Dstillery Audiences

HOME COOKING

Audience Size: 20.8 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 18.55% 7.11x
Cook at Home Parents 19.64% 7.06x
Gourmet Food & Wine Researchers 18.17% 7.03x
Home Kitchen Chefs 18.44% 7.01x
Recipe Researchers 18.64% 6.91x
Healthy Snacks Shoppers 18.69% 6.82x
Home Design and Living Publication Readers 15.67% 6.77x
Malaysian Food Enthusiasts 18.42% 6.67x
Nutrition Conscious Eaters 16.53% 6.66x
Healthy Eaters 16.44% 6.64x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Buckle.

Location Composition Index
Buckle 0.29% 1.19x
Jos A. Bank Clothiers 0.28% 1.15x
White House Black Market 0.36% 1.14x
Mens Wearhouse 0.45% 1.12x
Bonobos 0.08% 1.10x
Johnston and Murphy 0.51% 1.06x
Lane Bryant 0.04% 0.93x
Columbia 0.01% 0.92x
Eddie Bauer 0.02% 0.92x
Dressbarn 0.04% 0.92x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.03% 12.84x
chef-in-training.com 1.68% 12.71x
thekitchenismyplayground.com 1.52% 12.68x
livforcake.com 1.53% 12.65x
aprettylifeinthesuburbs.com 1.36% 12.63x
slowcookergourmet.net 1.69% 12.63x
chewoutloud.com 3.13% 12.60x
centercutcook.com 2.73% 12.57x
dessertfortwo.com 1.55% 12.51x
bunsinmyoven.com 5.87% 12.51x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 3.27% 6.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 6.42x
Coupons & Family 2.97% 6.31x
Cakes & Sweets 1.72% 6.24x
Consumer Packaged Goods 5.84% 6.24x
Cooking Recipe & Ingredient Researchers 14.93% 6.09x
Female Lifestyle Content Readers 2.15% 6.06x
Kitchen Blog Readers 35.18% 6.03x
Stay at Home Mom 9.06% 5.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.83% 5.92x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female