Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 42.4 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 42.4 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Women's Swimsuit Shoppers.

Interest Composition Index
Women's Swimsuit Shoppers 67.67% 23.93x
Teen Girl Clothing Shoppers 79.01% 23.80x
Hair Color Shoppers 74.73% 22.17x
Womens Fashion Brands Shoppers 56.75% 20.91x
Womens Subscription Box Shoppers 51.82% 20.28x
Trendy Denim Shoppers 51.39% 19.40x
Teen Content Readers 53.10% 19.09x
Cosmetics and Beauty Shoppers 69.38% 19.09x
Thrift Store Shoppers 52.25% 18.91x
Adult Acne Sufferers 47.54% 18.64x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Kate Spade.

Location Composition Index
Kate Spade 0.04% 3.62x
Levi Strauss 0.04% 3.11x
Jos A. Bank Clothiers 0.07% 2.81x
Tommy Bahama 0.03% 2.67x
Banana Republic 0.09% 2.56x
Johnston and Murphy 0.03% 2.44x
Dressbarn 0.06% 2.41x
The Childrens Place 0.09% 2.28x
Gymboree 0.04% 2.07x
Belk 0.02% 1.96x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 91.68% 280.07x
zaful.com 16.44% 109.28x
romwe.com 13.72% 102.04x
royalmail.com 12.59% 90.27x
drmartens.com 22.27% 90.07x
sephora.com 10.00% 67.36x
shein.com 28.80% 59.45x
journeys.com 7.48% 59.42x
greekrank.com 6.41% 53.48x
farfetch.com 6.67% 52.57x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.81% 93.91x
Beach & Intimate Wear 2.48% 88.72x
Beauty & Cosmetics 11.21% 80.66x
Higher-End Fashion Brands 2.35% 78.08x
College Greek Life 2.48% 52.65x
Hair & Beauty 6.43% 46.00x
Fashion & Retail 35.42% 38.70x
Bridal Fashion 2.75% 38.50x
Dermatology 4.52% 33.22x
Costumes 0.80% 31.04x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female