Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 106 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 106 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 57.84% 25.49x
Womens Fashion Brands Shoppers 61.12% 23.42x
Thrift Store Shoppers 47.85% 21.88x
Womens Subscription Box Shoppers 47.59% 20.58x
Women's Fashion Magazine Readers 34.70% 20.54x
Hair Care Shoppers 35.62% 20.41x
Makeup Researchers 49.81% 20.28x
Adult Acne Sufferers 45.95% 19.53x
Dance Clothing Shoppers 49.43% 19.05x
Fast Fashion Shoppers 49.88% 18.63x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Coach.

Location Composition Index
Coach 0.16% 2.75x
Talbots 0.10% 2.05x
Gap 0.21% 2.04x
Old Navy 0.11% 1.96x
Chicos 0.09% 1.90x
American Eagle Outfitters 0.10% 1.87x
Lululemon 0.07% 1.38x
Victoria's Secret 0.08% 1.10x
The Childrens Place 0.05% 0.97x
Carhartt 0.12% 0.60x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 72.22% 283.18x
teamiblends.com 13.40% 252.54x
loveculture.com 9.51% 195.23x
fashionnova.com 12.54% 163.78x
charlotterusse.com 13.29% 143.99x
morphebrushes.com 12.63% 112.88x
billabong.com 9.53% 111.02x
stealherstyle.net 5.82% 100.02x
gojane.com 6.23% 98.44x
agacistore.com 8.30% 98.28x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 21.37% 72.86x
Higher-End Fashion Brands 11.79% 68.98x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 4.09% 63.59x
Beach & Intimate Wear 6.11% 50.11x
College Greek Life 4.64% 44.48x
Action Sports 8.42% 42.26x
Travel, Food, Fashion & Fitness 7.18% 37.53x
Bridal Fashion 5.95% 35.47x
Fashion Cluster 27.29% 34.33x
Hair & Beauty 12.57% 29.76x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female