Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 2.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 25.23% 16.05x
Heart Surgery Researchers 17.85% 12.71x
Joint Pain Sufferers 21.52% 11.64x
Lottery Enthusiasts 1.83% 11.28x
Disability Insurance Researchers 21.71% 11.23x
Retired Health Insurance Researchers 15.41% 11.23x
Deodorant Shoppers 18.64% 11.20x
As Seen on TV Shoppers 20.01% 11.14x
Retired Assisted Living Shoppers 16.20% 10.89x
Medical Consultation Researchers 17.18% 10.88x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.48x
Talbots 0.04% 1.13x
Buckle 0.18% 1.12x
Chicos 0.06% 1.12x
Mens Wearhouse 0.49% 1.11x
Jos A. Bank Clothiers 0.29% 1.07x
Lane Bryant 0.04% 1.06x
American Eagle Outfitters 0.09% 1.01x
Gymboree 0.05% 1.00x
Johnston and Murphy 0.13% 0.99x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is mychronicmigraine.com.

Website Composition Index
mychronicmigraine.com 1.58% 72.84x
biotene.com 1.05% 69.34x
theraflu.com 2.25% 67.27x
prolia.com 3.17% 64.12x
asthma.com 2.11% 63.72x
mydenturecare.com 1.63% 58.53x
abreva.com 1.99% 57.82x
flonase.com 13.29% 50.43x
proactiv.com 2.69% 42.04x
commercetopics.com 1.74% 30.69x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.93% 14.81x
As Seen On TV Products 0.10% 14.72x
Discount Shopping 3.19% 11.02x
Celebrity Gossip 2.04% 10.37x
Arthritis & Bones 3.70% 10.13x
Nutrition & Diabetic Living 0.82% 9.91x
Reproductive Health 2.87% 9.52x
Food Cluster 2.55% 9.21x
Dermatology 3.67% 9.12x
Vitamin Shoppers 4.26% 8.98x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female