Explore the Holiday Gifts Audience
Below you'll find more information about the Holiday Gifts audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Holiday Gifts audience.
INTERESTS
The Holiday Gifts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Holiday Gifts audience is Big Box Shoppers.
| Interest | Composition | Index |
| Big Box Shoppers | 57.28% | 21.89x |
| Apartment Furniture Shoppers | 64.08% | 21.63x |
| Hardware Shoppers | 53.40% | 21.55x |
| Online Home Decor Shoppers | 60.19% | 21.50x |
| Home Decor Shoppers | 66.02% | 21.32x |
| Home and Garden TV Fans | 37.86% | 21.28x |
| Kitchen and Bath Professionals | 57.28% | 21.06x |
| Antiquing Enthusiasts | 49.51% | 20.93x |
| Home Exterior Design Enthusiasts | 60.19% | 20.90x |
| Country Home Decorators | 66.99% | 20.28x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Interest attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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APPAREL RETAILERS
The Holiday Gifts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Holiday Gifts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.05% | 3.58x |
| Armani | 0.04% | 3.42x |
| J. Crew | 0.04% | 2.05x |
| Kate Spade | 0.02% | 1.80x |
| Michael Kors | 0.04% | 1.78x |
| American Apparel | 0.03% | 1.70x |
| Banana Republic | 0.02% | 1.64x |
| Gymboree | 0.02% | 1.62x |
| Express Outlets | 0.01% | 1.61x |
| Uniqlo | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Location attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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WEBSITES
The Holiday Gifts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Holiday Gifts audience is hayneedle.com.
| Website | Composition | Index |
| hayneedle.com | 23.60% | 49.32x |
| manualslib.com | 18.37% | 27.65x |
| toptenreviews.com | 13.71% | 27.51x |
| instructables.com | 30.49% | 26.89x |
| kmart.com | 20.06% | 26.28x |
| greeningz.com | 13.07% | 25.45x |
| history101.com | 14.06% | 24.40x |
| officedepot.com | 19.89% | 24.25x |
| petmd.com | 18.13% | 23.58x |
| intelius.com | 14.91% | 22.00x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Web attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Holiday Gifts audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 8.33% | 60.04x |
| Furniture & Home Improvement | 8.70% | 37.51x |
| Custom Printing | 3.44% | 37.12x |
| Promo Codes | 6.70% | 36.01x |
| Home Remodeling | 6.16% | 35.74x |
| Shoes & Accessories | 4.53% | 35.73x |
| Furniture Shopping | 26.63% | 32.49x |
| Antiques & Auctions | 11.23% | 32.18x |
| Pet Supplies | 3.99% | 30.15x |
| Lawns & Pest Control | 4.71% | 29.98x |
Composition Percentage:
The overlap percentage between the Holiday Gifts audience and the Content Affinity attribute.
Index: A comparison of the Holiday Gifts audience to the internet population.
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DEMOGRAPHICS
The Holiday Gifts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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