Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 1.6 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 48.52% 24.60x
Shelf-Stable Food Content Readers 24.31% 22.78x
DIY Upcycle Home Project Planners 51.76% 22.00x
Pantry Recipes Researchers 22.80% 21.69x
Home and Garden TV Fans 37.77% 21.24x
Home Design Enthusiasts 33.12% 19.40x
Healthy Snacks Shoppers 40.75% 19.37x
Coupon Researchers 38.09% 19.05x
Home DIY Enthusiasts 33.32% 18.91x
Home Remodelers 32.62% 18.62x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.34x
J. Crew 0.01% 1.25x
Maurices 0.04% 1.24x
Carhartt 0.25% 1.23x
Jos A. Bank Clothiers 0.01% 1.09x
Old Navy 0.03% 1.07x
Journeys 0.03% 1.04x
Lane Bryant 0.02% 1.01x
Buckle 0.02% 0.98x
Mens Wearhouse 0.02% 0.96x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is madincrafts.com.

Website Composition Index
madincrafts.com 2.09% 77.84x
landeeseelandeedo.com 1.68% 77.25x
lizmarieblog.com 4.79% 75.80x
iheartorganizing.com 2.11% 75.77x
beneathmyheart.net 2.80% 75.24x
missmustardseed.com 3.76% 74.07x
bowerpowerblog.com 3.17% 73.70x
allfreeholidaycrafts.com 1.91% 73.64x
frugalcouponliving.com 5.16% 73.00x
onsuttonplace.com 5.60% 72.41x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 43.25x
DIY Decoration & Furniture 7.64% 40.41x
Scrapbooking & Home Art Projects 7.45% 34.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.33% 34.58x
Survival Guides 0.34% 31.70x
Homeschooling 0.07% 29.38x
Cakes & Sweets 1.57% 28.88x
Female Lifestyle Content Readers 5.98% 28.84x
Mommy Bloggers 12.28% 27.59x
Sewing, Embroidery & Fabrics 7.40% 27.58x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female