Dstillery Audiences

HOCKEY

Audience Size: 1.2 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 53.98% 24.40x
Chicago Blackhawks Fans 33.05% 17.25x
Boston Bruins Fans 31.62% 16.55x
New York Rangers Fans 32.00% 16.09x
Pittsburgh Penguins Fans 29.49% 15.91x
Detroit Red Wings Fans 30.34% 15.84x
MLB Fans 26.99% 13.30x
Baseball Enthusiasts 23.17% 11.24x
Fantasy Football Enthusiasts 21.01% 10.87x
Toronto Blue Jays Fans 19.75% 10.76x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.03% 2.39x
Patagonia 0.03% 2.02x
Bonobos 0.09% 1.97x
LL Bean 0.01% 1.94x
Hugo Boss 0.05% 1.89x
Eddie Bauer 0.05% 1.77x
Express Outlets 0.01% 1.64x
J. Crew 0.08% 1.58x
Uniqlo 0.02% 1.57x
Coach 0.08% 1.54x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.

Website Composition Index
thehockeyshop.com 1.01% 190.66x
ontariohockeyleague.com 2.72% 183.88x
thehockeynews.com 5.96% 183.62x
dropyourgloves.com 1.36% 174.69x
whl.ca 2.11% 173.81x
pensionplanpuppets.com 5.29% 172.84x
dobberhockey.com 1.24% 171.12x
habseyesontheprize.com 4.52% 170.78x
thecwhl.com 1.26% 170.77x
usphl.com 1.33% 167.87x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 1.33% 36.30x
Custom T-Shirts 0.17% 33.48x
Canada News 0.23% 32.82x
Canadian Seniors Real Estate Research Cluster 3.44% 32.15x
Ontario Canada Cluster 2.94% 29.52x
Winnipeg Canada News 3.01% 29.45x
Canada Shopping - Kitchenware 3.71% 29.44x
Canadian Real Estate Researcher Cluster 2.14% 29.37x
Canadian News 6.52% 29.00x
Vancouver British Columbia Research Cluster 4.13% 26.82x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male