Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 44.5 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 44.5 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Buyers.

Interest Composition Index
Home Buyers 42.83% 19.42x
Retirement Financial Account Researchers 50.00% 18.95x
Retired Wealthy Assisted Living Researchers 49.84% 18.83x
Vacation Rental Accommodation Researchers 35.51% 16.94x
Photo Memory Makers 41.88% 16.05x
Home Design and Living Publication Readers 33.44% 15.50x
Breast Cancer Fund Raisers 31.85% 15.38x
Pain Medication Users 33.92% 15.13x
Natural and Holistic Health Researchers 36.31% 14.50x
Jewelry & Watch Shoppers 37.42% 14.37x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is REI.

Location Composition Index
REI 0.02% 3.20x
Everlane 0.01% 2.58x
Old Navy 0.03% 2.46x
Topshop 0.04% 2.06x
LOFT 0.01% 1.97x
American Apparel 0.01% 1.96x
Chicos 0.02% 1.85x
Mens Wearhouse 0.02% 1.50x
Forever 21 0.01% 1.22x
Maurices 0.02% 1.18x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is blair.com.

Website Composition Index
blair.com 18.34% 79.18x
overstock.com 36.70% 67.22x
steinmart.com 21.13% 55.81x
meredith.com 8.56% 53.92x
appliancesconnection.com 6.22% 52.67x
hayneedle.com 36.68% 51.07x
kraftrecipes.com 8.97% 47.22x
monrovia.com 6.86% 46.68x
walmart.com 20.42% 46.53x
greatbigcanvas.com 6.02% 46.44x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.35% 118.37x
Custom Gifts 8.34% 79.39x
Discount Shopping 2.02% 76.53x
Party Suppliers 10.91% 46.88x
Vitamin Shoppers 4.27% 39.13x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.60% 38.98x
Construction Apparel 1.79% 38.12x
Cheerleading 1.14% 36.57x
Yard Structures 3.19% 35.89x
Women Shoppers 15.31% 34.97x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female