Explore the Hockey Audience
Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hockey audience.
INTERESTS
The Hockey audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hockey audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 67.55% | 24.87x |
| MLB Fans | 32.30% | 14.53x |
| Boston Bruins Fans | 34.97% | 13.97x |
| Detroit Red Wings Fans | 36.19% | 13.86x |
| Fantasy Football Enthusiasts | 33.18% | 13.52x |
| ESPN Enthusiasts | 30.49% | 13.05x |
| Chicago Blackhawks Fans | 34.86% | 12.67x |
| Olympic Sports Enthusiasts | 31.09% | 12.41x |
| Mens Fitness Publication Readers | 18.94% | 12.32x |
| New York Rangers Fans | 35.10% | 12.23x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
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APPAREL RETAILERS
The Hockey audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hockey audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.24x |
| White House Black Market | 0.01% | 1.21x |
| Chicos | 0.01% | 1.21x |
| Journeys | 0.01% | 0.97x |
| The Childrens Place | 0.01% | 0.90x |
| Carhartt | 0.09% | 0.89x |
| Victoria's Secret | 0.01% | 0.86x |
| Maurices | 0.01% | 0.79x |
| Old Navy | 0.01% | 0.75x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
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WEBSITES
The Hockey audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.
| Website | Composition | Index |
| dobberprospects.com | 2.22% | 170.95x |
| dobberhockey.com | 6.12% | 169.07x |
| mynhltraderumors.com | 2.19% | 164.96x |
| senschirp.ca | 1.44% | 157.17x |
| lastwordonhockey.com | 2.01% | 154.27x |
| theahl.com | 1.11% | 153.98x |
| pensionplanpuppets.com | 17.05% | 149.74x |
| silversevensens.com | 3.27% | 149.54x |
| bluebirdbanter.com | 9.18% | 147.79x |
| usphl.com | 1.92% | 147.55x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hockey audience is Ontario Canada Cluster.
| Content Affinity | Composition | Index |
| Ontario Canada Cluster | 1.75% | 35.15x |
| Saskatchewan Media & Retail Cluster | 0.15% | 34.67x |
| Winnipeg Canada News | 3.24% | 34.52x |
| Canada Shopping - Lifestyle and Mommy Blogs | 4.30% | 33.99x |
| Canada Tax and Finance Research Cluster | 1.60% | 30.47x |
| Mining & Natural Resources | 0.33% | 28.86x |
| Toronto Tourism | 0.19% | 27.91x |
| Canadian Lifestyle | 5.32% | 27.85x |
| Canadian News | 9.36% | 27.58x |
| Canada Shopping - Kitchenware | 0.51% | 26.54x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
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DEMOGRAPHICS
The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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