Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 9.3 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.3 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 25.73% 12.81x
Gourmet Food & Wine Researchers 22.37% 12.57x
Cook at Home Parents 26.20% 12.49x
Healthy Snacks Shoppers 25.60% 12.46x
Recipe Researchers 24.59% 12.37x
Home Kitchen Chefs 22.53% 12.18x
Malaysian Food Enthusiasts 25.13% 11.10x
Healthy Eaters 18.92% 10.90x
Home Kitchen Bakers 22.35% 10.85x
Nutrition Conscious Eaters 18.59% 10.70x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.20x
LL Bean 0.01% 1.18x
Ann Taylor 0.02% 1.12x
Madewell 0.02% 1.10x
REI 0.02% 1.06x
Carhartt 0.20% 1.04x
Chicos 0.05% 1.04x
Express Outlets 0.00% 1.03x
LOFT 0.04% 1.02x
The North Face 0.02% 1.01x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is lovetobeinthekitchen.com.

Website Composition Index
lovetobeinthekitchen.com 1.28% 32.20x
reciperunner.com 3.23% 32.20x
bromabakery.com 1.24% 32.09x
amyshealthybaking.com 5.24% 32.05x
bakedbyrachel.com 3.08% 32.03x
amuse-your-bouche.com 1.50% 31.98x
kimscravings.com 2.03% 31.35x
leelalicious.com 1.67% 31.33x
forkknifeswoon.com 1.71% 31.20x
bobbiskozykitchen.com 1.32% 30.89x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.14% 13.01x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.34% 12.67x
Low Carb Diets 7.76% 12.56x
Coupons & Family 6.42% 11.96x
Cakes & Sweets 4.12% 11.65x
Female Lifestyle Content Readers 3.22% 11.47x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 9.19% 10.74x
Vegetarian Diet 11.92% 10.35x
Cooking Blog Content Enthusiasts 36.81% 10.12x
Home Decoration Content Readers 15.19% 10.12x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female