Explore the Hockey Audience
Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Hockey audience.
INTERESTS
The Hockey audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Hockey audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 53.47% | 25.07x |
| Chicago Blackhawks Fans | 28.01% | 16.28x |
| New York Rangers Fans | 27.50% | 15.71x |
| Boston Bruins Fans | 29.13% | 15.08x |
| Detroit Red Wings Fans | 25.22% | 15.07x |
| Pittsburgh Penguins Fans | 25.11% | 14.08x |
| MLB Fans | 21.08% | 12.19x |
| Baseball Enthusiasts | 18.30% | 10.33x |
| Golf Enthusiasts | 20.53% | 9.97x |
| Toronto Blue Jays Fans | 17.61% | 9.87x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Curious about what else the Hockey audience is interested in?
Sign Up
APPAREL RETAILERS
The Hockey audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Hockey audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 2.48x |
| Joe's Jeans | 0.01% | 2.43x |
| Patagonia | 0.02% | 2.05x |
| Ralph Lauren | 0.01% | 1.88x |
| Kate Spade | 0.02% | 1.83x |
| REI | 0.02% | 1.69x |
| Ann Taylor | 0.02% | 1.67x |
| Eddie Bauer | 0.01% | 1.51x |
| Hugo Boss | 0.02% | 1.49x |
| J. Crew | 0.04% | 1.48x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Want to find more of the Hockey audience in the real world?
Sign Up
WEBSITES
The Hockey audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Hockey audience is thehockeyshop.com.
| Website | Composition | Index |
| thehockeyshop.com | 1.85% | 252.63x |
| thehockeynews.com | 9.52% | 240.38x |
| pensionplanpuppets.com | 6.17% | 226.24x |
| dobberhockey.com | 1.67% | 225.17x |
| habseyesontheprize.com | 5.37% | 225.16x |
| ushl.com | 1.32% | 223.23x |
| hockeymonkey.com | 1.52% | 222.00x |
| dobberprospects.com | 2.33% | 219.03x |
| dobbersports.com | 1.33% | 211.88x |
| dropyourgloves.com | 2.27% | 211.60x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Want to see more of the websites the Hockey audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Hockey audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 2.27% | 41.73x |
| Canadian Seniors Real Estate Research Cluster | 5.10% | 38.22x |
| Custom T-Shirts | 0.25% | 38.20x |
| Canada Business Cluster | 5.04% | 35.02x |
| Canada News | 0.33% | 34.29x |
| Canadian News | 8.01% | 34.28x |
| Ontario Canada Cluster | 3.93% | 34.19x |
| Canadian Real Estate Researcher Cluster | 3.03% | 34.11x |
| Winnipeg Canada News | 3.98% | 33.03x |
| Canadian Auto | 8.08% | 32.21x |
Composition Percentage:
The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Want to see more of the Content Affinities the Hockey audience visits?
Sign Up
DEMOGRAPHICS
The Hockey audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Hockey audience?
Sign Up