Explore the Holiday Gifts Audience
Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 39 thousand unique devices whose actions qualify for the Holiday Gifts audience.
INTERESTS
The Holiday Gifts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 61.20% | 28.39x |
| Online Home Decor Shoppers | 52.42% | 25.42x |
| Apartment Furniture Shoppers | 54.04% | 25.27x |
| Home Exterior Design Enthusiasts | 48.73% | 23.89x |
| Home Decor Shoppers | 54.97% | 23.79x |
| Bargain Shopping Researchers | 46.65% | 23.45x |
| Vacuum Shoppers | 50.58% | 23.00x |
| Budget Grocery Shoppers | 49.88% | 22.76x |
| Home and Garden TV Fans | 43.19% | 22.24x |
| Discount Big Box Shoppers | 50.12% | 22.22x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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APPAREL RETAILERS
The Holiday Gifts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.05% | 3.58x |
| Armani | 0.04% | 3.42x |
| Old Navy | 0.05% | 2.09x |
| J. Crew | 0.04% | 2.05x |
| White House Black Market | 0.02% | 1.93x |
| Buckle | 0.02% | 1.89x |
| Kate Spade | 0.02% | 1.80x |
| Michael Kors | 0.04% | 1.78x |
| American Apparel | 0.03% | 1.70x |
| Banana Republic | 0.02% | 1.64x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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WEBSITES
The Holiday Gifts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.
| Website | Composition | Index |
| hammacher.com | 75.11% | 225.67x |
| jossandmain.com | 7.66% | 44.69x |
| containerstore.com | 5.90% | 41.45x |
| veruta.com | 5.31% | 40.73x |
| chadwicks.com | 4.86% | 36.75x |
| blair.com | 13.43% | 34.67x |
| shindigz.com | 5.56% | 34.40x |
| appliancesconnection.com | 6.27% | 34.34x |
| haband.com | 5.55% | 31.85x |
| christmastreeshops.com | 4.33% | 31.85x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 5.35% | 86.94x |
| Shopping Catalogs | 5.25% | 64.30x |
| Custom Gifts | 7.73% | 54.67x |
| Discount Shopping | 1.85% | 49.01x |
| Home Remodeling | 3.45% | 35.02x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 2.09% | 35.00x |
| Chef & Restaurant Resources | 3.31% | 34.64x |
| Mail Order Food | 3.40% | 34.56x |
| Medical Supplies | 5.06% | 34.10x |
| Flower Shopping | 1.07% | 33.23x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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DEMOGRAPHICS
The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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