Dstillery Audiences

HOCKEY

Audience Size: 1.2 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 63.50% 18.91x
MLB Fans 36.27% 11.99x
ESPN Enthusiasts 34.01% 10.82x
Detroit Red Wings Fans 32.83% 10.09x
Boston Bruins Fans 32.28% 10.00x
Fantasy Football Enthusiasts 33.42% 9.74x
NBA Fans 35.12% 9.74x
Olympic Sports Enthusiasts 37.34% 9.62x
NFL Fans 30.50% 9.50x
Brooklyn Nets Fans 32.68% 9.29x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.96x
Banana Republic 0.01% 1.72x
Chicos 0.01% 1.72x
LOFT 0.01% 1.70x
Express 0.01% 1.56x
Victoria's Secret 0.01% 1.23x
Mens Wearhouse 0.01% 1.20x
Journeys 0.01% 1.18x
Carhartt 0.11% 1.07x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is hockeycanada.ca.

Website Composition Index
hockeycanada.ca 3.48% 125.50x
dobberprospects.com 1.41% 123.39x
prohockeylife.com 1.41% 120.15x
theahl.com 2.27% 114.12x
usahockey.com 1.37% 113.91x
spectorshockey.net 1.62% 109.11x
theleafsnation.com 2.42% 107.24x
bluejaysnation.com 1.59% 106.80x
silversevensens.com 2.33% 105.77x
habseyesontheprize.com 10.70% 105.14x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.78% 35.35x
Ontario Canada Cluster 3.50% 32.73x
Winnipeg Canada News 4.91% 32.06x
Canada Tax and Finance Research Cluster 3.79% 30.52x
Canadian Construction & Renovation Research Cluster 0.26% 29.19x
Canadian Seniors Real Estate Research Cluster 0.66% 28.67x
Canadian Lifestyle 13.66% 28.61x
Canada Shopping - Lifestyle and Mommy Blogs 9.30% 28.43x
Canadian Real Estate Researcher Cluster 1.62% 28.28x
Toronto Tourism 1.42% 27.88x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male