Dstillery Audiences

HOME COOKING

Audience Size: 27.1 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.05% 5.62x
Cooking Show Fans 12.82% 5.60x
Gourmet Food & Wine Researchers 11.79% 5.59x
Home Kitchen Chefs 12.59% 5.59x
Cook at Home Parents 13.32% 5.58x
Recipe Researchers 11.58% 5.55x
Healthy Snacks Shoppers 12.80% 5.52x
Home Design and Living Publication Readers 11.43% 5.44x
Mexican Food Shoppers 13.56% 5.43x
Healthy Eaters 11.85% 5.42x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.13x
Chicos 0.01% 1.10x
Jos A. Bank Clothiers 0.01% 1.10x
Carhartt 0.15% 1.09x
Mens Wearhouse 0.06% 1.07x
Old Navy 0.02% 1.01x
Buckle 0.01% 1.00x
White House Black Market 0.01% 0.99x
Gap 0.01% 0.98x
American Eagle Outfitters 0.02% 0.98x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is wineandglue.com.

Website Composition Index
wineandglue.com 2.97% 8.06x
slowcookergourmet.net 1.38% 8.06x
afarmgirlsdabbles.com 1.62% 8.05x
thekitchenismyplayground.com 1.63% 8.03x
chef-in-training.com 1.19% 8.03x
centercutcook.com 2.38% 7.99x
barbarabakes.com 1.32% 7.99x
afamilyfeast.com 4.41% 7.98x
chewoutloud.com 2.35% 7.96x
livforcake.com 2.41% 7.96x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.63% 5.40x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 5.39x
Cakes & Sweets 1.10% 5.22x
Coupons & Family 2.51% 5.05x
Female Lifestyle Content Readers 1.79% 5.04x
Consumer Packaged Goods 3.69% 4.99x
Cooking Recipe & Ingredient Researchers 14.48% 4.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.03% 4.91x
Vegetarian Diet 5.62% 4.86x
Stay at Home Mom 9.17% 4.86x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female