Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.1 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 65.31% 24.08x
Kitchen & Bathroom Remodelers 58.28% 23.75x
Home DIY Enthusiasts 46.83% 21.05x
Home and Garden TV Fans 46.30% 20.12x
HGTV Enthusiasts 44.24% 18.53x
Home Remodelers 39.96% 18.51x
Home Design Enthusiasts 41.01% 18.39x
Coupon Researchers 41.24% 17.42x
Sustainable Lifestyle Enthusiasts 44.18% 16.68x
Survivalist Enthusiasts 39.43% 16.41x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Belk.

Location Composition Index
Belk 0.01% 1.41x
Carhartt 0.28% 1.29x
Lane Bryant 0.02% 1.03x
Buckle 0.03% 1.02x
Gymboree 0.03% 1.02x
Madewell 0.01% 1.01x
Jos A. Bank Clothiers 0.02% 1.01x
Old Navy 0.05% 0.99x
Dressbarn 0.02% 0.99x
White House Black Market 0.03% 0.97x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 3.05% 121.22x
101gardening.blogspot.com 1.21% 115.07x
usefuldiyprojects.com 1.18% 112.92x
sadieseasongoods.com 4.91% 111.90x
grillo-designs.com 4.68% 109.43x
oursouthernhomesc.com 2.08% 108.19x
dododsondesigns.com 2.70% 107.92x
livelovediy.com 1.14% 105.75x
homedesigninspired.com 3.09% 105.35x
thehouseofsmiths.com 1.57% 105.24x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.46% 49.75x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 48.24x
DIY Decoration & Furniture 8.06% 44.22x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.95% 39.37x
Scrapbooking & Home Art Projects 11.20% 36.24x
Decoration & Fabric 0.06% 35.82x
Female Lifestyle Content Readers 10.17% 30.16x
Home Decoration Content Readers 38.17% 30.14x
Sewing, Embroidery & Fabrics 11.76% 29.90x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 47.36% 28.46x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female