Dstillery Audiences

HOME COOKING

Audience Size: 18.1 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 11.05% 5.62x
Healthy Diet Recipe Researchers 11.58% 5.62x
Gourmet Food & Wine Researchers 9.83% 5.62x
Home Kitchen Chefs 11.09% 5.61x
Cook at Home Parents 12.11% 5.60x
Shelf-Stable Food Content Readers 6.23% 5.59x
Recipe Researchers 10.28% 5.59x
Healthy Snacks Shoppers 11.74% 5.58x
Luxury Athletic Footwear Shoppers 10.03% 5.50x
Luxury Fitness Shoppers 10.03% 5.50x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is livforcake.com.

Website Composition Index
livforcake.com 2.07% 9.66x
afarmgirlsdabbles.com 1.55% 9.61x
dessertfortwo.com 2.16% 9.58x
barbarabakes.com 1.19% 9.54x
thekitchenismyplayground.com 1.34% 9.54x
centercutcook.com 1.74% 9.52x
kleinworthco.com 1.47% 9.52x
loveandoliveoil.com 1.37% 9.48x
bakerbettie.com 2.27% 9.47x
reluctantentertainer.com 1.86% 9.43x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 1.44% 5.36x
Cakes & Sweets 0.29% 5.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 5.07x
Coupons & Family 1.71% 5.03x
Vegans & Animal Welfare 0.21% 5.01x
Vegetarian Diet 3.61% 5.00x
Stay at Home Mom 7.02% 4.99x
Cooking Recipe & Ingredient Researchers 15.33% 4.97x
Homeschooling 0.01% 4.97x
Assorted Topics (Family, Household Wellness, The Beach) 4.94% 4.96x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female