Dstillery Audiences

HIGHER EDUCATION

Audience Size: 470.4 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 470.4 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 56.72% 23.27x
Job Seekers 48.06% 21.37x
Career Focused Individuals 37.73% 19.29x
Masters in Management Researchers 48.18% 17.41x
Parents of High School Students 55.46% 17.07x
Business Decision Makers 36.78% 17.01x
College Professors 41.11% 16.16x
Senior Caregivers 43.82% 15.85x
Study Abroad Researchers 35.61% 15.61x
Recreational Sports Participants 33.35% 15.10x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.03% 1.64x
H&M 0.04% 1.36x
Ann Taylor 0.02% 1.27x
REI 0.02% 1.24x
Banana Republic 0.05% 1.20x
LOFT 0.04% 1.19x
Old Navy 0.06% 1.17x
Belk 0.02% 1.15x
Kate Spade 0.02% 1.12x
Coach 0.06% 1.12x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is crimesceneinvestigatoredu.org.

Website Composition Index
crimesceneinvestigatoredu.org 5.02% 280.97x
straighterline.com 4.08% 278.83x
testq.com 6.89% 265.24x
degreequery.com 8.42% 261.75x
matchcollege.com 4.32% 256.76x
healthcarepathway.com 5.16% 248.44x
crime-scene-investigator.net 3.49% 243.40x
careerprofiles.info 8.03% 232.86x
fbiagentedu.org 6.67% 227.44x
mymajors.com 12.14% 225.36x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Online Learning.

Content Affinity Composition Index
Online Learning 1.04% 45.86x
Job Interview Process 9.26% 41.52x
Teaching Abroad 0.83% 38.17x
Psychology & Social Work 5.39% 30.52x
College Planning 27.96% 27.05x
Discount Books 2.21% 24.82x
MBA Education 13.41% 24.59x
Law School Research Cluster 1.39% 22.91x
Healthcare Jobs 4.99% 22.90x
College Greek Life 2.37% 22.70x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female