Explore the Hip-Hop Enthusiast Audience
Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.
INTERESTS
The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 54.96% | 22.43x |
| Readers of African American Content | 26.49% | 13.44x |
| Readers of Jamaican Content | 19.19% | 9.08x |
| Jamband Fans | 15.07% | 7.83x |
| Movie and Game Review Readers | 12.91% | 7.74x |
| Mens Fitness Publication Readers | 11.95% | 7.69x |
| Horror Movie Fans | 14.97% | 7.36x |
| Live Concert Fans | 11.96% | 7.35x |
| NBA Fans | 11.80% | 7.27x |
| eSports Enthusiasts | 15.41% | 7.18x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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APPAREL RETAILERS
The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.78x |
| American Apparel | 0.05% | 1.65x |
| The Childrens Place | 0.08% | 1.63x |
| Zumiez | 0.04% | 1.58x |
| Urban Outfitters | 0.06% | 1.50x |
| Levi Strauss | 0.01% | 1.47x |
| Zara | 0.03% | 1.47x |
| Forever 21 | 0.06% | 1.44x |
| H&M | 0.05% | 1.41x |
| Free People | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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WEBSITES
The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is hiphopstoners.com.
| Website | Composition | Index |
| hiphopstoners.com | 0.11% | 85.97x |
| djdownloadz.com | 0.16% | 77.39x |
| illroots.com | 0.32% | 77.09x |
| buymixtapes.com | 0.25% | 75.35x |
| hasitleaked.com | 0.27% | 75.24x |
| thisis50.com | 0.46% | 73.95x |
| elevatormag.com | 0.68% | 71.23x |
| rap-up.com | 3.93% | 70.61x |
| stopthebreaks.com | 0.35% | 70.43x |
| allhiphop.com | 2.41% | 70.30x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.55% | 15.96x |
| Luxury Sneakers | 8.96% | 14.61x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.22% | 14.48x |
| Music Production | 2.37% | 9.66x |
| Instagram Management | 0.80% | 9.63x |
| Parenting & Nutrition | 0.11% | 9.32x |
| Alternative Streaming Services | 0.41% | 8.96x |
| Live Music | 3.63% | 8.51x |
| African American Celebrity Gossip | 39.73% | 8.48x |
| College Greek Life | 0.88% | 8.44x |
Composition Percentage:
The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
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DEMOGRAPHICS
The Hip-Hop Enthusiast audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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