Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 72.1 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 72.1 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 74.97% 28.50x
Women's Swimsuit Shoppers 57.85% 27.00x
Womens Fashion Brands Shoppers 60.90% 26.17x
Trendy Denim Shoppers 56.65% 25.95x
Hair Color Shoppers 61.11% 24.25x
Womens Subscription Box Shoppers 51.83% 23.84x
Trendy Shoe Shoppers 45.62% 22.43x
Dance Clothing Shoppers 52.85% 22.24x
Thrift Store Shoppers 52.32% 22.12x
Teen Content Readers 50.30% 22.01x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.04% 7.64x
Everlane 0.04% 5.61x
Intermix 0.04% 3.71x
American Apparel 0.14% 3.17x
Forever 21 0.18% 2.92x
Armani 0.14% 2.65x
Belk 0.04% 2.58x
Supreme 0.04% 2.44x
Topshop 0.04% 2.44x
Uniqlo 0.05% 2.34x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 80.79% 209.45x
gojane.com 7.86% 102.10x
agacistore.com 7.86% 87.89x
katvondbeauty.com 8.14% 86.03x
katespade.com 8.36% 83.69x
selfridges.com 8.78% 83.35x
zaful.com 20.16% 80.99x
fentybeauty.com 14.31% 78.47x
temptalia.com 6.39% 74.75x
drmartens.com 17.92% 74.73x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.15% 493.43x
Sports - Skiing, Snowboarding 1.27% 368.55x
Higher-End Fashion Brands 9.29% 77.62x
Beauty & Cosmetics 19.89% 67.58x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 4.47% 57.94x
Beach & Intimate Wear 5.64% 54.49x
College Greek Life 4.43% 51.39x
Bridal Fashion 6.17% 38.07x
Action Sports 5.28% 33.82x
Hair & Beauty 13.05% 30.87x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female