Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.6 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 46.09% 22.23x
Coupon Researchers 38.96% 20.13x
Home and Garden TV Fans 35.69% 18.94x
Recipe Researchers 38.20% 18.87x
Healthy Snacks Shoppers 39.18% 18.72x
Misc-Deal Seekers or Coupon Shoppers 30.25% 17.32x
Cook at Home Parents 36.42% 17.05x
Home Design Enthusiasts 30.84% 16.78x
Parents with Kids 33.44% 16.41x
Cookie Recipe Researchers 34.28% 15.55x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.13x
Express Outlets 0.00% 1.06x
Belk 0.01% 1.02x
The North Face 0.02% 0.98x
Gymboree 0.03% 0.97x
REI 0.01% 0.96x
Chicos 0.04% 0.92x
Eddie Bauer 0.01% 0.92x
Aeropostale 0.03% 0.90x
Old Navy 0.04% 0.88x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.91% 103.54x
landeeseelandeedo.com 5.98% 102.93x
livelovediy.com 2.37% 102.72x
iheartorganizing.com 2.79% 100.05x
diyandmag.com 2.05% 97.62x
beneathmyheart.net 3.18% 96.40x
lizmarieblog.com 5.56% 95.55x
craftionary.net 3.04% 95.07x
frugalcouponliving.com 9.63% 94.99x
stonegableblog.com 4.79% 93.09x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.43% 38.84x
DIY Decoration & Furniture 8.15% 36.18x
Scrapbooking & Home Art Projects 12.88% 34.40x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 27.67% 32.34x
Female Lifestyle Content Readers 9.06% 32.26x
Coupons & Family 17.16% 31.97x
Comedy Content 1.40% 31.68x
Mommy Bloggers 12.77% 31.28x
Home Decoration - Remodeling & Outdoors 38.12% 27.19x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 43.88% 26.62x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female