Dstillery Audiences

HOME COOKING

Audience Size: 12.2 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 6.93% 6.49x
Healthy Diet Recipe Researchers 7.43% 6.49x
Recipe Researchers 7.74% 6.48x
Healthy Snacks Shoppers 10.57% 6.48x
Dessert/Sweets Bakers 9.57% 6.47x
Gourmet Food & Wine Researchers 6.97% 6.47x
Home Kitchen Chefs 7.96% 6.47x
Home Kitchen Bakers 11.64% 6.45x
Cook at Home Parents 8.02% 6.44x
Healthy Eaters 7.68% 6.39x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.04% 1.20x
LOFT 0.01% 1.09x
Chicos 0.02% 1.08x
White House Black Market 0.01% 1.06x
Express 0.02% 1.06x
Talbots 0.01% 1.04x
Mens Wearhouse 0.01% 1.04x
Buckle 0.02% 1.03x
Old Navy 0.02% 1.03x
Dressbarn 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thekitchenismyplayground.com.

Website Composition Index
thekitchenismyplayground.com 1.64% 11.73x
kleinworthco.com 1.43% 11.72x
seasonsandsuppers.ca 1.88% 11.63x
aprettylifeinthesuburbs.com 1.49% 11.59x
dessertfortwo.com 1.16% 11.54x
reluctantentertainer.com 1.41% 11.47x
lifeloveandsugar.com 4.32% 11.46x
twosisterscrafting.com 1.99% 11.45x
afamilyfeast.com 3.55% 11.42x
afarmgirlsdabbles.com 1.54% 11.40x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.13% 6.13x
Low Carb Diets 1.02% 5.97x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 5.92x
Assorted Topics (Family, Household Wellness, The Beach) 3.57% 5.83x
Coupons & Family 1.90% 5.70x
Vegans & Animal Welfare 0.04% 5.51x
Stay at Home Mom 5.83% 5.46x
Vegetarian Diet 1.65% 5.44x
Cooking Recipe & Ingredient Researchers 12.43% 5.35x
Kitchen Blog Readers 34.33% 5.24x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female