Dstillery Audiences

HOME COOKING

Audience Size: 12.8 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 7.98% 5.94x
Healthy Diet Recipe Researchers 7.71% 5.94x
Dessert/Sweets Bakers 9.04% 5.93x
Gourmet Food & Wine Researchers 8.11% 5.93x
Recipe Researchers 8.39% 5.92x
Home Kitchen Chefs 8.43% 5.92x
Cook at Home Parents 8.38% 5.91x
Healthy Snacks Shoppers 8.56% 5.89x
Shelf-Stable Food Content Readers 3.88% 5.86x
Home Kitchen Bakers 8.23% 5.80x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.04% 1.25x
Chicos 0.02% 1.15x
Carhartt 0.16% 1.15x
Lane Bryant 0.01% 1.08x
Buckle 0.01% 1.08x
Old Navy 0.02% 1.05x
Gymboree 0.02% 1.02x
Mens Wearhouse 0.02% 1.00x
LOFT 0.01% 0.99x
Zumiez 0.02% 0.99x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thekitchenismyplayground.com.

Website Composition Index
thekitchenismyplayground.com 1.71% 9.79x
livforcake.com 1.15% 9.76x
kleinworthco.com 1.52% 9.75x
afamilyfeast.com 3.48% 9.70x
seasonsandsuppers.ca 1.99% 9.69x
bunsinmyoven.com 3.24% 9.65x
aprettylifeinthesuburbs.com 1.53% 9.63x
twosisterscrafting.com 2.26% 9.61x
dessertfortwo.com 1.40% 9.61x
reluctantentertainer.com 1.52% 9.60x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.18% 5.65x
Low Carb Diets 1.10% 5.55x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.44x
Assorted Topics (Family, Household Wellness, The Beach) 4.65% 5.38x
Coupons & Family 2.12% 5.25x
Vegetarian Diet 2.00% 5.11x
Stay at Home Mom 6.95% 5.07x
Vegans & Animal Welfare 0.06% 5.03x
Cooking Recipe & Ingredient Researchers 14.05% 4.96x
Kitchen Blog Readers 36.06% 4.92x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female