Dstillery Audiences

HIGHER EDUCATION

Audience Size: 24.5 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is Online Education Resource Researchers.

Interest Composition Index
Online Education Resource Researchers 75.75% 21.58x
Job Seekers 59.70% 19.93x
College Aspirants 67.54% 19.14x
Online Test Prep Resource Readers 67.54% 18.81x
Resume Writing Researchers 62.31% 18.66x
Career Focused Individuals 53.73% 18.42x
Tutoring Resources Researchers 58.58% 18.13x
Business Decision Makers 48.51% 16.59x
Legal Help Seekers 44.03% 16.33x
Government Student Loan Researchers 60.82% 15.52x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 4.65x
Hollister 0.03% 2.35x
Armani 0.01% 1.49x
Carhartt 0.19% 1.39x
The Childrens Place 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.18x
The North Face 0.01% 1.08x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is monster.com.

Website Composition Index
monster.com 21.75% 86.31x
collegefactual.com 18.66% 55.86x
magoosh.com 11.06% 53.56x
quizony.com 12.39% 52.83x
insidehighered.com 11.17% 50.15x
governmentjobs.com 14.13% 49.35x
collegeconfidential.com 24.19% 47.50x
allthetests.com 11.70% 46.22x
indeed.com 16.25% 44.56x
hercampus.com 9.65% 40.27x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 2.23% 55.34x
MBA Education 9.52% 51.81x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.35% 47.53x
Science Education & Academia 2.97% 41.45x
Education Cluster 7.73% 41.11x
University Press 4.31% 39.29x
College Planning 26.91% 37.78x
Nursing 4.16% 36.21x
California Universities 3.12% 35.42x
Historical Information - Museums & Libraries 4.91% 35.12x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female