Dstillery Audiences

HIGHER EDUCATION

Audience Size: 539.3 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 539.3 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 54.84% 22.57x
Job Seekers 47.74% 19.66x
Career Focused Individuals 36.42% 17.99x
Masters in Management Researchers 47.59% 16.99x
Parents of High School Students 53.55% 16.24x
Business Decision Makers 36.06% 15.82x
College Professors 39.11% 14.96x
Senior Caregivers 41.81% 14.69x
Study Abroad Researchers 35.26% 14.52x
Liberal Think Tank Readers 33.38% 14.39x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.03% 2.01x
Journeys 0.03% 1.73x
Abercrombie & Fitch 0.02% 1.53x
Madewell 0.02% 1.48x
Belk 0.02% 1.34x
The North Face 0.02% 1.26x
Kate Spade 0.02% 1.25x
Urban Outfitters 0.04% 1.20x
Zumiez 0.02% 1.18x
Hugo Boss 0.01% 1.15x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is aftercollege.com.

Website Composition Index
aftercollege.com 2.78% 270.22x
straighterline.com 4.09% 266.87x
degreequery.com 7.15% 255.57x
crimesceneinvestigatoredu.org 4.97% 250.31x
testq.com 6.40% 249.50x
healthcarepathway.com 4.83% 239.70x
matchcollege.com 4.63% 235.44x
elearners.com 2.30% 231.92x
collegequest.com 2.20% 229.40x
crime-scene-investigator.net 3.66% 228.86x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.

Content Affinity Composition Index
Online Learning 1.07% 40.41x
Job Interview Process 9.06% 37.70x
Teaching Abroad 0.78% 33.72x
Psychology & Social Work 5.59% 27.67x
College Planning 26.10% 24.16x
MBA Education 12.47% 23.03x
Discount Books 2.38% 22.68x
Healthcare Jobs 4.77% 21.13x
Social & Demographic Trends 5.42% 20.82x
Law School Research Cluster 1.43% 20.49x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999