Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 5.8 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 18.87% 9.56x
Healthy Diet Recipe Researchers 19.61% 9.52x
Gourmet Food & Wine Researchers 16.72% 9.44x
Home Kitchen Chefs 18.52% 9.43x
Healthy Snacks Shoppers 19.19% 9.35x
Cook at Home Parents 20.55% 9.30x
Recipe Researchers 18.13% 9.23x
Shelf-Stable Food Content Readers 11.57% 9.21x
Home Kitchen Bakers 20.07% 9.00x
Malaysian Food Enthusiasts 19.65% 8.89x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.03x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 3.88% 14.62x
entertainingwithbeth.com 1.07% 14.50x
reciperunner.com 2.98% 14.35x
foxeslovelemons.com 1.11% 14.22x
kitchentreaty.com 2.43% 14.19x
bromabakery.com 3.04% 14.19x
completelydelicious.com 1.32% 14.11x
thekitchenwhisperer.net 3.16% 14.08x
mybakingaddiction.com 8.25% 14.04x
thelittleepicurean.com 1.02% 14.02x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 8.82x
Low Carb Diets 2.83% 8.64x
Cakes & Sweets 0.63% 8.48x
Female Lifestyle Content Readers 1.75% 7.72x
Vegetarian Diet 6.40% 7.71x
Cooking Recipe & Ingredient Researchers 23.31% 7.59x
Vegans & Animal Welfare 0.41% 7.57x
Stay at Home Mom 10.99% 7.50x
Coupons & Family 3.13% 7.45x
Assorted Topics (Family, Household Wellness, The Beach) 6.11% 7.22x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female