Dstillery Audiences

HOCKEY

Audience Size: 1.1 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 65.17% 25.22x
MLB Fans 38.17% 16.87x
ESPN Enthusiasts 35.78% 14.77x
Boston Bruins Fans 36.30% 14.51x
Detroit Red Wings Fans 35.93% 14.43x
Mens Fitness Publication Readers 26.36% 14.01x
NBA Fans 35.52% 13.93x
Olympic Sports Enthusiasts 38.80% 13.70x
Boston Trip Planners 24.84% 13.53x
Men's Health Researchers 25.73% 13.23x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.52x
Express 0.01% 1.51x
Victoria's Secret 0.02% 1.47x
The Childrens Place 0.01% 1.44x
Carhartt 0.07% 1.00x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.

Website Composition Index
dobberprospects.com 1.25% 158.67x
hockeycanada.ca 2.29% 155.45x
dobberhockey.com 1.07% 155.29x
usahockey.com 1.05% 150.21x
theahl.com 1.60% 149.93x
spectorshockey.net 1.37% 136.56x
mynhltraderumors.com 6.85% 135.85x
bluejaysnation.com 1.80% 135.52x
awinninghabit.com 2.50% 133.81x
pensionplanpuppets.com 10.03% 132.44x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.68% 48.48x
Canadian Construction & Renovation Research Cluster 0.22% 46.96x
Ontario Canada Cluster 3.40% 46.31x
Canadian Real Estate Researcher Cluster 1.44% 43.28x
Toronto Tourism 1.24% 42.43x
Canadian Seniors Real Estate Research Cluster 0.54% 41.34x
Canadian Lifestyle 13.04% 39.77x
Canada Tourism Research Cluster 12.55% 39.07x
Canada Tax and Finance Research Cluster 3.72% 38.66x
Winnipeg Canada News 4.91% 38.36x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male