Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.2 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 50.00% 23.03x
Coupon Researchers 41.66% 20.69x
Healthy Snacks Shoppers 41.56% 19.58x
Home and Garden TV Fans 37.19% 19.46x
Recipe Researchers 41.44% 19.13x
Misc-Deal Seekers or Coupon Shoppers 32.48% 17.93x
Cook at Home Parents 37.36% 17.62x
Home Design Enthusiasts 34.01% 17.53x
Parents with Kids 34.93% 16.93x
Involved Parents 36.97% 16.11x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Belk.

Location Composition Index
Belk 0.02% 1.56x
Carhartt 0.17% 1.15x
Ralph Lauren 0.01% 1.05x
Old Navy 0.04% 1.02x
Charlotte Russe 0.01% 1.01x
Lane Bryant 0.03% 0.99x
Armani 0.01% 0.98x
Patagonia 0.01% 0.96x
Eddie Bauer 0.01% 0.94x
Chicos 0.03% 0.93x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is astrollthrulife.net.

Website Composition Index
astrollthrulife.net 0.89% 125.29x
livelovediy.com 2.59% 124.59x
iheartorganizing.com 2.87% 124.45x
eastandblog.com 0.42% 123.49x
landeeseelandeedo.com 6.58% 122.73x
getmyhometogether.com 2.32% 121.52x
grabyourhealthy.com 0.49% 120.73x
ourorganichealth.com 1.09% 117.85x
glamshelf.com 0.35% 117.64x
protractedgarden.com 0.48% 115.35x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.38% 40.72x
DIY Decoration & Furniture 8.48% 40.42x
Scrapbooking & Home Art Projects 12.23% 39.80x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 28.62% 37.13x
Female Lifestyle Content Readers 8.85% 36.84x
Coupons & Family 16.68% 36.44x
Mommy Bloggers 11.62% 35.76x
Comedy Content 1.49% 35.42x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 42.96% 31.22x
Home Decoration - Remodeling & Outdoors 40.48% 30.59x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000