Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 12.6 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 25.79% 10.62x
Cook at Home Parents 27.22% 10.24x
Home Kitchen Chefs 25.40% 10.23x
Gourmet Food & Wine Researchers 25.06% 10.18x
Healthy Snacks Shoppers 26.42% 9.94x
Recipe Researchers 26.03% 9.78x
Malaysian Food Enthusiasts 24.33% 9.53x
Home Kitchen Bakers 24.89% 9.17x
Healthy Eaters 22.84% 9.06x
Nutrition Conscious Eaters 22.87% 8.98x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.15x
Eddie Bauer 0.02% 1.11x
Jos A. Bank Clothiers 0.04% 1.11x
Dressbarn 0.03% 1.07x
Talbots 0.03% 1.06x
REI 0.01% 1.02x
Chicos 0.04% 1.02x
Ann Taylor 0.01% 1.00x
Old Navy 0.07% 1.00x
White House Black Market 0.05% 0.98x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 3.01% 16.94x
completelydelicious.com 1.92% 16.79x
bromabakery.com 1.28% 16.78x
forkknifeswoon.com 1.02% 16.72x
savorysimple.net 1.38% 16.66x
bakedbyrachel.com 2.06% 16.60x
spoonforkbacon.com 1.36% 16.58x
reciperunner.com 2.41% 16.54x
kimscravings.com 2.26% 16.29x
ifoodblogger.com 1.13% 16.29x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 9.72x
Low Carb Diets 4.30% 9.55x
Cakes & Sweets 2.32% 8.62x
Coupons & Family 4.46% 8.39x
Female Lifestyle Content Readers 3.11% 8.05x
Consumer Packaged Goods 7.04% 8.00x
Cooking Recipe & Ingredient Researchers 23.21% 7.94x
Vegetarian Diet 9.15% 7.77x
Stay at Home Mom 14.02% 7.76x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.86% 7.47x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female