Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 65.41% 21.98x
Kitchen & Bathroom Remodelers 59.03% 21.20x
Home and Garden TV Fans 45.47% 18.39x
Home DIY Enthusiasts 47.65% 18.32x
Home Remodelers 40.33% 16.37x
Home Design Enthusiasts 41.23% 16.23x
HGTV Enthusiasts 44.68% 16.18x
Sustainable Lifestyle Enthusiasts 44.17% 15.62x
Coupon Researchers 42.11% 15.53x
Survivalist Enthusiasts 39.76% 15.18x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.

Location Composition Index
Belk 0.02% 1.73x
Carhartt 0.33% 1.30x
Mens Wearhouse 0.06% 1.14x
REI 0.01% 1.07x
Buckle 0.04% 1.00x
Jos A. Bank Clothiers 0.03% 1.00x
Dressbarn 0.03% 0.99x
Talbots 0.02% 0.98x
Lane Bryant 0.03% 0.97x
Eddie Bauer 0.02% 0.93x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 2.98% 101.51x
usefuldiyprojects.com 1.05% 101.49x
101gardening.blogspot.com 1.12% 99.02x
grillo-designs.com 4.16% 95.44x
sadieseasongoods.com 4.66% 94.70x
dododsondesigns.com 2.53% 93.88x
homedesigninspired.com 2.91% 91.90x
deliciousanddiy.com 2.22% 91.47x
oursouthernhomesc.com 2.03% 90.97x
livelovediy.com 1.03% 90.77x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.54% 44.68x
Comedy Content 1.43% 44.00x
DIY Decoration & Furniture 7.96% 39.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.81% 35.04x
Decoration & Fabric 0.06% 33.84x
Scrapbooking & Home Art Projects 11.48% 32.87x
Sewing, Embroidery & Fabrics 11.74% 26.99x
Female Lifestyle Content Readers 10.38% 26.89x
Home Decoration Content Readers 38.57% 26.59x
Coupons & Family 13.86% 26.10x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female