Explore the Hockey Audience
Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hockey audience.
INTERESTS
The Hockey audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hockey audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 54.45% | 27.77x |
| Chicago Blackhawks Fans | 28.32% | 16.57x |
| Detroit Red Wings Fans | 23.79% | 16.42x |
| Boston Bruins Fans | 26.48% | 16.26x |
| New York Rangers Fans | 26.73% | 15.61x |
| Pittsburgh Penguins Fans | 25.05% | 13.76x |
| MLB Fans | 19.12% | 12.50x |
| Golf Enthusiasts | 21.57% | 10.23x |
| Beard Care Shoppers | 34.76% | 9.83x |
| NBA Fans | 15.53% | 9.78x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
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APPAREL RETAILERS
The Hockey audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hockey audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 2.20x |
| Calvin Klein | 0.01% | 2.17x |
| Brooks Brothers | 0.03% | 2.09x |
| Patagonia | 0.01% | 2.07x |
| REI | 0.01% | 1.83x |
| Club Monaco | 0.01% | 1.83x |
| Kate Spade | 0.02% | 1.59x |
| Forever 21 | 0.03% | 1.48x |
| Talbots | 0.03% | 1.48x |
| Michael Kors | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
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WEBSITES
The Hockey audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.
| Website | Composition | Index |
| thehockeyshop.com | 3.00% | 226.92x |
| usahockeyntdp.com | 0.79% | 225.64x |
| pensionplanpuppets.com | 5.73% | 225.01x |
| ushl.com | 1.39% | 224.15x |
| dobberprospects.com | 2.37% | 223.78x |
| habseyesontheprize.com | 4.83% | 222.04x |
| hockeygiant.com | 0.96% | 218.95x |
| hockeydb.com | 9.83% | 217.50x |
| thehockeynews.com | 16.02% | 215.21x |
| bardown.com | 9.69% | 213.78x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 3.14% | 36.39x |
| Canada Business Cluster | 4.84% | 35.73x |
| Canadian Seniors Real Estate Research Cluster | 6.86% | 33.68x |
| Canadian News | 9.16% | 33.02x |
| Ontario Canada Cluster | 4.59% | 32.64x |
| Custom T-Shirts | 0.33% | 32.01x |
| Winnipeg Canada News | 4.52% | 30.12x |
| Saskatchewan Media & Retail Cluster | 1.61% | 29.52x |
| Canadian Real Estate Researcher Cluster | 3.80% | 28.84x |
| Vancouver British Columbia Research Cluster | 5.98% | 27.62x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
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DEMOGRAPHICS
The Hockey audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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