Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 203.7 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 203.7 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 52.41% 40.96x
Apartment Furniture Shoppers 50.66% 38.29x
Ski House Second Home Owners 49.79% 38.08x
Online Home Decor Shoppers 44.25% 34.43x
Country Home Decorators 45.35% 33.90x
Budget Grocery Shoppers 38.15% 33.00x
Home Rug Shoppers 36.68% 32.26x
Home Goods Supercenter Shoppers 36.68% 32.24x
Chandelier and Lamp Shoppers 44.27% 31.95x
Bed & Bath Shoppers 49.62% 31.23x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.33x
Ralph Lauren 0.05% 2.86x
Topshop 0.03% 2.15x
Patagonia 0.03% 2.01x
Dressbarn 0.09% 1.71x
Columbia 0.02% 1.66x
Bonobos 0.11% 1.58x
Uniqlo 0.03% 1.57x
Belk 0.02% 1.49x
Zara 0.04% 1.47x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 11.80% 423.34x
blackforestdecor.com 24.28% 379.73x
curtainandbathoutlet.com 14.31% 340.83x
logfurnitureplace.com 14.00% 273.35x
pier1.com 8.70% 260.22x
wholesalebeddings.com 4.38% 173.01x
sturbridgeyankee.com 3.87% 157.32x
designtoscano.com 16.72% 129.24x
christmastreeshops.com 21.51% 112.20x
decorativefabricsdirect.com 3.41% 102.01x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 3.90% 62.86x
Home Décor, Furniture, & Decorating 0.11% 56.10x
Shopping Catalogs 11.02% 55.42x
Concert Posters 2.56% 53.90x
Home Office Products 1.55% 53.67x
Custom Gifts 11.99% 45.66x
Discount Shopping 11.59% 42.85x
As Seen On TV Products 0.27% 41.21x
Flags & Trump 0.26% 36.38x
Flower Shopping 1.65% 30.67x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female