Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 10 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 26.49% 12.98x
Healthy Snacks Shoppers 23.85% 12.69x
Cook at Home Parents 26.69% 12.63x
Recipe Researchers 23.42% 12.57x
Gourmet Food & Wine Researchers 23.85% 12.56x
Home Kitchen Chefs 20.72% 12.46x
Malaysian Food Enthusiasts 23.10% 11.66x
Healthy Eaters 18.12% 11.12x
Home Kitchen Bakers 20.94% 11.04x
Nutrition Conscious Eaters 17.96% 10.91x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.17x
Gymboree 0.03% 1.11x
Jos A. Bank Clothiers 0.17% 1.08x
LOFT 0.06% 1.07x
REI 0.02% 1.07x
Free People 0.02% 1.07x
LL Bean 0.01% 1.06x
Calvin Klein 0.01% 1.06x
Patagonia 0.02% 1.06x
Chicos 0.05% 1.04x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is lovetobeinthekitchen.com.

Website Composition Index
lovetobeinthekitchen.com 1.06% 32.28x
amuse-your-bouche.com 1.23% 32.09x
bakedbyrachel.com 2.75% 31.65x
reciperunner.com 2.90% 31.62x
amyshealthybaking.com 4.82% 31.61x
bromabakery.com 1.28% 31.18x
leelalicious.com 1.55% 31.07x
forkknifeswoon.com 1.47% 31.03x
thewickednoodle.com 1.67% 30.75x
completelydelicious.com 2.49% 30.71x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 13.35x
Low Carb Diets 8.01% 12.63x
Assorted Topics (Family, Household Wellness, The Beach) 3.61% 12.34x
Coupons & Family 5.85% 12.08x
Cakes & Sweets 3.70% 11.85x
Female Lifestyle Content Readers 3.27% 11.42x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.18% 10.88x
Vegetarian Diet 12.14% 10.73x
Cooking Recipe & Ingredient Researchers 27.57% 10.68x
Stay at Home Mom 11.34% 10.60x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female