Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 55.9 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 55.9 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 76.82% 22.77x
Women's Swimsuit Shoppers 63.53% 22.00x
Womens Fashion Brands Shoppers 60.22% 21.41x
Trendy Denim Shoppers 54.08% 20.12x
Hair Color Shoppers 65.27% 19.84x
Womens Subscription Box Shoppers 50.81% 19.14x
Trendy Shoe Shoppers 45.29% 19.03x
Thrift Store Shoppers 50.70% 18.96x
Teen Content Readers 51.81% 18.40x
Dance Clothing Shoppers 53.16% 18.09x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Madewell.

Location Composition Index
Madewell 0.05% 4.74x
Levi Strauss 0.04% 3.11x
Forever 21 0.13% 2.65x
American Apparel 0.07% 2.44x
Uniqlo 0.04% 2.19x
Kate Spade 0.05% 2.09x
Bonobos 0.18% 2.05x
Zara 0.05% 2.04x
The North Face 0.04% 1.89x
Gap 0.18% 1.87x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 86.46% 224.77x
fentybeauty.com 11.95% 89.37x
zaful.com 20.25% 85.03x
tillys.com 9.83% 83.25x
royalmail.com 12.68% 82.06x
rue21.com 8.65% 78.00x
drmartens.com 17.07% 75.33x
romwe.com 16.06% 67.69x
sephora.com 12.14% 66.84x
therealreal.com 8.42% 66.03x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 4.87% 85.20x
Beauty & Cosmetics 13.44% 78.11x
Beach & Intimate Wear 3.25% 76.62x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.72% 69.25x
College Greek Life 3.07% 60.65x
Bridal Fashion 4.08% 42.96x
Hair & Beauty 8.07% 35.99x
Action Sports 3.40% 33.76x
Costumes 1.24% 32.32x
Fashion Cluster 18.86% 31.26x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female