Dstillery Audiences

HOME COOKING

Audience Size: 32 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 32 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 11.66% 4.70x
Cooking Show Fans 11.32% 4.70x
Gourmet Food & Wine Researchers 10.59% 4.69x
Home Kitchen Chefs 11.31% 4.69x
Shelf-Stable Food Content Readers 0.22% 4.69x
Cook at Home Parents 12.13% 4.68x
Recipe Researchers 10.67% 4.68x
Healthy Snacks Shoppers 11.42% 4.67x
Home Design and Living Publication Readers 9.86% 4.62x
Home Kitchen Bakers 11.53% 4.61x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.12x
Carhartt 0.16% 1.11x
Maurices 0.02% 1.10x
Old Navy 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.68% 6.83x
lifeloveandgoodfood.com 1.14% 6.71x
slowcookergourmet.net 1.05% 6.71x
cupcakeproject.com 1.02% 6.71x
reallifedinner.com 1.26% 6.70x
lanascooking.com 1.42% 6.69x
mantitlement.com 2.71% 6.69x
thekitchenismyplayground.com 2.36% 6.69x
barbarabakes.com 1.94% 6.68x
afarmgirlsdabbles.com 2.73% 6.68x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.55% 4.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.53x
Cakes & Sweets 0.81% 4.51x
Coupons & Family 2.35% 4.35x
Female Lifestyle Content Readers 1.60% 4.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.16% 4.26x
Cooking Recipe & Ingredient Researchers 16.50% 4.24x
Vegetarian Diet 5.67% 4.23x
Stay at Home Mom 9.22% 4.21x
Consumer Packaged Goods 4.28% 4.18x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female