Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2.3 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 35.19% 13.44x
Heart Surgery Researchers 29.61% 12.75x
Louisiana Activities Researchers 27.57% 11.46x
Medical Consultation Researchers 27.02% 11.02x
Retired Assisted Living Shoppers 27.43% 10.58x
Country Music Fans 25.08% 10.57x
Ice Cream Shoppers 25.39% 10.47x
Retired Health Insurance Researchers 27.15% 10.44x
Foot Pain Sufferers 23.95% 10.44x
Retirees 27.80% 10.41x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.68x
Dressbarn 0.04% 1.29x
Carhartt 0.35% 1.25x
Buckle 0.05% 1.12x
Lane Bryant 0.04% 1.05x
Old Navy 0.08% 1.05x
The Childrens Place 0.08% 1.04x
Express 0.07% 1.04x
Aeropostale 0.05% 1.00x
Journeys 0.09% 1.00x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is usinlupus.com.

Website Composition Index
usinlupus.com 6.19% 76.95x
theraflu.com 1.21% 69.51x
asthma.com 2.20% 66.74x
mydenturecare.com 1.29% 63.40x
flonase.com 9.19% 62.38x
prolia.com 2.91% 60.24x
proactiv.com 1.58% 47.94x
att.net 63.82% 39.18x
thescore.com 1.11% 30.49x
powerball.com 17.62% 28.83x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.73% 20.92x
As Seen On TV Products 0.05% 16.82x
Discount Shopping 1.65% 12.49x
Reproductive Health 1.50% 11.59x
Food Cluster 1.67% 11.10x
Consumer Packaged Goods 9.75% 11.08x
Dermatology 1.89% 11.03x
Cardiac & Other Health Research 2.09% 10.90x
Celebrity Gossip 1.63% 10.75x
Nutrition & Diabetic Living 0.70% 10.62x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female