Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 152.6 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 152.6 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 40.18% 21.91x
Christmas Decorations Shoppers 51.86% 20.26x
Spa and Pool Owners 38.51% 20.06x
Budget Grocery Shoppers 38.71% 19.79x
Apartment Furniture Shoppers 36.74% 19.59x
Online Home Decor Shoppers 33.62% 19.29x
Chandelier and Lamp Shoppers 40.30% 18.92x
Blender Shoppers 41.95% 18.86x
Hardware Shoppers 32.38% 18.65x
Discount Big Box Shoppers 31.87% 18.31x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Coach.

Location Composition Index
Coach 0.10% 1.90x
Lane Bryant 0.05% 1.39x
Urban Outfitters 0.05% 1.33x
Talbots 0.06% 1.31x
American Eagle Outfitters 0.06% 1.20x
Chicos 0.05% 1.19x
Victoria's Secret 0.08% 1.15x
Gap 0.10% 1.09x
Banana Republic 0.04% 1.03x
The Childrens Place 0.04% 0.91x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is thewarmingstore.com.

Website Composition Index
thewarmingstore.com 17.85% 343.82x
hammacher.com 66.45% 155.54x
pier1.com 4.20% 86.10x
christmascentral.com 5.37% 70.66x
fleetfarm.com 2.70% 67.24x
barenecessities.com 3.17% 65.37x
discountramps.com 2.24% 64.93x
allposters.com 3.24% 63.49x
windycitynovelties.com 2.34% 63.07x
puritan.com 4.03% 61.40x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 8.03% 48.56x
Shopping Catalogs 11.23% 40.85x
Concert Posters 2.61% 36.38x
Discount Shopping 16.90% 35.84x
Home Improvement Contractor 5.74% 33.51x
Custom Gifts 11.86% 31.06x
Home Office Products 1.18% 30.96x
Costumes 2.23% 27.78x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.17% 26.90x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.95% 25.37x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female