Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 139.8 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 139.8 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 41.20% 21.89x
Christmas Decorations Shoppers 54.63% 20.54x
Spa and Pool Owners 39.56% 20.23x
Budget Grocery Shoppers 39.19% 20.14x
Apartment Furniture Shoppers 36.23% 19.35x
Chandelier and Lamp Shoppers 43.10% 19.18x
Online Home Decor Shoppers 32.76% 19.10x
Blender Shoppers 43.92% 18.88x
Hardware Shoppers 33.79% 18.43x
Mattress Shoppers 44.52% 18.32x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Old Navy.

Location Composition Index
Old Navy 0.09% 1.88x
The Childrens Place 0.06% 1.49x
Chicos 0.04% 1.18x
Coach 0.04% 1.03x
Victoria's Secret 0.06% 1.02x
Carhartt 0.16% 0.92x
Gap 0.06% 0.86x
American Eagle Outfitters 0.01% 0.38x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is thewarmingstore.com.

Website Composition Index
thewarmingstore.com 16.12% 411.39x
hammacher.com 63.49% 189.75x
pier1.com 4.86% 92.00x
christmascentral.com 4.31% 88.90x
fleetfarm.com 3.11% 70.15x
barenecessities.com 3.51% 65.72x
discountramps.com 2.51% 65.34x
allposters.com 3.64% 64.64x
windycitynovelties.com 2.69% 63.72x
hhgregg.com 2.94% 63.57x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 8.13% 52.13x
Shopping Catalogs 11.43% 44.91x
Concert Posters 3.03% 39.76x
Custom Gifts 10.75% 37.54x
Discount Shopping 18.62% 36.45x
Home Improvement Contractor 6.14% 32.70x
Home Office Products 1.21% 31.89x
Mail Order Food 5.56% 30.98x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.22% 26.26x
Costumes 2.19% 26.08x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999