Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 1.9 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 67.17% 23.22x
Kitchen & Bathroom Remodelers 61.98% 22.65x
Home DIY Enthusiasts 50.71% 20.74x
Home and Garden TV Fans 50.01% 19.98x
Home Design Enthusiasts 43.94% 18.37x
HGTV Enthusiasts 47.51% 18.08x
Home Remodelers 43.14% 18.03x
Coupon Researchers 43.87% 17.10x
Misc-Deal Seekers or Coupon Shoppers 39.15% 16.66x
Sustainable Lifestyle Enthusiasts 46.04% 16.60x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.

Location Composition Index
Belk 0.01% 1.29x
Buckle 0.29% 1.27x
Jos A. Bank Clothiers 0.24% 1.10x
Mens Wearhouse 0.40% 1.09x
White House Black Market 0.30% 1.05x
Dressbarn 0.04% 1.05x
Columbia 0.01% 1.02x
Johnston and Murphy 0.44% 0.99x
REI 0.01% 0.97x
Chicos 0.04% 0.88x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is industrystandarddesign.com.

Website Composition Index
industrystandarddesign.com 1.06% 127.30x
andersonandgrant.com 3.35% 121.43x
101gardening.blogspot.com 1.50% 114.43x
usefuldiyprojects.com 1.27% 112.59x
sadieseasongoods.com 5.19% 112.30x
oursouthernhomesc.com 2.16% 111.49x
vlhamlin.com 1.07% 109.68x
pickledbarrel.com 1.12% 109.58x
grillo-designs.com 4.99% 109.15x
organizedclutter.net 1.05% 108.15x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.65% 49.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.51% 47.01x
DIY Decoration & Furniture 8.74% 43.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.75% 38.26x
Scrapbooking & Home Art Projects 11.63% 37.13x
Decoration & Fabric 0.07% 33.25x
Female Lifestyle Content Readers 10.61% 29.96x
Mommy Bloggers 11.78% 29.61x
Home Decoration Content Readers 40.16% 29.58x
Sewing, Embroidery & Fabrics 12.61% 29.34x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female