Explore the Health Issues Cluster Audience
Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Health Issues Cluster audience.
INTERESTS
The Health Issues Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.
| Interest | Composition | Index |
| Cold and Flu Prevention Researchers | 25.23% | 16.05x |
| Heart Surgery Researchers | 17.85% | 12.71x |
| Joint Pain Sufferers | 21.52% | 11.64x |
| Lottery Enthusiasts | 1.83% | 11.28x |
| Disability Insurance Researchers | 21.71% | 11.23x |
| Retired Health Insurance Researchers | 15.41% | 11.23x |
| Deodorant Shoppers | 18.64% | 11.20x |
| As Seen on TV Shoppers | 20.01% | 11.14x |
| Retired Assisted Living Shoppers | 16.20% | 10.89x |
| Medical Consultation Researchers | 17.18% | 10.88x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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APPAREL RETAILERS
The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.48x |
| Talbots | 0.04% | 1.13x |
| Buckle | 0.18% | 1.12x |
| Chicos | 0.06% | 1.12x |
| Mens Wearhouse | 0.49% | 1.11x |
| Jos A. Bank Clothiers | 0.29% | 1.07x |
| Lane Bryant | 0.04% | 1.06x |
| American Eagle Outfitters | 0.09% | 1.01x |
| Gymboree | 0.05% | 1.00x |
| Johnston and Murphy | 0.13% | 0.99x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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WEBSITES
The Health Issues Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health Issues Cluster audience is mychronicmigraine.com.
| Website | Composition | Index |
| mychronicmigraine.com | 1.58% | 72.84x |
| biotene.com | 1.05% | 69.34x |
| theraflu.com | 2.25% | 67.27x |
| prolia.com | 3.17% | 64.12x |
| asthma.com | 2.11% | 63.72x |
| mydenturecare.com | 1.63% | 58.53x |
| abreva.com | 1.99% | 57.82x |
| flonase.com | 13.29% | 50.43x |
| proactiv.com | 2.69% | 42.04x |
| commercetopics.com | 1.74% | 30.69x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.93% | 14.81x |
| As Seen On TV Products | 0.10% | 14.72x |
| Discount Shopping | 3.19% | 11.02x |
| Celebrity Gossip | 2.04% | 10.37x |
| Arthritis & Bones | 3.70% | 10.13x |
| Nutrition & Diabetic Living | 0.82% | 9.91x |
| Reproductive Health | 2.87% | 9.52x |
| Food Cluster | 2.55% | 9.21x |
| Dermatology | 3.67% | 9.12x |
| Vitamin Shoppers | 4.26% | 8.98x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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DEMOGRAPHICS
The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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