Dstillery Audiences

HOME DECORATION - CRAFTS & KIDS

Audience Size: 91.7 Thousand Devices

Explore the Home Decoration - Crafts & Kids Audience

Below you'll find more information about the Home Decoration - Crafts & Kids audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Home Decoration - Crafts & Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Crafts & Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Crafts & Kids audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 69.54% 31.91x
Home Decor Shoppers 70.05% 30.68x
Online Home Decor Shoppers 59.90% 28.19x
Country Home Decorators 63.69% 27.95x
Ski House Second Home Owners 64.92% 27.68x
Home Rug Shoppers 62.56% 25.96x
Home Goods Supercenter Shoppers 62.56% 25.96x
Budget Grocery Shoppers 57.54% 25.11x
Home Exterior Design Enthusiasts 52.72% 24.89x
Bargain Shopping Researchers 50.26% 23.69x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Interest attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Crafts & Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Crafts & Kids audience is REI.

Location Composition Index
REI 0.02% 3.20x
Michael Kors 0.02% 2.67x
Everlane 0.01% 2.58x
Zumiez 0.03% 2.53x
LOFT 0.03% 2.47x
Buckle 0.02% 2.09x
Topshop 0.04% 2.06x
American Apparel 0.01% 1.96x
Coach 0.03% 1.92x
Lululemon 0.01% 1.75x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Location attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Crafts & Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Crafts & Kids audience is designtoscano.com.

Website Composition Index
designtoscano.com 18.85% 246.67x
christmastreeshops.com 28.25% 203.97x
kirklands.com 9.26% 93.08x
jossandmain.com 15.74% 89.60x
veruta.com 9.57% 72.30x
lenox.com 5.03% 70.64x
christmascentral.com 5.91% 64.80x
bobstores.com 4.04% 61.07x
papermart.com 3.53% 58.60x
kitchensource.com 3.61% 57.86x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Web attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Crafts & Kids audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 2.42% 85.71x
Shopping Catalogs 5.93% 72.60x
Discount Shopping 2.63% 67.02x
Custom Gifts 8.86% 61.15x
Furniture & Home Improvement 16.94% 43.62x
Concert Posters 0.90% 43.61x
Home Remodeling 10.19% 36.71x
Party Suppliers 11.99% 34.17x
Home Remodeling 3.22% 31.70x
Yard Structures 3.83% 30.51x
Composition Percentage: The overlap percentage between the Home Decoration - Crafts & Kids audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Crafts & Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Crafts & Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female