Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.2 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 49.48% 21.63x
DIY Upcycle Home Project Planners 49.33% 20.85x
Coupon Researchers 41.34% 19.00x
Home and Garden TV Fans 41.98% 18.93x
Healthy Snacks Shoppers 40.57% 18.71x
Recipe Researchers 40.81% 18.24x
Misc-Deal Seekers or Coupon Shoppers 34.71% 17.27x
Home DIY Enthusiasts 38.41% 17.26x
Involved Parents 39.64% 17.12x
Home Design Enthusiasts 37.19% 17.12x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.17x
Buckle 0.19% 1.17x
Belk 0.01% 1.08x
Mens Wearhouse 0.50% 1.06x
Jos A. Bank Clothiers 0.29% 1.03x
Chicos 0.07% 1.03x
Eddie Bauer 0.03% 1.01x
Club Monaco 0.02% 1.00x
The North Face 0.02% 0.99x
Dressbarn 0.05% 0.98x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.02% 94.24x
livelovediy.com 1.84% 87.91x
chiefhealth.us 1.70% 84.76x
staynaturallyhealthy.com 1.36% 84.63x
landeeseelandeedo.com 4.59% 83.61x
diyandmag.com 1.07% 83.48x
iheartorganizing.com 2.98% 81.34x
pickledbarrel.com 1.11% 80.96x
what2cook.net 1.01% 80.48x
madincrafts.com 3.31% 79.32x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.53% 35.06x
DIY Decoration & Furniture 9.53% 29.59x
Scrapbooking & Home Art Projects 12.24% 29.00x
Comedy Content 1.49% 27.87x
Mommy Bloggers 13.78% 26.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 26.33% 26.90x
Female Lifestyle Content Readers 11.25% 24.54x
Coupons & Family 16.65% 24.42x
Home Decoration - Remodeling & Outdoors 38.20% 22.03x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 44.18% 21.28x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female