Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 7.5 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 28.84% 14.89x
Cook at Home Parents 30.52% 14.63x
Healthy Snacks Shoppers 30.17% 14.44x
Gourmet Food & Wine Researchers 27.73% 14.14x
Home Kitchen Chefs 27.23% 14.02x
Recipe Researchers 29.80% 13.98x
Healthy Eaters 22.51% 12.40x
Malaysian Food Enthusiasts 28.66% 12.40x
Nutrition Conscious Eaters 21.99% 12.19x
Home Kitchen Bakers 26.95% 12.06x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.11x
REI 0.01% 1.10x
Patagonia 0.01% 1.10x
Carhartt 0.18% 1.05x
Urban Outfitters 0.04% 1.02x
The North Face 0.02% 1.01x
Levi Strauss 0.01% 1.00x
Chicos 0.04% 1.00x
Columbia 0.01% 1.00x
J. Crew 0.02% 0.99x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.27% 45.83x
thibeaultstable.com 0.11% 44.66x
melangery.com 0.15% 44.09x
tarteletteblog.com 0.10% 43.33x
mysweetmission.net 0.57% 43.29x
grandmotherskitchen.org 0.44% 42.84x
bakeyourday.net 0.29% 42.56x
beantownbaker.com 0.20% 42.21x
louisianabrideblog.com 0.23% 41.99x
comfycook.com 0.09% 41.64x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.23% 15.78x
Low Carb Diets 8.60% 15.14x
Coupons & Family 6.78% 14.80x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.14% 14.45x
Female Lifestyle Content Readers 3.45% 14.37x
Cakes & Sweets 4.34% 13.80x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 10.08% 13.07x
Comedy Content 0.55% 12.96x
Cooking Blog Content Enthusiasts 34.69% 12.67x
Home Decoration Content Readers 15.46% 12.42x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000