Dstillery Audiences

HOME COOKING

Audience Size: 21.7 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 9.97% 4.50x
Healthy Diet Recipe Researchers 11.08% 4.50x
Shelf-Stable Food Content Readers 6.74% 4.50x
Home Kitchen Chefs 10.41% 4.50x
Gourmet Food & Wine Researchers 9.38% 4.49x
Cook at Home Parents 11.52% 4.49x
Recipe Researchers 9.40% 4.49x
Healthy Snacks Shoppers 10.81% 4.48x
Pantry Recipes Researchers 6.03% 4.47x
Home Design and Living Publication Readers 8.56% 4.46x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.02% 1.20x
Old Navy 0.02% 1.11x
Carhartt 0.16% 1.08x
Victoria's Secret 0.01% 1.08x
Mens Wearhouse 0.01% 1.06x
The Childrens Place 0.01% 0.95x
Journeys 0.01% 0.90x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.39% 6.95x
cupcakeproject.com 1.06% 6.85x
afarmgirlsdabbles.com 2.98% 6.83x
barbarabakes.com 2.10% 6.83x
lifeloveandgoodfood.com 1.26% 6.83x
livforcake.com 4.64% 6.82x
goodlifeeats.com 1.28% 6.81x
thisoldgal.com 3.54% 6.81x
dessertfortwo.com 4.32% 6.81x
creative-culinary.com 1.19% 6.81x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 4.42x
Low Carb Diets 2.85% 4.38x
Cakes & Sweets 0.70% 4.34x
Female Lifestyle Content Readers 1.74% 4.25x
Coupons & Family 2.53% 4.23x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.70% 4.16x
Mommy Bloggers 3.81% 4.14x
Assorted Topics (Family, Household Wellness, The Beach) 3.08% 4.14x
Vegetarian Diet 5.83% 4.14x
Stay at Home Mom 8.90% 4.12x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female