Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 9.4 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 18.64% 10.67x
Healthy Diet Recipe Researchers 20.43% 10.61x
Home Kitchen Chefs 19.28% 10.55x
Gourmet Food & Wine Researchers 17.32% 10.49x
Healthy Snacks Shoppers 20.31% 10.41x
Recipe Researchers 17.09% 10.35x
Cook at Home Parents 21.42% 10.33x
Shelf-Stable Food Content Readers 10.11% 10.17x
Home Kitchen Bakers 20.75% 9.97x
Malaysian Food Enthusiasts 19.72% 9.86x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.19x
Jos A. Bank Clothiers 0.02% 1.18x
Buckle 0.03% 1.17x
H&M 0.01% 1.14x
Chicos 0.02% 1.14x
Mens Wearhouse 0.04% 1.13x
Victoria's Secret 0.04% 1.13x
Express 0.03% 1.12x
Carhartt 0.26% 1.12x
Old Navy 0.04% 1.11x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 2.60% 18.08x
bromabakery.com 2.95% 17.58x
reciperunner.com 2.75% 17.52x
thekitchenwhisperer.net 2.50% 17.45x
rachelcooks.com 7.19% 17.42x
kimscravings.com 3.00% 17.42x
fifteenspatulas.com 10.61% 17.39x
kitchentreaty.com 2.03% 17.32x
completelydelicious.com 1.44% 17.26x
bakedbyrachel.com 1.47% 17.23x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.41% 9.55x
Cakes & Sweets 0.45% 9.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 8.69x
Vegetarian Diet 5.28% 8.63x
Vegans & Animal Welfare 0.27% 8.50x
Assorted Topics (Family, Household Wellness, The Beach) 8.51% 8.29x
Stay at Home Mom 11.50% 8.11x
Cooking Recipe & Ingredient Researchers 25.14% 8.08x
Coupons & Family 2.67% 7.88x
Female Lifestyle Content Readers 1.42% 7.73x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female