Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 13.6 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 25.95% 10.71x
Gourmet Food & Wine Researchers 23.68% 10.44x
Home Kitchen Chefs 24.96% 10.42x
Cook at Home Parents 26.88% 10.40x
Healthy Snacks Shoppers 24.88% 10.19x
Recipe Researchers 23.75% 10.09x
Malaysian Food Enthusiasts 25.01% 9.61x
Home Kitchen Bakers 23.50% 9.48x
Healthy Eaters 21.79% 9.36x
Nutrition Conscious Eaters 21.08% 9.31x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.19x
Talbots 0.02% 1.17x
Chicos 0.03% 1.16x
Carhartt 0.22% 1.10x
Lululemon 0.02% 1.09x
Mens Wearhouse 0.04% 1.06x
Forever 21 0.02% 1.06x
Free People 0.01% 1.06x
Jos A. Bank Clothiers 0.03% 1.05x
Eddie Bauer 0.01% 1.05x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is completelydelicious.com.

Website Composition Index
completelydelicious.com 1.73% 15.81x
bromabakery.com 1.34% 15.63x
savorysimple.net 1.32% 15.62x
bakedbyrachel.com 1.95% 15.58x
amyshealthybaking.com 3.27% 15.57x
spoonforkbacon.com 1.32% 15.42x
reciperunner.com 2.55% 15.39x
kimscravings.com 2.36% 15.25x
kitchentreaty.com 4.12% 15.23x
blessthismessplease.com 7.24% 15.01x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.88x
Low Carb Diets 4.30% 9.66x
Cakes & Sweets 2.07% 8.89x
Coupons & Family 4.25% 8.38x
Female Lifestyle Content Readers 3.01% 8.28x
Consumer Packaged Goods 6.25% 8.22x
Cooking Recipe & Ingredient Researchers 22.99% 8.20x
Vegetarian Diet 9.05% 8.05x
Stay at Home Mom 14.11% 7.92x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.60% 7.66x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female