Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 333.6 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 333.6 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 48.56% 21.19x
Cold and Flu Prevention Researchers 26.01% 14.31x
Heart Surgery Researchers 15.02% 12.38x
Orlando Activities Researchers 6.20% 11.79x
Restaurant Menu Researchers 18.43% 11.36x
Online Health Researchers 9.55% 11.17x
Big Box Shoppers 17.11% 10.95x
Retired Budget Healthcare Shoppers 17.72% 10.86x
Flower Delivery Shoppers 12.79% 10.78x
Pharmacy Shoppers 12.85% 10.58x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.15x
Zumiez 0.02% 1.54x
J. Crew 0.01% 1.32x
Chicos 0.02% 1.31x
Aeropostale 0.02% 1.18x
Carhartt 0.21% 1.17x
Buckle 0.02% 1.11x
Maurices 0.03% 1.04x
Mens Wearhouse 0.02% 0.97x
Journeys 0.02% 0.95x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is att.net.

Website Composition Index
att.net 6.43% 217.97x
powerball.com 92.57% 96.50x
usamega.com 3.34% 55.95x
arizonalottery.com 1.39% 26.15x
lotteryusa.com 12.72% 20.38x
newstrackerdaily.com 2.73% 17.75x
culturehook.com 1.12% 16.92x
unpuzzlefinance.com 4.68% 16.47x
thebalanceeveryday.com 1.37% 16.24x
facty.com 99.51% 16.08x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.05% 9.19x
Shoes & Accessories 0.03% 9.05x
South Carolina Travel 0.05% 8.82x
Arts & Crafts 0.04% 8.17x
Celebrity Gossip 0.25% 7.60x
Weather Information 0.04% 7.27x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.14% 7.26x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.58% 7.05x
Medical Diagnostics 0.45% 6.85x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.44% 6.74x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female