Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.3 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 49.90% 26.46x
Home and Garden TV Fans 39.26% 20.92x
Home DIY Enthusiasts 40.01% 19.96x
Coupon Researchers 35.32% 19.61x
Home Design Enthusiasts 33.24% 18.63x
Misc-Deal Seekers or Coupon Shoppers 29.39% 17.53x
Sustainable Lifestyle Enthusiasts 32.58% 16.95x
Healthy Snacks Shoppers 31.73% 16.92x
Recipe Researchers 31.45% 16.91x
Survivalist Enthusiasts 30.21% 16.31x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.17x
Belk 0.01% 1.14x
Dressbarn 0.04% 1.10x
Gymboree 0.03% 1.03x
Lane Bryant 0.04% 1.00x
Madewell 0.02% 0.99x
Free People 0.02% 0.96x
Aeropostale 0.02% 0.96x
Mens Wearhouse 0.19% 0.95x
Jos A. Bank Clothiers 0.12% 0.94x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.57% 142.20x
industrystandarddesign.com 2.42% 137.06x
thedomesticheart.com 1.05% 132.27x
getmyhometogether.com 1.64% 131.23x
diyandmag.com 1.83% 129.49x
usefuldiyprojects.com 1.53% 128.45x
diynhome.com 1.31% 128.00x
sadieseasongoods.com 4.89% 127.48x
ribbonsandglue.com 1.30% 127.41x
dagmarbleasdale.com 1.34% 125.72x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.91% 44.85x
DIY Decoration & Furniture 9.11% 42.07x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 41.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.67% 36.79x
Scrapbooking & Home Art Projects 13.16% 35.82x
Female Lifestyle Content Readers 9.75% 34.03x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 48.83% 31.40x
Coupons & Family 14.56% 30.07x
Home Decoration Content Readers 42.68% 29.52x
Decoration & Fabric 0.10% 29.34x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female