Dstillery Audiences

HOCKEY

Audience Size: 692.3 Thousand Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 692.3 thousand unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 71.95% 30.05x
Boston Bruins Fans 28.09% 14.79x
Men's Health Researchers 8.77% 14.01x
Detroit Red Wings Fans 28.70% 13.86x
MLB Fans 31.31% 13.64x
Mens Fitness Publication Readers 8.42% 12.96x
Chicago Blackhawks Fans 29.11% 12.84x
ESPN Enthusiasts 22.91% 12.42x
New York Rangers Fans 31.30% 12.19x
Darts Enthusiasts 25.49% 11.89x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.97x
White House Black Market 0.01% 1.96x
Chicos 0.01% 1.75x
H&M 0.01% 1.54x
Journeys 0.01% 1.19x
Old Navy 0.01% 1.14x
Zumiez 0.01% 1.12x
Gymboree 0.01% 1.06x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberhockey.com.

Website Composition Index
dobberhockey.com 9.83% 197.58x
dobberprospects.com 3.18% 189.08x
senschirp.ca 1.52% 187.78x
pensionplanpuppets.com 19.18% 184.81x
dobbersports.com 1.83% 176.88x
silversevensens.com 4.07% 175.77x
habseyesontheprize.com 21.60% 175.66x
dailyfaceoff.com 20.06% 175.62x
bluebirdbanter.com 13.53% 173.12x
theleafsnation.com 10.26% 172.83x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 1.87% 40.09x
Canadian News 6.26% 36.68x
Canada News 0.29% 36.02x
Ontario Canada Cluster 1.08% 34.49x
Canada Tourism Research Cluster 6.01% 33.63x
Canada Shopping - Lifestyle and Mommy Blogs 2.01% 32.73x
Quebec Vacations 2.23% 32.00x
Alberta Canada Cluster 20.85% 31.73x
Canada Tax and Finance Research Cluster 0.97% 31.40x
Canada Business Cluster 6.07% 28.35x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male