Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 598.8 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 598.8 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 35.34% 20.81x
Cold and Flu Prevention Researchers 12.88% 14.10x
Arizona Trip Planners 35.28% 12.13x
Restaurant Menu Researchers 8.86% 10.19x
Utility Workwear Shoppers 6.38% 9.98x
Food Delivery Service Users 3.53% 9.65x
Retired Budget Healthcare Shoppers 13.65% 9.48x
Sweepstakes Enthusiasts 28.22% 9.37x
Medical Advice Researchers 5.93% 9.36x
COVID Symptoms Researchers 3.55% 9.24x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Buckle.

Location Composition Index
Buckle 0.02% 2.31x
Dressbarn 0.01% 1.94x
Journeys 0.02% 1.83x
Old Navy 0.02% 1.23x
Maurices 0.02% 0.60x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is powerball.com.

Website Composition Index
powerball.com 98.86% 47.86x
usamega.com 2.33% 25.24x
facty.com 99.83% 18.94x
northjersey.com 18.01% 17.40x
potomaclocal.com 1.44% 15.77x
lotterycorner.com 1.93% 15.44x
lotteryusa.com 13.72% 14.71x
indystar.com 19.99% 13.91x
tcpalm.com 4.39% 13.57x
courier-journal.com 10.01% 12.24x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 10.15x
Beach Vacations 0.02% 7.45x
Collectibles - Coins & Sports Cards 0.48% 7.40x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 6.92x
New Jersey News Cluster 13.89% 6.48x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 3.21% 5.92x
Assorted Topics (Events, Tickets, Fitness) 1.64% 5.91x
Chain Restaurants 1.45% 5.82x
Healthcare - Dermatology & Aging 0.99% 5.65x
People Search 0.52% 5.49x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female