Dstillery Audiences

HOME COOKING

Audience Size: 20.5 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 13.89% 6.46x
Cook at Home Parents 14.38% 6.41x
Gourmet Food & Wine Researchers 12.86% 6.39x
Recipe Researchers 14.03% 6.29x
Home Kitchen Chefs 13.14% 6.28x
Healthy Snacks Shoppers 14.10% 6.16x
Nutrition Conscious Eaters 12.21% 5.93x
Malaysian Food Enthusiasts 14.43% 5.90x
Healthy Eaters 12.10% 5.89x
Mexican Food Shoppers 14.50% 5.87x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.08x
Lane Bryant 0.04% 1.01x
LL Bean 0.00% 0.99x
Eddie Bauer 0.01% 0.98x
Belk 0.02% 0.98x
Dressbarn 0.04% 0.97x
REI 0.02% 0.97x
Madewell 0.01% 0.96x
Old Navy 0.06% 0.95x
Free People 0.01% 0.95x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is freshfamilyrecipes.com.

Website Composition Index
freshfamilyrecipes.com 0.00% 16.22x
ohbiteit.com 0.13% 16.21x
myseventiesmusic.com 0.00% 16.17x
redmixerbakery.com 0.01% 16.16x
cookingwithmelissa.com 0.01% 16.15x
thebestblogrecipes.com 1.83% 16.12x
piarecipes.com 0.09% 16.11x
22recipe.com 0.04% 15.84x
fromcatstocooking.com 0.05% 15.78x
comfortablefood.com 0.48% 15.78x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.43% 6.66x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 1.68% 6.34x
Coupons & Family 3.47% 6.29x
Kitchen Blog Readers 32.40% 6.15x
Cooking Blog Content Enthusiasts 21.36% 6.12x
Home Cooking Researchers 32.02% 6.09x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.07% 6.04x
Cakes & Sweets 2.26% 6.02x
Female Lifestyle Content Readers 1.66% 5.97x
Home Decoration Content Readers 8.93% 5.91x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999