Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 39 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 39 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 61.20% 28.39x
Online Home Decor Shoppers 52.42% 25.42x
Apartment Furniture Shoppers 54.04% 25.27x
Home Exterior Design Enthusiasts 48.73% 23.89x
Home Decor Shoppers 54.97% 23.79x
Bargain Shopping Researchers 46.65% 23.45x
Vacuum Shoppers 50.58% 23.00x
Budget Grocery Shoppers 49.88% 22.76x
Home and Garden TV Fans 43.19% 22.24x
Discount Big Box Shoppers 50.12% 22.22x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 3.58x
Armani 0.04% 3.42x
Old Navy 0.05% 2.09x
J. Crew 0.04% 2.05x
White House Black Market 0.02% 1.93x
Buckle 0.02% 1.89x
Kate Spade 0.02% 1.80x
Michael Kors 0.04% 1.78x
American Apparel 0.03% 1.70x
Banana Republic 0.02% 1.64x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 75.11% 225.67x
jossandmain.com 7.66% 44.69x
containerstore.com 5.90% 41.45x
veruta.com 5.31% 40.73x
chadwicks.com 4.86% 36.75x
blair.com 13.43% 34.67x
shindigz.com 5.56% 34.40x
appliancesconnection.com 6.27% 34.34x
haband.com 5.55% 31.85x
christmastreeshops.com 4.33% 31.85x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.35% 86.94x
Shopping Catalogs 5.25% 64.30x
Custom Gifts 7.73% 54.67x
Discount Shopping 1.85% 49.01x
Home Remodeling 3.45% 35.02x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 2.09% 35.00x
Chef & Restaurant Resources 3.31% 34.64x
Mail Order Food 3.40% 34.56x
Medical Supplies 5.06% 34.10x
Flower Shopping 1.07% 33.23x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female