Dstillery Audiences

HOCKEY

Audience Size: 1.4 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 54.45% 27.77x
Chicago Blackhawks Fans 28.32% 16.57x
Detroit Red Wings Fans 23.79% 16.42x
Boston Bruins Fans 26.48% 16.26x
New York Rangers Fans 26.73% 15.61x
Pittsburgh Penguins Fans 25.05% 13.76x
MLB Fans 19.12% 12.50x
Golf Enthusiasts 21.57% 10.23x
Beard Care Shoppers 34.76% 9.83x
NBA Fans 15.53% 9.78x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is American Apparel.

Location Composition Index
American Apparel 0.03% 2.20x
Calvin Klein 0.01% 2.17x
Brooks Brothers 0.03% 2.09x
Patagonia 0.01% 2.07x
REI 0.01% 1.83x
Club Monaco 0.01% 1.83x
Kate Spade 0.02% 1.59x
Forever 21 0.03% 1.48x
Talbots 0.03% 1.48x
Michael Kors 0.01% 1.45x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.

Website Composition Index
thehockeyshop.com 3.00% 226.92x
usahockeyntdp.com 0.79% 225.64x
pensionplanpuppets.com 5.73% 225.01x
ushl.com 1.39% 224.15x
dobberprospects.com 2.37% 223.78x
habseyesontheprize.com 4.83% 222.04x
hockeygiant.com 0.96% 218.95x
hockeydb.com 9.83% 217.50x
thehockeynews.com 16.02% 215.21x
bardown.com 9.69% 213.78x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 3.14% 36.39x
Canada Business Cluster 4.84% 35.73x
Canadian Seniors Real Estate Research Cluster 6.86% 33.68x
Canadian News 9.16% 33.02x
Ontario Canada Cluster 4.59% 32.64x
Custom T-Shirts 0.33% 32.01x
Winnipeg Canada News 4.52% 30.12x
Saskatchewan Media & Retail Cluster 1.61% 29.52x
Canadian Real Estate Researcher Cluster 3.80% 28.84x
Vancouver British Columbia Research Cluster 5.98% 27.62x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999