Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 48.08% | 26.40x |
| DIY Upcycle Home Project Planners | 59.52% | 24.95x |
| Seasonal Lifestyle Blog Readers | 0.21% | 23.60x |
| Home DIY Enthusiasts | 37.89% | 22.30x |
| Home and Garden TV Fans | 37.30% | 22.19x |
| HGTV Enthusiasts | 42.73% | 20.21x |
| Home Remodelers | 32.86% | 20.03x |
| Shelf-Stable Food Content Readers | 20.52% | 19.47x |
| Home Design Enthusiasts | 30.59% | 18.79x |
| Apartment Furniture Shoppers | 31.22% | 18.76x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.06% | 1.54x |
| J. Crew | 0.01% | 1.39x |
| Carhartt | 0.26% | 1.21x |
| Victoria's Secret | 0.03% | 1.17x |
| Journeys | 0.03% | 1.11x |
| Aeropostale | 0.02% | 1.11x |
| Old Navy | 0.04% | 1.11x |
| H&M | 0.01% | 1.11x |
| American Eagle Outfitters | 0.02% | 1.10x |
| Zumiez | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.
| Website | Composition | Index |
| andersonandgrant.com | 1.63% | 101.78x |
| oursouthernhomesc.com | 1.49% | 100.77x |
| sadieseasongoods.com | 3.16% | 95.66x |
| grillo-designs.com | 2.06% | 94.62x |
| dododsondesigns.com | 2.00% | 89.07x |
| deliciousanddiy.com | 1.68% | 88.05x |
| unexpectedelegance.com | 1.33% | 87.87x |
| notjustahousewife.net | 1.54% | 87.62x |
| infarrantlycreative.net | 2.25% | 86.07x |
| averageinspired.com | 1.92% | 85.91x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 6.29% | 36.38x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.61% | 31.89x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 30.33x |
| Survival Guides | 0.27% | 28.33x |
| Scrapbooking & Home Art Projects | 5.53% | 27.98x |
| Arts & Crafts | 0.19% | 26.41x |
| Home Decoration Content Readers | 28.29% | 26.38x |
| Home Remodeling | 1.55% | 25.43x |
| Sewing, Embroidery & Fabrics | 5.90% | 24.31x |
| Homemade Jewelry & Crafts | 0.32% | 24.23x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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