Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 151.7 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 151.7 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 47.52% 18.36x
Heart Surgery Researchers 28.72% 15.56x
Retired Health Insurance Researchers 29.40% 14.60x
Heartburn Sufferers 24.10% 14.35x
Food Delivery Service Users 11.88% 14.26x
Texas Activity Researchers 21.45% 14.19x
Orlando Activities Researchers 19.55% 14.07x
Online Health Researchers 21.05% 14.06x
Pharmacy Shoppers 26.14% 14.05x
Black Friday Comparison Shoppers 32.59% 13.83x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 5.34x
Dressbarn 0.04% 2.24x
LOFT 0.04% 2.10x
Banana Republic 0.03% 1.93x
Forever 21 0.02% 1.86x
Eddie Bauer 0.01% 1.64x
Chicos 0.03% 1.63x
Jos A. Bank Clothiers 0.03% 1.56x
Mens Wearhouse 0.05% 1.55x
Gymboree 0.02% 1.36x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is att.net.

Website Composition Index
att.net 29.14% 514.63x
powerball.com 65.46% 312.86x
usamega.com 4.12% 53.40x
celebspulse.com 3.85% 47.48x
coolimba.com 5.75% 45.03x
healthnfitness.net 3.37% 44.05x
idolator.com 2.09% 36.71x
editorchoice.com 8.17% 35.28x
careerbuilder.com 1.71% 34.46x
trueactivist.com 1.14% 33.88x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.33% 23.04x
Diabetes Research 0.14% 18.23x
Trucks 0.18% 15.19x
Women Shoppers 0.42% 14.31x
People Search 2.64% 14.03x
Horse Racing 0.18% 13.51x
Moving & Storage 0.11% 13.34x
Beach Vacations 0.18% 13.28x
Telescopes 0.11% 12.79x
Nutrition & Diabetic Living 0.18% 12.29x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female