Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.2 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 58.06% 29.46x
Kitchen & Bathroom Remodelers 51.18% 29.03x
Home and Garden TV Fans 38.01% 24.32x
Home DIY Enthusiasts 39.92% 23.09x
Coupon Researchers 35.88% 21.47x
Home Design Enthusiasts 33.67% 20.84x
Sustainable Lifestyle Enthusiasts 34.22% 20.43x
HGTV Enthusiasts 34.39% 20.34x
Survivalist Enthusiasts 30.26% 19.26x
Misc-Deal Seekers or Coupon Shoppers 30.41% 19.23x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 1.01x
Mens Wearhouse 0.30% 0.97x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.57% 132.84x
diynhome.com 1.08% 129.13x
industrystandarddesign.com 2.03% 128.45x
getmyhometogether.com 1.38% 127.31x
diyandmag.com 1.56% 123.48x
diyandcraftscorner.com 1.08% 122.99x
diycraftsdecoration.com 1.05% 122.73x
crazydiymom.com 1.01% 120.13x
usefuldiyprojects.com 1.51% 119.45x
sadieseasongoods.com 4.76% 119.21x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.91% 43.58x
DIY Decoration & Furniture 9.18% 39.22x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.02% 35.03x
Scrapbooking & Home Art Projects 12.99% 33.91x
Female Lifestyle Content Readers 10.12% 31.73x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 49.59% 29.10x
Coupons & Family 14.55% 28.10x
Home Decoration Content Readers 43.51% 27.54x
Mommy Bloggers 11.98% 26.81x
Sewing, Embroidery & Fabrics 14.19% 26.04x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female