Dstillery Audiences

HOME COOKING

Audience Size: 10.3 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 10.97% 5.56x
Healthy Diet Recipe Researchers 11.45% 5.56x
Gourmet Food & Wine Researchers 9.84% 5.55x
Home Kitchen Chefs 10.90% 5.55x
Shelf-Stable Food Content Readers 6.96% 5.54x
Cook at Home Parents 12.24% 5.54x
Recipe Researchers 10.87% 5.53x
Healthy Snacks Shoppers 11.34% 5.53x
Home Kitchen Bakers 12.16% 5.45x
Home Design and Living Publication Readers 9.11% 5.45x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.08x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is lanascooking.com.

Website Composition Index
lanascooking.com 1.10% 8.90x
loveandoliveoil.com 1.64% 8.85x
barbarabakes.com 1.39% 8.76x
thewanderlustkitchen.com 2.99% 8.75x
afarmgirlsdabbles.com 1.97% 8.73x
centercutcook.com 2.17% 8.71x
dessertfortwo.com 2.71% 8.70x
livforcake.com 2.60% 8.70x
oliviascuisine.com 1.66% 8.70x
grandbaby-cakes.com 5.08% 8.70x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.37x
Low Carb Diets 1.74% 5.32x
Cakes & Sweets 0.39% 5.32x
Coupons & Family 2.12% 5.05x
Female Lifestyle Content Readers 1.14% 5.02x
Stay at Home Mom 7.30% 4.98x
Cooking Recipe & Ingredient Researchers 15.19% 4.95x
Vegans & Animal Welfare 0.27% 4.92x
Vegetarian Diet 4.07% 4.90x
Assorted Topics (Family, Household Wellness, The Beach) 4.13% 4.88x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female