Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 62.50% 24.44x
Kitchen & Bathroom Remodelers 56.26% 23.10x
Home DIY Enthusiasts 46.32% 20.05x
Home and Garden TV Fans 43.95% 19.65x
HGTV Enthusiasts 42.95% 17.86x
Home Remodelers 38.39% 17.69x
Home Design Enthusiasts 39.25% 17.31x
Coupon Researchers 40.01% 16.44x
Survivalist Enthusiasts 39.81% 16.20x
Sustainable Lifestyle Enthusiasts 43.73% 16.09x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.27x
Carhartt 0.22% 1.21x
Dressbarn 0.02% 1.15x
Kate Spade 0.01% 1.12x
Zumiez 0.03% 1.11x
Buckle 0.03% 1.10x
The Childrens Place 0.04% 1.10x
Express 0.04% 1.05x
Journeys 0.04% 1.02x
Gymboree 0.02% 1.01x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 2.79% 93.42x
grillo-designs.com 3.74% 86.82x
101gardening.blogspot.com 1.03% 86.15x
dododsondesigns.com 2.25% 86.12x
sadieseasongoods.com 4.42% 84.71x
foliver.com 1.30% 83.53x
homedesigninspired.com 2.64% 83.02x
deliciousanddiy.com 2.33% 82.64x
thehouseofsmiths.com 1.57% 82.32x
futuristarchitecture.com 1.19% 82.19x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.60% 46.45x
Comedy Content 1.26% 44.41x
DIY Decoration & Furniture 8.07% 39.14x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.66% 35.67x
Decoration & Fabric 0.04% 32.89x
Scrapbooking & Home Art Projects 10.87% 32.85x
Sewing, Embroidery & Fabrics 10.88% 27.60x
Female Lifestyle Content Readers 10.05% 27.10x
Home Decoration Content Readers 37.97% 26.84x
Coupons & Family 13.30% 25.75x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female