Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 1.1 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 47.94% 26.20x
Shelf-Stable Food Content Readers 24.78% 23.20x
DIY Upcycle Home Project Planners 53.86% 22.55x
Home and Garden TV Fans 37.73% 22.32x
Pantry Recipes Researchers 23.62% 21.40x
Coupon Researchers 38.62% 20.40x
Healthy Snacks Shoppers 41.21% 20.06x
Bargain Shopping Researchers 31.22% 19.29x
Home DIY Enthusiasts 33.22% 19.27x
Home Remodelers 31.22% 19.01x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Maurices.

Location Composition Index
Maurices 0.07% 1.77x
Forever 21 0.02% 1.54x
Lane Bryant 0.03% 1.35x
The Childrens Place 0.04% 1.35x
LOFT 0.02% 1.25x
Buckle 0.03% 1.24x
Carhartt 0.27% 1.21x
Old Navy 0.04% 1.16x
American Eagle Outfitters 0.02% 1.14x
Jos A. Bank Clothiers 0.02% 1.13x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is madincrafts.com.

Website Composition Index
madincrafts.com 2.22% 101.79x
landeeseelandeedo.com 1.67% 99.62x
happy-mothering.com 3.40% 98.24x
beneathmyheart.net 2.65% 96.09x
sixdollarfamily.com 1.99% 94.29x
lizmarieblog.com 4.80% 94.08x
bowerpowerblog.com 2.80% 93.70x
sugarbeecrafts.com 2.42% 92.83x
frugalcouponliving.com 5.48% 92.38x
allfreeholidaycrafts.com 2.35% 91.99x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 46.61x
DIY Decoration & Furniture 7.42% 43.01x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.61% 38.59x
Scrapbooking & Home Art Projects 7.35% 37.35x
Cakes & Sweets 1.37% 32.13x
Female Lifestyle Content Readers 5.32% 31.70x
Survival Guides 0.30% 30.98x
Sewing, Embroidery & Fabrics 7.39% 30.54x
Mommy Bloggers 12.61% 29.84x
Coupons & Family 10.27% 29.21x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female