Dstillery Audiences

HOCKEY

Audience Size: 2.5 Million Devices

Explore the Hockey Audience

Below you'll find more information about the Hockey audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Hockey audience.

Dstillery Crafted Audiences

INTERESTS

The Hockey audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Hockey audience is NHL Fans.

Interest Composition Index
NHL Fans 54.50% 22.04x
MLB Fans 21.78% 9.87x
Detroit Red Wings Fans 19.81% 9.16x
Boston Bruins Fans 20.10% 9.00x
New York Rangers Fans 20.44% 8.93x
ESPN Enthusiasts 19.39% 8.48x
Beard Care Shoppers 28.46% 8.46x
NBA Fans 21.34% 8.42x
Fantasy Football Enthusiasts 20.08% 8.39x
Chicago Blackhawks Fans 19.72% 8.21x
Composition Percentage: The overlap percentage between the Hockey audience and the Interest attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Hockey audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Hockey audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 2.08x
American Apparel 0.01% 1.97x
Free People 0.01% 1.96x
Coach 0.02% 1.80x
Michael Kors 0.02% 1.59x
Talbots 0.02% 1.54x
Lululemon 0.01% 1.51x
Hollister 0.01% 1.43x
Mens Wearhouse 0.03% 1.37x
American Eagle Outfitters 0.02% 1.36x
Composition Percentage: The overlap percentage between the Hockey audience and the Location attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Web Insights

WEBSITES

The Hockey audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Hockey audience is dobberhockey.com.

Website Composition Index
dobberhockey.com 1.02% 87.26x
pensionplanpuppets.com 6.10% 86.32x
dobberprospects.com 1.73% 84.67x
theleafsnation.com 1.94% 83.67x
awinninghabit.com 1.18% 83.58x
editorinleaf.com 4.53% 82.72x
oilersnation.com 1.39% 82.58x
thecanuckway.com 1.11% 82.32x
hockeycanada.ca 6.20% 81.55x
canucksarmy.com 1.40% 80.29x
Composition Percentage: The overlap percentage between the Hockey audience and the Web attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Hockey audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 4.19% 27.24x
Ontario Canada Cluster 3.19% 25.74x
Saskatchewan Media & Retail Cluster 1.14% 25.32x
Canadian News 9.05% 24.80x
Vancouver British Columbia Research Cluster 6.00% 24.27x
Canadian Seniors Real Estate Research Cluster 1.26% 23.03x
Canada Shopping - Lifestyle and Mommy Blogs 8.14% 22.02x
Canada Tourism Research Cluster 14.86% 22.02x
Canada Tax and Finance Research Cluster 3.67% 21.55x
Canadian Real Estate Researcher Cluster 1.93% 21.15x
Composition Percentage: The overlap percentage between the Hockey audience and the Content Affinity attribute.
Index: A comparison of the Hockey audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Hockey audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male