Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 127.6 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 127.6 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 52.04% 24.78x
Home Exterior Design Enthusiasts 44.01% 23.83x
Christmas Decorations Shoppers 52.54% 23.09x
Home Decor Shoppers 46.73% 22.97x
Home Coffee Makers 44.92% 22.57x
Spa and Pool Owners 44.57% 22.17x
Apartment Furniture Shoppers 43.33% 21.56x
Blender Shoppers 47.67% 21.50x
Budget Grocery Shoppers 44.09% 21.21x
Hardware Shoppers 38.76% 20.82x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.11% 2.15x
Tommy Bahama 0.05% 2.04x
Eddie Bauer 0.02% 1.80x
Armani 0.03% 1.46x
Charlotte Russe 0.02% 1.36x
J. Crew 0.05% 1.29x
Michael Kors 0.02% 1.29x
Free People 0.02% 1.28x
American Apparel 0.04% 1.23x
Uniqlo 0.02% 1.22x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is thewarmingstore.com.

Website Composition Index
thewarmingstore.com 19.38% 438.42x
hammacher.com 68.76% 203.66x
christmascentral.com 5.50% 100.34x
puritan.com 3.95% 87.10x
pricefalls.com 4.86% 85.69x
truevalue.com 8.38% 83.63x
save-on-crafts.com 4.02% 82.35x
orvis.com 7.26% 74.02x
worldmarket.com 6.17% 73.16x
gnc.com 2.93% 71.61x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 8.21% 52.91x
Shopping Catalogs 11.93% 46.90x
Discount Shopping 17.17% 45.88x
Concert Posters 2.70% 45.45x
Home Improvement Contractor 5.82% 42.32x
Custom Gifts 12.60% 40.57x
Home Office Products 1.32% 35.71x
Costumes 2.32% 34.40x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.18% 30.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.99% 30.49x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female