Dstillery Audiences

HOCKEY

Audience Size: 1.3 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 53.60% 30.06x
Chicago Blackhawks Fans 29.76% 21.99x
Detroit Red Wings Fans 26.10% 21.42x
New York Rangers Fans 29.01% 20.25x
Boston Bruins Fans 28.70% 19.23x
Pittsburgh Penguins Fans 27.01% 18.96x
MLB Fans 22.73% 16.09x
Baseball Enthusiasts 19.54% 13.52x
Fantasy Football Enthusiasts 18.20% 12.48x
ESPN Enthusiasts 17.69% 12.22x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.31x
Mens Wearhouse 0.28% 1.01x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.

Website Composition Index
thehockeyshop.com 1.33% 236.23x
thehockeynews.com 7.29% 225.58x
habseyesontheprize.com 4.29% 224.95x
pensionplanpuppets.com 5.02% 224.78x
usahockeyntdp.com 1.01% 224.24x
dobberhockey.com 1.35% 215.78x
dropyourgloves.com 1.72% 214.57x
dobbersports.com 1.01% 212.25x
usphl.com 1.59% 206.87x
hockeymonkey.com 1.32% 206.66x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 3.38% 38.59x
Canadian News 6.31% 35.07x
Canadian Real Estate Researcher Cluster 2.22% 34.59x
Ontario Canada Cluster 2.98% 34.12x
Canadian Auto 5.60% 34.01x
Winnipeg Canada News 3.03% 33.98x
Canada Business Cluster 3.87% 32.19x
Vancouver British Columbia Research Cluster 3.80% 32.06x
Canada Shopping - Kitchenware 3.85% 31.66x
Canada Tax and Finance Research Cluster 5.03% 28.92x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male