Dstillery Audiences

HOCKEY

Audience Size: 1.3 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 64.59% 24.70x
MLB Fans 33.52% 15.05x
Fantasy Football Enthusiasts 33.26% 13.71x
ESPN Enthusiasts 31.28% 13.50x
Detroit Red Wings Fans 30.14% 12.99x
Mens Fitness Publication Readers 20.84% 12.98x
Olympic Sports Enthusiasts 33.04% 12.79x
Boston Bruins Fans 29.35% 12.57x
Men's Health Researchers 20.96% 12.09x
NFL Fans 26.05% 11.91x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Chicos.

Location Composition Index
Chicos 0.02% 1.44x
American Eagle Outfitters 0.02% 1.42x
LOFT 0.01% 1.13x
Gap 0.01% 1.12x
Lane Bryant 0.01% 1.02x
Old Navy 0.02% 1.02x
Express 0.01% 1.00x
The Childrens Place 0.02% 0.98x
Carhartt 0.12% 0.97x
White House Black Market 0.01% 0.94x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberhockey.com.

Website Composition Index
dobberhockey.com 3.76% 126.11x
dobberprospects.com 1.53% 125.04x
theahl.com 1.30% 119.82x
mynhltraderumors.com 3.75% 118.49x
usphl.com 1.53% 116.80x
spectorshockey.net 1.03% 113.23x
lastwordonhockey.com 2.88% 108.69x
silversevensens.com 2.83% 108.48x
bluejaysnation.com 1.55% 103.84x
thecanuckway.com 1.52% 103.45x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.06% 40.58x
Saskatchewan Media & Retail Cluster 0.34% 37.90x
Toronto Tourism 0.53% 37.62x
Ontario Canada Cluster 2.09% 37.40x
Winnipeg Canada News 3.83% 32.63x
Canadian Real Estate Researcher Cluster 0.76% 31.84x
Canada Tax and Finance Research Cluster 2.17% 31.60x
Canada Shopping - Kitchenware 1.08% 29.84x
Canada Shopping - Lifestyle and Mommy Blogs 6.30% 29.59x
Canada Job Seekers Cluster 0.16% 29.57x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male