Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 1.5 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 36.96% 18.81x
Kitchen & Bathroom Remodelers 54.02% 17.16x
Pantry Recipes Researchers 34.04% 16.72x
Shelf-Stable Food Content Readers 36.29% 16.25x
DIY Upcycle Home Project Planners 57.23% 15.69x
Malaysian Food Enthusiasts 32.40% 14.89x
Healthy Snacks Shoppers 48.42% 14.55x
Cooking Show Fans 29.17% 14.18x
Recipe Researchers 45.44% 14.14x
Coupon Researchers 46.12% 13.91x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.67x
Gymboree 0.01% 1.52x
Lane Bryant 0.01% 1.37x
LOFT 0.01% 1.33x
Carhartt 0.19% 1.30x
Maurices 0.02% 1.29x
White House Black Market 0.01% 1.27x
Journeys 0.02% 1.23x
Buckle 0.01% 1.18x
Victoria's Secret 0.02% 1.15x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.06% 80.92x
gardenandtable.net 1.21% 79.01x
landeeseelandeedo.com 2.50% 77.78x
your-daily-plus.com 1.67% 77.18x
frugalcouponliving.com 7.24% 76.70x
sixdollarfamily.com 2.59% 76.50x
dogtoysadvisor.com 1.24% 74.63x
madincrafts.com 2.23% 74.13x
iheartorganizing.com 2.40% 73.04x
thecountrychiccottage.net 6.24% 72.22x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.62% 39.65x
DIY Decoration & Furniture 8.86% 30.09x
Scrapbooking & Home Art Projects 10.61% 27.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.82% 25.20x
Survival Guides 0.46% 24.06x
Coupons & Family 14.40% 23.81x
Female Lifestyle Content Readers 9.18% 21.90x
Cakes & Sweets 3.34% 21.08x
Mommy Bloggers 19.17% 20.90x
Homeschooling 0.32% 20.86x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female