Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.1 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 58.45% 20.59x
DIY Upcycle Home Project Planners 58.22% 19.63x
Home and Garden TV Fans 48.73% 18.89x
Coupon Researchers 48.93% 18.74x
Healthy Snacks Shoppers 49.43% 18.13x
Recipe Researchers 48.79% 17.97x
Essential Oils Enthusiasts 0.08% 17.88x
Home DIY Enthusiasts 44.87% 17.50x
Misc-Deal Seekers or Coupon Shoppers 42.85% 17.30x
Home Design Enthusiasts 43.45% 17.08x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Belk.

Location Composition Index
Belk 0.02% 1.44x
Buckle 0.29% 1.26x
REI 0.02% 1.26x
Jos A. Bank Clothiers 0.30% 1.20x
Dressbarn 0.05% 1.14x
Mens Wearhouse 0.47% 1.12x
White House Black Market 0.33% 1.11x
Chicos 0.05% 1.02x
Johnston and Murphy 0.39% 0.97x
Lululemon 0.04% 0.93x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is livelovediy.com.

Website Composition Index
livelovediy.com 1.67% 103.96x
staynaturallyhealthy.com 1.08% 102.19x
chiefhealth.us 1.34% 101.24x
landeeseelandeedo.com 4.32% 96.15x
vlhamlin.com 1.16% 93.44x
madincrafts.com 3.17% 92.47x
iheartorganizing.com 3.01% 92.37x
pickledbarrel.com 1.04% 91.99x
craftionary.net 2.73% 90.30x
101gardening.blogspot.com 1.44% 90.27x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.58% 45.17x
DIY Decoration & Furniture 8.96% 37.38x
Comedy Content 1.43% 36.13x
Scrapbooking & Home Art Projects 12.66% 35.10x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.79% 33.72x
Mommy Bloggers 14.25% 32.22x
Coupons & Family 16.27% 30.66x
Female Lifestyle Content Readers 11.66% 29.51x
Home Decoration - Remodeling & Outdoors 38.50% 26.57x
Decoration & Fabric 0.07% 25.39x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female