Explore the Hockey Audience
Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Hockey audience.
INTERESTS
The Hockey audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hockey audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 55.17% | 52.05x |
| MLB Fans | 22.07% | 22.95x |
| Olympic Sports Enthusiasts | 22.76% | 22.57x |
| Mens Shaving Products Shoppers | 23.45% | 22.45x |
| Darts Enthusiasts | 25.52% | 22.43x |
| Fantasy Football Enthusiasts | 22.76% | 21.90x |
| New York Rangers Fans | 20.69% | 20.73x |
| Liberal News Readers | 13.10% | 20.27x |
| Blockbuster Movie Fans | 13.79% | 20.21x |
| ESPN Enthusiasts | 20.00% | 20.04x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
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APPAREL RETAILERS
The Hockey audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hockey audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.42x |
| Carhartt | 0.09% | 0.74x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
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WEBSITES
The Hockey audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.
| Website | Composition | Index |
| dobberprospects.com | 1.45% | 101.59x |
| hockeycanada.ca | 4.24% | 100.07x |
| theleafsnation.com | 1.80% | 98.19x |
| prohockeylife.com | 1.78% | 95.22x |
| usahockey.com | 1.61% | 90.58x |
| theahl.com | 2.73% | 90.45x |
| spectorshockey.net | 1.56% | 88.72x |
| editorinleaf.com | 4.75% | 88.28x |
| silversevensens.com | 1.99% | 87.97x |
| sourceforsports.com | 1.08% | 87.32x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hockey audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 12.27% | 53.84x |
| Canada Tourism Research Cluster | 11.26% | 50.34x |
| Canadian News | 8.74% | 44.95x |
| Canada Shopping - Lifestyle and Mommy Blogs | 6.72% | 44.05x |
| Quebec Vacations | 5.21% | 42.97x |
| Vancouver British Columbia Research Cluster | 4.03% | 37.83x |
| Canada Business Cluster | 16.47% | 36.31x |
| Canada Consumer Product Cluster | 7.06% | 31.56x |
| Alberta Canada Cluster | 30.59% | 31.17x |
| Canada General Information Seeker Cluster | 41.34% | 27.60x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
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DEMOGRAPHICS
The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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