Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.1 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 55.94% 20.09x
DIY Upcycle Home Project Planners 57.59% 19.35x
Home and Garden TV Fans 45.54% 18.42x
Healthy Snacks Shoppers 47.58% 17.89x
Coupon Researchers 47.85% 17.64x
Recipe Researchers 46.54% 17.49x
Cook at Home Parents 43.86% 16.50x
Home DIY Enthusiasts 42.76% 16.44x
Home Design Enthusiasts 40.76% 16.04x
Sustainable Lifestyle Enthusiasts 45.16% 15.97x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.28x
Lane Bryant 0.03% 1.02x
Jos A. Bank Clothiers 0.03% 0.97x
Dressbarn 0.02% 0.95x
Mens Wearhouse 0.05% 0.95x
Lululemon 0.03% 0.91x
Zara 0.02% 0.91x
Eddie Bauer 0.02% 0.89x
Gymboree 0.04% 0.88x
Free People 0.02% 0.88x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is livelovediy.com.

Website Composition Index
livelovediy.com 1.12% 96.38x
astrollthrulife.net 1.13% 88.88x
stylevast.com 1.22% 83.15x
landeeseelandeedo.com 4.35% 82.73x
homedesigninspired.com 2.63% 82.24x
inspiringcooks.com 1.15% 80.91x
madincrafts.com 3.16% 80.51x
beneathmyheart.net 2.85% 79.90x
stonegableblog.com 4.70% 79.63x
craftionary.net 2.58% 79.61x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.59% 48.86x
DIY Decoration & Furniture 7.92% 38.94x
Comedy Content 1.26% 38.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.17% 35.59x
Scrapbooking & Home Art Projects 12.35% 35.37x
Decoration & Fabric 0.06% 32.63x
Coupons & Family 16.51% 31.09x
Mommy Bloggers 14.46% 31.00x
Female Lifestyle Content Readers 11.40% 29.53x
Home Decoration - Remodeling & Outdoors 36.56% 26.59x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female