Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 95.7 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 95.7 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 51.93% 35.12x
Home Exterior Design Enthusiasts 43.92% 31.08x
Budget Grocery Shoppers 42.07% 30.58x
Home Coffee Makers 43.98% 29.47x
Vacuum Shoppers 49.07% 28.56x
Home Decor Shoppers 47.51% 27.99x
Blender Shoppers 45.61% 27.84x
Christmas Decorations Shoppers 51.41% 27.46x
Spa and Pool Owners 44.31% 27.20x
Seasonal Allergy Sufferers 46.15% 26.98x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Intermix.

Location Composition Index
Intermix 0.02% 2.42x
REI 0.03% 2.06x
Belk 0.02% 2.01x
Armani 0.08% 1.88x
Bonobos 0.11% 1.74x
Everlane 0.01% 1.73x
Columbia 0.02% 1.65x
H&M 0.11% 1.57x
Chicos 0.10% 1.56x
Dressbarn 0.08% 1.54x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 70.10% 172.23x
christmascentral.com 5.38% 101.22x
truevalue.com 7.59% 84.48x
worldmarket.com 5.19% 72.42x
collectionsetc.com 5.97% 69.57x
bissell.com 3.73% 67.84x
orvis.com 6.35% 65.86x
bonton.com 4.31% 63.18x
bbb.org 7.89% 62.55x
campingworld.com 3.66% 60.33x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.54% 73.40x
As Seen On TV Products 0.43% 62.64x
Home Decoration - Crafts & Kids 8.78% 60.23x
Shopping Catalogs 11.82% 56.45x
Discount Shopping 15.33% 52.89x
Home Improvement Contractor 5.48% 51.83x
Concert Posters 2.48% 50.14x
Custom Gifts 11.99% 44.14x
Costumes 2.18% 42.64x
Home Office Products 1.18% 39.72x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female