Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 9.7 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 19.75% 10.05x
Healthy Diet Recipe Researchers 20.53% 9.97x
Home Kitchen Chefs 19.66% 9.95x
Gourmet Food & Wine Researchers 17.35% 9.91x
Healthy Snacks Shoppers 20.59% 9.78x
Cook at Home Parents 21.06% 9.74x
Recipe Researchers 17.84% 9.69x
Shelf-Stable Food Content Readers 10.72% 9.62x
Home Kitchen Bakers 21.13% 9.45x
Luxury Athletic Footwear Shoppers 16.90% 9.26x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 3.05% 16.60x
bromabakery.com 3.01% 16.19x
reciperunner.com 2.67% 16.16x
thekitchenwhisperer.net 2.68% 16.12x
bakedbyrachel.com 1.48% 16.07x
completelydelicious.com 1.31% 16.03x
kitchentreaty.com 2.14% 16.01x
rachelcooks.com 7.99% 15.98x
kimscravings.com 2.86% 15.96x
fifteenspatulas.com 13.09% 15.84x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 2.42% 8.98x
Cakes & Sweets 0.47% 8.89x
Vegetarian Diet 5.88% 8.15x
Vegans & Animal Welfare 0.34% 7.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 7.90x
Cooking Recipe & Ingredient Researchers 24.21% 7.85x
Stay at Home Mom 10.90% 7.74x
Assorted Topics (Family, Household Wellness, The Beach) 7.57% 7.60x
Female Lifestyle Content Readers 1.48% 7.46x
Consumer Packaged Goods 8.26% 7.44x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female