Explore the Home Cooking Audience
Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 million unique devices whose actions qualify for the Home Cooking audience.
INTERESTS
The Home Cooking audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 7.98% | 5.94x |
| Healthy Diet Recipe Researchers | 7.71% | 5.94x |
| Dessert/Sweets Bakers | 9.04% | 5.93x |
| Gourmet Food & Wine Researchers | 8.11% | 5.93x |
| Recipe Researchers | 8.39% | 5.92x |
| Home Kitchen Chefs | 8.43% | 5.92x |
| Cook at Home Parents | 8.38% | 5.91x |
| Healthy Snacks Shoppers | 8.56% | 5.89x |
| Shelf-Stable Food Content Readers | 3.88% | 5.86x |
| Home Kitchen Bakers | 8.23% | 5.80x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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APPAREL RETAILERS
The Home Cooking audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.25x |
| Chicos | 0.02% | 1.15x |
| Carhartt | 0.16% | 1.15x |
| Lane Bryant | 0.01% | 1.08x |
| Buckle | 0.01% | 1.08x |
| Old Navy | 0.02% | 1.05x |
| Gymboree | 0.02% | 1.02x |
| Mens Wearhouse | 0.02% | 1.00x |
| LOFT | 0.01% | 0.99x |
| Zumiez | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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WEBSITES
The Home Cooking audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking audience is thekitchenismyplayground.com.
| Website | Composition | Index |
| thekitchenismyplayground.com | 1.71% | 9.79x |
| livforcake.com | 1.15% | 9.76x |
| kleinworthco.com | 1.52% | 9.75x |
| afamilyfeast.com | 3.48% | 9.70x |
| seasonsandsuppers.ca | 1.99% | 9.69x |
| bunsinmyoven.com | 3.24% | 9.65x |
| aprettylifeinthesuburbs.com | 1.53% | 9.63x |
| twosisterscrafting.com | 2.26% | 9.61x |
| dessertfortwo.com | 1.40% | 9.61x |
| reluctantentertainer.com | 1.52% | 9.60x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.18% | 5.65x |
| Low Carb Diets | 1.10% | 5.55x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.06% | 5.44x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.65% | 5.38x |
| Coupons & Family | 2.12% | 5.25x |
| Vegetarian Diet | 2.00% | 5.11x |
| Stay at Home Mom | 6.95% | 5.07x |
| Vegans & Animal Welfare | 0.06% | 5.03x |
| Cooking Recipe & Ingredient Researchers | 14.05% | 4.96x |
| Kitchen Blog Readers | 36.06% | 4.92x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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DEMOGRAPHICS
The Home Cooking audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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