HEALTH ISSUES CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest	Composition	Index
Cold and Flu Prevention Researchers	42.03%	19.00x
Deodorant Shoppers	30.89%	13.87x
As Seen on TV Shoppers	34.25%	13.55x
Joint Pain Sufferers	34.24%	13.46x
Disability Insurance Researchers	36.23%	12.94x
Arthritis Sufferers	30.32%	12.55x
Pain Medication Users	29.38%	12.51x
Medical Consultation Researchers	26.73%	12.00x
Asthma Sufferers	26.02%	11.90x
Sun Protection Shoppers	29.42%	11.79x

Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.

Index: A comparison of the Health Issues Cluster audience to the internet population.

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location	Composition	Index
Belk	0.02%	1.47x
Dressbarn	0.04%	1.12x
Carhartt	0.18%	1.03x
Chicos	0.04%	0.97x
Lane Bryant	0.03%	0.96x
Aeropostale	0.02%	0.96x
Old Navy	0.04%	0.90x
Coach	0.04%	0.84x
Journeys	0.02%	0.84x
Club Monaco	0.01%	0.83x

Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.

Index: A comparison of the Health Issues Cluster audience to the internet population.

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is enbrel.com.

Website	Composition	Index
enbrel.com	1.72%	146.32x
xout.com	0.51%	132.44x
alhea.com	0.50%	127.17x
wow.com	2.95%	124.95x
shingles-skincare.com	0.66%	124.73x
robitussin.com	1.18%	121.67x
theraflu.com	6.49%	119.79x
azoproducts.com	2.88%	119.10x
biotene.com	3.08%	113.18x
mychronicmigraine.com	4.60%	110.47x

Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.

Index: A comparison of the Health Issues Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity	Composition	Index
As Seen On TV Products	0.19%	20.90x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	1.55%	19.91x
Nutrition & Diabetic Living	1.21%	14.76x
Discount Shopping	7.66%	14.50x
Arthritis & Bones	5.63%	14.05x
Natural & Healthy Living Researchers	1.06%	13.61x
Celebrity Gossip	3.77%	13.43x
Food Cluster	4.27%	13.41x
Vitamin Shoppers	7.00%	12.86x
Disease Cluster	3.35%	12.47x

Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.

Index: A comparison of the Health Issues Cluster audience to the internet population.

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age and income brackets.

Age

65+

Income

$75,000-$99,999