Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 518.4 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 518.4 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 36.66% 21.20x
Louisiana Activities Researchers 36.54% 20.94x
Texas Activity Researchers 32.43% 20.16x
Orlando Activities Researchers 29.69% 19.97x
TV Advertising Professionals 32.29% 18.91x
Nashville Activity Researchers 28.41% 18.69x
Auto Insurance Shoppers 32.15% 18.65x
TV Junkies 32.29% 18.54x
Retirees 33.87% 18.51x
Heartburn Sufferers 30.62% 18.48x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Coach.

Location Composition Index
Coach 0.01% 1.78x
H&M 0.01% 1.72x
Banana Republic 0.02% 1.51x
Maurices 0.03% 1.42x
Old Navy 0.03% 1.41x
LOFT 0.01% 1.40x
Express 0.02% 1.39x
Hollister 0.01% 1.39x
Jos A. Bank Clothiers 0.01% 1.39x
Journeys 0.03% 1.35x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is flonase.com.

Website Composition Index
flonase.com 3.85% 248.25x
att.net 62.04% 160.69x
powerball.com 31.71% 96.65x
maravipost.com 2.05% 74.04x
cityofedmontonnews.com 1.18% 64.99x
cruiselawnews.com 1.91% 60.14x
factaholics.com 2.06% 56.07x
zubican.com 3.24% 52.05x
comparisons.org 3.76% 52.03x
xarelto-us.com 1.92% 50.21x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 44.21x
Southern California Cluster 0.08% 34.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 29.72x
Disease Cluster 0.65% 25.68x
Men's Fashion Shopping 0.05% 25.46x
Diabetes Research 0.93% 25.34x
Pharmacy 2.70% 24.99x
Vitamin Shoppers 0.74% 23.15x
Women Shoppers 3.25% 22.03x
Holiday Gifts 0.12% 21.40x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female