Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 94 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 94 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 55.28% 30.42x
Women's Swimsuit Shoppers 56.78% 30.13x
Womens Fashion Brands Shoppers 58.92% 29.27x
Hair Color Shoppers 53.66% 25.88x
Trendy Shoe Shoppers 41.32% 25.72x
Womens Subscription Box Shoppers 45.72% 25.58x
Hair Care Shoppers 36.11% 24.81x
Thrift Store Shoppers 48.97% 24.73x
Women's Fashion Magazine Readers 35.63% 24.53x
Dance Clothing Shoppers 48.16% 24.26x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is American Apparel.

Location Composition Index
American Apparel 0.11% 3.19x
Gap 0.12% 2.56x
H&M 0.14% 2.55x
Lululemon 0.13% 2.29x
White House Black Market 0.11% 1.94x
Jos A. Bank Clothiers 0.42% 1.59x
Mens Wearhouse 0.44% 1.04x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is showpo.com.

Website Composition Index
showpo.com 39.78% 589.04x
dollskill.com 78.55% 251.89x
charlotterusse.com 9.29% 166.23x
morphebrushes.com 10.12% 155.04x
billabong.com 6.98% 129.39x
gojane.com 7.43% 108.01x
gymshark.com 7.95% 102.90x
temptalia.com 5.52% 100.55x
agacistore.com 7.85% 96.95x
katvondbeauty.com 7.75% 95.41x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 9.68% 81.18x
Beauty & Cosmetics 17.26% 72.33x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.39% 61.22x
Beach & Intimate Wear 5.00% 58.83x
College Greek Life 4.91% 56.19x
Action Sports 6.93% 45.03x
Travel, Food, Fashion & Fitness 7.68% 35.86x
Bridal Fashion 5.85% 35.12x
Fashion Cluster 26.11% 34.31x
Costumes 1.88% 33.46x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female