Explore the Home Cooking Audience
Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 million unique devices whose actions qualify for the Home Cooking audience.
INTERESTS
The Home Cooking audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 13.75% | 6.52x |
| Cook at Home Parents | 14.24% | 6.48x |
| Gourmet Food & Wine Researchers | 12.48% | 6.47x |
| Recipe Researchers | 12.51% | 6.41x |
| Home Kitchen Chefs | 11.92% | 6.39x |
| Healthy Snacks Shoppers | 12.74% | 6.31x |
| Nutrition Conscious Eaters | 10.54% | 6.08x |
| Mexican Food Shoppers | 13.78% | 6.08x |
| Malaysian Food Enthusiasts | 13.58% | 6.08x |
| Healthy Eaters | 10.54% | 6.06x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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APPAREL RETAILERS
The Home Cooking audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.22x |
| Chicos | 0.05% | 1.08x |
| Carhartt | 0.24% | 1.07x |
| Belk | 0.02% | 1.06x |
| Eddie Bauer | 0.01% | 1.06x |
| Patagonia | 0.01% | 1.04x |
| LOFT | 0.04% | 1.01x |
| REI | 0.02% | 1.00x |
| Old Navy | 0.05% | 1.00x |
| Jos A. Bank Clothiers | 0.08% | 1.00x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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WEBSITES
The Home Cooking audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.
| Website | Composition | Index |
| thebestblogrecipes.com | 1.66% | 15.99x |
| cinnamonspiceandeverythingnice.com | 1.04% | 15.88x |
| chef-in-training.com | 2.14% | 15.70x |
| thekitchenismyplayground.com | 1.95% | 15.64x |
| livforcake.com | 1.48% | 15.47x |
| sugarapron.com | 1.62% | 15.36x |
| garnishandglaze.com | 1.13% | 15.36x |
| kleinworthco.com | 1.25% | 15.35x |
| shugarysweets.com | 2.48% | 15.34x |
| thenovicechefblog.com | 2.91% | 15.30x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 4.31% | 6.92x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.07% | 6.68x |
| Coupons & Family | 3.26% | 6.62x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 1.76% | 6.52x |
| Cakes & Sweets | 2.04% | 6.39x |
| Cooking Blog Content Enthusiasts | 22.50% | 6.33x |
| Kitchen Blog Readers | 33.38% | 6.29x |
| Home Cooking Researchers | 32.67% | 6.28x |
| Consumer Packaged Goods | 8.82% | 6.21x |
| Female Lifestyle Content Readers | 1.75% | 6.17x |
Composition Percentage:
The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
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DEMOGRAPHICS
The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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