Dstillery Audiences

HOCKEY

Audience Size: 2.4 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 52.76% 21.57x
MLB Fans 22.29% 10.04x
Chicago Blackhawks Fans 21.46% 9.60x
Boston Bruins Fans 20.55% 9.55x
Detroit Red Wings Fans 20.53% 9.46x
New York Rangers Fans 20.73% 9.43x
Baseball Enthusiasts 21.17% 9.08x
ESPN Enthusiasts 19.62% 8.69x
NBA Fans 20.85% 8.60x
Pittsburgh Penguins Fans 18.62% 8.55x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.70x
Eddie Bauer 0.01% 1.67x
Chicos 0.03% 1.46x
Victoria's Secret 0.05% 1.38x
H&M 0.03% 1.36x
Jos A. Bank Clothiers 0.02% 1.35x
Talbots 0.02% 1.34x
American Eagle Outfitters 0.02% 1.34x
Free People 0.01% 1.34x
American Apparel 0.01% 1.33x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeynews.com.

Website Composition Index
thehockeynews.com 1.72% 120.09x
theleafsnation.com 1.31% 117.79x
dobberprospects.com 1.74% 113.67x
dobberhockey.com 1.29% 112.02x
editorinleaf.com 4.13% 110.62x
pensionplanpuppets.com 6.80% 110.16x
awinninghabit.com 1.53% 109.51x
thecanuckway.com 1.28% 106.29x
habseyesontheprize.com 5.26% 105.37x
icehockeysystems.com 1.17% 103.42x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 3.60% 24.82x
Custom T-Shirts 0.07% 24.61x
Canadian Seniors Real Estate Research Cluster 1.76% 23.79x
Ontario Canada Cluster 3.08% 23.65x
Canadian News 7.93% 23.60x
Vancouver British Columbia Research Cluster 4.82% 22.21x
Canada Shopping - Kitchenware 2.37% 20.82x
Canadian Real Estate Researcher Cluster 2.08% 20.68x
Saskatchewan Media & Retail Cluster 1.30% 19.84x
Canada Tax and Finance Research Cluster 3.92% 19.83x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male