Dstillery Audiences

HOCKEY

Audience Size: 2 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 53.08% 21.54x
MLB Fans 24.14% 10.64x
New York Rangers Fans 23.28% 10.26x
Boston Bruins Fans 22.89% 10.20x
Chicago Blackhawks Fans 24.42% 10.18x
Detroit Red Wings Fans 22.94% 10.02x
Baseball Enthusiasts 22.54% 9.52x
Pittsburgh Penguins Fans 21.49% 9.34x
ESPN Enthusiasts 21.26% 9.07x
Toronto Blue Jays Fans 16.48% 8.93x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is REI.

Location Composition Index
REI 0.01% 1.48x
Bonobos 0.07% 1.47x
Hugo Boss 0.03% 1.39x
Jos A. Bank Clothiers 0.20% 1.30x
White House Black Market 0.25% 1.26x
Mens Wearhouse 0.31% 1.21x
Topshop 0.01% 1.20x
Express 0.02% 1.20x
J. Crew 0.01% 1.18x
LOFT 0.05% 1.16x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is ontariohockeyleague.com.

Website Composition Index
ontariohockeyleague.com 1.18% 137.66x
thehockeynews.com 2.47% 134.57x
theleafsnation.com 1.57% 128.41x
pensionplanpuppets.com 5.71% 125.16x
dobberprospects.com 1.99% 124.73x
oilersnation.com 1.40% 119.08x
habseyesontheprize.com 4.92% 118.14x
dobberhockey.com 1.51% 116.67x
awinninghabit.com 2.05% 114.73x
thecanuckway.com 1.41% 114.69x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.08% 27.58x
Winnipeg Canada News 3.00% 27.21x
Ontario Canada Cluster 2.97% 25.54x
Canadian Seniors Real Estate Research Cluster 2.03% 25.31x
Canadian News 7.27% 23.73x
Canada Shopping - Kitchenware 2.42% 23.47x
Vancouver British Columbia Research Cluster 3.97% 23.42x
Canadian Real Estate Researcher Cluster 1.94% 22.88x
Canada News 0.18% 22.11x
Canada Tax and Finance Research Cluster 3.95% 21.77x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male