Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 31.41% 14.01x
Cook at Home Parents 33.27% 13.51x
Home Kitchen Chefs 30.45% 13.36x
Gourmet Food & Wine Researchers 30.58% 13.33x
Recipe Researchers 30.51% 12.89x
Healthy Snacks Shoppers 32.03% 12.89x
Malaysian Food Enthusiasts 29.87% 12.32x
Healthy Eaters 26.45% 11.86x
Nutrition Conscious Eaters 26.40% 11.74x
Luxury Athletic Footwear Shoppers 26.31% 11.73x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.21x
Columbia 0.01% 1.18x
REI 0.01% 1.17x
Chicos 0.05% 1.12x
Brooks Brothers 0.02% 1.11x
Dressbarn 0.04% 1.11x
Lululemon 0.03% 1.10x
Talbots 0.03% 1.06x
Madewell 0.01% 1.06x
Eddie Bauer 0.02% 1.05x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 3.51% 24.85x
bromabakery.com 1.23% 24.58x
thewickednoodle.com 1.12% 24.32x
completelydelicious.com 2.24% 24.19x
reciperunner.com 2.48% 24.18x
spoonforkbacon.com 1.54% 24.07x
bakedbyrachel.com 2.09% 24.06x
savorysimple.net 1.65% 24.03x
forkknifeswoon.com 1.18% 23.93x
leelalicious.com 1.11% 23.86x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.45% 12.50x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.38x
Cakes & Sweets 2.84% 11.05x
Coupons & Family 4.96% 10.79x
Consumer Packaged Goods 8.89% 10.56x
Cooking Recipe & Ingredient Researchers 24.75% 10.53x
Female Lifestyle Content Readers 3.56% 10.47x
Vegetarian Diet 10.27% 10.28x
Stay at Home Mom 14.86% 10.23x
Assorted Topics (Family, Household Wellness, The Beach) 4.30% 9.86x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female