Dstillery Audiences

HOME COOKING

Audience Size: 25.7 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 25.7 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 14.60% 5.66x
Cook at Home Parents 16.47% 5.62x
Home Kitchen Chefs 15.43% 5.61x
Gourmet Food & Wine Researchers 15.89% 5.60x
Recipe Researchers 16.13% 5.52x
Healthy Snacks Shoppers 16.40% 5.48x
Mexican Food Shoppers 15.37% 5.41x
Malaysian Food Enthusiasts 14.41% 5.40x
Home Design and Living Publication Readers 14.51% 5.39x
Healthy Eaters 15.27% 5.34x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is REI.

Location Composition Index
REI 0.01% 1.11x
Carhartt 0.26% 1.11x
Buckle 0.04% 1.02x
Dressbarn 0.02% 1.01x
Chicos 0.04% 1.01x
Eddie Bauer 0.01% 1.00x
Talbots 0.02% 1.00x
Lane Bryant 0.03% 0.99x
Mens Wearhouse 0.05% 0.98x
Jos A. Bank Clothiers 0.03% 0.98x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is aprettylifeinthesuburbs.com.

Website Composition Index
aprettylifeinthesuburbs.com 1.11% 9.21x
afarmgirlsdabbles.com 1.50% 9.17x
slowcookergourmet.net 1.51% 9.17x
chef-in-training.com 1.46% 9.14x
thecomfortofcooking.com 1.15% 9.12x
thekitchenismyplayground.com 1.76% 9.11x
centercutcook.com 2.36% 9.10x
chewoutloud.com 2.68% 9.08x
twosisterscrafting.com 2.76% 9.07x
barbarabakes.com 1.05% 9.05x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.43% 5.43x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 5.33x
Cakes & Sweets 1.32% 5.15x
Coupons & Family 2.63% 5.12x
Consumer Packaged Goods 4.19% 5.03x
Female Lifestyle Content Readers 1.88% 4.96x
Cooking Recipe & Ingredient Researchers 14.20% 4.90x
Stay at Home Mom 8.72% 4.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.07% 4.84x
Home Decoration Content Readers 6.85% 4.79x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female