Dstillery Audiences

HIGHER EDUCATION

Audience Size: 10.2 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is Online Education Resource Researchers.

Interest Composition Index
Online Education Resource Researchers 74.64% 31.12x
Job Seekers 49.28% 27.45x
Resume Writing Researchers 61.59% 26.28x
Tutoring Resources Researchers 57.97% 25.95x
Career Focused Individuals 44.93% 25.90x
College Aspirants 55.80% 22.55x
Business Decision Makers 41.30% 21.62x
Ivy League College Researchers 37.68% 21.57x
Legal Help Seekers 47.83% 21.51x
Adult Acne Sufferers 43.48% 21.26x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Armani 0.01% 1.49x
Jos A. Bank Clothiers 0.02% 1.18x
The North Face 0.01% 1.08x
Carhartt 0.07% 0.69x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is owlcation.com.

Website Composition Index
owlcation.com 15.18% 29.53x
answers.yahoo.com 24.96% 27.45x
thebalancecareers.com 58.42% 27.43x
barnesandnoble.com 16.90% 27.13x
psychcentral.com 22.69% 26.22x
instructables.com 14.76% 26.15x
ampproject.org 14.23% 24.84x
shmoop.com 18.81% 24.50x
moneycrashers.com 12.91% 22.14x
niche.com 32.49% 22.09x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is MBA Education.

Content Affinity Composition Index
MBA Education 7.45% 78.62x
Education Cluster 6.61% 75.37x
College Planning 24.61% 49.80x
Science Education & Resources 10.83% 39.08x
Nature & Wildlife 2.95% 37.70x
School Curriculum 4.78% 35.31x
Career Cluster A 14.35% 34.80x
Historical Information - Museums & Libraries 2.95% 34.20x
Assorted Topics (Viral Media, Paid Traffic) 5.91% 30.75x
Yoga & Meditation 2.25% 30.55x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female