Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 5.4 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 8.20% 13.98x
Healthy Diet Recipe Researchers 9.68% 13.94x
Dessert/Sweets Bakers 13.34% 13.80x
Gourmet Food & Wine Researchers 7.63% 13.73x
Recipe Researchers 8.55% 13.48x
Home Kitchen Chefs 9.43% 13.48x
Cook at Home Parents 18.95% 12.94x
Healthy Snacks Shoppers 25.70% 12.88x
Mexican Food Enthusiasts 17.22% 12.49x
Healthy Eaters 17.19% 12.42x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.34x
Old Navy 0.01% 0.97x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.

Website Composition Index
completelydelicious.com 1.40% 22.99x
bakedbyrachel.com 1.44% 22.68x
kitchentreaty.com 1.10% 22.60x
bromabakery.com 2.45% 22.39x
forkknifeswoon.com 1.15% 22.34x
reciperunner.com 2.18% 22.27x
yourhomebasedmom.com 3.96% 22.09x
kimscravings.com 2.82% 22.04x
simplywhisked.com 3.88% 22.02x
amyshealthybaking.com 2.24% 21.90x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.18% 11.43x
Low Carb Diets 1.58% 11.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 10.97x
Vegans & Animal Welfare 0.06% 10.71x
Assorted Topics (Family, Household Wellness, The Beach) 5.04% 9.96x
Vegetarian Diet 2.62% 9.77x
Stay at Home Mom 8.43% 9.58x
Cooking Recipe & Ingredient Researchers 18.08% 9.20x
Canada Consumer Product Cluster 0.37% 8.65x
Coupons & Family 2.76% 8.48x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female