Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 1.9 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 48.37% 24.52x
DIY Upcycle Home Project Planners 57.16% 24.29x
Home DIY Enthusiasts 37.49% 21.28x
Home and Garden TV Fans 36.47% 20.51x
HGTV Enthusiasts 43.02% 19.35x
Home Remodelers 33.44% 19.09x
Shelf-Stable Food Content Readers 20.18% 18.91x
Home Design Enthusiasts 32.09% 18.80x
Apartment Furniture Shoppers 31.15% 17.51x
Lawn & Garden Enthusiasts 38.66% 17.47x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is LOFT.

Location Composition Index
LOFT 0.02% 1.40x
Dressbarn 0.02% 1.37x
Eddie Bauer 0.01% 1.32x
Victoria's Secret 0.03% 1.21x
American Eagle Outfitters 0.02% 1.19x
Talbots 0.01% 1.15x
Old Navy 0.03% 1.12x
Maurices 0.03% 1.08x
H&M 0.01% 1.07x
The Childrens Place 0.03% 1.06x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 1.41% 77.22x
oursouthernhomesc.com 1.60% 77.15x
sadieseasongoods.com 3.00% 73.85x
grillo-designs.com 1.83% 73.43x
unexpectedelegance.com 1.40% 70.19x
notjustahousewife.net 1.69% 69.17x
averageinspired.com 1.92% 68.47x
infarrantlycreative.net 2.43% 67.93x
dododsondesigns.com 1.35% 67.83x
createandbabble.com 1.80% 67.10x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.33% 33.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.40% 28.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 28.30x
Survival Guides 0.29% 26.78x
Scrapbooking & Home Art Projects 5.37% 25.04x
Arts & Crafts 0.21% 24.17x
Home Decoration Content Readers 26.89% 24.12x
Home Remodeling 1.86% 23.36x
Sewing, Embroidery & Fabrics 5.96% 22.20x
Homemade Jewelry & Crafts 0.42% 22.13x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female