Dstillery Audiences

HOCKEY

Audience Size: 2.1 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 55.41% 22.18x
Toronto Blue Jays Fans 33.72% 14.23x
Boston Bruins Fans 30.78% 12.86x
Detroit Red Wings Fans 28.20% 12.13x
New York Rangers Fans 28.42% 11.93x
MLB Fans 26.00% 11.93x
Chicago Blackhawks Fans 27.71% 11.33x
Pittsburgh Penguins Fans 25.01% 10.89x
ESPN Enthusiasts 24.27% 10.57x
Toronto Raptors Fans 25.72% 10.33x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.96x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.

Website Composition Index
dobberprospects.com 1.62% 101.68x
theleafsnation.com 1.81% 101.38x
hockeycanada.ca 4.87% 100.92x
pensionplanpuppets.com 5.68% 99.18x
prohockeylife.com 2.07% 95.68x
habseyesontheprize.com 7.61% 95.53x
silversevensens.com 1.66% 93.86x
editorinleaf.com 4.32% 93.29x
spectorshockey.net 1.48% 92.23x
usahockey.com 1.80% 91.38x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 1.03% 33.24x
Ontario Canada Cluster 3.69% 31.70x
Winnipeg Canada News 4.93% 30.40x
Vancouver British Columbia Research Cluster 6.77% 27.80x
Canada Tourism Research Cluster 15.19% 27.57x
Canada Tax and Finance Research Cluster 4.13% 27.32x
Canadian Seniors Real Estate Research Cluster 0.98% 27.25x
Canadian Real Estate Researcher Cluster 1.85% 26.39x
Canadian News 12.24% 26.15x
Canada Shopping - Lifestyle and Mommy Blogs 9.54% 26.00x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male