Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 31.9 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Hair Color Shoppers.

Interest Composition Index
Hair Color Shoppers 72.01% 24.32x
Women's Swimsuit Shoppers 67.06% 24.30x
Teen Girl Clothing Shoppers 78.13% 23.52x
Teen Content Readers 52.77% 22.20x
Womens Fashion Brands Shoppers 59.18% 22.20x
Womens Subscription Box Shoppers 50.73% 22.06x
Curly Hair Care Shoppers 47.81% 21.78x
Cosmetics and Beauty Shoppers 68.80% 21.53x
Makeup Researchers 52.77% 20.85x
Thrift Store Shoppers 52.77% 20.85x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 3.11x
Michael Kors 0.05% 2.86x
Johnston and Murphy 0.03% 2.44x
Columbia 0.02% 1.94x
Madewell 0.02% 1.89x
Brooks Brothers 0.03% 1.88x
Express 0.05% 1.64x
Talbots 0.03% 1.63x
American Apparel 0.02% 1.60x
Dressbarn 0.03% 1.52x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 92.09% 357.23x
drmartens.com 22.40% 113.84x
shein.com 27.76% 73.82x
mejuri.com 8.86% 50.81x
society19.com 7.53% 47.61x
gymshark.com 11.12% 46.06x
collegefashion.net 7.19% 45.57x
sallybeauty.com 9.74% 40.94x
vicicollection.com 6.82% 38.89x
tumblr.com 8.18% 38.27x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.51% 107.75x
Beauty & Cosmetics 11.38% 95.98x
College Greek Life 2.77% 61.34x
Bridal Fashion 3.32% 51.72x
Hair & Beauty 5.47% 49.72x
Fashion & Retail 33.89% 46.61x
Dermatology 3.63% 35.90x
African-American Hair 6.70% 31.72x
Roleplay & Fantasy Games 0.98% 30.16x
Social & Demographic Trends 1.29% 29.91x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female