Explore the Home Cooking Audience
Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 million unique devices whose actions qualify for the Home Cooking audience.
INTERESTS
The Home Cooking audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 9.97% | 4.50x |
| Healthy Diet Recipe Researchers | 11.08% | 4.50x |
| Shelf-Stable Food Content Readers | 6.74% | 4.50x |
| Home Kitchen Chefs | 10.41% | 4.50x |
| Gourmet Food & Wine Researchers | 9.38% | 4.49x |
| Cook at Home Parents | 11.52% | 4.49x |
| Recipe Researchers | 9.40% | 4.49x |
| Healthy Snacks Shoppers | 10.81% | 4.48x |
| Pantry Recipes Researchers | 6.03% | 4.47x |
| Home Design and Living Publication Readers | 8.56% | 4.46x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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APPAREL RETAILERS
The Home Cooking audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.20x |
| Old Navy | 0.02% | 1.11x |
| Carhartt | 0.16% | 1.08x |
| Victoria's Secret | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 1.06x |
| The Childrens Place | 0.01% | 0.95x |
| Journeys | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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WEBSITES
The Home Cooking audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.
| Website | Composition | Index |
| wineandglue.com | 1.39% | 6.95x |
| cupcakeproject.com | 1.06% | 6.85x |
| afarmgirlsdabbles.com | 2.98% | 6.83x |
| barbarabakes.com | 2.10% | 6.83x |
| lifeloveandgoodfood.com | 1.26% | 6.83x |
| livforcake.com | 4.64% | 6.82x |
| goodlifeeats.com | 1.28% | 6.81x |
| thisoldgal.com | 3.54% | 6.81x |
| dessertfortwo.com | 4.32% | 6.81x |
| creative-culinary.com | 1.19% | 6.81x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.07% | 4.42x |
| Low Carb Diets | 2.85% | 4.38x |
| Cakes & Sweets | 0.70% | 4.34x |
| Female Lifestyle Content Readers | 1.74% | 4.25x |
| Coupons & Family | 2.53% | 4.23x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 3.70% | 4.16x |
| Mommy Bloggers | 3.81% | 4.14x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.08% | 4.14x |
| Vegetarian Diet | 5.83% | 4.14x |
| Stay at Home Mom | 8.90% | 4.12x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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DEMOGRAPHICS
The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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