Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 64.4 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 64.4 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 64.71% 25.78x
Home Exterior Design Enthusiasts 56.80% 23.90x
Budget Grocery Shoppers 55.64% 23.78x
Home Decor Shoppers 57.90% 22.63x
Big Box Shoppers 58.52% 22.51x
Apartment Furniture Shoppers 56.71% 22.15x
Spa and Pool Owners 55.89% 22.08x
Home Coffee Makers 54.71% 22.01x
Seasonal Allergy Sufferers 52.51% 21.75x
Discount Big Box Shoppers 52.78% 21.51x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Patagonia.

Location Composition Index
Patagonia 0.03% 3.44x
Intermix 0.03% 2.72x
Zara 0.06% 2.66x
Everlane 0.01% 1.99x
Dressbarn 0.08% 1.97x
LOFT 0.12% 1.94x
Journeys 0.08% 1.83x
Bonobos 0.14% 1.80x
Madewell 0.02% 1.64x
Johnston and Murphy 0.79% 1.63x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 70.01% 207.74x
harborfreight.com 10.01% 69.25x
searsoutlet.com 6.82% 58.73x
toysrus.com 7.20% 57.36x
vitaminshoppe.com 4.88% 55.44x
2017savings.com 5.87% 54.87x
shopsales.us 6.97% 53.81x
designtoscano.com 5.34% 53.67x
bettymills.com 4.58% 51.31x
calendars.com 5.20% 48.48x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 10.41% 73.46x
Discount Shopping 12.90% 70.47x
Home Decoration - Crafts & Kids 7.50% 69.12x
Home Improvement Contractor 4.18% 64.07x
Concert Posters 2.07% 61.90x
Custom Gifts 10.09% 52.67x
Costumes 1.78% 46.40x
Mail Order Food 4.69% 45.47x
Home Office Products 0.88% 44.69x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.02% 43.53x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female