Dstillery Audiences

HIGHER EDUCATION

Audience Size: 46.6 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 46.6 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is Career Focused Individuals.

Interest Composition Index
Career Focused Individuals 46.30% 20.71x
Business Decision Makers 44.60% 19.80x
Psychiatrists 45.99% 19.39x
Ivy League College Researchers 38.89% 17.96x
Credit Card Researchers 38.43% 17.28x
Immigration Resource Researchers 41.82% 17.11x
Immigration Policy Researchers 41.82% 17.11x
Study Abroad Researchers 42.59% 16.48x
US Judiciary System Researchers 34.26% 15.80x
Harvard University Fans 36.27% 15.55x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Journeys 0.03% 3.67x
Mens Wearhouse 0.03% 3.08x
American Eagle Outfitters 0.04% 2.61x
Hollister 0.03% 2.35x
Chicos 0.02% 2.00x
Victoria's Secret 0.02% 1.64x
Talbots 0.02% 1.59x
Armani 0.01% 1.49x
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is monster.com.

Website Composition Index
monster.com 25.71% 59.65x
collegexpress.com 7.75% 58.91x
magoosh.com 11.23% 49.00x
cliffsnotes.com 7.03% 48.77x
nap.edu 6.05% 48.24x
collegefactual.com 19.17% 45.61x
careeraddict.com 8.31% 45.12x
mindtools.com 4.99% 44.28x
collegemagazine.com 5.48% 42.79x
slideplayer.com 6.38% 40.98x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 3.28% 106.95x
Psychology & Social Work 2.70% 50.56x
Foreign Language Education 2.23% 35.87x
International Development & Health 1.62% 35.64x
Discount Books 0.70% 34.82x
Historical Information - Museums & Libraries 5.12% 30.20x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.76% 29.96x
Youth Educational Resources 1.34% 29.01x
Learning & Development Products 4.36% 27.37x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 2.39% 26.64x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female