Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.1 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 58.64% 22.09x
DIY Upcycle Home Project Planners 59.25% 20.75x
Home and Garden TV Fans 49.87% 20.28x
Coupon Researchers 49.58% 19.51x
Home DIY Enthusiasts 45.81% 18.85x
Healthy Snacks Shoppers 51.15% 18.81x
Recipe Researchers 49.78% 18.69x
Parents with Kids 46.52% 18.19x
Bargain Shopping Researchers 40.70% 18.13x
Misc-Deal Seekers or Coupon Shoppers 43.92% 18.09x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Belk.

Location Composition Index
Belk 0.02% 2.10x
The North Face 0.02% 1.29x
Carhartt 0.19% 1.24x
Chicos 0.04% 1.14x
Talbots 0.03% 1.11x
Lane Bryant 0.04% 1.10x
REI 0.01% 1.07x
Eddie Bauer 0.02% 1.07x
Buckle 0.04% 1.07x
Gymboree 0.04% 1.05x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is livelovediy.com.

Website Composition Index
livelovediy.com 1.36% 116.74x
chiefhealth.us 1.06% 111.60x
101gardening.blogspot.com 1.17% 103.45x
landeeseelandeedo.com 4.32% 101.07x
iheartorganizing.com 2.80% 98.79x
astrollthrulife.net 1.20% 98.64x
madincrafts.com 3.09% 98.59x
stylevast.com 1.53% 98.48x
homedesigninspired.com 2.96% 96.26x
jamhands.net 1.04% 95.85x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.57% 51.97x
DIY Decoration & Furniture 8.49% 43.27x
Comedy Content 1.33% 42.46x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.75% 38.73x
Scrapbooking & Home Art Projects 12.04% 38.67x
Decoration & Fabric 0.07% 34.36x
Mommy Bloggers 14.05% 33.98x
Coupons & Family 16.04% 32.87x
Female Lifestyle Content Readers 11.40% 32.12x
Home Decoration - Remodeling & Outdoors 37.04% 29.26x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female