Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 9.1 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 32.28% 12.73x
Cook at Home Parents 33.37% 12.29x
Gourmet Food & Wine Researchers 31.59% 12.03x
Home Kitchen Chefs 30.76% 11.94x
Healthy Snacks Shoppers 32.12% 11.80x
Recipe Researchers 31.78% 11.72x
Malaysian Food Enthusiasts 30.21% 11.29x
Home Design and Living Publication Readers 25.56% 10.65x
Healthy Eaters 26.97% 10.62x
Home Kitchen Bakers 28.87% 10.54x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.20x
Bonobos 0.09% 1.20x
Mens Wearhouse 0.52% 1.13x
Buckle 0.28% 1.13x
White House Black Market 0.36% 1.13x
Eddie Bauer 0.03% 1.09x
REI 0.02% 1.06x
Belk 0.01% 1.05x
Chicos 0.06% 1.04x
The North Face 0.02% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 3.86% 24.92x
bromabakery.com 1.19% 24.87x
bakedbyrachel.com 2.13% 24.66x
reciperunner.com 2.55% 24.53x
leelalicious.com 1.16% 24.51x
thewickednoodle.com 1.27% 24.45x
forkknifeswoon.com 1.25% 24.35x
kimscravings.com 2.13% 24.26x
spoonforkbacon.com 1.56% 24.25x
foxeslovelemons.com 1.21% 24.05x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 11.23x
Low Carb Diets 6.64% 11.15x
Cakes & Sweets 3.28% 10.04x
Coupons & Family 5.29% 9.97x
Female Lifestyle Content Readers 3.78% 9.57x
Cooking Recipe & Ingredient Researchers 26.51% 9.49x
Consumer Packaged Goods 10.72% 9.41x
Vegetarian Diet 11.41% 9.38x
Assorted Topics (Family, Household Wellness, The Beach) 4.42% 9.36x
Stay at Home Mom 15.40% 9.18x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female