Dstillery Audiences

HOCKEY

Audience Size: 2.3 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 56.57% 20.23x
MLB Fans 23.07% 9.10x
Detroit Red Wings Fans 20.36% 8.70x
New York Rangers Fans 20.52% 8.55x
Boston Bruins Fans 20.30% 8.54x
Beard Care Shoppers 28.74% 8.26x
Baseball Enthusiasts 22.51% 8.19x
Chicago Blackhawks Fans 20.64% 8.00x
Toronto Blue Jays Fans 14.48% 7.98x
NBA Fans 22.95% 7.86x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.75x
Ralph Lauren 0.01% 1.75x
Hugo Boss 0.02% 1.58x
Madewell 0.02% 1.57x
Brooks Brothers 0.02% 1.55x
Armani 0.01% 1.52x
Talbots 0.02% 1.49x
Lululemon 0.02% 1.45x
The North Face 0.01% 1.42x
Coach 0.02% 1.34x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeynews.com.

Website Composition Index
thehockeynews.com 1.45% 101.13x
dobberhockey.com 1.20% 98.42x
dobberprospects.com 1.84% 97.36x
theleafsnation.com 1.82% 96.01x
pensionplanpuppets.com 7.56% 96.00x
awinninghabit.com 1.44% 94.98x
flamesnation.ca 1.06% 91.60x
thecanuckway.com 1.36% 91.48x
omha.net 1.13% 90.66x
oilersnation.com 1.67% 90.16x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 4.03% 26.31x
Canadian News 8.68% 24.70x
Ontario Canada Cluster 3.33% 24.55x
Vancouver British Columbia Research Cluster 6.10% 23.33x
Canadian Seniors Real Estate Research Cluster 1.64% 22.84x
Saskatchewan Media & Retail Cluster 1.28% 22.67x
Custom T-Shirts 0.06% 21.85x
Canada Shopping - Lifestyle and Mommy Blogs 8.42% 20.40x
Canadian Real Estate Researcher Cluster 2.25% 20.35x
Canada News 0.24% 20.33x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male