Dstillery Audiences

HIGHER EDUCATION

Audience Size: 187 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 187 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 62.45% 23.67x
Tutoring Resources Researchers 54.98% 22.35x
Job Seekers 58.35% 21.08x
Government Student Loan Researchers 61.93% 20.95x
Resume Writing Researchers 55.00% 19.34x
Career Focused Individuals 49.76% 19.28x
College Professors 47.37% 17.81x
Senior Caregivers 52.34% 17.44x
Business Decision Makers 44.49% 17.42x
Parents of High School Students 57.08% 16.86x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Supreme.

Location Composition Index
Supreme 0.03% 4.03x
Columbia 0.03% 2.22x
Abercrombie & Fitch 0.01% 2.00x
The Childrens Place 0.15% 1.85x
Gymboree 0.08% 1.65x
Hugo Boss 0.05% 1.49x
Michael Kors 0.07% 1.49x
LOFT 0.09% 1.41x
White House Black Market 0.47% 1.41x
Hollister 0.06% 1.38x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is rasmussen.edu.

Website Composition Index
rasmussen.edu 16.01% 398.62x
whatcareerisrightforme.com 11.19% 327.17x
mymajors.com 16.34% 285.22x
careerprofiles.info 11.88% 268.26x
environmentalscience.org 17.34% 252.29x
nutritioned.org 5.72% 211.85x
collegexpress.com 5.40% 123.69x
coursehero.com 6.05% 101.66x
internships.com 6.47% 101.33x
psychologyschoolguide.net 2.96% 98.09x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 7.07% 63.68x
Online Learning 0.70% 57.52x
Teaching Abroad 0.72% 52.21x
Psychology & Social Work 4.44% 42.50x
Law School Research Cluster 0.94% 31.91x
College Planning 27.95% 31.57x
Discount Books 1.51% 30.53x
Social & Demographic Trends 3.31% 29.60x
Healthcare Jobs 4.13% 29.28x
International Travel 1.28% 27.44x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female