Dstillery Audiences

HOCKEY

Audience Size: 1.1 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 64.87% 26.03x
MLB Fans 34.35% 16.15x
Detroit Red Wings Fans 32.84% 14.29x
ESPN Enthusiasts 32.06% 14.21x
Boston Bruins Fans 32.74% 13.94x
Fantasy Football Enthusiasts 33.03% 13.53x
Mens Fitness Publication Readers 23.62% 13.49x
Olympic Sports Enthusiasts 34.78% 13.23x
Men's Health Researchers 22.95% 12.99x
New York Rangers Fans 33.00% 12.91x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.19x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.

Website Composition Index
dobberprospects.com 1.01% 158.17x
hockeycanada.ca 1.76% 155.41x
dobberhockey.com 2.64% 139.96x
mynhltraderumors.com 5.13% 138.00x
theahl.com 1.86% 136.96x
spectorshockey.net 1.17% 133.48x
awinninghabit.com 2.24% 132.85x
bluejaysnation.com 1.57% 131.67x
usphl.com 1.78% 129.71x
silversevensens.com 2.95% 128.67x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.47% 41.04x
Toronto Tourism 0.78% 41.02x
Canadian Construction & Renovation Research Cluster 0.11% 40.87x
Ontario Canada Cluster 2.54% 40.65x
Canadian Seniors Real Estate Research Cluster 0.30% 34.75x
Canadian Real Estate Researcher Cluster 1.00% 33.42x
Winnipeg Canada News 4.42% 31.83x
Canadian Lifestyle 10.13% 31.45x
Canada Tax and Finance Research Cluster 2.76% 31.40x
Canada Tourism Research Cluster 9.71% 30.95x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male