Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 62.8 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 59.23% 22.83x
Home Exterior Design Enthusiasts 50.63% 20.59x
Budget Grocery Shoppers 49.35% 19.31x
Apartment Furniture Shoppers 54.64% 19.21x
Home Decor Shoppers 56.13% 18.98x
Online Home Decor Shoppers 49.94% 18.56x
Vacuum Shoppers 49.25% 18.56x
Home Coffee Makers 46.07% 18.53x
Big Box Shoppers 52.17% 18.39x
Spa and Pool Owners 50.54% 18.25x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 3.58x
Club Monaco 0.03% 3.38x
Talbots 0.08% 2.70x
Uniqlo 0.03% 2.36x
American Apparel 0.05% 2.16x
Belk 0.03% 2.10x
LOFT 0.11% 1.78x
Express Outlets 0.01% 1.61x
Bonobos 0.02% 1.54x
Levi Strauss 0.01% 1.43x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 74.08% 159.49x
harborfreight.com 5.47% 61.70x
christmascentral.com 7.13% 57.66x
2017savings.com 4.33% 52.42x
shopsales.us 5.10% 51.06x
toysrus.com 3.96% 49.59x
designtoscano.com 4.90% 48.34x
papermart.com 3.84% 44.43x
lenox.com 4.03% 43.62x
bettymills.com 3.47% 42.65x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 8.52% 64.66x
Home Improvement Contractor 2.71% 62.61x
Shopping Catalogs 7.71% 61.33x
Home Decoration - Crafts & Kids 5.80% 59.74x
Home Office Products 0.81% 54.87x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.69% 46.33x
Concert Posters 1.54% 45.51x
Custom Gifts 9.46% 42.23x
Costumes 1.42% 41.44x
Men's Fashion Shopping 0.45% 38.23x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female