Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 69.8 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 61.40% 26.55x
Home Exterior Design Enthusiasts 53.63% 24.49x
Budget Grocery Shoppers 52.60% 23.92x
Big Box Shoppers 55.24% 23.16x
Apartment Furniture Shoppers 54.58% 23.09x
Home Decor Shoppers 56.01% 23.07x
Home Coffee Makers 50.51% 22.48x
Spa and Pool Owners 53.11% 22.46x
Hardware Shoppers 47.34% 22.37x
Discount Big Box Shoppers 49.80% 21.80x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is The North Face.

Location Composition Index
The North Face 0.03% 2.66x
Talbots 0.06% 2.59x
Lane Bryant 0.06% 2.16x
Old Navy 0.12% 2.02x
Ralph Lauren 0.02% 1.90x
Zara 0.03% 1.84x
Bonobos 0.01% 1.76x
Kate Spade 0.03% 1.53x
Tommy Bahama 0.01% 1.51x
Belk 0.02% 1.51x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 73.34% 166.61x
harborfreight.com 7.51% 71.12x
christmascentral.com 6.44% 69.90x
toysrus.com 5.36% 59.62x
2017savings.com 4.82% 59.13x
searsoutlet.com 5.00% 58.51x
shopsales.us 5.69% 57.67x
designtoscano.com 5.07% 54.44x
bronners.com 3.70% 51.18x
papermart.com 4.56% 51.08x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 10.55% 75.09x
Home Improvement Contractor 3.65% 72.71x
Shopping Catalogs 8.55% 71.58x
Home Decoration - Crafts & Kids 6.74% 70.11x
Concert Posters 1.74% 61.15x
Home Office Products 0.90% 57.96x
Custom Gifts 9.84% 53.02x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.83% 47.03x
Costumes 1.66% 44.19x
Mail Order Food 4.19% 43.13x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female