Dstillery Audiences

HOCKEY

Audience Size: 1.4 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 53.47% 25.07x
Chicago Blackhawks Fans 28.01% 16.28x
New York Rangers Fans 27.50% 15.71x
Boston Bruins Fans 29.13% 15.08x
Detroit Red Wings Fans 25.22% 15.07x
Pittsburgh Penguins Fans 25.11% 14.08x
MLB Fans 21.08% 12.19x
Baseball Enthusiasts 18.30% 10.33x
Golf Enthusiasts 20.53% 9.97x
Toronto Blue Jays Fans 17.61% 9.87x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 2.48x
Joe's Jeans 0.01% 2.43x
Patagonia 0.02% 2.05x
Ralph Lauren 0.01% 1.88x
Kate Spade 0.02% 1.83x
REI 0.02% 1.69x
Ann Taylor 0.02% 1.67x
Eddie Bauer 0.01% 1.51x
Hugo Boss 0.02% 1.49x
J. Crew 0.04% 1.48x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.

Website Composition Index
thehockeyshop.com 1.85% 252.63x
thehockeynews.com 9.52% 240.38x
pensionplanpuppets.com 6.17% 226.24x
dobberhockey.com 1.67% 225.17x
habseyesontheprize.com 5.37% 225.16x
ushl.com 1.32% 223.23x
hockeymonkey.com 1.52% 222.00x
dobberprospects.com 2.33% 219.03x
dobbersports.com 1.33% 211.88x
dropyourgloves.com 2.27% 211.60x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 2.27% 41.73x
Canadian Seniors Real Estate Research Cluster 5.10% 38.22x
Custom T-Shirts 0.25% 38.20x
Canada Business Cluster 5.04% 35.02x
Canada News 0.33% 34.29x
Canadian News 8.01% 34.28x
Ontario Canada Cluster 3.93% 34.19x
Canadian Real Estate Researcher Cluster 3.03% 34.11x
Winnipeg Canada News 3.98% 33.03x
Canadian Auto 8.08% 32.21x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male