Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.4 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 50.57% 24.73x
Home and Garden TV Fans 36.57% 19.68x
Coupon Researchers 35.56% 18.63x
Home Design Enthusiasts 32.22% 17.78x
Misc-Deal Seekers or Coupon Shoppers 28.47% 16.53x
Recipe Researchers 31.69% 15.87x
Healthy Snacks Shoppers 32.44% 15.72x
Survivalist Enthusiasts 29.51% 14.83x
Bargain Shopping Researchers 25.46% 14.17x
Cook at Home Parents 29.83% 14.16x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.

Location Composition Index
Belk 0.02% 1.33x
Carhartt 0.18% 1.09x
The North Face 0.02% 1.06x
Chicos 0.04% 0.98x
Lane Bryant 0.03% 0.98x
Dressbarn 0.03% 0.96x
Old Navy 0.04% 0.92x
Ralph Lauren 0.01% 0.91x
Charlotte Russe 0.01% 0.88x
LOFT 0.03% 0.84x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.40% 131.47x
sadieseasongoods.com 5.20% 120.93x
thedomesticheart.com 1.24% 120.51x
dagmarbleasdale.com 1.49% 119.34x
ruggedthuglife.com 1.10% 118.94x
ribbonsandglue.com 1.42% 118.80x
diyandmag.com 2.43% 118.42x
woodesigner.net 1.27% 116.96x
getmyhometogether.com 2.10% 115.85x
homebunch.com 1.26% 113.03x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.83% 41.58x
DIY Decoration & Furniture 8.62% 38.28x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.40% 36.68x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 28.98% 33.88x
Scrapbooking & Home Art Projects 12.53% 33.45x
Female Lifestyle Content Readers 9.09% 32.38x
Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) 47.25% 28.66x
Coupons & Family 15.19% 28.30x
Home Decoration Content Readers 40.80% 27.19x
Decoration & Fabric 0.10% 26.40x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female