Explore the Home Cooking Researchers Audience
Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 14 million unique devices whose actions qualify for the Home Cooking Researchers audience.
INTERESTS
The Home Cooking Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 23.79% | 10.40x |
| Shelf-Stable Food Content Readers | 0.09% | 10.32x |
| Gourmet Food & Wine Researchers | 21.49% | 10.19x |
| Home Kitchen Chefs | 22.88% | 10.15x |
| Cook at Home Parents | 24.09% | 10.09x |
| Healthy Snacks Shoppers | 23.10% | 9.97x |
| Recipe Researchers | 20.74% | 9.95x |
| Malaysian Food Enthusiasts | 22.79% | 9.42x |
| Home Kitchen Bakers | 22.16% | 9.30x |
| Healthy Eaters | 20.08% | 9.19x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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WEBSITES
The Home Cooking Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.
| Website | Composition | Index |
| completelydelicious.com | 1.54% | 14.34x |
| bakedbyrachel.com | 1.81% | 14.18x |
| savorysimple.net | 1.40% | 14.15x |
| reciperunner.com | 2.96% | 14.14x |
| thewickednoodle.com | 1.04% | 14.07x |
| kimscravings.com | 2.34% | 14.05x |
| kitchentreaty.com | 4.07% | 13.99x |
| spoonforkbacon.com | 1.26% | 13.98x |
| bromabakery.com | 1.50% | 13.96x |
| foxeslovelemons.com | 1.64% | 13.88x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 9.74x |
| Low Carb Diets | 4.56% | 9.38x |
| Cakes & Sweets | 1.84% | 8.73x |
| Female Lifestyle Content Readers | 2.90% | 8.15x |
| Coupons & Family | 4.02% | 8.08x |
| Cooking Recipe & Ingredient Researchers | 23.44% | 8.03x |
| Vegetarian Diet | 9.21% | 7.97x |
| Consumer Packaged Goods | 5.79% | 7.84x |
| Stay at Home Mom | 14.46% | 7.66x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 4.68% | 7.58x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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DEMOGRAPHICS
The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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