Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 253.9 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 253.9 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 55.28% 29.82x
Ski House Second Home Owners 55.81% 29.48x
Apartment Furniture Shoppers 53.26% 28.81x
Online Home Decor Shoppers 48.75% 27.36x
Country Home Decorators 49.86% 25.29x
Bed & Bath Shoppers 52.30% 24.10x
Christmas Decorations Shoppers 49.52% 23.97x
Chandelier and Lamp Shoppers 47.69% 23.24x
Budget Grocery Shoppers 45.29% 23.06x
Home Goods Shoppers 51.01% 22.35x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is Free People.

Location Composition Index
Free People 0.03% 1.55x
Uniqlo 0.02% 1.48x
The North Face 0.03% 1.40x
Urban Outfitters 0.07% 1.37x
Ralph Lauren 0.01% 1.34x
Dressbarn 0.05% 1.29x
Lululemon 0.07% 1.28x
Carhartt 0.16% 1.27x
Gap 0.08% 1.23x
Armani 0.03% 1.23x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 11.41% 506.10x
blackforestdecor.com 23.76% 470.47x
curtainandbathoutlet.com 10.60% 454.91x
logfurnitureplace.com 12.91% 375.88x
pier1.com 10.79% 309.21x
designtoscano.com 13.05% 172.52x
decorativefabricsdirect.com 3.54% 137.09x
christmastreeshops.com 16.88% 132.64x
rugstudio.com 3.34% 110.49x
save-on-crafts.com 5.22% 104.38x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 3.89% 56.47x
Shopping Catalogs 12.51% 52.71x
Concert Posters 2.85% 51.47x
Home Office Products 1.74% 50.05x
Custom Gifts 11.89% 41.33x
Discount Shopping 12.96% 37.58x
As Seen On TV Products 0.23% 32.59x
Flags & Trump 0.23% 31.61x
Furniture & Home Improvement 28.10% 28.85x
Home Remodeling 6.05% 28.84x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female