Dstillery Audiences

HOME COOKING

Audience Size: 22.9 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.9 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 17.15% 6.80x
Cook at Home Parents 18.02% 6.75x
Gourmet Food & Wine Researchers 17.07% 6.73x
Home Kitchen Chefs 17.38% 6.72x
Recipe Researchers 17.61% 6.61x
Healthy Snacks Shoppers 17.77% 6.53x
Home Design and Living Publication Readers 15.56% 6.46x
Malaysian Food Enthusiasts 16.82% 6.40x
Nutrition Conscious Eaters 15.64% 6.39x
Mexican Food Shoppers 17.52% 6.39x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.19x
Dressbarn 0.03% 1.08x
Jos A. Bank Clothiers 0.04% 1.08x
The North Face 0.01% 1.06x
Brooks Brothers 0.02% 1.05x
Buckle 0.04% 1.05x
Chicos 0.04% 1.04x
Eddie Bauer 0.02% 1.03x
Talbots 0.03% 1.03x
Mens Wearhouse 0.06% 1.02x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is aprettylifeinthesuburbs.com.

Website Composition Index
aprettylifeinthesuburbs.com 1.23% 12.24x
chef-in-training.com 1.58% 12.23x
centercutcook.com 2.54% 12.18x
slowcookergourmet.net 1.64% 12.14x
chewoutloud.com 2.89% 12.13x
livforcake.com 1.55% 12.08x
bunsinmyoven.com 5.66% 12.07x
thekitchenismyplayground.com 1.52% 12.03x
thisoldgal.com 2.13% 12.02x
dessertfortwo.com 1.56% 12.02x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.93% 6.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 6.23x
Coupons & Family 2.93% 6.01x
Cakes & Sweets 1.59% 5.99x
Consumer Packaged Goods 5.25% 5.97x
Female Lifestyle Content Readers 2.07% 5.83x
Cooking Recipe & Ingredient Researchers 14.47% 5.82x
Stay at Home Mom 8.91% 5.75x
Kitchen Blog Readers 34.81% 5.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.49% 5.69x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female