Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 50.1 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 50.1 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Women's Swimsuit Shoppers.

Interest Composition Index
Women's Swimsuit Shoppers 65.28% 20.73x
Hair Color Shoppers 69.18% 20.49x
Teen Girl Clothing Shoppers 79.53% 20.16x
Womens Fashion Brands Shoppers 56.39% 18.60x
Trendy Denim Shoppers 51.64% 17.81x
Cosmetics and Beauty Shoppers 68.19% 17.71x
Teen Content Readers 48.85% 17.42x
Womens Subscription Box Shoppers 47.33% 16.96x
Dance Clothing Shoppers 49.49% 16.43x
Thrift Store Shoppers 51.33% 16.42x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is H&M.

Location Composition Index
H&M 0.25% 4.86x
Uniqlo 0.06% 4.49x
Talbots 0.12% 4.11x
American Apparel 0.08% 3.66x
Free People 0.08% 3.48x
Dressbarn 0.10% 3.26x
Forever 21 0.14% 3.23x
Levi Strauss 0.04% 3.11x
Hugo Boss 0.08% 2.85x
Tommy Bahama 0.03% 2.67x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 90.94% 228.12x
fentybeauty.com 9.89% 99.47x
zaful.com 17.28% 86.00x
romwe.com 14.48% 84.47x
royalmail.com 12.74% 77.08x
drmartens.com 22.00% 73.22x
sephora.com 10.27% 59.09x
therealreal.com 5.72% 56.67x
greekrank.com 6.05% 56.24x
journeys.com 8.04% 53.80x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 2.62% 74.11x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.76% 73.34x
Beauty & Cosmetics 11.10% 68.50x
Higher-End Fashion Brands 2.91% 67.34x
College Greek Life 2.64% 51.02x
Bridal Fashion 3.12% 39.63x
Hair & Beauty 5.65% 32.63x
Fashion & Retail 36.59% 31.37x
Mysticism 0.54% 29.10x
Costumes 0.97% 28.39x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female