Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 28.73% | 9.35x |
| Online Content Creators | 8.16% | 7.98x |
| Lyrics Researchers | 14.33% | 7.09x |
| Condom Shoppers | 17.15% | 6.65x |
| Music Trivia Researchers | 12.09% | 6.58x |
| Online Grammar Tool Users | 7.18% | 6.32x |
| Movie and Game Review Readers | 9.79% | 6.30x |
| Meme Users | 15.86% | 6.15x |
| Men's Health Researchers | 5.87% | 6.00x |
| Live Concert Fans | 7.77% | 5.94x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.25x |
| Forever 21 | 0.01% | 1.22x |
| The Childrens Place | 0.02% | 1.16x |
| Victoria's Secret | 0.03% | 1.13x |
| Banana Republic | 0.02% | 1.13x |
| LOFT | 0.01% | 1.10x |
| Mens Wearhouse | 0.02% | 1.10x |
| Eddie Bauer | 0.01% | 1.08x |
| Express | 0.02% | 1.08x |
| Gap | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is sohh.com.
| Website | Composition | Index |
| sohh.com | 2.36% | 19.53x |
| rap-up.com | 4.52% | 18.72x |
| onsmash.com | 1.17% | 17.38x |
| hot97.com | 19.91% | 15.84x |
| vladtv.com | 7.65% | 14.61x |
| xxlmag.com | 29.37% | 14.52x |
| hiphoplately.com | 5.00% | 14.51x |
| rollingout.com | 3.37% | 13.49x |
| hiphop24x7.com | 2.90% | 13.20x |
| hotnewhiphop.com | 30.50% | 13.19x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.02% | 6.80x |
| Luxury Sneakers | 3.89% | 6.43x |
| African-American Hair | 0.08% | 6.41x |
| Feminism | 0.10% | 6.09x |
| Anime | 1.05% | 5.37x |
| Foreign Language Education | 0.06% | 5.20x |
| Studio & Franchise Video Game Players | 1.23% | 4.95x |
| Music Production | 0.54% | 4.89x |
| Numerology & Astrology | 0.08% | 4.88x |
| Fashion Cluster | 3.41% | 4.69x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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