Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 66.8 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 71.74% 34.03x
Home Decor Shoppers 71.60% 31.56x
Online Home Decor Shoppers 63.12% 29.69x
Country Home Decorators 63.80% 28.59x
Ski House Second Home Owners 63.66% 28.54x
Budget Grocery Shoppers 62.72% 28.16x
Home Rug Shoppers 64.47% 28.10x
Home Goods Supercenter Shoppers 64.47% 28.10x
Home Exterior Design Enthusiasts 54.51% 26.06x
Bargain Shopping Researchers 53.03% 25.59x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is REI.

Location Composition Index
REI 0.02% 3.20x
Everlane 0.01% 2.58x
Topshop 0.04% 2.06x
LOFT 0.01% 1.97x
American Apparel 0.01% 1.96x
Old Navy 0.01% 1.96x
Lululemon 0.01% 1.75x
Free People 0.01% 1.73x
Carhartt 0.17% 1.27x
Forever 21 0.01% 1.22x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 28.71% 265.65x
jossandmain.com 14.71% 113.91x
chadwicks.com 7.55% 73.38x
blair.com 19.53% 67.41x
onekingslane.com 5.39% 66.66x
ashleyfurniture.com 6.15% 65.43x
potterybarn.com 7.49% 62.76x
rotita.com 7.75% 59.45x
rosegal.com 5.31% 58.96x
sundancecatalog.com 5.26% 58.90x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.33% 103.41x
Shopping Catalogs 6.01% 74.94x
Discount Shopping 2.16% 74.55x
Custom Gifts 8.53% 72.99x
Concert Posters 0.86% 54.75x
Furniture & Home Improvement 16.37% 52.04x
Home Remodeling 9.78% 41.97x
Party Suppliers 11.10% 41.59x
Home Remodeling 3.21% 40.22x
Yard Structures 3.68% 36.78x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female