Dstillery Audiences

HOME COOKING

Audience Size: 22.5 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 12.06% 6.98x
Cook at Home Parents 12.69% 6.94x
Gourmet Food & Wine Researchers 12.74% 6.88x
Recipe Researchers 12.28% 6.86x
Home Kitchen Chefs 11.66% 6.85x
Healthy Snacks Shoppers 12.13% 6.80x
Home Design and Living Publication Readers 10.11% 6.73x
Malaysian Food Enthusiasts 12.20% 6.67x
Mexican Food Shoppers 12.65% 6.66x
Healthy Eaters 10.53% 6.56x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.12x
Mens Wearhouse 0.45% 1.07x
Buckle 0.13% 1.01x
Chicos 0.05% 1.00x
Eddie Bauer 0.01% 1.00x
Bonobos 0.04% 0.99x
Supreme 0.01% 0.98x
White House Black Market 0.13% 0.98x
Talbots 0.04% 0.97x
Patagonia 0.01% 0.96x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.35% 13.89x
inkatrinaskitchen.com 1.12% 13.64x
cakescottage.com 2.33% 13.61x
garnishandglaze.com 1.12% 13.60x
chef-in-training.com 1.98% 13.60x
thenovicechefblog.com 2.70% 13.57x
thekitchenismyplayground.com 1.80% 13.55x
livforcake.com 1.56% 13.53x
slowcookergourmet.net 1.90% 13.52x
seasonsandsuppers.ca 1.06% 13.50x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.22% 6.48x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 6.20x
Coupons & Family 3.17% 6.13x
Cakes & Sweets 2.00% 5.95x
Assorted Topics (Family, Household Wellness, The Beach) 2.20% 5.94x
Consumer Packaged Goods 7.40% 5.94x
Kitchen Blog Readers 35.82% 5.90x
Female Lifestyle Content Readers 1.98% 5.86x
Cooking Recipe & Ingredient Researchers 16.03% 5.85x
Home Cooking Researchers 36.84% 5.81x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female