Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 12.5 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 17.41% 7.86x
Healthy Diet Recipe Researchers 19.32% 7.84x
Gourmet Food & Wine Researchers 16.24% 7.79x
Home Kitchen Chefs 17.94% 7.75x
Recipe Researchers 16.19% 7.74x
Healthy Snacks Shoppers 18.63% 7.73x
Shelf-Stable Food Content Readers 11.57% 7.72x
Cook at Home Parents 19.69% 7.68x
Pantry Recipes Researchers 10.15% 7.53x
Home Kitchen Bakers 18.28% 7.48x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.27x
Maurices 0.02% 1.20x
Mens Wearhouse 0.01% 1.11x
Carhartt 0.16% 1.08x
Victoria's Secret 0.01% 1.07x
Old Navy 0.02% 1.07x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is savorysimple.net.

Website Composition Index
savorysimple.net 1.58% 11.15x
foxeslovelemons.com 1.73% 11.05x
monpetitfour.com 1.08% 11.02x
entertainingwithbeth.com 1.62% 11.01x
kitchentreaty.com 4.03% 11.00x
amyshealthybaking.com 7.05% 10.99x
thewickednoodle.com 1.21% 10.97x
thekitchenwhisperer.net 4.52% 10.97x
completelydelicious.com 1.44% 10.97x
reciperunner.com 4.89% 10.96x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 7.56x
Low Carb Diets 4.69% 7.22x
Cakes & Sweets 1.13% 7.02x
Female Lifestyle Content Readers 2.73% 6.70x
Coupons & Family 3.90% 6.54x
Vegetarian Diet 9.19% 6.52x
Assorted Topics (Family, Household Wellness, The Beach) 4.75% 6.40x
Cooking Recipe & Ingredient Researchers 27.10% 6.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.61% 6.30x
Stay at Home Mom 13.58% 6.29x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female