Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 643.7 Thousand Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 643.7 thousand unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 20.50% 33.82x
DIY Upcycle Home Project Planners 50.31% 30.84x
Seasonal Recipe Blog Readers 49.40% 27.92x
Kitchen & Bathroom Remodelers 36.09% 27.00x
Seasonal Lifestyle Blog Readers 50.26% 26.92x
Bargain Shopping Researchers 13.12% 26.33x
Home Remodelers 20.00% 25.52x
Shelf-Stable Food Content Readers 12.83% 25.44x
Crafting Enthusiasts 46.66% 25.34x
Home Design Enthusiasts 16.71% 24.50x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.95x
Maurices 0.05% 1.89x
Lane Bryant 0.01% 1.83x
Aeropostale 0.02% 1.62x
Buckle 0.02% 1.54x
Mens Wearhouse 0.02% 1.43x
American Eagle Outfitters 0.02% 1.26x
Dressbarn 0.01% 1.21x
Chicos 0.01% 1.14x
Talbots 0.01% 0.96x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is madincrafts.com.

Website Composition Index
madincrafts.com 2.81% 142.50x
sugarbeecrafts.com 2.80% 135.38x
landeeseelandeedo.com 1.57% 134.88x
sixdollarfamily.com 2.93% 134.34x
ancestral-nutrition.com 1.28% 132.63x
ideastoknow.com 1.11% 131.72x
beneathmyheart.net 2.49% 128.57x
creeklinehouse.com 7.54% 127.90x
bowerpowerblog.com 2.26% 127.71x
theshabbycreekcottage.com 4.09% 124.17x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 65.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.15% 52.26x
DIY Decoration & Furniture 7.67% 49.68x
Cakes & Sweets 1.00% 48.09x
Survival Guides 0.27% 47.17x
Scrapbooking & Home Art Projects 8.04% 45.25x
Female Lifestyle Content Readers 3.83% 41.08x
Comedy Content 0.48% 39.14x
Sewing, Embroidery & Fabrics 7.57% 37.86x
Sewing, Embroidery & Quilting 2.31% 37.72x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female