Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 57.89% 24.47x
Kitchen & Bathroom Remodelers 53.13% 23.22x
Home DIY Enthusiasts 43.81% 19.68x
Home and Garden TV Fans 42.82% 19.31x
Home Design Enthusiasts 37.98% 17.48x
HGTV Enthusiasts 39.21% 17.43x
Coupon Researchers 37.18% 17.09x
Home Remodelers 36.11% 16.91x
Sustainable Lifestyle Enthusiasts 38.33% 16.59x
Misc-Deal Seekers or Coupon Shoppers 32.37% 16.10x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is REI.

Location Composition Index
REI 0.02% 1.50x
Belk 0.01% 1.19x
Buckle 0.18% 1.15x
Abercrombie & Fitch 0.04% 1.10x
Tommy Bahama 0.03% 1.03x
Jos A. Bank Clothiers 0.26% 0.99x
Talbots 0.04% 0.99x
Johnston and Murphy 0.12% 0.98x
Dressbarn 0.05% 0.96x
Lane Bryant 0.04% 0.94x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.30% 105.81x
getmyhometogether.com 1.13% 102.90x
industrystandarddesign.com 1.66% 101.93x
diyandmag.com 1.29% 98.56x
ribbonsandglue.com 1.08% 95.88x
usefuldiyprojects.com 1.37% 95.62x
sadieseasongoods.com 4.62% 95.23x
pickledbarrel.com 1.30% 93.17x
staynaturallyhealthy.com 1.51% 92.10x
dododsondesigns.com 2.17% 91.53x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.91% 35.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 33.06x
DIY Decoration & Furniture 10.03% 31.14x
Scrapbooking & Home Art Projects 12.38% 29.33x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.39% 27.98x
Decoration & Fabric 0.10% 25.11x
Mommy Bloggers 12.18% 23.82x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 48.86% 23.54x
Female Lifestyle Content Readers 10.59% 23.11x
Home Decoration Content Readers 42.92% 22.03x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female