Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Streaming Music Enthusiasts.
| Interest | Composition | Index |
| Streaming Music Enthusiasts | 19.55% | 9.31x |
| Hip Hop Fans | 28.11% | 9.04x |
| Lyrics Researchers | 10.08% | 8.31x |
| Online Grammar Tool Users | 3.10% | 8.01x |
| Jamband Fans | 16.22% | 7.97x |
| Podcast Listeners | 10.05% | 7.48x |
| Music Trivia Researchers | 12.98% | 7.41x |
| Online Content Creators | 16.01% | 7.35x |
| Celebrity Gossip Fans | 15.03% | 7.32x |
| Meme Users | 14.41% | 6.98x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.15x |
| Zumiez | 0.01% | 1.12x |
| Gymboree | 0.01% | 1.03x |
| Maurices | 0.02% | 0.79x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is rap-up.com.
| Website | Composition | Index |
| rap-up.com | 2.78% | 24.37x |
| sohh.com | 1.33% | 22.99x |
| hot97.com | 16.63% | 21.71x |
| vladtv.com | 6.44% | 21.16x |
| xxlmag.com | 32.52% | 18.80x |
| bckonline.com | 1.96% | 18.49x |
| onsmash.com | 1.47% | 18.43x |
| hiphop24x7.com | 1.28% | 18.32x |
| rollingout.com | 1.09% | 18.15x |
| southpawers.com | 1.78% | 17.37x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Luxury Sneakers.
| Content Affinity | Composition | Index |
| Luxury Sneakers | 3.97% | 7.04x |
| Studio & Franchise Video Game Players | 1.12% | 5.74x |
| Anime | 1.41% | 5.62x |
| Music Production | 0.41% | 5.49x |
| Numerology & Astrology | 0.05% | 5.44x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 5.41x |
| African American Celebrity Gossip | 27.28% | 5.02x |
| Feminism | 0.03% | 4.99x |
| Fashion Cluster | 2.87% | 4.89x |
| Online Quiz & List Readers | 1.63% | 4.83x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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