Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 1.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 42.03% 19.00x
Deodorant Shoppers 30.89% 13.87x
As Seen on TV Shoppers 34.25% 13.55x
Joint Pain Sufferers 34.24% 13.46x
Disability Insurance Researchers 36.23% 12.94x
Arthritis Sufferers 30.32% 12.55x
Pain Medication Users 29.38% 12.51x
Medical Consultation Researchers 26.73% 12.00x
Asthma Sufferers 26.02% 11.90x
Sun Protection Shoppers 29.42% 11.79x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Dressbarn 0.04% 1.12x
Carhartt 0.18% 1.03x
Chicos 0.04% 0.97x
Lane Bryant 0.03% 0.96x
Aeropostale 0.02% 0.96x
Old Navy 0.04% 0.90x
Coach 0.04% 0.84x
Journeys 0.02% 0.84x
Club Monaco 0.01% 0.83x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is enbrel.com.

Website Composition Index
enbrel.com 1.72% 146.32x
xout.com 0.51% 132.44x
alhea.com 0.50% 127.17x
wow.com 2.95% 124.95x
shingles-skincare.com 0.66% 124.73x
robitussin.com 1.18% 121.67x
theraflu.com 6.49% 119.79x
azoproducts.com 2.88% 119.10x
biotene.com 3.08% 113.18x
mychronicmigraine.com 4.60% 110.47x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.19% 20.90x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.55% 19.91x
Nutrition & Diabetic Living 1.21% 14.76x
Discount Shopping 7.66% 14.50x
Arthritis & Bones 5.63% 14.05x
Natural & Healthy Living Researchers 1.06% 13.61x
Celebrity Gossip 3.77% 13.43x
Food Cluster 4.27% 13.41x
Vitamin Shoppers 7.00% 12.86x
Disease Cluster 3.35% 12.47x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999