Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.1 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 61.10% 23.94x
Kitchen & Bathroom Remodelers 55.23% 23.40x
Home DIY Enthusiasts 41.66% 21.25x
Home and Garden TV Fans 40.57% 20.78x
Coupon Researchers 37.93% 17.82x
Home Design Enthusiasts 38.66% 17.69x
Sustainable Lifestyle Enthusiasts 37.83% 17.68x
HGTV Enthusiasts 40.49% 17.65x
Home Remodelers 37.05% 17.16x
Misc-Deal Seekers or Coupon Shoppers 33.45% 16.66x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.

Location Composition Index
Belk 0.02% 1.34x
REI 0.02% 1.14x
Buckle 0.22% 1.13x
Columbia 0.01% 1.07x
Jos A. Bank Clothiers 0.27% 1.05x
Eddie Bauer 0.03% 1.04x
Mens Wearhouse 0.44% 1.04x
Levi Strauss 0.03% 0.98x
Old Navy 0.09% 0.97x
Journeys 0.05% 0.94x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.16% 96.05x
industrystandarddesign.com 1.45% 93.46x
diyandmag.com 1.12% 90.27x
usefuldiyprojects.com 1.32% 87.47x
ribbonsandglue.com 1.01% 86.91x
sadieseasongoods.com 4.67% 86.35x
staynaturallyhealthy.com 1.30% 85.53x
pickledbarrel.com 1.24% 85.50x
101gardening.blogspot.com 1.86% 83.52x
organizedclutter.net 1.11% 83.19x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.75% 40.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.54% 38.58x
DIY Decoration & Furniture 9.46% 36.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.05% 32.23x
Scrapbooking & Home Art Projects 12.44% 31.71x
Decoration & Fabric 0.08% 27.36x
Female Lifestyle Content Readers 11.00% 26.44x
Mommy Bloggers 12.37% 26.13x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 49.71% 25.49x
Home Decoration Content Readers 43.11% 25.15x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female