Explore the Higher Education Audience
Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Higher Education audience.
INTERESTS
The Higher Education audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Higher Education audience is Online Education Resource Researchers.
| Interest | Composition | Index |
| Online Education Resource Researchers | 60.00% | 25.42x |
| College Aspirants | 54.67% | 20.85x |
| Tutoring Resources Researchers | 45.33% | 19.60x |
| Online Test Prep Resource Readers | 53.33% | 18.34x |
| Resume Writing Researchers | 38.67% | 16.89x |
| Ivy League College Researchers | 29.33% | 16.82x |
| Government Student Loan Researchers | 52.00% | 16.32x |
| Job Seekers | 30.67% | 16.07x |
| College Students | 32.00% | 14.64x |
| Career Focused Individuals | 25.33% | 14.55x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
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APPAREL RETAILERS
The Higher Education audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.04% | 4.65x |
| Armani | 0.01% | 1.49x |
| Jos A. Bank Clothiers | 0.02% | 1.18x |
| The North Face | 0.01% | 1.08x |
| Carhartt | 0.15% | 0.65x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
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WEBSITES
The Higher Education audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Higher Education audience is answers.yahoo.com.
| Website | Composition | Index |
| answers.yahoo.com | 23.14% | 43.41x |
| psychcentral.com | 29.17% | 33.42x |
| moneycrashers.com | 20.59% | 32.01x |
| harvard.edu | 19.42% | 30.96x |
| slader.com | 14.73% | 29.48x |
| shmoop.com | 19.98% | 29.43x |
| wikia.com | 29.97% | 29.19x |
| owlcation.com | 19.14% | 28.68x |
| sciencedaily.com | 25.33% | 28.62x |
| conversationstartersworld.com | 15.07% | 28.59x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Higher Education audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 20.70% | 51.23x |
| Science Education & Resources | 7.29% | 30.91x |
| Career Cluster A | 4.66% | 30.84x |
| New England Universities | 5.54% | 29.97x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 8.16% | 22.55x |
| Educational Publishing | 12.54% | 22.54x |
| Writing Tools & Citation | 17.20% | 21.46x |
| Online Quiz & List Readers | 21.28% | 21.18x |
| Dating & Relationships | 11.37% | 21.15x |
| Assorted Topics (Viral Media, Paid Traffic) | 3.21% | 19.54x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
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DEMOGRAPHICS
The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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