Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 158.9 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 158.9 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 67.10% 29.04x
Apartment Furniture Shoppers 65.86% 28.79x
Ski House Second Home Owners 63.37% 28.24x
Country Home Decorators 59.20% 25.86x
Online Home Decor Shoppers 59.31% 25.41x
Home Rug Shoppers 55.48% 24.85x
Home Goods Supercenter Shoppers 55.49% 24.85x
Budget Grocery Shoppers 53.75% 24.63x
Chandelier and Lamp Shoppers 54.88% 23.17x
Home Exterior Design Enthusiasts 49.11% 22.75x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is Everlane.

Location Composition Index
Everlane 0.01% 2.58x
Columbia 0.01% 2.53x
Dressbarn 0.04% 2.16x
Topshop 0.04% 2.06x
Hugo Boss 0.03% 1.77x
Bonobos 0.01% 1.74x
Tommy Bahama 0.02% 1.67x
Carhartt 0.29% 1.30x
Forever 21 0.03% 1.24x
Chicos 0.03% 1.11x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is blackforestdecor.com.

Website Composition Index
blackforestdecor.com 26.40% 580.33x
curtainandbathoutlet.com 17.49% 527.90x
logfurnitureplace.com 16.35% 442.89x
designtoscano.com 17.70% 186.37x
collectionsetc.com 7.81% 173.60x
christmastreeshops.com 24.57% 155.02x
dutchcrafters.com 5.36% 121.34x
bedbathhome.com 4.21% 110.72x
rugstudio.com 3.32% 95.56x
bonton.com 3.26% 92.55x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 8.47% 72.15x
Holiday Gifts 2.78% 67.47x
Home Office Products 0.92% 60.70x
Discount Shopping 7.98% 59.33x
Concert Posters 1.66% 58.15x
Custom Gifts 10.27% 53.83x
As Seen On TV Products 0.13% 38.56x
Home Improvement Contractor 1.70% 35.53x
Furniture & Home Improvement 20.06% 34.18x
Flags & Trump 0.17% 34.00x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female