Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 10 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 23.69% 14.14x
Cook at Home Parents 23.82% 13.68x
Healthy Snacks Shoppers 22.55% 13.43x
Recipe Researchers 23.02% 13.29x
Gourmet Food & Wine Researchers 23.68% 13.22x
Home Kitchen Chefs 20.68% 13.14x
Malaysian Food Enthusiasts 21.22% 12.80x
Home Kitchen Bakers 20.40% 11.83x
Healthy Eaters 18.15% 11.81x
Mexican Food Shoppers 22.70% 11.80x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.15x
Mens Wearhouse 0.40% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is amyshealthybaking.com.

Website Composition Index
amyshealthybaking.com 4.54% 28.68x
bakedbyrachel.com 2.53% 28.48x
bromabakery.com 1.30% 28.37x
leelalicious.com 1.42% 28.13x
reciperunner.com 2.78% 28.13x
simplehealthykitchen.com 1.12% 27.91x
forkknifeswoon.com 1.40% 27.83x
thewickednoodle.com 1.53% 27.79x
kimscravings.com 2.16% 27.64x
spoonforkbacon.com 1.57% 27.60x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 7.78% 11.54x
Assorted Topics (Family, Household Wellness, The Beach) 3.89% 10.95x
Coupons & Family 5.65% 10.91x
Cakes & Sweets 3.60% 10.69x
Female Lifestyle Content Readers 3.31% 10.37x
Cooking Recipe & Ingredient Researchers 27.42% 9.88x
Vegetarian Diet 11.94% 9.80x
Consumer Packaged Goods 12.77% 9.75x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.76% 9.71x
Stay at Home Mom 12.94% 9.69x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female