Dstillery Audiences

HOME COOKING

Audience Size: 18.1 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 8.34% 5.96x
Healthy Diet Recipe Researchers 8.73% 5.95x
Gourmet Food & Wine Researchers 7.14% 5.95x
Dessert/Sweets Bakers 10.14% 5.95x
Home Kitchen Chefs 8.54% 5.94x
Recipe Researchers 7.75% 5.93x
Cook at Home Parents 10.29% 5.93x
Healthy Snacks Shoppers 9.65% 5.91x
Shelf-Stable Food Content Readers 4.66% 5.89x
Home Kitchen Bakers 9.68% 5.82x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.06% 1.19x
Carhartt 0.30% 1.11x
Buckle 0.04% 1.09x
Old Navy 0.05% 1.06x
Zumiez 0.03% 1.06x
Belk 0.01% 1.06x
Lane Bryant 0.03% 1.05x
Chicos 0.03% 1.05x
Journeys 0.05% 1.04x
Aeropostale 0.03% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is livforcake.com.

Website Composition Index
livforcake.com 1.37% 10.01x
kleinworthco.com 1.53% 9.99x
dessertfortwo.com 1.58% 9.93x
reluctantentertainer.com 1.56% 9.93x
thekitchenismyplayground.com 1.78% 9.92x
afamilyfeast.com 3.95% 9.90x
bunsinmyoven.com 3.67% 9.89x
centercutcook.com 1.21% 9.89x
seasonsandsuppers.ca 1.97% 9.88x
loveandoliveoil.com 1.01% 9.85x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.22% 5.64x
Low Carb Diets 1.17% 5.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 5.52x
Assorted Topics (Family, Household Wellness, The Beach) 4.94% 5.36x
Coupons & Family 2.10% 5.26x
Stay at Home Mom 6.95% 5.14x
Vegetarian Diet 2.40% 5.10x
Female Lifestyle Content Readers 0.69% 5.09x
Vegans & Animal Welfare 0.09% 5.07x
Cooking Recipe & Ingredient Researchers 14.33% 5.02x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female