Dstillery Audiences

HOME COOKING

Audience Size: 33 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 33 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 10.22% 4.60x
Cooking Show Fans 9.31% 4.59x
Home Kitchen Chefs 9.36% 4.59x
Gourmet Food & Wine Researchers 8.91% 4.59x
Cook at Home Parents 10.45% 4.58x
Shelf-Stable Food Content Readers 3.43% 4.58x
Recipe Researchers 9.31% 4.58x
Healthy Snacks Shoppers 9.82% 4.57x
Home Design and Living Publication Readers 8.42% 4.53x
Pantry Recipes Researchers 1.21% 4.53x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.15x
Carhartt 0.16% 1.11x
Old Navy 0.01% 1.10x
Maurices 0.01% 1.08x
Mens Wearhouse 0.01% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.58% 6.55x
lifeloveandgoodfood.com 1.30% 6.44x
cupcakeproject.com 1.09% 6.44x
slowcookergourmet.net 1.01% 6.44x
reallifedinner.com 1.39% 6.44x
mantitlement.com 2.84% 6.43x
lanascooking.com 1.54% 6.43x
afarmgirlsdabbles.com 3.06% 6.42x
barbarabakes.com 2.11% 6.42x
thekitchenismyplayground.com 2.89% 6.42x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.56% 4.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.45x
Cakes & Sweets 0.79% 4.42x
Coupons & Family 2.33% 4.27x
Female Lifestyle Content Readers 1.60% 4.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.22% 4.19x
Cooking Recipe & Ingredient Researchers 16.53% 4.16x
Vegetarian Diet 5.66% 4.16x
Stay at Home Mom 9.12% 4.14x
Consumer Packaged Goods 4.32% 4.10x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female