Dstillery Audiences

HOME COOKING

Audience Size: 21.6 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 12.34% 6.15x
Cook at Home Parents 12.81% 6.12x
Gourmet Food & Wine Researchers 14.10% 6.08x
Home Kitchen Chefs 13.63% 6.06x
Recipe Researchers 14.22% 6.03x
Healthy Snacks Shoppers 14.16% 5.97x
Home Design and Living Publication Readers 11.93% 5.91x
Malaysian Food Enthusiasts 12.61% 5.89x
Mexican Food Shoppers 12.96% 5.88x
Luxury Fitness Shoppers 11.25% 5.82x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.14x
Mens Wearhouse 0.52% 1.10x
Buckle 0.24% 1.09x
Patagonia 0.02% 1.09x
Belk 0.01% 1.08x
REI 0.02% 1.07x
Bonobos 0.08% 1.05x
White House Black Market 0.30% 1.05x
Supreme 0.01% 1.04x
Johnston and Murphy 0.33% 1.00x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.17% 10.42x
thekitchenismyplayground.com 1.69% 10.24x
chef-in-training.com 1.84% 10.21x
garnishandglaze.com 1.04% 10.21x
barbarabakes.com 1.07% 10.19x
cakescottage.com 2.15% 10.18x
slowcookergourmet.net 1.80% 10.16x
sugarapron.com 1.42% 10.16x
momswithcrockpots.com 1.03% 10.15x
livforcake.com 1.56% 10.14x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 3.95% 5.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 5.55x
Coupons & Family 3.14% 5.50x
Cakes & Sweets 1.93% 5.40x
Consumer Packaged Goods 6.81% 5.39x
Kitchen Blog Readers 36.30% 5.29x
Female Lifestyle Content Readers 2.20% 5.29x
Cooking Recipe & Ingredient Researchers 16.00% 5.28x
Stay at Home Mom 9.03% 5.20x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.36% 5.20x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female