Dstillery Audiences

HIP-HOP ENTHUSIAST

Audience Size: 5.3 Million Devices

Explore the Hip-Hop Enthusiast Audience

Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.

Dstillery Crafted Audiences

INTERESTS

The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 44.15% 21.20x
Readers of African American Content 24.65% 13.76x
Readers of Jamaican Content 16.97% 9.76x
Condom Shoppers 17.31% 8.54x
Movie and Game Review Readers 13.57% 8.46x
Mens Fitness Publication Readers 12.22% 8.19x
Jamband Fans 13.59% 8.10x
Horror Movie Fans 13.69% 7.97x
Music Trivia Researchers 14.41% 7.91x
Live Concert Fans 13.19% 7.83x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Everlane.

Location Composition Index
Everlane 0.01% 2.35x
Supreme 0.02% 1.74x
Hollister 0.04% 1.69x
Club Monaco 0.02% 1.61x
The Childrens Place 0.09% 1.59x
Express Outlets 0.01% 1.55x
American Apparel 0.06% 1.52x
H&M 0.07% 1.51x
Michael Kors 0.04% 1.51x
Zara 0.05% 1.51x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is kollegekidd.com.

Website Composition Index
kollegekidd.com 2.29% 55.41x
djbooth.net 9.38% 55.41x
sohh.com 15.84% 55.31x
allhiphop.com 7.37% 54.98x
rap-up.com 3.55% 54.12x
vladtv.com 12.11% 51.70x
hot97.com 4.06% 51.05x
datpiff.com 4.49% 49.43x
onsmash.com 1.34% 48.54x
xxlmag.com 41.84% 45.21x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.19% 14.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.58% 14.06x
Luxury Sneakers 8.08% 12.74x
Instagram Management 0.61% 10.10x
College Greek Life 0.81% 9.01x
Music Production 2.17% 8.85x
Parenting & Nutrition 0.05% 8.51x
Feminism 0.68% 8.51x
Hipster Clothing 0.48% 8.51x
Alternative Streaming Services 0.24% 8.43x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male