Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 274.3 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 274.3 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 57.97% 29.70x
Home Decor Shoppers 54.70% 28.14x
Apartment Furniture Shoppers 52.11% 26.82x
Online Home Decor Shoppers 45.12% 25.65x
Bed & Bath Shoppers 54.63% 22.37x
Furniture and Appliances Industry 44.07% 21.84x
Chandelier and Lamp Shoppers 48.75% 21.59x
Budget Grocery Shoppers 41.69% 20.64x
Christmas Decorations Shoppers 55.83% 20.60x
Discount Big Box Shoppers 34.00% 19.22x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is Talbots.

Location Composition Index
Talbots 0.05% 1.64x
Coach 0.06% 1.57x
Gymboree 0.03% 1.29x
Dressbarn 0.04% 1.26x
Brooks Brothers 0.03% 1.20x
Old Navy 0.05% 1.16x
Carhartt 0.17% 1.14x
J. Crew 0.02% 1.06x
Forever 21 0.03% 1.02x
The Childrens Place 0.03% 0.98x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 10.00% 496.66x
blackforestdecor.com 21.80% 467.88x
curtainandbathoutlet.com 9.36% 421.59x
logfurnitureplace.com 11.25% 389.60x
pier1.com 15.13% 279.98x
designtoscano.com 11.98% 169.27x
christmastreeshops.com 10.58% 136.58x
decorativefabricsdirect.com 3.75% 131.47x
rugstudio.com 3.11% 123.86x
homegallerystores.com 3.46% 110.02x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 4.02% 50.85x
Shopping Catalogs 12.09% 46.75x
Home Office Products 1.83% 46.02x
Concert Posters 3.54% 45.70x
Custom Gifts 10.71% 38.00x
Discount Shopping 15.69% 29.72x
Furniture & Home Improvement 29.03% 26.69x
Mail Order Food 4.57% 25.77x
Home Remodeling 6.20% 25.68x
Flower Shopping 1.55% 24.64x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999