Dstillery Audiences

HOME COOKING

Audience Size: 9.4 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 3.62% 7.29x
Healthy Diet Recipe Researchers 4.61% 7.28x
Recipe Researchers 4.00% 7.28x
Dessert/Sweets Bakers 6.64% 7.27x
Gourmet Food & Wine Researchers 3.38% 7.27x
Home Kitchen Chefs 4.46% 7.26x
Cook at Home Parents 9.50% 7.25x
Healthy Snacks Shoppers 13.71% 7.22x
Dieters 12.52% 7.14x
Home Kitchen Bakers 15.33% 7.12x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Maurices.

Location Composition Index
Maurices 0.02% 1.22x
Urban Outfitters 0.01% 1.06x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is seasonsandsuppers.ca.

Website Composition Index
seasonsandsuppers.ca 1.74% 12.88x
aprettylifeinthesuburbs.com 1.43% 12.82x
kleinworthco.com 1.42% 12.77x
afamilyfeast.com 3.10% 12.70x
thekitchenismyplayground.com 2.03% 12.70x
lifeloveandsugar.com 4.19% 12.57x
handletheheat.com 2.55% 12.48x
twosisterscrafting.com 2.21% 12.46x
reluctantentertainer.com 1.51% 12.43x
missinthekitchen.com 2.73% 12.37x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 6.71x
Cakes & Sweets 0.09% 6.66x
Low Carb Diets 0.84% 6.65x
Coupons & Family 1.79% 6.27x
Vegans & Animal Welfare 0.03% 6.11x
Stay at Home Mom 4.62% 6.03x
Vegetarian Diet 1.45% 5.87x
Assorted Topics (Family, Household Wellness, The Beach) 2.93% 5.85x
Cooking Recipe & Ingredient Researchers 10.43% 5.75x
Home Decoration Content Readers 3.21% 5.66x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female