Dstillery Audiences

HOME COOKING

Audience Size: 27.4 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 10.75% 5.50x
Cooking Show Fans 11.20% 5.50x
Home Kitchen Chefs 10.78% 5.49x
Gourmet Food & Wine Researchers 10.50% 5.49x
Cook at Home Parents 11.63% 5.48x
Recipe Researchers 10.68% 5.46x
Healthy Snacks Shoppers 11.45% 5.44x
Shelf-Stable Food Content Readers 0.16% 5.42x
Home Design and Living Publication Readers 9.75% 5.37x
Mexican Food Shoppers 12.21% 5.35x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.13x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.

Website Composition Index
wineandglue.com 2.87% 8.00x
slowcookergourmet.net 1.36% 7.98x
afarmgirlsdabbles.com 1.63% 7.98x
reallifedinner.com 1.01% 7.96x
thekitchenismyplayground.com 1.66% 7.96x
chef-in-training.com 1.18% 7.94x
centercutcook.com 2.40% 7.92x
barbarabakes.com 1.35% 7.91x
afamilyfeast.com 4.36% 7.91x
chewoutloud.com 2.33% 7.88x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.66% 5.31x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 5.29x
Cakes & Sweets 1.07% 5.14x
Coupons & Family 2.50% 4.97x
Female Lifestyle Content Readers 1.77% 4.97x
Consumer Packaged Goods 3.62% 4.91x
Cooking Recipe & Ingredient Researchers 14.55% 4.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.06% 4.85x
Vegetarian Diet 5.64% 4.79x
Stay at Home Mom 9.16% 4.79x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female