Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 67.2 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 67.2 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 73.81% 22.26x
Women's Swimsuit Shoppers 59.46% 22.10x
Hair Color Shoppers 65.17% 20.13x
Womens Fashion Brands Shoppers 52.24% 19.40x
Trendy Denim Shoppers 47.98% 18.53x
Thrift Store Shoppers 44.32% 17.36x
Cosmetics and Beauty Shoppers 63.44% 17.19x
Womens Subscription Box Shoppers 42.61% 16.74x
Trendy Shoe Shoppers 36.40% 16.58x
Teen Content Readers 45.04% 16.50x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Madewell.

Location Composition Index
Madewell 0.08% 5.96x
Brooks Brothers 0.05% 3.24x
Levi Strauss 0.04% 3.11x
Armani 0.03% 2.66x
Free People 0.03% 2.61x
Buckle 0.08% 2.55x
Johnston and Murphy 0.03% 2.44x
Zara 0.03% 2.30x
White House Black Market 0.08% 2.28x
Eddie Bauer 0.03% 2.28x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 90.24% 197.08x
fentybeauty.com 9.44% 88.35x
tillys.com 6.80% 78.62x
royalmail.com 12.21% 72.54x
rue21.com 5.64% 69.13x
zaful.com 18.49% 68.16x
romwe.com 15.02% 64.42x
drmartens.com 20.57% 62.19x
vicicollection.com 5.31% 59.75x
greekrank.com 6.36% 58.95x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.24% 70.14x
Beach & Intimate Wear 2.40% 69.13x
Beauty & Cosmetics 10.42% 66.53x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.11% 61.47x
College Greek Life 2.79% 53.90x
Bridal Fashion 3.06% 38.09x
Hair & Beauty 5.81% 32.42x
Fashion & Retail 36.29% 29.13x
Action Sports 2.34% 27.33x
Costumes 0.95% 26.07x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female