Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 18.9 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 55.63% 25.93x
Spa and Pool Owners 53.17% 22.31x
Home Remodelers 44.01% 21.13x
Home and Garden TV Fans 45.07% 20.63x
Custom Home Lighting Shoppers 40.14% 20.40x
Home Custom Bedroom Decorators 40.14% 20.40x
Texas Activity Researchers 41.20% 19.64x
Home DIY Enthusiasts 42.61% 19.49x
Ebay Shoppers 47.89% 18.93x
New Homeowners 47.18% 18.57x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 3.58x
Armani 0.04% 3.42x
J. Crew 0.04% 2.05x
Carhartt 0.25% 1.81x
Kate Spade 0.02% 1.80x
Michael Kors 0.04% 1.78x
American Apparel 0.03% 1.70x
Banana Republic 0.02% 1.64x
Gymboree 0.02% 1.62x
Express Outlets 0.01% 1.61x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is steinmart.com.

Website Composition Index
steinmart.com 14.87% 34.36x
overstock.com 20.53% 33.60x
walmart.com 15.95% 32.15x
riteaid.com 8.98% 29.58x
hayneedle.com 23.73% 29.54x
todayshomeowner.com 13.91% 27.41x
shopping.net 8.78% 26.91x
remax.com 8.19% 26.54x
worthpoint.com 19.86% 25.29x
angieslist.com 9.45% 23.99x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.27% 118.37x
Custom Gifts 8.64% 82.30x
Shopping Catalogs 4.76% 62.43x
Construction Apparel 2.20% 46.76x
Party Suppliers 10.70% 45.95x
Medical Supplies 4.25% 41.37x
Home Remodeling 3.00% 41.22x
Yard Structures 3.44% 38.71x
Vitamin Shoppers 4.10% 37.62x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.54% 37.57x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
Gender
Male