Dstillery Audiences

HIGHER EDUCATION

Audience Size: 246.5 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 246.5 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 54.91% 34.44x
Job Seekers 48.23% 31.95x
Tutoring Resources Researchers 46.79% 31.75x
Government Student Loan Researchers 50.87% 30.98x
Career Focused Individuals 38.60% 29.13x
College Professors 36.77% 25.02x
Parents of High School Students 51.95% 25.01x
Business Decision Makers 34.61% 24.53x
Senior Caregivers 42.38% 24.40x
Non-Profit Volunteers 39.61% 24.28x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.65x
Levi Strauss 0.05% 1.63x
Columbia 0.03% 1.62x
Urban Outfitters 0.10% 1.62x
Topshop 0.03% 1.50x
American Apparel 0.06% 1.40x
Tommy Bahama 0.05% 1.40x
Supreme 0.02% 1.36x
White House Black Market 0.40% 1.32x
Belk 0.02% 1.30x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is testq.com.

Website Composition Index
testq.com 6.75% 324.56x
rasmussen.edu 21.63% 261.98x
healthcarepathway.com 6.49% 243.40x
whatcareerisrightforme.com 9.85% 236.72x
uloop.com 4.54% 217.15x
mymajors.com 14.07% 217.10x
lawenforcementedu.net 5.28% 215.09x
careerprofiles.info 10.54% 206.91x
graduateshotline.com 4.47% 200.81x
environmentalscience.org 15.22% 195.39x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.93% 55.85x
Job Interview Process 8.55% 54.90x
Teaching Abroad 0.84% 46.72x
Psychology & Social Work 5.06% 37.58x
Law School Research Cluster 1.32% 33.18x
Discount Books 1.80% 31.09x
College Greek Life 2.16% 30.69x
College Planning 30.08% 29.77x
Science Education & Academia 7.01% 28.78x
Social & Demographic Trends 4.21% 27.57x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female