Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 10.4 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 22.23% 9.56x
Healthy Diet Recipe Researchers 24.17% 9.51x
Home Kitchen Chefs 22.07% 9.42x
Gourmet Food & Wine Researchers 20.79% 9.41x
Healthy Snacks Shoppers 22.79% 9.31x
Cook at Home Parents 24.35% 9.30x
Shelf-Stable Food Content Readers 14.18% 9.27x
Recipe Researchers 21.35% 9.23x
Home Kitchen Bakers 23.33% 8.94x
Malaysian Food Enthusiasts 22.72% 8.91x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.28x
Maurices 0.02% 1.12x
Mens Wearhouse 0.01% 1.12x
Carhartt 0.14% 1.09x
Old Navy 0.02% 1.08x
Journeys 0.01% 1.00x
The Childrens Place 0.01% 0.99x
Victoria's Secret 0.01% 0.97x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is savorysimple.net.

Website Composition Index
savorysimple.net 1.15% 17.87x
amyshealthybaking.com 5.47% 17.72x
reciperunner.com 3.96% 17.57x
entertainingwithbeth.com 1.33% 17.57x
bobbiskozykitchen.com 1.19% 17.52x
thekitchenwhisperer.net 3.67% 17.39x
thelittleepicurean.com 1.43% 17.29x
kitchentreaty.com 3.17% 17.29x
foxeslovelemons.com 1.43% 17.18x
completelydelicious.com 1.37% 17.07x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 9.08x
Low Carb Diets 3.85% 8.82x
Cakes & Sweets 0.87% 8.60x
Female Lifestyle Content Readers 2.29% 8.00x
Vegetarian Diet 8.38% 7.94x
Coupons & Family 3.51% 7.80x
Cooking Recipe & Ingredient Researchers 27.13% 7.74x
Stay at Home Mom 13.05% 7.69x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.53% 7.62x
Vegans & Animal Welfare 0.61% 7.57x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female