Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 35.44% 12.77x
Heart Surgery Researchers 27.27% 11.82x
Louisiana Activities Researchers 24.36% 10.54x
Medical Consultation Researchers 26.38% 10.36x
Joint Pain Sufferers 29.66% 10.14x
Retired Health Insurance Researchers 22.92% 10.09x
Retired Assisted Living Shoppers 24.03% 10.07x
Pharmacy Shoppers 24.10% 9.92x
Retirees 23.59% 9.90x
Arthritis Sufferers 27.18% 9.82x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.41x
Buckle 0.31% 1.27x
Mens Wearhouse 0.45% 1.13x
Jos A. Bank Clothiers 0.26% 1.08x
Dressbarn 0.04% 1.07x
White House Black Market 0.32% 1.03x
Lane Bryant 0.04% 1.02x
Johnston and Murphy 0.47% 0.99x
Aeropostale 0.05% 0.95x
Gymboree 0.04% 0.95x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is mychronicmigraine.com.

Website Composition Index
mychronicmigraine.com 1.01% 80.28x
usinlupus.com 5.80% 76.70x
theraflu.com 1.49% 72.95x
mydenturecare.com 1.23% 69.01x
abreva.com 1.29% 67.25x
prolia.com 2.28% 65.53x
asthma.com 2.02% 64.63x
flonase.com 10.04% 59.52x
proactiv.com 1.92% 46.58x
commercetopics.com 1.42% 32.91x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.83% 18.19x
As Seen On TV Products 0.07% 16.03x
Discount Shopping 2.15% 11.72x
Reproductive Health 1.91% 11.49x
Dermatology 2.39% 10.54x
Arthritis & Bones 2.72% 10.49x
Consumer Packaged Goods 9.80% 10.46x
Food Cluster 1.93% 10.24x
Nutrition & Diabetic Living 0.74% 10.17x
Celebrity Gossip 1.65% 10.04x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female