Dstillery Audiences

HOCKEY

Audience Size: 1.5 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 50.57% 25.00x
Chicago Blackhawks Fans 26.28% 15.25x
Boston Bruins Fans 27.57% 14.54x
New York Rangers Fans 25.07% 14.44x
Detroit Red Wings Fans 23.43% 14.07x
Pittsburgh Penguins Fans 22.96% 13.09x
MLB Fans 19.50% 11.65x
Golf Enthusiasts 19.47% 9.87x
Beard Care Shoppers 33.19% 9.32x
Toronto Blue Jays Fans 16.53% 8.95x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.75x
Saint Laurent Paris 0.01% 1.73x
Hugo Boss 0.01% 1.59x
Club Monaco 0.01% 1.54x
Lululemon 0.04% 1.53x
Patagonia 0.01% 1.52x
Chicos 0.04% 1.47x
Levi Strauss 0.01% 1.40x
Talbots 0.04% 1.37x
Free People 0.01% 1.34x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.

Website Composition Index
thehockeyshop.com 2.67% 216.07x
thehockeynews.com 12.49% 208.26x
pensionplanpuppets.com 5.93% 206.20x
dobberprospects.com 2.35% 203.84x
ushl.com 1.36% 203.69x
dobberhockey.com 1.73% 201.21x
hockeyworld.com 1.20% 197.79x
icehockeysystems.com 1.80% 197.57x
habseyesontheprize.com 5.99% 196.20x
hockeymonkey.com 1.93% 194.23x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 2.73% 37.41x
Canadian Seniors Real Estate Research Cluster 5.97% 35.02x
Canada Business Cluster 5.07% 34.57x
Custom T-Shirts 0.28% 33.91x
Ontario Canada Cluster 4.21% 32.60x
Canadian News 8.53% 32.45x
Canadian Real Estate Researcher Cluster 3.51% 30.42x
Winnipeg Canada News 4.23% 30.08x
Saskatchewan Media & Retail Cluster 1.59% 29.05x
Canada News 0.34% 29.02x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male