Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.7 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 48.20% 22.52x
Coupon Researchers 40.17% 20.63x
Healthy Snacks Shoppers 40.45% 19.32x
Home and Garden TV Fans 39.16% 19.00x
Recipe Researchers 40.08% 18.98x
Misc-Deal Seekers or Coupon Shoppers 32.03% 18.01x
Cook at Home Parents 39.29% 16.95x
Home Design Enthusiasts 33.57% 16.84x
Home DIY Enthusiasts 36.15% 16.78x
Parents with Kids 36.77% 16.63x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.28x
Club Monaco 0.01% 1.15x
Carhartt 0.21% 1.13x
Madewell 0.02% 1.06x
Chicos 0.04% 1.00x
Lane Bryant 0.04% 1.00x
Kate Spade 0.02% 0.97x
Jos A. Bank Clothiers 0.12% 0.95x
REI 0.02% 0.94x
Dressbarn 0.04% 0.92x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.47% 119.51x
livelovediy.com 2.18% 112.67x
landeeseelandeedo.com 5.11% 112.05x
diyandmag.com 1.52% 109.69x
iheartorganizing.com 2.94% 108.51x
diynhome.com 1.07% 106.91x
diyandcraftscorner.com 1.11% 106.10x
madincrafts.com 3.37% 105.20x
sunlitspaces.com 2.30% 104.16x
beneathmyheart.net 3.14% 103.47x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 42.34x
DIY Decoration & Furniture 8.51% 37.58x
Scrapbooking & Home Art Projects 13.45% 35.45x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 26.87% 34.36x
Comedy Content 1.48% 33.70x
Female Lifestyle Content Readers 9.90% 33.56x
Mommy Bloggers 13.49% 32.60x
Coupons & Family 16.48% 32.58x
Home Decoration - Remodeling & Outdoors 38.75% 28.61x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 44.16% 27.45x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female