Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2.6 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 32.02% 11.99x
Heart Surgery Researchers 25.34% 10.37x
Medical Consultation Researchers 24.18% 9.22x
Louisiana Activities Researchers 21.88% 9.22x
Joint Pain Sufferers 27.94% 9.15x
Retired Health Insurance Researchers 21.87% 8.91x
Retired Assisted Living Shoppers 22.47% 8.90x
Pharmacy Shoppers 22.24% 8.75x
Arthritis Sufferers 25.14% 8.71x
Ice Cream Shoppers 22.02% 8.68x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Buckle.

Location Composition Index
Buckle 0.28% 1.21x
Mens Wearhouse 0.48% 1.14x
Belk 0.01% 1.10x
Dressbarn 0.05% 1.08x
Journeys 0.05% 1.08x
Jos A. Bank Clothiers 0.26% 1.04x
Lane Bryant 0.05% 1.04x
Talbots 0.04% 1.02x
Levi Strauss 0.02% 0.98x
Kate Spade 0.02% 0.96x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is mychronicmigraine.com.

Website Composition Index
mychronicmigraine.com 1.13% 69.56x
usinlupus.com 5.78% 66.75x
theraflu.com 1.64% 64.19x
prolia.com 2.34% 60.97x
asthma.com 1.90% 59.46x
mydenturecare.com 1.32% 59.10x
abreva.com 1.43% 57.74x
flonase.com 10.71% 50.83x
proactiv.com 2.09% 41.23x
commercetopics.com 1.47% 28.72x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.87% 15.24x
As Seen On TV Products 0.08% 13.90x
Discount Shopping 2.43% 10.20x
Celebrity Gossip 1.73% 9.75x
Reproductive Health 2.21% 9.65x
Arthritis & Bones 2.97% 9.26x
Dermatology 2.77% 9.10x
Nutrition & Diabetic Living 0.78% 9.03x
Consumer Packaged Goods 10.12% 8.88x
Food Cluster 2.15% 8.81x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female