Dstillery Audiences

HIGHER EDUCATION

Audience Size: 76.6 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 76.6 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is Online Education Resource Researchers.

Interest Composition Index
Online Education Resource Researchers 69.82% 27.72x
Job Seekers 55.15% 24.51x
College Aspirants 60.00% 23.55x
Resume Writing Researchers 57.75% 23.23x
Online Test Prep Resource Readers 59.17% 23.16x
Tutoring Resources Researchers 51.12% 21.96x
Career Focused Individuals 46.86% 21.08x
Government Student Loan Researchers 57.99% 20.27x
Business Decision Makers 42.37% 19.06x
College Professors 43.20% 18.15x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Mens Wearhouse 0.02% 3.66x
American Eagle Outfitters 0.04% 2.61x
Hollister 0.03% 2.35x
Maurices 0.01% 1.81x
Aeropostale 0.01% 1.75x
Dressbarn 0.01% 1.60x
Talbots 0.02% 1.59x
Armani 0.01% 1.49x
Express 0.01% 1.45x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is unigo.com.

Website Composition Index
unigo.com 7.71% 108.07x
fastweb.com 10.02% 91.92x
collegeboard.org 9.55% 88.40x
collegevine.com 6.80% 88.12x
symbolab.com 5.32% 79.60x
scholarships.com 7.33% 71.95x
collegexpress.com 7.34% 62.27x
aamc.org 4.38% 54.11x
wayup.com 4.96% 53.68x
monster.com 28.77% 53.31x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 3.50% 95.36x
Psychology & Social Work 2.84% 47.57x
MBA Education 10.69% 45.65x
Healthcare Jobs 2.50% 38.66x
Social & Demographic Trends 1.26% 38.57x
Science Education & Academia 4.66% 37.90x
College Planning 27.59% 35.90x
University Press 6.70% 35.42x
California Universities 4.64% 34.35x
Education Cluster 8.91% 34.27x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female