Dstillery Audiences

HOME DECORATION - REMODELING & OUTDOORS

Audience Size: 2.6 Million Devices

Explore the Home Decoration - Remodeling & Outdoors Audience

Below you'll find more information about the Home Decoration - Remodeling & Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Home Decoration - Remodeling & Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Home Decoration - Remodeling & Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Home Decoration - Remodeling & Outdoors audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 54.68% 22.80x
Pantry Recipes Researchers 0.99% 21.99x
Kitchen & Bathroom Remodelers 46.99% 20.77x
Shelf-Stable Food Content Readers 1.10% 18.26x
Home and Garden TV Fans 36.68% 17.61x
Home DIY Enthusiasts 37.81% 17.41x
Sustainable Lifestyle Enthusiasts 41.26% 16.38x
HGTV Enthusiasts 35.91% 15.93x
Home-Made Face Mask Researchers 0.14% 15.77x
Home Design Enthusiasts 30.48% 15.43x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Interest attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Home Decoration - Remodeling & Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Home Decoration - Remodeling & Outdoors audience is Chicos.

Location Composition Index
Chicos 0.01% 1.94x
Carhartt 0.15% 1.19x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Location attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Home Decoration - Remodeling & Outdoors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Home Decoration - Remodeling & Outdoors audience is andersonandgrant.com.

Website Composition Index
andersonandgrant.com 1.91% 73.41x
grillo-designs.com 2.80% 66.96x
thehouseofsmiths.com 1.11% 66.91x
dododsondesigns.com 1.49% 66.83x
sadieseasongoods.com 4.01% 64.69x
unexpectedelegance.com 1.64% 63.15x
averageinspired.com 2.05% 62.91x
deliciousanddiy.com 2.90% 62.82x
oursouthernhomesc.com 1.79% 62.69x
infarrantlycreative.net 2.97% 62.37x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Web attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Home Decoration - Remodeling & Outdoors audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.53% 36.21x
Comedy Content 0.80% 31.82x
DIY Decoration & Furniture 7.70% 30.47x
Decoration & Fabric 0.02% 28.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.40% 27.21x
Scrapbooking & Home Art Projects 9.84% 25.71x
Arts & Crafts 0.50% 21.81x
Home Decoration Content Readers 34.71% 21.68x
Female Lifestyle Content Readers 7.98% 21.35x
Coupons & Family 11.64% 21.04x
Composition Percentage: The overlap percentage between the Home Decoration - Remodeling & Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Home Decoration - Remodeling & Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Home Decoration - Remodeling & Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female