Dstillery Audiences

HOCKEY

Audience Size: 1.5 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 51.88% 23.62x
Chicago Blackhawks Fans 28.14% 15.10x
New York Rangers Fans 26.84% 15.06x
Boston Bruins Fans 26.41% 14.63x
Detroit Red Wings Fans 25.68% 14.34x
Pittsburgh Penguins Fans 24.91% 13.53x
MLB Fans 26.07% 12.74x
Baseball Enthusiasts 22.24% 11.65x
Toronto Blue Jays Fans 17.36% 11.49x
ESPN Enthusiasts 21.87% 10.73x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Supreme.

Location Composition Index
Supreme 0.01% 1.55x
Bonobos 0.08% 1.54x
Patagonia 0.02% 1.51x
Levi Strauss 0.03% 1.48x
Belk 0.01% 1.47x
Topshop 0.02% 1.44x
Ann Taylor 0.04% 1.42x
Eddie Bauer 0.03% 1.39x
The North Face 0.02% 1.38x
Jos A. Bank Clothiers 0.28% 1.35x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is ontariohockeyleague.com.

Website Composition Index
ontariohockeyleague.com 1.96% 141.82x
thehockeynews.com 4.22% 139.23x
pensionplanpuppets.com 5.00% 133.16x
whl.ca 1.50% 132.87x
habseyesontheprize.com 3.97% 131.09x
dobberhockey.com 1.06% 129.06x
dobberprospects.com 2.28% 127.67x
usphl.com 1.03% 127.07x
ushl.com 1.22% 125.98x
icehockeysystems.com 1.14% 125.68x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.12% 33.43x
Canadian Seniors Real Estate Research Cluster 2.59% 29.37x
Canadian Real Estate Researcher Cluster 1.91% 29.00x
Ontario Canada Cluster 2.87% 27.60x
Winnipeg Canada News 2.80% 27.47x
Canada Shopping - Kitchenware 2.91% 27.37x
Canadian News 6.30% 26.04x
Vancouver British Columbia Research Cluster 3.68% 25.90x
Canada News 0.20% 25.36x
Toronto Tourism 1.40% 25.24x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male