Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 32.45% | 10.30x |
| Lyrics Researchers | 24.75% | 9.65x |
| Music Trivia Researchers | 21.38% | 8.82x |
| Movie and Game Review Readers | 17.63% | 8.41x |
| Condom Shoppers | 24.69% | 8.27x |
| Online Grammar Tool Users | 15.63% | 8.07x |
| Men's Health Researchers | 14.57% | 7.83x |
| Meme Users | 22.21% | 7.81x |
| Beard Care Researchers | 16.21% | 7.75x |
| Live Concert Fans | 16.19% | 7.74x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 1.36x |
| Lululemon | 0.01% | 1.31x |
| J. Crew | 0.01% | 1.28x |
| LOFT | 0.02% | 1.23x |
| Forever 21 | 0.01% | 1.18x |
| H&M | 0.01% | 1.18x |
| Hollister | 0.01% | 1.17x |
| Gap | 0.02% | 1.16x |
| Aeropostale | 0.02% | 1.14x |
| The Childrens Place | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is sohh.com.
| Website | Composition | Index |
| sohh.com | 7.91% | 25.77x |
| djbooth.net | 1.15% | 24.96x |
| rap-up.com | 6.86% | 23.40x |
| onsmash.com | 1.19% | 22.26x |
| xxlmag.com | 23.28% | 20.73x |
| vladtv.com | 6.34% | 19.74x |
| hot97.com | 22.73% | 19.64x |
| kicksonfire.com | 1.50% | 19.04x |
| urbanbellemag.com | 2.69% | 18.10x |
| theybf.com | 1.69% | 17.67x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.01% | 11.00x |
| Phone & Computer Game Downloaders | 0.03% | 10.50x |
| London Tourism & Events | 0.01% | 10.31x |
| African-American Hair | 0.26% | 8.66x |
| Roleplay & Fantasy Games | 0.04% | 8.59x |
| Luxury Sneakers | 4.98% | 8.51x |
| Audio Clips & Sound Effects | 0.03% | 7.93x |
| Jokes & Riddles | 0.05% | 7.93x |
| Fashion & Retail | 0.10% | 7.83x |
| Feminism | 0.24% | 7.65x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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