Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 17.7 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 16.99% 8.39x
Healthy Diet Recipe Researchers 18.64% 8.38x
Gourmet Food & Wine Researchers 16.02% 8.25x
Home Kitchen Chefs 16.81% 8.25x
Healthy Snacks Shoppers 17.54% 8.17x
Shelf-Stable Food Content Readers 6.10% 8.14x
Cook at Home Parents 18.54% 8.13x
Recipe Researchers 16.50% 8.11x
Malaysian Food Enthusiasts 17.10% 7.88x
Home Kitchen Bakers 17.13% 7.86x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.11x
Carhartt 0.15% 1.09x
Victoria's Secret 0.01% 1.08x
Maurices 0.01% 0.99x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.

Website Composition Index
completelydelicious.com 1.35% 11.12x
savorysimple.net 1.62% 11.08x
foxeslovelemons.com 1.75% 11.06x
bakedbyrachel.com 1.62% 11.03x
kimscravings.com 2.26% 11.01x
thewickednoodle.com 1.19% 10.99x
kitchentreaty.com 4.05% 10.96x
monpetitfour.com 1.07% 10.95x
spoonforkbacon.com 1.08% 10.95x
entertainingwithbeth.com 1.55% 10.92x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 7.68x
Low Carb Diets 4.34% 7.59x
Cakes & Sweets 1.31% 7.30x
Female Lifestyle Content Readers 2.54% 6.78x
Vegetarian Diet 9.13% 6.70x
Coupons & Family 3.66% 6.68x
Cooking Recipe & Ingredient Researchers 26.08% 6.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.95% 6.42x
Stay at Home Mom 14.15% 6.42x
Assorted Topics (Family, Household Wellness, The Beach) 4.59% 6.32x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female