Dstillery Audiences

HIGHER EDUCATION

Audience Size: 141 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 141 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 67.10% 17.95x
Job Seekers 60.27% 16.77x
Government Student Loan Researchers 66.11% 16.41x
Resume Writing Researchers 61.64% 15.80x
Tutoring Resources Researchers 60.09% 15.60x
Senior Caregivers 50.91% 14.89x
College Professors 50.69% 14.74x
Career Focused Individuals 53.66% 14.73x
Adult Acne Sufferers 40.60% 14.13x
Legal Help Seekers 44.09% 13.94x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Intermix.

Location Composition Index
Intermix 0.01% 3.29x
Club Monaco 0.02% 2.71x
Saint Laurent Paris 0.01% 2.64x
Bonobos 0.02% 2.37x
Columbia 0.01% 2.30x
Old Navy 0.13% 2.13x
Madewell 0.03% 2.11x
Gymboree 0.06% 1.85x
American Apparel 0.03% 1.84x
Zara 0.03% 1.66x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is whatcareerisrightforme.com.

Website Composition Index
whatcareerisrightforme.com 14.67% 361.04x
mymajors.com 16.80% 356.09x
careerprofiles.info 12.62% 331.91x
environmentalscience.org 17.67% 315.47x
internships.com 4.17% 104.02x
coursehero.com 3.66% 93.43x
collegegrad.com 9.52% 84.89x
ukessays.com 3.94% 76.46x
wyzant.com 3.76% 71.36x
collegexpress.com 6.12% 69.67x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 4.63% 64.80x
Online Learning 0.45% 54.38x
Teaching Abroad 0.59% 54.23x
Psychology & Social Work 3.69% 40.84x
College Planning 26.72% 29.71x
MBA Education 11.02% 27.89x
Healthcare Jobs 3.08% 27.51x
Social & Demographic Trends 2.08% 26.98x
Science Education & Academia 5.45% 25.37x
Discount Books 0.89% 25.29x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female