Dstillery Audiences

HOCKEY

Audience Size: 1 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 67.55% 24.87x
MLB Fans 32.30% 14.53x
Boston Bruins Fans 34.97% 13.97x
Detroit Red Wings Fans 36.19% 13.86x
Fantasy Football Enthusiasts 33.18% 13.52x
ESPN Enthusiasts 30.49% 13.05x
Chicago Blackhawks Fans 34.86% 12.67x
Olympic Sports Enthusiasts 31.09% 12.41x
Mens Fitness Publication Readers 18.94% 12.32x
New York Rangers Fans 35.10% 12.23x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.24x
White House Black Market 0.01% 1.21x
Chicos 0.01% 1.21x
Journeys 0.01% 0.97x
The Childrens Place 0.01% 0.90x
Carhartt 0.09% 0.89x
Victoria's Secret 0.01% 0.86x
Maurices 0.01% 0.79x
Old Navy 0.01% 0.75x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberprospects.com.

Website Composition Index
dobberprospects.com 2.22% 170.95x
dobberhockey.com 6.12% 169.07x
mynhltraderumors.com 2.19% 164.96x
senschirp.ca 1.44% 157.17x
lastwordonhockey.com 2.01% 154.27x
theahl.com 1.11% 153.98x
pensionplanpuppets.com 17.05% 149.74x
silversevensens.com 3.27% 149.54x
bluebirdbanter.com 9.18% 147.79x
usphl.com 1.92% 147.55x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Ontario Canada Cluster.

Content Affinity Composition Index
Ontario Canada Cluster 1.75% 35.15x
Saskatchewan Media & Retail Cluster 0.15% 34.67x
Winnipeg Canada News 3.24% 34.52x
Canada Shopping - Lifestyle and Mommy Blogs 4.30% 33.99x
Canada Tax and Finance Research Cluster 1.60% 30.47x
Mining & Natural Resources 0.33% 28.86x
Toronto Tourism 0.19% 27.91x
Canadian Lifestyle 5.32% 27.85x
Canadian News 9.36% 27.58x
Canada Shopping - Kitchenware 0.51% 26.54x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male