Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 44.15% | 21.20x |
| Readers of African American Content | 24.65% | 13.76x |
| Readers of Jamaican Content | 16.97% | 9.76x |
| Condom Shoppers | 17.31% | 8.54x |
| Movie and Game Review Readers | 13.57% | 8.46x |
| Mens Fitness Publication Readers | 12.22% | 8.19x |
| Jamband Fans | 13.59% | 8.10x |
| Horror Movie Fans | 13.69% | 7.97x |
| Music Trivia Researchers | 14.41% | 7.91x |
| Live Concert Fans | 13.19% | 7.83x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.35x |
| Supreme | 0.02% | 1.74x |
| Hollister | 0.04% | 1.69x |
| Club Monaco | 0.02% | 1.61x |
| The Childrens Place | 0.09% | 1.59x |
| Express Outlets | 0.01% | 1.55x |
| American Apparel | 0.06% | 1.52x |
| H&M | 0.07% | 1.51x |
| Michael Kors | 0.04% | 1.51x |
| Zara | 0.05% | 1.51x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is kollegekidd.com.
| Website | Composition | Index |
| kollegekidd.com | 2.29% | 55.41x |
| djbooth.net | 9.38% | 55.41x |
| sohh.com | 15.84% | 55.31x |
| allhiphop.com | 7.37% | 54.98x |
| rap-up.com | 3.55% | 54.12x |
| vladtv.com | 12.11% | 51.70x |
| hot97.com | 4.06% | 51.05x |
| datpiff.com | 4.49% | 49.43x |
| onsmash.com | 1.34% | 48.54x |
| xxlmag.com | 41.84% | 45.21x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.19% | 14.18x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.58% | 14.06x |
| Luxury Sneakers | 8.08% | 12.74x |
| Instagram Management | 0.61% | 10.10x |
| College Greek Life | 0.81% | 9.01x |
| Music Production | 2.17% | 8.85x |
| Parenting & Nutrition | 0.05% | 8.51x |
| Feminism | 0.68% | 8.51x |
| Hipster Clothing | 0.48% | 8.51x |
| Alternative Streaming Services | 0.24% | 8.43x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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