Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 297.4 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 297.4 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 48.88% 23.37x
Cold and Flu Prevention Researchers 20.72% 14.92x
Arizona Trip Planners 30.67% 14.20x
Heart Surgery Researchers 9.10% 12.06x
Sweepstakes Enthusiasts 24.18% 11.17x
Retired Budget Healthcare Shoppers 13.55% 11.16x
Unemployment Benefit Researchers 12.13% 10.79x
Restaurant Menu Researchers 14.30% 10.62x
Big Box Shoppers 11.65% 10.59x
Retired Assisted Living Shoppers 11.38% 10.56x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.81x
Charlotte Russe 0.01% 1.92x
Patagonia 0.01% 1.88x
Maurices 0.06% 1.73x
Coach 0.01% 1.63x
Chicos 0.02% 1.47x
American Eagle Outfitters 0.03% 1.34x
White House Black Market 0.02% 1.25x
Gap 0.01% 1.21x
Dressbarn 0.01% 1.14x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is powerball.com.

Website Composition Index
powerball.com 95.49% 109.17x
usamega.com 3.39% 49.48x
newstrackerdaily.com 1.41% 20.63x
lotterycorner.com 1.42% 20.16x
lotteryusa.com 16.23% 19.91x
northjersey.com 23.42% 19.83x
lotterypost.com 6.13% 17.88x
facty.com 99.68% 17.58x
homes.com 1.59% 17.53x
cointrackers.com 1.01% 16.75x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.20% 9.67x
African-American Hair 0.05% 8.05x
Mail Order Food 0.11% 7.85x
Collectibles - Coins & Sports Cards 0.67% 7.66x
Women Shoppers 0.03% 7.17x
New Jersey News Cluster 19.07% 7.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.97% 6.94x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.13% 6.70x
Assorted Topics (Events, Tickets, Fitness) 2.25% 6.55x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 4.60% 6.42x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female