Dstillery Audiences

HOME DECORATION CONTENT READERS

Audience Size: 2.3 Million Devices

Explore the Home Decoration Content Readers Audience

Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Decoration Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 41.90% 29.12x
DIY Upcycle Home Project Planners 44.63% 27.79x
Coupon Researchers 34.63% 25.74x
Home and Garden TV Fans 33.94% 25.03x
Healthy Snacks Shoppers 35.31% 24.17x
Recipe Researchers 35.39% 23.62x
Home DIY Enthusiasts 30.58% 22.76x
Misc-Deal Seekers or Coupon Shoppers 28.54% 22.54x
Home Design Enthusiasts 29.60% 22.24x
Cook at Home Parents 31.47% 22.00x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Buckle.

Location Composition Index
Buckle 0.24% 1.23x
LL Bean 0.01% 1.23x
Jos A. Bank Clothiers 0.32% 1.16x
Mens Wearhouse 0.49% 1.09x
REI 0.02% 1.09x
White House Black Market 0.27% 1.05x
Columbia 0.01% 1.03x
Dressbarn 0.05% 1.00x
The North Face 0.02% 0.95x
Madewell 0.03% 0.94x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration Content Readers audience is livelovediy.com.

Website Composition Index
livelovediy.com 1.73% 81.69x
staynaturallyhealthy.com 1.20% 79.32x
chiefhealth.us 1.50% 79.20x
landeeseelandeedo.com 4.39% 77.23x
pickledbarrel.com 1.07% 75.09x
iheartorganizing.com 3.03% 74.09x
madincrafts.com 3.22% 73.76x
frugalcouponliving.com 9.59% 72.50x
craftionary.net 2.73% 71.92x
andersonandgrant.com 2.31% 71.42x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.57% 41.88x
DIY Decoration & Furniture 8.84% 35.36x
Comedy Content 1.43% 34.17x
Scrapbooking & Home Art Projects 12.74% 33.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 26.38% 32.28x
Mommy Bloggers 14.13% 30.99x
Coupons & Family 16.39% 29.70x
Female Lifestyle Content Readers 11.49% 28.96x
Home Decoration - Remodeling & Outdoors 38.73% 26.00x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 44.90% 24.22x
Composition Percentage: The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female