Explore the Home Decoration - Remodeling & Outdoors Audience
Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.
INTERESTS
The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 50.57% | 24.73x |
| Home and Garden TV Fans | 36.57% | 19.68x |
| Coupon Researchers | 35.56% | 18.63x |
| Home Design Enthusiasts | 32.22% | 17.78x |
| Misc-Deal Seekers or Coupon Shoppers | 28.47% | 16.53x |
| Recipe Researchers | 31.69% | 15.87x |
| Healthy Snacks Shoppers | 32.44% | 15.72x |
| Survivalist Enthusiasts | 29.51% | 14.83x |
| Bargain Shopping Researchers | 25.46% | 14.17x |
| Cook at Home Parents | 29.83% | 14.16x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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APPAREL RETAILERS
The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.33x |
| Carhartt | 0.18% | 1.09x |
| The North Face | 0.02% | 1.06x |
| Chicos | 0.04% | 0.98x |
| Lane Bryant | 0.03% | 0.98x |
| Dressbarn | 0.03% | 0.96x |
| Old Navy | 0.04% | 0.92x |
| Ralph Lauren | 0.01% | 0.91x |
| Charlotte Russe | 0.01% | 0.88x |
| LOFT | 0.03% | 0.84x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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WEBSITES
The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.
| Website | Composition | Index |
| andersonandgrant.com | 3.40% | 131.47x |
| sadieseasongoods.com | 5.20% | 120.93x |
| thedomesticheart.com | 1.24% | 120.51x |
| dagmarbleasdale.com | 1.49% | 119.34x |
| ruggedthuglife.com | 1.10% | 118.94x |
| ribbonsandglue.com | 1.42% | 118.80x |
| diyandmag.com | 2.43% | 118.42x |
| woodesigner.net | 1.27% | 116.96x |
| getmyhometogether.com | 2.10% | 115.85x |
| homebunch.com | 1.26% | 113.03x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 1.83% | 41.58x |
| DIY Decoration & Furniture | 8.62% | 38.28x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.40% | 36.68x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 28.98% | 33.88x |
| Scrapbooking & Home Art Projects | 12.53% | 33.45x |
| Female Lifestyle Content Readers | 9.09% | 32.38x |
| Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) | 47.25% | 28.66x |
| Coupons & Family | 15.19% | 28.30x |
| Home Decoration Content Readers | 40.80% | 27.19x |
| Decoration & Fabric | 0.10% | 26.40x |
Composition Percentage:
The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
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DEMOGRAPHICS
The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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