Explore the Hockey Audience
Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hockey audience.
INTERESTS
The Hockey audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hockey audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 53.08% | 21.54x |
| MLB Fans | 24.14% | 10.64x |
| New York Rangers Fans | 23.28% | 10.26x |
| Boston Bruins Fans | 22.89% | 10.20x |
| Chicago Blackhawks Fans | 24.42% | 10.18x |
| Detroit Red Wings Fans | 22.94% | 10.02x |
| Baseball Enthusiasts | 22.54% | 9.52x |
| Pittsburgh Penguins Fans | 21.49% | 9.34x |
| ESPN Enthusiasts | 21.26% | 9.07x |
| Toronto Blue Jays Fans | 16.48% | 8.93x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
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APPAREL RETAILERS
The Hockey audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hockey audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.48x |
| Bonobos | 0.07% | 1.47x |
| Hugo Boss | 0.03% | 1.39x |
| Jos A. Bank Clothiers | 0.20% | 1.30x |
| White House Black Market | 0.25% | 1.26x |
| Mens Wearhouse | 0.31% | 1.21x |
| Topshop | 0.01% | 1.20x |
| Express | 0.02% | 1.20x |
| J. Crew | 0.01% | 1.18x |
| LOFT | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
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WEBSITES
The Hockey audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hockey audience is ontariohockeyleague.com.
| Website | Composition | Index |
| ontariohockeyleague.com | 1.18% | 137.66x |
| thehockeynews.com | 2.47% | 134.57x |
| theleafsnation.com | 1.57% | 128.41x |
| pensionplanpuppets.com | 5.71% | 125.16x |
| dobberprospects.com | 1.99% | 124.73x |
| oilersnation.com | 1.40% | 119.08x |
| habseyesontheprize.com | 4.92% | 118.14x |
| dobberhockey.com | 1.51% | 116.67x |
| awinninghabit.com | 2.05% | 114.73x |
| thecanuckway.com | 1.41% | 114.69x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hockey audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.08% | 27.58x |
| Winnipeg Canada News | 3.00% | 27.21x |
| Ontario Canada Cluster | 2.97% | 25.54x |
| Canadian Seniors Real Estate Research Cluster | 2.03% | 25.31x |
| Canadian News | 7.27% | 23.73x |
| Canada Shopping - Kitchenware | 2.42% | 23.47x |
| Vancouver British Columbia Research Cluster | 3.97% | 23.42x |
| Canadian Real Estate Researcher Cluster | 1.94% | 22.88x |
| Canada News | 0.18% | 22.11x |
| Canada Tax and Finance Research Cluster | 3.95% | 21.77x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
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DEMOGRAPHICS
The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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