Dstillery Audiences

HOME COOKING

Audience Size: 22.4 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.4 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 12.17% 6.34x
Cook at Home Parents 12.43% 6.30x
Gourmet Food & Wine Researchers 12.64% 6.23x
Recipe Researchers 12.61% 6.20x
Home Kitchen Chefs 11.76% 6.20x
Healthy Snacks Shoppers 12.42% 6.15x
Malaysian Food Enthusiasts 12.34% 6.02x
Mexican Food Shoppers 13.23% 6.01x
Luxury Fitness Shoppers 10.33% 5.92x
Luxury Athletic Footwear Shoppers 10.41% 5.92x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.07x
Mens Wearhouse 0.33% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.53% 14.72x
thekitchenismyplayground.com 1.87% 14.39x
chef-in-training.com 2.11% 14.36x
livforcake.com 1.56% 14.34x
kleinworthco.com 1.28% 14.33x
inkatrinaskitchen.com 1.31% 14.30x
cakescottage.com 2.55% 14.29x
garnishandglaze.com 1.18% 14.28x
thenovicechefblog.com 2.86% 14.28x
afarmgirlsdabbles.com 1.01% 14.26x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.44% 6.78x
Coupons & Family 3.22% 6.44x
Assorted Topics (Family, Household Wellness, The Beach) 2.13% 6.28x
Cakes & Sweets 2.02% 6.23x
Kitchen Blog Readers 36.02% 6.16x
Consumer Packaged Goods 8.04% 6.15x
Home Cooking Researchers 35.86% 6.10x
Female Lifestyle Content Readers 1.81% 6.10x
Cooking Recipe & Ingredient Researchers 16.14% 6.05x
Stay at Home Mom 7.29% 6.02x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female