Dstillery Audiences

HOCKEY

Audience Size: 1.7 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 55.17% 52.05x
MLB Fans 22.07% 22.95x
Olympic Sports Enthusiasts 22.76% 22.57x
Mens Shaving Products Shoppers 23.45% 22.45x
Darts Enthusiasts 25.52% 22.43x
Fantasy Football Enthusiasts 22.76% 21.90x
New York Rangers Fans 20.69% 20.73x
Liberal News Readers 13.10% 20.27x
Blockbuster Movie Fans 13.79% 20.21x
ESPN Enthusiasts 20.00% 20.04x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.42x
Carhartt 0.09% 0.74x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.

Website Composition Index
dobberprospects.com 1.45% 101.59x
hockeycanada.ca 4.24% 100.07x
theleafsnation.com 1.80% 98.19x
prohockeylife.com 1.78% 95.22x
usahockey.com 1.61% 90.58x
theahl.com 2.73% 90.45x
spectorshockey.net 1.56% 88.72x
editorinleaf.com 4.75% 88.28x
silversevensens.com 1.99% 87.97x
sourceforsports.com 1.08% 87.32x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 12.27% 53.84x
Canada Tourism Research Cluster 11.26% 50.34x
Canadian News 8.74% 44.95x
Canada Shopping - Lifestyle and Mommy Blogs 6.72% 44.05x
Quebec Vacations 5.21% 42.97x
Vancouver British Columbia Research Cluster 4.03% 37.83x
Canada Business Cluster 16.47% 36.31x
Canada Consumer Product Cluster 7.06% 31.56x
Alberta Canada Cluster 30.59% 31.17x
Canada General Information Seeker Cluster 41.34% 27.60x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male