Dstillery Audiences

HIGHER EDUCATION

Audience Size: 99.9 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 99.9 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 59.63% 22.99x
Job Seekers 54.11% 22.77x
Resume Writing Researchers 57.79% 21.88x
Tutoring Resources Researchers 51.50% 21.48x
Government Student Loan Researchers 59.92% 19.91x
Career Focused Individuals 46.18% 19.85x
College Professors 44.72% 18.29x
Business Decision Makers 43.27% 18.18x
Legal Help Seekers 44.82% 18.02x
Psychiatrists 41.43% 17.26x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Aeropostale 0.03% 2.86x
Gymboree 0.02% 2.71x
American Eagle Outfitters 0.04% 2.61x
Banana Republic 0.03% 2.45x
Hollister 0.03% 2.35x
Dressbarn 0.02% 2.11x
Express 0.03% 2.01x
White House Black Market 0.02% 1.91x
Buckle 0.02% 1.87x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is collegegrad.com.

Website Composition Index
collegegrad.com 9.74% 119.65x
collegedata.com 4.37% 84.82x
unigo.com 8.26% 83.52x
fastweb.com 11.03% 74.19x
collegeboard.org 10.66% 73.30x
collegevine.com 7.24% 66.29x
symbolab.com 5.91% 64.14x
collegexpress.com 7.01% 63.44x
scholarships.com 8.09% 54.17x
edx.org 3.00% 54.17x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 4.00% 83.50x
Psychology & Social Work 3.18% 47.94x
MBA Education 11.35% 39.54x
Social & Demographic Trends 1.59% 34.83x
College Planning 27.88% 33.99x
Healthcare Jobs 2.69% 33.89x
Science Education & Academia 4.99% 32.23x
Law School Research Cluster 0.51% 30.15x
Nursing 5.87% 30.01x
Foreign Language Education 2.30% 29.16x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female