Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 104.5 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 104.5 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 51.89% 33.54x
Home Exterior Design Enthusiasts 44.09% 31.37x
Budget Grocery Shoppers 41.40% 31.04x
Home Coffee Makers 44.25% 29.90x
Blender Shoppers 45.50% 28.30x
Home Decor Shoppers 46.70% 28.25x
Spa and Pool Owners 44.42% 28.11x
Christmas Decorations Shoppers 51.19% 28.09x
Chandelier and Lamp Shoppers 43.07% 27.72x
Home Medical Supplies Shoppers 39.83% 27.35x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Kate Spade.

Location Composition Index
Kate Spade 0.04% 2.66x
Express 0.05% 2.50x
Bonobos 0.07% 2.19x
REI 0.03% 1.83x
J. Crew 0.04% 1.79x
Forever 21 0.07% 1.63x
Abercrombie & Fitch 0.03% 1.47x
Zumiez 0.06% 1.47x
LOFT 0.07% 1.34x
Charlotte Russe 0.02% 1.33x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 69.60% 164.08x
christmascentral.com 5.44% 88.94x
puritan.com 3.65% 74.69x
pricefalls.com 4.49% 73.42x
truevalue.com 7.93% 72.61x
save-on-crafts.com 3.67% 71.99x
greatbigcanvas.com 3.20% 63.87x
worldmarket.com 5.66% 63.53x
crutchfield.com 3.65% 60.60x
orvis.com 6.76% 60.31x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 8.41% 60.03x
Shopping Catalogs 11.86% 53.92x
Discount Shopping 15.84% 52.90x
Concert Posters 2.44% 48.83x
Home Improvement Contractor 5.33% 48.63x
Custom Gifts 12.14% 45.00x
Costumes 2.23% 41.64x
Home Office Products 1.26% 38.60x
Mail Order Food 5.87% 34.50x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.93% 33.83x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female