Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 21.4 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 83.47% 26.95x
Apartment Furniture Shoppers 79.24% 26.79x
Online Home Decor Shoppers 72.03% 25.55x
Home and Garden TV Fans 44.07% 25.15x
Budget Grocery Shoppers 75.00% 24.30x
Discount Big Box Shoppers 70.76% 24.21x
Home Rug Shoppers 75.42% 22.53x
Home Goods Supercenter Shoppers 75.42% 22.53x
Big Box Shoppers 58.05% 22.50x
Country Home Decorators 74.58% 22.39x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is Old Navy.

Location Composition Index
Old Navy 0.07% 4.53x
Everlane 0.01% 2.58x
Topshop 0.04% 2.06x
Journeys 0.02% 1.98x
American Apparel 0.01% 1.96x
Victoria's Secret 0.02% 1.91x
Forever 21 0.01% 1.22x
Maurices 0.02% 1.18x
Carhartt 0.18% 1.14x
Express 0.01% 0.75x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is overstock.com.

Website Composition Index
overstock.com 34.52% 115.10x
hayneedle.com 36.99% 77.32x
walmart.com 18.22% 71.90x
geniuskitchen.com 22.26% 50.32x
worthpoint.com 19.31% 44.32x
dollartree.com 17.99% 43.65x
shop411.com 16.22% 42.92x
todayshomeowner.com 10.26% 42.02x
cancer.org 10.44% 41.11x
justanswer.com 15.75% 37.83x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 6.74% 98.40x
Shopping Catalogs 4.38% 79.99x
Party Suppliers 8.32% 61.40x
Furniture & Home Improvement 12.96% 56.99x
Furniture Shopping 44.13% 54.90x
Yard Structures 2.80% 52.72x
Home Remodeling 8.58% 50.72x
Home Remodeling 2.54% 48.18x
Vitamin Shoppers 3.06% 45.98x
Women Shoppers 12.87% 42.89x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female