Dstillery Audiences

HEALTH ISSUES CLUSTER

Audience Size: 1.5 Million Devices

Explore the Health Issues Cluster Audience

Below you'll find more information about the Health Issues Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Health Issues Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Health Issues Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Health Issues Cluster audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 42.03% 17.73x
Heart Surgery Researchers 27.06% 15.31x
Joint Pain Sufferers 33.37% 14.55x
Deodorant Shoppers 29.47% 14.51x
As Seen on TV Shoppers 31.82% 13.93x
Retired Health Insurance Researchers 24.27% 13.72x
Arthritis Sufferers 28.86% 13.60x
Pain Medication Users 29.54% 13.02x
Retired Budget Healthcare Shoppers 23.18% 12.90x
Disability Insurance Researchers 34.75% 12.81x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Interest attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Health Issues Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Health Issues Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.68x
Aeropostale 0.03% 1.27x
Gymboree 0.04% 1.21x
Carhartt 0.23% 1.16x
Lane Bryant 0.05% 1.15x
Dressbarn 0.05% 1.14x
Journeys 0.03% 1.07x
Mens Wearhouse 0.21% 1.05x
The Childrens Place 0.05% 1.03x
Michael Kors 0.02% 1.01x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Location attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Health Issues Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Health Issues Cluster audience is enbrel.com.

Website Composition Index
enbrel.com 1.11% 153.08x
wow.com 1.98% 136.91x
mychronicmigraine.com 3.26% 133.80x
prevacid24hr.com 1.43% 132.26x
biotene.com 2.16% 131.94x
theraflu.com 4.60% 130.13x
azoproducts.com 1.97% 129.98x
asthma.com 2.05% 111.45x
prolia.com 6.08% 107.02x
mydenturecare.com 2.31% 103.67x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Web attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Health Issues Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.17% 23.20x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.51% 21.65x
Discount Shopping 6.17% 16.47x
Nutrition & Diabetic Living 1.14% 16.28x
Arthritis & Bones 5.60% 14.64x
Food Cluster 4.05% 13.77x
Celebrity Gossip 3.43% 13.64x
Vitamin Shoppers 6.71% 13.29x
Disease Cluster 3.53% 13.00x
Dermatology 6.06% 12.60x
Composition Percentage: The overlap percentage between the Health Issues Cluster audience and the Content Affinity attribute.
Index: A comparison of the Health Issues Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Health Issues Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female