Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 5.9 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 12.73% 13.18x
Cooking Show Fans 11.70% 13.14x
Dessert/Sweets Bakers 15.89% 13.03x
Healthy Snacks Shoppers 17.46% 12.89x
Gourmet Food & Wine Researchers 11.80% 12.81x
Home Kitchen Chefs 13.45% 12.70x
Recipe Researchers 12.95% 12.51x
Healthy Eaters 12.89% 12.47x
Cook at Home Parents 13.20% 12.34x
Home Kitchen Bakers 19.11% 11.93x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Express.

Location Composition Index
Express 0.02% 1.22x
Talbots 0.01% 1.19x
Chicos 0.02% 1.17x
Dressbarn 0.01% 1.15x
Maurices 0.03% 1.14x
Buckle 0.02% 1.08x
Journeys 0.02% 1.04x
Aeropostale 0.01% 1.03x
Mens Wearhouse 0.01% 1.01x
Lululemon 0.01% 1.01x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.

Website Composition Index
completelydelicious.com 1.42% 21.15x
thekitchenwhisperer.net 1.69% 21.02x
bakedbyrachel.com 1.35% 20.96x
kitchentreaty.com 1.39% 20.93x
reciperunner.com 2.31% 20.88x
rachelcooks.com 4.47% 20.79x
bromabakery.com 2.39% 20.64x
kimscravings.com 2.85% 20.60x
browneyedbaker.com 3.89% 20.53x
mybakingaddiction.com 7.87% 20.51x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.23% 11.30x
Low Carb Diets 1.84% 10.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 10.71x
Assorted Topics (Family, Household Wellness, The Beach) 6.15% 10.04x
Vegetarian Diet 2.92% 9.68x
Vegans & Animal Welfare 0.07% 9.36x
Stay at Home Mom 9.74% 9.12x
Cooking Recipe & Ingredient Researchers 20.68% 8.91x
Canada Shopping - Kitchenware 0.09% 8.70x
Coupons & Family 2.76% 8.29x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female