Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 9.6 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 15.88% 10.68x
Healthy Diet Recipe Researchers 16.24% 10.68x
Gourmet Food & Wine Researchers 13.16% 10.63x
Home Kitchen Chefs 15.82% 10.60x
Dessert/Sweets Bakers 19.86% 10.59x
Healthy Snacks Shoppers 18.20% 10.38x
Recipe Researchers 14.79% 10.36x
Cook at Home Parents 18.39% 10.30x
Home Kitchen Bakers 17.50% 10.05x
Shelf-Stable Food Content Readers 8.42% 9.98x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.19x
Carhartt 0.27% 1.12x
Belk 0.01% 1.11x
Dressbarn 0.02% 1.09x
Old Navy 0.05% 1.08x
Zumiez 0.02% 1.07x
Lane Bryant 0.02% 1.05x
Journeys 0.05% 1.05x
Jos A. Bank Clothiers 0.02% 1.05x
J. Crew 0.01% 1.05x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 1.91% 17.40x
reciperunner.com 2.29% 17.20x
completelydelicious.com 1.45% 16.83x
bromabakery.com 2.80% 16.79x
kimscravings.com 2.74% 16.64x
rachelcooks.com 5.84% 16.64x
fifteenspatulas.com 6.82% 16.62x
kitchentreaty.com 1.78% 16.58x
thekitchenwhisperer.net 2.22% 16.40x
browneyedbaker.com 5.81% 16.32x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.37% 9.46x
Low Carb Diets 1.95% 9.42x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 9.07x
Assorted Topics (Family, Household Wellness, The Beach) 7.84% 8.38x
Vegetarian Diet 3.88% 8.30x
Vegans & Animal Welfare 0.14% 8.00x
Stay at Home Mom 10.81% 7.95x
Cooking Recipe & Ingredient Researchers 22.46% 7.69x
Coupons & Family 3.07% 7.57x
Female Lifestyle Content Readers 1.01% 7.54x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female