Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 387.9 Thousand Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 387.9 thousand unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 37.65% 20.31x
Orlando Activities Researchers 30.23% 20.03x
Texas Activity Researchers 33.41% 19.66x
Louisiana Activities Researchers 36.51% 19.34x
Nashville Activity Researchers 29.75% 18.58x
Heartburn Sufferers 32.93% 18.56x
Auto Insurance Shoppers 34.25% 18.36x
TV Junkies 34.71% 18.09x
Cholesterol Researchers 28.94% 18.00x
Online Health Researchers 29.12% 17.79x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Coach.

Location Composition Index
Coach 0.01% 4.03x
Maurices 0.02% 2.77x
Banana Republic 0.01% 2.38x
American Eagle Outfitters 0.01% 2.31x
Carhartt 0.11% 1.72x
Old Navy 0.01% 1.45x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is att.net.

Website Composition Index
att.net 60.27% 220.82x
powerball.com 34.18% 140.34x
maravipost.com 1.73% 87.50x
ampproject.org 8.71% 68.75x
factaholics.com 1.67% 65.54x
cruiselawnews.com 1.10% 65.40x
zubican.com 2.83% 62.97x
comparisons.org 2.96% 61.04x
xarelto-us.com 1.64% 59.94x
exxonmobil.com 1.67% 57.66x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 1.91% 32.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 29.94x
Disease Cluster 0.38% 28.83x
Vitamin Shoppers 0.51% 28.63x
Holiday Gifts 0.09% 27.51x
Construction Apparel 0.20% 26.16x
Women Shoppers 2.27% 25.04x
Diabetes Research 0.52% 24.99x
Horse Racing 0.80% 24.44x
Yard Structures 0.33% 24.40x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female