Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 1.1 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 38.13% 34.26x
DIY Upcycle Home Project Planners 53.25% 30.52x
Homeowners 26.37% 27.52x
Home and Garden TV Fans 24.68% 27.46x
Home DIY Enthusiasts 27.31% 25.86x
Seasonal Recipe Blog Readers 39.17% 25.20x
Seasonal Lifestyle Blog Readers 41.62% 23.86x
HGTV Enthusiasts 33.74% 23.22x
Home Remodelers 21.76% 22.74x
Home Design Enthusiasts 19.28% 21.20x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Maurices.

Location Composition Index
Maurices 0.03% 1.31x
Dressbarn 0.01% 1.21x
Carhartt 0.18% 1.19x
Old Navy 0.02% 1.07x
Mens Wearhouse 0.02% 1.05x
Jos A. Bank Clothiers 0.01% 0.94x
Zumiez 0.01% 0.91x
The Childrens Place 0.02% 0.85x
Lane Bryant 0.01% 0.79x
Chicos 0.01% 0.78x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is oursouthernhomesc.com.

Website Composition Index
oursouthernhomesc.com 1.72% 108.82x
andersonandgrant.com 1.36% 103.01x
sadieseasongoods.com 3.65% 100.59x
grillo-designs.com 2.06% 95.85x
unexpectedelegance.com 1.21% 91.18x
dododsondesigns.com 2.39% 90.41x
thelatinanextdoor.com 1.18% 89.22x
infarrantlycreative.net 2.09% 89.07x
deliciousanddiy.com 3.38% 88.15x
ideastoknow.com 1.57% 87.46x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.11% 39.64x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.51% 36.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 30.96x
Survival Guides 0.22% 30.72x
Home Decoration Content Readers 27.86% 29.32x
Arts & Crafts 0.12% 28.91x
Comedy Content 0.51% 28.07x
Home Remodeling 1.16% 27.96x
Scrapbooking & Home Art Projects 6.50% 27.28x
Female Lifestyle Content Readers 3.17% 26.57x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female