Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 108.9 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 108.9 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Trendy Denim Shoppers.

Interest Composition Index
Trendy Denim Shoppers 61.52% 24.96x
Womens Fashion Brands Shoppers 64.02% 22.94x
Thrift Store Shoppers 48.85% 21.66x
Women's Fashion Magazine Readers 34.67% 20.49x
Womens Subscription Box Shoppers 47.24% 20.38x
Makeup Researchers 51.02% 20.12x
Hair Care Shoppers 35.58% 20.11x
Adult Acne Sufferers 46.82% 19.47x
Dance Clothing Shoppers 51.64% 18.60x
Fast Fashion Shoppers 50.48% 18.31x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Gap.

Location Composition Index
Gap 0.15% 2.07x
Old Navy 0.05% 0.95x
Victoria's Secret 0.04% 0.68x
Carhartt 0.10% 0.61x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 70.01% 310.55x
teamiblends.com 12.80% 244.96x
loveculture.com 9.90% 197.78x
fashionnova.com 14.01% 151.05x
charlotterusse.com 15.10% 142.37x
stealherstyle.net 5.62% 108.27x
katvondbeauty.com 8.69% 106.73x
billabong.com 10.87% 104.93x
agacistore.com 8.62% 103.78x
vicicollection.com 6.77% 101.68x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 22.66% 75.38x
Higher-End Fashion Brands 13.12% 69.66x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 4.11% 62.61x
Beach & Intimate Wear 6.24% 49.03x
Action Sports 9.10% 47.50x
College Greek Life 4.70% 45.09x
Travel, Food, Fashion & Fitness 6.71% 38.76x
Fashion Cluster 26.70% 37.69x
Bridal Fashion 6.28% 35.95x
Unique & Personalized Fashion 8.19% 30.58x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.