Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 36.71% 14.26x
Heart Surgery Researchers 29.61% 13.69x
Louisiana Activities Researchers 26.00% 12.42x
Retired Assisted Living Shoppers 25.32% 11.85x
Retired Health Insurance Researchers 24.64% 11.71x
Medical Consultation Researchers 28.00% 11.67x
Retirees 25.47% 11.62x
Arthritis Sufferers 28.48% 11.32x
Pharmacy Shoppers 25.66% 11.27x
Retired Budget Healthcare Shoppers 24.85% 11.23x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.69x
Talbots 0.03% 1.37x
Carhartt 0.33% 1.30x
Lane Bryant 0.03% 1.14x
Buckle 0.04% 1.12x
Chicos 0.03% 1.10x
Journeys 0.07% 1.04x
Aeropostale 0.04% 1.04x
Old Navy 0.06% 1.03x
White House Black Market 0.04% 1.03x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is usinlupus.com.

Website Composition Index
usinlupus.com 6.37% 81.89x
theraflu.com 1.34% 78.48x
abreva.com 1.12% 76.07x
mydenturecare.com 1.26% 69.13x
asthma.com 2.21% 67.01x
flonase.com 9.56% 66.53x
prolia.com 2.76% 64.36x
proactiv.com 1.78% 51.20x
commercetopics.com 1.25% 42.53x
att.net 64.68% 39.44x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.76% 21.86x
As Seen On TV Products 0.07% 20.15x
Discount Shopping 1.86% 13.85x
Reproductive Health 1.70% 13.04x
Consumer Packaged Goods 9.73% 12.13x
Food Cluster 1.81% 12.02x
Dermatology 2.09% 12.00x
Celebrity Gossip 1.61% 11.97x
Nutrition & Diabetic Living 0.72% 11.54x
Cardiac & Other Health Research 2.27% 11.42x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female