Dstillery Audiences

HIP-HOP ENTHUSIAST

Audience Size: 6.6 Million Devices

Explore the Hip-Hop Enthusiast Audience

Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.

Dstillery Crafted Audiences

INTERESTS

The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 32.45% 10.30x
Lyrics Researchers 24.75% 9.65x
Music Trivia Researchers 21.38% 8.82x
Movie and Game Review Readers 17.63% 8.41x
Condom Shoppers 24.69% 8.27x
Online Grammar Tool Users 15.63% 8.07x
Men's Health Researchers 14.57% 7.83x
Meme Users 22.21% 7.81x
Beard Care Researchers 16.21% 7.75x
Live Concert Fans 16.19% 7.74x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Express.

Location Composition Index
Express 0.03% 1.36x
Lululemon 0.01% 1.31x
J. Crew 0.01% 1.28x
LOFT 0.02% 1.23x
Forever 21 0.01% 1.18x
H&M 0.01% 1.18x
Hollister 0.01% 1.17x
Gap 0.02% 1.16x
Aeropostale 0.02% 1.14x
The Childrens Place 0.03% 1.13x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is sohh.com.

Website Composition Index
sohh.com 7.91% 25.77x
djbooth.net 1.15% 24.96x
rap-up.com 6.86% 23.40x
onsmash.com 1.19% 22.26x
xxlmag.com 23.28% 20.73x
vladtv.com 6.34% 19.74x
hot97.com 22.73% 19.64x
kicksonfire.com 1.50% 19.04x
urbanbellemag.com 2.69% 18.10x
theybf.com 1.69% 17.67x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.01% 11.00x
Phone & Computer Game Downloaders 0.03% 10.50x
London Tourism & Events 0.01% 10.31x
African-American Hair 0.26% 8.66x
Roleplay & Fantasy Games 0.04% 8.59x
Luxury Sneakers 4.98% 8.51x
Audio Clips & Sound Effects 0.03% 7.93x
Jokes & Riddles 0.05% 7.93x
Fashion & Retail 0.10% 7.83x
Feminism 0.24% 7.65x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male