Explore the Home Cooking Researchers Audience
Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Home Cooking Researchers audience.
INTERESTS
The Home Cooking Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 14.27% | 11.20x |
| Healthy Diet Recipe Researchers | 13.75% | 11.18x |
| Dessert/Sweets Bakers | 17.33% | 11.03x |
| Gourmet Food & Wine Researchers | 14.25% | 10.97x |
| Healthy Snacks Shoppers | 15.54% | 10.89x |
| Home Kitchen Chefs | 15.50% | 10.83x |
| Recipe Researchers | 15.39% | 10.75x |
| Cook at Home Parents | 15.33% | 10.69x |
| Home Kitchen Bakers | 14.69% | 10.43x |
| Malaysian Food Enthusiasts | 14.02% | 10.25x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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APPAREL RETAILERS
The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.20x |
| Urban Outfitters | 0.01% | 1.15x |
| H&M | 0.01% | 1.15x |
| Carhartt | 0.13% | 1.12x |
| Buckle | 0.01% | 1.12x |
| LOFT | 0.01% | 1.12x |
| Chicos | 0.01% | 1.10x |
| Gymboree | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 1.08x |
| Zumiez | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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WEBSITES
The Home Cooking Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking Researchers audience is thekitchenwhisperer.net.
| Website | Composition | Index |
| thekitchenwhisperer.net | 1.89% | 17.11x |
| completelydelicious.com | 1.46% | 16.99x |
| bromabakery.com | 2.54% | 16.89x |
| reciperunner.com | 2.26% | 16.87x |
| bakedbyrachel.com | 1.48% | 16.86x |
| rachelcooks.com | 5.11% | 16.82x |
| kitchentreaty.com | 1.61% | 16.74x |
| kimscravings.com | 2.84% | 16.69x |
| browneyedbaker.com | 4.59% | 16.66x |
| mybakingaddiction.com | 8.46% | 16.57x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.31% | 9.86x |
| Low Carb Diets | 1.91% | 9.51x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.09% | 9.26x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.68% | 8.77x |
| Vegetarian Diet | 3.40% | 8.57x |
| Vegans & Animal Welfare | 0.10% | 8.49x |
| Stay at Home Mom | 11.08% | 8.01x |
| Cooking Recipe & Ingredient Researchers | 22.53% | 7.88x |
| Coupons & Family | 3.06% | 7.55x |
| Canada Consumer Product Cluster | 0.45% | 7.31x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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DEMOGRAPHICS
The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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