Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 220.9 Thousand Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 220.9 thousand unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 48.09% 40.35x
HGTV Enthusiasts 25.20% 35.39x
Seasonal Recipe Blog Readers 33.84% 31.19x
Seasonal Lifestyle Blog Readers 35.29% 29.30x
Home DIY Enthusiasts 25.03% 29.19x
Home and Garden TV Fans 20.40% 29.17x
Homeowners 35.21% 28.46x
Misc-Deal Seekers or Coupon Shoppers 20.93% 27.69x
Save More Money / Spend Less Money Resolution Intender 22.28% 26.64x
Kitchen & Bathroom Remodelers 40.85% 26.11x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Maurices.

Location Composition Index
Maurices 0.03% 1.75x
Old Navy 0.01% 1.34x
Zumiez 0.01% 1.33x
Urban Outfitters 0.01% 1.13x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is oursouthernhomesc.com.

Website Composition Index
oursouthernhomesc.com 2.22% 162.74x
sadieseasongoods.com 4.76% 142.36x
deliciousanddiy.com 2.58% 141.27x
infarrantlycreative.net 1.74% 140.80x
104homestead.com 2.24% 135.99x
grillo-designs.com 1.68% 130.48x
apieceofrainbow.com 18.41% 128.01x
averageinspired.com 2.31% 127.03x
realitydaydream.com 3.12% 125.27x
designertrapped.com 4.26% 124.47x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.37% 49.58x
DIY Decoration & Furniture 5.85% 49.22x
Home Remodeling 0.73% 40.59x
Arts & Crafts 0.06% 40.08x
Home Decoration Content Readers 22.19% 39.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 38.80x
Survival Guides 0.12% 37.25x
Comedy Content 0.23% 36.71x
Female Lifestyle Content Readers 2.38% 35.56x
Cakes & Sweets 0.49% 34.40x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female