Dstillery Audiences

HOME COOKING

Audience Size: 22.7 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 13.75% 6.52x
Cook at Home Parents 14.24% 6.48x
Gourmet Food & Wine Researchers 12.48% 6.47x
Recipe Researchers 12.51% 6.41x
Home Kitchen Chefs 11.92% 6.39x
Healthy Snacks Shoppers 12.74% 6.31x
Nutrition Conscious Eaters 10.54% 6.08x
Mexican Food Shoppers 13.78% 6.08x
Malaysian Food Enthusiasts 13.58% 6.08x
Healthy Eaters 10.54% 6.06x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.22x
Chicos 0.05% 1.08x
Carhartt 0.24% 1.07x
Belk 0.02% 1.06x
Eddie Bauer 0.01% 1.06x
Patagonia 0.01% 1.04x
LOFT 0.04% 1.01x
REI 0.02% 1.00x
Old Navy 0.05% 1.00x
Jos A. Bank Clothiers 0.08% 1.00x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.66% 15.99x
cinnamonspiceandeverythingnice.com 1.04% 15.88x
chef-in-training.com 2.14% 15.70x
thekitchenismyplayground.com 1.95% 15.64x
livforcake.com 1.48% 15.47x
sugarapron.com 1.62% 15.36x
garnishandglaze.com 1.13% 15.36x
kleinworthco.com 1.25% 15.35x
shugarysweets.com 2.48% 15.34x
thenovicechefblog.com 2.91% 15.30x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.31% 6.92x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.07% 6.68x
Coupons & Family 3.26% 6.62x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 1.76% 6.52x
Cakes & Sweets 2.04% 6.39x
Cooking Blog Content Enthusiasts 22.50% 6.33x
Kitchen Blog Readers 33.38% 6.29x
Home Cooking Researchers 32.67% 6.28x
Consumer Packaged Goods 8.82% 6.21x
Female Lifestyle Content Readers 1.75% 6.17x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female