Explore the Holiday Gifts Audience
Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 104.5 thousand unique devices whose actions qualify for the Holiday Gifts audience.
INTERESTS
The Holiday Gifts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 51.89% | 33.54x |
| Home Exterior Design Enthusiasts | 44.09% | 31.37x |
| Budget Grocery Shoppers | 41.40% | 31.04x |
| Home Coffee Makers | 44.25% | 29.90x |
| Blender Shoppers | 45.50% | 28.30x |
| Home Decor Shoppers | 46.70% | 28.25x |
| Spa and Pool Owners | 44.42% | 28.11x |
| Christmas Decorations Shoppers | 51.19% | 28.09x |
| Chandelier and Lamp Shoppers | 43.07% | 27.72x |
| Home Medical Supplies Shoppers | 39.83% | 27.35x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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APPAREL RETAILERS
The Holiday Gifts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.04% | 2.66x |
| Express | 0.05% | 2.50x |
| Bonobos | 0.07% | 2.19x |
| REI | 0.03% | 1.83x |
| J. Crew | 0.04% | 1.79x |
| Forever 21 | 0.07% | 1.63x |
| Abercrombie & Fitch | 0.03% | 1.47x |
| Zumiez | 0.06% | 1.47x |
| LOFT | 0.07% | 1.34x |
| Charlotte Russe | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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WEBSITES
The Holiday Gifts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.
| Website | Composition | Index |
| hammacher.com | 69.60% | 164.08x |
| christmascentral.com | 5.44% | 88.94x |
| puritan.com | 3.65% | 74.69x |
| pricefalls.com | 4.49% | 73.42x |
| truevalue.com | 7.93% | 72.61x |
| save-on-crafts.com | 3.67% | 71.99x |
| greatbigcanvas.com | 3.20% | 63.87x |
| worldmarket.com | 5.66% | 63.53x |
| crutchfield.com | 3.65% | 60.60x |
| orvis.com | 6.76% | 60.31x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 8.41% | 60.03x |
| Shopping Catalogs | 11.86% | 53.92x |
| Discount Shopping | 15.84% | 52.90x |
| Concert Posters | 2.44% | 48.83x |
| Home Improvement Contractor | 5.33% | 48.63x |
| Custom Gifts | 12.14% | 45.00x |
| Costumes | 2.23% | 41.64x |
| Home Office Products | 1.26% | 38.60x |
| Mail Order Food | 5.87% | 34.50x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.93% | 33.83x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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DEMOGRAPHICS
The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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