Dstillery Audiences

HOME COOKING

Audience Size: 18.5 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 12.89% 5.54x
Healthy Diet Recipe Researchers 14.08% 5.54x
Gourmet Food & Wine Researchers 12.22% 5.53x
Home Kitchen Chefs 12.96% 5.53x
Shelf-Stable Food Content Readers 8.46% 5.53x
Cook at Home Parents 14.47% 5.52x
Recipe Researchers 12.77% 5.52x
Healthy Snacks Shoppers 13.48% 5.51x
Home Design and Living Publication Readers 11.05% 5.46x
Pantry Recipes Researchers 8.34% 5.46x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.02% 1.22x
Carhartt 0.14% 1.10x
Old Navy 0.02% 1.10x
Mens Wearhouse 0.01% 1.08x
The Childrens Place 0.01% 1.06x
Victoria's Secret 0.01% 1.05x
Journeys 0.01% 0.99x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is afarmgirlsdabbles.com.

Website Composition Index
afarmgirlsdabbles.com 2.40% 10.73x
livforcake.com 3.55% 10.73x
thisoldgal.com 2.60% 10.73x
barbarabakes.com 1.63% 10.71x
dessertfortwo.com 3.40% 10.65x
loveandoliveoil.com 1.96% 10.62x
lanascooking.com 1.33% 10.60x
reluctantentertainer.com 2.69% 10.59x
kleinworthco.com 2.50% 10.58x
mantitlement.com 2.23% 10.58x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.42x
Low Carb Diets 2.35% 5.38x
Cakes & Sweets 0.54% 5.35x
Female Lifestyle Content Readers 1.48% 5.15x
Coupons & Family 2.31% 5.15x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.01% 5.07x
Stay at Home Mom 8.60% 5.07x
Cooking Recipe & Ingredient Researchers 17.66% 5.04x
Vegetarian Diet 5.32% 5.04x
Assorted Topics (Family, Household Wellness, The Beach) 3.53% 5.02x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female