Explore the Health Issues Cluster Audience
Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 297.4 thousand unique devices whose actions qualify for the Health Issues Cluster audience.
INTERESTS
The Health Issues Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Health Issues Cluster audience is Lottery Enthusiasts.
| Interest | Composition | Index |
| Lottery Enthusiasts | 48.88% | 23.37x |
| Cold and Flu Prevention Researchers | 20.72% | 14.92x |
| Arizona Trip Planners | 30.67% | 14.20x |
| Heart Surgery Researchers | 9.10% | 12.06x |
| Sweepstakes Enthusiasts | 24.18% | 11.17x |
| Retired Budget Healthcare Shoppers | 13.55% | 11.16x |
| Unemployment Benefit Researchers | 12.13% | 10.79x |
| Restaurant Menu Researchers | 14.30% | 10.62x |
| Big Box Shoppers | 11.65% | 10.59x |
| Retired Assisted Living Shoppers | 11.38% | 10.56x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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APPAREL RETAILERS
The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 2.81x |
| Charlotte Russe | 0.01% | 1.92x |
| Patagonia | 0.01% | 1.88x |
| Maurices | 0.06% | 1.73x |
| Coach | 0.01% | 1.63x |
| Chicos | 0.02% | 1.47x |
| American Eagle Outfitters | 0.03% | 1.34x |
| White House Black Market | 0.02% | 1.25x |
| Gap | 0.01% | 1.21x |
| Dressbarn | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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WEBSITES
The Health Issues Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Health Issues Cluster audience is powerball.com.
| Website | Composition | Index |
| powerball.com | 95.49% | 109.17x |
| usamega.com | 3.39% | 49.48x |
| newstrackerdaily.com | 1.41% | 20.63x |
| lotterycorner.com | 1.42% | 20.16x |
| lotteryusa.com | 16.23% | 19.91x |
| northjersey.com | 23.42% | 19.83x |
| lotterypost.com | 6.13% | 17.88x |
| facty.com | 99.68% | 17.58x |
| homes.com | 1.59% | 17.53x |
| cointrackers.com | 1.01% | 16.75x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.20% | 9.67x |
| African-American Hair | 0.05% | 8.05x |
| Mail Order Food | 0.11% | 7.85x |
| Collectibles - Coins & Sports Cards | 0.67% | 7.66x |
| Women Shoppers | 0.03% | 7.17x |
| New Jersey News Cluster | 19.07% | 7.08x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.97% | 6.94x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 1.13% | 6.70x |
| Assorted Topics (Events, Tickets, Fitness) | 2.25% | 6.55x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 4.60% | 6.42x |
Composition Percentage:
The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
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DEMOGRAPHICS
The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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