Dstillery Audiences

HIPSTER CLOTHING

Audience Size: 69.2 Thousand Devices

Explore the Hipster Clothing Audience

Below you'll find more information about the Hipster Clothing audience, broken down in different categories based on their digital and physical behaviors. These are 69.2 thousand unique devices whose actions qualify for the Hipster Clothing audience.

Dstillery Crafted Audiences

INTERESTS

The Hipster Clothing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hipster Clothing audience is Teen Girl Clothing Shoppers.

Interest Composition Index
Teen Girl Clothing Shoppers 70.04% 37.60x
Trendy Denim Shoppers 51.10% 35.59x
Women's Swimsuit Shoppers 55.04% 35.05x
Womens Fashion Brands Shoppers 54.73% 34.76x
Womens Subscription Box Shoppers 44.65% 31.40x
Hair Color Shoppers 52.12% 30.37x
Trendy Shoe Shoppers 40.16% 30.26x
Thrift Store Shoppers 44.97% 29.79x
Makeup Researchers 45.00% 28.46x
Teen Content Readers 44.86% 27.93x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Interest attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hipster Clothing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hipster Clothing audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.04% 7.99x
Topshop 0.11% 5.47x
Patagonia 0.07% 3.74x
Everlane 0.03% 3.70x
Intermix 0.04% 3.56x
Madewell 0.12% 3.19x
Saint Laurent Paris 0.04% 3.15x
Bonobos 0.27% 3.06x
Tommy Bahama 0.11% 2.74x
Zara 0.08% 2.47x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Location attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hipster Clothing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hipster Clothing audience is dollskill.com.

Website Composition Index
dollskill.com 80.71% 194.80x
gojane.com 7.78% 98.66x
agacistore.com 7.72% 90.36x
selfridges.com 8.26% 86.25x
katvondbeauty.com 7.94% 81.10x
katespade.com 7.52% 80.00x
zaful.com 20.38% 79.48x
fentybeauty.com 14.17% 76.12x
drmartens.com 17.67% 69.83x
stealherstyle.net 6.99% 69.35x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Web attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hipster Clothing audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.15% 493.43x
Sports - Skiing, Snowboarding 1.27% 368.55x
Higher-End Fashion Brands 8.76% 88.46x
Beauty & Cosmetics 18.23% 78.09x
Beach & Intimate Wear 4.84% 67.65x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 3.77% 64.35x
College Greek Life 4.41% 62.62x
Action Sports 5.69% 43.98x
Bridal Fashion 5.55% 39.05x
Costumes 1.77% 36.40x
Composition Percentage: The overlap percentage between the Hipster Clothing audience and the Content Affinity attribute.
Index: A comparison of the Hipster Clothing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hipster Clothing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female