Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 282.3 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 282.3 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 55.79% 28.65x
Home Decor Shoppers 53.84% 28.57x
Apartment Furniture Shoppers 51.13% 27.40x
Online Home Decor Shoppers 45.51% 26.13x
Bed & Bath Shoppers 52.78% 22.63x
Chandelier and Lamp Shoppers 47.37% 21.76x
Budget Grocery Shoppers 42.39% 21.59x
Christmas Decorations Shoppers 53.93% 21.43x
Discount Big Box Shoppers 34.91% 19.41x
Hardware Shoppers 33.93% 18.87x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.56x
Abercrombie & Fitch 0.03% 1.39x
Dressbarn 0.05% 1.31x
Victoria's Secret 0.09% 1.26x
Zumiez 0.03% 1.20x
REI 0.02% 1.19x
Carhartt 0.23% 1.18x
Banana Republic 0.07% 1.18x
Journeys 0.02% 1.17x
Chicos 0.05% 1.13x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 10.37% 462.70x
curtainandbathoutlet.com 9.62% 441.17x
blackforestdecor.com 22.59% 432.25x
logfurnitureplace.com 12.09% 369.45x
pier1.com 12.86% 285.76x
countryporch.com 4.31% 210.55x
designtoscano.com 12.43% 169.15x
decorativefabricsdirect.com 3.59% 130.59x
homegallerystores.com 3.00% 122.56x
christmastreeshops.com 15.32% 117.95x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 4.28% 48.83x
Home Office Products 1.74% 45.61x
Shopping Catalogs 12.07% 45.47x
Concert Posters 3.13% 45.02x
Custom Gifts 12.26% 33.54x
Discount Shopping 14.28% 31.79x
Furniture & Home Improvement 28.44% 25.95x
Home Remodeling 5.90% 25.85x
Home Remodeling 14.35% 24.25x
Flower Shopping 1.65% 24.24x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female