Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 1.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 41.24% 17.64x
Joint Pain Sufferers 33.54% 13.42x
As Seen on TV Shoppers 32.06% 13.35x
Disability Insurance Researchers 33.87% 13.12x
Deodorant Shoppers 30.72% 12.93x
Arthritis Sufferers 28.51% 12.74x
Pain Medication Users 28.36% 12.35x
Retired Assisted Living Shoppers 22.21% 12.11x
Medical Consultation Researchers 26.46% 12.01x
Retired Health Insurance Researchers 22.85% 11.97x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.16x
Old Navy 0.06% 1.15x
Chicos 0.05% 1.08x
Aeropostale 0.03% 1.06x
Club Monaco 0.01% 1.05x
Tommy Bahama 0.02% 0.99x
Carhartt 0.18% 0.97x
Intermix 0.01% 0.94x
LOFT 0.03% 0.92x
Dressbarn 0.03% 0.91x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is enbrel.com.

Website Composition Index
enbrel.com 1.43% 134.46x
wow.com 2.51% 118.39x
theraflu.com 5.56% 113.77x
azoproducts.com 2.45% 111.31x
biotene.com 2.66% 110.60x
mychronicmigraine.com 3.97% 110.14x
prevacid24hr.com 1.71% 108.45x
asthma.com 1.90% 105.35x
mydenturecare.com 2.53% 89.97x
disabilityapprovalguide.com 1.33% 89.22x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.19% 21.66x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.57% 19.75x
Nutrition & Diabetic Living 1.18% 14.83x
Discount Shopping 6.94% 14.71x
Arthritis & Bones 5.57% 14.15x
Food Cluster 4.16% 13.05x
Celebrity Gossip 3.60% 12.74x
Vitamin Shoppers 6.79% 12.62x
Disease Cluster 3.45% 12.58x
Reproductive Health 5.08% 11.97x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female