Dstillery Audiences

HIGHER EDUCATION

Audience Size: 398.6 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 398.6 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 57.33% 24.73x
Job Seekers 49.64% 21.97x
Tutoring Resources Researchers 47.77% 21.01x
Career Focused Individuals 40.51% 19.74x
Government Student Loan Researchers 54.16% 19.18x
Senior Caregivers 45.37% 17.82x
Business Decision Makers 38.87% 17.50x
Parents of High School Students 56.18% 17.41x
Masters in Management Researchers 48.83% 17.40x
College Professors 42.71% 17.13x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Intermix.

Location Composition Index
Intermix 0.02% 1.98x
Free People 0.03% 1.60x
Express Outlets 0.01% 1.60x
Lululemon 0.10% 1.59x
Belk 0.02% 1.56x
The Childrens Place 0.09% 1.54x
Patagonia 0.03% 1.53x
Columbia 0.02% 1.52x
J. Crew 0.06% 1.52x
REI 0.03% 1.46x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is crimesceneinvestigatoredu.org.

Website Composition Index
crimesceneinvestigatoredu.org 5.76% 308.94x
degreequery.com 9.26% 289.53x
straighterline.com 4.03% 286.81x
matchcollege.com 3.74% 281.50x
testq.com 7.54% 281.09x
valuecolleges.com 4.06% 279.42x
healthcarepathway.com 5.63% 260.64x
crime-scene-investigator.net 3.94% 259.14x
rasmussen.edu 25.43% 250.87x
honorsociety.org 4.06% 239.52x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.97% 49.58x
Job Interview Process 8.48% 47.89x
Teaching Abroad 0.84% 42.22x
Psychology & Social Work 5.44% 34.62x
College Planning 29.67% 29.06x
Discount Books 2.06% 28.53x
College Greek Life 2.44% 27.08x
Law School Research Cluster 1.39% 26.85x
MBA Education 13.83% 26.44x
Social & Demographic Trends 5.04% 25.90x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female