02% 1.32x
American Eagle Outfitters 0.01% 1.32x
Carhartt 0.23% 1.29x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is usinlupus.com.

Website Composition Index
usinlupus.com 4.28% 134.25x
asthma.com 1.73% 125.76x
prolia.com 1.83% 116.51x
flonase.com 5.36% 108.82x
att.net 64.78% 76.21x
powerball.com 25.55% 50.77x
maravipost.com 2.54% 36.74x
fiercefifties.com 1.14% 34.87x
gnd.com 3.40% 33.72x
cityofedmontonnews.com 1.43% 33.33x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.28% 26.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.16x
Southern California Cluster 0.11% 15.70x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 15.62x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 14.97x
Diabetes Research 1.69% 14.29x
Men's Fashion Shopping 0.07% 14.25x
Disease Cluster 1.22% 13.83x
Vitamin Shoppers 1.28% 13.66x
Pharmacy 3.78% 13.01x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female