Explore the Holiday Gifts Audience
Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 64.4 thousand unique devices whose actions qualify for the Holiday Gifts audience.
INTERESTS
The Holiday Gifts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 64.71% | 25.78x |
| Home Exterior Design Enthusiasts | 56.80% | 23.90x |
| Budget Grocery Shoppers | 55.64% | 23.78x |
| Home Decor Shoppers | 57.90% | 22.63x |
| Big Box Shoppers | 58.52% | 22.51x |
| Apartment Furniture Shoppers | 56.71% | 22.15x |
| Spa and Pool Owners | 55.89% | 22.08x |
| Home Coffee Makers | 54.71% | 22.01x |
| Seasonal Allergy Sufferers | 52.51% | 21.75x |
| Discount Big Box Shoppers | 52.78% | 21.51x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Curious about what else the Holiday Gifts audience is interested in?
Sign Up
APPAREL RETAILERS
The Holiday Gifts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.03% | 3.44x |
| Intermix | 0.03% | 2.72x |
| Zara | 0.06% | 2.66x |
| Everlane | 0.01% | 1.99x |
| Dressbarn | 0.08% | 1.97x |
| LOFT | 0.12% | 1.94x |
| Journeys | 0.08% | 1.83x |
| Bonobos | 0.14% | 1.80x |
| Madewell | 0.02% | 1.64x |
| Johnston and Murphy | 0.79% | 1.63x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Want to find more of the Holiday Gifts audience in the real world?
Sign Up
WEBSITES
The Holiday Gifts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.
| Website | Composition | Index |
| hammacher.com | 70.01% | 207.74x |
| harborfreight.com | 10.01% | 69.25x |
| searsoutlet.com | 6.82% | 58.73x |
| toysrus.com | 7.20% | 57.36x |
| vitaminshoppe.com | 4.88% | 55.44x |
| 2017savings.com | 5.87% | 54.87x |
| shopsales.us | 6.97% | 53.81x |
| designtoscano.com | 5.34% | 53.67x |
| bettymills.com | 4.58% | 51.31x |
| calendars.com | 5.20% | 48.48x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Want to see more of the websites the Holiday Gifts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Gifts audience is Shopping Catalogs.
| Content Affinity | Composition | Index |
| Shopping Catalogs | 10.41% | 73.46x |
| Discount Shopping | 12.90% | 70.47x |
| Home Decoration - Crafts & Kids | 7.50% | 69.12x |
| Home Improvement Contractor | 4.18% | 64.07x |
| Concert Posters | 2.07% | 61.90x |
| Custom Gifts | 10.09% | 52.67x |
| Costumes | 1.78% | 46.40x |
| Mail Order Food | 4.69% | 45.47x |
| Home Office Products | 0.88% | 44.69x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.02% | 43.53x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Want to see more of the Content Affinities the Holiday Gifts audience visits?
Sign Up
DEMOGRAPHICS
The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Holiday Gifts audience?
Sign Up