Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 104.4 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 56.50% 24.87x
Womens Fashion Brands Shoppers 62.57% 23.07x
Women's Swimsuit Shoppers 57.45% 22.47x
Hair Care Shoppers 36.52% 21.33x
Thrift Store Shoppers 49.54% 21.25x
Women's Fashion Magazine Readers 36.71% 21.22x
Makeup Researchers 50.46% 20.99x
Trendy Shoe Shoppers 43.32% 20.65x
Womens Subscription Box Shoppers 51.65% 20.61x
Hair Color Shoppers 56.43% 20.60x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.09% 5.99x
Charlotte Russe 0.08% 4.02x
Hugo Boss 0.06% 2.96x
Free People 0.06% 2.84x
Zumiez 0.08% 2.62x
The Childrens Place 0.15% 2.49x
American Apparel 0.09% 2.45x
Gymboree 0.08% 2.37x
Ann Taylor 0.06% 2.33x
Gap 0.22% 2.29x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is showpo.com.

Website Composition Index
showpo.com 32.12% 636.63x
dollskill.com 74.46% 285.17x
fashionnova.com 10.52% 207.80x
charlotterusse.com 10.97% 179.50x
morphebrushes.com 11.09% 152.05x
billabong.com 7.95% 136.76x
gojane.com 6.77% 112.28x
vicicollection.com 7.05% 111.21x
agacistore.com 7.78% 110.07x
stealherstyle.net 6.00% 106.92x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 20.66% 77.61x
Higher-End Fashion Brands 10.73% 75.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.67% 64.87x
Beach & Intimate Wear 5.75% 56.93x
College Greek Life 4.89% 51.20x
Action Sports 7.92% 44.53x
Travel, Food, Fashion & Fitness 7.67% 38.67x
Fashion Cluster 27.46% 35.29x
Bridal Fashion 6.05% 34.83x
Costumes 2.20% 32.63x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female