Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 162 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 162 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 69.74% 27.26x
Apartment Furniture Shoppers 68.90% 26.91x
Ski House Second Home Owners 65.26% 25.66x
Country Home Decorators 60.99% 24.30x
Online Home Decor Shoppers 61.85% 24.02x
Budget Grocery Shoppers 55.75% 23.83x
Home Rug Shoppers 56.12% 23.01x
Home Goods Supercenter Shoppers 56.12% 23.00x
Chandelier and Lamp Shoppers 57.26% 22.52x
Bed & Bath Shoppers 63.74% 21.81x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.59x
Topshop 0.04% 2.45x
Eddie Bauer 0.03% 1.49x
Patagonia 0.01% 1.45x
Madewell 0.01% 1.38x
Belk 0.01% 1.34x
Mens Wearhouse 0.51% 1.33x
Dressbarn 0.05% 1.33x
White House Black Market 0.39% 1.32x
Old Navy 0.10% 1.32x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is blackforestdecor.com.

Website Composition Index
blackforestdecor.com 26.07% 552.89x
curtainandbathoutlet.com 16.22% 500.00x
logfurnitureplace.com 15.49% 404.45x
designtoscano.com 17.66% 178.65x
christmastreeshops.com 23.07% 164.38x
collectionsetc.com 9.00% 152.37x
bedbathhome.com 4.11% 106.41x
christmascentral.com 4.81% 105.94x
dutchcrafters.com 6.10% 104.52x
rugstudio.com 3.41% 97.79x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.98% 69.12x
Shopping Catalogs 9.54% 67.32x
Home Office Products 1.24% 62.81x
Concert Posters 1.88% 56.07x
Custom Gifts 10.52% 54.94x
Discount Shopping 9.78% 53.42x
As Seen On TV Products 0.19% 42.81x
Flags & Trump 0.21% 38.47x
Flower Shopping 1.36% 33.43x
Furniture & Home Improvement 22.34% 32.93x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female