Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 27.67% | 7.82x |
| Lyrics Researchers | 21.57% | 6.72x |
| Music Trivia Researchers | 19.08% | 6.29x |
| Condom Shoppers | 20.90% | 6.26x |
| Movie and Game Review Readers | 17.24% | 6.10x |
| Live Concert Fans | 15.81% | 5.90x |
| Men's Health Researchers | 15.06% | 5.82x |
| Mens Fitness Publication Readers | 14.92% | 5.81x |
| Comedy Fans | 16.76% | 5.79x |
| Meme Users | 19.61% | 5.78x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.25x |
| Journeys | 0.01% | 1.22x |
| The Childrens Place | 0.01% | 1.14x |
| Old Navy | 0.02% | 1.13x |
| Mens Wearhouse | 0.01% | 1.01x |
| Carhartt | 0.12% | 0.91x |
| Maurices | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is allhiphop.com.
| Website | Composition | Index |
| allhiphop.com | 5.44% | 15.84x |
| djbooth.net | 2.83% | 15.58x |
| rap-up.com | 3.55% | 15.31x |
| sohh.com | 15.95% | 14.63x |
| ambrosiaforheads.com | 1.12% | 14.44x |
| datpiff.com | 1.02% | 14.43x |
| onsmash.com | 2.26% | 14.21x |
| okayplayer.com | 1.68% | 14.20x |
| hiphopoverload.com | 1.41% | 13.51x |
| hot97.com | 15.86% | 13.35x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.13% | 8.43x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 6.99x |
| Roleplay & Fantasy Games | 0.17% | 6.34x |
| Hipster Clothing | 0.08% | 6.33x |
| Phone & Computer Game Downloaders | 0.27% | 5.97x |
| Instagram Management | 0.03% | 5.96x |
| Luxury Sneakers | 5.93% | 5.86x |
| Feminism | 0.35% | 5.66x |
| Film Production | 0.39% | 5.62x |
| African-American Hair | 0.97% | 5.62x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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