Dstillery Audiences

HOME COOKING

Audience Size: 17.7 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 11.78% 5.85x
Cooking Show Fans 10.78% 5.85x
Gourmet Food & Wine Researchers 9.96% 5.84x
Home Kitchen Chefs 10.92% 5.84x
Cook at Home Parents 12.35% 5.83x
Recipe Researchers 10.14% 5.82x
Shelf-Stable Food Content Readers 5.90% 5.80x
Healthy Snacks Shoppers 11.91% 5.80x
Luxury Athletic Footwear Shoppers 10.32% 5.71x
Luxury Fitness Shoppers 10.32% 5.71x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.05% 1.17x
Eddie Bauer 0.01% 1.17x
Lululemon 0.01% 1.16x
Carhartt 0.28% 1.14x
Dressbarn 0.02% 1.13x
J. Crew 0.01% 1.12x
Lane Bryant 0.02% 1.11x
Victoria's Secret 0.04% 1.10x
Old Navy 0.04% 1.09x
H&M 0.01% 1.08x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is livforcake.com.

Website Composition Index
livforcake.com 1.71% 10.44x
dessertfortwo.com 1.89% 10.33x
thekitchenismyplayground.com 1.40% 10.30x
kleinworthco.com 1.48% 10.28x
barbarabakes.com 1.11% 10.26x
centercutcook.com 1.56% 10.25x
bakerbettie.com 1.92% 10.22x
livewellbakeoften.com 6.41% 10.22x
bunsinmyoven.com 4.42% 10.20x
afarmgirlsdabbles.com 1.61% 10.19x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 1.42% 5.59x
Cakes & Sweets 0.26% 5.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 5.39x
Coupons & Family 1.78% 5.26x
Assorted Topics (Family, Household Wellness, The Beach) 5.39% 5.24x
Vegetarian Diet 3.21% 5.21x
Stay at Home Mom 7.35% 5.17x
Vegans & Animal Welfare 0.17% 5.16x
Cooking Recipe & Ingredient Researchers 15.91% 5.11x
Female Lifestyle Content Readers 0.94% 5.08x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female