Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 49.90% | 26.46x |
| Home and Garden TV Fans | 39.26% | 20.92x |
| Home DIY Enthusiasts | 40.01% | 19.96x |
| Coupon Researchers | 35.32% | 19.61x |
| Home Design Enthusiasts | 33.24% | 18.63x |
| Misc-Deal Seekers or Coupon Shoppers | 29.39% | 17.53x |
| Sustainable Lifestyle Enthusiasts | 32.58% | 16.95x |
| Healthy Snacks Shoppers | 31.73% | 16.92x |
| Recipe Researchers | 31.45% | 16.91x |
| Survivalist Enthusiasts | 30.21% | 16.31x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.14% | 1.17x |
| Belk | 0.01% | 1.14x |
| Dressbarn | 0.04% | 1.10x |
| Gymboree | 0.03% | 1.03x |
| Lane Bryant | 0.04% | 1.00x |
| Madewell | 0.02% | 0.99x |
| Free People | 0.02% | 0.96x |
| Aeropostale | 0.02% | 0.96x |
| Mens Wearhouse | 0.19% | 0.95x |
| Jos A. Bank Clothiers | 0.12% | 0.94x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.
| Website | Composition | Index |
| andersonandgrant.com | 3.57% | 142.20x |
| industrystandarddesign.com | 2.42% | 137.06x |
| thedomesticheart.com | 1.05% | 132.27x |
| getmyhometogether.com | 1.64% | 131.23x |
| diyandmag.com | 1.83% | 129.49x |
| usefuldiyprojects.com | 1.53% | 128.45x |
| diynhome.com | 1.31% | 128.00x |
| sadieseasongoods.com | 4.89% | 127.48x |
| ribbonsandglue.com | 1.30% | 127.41x |
| dagmarbleasdale.com | 1.34% | 125.72x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 1.91% | 44.85x |
| DIY Decoration & Furniture | 9.11% | 42.07x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.45% | 41.61x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 27.67% | 36.79x |
| Scrapbooking & Home Art Projects | 13.16% | 35.82x |
| Female Lifestyle Content Readers | 9.75% | 34.03x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 48.83% | 31.40x |
| Coupons & Family | 14.56% | 30.07x |
| Home Decoration Content Readers | 42.68% | 29.52x |
| Decoration & Fabric | 0.10% | 29.34x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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