Explore the Higher Education Audience
Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 539.3 thousand unique devices whose actions qualify for the Higher Education audience.
INTERESTS
The Higher Education audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Higher Education audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 54.84% | 22.57x |
| Job Seekers | 47.74% | 19.66x |
| Career Focused Individuals | 36.42% | 17.99x |
| Masters in Management Researchers | 47.59% | 16.99x |
| Parents of High School Students | 53.55% | 16.24x |
| Business Decision Makers | 36.06% | 15.82x |
| College Professors | 39.11% | 14.96x |
| Senior Caregivers | 41.81% | 14.69x |
| Study Abroad Researchers | 35.26% | 14.52x |
| Liberal Think Tank Readers | 33.38% | 14.39x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
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APPAREL RETAILERS
The Higher Education audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Higher Education audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.03% | 2.01x |
| Journeys | 0.03% | 1.73x |
| Abercrombie & Fitch | 0.02% | 1.53x |
| Madewell | 0.02% | 1.48x |
| Belk | 0.02% | 1.34x |
| The North Face | 0.02% | 1.26x |
| Kate Spade | 0.02% | 1.25x |
| Urban Outfitters | 0.04% | 1.20x |
| Zumiez | 0.02% | 1.18x |
| Hugo Boss | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
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WEBSITES
The Higher Education audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Higher Education audience is aftercollege.com.
| Website | Composition | Index |
| aftercollege.com | 2.78% | 270.22x |
| straighterline.com | 4.09% | 266.87x |
| degreequery.com | 7.15% | 255.57x |
| crimesceneinvestigatoredu.org | 4.97% | 250.31x |
| testq.com | 6.40% | 249.50x |
| healthcarepathway.com | 4.83% | 239.70x |
| matchcollege.com | 4.63% | 235.44x |
| elearners.com | 2.30% | 231.92x |
| collegequest.com | 2.20% | 229.40x |
| crime-scene-investigator.net | 3.66% | 228.86x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 1.07% | 40.41x |
| Job Interview Process | 9.06% | 37.70x |
| Teaching Abroad | 0.78% | 33.72x |
| Psychology & Social Work | 5.59% | 27.67x |
| College Planning | 26.10% | 24.16x |
| MBA Education | 12.47% | 23.03x |
| Discount Books | 2.38% | 22.68x |
| Healthcare Jobs | 4.77% | 21.13x |
| Social & Demographic Trends | 5.42% | 20.82x |
| Law School Research Cluster | 1.43% | 20.49x |
Composition Percentage:
The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
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DEMOGRAPHICS
The Higher Education audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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