Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 38.13% | 34.26x |
| DIY Upcycle Home Project Planners | 53.25% | 30.52x |
| Homeowners | 26.37% | 27.52x |
| Home and Garden TV Fans | 24.68% | 27.46x |
| Home DIY Enthusiasts | 27.31% | 25.86x |
| Seasonal Recipe Blog Readers | 39.17% | 25.20x |
| Seasonal Lifestyle Blog Readers | 41.62% | 23.86x |
| HGTV Enthusiasts | 33.74% | 23.22x |
| Home Remodelers | 21.76% | 22.74x |
| Home Design Enthusiasts | 19.28% | 21.20x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.31x |
| Dressbarn | 0.01% | 1.21x |
| Carhartt | 0.18% | 1.19x |
| Old Navy | 0.02% | 1.07x |
| Mens Wearhouse | 0.02% | 1.05x |
| Jos A. Bank Clothiers | 0.01% | 0.94x |
| Zumiez | 0.01% | 0.91x |
| The Childrens Place | 0.02% | 0.85x |
| Lane Bryant | 0.01% | 0.79x |
| Chicos | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is oursouthernhomesc.com.
| Website | Composition | Index |
| oursouthernhomesc.com | 1.72% | 108.82x |
| andersonandgrant.com | 1.36% | 103.01x |
| sadieseasongoods.com | 3.65% | 100.59x |
| grillo-designs.com | 2.06% | 95.85x |
| unexpectedelegance.com | 1.21% | 91.18x |
| dododsondesigns.com | 2.39% | 90.41x |
| thelatinanextdoor.com | 1.18% | 89.22x |
| infarrantlycreative.net | 2.09% | 89.07x |
| deliciousanddiy.com | 3.38% | 88.15x |
| ideastoknow.com | 1.57% | 87.46x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 6.11% | 39.64x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.51% | 36.36x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 30.96x |
| Survival Guides | 0.22% | 30.72x |
| Home Decoration Content Readers | 27.86% | 29.32x |
| Arts & Crafts | 0.12% | 28.91x |
| Comedy Content | 0.51% | 28.07x |
| Home Remodeling | 1.16% | 27.96x |
| Scrapbooking & Home Art Projects | 6.50% | 27.28x |
| Female Lifestyle Content Readers | 3.17% | 26.57x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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