Dstillery Audiences

HIGHER EDUCATION

Audience Size: 256.2 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 256.2 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 60.43% 25.74x
Tutoring Resources Researchers 52.07% 24.33x
Job Seekers 54.86% 23.99x
Government Student Loan Researchers 56.44% 23.77x
Career Focused Individuals 46.69% 21.39x
Parents of High School Students 55.49% 20.29x
Senior Caregivers 46.48% 18.54x
Business Decision Makers 41.82% 18.50x
College Professors 42.17% 18.36x
Masters in Management Researchers 45.58% 17.92x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.05x
Free People 0.06% 1.82x
Supreme 0.02% 1.47x
Eddie Bauer 0.05% 1.43x
Johnston and Murphy 0.21% 1.41x
Mens Wearhouse 0.66% 1.25x
Abercrombie & Fitch 0.06% 1.21x
Gymboree 0.07% 1.20x
Patagonia 0.02% 1.15x
Tommy Bahama 0.04% 1.13x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is testq.com.

Website Composition Index
testq.com 7.27% 302.51x
rasmussen.edu 22.99% 256.90x
healthcarepathway.com 6.30% 247.02x
whatcareerisrightforme.com 9.51% 240.95x
mymajors.com 13.89% 223.72x
lawenforcementedu.net 5.05% 214.33x
careerprofiles.info 10.25% 214.02x
uloop.com 4.78% 209.64x
graduateshotline.com 4.37% 206.98x
environmentalscience.org 15.00% 199.00x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.

Content Affinity Composition Index
Online Learning 1.04% 58.70x
Job Interview Process 8.44% 50.10x
Psychology & Social Work 5.03% 35.59x
Teaching Abroad 0.78% 34.12x
Law School Research Cluster 1.18% 29.34x
College Planning 29.64% 27.13x
Assorted Topics (Business Support ToolsForm Templates) 1.09% 25.59x
College Greek Life 2.16% 25.04x
MBA Education 13.10% 23.95x
Healthcare Jobs 5.00% 23.92x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female