Explore the Home Decoration Content Readers Audience
Below you'll find more information about the Home Decoration Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration Content Readers audience.
INTERESTS
The Home Decoration Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration Content Readers audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 58.64% | 22.09x |
| DIY Upcycle Home Project Planners | 59.25% | 20.75x |
| Home and Garden TV Fans | 49.87% | 20.28x |
| Coupon Researchers | 49.58% | 19.51x |
| Home DIY Enthusiasts | 45.81% | 18.85x |
| Healthy Snacks Shoppers | 51.15% | 18.81x |
| Recipe Researchers | 49.78% | 18.69x |
| Parents with Kids | 46.52% | 18.19x |
| Bargain Shopping Researchers | 40.70% | 18.13x |
| Misc-Deal Seekers or Coupon Shoppers | 43.92% | 18.09x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Interest attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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APPAREL RETAILERS
The Home Decoration Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration Content Readers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.10x |
| The North Face | 0.02% | 1.29x |
| Carhartt | 0.19% | 1.24x |
| Chicos | 0.04% | 1.14x |
| Talbots | 0.03% | 1.11x |
| Lane Bryant | 0.04% | 1.10x |
| REI | 0.01% | 1.07x |
| Eddie Bauer | 0.02% | 1.07x |
| Buckle | 0.04% | 1.07x |
| Gymboree | 0.04% | 1.05x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Location attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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WEBSITES
The Home Decoration Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration Content Readers audience is livelovediy.com.
| Website | Composition | Index |
| livelovediy.com | 1.36% | 116.74x |
| chiefhealth.us | 1.06% | 111.60x |
| 101gardening.blogspot.com | 1.17% | 103.45x |
| landeeseelandeedo.com | 4.32% | 101.07x |
| iheartorganizing.com | 2.80% | 98.79x |
| astrollthrulife.net | 1.20% | 98.64x |
| madincrafts.com | 3.09% | 98.59x |
| stylevast.com | 1.53% | 98.48x |
| homedesigninspired.com | 2.96% | 96.26x |
| jamhands.net | 1.04% | 95.85x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Web attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration Content Readers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.57% | 51.97x |
| DIY Decoration & Furniture | 8.49% | 43.27x |
| Comedy Content | 1.33% | 42.46x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.75% | 38.73x |
| Scrapbooking & Home Art Projects | 12.04% | 38.67x |
| Decoration & Fabric | 0.07% | 34.36x |
| Mommy Bloggers | 14.05% | 33.98x |
| Coupons & Family | 16.04% | 32.87x |
| Female Lifestyle Content Readers | 11.40% | 32.12x |
| Home Decoration - Remodeling & Outdoors | 37.04% | 29.26x |
Composition Percentage:
The overlap percentage between the Home Decoration Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration Content Readers audience to the internet population.
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DEMOGRAPHICS
The Home Decoration Content Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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