Explore the Home Decoration Content Readers Audience
Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Home Decoration Content Readers audience.
INTERESTS
The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 48.20% | 22.52x |
| Coupon Researchers | 40.17% | 20.63x |
| Healthy Snacks Shoppers | 40.45% | 19.32x |
| Home and Garden TV Fans | 39.16% | 19.00x |
| Recipe Researchers | 40.08% | 18.98x |
| Misc-Deal Seekers or Coupon Shoppers | 32.03% | 18.01x |
| Cook at Home Parents | 39.29% | 16.95x |
| Home Design Enthusiasts | 33.57% | 16.84x |
| Home DIY Enthusiasts | 36.15% | 16.78x |
| Parents with Kids | 36.77% | 16.63x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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APPAREL RETAILERS
The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.28x |
| Club Monaco | 0.01% | 1.15x |
| Carhartt | 0.21% | 1.13x |
| Madewell | 0.02% | 1.06x |
| Chicos | 0.04% | 1.00x |
| Lane Bryant | 0.04% | 1.00x |
| Kate Spade | 0.02% | 0.97x |
| Jos A. Bank Clothiers | 0.12% | 0.95x |
| REI | 0.02% | 0.94x |
| Dressbarn | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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WEBSITES
The Home Decoration Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration Content Readers audience is getmyhometogether.com.
| Website | Composition | Index |
| getmyhometogether.com | 1.47% | 119.51x |
| livelovediy.com | 2.18% | 112.67x |
| landeeseelandeedo.com | 5.11% | 112.05x |
| diyandmag.com | 1.52% | 109.69x |
| iheartorganizing.com | 2.94% | 108.51x |
| diynhome.com | 1.07% | 106.91x |
| diyandcraftscorner.com | 1.11% | 106.10x |
| madincrafts.com | 3.37% | 105.20x |
| sunlitspaces.com | 2.30% | 104.16x |
| beneathmyheart.net | 3.14% | 103.47x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.45% | 42.34x |
| DIY Decoration & Furniture | 8.51% | 37.58x |
| Scrapbooking & Home Art Projects | 13.45% | 35.45x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 26.87% | 34.36x |
| Comedy Content | 1.48% | 33.70x |
| Female Lifestyle Content Readers | 9.90% | 33.56x |
| Mommy Bloggers | 13.49% | 32.60x |
| Coupons & Family | 16.48% | 32.58x |
| Home Decoration - Remodeling & Outdoors | 38.75% | 28.61x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 44.16% | 27.45x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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DEMOGRAPHICS
The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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