Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 1.4 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 30.78% 15.85x
Cold and Flu Prevention Researchers 35.58% 14.38x
Louisiana Activities Researchers 28.15% 14.01x
Retirees 26.84% 13.40x
Medical Consultation Researchers 28.06% 13.39x
Oncologists 32.68% 13.35x
Ocean Activists 24.96% 13.14x
TV Advertising Professionals 23.56% 12.98x
Heartburn Sufferers 24.88% 12.92x
TV Junkies 24.01% 12.82x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is LOFT.

Location Composition Index
LOFT 0.01% 1.55x
Gap 0.01% 1.53x
Victoria's Secret 0.02% 1.52x
Mens Wearhouse 0.02% 1.51x
Old Navy 0.02% 1.34x
Express 0.01% 1.25x
Carhartt 0.22% 1.25x
Journeys 0.01% 1.23x
Chicos 0.01% 1.21x
The Childrens Place 0.01% 1.01x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is usinlupus.com.

Website Composition Index
usinlupus.com 4.78% 122.50x
asthma.com 1.90% 113.39x
prolia.com 2.17% 104.02x
flonase.com 6.48% 99.59x
att.net 64.45% 66.56x
powerball.com 23.67% 44.29x
fiercefifties.com 1.28% 33.86x
maravipost.com 2.29% 32.24x
m.topix.com 1.01% 31.95x
gnd.com 3.94% 28.98x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.03% 29.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.34% 25.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 16.69x
Diabetes Research 1.93% 14.29x
Disease Cluster 1.43% 14.26x
Southern California Cluster 0.12% 14.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 13.92x
Vitamin Shoppers 1.50% 13.15x
Cardiac & Other Health Research 1.17% 12.95x
Food Cluster 0.77% 12.81x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female