Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.
| Interest | Composition | Index |
| DIY Upcycle Home Project Planners | 61.10% | 23.94x |
| Kitchen & Bathroom Remodelers | 55.23% | 23.40x |
| Home DIY Enthusiasts | 41.66% | 21.25x |
| Home and Garden TV Fans | 40.57% | 20.78x |
| Coupon Researchers | 37.93% | 17.82x |
| Home Design Enthusiasts | 38.66% | 17.69x |
| Sustainable Lifestyle Enthusiasts | 37.83% | 17.68x |
| HGTV Enthusiasts | 40.49% | 17.65x |
| Home Remodelers | 37.05% | 17.16x |
| Misc-Deal Seekers or Coupon Shoppers | 33.45% | 16.66x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.34x |
| REI | 0.02% | 1.14x |
| Buckle | 0.22% | 1.13x |
| Columbia | 0.01% | 1.07x |
| Jos A. Bank Clothiers | 0.27% | 1.05x |
| Eddie Bauer | 0.03% | 1.04x |
| Mens Wearhouse | 0.44% | 1.04x |
| Levi Strauss | 0.03% | 0.98x |
| Old Navy | 0.09% | 0.97x |
| Journeys | 0.05% | 0.94x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.
| Website | Composition | Index |
| andersonandgrant.com | 3.16% | 96.05x |
| industrystandarddesign.com | 1.45% | 93.46x |
| diyandmag.com | 1.12% | 90.27x |
| usefuldiyprojects.com | 1.32% | 87.47x |
| ribbonsandglue.com | 1.01% | 86.91x |
| sadieseasongoods.com | 4.67% | 86.35x |
| staynaturallyhealthy.com | 1.30% | 85.53x |
| pickledbarrel.com | 1.24% | 85.50x |
| 101gardening.blogspot.com | 1.86% | 83.52x |
| organizedclutter.net | 1.11% | 83.19x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 1.75% | 40.63x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.54% | 38.58x |
| DIY Decoration & Furniture | 9.46% | 36.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 27.05% | 32.23x |
| Scrapbooking & Home Art Projects | 12.44% | 31.71x |
| Decoration & Fabric | 0.08% | 27.36x |
| Female Lifestyle Content Readers | 11.00% | 26.44x |
| Mommy Bloggers | 12.37% | 26.13x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 49.71% | 25.49x |
| Home Decoration Content Readers | 43.11% | 25.15x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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