Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 10.4 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 20.72% 13.52x
Cook at Home Parents 22.02% 12.97x
Gourmet Food & Wine Researchers 19.61% 12.89x
Healthy Snacks Shoppers 20.89% 12.83x
Recipe Researchers 20.25% 12.80x
Home Kitchen Chefs 19.91% 12.54x
Malaysian Food Enthusiasts 20.17% 12.21x
Home Design and Living Publication Readers 16.62% 11.56x
Home Kitchen Bakers 18.74% 11.47x
Healthy Eaters 17.69% 11.37x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.22x
Bonobos 0.07% 1.19x
Mens Wearhouse 0.57% 1.16x
Supreme 0.01% 1.16x
The North Face 0.03% 1.11x
REI 0.02% 1.09x
Eddie Bauer 0.03% 1.09x
White House Black Market 0.24% 1.07x
Patagonia 0.02% 1.06x
Buckle 0.19% 1.05x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 4.14% 24.48x
bromabakery.com 1.19% 24.34x
bakedbyrachel.com 2.30% 24.24x
reciperunner.com 2.63% 24.12x
leelalicious.com 1.26% 24.05x
simplehealthykitchen.com 1.04% 23.93x
forkknifeswoon.com 1.31% 23.90x
thewickednoodle.com 1.39% 23.88x
kimscravings.com 2.14% 23.70x
bobbiskozykitchen.com 1.16% 23.67x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 11.05x
Low Carb Diets 7.17% 10.83x
Coupons & Family 5.41% 9.95x
Cakes & Sweets 3.46% 9.87x
Assorted Topics (Family, Household Wellness, The Beach) 4.09% 9.58x
Female Lifestyle Content Readers 3.57% 9.51x
Cooking Recipe & Ingredient Researchers 27.13% 9.31x
Vegetarian Diet 11.73% 9.22x
Consumer Packaged Goods 11.66% 9.19x
Stay at Home Mom 14.02% 9.09x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female