Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 10.8 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 57.28% 21.89x
Apartment Furniture Shoppers 64.08% 21.63x
Hardware Shoppers 53.40% 21.55x
Online Home Decor Shoppers 60.19% 21.50x
Home Decor Shoppers 66.02% 21.32x
Home and Garden TV Fans 37.86% 21.28x
Kitchen and Bath Professionals 57.28% 21.06x
Antiquing Enthusiasts 49.51% 20.93x
Home Exterior Design Enthusiasts 60.19% 20.90x
Country Home Decorators 66.99% 20.28x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 3.58x
Armani 0.04% 3.42x
J. Crew 0.04% 2.05x
Kate Spade 0.02% 1.80x
Michael Kors 0.04% 1.78x
American Apparel 0.03% 1.70x
Banana Republic 0.02% 1.64x
Gymboree 0.02% 1.62x
Express Outlets 0.01% 1.61x
Uniqlo 0.02% 1.53x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hayneedle.com.

Website Composition Index
hayneedle.com 23.60% 49.32x
manualslib.com 18.37% 27.65x
toptenreviews.com 13.71% 27.51x
instructables.com 30.49% 26.89x
kmart.com 20.06% 26.28x
greeningz.com 13.07% 25.45x
history101.com 14.06% 24.40x
officedepot.com 19.89% 24.25x
petmd.com 18.13% 23.58x
intelius.com 14.91% 22.00x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 8.33% 60.04x
Furniture & Home Improvement 8.70% 37.51x
Custom Printing 3.44% 37.12x
Promo Codes 6.70% 36.01x
Home Remodeling 6.16% 35.74x
Shoes & Accessories 4.53% 35.73x
Furniture Shopping 26.63% 32.49x
Antiques & Auctions 11.23% 32.18x
Pet Supplies 3.99% 30.15x
Lawns & Pest Control 4.71% 29.98x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female