Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 50.74% | 26.35x |
| DIY Upcycle Home Project Planners | 59.38% | 24.99x |
| Home DIY Enthusiasts | 38.60% | 22.26x |
| Shelf-Stable Food Content Readers | 23.40% | 21.67x |
| Home and Garden TV Fans | 37.38% | 21.50x |
| HGTV Enthusiasts | 41.60% | 19.74x |
| Pantry Recipes Researchers | 21.23% | 19.61x |
| Home Design Enthusiasts | 33.03% | 19.57x |
| Home Remodelers | 32.95% | 19.44x |
| Sustainable Lifestyle Enthusiasts | 43.56% | 17.86x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.
| Website | Composition | Index |
| andersonandgrant.com | 1.74% | 106.06x |
| oursouthernhomesc.com | 1.79% | 100.30x |
| sadieseasongoods.com | 3.34% | 96.81x |
| grillo-designs.com | 2.09% | 96.65x |
| dododsondesigns.com | 1.53% | 95.67x |
| unexpectedelegance.com | 1.48% | 93.48x |
| averageinspired.com | 1.94% | 91.62x |
| infarrantlycreative.net | 2.56% | 88.69x |
| frugalfamilytimes.com | 2.57% | 87.77x |
| createandbabble.com | 2.10% | 87.16x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.40% | 45.77x |
| DIY Decoration & Furniture | 7.31% | 39.28x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 19.33% | 32.49x |
| Survival Guides | 0.37% | 31.41x |
| Scrapbooking & Home Art Projects | 6.90% | 30.34x |
| Arts & Crafts | 0.26% | 27.64x |
| Home Decoration Content Readers | 29.22% | 27.29x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.09% | 25.87x |
| Female Lifestyle Content Readers | 5.45% | 25.44x |
| Cakes & Sweets | 1.59% | 24.75x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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