Explore the Home Cooking Researchers Audience
Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Home Cooking Researchers audience.
INTERESTS
The Home Cooking Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 31.41% | 14.01x |
| Cook at Home Parents | 33.27% | 13.51x |
| Home Kitchen Chefs | 30.45% | 13.36x |
| Gourmet Food & Wine Researchers | 30.58% | 13.33x |
| Recipe Researchers | 30.51% | 12.89x |
| Healthy Snacks Shoppers | 32.03% | 12.89x |
| Malaysian Food Enthusiasts | 29.87% | 12.32x |
| Healthy Eaters | 26.45% | 11.86x |
| Nutrition Conscious Eaters | 26.40% | 11.74x |
| Luxury Athletic Footwear Shoppers | 26.31% | 11.73x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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APPAREL RETAILERS
The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.21x |
| Columbia | 0.01% | 1.18x |
| REI | 0.01% | 1.17x |
| Chicos | 0.05% | 1.12x |
| Brooks Brothers | 0.02% | 1.11x |
| Dressbarn | 0.04% | 1.11x |
| Lululemon | 0.03% | 1.10x |
| Talbots | 0.03% | 1.06x |
| Madewell | 0.01% | 1.06x |
| Eddie Bauer | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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WEBSITES
The Home Cooking Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.
| Website | Composition | Index |
| amyshealthybaking.com | 3.51% | 24.85x |
| bromabakery.com | 1.23% | 24.58x |
| thewickednoodle.com | 1.12% | 24.32x |
| completelydelicious.com | 2.24% | 24.19x |
| reciperunner.com | 2.48% | 24.18x |
| spoonforkbacon.com | 1.54% | 24.07x |
| bakedbyrachel.com | 2.09% | 24.06x |
| savorysimple.net | 1.65% | 24.03x |
| forkknifeswoon.com | 1.18% | 23.93x |
| leelalicious.com | 1.11% | 23.86x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 5.45% | 12.50x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 12.38x |
| Cakes & Sweets | 2.84% | 11.05x |
| Coupons & Family | 4.96% | 10.79x |
| Consumer Packaged Goods | 8.89% | 10.56x |
| Cooking Recipe & Ingredient Researchers | 24.75% | 10.53x |
| Female Lifestyle Content Readers | 3.56% | 10.47x |
| Vegetarian Diet | 10.27% | 10.28x |
| Stay at Home Mom | 14.86% | 10.23x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.30% | 9.86x |
Composition Percentage:
The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
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DEMOGRAPHICS
The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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