Dstillery Audiences

HIP-HOP ENTHUSIAST

Audience Size: 5.8 Million Devices

Explore the Hip-Hop Enthusiast Audience

Below you'll find more information about the Hip-Hop Enthusiast audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Hip-Hop Enthusiast audience.

Dstillery Crafted Audiences

INTERESTS

The Hip-Hop Enthusiast audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hip-Hop Enthusiast audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 42.04% 21.87x
Readers of Jamaican Content 18.13% 10.54x
Condom Shoppers 16.51% 9.24x
Movie and Game Review Readers 13.07% 8.87x
Mens Fitness Publication Readers 12.01% 8.60x
Jamband Fans 13.12% 8.56x
Live Concert Fans 12.45% 8.40x
Music Trivia Researchers 13.01% 8.36x
Lyrics Researchers 14.50% 8.23x
Horror Movie Fans 13.78% 8.22x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Interest attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hip-Hop Enthusiast audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hip-Hop Enthusiast audience is Everlane.

Location Composition Index
Everlane 0.01% 1.89x
Supreme 0.02% 1.82x
American Apparel 0.05% 1.49x
The Childrens Place 0.05% 1.46x
Zara 0.02% 1.36x
Urban Outfitters 0.05% 1.31x
Uniqlo 0.01% 1.30x
Levi Strauss 0.01% 1.30x
Journeys 0.04% 1.27x
Gap 0.05% 1.26x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Location attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hip-Hop Enthusiast audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hip-Hop Enthusiast audience is kollegekidd.com.

Website Composition Index
kollegekidd.com 1.82% 43.06x
allhiphop.com 8.12% 41.88x
djbooth.net 9.13% 41.42x
hot97.com 8.29% 40.47x
sohh.com 19.30% 39.80x
rap-up.com 3.57% 39.42x
vladtv.com 13.54% 38.86x
onsmash.com 1.35% 37.93x
datpiff.com 4.40% 36.62x
xxlmag.com 42.41% 34.90x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Web attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hip-Hop Enthusiast audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.72% 15.14x
Assorted Topics (Television, Origami, Men's Health) 0.16% 12.05x
Luxury Sneakers 8.09% 11.16x
Instagram Management 0.52% 8.83x
College Greek Life 0.72% 8.42x
Music Production 1.96% 7.78x
Feminism 0.65% 7.76x
Hipster Clothing 0.44% 7.73x
Alternative Movie Streaming 0.69% 7.69x
African-American Hair 2.98% 7.58x
Composition Percentage: The overlap percentage between the Hip-Hop Enthusiast audience and the Content Affinity attribute.
Index: A comparison of the Hip-Hop Enthusiast audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hip-Hop Enthusiast audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male