Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 14 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 14 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 23.79% 10.40x
Shelf-Stable Food Content Readers 0.09% 10.32x
Gourmet Food & Wine Researchers 21.49% 10.19x
Home Kitchen Chefs 22.88% 10.15x
Cook at Home Parents 24.09% 10.09x
Healthy Snacks Shoppers 23.10% 9.97x
Recipe Researchers 20.74% 9.95x
Malaysian Food Enthusiasts 22.79% 9.42x
Home Kitchen Bakers 22.16% 9.30x
Healthy Eaters 20.08% 9.19x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.

Website Composition Index
completelydelicious.com 1.54% 14.34x
bakedbyrachel.com 1.81% 14.18x
savorysimple.net 1.40% 14.15x
reciperunner.com 2.96% 14.14x
thewickednoodle.com 1.04% 14.07x
kimscravings.com 2.34% 14.05x
kitchentreaty.com 4.07% 13.99x
spoonforkbacon.com 1.26% 13.98x
bromabakery.com 1.50% 13.96x
foxeslovelemons.com 1.64% 13.88x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.74x
Low Carb Diets 4.56% 9.38x
Cakes & Sweets 1.84% 8.73x
Female Lifestyle Content Readers 2.90% 8.15x
Coupons & Family 4.02% 8.08x
Cooking Recipe & Ingredient Researchers 23.44% 8.03x
Vegetarian Diet 9.21% 7.97x
Consumer Packaged Goods 5.79% 7.84x
Stay at Home Mom 14.46% 7.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.68% 7.58x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female