Dstillery Audiences

HIGHER EDUCATION

Audience Size: 10.5 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is Online Education Resource Researchers.

Interest Composition Index
Online Education Resource Researchers 60.00% 25.42x
College Aspirants 54.67% 20.85x
Tutoring Resources Researchers 45.33% 19.60x
Online Test Prep Resource Readers 53.33% 18.34x
Resume Writing Researchers 38.67% 16.89x
Ivy League College Researchers 29.33% 16.82x
Government Student Loan Researchers 52.00% 16.32x
Job Seekers 30.67% 16.07x
College Students 32.00% 14.64x
Career Focused Individuals 25.33% 14.55x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Armani 0.01% 1.49x
Jos A. Bank Clothiers 0.02% 1.18x
The North Face 0.01% 1.08x
Carhartt 0.15% 0.65x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is answers.yahoo.com.

Website Composition Index
answers.yahoo.com 23.14% 43.41x
psychcentral.com 29.17% 33.42x
moneycrashers.com 20.59% 32.01x
harvard.edu 19.42% 30.96x
slader.com 14.73% 29.48x
shmoop.com 19.98% 29.43x
wikia.com 29.97% 29.19x
owlcation.com 19.14% 28.68x
sciencedaily.com 25.33% 28.62x
conversationstartersworld.com 15.07% 28.59x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is College Planning.

Content Affinity Composition Index
College Planning 20.70% 51.23x
Science Education & Resources 7.29% 30.91x
Career Cluster A 4.66% 30.84x
New England Universities 5.54% 29.97x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 8.16% 22.55x
Educational Publishing 12.54% 22.54x
Writing Tools & Citation 17.20% 21.46x
Online Quiz & List Readers 21.28% 21.18x
Dating & Relationships 11.37% 21.15x
Assorted Topics (Viral Media, Paid Traffic) 3.21% 19.54x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female