Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 203.1 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 203.1 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 61.07% 27.63x
Apartment Furniture Shoppers 61.09% 26.99x
Ski House Second Home Owners 58.74% 26.12x
Online Home Decor Shoppers 52.99% 24.58x
Country Home Decorators 51.16% 24.29x
Chandelier and Lamp Shoppers 51.07% 24.16x
Budget Grocery Shoppers 44.04% 23.98x
Bed & Bath Shoppers 55.12% 23.02x
Christmas Decorations Shoppers 52.24% 22.61x
Home Goods Shoppers 48.77% 22.40x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is LL Bean.

Location Composition Index
LL Bean 0.03% 4.26x
Belk 0.03% 2.97x
REI 0.04% 2.59x
Everlane 0.01% 2.15x
Club Monaco 0.03% 1.73x
Bonobos 0.08% 1.51x
Hollister 0.04% 1.48x
Express Outlets 0.01% 1.40x
Gymboree 0.06% 1.25x
Banana Republic 0.11% 1.23x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 11.63% 438.68x
blackforestdecor.com 23.98% 400.38x
curtainandbathoutlet.com 13.92% 358.79x
logfurnitureplace.com 13.75% 290.71x
pier1.com 9.53% 268.06x
designtoscano.com 16.46% 133.50x
christmastreeshops.com 20.97% 115.29x
decorativefabricsdirect.com 3.50% 108.46x
collectionsetc.com 9.89% 99.09x
greatbigcanvas.com 4.50% 97.44x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 4.19% 47.82x
Home Office Products 1.48% 46.31x
Shopping Catalogs 12.29% 41.65x
Concert Posters 2.57% 39.82x
Custom Gifts 12.84% 36.09x
As Seen On TV Products 0.35% 35.24x
Home Décor, Furniture, & Decorating 0.09% 35.02x
Discount Shopping 12.84% 31.69x
Furniture & Home Improvement 26.81% 25.40x
Golf & Boats 0.04% 24.93x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female