Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 21.3 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 21.3 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Thrift Store Shoppers.

Interest Composition Index
Thrift Store Shoppers 61.57% 23.78x
Women's Swimsuit Shoppers 69.42% 23.05x
Womens Subscription Box Shoppers 59.92% 22.88x
Hair Color Shoppers 78.10% 22.85x
Womens Fashion Brands Shoppers 62.81% 22.58x
Teen Girl Clothing Shoppers 79.34% 22.46x
Trendy Shoe Shoppers 47.52% 21.57x
Cosmetics and Beauty Shoppers 78.51% 21.47x
Trendy Denim Shoppers 59.09% 21.22x
Hair Care Shoppers 46.28% 21.22x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 3.11x
Johnston and Murphy 0.03% 2.44x
Columbia 0.02% 1.94x
Madewell 0.02% 1.89x
Brooks Brothers 0.03% 1.88x
Express 0.05% 1.64x
American Apparel 0.02% 1.60x
Lane Bryant 0.03% 1.51x
LOFT 0.03% 1.31x
Victoria's Secret 0.03% 1.23x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is racked.com.

Website Composition Index
racked.com 13.06% 44.10x
gymshark.com 13.02% 41.47x
tbdress.com 8.97% 36.94x
fashionista.com 19.86% 35.45x
hercampus.com 12.91% 34.35x
revelist.com 17.93% 33.58x
wattpad.com 11.95% 30.74x
popbuzz.com 14.14% 29.83x
deviantart.com 7.24% 29.79x
totalbeauty.com 10.65% 28.58x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 11.96% 116.83x
Bridal Fashion 3.08% 61.29x
Fashion & Retail 31.07% 59.17x
Hair & Beauty 4.53% 56.13x
Dermatology 2.90% 40.09x
Organic Beauty & Skincare Products 2.81% 38.27x
African-American Hair 6.43% 35.39x
Perfume, Makeup & Cosmetics 2.63% 30.99x
Higher Education 1.45% 29.75x
University Press 4.71% 28.90x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female