Explore the Home Cooking Audience
Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 million unique devices whose actions qualify for the Home Cooking audience.
INTERESTS
The Home Cooking audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 6.93% | 6.49x |
| Healthy Diet Recipe Researchers | 7.43% | 6.49x |
| Recipe Researchers | 7.74% | 6.48x |
| Healthy Snacks Shoppers | 10.57% | 6.48x |
| Dessert/Sweets Bakers | 9.57% | 6.47x |
| Gourmet Food & Wine Researchers | 6.97% | 6.47x |
| Home Kitchen Chefs | 7.96% | 6.47x |
| Home Kitchen Bakers | 11.64% | 6.45x |
| Cook at Home Parents | 8.02% | 6.44x |
| Healthy Eaters | 7.68% | 6.39x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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APPAREL RETAILERS
The Home Cooking audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.20x |
| LOFT | 0.01% | 1.09x |
| Chicos | 0.02% | 1.08x |
| White House Black Market | 0.01% | 1.06x |
| Express | 0.02% | 1.06x |
| Talbots | 0.01% | 1.04x |
| Mens Wearhouse | 0.01% | 1.04x |
| Buckle | 0.02% | 1.03x |
| Old Navy | 0.02% | 1.03x |
| Dressbarn | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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WEBSITES
The Home Cooking audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking audience is thekitchenismyplayground.com.
| Website | Composition | Index |
| thekitchenismyplayground.com | 1.64% | 11.73x |
| kleinworthco.com | 1.43% | 11.72x |
| seasonsandsuppers.ca | 1.88% | 11.63x |
| aprettylifeinthesuburbs.com | 1.49% | 11.59x |
| dessertfortwo.com | 1.16% | 11.54x |
| reluctantentertainer.com | 1.41% | 11.47x |
| lifeloveandsugar.com | 4.32% | 11.46x |
| twosisterscrafting.com | 1.99% | 11.45x |
| afamilyfeast.com | 3.55% | 11.42x |
| afarmgirlsdabbles.com | 1.54% | 11.40x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.13% | 6.13x |
| Low Carb Diets | 1.02% | 5.97x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 5.92x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.57% | 5.83x |
| Coupons & Family | 1.90% | 5.70x |
| Vegans & Animal Welfare | 0.04% | 5.51x |
| Stay at Home Mom | 5.83% | 5.46x |
| Vegetarian Diet | 1.65% | 5.44x |
| Cooking Recipe & Ingredient Researchers | 12.43% | 5.35x |
| Kitchen Blog Readers | 34.33% | 5.24x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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DEMOGRAPHICS
The Home Cooking audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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