Dstillery Audiences

HOCKEY

Audience Size: 905.7 Thousand Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 905.7 thousand unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 70.61% 28.27x
Boston Bruins Fans 31.38% 15.36x
Detroit Red Wings Fans 32.57% 14.65x
Fantasy Football Enthusiasts 30.86% 14.54x
MLB Fans 27.68% 14.24x
Chicago Blackhawks Fans 32.36% 13.48x
New York Rangers Fans 34.37% 13.33x
ESPN Enthusiasts 25.10% 12.86x
Olympic Sports Enthusiasts 25.48% 12.22x
Mens Fitness Publication Readers 12.12% 12.08x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Express.

Location Composition Index
Express 0.02% 1.83x
Dressbarn 0.01% 1.67x
Lane Bryant 0.01% 1.35x
Victoria's Secret 0.02% 1.33x
Buckle 0.01% 1.11x
Maurices 0.02% 1.05x
Carhartt 0.09% 0.96x
Mens Wearhouse 0.01% 0.92x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberhockey.com.

Website Composition Index
dobberhockey.com 7.72% 156.71x
dobberprospects.com 2.47% 152.36x
senschirp.ca 1.24% 147.74x
usphl.com 1.44% 143.45x
lastwordonhockey.com 1.08% 139.81x
pensionplanpuppets.com 17.56% 139.22x
dobbersports.com 1.67% 135.93x
bluebirdbanter.com 10.33% 132.99x
silversevensens.com 3.58% 132.64x
nucksmisconduct.com 2.55% 132.22x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.08% 41.59x
Winnipeg Canada News 2.25% 34.79x
Canada Shopping - Lifestyle and Mommy Blogs 2.36% 31.37x
Ontario Canada Cluster 1.32% 31.07x
Canadian News 7.43% 29.92x
Mining & Natural Resources 0.20% 29.22x
Canada News 0.32% 27.93x
Canada Tax and Finance Research Cluster 0.99% 27.21x
Canada Tourism Research Cluster 6.70% 26.45x
Canada Business Cluster 7.07% 24.98x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male