Dstillery Audiences

HOLIDAY GIFTS

Audience Size: 50.1 Thousand Devices

Explore the Holiday Gifts Audience

Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 50.1 thousand unique devices whose actions qualify for the Holiday Gifts audience.

Dstillery Crafted Audiences

INTERESTS

The Holiday Gifts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Holiday Gifts audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 58.53% 25.51x
Apartment Furniture Shoppers 51.88% 23.23x
Home Exterior Design Enthusiasts 49.66% 23.15x
Online Home Decor Shoppers 50.00% 22.97x
Home Decor Shoppers 52.22% 22.72x
Budget Grocery Shoppers 50.17% 22.59x
Hardware Shoppers 44.37% 21.57x
Spa and Pool Owners 49.15% 21.52x
Vacuum Shoppers 51.54% 21.23x
Bargain Shopping Researchers 45.56% 21.09x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Holiday Gifts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Lululemon.

Location Composition Index
Lululemon 0.07% 3.60x
Tommy Bahama 0.05% 3.58x
Madewell 0.04% 3.32x
Armani 0.04% 3.21x
Chicos 0.07% 2.46x
REI 0.02% 1.88x
Urban Outfitters 0.04% 1.84x
Talbots 0.04% 1.83x
American Apparel 0.03% 1.70x
Express Outlets 0.01% 1.61x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Holiday Gifts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Holiday Gifts audience is hammacher.com.

Website Composition Index
hammacher.com 74.92% 191.57x
christmascentral.com 7.10% 68.08x
kirklands.com 4.64% 43.28x
midlandhardware.com 5.29% 41.42x
jossandmain.com 7.82% 40.46x
veruta.com 5.69% 40.14x
containerstore.com 6.10% 38.22x
pharmapacks.com 4.32% 38.19x
lehmans.com 3.97% 38.02x
hsn.com 4.86% 36.81x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Holiday Gifts audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.57% 72.67x
Discount Shopping 5.50% 68.04x
Home Improvement Contractor 1.61% 66.80x
Shopping Catalogs 6.53% 65.73x
Concert Posters 1.61% 60.57x
Custom Gifts 8.39% 47.32x
Costumes 1.18% 45.81x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 3.03% 38.89x
Construction Apparel 3.03% 37.42x
Mail Order Food 3.78% 33.02x
Composition Percentage: The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female