Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 30.68% 18.29x
Heart Surgery Researchers 20.73% 14.96x
As Seen on TV Shoppers 23.15% 13.73x
Joint Pain Sufferers 25.91% 13.57x
Retired Health Insurance Researchers 17.88% 13.51x
Deodorant Shoppers 23.54% 13.22x
Retired Assisted Living Shoppers 18.58% 12.90x
Medical Consultation Researchers 20.24% 12.58x
Arthritis Sufferers 22.46% 12.56x
Retired Budget Healthcare Shoppers 17.66% 12.55x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.23x
Gymboree 0.02% 1.13x
Lane Bryant 0.04% 1.13x
Buckle 0.09% 1.07x
Journeys 0.03% 1.06x
Mens Wearhouse 0.37% 1.02x
American Eagle Outfitters 0.03% 1.01x
Jos A. Bank Clothiers 0.22% 0.97x
Hollister 0.02% 0.97x
Old Navy 0.04% 0.93x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is mychronicmigraine.com.

Website Composition Index
mychronicmigraine.com 2.15% 82.15x
biotene.com 1.41% 78.70x
wow.com 1.23% 78.25x
theraflu.com 3.04% 76.38x
azoproducts.com 1.24% 75.08x
asthma.com 2.12% 72.21x
prolia.com 4.24% 70.88x
mydenturecare.com 1.82% 66.25x
abreva.com 2.65% 63.06x
disabilityapprovalguide.com 1.07% 62.56x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.12% 18.60x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.11% 18.30x
Discount Shopping 4.08% 13.62x
Nutrition & Diabetic Living 0.91% 12.42x
Celebrity Gossip 2.46% 11.85x
Arthritis & Bones 4.23% 11.68x
Food Cluster 3.00% 11.10x
Reproductive Health 3.37% 10.90x
Vitamin Shoppers 5.10% 10.82x
Holiday Gifts 0.68% 10.54x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female