Dstillery Audiences

HOME COOKING RESEARCHERS

Audience Size: 6.5 Million Devices

Explore the Home Cooking Researchers Audience

Below you'll find more information about the Home Cooking Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Home Cooking Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Cooking Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Cooking Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 14.27% 11.20x
Healthy Diet Recipe Researchers 13.75% 11.18x
Dessert/Sweets Bakers 17.33% 11.03x
Gourmet Food & Wine Researchers 14.25% 10.97x
Healthy Snacks Shoppers 15.54% 10.89x
Home Kitchen Chefs 15.50% 10.83x
Recipe Researchers 15.39% 10.75x
Cook at Home Parents 15.33% 10.69x
Home Kitchen Bakers 14.69% 10.43x
Malaysian Food Enthusiasts 14.02% 10.25x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Interest attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Cooking Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Cooking Researchers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.20x
Urban Outfitters 0.01% 1.15x
H&M 0.01% 1.15x
Carhartt 0.13% 1.12x
Buckle 0.01% 1.12x
LOFT 0.01% 1.12x
Chicos 0.01% 1.10x
Gymboree 0.01% 1.09x
Mens Wearhouse 0.01% 1.08x
Zumiez 0.02% 1.07x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Location attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Cooking Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Cooking Researchers audience is thekitchenwhisperer.net.

Website Composition Index
thekitchenwhisperer.net 1.89% 17.11x
completelydelicious.com 1.46% 16.99x
bromabakery.com 2.54% 16.89x
reciperunner.com 2.26% 16.87x
bakedbyrachel.com 1.48% 16.86x
rachelcooks.com 5.11% 16.82x
kitchentreaty.com 1.61% 16.74x
kimscravings.com 2.84% 16.69x
browneyedbaker.com 4.59% 16.66x
mybakingaddiction.com 8.46% 16.57x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Web attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Cooking Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.31% 9.86x
Low Carb Diets 1.91% 9.51x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 9.26x
Assorted Topics (Family, Household Wellness, The Beach) 7.68% 8.77x
Vegetarian Diet 3.40% 8.57x
Vegans & Animal Welfare 0.10% 8.49x
Stay at Home Mom 11.08% 8.01x
Cooking Recipe & Ingredient Researchers 22.53% 7.88x
Coupons & Family 3.06% 7.55x
Canada Consumer Product Cluster 0.45% 7.31x
Composition Percentage: The overlap percentage between the Home Cooking Researchers audience and the Content Affinity attribute.
Index: A comparison of the Home Cooking Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Cooking Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female