Dstillery Audiences

HIGHER EDUCATION

Audience Size: 190.3 Thousand Devices

Explore the Higher Education Audience

Below you'll find more information about the Higher Education audience, broken down in different categories based on their digital and physical behaviors. These are 190.3 thousand unique devices whose actions qualify for the Higher Education audience.

Dstillery Crafted Audiences

INTERESTS

The Higher Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Higher Education audience is College Aspirants.

Interest Composition Index
College Aspirants 59.92% 23.18x
Tutoring Resources Researchers 50.55% 21.38x
Job Seekers 52.15% 20.80x
Government Student Loan Researchers 60.03% 19.87x
Resume Writing Researchers 51.29% 19.04x
Career Focused Individuals 44.75% 18.91x
College Professors 43.68% 17.02x
Business Decision Makers 39.87% 16.70x
Senior Caregivers 47.95% 16.55x
Non-Profit Volunteers 42.84% 16.07x
Composition Percentage: The overlap percentage between the Higher Education audience and the Interest attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Higher Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Higher Education audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.84x
Charlotte Russe 0.02% 4.41x
Belk 0.02% 2.71x
Club Monaco 0.02% 2.56x
Hollister 0.06% 2.04x
White House Black Market 0.07% 2.02x
Jos A. Bank Clothiers 0.05% 1.99x
Chicos 0.05% 1.74x
Buckle 0.05% 1.61x
Zara 0.02% 1.45x
Composition Percentage: The overlap percentage between the Higher Education audience and the Location attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Web Insights

WEBSITES

The Higher Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Higher Education audience is rasmussen.edu.

Website Composition Index
rasmussen.edu 11.92% 408.39x
whatcareerisrightforme.com 12.49% 351.49x
mymajors.com 17.53% 296.97x
careerprofiles.info 12.83% 280.91x
environmentalscience.org 18.20% 261.95x
nutritioned.org 5.90% 217.49x
internships.com 4.92% 105.38x
coursehero.com 4.43% 101.90x
psychologyschoolguide.net 3.11% 97.22x
officer.com 2.65% 90.32x
Composition Percentage: The overlap percentage between the Higher Education audience and the Web attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Higher Education audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 5.40% 63.00x
Online Learning 0.59% 57.27x
Teaching Abroad 0.58% 48.97x
Psychology & Social Work 3.78% 36.39x
Discount Books 1.25% 29.86x
College Planning 26.66% 28.04x
Healthcare Jobs 3.29% 27.00x
Law School Research Cluster 0.70% 25.98x
Alternative Movie Streaming 1.06% 25.20x
MBA Education 11.30% 25.07x
Composition Percentage: The overlap percentage between the Higher Education audience and the Content Affinity attribute.
Index: A comparison of the Higher Education audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Higher Education audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female