Dstillery Audiences

HOME COOKING

Audience Size: 22.4 Million Devices

Explore the Home Cooking Audience

Below you'll find more information about the Home Cooking audience, broken down in different categories based on their digital and physical behaviors. These are 22.4 million unique devices whose actions qualify for the Home Cooking audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 12.42% 6.40x
Cook at Home Parents 12.68% 6.36x
Gourmet Food & Wine Researchers 13.07% 6.27x
Recipe Researchers 12.76% 6.25x
Home Kitchen Chefs 12.09% 6.24x
Healthy Snacks Shoppers 12.52% 6.19x
Malaysian Food Enthusiasts 12.45% 6.07x
Mexican Food Shoppers 13.19% 6.05x
Nutrition Conscious Eaters 10.78% 5.96x
Luxury Fitness Shoppers 10.66% 5.96x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Interest attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 1.05x
Mens Wearhouse 0.31% 1.03x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Location attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking audience is thebestblogrecipes.com.

Website Composition Index
thebestblogrecipes.com 1.54% 14.83x
thekitchenismyplayground.com 1.84% 14.56x
chef-in-training.com 2.09% 14.49x
kleinworthco.com 1.28% 14.42x
livforcake.com 1.55% 14.42x
cakescottage.com 2.56% 14.38x
inkatrinaskitchen.com 1.33% 14.37x
garnishandglaze.com 1.17% 14.37x
thenovicechefblog.com 2.86% 14.33x
sugarapron.com 1.59% 14.33x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Web attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.44% 6.82x
Coupons & Family 3.22% 6.49x
Assorted Topics (Family, Household Wellness, The Beach) 2.09% 6.32x
Cakes & Sweets 2.02% 6.29x
Kitchen Blog Readers 35.92% 6.20x
Consumer Packaged Goods 8.11% 6.18x
Home Cooking Researchers 35.74% 6.14x
Female Lifestyle Content Readers 1.80% 6.13x
Cooking Recipe & Ingredient Researchers 16.14% 6.09x
Cooking Blog Content Enthusiasts 25.43% 6.07x
Composition Percentage: The overlap percentage between the Home Cooking audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female